CN107872534B - Information push method, device, server and readable storage medium - Google Patents

Abstract

The embodiment of the application discloses an information pushing method, an information pushing device, a server and a readable storage medium, and relates to the technical field of information. The method comprises the steps of obtaining a card information request sent by a client, wherein the card information request comprises a target card identifier; acquiring a target content push algorithm corresponding to a target card identifier in a corresponding relation between a preset card identifier and the content push algorithm; acquiring a target card title corresponding to a target content push algorithm in a corresponding relation between a preset content push algorithm and the card title; generating information of the card to be pushed according to the title of the target card, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface. Since the content push algorithm is related to the content of the card and the card title corresponds to the content push algorithm, the card title can reflect the content of the card, and the card title is not singulated but corresponds to the content push algorithm.

Description

Information push method, device, server and readable storage medium

technical field

The present application relates to the field of information technology, and more particularly, to an information push method, device, server, and readable storage medium.

Background technique

When the user opens the client of the community or application center, some applications will be pushed to the user on the corresponding page or position of the client, in order to improve the user utilization rate of the client. However, the applications currently pushed for users often lack titles, or the titles are too single.

SUMMARY OF THE INVENTION

The present application proposes an information push method, device, server and readable storage medium to improve the above-mentioned defects.

In a first aspect, an embodiment of the present application provides an information push method, including: obtaining a card information request sent by a client, where the card information request includes a target card identifier; , obtain the target content push algorithm corresponding to the target card identifier; in the preset correspondence between the content push algorithm and the card title, obtain the target card title corresponding to the target content push algorithm; generate according to the target card title Card information to be pushed, sending the card information to be pushed to the client, and instructing the client to display the card information to be pushed at a preset position on a preset interface.

In a second aspect, an embodiment of the present application further provides an information pushing apparatus, including: a first obtaining unit, a second obtaining unit, a third obtaining unit, and a pushing unit. The first obtaining unit is configured to obtain a card information request sent by the client, where the card information request includes a target card identifier. The second obtaining unit is configured to obtain the target content push algorithm corresponding to the target card ID in the preset correspondence between the card ID and the content push algorithm. The third obtaining unit is configured to obtain the target card title corresponding to the target content push algorithm in the preset correspondence between the content push algorithm and the card title. A push unit, configured to generate card information to be pushed according to the title of the target card, send the card information to be pushed to the client, and instruct the client to preset the card information to be pushed in the preset interface displayed at the location.

In a third aspect, an embodiment of the present application further provides a server, including a memory and a processor, where the memory is coupled to the processor. The memory stores instructions, and when the instructions are executed by the processor, the processor performs the following operations: acquiring a card information request sent by the client, where the card information request includes the target card identifier; In the correspondence between the card identifier and the content push algorithm, the target content push algorithm corresponding to the target card identifier is obtained; in the preset correspondence between the content push algorithm and the card title, the target card corresponding to the target content push algorithm is obtained title; generate the card information to be pushed according to the title of the target card, send the card information to be pushed to the client, and instruct the client to display the card information to be pushed at a preset position on the preset interface .

In a fourth aspect, an embodiment of the present application further provides a readable storage medium, where the readable storage medium stores program codes executable by a processor in a computer. The readable storage medium includes a plurality of instructions, the program code plurality of instructions configured to cause the processor to perform the above-described method.

In the information push method, device, server and readable storage medium provided by the embodiments of the present application, after obtaining the target card identifier in the card information request, the target content push algorithm corresponding to the target card identifier is found, and then the target content push algorithm corresponding to the target card identifier is found. The target card title corresponding to the target content push algorithm, and then push the to-be-pushed card information generated according to the target card title to the client, so that the client displays the to-be-pushed card information at a preset position on the preset interface. Since the content push algorithm is related to the content of the card, and the card title corresponds to the content push algorithm, the card title can reflect the card content, and the card title is no longer single, but corresponds to the content push algorithm.

Other features and advantages of the embodiments of the present application will be set forth in the description that follows, and in part will be apparent from the description, or learned by practice of the embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description, claims, and drawings.

