CN108629054A - Community method for pushing, device, computer installation and computer readable storage medium - Google Patents
Community method for pushing, device, computer installation and computer readable storage medium Download PDFInfo
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- CN108629054A CN108629054A CN201810670230.7A CN201810670230A CN108629054A CN 108629054 A CN108629054 A CN 108629054A CN 201810670230 A CN201810670230 A CN 201810670230A CN 108629054 A CN108629054 A CN 108629054A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Abstract
The present invention is suitable for field of communication technology, provides a kind of community method for pushing, the community method for pushing includes：The behavioral data of user is acquired, and according to the behavioral data of the user, determines user interest information；The determining and matched community of the user interest information, and it is pushed to user.The embodiment of the present invention also provides a kind of community pusher, computer installation and computer readable storage medium.Community method for pushing provided in an embodiment of the present invention, user interest information is determined by acquiring the behavioral data of user, and then it determines and the matched community of user interest information and is pushed to user, accurately Interest Community push can be provided to the user in time, user experience is improved, and keeps community push more intelligent.
Description
Technical field
The invention belongs to field of communication technology more particularly to a kind of community method for pushing, device, computer installation and calculating
Machine readable storage medium storing program for executing.
Background technology
With the development of Internet technology and intelligent mobile terminal, various social softwares are more and more.In general, in order to more preferable
Communication, exchange, people get used in various social networks establishing community, such as QQ group, wechat group, footpath between fields footpath between fields group.In order to carry
Caking property between high community, between community member, many social softwares all have community push function.
In the prior art, the community push in various social softwares is generally：According to the interest tags of user setting or
Personality label recommends community to user, if user does not make an amendment interest tags or personality label, no normal direction user update pushes away
The community recommended.
As it can be seen that community method for pushing in the prior art is pushed there are community, mode is single, fixes, and user can often occurs
Interested community pushes problem not in time.
Invention content
The embodiment of the present invention provides a kind of community method for pushing, it is intended to solve community method for pushing in the prior art and exist
Community push mode is single, fixed, the problem of interested community of user pushes not in time can often occurs.
The embodiment of the present invention is achieved in that a kind of community method for pushing, the method includes：
The behavioral data of user is acquired, and according to the behavioral data of the user, determines user interest information；
The determining and matched community of the user interest information, and it is pushed to user.
The embodiment of the present invention also provides a kind of community pusher, and described device includes：
Collecting unit, the behavioral data for acquiring user, and according to the behavioral data of the user, determine user interest
Information；
Push unit for the determining and matched community of the user interest information, and is pushed to user.
The embodiment of the present invention also provides a kind of computer installation, and the server includes processor, and the processor is used for
The step of community method for pushing as described above being realized when executing the computer program stored in memory.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program (instruction),
The step of computer program (instruction) realizes community method for pushing as described above when being executed by processor.
Community method for pushing provided in an embodiment of the present invention determines that user interest is believed by acquiring the behavioral data of user
Breath, and then determine and the matched community of user interest information and be pushed to user, it can not only be pushed in time to user interested
Community, and accurately Interest Community push can be provided to the user, make between community, is the communication between community user, viscous
Knot property is stronger, improves user experience, and keeps community push more intelligent.
Description of the drawings
Fig. 1 is a kind of network architecture diagram of community method for pushing provided in an embodiment of the present invention；
Fig. 2 is a kind of implementation flow chart of community method for pushing provided in an embodiment of the present invention；
Fig. 3 is the implementation flow chart of another community method for pushing provided in an embodiment of the present invention；
Fig. 4 is the implementation flow chart of another community method for pushing provided in an embodiment of the present invention；
Fig. 5 is a kind of structural schematic diagram of community pusher provided in an embodiment of the present invention；
Fig. 6 is the structural schematic diagram of another community pusher provided in an embodiment of the present invention；
Fig. 7 is the structural schematic diagram of another community pusher provided in an embodiment of the present invention；
Fig. 8 is a kind of structural schematic diagram of collecting unit provided in an embodiment of the present invention；
Fig. 9 is a kind of structural schematic diagram of push unit provided in an embodiment of the present invention.
Specific implementation mode
In order to make the purpose , technical scheme and advantage of the present invention be clearer, with reference to the accompanying drawings and embodiments, right
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
Community method for pushing provided in an embodiment of the present invention determines that user interest is believed by acquiring the behavioral data of user
Breath, and then determine and the matched community of user interest information and be pushed to user, accurately interest society can be provided to the user in time
Group's push, make between community, the communication between community user, caking property it is stronger, improve user experience, and make community push more
It is intelligent.
