CN107911423B - Information pushing method and device, server and readable storage medium - Google Patents
Information pushing method and device, server and readable storage medium Download PDFInfo
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- CN107911423B CN107911423B CN201711046006.2A CN201711046006A CN107911423B CN 107911423 B CN107911423 B CN 107911423B CN 201711046006 A CN201711046006 A CN 201711046006A CN 107911423 B CN107911423 B CN 107911423B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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Abstract
The application discloses an information pushing method, an information pushing device, a server and a readable storage medium, and belongs to the technical field of information processing. The method comprises the following steps: when the terminal logs in for the non-first time, acquiring the identifier, the installation time and the starting times of the application program of the preset type installed in the terminal within a preset time period; matching the obtained identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as alternative identification groups; in the alternative identification group, obtaining forum tags to be pushed according to the installation time and the starting times of the application program corresponding to each identification; and sending the forum tag to be pushed to the client, and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface. And selecting the forum tag to be pushed according to the installation time and the starting times of the application program in the terminal, so that the pushed forum tag is more reasonable and more in line with the interest of the user.
Description
Technical Field
The present application relates to the field of information processing technologies, and in particular, to an information pushing method, an information pushing apparatus, a server, and a readable storage medium.
Background
With the development of internet technology, people browse forums of some applications, for example, some game forums or software tool forums, through clients installed on mobile phones, and publish some topics or comment some topics on the forums. In order to provide the user experience of using such a client, the client may push some forum tags to the user, so that the user may enter the forum and interact with the user of the application program corresponding to the forum in the forum, in hope of improving the user utilization rate of the client. However, most forums pushed for users currently only push some popular forums, and the recommendation is inaccurate.
disclosure of Invention
The application provides an information pushing method, an information pushing device, a server and a readable storage medium, so as to overcome the defects.
In a first aspect, an embodiment of the present application provides an information pushing method, including: when the operation of logging in the client at the terminal is detected, judging whether the client logs in for the first time or not; if the login is not the first time, acquiring the identifier, the installation time and the starting times of the application program of the preset type installed by the terminal in a preset time period; matching the obtained identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as alternative identification groups; in the alternative identification group, obtaining forum tags to be pushed according to the installation time and the starting times of the application program corresponding to each identification; and sending the forum tag to be pushed to the client, and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
In a second aspect, an embodiment of the present application further provides an information pushing apparatus, including: the device comprises a judging unit, an obtaining unit, a matching unit, a screening unit and a pushing unit. And the judging unit is used for judging whether the terminal logs in the client for the first time or not when the operation of logging in the client at the terminal is detected. And the acquisition unit is used for acquiring the identifier, the installation time and the starting times of the application program of the preset category installed by the terminal in a preset time period if the terminal does not log in for the first time. And the matching unit is used for matching the acquired identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as the alternative identification groups. And the screening unit is used for acquiring the forum tags to be pushed in the alternative identification groups according to the installation time and the starting times of the application program corresponding to each identification. And the pushing unit is used for sending the forum tag to be pushed to the client and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
in a third aspect, an embodiment of the present application further provides a server, including: comprising a memory and a processor, the memory coupled with the processor. The memory stores instructions that, when executed by the processor, cause the processor to: when the operation of logging in the client at the terminal is detected, judging whether the client logs in for the first time or not; if the login is not the first time, acquiring the identifier, the installation time and the starting times of the application program of the preset type installed by the terminal in a preset time period; matching the obtained identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as alternative identification groups; in the alternative identification group, obtaining forum tags to be pushed according to the installation time and the starting times of the application program corresponding to each identification; and sending the forum tag to be pushed to the client, and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
In a fourth aspect, embodiments of the present application further provide a readable storage medium storing program code executable by a processor in a computer, the readable storage medium including a plurality of instructions configured to cause the processor to execute the method described above.