Description of drawings

In order to illustrate the technical solutions in the embodiments of the present application more clearly, the following briefly introduces the drawings that are used in the description of the embodiments. Obviously, the drawings in the following description are only some embodiments of the present application. For those skilled in the art, other drawings can also be obtained from these drawings without creative effort.

FIG. 1 shows an application scenario diagram of the information push method and device provided by the embodiments of the present application;

FIG. 2 shows a schematic diagram of a card display interface provided by an embodiment of the present application;

Fig. 3 shows the method flow chart of the information pushing method provided by the embodiment of the present application;

FIG. 4 shows a schematic diagram of a card display interface provided by another embodiment of the present application;

Fig. 5 shows the module block diagram of the information pushing apparatus provided by the embodiment of the present application;

FIG. 6 shows a module block diagram of a server provided by an embodiment of the present application.

Detailed ways

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, rather than all the embodiments. The components of the embodiments of the present application generally described and illustrated in the drawings herein may be arranged and designed in a variety of different configurations. Thus, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the application as claimed, but is merely representative of selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without creative work fall within the protection scope of the present application.

It should be noted that like numerals and letters refer to like items in the following figures, so once an item is defined in one figure, it does not require further definition and explanation in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", etc. are only used to distinguish the description, and cannot be understood as indicating or implying relative importance.

Referring to FIG. 1 , an application scenario diagram of the information push method and apparatus provided by the embodiments of the present application is shown. As shown in FIG. 1 , the user terminal 1 and the server 2 are located in a wireless network or a wired network, and the user terminal 1 and the server 2 perform data interaction.

In this embodiment of the present application, the user terminal 1 may be a mobile terminal device, for example, may include a smart phone, a tablet computer, an e-book reader, a laptop computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.

In some embodiments, the client is installed in the user terminal 1 , for example, it may be an application program installed in the user terminal 1 . If the user logs in through the account at the client, all the information corresponding to the account can be stored in the storage space of the server 2 . Server 2 can be a single server, a server cluster, a local server, or a cloud server.

The client's card is pre-stored in the server, which needs to be bound to some interface or some keys and operations of the client. When the user opens a certain page or performs an operation, the card will be automatically pushed to the corresponding page of the client. Among them, the card is a content push display window, as shown in Figure 2, the display window indicated by A in Figure 2 is the card, and the card in Figure 2 is the button to be operated, that is, the application named "Kuishou" The correspondence of the "install" button of the program is also equivalent to that the card in Figure 2 corresponds to the operation of "installing the Kuaishou application". The card may include the identification, picture, content description, etc. of the application, and may also include some buttons. The user can click the buttons in the card to perform some operations such as installing and downloading the corresponding application. The purpose of this card is to push some content for users, so that users can download the content they are interested in in time.

However, the current content recommendation often lacks the title, even if there is a title, the content is too single, and the user experience is not high. Therefore, in order to overcome the above-mentioned technical defects, please refer to FIG. 3 , an embodiment of the present application provides an information push method, which is used to improve the diversity of titles of pushed content. In this embodiment, the server is used as the execution body to describe the implementation process of the method. Specifically, the method includes: S301 to S304.

S301: Obtain a card information request sent by a client, where the card information request includes a target card identifier.

The sending of the card request information by the client terminal may be that after the user logs in to the client terminal, the client terminal sends the card request information to the server at regular intervals to obtain the card content. It may also be the card request information sent based on the user's operation, specifically, after the user enters a certain interface, the client automatically sends the card request information. For example, when the user logs in, the user submits the user's account and password. After the server receives the account and password, and after successful verification, the client jumps to the user's homepage from the login interface, and then sends the card request information to server. Furthermore, it can be the card request information sent by the user after operating a certain content on the interface of the client. Specifically, when the user triggers an operation on the preset interface of the client, the object corresponding to the operation is the operation object. For example, if the user triggers the "install" button of "kuaishou" in Fig. 2, the operation object is "kuaishou". Then, after the user triggers the operation object, the card request information is sent.

