CN107169799B - Method and system for realizing advertisement delivery instead of native information stream based on social relationship - Google Patents
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Abstract
The embodiment of the invention provides a method and a system for realizing advertisement delivery instead of a native information flow based on social relations, wherein the method comprises the following steps: the method comprises the steps that native information containing advertisement content selected by an advertiser is used as advertisement information to be released, order information is stored through a relational database, and the order information is pushed to a message queue; after order information is received in the message queue, acquiring full fans of information publishers as advertisement audience sets corresponding to the advertisement information; storing the corresponding relation between each advertisee in the advertisee set and the order information into an internal memory type kv storage; extracting advertisement information in order information corresponding to a current advertisement audience; and reordering the extracted advertisement information and the original information stream, and placing the advertisement information at the top position of the original information stream for displaying. The invention has the beneficial effects that: and by reordering the information flow, the original information flow advertisement is put at the top of the information flow, and the influence is expanded by using vermicelli resources of other people.
Description
Technical Field
The invention relates to the technical field of internet, in particular to a method and a system for realizing advertisement delivery instead of a native information stream based on social relations.
Background
In the prior art, most of the advertisements of the relational social APP are mainly information flow advertisements, most of the advertisements are in the form of inserting the original content information of the product, and the display modes mainly have two types.
The first method is mainly based on analysis of a large amount of user basic information (filled personal description and the like), behavior data (including sharing, commenting, browsing, attention behaviors and the like) and activity range (positioning during the pace and pace), different labels are marked on the users, and finally, the advertisement information is accurately delivered according to the directional requirements of advertisers.
The second way is that the advertiser can put the native content of the self-release on the top of the Feed stream by paying, so that the self-attention person can see the information more possibly.
In the prior art, the popularization of the two conditions does not have a good popularization approach.
First, in social groups, there is a very unique group of people-large V, star, and some promotional information is done by means of star introduction, large V recommendation, and the like. At this time, if more attention people want to see the information in a way of information flow top setting, the information can only be completed by the large V and the star to buy related products, and the path is quite complicated in flow.
Secondly, some positive opinions, such as the product of praise B, B think that the information is beneficial to promote the product, and more exposure is needed for the information, but no convenient method exists.
Disclosure of Invention
The embodiment of the invention provides a method and a system for realizing advertising instead of a primary information flow based on social relations. The trouble of publishing the file by the advertisement is simplified, the heavy labeling workload is avoided, and the conversion rate of the advertisement information is higher.
In one aspect, an embodiment of the present invention provides a method for implementing advertisement delivery on behalf of a native information stream based on social relationships, where the method includes:
the method comprises the steps that native information containing advertisement content selected by an advertiser is used as advertisement information to be released, order information generated based on the advertisement information to be released by the advertiser is stored through a relational database, and the order information is pushed to a message queue;
after order information is received in the message queue, acquiring full fans of information publishers as advertisement audience sets corresponding to the advertisement information;
storing the corresponding relation between each advertisee in the advertisee set and the order information into an internal memory type kv storage;
when any advertisement audience opens an original information stream, extracting advertisement information in order information corresponding to the current advertisement audience according to the corresponding relation between each advertisement audience and the order information in the internal memory type kv storage;
and reordering the extracted advertisement information and the original information stream, and placing the advertisement information at the top position of the original information stream for displaying.
In another aspect, an embodiment of the present invention provides a system for implementing advertisement delivery on behalf of a native information stream based on social relationships, where the system includes:
the order information storage unit is used for taking the native information containing the advertisement content selected by the advertiser as the advertisement information to be released, storing the order information generated based on the advertisement information to be released by the advertiser through a relational database, and pushing the order information to a message queue;
the advertisement audience acquisition unit is used for acquiring the full fans of the information publishers as advertisement audience sets corresponding to the advertisement information after the order information is received in the message queue;
the index storage unit is used for storing the corresponding relation between each advertisee in the advertisee set and the order information into the internal memory type kv storage;
the advertisement information extraction unit is used for extracting the advertisement information in the order information corresponding to the current advertisement audience according to the corresponding relation between each advertisement audience and the order information in the internal memory type kv storage when any advertisement audience opens the original information stream;
and the advertisement information sequencing unit is used for re-sequencing the extracted advertisement information and the original information flow and placing the advertisement information at the top position of the original information flow for displaying.
The technical scheme has the following beneficial effects: the original information flow advertisements are placed at the top of the information flow according to the reordering of the information flow, more exposure and conversion are obtained at the position appearing at the top of the information flow, the content information published by other people is popularized to the fans of the other people, and the influence of positive public opinion information can be expanded by utilizing the fan resources of the other people. The trouble of publishing the file by the advertisement is simplified, the heavy labeling workload is avoided, and the conversion rate of the advertisement information is higher.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flowchart of a method for implementing advertisement delivery instead of native information stream based on social relationship according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a system for implementing advertisement delivery instead of native information flow based on social relationships according to an embodiment of the present invention;
fig. 3 is a schematic flow chart of a method for implementing advertisement delivery instead of native information flow based on social relationship in an application example of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The embodiments of the present invention, and all other embodiments obtained by a person of ordinary skill in the art without any inventive work, belong to the scope of protection of the present invention.
