CN107888703B - Information pushing method and device, server and readable storage medium - Google Patents
Information pushing method and device, server and readable storage medium Download PDFInfo
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- CN107888703B CN107888703B CN201711227322.XA CN201711227322A CN107888703B CN 107888703 B CN107888703 B CN 107888703B CN 201711227322 A CN201711227322 A CN 201711227322A CN 107888703 B CN107888703 B CN 107888703B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
the embodiment of the application discloses an information pushing method, an information pushing device, a server and a readable storage medium, and relates to the technical field of information. The method comprises the following steps: acquiring a push request sent by a client, wherein the push request comprises an account of a current login client; acquiring first push content according to a pre-stored advertisement push resource list; acquiring second push content according to a pre-stored personal push resource list corresponding to the account; the first push content and the second push content are sent to the client, the client is instructed to display the display content corresponding to the first push content at a first preset position of a preset interface, and the display content corresponding to the second push content is displayed at a second preset position of the preset interface. The displayed push content is partially from the advertisement, and the other part is from the personal push resource list, but not the content in the single push advertisement list, so that the singleness of the push content is avoided, and the user experience degree is improved.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to an information pushing method, an information pushing apparatus, a server, and a readable storage medium.
background
when a user opens a client of a community or an application center, some applications can be pushed to the user at a corresponding page or a corresponding position of the client, so that the user utilization rate of the client is expected to be improved. However, the applications pushed to the user are too single at present, and cannot meet the personalized requirements of the user.
disclosure of Invention
The application provides an information pushing method, an information pushing device, a server and a readable storage medium, so as to overcome the defects.
In a first aspect, an embodiment of the present application provides an information pushing method, including: acquiring a push request sent by a client, wherein the push request comprises an account number of the client which is logged in currently; acquiring first push content according to a pre-stored advertisement push resource list; acquiring second push content according to a pre-stored personal push resource list corresponding to the account; and sending the first push content and the second push content to the client, indicating the client to display the display content corresponding to the first push content at a first preset position of a preset interface, and displaying the display content corresponding to the second push content at a second preset position of the preset interface.
in a second aspect, an embodiment of the present application further provides an information pushing apparatus, including: the device comprises a first acquisition unit, a second acquisition unit, a third acquisition unit and a pushing unit. The first acquisition unit is used for acquiring a push request sent by a client, wherein the push request comprises an account number of the client which is logged in currently. And the second acquisition unit is used for acquiring the first push content according to a pre-stored advertisement push resource list. And the third acquisition unit is used for acquiring second push content according to a pre-stored personal push resource list corresponding to the account. And the pushing unit is used for sending the first pushing content and the second pushing content to the client, indicating the client to display the display content corresponding to the first pushing content at a first preset position of a preset interface, and displaying the display content corresponding to the second pushing content at a second preset position of the preset interface.
In a third aspect, an embodiment of the present application further provides a server, including a memory and a processor, where the memory is coupled with the processor. The memory stores instructions that, when executed by the processor, cause the processor to: acquiring a push request sent by a client, wherein the push request comprises an account number of the client which is logged in currently; acquiring first push content according to a pre-stored advertisement push resource list; acquiring second push content according to a pre-stored personal push resource list corresponding to the account; and sending the first push content and the second push content to the client, indicating the client to display the display content corresponding to the first push content at a first preset position of a preset interface, and displaying the display content corresponding to the second push content at a second preset position of the preset interface.
In a fourth aspect, embodiments of the present application further provide a readable storage medium storing program code executable by a processor in a computer. The readable storage medium comprises a plurality of instructions configured to cause the processor to perform the above-described method.
according to the information push method, the information push device, the server and the readable storage medium, when a push request is obtained, a first push content is obtained from a pre-stored advertisement push resource list, a second push content is obtained from a personal push resource list corresponding to an account, the first push content and the second push content are sent to the client, so that the display content corresponding to the first push content is displayed at a first preset position of a preset interface of the client, and the display content corresponding to the second push content is displayed at a second preset position of the preset interface. Therefore, one part of the displayed push content comes from the advertisement, the other part comes from the personal push resource list, and the content in the single push advertisement list is not needed, so that the singleness of the push content is avoided, and the user experience degree is improved.
Additional features and advantages of embodiments of the present application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
in order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
fig. 1 shows an application scenario diagram of an information pushing method and apparatus provided in an embodiment of the present application;
FIG. 2 illustrates a schematic diagram of a card display interface provided by an embodiment of the present application;
Fig. 3 shows a flowchart of a method of an information pushing method provided by an embodiment of the present application;
FIG. 4 illustrates a schematic diagram of a card display interface provided by another embodiment of the present application;
FIG. 5 is a block diagram illustrating modules of an information pushing apparatus according to an embodiment of the present disclosure;
Fig. 6 shows a block diagram of a server provided in an embodiment of the present application.
