CN113486251A

CN113486251A - Information display method and device and computer storage medium

Info

Publication number: CN113486251A
Application number: CN202110866269.8A
Authority: CN
Inventors: 张杏雯; 李精峰; 姚填佳
Original assignee: Beijing ByteDance Network Technology Co Ltd
Current assignee: Beijing ByteDance Network Technology Co Ltd
Priority date: 2021-07-29
Filing date: 2021-07-29
Publication date: 2021-10-08

Abstract

The present disclosure provides a method, an apparatus and a computer storage medium for information display, wherein the method comprises: responding to the first trigger operation, and displaying description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page; and responding to the trigger aiming at any first multimedia resource information card, and acquiring and displaying the first multimedia resource corresponding to the first multimedia resource information card. The method comprises the steps that the user recommendation times corresponding to all multimedia resources are counted, and the multimedia resources which are matched with interest points of target users and have more corresponding user recommendation times are pushed to the target users; because the user recommendation frequency reflects the high-quality degree of the multimedia resources to a certain extent, by recommending a plurality of multimedia resources which are matched with the interest points of the target user and have more user recommendation frequencies for the target user, the requirement of personalized recommendation is met, and the probability and the information quantity of the target user for acquiring the high-quality information are improved.

Description

Information display method and device and computer storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a method and an apparatus for displaying information, and a computer storage medium.

Background

With the continuous development of internet technology, it has become a major trend to acquire various information on terminal applications or websites. Information can be generally pushed to a user in a push mode so that the user can know more information. However, the quality of the information pushed for the user currently is poor; therefore, how to push better quality information to the user has become a problem to be solved urgently.

Disclosure of Invention

The embodiment of the disclosure at least provides an information display method, an information display device and a computer storage medium.

In a first aspect, an embodiment of the present disclosure provides an information displaying method, including:

responding to a first trigger operation, and displaying description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page; the target vertical type is determined based on interactive data, and a first multimedia resource corresponding to the first multimedia resource information card is determined at least according to the user recommendation times;

responding to the trigger aiming at any one first multimedia resource information card, and acquiring and displaying a first multimedia resource corresponding to the first multimedia resource information card; the first multimedia resource comprises an interactive identification corresponding to the target vertical class.

In one possible embodiment, the method further comprises:

displaying a recommendation identifier on a display page of the media content to be recommended;

responding to the interactive operation aiming at the recommendation identification, and displaying and viewing indication information; the viewing indication information is used for indicating that more recommended media content is viewed;

the responding to the first trigger operation, displaying the description information representing the target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page, comprising:

responding to the trigger operation aiming at the viewing indication information, and displaying description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a skipped page; and the first multimedia resource information card shows the user recommendation times.

In a possible implementation manner, after receiving the interactive operation for the recommendation identification, the method further includes:

and displaying the updated user recommendation times corresponding to the media content to be recommended at a position corresponding to the recommendation identification in the display page of the media content to be recommended.

In a possible implementation manner, while showing description information characterizing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page, the method further includes:

displaying at least two recommendation labels; the at least two recommendation labels comprise a first recommendation label corresponding to each target vertical class and at least one other recommendation label;

and responding to the trigger aiming at the first recommendation label, and displaying the description information representing the target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page.

In a possible implementation manner, the target vertical class includes a plurality of sub-vertical classes, and the displaying, in a page, description information representing the target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class includes:

displaying the description information of the target vertical class or the description information of the target sub-vertical class in the target vertical class and a first multimedia resource information card under the plurality of sub-vertical classes in a page; the target sub-verticals are the sub-verticals with the highest matching degree in the plurality of sub-verticals determined based on the interactive data; the number of the first multimedia resource information cards under the target sub-verticals is more than that of the first multimedia resource information cards under other sub-verticals in the plurality of sub-verticals; the first multimedia resource information card comprises description information of corresponding sub-verticals.

In one possible embodiment, the target vertical class is determined according to the following steps:

determining the target vertical class according to the vertical class to which the to-be-multimedia resource triggered by the first trigger operation belongs; and/or the presence of a gas in the gas,

and determining a target vertical class matched with the interest point of the target user according to the interactive data of the target user.

In a possible implementation manner, the other recommended tags include a second recommended tag, and the second recommended tag is determined based on interaction data of different users; the method further comprises the following steps:

responding to the trigger aiming at the second recommendation label, acquiring attribute information of each multimedia resource under multiple dimensions, and sequencing a second multimedia resource information card corresponding to each multimedia resource; the multiple dimensions at least comprise user recommendation times and the belonged verticality;

and displaying each second multimedia resource information card according to the sequencing result.

In a second aspect, an embodiment of the present disclosure provides an information displaying apparatus, including:

the first display module is used for responding to a first trigger operation and displaying description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page; the target vertical type is determined based on interactive data, and a first multimedia resource corresponding to the first multimedia resource information card is determined at least according to the user recommendation times;

the second display module is used for responding to the trigger aiming at any one first multimedia resource information card and acquiring and displaying a first multimedia resource corresponding to the first multimedia resource information card; the first multimedia resource comprises an interactive identification corresponding to the target vertical class.

In a possible embodiment, the apparatus further comprises: the third display module is used for displaying the recommendation identification on a display page of the media content to be recommended; responding to the interactive operation aiming at the recommendation identification, and displaying and viewing indication information; the viewing indication information is used for indicating that more recommended media content is viewed;

the first presentation module, when responding to the first trigger operation and presenting description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page, is specifically configured to: responding to the trigger operation aiming at the viewing indication information, and displaying description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a skipped page; and the first multimedia resource information card shows the user recommendation times.

In a possible implementation manner, after receiving the recommendation identifier, the third presentation module is further configured to present, in a presentation page of the media content to be recommended, the updated user recommendation times corresponding to the media content to be recommended at a position corresponding to the recommendation identifier.

In a possible implementation manner, the first presentation module is further configured to present at least two types of recommendation tags while performing presentation of description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page; the at least two recommendation labels comprise a first recommendation label corresponding to each target vertical class and at least one other recommendation label;

the first presentation module, when executing presentation of description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page, is specifically configured to: and responding to the trigger aiming at the first recommendation label, and displaying the description information representing the target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page.

In a possible implementation manner, the target vertical class includes a plurality of sub-vertical classes, and the first presentation module, when performing presentation of description information representing the target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page, is specifically configured to:

In one possible embodiment, the target vertical class is determined according to the following steps: determining the target vertical class according to the vertical class to which the to-be-multimedia resource triggered by the first trigger operation belongs; and/or determining a target vertical class matched with the interest point of the target user according to the interactive data of the target user.

