CN114417157B

CN114417157B - Data pushing method and device, computer equipment and computer medium

Info

Publication number: CN114417157B
Application number: CN202210062677.2A
Authority: CN
Inventors: 王辰; 何婧; 林川
Original assignee: Douyin Vision Co Ltd
Current assignee: Douyin Vision Co Ltd
Priority date: 2022-01-19
Filing date: 2022-01-19
Publication date: 2024-02-09
Anticipated expiration: 2042-01-19
Also published as: CN114417157A

Abstract

The present disclosure provides a data pushing method, apparatus, computer device, and computer medium, wherein the method includes: responding to an exit instruction of a user for a current page, and acquiring target recommended content; the information category corresponding to the target recommended content is different from the information category corresponding to each recommended content displayed on the current page; creating an interactive window on a display interface of the current page, and displaying the target recommended content in the interactive window; the target recommended content comprises topic key information of a target interaction topic and/or first interaction information of the target interaction topic; receiving triggering operation of a user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window; the information to be displayed comprises: and the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic.

Description

Data pushing method and device, computer equipment and computer medium

Technical Field

The disclosure relates to the technical field of data processing, and in particular relates to a data pushing method, a data pushing device, computer equipment and a computer medium.

Background

With the rapid development of computer technology and internet technology, it is becoming increasingly important to better save users for media-like applications. Existing applications are typically saved for users having a certain amount of browsing, and in particular, typically analyze user preferences for historical browsing of users and predict content of interest to the users. However, the existing saving scheme requires a larger browsing amount, and when the browsing amount is smaller, accuracy of predicting the content of interest to the user is affected, so that the content of real interest to the user cannot be obtained. Thus, existing applications are inefficient to acquire, resulting in a poor user experience.

Disclosure of Invention

The embodiment of the disclosure at least provides a data pushing method, a data pushing device, computer equipment and a computer medium.

In a first aspect, an embodiment of the present disclosure provides a data pushing method, including: responding to an exit instruction of a user for a current page, and acquiring target recommended content; the information category corresponding to the target recommended content is different from the information category corresponding to each recommended content displayed on the current page; creating an interactive window on a display interface of the current page, and displaying the target recommended content in the interactive window; the target recommended content comprises topic key information of a target interaction topic and/or first interaction information of the target interaction topic; receiving triggering operation of a user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window; the information to be displayed comprises: and the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic.

In an optional implementation manner, the obtaining, in response to an exit instruction of the user for the current page, the target recommended content includes: responding to an exit instruction aiming at the current page, acquiring a historical page browsed by a user in a preset time period before the current moment, and determining a page type identifier of the historical page to obtain a first information category; the first information category is an information category corresponding to recommended content displayed by the history page; determining a second information category in an identification library according to the first information category, wherein the second information category is different from the first information category; and determining the target recommended content based on the resources which are determined to be matched with the second information category in the resource library.

In an alternative embodiment, the determining a second information category in the identification library according to the first information category includes: determining at least one first class dimension to which the first information class belongs, wherein each first class dimension comprises a plurality of information classes; determining a target information category in the identification library; wherein the target category information is other information categories in each first category dimension except the first information category, and/or information categories contained in other category dimensions in the identification library except the at least one first category dimension; the second information category is determined based on the target information category.

In an optional implementation manner, the receiving the triggering operation of the user on the first interactive information, determining information to be displayed matched with the triggering operation, and displaying the information to be displayed based on the interactive window includes: determining target support information selected by a user for the target interaction topic based on the received triggering operation; determining recommended content matched with the target support information; displaying the interaction result of the target recommended content in the interaction window, and determining a target display position in a mask layer where the interaction window is located, wherein the target display position is adjacent to the interaction window; and displaying the matched recommended content as the information to be displayed at the target display position.

In an alternative embodiment, the first interaction information includes a plurality of support information of the target interaction topic; the receiving the triggering operation of the user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window comprises the following steps: acquiring interactive operation of a user aiming at the plurality of support information, and determining target support information corresponding to the interactive operation; determining support details of the target support information, wherein the support details include at least one of: support quantity, comment information, support content, support duty ratio; and displaying the support detail information in the interactive window as the information to be displayed.

In an alternative embodiment, the method further comprises: acquiring interaction information of a user aiming at the target interaction topic, wherein the interaction information comprises at least one of the following: voting information, topic comment information and praise data of topic comment information aiming at various support information of a target interaction topic; and carrying out statistical analysis on the interaction information, and determining the first interaction information according to a statistical analysis result.

In an alternative embodiment, the other recommended content includes topic detail information of the target interaction topic; the method further comprises the steps of: zooming in the interactive window in response to an upward sliding operation for the interactive window; hiding the interaction result of the target recommended content, and displaying topic detail information of the target interaction topic in an amplified interaction window.

In an alternative embodiment, the method further comprises: displaying a list jump mark at the bottom of the enlarged interactive window under the condition that the target recommended content is the list content in the target list; and responding to the triggering operation aiming at the list jump mark, and displaying an aggregation page corresponding to the target list in the current page, wherein the aggregation page comprises at least part of list contents in the target list.

In a second aspect, an embodiment of the present disclosure further provides an information recommendation apparatus, including: the acquisition unit is used for responding to the exit instruction of the user for the current page and acquiring target recommended content; the information category corresponding to the target recommended content is different from the information category corresponding to each recommended content displayed on the current page; the display unit is used for creating an interactive window on the display interface of the current page and displaying the target recommended content in the interactive window; the target recommended content comprises topic key information of a target interaction topic and/or first interaction information of the target interaction topic; the determining unit is used for receiving triggering operation of a user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window; the information to be displayed comprises: and the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic.

In a third aspect, embodiments of the present disclosure further provide a computer device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory in communication via the bus when the computer device is running, the machine-readable instructions when executed by the processor performing the steps of the first aspect, or any of the possible implementations of the first aspect.