Fig. 1 shows a kind of network architecture diagram of community method for pushing provided in an embodiment of the present invention, the community push side
Method is by realizing in a social interaction server device 10 and at least one client operated on intelligent terminal 20.
As an embodiment of the present invention, intelligent terminal 20 includes but not limited to smart mobile phone, computer, individual digital
Assistant, tablet device etc..
In embodiments of the present invention, user can pass through the APP (Application, application program) in intelligent terminal 20
Or the Webpage that social interaction server device 10 provides is communicated with social interaction server device 10.
It in embodiments of the present invention, can be by wired, wireless network between intelligent terminal 20 and social interaction server device 10
LAN, or such as CDMA (Code Division Multiple Access, CDMA), GPRS (General Packet
Radio Service, general packet radio service technology), CDPD (Cellular Digital Packet Data, honeycomb number
Word formula packet data switched network) etc. the wireless wide area networks of network formats be communicatively coupled.
Fig. 2 shows a kind of implementation flow charts of community method for pushing provided in an embodiment of the present invention, and details are as follows, the society
Group method for pushing include：
In step S101, the behavioral data of user is acquired, and according to the behavioral data of the user, determine user interest
Information.
In embodiments of the present invention, the behavioral data of user include clicking rate, searching rate, thumb up rate, forward rate, comment
Rate, browsing time etc..
As an embodiment of the present invention, user interest information includes user's word interest, user's picture interest, user
Audio, application program (APP) etc..Wherein, user's word interest is such as：The interested topic of user, star, article, hobby etc.；With
Family picture interest is such as：Static images, dynamic picture etc.；Audio user such as music, film, game etc..
In step s 102, the determining and matched community of the user interest information, and it is pushed to user.
In embodiments of the present invention, community generally comprises some basic information, such as community title, community type, community
Number, community position etc..The information such as word, picture, video, audio, geographical location information, APP can also be issued in community.Cause
This, it will be understood that with the matched community of user interest information can be that community essential information or community content are believed with user interest
Cease matched community.
Can be community title and the high community of user interest information similarity with the matched community of user interest information,
The word either issued in community type and user interest information similarity high community or community, picture, video, audio,
Community etc. high with user interest information similarity APP etc..
As the practical application of the present invention, mobile phone user repeatedly searches for " mountain-climbing " in social APP, then will be social
Community essential information or community content include that the community of " mountain-climbing " is all pushed to the mobile phone user in APP.
As the present invention another practical application, tablet computer user in social networking application Webpage, browsing " in emerging thing
The time of part " is 15 minutes, then includes that the community of " in emerging " is pushed to this and puts down by social essential information or community content
Plate computer user.
As another practical application of the present invention, computer user has thumbed up neglecting for " I being singer " in social APP
Frequently, then the community for issuing " I is singer " video or music can be pushed to the computer user.
Preferably, it can also will be pushed to computer user with " I is singer " relevant community, as community title includes
The community that " Zhang Jie " relevant audio has been issued in " Zhang Jie " or community is pushed to computer user.
Community method for pushing provided in an embodiment of the present invention determines that user interest is believed by acquiring the behavioral data of user
Breath, and then determine and the matched community of user interest information and be pushed to user, it can not only be pushed in time to user interested
Community, and accurately Interest Community push can be provided to the user, make between community, is the communication between community user, viscous
Knot property is stronger, improves user experience, and keeps community push more intelligent.
In embodiments of the present invention, above-mentioned steps S101, including：
Obtain fancy grade of the user to the user interest information.
In one embodiment of the invention, user can be by interest to the fancy grade of the user interest information
Search rate, browsing time, number of visits, like time of information etc. determine.
Above-mentioned steps S102, including：
According to the user to the fancy grade information of the user interest, determination is corresponding with the user preferences degree
Community, and it is pushed to user.
For example, browsing time longest of the user to " men's marathon ", is 20 minutes, then by community essential information or community
Content includes that the community of " men's marathon " is pushed to user；Or
For example, user is most to " sea thief king " animation searching times, it is 18 times, then by community essential information or community content
The community for including " sea thief king " is pushed to user.
For example, user thumbs up " Huawei's mobile phone " article 5 times, will include by community essential information or community content then then
The community of " Huawei " is pushed to user.