In a possible implementation manner, the other recommended tags include a second recommended tag, and the second recommended tag is determined based on interaction data of different users; the device further comprises: the fourth display module is used for responding to the trigger aiming at the second recommendation label, acquiring the sorting result after sorting the second multimedia resource information cards corresponding to the multimedia resources based on the attribute information of the multimedia resources under multiple dimensions; the multiple dimensions at least comprise user recommendation times and the belonged verticality; and displaying each second multimedia resource information card according to the sequencing result.

According to the method, the device and the computer storage medium for information display provided by the embodiment of the disclosure, after a user performs a first trigger operation, description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class can be acquired; the target vertical type represents a vertical type matched with the interest point of the user, and the first multimedia resource information card is determined based on the user recommendation times corresponding to the first multimedia resource; therefore, the user recommendation frequency reflects the high-quality degree of the multimedia resources to a certain extent, and the target user is recommended with the multimedia resources which are matched with the interest points of the target user and have more user recommendation frequencies, so that the requirement of personalized recommendation is met, and the probability and the information quantity of the target user for obtaining high-quality information are improved. In addition, based on the embodiment of the disclosure, the first multimedia resource which is interested by the user and has more recommended times can be pushed to the user in the form of the first multimedia resource information card under the integrated target vertical category, the user can acquire the first multimedia resource integrated by the first multimedia resource information card after triggering the first multimedia resource information card, the user can acquire richer information content only by simple interactive operation, and the efficiency of acquiring information by the user is improved.

In order to make the aforementioned objects, features and advantages of the present disclosure more comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for use in the embodiments will be briefly described below, and the drawings herein incorporated in and forming a part of the specification illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the technical solutions of the present disclosure. It is appreciated that the following drawings depict only certain embodiments of the disclosure and are therefore not to be considered limiting of its scope, for those skilled in the art will be able to derive additional related drawings therefrom without the benefit of the inventive faculty.

FIG. 1 is a flow chart illustrating a method of information presentation provided by an embodiment of the present disclosure;

FIG. 2 is a schematic diagram of a presentation page including a detailed page of media content identified by a recommendation in a method of information presentation provided by an embodiment of the present disclosure;

FIG. 3 is a schematic diagram of another presentation page including a detailed page of media content identified by a recommendation in a method of information presentation provided by an embodiment of the present disclosure;

FIG. 4 is a schematic diagram of a presentation page including a detail page for viewing media content indicating information in a method of information presentation provided by an embodiment of the present disclosure;

fig. 5 is a schematic diagram illustrating a presentation page including a first multimedia asset information card in the method for information presentation provided by the embodiment of the present disclosure;

fig. 6 is a schematic diagram illustrating a home page display page in the method for displaying information provided by the embodiment of the present disclosure;

fig. 7 is a schematic diagram illustrating another presentation page including a first multimedia resource information card in the method for information presentation provided by the embodiment of the disclosure;

fig. 8 is a schematic diagram illustrating a presentation page including a second multimedia asset information card in the method for information presentation provided by the embodiment of the present disclosure;

fig. 9 is a schematic diagram illustrating a presentation page including a first multimedia resource information card in the method for information presentation provided by the embodiment of the present disclosure;

fig. 10 is a schematic diagram illustrating a presentation page of aggregated media content in a method of information presentation provided by an embodiment of the present disclosure;

FIG. 11 illustrates a flow chart of another method of information presentation provided by an embodiment of the present disclosure;

FIG. 12 is a schematic diagram of an information presentation apparatus provided by an embodiment of the present disclosure;

fig. 13 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present disclosure more clear, the technical solutions of the embodiments of the present disclosure will be described clearly and completely with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, not all of the embodiments. The components of embodiments of the present disclosure, as generally described and illustrated herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the disclosure without making creative efforts, shall fall within the protection scope of the disclosure.

Research shows that the quality of information pushed to a user at present is poor; based on this, the embodiment of the present disclosure provides an information display method, an information display device, and a computer storage medium, which push, for a target user, a multimedia resource that is matched with an interest point of the target user and has a large number of corresponding user recommendation times by counting user recommendation times corresponding to each multimedia resource; because the user recommendation frequency reflects the high-quality degree of the multimedia resources to a certain extent, the target user is recommended with the multimedia resources which are matched with the interest points of the target user and have more user recommendation frequencies, so that the requirement of personalized recommendation is met, and the probability and the information quantity of the target user for obtaining high-quality information are improved. In addition, the first multimedia resource which is interested by the user and has more recommended times can be pushed to the user in the form of the first multimedia resource information card under the integrated target vertical category, the first multimedia resource integrated by the first multimedia resource information card can be obtained after the user triggers the first multimedia resource information card, the user can obtain richer information content only by simple interaction operation, and the efficiency of obtaining information by the user is improved.

The defects existing in the above solutions and the proposed solutions are the results of the inventor after practice and careful study, therefore, the discovery process of the above problems and the proposed solutions of the present disclosure to the above problems should be the contribution of the inventor in the process of the present disclosure.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.

In order to facilitate understanding of the embodiments of the present disclosure, first, a detailed description is given to an information displaying method disclosed in the embodiments of the present disclosure, where an execution subject of the information displaying method provided in the embodiments of the present disclosure is generally a computer device with certain computing capability, and the computer device includes, for example: a terminal device, which may be a User Equipment (UE), a mobile device, a User terminal, a cellular phone, a cordless phone, a Personal Digital Assistant (PDA), a handheld device, a computing device, a vehicle mounted device, a wearable device, or a server or other processing device. In some possible implementations, the method of information presentation may be implemented by a processor calling computer readable instructions stored in a memory.

The following describes the method for displaying information provided by the embodiment of the present disclosure by taking the execution subject as the terminal device.

Referring to fig. 1, which is a flowchart of a method for displaying information provided in the embodiment of the present disclosure, the method includes steps S101 to S102, where:

s101, responding to a first trigger operation, and displaying description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page; the target vertical type is determined based on interactive data, and the first multimedia resource corresponding to the first multimedia resource information card is determined at least according to the user recommendation times.

It should be noted that, in the embodiments of the present disclosure, the multimedia resource, that is, the multimedia content; the multimedia resources may include, but are not limited to, at least one of text, pictures, video, and audio, for example.

In a specific implementation, the first trigger operation may be a trigger operation for any function entry that triggers presentation of the first multimedia asset information card, for example, a first recommendation tag (for example, "choose you") may be presented in a home menu bar of the target application, and after the target user triggers the first recommendation tag, the presentation page on which each first multimedia asset information card is presented may be entered. For another example, a function entry that can enter the presentation page of each first multimedia resource information card may be provided in the detail page of each to-be-multimedia resource, where the function entry may be initially presented in the detail page of the to-be-multimedia resource, or may be presented after triggering the related content (for example, triggering a "recommendation identifier" in the detail page, see the following description). Here, the first trigger operation may include at least one of a plurality of click operations such as long-press, single-click, double-click, and the like.