In a fourth aspect, the presently disclosed embodiments also provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the first aspect, or any of the possible implementations of the first aspect.

The embodiment of the disclosure provides a data pushing method, a data pushing device, computer equipment and a computer medium. In the embodiment of the disclosure, firstly, responding to an exit instruction of a user for a current page, acquiring target recommended contents with different information categories corresponding to recommended contents displayed on the current page, creating an interactive window on a display interface of the current page, and displaying the target recommended contents in the interactive window; then, triggering operation of the user on the first interaction information of the target interaction topics in the target recommended content can be received, information to be displayed, which is matched with the triggering operation, is determined, and the information to be displayed is displayed based on the interaction window.

In the above embodiment, after the user is detected to exit the current page, by determining the target recommended content with different information categories corresponding to the recommended content displayed on the current page, the content of interest can be pushed to the user, so that the interactive operation between the user and the application program can be enhanced, and the use experience of the user consumption can be further improved.

The foregoing objects, features and advantages of the disclosure will be more readily apparent from the following detailed description of the preferred embodiments taken in conjunction with the accompanying drawings.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for the embodiments are briefly described below, which are incorporated in and constitute a part of the specification, these drawings showing embodiments consistent with the present disclosure and together with the description serve to illustrate the technical solutions of the present disclosure. It is to be understood that the following drawings illustrate only certain embodiments of the present disclosure and are therefore not to be considered limiting of its scope, for the person of ordinary skill in the art may admit to other equally relevant drawings without inventive effort.

Fig. 1 shows a flowchart of a data pushing method provided by an embodiment of the present disclosure;

FIG. 2 illustrates a schematic diagram of voting-type interactions including a variety of support information provided by embodiments of the present disclosure;

FIG. 3 is a schematic diagram showing the manner of displaying the interaction results and the matched recommended content provided by the embodiments of the present disclosure;

Fig. 4 shows a schematic diagram of topic detail information showing a target interaction topic through an enlarged interaction window provided by an embodiment of the present disclosure;

FIG. 5 illustrates a schematic view of at least some of the target list content provided by embodiments of the present disclosure;

fig. 6 is a schematic diagram showing information to be shown in an interactive window when other recommended content is other recommended content associated with a target interactive topic according to an embodiment of the present disclosure;

fig. 7 is a schematic diagram of a data pushing device according to an embodiment of the disclosure;

fig. 8 shows a schematic diagram of a computer device provided by an embodiment of the present disclosure.

Detailed Description

For the purposes of making the objects, technical solutions and advantages of the embodiments of the present disclosure more apparent, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is apparent that the described embodiments are only some embodiments of the present disclosure, but not all embodiments. The components of the embodiments of the present disclosure, which are generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present disclosure provided in the accompanying drawings is not intended to limit the scope of the disclosure, as claimed, but is merely representative of selected embodiments of the disclosure. All other embodiments, which can be made by those skilled in the art based on the embodiments of this disclosure without making any inventive effort, are intended to be within the scope of this disclosure.

It should be noted that: like reference numerals and letters denote like items in the following figures, and thus once an item is defined in one figure, no further definition or explanation thereof is necessary in the following figures.

The term "and/or" is used herein to describe only one relationship, meaning that there may be three relationships, e.g., a and/or B, which may mean: a exists alone, A and B exist together, and B exists alone. In addition, the term "at least one" herein means any one of a plurality or any combination of at least two of a plurality, for example, including at least one of A, B, C, and may mean including any one or more elements selected from the group consisting of A, B and C.

It has been found that existing applications are typically saved for users having a certain amount of browsing, and in particular, the user's preferences are typically analyzed for historical browsing of the user and the user's content of interest is predicted. However, the existing saving scheme requires a larger browsing amount, and when the browsing amount is smaller, accuracy of predicting the content of interest to the user is affected, so that the content of real interest to the user cannot be obtained. Thus, existing applications are inefficient to acquire, resulting in a poor user experience.

Based on the above study, the present disclosure provides a data pushing method, firstly, in response to an exit instruction of a user for a current page, acquiring target recommended content with different information categories corresponding to each recommended content displayed on the current page, creating an interactive window on a display interface of the current page, and displaying the target recommended content in the interactive window; then, triggering operation of the user on the first interaction information of the target interaction topics in the target recommended content can be received, information to be displayed, which is matched with the triggering operation, is determined, and the information to be displayed is displayed based on the interaction window. In the above embodiment, after the user is detected to exit the current page, by determining the target recommended content with different information categories corresponding to the recommended content displayed on the current page, the content of interest can be pushed to the user, so that the interactive operation between the user and the application program can be enhanced, and the use experience of the user consumption can be further improved.

For the sake of understanding the present embodiment, first, a detailed description will be given of a data pushing method disclosed in the present embodiment, where an execution body of the data pushing method provided in the present embodiment is generally a computer device with a certain computing capability, where the computer device includes, for example: a terminal device or server or other processing device. In some possible implementations, the data pushing method may be implemented by way of a processor invoking computer readable instructions stored in a memory.

The data pushing method provided by the embodiment of the disclosure is suitable for an application program of a specified type, wherein the application program can be a platform for information sharing, information transmission and information acquisition, for example, the application program can be an information application program through which a user can browse and interact information.

Referring to fig. 1, a flowchart of a data pushing method according to an embodiment of the present disclosure is shown, where the method includes steps S101 to S105, where:

s101: responding to an exit instruction of a user for a current page, and acquiring target recommended content; and the information category corresponding to the target recommended content is different from the information category corresponding to each recommended content displayed on the current page.

In the embodiment of the disclosure, the current page is a display page in the application program, where when the application program is an information type application program, the current page may be a detail page of a single recommended content in the information type application program or a page with multiple recommended content aggregated by a user.

It should be understood that the exit identifier is preset in the current page, and the user can exit the current page by triggering the exit identifier, where the exit identifier may be an "exit button" or a "return to previous level button".