Optionally, can also according to the order of the fancy grade of user to user interest information from high to low, successively to
Family pushes corresponding community, does not limit specifically.
Community method for pushing provided in an embodiment of the present invention, the user got by basis is to the user interest information
Fancy grade, and the corresponding community of degree will be liked with user and be pushed to user, and improve the essence of user interest community push
Quasi- degree can push corresponding community to user to the fancy grade of different user interest according to user in time, enhance society
Caking property between group user.
In embodiments of the present invention, above-mentioned steps S101, including：
User behavior data is acquired, according to default code of points, obtains user interest scores.
It is appreciated that user interest includes at least one, by according to default code of points, being carried out at least one interest
Scoring.
In embodiments of the present invention, preset code of points includes bonus point rule, deduction rule.Wherein bonus point rule packet
It includes, such as thumbs up A interest and add 2 points；A interest of favorable comment adds 3 points；Browsing A period of interest adds 1 point more than preset time, when presetting
Between can also be 1 minute, 2 minutes, 3 minutes etc., do not limit specifically.Deduction rule includes, such as poor that A interest is commented once to subtract 3 point；
Cancellation, which thumbs up A interest and subtracts 2, to grade, and does not limit specifically, it will be understood that specific plus-minus fractional value can according to user demand into
Row setting, it is not limited to the above-mentioned plus-minus fractional value enumerated.
According to the user interest scores, user interest information is determined.
As an embodiment of the present invention, after obtaining the scoring of an interest of user couple according to default code of points,
When the interest scores are more than preset scoring threshold value, it is determined that the interest is user interest information.It is appreciated that in the present invention
In embodiment, user interest information may include multiple, as long as the interest more than preset scoring threshold value can be determined as using
Family interest information.
In embodiments of the present invention, preset scoring threshold value can be 20 points, 25 points, 30 points, 40 points, 50 grade, specifically
It does not limit.
It it is 36 points to " I is singer " interest scores, two emerging for example, determining that user is 45 points to " mountain-climbing " interest scores
Interest scoring divides more than preset scoring threshold value 30, then will all be pushed to user with the matched community of above-mentioned two interest.
Community method for pushing provided in an embodiment of the present invention, by by collected user behavior data according to default scoring
Rule scores to user interest, and the user interest more than preset scoring threshold value is determined as user interest information, side
Just when user interest includes multiple, the corresponding multiple community of multiple user interest informations for meeting scoring are pushed to user,
It prevents from omitting the interested community of user, meets the more Interest Community demands of user.
In embodiments of the present invention, above-mentioned steps S102 further includes：
Obtain described and the geographical location information of the matched community of the user interest information and the geographical location of user
Information.
In embodiments of the present invention, geographical location information includes longitude, dimension；It can also be specific position, e.g., Hubei
Wuchang, wuhan area of province friendship main road 368, Zhongguancun South Street, Beijing City 35 etc..
When the geographical location information with the geographical location information and user of the matched community of the user interest information
The distance between when being less than pre-determined distance threshold value, then push the community to the user.
In embodiments of the present invention, pre-determined distance threshold value include 10 meters, 50 meters, 100 meters, 200 meters, 500 meters, 1 km, 2
Km etc., does not limit specifically.
For example, cell phone application user's first is 10 times/day, then by community base to the browsing frequency highest of " men's marathon "
This information or community content include the community of " men's marathon ", and the community at a distance from user's first less than 500 meters pushes
Give user's first.
It it is 36 points, two to " I is singer " interest scores for example, determining that user's second is 45 points to " mountain-climbing " interest scores
Interest scores are divided more than preset scoring threshold value 30, then will be matched with above-mentioned two interest, and small at a distance from user's second
It is all pushed to user's second in the community of 10 kms.
Community method for pushing provided in an embodiment of the present invention, by the way that the distance between geographical location information with user is small
It is pushed to user in pre-determined distance threshold value, and with the matched community of user interest information, is facilitated within the scope of selection certain distance
Interest Community, convenient for for interactive under line, enhancing is the same as the caking property between the user of region.
Fig. 3 shows the implementation flow chart of another community method for pushing provided in an embodiment of the present invention, shown in Fig. 2
A kind of community method for pushing the difference is that, further include before step S102：
In step s 201, according to community liveness, the optimal community of liveness is obtained.
