CN106599137A - Novel scene content pushing system and device - Google Patents
Novel scene content pushing system and device Download PDFInfo
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- CN106599137A CN106599137A CN201611100337.5A CN201611100337A CN106599137A CN 106599137 A CN106599137 A CN 106599137A CN 201611100337 A CN201611100337 A CN 201611100337A CN 106599137 A CN106599137 A CN 106599137A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0268—Targeted advertisements at point-of-sale [POS]
Abstract
The invention provides a novel scene content pushing system and relevant equipment thereof, and is applied to a mobile terminal and a background server system. The method or the system comprises an initialization module, a database system, a content generation module, an advertisement generation module, a data processing module, an acquisition module and an application program module, wherein the initialization module is used for initializing scene hotspot information; the database system is used for storing the scene hotspot information, mobile terminal information and background server data; the content generation module is used for the system to edit scene contents which conform to the attribute of the scene hotspot according to the attribute of the scene hotspot; the advertisement generation module is used for generating a native advertisement matched with the scene contents; the data processing module is used for pushing the corresponding scene contents according to a scene where a user is positioned; the acquisition module is used for collecting the basic attribute information of the scene hotspot; and the application program module is used for periodically reporting the position of the user, receiving a system scene content notice and making feedback for the scene contents. The contents relevant to the scene where the user is positioned are pushed, and the embedded native advertisement increases advertisement accuracy and advertisement value under a situation that user experience is not influenced.
Description
Technical field
The invention belongs to e-commerce field, more particularly to a kind of new scene content delivery method and its relevant equipment.
Background technology
It is with the release of the arrival and various applications of the popularization, 3G, 4G and super 4G epoch of smart mobile phone, each in industrial chain
Under the promotion of side, the Internet moves towards mobile phone and other mobile devices from computer, moves towards pocket from office, study, mobile
The speed of the Internet and wired internet fusion is accelerated.
What mobile Internet was mainly occupied be people way on and off duty in time, the time of travelling outdoors, waiting time and
The amusement and recreation time outside, enable people to easily enjoy the service of the Internet, the Internet is extended to into popular life
Round-the-clock 24 hours.
Mobile Internet penetrates into different social sectors in a few years time, generates tremendous influence,
" change " is still its principal character, and innovation is its major trend.
Big data excavates into blue sea, and precision marketing potentiality are highlighted.It is with the rapid lifting of mobile bandwidth technologies, more to pass
Sense equipment, mobile terminal access network whenever and wherever possible, the in addition drive of the technology such as cloud computing, Internet of Things, China Mobile's interconnection
Net also gradually steps into " big data " epoch.Current mobile Internet field, remains based on the precision marketing of position, but future
With the development of big data correlation technique, people deepen continuously to data mining, for the application clothes of user individual customization
Business and marketing mode will become development trend, and it is blue extra large by another that is mobile Internet.
Wherein, App operations have many methods, and it is one of which that message pushes (Push), and it is accurate, with low cost because throwing in
And it is famous, can play a part of to remind user, strengthen user's stickiness, be the conventional means of product and operation team.
Although message is pushed freely effectively, if user can be also bothered in improper use, user's unloading application is even resulted in.
Problem is how to keep balance in the middle of Effective Operation and Consumer's ExperienceWould have to mention the push of displaying message.
Application consumption increasingly displaying of today.Based on user is concrete, specific scene, appropriate content is pushed, more can
The usage behavior of user is driven, use habit is formed.Best example be nearly 2 years it is hot the whole nation wechat red packet, Ji Husuo
There are media all to get China Internet into the poster in scene epoch.
Scene, content push is used to be summarized as follows according to different App and user：.
| App types | Push scene | Push content |
| Information | Accident, mealtime | Great top news, local news |
| Weather | Morning, the change of user geographical position | Meteorological disaster, pollution, rainy day remind |
| Film | Friday, special discount | Weekend viewing, popular film |
| Shopping | In shopping street or cuisine variety street, Holiday Sale | Periphery favor information, second are killed, rob red packet |
| Body-building | Evening on working day, weekend | Quantity of motion statistics, body-building are reminded |
| Application market | In wifi environment | Newest App recommends |
| Financing pays | Stock change, shopping section, at the end of the beginning of the year | Financial Information, the preferential, bill of payment |
Based on current market environment, it is substantially that trigger mechanism is relatively simple that scene content is pushed, the form base of content
This is consistent, and the reading theory of user is less than 5%.And for a user, form strong bothering.System proposed by the present invention and device
Substantially improve current this situation.
