CN108269196A - Add in the method, apparatus and computer equipment of network social association - Google Patents

Add in the method, apparatus and computer equipment of network social association Download PDF

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Publication number
CN108269196A
CN108269196A CN201711247601.2A CN201711247601A CN108269196A CN 108269196 A CN108269196 A CN 108269196A CN 201711247601 A CN201711247601 A CN 201711247601A CN 108269196 A CN108269196 A CN 108269196A
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CN
China
Prior art keywords
community
user
information
label
theme
Prior art date
Application number
CN201711247601.2A
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Chinese (zh)
Inventor
蒋志华
郭兆祺
李成
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优视科技有限公司
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Publication date
Application filed by 优视科技有限公司 filed Critical 优视科技有限公司
Priority to CN201711247601.2A priority Critical patent/CN108269196A/en
Publication of CN108269196A publication Critical patent/CN108269196A/en

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Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24Querying
    • G06F16/245Query processing
    • G06F16/2458Special types of queries, e.g. statistical queries, fuzzy queries or distributed queries
    • G06F16/2462Approximate or statistical queries
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/955Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking

Abstract

The present invention provides a kind of method, apparatus and computer equipment for adding in network social association.The method of the addition network social association includes obtaining the information content of customer consumption;Determine the information theme of the information content;Obtain the community label that the label of the information theme is drawn a portrait with the interest of the user;If the community label includes the label of the information theme, the user is added in the community established with the information theme.User is added to by the method for the addition network social association in network social association, and different from traditional mode that community is added in based on relation chain, information content of the user based on consumption is added in community in this method.User in community can be discussed around common information theme (the information theme determined based on the information content of customer consumption), so as to improve the platform of community viscosity and liveness.

Description

Add in the method, apparatus and computer equipment of network social association

Technical field

The present invention relates to Internet technical field, specifically, the present invention relates to a kind of method for adding in network social association, dresses It puts and computer equipment.

Background technology

Network social association is that user is linked together the community of foundation by disparate networks application.In the network colony of foundation In, the behavior of each user has identical and specific target.Network social association refer generally to scale is smaller, hob-nob and relationship is loose Scattered group.

Network social association is created based on user.The activity of the user directly determines the viscosity of network social association and network society The potential value of group.However, traditional network social association is the social groups based on relation chain, user lacks and phase when reading information User with content consuming habits forms effective interaction, not high so as to cause network social association viscosity, liveness.

Invention content

The purpose of the present invention is intended to provide a kind of method, apparatus and computer equipment for adding in network social association, to improve net The activity of the user in network community, so as to improve the viscosity of network social association.

To achieve these goals, the present invention provides following technical scheme:

A kind of method for adding in network social association, includes the following steps:Obtain the information content of customer consumption;Determine the money Interrogate the information theme of content;Obtain the community label that the label of the information theme is drawn a portrait with the interest of the user;It is if described Community label includes the label of the information theme, the user is added in the community established with the information theme.

The society that the interest of the label for obtaining the information theme and the user are drawn a portrait in one of the embodiments, Before group's label, further include:The history information content record of the customer consumption is obtained, is recorded according to the history information content Generate the community label of the interest portrait of the user.

The history information content includes the consumption content of user in one of the embodiments, the search content of user, The multi-dimensional data that the attentinal contents of user and the collection content of user are formed.

The interest that the user is generated according to history information content record is drawn a portrait in one of the embodiments, Community label, including:The community label of the Long-term Interest portrait of the user is generated according to history information content record With the community label of instant interest portrait;Obtain the community mark that the label of the information theme is drawn a portrait with the interest of the user Label, including:If information theme is long-term information theme, the label for the theme that obtains information and the Long-term Interest of the user are drawn a portrait Community label;If information theme is instant information theme, the label for the theme that obtains information and the instant interest of the user The community label of portrait.

In one of the embodiments, it is described the user is added in the community established with the information theme before, and also Including:Confirm that the average value of the similarity of the interest portrait of user in the community and the interest portrait of the user is more than to preset Value.

The interest portrait for confirming user in the community and the interest of the user are drawn in one of the embodiments, The average value of the similarity of picture is more than preset value, including:By the interest portrait of user each in community and the interest of the user Portrait is compared one by one, obtains similarity, according to the similarity calculation average value of total user in community, is confirmed described average Value is more than preset value.

In one of the embodiments, it is described the user is added in the community established with the information theme before, and also Including:It is determined for compliance with establishing the condition of community;Community is established with the information theme of the information content.

It is described in one of the embodiments, to meet the condition for establishing community, including:Consume the user of the information content Quantity reaches preset value;Or the number of users of the consumption information content reaches preset value, and in these users, community label packet The number of users of the label of information theme containing the information content reaches preset value.