In a specific implementation, the recommendation identifier may be displayed in a display page of any media content to be recommended (i.e., a detail page of the multimedia resource to be recommended, which will not be described again); here, there are various ways to enter the presentation page of the media content to be recommended, for example, the user may enter through searching, may enter through triggering an information card in an information flow page under any recommendation tag, may enter through triggering a recommendation link, and the like.

And after the user triggers the recommendation identifier in the display page of the media content to be recommended, the terminal equipment responds to the interactive operation aiming at the recommendation identifier and displays and views the indication information.

The recommendation identifier is used for prompting the user to click so as to increase the user recommendation times corresponding to the media content to be recommended; the recommendation identifier may include, but is not limited to, at least one of a picture identifier, a text identifier, a symbol identifier, and a number identifier; the interactive operation is used for representing the trigger operation of the recommendation identifier in the presentation page of the media content to be recommended, and the interactive operation can comprise but is not limited to at least one of multiple click operations such as long press, double click, single click and the like; the viewing indication information is used for indicating the user to view more recommended media content, and may include, but is not limited to, at least one of various types of information such as pictures, words, symbols, voice, and the like, for example, the word information of "view more high-quality content".

Here, to avoid that the user is not aware of the role of the recommendation identifier, the text content of the guidance may be displayed at the corresponding position of the recommendation identifier, for example, "click on the help text top list to let more people see the high-quality content. Specifically, the number of times that the same user sees the recommendation identifier may be counted, and if the number of times that the same user sees the recommendation identifier in the detail pages of different media contents is less than a preset number of times (here, after the user opens the application, each time the detail page of one media content is opened, and slides to a position where the recommendation identifier is displayed, it is counted that the recommendation identifier is seen once), the guidance information corresponding to the recommendation identifier may be displayed to the user while the recommendation identifier is displayed; after the same user sees the recommendation identifier in the detail pages of different media contents for a preset number of times, only the recommendation identifier can be displayed, and the guide information corresponding to the recommendation identifier is not displayed; here, the preset number of times may be set according to actual needs, for example, set to 3 times, and is not limited specifically here.

In a specific implementation, a time length of the guidance information being displayed in the same media content may also be set; if the duration of the recommendation identifier displayed in a media content detail page exceeds the preset duration, the display of the guide information can be cancelled, and more display space is saved for displaying other content; here, the preset time period may be set according to actual needs, for example, may include 3 seconds, and is not limited specifically here.

In a specific implementation, when a media content is not recommended by any user, the recommendation identifier displayed in the detail page of the media content may include an icon and text prompt information; if the media content is already recommended by other users, the number of times of user recommendation can be displayed while the icon of the recommendation mark displayed in the detail page of the media content is displayed, so that the current user knows the number of times of the media content recommended by other users. In the case where the media content has not been recommended, the number of recommendations may not be displayed, and other identifiers (e.g., "top list") may be used instead.

For example, if the media content 1 has been recommended by other users, and the user a never sees the recommendation identifier in the detail page of any media content; when a user triggers an information card of media content 1, the information card of the media content 1 enters a detail page of the media content 1, and a display page of the detail page of the specific media content 1 is as shown in fig. 2, taking a terminal device as a mobile phone as an example, the display page includes title information, an avatar, an author name, a release time, and detail information of the media content 1, a "focus" touch area for indicating that the user focuses on the author, and a recommendation identifier including an icon and a text (the icon of the recommendation identifier is represented by a "fist" icon in fig. 2, and the text of the recommendation identifier in fig. 2 may include a "top list"), and function prompt information corresponding to the recommendation identifier (the function prompt information in fig. 2 may include "click-assisted" top list here to let more people see high-quality content ").

Illustratively, if the media content 1 has been recommended by other users, the recommended times of the media content 1 are shown at the position corresponding to the recommendation identifier in the detail page of the media content 1, if the duration of the recommendation identifier viewed by the user a in the detail page of the media content 1 is longer than the preset duration, only the recommendation identifier is shown in the detail page of the media content 1, and the display page of the detail page of the specific media content 1 is as shown in fig. 3, taking the terminal device as a mobile phone as an example, the display page includes title information, an author head portrait, an author name, a publishing time, and detail information of the media content 1, a "concern" touch area for indicating that the user concerns the author, a recommendation identifier (an icon representing the recommendation identifier by a "fist" icon in fig. 3) including an icon, and a user recommendation frequency corresponding to the media content.

Specifically, the user triggers a recommendation identifier in a display page of the media content to be recommended, and the terminal device responds to an interactive operation aiming at the recommendation identifier to display viewing indication information for indicating the user to view more recommended media content.

In addition, after the user triggers the recommendation identifier, the client of the terminal device reports the recommended times of the to-be-recommended multimedia resource to the server, so that the server updates the counted recommended times of the to-be-recommended media content, for example, after the user triggers the recommendation identifier, the recommended times of the user corresponding to the to-be-recommended media content can be increased by one, and the updated recommended times of the user can be obtained; after the updated user recommendation times are determined, the updated user recommendation times corresponding to the media content to be recommended may be displayed at a position corresponding to the recommendation identifier in the display page of the media content to be recommended.

For example, if the user a triggers the recommendation identifier in the detail page of the media content 1 in fig. 2 or fig. 3, viewing indication information indicating that the user a views more recommended media content may be displayed to the user, and the updated user recommendation times may be displayed to the user a; after the specific user a triggers the recommendation identifier in the detail page of the media content 1 in fig. 2 or fig. 3, as shown in fig. 4, taking a terminal device as a mobile phone as an example, the presentation page of the detail page of the media content 1 may include title information, an avatar, an author name, release time, the detail content of the media content 1, the recommendation identifier including an icon (the icon of the recommendation identifier is represented by a "fist" icon in fig. 4), updated user recommendation times corresponding to the media content, and viewing indication information (the viewing indication information in fig. 4 may include "assisted loading board to view more high-quality content").

In a specific implementation, after the viewing indication information for indicating the user to view more recommended media content is presented, the user may trigger the viewing indication information, and after the user triggers the viewing indication information, the terminal device responds to a triggering operation for the viewing indication information, and presents the description information of the target vertical class and the plurality of first multimedia resource information cards corresponding to the target vertical class in the skipped page.

Wherein, the vertical category is used for characterizing the field to which the media content belongs, and may include, but is not limited to, at least one of internet, military, entertainment, science and technology, etc.; the description information of the target vertical class represents information describing the target vertical class, and may include, but is not limited to, at least one of characters, symbols and pictures; the first multimedia resource information card is generated based on a first multimedia resource, and at least one of a title, user recommendation times, comment times, a theme picture, author information and the like of the first multimedia resource can be displayed in the first multimedia resource information card; wherein the author information may include at least one of an author avatar, an author name, and an author tag.