After detecting the triggering operation of the user for the exit mark, determining that the exit instruction of the user for the current page is detected; then, the information category of each recommended content in the current page can be obtained, so that the target recommended content is determined according to the information category, for example, the recommended content which is different from the information category can be determined as the target recommended content.

In an optional implementation manner, when the current page is a detail page of a single recommended content, an information category corresponding to the single recommended content may be obtained, and other information categories different from the information category corresponding to the single recommended content may be determined from all the information categories contained in the identifier library. Then, the target recommended content can be determined from the recommended content corresponding to the other information category.

In another alternative embodiment, when the current page is a page with a plurality of recommended content aggregated, the information categories corresponding to the recommended content in the current page may be the same or different. When the information categories corresponding to the recommended contents in the current page are different, the information category of each recommended content can be obtained respectively. Then, other information categories different from the information category of each recommended content can be determined from all the information categories contained in the identification library, and the target recommended content is determined from the recommended content corresponding to the other information categories.

Here, the information category of the recommended content may be determined by: genres of recommended content, e.g., international news, civil news, entertainment news; format of recommended content, e.g., video, audio, text, pictures, etc.; information such as the release author of the recommended content.

S103: creating an interactive window on a display interface of the current page, and displaying the target recommended content in the interactive window; the target recommended content comprises topic key information of a target interaction topic and/or first interaction information of the target interaction topic.

In an embodiment of the present disclosure, the target recommended content may include topic related content of a target interaction topic, where the topic related content may include topic key information and/or first interaction information. Specifically, the target interaction topic may be a current hot topic, for example, "the old falls down without being held up".

Here, the topic key information of the target interactive topic may be main content description information of the target interactive topic, for example, topic content profile information; the first interaction information may be information that the user interacts with the target interaction topic, for example, the first interaction information may be comment information of the target interaction topic, for example, a to-be-comment problem for the target interaction topic: "how do you see for … problem? "; the first interaction information may also be voting information of the target interaction topic, for example, "support" or "not support"; the first interaction information may also be interaction information such as praise information for a comment.

S105: receiving triggering operation of a user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window; the information to be displayed comprises: and the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic.

In the embodiment of the present disclosure, after receiving a triggering operation of a user on the first interaction information, the corresponding information to be displayed may be determined according to the interaction content in the first interaction information triggered by the triggering operation.

Here, the information to be displayed includes: and the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic.

Specifically, when determining the interaction result of the target recommended content according to the interaction content corresponding to the triggering operation, the interaction result may be determined according to the information type of the first interaction information. For example, the first interaction information is comment information, and when the triggering operation of the user on the first interaction information is comment, the interaction result may be the comment result of the user and the comment result of other users on the target recommended content. For example, the first interaction information is voting information, and in this case, the first interaction information may further include support information of multiple angles, and when the user triggers the target support information that the user wants to support, the interaction result of the target recommended content may be understood as the voting result.

Specifically, when determining the other recommended content associated with the target interaction topic according to the interaction content corresponding to the triggering operation, the other recommended content associated with the target interaction topic may be determined based on the information type of the first interaction information and/or the content information of the interaction content. For example, the target interaction question is "chicken in ovo or chicken in ovo", and the first interaction information is voting information, which includes the following supporting information respectively: raw chicken eggs and raw chicken eggs. If the interactive content triggered by the user is "chicken in ovo", the content associated with "chicken in ovo" can be determined as other recommended content.

Additionally, in the embodiments of the present disclosure, the other recommended content may also be other recommended content associated with the target interaction topic.

Specifically, when the other recommended content is other recommended content associated with the target interaction topic, the other recommended content may be displayed in the target display position of the interaction window. When the user views the other recommended content through the interactive window, the user can also view the rest other recommended content by performing operations such as sliding downwards at the target display position.

As can be seen from the foregoing description, in the embodiment of the present disclosure, first, in response to an exit instruction of a user for a current page, target recommended content with different information categories corresponding to recommended content displayed on the current page is obtained, an interactive window is created on a display interface of the current page, and the target recommended content is displayed in the interactive window; then, triggering operation of the user on the first interaction information of the target interaction topics in the target recommended content can be received, information to be displayed, which is matched with the triggering operation, is determined, and the information to be displayed is displayed based on the interaction window. In the above embodiment, after the user is detected to exit the current page, by determining the target recommended content with different information categories corresponding to the recommended content displayed on the current page, the content of interest can be pushed to the user, so that the interactive operation between the user and the application program can be enhanced, and the use experience of the user consumption can be further improved.

In the embodiment of the present disclosure, the step S101, in response to an exit instruction of the user for the current page, acquires the target recommended content, which specifically includes the following steps:

s1011: responding to an exit instruction aiming at the current page, acquiring a historical page browsed by a user in a preset time period before the current moment, and determining a page type identifier of the historical page to obtain a first information category; the first information category is an information category corresponding to recommended content displayed by the history page.

In the embodiment of the disclosure, after detecting the exit instruction of the user for the current page, a display request for the target recommended content may be sent to the user, and after the user agrees with the display request, a history page browsed by the user in a preset time period before the current time is obtained. In addition, after the exit instruction of the user for the current page is detected, the historical page browsed by the user in a preset time period before the current time can be directly obtained.

Here, when determining the first information category of the recommended content displayed by the history page, the page type identifier of the history page may be obtained, and the information category of the recommended content displayed by each history page may be determined based on the page type identifier, and the information category of the recommended content displayed by each history page may be determined as the first information category.

In specific implementation, the page type identification can be determined by acquiring the content type of the page content contained in the history page. At this point, each history page may contain one or more page type identifications. Here, the page type identifier may be information such as a content keyword of the page content included in the history page, a genre of the page content, a hot word of the page content, and the like.