The user is added in one of the embodiments, after the community established with the information theme, further included: Arrange the corresponding information of the information theme;The instruction that community user sends quick calling information is received, to the community user Send the corresponding information of the information theme.

The instruction for receiving community user and sending quick calling information in one of the embodiments, to the community User sends the corresponding information of the information theme, including:Receive the instruction that community user sends quick calling information;Obtain society The chat content of the community user of preset quantity in group;According to the chat content of the community user of preset quantity in the community, The corresponding information of the information theme is sent to the community user.

The instruction of the quick calling information is weight or the long finger according to keywords generated in one of the embodiments, It enables;Or add the instruction of keyword generation for predetermined character.

The user is added in one of the embodiments, after the community established with the information theme, further included: The correlation tag information of other users in community is sent to the user.

If the community label includes the label of the information theme in one of the embodiments, the use Family adds in the community established with the information theme, including:If the community label includes the label of the information theme, to institute User is stated to recommend to add in the community established with the information theme;Obtain the request of the addition community that the user sends; The user is added in into the community.

If the community label includes the label of the information theme in one of the embodiments, the use Family adds in the community established with the information theme, including:If the community label includes the label of the information theme, to institute User is stated to recommend to add in the community established with the information theme;Obtain addition the asking with the community that the user sends It asks;The number of users for determining to agree to the request in the community reaches preset value;The user is added in into the community.

A kind of device for adding in network social association, including:First acquisition module, for obtaining the information content of customer consumption; Determining module, for determining the information theme of the information content;Second acquisition module, for obtaining the mark of the information theme The community label that the interest of label and the user are drawn a portrait;Module is added in, if including the information theme for the community label Label, the user is added in the community established with the information theme.

A kind of computer equipment, including:One or more processors;Memory;One or more application program, wherein One or more of application programs are stored in the memory and are configured as being held by one or more of processors Row, the method that one or more of application programs are configured to carry out the addition network social association described in any of the above-described embodiment.

Compared with prior art, the solution of the present invention has the following advantages:

A kind of method for adding in network social association provided by the invention, information is determined by the information content for obtaining customer consumption The information theme of content and the label of information theme, and obtain the interest portrait community label of user.When the community mark of user When label include information theme label, user is added in the community established with information theme.User passes through the addition network The method of community is added in network social association, different from traditional mode that community is added in based on relation chain, user in this method Information content based on consumption is added in community.User in community can surround common information theme and (be based on customer consumption The information theme that determines of information content) discuss, so as to improve the platform of community viscosity and liveness.

Description of the drawings

Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments Significantly and it is readily appreciated that, wherein:

Fig. 1 is the method flow diagram of the method for the addition network social association in one embodiment of the invention;

Fig. 2 is the method flow diagram in an embodiment of step S40 in Fig. 1;

Fig. 3 is the method flow diagram of the method for the addition network social association in further embodiment of this invention;

Fig. 4 is the method flow diagram of the method for the addition network social association in another embodiment of the present invention;

Fig. 5 is the method flow diagram in an embodiment of step S520 in Fig. 4;

Fig. 6 is the structure diagram of the device of the addition network social association in one embodiment of the invention;

Fig. 7 is the computer equipment structure diagram in one embodiment of the invention.

Specific embodiment

The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not construed as limiting the claims.

The present invention provides a kind of method for adding in network social association.In one embodiment, as shown in Figure 1, one kind of the present invention The method for adding in network social association, including step:

S10 obtains the information content of customer consumption.

In the present embodiment, server obtains the information content of customer consumption.When detecting customer consumption information content, Server obtains the information content that user is consuming.The information content of customer consumption includes user and clicks viewing or browse each Class news, micro-blog information, top news and weather forecast, news flash etc..Wherein, the information content of customer consumption can be in word Appearance, short video content, long video content or audio content.

S20 determines the information theme of the information content.

In the present embodiment, after server gets the information content of customer consumption, according in the information of customer consumption Hold, determine the corresponding information theme of the information content.For example, the information content of customer consumption is about film《Warwolf 2》Text Word news or top news or about film《Warwolf 2》Short-sighted frequency.Server is according to customer consumption about film《Warwolf 2》Information content, determine about film《Warwolf 2》Information content information theme.Such as information theme is that " film is fought Wolf 2 " etc..Alternatively, the information content of customer consumption is the word or video top news overstepped the limit about certain star in amusement circle, server according to The information theme that the information content is determined is " XX stars overstep the limit ".

The community label of S30, the label for the theme that obtains information and the interest portrait of user.

In the present embodiment, server gets the corresponding information theme of information content and then obtains the information theme Respective labels.Also, server also obtains the interest portrait of user, and obtains the community label of interest portrait.