Here, the first multimedia resource is determined according to media content attribute information corresponding to each multimedia resource (i.e., multimedia content, which will not be described in detail below); the media content attribute information at least comprises the user recommendation times and the affiliated verticals, and in addition, the media content attribute information also can comprise user behavior data, author attribute information corresponding to the media content and the publishing time of the media content, and the high-quality media content can be recommended for the user in a personalized way by integrating the information. The specific method for determining the first multimedia resource is shown in the following S1101-S1103.

In a specific implementation, the target verticals can be determined according to, but not limited to, at least one of the following A1-A2:

a1, determining a target vertical class according to the vertical class to which the media content to be recommended triggered belongs by the first triggering operation.

For example, the vertical class to which the media content to be recommended triggered by the user belongs may be taken as the target vertical class.

And A2, determining a target vertical class matched with the interest point of the target user according to the interactive data of the target user.

The interaction data of the target user may include, but is not limited to: and at least one of the vertical class to which each media content browsed by the target user belongs, the search data of the target user and the comment data of the target user.

For example, the target vertical class matching the interest point of the target user may be determined according to at least one of the vertical class of each media content browsed by the target user, search data of the target user, and comment data of the target user.

In one embodiment, when a target user frequently browses media content under a certain vertical category, the vertical category may be used as a target vertical category matched with a target user interest point, and specifically, the number of media content browsed by the target user under each vertical category may be determined based on the vertical category to which each media content browsed by the target user belongs; and taking the vertical class containing the media contents browsed by the target user and the number of which is larger than a preset number threshold value as a target vertical class. The preset number threshold may be defined according to actual needs, and is not specifically limited herein.

In another embodiment, when a target user frequently searches for content associated with a certain vertical class, the vertical class is used as a target vertical class matched with the interest point of the target user, and specifically, the search content of the target user can be analyzed to determine the vertical class to which each search content belongs; and based on the searching times of searching related contents by each vertical target user, taking the vertical with the searching times larger than a preset searching time threshold value as a target vertical. The preset search time threshold may be set according to actual needs, and is not specifically limited herein.

In another embodiment, when a target user frequently reviews content associated with a certain vertical class, the vertical class is taken as a target vertical class matched with the interest point of the target user, and specifically, the review content of the target user can be analyzed to determine the vertical class of each review content; and taking the vertical class with the comment times larger than a preset comment time threshold as the target vertical class based on the comment times of the target user comment on the related content under each vertical class. The preset number of times of comment threshold may be set according to actual needs, and is not particularly limited herein.

Illustratively, after the user a triggers the viewing indication information in fig. 4, the description information of the target vertical class and the plurality of first multimedia resource information cards corresponding to the target vertical class are acquired and displayed, a specific display page may be as shown in fig. 5, where the description information of the target vertical class, which is shown in fig. 5 and is matched with the interest point of the user a, is "internet", and the plurality of first multimedia resource information cards corresponding to the "internet" vertical class, and the author head portrait, author name, title, user recommendation times, comment times, and theme picture of the first multimedia resource contained in each first multimedia resource information card.

In a possible implementation manner, the first trigger operation may further include a trigger operation of the user on the first recommendation tag in a home tab bar of the target application; here, the first recommendation tag may include "choose for you".

Specifically, after the user triggers the first recommendation tag, the terminal device responds to the first triggering operation of the user on the first recommendation tag, and obtains and displays description information of a target vertical class matched with the interest point of the target user and a plurality of first multimedia resource information cards corresponding to the target vertical class.

For example, as shown in fig. 6, taking a terminal device as a mobile phone as an example, a display page of a home page of a target application may include multiple tabs of "choose for you" and information cards corresponding to multiple multimedia resources under a default selected "focus" tab, where the default selected "focus" tab may be highlighted in a manner of being blackened and underlined; after the user a triggers "choose you carefully" (i.e. the first recommended label), the description information of the target vertical class matching the interest point of the user a, which is "internet", and the plurality of first multimedia resource information cards corresponding to the "internet" vertical class may be obtained and presented, and a specific presentation page may be as shown in fig. 5.

In a specific implementation, in response to the first trigger operation, the terminal device may display, in the page, the description information representing the target vertical class and the plurality of first multimedia resource information cards corresponding to the target vertical class, and at the same time, may also display a first recommendation tag corresponding to the target vertical class ("for you pick"), and at least one other recommendation tag unrelated to the target vertical class (such as "platform pick").

The first recommendation label is used for indicating that the user acquires identification information of a first multimedia resource matched with the interest point of the user, and may include text information, such as description information of "choose for you" or "recommend for you" or any target vertical type; other recommended tags may include a second recommended tag determined based on interaction data of different users, the second recommended tag being used to instruct the user to obtain more identifying information of the premium content, such as "platform culling"; the interaction data may include, but is not limited to, the number of user recommendations and the associated verticals.

Specifically, the terminal device responds to a trigger operation for viewing indication information or a trigger operation for a first recommendation label in a tab bar of a home page of a target application, obtains description information of a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class, obtains attribute information of each multimedia resource in multiple dimensions, sorts second multimedia resource information cards corresponding to each multimedia resource according to the sorting result, and displays the first recommendation label, the second recommendation label and the plurality of first multimedia resource information cards under the default selected first recommendation label.

The attribute dimensions at least comprise user recommendation times and the vertical categories of the attribute dimensions; here, the sorting of the second multimedia resource information cards corresponding to the multimedia resources based on the user recommendation times and/or the vertical categories of the multimedia resources may include, but is not limited to, at least one of the following B1 to B2:

and B1, sorting the second multimedia resource information cards corresponding to the multimedia resources according to the descending order of the user recommendation times of the multimedia resources.

B2, according to the vertical categories of the multimedia resources, determining the target multimedia resources contained in the target vertical categories matched with the interest points of the target users, arranging the second multimedia resource information cards corresponding to the target multimedia resources in front of the second multimedia resource information cards corresponding to other multimedia resources except the target multimedia resources in the multimedia resources, and arranging the second multimedia resource information cards corresponding to the target multimedia resources according to the descending order of the user recommendation times of the target multimedia resources, and meanwhile, arranging the second multimedia resource information cards corresponding to the other multimedia resources according to the descending order of the user recommendation times of the other multimedia resources.

In a specific implementation, after the user triggers the second recommendation tag, the terminal device may respond to the triggering operation for the second recommendation tag, and display each second multimedia resource according to the sorting result of the second multimedia resource card corresponding to each multimedia resource.

Here, the second multimedia resource information card may display, but is not limited to, user recommendation times, comment times, theme pictures, and author information corresponding to the multimedia resource; the author information may include, but is not limited to, at least one of an author avatar, an author name, and an author tag.

