CN111275465A - Method and device for delivering advertisement - Google Patents
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- CN111275465A CN111275465A CN201811473743.5A CN201811473743A CN111275465A CN 111275465 A CN111275465 A CN 111275465A CN 201811473743 A CN201811473743 A CN 201811473743A CN 111275465 A CN111275465 A CN 111275465A
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- 230000005484 gravity Effects 0.000 claims description 14
- 239000000126 substance Substances 0.000 claims description 2
- 230000000694 effects Effects 0.000 description 5
- 230000005540 biological transmission Effects 0.000 description 2
- 239000002537 cosmetic Substances 0.000 description 2
- 238000005034 decoration Methods 0.000 description 2
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The application discloses a method and a device for delivering advertisements, wherein the method comprises the following steps: the advertisement server acquires a preset advertisement type in a first preset time period according to the record data of the advertisement played by the advertisement player; the advertising server receives a Mac address of at least one terminal device in a preset range acquired by the advertising machine through the WIFI probe; the advertisement server determines a user label within a second preset time corresponding to the Mac address according to the Mac address of the at least one terminal device; determining at least one advertisement type based on the at least one user tag; and in the determined at least one advertisement type, continuing or stopping putting the advertisement corresponding to the predetermined advertisement type according to whether one advertisement type is the same as the predetermined advertisement type and whether the proportion of the same advertisement type is greater than a first threshold value. Thereby making the placement of the advertisement more accurate.
Description
Technical Field
The present application relates to the field of intelligent advertisement delivery, and in particular, to a method and an apparatus for delivering advertisements.
Background
At present, an advertising machine is a new-generation intelligent device, forms a complete advertising broadcast control system through terminal software control, network information transmission and multimedia terminal display, and carries out advertising propaganda through multimedia materials such as pictures, characters, videos, small plug-ins and the like.
The placement of the advertisement is time-critical, for example: movies are to be shown, requiring large-scale advertising to inform the user. After an advertiser needs to perform certain type of advertisement pre-delivery, the advertisement delivery strategy needs to be adjusted according to the feedback of the delivery effect; then carrying out large-scale additional feeding. In particular, the adjustment of the launch area, for example: suppose a city is divided into 100 advertisement areas, and all advertisements shown on the movie are put; it is necessary to increase delivery in some areas and decrease or cancel delivery in some areas depending on the effect of delivery over a period of time.
Therefore, how to find a more accurate advertisement delivery method becomes a problem to be solved urgently.
Disclosure of Invention
In order to solve the problems, the application discloses a method and a device for advertising, and the method can analyze the effect of the pre-advertised advertisement; and feeding back the effect to the user who puts the advertisement, so that the user who puts the advertisement adjusts the putting strategy.
A first aspect of the present application provides a method for delivering advertisements, the method comprising:
the method comprises the steps that an advertisement server obtains a preset advertisement type in a first preset time period according to record data of playing advertisements of an advertisement player, wherein the record data of playing the advertisements comprise time information of playing the advertisements and the type of the played advertisements;
the advertising server receives a Mac address of at least one terminal device in a preset range acquired by the advertising machine through the WIFI probe;
the advertisement server determines a user tag within a second preset time corresponding to the Mac address according to the Mac address of the at least one terminal device; the user tags are used for indicating products in which corresponding users are interested, and the Mac address of one terminal device corresponds to at least one user tag;
the advertisement server determines at least one advertisement type according to the at least one user tag; wherein one user tag corresponds to one advertisement type.
In one possible embodiment, after the advertisement server determines at least one advertisement type method, the method includes: and when one advertisement type is the same as the predetermined advertisement type in at least one advertisement type determined by the advertisement server and the proportion of the same advertisement type is greater than a first threshold value, the advertisement server continues to deliver one or more advertisements corresponding to the predetermined advertisement type.
In a possible embodiment, after the advertisement server determines at least one advertisement type, the method further includes: and when the advertisement server determines at least one advertisement type, the advertisement type is the same as the predetermined advertisement type, and the proportion of the same advertisement type is smaller than a first threshold value, the advertisement server stops delivering one or more advertisements corresponding to the predetermined advertisement type.