Detailed Description
the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
it should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Referring to fig. 1, an application scenario diagram of an information pushing method and apparatus provided in the embodiment of the present application is shown. As shown in fig. 1, a user terminal 1 and a server 2 are located in a wireless network or a wired network, and the user terminal 1 and the server 2 perform data interaction.
In the embodiment of the present application, the user terminal 1 may be a mobile terminal device, and may include, for example, a smart phone, a tablet computer, an e-book reader, a laptop portable computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.
In some embodiments, the client is installed in the user terminal 1, and may be, for example, an application installed in the user terminal 1. When a user logs in through an account at a client, all information corresponding to the account can be stored in the storage space of the server 2. The server 2 may be an individual server, or a server cluster, or a local server, or a cloud server.
The server is internally pre-stored with a card of the client, and the card can be automatically pushed to a corresponding page of the client when a user opens a certain page or performs certain operation by binding certain interfaces or certain keys and operations of the client. As shown in fig. 2, the display window indicated by a in fig. 2 is a card, and the card in fig. 2 corresponds to an operated button, that is, an "install" button of an application named "express", which is also equivalent to the operation of "install express application" of the card in fig. 2. The card may include content such as application program identification, pictures, content description, and the like, and may also include some buttons, and a user may execute some operations similar to installing and downloading a corresponding application program by clicking the buttons in the card. The purpose of the card is to push some content for the user so that the user can download content of interest to the user in a timely manner.
However, the applications pushed to the user are too single at present, and cannot meet the personalized requirements of the user. Therefore, in order to overcome the technical defects, please refer to fig. 3, an embodiment of the present application provides an information pushing method for improving the diversity of the pushed content. In this embodiment, a server is used as an execution subject to describe an implementation process of the method, and specifically, the method includes: s301 to S304.
S301: the method comprises the steps of obtaining a pushing request sent by a client, wherein the pushing request comprises an account number of the client which is logged in currently.
The client sends the card request information, that is, after the user logs in the client, the client sends the card request information to the server at certain intervals to obtain the card content. The card request information may be sent based on an operation of the user, and specifically, the client may automatically send the card request information after the user enters a certain interface. For example, the user submits an account and a password of the user when logging in, the server receives the account and the password, after the authentication is successful, the client jumps to a user homepage from the login interface, and then the client sends the card request information to the server. Further, the card request information may be card request information sent by a user after operating a certain content on an interface of the client, specifically, when the user triggers a certain operation on a preset interface of the client, an object corresponding to the operation is an operation object, for example, when the user triggers an "install" button of "quick-handed" in fig. 2, the operation object is "quick-handed". The card request information is transmitted after the user has triggered the operation object.
S302: and acquiring the first push content according to a pre-stored advertisement push resource list.
The list of advertisement resources includes an identification of a plurality of first applications that are advertised. The specific address is that a plurality of first application programs are stored in the server, and the first application programs are pushed to the page of the client in the form of advertisements periodically or when the situation that a user browses a certain page is detected. In one embodiment, the first application is tagged with an advertisement tag indicating that the application was pushed in an advertising manner.
Specifically, in the plurality of identifiers of the first application program, an identifier of at least one first application program meeting a first preset condition is searched, and the searched identifier of the first application program is used as first push content. The first application program meeting the first preset condition may be the first application program with the attention degree greater than the first preset value, and the attention degree may be at least one of the installation times or the comment times of the first application program. Taking the attention as the installation times as an example, the first application programs meeting the first preset condition are all sorted according to the installation times from high to low, and N first application programs which are sorted in the top are selected, wherein N is a positive integer greater than or equal to 1. In addition, the identifier of the first application program may be a full name of the first application program, or may be an abbreviation of the first application program.
S303: and acquiring second push content according to a pre-stored personal push resource list corresponding to the account.
The personal pushed resource list is a recommendation list of the application program corresponding to the account, and compared with the advertisement pushed resource list, the personal pushed resource list is a targeted recommendation. The personal resource list comprises a plurality of identifiers of second applications determined based on the interest tags corresponding to the accounts, that is, the second applications in the personal push resource list are related to the interest tags corresponding to the accounts, and the method further comprises determining the personal resource list before acquiring second push content according to the pre-stored personal push resource list corresponding to the accounts. Specifically, according to the pre-stored user data corresponding to the account, acquiring an interest tag corresponding to the account; searching a plurality of application programs corresponding to the interest tag in a preset corresponding relation between the tag and the application programs; and taking the application program with the attention degree meeting a third preset condition in the searched multiple application programs as a second application program.