For example, after the user a triggers the viewing indication information in fig. 4, or triggers the first recommendation tag "as you choose" in fig. 6, if the description information of the target vertical class matching the user interest point includes "internet", a specific presentation page may be as shown in fig. 7, in which a first recommendation tag (i.e., "as you choose") and a second recommendation tag (i.e., "platform choose"), and the description information of the target vertical class "internet", and a plurality of first multimedia resource information cards under the first recommendation tag selected by default, and the head portrait, the author name, the title, the number of user recommendations, the number of comments, and the theme picture of the first multimedia resource contained in each first multimedia resource information card are presented in fig. 7; here, the first recommended label selected by default may be highlighted, colored, or the like.

After the user a triggers the second recommendation tag in fig. 7, the plurality of second multimedia resource information cards under the second recommendation tag may be displayed to the user a according to the sorting result, a specific display page may be as shown in fig. 8, taking a terminal device as a mobile phone as an example, the display page may include the first recommendation tag (i.e., "you pick"), the second recommendation tag (i.e., "platform pick"), the plurality of second multimedia resource information cards under the second recommendation tag, and an author head portrait, an author name, a title, user recommendation times, comment times, and a theme picture of a multimedia resource contained in each second multimedia resource information card; here, the currently selected second recommended label may be highlighted, labeled with a color, or the like; here, the plurality of second multimedia resource information cards under the second recommendation label are arranged from large to small according to the user recommendation times corresponding to each second multimedia resource information card, and the identifier with the largest user recommendation time is displayed in the second multimedia resource information card with the largest user recommendation time, and in fig. 8, the identifier with the largest user recommendation time is represented by "No. 1".

In one possible implementation, the target vertical class may include a plurality of sub-vertical classes, and the sub-vertical classes are used to characterize the associated vertical classes included in the target vertical class; for example, if the target vertical category is entertainment, the plurality of sub-vertical categories included under the target vertical category may include: the entertainment-related vertical categories of all dimensions such as star, TV play, movies, art and the like; for another example, if the target vertical class is the internet, the plurality of sub-vertical classes included in the target vertical class may include various internet-related vertical classes such as an internet large factory, internet development, and internet technology.

Specifically, the terminal device responds to the first trigger operation, and displays description information of the target vertical class or description information of a target sub-vertical class in the target vertical class, and a first multimedia resource information card under a plurality of sub-vertical classes contained in the target vertical class in a page.

The target sub-verticals are the sub-verticals with the highest matching degree among the plurality of sub-verticals determined based on the interaction data, wherein the interaction data may include, but is not limited to, at least one of praise amount, comment amount, forwarding amount and recommended times of the user; in a possible implementation manner, the target sub-verticals are the sub-verticals with the maximum user recommendation times determined based on the recommended times of the users of the first multimedia resources corresponding to the sub-verticals; the number of the first multimedia resource information cards under the target sub-verticals is more than that of the first multimedia resource information cards under other sub-verticals in the plurality of sub-verticals; each first multimedia resource information card comprises description information of a corresponding sub-vertical class; the description information of the sub-verticality may include, but is not limited to, at least one of a picture, a text, and a symbol.

Illustratively, if the target vertical class is determined to be the internet, the target vertical class comprises two sub-vertical classes of the internet big factory and the internet technology, and the determined target sub-verticals are 'internet big plants', the viewing indication information in fig. 4 is triggered at the user a, or after triggering the first recommendation tab "as you choose" in fig. 6, a specific presentation page may be as shown in fig. 9, fig. 9 shows a first recommendation tag (i.e., "is you chosen"), a second recommendation tag (i.e., "platform chosen"), and description information "internet" of the target verticals (here, description information of the target verticals in the target verticals can also be taken as a representative), and 2 first multimedia resource information cards under the target verticals "internet major works", and 1 first multimedia resource information card under other verticals "internet technologies"; each first multimedia resource information card comprises an author head portrait, an author name, a title, user recommendation times, comment times, a theme picture and description information of a subordinate sub-vertical class of a first multimedia resource; here, the target sub-verticals selected by default may be highlighted, colored, or the like.

In a specific implementation, based on the above S101, after the first multimedia resource information cards corresponding to the acquired multiple first multimedia resources respectively matched with the interest points of the target user are displayed to the target user, or the ordering result obtained by ordering the second multimedia resource information cards corresponding to the multimedia resources according to the attribute information of the multimedia resources in multiple dimensions is displayed to the target user, the first multimedia resources corresponding to the first multimedia resource information cards may be displayed to the target user based on the following S102, or the multimedia resources corresponding to the second multimedia resource information cards may be displayed to the target user, which is specifically described as follows.

S102, responding to the trigger aiming at any first multimedia resource information card, and acquiring and displaying a first multimedia resource corresponding to the first multimedia resource information card; the first multimedia resource comprises an interactive identification corresponding to the target vertical class.

The interaction identifier corresponding to the target vertical class included in the first multimedia resource may include, but is not limited to, a recommendation identifier, so that after the vertical class to which the first multimedia resource belongs is determined to be the target vertical class, the recommendation identifier may be triggered to recommend the first multimedia resource as high-quality content to more users.

Here, since the first multimedia asset information card is generated based on at least one first multimedia asset; therefore, the first multimedia resource corresponding to the first multimedia resource information card may include a single first multimedia resource and may further include aggregate media content determined according to a plurality of first multimedia resources representing the same event.

In a specific implementation, if each first multimedia resource information card is generated based on a single first multimedia resource, after the first multimedia resource information cards corresponding to a plurality of first multimedia resources respectively matched with the interest points of the target user are displayed to the target user, if the target user triggers any one of the first multimedia resource information cards displayed in the display page, the terminal device responds to the triggering operation for the first multimedia resource information card, obtains the single first multimedia resource corresponding to the first multimedia resource information card, and displays the detail page of the single first multimedia resource to the target user.

In a specific implementation, if each first multimedia resource information card is generated based on a plurality of first multimedia resources representing the same event, after the first multimedia resource information cards corresponding to a plurality of first multimedia resources respectively matched with the interest points of the target user are displayed to the target user, if the target user triggers any one of the first multimedia resource information cards displayed in the display page, the terminal device responds to the triggering operation for the first multimedia resource information card to obtain aggregated media content corresponding to the first multimedia resource information card, and the aggregated media content is determined based on the plurality of first multimedia resources representing the same event information; and present a detail page of the aggregated media content to the target user.

In a specific implementation, after the second multimedia resource information cards respectively corresponding to the plurality of multimedia resources determined according to the user recommendation times of each media content are displayed based on the above S101, if the user triggers any one of the second multimedia resource information cards, the terminal device responds to a triggering operation for the second multimedia resource information card to display the multimedia resource corresponding to the second multimedia resource information card.

Here, since the second multimedia asset information card is generated based on at least one multimedia asset; therefore, the multimedia resource corresponding to the second multimedia resource information card may include a single multimedia resource and may further include aggregate media content determined according to a plurality of multimedia resources representing the same event.