In addition, the card request information includes the target card identification. The card identification may be a card identification corresponding to the user's operation. The server may set a corresponding card identifier for some pages of the client or some positions in some pages, and the card identifier is used as the identity information of the card corresponding to some pages or some positions in some pages. Taking the application shown in Figure 2 as an example, the correspondence between each application in Figure 2 and the card ID is shown in the following table:

Table 1

Application ID operate Card ID quick worker Install C1 Eternal Era Install More beautiful Install C3 A Chinese Ghost Story Install C4

Then, when the user clicks the "Install" button of "Kuishou", the card information request sent includes the card ID C1, and when the user clicks the "Install" button of "Beautiful", the card information request sent includes the card ID C3.

S302: In the preset correspondence between the card identifier and the content push algorithm, obtain the target content push algorithm corresponding to the target card identifier.

The corresponding relationship between the card ID and the content push algorithm is pre-stored in the server, as shown in Table 3:

table 3

Card ID Content push algorithm C1 Algorithm 1 Algorithm 2 C3 Algorithm 3

After acquiring the target card identifier, the server searches for a content push algorithm matching the target card identifier in Table 3. For example, if the acquired target card identifier is C1, the target content push algorithm corresponding to the acquired target card identifier is algorithm 1.

The content push algorithm is used to generate card content, and the card content is the content to be pushed. For the specific address, the server generates the target card content according to the target content push algorithm. The method of generating the target card content according to the target content push algorithm may be based on the behavior of the current user, for example, the identifier of the application program the user is operating, and the corresponding card content is pushed for the user according to the identifier of the application program. In addition, the method of generating the target card content according to the target content push algorithm may also be based on the user's interest degree. The specific implementation is described in the following embodiments.

S303: In the preset correspondence between the content push algorithm and the card title, obtain the target card title corresponding to the target content push algorithm.

The server pre-stores the correspondence between the content push algorithm and the card title, specifically, as shown in Table 4:

Table 4

Content push algorithm card title Algorithm 1 T1 Algorithm 2 T2 Algorithm 3 T3

After acquiring the target content push algorithm corresponding to the target card identifier, the server searches for a card matching the target content push algorithm in Table 4. For example, if the obtained target content push algorithm is algorithm 1, the obtained card matching the target content push algorithm is T1.

As shown in Figure 2, the title of the card is "Everyone likes it", and in Figure 4, the title of the card is "If you have downloaded YY, you will also download it". The card title is used to enable the user to quickly obtain the general content of the card content, to basically understand the general meaning of the content push algorithm of the content pushed for the user, and to improve the user experience.

S304: Generate card information to be pushed according to the target card title, send the card information to be pushed to the client, and instruct the client to display the card information to be pushed at a preset position on a preset interface .

As an implementation manner, the card information request further includes an identifier of a target application, and the target application is an object operated on the preset interface of the client when the user triggers the card information request, wherein, For the explanation of the operation object, reference may be made to the foregoing embodiments, which will not be repeated here. then instructing the client to display the card information to be pushed at a preset position on the preset interface, including: instructing the client to display the card information to be pushed in the target application in the preset interface displayed at the corresponding location. For example, taking "Kui Shou" in Figure 2 as an example, the target application is identified as "Kai Shou", and the card information request sent by the client corresponds to "Kai Shou". Below the to-be-pushed card information is displayed. The location corresponding to the target application is an implementation-defined location for displaying the card information to be pushed corresponding to the target application.

After obtaining the title of the target card, it is necessary to generate the card information to be pushed according to the title of the target card. Specifically, the card information to be pushed may be generated only according to the title of the target card, or the card information to be pushed may be generated according to the title of the target card and the content of the target card.

In some embodiments, the content of the target card does not need to be changed and has been stored locally on the client. The client only needs to obtain the title of the target card sent by the server, and then display the title of the target card at a preset position on the client's preset interface. In this embodiment, the preset position of the preset interface of the client is the display position of the card title in the preset interface of the client. For example, the title of the card corresponding to "Kai Shou" in Figure 2 is "Everyone still likes it".