The embodiment of the application provides an information pushing method, an information pushing device, a server and a readable storage medium, and aims to overcome the defect of inaccuracy existing in forum block recommendation of a user. Specifically, under the condition that the user does not log in for the first time, the identifier, the installation time and the starting times of the application program of the preset type installed in the terminal with the client are obtained. And then, finding out the identifiers of the obtained application programs corresponding to the forum tags, selecting the forum tags to be pushed according to the installation time and the starting times of each application program, and pushing the forum tags to the client of the user. The forum tag to be pushed is selected according to the installation time and the starting time of the application program in the terminal, so that the application program corresponding to the forum tag to be pushed is installed on the terminal of the user on one hand, and on the other hand, the starting time and the installation time of the application program can reflect the interest degree of the user in the program, so that the forum tag to be pushed is more reasonable and more in line with the interest of the user.
additional features and advantages of embodiments of the present application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
fig. 1 is a schematic view illustrating an application scenario of an information pushing method and apparatus provided in an embodiment of the present application;
FIG. 2 is a diagram illustrating a forum list interface provided by an embodiment of the application;
Fig. 3 shows a flowchart of a method of pushing information provided by a first embodiment of the present application;
Fig. 4 shows a flowchart of a method of pushing information provided by a second embodiment of the present application;
FIG. 5 is a block diagram of an information pushing apparatus according to a first embodiment of the present application;
Fig. 6 shows a block diagram of a server provided in the first embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
it should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Referring to fig. 1, an application scenario diagram of an information pushing method and apparatus provided in the embodiment of the present application is shown.
As shown in fig. 1, the user terminal 1 and the server 2 are located in a wireless network or a wired network, and the user terminal 1 and the server 2 perform data interaction through the wireless network or the wired network.
In the embodiment of the present application, the user terminal 1 may be a mobile terminal device, and may include, for example, a smart phone, a tablet computer, an e-book reader, a laptop portable computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.
In some embodiments, the client is installed in the user terminal 1, and may be, for example, an application installed in the user terminal 1. After the user logs in the client, the forum concerned by the user, for example, the forum list interface shown in fig. 2, can be seen on the forum list interface of the client, and different forum tags corresponding to the forums are displayed on the interface. The user clicks a certain forum tag or an icon corresponding to the tag, and can enter the forum to browse posts in the forum. As an embodiment, the forum may be created by a user of the client, or may be created by a development or management personnel of the client, and when creating the forum, there is a forum tag for each forum, and each forum tag corresponds to an identifier of an application program, specifically, the forum tag is a name of the forum, and the identifier of the application program may be a name of the application program. For example, one forum tag is the royal glory intersection group, which corresponds to an application identified as royal glory. Of course, the identifier of the application may also be a packet name of the application, for example, the forum tag crossing the fire wire forum is a fire wire crossing ac group, and the identifier of the corresponding application is a fire wire crossing packet name, i.e., com.
The server 2 has a storage space therein for managing, storing user data, and providing user services. After the user creates the forums through the client, the client sends each forum tag and the identifier of the application program to the server, and the server correspondingly stores the forum tags and the identifier. The server may be an individual server, or a server cluster, or a local server, or a cloud server.
as an embodiment, the server stores the forum tags and the application identifications in a mapping table, where the mapping table includes a plurality of forum tags and the application identifications corresponding to each forum tag. For example, stored in the form of the following table:
TABLE 1
in order to improve the user utilization rate of the client and improve the user access amount of the client, the client displays a forum tag pushed to the client by the server in a certain area when a certain interface (for example, the interface shown in fig. 2) of the client is opened by the user regularly, and expects the user to enter the forum and obtain the content interested by the user, so as to improve the access times of the user. However, currently, the pushed forum tags are not accurate enough, for example, for some old users, that is, users who do not log in for the first time, even the situation that the same forum tag is repeatedly pushed for many times occurs, so that the user experience is greatly reduced.
Therefore, in order to solve the technical defects, the embodiment of the present application provides an information pushing method. Referring to fig. 3, an information pushing method provided by an embodiment of the present application is shown, where the method is applied to the server in fig. 6, and an execution subject of the method is the server. The information pushing method is used for improving the user experience of forum tag pushing, for example, the user experience of forum pushing of old users is improved. In a specific embodiment, the information pushing method includes: s301 to S305.