After determining the page type identifier, at least one page type identifier may be subjected to a de-duplication and aggregation process, thereby obtaining a first information category. For example, the first information category corresponding to the recommended content presented by the history page may be: entertainment news-Liu XXX scarlet.

S1012: and determining a second information category in the identification library according to the first information category, wherein the second information category is different from the first information category.

Specifically, after determining the first information category corresponding to the history page, at least one preset identifier may be obtained from the identifier library, and at least one preset identifier in the identifier library is compared with the first information category, so that a part or all of information categories different from the first information category in the identifier library are determined to be second information categories according to a comparison result.

Here, the second information category may be used to characterize a presentation genre to which the recommended content corresponds, and for example, the second information category includes at least one of: the figure-text combination genre, plain text genre, video genre, audio genre, etc. In addition, the second information category may be used to characterize the domain to which the recommended content corresponds, for example, the second information category includes at least one of: entertainment, sports, finance, novice, etc.

For example, if the first information category is entertainment, the second information category may include all or part of sports, finance, novels, and the like.

S1013: and determining the target recommended content based on the resources which are determined to be matched with the second information category in the resource library.

In the embodiment of the disclosure, after the second information category is determined, resources matched with the second information category can be screened from the resource library, and then target recommended content is determined according to the matched resources.

In implementation, each resource in the resource library may carry a corresponding resource type identifier, where the resource type identifier is used to indicate information such as a keyword, a genre, a hot word, and the like of the corresponding resource. At this time, the second information category may be matched with the resource type identifier, so as to determine a target resource type identifier that meets the matching requirement, and determine the target recommended content based on the resource corresponding to the target resource type identifier in the resource library. Specifically, the resource heat of the resource corresponding to the target resource type identifier can be determined, and the resource with the highest resource heat is determined as the target recommended content.

In the case where there are a plurality of second information categories, the target recommended content may be determined according to the heat label of each of the second information categories. Specifically, the heat labels of the second information categories can be obtained respectively, and the heat labels are ordered according to a heat descending mode, so that the target heat label with the highest heat is determined. Then, the second information category corresponding to the target heat label can be determined, and the corresponding target recommended content is determined according to the second information category corresponding to the target heat label, and the specific determination process is described above and is not described in detail herein.

In the above embodiment, by determining the second information category different from the first information category to which the history page belongs according to the history page browsed by the user, more types of recommended content can be presented to the user, so as to better accept the browsing will of the user.

In the embodiment of the present disclosure, the step S1012 includes determining, according to the first information category, a second information category in an identifier library, and specifically includes the following steps:

(1) Determining at least one first class dimension to which the first information class belongs, wherein each first class dimension comprises a plurality of information classes;

(2) Determining a target information category in the identification library; wherein the target category information is other information categories in each first category dimension except the first information category, and/or information categories contained in other category dimensions in the identification library except the at least one first category dimension;

(3) And determining the second information category based on the target information category.

In an embodiment of the present disclosure, the identifier library includes a plurality of category dimensions and a plurality of information categories, and includes mapping relationships between each category dimension and each information category, and specifically includes: each category dimension corresponds to at least one information category, and each information category may correspond to at least one category dimension.

Here, category dimensions can understand concepts that are large relative to a variety of information categories. For example, the category dimension may be: sports, newsletter, civilian news, entertainment, and the like. For each category dimension, at least one more informative category may be included, e.g., sports categories including basketball, football, etc.; the news category includes domestic news category, international news category, and the like. For each information category, at least one category dimension, such as basketball tournaments, can be corresponding, and the basketball tournaments belong to sports categories and domestic news categories.

When determining the second information category, at least one category dimension corresponding to the first information category needs to be determined first. For example, if the first information category is basketball, the category dimension corresponding to the first information category may be sports category and domestic news category.

At this time, when the target information category is determined, the other information categories than basketball under the sports category and the domestic news category may be determined as the target information category; in addition, information categories included in other category dimensions of the identification library other than the sports category and the domestic news category may be acquired, and the information categories included in the other category dimensions may be determined as the target information categories. After determining the target information category, a second information category may be determined based on the target information category.

In particular implementations, at least some of the target information categories may be determined to be the second information category. For example, the second information category may be determined among the target information categories based on the heat of the target information category.

As can be seen from the above description, by the above manner of determining the second information category, a more accurate second information category can be obtained, so that the target recommended content different from the first information category can be quickly determined.

In the embodiment of the present disclosure, the step S105 receives a triggering operation of the user on the first interaction information, determines information to be displayed that is matched with the triggering operation, and displays the information to be displayed based on the interaction window, and specifically includes the following steps:

(1) Determining target support information selected by a user for the target interaction topic based on the received triggering operation;

(2) Determining recommended content matched with the target support information;

(3) Displaying the interaction result of the target recommended content in the interaction window, and determining a target display position in a mask layer where the interaction window is located, wherein the target display position is adjacent to the interaction window;

(4) And displaying the matched recommended content as the information to be displayed at the target display position.

In the embodiment of the disclosure, the topic key information and the first interaction information of the target interaction topic may be displayed in the form of an interaction card, for example, the interaction card shown in fig. 2. As shown in fig. 2, topic key information in the target interactive topic may be shown by a "topic introduction position" set in the interactive card. As shown in FIG. 2, the first interactive information of the target interactive topic includes two pieces of support information, which are respectively transmitted through the following steps of-! Chinese Maillard's button and "don't care" button.

Here, the user may trigger any one of the support information, and after detecting the trigger operation of the user, the support information corresponding to the trigger operation may be determined as the target support information.

Here, the recommended content corresponding to the different support information is different, and after the target support information is determined, the recommended content matching the target support information can be acquired. After the target supporting information is determined, an interaction result between the user and the first interaction information in the target recommended content can be determined, and the interaction result and the matched recommended content are displayed in an interaction window.