The user data corresponding to the account may include operation data for downloading, installing, updating, and uninstalling the application program, and also include user information, where the user information includes information such as gender, age, and geographic location of the user, request time corresponding to all installation requests corresponding to the account, and an identifier of the application program corresponding to each installation request.
In some embodiments, the manner of obtaining the user interest tag is to search, in the request time of all the installation requests corresponding to the account, an identifier of an application program corresponding to the installation request, where a time interval between the request time and the current time is within a preset range, and use a tag corresponding to the searched identifier of the application program as the interest tag. Specifically, the request time corresponding to the user installation request can reflect the installation time of the application program installed by the user, and after the installation time of all the application programs installed or being installed by the user is obtained, the time interval between each request time and the current time is obtained. Wherein the current time may be a current system time. The time interval between the time of each installed application and the current time is obtained, and thus, which applications are most recently installed can be obtained. The manner of obtaining the request time with the time interval between the request time and the current time within the preset range is to sort the time intervals corresponding to all the application programs in a descending order, and obtain N time intervals before the sorting, where N is a positive integer. And taking the identifier of the application program corresponding to each of the acquired N time intervals as the identifier to be filtered. And searching a label corresponding to each identifier in the identifiers to be screened in the corresponding relation between the identifiers of the application program and the labels stored in advance, and acquiring the label with the largest number in the searched labels as an interest label.
As another embodiment, a specific embodiment of searching for the identifier of the application program corresponding to the installation request, where the time interval between the request time and the current time is within the preset range, is to sort the time intervals corresponding to all the application programs in a descending order, obtain the identifier with the top ranking, and then use the tag corresponding to the identifier as the interest tag.
It should be noted that the interest tags may be categories corresponding to the application programs.
In other embodiments, the acquiring the interest tag corresponding to the account according to the pre-stored user data corresponding to the account includes: searching a label of an application program with operation data meeting a preset standard in the user operation record corresponding to the account, wherein the user operation record comprises a plurality of application programs and operation data corresponding to each application program; and taking the searched label as an interest label. The user operation record is operation data for downloading, installing, updating, uninstalling and the like of the application program. Specifically, the tags of all the application programs installed by the user in a preset time period are obtained, the tags of the application programs include the categories of the application programs, the installation number of the installed application programs corresponding to each tag is counted, and the tag with the highest installation number is used as an interest tag.
After the interest tag is obtained, a plurality of application programs corresponding to the interest tag are searched in a preset corresponding relation between the tag and the application programs. And taking the application program with the attention degree meeting a third preset condition in the searched multiple application programs as a second application program. Wherein the attention may be the number of times of installation or number of times of review of the application. In this embodiment, the attention may be installation times, and the attention satisfies a specific implementation manner of an application program of a third preset condition, the multiple application programs searched for corresponding to the interest tag are sorted according to a descending order of the installation times, and M application programs sorted in the top are obtained as a second application program, where M is a positive integer.
It should be noted that the sum of M and N is equal to L, where L is the total number of applications in the card. Therefore, in a case where the total number of recommended cards is made constant, one part is composed of the first push content, and the other part is composed of the second push content.
In addition, a specific implementation manner that an application program with the attention degree meeting a third preset condition among the searched multiple application programs is used as a second application program to avoid recommending the installed application programs to the user again is as follows: and taking the application program of which the attention degree meets a third preset condition in the searched multiple application programs as an alternative application program, searching identifiers which are different from the identifiers of the application programs corresponding to the installation request in the identifiers of the alternative application programs, and taking the application program corresponding to the searched identifier as a second application program.
S304: and sending the first push content and the second push content to the client, indicating the client to display the display content corresponding to the first push content at a first preset position of a preset interface, and displaying the display content corresponding to the second push content at a second preset position of the preset interface.
the preset interface may be an interface operated by the user when the user sends the push request through the client. The first preset position and the second preset position are two positions in a preset interface, and as an implementation mode, the first preset position and the second preset position are adjacent, the first preset position is located at the leftmost side of the card, and the second preset position is adjacent to the first preset position. Referring to fig. 4, in fig. 4, a position 401 is a first predetermined position, a position 402 is a second predetermined position, the first predetermined position and the second predetermined position are adjacent to each other, and the first predetermined position is at the leftmost side, where the left side is in the abscissa direction of the pixel coordinate of the picture.
in addition, the display content corresponding to the first push content includes a name of the first application program, a corresponding "install" button for executing an operation of installing the corresponding first application program when the touch is detected, an icon, and the like. Similarly, the display content corresponding to the second push content includes the name of the second application program, a corresponding "install" button, an icon, and the like.
