CN105120004A - Information pushing method and device - Google Patents
Information pushing method and device Download PDFInfo
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- CN105120004A CN105120004A CN201510575922.XA CN201510575922A CN105120004A CN 105120004 A CN105120004 A CN 105120004A CN 201510575922 A CN201510575922 A CN 201510575922A CN 105120004 A CN105120004 A CN 105120004A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
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Abstract
The invention provides an information pushing method and device. Wherein, the method comprises the following steps: receiving an acquisition request sent by a mobile terminal, wherein the acquisition request carries identification information of the mobile terminal; acquiring user characteristic information of the mobile terminal according to the identification information and a pre-stored user characteristic library; and acquiring information matched with the user characteristic information according to the user characteristic information and a pre-stored information base, and pushing the information matched with the user characteristic information to the mobile terminal. According to the information pushing method and device provided by the embodiment of the invention, the information is pushed to the user in a targeted manner according to the user characteristic information of the user, so that the click rate of the information can be improved.
Description
Technical field
The present invention relates to mobile internet technical field, particularly relate to a kind of method for pushing and device of information.
Background technology
Along with the development of network technology, the Internet has become an indispensable part in the life of more and more people gradually, the web advertisement also gradually grows up along with the development of the Internet, and the web advertisement relies on its flexibility and diversity, in various advertisement form, occupy increasing share.
At present, use user in the process of the application program accesses network in mobile terminal (such as smart mobile phone, panel computer), server is to the such as advertisement of pushed information in application program.When user is interested in the advertisement pushed, user checks particular content by clicking advertisement link.When to user's advertisement, how to push interested personalized advertisement to user is targetedly one of key technology of network intelligence advertisement, accurately pushes interested advertisement to user and can click the probability of advertisement by adding users.
Owing to there are some safety problems in the Internet, present stage most Internet user is generally anonymous access the Internet, therefore, can not obtain the real features information of user from terminal.At present, conventional advertisement pushing mode is: based on the mode of collaborative filtering to user's advertisement, particularly, at server to active user's pushing application program (APP, APPlication), in process, server finds the similar users with active user's use habit by similarity algorithm, then, by used for similar users application program, and the application program of the mistake that active user does not use is pushed to active user.That is, the advertisement pushing mode of correlation technique is still based on the similarity operator normal direction user advertisement between user and user.But along with Internet user increases fast, needed for this mode based on the similarity algorithm advertisement between user and user, advertising cost constantly increases, and can not the characteristic information of accurate consumer positioning, the specific aim of advertisement pushing is lower.
Summary of the invention
The present invention is intended to solve one of technical problem in correlation technique at least to a certain extent.For this reason, first object of the present invention is the method for pushing proposing a kind of information, and the method has pushed information to user targetedly according to the user's characteristic information of user, and then can improve the clicking rate of information.
Second object of the present invention is the pusher proposing a kind of information.
For achieving the above object, first aspect present invention embodiment proposes a kind of method for pushing of information, comprising: the acquisition request that mobile terminal receive sends, and wherein, carries the identification information of described mobile terminal in described acquisition request; The user's characteristic information of described mobile terminal is obtained according to described identification information and the user characteristics storehouse of preserving in advance; Obtain the information of mating with described user's characteristic information according to described user's characteristic information and the information bank preserved in advance, and push the information of mating with described user's characteristic information to described mobile terminal.
Optionally, described obtain the user's characteristic information of described mobile terminal according to described identification information and the user characteristics storehouse of preserving in advance before, also comprise: receive user's initial data that described mobile terminal sends, and described user's initial data is analyzed, to generate the user's characteristic information of described mobile terminal; And the user's characteristic information of described mobile terminal is saved in described user characteristics storehouse.
Optionally, described obtain the information of mating with described user's characteristic information according to user's characteristic information and the information bank preserved in advance before, also comprise: receive the stereotactic conditions that information providing is arranged described information, and the corresponding relation between the stereotactic conditions described information and described user arranged is saved in described information bank.
Optionally, describedly obtain the information of mating with described user's characteristic information according to user's characteristic information and the information bank preserved in advance, specifically comprise: for each information in described information bank, the stereotactic conditions of obtaining information; Judge whether described user's characteristic information comprises the stereotactic conditions of described information; If comprise, then determine that described information is the information of mating with described user's characteristic information.