In embodiments of the present invention, community liveness includes community liveness score value, and community liveness is according to score value height
It is accordingly judged, if total score is 30 points of low liveness community below；Score value is middle liveness community in 30-50；Point
It is worth the high liveness community at 50-70 points；Score value is super liveness community etc. at 70 points or more, and so on, specifically not
It limits.
It is appreciated that in embodiments of the present invention, the optimal community of liveness is the highest community of liveness score value.
In embodiments of the present invention, community liveness can issue the quantity, community number, community point of content according to community
The contents such as rate are praised to be judged.Such as, community issues a text information, then liveness score value adds 1 point；Community number is often more than 10
People enlivens angle value and adds 2 points accordingly；Community issues a music, then liveness score value adds 3 points；Community thumbs up once, then active
Degree score value adds 5 to grade.The highest group of cumulative statistics liveness score value is the last community of liveness.
In embodiments of the present invention, above-mentioned steps S102, including：
In step S202, pushed away by the optimal community of the liveness and with the matched community of the user interest information
Give user.
In the practical application of the present invention, mobile phone user repeatedly searches for " mountain-climbing ", then community in social APP is basic
Information or community content include " mountain-climbing " and the highest community of liveness score value be pushed to the mobile phone user.
Community method for pushing provided in an embodiment of the present invention, it is matched with user interest information by that will get, and society
The optimal community of group's liveness is pushed to user, although to some meet the bad community of user interest information liveness into
Row filtering, realizes the intelligence degree of community push, improves the effective percentage of the communication in community between user；Meanwhile into
One step improves the active degree of community.
Fig. 4 shows the implementation flow chart of another community method for pushing provided in an embodiment of the present invention, shown in Fig. 2
A kind of community method for pushing the difference is that, further include before step S102：
In step S301, customized information and user's signature information are obtained.
In embodiments of the present invention, customized information includes that the mood of user's publication, the label of setting, user say
Bright, user's remarks etc.；User's signature information includes text information, symbolic information, pictorial information etc., such as the individualized signature of user
Deng specifically limiting.
In step s 302, according to the customized information and the user's signature information, keyword is extracted.
As an embodiment of the present invention, keyword is can utmostly summarize in the information that user to be searched
Hold comprising the characters such as Chinese, English, symbol.
In embodiments of the present invention, above-mentioned steps S102, including：
In step S303, determining and the user interest information, the community of keyword match, and it is pushed to user.
For example, the individualized signature of user setting is " to have outstanding horror film that can recommend, acute famine is preferably beautiful
It is acute ", and its video of browsing more than 1 hour is " bloodsucker's diary ", then can will include " bloodsucker " or " American series bloodsucker "
Community be pushed to the user.
For example, the mood of user's publication is " reading is a good idea, can increase the knowledge of people ", and user's search
The number of " occidental literature " is most, then can the community including " occidental literature " and/or " reading " be pushed to the user.
Community method for pushing provided in an embodiment of the present invention, by signing the customized information got and user
Keyword extraction in name information comes out, and will be pushed to user with the community of the user interest information, keyword match, is
User provides accurately Interest Community and pushes, make between community, the communication between community user, caking property it is stronger, improve user
Experience, and keep community push more intelligent.
Fig. 5 shows a kind of structural schematic diagram of community pusher 400 provided in an embodiment of the present invention, for the ease of saying
It is bright, it illustrates only and the relevant part of the embodiment of the present invention.
The community pusher 400, including：
Collecting unit 410, the behavioral data for acquiring user, and according to the behavioral data of the user, determine user
Interest information.
In embodiments of the present invention, the behavioral data of user include clicking rate, searching rate, thumb up rate, forward rate, comment
Rate, browsing time etc..
As an embodiment of the present invention, user interest information includes user's word interest, user's picture interest, user
Audio, application program (APP) etc..Wherein, user's word interest is such as：The interested topic of user, star, article, hobby etc.；With
Family picture interest is such as：Static images, dynamic picture etc.；Audio user such as music, film, game etc..
Push unit 420 for the determining and matched community of the user interest information, and is pushed to user.
In embodiments of the present invention, community generally comprises some basic information, such as community title, community type, community
Number, community position etc..The information such as word, picture, video, audio, geographical location information, APP can also be issued in community.Cause
This, it will be understood that with the matched community of user interest information can be that community essential information or community content are believed with user interest
Cease matched community.
Can be community title and the high community of user interest information similarity with the matched community of user interest information,
The word either issued in community type and user interest information similarity high community or community, picture, video, audio,
Community etc. high with user interest information similarity APP etc..