S301: and when the operation of logging in the client at the terminal is detected, judging whether the client is logged in for the first time.
when a user logs in a client, a login request is sent to a server. After the server acquires the user name and the password, the server compares whether the user name and the password in the login request are matched according to the pre-stored login password corresponding to the user name, if so, the user name is registered, and the password corresponding to the user name is correct, the user name login client is operated, and data related to login operation of the user name is stored in a user record. The user records login operation, data upload operation, data download operation and the like corresponding to the user name, for example, login times, login time, data upload operation, data acquisition operation and the like. Whether the user name is logged in for the first time can be judged by searching the login operation recorded by the user.
As an embodiment, the process of determining whether to log in for the non-first time may be: acquiring a user name of a login client; searching login times corresponding to the user names in a user record, wherein the user record stores a plurality of user names and login times corresponding to each user name; and if the login times are not the preset values, judging that the user name of the login client is not logged in for the first time.
specifically, by analyzing the login request, the user name of the login client can be acquired. And then obtaining the login times corresponding to the user name from the user record. The user record may record the login times of the user, or may record the login operations of the user, and configure a login tag for each login operation, and the login times corresponding to the user name may be obtained by counting the login tags in the user record. Then, after the login times are obtained, the login times are compared with a preset value. Wherein the setting of the preset value depends on the time node performing the step of comparing the login times with the preset value. In one embodiment, before storing the login operation in the user record, the server executes an operation of determining whether the login is not the first login, if the preset value is 0, then if the login frequency is 0, it indicates that the user name has not logged in the client before the login, it indicates that the login is the first login, and similarly, if the login frequency is not 0, it determines that the user name logged in the client is not the first login. In another embodiment, the server stores the login operation in the user record and then executes an operation for judging whether the login is not the first login. In this embodiment, the preset value is 1, and if the login number is 1, it indicates that the current login is the first login, i.e. the first login. And if the login times are not 1, the login is not the first login, and the user name of the login client is judged not to be the first login.
If the user name of the login client is judged not to be logged in for the first time, step S302 is executed, and if the user name of the login client is judged to be logged in for the first time, the operation of the method is ended, and the user can obtain the content pushed by the client on other interfaces.
S302: and acquiring the identifier, the installation time and the starting times of the application program of the preset category installed in the terminal in the preset time period.
In some embodiments, the server obtains the time of the current login, which is recorded as t1, and obtains the last login time, which is recorded as t2, from the user record, and takes the time length between t1 and t2 as the preset time period. Of course, the preset time period may be set by the user according to actual conditions. In addition, the preset category is related to the type of forum in the client. In the embodiment of the present invention, the application program of the predetermined category is a game application program. The identifier, the installation time, and the starting times of the application programs of the preset category installed in the terminal in the preset time period may be understood as the application programs installed in the terminal in the preset time period, and the identifiers, the installation times, and the starting times corresponding to the application programs.
Specifically, the client may obtain information such as an identifier, installation time, and number of times of startup of the application installed by the terminal through the API interface, for example, obtain information such as an identifier, installation time, and number of times of startup of the application through the usagetstatsmanager. In the embodiment of the present invention, the flow of the method is described by taking the identifier of the application as the name of the application.
In an embodiment, the method for acquiring the identifier, the installation time, and the number of times of starting the application program includes sending an acquisition instruction to the client, instructing the client to feed back the identifier, the installation time, and the number of times of starting the application program of the preset type installed by the terminal in a preset time period, and then receiving the identifier, the installation time, and the number of times of starting the application program of the preset type installed by the terminal in the preset time period, which are fed back by the client. The obtaining instruction may specify the type of the application program corresponding to the identifier to be obtained, the installation time, and the number of times of starting, and the corresponding preset time. Specifically, the obtaining instruction comprises a preset time period and a preset category, after the client obtains the obtaining instruction, the preset time period and the preset category are obtained, and the starting times and the installation time of the application programs of the preset category in the preset time period are obtained through the API.