Wherein, described user's characteristic information comprise in the classification information of the application program that the gender information of user, age information, national information and user like one or more, described stereotactic conditions comprises one or more of the classification information of the application program that the gender information of user, age information, national information and user like.
According to the method for pushing of the information of the embodiment of the present invention, receiving package is containing the acquisition request of the identification information of mobile terminal, and the user's characteristic information of mobile terminal is obtained according to identification information and the user characteristics storehouse of preserving in advance, and obtain the information of mating with user's characteristic information according to user's characteristic information and the information bank preserved in advance, and push the information of mating with user's characteristic information to mobile terminal.Thus, the user's characteristic information according to user has pushed information to user targetedly, and then can improve the clicking rate of information.
For achieving the above object, second aspect present invention embodiment proposes a kind of pusher of information, comprising: receiver module, for the acquisition request that mobile terminal receive sends, wherein, carries the identification information of described mobile terminal in described acquisition request; Acquisition module, for obtaining the user's characteristic information of described mobile terminal according to described identification information and the user characteristics storehouse of preserving in advance; Processing module, for obtaining the information of mating with described user's characteristic information according to described user's characteristic information and the information bank preserved in advance, and pushes the information of mating with described user's characteristic information to described mobile terminal.
Optionally, described device also comprises: the first pretreatment module, before obtaining the user's characteristic information of described mobile terminal at described acquisition module according to described identification information and the user characteristics storehouse of preserving in advance, receive user's initial data that described mobile terminal sends, and described user's initial data is analyzed, to generate the user's characteristic information of described mobile terminal, and the user's characteristic information of described mobile terminal is saved in described user characteristics storehouse.
Optionally, described device also comprises: the second pretreatment module, before obtaining the information of mating with described user's characteristic information in described processing module according to user's characteristic information and the information bank preserved in advance, receive the stereotactic conditions that information providing is arranged described information, and the corresponding relation between the stereotactic conditions described information and described user arranged is saved in described information bank.
Optionally, described processing module, specifically for: for each information in described information bank, the stereotactic conditions of obtaining information, and judge whether described user's characteristic information comprises the stereotactic conditions of described information, if comprise, then determine that described information is the information of mating with described user's characteristic information.
Wherein, described user's characteristic information comprise in the classification information of the application program that the gender information of user, age information, national information and user like one or more, described stereotactic conditions comprises one or more of the classification information of the application program that the gender information of user, age information, national information and user like.
According to the pusher of the information of the embodiment of the present invention, by the acquisition request of receiver module receiving package containing the identification information of mobile terminal, and acquisition module obtains the user's characteristic information of mobile terminal according to identification information and the user characteristics storehouse of preserving in advance, and processing module obtains the information of mating with user's characteristic information according to user's characteristic information and the information bank preserved in advance, and push the information of mating with user's characteristic information to mobile terminal.Thus, the user's characteristic information according to user has pushed information to user targetedly, and then can improve the clicking rate of information.
Additional aspect of the present invention and advantage will part provide in the following description, and part will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
Fig. 1 is the flow chart of the method for pushing of information according to an embodiment of the invention.
Fig. 2 is the flow chart of the method for pushing of information according to the present invention's specific embodiment.
Fig. 3 is the structural representation of the pusher of information according to an embodiment of the invention.
Fig. 4 is the structural representation of the pusher of information in accordance with another embodiment of the present invention.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Be exemplary below by the embodiment be described with reference to the drawings, be intended to for explaining the present invention, and can not limitation of the present invention be interpreted as.
Below with reference to the accompanying drawings method for pushing and the device of the information of the embodiment of the present invention are described.
Fig. 1 is the flow chart of the method for pushing of information according to an embodiment of the invention.
As shown in Figure 1, the method for pushing of this information comprises:
S101, the acquisition request that mobile terminal receive sends.
Wherein, the identification information of mobile terminal is carried in above-mentioned acquisition request.
Wherein, the hardware device that above-mentioned mobile terminal can be is such as mobile phone, panel computer, personal digital assistant, e-book etc. have various operating system.