The content of the invention
In the mobile Internet epoch, user using mobile terminal be flooded with the various message informings for constantly bothering user,
Various low frequency APP, occupy the memory space of mobile terminal, but all have few opportunities within one month with once, and ultralow user enlivens
Degree, allows the cashability of APP to become quite fragile；In the present invention, when the mobile terminal for being provided with application program of the present invention
During scene focus (POI) in system, system automatic detection user whether in scene focus, if so, then according to one
The scene content editted in data base is pushed to user, content and the scene breath manner of breathing residing for user by fixed rule
Close, substantially increase reading theory of the user to notice；Simultaneously in order to bring income to the enterprise for possessing the system, in scene content
In embedded in primary advertisement, allow user to dislike while also solving the problems, such as to distribute indiscriminately advertisement.
In order to solve above-mentioned technical problem, the invention provides a kind of new method, is applied to background server data base,
Including：
Initialization module, for initialization system scene hot information, captures hot information and protects from the 3rd open platform
Deposit to Database Systems, or according to own database information, set up the master database of scene focus；
Database Systems, for storage scenarios hot information, user basic information, information of mobile terminal, background server
Processing data, sets up the relation table that can be inquired about；The insertion of data is provided for other modules, is deleted, modification is inquired about, the work(such as statistics
Energy.
Present invention also offers a kind of background server, including：
Content generating module, for creating and the closely bound up content of scene focus, scene content is determined by industry attribute
Public content and focus particularity Composition of contents.
Multiclass classification is carried out to scene focus first, according to user third-party platform use habit by all of focus
It is divided into multiple first-level class, if the quantity of first-level class focus is more, then carries out second level subdivision, if second level focus quantity is still
It is so more, then need to carry out three-level division；
Then trade information editor is carried out according to each classification segmented, trade information is from disclosed in third-party platform
Information, history culture information etc.；The common portion content of these information structure focuses；Content usable image, word, video, language
Sound, by and combinations thereof in the way of etc. be shown.
Then the particularity of the scene according to residing for focus, carries out individualized content editor, and individualized content is by focus
The information structure that the information for having published and user upload, the information for publishing：The favor information of focus, user is big
The comment content of many comments etc., the history strange news and intriguing story that focus occurs, Literary quotation；The information that user uploads：The focus owner
Undocumented story, famous person's group photo, history deed etc..
In the above generation module of the present invention, content interface is provided to personal typing information.Content interface is included：Figure
As uploading, voice is uploaded, and video is uploaded, text editing and hyperlink etc..The individualized content that user uploads, submits to system
Audited, whether examining content meets state's laws requirement, if legal, be stored in Database Systems, as scene information
Individualized content part is distributed.
Above-mentioned background server, also includes：
Advertisement generation module, for advertiser is provided in ad material input system, comprising：Picture, word, video with
And the information such as hyperlink.
The system that the present invention is provided defines advertising framework corresponding with above-mentioned ad material item, and above-mentioned ad material is embedded in
To in advertising framework, the primary advertisement matched with scene content is formed.
Then according to the affiliated industry of ad content, to push targeted customer residing for scene focus carry out Auto-matching,
Among primary advertisement is embedded into the corresponding content of scene focus of above-mentioned matching, when user receives scene content, connect in the lump
Primary advertisement is received.
Above-mentioned background server, also includes：
Data processing module, arranges the scope of its covering according to the center geographical coordinate of scene focus, and scope is approved really
With the signal intensity according to WiFi, whether the signal intensity of bluetooth, and the coordinate radius of GPS, mobile terminal have connected
WiFi etc. determines.
When in the range of user enters, according to mobile terminal cycle detection and the signal that reports, if double detection
If signal all meets scope, then it represents that the user is among focus, and has stopped time enough；If user reads
The corresponding all scene contents of the focus are crossed, does not then push information to user, otherwise from the corresponding scene content list of the focus
In select the content do not read of user to user.If user clearly fed back to be unwilling to receive similar notice, system is then not
Push content to user.
Record user feedback result, and be stored in data base.
Present invention also offers a kind of mobile terminal, including：
Acquisition module, for gathering the base attribute information of scene focus, including geographical position, WiFi coordinates and feature letter
Breath, iBeacon coordinates and characteristic information, merchant type etc.；
Above-mentioned acquisition module selects newly-built focus, during newly-built scene focus, the essential information of typing focus：GPS location
Geographical coordinate, address；If address is wrong, modify manually；Typing hotspot name, contact person, telephone number is focus
Choose a trade attribute tags, and industry attribute tags are generated by above-mentioned initialization module.