In one embodiment, the method for acquiring the identifier, the installation time, and the start times of the application program is that after successful login, the client actively acquires the identifier, the installation time, and the start times of the application program of a preset category installed by the terminal, and sends the identifier, the installation time, and the start times of the application program of the preset category to the server.
S303: and matching the obtained identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as an alternative identification group.
The preset corresponding relationship between the forum tag and the identifier of the application program may be table 1, and for details, reference is made to the foregoing embodiment, which is not repeated herein. And matching the obtained identifier of the application program with the identifier of the application program in the table 1, and if the forum tag corresponding to the identifier of the application program can be found, judging that the obtained identifier of the application program corresponds to the forum tag.
For example, the obtained identifiers, installation times and starting times of the application programs in the preset categories are shown in the following table:
TABLE 2
| Identification of applications | Installation time | Number of starts |
| yin Yang teacher | 2017/7/2/13：20 | 2 times (one time) |
| Happy Xiaoxiaole | 2017/7/3/10：20 | 1 time of |
| Tai Chi panda | 2017/7/4/11：10 | 2 times (one time) |
| Rong Yao of the king | 2017/7/4/11：20 | 5 times (twice) |
After matching the obtained identifiers of all the application programs of the preset categories, the forum label corresponding to the "yin-yang teacher" is found to be the "yin-yang teacher bar", the forum label corresponding to the "tai ji panda" is the "tai ji panda friendship group", the forum label corresponding to the "queen wairs glory" is the "queen wairs glory party", and the alternative identifier group comprises the "yin-yang teacher", the "tai ji panda" and the "queen wairs glory".
S304: and in the alternative identification group, obtaining the forum tag to be pushed according to the installation time and the starting times of the application program corresponding to each identification.
and screening the identifiers in the alternative identifier group according to the installation time and the starting times of the application program, selecting one or more identifiers of which the starting times and the installation time can meet the pushing requirement, and taking the forum tags corresponding to the identifiers as tags to be pushed. The specific implementation mode is as follows: taking the mark with the starting times meeting a first preset condition in the alternative mark group as a first quasi-push mark; judging whether the interval between the installation time corresponding to the first quasi-push identification and the current time is within a preset range or not; and if the number of the forum tags is within a preset range, taking the forum tags corresponding to the first quasi-push identification as the forum tags to be pushed.
Specifically, firstly, the identifier whose starting times meet a first preset condition in the candidate identifier group is used as a first quasi-push identifier. Because the more the starting times of the application program are, the more the user is interested in the application program, the first preset condition is set, the alternative identifier group is screened, the identifier of which the starting times meet the first preset condition is obtained, and the identifier is marked as the first quasi-push identifier. In one embodiment, the identifier meeting the first preset condition is an identifier with the first N starting times ranked from high to low. That is, all identifiers in the alternative identifier group are sorted according to the starting times from high to low, and the top N identifiers in the sorting are used as the first quasi-push identifiers. In the embodiment of the present invention, N is 1, that is, the identifier with the highest startup frequency in the candidate identifier group is used as the first quasi-push identifier, that is, "royal glory" in table 2 is used as the first quasi-push identifier.