As shown in fig. 1, a method for implementing social relationship-based native information streaming advertisement delivery according to an embodiment of the present invention includes:
101. the method comprises the steps that native information containing advertisement content selected by an advertiser is used as advertisement information to be released, order information generated based on the advertisement information to be released by the advertiser is stored through a relational database, and the order information is pushed to a message queue;
102. after order information is received in the message queue, acquiring full fans of information publishers as advertisement audience sets corresponding to the advertisement information;
103. storing the corresponding relation between each advertisee in the advertisee set and the order information into an internal memory type kv storage;
104. when any advertisement audience opens an original information stream, extracting advertisement information in order information corresponding to the current advertisement audience according to the corresponding relation between each advertisement audience and the order information in the internal memory type kv storage;
105. and reordering the extracted advertisement information and the original information stream, and placing the advertisement information at the top position of the original information stream for displaying.
Preferably, the extracting, according to the correspondence between each advertisement audience and the order information in the memory-type kv storage, the advertisement information in the order information corresponding to the current advertisement audience in the memory-type kv storage specifically includes:
and taking the unique mark field of the advertising audience as an index in the memory type kv storage, taking the unique identification of the order information as a corresponding retrieval value, and extracting the advertising information in the corresponding order information in the memory type kv storage according to the index of the current advertising audience.
Preferably, the native information is published by an information publisher.
Preferably, after the advertisement information in the corresponding order information in the memory type kv storage is extracted according to the index of the current advertisement audience, all indexes corresponding to the order information are deleted.
Preferably, the method further comprises: and regularly acquiring updated order information from the relational database, acquiring the full-scale fans of the information publishers from the order information as a new advertisement audience set corresponding to the advertisement information, and reconstructing the corresponding relation between each advertisement audience in the new advertisement audience set and the order information in the internal memory type kv storage.
As shown in fig. 2, a system for implementing social relationship-based native information flow advertisement delivery according to an embodiment of the present invention includes:
the order information storage unit 201 is configured to store, by using the native information including the advertisement content selected by the advertiser as the advertisement information to be delivered, order information generated based on the advertisement information to be delivered by the advertiser in a relational database, and push the order information to a message queue;
the advertisement audience acquisition unit 202 is configured to acquire a full amount of fans of the information publisher as an advertisement audience set corresponding to the advertisement information after the order information is received in the message queue;
the index storage unit 203 is used for storing the corresponding relation between each advertisee in the advertisee set and the order information into an internal memory type kv storage;
an advertisement information extraction unit 204, configured to extract advertisement information in order information corresponding to a current advertisement audience according to a correspondence between each advertisement audience and order information in the memory-type kv storage when an original information stream is opened by any advertisement audience;
and the advertisement information sorting unit 205 is used for re-sorting the extracted advertisement information and the original information stream, and placing the advertisement information at the top position of the original information stream for displaying.
Preferably, the index storage unit 203 is specifically configured to use the unique identifier field of the advertisee as an index in the memory-type kv storage, and use the unique identifier of the order information as a corresponding retrieval value; and
the advertisement information extracting unit 204 is specifically configured to extract advertisement information in the corresponding order information in the memory type kv storage according to the index of the current advertisement audience.
Preferably, the native information is published by an information publisher.
Preferably, the advertisement information extracting unit 204 is further configured to delete all indexes corresponding to the order information after extracting the advertisement information in the corresponding order information in the memory type kv storage according to the index of the current advertisee.
Preferably, the advertisement audience obtaining unit 202 is further configured to obtain updated order information from the relational database at regular time, and obtain a full amount of fans of the information publisher from the order information as a new advertisement audience set corresponding to the advertisement information;
and the index storage unit 203 is further configured to reconstruct and store a corresponding relationship between each advertisee in the new advertisee set and the order information in the memory-type kv storage.
The above technical solutions of the embodiments of the present invention are described in detail below with reference to application examples:
as shown in fig. 3, the advertiser a selects the original information including the advertisement content issued by the information issuer B as the advertisement to be delivered, and purchases a product corresponding to the advertisement content to generate an order.