In addition, in some embodiments, the target card title corresponding to the target content push algorithm is a frame, that is, the target card title contains some contents that cannot be modified and contents that can be modified, for example, the push of xxx, where "xxx" ” is the content that can be modified. When setting the title of the card, the content that can be modified and the content that cannot be modified can be distinguished by setting the state, for example, the read-only state and the writable state. Specifically, the card information request sent by the client includes the identifier of the target application, and the target application is the object operated on the preset interface of the client when the user triggers the card information request. The card information request instructs the server to update whether there is a target card title corresponding to the target card identifier according to the identifier of the target application. Alternatively, after acquiring the title of the target card, the server modifies the title of the target card according to the identifier of the target application. Specifically, after the title of the target card, the server judges whether there is modifiable content in the title of the target card, and if so, judges the information attribute of the modifiable content, wherein the information attribute includes name, category, and the like. Specifically, when the title of the target card is set, the information attribute has already been set for the content that can be modified. Take "the one who has downloaded YY will download it" as an example, in which, neither "downloaded" nor "the one who will download it" is the content that cannot be modified, and "YY" is the content that can be modified, and the The information property of the content that can be modified is name. After determining that the information attribute of the modifiable content of the card title is the name, the server obtains the name of the target application in the card information request. If the card information request sent by the client does not include the identifier of the target application, an identifier acquisition request may be sent to the client to instruct the client to send the identifier of the target application to the server.

Then, the server obtains the application name of the target application according to the identifier of the target application, and updates the title of the target card according to the application name of the target application. Specifically, the name of the application program corresponding to the identifier of each application program is stored in the service period, and according to the name of the application program corresponding to the identifier of each application program, the name of the target application program corresponding to the identifier of the target application program is searched, and then Modify the editable content in the title of the target card according to the name of the target application. Specifically, taking "the person who has downloaded YY will download it" in Fig. 4 as an example, the name of the target application is YY, and the title of the target card is "the person who has downloaded xx will also download it", then "the person who has downloaded xx will be downloaded again" Replace "xx" in "will download" with "YY", complete the modification of the target card title, the modified target card title is the target card title corresponding to the target card ID in this method, according to the modified description The title of the target card generates the card information to be pushed.

In some embodiments, after obtaining the target content push algorithm, obtain target card content according to the target content push algorithm, and then generate card information to be pushed according to the target card content and the target card title.

Specifically, as an implementation manner, acquiring the target card content according to the target content push algorithm includes: taking multiple applications whose correlations with the target application meet a preset standard as applications to be pushed; The name and description content of the application to be pushed are used as the target card content. Each application's category, developer, and download data can capture how each application is related to other applications. The specific implementation of the multiple application programs whose correlation of the target application meets the preset standard is to obtain the category of the target application, and obtain the correlation between the target application and other applications according to the category of the target application. For example, the target application is a game class, and the application programs that are also of the game class are a plurality of application programs whose correlation with the target application satisfies a preset standard. Further, in order to improve the accuracy, the lower-level category of the target application can be based on A program is a plurality of applications whose relevance to the target application satisfies preset criteria.

An application whose attention degree is greater than a preset threshold among the found multiple applications whose correlation with the target application satisfies the preset standard is used as the application to be pushed. The degree of attention may be the number of downloads or the number of comments of the application. The name and description content of the application to be pushed are used as the target card content, wherein the description content of the application to be pushed may be an introduction of the main functions and highlights of the application to be pushed.

In other embodiments, the card information request further includes the user's identity identifier, and the acquiring the target card content according to the target content push algorithm includes: storing a pre-stored user operation record corresponding to the identity identifier , search for attributes of applications whose operation data satisfies preset standards, wherein the user operation record includes multiple applications and operation data corresponding to each of the applications; all applications corresponding to the searched attributes , the application that satisfies the preset conditions is used as the application to be pushed; the name and description content of the application to be pushed are used as the content of the target card.

Specifically, the user's identity identifier is the user's account used to log in to the client. A user operation record corresponding to the identity identifier is stored in the server, and the user operation record includes all operations corresponding to the identity identifier, for example, operation data such as download, installation, update, and uninstallation of applications, as well as user information. The information includes the user's gender, age, geographic location and other information. As in the embodiment of the present application, the user operation record includes a plurality of application programs and operation data corresponding to each of the application programs, and the specific implementation of searching for the attributes of the application programs whose operation data meets the preset standard is: obtaining the operation data at a preset time. In the segment, the attributes of all the applications installed by the user, the attributes of the application include the category of the application, and the number of installed applications corresponding to each attribute is counted, and the attribute with the highest number of installations is used as the default. Standard application properties.