In one embodiment of the invention, the identification information of above-mentioned mobile terminal can comprise following one of at least: international mobile subscriber identity IMSI (InternationalMobileSubscriberIdentity), international mobile equipment identification number IMEI (InternationalMobileEquipmentIdentity), mobile terminal number.
S102, obtains the user's characteristic information of mobile terminal according to the identification information of mobile terminal and the user characteristics storehouse of preserving in advance.
Wherein, user's characteristic information comprises one or more in the classification information of the application program that the gender information of user, age information, national information and user like.
Wherein, the classification information of application program can comprise instrument, game, social class etc., and game classification can be further subdivided into the thinner classification such as card, fistfight, intelligence, leisure, family, racing car, gambling.Should be understood that, in actual application, can also segment further instrument, social class according to demand.
In one embodiment of the invention, before execution step S102, user's initial data that all right mobile terminal receive sends, and user's initial data is analyzed, to generate the user's characteristic information of mobile terminal, and the user's characteristic information of mobile terminal is saved in user characteristics storehouse.
Particularly, use in the process of application program in mobile terminal user, user's initial data of user is collected on application program backstage, and by mobile terminal, user's initial data of collection is sent to server.User's initial data that server mobile terminal receive sends, and the user initial data of user in preset time period is processed, to summarize the user's characteristic information of user, and the identification information of mobile terminal and user's characteristic information are saved in user characteristics storehouse.
In addition, in order to the user's characteristic information making server accurately can summarize user, in actual applications, user's initial data of user is collected by multiple application program, and in order to ensure privacy of user safety, in user's initial data that application program is collected, do not comprise the privacy information of user.
It should be noted that, in order to ensure that added up user's characteristic information is accurate, server obtains the user's initial data in multiple time range, and based on obtained user's initial data, summarizes the user's characteristic information of user.
Wherein, preset time period is the time pre-set in server, and such as, preset time period is one month, and namely server processes the user's initial data in nearest one month of user, to summarize the user's characteristic information of user.
Wherein, above-mentioned user's initial data can comprise the data etc. using the information of application program, the information of access websites and play games.
S103, obtains the information of mating with user's characteristic information according to user's characteristic information and the information bank preserved in advance, and pushes the information of mating with user's characteristic information to mobile terminal.
In one embodiment of the invention, before obtaining the information of mating with user's characteristic information according to user's characteristic information and the information bank preserved in advance, can also receive the stereotactic conditions that information providing is arranged information, and the corresponding relation between stereotactic conditions information and user arranged is saved in information bank.
Wherein, the stereotactic conditions of information can comprise one or more of the classification information of the application program that the gender information of user, age information, national information and user like.
Be advertisement below with information for example describes the process arranging the stereotactic conditions of advertisement in detail:
Particularly, when orientation input is carried out in advertisement, advertiser is by setting stereotactic conditions according to the feature of oneself advertisement thus limiting audient's scope, specifically, advertiser arranges the stereotactic conditions of advertisement in the page of configuration stereotactic conditions, server receives advertiser according to the pattern of the advertisement of oneself, adline, country, stereotactic conditions set by the features such as ad content, as sex condition, age condition, regional condition etc., and the stereotactic conditions that advertisement and user are arranged is saved in advertisement base, corresponding advertisement is pushed to user when matching to facilitate the stereotactic conditions of follow-up characteristic information with this advertisement determining user.
In one embodiment of the invention, after the user's characteristic information obtaining mobile terminal, for each information in information bank, the stereotactic conditions of obtaining information, and judge whether user's characteristic information comprises the stereotactic conditions of information, if user's characteristic information meets the stereotactic conditions of information, then determine that this information is the information of mating with user's characteristic information, and push this information to user.
Such as, advertisement base comprises two advertisements, is respectively advertisement 1 and advertisement 2, and the stereotactic conditions of advertisement 1 is women, namely to female user advertisement 1, the stereotactic conditions of advertisement 2 is: women, more than 20 years old, now, the stereotactic conditions of the advertisement in the user's characteristic information of user and advertisement base can be compared, by relatively finding out, the user's characteristic information of user meets the stereotactic conditions of advertisement 1 and advertisement 2, and server can to user's advertisement 1 and advertisement 2.Thus, in conjunction with the user's characteristic information of user, push advertisement to user targetedly, and then the possibility clicking advertisement can have been improved.