Then, the first quasi-pushing identification is screened according to the installation time, and specifically, whether the interval between the installation time corresponding to the first quasi-pushing identification and the current time is within a preset range or not is judged. The current time may be the time when the user logs in the client, that is, the time when the user name of the client is obtained, or the time when the step of determining whether the interval between the installation time corresponding to the first quasi-push identifier and the current time is within a preset range is performed. The specific implementation manner of determining whether the interval between the installation time corresponding to the first quasi-push identifier and the current time is within the preset range is as follows: the method comprises the steps of obtaining the interval between the installation time corresponding to each identifier in an alternative identifier group and the current time, judging whether the interval between the installation time corresponding to a first quasi-push identifier and the current time is minimum, and if the interval between the installation time corresponding to the first quasi-push identifier and the current time is minimum, judging that the interval between the installation time corresponding to the first quasi-push identifier and the current time is within a preset range. For example, if the current time is 20 minutes at 14 o 'clock 6 o' clock 7/2017, the installation time corresponding to "yin-yang teacher", the installation time corresponding to "tai chi panda", and the installation time corresponding to "royal glory" are sequentially the following intervals from the current time: 97 hours, 52 hours, 10 minutes, 52 hours. The interval between the installation time corresponding to the 'royal glory' and the current time is the minimum, and then the interval between the installation time corresponding to the 'royal glory' and the current time is in a preset range. And if the situation shows that the royal glows is the game newly installed by the user in a preset time period, taking the forum label corresponding to the first quasi-push identifier as a forum label to be pushed, namely taking the forum label corresponding to the royal glory, namely the forum label group of the royal glory as the forum label to be pushed.
it should be noted that, if the interval between the installation time corresponding to the first quasi-push identifier and the current time is not within the preset range, the method may be ended, and tags corresponding to other identifiers may also be selected to be pushed to the user. For example, an identifier in the alternative identifier group, where an interval between the installation time and the current time is within a preset range, is used as the forum tag to be pushed, or an identifier in the alternative identifier group, where an interval between the installation time and the current time is within a preset range, and the first quasi-push identifier may be used together as the forum tag to be pushed. Specifically, it is explained in the following examples.
S305: and sending the forum tag to be pushed to the client, and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
The preset interface is an access interface or a browsing interface of the user at the client, and may be, for example, a homepage of the user or a forum interface displayed after the user successfully logs in the client. The push information includes the name and icon of the tag to be pushed and a corresponding operation button, for example, in fig. 2, the preset position is a "possible interest" area at the bottom of the interface, and the name and corresponding icon of the forum tag are displayed in the area.
referring to fig. 4, an information pushing method according to a second embodiment of the present application is shown, where the method is applied to the server in fig. 6, and the execution subject of the method is the server. The information pushing method is used for improving the user experience of forum tag pushing, for example, the user experience of forum pushing of old users is improved. In a specific embodiment, if the application program of the preset category is a game application program, the information push method includes: s401 to S411.
S401: and when the operation of logging in the client at the terminal is detected, judging whether the client is logged in for the first time.
If the user name of the login client is judged not to be logged in for the first time, step S402 is executed, if the user name of the login client is judged to be logged in for the first time, the operation of the method is ended, and the user can obtain the content pushed by the client on other interfaces
S402: and acquiring the identifier, the installation time and the starting times of the application program of the preset category installed in the terminal in the preset time period.
S403: and matching the obtained identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as an alternative identification group.
S404: and judging whether the number of the identifiers in the alternative identifier group is zero or not.
If there is a possibility that none of the game application programs installed by the user opens a forum, that is, all of the game application programs correspond to a forum tag, matching the obtained identifiers of all the application programs of the preset categories according to the corresponding relationship between the preset forum tag and the identifier of the application program, and when the identifier corresponding to the forum tag is used as an alternative identifier group, finding any identifier corresponding to the forum tag, that is, the identifier in the alternative identifier group is zero. If the number of the forum tags is zero, the method is ended, the forum tags are not recommended to the user through the method, however, the user can acquire the pushed forum tags on other interfaces, for example, in a main page of the user, the server recommends some popular forum tags to the user, or recommends the latest forum tags to the user. If the number of identities in the set of alternative identities is not zero, step S405 is performed.
s405: and judging whether the starting times of each identifier in the alternative identifier group are zero.
Specifically, after acquiring the identifier and the starting frequency of the game application program installed on the terminal in the time between the current login client and the last login client of the user sent by the client, the starting frequency corresponding to each identifier in the alternative identifier group is acquired, the starting frequency corresponding to each identifier in the alternative identifier group is traversed, and whether the starting frequency corresponding to all identifiers is zero or not is determined. If the value is zero, it indicates that the user has not started the installed game application program within the time between the current login client and the last login client, step S410 is executed, and if not, it indicates that the user has started the installed game application program within the time period, step S406 is executed.
s406: and taking the identifier with the highest starting frequency in the alternative identifier group as a first quasi-push identifier.