Then, storing order information generated based on advertisement information to be delivered by an advertiser through a relational database, pushing the order information to a message queue, obtaining full-scale fans of an information publisher as an advertisement audience set corresponding to the advertisement information after receiving the order information from the message queue, storing the corresponding relation between each advertisement audience in the advertisement audience set and the order information into a memory type kv storage, and asynchronously constructing an index, wherein the specific implementation method comprises the following steps: in the memory type kv storage, an advertising audience unique mark field is used as an index, an order information unique identifier is used as a corresponding retrieval value, advertising information in corresponding order information in the memory type kv storage is extracted according to the index of the current advertising audience, B1, B2 and b3... bi are all fans of the information publisher B, the order information of the information publisher B product purchased by an advertiser a1 is O1, the order information of the information publisher B product purchased by the advertiser a2 is O2.... the order information of the information publisher B product purchased by the advertiser Aj is Oj, and the index has i (B: [ 1- > [ O1, O2.. 493j >), (B2- > [ O1, O2.... Oj ]). In order to ensure the consistency of the database and the index data, updated order information is regularly acquired from the relational database, the full-scale fans of the information publishers are acquired from the order information and serve as a new advertisement audience set corresponding to the advertisement information, and the corresponding relation between each advertisement audience and the order information in the new advertisement audience set is reconstructed in the internal kv storage.
When any advertisement audience opens the original information stream, extracting the advertisement information corresponding to the current advertisement audience in the memory type kv storage according to the corresponding relation between each advertisement audience and the order information in the memory type kv storage, and then deleting all indexes corresponding to the advertisement information. And finally, reordering the extracted advertisement information and the original information stream, and placing the advertisement information at the top position of the original information stream for displaying.
It should be understood that the specific order or hierarchy of steps in the processes disclosed is an example of exemplary approaches. Design preferences, it is understood that the specific order or hierarchy of steps in the processes may be rearranged without departing from the scope of the present disclosure. The accompanying method claims present elements of the various steps in a sample order, and are not intended to be limited to the specific order or hierarchy presented.
In the foregoing detailed description, various features are grouped together in a single embodiment for the purpose of streamlining the disclosure. This method of disclosure is not to be interpreted as reflecting an intention that the claimed embodiments of the subject matter require more features than are expressly recited in each claim. Rather, as the following claims reflect, invention lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby expressly incorporated into the detailed description, with each claim standing on its own as a separate preferred embodiment of the invention.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. To those skilled in the art; various modifications to these embodiments will be readily apparent, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the disclosure. Thus, the present disclosure is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
What has been described above includes examples of one or more embodiments. It is, of course, not possible to describe every conceivable combination of components or methodologies for purposes of describing the aforementioned embodiments, but one of ordinary skill in the art may recognize that many further combinations and permutations of various embodiments are possible. Accordingly, the embodiments described herein are intended to embrace all such alterations, modifications and variations that fall within the scope of the appended claims. Furthermore, to the extent that the term "includes" is used in either the detailed description or the claims, such term is intended to be inclusive in a manner similar to the term "comprising" as "comprising" is interpreted when employed as a transitional word in a claim. Furthermore, any use of the term "or" in the specification of the claims is intended to mean a "non-exclusive or".
Those of skill in the art will further appreciate that the various illustrative logical blocks, units, and steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both. To clearly illustrate the interchangeability of hardware and software, various illustrative components, elements, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends upon the particular application and design requirements of the overall system. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present embodiments.
The various illustrative logical blocks, or elements, described in connection with the embodiments disclosed herein may be implemented or performed with a general purpose processor, a digital signal processor, an Application Specific Integrated Circuit (ASIC), a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or any combination thereof designed to perform the functions described herein. A general-purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine. A processor may also be implemented as a combination of computing devices, e.g., a digital signal processor and a microprocessor, a plurality of microprocessors, one or more microprocessors in conjunction with a digital signal processor core, or any other similar configuration.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may be stored in RAM memory, flash memory, ROM memory, EPROM memory, EEPROM memory, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art. For example, a storage medium may be coupled to the processor such the processor can read information from, and write information to, the storage medium. In the alternative, the storage medium may be integral to the processor. The processor and the storage medium may reside in an ASIC, which may be located in a user terminal. In the alternative, the processor and the storage medium may reside in different components in a user terminal.