As the practical application of the present invention, mobile phone user repeatedly searches for " mountain-climbing " in social APP, then will be social
Community essential information or community content include that the community of " mountain-climbing " is all pushed to the mobile phone user in APP.
As the present invention another practical application, tablet computer user in social networking application Webpage, browsing " in emerging thing
The time of part " is 15 minutes, then includes that the community of " in emerging " is pushed to this and puts down by social essential information or community content
Plate computer user.
As another practical application of the present invention, computer user has thumbed up neglecting for " I being singer " in social APP
Frequently, then the community for issuing " I is singer " video or music can be pushed to the computer user.
Preferably, it can also will be pushed to computer user with " I is singer " relevant community, as community title includes
The community that " Zhang Jie " relevant audio has been issued in " Zhang Jie " or community is pushed to computer user.
Community pusher provided in an embodiment of the present invention determines that user interest is believed by acquiring the behavioral data of user
Breath, and then determine and the matched community of user interest information and be pushed to user, it can not only be pushed in time to user interested
Community, and accurately Interest Community push can be provided to the user, make between community, is the communication between community user, viscous
Knot property is stronger, improves user experience, and keeps community push more intelligent.
In embodiments of the present invention, above-mentioned collecting unit 410, including：
Obtain subelement 411, the fancy grade for obtaining user to the user interest information.
In one embodiment of the invention, user can pass through the fancy grade of the user interest information
The search rate of interest information, browsing time, number of visits, like time etc. are determined.
The push unit 420, including：
Second push subelement 422, for the fancy grade information of the user interest, determined according to the user with
The corresponding community of the user preferences degree, and it is pushed to user.
For example, browsing time longest of the user to " men's marathon ", is 20 minutes, then by community essential information or community
Content includes that the community of " men's marathon " is pushed to user；Or
Be 18 times for example, user is most to " sea thief king " animation searching times, then it will will be in community essential information or community
Appearance includes that the community of " sea thief king " is pushed to user.
For example, user thumbs up " Huawei's mobile phone " article 5 times, will include by community essential information or community content then then
The community of " Huawei " is pushed to user.
Optionally, can also according to the order of the fancy grade of user to user interest information from high to low, successively to
Family pushes corresponding community, does not limit specifically.
Community pusher provided in an embodiment of the present invention, the user got by basis is to the user interest information
Fancy grade, and the corresponding community of degree will be liked with user and be pushed to user, and improve the essence of user interest community push
Quasi- degree can push corresponding community to user to the fancy grade of different user interest according to user in time, enhance society
Caking property between group user.
Fig. 6 shows that another community push provided in an embodiment of the present invention fills 500 structural schematic diagram, for the ease of saying
It is bright, it illustrates only in the relevant part of the embodiment of the present invention.Its it is different from a kind of community pusher 400 shown in fig. 5 it
It is in the community pusher 500 further includes：
First acquisition unit 510, for according to community liveness, obtaining the optimal community of liveness.
In embodiments of the present invention, community liveness includes community liveness score value, and community liveness is according to score value height
It is accordingly judged, if total score is 30 points of low liveness community below；Score value is middle liveness community in 30-50；Point
It is worth the high liveness community at 50-70 points；Score value is super liveness community etc. at 70 points or more, and so on, specifically not
It limits.
It is appreciated that in embodiments of the present invention, the optimal community of liveness is the highest community of liveness score value.
In embodiments of the present invention, community liveness can issue the quantity, community number, community point of content according to community
The contents such as rate are praised to be judged.Such as, community issues a text information, then liveness score value adds 1 point；Community number is often more than 10
People enlivens angle value and adds 2 points accordingly；Community issues a music, then liveness score value adds 3 points；Community thumbs up once, then active
Degree score value adds 5 to grade.The highest group of cumulative statistics liveness score value is the last community of liveness.
The push unit 420, including：
First push subelement 421, for by the optimal community of the liveness and with the user interest information
The community matched is pushed to user.
In the practical application of the present invention, mobile phone user repeatedly searches for " mountain-climbing ", then community in social APP is basic
Information or community content include " mountain-climbing " and the highest community of liveness score value be pushed to the mobile phone user.
Community pusher provided in an embodiment of the present invention, it is matched with user interest information by that will get, and society
The optimal community of group's liveness is pushed to user, although to some meet the bad community of user interest information liveness into
Row filtering, realizes the intelligence degree of community push, improves the effective percentage of the communication in community between user；Meanwhile into
One step improves the active degree of community.