The interest portrait of user represents to be drawn a portrait according to the user that the hobby of user is formed.The society of the interest portrait of user Group label refer to user interest portrait in community property label.Server obtains information the corresponding information of content respectively The community label of the label of theme and the interest portrait of user.

In the present embodiment, server obtain information theme label and user interest portrait community label before, It further includes:The history information content record of customer consumption is obtained, the interest portrait for generating user is recorded according to history information content Community label.Wherein, the history information content of customer consumption includes the consumption content of user, the search content of user, user Attentinal contents and user collection content formed multi-dimensional data.Server is according to the history information content of the consumption of user Record, search content, the attentinal contents of user and the multidimensional of the collection content of user formation of consumption content, user such as user Degrees of data generates the community label of the interest portrait of user.

Wherein, the interest portrait of user includes the Long-term Interest portrait of user and instant interest portrait.It that is to say, user's The community label and the community of the instant interest portrait of user that the Long-term Interest that the community label of interest portrait includes user is drawn a portrait Label.The community label that server records the interest portrait of generation user according to history information content includes:According to history information Content record generates the community label of the Long-term Interest portrait of user and the community label of instant interest portrait.In an embodiment In, the community label of the label for the theme that obtains information and the interest portrait of user, including:If information theme is long-term information master The community label of topic, the label for the theme that obtains information and the Long-term Interest portrait of user.It that is to say, server detection is got Whether the corresponding information theme of information content is long-term information theme.When the information theme is long-term information theme, obtain The community label that the community label of the interest portrait of the user taken is drawn a portrait for the Long-term Interest of user.

The formation of the Long-term Interest portrait of user is user's stable and lasting history information content in a long time Data are total in combination with the history information content data of the long-time stable of one group of user highest with user's compatible degree in the whole network It is obtained with conformity calculation.Also, according to each data usage time decay factor exponential depth (Ta,0<a<1) it is weighted (it is nearer can be understood as consumption time, influence power is bigger, and exponent function relation).The Long-term Interest portrait formation by from Line computation obtains, and update is primary daily.

In one embodiment, obtain information theme label and user interest portrait community label, including:If information Theme is the community label of instant information theme, the label for the theme that obtains information and the instant interest portrait of user.It that is to say, Whether the corresponding information theme of information content that server detection is got is instant information theme.When the information theme is i.e. When information theme when, the user of acquisition interest portrait community label for user instant interest draw a portrait community label.

The formation of the instant interest portrait of user is different from the formation of Long-term Interest portrait.The instant interest portrait of user In formation, the data of acquisition are the instantaneity information content data of user's nearest a period of time, and are used according to each data Time decay factor exponential depth (Tb,0<b<1,b>A) be weighted (it is nearer to can be understood as consumption time, influence power is bigger, and And exponent function relation).The formation of the instant interest portrait in line computation by obtaining.When there is new data, i.e. update calculates one It is secondary, it is drawn a portrait with obtaining new interest.

S40 if community label includes the label of information theme, adds in user the community established with information theme.

In the present embodiment, the community established using information theme is existing community.When the interest for detecting user is drawn a portrait Community label include information theme label when, user is added to the existing community established with information theme by server. Herein, user is passively to be added in the community established with information theme.It that is to say, server is added to user in the community When, the agreement of user is needed not move through, directly user is added in community.

In one embodiment, user is added in before the community established with information theme, further included:Confirm user in community The average value of similarity drawn a portrait with the interest of user of interest portrait be more than preset value.Specifically, by user each in community Interest portrait with will be added in this programme the community user interest draw a portrait compared one by one, obtain similarity, root According to the similarity calculation average value of total user in community, confirm that average value is more than preset value.

In one embodiment, obtain information theme label and user interest portrait community label, if community label The label of information theme is included, user is added in the community established with information theme, including:It is long-term money to judge information theme Interrogate theme or instant information theme;If information theme is long-term information theme, the label for the theme that obtains information and user Long-term Interest portrait community label;If the community label of Long-term Interest portrait includes the label of information theme, user plus Enter the community established with information theme;If the community label of Long-term Interest portrait does not include the label of information theme, obtain information The community label of the label of theme and the instant interest portrait of user, if the community label of interest portrait includes information theme immediately Label, judge user in community Long-term Interest portrait with the present embodiment in need to be added to the Long-term Interest of the user of community Whether the average value of the similarity of portrait is more than preset value, if so, the user for needing to be added to community in the present embodiment is added in The community established with information theme.Wherein, judge that the Long-term Interest of user in community is drawn a portrait with needing to be added in the present embodiment Whether the average value of the similarity of the Long-term Interest portrait of the user of community is more than preset value, including:By user each in community Long-term Interest portrait with needed in the present embodiment the user for being added to community Long-term Interest portrait compared one by one, obtain Similarity, according to the similarity calculation average value of total user in the user and community for needing to be added to community in the present embodiment, Judge whether the average value of similarity is more than preset value.When the average value of similarity is more than preset value, will be needed in the present embodiment The user for being added to community is added in the community.For example, it is assumed that a total of 20 users in community, needed in the present embodiment The user and the average value of the similarity of the interest portrait of 20 users in the community for being added to community are more than preset value 50%, i.e., The user for being added to community can will be needed to be added in the community in the present embodiment.