In a specific implementation, if each second multimedia resource information card is generated based on a single multimedia resource, after a sorting result obtained by sorting the second multimedia resource information cards corresponding to each multimedia resource according to attribute information of each multimedia resource in multiple dimensions is given to a target user, if the target user triggers any second multimedia resource information card displayed in the display interface, the terminal device responds to a triggering operation for the second multimedia resource information card, obtains the single multimedia resource corresponding to the second multimedia resource information card, and displays a detail page of the single multimedia resource to the target user.

In a specific implementation, if each second multimedia resource information card is generated based on a plurality of multimedia resources representing the same event, after a sequencing result obtained by sequencing the second multimedia resource information cards corresponding to each multimedia resource according to attribute information of each multimedia resource in a plurality of dimensions is displayed to a target user, if the target user triggers any second multimedia resource information card displayed in the display interface, the terminal device responds to a triggering operation aiming at the second multimedia resource information card to obtain aggregated media content corresponding to the second multimedia resource information card, and the aggregated media content is determined based on the plurality of multimedia resources representing the same event; and present a detail page of the aggregated media content to the target user.

A detailed page of specific aggregated media content may be as shown in fig. 10, taking a terminal device as an example of a mobile phone, where the detailed page may include multiple aggregation dimensions (here, the multiple aggregation dimensions may include at least one of event details, event party viewing angles, event comments, and the like), and multiple corresponding multimedia resources (which may include a first multimedia resource) in each aggregation dimension.

In the embodiment of the disclosure, a recommendation entry can be provided for a user aiming at each multimedia resource, and the multimedia resources which are matched with the interest point of the target user and have more corresponding recommendation times of each user are pushed for the target user by counting the recommendation times corresponding to each multimedia resource and the vertical category of each multimedia resource; the user recommendation frequency reflects the high-quality degree of the media content to a certain extent, and by recommending a plurality of multimedia resources which are matched with the interest points of the target user and have more user recommendation frequencies to the target user, the demand of personalized recommendation is met, and the probability and the information quantity of the target user for acquiring high-quality information are improved.

In addition, in the embodiment of the present disclosure, after the user triggers to view the indication information, in addition to acquiring the multimedia resources which are matched with the interest points of the target user and correspond to which the number of times of recommendation of each user is large, the media content which is not the interest points of the target user and has the large number of times of recommendation of each user can be acquired, so that the user can acquire the high-quality media content recommended by a plurality of users, and the information content acquired by the user is enriched.

In addition, after the user triggers the multimedia resource information card (the multimedia resource information card comprises at least one of the first multimedia resource information card and the second multimedia resource information card), the multimedia resource corresponding to the multimedia resource information card can be acquired, and the user can acquire richer information content only by simple interaction operation, so that the efficiency of acquiring information by the user is improved.

The following describes the method for displaying information provided by the embodiments of the present disclosure by taking an execution subject as a server.

Referring to fig. 11, which is a flowchart of a method for displaying information provided in the embodiment of the present disclosure, the method includes steps S1101 to S1103, where:

s1101, obtaining user recommendation times corresponding to each multimedia resource.

Here, the user recommendation times corresponding to each multimedia resource may be determined according to the triggering times of the recommendation identifier corresponding to each multimedia resource reported by each client.

In a specific implementation, after determining the number of user recommendations corresponding to each multimedia resource according to the number of triggers of the recommendation identifier corresponding to each multimedia resource, a plurality of first multimedia resources may be determined based on the following S1102, which is described in detail as follows.

S1102, determining a plurality of first multimedia resources respectively corresponding to different vertical classes according to media content attribute information corresponding to each multimedia resource; the media content attribute information comprises user recommendation times and vertical labels.

The tab tags are used to characterize the domain to which the media content belongs, and may include, but are not limited to, at least one of science and technology, internet, entertainment, military, and the like. In a specific implementation, the vertical type tag of each multimedia resource may be automatically marked by using a Natural Language Processing (NLP) technology, or may be completed by combining a manual marking.

Here, the media content attribute information may further include user behavior data corresponding to the multimedia resource, author attribute information corresponding to the multimedia resource, release time of the multimedia resource, and the like; the user behavior data can include but is not limited to at least one of user comment amount, user approval amount, user forwarding amount, user browsing amount and the like; here, the user attention corresponding to the multimedia resource may be determined according to the user behavior data; the author attribute information may include, but is not limited to, at least one of author confidence, author authority, and the like.

Exemplarily, the user attention degree corresponding to each multimedia resource can be determined according to the user behavior data corresponding to each multimedia resource; according to the user recommendation times, the user attention, the author confidence coefficient, the author authority, the release time and the like corresponding to the multimedia resources, the first multimedia resources with the user recommendation times larger than a preset recommendation time threshold, the user attention larger than a preset attention threshold, the author confidence coefficient larger than a confidence coefficient threshold, the author authority larger than a preset authority threshold and the release time closest to the current time are determined from the multimedia resources, and the verticals to which the first multimedia resources belong are determined according to the verticality labels corresponding to the first multimedia resources; or, the score of each multimedia resource may be calculated according to the media content attribute information and in combination with the weights corresponding to the various attributes, a preset number of multimedia resources may be selected as the first multimedia resources according to the order of the scores from high to low, and the vertical class to which each first multimedia resource belongs may be determined.

After determining the vertical class to which each first multimedia resource belongs based on the above S1102, a first multimedia resource information card corresponding to each of the plurality of first multimedia resources may be generated based on the following S1103, which is described in detail below.

S1103, generating first multimedia resource information cards respectively corresponding to the plurality of first multimedia resources; and the first multimedia resource information card shows the user recommendation times.

Here, the first multimedia resource information card may also display, but is not limited to, a title, comment times, a theme picture, and author information of the first multimedia resource; the author information may include, but is not limited to, at least one of author name, author head portrait, and the like.

In a specific implementation, if there are a plurality of first multimedia resources that belong to the same vertical class and describe the same event, the same first multimedia resource information card may be generated based on the plurality of first multimedia resources that belong to the same vertical class and describe the same event, and the specific description is as follows: according to the vertical class to which each first multimedia resource belongs and the event information corresponding to each first multimedia resource, screening a plurality of first target multimedia resources which belong to the same vertical class and describe the same event from the plurality of first multimedia resources; selecting the title information of the first target multimedia resource with the highest user recommendation frequency from the first target multimedia resources as the title in the first multimedia resource information card corresponding to each first target multimedia resource; adding the user recommendation times corresponding to the first target multimedia resources to serve as the user recommendation times in the first multimedia resource information card corresponding to the first target multimedia resources; adding the comment times corresponding to the first target multimedia resources to serve as the comment times in the first multimedia resource information card corresponding to the first target multimedia resources; selecting pictures with the most information content from the pictures corresponding to the first target multimedia resources as theme pictures in the first multimedia resource information cards corresponding to the first target multimedia resources; and selecting the author information of the first target multimedia resource with the highest user recommendation frequency from the first target multimedia resources as the author information in the first multimedia resource information card corresponding to each first target multimedia resource.