Fig. 7 shows the structural schematic diagram of another community pusher 600 provided in an embodiment of the present invention, for the ease of
Illustrate, illustrates only and the relevant part of the embodiment of the present invention.The difference of itself and a kind of community pusher 400 shown in fig. 5
Place is that the community pusher 600 further includes：
Second acquisition unit 610, for obtaining customized information and user's signature information.
In embodiments of the present invention, customized information includes that the mood of user's publication, the label of setting, user say
Bright, user's remarks etc.；User's signature information includes text information, symbolic information, pictorial information etc., such as the individualized signature of user
Deng specifically limiting.
Extraction unit 620, for according to the customized information and the user's signature information, extraction to be crucial
Word.
As an embodiment of the present invention, keyword is can utmostly summarize in the information that user to be searched
Hold comprising the characters such as Chinese, English, symbol.
The push unit 420, including：
Third pushes subelement 423, for determining and the user interest information, the community of keyword match, and pushes
To user.
For example, the individualized signature of user setting is " to have outstanding horror film that can recommend, acute famine is preferably beautiful
It is acute ", and its video of browsing more than 1 hour is " bloodsucker's diary ", then can will include " bloodsucker " or " American series bloodsucker "
Community be pushed to the user.
For example, the mood of user's publication is " reading is a good idea, can increase the knowledge of people ", and user's search
The number of " occidental literature " is most, then can the community including " occidental literature " and/or " reading " be pushed to the user.
Community pusher provided in an embodiment of the present invention, by signing the customized information got and user
Keyword extraction in name information comes out, and will be pushed to user with the community of the user interest information, keyword match, is
User provides accurately Interest Community and pushes, make between community, the communication between community user, caking property it is stronger, improve user
Experience, and keep community push more intelligent.
Fig. 8 shows a kind of structural schematic diagram of collecting unit 410 provided in an embodiment of the present invention, for convenience of description,
It illustrates only and the relevant part of the embodiment of the present invention.The collecting unit 410, including：
Subelement 412 is acquired, for acquiring user behavior data, according to default code of points, obtains user interest scores.
It is appreciated that user interest includes at least one, by according to default code of points, being carried out at least one interest
Scoring.
In embodiments of the present invention, preset code of points includes bonus point rule, deduction rule.Wherein bonus point rule packet
It includes, such as thumbs up A interest and add 2 points；A interest of favorable comment adds 3 points；Browsing A period of interest adds 1 point more than preset time, when presetting
Between can also be 1 minute, 2 minutes, 3 minutes etc., do not limit specifically.Deduction rule includes, such as poor that A interest is commented once to subtract 3 point；
Cancellation, which thumbs up A interest and subtracts 2, to grade, and does not limit specifically, it will be understood that specific plus-minus fractional value can according to user demand into
Row setting, it is not limited to the above-mentioned plus-minus fractional value enumerated.
Determination subelement 413, for according to the user interest scores, determining user interest information.
As an embodiment of the present invention, after obtaining the scoring of an interest of user couple according to default code of points,
When the interest scores are more than preset scoring threshold value, it is determined that the interest is user interest information.It is appreciated that in the present invention
In embodiment, user interest information may include multiple, as long as the interest more than preset scoring threshold value can be determined as using
Family interest information.
In embodiments of the present invention, preset scoring threshold value can be 20 points, 25 points, 30 points, 40 points, 50 grade, specifically
It does not limit.
It it is 36 points to " I is singer " interest scores, two emerging for example, determining that user is 45 points to " mountain-climbing " interest scores
Interest scoring divides more than preset scoring threshold value 30, then will all be pushed to user with the matched community of above-mentioned two interest.
Community pusher provided in an embodiment of the present invention, by by collected user behavior data according to default scoring
Rule scores to user interest, and the user interest more than preset scoring threshold value is determined as user interest information, side
Just when user interest includes multiple, the corresponding multiple community of multiple user interest informations for meeting scoring are pushed to user,
It prevents from omitting the interested community of user, meets the more Interest Community demands of user.
Fig. 9 shows a kind of structural schematic diagram of push unit 420 provided in an embodiment of the present invention, for convenience of description,
It illustrates only in the relevant part of the embodiment of the present invention.Above-mentioned push unit 420 further includes：
Geographical location information obtains subelement 424, described and the matched community of the user interest information for obtaining
Geographical location information and the geographical location information of user.