In a possible implementation manner, the advertisement server determines, according to the Mac address of the at least one terminal device, a user tag within a second predetermined time corresponding to the Mac address, specifically:
the advertisement server acquires at least one piece of user attention information from a Mac address database according to the Mac address of the at least one piece of terminal equipment, wherein the user attention information comprises at least one of search terms and historical browsing data, and one piece of terminal equipment corresponds to one piece of user information; the Mac address database stores the Mac address of the at least one terminal device, the at least one piece of user information and the corresponding relation between the Mac address of the at least one terminal device and the at least one piece of user information; the Mac address database is connected with the advertising machine through a network;
and the advertisement server determines corresponding user tags within second preset time according to the at least one piece of user attention information, wherein one piece of user attention information corresponds to at least one type of user tags.
In a possible implementation manner, the specific gravity of the same advertisement type is greater than or less than a first threshold, specifically: determining the proportion of the corresponding user tag according to the relation between the number of each user tag in the at least one user tag and the total number of the user tags, and further determining the size relation between the proportion and the first threshold;
the advertisement server receives the Mac address of at least one terminal device in the preset range acquired by the advertisement machine through the WIFI probe, and the method specifically comprises the following steps: and the advertisement server receives the Mac address of at least one terminal device in a preset range acquired by the advertisement machine through the WIFI probe, and filters out repeated Mac addresses.
In one possible embodiment, the method further comprises: and stopping delivering one or more advertisements corresponding to the advertisement type when the determined at least one advertisement type does not comprise the preset advertisement type.
A second aspect of the present application provides an apparatus for delivering an advertisement, where the apparatus is an advertisement server, and the apparatus includes an obtaining unit and a processing unit; wherein the content of the first and second substances,
the acquisition unit is used for acquiring a preset advertisement type in a first preset time period according to the record data of the advertisement played by the advertisement player, wherein the record data of the played advertisement comprises the time information of the played advertisement and the type of the played advertisement;
the acquisition unit is also used for receiving a Mac address of at least one terminal device in a preset range acquired by the advertising machine through a WIFI probe;
the processing unit is used for determining a user tag in a second preset time corresponding to the Mac address according to the Mac address of the at least one terminal device; the user tags are used for indicating products in which corresponding users are interested, and the Mac address of one terminal device corresponds to at least one user tag;
the processing unit is further configured to determine at least one advertisement type according to the at least one user tag; wherein one user tag corresponds to one advertisement type.
In a possible implementation, after the processing unit determines at least one advertisement type, the processing unit further includes: the processing unit is configured to, when there is one advertisement type in the determined at least one advertisement type that is the same as the predetermined advertisement type and a specific gravity of the same advertisement type is greater than a first threshold, continue to deliver one or more advertisements corresponding to the predetermined advertisement type by the advertisement server.
In a possible implementation manner, the processing unit determines, according to the Mac address of the at least one terminal device, a user tag within a second predetermined time corresponding to the Mac address, specifically: the processing unit is further configured to, when an advertisement type that is the same as the predetermined advertisement type is included in the determined at least one advertisement type and a specific gravity of the same advertisement type is smaller than a first threshold, stop delivering one or more advertisements corresponding to the predetermined advertisement type by the advertisement server.
In a possible implementation manner, the processing unit determines, according to the Mac address of the at least one terminal device, a user tag within a second predetermined time corresponding to the Mac address, specifically:
the processing unit is used for acquiring at least one piece of user attention information from a Mac address database according to the Mac address of the at least one piece of terminal equipment, wherein the user attention information comprises at least one of a search word and historical browsing data, and one piece of terminal equipment corresponds to one piece of user information; the Mac address database stores the Mac address of the at least one terminal device, the at least one piece of user information and the corresponding relation between the Mac address of the at least one terminal device and the at least one piece of user information; the Mac address database is connected with the advertising machine through a network;
and the processing unit determines corresponding user tags within second preset time according to the at least one piece of user attention information, wherein one piece of user attention information corresponds to at least one type of user tags.
In a possible implementation manner, the specific gravity of the same advertisement type is greater than or less than a first threshold, specifically: the processing unit determines the proportion of the corresponding user tag according to the relationship between the number of each user tag in the at least one user tag and the total number of the user tags, and further determines the size relationship between the proportion and the first threshold;
the acquisition unit receives the advertisement machine acquires the Mac address of at least one terminal device in a preset range through the WIFI probe, and specifically comprises the following steps: the acquisition unit receives the Mac address of at least one terminal device in the preset range acquired by the advertising machine through the WIFI probe, and the repeated Mac address is screened out.