In a specific implementation, if a first multimedia resource belonging to the same vertical class and describing the same event is a single multimedia resource, a first multimedia resource information card may be generated according to the first multimedia resource, and the specific description is as follows: selecting the title information of the first multimedia resource as a title in a first multimedia resource information card corresponding to the first multimedia resource; taking the user recommendation times of the first multimedia resource as the user recommendation times in a first multimedia resource information card corresponding to the first multimedia resource; taking the comment times of the first multimedia resource as the comment times in a first multimedia resource information card corresponding to the first multimedia resource; selecting the picture with the most information content in the pictures corresponding to the first multimedia resource as a theme picture in a first multimedia resource information card corresponding to the first multimedia resource; and taking the author information of the first multimedia resource as the author information in a first multimedia resource information card corresponding to the first multimedia resource.

After generating the first multimedia resource information card based on the first multimedia resource, the first multimedia resource information card pushed by the target user can be determined according to the target vertical class matched with the interest point of the target user, which is specifically described as follows: determining a target vertical class matched with the interest point of the target user according to the historical behavior data and/or the user attribute information of the target user; and sending the first multimedia resource information cards respectively corresponding to the plurality of first multimedia resources corresponding to the target vertical class to the client corresponding to the target user.

The historical behavior data of the target user can include but is not limited to at least one of a vertical class to which each media content browsed by the target user belongs, search data of the target user and comment data of the target user; the user attribute information may characterize the interest preferences of the user.

In specific implementation, a target vertical class matched with an interest point of a target user can be determined according to historical behavior data of the target user and interest and preference of the user; determining a vertical label corresponding to each first multimedia resource information card according to at least one vertical label of the first multimedia resource contained in each first multimedia resource information card; and sending the first multimedia resource information cards with the same vertical class labels and the target vertical class to a client corresponding to the target user, so that the client can display the first multimedia resource information cards corresponding to a plurality of first multimedia resources corresponding to the target vertical class to the target user.

In specific implementation, a second multimedia resource information card corresponding to each multimedia resource can be generated based on the event information described by each multimedia resource; after determining the user recommendation times corresponding to each multimedia resource based on S1101, the second multimedia resource information cards corresponding to each multimedia resource may be sorted according to the corresponding user recommendation times and attribute information in multiple dimensions such as the vertical category to which the second multimedia resource information cards belong; and obtaining a sequencing result so as to send the second multimedia resource information card to the client according to the sequencing result when the client meets the target triggering condition.

The second multimedia resource information card shows, but is not limited to, user recommendation times, comment times, theme pictures and author information corresponding to the multimedia resources; the author information may include, but is not limited to, at least one of an author avatar, an author name, and an author tag. Here, the target trigger condition may include, for example and without limitation, a trigger operation for the second recommendation tag shown in S101.

In one implementation, the sum of the user recommendation times corresponding to the multimedia resources can be used as the user recommendation times of the second multimedia resource information card corresponding to the multimedia resources, and the user recommendation times of the second multimedia resource information card are arranged in the descending order to obtain the sorting result of the second multimedia resource information card.

In a specific implementation, the second multimedia resource information card corresponding to each multimedia resource may be generated according to the following method, which is described in detail as follows: if the event description information corresponding to each multimedia resource is based, determining that a plurality of target multimedia resources belonging to the same event exist; the title information of the target multimedia resource with the highest user recommendation frequency can be selected from the target multimedia resources belonging to the same event and used as the title in the second multimedia resource information card corresponding to each target multimedia resource; the sum of the user recommendation times corresponding to the target multimedia resources is used as the user recommendation times in the second multimedia resource information card corresponding to the target multimedia resources; adding the comment times corresponding to the target multimedia resources to serve as the comment times in a second multimedia resource information card corresponding to the target multimedia resources; selecting the picture with the most information content in the pictures corresponding to the target multimedia resources as the theme picture in the second multimedia resource information card corresponding to the target multimedia resources; and selecting the author information of the target multimedia resource with the highest user recommendation frequency from the target multimedia resources as the author information in the second multimedia resource information card corresponding to each target multimedia resource, thereby generating the second multimedia resource information card.

In a specific implementation, if the multimedia resources belonging to the same event are single, a second multimedia resource information card may be generated according to the multimedia resources, which is described as follows: selecting the title information of the multimedia resource as a title in a second multimedia resource information card corresponding to the multimedia resource; taking the user recommendation times of the multimedia resources as the user recommendation times in a second multimedia resource information card corresponding to the multimedia resources; taking the comment times of the multimedia resources as the comment times in a second multimedia resource information card corresponding to the multimedia resources; selecting the picture with the most information content in the pictures corresponding to the multimedia resources as the theme picture in the second multimedia resource information card corresponding to the multimedia resources; and taking the author information of the multimedia resource as the author information in a second multimedia resource information card corresponding to the multimedia resource.

In specific implementation, after the second multimedia resource information card is generated based on the method, after the triggering operation for the second recommendation tag is received, the second multimedia resource information card is sent to the client according to the sorting result corresponding to the second multimedia resource information card, so that the client can display the information card corresponding to the media content with more recommendation times to the user, and the user can acquire more high-quality media content while acquiring a plurality of media contents associated with the user's interest.

In the embodiment of the disclosure, the high-quality media contents determined by a plurality of users can be determined according to the user recommendation times corresponding to each media content, and can push the first multimedia resource information cards corresponding to a plurality of first multimedia resources under the target vertical class to the user based on the target vertical class matched with the interest point of the target user, thereby improving the high-quality degree of the information acquired by the user, improving the participation degree of the user in the multimedia resource process, and in addition, pushing the second multimedia resource information card corresponding to the multimedia resource recommended for the user determined according to the user recommendation times corresponding to each multimedia resource to the user, therefore, when the user acquires a plurality of multimedia resources matched with the interest points of the user, the user can acquire a plurality of high-quality media contents acknowledged by the user, and the information contents acquired by the user are enriched.

It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.

Based on the same inventive concept, the embodiment of the present disclosure further provides an information display apparatus corresponding to the information display method, and as the principle of solving the problem of the apparatus in the embodiment of the present disclosure is similar to the information display method in the embodiment of the present disclosure, the implementation of the apparatus may refer to the implementation of the method, and repeated details are not repeated.

Referring to fig. 12, there is shown a schematic diagram of an information displaying apparatus 1200 according to an embodiment of the present disclosure, the apparatus includes: a first display module 1201 and a second display module 1202; wherein the content of the first and second substances,

a first presentation module 1201, configured to, in response to a first trigger operation, present, in a page, description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class; the target vertical type is determined based on interactive data, and the first multimedia resource corresponding to the first multimedia resource information card is determined at least according to the user recommendation times.