Again such as, advertiser issues the advertisement 1 of app1 that is promoted oneself, assuming that the stereotactic conditions that advertiser arranges this advertisement 1 is: women, 20-30 year.If active user is the female user of 22 years old, in the process of the application program advertisement used to active user, can determine that the characteristic information (22 years old, women) of active user and the advertisement condition of advertisement 1 match, now, can to active user's advertisement 1, display advertisement 1 in the application program that active user uses.If user needs to install app1, now, user downloads by clicking advertisement 1 and installs app1.This shows, recommend advertisement accurately can adding users to the clicking rate of advertisement, and then can install the probability of application program promoted by adding users, this is all favourable for advertiser and advertising platform.
The method for pushing of the information of the embodiment of the present invention, receiving package is containing the acquisition request of the identification information of mobile terminal, and the user's characteristic information of mobile terminal is obtained according to identification information and the user characteristics storehouse of preserving in advance, and obtain the information of mating with user's characteristic information according to user's characteristic information and the information bank preserved in advance, and push the information of mating with user's characteristic information to mobile terminal.Thus, the user's characteristic information according to user has pushed information to user targetedly, and then can improve the clicking rate of information.
Fig. 2 is the flow chart of the method for pushing of information according to the present invention's specific embodiment, this embodiment take information as advertisement, and user characteristics storehouse is kept at user characteristics server UFS (userfeatureserver), advertisement base is kept at the detailed process of the method for pushing that advertisement is described for example in Advertisement Server.As shown in Figure 2, this method for pushing comprises:
S201, the acquisition request that Advertisement Server mobile terminal receive sends.
Wherein, the identification information of mobile terminal is carried in above-mentioned acquisition request.
Wherein, the hardware device that above-mentioned mobile terminal can be is such as mobile phone, panel computer, personal digital assistant, e-book etc. have various operating system.
In one embodiment of the invention, the identification information of above-mentioned mobile terminal can comprise following one of at least: international mobile subscriber identity IMSI (InternationalMobileSubscriberIdentity), international mobile equipment identification number IMEI (InternationalMobileEquipmentIdentity), mobile terminal number.
S202, Advertisement Server sends to user characteristics server the user characteristics comprising the identification information of mobile terminal and obtains request.
S203, user characteristics server receives the user characteristics acquisition request that Advertisement Server sends, and obtains user's characteristic information according to user characteristics acquisition request.
Particularly, use in the process of the application program in mobile terminal user, application program can send to Advertisement Server the acquisition request that obtains advertisement by mobile terminal, the acquisition request that Advertisement Server mobile terminal receive sends, and the identification information of the mobile terminal obtained in request is sent to user characteristics server, obtain the user's characteristic information of active user to make user's feature server by the identification information of mobile terminal.
Wherein, user's characteristic information comprises one or more in the classification information of the application program that the gender information of user, age information, national information and user like.
Wherein, the classification information of application program can comprise instrument, game, social class etc., and game classification can be further subdivided into the thinner classification such as card, fistfight, intelligence, leisure, family, racing car, gambling.Should be understood that, in actual application, can also segment further instrument, social class according to demand.
It should be noted that, the user's characteristic information of preserving in user characteristics server obtains from cluster.Particularly, use in the process of application program user, application program collects user's initial data of user, and by mobile terminal, user's initial data of collection is sent in cluster, then cluster is by nearest one month of concurrent processing ability process user or user's initial data more of a specified duration, to summarize the user's characteristic information of active user from user's initial data.
In order to obtain user's characteristic information efficiently, user's characteristic information is kept in redis database by user characteristics server.When inquiring user characteristic information, with the identification information of mobile terminal for keyword (key) is inquired about, redis database directly can return Query Result corresponding to keyword, namely returns the user's characteristic information of active user.
Wherein, the high performance key-value database of redis database one, the response time of a usual inquiry request is in millisecond rank.