Or modification scene hot information is otherwise selected, if corresponding item of information is wrong, update the interior of corresponding item of information
Hold.
Then the characteristic information of the WiFi signal of above-mentioned focus is gathered, including：Service set (SSID), WiFi equipment
The exclusive identification code of MAC Address and above-mentioned WiFi equipment, and the characteristic information of the bluetooth (iBeacon) of above-mentioned focus, bag
Include：General unique identifier (UUID), device name, Major values and Minor values etc..
Collection is completed, and is uploaded to the Database Systems of above-mentioned background server.
Further, above-mentioned mobile terminal also includes：
Whether application program module, the mobile terminal for being mounted with or being integrated with application program described in the system detect user
WiFi, bluetooth, GPS location and notifications function are had already turned on, if being not switched on these functions, points out user to open this respectively
A little functions；
If user opens Bluetooth switch, the application program module is corresponding using blue tooth interface detection application program
Whether APP has activated, if do not activated, starts the application program on mobile terminal backstage.
After the application program launching, cycle detection GPS, the WiFi for detecting is believed by the bluetooth and WiFi signal of periphery
Number, the essential information of the corresponding signal intensity of Bluetooth signal, GPS location and unique mark mobile terminal report server.
The application program module receives the notice pushed from system server backstage, and user can click on access, or
Person collects or feedback user suggestion.And report to one of background server, the foundation whether pushed as next time.
The such scheme of the present invention at least has the advantages that：
Efficiently solve that current PUSH message trigger mechanism is single, the form of content is single, and the reading theory of user is low
Problem.
Some pilot cooperations are carried out with bank, gas station based on the product of the present invention, as the mutual of these pilots
The entrance of networking service pushes user to., when bank outlets, gas station are arrived at, the related information of system automatic push is to use for user
Family, improves these site Consumer's Experiences.
By the advertising campaign for bundling site, improve its turnover and be up to 20%, advertiser cooperates with relevant industries, is
Its ad click rate for pushing is up to 20%, and effect of advertising are greatly promoted, and the cashability of Internet enterprises is greatly enhanced.
Description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, constitutes the part of the application, this
Bright schematic description and description does not constitute inappropriate limitation of the present invention for explaining the present invention.In the accompanying drawings：
Fig. 1 represents the system approach basic structure schematic diagram of the embodiment of the present invention；
Fig. 2 represents the total schematic diagram of the module of the background server of the embodiment of the present invention；
Fig. 3 represents the total schematic diagram of module of the Mobile solution terminal of the embodiment of the present invention；
Fig. 4 represents the process step flow chart of the embodiment of the present invention；
The process chart of the step of Fig. 5 represents the embodiment of the present invention 2；
The process chart of the step of Fig. 6 represents the embodiment of the present invention 3；
The process chart of the step of Fig. 7 represents the embodiment of the present invention 4；
The process chart of the step of Fig. 8 represents the embodiment of the present invention 5；
The process chart of the step of Fig. 9 represents the embodiment of the present invention 6.
Specific embodiment
The following description and drawings fully illustrate specific embodiments of the present invention, to enable those skilled in the art to
Put into practice them.Other embodiments can include structure, logic, process and other changes.Embodiment is only represented
Possible change.Unless explicitly requested, otherwise individually components and functionality is optional, and the order for operating can change.
The part of some embodiments and feature can be included in or replace part and the feature of other embodiments.The reality of the present invention
The scope for applying scheme includes the gamut of claims, and all obtainable equivalent of claims.At this
Wen Zhong, these embodiments of the present invention individually or generally can be represented with term " invention " that this is just for the sake of side
Just, and if in fact disclosing the invention more than, the scope for being not meant to automatically limit the application is any single
Invention or inventive concept.
As shown in Fig. 2 embodiments of the invention provide a kind of background server, including：
Initialization module 100, for initialization system scene hot information, discloses platform crawl hot information from third party
And preserve to Database Systems, or according to own database information, set up scene focus master database.
During initialization, certain city is selected, such as：Beijing, then from third-party platform, such as：Popular comment, U.S. group,
The essential information of focus is captured on the open platform such as Baidu：Name of firm, geographical position, gps coordinate, the type of trade company, trade company
Reward voucher, preferential activity, the picture of trade company, user reviews information；The item of information not having, then be defaulted as sky, gathers focus number
According to when, the item of information to not having is supplemented and is corrected.Then according to aforesaid way captures the data in other cities one by one, deposit
It is stored in Database Systems.