The method comprises the steps that the advertisement type corresponding to the user label of the user passing through the advertising machine in the preset time period is compared with the advertisement type already released in the preset time period, and the advertisement type is continuously released or stopped to be released according to the comparison result; therefore, the advertiser can manually adjust the advertisement putting according to the feedback result, so that the advertisement putting is more accurate, and the putting cost is saved.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the embodiments of the present specification, and other drawings can be obtained by those skilled in the art according to the drawings.
Fig. 1 is a schematic flow chart of a method for delivering an advertisement according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present specification. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the specification, as detailed in the appended claims.
The terminology used in the description herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the description. As used in this specification and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.
Outdoor advertising, typically hard placement. The receiving degree of the advertisement by the user is not considered, and whether the crowd watching the advertisement is the target crowd is not considered. Therefore, the advertisements cannot reach more target crowds, the advertisement putting effect is influenced, and the advertisement putting budget is increased.
As shown in fig. 1, the present application provides a method for delivering advertisements, comprising the following steps S101-S104.
S101, the advertisement server obtains a preset advertisement type in a first preset time period according to the record data of the advertisement played by the advertisement player, wherein the record data of the advertisement played comprises the time information of the advertisement played and the type of the advertisement played.
The predetermined advertisement type in this step is a certain advertisement type placed by the advertiser, such as: movies, real estate, etc.; the first predetermined time period is a specific time that the advertisement player has been released, for example: XX month XX day.
S102, the advertisement server receives a Mac address of at least one terminal device in a preset range acquired by the advertisement machine through the WIFI probe.
WiFi Probe technical principle: when a device sends information to another device by wireless transmission technology, other surrounding devices of the same kind can receive the information. When a WiFi device (whether a terminal device, a router or other WiFi devices) sends any Frame within the listening range of the WiFi probe, the probe can intercept and capture the Frame regardless of the Frame sent to the WiFi device, and analyze some information of the MAC layer and the physical layer of the Frame, such as the MAC address, the Frame type, the signal strength, and the like of the sending and receiving device. The WiFi probe is transparent to surrounding WiFi devices.
The preset range in the step refers to a distance which can be detected by the WIFI probe, or a distance which can be clearly observed by people in the preset process.
S103, the advertisement server determines a user tag within a second preset time corresponding to the Mac address according to the Mac address of the at least one terminal device; the user tags are used for indicating products in which corresponding users are interested, and the Mac address of one terminal device corresponds to at least one user tag.
In one example, the advertisement server obtains at least one piece of user attention information from a Mac address database according to a Mac address of the at least one terminal device, wherein the user attention information comprises at least one of search terms and historical browsing data, and one terminal device corresponds to one piece of user information. The Mac address database stores the Mac address of the at least one terminal device, the at least one piece of user information and the corresponding relation between the Mac address of the at least one terminal device and the at least one piece of user information; and the Mac address database is connected with the advertising machine through a network. And the advertisement server determines corresponding user tags within second preset time according to the at least one piece of user attention information, wherein one piece of user attention information corresponds to at least one type of user tags.
The MAC address library is a third-party database (for example, a database of a video website, a database of an e-commerce website, etc.), the third-party database is provided by a third-party website, and the MAC address of the terminal device and the user information using the terminal device are stored in the third-party database; the user information includes keywords frequently searched by the user, browsing history, browsing time, IP addresses of the network, and the like, and user tags (for example, mobile phone tags, real estate tags, cosmetic tags, book tags, and the like) marked by the third-party website according to the preference of the user. In the application, the Mac address library is provided by a cooperative third-party website.
In addition, the first predetermined time period is a time period in which the advertiser has delivered a predetermined advertisement type, and any part of the time period is an advertisement corresponding to the delivered predetermined advertisement type; the second predetermined period of time is a period of time corresponding to the first predetermined period of time, and the second predetermined period of time may be the same as or different from the first predetermined period of time.
S104, the advertisement server determines at least one advertisement type according to the at least one user label; wherein one user tag corresponds to one advertisement type.
In one example, after the ad server determines at least one ad type method, comprising: and if one advertisement type is the same as the predetermined advertisement type in the determined at least one advertisement type and the proportion of the same advertisement type is greater than a first threshold value, the advertisement server continues to deliver one or more advertisements corresponding to the predetermined advertisement type.
In one example, after the advertisement server determines at least one advertisement type, the method further comprises: and in the case that the determined at least one advertisement type is the same as the predetermined advertisement type and the specific gravity of the same advertisement type is smaller than a first threshold value, the advertisement server stops delivering one or more advertisements corresponding to the predetermined advertisement type.