S204, user characteristics server returns the user's characteristic information of active user to Advertisement Server.
S205, user's characteristic information is mated with the stereotactic conditions of advertisement in advertisement base by Advertisement Server, to obtain the advertising listing pushed to active user.
Wherein, the stereotactic conditions of advertisement can comprise one or more of the classification information of the application program that the gender information of user, age information, national information and user like.
It should be noted that, the stereotactic conditions of the advertisement in advertisement base is arranged according to the feature of the advertisement of oneself by advertiser.Particularly, advertiser can set the stereotactic conditions of advertisement according to features such as the pattern of the advertisement of oneself, adline, country, ad contents, thus limits audient's scope.
Such as, in advertisement base, save four advertisements, be respectively advertisement 1, advertisement 2, advertisement 3 and advertisement 4, and the stereotactic conditions of advertisement 1 is: the U.S., the male sex; The stereotactic conditions of advertisement 2 is: more than 20 years old, women; The stereotactic conditions of advertisement 3 is: card class game user, and the stereotactic conditions of advertisement 4 is: nothing, and namely advertisement 4 does not set stereotactic conditions, and Advertisement Server is to all user's advertisements 4.Assuming that Advertisement Server obtains the user's characteristic information of five users from user characteristics server, be respectively user 1, user 2, user 3, user 4 and user 5, the corresponding respectively user's characteristic information of five users is: user 1: the U.S., the male sex, riddle user; User 2: Britain, women, about 30 years old; User 3: China, the male sex, card games user; User 4: Japan, the male sex, tool-class user application; User 5: France, women, social tool user.The user's characteristic information of each user is mated with the advertisement condition in advertisement base by Advertisement Server, can obtain by coupling the advertising listing pushed to each user, and particularly, the advertisement pushed to user 1 is: advertisement 1, advertisement 4; The advertisement pushed to user 2 is: advertisement 2, advertisement 4; The advertisement pushed to user 3 is: advertisement 3, advertisement 4; The advertisement pushed to user 4 is: advertisement 4; The advertisement pushed to user 5 is: advertisement 2, advertisement 4.
S206, Advertisement Server returns advertising listing to mobile terminal.
The method for pushing of the advertisement of the embodiment of the present invention, utilize the user characteristics of multiple dimensions such as the sex of user, age, interest, country to mate with the stereotactic conditions in advertisement base simultaneously, the advertisement that accurate acquisition and user's characteristic information match, and the advertisement of mating with user's characteristic information is pushed to mobile terminal.Thus, push advertisement to user targetedly, and then the clicking rate of advertisement can have been improved.
In order to realize above-described embodiment, the present invention also proposes a kind of pusher of information.
Fig. 3 is the structural representation of the pusher of information according to an embodiment of the invention.
As shown in Figure 3, this device comprises receiver module 100, acquisition module 200 and processing module 300, wherein:
The acquisition request that receiver module 100 sends for mobile terminal receive, wherein, obtains the identification information carrying mobile terminal in request; Acquisition module 200 is for obtaining the user's characteristic information of mobile terminal according to identification information and the user characteristics storehouse of preserving in advance; Processing module 300 for obtaining the information of mating with user's characteristic information according to user's characteristic information and the information bank preserved in advance, and pushes the information of mating with user's characteristic information to mobile terminal.
Wherein, the hardware device that above-mentioned mobile terminal can be is such as mobile phone, panel computer, personal digital assistant, e-book etc. have various operating system.
In one embodiment of the invention, the identification information of above-mentioned mobile terminal can comprise following one of at least: international mobile subscriber identity IMSI (InternationalMobileSubscriberIdentity), international mobile equipment identification number IMEI (InternationalMobileEquipmentIdentity), mobile terminal number.
Wherein, user's characteristic information comprises one or more in the classification information of the application program that the gender information of user, age information, national information and user like.
Wherein, the classification information of application program can comprise instrument, game, social class etc., and game classification can be further subdivided into the thinner classification such as card, fistfight, intelligence, leisure, family, racing car, gambling.Should be understood that, in actual application, can also segment further instrument, social class according to demand.