In the above embodiment of the present invention, also include：
Database Systems 106, for setting up scene hot spot data structure, the relation table between data structure, stored/backed-up
Data.The insertion of data is provided for other modules, is deleted, modification is inquired about, the function such as statistics.
As shown in Fig. 2 in another embodiment of the present invention, above-mentioned background server also includes：
Content generating module, for creating and the closely bound up content of scene focus, scene content is determined by industry attribute
Public content and focus particularity Composition of contents.
Multiclass classification is carried out to scene focus first, according to user third-party platform use habit by all of focus
It is divided into multiple first-level class, such as：Food and drink, hotel, sight spot, shopping etc., if the quantity of first-level class focus is more than N1, such as N1
=10000, then second level subdivision is carried out, if second level focus quantity is more than N2, such as：N2=1000, then need to carry out three-level stroke
Point；
Illustrate, by taking dining room as an example, the one-level segmented industry in dining room is catering industry, and the focus quantity of catering industry exists
One city is up to tens thousand of, therefore catering industry need to be further subdivided into chain brand, high-grade hotel, takes out and instant etc., wherein
Each class can be subdivided into again classifies with local characteristic, such as：Hunan cuisine, Guangdong dishes, Xinjiang dish etc.；
Further, trade information editor is carried out according to each classification segmented, trade information is from third-party platform
Disclosed information, history culture information etc.；Illustrate, food and drink class trade information can include table manners, spirits culture is healthy
Dietary knowledge, the developing history of the style of cooking；The common portion content of these information structure focuses；Content usable image, word, depending on
Frequently, voice, by and combinations thereof in the way of etc. be shown.
Further, the particularity of the scene according to residing for focus, carries out individualized content editor, individualized content by
The information structure that the information and user that focus has been published is uploaded, illustrates, the information for publishing：Focus it is preferential
Information, comment content of the user in popular comment etc., the history strange news and intriguing story that focus occurs, Literary quotation；The letter that user uploads
Breath：The undocumented story of the focus owner, famous person's group photo, history deed etc..
In the above generation module of the present invention, content interface is provided to personal typing information.Content interface is included：Figure
As uploading, voice is uploaded, and video is uploaded, text editing and hyperlink etc..The individualized content that user uploads, submits to system
Audited, whether examining content meets state's laws requirement, if legal, be stored in Database Systems, as scene information
Individualized content part is distributed.
As shown in Fig. 2 in another embodiment of the present invention, above-mentioned background server also includes：
Advertisement generation module 104, for advertiser is provided in ad material input system, comprising：Picture, word, regard
The information such as frequency and hyperlink.The system that the present invention is provided defines advertising framework corresponding with above-mentioned ad material item, will be above-mentioned
Ad material is embedded in advertising framework, forms the primary advertisement matched with scene content.
Further, according to the affiliated industry of ad content, to push targeted customer residing for scene focus carry out automatically
Matching, among primary advertisement is embedded into the corresponding content of scene focus of above-mentioned matching, when user receives scene content, one
And have received primary advertisement.Illustrate, ad content be China Merchants Bank's credit card, affiliated industry be bank, Systematic selection
The scene focus industry matched somebody with somebody is hotel, food and drink, shopping center etc., when the mobile terminal for being mounted with application program of the present invention
In scene focus of the present invention when, above-mentioned scene focus corresponding scene content and primary advertisement are pushed by system in the lump
To the application program module 102 of mobile terminal.
As shown in Fig. 2 in another embodiment of the present invention, above-mentioned background server also includes：
Data processing module 105, arranges the scope covered by the scene focus according to the center geographical coordinate of focus, above-mentioned
Scope is respectively by the signal intensity Sw of WiFi, if networked by WiFi, the signal intensity Sb of bluetooth (iBeacon), the seat of GPS
Mark radius Rg comprehensively determines.If the bluetooth signal intensity that the application program of mobile terminal 105 is reported is more than Sb, or WiFi signal
Intensity is more than Sw, or above-mentioned mobile terminal is networked by focus WiFi, or GPS location is then recognized within radius Rg
It is among above-mentioned mobile terminal is in above-mentioned focus；Otherwise it is assumed that above-mentioned mobile terminal is not within hotspot coverage.Citing
Illustrate, the center geographical coordinate of focus is set to that (116.313756,40.042145), the former is longitude coordinate, and the latter is dimension
Coordinate；WiFi signal strength S w is -85dbm, and bluetooth signal intensity Sb is -85dbm, and GPS radiuses Rg is 100 meters, if mobile whole
The information that end reports has one of them within above range, then it represents that the mobile terminal is among above-mentioned scene focus.