If information theme is instant information theme, the society of the label for the theme that obtains information and the instant interest portrait of user Group's label;If the community label of instant interest portrait includes the label of information theme, user is added in what is established with information theme Community;If the community label of interest portrait does not include the label of information theme immediately, the label of the theme that obtains information and user's The community label of Long-term Interest portrait if the community label of Long-term Interest portrait includes the label of information theme, is judged in community The similarity that the instant interest of user is drawn a portrait with needing the instant interest portrait for being added to the user of community in the present embodiment is put down Whether mean value is more than preset value, if so, the user for needing to be added to community in the present embodiment is added in what is established with information theme Community.For example, it is assumed that a total of 20 users in community, need to be added to the user and in the community 20 of community in the present embodiment The average value of the similarity of the interest portrait of a user is more than preset value 60%, you can will need to be added to community in the present embodiment User be added in the community.

Specifically, in one embodiment, when the community label of the interest of user portrait is drawn a portrait for the Long-term Interest of user Community label when, if the community label of the Long-term Interest portrait of user include the label of information theme, user is added in existing With information theme establish long-term community.Wherein, the label of information theme herein is the label of long-term information theme.When During the community label that the community label of the interest portrait of user is drawn a portrait for the instant interest of user, if the instant interest portrait of user Community label include the label of information theme, user is added in the existing instant community established with information theme.Wherein, this The label of the information theme at place is the label of instant information theme.

It that is to say, when the information theme based on information content is long-term information theme, server obtains the long-term of user Interest portrait label, and user is added in the existing long-term community established with the information theme.Based on information content When information theme is instant information theme, server obtains the instant interest portrait label of user, and user is added in and is had With the information theme establish instant community in.

In other embodiments, when the community mark that the community label of the interest of user portrait is drawn a portrait for the Long-term Interest of user During label, if the community label of the Long-term Interest portrait of user includes the label of information theme, user can be also added in information master Inscribe the instant community established.When the community label that the community label that the interest of user is drawn a portrait is drawn a portrait for the instant interest of user, If the community label of the instant interest portrait of user includes the label of information theme, user can also be added in and be established with information theme Long-term community.

In one embodiment, as shown in Fig. 2, step S40 includes the following steps:

S410 if the community label includes the label of the information theme, recommends to add in the money to the user Interrogate the community that theme is established.

In the present embodiment, whether include information theme in the community label of the interest portrait of server detection user Label.If including the label of information theme in the community label, sent to user and add in the community established with information theme Recommendation.It that is to say, server asks the user whether to be added in the community in the form of sending and recommend to user.

S430 obtains the request of the addition community that the user sends.

In the present embodiment, after server sends the recommendation of addition community to user, add if user sends to server Enter the request of community.Server obtains the request for the addition community that user sends.Herein, user is added by the form being actively added Enter into community.

S450, the number of users for determining to agree to the request in the community reach preset value.

In the present embodiment, server receive user transmission addition community request after, it is also necessary to determine community Whether the middle number of users for agreeing to the request reaches preset value.Server is only receiving asking for the addition community of user's transmission Ask, and confirm agree to the request number of users reach preset value after, user can just be added in the community.It that is to say, User's active request adds in the community, and the agreement for obtaining the user in community can be just added in community.It, can be in community It is that part community user agrees to or after whole community user agreements, user can be just added in the community.

The user is added in community by S470.

It that is to say, the community established with information theme is just already existing before user adds in.When the interest of user Include the label of information theme in the community label of portrait, server is recommended to add in the society established with information theme to user Group.And when getting the request of addition community of user's transmission, further determine that the number of users that the request is agreed in the community Amount.When the number of users that the request is agreed in community reaches preset value, user is added in the community.The user adds in society In the method for group, it is ensured that user is actively added community.Simultaneously before user adds in community, need to through in community user part or Whole people agree to and (confirm that the number of users for agreeing to the request reaches preset value), which can just enter community.