In one example, the specific gravity of the same advertisement type is greater than or less than a first threshold, specifically: and determining the proportion of the corresponding user tag according to the relationship between the number of each user tag in the at least one user tag and the total number of the user tags, and further determining the size relationship between the proportion and the first threshold value.
For example, 5 persons pass through the outdoor advertising machine, and the advertising machine acquires the Mac addresses of the mobile phones of the 5 users and the user information of the 5 persons corresponding to the Mac addresses; the label of user a is cosmetics, dress and real estate; the label of the user B is real estate, a mobile phone and a computer; the labels of the user C are books, history and music; the label of the user D is real estate, mobile phone and music; the label of the user E is a computer, real estate and a mobile phone; at this time, the proportion of the user label in 5 persons is 80% of real estate, 60% of mobile phones and 40% of music and computers; the specific gravity of books and history is 20%.
The first threshold is set by the user placing the advertisement as desired. In the above example, the first threshold is set to 60%; at this time, if the preset advertisement type is the mobile phone or the real estate production, the weight of the user label of the mobile phone or the real estate is more than 60%, the advertisement machine continues to put the advertisement; if the predetermined advertisement type is music (application software or music program), the user tag weight of the music is less than 60%, and the advertisement player stops playing.
The action of stopping or continuing the advertisement machine is a result of the advertisement machine according to the data feedback. The user who delivered the advertisement can make an adjustment of advertisement delivery according to the result, for example, delivering advertisement machine advertisement at more places in the area a, or stopping delivering advertisement machine advertisement in the area a.
In one example, the advertisement server receives a Mac address of at least one terminal device in a preset range acquired by the advertisement machine through the WIFI probe, specifically: and the advertisement server receives the Mac address of at least one terminal device in a preset range acquired by the advertisement machine through the WIFI probe, and filters out repeated Mac addresses.
At this time, the proportion of the user tags corresponding to the same Mac address is prevented from being calculated for multiple times; the screening method can be as follows: when a WIFI probe of an advertising machine detects a first Mac address, an advertising server acquires the first Mac address and detects the first Mac address from a plurality of acquired Mac addresses, and if the first Mac address exists in the Mac addresses, the first Mac address is not stored; and if the first Mac address does not exist in the Mac addresses, the advertisement server stores the first Mac address.
In one example, if there is no advertisement type with the matching degree greater than the first threshold, the advertisement corresponding to the predetermined advertisement type is stopped to be delivered.
In one example, the at least one advertisement type does not include the predetermined advertisement type, and the advertisement corresponding to the advertisement type is stopped to be delivered.
As shown in fig. 2, an apparatus for delivering an advertisement, which is an advertisement server, includes an obtaining unit and a processing unit.
The obtaining unit is used for obtaining the preset advertisement type in a first preset time period according to the record data of the advertisement played by the advertisement player, wherein the record data of the played advertisement comprises the time information of the played advertisement and the type of the played advertisement.
The acquisition unit is further used for receiving a Mac address of at least one terminal device in a preset range acquired by the advertising machine through the WIFI probe.
The processing unit is used for determining a user tag in a second preset time corresponding to the Mac address according to the Mac address of the at least one terminal device; the user tags are used for indicating products in which corresponding users are interested, and the Mac address of one terminal device corresponds to at least one user tag.
The processing unit is further configured to determine at least one advertisement type according to the at least one user tag; wherein one user tag corresponds to one advertisement type.
In one example, after the processing unit determines at least one advertisement type, the method further comprises: the processing unit is configured to, when there is one advertisement type in the determined at least one advertisement type that is the same as the predetermined advertisement type and a specific gravity of the same advertisement type is greater than a first threshold, continue to deliver one or more advertisements corresponding to the predetermined advertisement type by the advertisement server.
In an example, the determining, by the processing unit, a user tag within a second predetermined time corresponding to the Mac address according to the Mac address of the at least one terminal device specifically includes: the processing unit is further configured to, in the determined at least one advertisement type, stop delivering one or more advertisements corresponding to the predetermined advertisement type by the advertisement server when an advertisement type that is the same as the predetermined advertisement type is included and a specific gravity of the same advertisement type is smaller than a first threshold.