A second display module 1202, configured to respond to a trigger for any one of the first multimedia resource information cards, and acquire and display a first multimedia resource corresponding to the first multimedia resource information card; the first multimedia resource comprises an interactive identification corresponding to the target vertical class.

In the embodiment of the disclosure, multimedia resources which are matched with the interest points of the target user and have more corresponding user recommendation times are pushed for the target user by counting the user recommendation times corresponding to the multimedia resources; because the user recommendation frequency reflects the high-quality degree of the multimedia resources to a certain extent, by recommending a plurality of multimedia resources which are matched with the interest points of the target user and have more user recommendation frequencies for the target user, the requirement of personalized recommendation is met, and the probability and the information quantity of the target user for acquiring the high-quality information are improved. In addition, after the user triggers the first multimedia resource information card, the first multimedia resource corresponding to the first multimedia resource information card can be acquired, and the user can acquire rich information content only by simple interactive operation, so that the information acquisition efficiency of the user is improved.

In a possible embodiment, the apparatus further comprises: the third display module is used for displaying the recommendation identification on a display page of the media content to be recommended; responding to the interactive operation aiming at the recommendation identification, and displaying and viewing indication information; the viewing indication information is used for indicating that more recommended media content is viewed.

The first presentation module 1201 is specifically configured to, when the description information characterizing the target vertical class and the plurality of first multimedia resource information cards corresponding to the target vertical class are presented in a page in response to the first trigger operation, perform: responding to the trigger operation aiming at the viewing indication information, and displaying description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a skipped page; and the first multimedia resource information card shows the user recommendation times.

In a possible implementation manner, the first presentation module 1201 is further configured to present at least two types of recommendation tags while performing presentation of description information representing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page; the at least two recommendation labels comprise a first recommendation label corresponding to each target vertical class and at least one other recommendation label.

The first presentation module 1201, when executing presentation of description information characterizing a target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page, is specifically configured to: and responding to the trigger aiming at the first recommendation label, and displaying the description information representing the target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page.

In a possible implementation manner, the target vertical class includes a plurality of sub-vertical classes, and the first presentation module 1201 is specifically configured to, when performing presentation of description information representing the target vertical class and a plurality of first multimedia resource information cards corresponding to the target vertical class in a page, perform: displaying the description information of the target vertical class or the description information of the target sub-vertical class in the target vertical class and a first multimedia resource information card under the plurality of sub-vertical classes in a page; the target sub-verticals are the sub-verticals with the highest matching degree in the plurality of sub-verticals determined based on the interactive data; the number of the first multimedia resource information cards under the target sub-verticals is more than that of the first multimedia resource information cards under other sub-verticals in the plurality of sub-verticals; the first multimedia resource information card comprises description information of corresponding sub-verticals.

The description of the processing flow of each module in the device and the interaction flow between the modules may refer to the related description in the above method embodiments, and will not be described in detail here.

Based on the same technical concept, the embodiment of the application also provides computer equipment. Referring to fig. 13, a schematic structural diagram of a computer device 1300 provided in the embodiment of the present application includes a processor 1301, a memory 1302, and a bus 1303. The storage 1302 is used for storing execution instructions and includes a memory 13021 and an external storage 13022; the memory 13021 is also referred to as an internal memory, and is used for temporarily storing operation data in the processor 1301 and data exchanged with an external storage 13022 such as a hard disk, the processor 1301 exchanges data with the external storage 13022 through the memory 13021, and when the computer device 1300 runs, the processor 1301 and the storage 1302 communicate through the bus 1303, so that the processor 1301 executes the following instructions:

The specific processing flow of the processor 1301 may refer to the description of the above method embodiment, and is not described herein again.

The embodiments of the present disclosure also provide a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the information presentation method described in the above method embodiments. The storage medium may be a volatile or non-volatile computer-readable storage medium.

The embodiments of the present disclosure also provide a computer program product, where the computer program product carries a program code, and instructions included in the program code may be used to execute the steps of the information display method in the foregoing method embodiments, which may be referred to specifically for the foregoing method embodiments, and are not described herein again.

The computer program product may be implemented by hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied in a computer storage medium, and in another alternative embodiment, the computer program product is embodied in a Software product, such as a Software Development Kit (SDK), or the like.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed system, apparatus, and method may be implemented in other ways. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions when actually implemented, and for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or units through some communication interfaces, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, functional units in the embodiments of the present disclosure may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present disclosure. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

Finally, it should be noted that: the above-mentioned embodiments are merely specific embodiments of the present disclosure, which are used for illustrating the technical solutions of the present disclosure and not for limiting the same, and the scope of the present disclosure is not limited thereto, and although the present disclosure is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive of the technical solutions described in the foregoing embodiments or equivalent technical features thereof within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present disclosure, and should be construed as being included therein. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims

1. A method of information presentation, comprising:

2. The method of claim 1, further comprising:

3. The method of claim 2, after receiving the interaction operation for the recommendation identification, further comprising:

4. The method of claim 1, wherein, while the description information characterizing the target vertical class and the plurality of first multimedia resource information cards corresponding to the target vertical class are displayed in the page, the method further comprises:

5. The method of claim 1, wherein the target vertical class comprises a plurality of sub-vertical classes, and wherein the displaying the description information characterizing the target vertical class and the plurality of first multimedia resource information cards corresponding to the target vertical class in the page comprises:

displaying the description information of the target vertical class or the description information of the target sub-vertical class in the target vertical class and a first multimedia resource information card under the plurality of sub-vertical classes in a page; the target sub-verticals are the sub-verticals with the highest matching degree in the plurality of sub-verticals determined based on the interactive data;

the number of the first multimedia resource information cards under the target sub-verticals is more than that of the first multimedia resource information cards under other sub-verticals in the plurality of sub-verticals; the first multimedia resource information card comprises description information of corresponding sub-verticals.

6. The method of claim 1, wherein the target vertical class is determined according to the following steps:

determining the target vertical class according to the vertical class to which the multimedia resource triggered by the first triggering operation belongs; and/or the presence of a gas in the gas,

7. The method of claim 4, wherein the other recommended tags include a second recommended tag, and the second recommended tag is determined based on interaction data of a different user; the method further comprises the following steps:

8. An apparatus for information presentation, comprising:

9. A computer device, comprising: a processor, a memory storing machine-readable instructions executable by the processor, the processor for executing the machine-readable instructions stored in the memory, the machine-readable instructions, when executed by the processor, the processor performing the steps of the method of information presentation of any one of claims 1 to 7.

10. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when executed by a computer device, performs the steps of the method of information presentation according to any one of claims 1 to 7.