In one embodiment, if community label includes the label of information theme, user is added in what is established with information theme The step of community, includes:If community label includes the label of information theme, recommend to add in the society established with information theme to user Group;The addition of user's transmission is obtained with the request of community;User is added in into community.It that is to say, when the society that the interest of user is drawn a portrait Include the label of information theme in group's label, server is recommended to add in the community established with information theme to user.And it is obtaining When getting the request of the addition community of user's transmission, user is added in the community.The user is added in the method for community, only Need to get the request that user adds in community, will the user be added in community, without through community user agreement.

The method of above-mentioned addition network social association determines the information master of information content by the information content for obtaining customer consumption The label of topic and information theme, and obtain the interest portrait community label of user.When the community label of user includes information During theme label, user is added in the community established with information theme.User is added by the method for the addition network social association Enter into network social association, different from traditional mode that community is added in based on relation chain, money of the user based on consumption in this method News content is added in community.User in community can surround common information theme, and (information content based on customer consumption is true Fixed information theme) it discusses, so as to improve the platform of community viscosity and liveness.

In one embodiment, it is as shown in figure 3, further comprising the steps of before step S40:

S310 is determined for compliance with establishing the condition of community.

In the present embodiment, it is added in user before the community established with information theme, which is not present.User When adding in the community, need first to establish the community established with information theme.

Meet and establish the condition of community and include:The number of users of consumer information content reaches preset value.It that is to say, consumption money The number of users of news content, which must reach numerical value preset in advance, can just establish corresponding community.Alternatively, consumer information content Number of users reaches preset value, and in these users, and community label includes the number of users of the label of the information theme of information content Amount reaches preset value.It that is to say, establishing community not only needs the number of users of consumer information content to reach preset value, meanwhile, In these users, in the community label of the interest portrait of user, the number of users of the label of the information theme comprising the information content Amount is also required to reach preset value.Only meet the two conditions simultaneously, server just establishes the corresponding community of information content.

S320 establishes community with the information theme of the information content.

Server is when establishing community, after being determined for compliance with the condition for establishing community, that is, establishes corresponding with information content The community of information theme.

In one embodiment, it is further comprising the steps of as shown in figure 4, after step S40:

S510 arranges the corresponding information of the information theme.

In the present embodiment, after user is added to the community established with information theme, information described in collation server The corresponding relevent information of information theme of content.

When receiving the instruction of community user transmission quick calling information, the information is sent to the community user by S520 The corresponding information of theme.

In the present embodiment, server feeds back to this in the instruction for receiving community user transmission quick calling information The corresponding information of community user's information theme.Wherein, the instruction of quick calling information is weight or the long finger according to keywords generated It enables.Or the instruction of quick calling information adds the instruction of keyword generation for predetermined character.For example, the instruction of quick calling information The instruction generated for " #+ keywords ".

In one embodiment, as shown in figure 5, step S520 includes the following steps:

S521 receives the instruction that community user sends quick calling information.

In the present embodiment, server receives the instruction of the quick calling information of user's transmission.

S523 obtains the chat content of the community user of preset quantity in community.

Server obtains the preset quantity in the community after the instruction of quick calling information of user's transmission is received Community user chat content.The community user of preset quantity can be some or all of user in community.It that is to say, take Device be engaged in after the instruction for receiving quick calling information, obtains in the community in the chat of all or part of community user Hold.

According to the chat content of the community user of preset quantity in the community, institute is sent to the community user by S525 State the corresponding information of information theme.

In the present embodiment, server is according to the chat content of user part or all of in community, to sending quick calling The community user of the instruction of information sends the corresponding information of information theme.

For example, when being discussed in community, it can be by sending the fast relevant information of the quick referenced subject matter of instruction for reading to call information. The theme of such as community is " AA oversteps the limit ".User can (#+ be crucial by specific interaction (weight/length is according to keywords) or symbol Word) quick calling relevent information.The corresponding information content of information theme called at this time can be according to community user chat context Adjustment.Such as, when chatting to reason of derailment, at this time it is recommended that expert dissects reason etc..When chatting to periphery Eight Diagrams, recommend at this time Be then theme correlation Eight Diagrams.

In one embodiment, after step S40, step is further included:The association mark of other users in community is sent to user Sign information.

In the present embodiment, user is added to after the community established with information theme, server is sent to the user The correlation tag of other users in the community.For example, in current community, community user only shows and the relevant mark of community content Sign (user there are multiple labels) and with receiving the associated label of the tagging user.It is assumed that party A-subscriber and party B-subscriber and C User all in a group, party A-subscriber see party B-subscriber and C user in addition to after the relevant label of community content, may be used also See in party B-subscriber, the correlation tag of AYong Hu &B user.And, it may also be seen that in C user, the correlation tag of party A-subscriber C user.