In addition, as shown in Figure 4, said apparatus can also comprise the first pretreatment module 400, this first pretreatment module 400 is for before obtaining the user's characteristic information of mobile terminal at acquisition module 200 according to identification information and the user characteristics storehouse of preserving in advance, user's initial data that mobile terminal receive sends, and user's initial data is analyzed, to generate the user's characteristic information of mobile terminal, and the user's characteristic information of mobile terminal is saved in user characteristics storehouse.
In order to ensure that added up user's characteristic information is accurate, the first pretreatment module 400 can obtain the user's initial data in multiple time range, and based on obtained user's initial data, summarizes the user's characteristic information of user.
Wherein, above-mentioned user's initial data can comprise the data etc. using the information of application program, the information of access websites and play games.
Said apparatus can also comprise the second pretreatment module 500, this second pretreatment module 500 is for before obtaining the information of mating with user's characteristic information in processing module 300 according to user's characteristic information and the information bank preserved in advance, receive the stereotactic conditions that information providing is arranged information, and the corresponding relation between stereotactic conditions information and user arranged is saved in information bank.
Wherein, the stereotactic conditions of information can comprise one or more of the classification information of the application program that the gender information of user, age information, national information and user like.
Such as, information is advertisement, when orientation input is carried out in advertisement, second pretreatment module 500 can receive the stereotactic conditions of advertiser set by the feature such as pattern, adline, country, ad content of the advertisement of oneself, as sex condition, age condition, regional condition etc., and the stereotactic conditions that advertisement and user are arranged is saved in advertisement base, push corresponding advertisement to user when matching to facilitate the stereotactic conditions of follow-up characteristic information with this advertisement determining user.
Particularly, after acquisition module 200 obtains user's characteristic information, for each information in information bank, processing module 300 can the stereotactic conditions of obtaining information, and judge whether user's characteristic information comprises the stereotactic conditions of information, if comprise, then comformed information is the information of mating with user's characteristic information.
Such as, advertisement base comprises two advertisements, be respectively advertisement 1 and advertisement 2, and the stereotactic conditions of advertisement 1 is women, namely to female user advertisement 1, the stereotactic conditions of advertisement 2 is: women, more than 20 years old, now, obtain the user's characteristic information of user at acquisition module 200 after, the stereotactic conditions of the advertisement in the user's characteristic information of user and advertisement base can compare by processing module 300, by relatively finding out, the user's characteristic information of user meets the stereotactic conditions of advertisement 1 and advertisement 2, and server can to user's advertisement 1 and advertisement 2.Thus, in conjunction with the user's characteristic information of user, push advertisement to user targetedly, and then the possibility clicking advertisement can have been improved.
It should be noted that, the explanation of the aforementioned method for pushing embodiment to information illustrates and the pusher being also applicable to the information of embodiment repeats no more herein.
The pusher of the information of the embodiment of the present invention, by the acquisition request of receiver module receiving package containing the identification information of mobile terminal, and acquisition module obtains the user's characteristic information of mobile terminal according to identification information and the user characteristics storehouse of preserving in advance, and processing module obtains the information of mating with user's characteristic information according to user's characteristic information and the information bank preserved in advance, and push the information of mating with user's characteristic information to mobile terminal.Thus, the user's characteristic information according to user has pushed information to user targetedly, and then can improve the clicking rate of information.
In the description of this specification, specific features, structure, material or feature that the description of reference term " embodiment ", " some embodiments ", " example ", " concrete example " or " some examples " etc. means to describe in conjunction with this embodiment or example are contained at least one embodiment of the present invention or example.In this manual, to the schematic representation of above-mentioned term not must for be identical embodiment or example.And the specific features of description, structure, material or feature can combine in one or more embodiment in office or example in an appropriate manner.In addition, when not conflicting, the feature of the different embodiment described in this specification or example and different embodiment or example can carry out combining and combining by those skilled in the art.
In addition, term " first ", " second " only for describing object, and can not be interpreted as instruction or hint relative importance or imply the quantity indicating indicated technical characteristic.Thus, be limited with " first ", the feature of " second " can express or impliedly comprise at least one this feature.In describing the invention, the implication of " multiple " is at least two, such as two, three etc., unless otherwise expressly limited specifically.