In an example, the determining, by the processing unit, a user tag within a second predetermined time corresponding to the Mac address according to the Mac address of the at least one terminal device specifically includes: the processing unit is used for acquiring at least one piece of user attention information from a Mac address database according to the Mac address of the at least one piece of terminal equipment, wherein the user attention information comprises at least one of a search word and historical browsing data, and one piece of terminal equipment corresponds to one piece of user information; the Mac address database stores the Mac address of the at least one terminal device, the at least one piece of user information and the corresponding relation between the Mac address of the at least one terminal device and the at least one piece of user information; and the Mac address database is connected with the advertising machine through a network.
And the processing unit determines corresponding user tags within second preset time according to the at least one piece of user attention information, wherein one piece of user attention information corresponds to at least one type of user tags.
In one example, the specific gravity of the same advertisement type is greater than or less than a first threshold, specifically: the processing unit determines the proportion of the corresponding user tag according to the relationship between the number of each user tag in the at least one user tag and the total number of the user tags, and further determines the size relationship between the proportion and the first threshold.
The method comprises the steps that the advertisement type corresponding to the user label of the user passing through the advertising machine in the preset time period is compared with the advertisement type already released in the preset time period, and the advertisement type is continuously released or stopped to be released according to the comparison result; therefore, the advertiser can manually adjust the advertisement putting according to the feedback result, so that the advertisement putting is more accurate, and the putting cost is saved.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments.
The foregoing is only a specific embodiment of the embodiments of the present disclosure, and it should be noted that, for those skilled in the art, a plurality of modifications and decorations can be made without departing from the principle of the embodiments of the present disclosure, and these modifications and decorations should also be regarded as the protection scope of the embodiments of the present disclosure.
Claims (10)
1. A method for delivering advertisements, the method comprising:
the method comprises the steps that an advertisement server obtains a preset advertisement type in a first preset time period according to record data of playing advertisements of an advertisement player, wherein the record data of playing the advertisements comprise time information of playing the advertisements and the type of the played advertisements;
the advertising server receives a Mac address of at least one terminal device in a preset range acquired by the advertising machine through the WIFI probe;
the advertisement server determines a user tag within a second preset time corresponding to the Mac address according to the Mac address of the at least one terminal device; the user tags are used for indicating products in which corresponding users are interested, and the Mac address of one terminal device corresponds to at least one user tag;
the advertisement server determines at least one advertisement type according to the at least one user tag; wherein one user tag corresponds to one advertisement type.
2. The method of claim 1, wherein the ad server, after determining at least one ad type method, comprises:
and when one advertisement type is the same as the predetermined advertisement type in at least one advertisement type determined by the advertisement server and the proportion of the same advertisement type is greater than a first threshold value, the advertisement server continues to deliver one or more advertisements corresponding to the predetermined advertisement type.
3. The method of claim 1, wherein after the advertisement server determines at least one advertisement type, further comprising:
and when the advertisement server determines at least one advertisement type, the advertisement type is the same as the predetermined advertisement type, and the proportion of the same advertisement type is smaller than a first threshold value, the advertisement server stops delivering one or more advertisements corresponding to the predetermined advertisement type.
4. The method according to claim 1, wherein the advertisement server determines, according to the Mac address of the at least one terminal device, the user tag within the second predetermined time corresponding to the Mac address, specifically:
the advertisement server acquires at least one piece of user attention information from a Mac address database according to the Mac address of the at least one piece of terminal equipment, wherein the user attention information comprises at least one of search terms and historical browsing data, and one piece of terminal equipment corresponds to one piece of user information; the Mac address database stores the Mac address of the at least one terminal device, the at least one piece of user information and the corresponding relation between the Mac address of the at least one terminal device and the at least one piece of user information; the Mac address database is connected with the advertising machine through a network;
and the advertisement server determines corresponding user tags within second preset time according to the at least one piece of user attention information, wherein one piece of user attention information corresponds to at least one type of user tags.
5. The method according to claim 2 or 3, wherein the specific gravity of the same advertisement type, which is greater than or less than a first threshold value, is specifically:
determining the proportion of the corresponding user tag according to the relation between the number of each user tag in the at least one user tag and the total number of the user tags, and further determining the size relation between the proportion and the first threshold;
the advertisement server receives the Mac address of at least one terminal device in the preset range acquired by the advertisement machine through the WIFI probe, and the method specifically comprises the following steps: and the advertisement server receives the Mac address of at least one terminal device in a preset range acquired by the advertisement machine through the WIFI probe, and filters out repeated Mac addresses.