Specifically, the display manner of the interaction result and the matched recommended content is shown in fig. 3. The interaction result is a statistical result of triggering operations performed by a plurality of users on a plurality of support information in the first interaction information, for example, a user ratio triggering different support information. The matched recommended content may be at least part of topic detail information of a topic associated with the target support information.

Here, the topic associated with the target support information may be understood as topic key information of the associated topic being identical to or corresponding to key information of the target support information. For example, the target support information is "of course-! Chinese Maillard ", then the matching recommended content may be understood as at least part of the topic detail information of the topic associated with" Chinese Maillard ".

In the embodiment of the present disclosure, the interactive window may be displayed through a preset mask, where the target display position may also be located in the mask. Specifically, as shown in fig. 3, the target display position may be located below the interactive window and adjacent to the interactive window. After the matched recommended content is determined, the matched recommended content can be used as information to be displayed, and the matched recommended content is displayed through the target display position.

In the embodiment of the present disclosure, in the case where the first interaction information is not voting information, the target support information may also be determined by:

the target support information is determined based on text information and/or predetermined symbol information input by the user for the first interactive information.

Here, the text information may be understood as comment information input by the user for the first interactive information. In this case, comment keywords in the comment information may be extracted, and further, target support information selected by the user for the target interaction topic may be determined according to the comment keywords.

The predetermined symbol may be understood as an interactive symbol of the user for the first interactive information, e.g. a praise symbol, an emoticon. The predetermined symbol information may be understood as a symbol meaning identified by the predetermined symbol, for example, a praise symbol represents a supporting attitude for a comment, and a praise expression symbol represents a supporting attitude for a comment. In this case, the target support information may be determined based on the symbol meaning of the predetermined symbol (predetermined symbol information).

In addition, the target supporting information selected by the user for the target interaction topic can be determined based on the symbol meaning of the predetermined symbol and the comment keyword of the comment corresponding to the predetermined symbol. For example, the predetermined symbol is an emoticon replied to for a certain comment. At this time, the target supporting information selected by the user for the target interaction topic can be determined according to the symbol meaning and the comment keywords of the comment corresponding to the predetermined symbol.

According to the description, the first interactive information comprises supporting information for indicating the user to trigger, different supporting information corresponds to different recommended contents, and the recommended contents corresponding to the target supporting information selected by the user are used as information to be displayed, so that the browsing interest of the user is improved, and the recommended contents more meeting the browsing expectation are provided for the user.

In the embodiment of the present disclosure, when the first interaction information includes multiple support information of the target interaction topic, step S105 receives a triggering operation of the user on the first interaction information, determines information to be displayed that is matched with the triggering operation, and displays the information to be displayed based on the interaction window, and specifically further includes the following steps:

(1) Acquiring interactive operation of a user aiming at the plurality of support information, and determining target support information corresponding to the interactive operation;

(2) Determining support details of the target support information, wherein the support details include at least one of: support quantity, comment information, support content, support duty ratio;

(3) And displaying the support detail information in the interactive window as the information to be displayed.

In the embodiment of the present disclosure, first, an interactive operation of a user for a plurality of support information is acquired. The interactive operation may be understood as various types of interactive operations such as a selection operation for each type of support information, a comment operation for each type of support information, a praise operation for each type of support information, and the like.

After the interactive operation is acquired, the target support information corresponding to the interactive operation can be determined. For example, it may be determined that the user selects target support information among a plurality of support information; target support information of comments selected by the user from the plurality of support information can also be determined; target support information for which the user selects praise among the plurality of support information may also be determined.

After the target supporting information triggered by the user is determined, the supporting detail information of the target supporting information can be obtained as the information to be displayed.

Here, the number of supports in the above-described support details information may be determined based on the following information: the first user number performing a selection operation on each support information, the second user number performing a comment operation of the same point of view on each support information, the third user number performing a praise operation on each support information.

The support duty ratio may be the above-described duty ratio information of the number of users in the total number of users, for example, the duty ratio information of the first number of users, the second number of users, and the third number of users in the total number of users, respectively. The comment information may be comment information of the user on each type of support information, where the comment information may be comments in the form of text, symbols, and the like. The support content may be understood as specific information content of each support information, operation type of each interactive operation, and the like.

In addition, the interactive operation may be a reverse support operation such as "step-and-step" in addition to the selection operation, and specifically, the user may perform the operation of "step-and-step" on the dislike support information.

According to the description, the method and the device for displaying the target support information can enable the user to more comprehensively know the support condition of the target interaction topic by receiving the interaction operation of the user on the first interaction information to determine the target support information selected by the user and displaying the support detail information of the target support information on the interaction window, so that the user can more clearly know various views of other network users on the target interaction topic.

In an embodiment of the present disclosure, the method further includes the following process:

(1) Acquiring interaction information of a user aiming at the target interaction topic, wherein the interaction information comprises at least one of the following: voting information, topic comment information and praise data of topic comment information aiming at various support information of a target interaction topic;

(2) And carrying out statistical analysis on the interaction information, and determining the first interaction information according to a statistical analysis result.

In an embodiment of the disclosure, the target interaction topic includes a plurality of interaction information in various forms, for example, the interaction information includes at least one of the following: voting information, topic comment information and praise data of topic comment information aiming at various supporting information of a target interaction topic.

Here, the voting information of the plurality of support information for the target interaction topic may be: the number of votes the user votes for each type of support information. The topic comment information can be comments in the form of words and/or symbols and the like which are published by the user aiming at the target interaction topic. The praise data of the topic comment information may be understood as praise data of each support information by the user and/or praise data of each topic comment information by the user. Wherein the praise data may be understood as the number of users performing the praise operation.

After determining the interaction information of the user aiming at the target interaction topic, screening can be performed on the multiple interaction information in the multiple forms, so that the first interaction information is obtained through screening, and the specific screening process is described as follows:

extracting target keywords from each piece of interaction information, wherein the target keywords are viewpoint keywords for expressing user ideas; performing de-duplication aggregation on the extracted target keywords to obtain aggregated keywords; the first interaction information is determined based on the aggregation keywords, wherein the types of the aggregation keywords can be multiple, and each type of aggregation keywords can correspond to one piece of first interaction information.