For example, the symbol with the highest number of activations is the glory of the queen.
S407: and judging whether the interval between the installation time corresponding to the first quasi-push identification and the current time is minimum or not.
In a preset time period, for example, in the time period between the current login and the last login of the user, since the starting times of each game are few, the difference between the starting times is not very large, and if only the highest starting time is used as the push standard, the push is not accurate enough. Therefore, after the identifier with the highest starting frequency is selected, whether the application program corresponding to the identifier is newly installed or not is judged.
specifically, the interval between the installation time corresponding to each identifier in the candidate identifier group and the current time is obtained, whether the interval between the installation time corresponding to the first quasi-push identifier and the current time is the minimum is judged, and if the interval between the installation time corresponding to the first quasi-push identifier and the current time is the minimum, it indicates that the application program corresponding to the first quasi-push identifier is installed newly. For example, if the interval between the installation time of the royal glory and the current time is the minimum, it indicates that the royal glory is the newly installed game application. If the interval between the installation time corresponding to the first quasi-push identifier and the current time is minimum, step S408 is executed, and if not, step S409 is executed.
S408: and taking the forum label corresponding to the first quasi-push identification as the forum label to be pushed.
Taking the first quasi-pushing mark as the royal glory, if the royal glory is started the highest number of times and is installed latest, the user's interest level is indicated to be the highest, and the corresponding forum label of the royal glory, namely the royal glory intersection group, is used as the forum label to be pushed.
S409: and taking the identifier with the minimum interval between the installation time and the current time in the alternative identifier group as a second quasi-push identifier, and taking the forum tag corresponding to the first quasi-push identifier and the forum tag corresponding to the second quasi-push identifier as forum tags to be pushed.
Assuming that the identifiers, installation time and starting times of the game application programs in the alternative identifier group are shown in the following table:
TABLE 3
| Identification of applications | installation time | Number of starts |
| Yin Yang teacher | 2017/7/2/13：20 | 8 times (by volume) |
| Happy Xiaoxiaole | 2017/7/3/10：20 | 1 time of |
| Tai Chi panda | 2017/7/4/11：10 | 2 times (one time) |
| Rong Yao of the king | 2017/7/4/11：20 | 5 times (twice) |
In table 3 above, the game user with the highest number of activations is identified as "yin-yang teacher", but if the interval between the installation time and the current time is not the minimum, that is, not the latest installation, this indicates that the game user with the number of activations of "yin-yang teacher" has lost interest after installation, but has not been activated for a long time after playing several times. If in this case, it is unreasonable to only push the forum tag corresponding to yin and yang teachers as the to-be-pushed forum tag to the user. Therefore, the forum tag corresponding to the identifier of the interval between the installation time and the current time, that is, the forum tag corresponding to the royal glory is acquired from the candidate identifier group. The forum label corresponding to the yin-yang teacher is used as a first quasi-push identifier, the forum label corresponding to the royal glory is used as a second quasi-push identifier, the forum label corresponding to the yin-yang teacher and the forum label corresponding to the royal glory are pushed to the user by being used as to-be-pushed forum labels, so that the forum label corresponding to the game with the highest starting frequency is recommended to the user, the newly-installed forum label corresponding to the game is recommended to the user, the pushing is more accurate, and the user requirements are met better.
S410: and taking the forum label corresponding to the label with the minimum interval between the installation time and the current time in the alternative label group as the forum label to be pushed.
At this time, the user does not start the installed game application program within the time between the current login client and the last login client, and the forum tag corresponding to the identifier of the newly installed game application program is selected from the candidate identifier group as the forum tag to be pushed without recommending the forum tag to the user according to the starting times. It should be noted that, the interval between the installation time and the current time in the candidate tag group is the smallest, which is an embodiment in which the interval between the installation time and the current time in the candidate tag group satisfies the preset range. Specifically, the calculation method with the minimum interval may refer to the foregoing embodiments, and is not described herein again.