Then, in the attribute correspondences of all the application programs pre-stored in the service area, according to the attributes of the application programs that meet the preset criteria, the application programs that meet the preset conditions are searched as the applications to be pushed. Specifically, assuming that the attribute of the application that meets the preset standard is the first-person shooter, in the pre-stored attribute correspondences of all the applications, obtain all the applications corresponding to the first-person shooter, and assign the highest number of downloads or comments. the application as the application to be pushed. Then, the name and description content of the application to be pushed are used as the target card content.

In addition, card information to be pushed may also be obtained according to user information such as the user's gender, age, and geographic location. For example, if the age of the user is 23 years old, the application program whose installation number corresponding to the age or the age group including the age is higher than the preset value is obtained as the application program whose operation data meets the preset standard.

Furthermore, instructing the client to display the card information to be pushed at a preset position on the preset interface may be just the display method of the client, or the client may display the acquired information to be pushed according to the preset display method. Card information display.

Referring to FIG. 5 , an embodiment of the present application provides an apparatus 500 for pushing information, and the apparatus is used to improve the diversity of titles of pushed content. In this embodiment, the device is a functional module in the server, and specifically, the device includes: a first obtaining unit 501 , a second obtaining unit 502 , a third obtaining unit 503 , and a pushing unit 504 .

The first obtaining unit 501 is configured to obtain a card information request sent by a client, where the card information request includes a target card identifier.

The second obtaining unit 502 is configured to obtain the target content push algorithm corresponding to the target card ID in the preset correspondence between the card ID and the content push algorithm.

The third obtaining unit 503 is configured to obtain the target card title corresponding to the target content push algorithm in the preset correspondence between the content push algorithm and the card title.

The pushing unit 504 is configured to generate the card information to be pushed according to the title of the target card, send the card information to be pushed to the client, and instruct the client to preset the card information to be pushed in the preset interface. displayed at the set location.

Those skilled in the art can clearly understand that, for the convenience and brevity of description, for the specific working process of the above-described devices and units, reference may be made to the corresponding processes in the foregoing method embodiments, which will not be repeated here.

Referring to FIG. 6, based on the above method and apparatus, a server is provided. The server 600 includes a memory 602 coupled to the processor 601 and a processor 601; the memory 602 stores instructions, which when executed by the processor 601 cause the processor 601 to execute the above method.

The memory 602 can be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by running the software programs and modules stored in the memory 602 . The memory 602 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 602 may further include memory located remotely from the processor 601, and these remote memories may be connected to the processor through a network. Examples of such networks include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof.

To sum up, in the information push method, device, server and readable storage medium provided by the embodiments of the present application, after the target card identifier in the card information request is obtained, the target content push algorithm corresponding to the target card identifier is found. , and then find the target card title corresponding to the target content push algorithm, and then push the card information to be pushed generated according to the target card title to the client, so that the client can preview the card information to be pushed in the preset interface. displayed at the set location. Since the content push algorithm is related to the content of the card, and the card title corresponds to the content push algorithm, the card title can reflect the card content, and the card title is no longer single, but corresponds to the content push algorithm.

In the description of this specification, description with reference to the terms "one embodiment," "some embodiments," "example," "specific example," or "some examples", etc., mean specific features described in connection with the embodiment or example , structure, material or feature is included in at least one embodiment or example of the present application. In this specification, schematic representations of the above terms are not necessarily directed to the same embodiment or example. Furthermore, the particular features, structures, materials or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, those skilled in the art may combine and combine the different embodiments or examples described in this specification, as well as the features of the different embodiments or examples, without conflicting each other.

In addition, the terms "first" and "second" are only used for descriptive purposes, and should not be construed as indicating or implying relative importance or implying the number of indicated technical features. Thus, a feature delimited with "first", "second" may expressly or implicitly include at least one of that feature. In the description of the present application, "plurality" means at least two, such as two, three, etc., unless expressly and specifically defined otherwise.

Any description of a process or method in the flowcharts or otherwise described herein may be understood to represent a module, segment or portion of code comprising one or more executable instructions for implementing a specified logical function or step of the process , and the scope of the preferred embodiments of the present application includes alternative implementations in which the functions may be performed out of the order shown or discussed, including performing the functions substantially concurrently or in the reverse order depending upon the functions involved, which should It is understood by those skilled in the art to which the embodiments of the present application belong.