Here, under the condition that the information types of the interaction information are different, different screening modes can be set to screen the interaction information with different information types, so that the first interaction information is obtained.

In the embodiment of the disclosure, the information type of the interaction information is associated with the interaction mode between the user and the target interaction topic. Specifically, different interaction modes may correspond to different information types of the interaction information.

Specifically, the information type of the interaction information may be determined as voting-type interaction information and comment-type interaction information.

Specifically, in the case where the interaction information is voting interaction information (for example, voting information of a plurality of support information for a target interaction topic), the number of votes of the plurality of support information may be counted, and at least one support information satisfying a requirement (for example, the highest number of votes) may be selected as the first interaction information according to the number of votes.

In the case where the above-mentioned interactive information is comment-type interactive information (for example, topic comment information and/or praise data of topic comment information), the comment-type interactive information may be ordered according to the popularity of the comment-type interactive information.

In particular implementations, topic comment information may be ordered based on the number of praise and/or replies to the topic comment information. For example, the topic comment information may be arranged in descending order according to the number of praise, to obtain a ranking result of the topic comment information.

After the sorting result is obtained, the first interaction information can be determined according to the sorting result. Specifically, the first interaction information may be determined based on topic comment information that the number of praise and/or the number of replies in the ranking result meets a preset requirement.

According to the description, the method for obtaining the first interaction information by obtaining the interaction information when the user interacts with the target topic and carrying out statistical analysis according to the interaction information can enable the determined first interaction information to be more in line with the selection tendency of a plurality of users, so that the interaction experience of the user is further improved.

In the embodiment of the present disclosure, in the case that the other recommended content includes topic detail information of the above-mentioned target interaction topic, the method provided by the embodiment of the present disclosure further includes the following process:

(1) Zooming in the interactive window in response to an upward sliding operation for the interactive window;

(2) Hiding the interaction result of the target recommended content, and displaying topic detail information of the target interaction topic in the amplified interaction window.

In the embodiment of the disclosure, after the user's sliding operation on the interactive window is detected, the interactive window may be enlarged, and topic detail information of the target interactive topic may be displayed. Here, in addition to the sliding operation, any one of the following operations may be performed to method the interactive window, including: sliding operation to two sides, knocking the interactive window according to preset times, and the like.

Here, a schematic diagram showing topic detail information of the target interaction topic through the enlarged interaction window is described as fig. 4. Specifically, when the target recommended content corresponding to the target interaction topic hits the content in the target list, the list skip identifier may be displayed at a preset position in the enlarged interaction window, where the preset position may be the window bottom of the interaction window.

In the embodiment of the present disclosure, the above list skip identifier may be a "view more information" identifier as shown in fig. 4.

Specifically, the method further comprises the following steps:

(1) Displaying a list jump mark at the bottom of the enlarged interactive window under the condition that the target recommended content is the list content in the target list;

(2) And responding to the triggering operation aiming at the list jump mark, and displaying an aggregation page corresponding to the target list in the current page, wherein the aggregation page comprises at least part of list contents in the target list.

In the embodiment of the disclosure, the target recommended content corresponding to the target interactive topic corresponds to at least one list, where each list corresponds to an aggregate page containing a preset number of recommended contents, and in the aggregate page, the plurality of recommended contents may be arranged in descending order according to a popularity label of each recommended content.

Here, at least one list including the target recommended content may be determined in each list, and the target list may be determined in the at least one list, and in addition, when the user browses the target recommended list, the user may jump to another list in the at least one list through the target list.

Specifically, as shown in fig. 5, a schematic diagram of a target list showing at least part of list contents is shown, the target list includes content titles of a plurality of recommended contents, and a suspension skip button for skipping to other list may be further included at the bottom of the target list. The suspension skip button may further include a list name of the other corresponding list, for example, the list name may be "XX area news hot list" as shown in fig. 5. Here, the user may view the remaining list contents in the target list by performing a sliding down operation, and may skip to the corresponding other list by triggering the hover skip button.

In the embodiment of the disclosure, the list jump identifier of the target list can be displayed in the interactive window, so that the user can jump to the gathering page of the target list according to the list jump identifier, and further more list contents in the target list can be browsed, and the application experience of the user is improved.

In addition, when the other recommended content is other recommended content associated with the target interaction topic, the display manner of displaying the information to be displayed in the interaction window is shown in fig. 6. At this time, the other recommended content is displayed in the target display position of the interactive window, and the user can view the remaining other recommended content through a sliding operation.

In summary, in the embodiment of the present disclosure, first, in response to an exit instruction of a user for a current page, target recommended content with different information categories corresponding to recommended content displayed on the current page is obtained, an interactive window is created on a display interface of the current page, and the target recommended content is displayed in the interactive window; then, triggering operation of the user on the first interaction information of the target interaction topics in the target recommended content can be received, information to be displayed, which is matched with the triggering operation, is determined, and the information to be displayed is displayed based on the interaction window. In the above embodiment, after the user is detected to exit the current page, by determining the target recommended content with different information categories corresponding to the recommended content displayed on the current page, the content of interest can be pushed to the user, so that the interactive operation between the user and the application program can be enhanced, and the use experience of the user consumption can be further improved.

It will be appreciated by those skilled in the art that in the above-described method of the specific embodiments, the written order of steps is not meant to imply a strict order of execution but rather should be construed according to the function and possibly inherent logic of the steps.

Based on the same inventive concept, the embodiments of the present disclosure further provide a data pushing device corresponding to the data pushing method, and since the principle of solving the problem by the device in the embodiments of the present disclosure is similar to that of the data pushing method in the embodiments of the present disclosure, the implementation of the device may refer to the implementation of the method, and the repetition is omitted.