S411: and sending the forum tag to be pushed to the client, and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
The above steps are the detailed description of the embodiments, and are not repeated herein.
In addition, in order to reduce the possibility of repeatedly pushing the same forum tag for the user, in some embodiments, the preset time period is a time period between the login and the last login, and the application programs corresponding to the acquired identifiers are all installed in the time period. That is, what is obtained is the identifier of the application program of the preset category installed by the terminal in the time period between the login and the last login, the corresponding installation time, and the number of times the application program is started in the time period.
If the installation time of an application APP1 is 7/1/2017, and the last three login times of the user are 6/29, 7/2 and 7/6, then the client obtains the start time and the installation time of the application APP1 only when logging in for the second time in 7/2, that is, when logging in for the second time, and does not obtain the APP1 when logging in for the 6/7/6, that is, when logging in for the last time, then the forum tag corresponding to the APP1 will not be pushed when logging in for the last time.
Referring to fig. 5, an information pushing apparatus 500 according to a second embodiment of the present application is shown, where the method is applied to the server in fig. 6, and the execution subject of the method is the server. The information pushing device is used for improving the user experience of forum tag pushing, for example, the experience of forum pushing of old users is improved. In a specific embodiment, the information pushing apparatus 500 includes: the device comprises a judging unit 501, an acquiring unit 502, a matching unit 503, a screening unit 504 and a pushing unit 505.
a judging unit 501, configured to judge whether to log in the client for the first time when an operation of logging in the client at the terminal is detected.
An obtaining unit 502, configured to obtain, if the terminal logs in for the first time, an identifier, installation time, and starting times of a preset category of application programs installed in the terminal within a preset time period.
The matching unit 503 is configured to match the acquired identifiers of all the application programs of the preset categories according to the corresponding relationship between the preset forum tags and the identifiers of the application programs, and use the identifiers corresponding to the forum tags as the candidate identifier group.
A screening unit 504, configured to obtain, in the candidate identifier group, a forum tag to be pushed according to the installation time and the startup time of the application program corresponding to each identifier.
The pushing unit 505 is configured to send the forum tag to be pushed to the client, and instruct the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
it is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Referring to fig. 6, a server is provided based on the above method and apparatus. The server 600 comprises a memory 602 and a processor 601, wherein the memory 602 is coupled with the processor 601; the memory 602 stores instructions that, when executed by the processor 601, cause the processor 601 to perform the above-described method.
The memory 602 may be used to store software programs and modules, and the processor 62 executes various functional applications and data processing by executing the software programs and modules stored in the memory 602. The memory 602 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 602 may further include memory located remotely from the processor 601, which may be connected to the processor via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
In summary, the embodiment of the present application provides an information pushing method, an information pushing device, a server, and a readable storage medium, so as to solve the inaccuracy defect existing in forum block recommendation of old users. Specifically, under the condition that the user does not log in for the first time, the identifier, the installation time and the starting times of the application program of the preset type installed in the terminal with the client are obtained. And then, finding out the identifiers of the obtained application programs corresponding to the forum tags, selecting the forum tags to be pushed according to the installation time and the starting times of each application program, and pushing the forum tags to the client of the user. The forum tag to be pushed is selected according to the installation time and the starting time of the application program in the terminal, so that the application program corresponding to the forum tag to be pushed is installed on the terminal of the user on one hand, and on the other hand, the starting time and the installation time of the application program can reflect the interest degree of the user in the program, so that the forum tag to be pushed is more reasonable and more in line with the interest of the user.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the embodiments of the present application includes additional implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the embodiments of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (10)
1. An information pushing method, comprising:
when the operation of logging in the client at the terminal is detected, judging whether the client logs in for the first time or not;
If the login is not the first time, acquiring the identifier, the installation time and the starting times of the application program of the preset type installed by the terminal in a preset time period;
Matching the obtained identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as alternative identification groups;
Taking the mark with the starting times meeting a first preset condition in the alternative mark group as a first quasi-push mark;
If the interval between the installation time corresponding to the first quasi-push identifier and the current time is within a preset range, taking the forum tag corresponding to the first quasi-push identifier as a forum tag to be pushed;
And sending the forum tag to be pushed to the client, and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
2. The method of claim 1, wherein if the login is not the first time, acquiring the identifier, the installation time and the starting times of the application program of the preset category installed in the terminal within a preset time period comprises:
Sending an acquisition instruction to the client, and instructing the client to feed back the identifier, the installation time and the starting times of the application program of the preset category installed by the terminal in a preset time period;
And receiving the identifier, the installation time and the starting times of the application programs of the preset type installed by the terminal in a preset time period, which are fed back by the client.