The present invention also provides a kind of devices for adding in network social association.In one embodiment, as shown in fig. 6, the addition network The device of community includes the first acquisition module 101, determining module 103, the second acquisition module 105 and adds in module 107.

First acquisition module 101, for obtaining the information content of customer consumption.

In the present embodiment, server obtains the information content of customer consumption.When detecting customer consumption information content, Server obtains the information content that user is consuming.The information content of customer consumption includes user and clicks viewing or browse each Class news, micro-blog information, top news and weather forecast, news flash etc..Wherein, the information content of customer consumption can be in word Appearance, short video content, long video content or audio content.

Determining module 103, for determining the information theme of the information content.

In the present embodiment, after server gets the information content of customer consumption, according in the information of customer consumption Hold, determine the corresponding information theme of the information content.For example, the information content of customer consumption is about film《Warwolf 2》Text Word news or top news or about film《Warwolf 2》Short-sighted frequency.Server is according to customer consumption about film《Warwolf 2》Information content, determine about film《Warwolf 2》Information content information theme.Such as information theme is that " film is fought Wolf 2 " etc..Alternatively, the information content of customer consumption is the word or video top news overstepped the limit about certain star in amusement circle, server according to The information theme that the information content is determined is " XX stars overstep the limit ".

Second acquisition module 105, for the community label of the interest portrait of the label and user for the theme that obtains information.

In the present embodiment, server gets the corresponding information theme of information content and then obtains the information theme Respective labels.Also, server also obtains the interest portrait of user, and obtains the community label of interest portrait.

The interest portrait of user represents to be drawn a portrait according to the user that the hobby of user is formed.The community of user interest portrait Label refers to the label that user interest portrait is formed based on community.Server obtains information the corresponding information master of content respectively The community label of the label of topic and the interest portrait of user.

In the present embodiment, server obtain information theme label and user interest portrait community label before, It further includes:The history information content record of customer consumption is obtained, the interest portrait for generating user is recorded according to history information content Community label.Wherein, the history information content of customer consumption includes the consumption content of user, the search content of user, user Attentinal contents and user collection content formed multi-dimensional data.Server is according to the history information content of the consumption of user Record, search content, the attentinal contents of user and the multidimensional of the collection content of user formation of consumption content, user such as user Degrees of data generates the community label of the interest portrait of user.

Wherein, the interest portrait of user includes the Long-term Interest portrait of user and instant interest portrait.Server is according to going through The community label that history information content record generates the interest portrait of user includes:It is recorded according to history information content and generates user's The community label of Long-term Interest portrait and the community label of instant interest portrait.

In one embodiment, obtain information theme label and user interest portrait community label, including:If information Theme is the community label of long-term information theme, the label for the theme that obtains information and the Long-term Interest portrait of user.It that is to say, Whether the corresponding information theme of information content that server detection is got is long-term information theme.When the information theme is long During the information theme of phase, the community label of the interest portrait of the user of acquisition is the community label of the Long-term Interest portrait of user.

The formation of the Long-term Interest portrait of user is user's stable and lasting history information content in a long time Data are total in combination with the history information content data of the long-time stable of one group of user highest with user's compatible degree in the whole network It is obtained with conformity calculation.Also, according to each data usage time decay factor exponential depth (T^a, 0<a<1) it is weighted (it is nearer can be understood as consumption time, influence power is bigger, and exponent function relation).The Long-term Interest portrait formation by from Line computation obtains, and update is primary daily.

In one embodiment, obtain information theme label and user interest portrait community label, including:If information Theme is the community label of instant information theme, the label for the theme that obtains information and the instant interest portrait of user.It that is to say, Whether the corresponding information theme of information content that server detection is got is instant information theme.When the information theme is i.e. When information theme when, the user of acquisition interest portrait community label for user instant interest draw a portrait community label.

The formation of the instant interest portrait of user is different from the formation of Long-term Interest portrait.The instant interest portrait of user In formation, the data of acquisition are the instantaneity information content data of user's nearest a period of time, and are used according to each data Time decay factor exponential depth (T^b, 0<b<1,b>A) be weighted (it is nearer to can be understood as consumption time, influence power is bigger, And exponent function relation).The formation of the instant interest portrait in line computation by obtaining.When there is new data, i.e. update calculates Once, it is drawn a portrait with obtaining new interest.

Module 107 is added in, if including the label of information theme for community label, user is added in and is established with information theme Community.

In the present embodiment, the community established using information theme is existing community.When the interest for detecting user is drawn a portrait Community label include information theme label when, user is added to the existing community established with information theme by server. Herein, user is passively to be added in the community established with information theme.It that is to say, server is added to user in the community When, the agreement of user is needed not move through, directly user is added in community.