Referring to fig. 7, a schematic diagram of a data pushing device according to an embodiment of the disclosure is shown, where the device includes: an acquisition unit 71, a display unit 72, a determination unit 73; wherein,

an acquisition unit 71 for acquiring target recommended content in response to an exit instruction of a user for a current page; the information category corresponding to the target recommended content is different from the information category corresponding to each recommended content displayed on the current page;

a display unit 72, configured to create an interactive window on a display interface of the current page, and display the target recommended content in the interactive window; the target recommended content comprises topic key information of a target interaction topic and/or first interaction information of the target interaction topic;

A determining unit 73, configured to receive a trigger operation of a user on the first interactive information, determine information to be displayed that matches the trigger operation, and display the information to be displayed based on the interactive window; the information to be displayed comprises: and the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic.

In the embodiment of the disclosure, firstly, responding to an exit instruction of a user for a current page, acquiring target recommended contents with different information categories corresponding to recommended contents displayed on the current page, creating an interactive window on a display interface of the current page, and displaying the target recommended contents in the interactive window; then, triggering operation of the user on the first interaction information of the target interaction topics in the target recommended content can be received, information to be displayed, which is matched with the triggering operation, is determined, and the information to be displayed is displayed based on the interaction window. In the above embodiment, after the user is detected to exit the current page, by determining the target recommended content with different information categories corresponding to the recommended content displayed on the current page, the content of interest can be pushed to the user, so that the interactive operation between the user and the application program can be enhanced, and the use experience of the user consumption can be further improved.

In a possible implementation, the obtaining unit 71 is further configured to:

responding to an exit instruction aiming at the current page, acquiring a historical page browsed by a user in a preset time period before the current moment, and determining a page type identifier of the historical page to obtain a first information category; the first information category is an information category corresponding to recommended content displayed by the history page; determining a second information category in an identification library according to the first information category, wherein the second information category is different from the first information category; and determining the target recommended content based on the resources which are determined to be matched with the second information category in the resource library.

In a possible implementation, the obtaining unit 71 is further configured to:

determining at least one first class dimension to which the first information class belongs, wherein each first class dimension comprises a plurality of information classes; determining a target information category in the identification library; wherein the target category information is other information categories in each first category dimension except the first information category, and/or information categories contained in other category dimensions in the identification library except the at least one first category dimension; the second information category is determined based on the target information category.

In a possible implementation, the determining unit 73 is further configured to:

determining target support information selected by a user for the target interaction topic based on the received triggering operation; determining recommended content matched with the target support information; displaying the interaction result of the target recommended content in the interaction window, and determining a target display position in a mask layer where the interaction window is located, wherein the target display position is adjacent to the interaction window; and displaying the matched recommended content as the information to be displayed at the target display position.

In a possible implementation manner, the first interaction information includes multiple support information of the target interaction topic, and the determining unit 73 is further configured to:

acquiring interactive operation of a user aiming at the plurality of support information, and determining target support information corresponding to the interactive operation; determining support details of the target support information, wherein the support details include at least one of: support quantity, comment information, support content, support duty ratio; and displaying the support detail information in the interactive window as the information to be displayed.

In a possible embodiment, the device is further configured to:

acquiring interaction information of a user aiming at the target interaction topic, wherein the interaction information comprises at least one of the following: voting information, topic comment information and praise data of topic comment information aiming at various support information of a target interaction topic; and carrying out statistical analysis on the interaction information, and determining the first interaction information according to a statistical analysis result.

In a possible implementation manner, the other recommended content includes topic detail information of the target interaction topic, and the device is further used for:

zooming in the interactive window in response to an upward sliding operation for the interactive window; hiding the interaction result of the target recommended content, and displaying topic detail information of the target interaction topic in an amplified interaction window.

In a possible embodiment, the device is further configured to:

displaying a list jump mark at the bottom of the enlarged interactive window under the condition that the target recommended content is the list content in the target list; and responding to the triggering operation aiming at the list jump mark, and displaying an aggregation page corresponding to the target list in the current page, wherein the aggregation page comprises at least part of list contents in the target list.

The process flow of each module in the apparatus and the interaction flow between the modules may be described with reference to the related descriptions in the above method embodiments, which are not described in detail herein.

Corresponding to the data pushing method in fig. 1, the embodiment of the present disclosure further provides a computer device 800, as shown in fig. 8, which is a schematic structural diagram of the computer device 800 provided in the embodiment of the present disclosure, including:

a processor 81, a memory 82, and a bus 83; the memory 82 is used for storing execution instructions, including a memory 821 and an external memory 822; the memory 821 is also referred to as an internal memory, and is used for temporarily storing operation data in the processor 81 and data exchanged with the external memory 822 such as a hard disk, and the processor 81 exchanges data with the external memory 822 through the memory 821, and when the computer device 800 operates, the processor 81 and the memory 82 communicate with each other through the bus 83, so that the processor 81 executes the following instructions:

responding to an exit instruction of a user for a current page, and acquiring target recommended content; the information category corresponding to the target recommended content is different from the information category corresponding to each recommended content displayed on the current page;

Creating an interactive window on a display interface of the current page, and displaying the target recommended content in the interactive window; the target recommended content comprises topic key information of a target interaction topic and/or first interaction information of the target interaction topic;

receiving triggering operation of a user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window; the information to be displayed comprises: and the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic.

The disclosed embodiments also provide a computer readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the data pushing method described in the method embodiments above. Wherein the storage medium may be a volatile or nonvolatile computer readable storage medium.

The embodiments of the present disclosure further provide a computer program product, where the computer program product carries program code, where instructions included in the program code may be used to perform the steps of the data pushing method described in the foregoing method embodiments, and specifically reference may be made to the foregoing method embodiments, which are not described herein.