In embodiments of the present invention, geographical location information includes longitude, dimension；It can also be specific position, e.g., Hubei
Wuchang, wuhan area of province friendship main road 368, Zhongguancun South Street, Beijing City 35 etc..
4th push subelement 425, for believing when the geographical location with the matched community of the user interest information
When the distance between breath and the geographical location information of user are less than pre-determined distance threshold value, then the community is pushed to the user.
In embodiments of the present invention, pre-determined distance threshold value include 10 meters, 50 meters, 100 meters, 200 meters, 500 meters, 1 km, 2
Km etc., does not limit specifically.
For example, cell phone application user's first is 10 times/day, then by community base to the browsing frequency highest of " men's marathon "
This information or community content include the community of " men's marathon ", and the community at a distance from user's first less than 500 meters pushes
Give user's first.
It it is 36 points, two to " I is singer " interest scores for example, determining that user's second is 45 points to " mountain-climbing " interest scores
Interest scores are divided more than preset scoring threshold value 30, then will be matched with above-mentioned two interest, and small at a distance from user's second
It is all pushed to user's second in the community of 10 kms.
Community pusher provided in an embodiment of the present invention, by the way that the distance between geographical location information with user is small
It is pushed to user in pre-determined distance threshold value, and with the matched community of user interest information, is facilitated within the scope of selection certain distance
Interest Community, convenient for for interactive under line, enhancing is the same as the caking property between the user of region.
The embodiment of the present invention provides a kind of computer installation, which includes processor, and processor is for executing
The step of community method for pushing that above-mentioned each embodiment of the method provides is realized when the computer program stored in memory.
Illustratively, computer program can be divided into one or more modules, one or more module is stored
In memory, and by processor it executes, to complete the present invention.One or more modules can complete specific function
Series of computation machine program instruction section, the instruction segment is for describing implementation procedure of the computer program in computer installation.Example
Such as, computer program can be divided into the step of community method for pushing that above-mentioned each embodiment of the method provides.
It will be understood by those skilled in the art that the description of above computer device is only example, do not constitute to calculating
The restriction of machine device may include component more more or fewer than foregoing description, either combine certain components or different portions
Part, such as may include input-output equipment, network access equipment, bus etc..
Alleged processor can be central processing unit (Central Processing Unit, CPU), can also be it
His general processor, digital signal processor (Digital Signal Processor, DSP), application-specific integrated circuit
(Application Specific Integrated Circuit, ASIC), ready-made programmable gate array (Field-
Programmable Gate Array, FPGA) either other programmable logic device, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng the processor is the control centre of the computer installation, utilizes various interfaces and the entire computer installation of connection
Various pieces.
The memory can be used for storing the computer program and/or module, and the processor is by running or executing
Computer program in the memory and/or module are stored, and calls the data being stored in memory, described in realization
The various functions of computer installation.The memory can include mainly storing program area and storage data field, wherein storage program
It area can storage program area, the application program (such as sound-playing function, image player function etc.) needed at least one function
Deng；Storage data field can be stored uses created data (such as audio data, phone directory etc.) etc. according to mobile phone.In addition,
Memory may include high-speed random access memory, can also include nonvolatile memory, such as hard disk, memory, grafting
Formula hard disk, intelligent memory card (Smart Media Card, SMC), secure digital (Secure Digital, SD) card, flash card
(Flash Card), at least one disk memory, flush memory device or other volatile solid-state parts.
If the integrated module/unit of the computer installation is realized in the form of SFU software functional unit and as independent
Product is sold or in use, can be stored in a computer read/write memory medium.Based on this understanding, the present invention is real
All or part of flow in existing above-described embodiment method, can also instruct relevant hardware come complete by computer program
At the computer program can be stored in a computer readable storage medium, which is being executed by processor
When, it can be achieved that the step of above-mentioned each embodiment of the method.Wherein, the computer program includes computer program code, described
Computer program code can be source code form, object identification code form, executable file or certain intermediate forms etc..The meter
Calculation machine readable medium may include：Can carry the computer program code any entity or device, recording medium, USB flash disk,
Mobile hard disk, magnetic disc, CD, computer storage, read-only memory (ROM, Read-Only Memory), random access memory
Device (RAM, Random Access Memory), electric carrier signal, electric signal and software distribution medium etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the invention, all essences in the present invention
All any modification, equivalent and improvement etc., should all be included in the protection scope of the present invention made by within refreshing and principle.