In one embodiment, when the community label that the community label of the interest of user portrait is drawn a portrait for the Long-term Interest of user When, if the community label of the Long-term Interest portrait of user includes the label of information theme, user is added in existing with information master Inscribe the long-term community established.Wherein, the label of information theme herein is the label of long-term information theme.When the interest of user During the community label that the community label of portrait is drawn a portrait for the instant interest of user, if the community label of the instant interest portrait of user The label of information theme is included, user is added in the existing instant community established with information theme.Wherein, information master herein The label of topic is the label of instant information theme.

It that is to say, when the information theme based on information content is long-term information theme, server obtains the long-term of user Interest portrait label, and user is added in the existing long-term community established with the information theme.Based on information content When information theme is instant information theme, server obtains the instant interest portrait label of user, and user is added in and is had With the information theme establish instant community in.

In other embodiments, when the community mark that the community label of the interest of user portrait is drawn a portrait for the Long-term Interest of user During label, if the community label of the Long-term Interest portrait of user includes the label of information theme, user can be also added in information master Inscribe the instant community established.When the community label that the community label that the interest of user is drawn a portrait is drawn a portrait for the instant interest of user, If the community label of the instant interest portrait of user includes the label of information theme, user can also be added in and be established with information theme Long-term community.

In other embodiments, the modules in the device provided by the invention for adding in network social association are additionally operable to perform sheet In the method for the invention addition network social association, the operation of corresponding each step execution is no longer described in detail herein.

The present invention also provides a kind of computer equipments.A kind of computer equipment includes:One or more processors;Storage Device;One or more application program.Wherein one or more of application programs are stored in the memory and are configured To be performed by one or more of processors, one or more of application programs are configured to carry out any of the above-described embodiment The method of the addition network social association.

Fig. 7 is the structure diagram of the computer equipment in one embodiment of the invention.Equipment described in the present embodiment can be with It is computer equipment.Such as server, personal computer and the network equipment.As shown in fig. 7, equipment includes processor 703, deposits The devices such as reservoir 705, input unit 707 and display unit 709.It will be understood by those skilled in the art that the equipment shown in Fig. 7 Structure devices do not form the restriction to all devices, can include more certain than illustrating more or fewer components or combination Component.Memory 705 can be used for storage application program 701 and each function module, and the operation of processor 703 is stored in memory 705 application program 701, so as to perform the various function application of equipment and data processing.Memory can be built-in storage Or external memory or including both built-in storage and external memory.Built-in storage can include read-only memory (ROM), can Programming ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory or with Machine memory.External memory can include hard disk, floppy disk, ZIP disks, USB flash disk, tape etc..Memory disclosed in this invention includes But it is not limited to the memory of these types.Memory disclosed in this invention is only used as example rather than as restriction.

Input unit 707 is used to receive the input of signal and receives keyword input by user.Input unit 707 can Including touch panel and other input equipments.Touch panel collects user on it or neighbouring touch operation (for example is used Family uses the operations of any suitable object or attachment on touch panel or near touch panel such as finger, stylus), and root According to the corresponding attachment device of preset driven by program;Other input equipments can include but is not limited to physical keyboard, function It is one or more in key (for example playing control button, switch key etc.), trace ball, mouse, operating lever etc..Display unit 709 can be used for showing information input by user or be supplied to the information of user and the various menus of computer equipment.Display is single The forms such as liquid crystal display, Organic Light Emitting Diode can be used in member 709.Processor 703 is the control centre of computer equipment, profit With the various pieces of various interfaces and the entire computer of connection, by running or performing the software being stored in memory 703 Program and/or module and calling are stored in the data in memory, perform various functions and handle data.

In addition, each functional unit in each embodiment of the present invention can be integrated in a processing module, it can also That each unit is individually physically present, can also two or more units be integrated in a module.Above-mentioned integrated mould The form that hardware had both may be used in block is realized, can also be realized in the form of software function module.The integrated module is such as Fruit is realized in the form of software function module and is independent product sale or in use, can also be stored in a computer In read/write memory medium.

One of ordinary skill in the art will appreciate that hardware can be passed through by realizing all or part of step of above-described embodiment It completes, relevant hardware can also be instructed to complete by program, which can be stored in a computer-readable storage medium In matter, storage medium can include memory, disk or CD etc..

The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications also should It is considered as protection scope of the present invention.