Wherein the above-mentioned computer program product may be realized in particular by means of hardware, software or a combination thereof. In an alternative embodiment, the computer program product is embodied as a computer storage medium, and in another alternative embodiment, the computer program product is embodied as a software product, such as a software development kit (Software Development Kit, SDK), or the like.

It will be clear to those skilled in the art that, for convenience and brevity of description, specific working procedures of the above-described system and apparatus may refer to corresponding procedures in the foregoing method embodiments, which are not described herein again. In the several embodiments provided in the present disclosure, it should be understood that the disclosed systems, devices, and methods may be implemented in other manners. The above-described apparatus embodiments are merely illustrative, for example, the division of the units is merely a logical function division, and there may be other manners of division in actual implementation, and for example, multiple units or components may be combined or integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be through some communication interface, device or unit indirect coupling or communication connection, which may be in electrical, mechanical or other form.

The units described as separate units may or may not be physically separate, and units shown as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present disclosure may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit.

The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a non-volatile computer readable storage medium executable by a processor. Based on such understanding, the technical solution of the present disclosure may be embodied in essence or a part contributing to the prior art or a part of the technical solution, or in the form of a software product stored in a storage medium, including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method described in the embodiments of the present disclosure. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing program codes.

Finally, it should be noted that: the foregoing examples are merely specific embodiments of the present disclosure, and are not intended to limit the scope of the disclosure, but the present disclosure is not limited thereto, and those skilled in the art will appreciate that while the foregoing examples are described in detail, it is not limited to the disclosure: any person skilled in the art, within the technical scope of the disclosure of the present disclosure, may modify or easily conceive changes to the technical solutions described in the foregoing embodiments, or make equivalent substitutions for some of the technical features thereof; such modifications, changes or substitutions do not depart from the spirit and scope of the technical solutions of the embodiments of the disclosure, and are intended to be included within the scope of the present disclosure. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.

Claims

1. The data pushing method is characterized by comprising the following steps of:

receiving triggering operation of a user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window; the information to be displayed comprises: the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic;

the responding to the exit instruction of the user for the current page obtains the target recommended content, and the method comprises the following steps:

responding to an exit instruction aiming at the current page, acquiring a historical page browsed by a user in a preset time period before the current moment, and determining a page type identifier of the historical page to obtain a first information category; the first information category is an information category corresponding to recommended content displayed by the history page;

determining a second information category in an identification library according to the first information category, wherein the second information category is different from the first information category;

And determining the target recommended content based on the resources which are determined to be matched with the second information category in the resource library.

2. The method of claim 1, wherein said determining a second category of information in an identification library from said first category of information comprises:

determining at least one first class dimension to which the first information class belongs, wherein each first class dimension comprises a plurality of information classes;

determining a target information category in the identification library; wherein the target information category is other information categories in each first category dimension except the first information category, and/or information categories contained in other category dimensions in the identification library except the at least one first category dimension;

the second information category is determined based on the target information category.

3. The method of claim 1, wherein the receiving the triggering operation of the user for the first interactive information, determining information to be displayed that matches the triggering operation, and displaying the information to be displayed based on the interactive window, comprises:

determining target support information selected by a user for the target interaction topic based on the received triggering operation;

Determining recommended content matched with the target support information;

displaying the interaction result of the target recommended content in the interaction window, and determining a target display position in a mask layer where the interaction window is located, wherein the target display position is adjacent to the interaction window;

and displaying the matched recommended content as the information to be displayed at the target display position.

4. The method of claim 1, wherein the first interaction information comprises a plurality of support information for the target interaction topic;

the receiving the triggering operation of the user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window comprises the following steps:

acquiring interactive operation of a user aiming at the plurality of support information, and determining target support information corresponding to the interactive operation;

determining support details of the target support information, wherein the support details include at least one of: support quantity, comment information, support content, support duty ratio;

and displaying the support detail information in the interactive window as the information to be displayed.

5. The method according to claim 1, wherein the method further comprises:

acquiring interaction information of a user aiming at the target interaction topic, wherein the interaction information comprises at least one of the following: voting information, topic comment information and praise data of topic comment information aiming at various support information of a target interaction topic;

and carrying out statistical analysis on the interaction information, and determining the first interaction information according to a statistical analysis result.

6. The method of claim 1, wherein the other recommended content includes topic detail information of the target interaction topic; the method further comprises the steps of:

zooming in the interactive window in response to an upward sliding operation for the interactive window;

hiding the interaction result of the target recommended content, and displaying topic detail information of the target interaction topic in an amplified interaction window.

7. The method of claim 6, wherein the method further comprises:

displaying a list jump mark at the bottom of the enlarged interactive window under the condition that the target recommended content is the list content in the target list;

And responding to the triggering operation aiming at the list jump mark, and displaying an aggregation page corresponding to the target list in the current page, wherein the aggregation page comprises at least part of list contents in the target list.

8. An information recommendation device, characterized by comprising:

the acquisition unit is used for responding to the exit instruction of the user for the current page and acquiring target recommended content; the information category corresponding to the target recommended content is different from the information category corresponding to each recommended content displayed on the current page;

the display unit is used for creating an interactive window on the display interface of the current page and displaying the target recommended content in the interactive window; the target recommended content comprises topic key information of a target interaction topic and/or first interaction information of the target interaction topic;

the determining unit is used for receiving triggering operation of a user on the first interactive information, determining information to be displayed, which is matched with the triggering operation, and displaying the information to be displayed based on the interactive window; the information to be displayed comprises: the interaction result of the target recommended content and/or other recommended content associated with the target interaction topic;

Wherein the acquisition unit is further configured to:

9. A computer device, comprising: a processor, a memory and a bus, said memory storing machine readable instructions executable by said processor, said processor and said memory communicating over the bus when the computer device is running, said machine readable instructions when executed by said processor performing the steps of the data pushing method according to any of claims 1 to 7.

10. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon a computer program which, when executed by a processor, performs the steps of the data pushing method according to any of claims 1 to 7.