Further, above-mentioned data processing module according to mobile terminal cycle detection and the above-mentioned signal that reports, if continuously
The signal for detecting twice all meets above range, then it represents that above-mentioned mobile terminal is among focus, and has also stopped enough
Time T, above-mentioned time T are determined by mobile terminal reporting signal period Ts and Ts ＜ T ＜ 2Ts.
Further, if the WiFi signal for reporting or Bluetooth signal quantity are more than 1, the most strong letter of double detection
Number it both is from same WiFi or Bluetooth signal source, then it represents that user is among hotspot range, and has stopped time enough.
Further, if representing in the information of mobile terminal reporting, the terminal reading is crossed in the corresponding all scenes of the focus
Hold, above-mentioned background server system does not push scene content to the mobile terminal.
Further, it is unwilling to receive similar notice, above-mentioned backstage clothes if feeding back in the information of mobile terminal reporting
Business device system does not then push scene content to the mobile terminal.
In above-mentioned data processing module, if detecting mobile terminal among hotspot coverage, and stop enough
Time T, and the mobile terminal do not fed back to be unwilling to receive and notified and there is the scene content do not read, then system from
The content push that mobile terminal had not been read is selected in the corresponding scene content list of the focus to the mobile terminal.
As shown in figure 3, a kind of mobile terminal is provided in another embodiment of the present invention, including：
Acquisition module 101, for gathering the base attribute information of scene focus, including geographical position, WiFi coordinates,
IBeacon coordinates, merchant type etc.；
Above-mentioned acquisition module has two big function of newly-built scene focus and modification scene focus, by collector according to feelings on the spot
Condition makes a choice, if not having scene focus on the spot in the data base after performing initialization module 100, selects newly-built heat
Point, otherwise selects modification scene hot information；
Further, during newly-built above-mentioned scene focus, the essential information of typing focus：The geographical coordinate of GPS location, ground
Location；Geographical coordinate and address are obtained by calling third party's map kit, such as：The kit of high moral map, if address has
By mistake, then modify manually；Typing hotspot name, contact person, telephone number is that focus chooses a trade attribute tags, industry category
Property label is obtained by above-mentioned initialization module 100.
Further, if the focus existed in selection system, if corresponding information is wrong, updates corresponding information
The content of item.
Further, if above-mentioned focus does not have WiFi equipment, WiFi signal column information content corresponds to sky, otherwise adopts
Collect the signal attribute of above-mentioned Wi-Fi hotspot, including：Service set (SSID), the MAC Address of WiFi equipment and above-mentioned WiFi
The exclusive identification code of equipment.
Further, if above-mentioned focus does not have bluetooth (iBeacon) signal, Bluetooth signal column information content is sky,
The signal attribute of Bluetooth beacon is gathered otherwise, including：General unique identifier (UUID), device name, Maior values and Minor
Value；
Collection is completed, and is uploaded to the Database Systems 106 of above-mentioned background server.
As shown in figure 3, a kind of mobile terminal is provided in another embodiment of the present invention, also include：
Application program module 102, for detecting WiFi, bluetooth (iBeacon) signal of mobile terminal periphery, GPS location
Whether coordinate, mobile terminal network, periodic report testing result to background server, and activation is integrated with its of application program module
He is APP, receives scene content push and notifies, report of user feeds back to background server.
Whether the mobile terminal detection user for installing or being integrated with application program described in the system first has already turned on
WiFi, bluetooth, GPS location and notifications function, if being not switched on these functions, point out user to open these functions respectively；
Further, if above-mentioned mobile terminal opens Bluetooth switch, above-mentioned application program module is examined using blue tooth interface
Survey whether the corresponding APP of application program has activated, if not activating, start above-mentioned application program on mobile terminal backstage.
Further, after the application program launching, cycle detection GPS location coordinate, bluetooth (iBeacon) letter of periphery
Number and WiFi signal, detection cycle suggestion be set to 5 minutes；Then by the WiFi signal intensity for detecting, the MAC of WiFi equipment
Address, WiFi equipment exclusive identification code, bluetooth (iBeacon) signal intensity, UUID, device name, Major values and Minor values,
The exclusive identification code of GPS location coordinate and mobile terminal reports background server data processing module 105.