Describe and can be understood in flow chart or in this any process otherwise described or method, represent and comprise one or more for realizing the module of the code of the executable instruction of the step of specific logical function or process, fragment or part, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can not according to order that is shown or that discuss, comprise according to involved function by the mode while of basic or by contrary order, carry out n-back test, this should understand by embodiments of the invention person of ordinary skill in the field.
In flow charts represent or in this logic otherwise described and/or step, such as, the sequencing list of the executable instruction for realizing logic function can be considered to, may be embodied in any computer-readable medium, for instruction execution system, device or equipment (as computer based system, comprise the system of processor or other can from instruction execution system, device or equipment instruction fetch and perform the system of instruction) use, or to use in conjunction with these instruction execution systems, device or equipment.With regard to this specification, " computer-readable medium " can be anyly can to comprise, store, communicate, propagate or transmission procedure for instruction execution system, device or equipment or the device that uses in conjunction with these instruction execution systems, device or equipment.The example more specifically (non-exhaustive list) of computer-readable medium comprises following: the electrical connection section (electronic installation) with one or more wiring, portable computer diskette box (magnetic device), random access memory (RAM), read-only memory (ROM), erasablely edit read-only memory (EPROM or flash memory), fiber device, and portable optic disk read-only memory (CDROM).In addition, computer-readable medium can be even paper or other suitable media that can print described program thereon, because can such as by carrying out optical scanner to paper or other media, then carry out editing, decipher or carry out process with other suitable methods if desired and electronically obtain described program, be then stored in computer storage.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple step or method can with to store in memory and the software performed by suitable instruction execution system or firmware realize.Such as, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: the discrete logic with the logic gates for realizing logic function to data-signal, there is the application-specific integrated circuit (ASIC) of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
Those skilled in the art are appreciated that realizing all or part of step that above-described embodiment method carries is that the hardware that can carry out instruction relevant by program completes, described program can be stored in a kind of computer-readable recording medium, this program perform time, step comprising embodiment of the method one or a combination set of.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, also can be that the independent physics of unit exists, also can be integrated in a module by two or more unit.Above-mentioned integrated module both can adopt the form of hardware to realize, and the form of software function module also can be adopted to realize.If described integrated module using the form of software function module realize and as independently production marketing or use time, also can be stored in a computer read/write memory medium.
The above-mentioned storage medium mentioned can be read-only memory, disk or CD etc.Although illustrate and describe embodiments of the invention above, be understandable that, above-described embodiment is exemplary, can not be interpreted as limitation of the present invention, and those of ordinary skill in the art can change above-described embodiment within the scope of the invention, revises, replace and modification.
Claims (10)
1. a method for pushing for information, is characterized in that, comprises the following steps:
The acquisition request that mobile terminal receive sends, wherein, carries the identification information of described mobile terminal in described acquisition request;
The user's characteristic information of described mobile terminal is obtained according to described identification information and the user characteristics storehouse of preserving in advance;
Obtain the information of mating with described user's characteristic information according to described user's characteristic information and the information bank preserved in advance, and push the information of mating with described user's characteristic information to described mobile terminal.
2. the method for claim 1, is characterized in that, described obtain the user's characteristic information of described mobile terminal according to described identification information and the user characteristics storehouse of preserving in advance before, also comprise:
Receive user's initial data that described mobile terminal sends, and described user's initial data is analyzed, to generate the user's characteristic information of described mobile terminal; And
The user's characteristic information of described mobile terminal is saved in described user characteristics storehouse.
3. the method for claim 1, is characterized in that, described obtain the information of mating with described user's characteristic information according to user's characteristic information and the information bank preserved in advance before, also comprise:
Receive the stereotactic conditions that information providing is arranged described information, and the corresponding relation between the stereotactic conditions described information and described user arranged is saved in described information bank.
4. the method for claim 1, is characterized in that, describedly obtains the information of mating with described user's characteristic information according to user's characteristic information and the information bank preserved in advance, specifically comprises:
For each information in described information bank, the stereotactic conditions of obtaining information;
Judge whether described user's characteristic information comprises the stereotactic conditions of described information;
If comprise, then determine that described information is the information of mating with described user's characteristic information.