Claims (16)

  1. A kind of 1. method for adding in network social association, which is characterized in that include the following steps:
    Obtain the information content of customer consumption;
    Determine the information theme of the information content;
    Obtain the community label that the label of the information theme is drawn a portrait with the interest of the user;
    If the community label includes the label of the information theme, the user is added in the society established with the information theme Group.
  2. 2. the method according to claim 1 for adding in network social association, which is characterized in that the acquisition information theme Before the community label that the interest of label and the user are drawn a portrait, further include:
    The history information content record of the customer consumption is obtained, generates the user's according to history information content record The community label of interest portrait.
  3. 3. the method according to claim 2 for adding in network social association, which is characterized in that the history information content includes using The multi-dimensional data that the consumption content at family, the search content of user, the attentinal contents of user and the collection content of user are formed.
  4. 4. the method according to claim 2 for adding in network social association, which is characterized in that described according in the history information Hold the community label that record generates the interest portrait of the user, including:
    Community label and the instant interest picture that the Long-term Interest of the user is drawn a portrait are generated according to history information content record The community label of picture;
    The community label that the label of the information theme is drawn a portrait with the interest of the user is obtained, including:
    If information theme is long-term information theme, the society of the label for the theme that obtains information and the Long-term Interest portrait of the user Group's label;
    If information theme is instant information theme, the society of the label for the theme that obtains information and the instant interest portrait of the user Group's label.
  5. 5. the method according to claim 1 for adding in network social association, which is characterized in that described that the user is added in institute Before the community for stating the foundation of information theme, further include:
    Confirm that the average value of the similarity of the interest portrait of user in the community and the interest portrait of the user is more than to preset Value.
  6. 6. the method according to claim 5 for adding in network social association, which is characterized in that described to confirm user in the community The average value of similarity drawn a portrait with the interest of the user of interest portrait be more than preset value, including:It will each be used in community The interest portrait at family is compared one by one with the interest portrait of the user, similarity is obtained, according to total user in community Similarity calculation average value confirms that the average value is more than preset value.
  7. 7. the method according to claim 1 for adding in network social association, which is characterized in that described that the user is added in institute Before the community for stating the foundation of information theme, further include:
    It is determined for compliance with establishing the condition of community;
    Community is established with the information theme of the information content.
  8. 8. the method according to claim 7 for adding in network social association, which is characterized in that described to meet the item for establishing community Part, including:
    The number of users for consuming the information content reaches preset value;Or
    The number of users for consuming the information content reaches preset value, and in these users, and community label is included in the information The number of users of the label of the information theme of appearance reaches preset value.
  9. 9. the method according to claim 1 for adding in network social association, which is characterized in that the user is added in the money After interrogating the community that theme is established, further include:
    Arrange the corresponding information of the information theme;
    The instruction that community user sends quick calling information is received, the corresponding money of the information theme is sent to the community user News.
  10. 10. the method according to claim 9 for adding in network social association, which is characterized in that the reception community user sends The instruction of quick calling information sends the corresponding information of the information theme to the community user, including:
    Receive the instruction that community user sends quick calling information;
    Obtain the chat content of the community user of preset quantity in community;
    According to the chat content of the community user of preset quantity in the community, the information theme is sent to the community user Corresponding information.
  11. 11. the method according to claim 8 for adding in network social association, which is characterized in that the finger of the quick calling information It enables as weight or the long instruction according to keywords generated;Or add the instruction of keyword generation for predetermined character.
  12. 12. the method according to claim 1 for adding in network social association, which is characterized in that the user is added in described After the community that information theme is established, further include:
    The correlation tag information of other users in community is sent to the user.
  13. 13. the method according to claim 1 for adding in network social association, which is characterized in that if the community label packet Label containing the information theme adds in the user community established with the information theme, including:
    If the community label includes the label of the information theme, recommend to add in the user and be established with the information theme Community;
    Obtain the request of the addition community that the user sends;
    The user is added in into the community.
  14. 14. the method according to claim 1 for adding in network social association, which is characterized in that if the community label packet Label containing the information theme adds in the user community established with the information theme, including:
    If the community label includes the label of the information theme, recommend to add in the user and be established with the information theme Community;
    The addition of user's transmission is obtained with the request of the community;
    The number of users for determining to agree to the request in the community reaches preset value;
    The user is added in into the community.
  15. 15. a kind of device for adding in network social association, which is characterized in that including:
    First acquisition module, for obtaining the information content of customer consumption;
    Determining module, for determining the information theme of the information content;
    Second acquisition module, the community label that the interest for obtaining the label of the information theme and the user is drawn a portrait;
    Module is added in, if including the label of the information theme for the community label, the user is added in the money Interrogate the community that theme is established.
  16. 16. a kind of computer equipment, which is characterized in that it includes:
    One or more processors;
    Memory;
    One or more application program, wherein one or more of application programs are stored in the memory and are configured To be performed by one or more of processors, one or more of application programs are configured to carry out according to claim 1 The method that network social association is added in 14 any one of them.
CN201711247601.2A 2017-12-01 2017-12-01 Add in the method, apparatus and computer equipment of network social association CN108269196A (en)

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