The logic and/or steps represented in flowcharts or otherwise described herein, for example, may be considered an ordered listing of executable instructions for implementing the logical functions, may be embodied in any computer-readable medium, For use with, or in conjunction with, an instruction execution system, apparatus, or device (such as a computer-based system, a system including a processor, or other system that can fetch instructions from and execute instructions from an instruction execution system, apparatus, or apparatus) or equipment. For the purposes of this specification, a "computer-readable medium" can be any device that can contain, store, communicate, propagate, or transport the program for use by or in connection with an instruction execution system, apparatus, or apparatus. More specific examples (non-exhaustive list) of computer readable media include the following: electrical connections with one or more wiring (mobile terminals), portable computer disk cartridges (magnetic devices), random access memory (RAM), Read Only Memory (ROM), Erasable Editable Read Only Memory (EPROM or Flash Memory), Fiber Optic Devices, and Portable Compact Disc Read Only Memory (CDROM). In addition, the computer readable medium may even be paper or other suitable medium on which the program may be printed, as the paper or other medium may be optically scanned, for example, followed by editing, interpretation, or other suitable medium as necessary process to obtain the program electronically and then store it in computer memory.

It should be understood that various parts of this application may be implemented in hardware, software, firmware, or a combination thereof. In the above-described embodiments, various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or a combination of the following techniques known in the art: Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, Programmable Gate Arrays (PGA), Field Programmable Gate Arrays (FPGA), etc.

Those skilled in the art can understand that all or part of the steps carried by the methods of the above embodiments can be completed by instructing the relevant hardware through a program, and the program can be stored in a computer-readable storage medium, and the program can be stored in a computer-readable storage medium. When executed, one or a combination of the steps of the method embodiment is included. In addition, each functional unit in each embodiment of the present application may be integrated into one processing module, or each unit may exist physically alone, or two or more units may be integrated into one module. The above-mentioned integrated modules can be implemented in the form of hardware, and can also be implemented in the form of software function modules. If the integrated modules are implemented in the form of software functional modules and sold or used as independent products, they may also be stored in a computer-readable storage medium.

The above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, and the like. Although the embodiments of the present application have been shown and described above, it should be understood that the above embodiments are exemplary and should not be construed as limitations to the present application. Embodiments are subject to variations, modifications, substitutions and variations.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, but not to limit them; although the present application has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand: it can still be Modifications are made to the technical solutions described in the foregoing embodiments, or some technical features thereof are equivalently replaced; and these modifications or replacements do not drive the essence of the corresponding technical solutions to deviate from the spirit and scope of the technical solutions of the embodiments of the present application.

Claims (4)

1. An information pushing method, comprising:

acquiring a card information request sent by a client, wherein the card information request comprises a target card identifier and an identifier of a target application program, and the target application program is an object operated in a preset interface of the client when a user triggers the card information request;

in a preset corresponding relation between a card identifier and a content push algorithm, acquiring a target content push algorithm corresponding to the target card identifier, and acquiring target card content according to the identifier of a target application program, wherein the target card content comprises the name of the application program to be pushed;

acquiring a target card title corresponding to the target content pushing algorithm in a corresponding relation between a preset content pushing algorithm and the card title, wherein the target card title is used for describing the target card content and comprises modifiable content and non-modifiable content;

acquiring the information attribute corresponding to the modifiable content;

if the information attribute is a name, acquiring an application name of the target application program according to the identification of the target application program;

modifying the modifiable content in the target card title according to an application name of the target application;

generating information of the card to be pushed according to the modified title and content of the target card, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface.

2. The method according to claim 1, wherein the instructing the client to display the card information to be pushed at a preset position of the preset interface comprises:

and indicating the client to display the information of the card to be pushed at the position corresponding to the target application program in the preset interface.

3. A server comprising a memory and a processor, the memory coupled with the processor; the memory stores instructions that, when executed by the processor, cause the processor to perform the method of any of claims 1-2.

4. A readable storage medium storing program code executable by a processor in a computer, the program code configured to cause the processor to perform the method of any one of claims 1-2.