In one or more exemplary designs, the functions described above in connection with the embodiments of the invention may be implemented in hardware, software, firmware, or any combination of the three. If implemented in software, the functions may be stored on or transmitted over as one or more instructions or code on a computer-readable medium. Computer-readable media includes both computer storage media and communication media that facilitate transfer of a computer program from one place to another. Storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, such computer-readable media can include, but is not limited to, RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, or any other medium which can be used to carry or store program code in the form of instructions or data structures and which can be read by a general-purpose or special-purpose computer, or a general-purpose or special-purpose processor. Additionally, any connection is properly termed a computer-readable medium, and, thus, is included if the software is transmitted from a website, server, or other remote source via a coaxial cable, fiber optic cable, twisted pair, Digital Subscriber Line (DSL), or wirelessly, e.g., infrared, radio, and microwave. Such discs (disk) and disks (disc) include compact disks, laser disks, optical disks, DVDs, floppy disks and blu-ray disks where disks usually reproduce data magnetically, while disks usually reproduce data optically with lasers. Combinations of the above may also be included in the computer-readable medium.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are merely exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (10)
1. A method for implementing advertising on behalf of a native information flow based on social relations is characterized by comprising the following steps:
the method comprises the steps that native information containing advertisement content selected by an advertiser is used as advertisement information to be released, order information generated based on the advertisement information to be released by the advertiser is stored through a relational database, and the order information is pushed to a message queue;
after order information is received in the message queue, acquiring full fans of information publishers as advertisement audience sets corresponding to the advertisement information;
storing the corresponding relation between each advertisee in the advertisee set and the order information into an internal memory type kv storage;
when any advertisement audience opens an original information stream, extracting advertisement information in order information corresponding to the current advertisement audience according to the corresponding relation between each advertisement audience and the order information in the internal memory type kv storage;
and reordering the extracted advertisement information and the original information stream, and placing the advertisement information at the top position of the original information stream for displaying.
2. The method for implementing advertisement delivery based on social relationship in native information flow according to claim 1, wherein the extracting advertisement information in the order information corresponding to the current advertisement audience in the memory-type kv storage according to the corresponding relationship between each advertisement audience and the order information in the memory-type kv storage specifically comprises:
and taking the unique mark field of the advertising audience as an index in the memory type kv storage, taking the unique identification of the order information as a corresponding retrieval value, and extracting the advertising information in the corresponding order information in the memory type kv storage according to the index of the current advertising audience.
3. The method for implementing social relationship-based native information streaming advertising as recited in claim 1, wherein the native information is published by an information publisher.
4. The method as claimed in claim 2, wherein the method comprises extracting the advertisement information in the corresponding order information stored in the internal memory type kv according to the index of the current advertisement audience, and deleting all indexes corresponding to the order information.
5. The method for implementing social relationship-based native streaming advertising as recited in claim 1, further comprising: and regularly acquiring updated order information from the relational database, acquiring the full-scale fans of the information publishers from the order information as a new advertisement audience set corresponding to the advertisement information, and reconstructing the corresponding relation between each advertisement audience in the new advertisement audience set and the order information in the internal memory type kv storage.
6. A system for implementing social relationship-based native information flow advertisement delivery, the system comprising:
the order information storage unit is used for taking the native information containing the advertisement content selected by the advertiser as the advertisement information to be released, storing the order information generated based on the advertisement information to be released by the advertiser through a relational database, and pushing the order information to a message queue;
the advertisement audience acquisition unit is used for acquiring the full fans of the information publishers as advertisement audience sets corresponding to the advertisement information after the order information is received in the message queue;
the index storage unit is used for storing the corresponding relation between each advertisee in the advertisee set and the order information into the internal memory type kv storage;
the advertisement information extraction unit is used for extracting the advertisement information in the order information corresponding to the current advertisement audience according to the corresponding relation between each advertisement audience and the order information in the internal memory type kv storage when any advertisement audience opens the original information stream;
and the advertisement information sequencing unit is used for re-sequencing the extracted advertisement information and the original information flow and placing the advertisement information at the top position of the original information flow for displaying.
7. The system for implementing social relationship-based native streaming advertising as recited in claim 6,
the index storage unit is specifically used for taking the unique mark field of the advertising audience as an index in the memory type kv storage and taking the unique identification of the order information as a corresponding retrieval value; and
the advertisement information extraction unit is specifically used for extracting advertisement information in the corresponding order information in the internal memory type kv storage according to the index of the current advertisement audience.
8. The system of claim 6, wherein the native information is published by an information publisher.
9. The system for implementing social relationship-based native streaming advertising as recited in claim 7,
the advertisement information extraction unit is further configured to delete all indexes corresponding to the order information after extracting advertisement information in corresponding order information in the internal memory type kv storage according to the index of the current advertisement audience.
10. The system for implementing social relationship-based native streaming advertising as recited in claim 6,
the advertisement audience acquisition unit is also used for acquiring updated order information from the relational database at regular time and acquiring the full fans of the information publishers from the order information as a new advertisement audience set corresponding to the advertisement information; and
the index storage unit is also used for reconstructing and storing the corresponding relation between each advertisee in the new advertisee set and the order information in the memory type kv storage.
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| CN109168009B (en) * | 2018-08-03 | 2021-11-02 | 北京密境和风科技有限公司 | Flow distribution method and device, electronic equipment and computer readable storage medium |
| CN113704630B (en) * | 2021-10-27 | 2022-04-22 | 武汉卓尔数字传媒科技有限公司 | Information pushing method and device, readable storage medium and electronic equipment |
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