5. the method as described in any one of claim 1-4, it is characterized in that, described user's characteristic information comprise in the classification information of the application program that the gender information of user, age information, national information and user like one or more, described stereotactic conditions comprises one or more of the classification information of the application program that the gender information of user, age information, national information and user like.
6. a pusher for information, is characterized in that, comprising:
Receiver module, for the acquisition request that mobile terminal receive sends, wherein, carries the identification information of described mobile terminal in described acquisition request;
Acquisition module, for obtaining the user's characteristic information of described mobile terminal according to described identification information and the user characteristics storehouse of preserving in advance;
Processing module, for obtaining the information of mating with described user's characteristic information according to described user's characteristic information and the information bank preserved in advance, and pushes the information of mating with described user's characteristic information to described mobile terminal.
7. device as claimed in claim 6, is characterized in that, also comprise:
First pretreatment module, before obtaining the user's characteristic information of described mobile terminal at described acquisition module according to described identification information and the user characteristics storehouse of preserving in advance, receive user's initial data that described mobile terminal sends, and described user's initial data is analyzed, to generate the user's characteristic information of described mobile terminal, and the user's characteristic information of described mobile terminal is saved in described user characteristics storehouse.
8. device as claimed in claim 6, is characterized in that, also comprise:
Second pretreatment module, before obtaining the information of mating with described user's characteristic information in described processing module according to user's characteristic information and the information bank preserved in advance, receive the stereotactic conditions that information providing is arranged described information, and the corresponding relation between the stereotactic conditions described information and described user arranged is saved in described information bank.
9. device as claimed in claim 6, is characterized in that, described processing module, specifically for:
For each information in described information bank, the stereotactic conditions of obtaining information, and judge whether described user's characteristic information comprises the stereotactic conditions of described information, if comprise, then determine that described information is the information of mating with described user's characteristic information.
10. the device as described in any one of claim 6-9, it is characterized in that, described user's characteristic information comprise in the classification information of the application program that the gender information of user, age information, national information and user like one or more, described stereotactic conditions comprises one or more of the classification information of the application program that the gender information of user, age information, national information and user like.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510575922.XA CN105120004A (en) | 2015-09-11 | 2015-09-11 | Information pushing method and device |
| PCT/CN2016/083735 WO2017041532A1 (en) | 2015-09-11 | 2016-05-27 | Information pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510575922.XA CN105120004A (en) | 2015-09-11 | 2015-09-11 | Information pushing method and device |
Publications (1)
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| CN105120004A true CN105120004A (en) | 2015-12-02 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201510575922.XA Pending CN105120004A (en) | 2015-09-11 | 2015-09-11 | Information pushing method and device |
Country Status (2)
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| CN (1) | CN105120004A (en) |
| WO (1) | WO2017041532A1 (en) |
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| CN105991773A (en) * | 2016-06-24 | 2016-10-05 | 湖南汇博电子技术有限公司 | Information pushing method, server and system |
| CN106332022A (en) * | 2016-08-23 | 2017-01-11 | 天津火炬鑫茂创业服务有限公司 | Short message information popularization system |
| CN106528860A (en) * | 2016-11-30 | 2017-03-22 | 华南师范大学 | Recommending method, device and system based on social network and big data analysis |
| CN106776700A (en) * | 2016-11-09 | 2017-05-31 | 捷开通讯(深圳)有限公司 | A kind of method and device for pushing content |
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| WO2018032187A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Method and server for pushing information to vehicle-mounted device on basis of age information of user |
| WO2018032189A1 (en) * | 2016-08-14 | 2018-02-22 | 阮元 | Method and server for pushing information to vehicle-mounted device according to market feedback |
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| CN107733775A (en) * | 2016-08-12 | 2018-02-23 | 北京京东尚科信息技术有限公司 | Information-pushing method and device |
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| CN107105030A (en) * | 2017-04-20 | 2017-08-29 | 腾讯科技（深圳）有限公司 | Promotional content method for pushing and device |
| CN107679899A (en) * | 2017-09-26 | 2018-02-09 | 北京智云联众科技有限公司 | The content put-on method and device of a kind of advertisement screen |
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