Referring to fig. 5, an embodiment of the present application provides an information pushing apparatus 500 for improving the diversity of pushed contents. In this embodiment, the apparatus is a function module in a server, and specifically, the apparatus includes: a first acquisition unit 501, a second acquisition unit 502, a third acquisition unit 503, and a push unit 504.
A first obtaining unit 501, configured to obtain a push request sent by a client, where the push request includes an account currently logged in the client.
a second obtaining unit 502, configured to obtain the first push content according to a pre-stored advertisement push resource list.
A third obtaining unit 503, configured to obtain the second push content according to a pre-stored personal push resource list corresponding to the account.
The pushing unit 504 is configured to send the first pushing content and the second pushing content to the client, instruct the client to display a display content corresponding to the first pushing content at a first preset position of a preset interface, and display a display content corresponding to the second pushing content at a second preset position of the preset interface.
Further, the system can further comprise a personal resource acquisition unit, which is used for acquiring the interest tag corresponding to the account according to the pre-stored user data corresponding to the account; searching a plurality of application programs corresponding to the interest tag in a preset corresponding relation between the tag and the application programs; and taking the application program with the attention degree meeting a third preset condition in the searched multiple application programs as a second application program.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
referring to fig. 6, a server is provided based on the above method and apparatus. The server 600 comprises a memory 602 and a processor 601, wherein the memory 602 is coupled with the processor 601; the memory 602 stores instructions that, when executed by the processor 601, cause the processor 601 to perform the above-described method.
The memory 602 may be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by operating the software programs and modules stored in the memory 602. The memory 602 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 602 may further include memory located remotely from the processor 601, which may be connected to the processor via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
To sum up, the information push method, the information push device, the information push server and the readable storage medium provided by the embodiment of the application acquire the push request, acquire the first push content from the pre-stored advertisement push resource list, acquire the second push content from the personal push resource list corresponding to the account, and send the first push content and the second push content to the client, so that the display content corresponding to the first push content is displayed at the first preset position of the preset interface of the client, and the display content corresponding to the second push content is displayed at the second preset position of the preset interface. Therefore, one part of the displayed push content comes from the advertisement, the other part comes from the personal push resource list, and the content in the single push advertisement list is not needed, so that the singleness of the push content is avoided, and the user experience degree is improved.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
the logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
it should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
it will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (6)
1. An information pushing method, comprising:
Acquiring a push request sent by a client, wherein the push request comprises an account number of the client which is logged in currently;
Acquiring first push content according to a pre-stored advertisement resource list, wherein the advertisement resource list comprises a plurality of identifiers of first application programs pushed in an advertisement mode;
Acquiring pre-stored user data corresponding to the account, wherein the user data comprises request time corresponding to all installation requests sent by the client and an identifier of an application program corresponding to each installation request;
acquiring the time interval between each request time and the current time in the request time of all installation requests corresponding to the account;
Sorting time intervals corresponding to all application programs in a descending order to obtain N time intervals in the front of the sorting, wherein N is a positive integer;
Taking the identifier of the application program corresponding to each of the obtained N time intervals as an identifier to be screened;
In the corresponding relation between the pre-stored application program identification and the label, searching the label corresponding to each identification in the identification to be screened, and acquiring the label with the largest quantity in the searched labels as an interest label;
searching a plurality of application programs corresponding to the interest tag in a preset corresponding relation between the tag and the application programs;
Taking an application program of which the attention degree meets a third preset condition in the searched application programs as a second application program;
Searching at least one identifier of the second application program meeting a second preset condition from the identifiers of the plurality of second application programs, and taking the searched identifier of the second application program as second push content;
Will first propelling movement content and second propelling movement content send to the customer end instructs the customer end to show in the first preset position department on presetting the interface the display content that first propelling movement content corresponds, and the second of presetting the interface is preset position department and is shown the display content that second propelling movement content corresponds, wherein, first preset position with the second is preset the position and is all located the card, just the card is in show in presetting the interface, wherein, first preset position is located the leftmost side of card, and the second is preset the position and is adjacent with first preset position.
2. the method of claim 1, wherein obtaining the first push content according to a pre-stored advertisement resource list comprises:
and searching for at least one identifier of the first application program meeting a first preset condition from the identifiers of the plurality of first application programs, and taking the searched identifier of the first application program as first push content.