Claims (14)
1. a kind of community method for pushing, which is characterized in that the method includes：
The behavioral data of user is acquired, and according to the behavioral data of the user, determines user interest information；
The determining and matched community of the user interest information, and it is pushed to user.
2. community method for pushing as described in claim 1, which is characterized in that the determination is matched with the user interest information
Community, and be pushed to user, further include before：
According to community liveness, the optimal community of liveness is obtained；
The determination and the matched community of the user interest information, and it is pushed to user, including：
It is pushed to user by the optimal community of the liveness and with the matched community of the user interest information.
3. community method for pushing as described in claim 1, which is characterized in that the behavioral data of the acquisition user, and according to
The behavioral data of the user determines user interest information, including：
Obtain fancy grade of the user to the user interest information；
The determination and the matched community of the user interest information, and it is pushed to user, including：
According to the user to the fancy grade information of the user interest, society corresponding with the user preferences degree is determined
Group, and it is pushed to user.
4. community method for pushing as described in claim 1, which is characterized in that the behavioral data of the acquisition user, and according to
The behavioral data of the user determines user interest information, including：
User behavior data is acquired, according to default code of points, obtains user interest scores；
According to the user interest scores, user interest information is determined.
5. community method for pushing as described in claim 1, which is characterized in that the determination is matched with the user interest information
Community, and be pushed to before user, further include：
Obtain customized information and user's signature information；
According to the customized information and the user's signature information, keyword is extracted；
The determination and the matched community of the user interest information, and it is pushed to user, including：
Determining and the user interest information, the community of keyword match, and it is pushed to user.
6. community method for pushing as described in claim 1, which is characterized in that determine and the matched society of the user interest information
Group, and it is pushed to user, further include：
Obtain described and the geographical location information of the matched community of the user interest information and the geographical location information of user；
When described between the geographical location information and the geographical location information of user of the matched community of the user interest information
Distance when being less than pre-determined distance threshold value, then push the community to the user.
7. a kind of community pusher, which is characterized in that described device includes：
Collecting unit, the behavioral data for acquiring user, and according to the behavioral data of the user, determine that user interest is believed
Breath；
Push unit for the determining and matched community of the user interest information, and is pushed to user.
8. community pusher as claimed in claim 7, which is characterized in that described device further includes：
First acquisition unit, for according to community liveness, obtaining the optimal community of liveness；
The push unit, including：
First push subelement, for by the optimal community of the liveness and with the matched community of the user interest information
It is pushed to user.
9. community pusher as claimed in claim 7, which is characterized in that the collecting unit, including：
Obtain subelement, the fancy grade for obtaining user to the user interest information；
The push unit, including：
Second push subelement, for, to the fancy grade information of the user interest, being determined and the use according to the user
The corresponding community of family fancy grade, and it is pushed to user.
10. community pusher as claimed in claim 7, which is characterized in that the collecting unit, including：
Subelement is acquired, for acquiring user behavior data, according to default code of points, obtains user interest scores；
Determination subelement, for according to the user interest scores, determining user interest information.
11. community pusher as claimed in claim 7, which is characterized in that described device further includes：
Second acquisition unit, for obtaining customized information and user's signature information；
Extraction unit, for according to the customized information and the user's signature information, extracting keyword；
The push unit, including：
Third pushes subelement, for determining and the user interest information, the community of keyword match, and is pushed to user.
12. community pusher as claimed in claim 7, which is characterized in that the push unit further includes：
Geographical location information obtains subelement, for obtaining the geographical location with the matched community of the user interest information
The geographical location information of information and user；
4th push subelement, for as the geographical location information with the matched community of the user interest information and user
The distance between geographical location information when being less than pre-determined distance threshold value, then push the community to the user.
13. a kind of computer installation, which is characterized in that the server includes processor, and the processor is for executing storage
It is realized when the computer program stored in device as described in any one of claim 1-6 the step of community method for pushing.
14. a kind of computer readable storage medium is stored thereon with computer program (instruction), which is characterized in that the calculating
It is realized when machine program (instruction) is executed by processor as described in any one of claim 1-6 the step of community method for pushing.
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| CN201810670230.7A CN108629054A (en) | 2018-06-26 | 2018-06-26 | Community method for pushing, device, computer installation and computer readable storage medium |
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| CN201810670230.7A CN108629054A (en) | 2018-06-26 | 2018-06-26 | Community method for pushing, device, computer installation and computer readable storage medium |
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Application publication date: 20181009 |