Above-mentioned application program module receives the message informing pushed from background server, and mobile phone users are clicked on and looked into
Read, or collection or feedback user suggestion.And report to one of background server, the foundation whether pushed as next time.
Above-mentioned background server, each function of above-mentioned mobile terminal are illustrated with reference to Fig. 4, Fig. 5, Fig. 6, Fig. 7, Fig. 8 and Fig. 9
The concrete operations flow process of module：
Step 1, during system initialization, selects certain city, then from third-party platform, such as first：Popular comment, it is beautiful
The essential information of focus is captured on the open platform such as group's net, Baidu：Name of firm, geographical position, gps coordinate, the type of trade company,
The reward voucher of trade company, preferential activity, the picture of trade company, user reviews information；The item of information not having, then be defaulted as sky, collection heat
During point data, the item of information to not having is supplemented and is corrected.Then according to aforesaid way captures the number in other cities one by one
According to being stored in Database Systems.
Step 2, after system initialization, gathers the base attribute information of scene focus, including geographical position, WiFi coordinates and
Characteristic information, iBeacon coordinates and characteristic information, merchant type etc.；By collector according to scene focus situation on the spot, or
Newly-built focus is selected, or selects modification scene hot information；
During newly-built above-mentioned scene focus, the essential information of typing focus：The geographical coordinate of GPS location, address；Geographical coordinate
Obtained by calling third party's map kit with address, if address is wrong, modified manually；Typing hotspot name, connection
It is people, telephone number is that focus chooses a trade attribute tags.
If the focus existed in selection system, if corresponding information is wrong, updates the content of corresponding item of information.
If above-mentioned focus does not have WiFi equipment, WiFi signal column information content corresponds to sky, otherwise gathers above-mentioned
The signal attribute of Wi-Fi hotspot, including：Service set (SSID), the MAC Address of WiFi equipment and above-mentioned WiFi equipment
Exclusive identification code.
If above-mentioned focus does not have bluetooth (iBeacon) signal, Bluetooth signal column information content is sky, otherwise gathers blue
The signal attribute of tooth beacon, including：General unique identifier (UUID), device name, Major values and Minor values；
Collection is completed, and is uploaded to above-mentioned background server, and its handling process is as shown in Figure 5.
Step 3, according to after system initialization and collection scene focus, create closely bound up with scene focus interior
Hold, public content and focus particularity Composition of contents that scene content is determined by industry attribute.
Multiclass classification is carried out to scene focus first, according to user third-party platform use habit by all of focus
It is divided into multiple first-level class, if the quantity of first-level class focus is more, then carries out second level subdivision, if second level focus quantity is still
It is so more, then need to carry out three-level division.
Then trade information editor is carried out according to each classification segmented, trade information is from disclosed in third-party platform
Information, history culture information etc.；The common portion content of these information structure focuses；Content usable image, word, video, language
Sound, by and combinations thereof in the way of etc. be shown.
Then the particularity of the scene according to residing for focus, carries out individualized content editor, and individualized content is by focus
The information structure that the information for having published and user upload, the information for publishing：The favor information of focus, user is big
The comment content of many comments etc., the history strange news and intriguing story that focus occurs, Literary quotation；The information that user uploads：The focus owner
Undocumented story, famous person's group photo, history deed etc..
Personal for convenience to upload individualized content, system provides content interface to personal typing information.Content interface bag
Contain：Image is uploaded, and voice is uploaded, and video is uploaded, text editing and hyperlink etc..The individualized content that user uploads, submits to
Audited to system, whether examining content meets state's laws requirement, if legal, be stored in Database Systems, as scene
The individualized content part of information is distributed.Its handling process is as shown in Figure 6.
Step 4, provides ad material according to advertiser, by material input system, comprising：Picture, word, video and
The information such as hyperlink.Above-mentioned ad material is embedded in advertising framework, the primary advertisement matched with scene content is formed.
Then according to the affiliated industry of ad content, to push targeted customer residing for scene focus carry out Auto-matching,
Among primary advertisement is embedded into the corresponding content of scene focus of above-mentioned matching, when user receives scene content, connect in the lump
Primary advertisement is received.When the mobile terminal for being mounted with application program of the present invention is in scene focus of the present invention,
Above-mentioned scene focus corresponding scene content and primary advertisement are pushed to mobile terminal by system in the lump.Its handling process is as schemed
Shown in 7.