3. The method according to claim 1, wherein the step of regarding an application, of the searched applications, whose attention degree satisfies a third preset condition as a second application comprises:
taking an application program of which the attention degree meets a third preset condition in the searched application programs as an alternative application program;
Searching identifiers with different identifiers of the application programs corresponding to the installation request in the identifiers of the alternative application programs;
And taking the application program corresponding to the searched identifier as a second application program.
4. An information pushing apparatus, comprising:
The system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a push request sent by a client, and the push request comprises an account number of the client which is currently logged in;
The second acquisition unit is used for acquiring the first push content according to a prestored advertisement resource list, and the advertisement resource list comprises a plurality of identifiers of the first application programs pushed in an advertisement mode;
A personal resource obtaining unit, configured to obtain pre-stored user data corresponding to the account, where the user data includes request time corresponding to all installation requests sent by the client and an identifier of an application program corresponding to each installation request; acquiring the time interval between each request time and the current time in the request time of all installation requests corresponding to the account; sorting time intervals corresponding to all application programs in a descending order to obtain N time intervals in the front of the sorting, wherein N is a positive integer; taking the identifier of the application program corresponding to each of the obtained N time intervals as an identifier to be screened; in the corresponding relation between the pre-stored application program identification and the label, searching the label corresponding to each identification in the identification to be screened, and acquiring the label with the largest quantity in the searched labels as an interest label; searching a plurality of application programs corresponding to the interest tag in a preset corresponding relation between the tag and the application programs; taking an application program of which the attention degree meets a third preset condition in the searched application programs as a second application program;
A third obtaining unit, configured to search, among the identifiers of the plurality of second applications, for an identifier of at least one second application that meets a second preset condition, and use the searched identifier of the second application as second push content;
The pushing unit is used for sending the first pushing content and the second pushing content to the client, indicating that the client displays the display content corresponding to the first pushing content at a first preset position of a preset interface and displays the display content corresponding to the second pushing content at a second preset position of the preset interface, wherein the first preset position and the second preset position are both located in the card, the card is displayed in the preset interface, the first preset position is located at the leftmost side of the card, and the second preset position is adjacent to the first preset position.
5. A server comprising a memory and a processor, the memory coupled with the processor; the memory stores instructions that, when executed by the processor, cause the processor to perform the method of any of claims 1-3.
6. A readable storage medium storing program code executable by a processor in a computer, the program code configured to cause the processor to perform the method of any one of claims 1-3.
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| CN110381102B (en) * | 2018-04-13 | 2022-09-13 | 腾讯科技（深圳）有限公司 | Task information processing method and device, storage medium and electronic device |
| CN108833489B (en) * | 2018-05-24 | 2020-08-04 | 腾讯科技（深圳）有限公司 | Data pushing and processing method and device for vehicle cloud platform |
| JP7155698B2 (en) * | 2018-07-18 | 2022-10-19 | オムロンヘルスケア株式会社 | Information processing device, information processing method and program for information processing |
| CN109561149B (en) * | 2018-11-28 | 2019-10-15 | 腾讯科技（深圳）有限公司 | Data processing method, device and storage medium |
| CN110032678B (en) * | 2019-04-08 | 2023-08-25 | 腾讯科技（深圳）有限公司 | Service resource pushing method and device, storage medium and electronic device |
| CN110086877B (en) * | 2019-04-30 | 2022-10-21 | 上海连尚网络科技有限公司 | Application program sharing and information sharing display method, device, equipment and medium |
| CN110287408A (en) * | 2019-05-23 | 2019-09-27 | 上海拍拍贷金融信息服务有限公司 | A kind of method and system customizing push financial product |
| CN112561553A (en) * | 2019-09-26 | 2021-03-26 | 北京字节跳动网络技术有限公司 | Content distribution method, server and storage medium |
| CN111144952A (en) * | 2019-12-31 | 2020-05-12 | 随手(北京)信息技术有限公司 | Advertisement recommendation method, device, server and storage medium based on user interests |
| CN111581366B (en) * | 2020-05-09 | 2023-08-29 | 北京百度网讯科技有限公司 | User intention determining method, device, electronic equipment and readable storage medium |
| CN114554257A (en) * | 2020-06-30 | 2022-05-27 | 百度在线网络技术（北京）有限公司 | Resource allocation method, device, electronic equipment and storage medium |
| CN113486251A (en) * | 2021-07-29 | 2021-10-08 | 北京字节跳动网络技术有限公司 | Information display method and device and computer storage medium |
| CN113850633B (en) * | 2021-11-30 | 2022-04-19 | 荣耀终端有限公司 | Information pushing method and device |
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