6. The device for delivering the advertisements is an advertisement server and comprises an acquisition unit and a processing unit; wherein the content of the first and second substances,
the acquisition unit is used for acquiring a preset advertisement type in a first preset time period according to the record data of the advertisement played by the advertisement player, wherein the record data of the played advertisement comprises the time information of the played advertisement and the type of the played advertisement;
the acquisition unit is also used for receiving a Mac address of at least one terminal device in a preset range acquired by the advertising machine through a WIFI probe;
the processing unit is used for determining a user tag in a second preset time corresponding to the Mac address according to the Mac address of the at least one terminal device; the user tags are used for indicating products in which corresponding users are interested, and the Mac address of one terminal device corresponds to at least one user tag;
the processing unit is further configured to determine at least one advertisement type according to the at least one user tag; wherein one user tag corresponds to one advertisement type.
7. The apparatus of claim 6, wherein the processing unit, after determining at least one advertisement type, further comprises:
the processing unit is configured to, when there is one advertisement type in the determined at least one advertisement type that is the same as the predetermined advertisement type and a specific gravity of the same advertisement type is greater than a first threshold, continue to deliver one or more advertisements corresponding to the predetermined advertisement type by the advertisement server.
8. The apparatus according to claim 6, wherein the processing unit determines, according to the Mac address of the at least one terminal device, the user tag within the second predetermined time corresponding to the Mac address, specifically:
the processing unit is further configured to, when an advertisement type that is the same as the predetermined advertisement type is included in the determined at least one advertisement type and a specific gravity of the same advertisement type is smaller than a first threshold, stop delivering one or more advertisements corresponding to the predetermined advertisement type by the advertisement server.
9. The apparatus according to claim 6, wherein the processing unit determines, according to the Mac address of the at least one terminal device, the user tag within the second predetermined time corresponding to the Mac address, specifically:
the processing unit is used for acquiring at least one piece of user attention information from a Mac address database according to the Mac address of the at least one piece of terminal equipment, wherein the user attention information comprises at least one of a search word and historical browsing data, and one piece of terminal equipment corresponds to one piece of user information; the Mac address database stores the Mac address of the at least one terminal device, the at least one piece of user information and the corresponding relation between the Mac address of the at least one terminal device and the at least one piece of user information; the Mac address database is connected with the advertising machine through a network;
and the processing unit determines corresponding user tags within second preset time according to the at least one piece of user attention information, wherein one piece of user attention information corresponds to at least one type of user tags.
10. The apparatus according to claim 7 or 8, wherein the specific gravity of the same advertisement type, which is greater than or less than a first threshold value, is specifically:
the processing unit determines the proportion of the corresponding user tag according to the relationship between the number of each user tag in the at least one user tag and the total number of the user tags, and further determines the size relationship between the proportion and the first threshold;
the acquisition unit receives the advertisement machine acquires the Mac address of at least one terminal device in a preset range through the WIFI probe, and specifically comprises the following steps: the acquisition unit receives the Mac address of at least one terminal device in the preset range acquired by the advertising machine through the WIFI probe, and the repeated Mac address is screened out.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811473743.5A CN111275465A (en) | 2018-12-04 | 2018-12-04 | Method and device for delivering advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811473743.5A CN111275465A (en) | 2018-12-04 | 2018-12-04 | Method and device for delivering advertisement |
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| CN111275465A true CN111275465A (en) | 2020-06-12 |
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| CN201811473743.5A Pending CN111275465A (en) | 2018-12-04 | 2018-12-04 | Method and device for delivering advertisement |
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| CN107679899A (en) * | 2017-09-26 | 2018-02-09 | 北京智云联众科技有限公司 | The content put-on method and device of a kind of advertisement screen |
| CN108805629A (en) * | 2018-06-20 | 2018-11-13 | 深圳市玛威尔显控科技有限公司 | It is a kind of that surrounding population information content playback method is identified using WiFi probes based on big data |
| CN108921590A (en) * | 2018-05-30 | 2018-11-30 | 苏州介观软件技术有限公司 | For the advertisement delivery system in bus |
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| CN107220847A (en) * | 2017-05-16 | 2017-09-29 | 百度在线网络技术（北京）有限公司 | Advertisement placement method, device, server, computer equipment and computer-readable recording medium |
| CN107679899A (en) * | 2017-09-26 | 2018-02-09 | 北京智云联众科技有限公司 | The content put-on method and device of a kind of advertisement screen |
| CN108921590A (en) * | 2018-05-30 | 2018-11-30 | 苏州介观软件技术有限公司 | For the advertisement delivery system in bus |
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