3. The method of claim 1, wherein determining whether the login is a non-first-time login comprises:
Acquiring a user name of a login client;
searching login times corresponding to the user names in a user record, wherein the user record stores a plurality of user names and login times corresponding to each user name;
And if the login times are not 0, judging that the user name of the login client is not logged in for the first time.
4. the method of claim 1, further comprising:
And if the interval between the installation time corresponding to the first quasi-push identifier and the current time is not in a preset range, taking the identifier of the interval between the installation time and the current time in the alternative identifier group in the preset range as a second quasi-push identifier, and taking the forum tag corresponding to the first quasi-push identifier and the forum tag corresponding to the second quasi-push identifier as forum tags to be pushed.
5. The method according to claim 1, wherein the using, as the first quasi-push identifier, the identifier whose number of times of activation in the candidate identifier group meets a first preset condition includes:
judging whether the starting times of each identifier in the alternative identifier group are zero or not;
And if the starting times of each identifier are not zero, taking the identifier of which the starting times meet a first preset condition in the alternative identifier group as a first quasi-push identifier.
6. The method of claim 5, further comprising:
And if the starting times of each identifier are zero, taking the forum tag corresponding to the identifier with the interval between the installation time and the current time in the preset range in the alternative identifier group as the forum tag to be pushed.
7. The method according to claim 1, wherein the identifier satisfying the first preset condition is an identifier with N top activation times, where N is a positive integer.
8. An information pushing apparatus, comprising:
The judging unit is used for judging whether the terminal logs in the client for the first time or not when the operation of logging in the client at the terminal is detected;
The acquisition unit is used for acquiring the identifier, the installation time and the starting times of the application program of the preset category installed by the terminal in a preset time period if the terminal does not log in for the first time;
The matching unit is used for matching the acquired identifications of all the application programs of the preset categories according to the corresponding relation between the preset forum tags and the identifications of the application programs, and taking the identifications corresponding to the forum tags as alternative identification groups;
The screening unit is used for taking the identifier of which the starting times meet a first preset condition in the alternative identifier group as a first quasi-push identifier; if the interval between the installation time corresponding to the first quasi-push identifier and the current time is within a preset range, taking the forum tag corresponding to the first quasi-push identifier as a forum tag to be pushed;
And the pushing unit is used for sending the forum tag to be pushed to the client and indicating the client to display pushing information corresponding to the forum tag to be pushed at a preset position of a preset interface.
9. A server comprising a memory and a processor, the memory coupled with the processor; the memory stores instructions that, when executed by the processor, cause the processor to perform the method of any of claims 1-7.
10. A readable storage medium storing program code executable by a processor in a computer, the program code configured to cause the processor to perform the method of any one of claims 1-7.
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| CN104133878A (en) * | 2014-07-25 | 2014-11-05 | 百度在线网络技术（北京）有限公司 | User label generation method and device |
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| CN103391306A (en) * | 2012-05-09 | 2013-11-13 | 北京千橡网景科技发展有限公司 | User interacting method and system based on browser module |
| CN104133878A (en) * | 2014-07-25 | 2014-11-05 | 百度在线网络技术（北京）有限公司 | User label generation method and device |
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