Whether step 5, the mobile terminal detection user for installing or being integrated with application program described in the system have already turned on
WiFi, bluetooth, GPS location and notifications function, if being not switched on these functions, point out user to open these functions respectively；
If mobile terminal opens Bluetooth switch, above-mentioned application program is corresponding using blue tooth interface detection application program
Whether APP has activated, if not activating, starts above-mentioned application program on mobile terminal backstage.
After application program launching, cycle detection GPS location coordinate, bluetooth (iBeacon) signal of periphery and WiFi letter
Number；Then by the WiFi signal intensity for detecting, the MAC Address of WiFi equipment, WiFi equipment exclusive identification code, bluetooth
(iBeacon) signal intensity, UUID, device name, Major values and Minor values, GPS location coordinate and mobile terminal are only
One identification code reports background server.
Application program receives the message informing pushed from background server simultaneously, and mobile phone users are clicked on and consulted, or
Person collects or feedback user suggestion.And report to one of background server, the foundation whether pushed as next time.Its processing stream
Journey is as shown in Figure 8.
Step 6, background server data processing module arrange the scene focus according to the center geographical coordinate of focus and are covered
The scope of lid, above range is respectively by the signal intensity Sw of WiFi, if networked by WiFi, the signal of bluetooth (iBeacon)
Strength S b, the coordinate radius Rg of GPS comprehensively determine.If the bluetooth signal intensity of mobile terminal reporting is more than Sb, or WiFi letters
Number intensity is more than Sw, or above-mentioned mobile terminal is networked by focus WiFi, or GPS location is within radius Rg, then
Think above-mentioned mobile terminal among above-mentioned focus；Otherwise it is assumed that above-mentioned mobile terminal is not within hotspot coverage.
If according to mobile terminal cycle detection and the above-mentioned signal that reports, if the signal of double detection all meets above-mentioned
Scope, then it represents that above-mentioned mobile terminal is among focus, and has also stopped time enough.
If the WiFi signal for reporting or Bluetooth signal quantity are more than 1, the most strong signal of double detection both is from
Same WiFi or Bluetooth signal source, then it represents that user is among hotspot range, and has stopped time enough.
If representing in the information of mobile terminal reporting, the terminal reading crosses the corresponding all scene contents of the focus, it is above-mentioned after
Platform server system does not push scene content to the mobile terminal.
If fed back in the information of mobile terminal reporting to be unwilling to receive similar notice, above-mentioned background server system is then
Scene content is not pushed to the mobile terminal.
If mobile terminal is detected among hotspot coverage, and time enough T, and the mobile terminal have been stopped
Do not fed back to be unwilling to receive and notified, and had the scene content do not read, then system was from the corresponding scene content of the focus
The content push that mobile terminal had not been read is selected in list to the mobile terminal.Its handling process is as shown in Figure 9.
The above is the preferred embodiment of the present invention, it is noted that for those skilled in the art
For, on the premise of without departing from principle of the present invention, some improvements and modifications can also be made, these improvements and modifications
Should be regarded as protection scope of the present invention.
Claims (10)
1. a kind of new scene content delivery method, is applied to mobile terminal and background system, it is characterised in that include：
The method or system are by initialization module, Database Systems, content generating module, advertisement generation module, data processing mould
Block, acquisition module and application program module are constituted；
When methods described or system initialization, or the positional information according to third party's public data typing scene focus and other
Base attribute information to data base, or according to own Database focus essential information；Then the attribute according to scene focus
The difference of information, is edited the scene content met with which, sets up database relational table；
When the mobile terminal for being provided with application program described in the system is close to scene focus, background server data processing module
According to user at the scene focus residence time, and/or distance, and/or the parameter such as whether once pushed and made judgement, and be
It is no that corresponding scene content is pushed to into user.
If the system has the demand of embedded advertisement, in advertisement generation module, want advertisement is transformed into into primary advertisement first,
Match with scene content.
Described mobile terminal also includes that whether feedback user or is read, or collection, or the information such as comment is to background service
Device processing module, for one of foundation for whether pushing next time.
2. the method for claim 1, it is characterised in that include：
Acquisition module, acquisition module are responsible for the base attribute information for gathering scene focus, or update the basic of own scene focus
Attribute information：And/or GPS geographical position, and/or WiFi characteristic informations, and/or bluetooth (iBeacon) characteristic information, use respectively
In the scene of the real time position of GPS, WiFi and bluetooth positioning user；
And/or the type of trade company, address, trade company's name, telephone number；
And/or the essential information of Bluetooth signal, the essential information of WiFi signal.
3. method as claimed in claim 2, its feature also include：
Before collection scene focus, or from open third-party platform typing hot information to Database Systems, or using own data
Storehouse builds hot information；During collection according to demand, or newly-built focus is selected, or changes existing hot information；
During newly-built focus, the essential information of typing focus：The geographical coordinate of GPS location, and/or street address；Wi-Fi hotspot
Characteristic information：SSID, MAC Address, equipment exclusive identification code；The characteristic information of bluetooth (iBeacon)：UUID, and/or title,
And/or Major values, and/or Minor values, and/or hotspot name, and/or contact person, and/or telephone number etc.；
If existing hot information in system, checks the need for updating,
If needing fresh information, corresponding information content is updated, upload onto the server system.
4. the method for claim 1 and system, it is characterised in that include：
Content generating module, the content generating module first carry out multistage thin according to the scene focus main business of system platform
Point：It is finely divided by its industry, if the quantity of focus possessed by the segmented industry is sufficiently large, the segmented industry is entered again
The row second level is segmented, if the focus quantity of the second level is still sufficiently large, needs to carry out three-level division；
Then for the basic trade information of industry editor of each subdivision, basic trade information and/or comprising history, and/or text
The contents such as change；Can use and/or image, and/or word, and/or video, and/or voice mode displaying, these information structure fields
The substance of scape focus attribute.
5. method and system as claimed in claim 4, is further characterized in that, including：
According to the geographical position of scene focus, and/or the particularity of humanistic environment, carry out particularity Edition Contains；System is individual
People's typing information provides content interface, the scene focus owner can upload its distinctive content, these information structures focus
Individualized content.
6. the method for claim 1 and system, it is characterised in that include：
Application program module, is mounted with whether the mobile terminal detection user of the system application has already turned on WiFi, blue
Tooth, GPS location and notifications function, if not having, point out user to open these functions respectively；
If the mobile terminal opens Bluetooth switch, whether the application program detects application program using blue tooth interface
Jing is activated, if not activating, starts the application program on mobile terminal backstage.
7. method and system as claimed in claim 6, is further characterized in that, including：
After the application program launching, cycle detection and/or GPS, and/or bluetooth, and/or WiFi signal, by the indigo plant for detecting
Tooth signal intensity, and/or WiFi signal intensity, and/or GPS location, and the essential information of unique mark mobile terminal reports
Server.
8. method and system as claimed in claim 6, is further characterized in that, including：
The mobile terminal receives the notice pushed from system server backstage, and user or click are consulted, or collection, or feedback
User's suggestion etc., reports to server end, one of foundation whether pushed as next time.
9. the method for claim 1 and system, it is characterised in that include：
Data processing module, described background server system arrange the scope of its covering according to the center geographical coordinate of focus,
Signal intensity of the scope by WiFi, and/or the signal intensity of bluetooth, and/or the coordinate and radius of GPS, and/or mobile terminal is
It is no to be determined by WiFi networkings etc..
10. method and system as claimed in claim 9, is further characterized in that, including：
Signal that is that described data processing module is detected according to the mobile terminal period and reporting, if double detection
Signal all meets in hotspot range, then conclude the user among focus, and stopped time enough；If user reads
Read the corresponding all scene contents of the focus, then do not push information to user；Otherwise from the corresponding scene content row of the focus
The exterior and the interior selects the content that user had not read to user.If user clearly fed back to be unwilling to receive similar notice, system is then
User is not pushed content to.
Record user feedback result, and be stored in data base.
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| CN108694625A (en) * | 2018-07-02 | 2018-10-23 | 阿里巴巴集团控股有限公司 | Equity preference predictor method, device and server |
| CN110188721A (en) * | 2019-06-05 | 2019-08-30 | 福建深视智能科技有限公司 | A kind of method and system that advertisement accurately orientation is launched |
| CN110211590A (en) * | 2019-06-24 | 2019-09-06 | 新华智云科技有限公司 | A kind of processing method, device, terminal device and the storage medium of meeting hot spot |
| CN110502299A (en) * | 2019-08-12 | 2019-11-26 | 南京大众书网图书文化有限公司 | It is a kind of for providing the method and apparatus of novel information |
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