WO2020125175A1 - Commodity advertisement display method and device, and computer-readable storage medium - Google Patents

Abstract

A commodity advertisement display method and device, and a computer-readable storage medium. The commodity advertisement display method comprises: acquiring object attribute information of one or more display objects of a display terminal for viewing commodity advertisements, wherein the object attribute information at least comprises gender information of each display object and quantity information corresponding to the display objects for each gender; determining a first display object according to the acquired object attribute information, and selecting, according to the first display object, a first advertisement from among first-type commodity advertisements for display; and during the process of displaying the first advertisement, acquiring distance information between at least one display object and a pre-set target, and determining, according to the distance information, whether to select a second advertisement from among second-type commodity advertisements for display, wherein the first advertisement and the second advertisement are advertisements for the same commodity.

Description

Commodity advertisement display method and device, and computer-readable storage medium

Cross-reference of related applications

This application requires the priority of the Chinese patent application No. 201811544355.1 filed on December 17, 2018 and the Chinese patent application No. 201910345451.1 filed on April 26, 2019. As part of this application.

Technical field

Embodiments of the present disclosure relate to a method and apparatus for displaying commercial advertisements, and a computer-readable storage medium.

Background technique

With the rapid development of social economy and science and technology, and the implementation of new retail, smart city, smart transportation and other projects, the demand for display devices such as digital signage and their display methods in various industries, especially commercial retail and transportation industries, has gradually increased. The major online and offline companies no longer completely focus on B to C, but also start to work on B to B.

It can be seen that the competition among enterprises is fierce today. In offline scenarios, there is still a lack of accurate information classification and information delivery for specific display objects.

Summary of the invention

An aspect of the present disclosure provides a display method, including: acquiring object attribute information of a display object; determining display content to be displayed based on the acquired object attribute information; and proceeding to the display object according to the determined display content display.

According to an embodiment of the present disclosure, the obtaining object attribute information of the display object includes: obtaining group attribute information of the display object.

According to an embodiment of the present disclosure, the obtaining group attribute information of the display object further includes: obtaining group quantity information corresponding to the group attribute information of each group of the display object; according to each group attribute information and the corresponding group The quantity information determines the group attribute information of the display object.

According to an embodiment of the present disclosure, the group attribute information includes at least first attribute information and second attribute information; and determining the display content to be displayed according to the acquired object attribute information includes: determining according to the first attribute information The first display content to be displayed; according to the second attribute information, determine the second display content to be displayed.

According to an embodiment of the present disclosure, the acquiring object attribute information of the display object includes: acquiring group attention information of the display object; and determining the display content to be displayed according to the acquired object attribute information further includes: according to the acquired The group attention information determines the display content to be displayed.

According to an embodiment of the present disclosure, the method further includes: obtaining update information of the display object associated with the current display content; and updating the display content according to the update information.

According to another aspect of the present disclosure, there is also provided a display device including: an acquisition unit configured to acquire object attribute information of a display object; a determination unit configured to determine display content to be displayed based on the acquired object attribute information The display unit is configured to display to the display object according to the determined display content.

According to yet another aspect of the present disclosure, there is also provided a display device including: one or more processors; one or more memories, wherein the memories store computer-readable codes, and the computer-readable codes are When the one or more processors are running, the following steps are performed: acquiring object attribute information of the display object; determining the display content to be displayed according to the acquired object attribute information; and submitting the display object to the display object according to the determined display content For display.

According to yet another aspect of the present disclosure, there is also provided a computer-readable storage medium on which computer instructions are stored, wherein, when the computer instructions run on a processor, such that The processor executes the following steps: acquiring object attribute information of the display object; determining display content to be displayed according to the acquired object attribute information; and displaying to the display object according to the determined display content.

According to still another aspect of the present disclosure, there is also provided an information acquisition method, including: acquiring object attribute information of a display object, wherein the object attribute information includes group attribute information and/or group attention information of the display object ; Send the obtained object attribute information of the display object.

According to an embodiment of the present disclosure, when the object attribute information includes group attribute information, the acquiring object attribute information of the display object includes: acquiring group quantity information corresponding to the group attribute information of each group of the display object respectively; Each group attribute information and corresponding group quantity information determine the group attribute information of the display object.

According to still another aspect of the present disclosure, there is also provided an information acquisition device, including: an acquisition unit configured to acquire object attribute information of a display object, wherein the object attribute information includes group attribute information of the display object and/or Or group attention information; the sending unit is configured to send the acquired object attribute information of the display object.

According to still another aspect of the present disclosure, there is also provided an information acquisition device, including: one or more processors; one or more memories, wherein the memories store computer-readable codes, and the computer-readable codes When executed by the one or more processors, the following steps are performed: acquiring object attribute information of a display object, wherein the object attribute information includes group attribute information and/or group attention information of the display object; Obtained object attribute information of the display object.

According to yet another aspect of the present disclosure, there is also provided a method for displaying commodity advertisements, comprising: acquiring object attribute information of one or more display objects of a display terminal for viewing commodity advertisements, the object attribute information including at least each display object Gender information and quantity information corresponding to the display objects of each gender; determine the first display object according to the obtained object attribute information, and select the first advertisement from the first type of commercial advertisement to display according to the first display object; During the display of the first advertisement, the distance information between at least one display object and the preset target is obtained, and whether to select the second advertisement from the second type of commodity advertisement for display is determined according to the distance information. The first advertisement and the second advertisement are advertisements of the same product.

According to an embodiment of the present disclosure, in addition to the content information contained in the first advertisement, the second advertisement also provides other information about the same commodity.

According to an embodiment of the present disclosure, wherein the determining whether to select the second advertisement from the second type of commodity advertisement for display according to the distance information includes: when the distance information satisfies a preset distance threshold requirement, the second A second advertisement is selected from the category commodity advertisements for display; when the distance information does not satisfy the preset distance threshold requirement, another advertisement different from the second advertisement is selected from the second category commodity advertisements for display.

According to an embodiment of the present disclosure, wherein the determining whether to select the second advertisement from the second type of commodity advertisement for display according to the distance information includes: when the distance information satisfies a preset distance threshold requirement, the second The second advertisement is selected for display in the category commodity advertisement; when the distance information does not satisfy the preset distance threshold requirement, the object attribute information of one or more display objects of the display terminal watching the commodity advertisement is re-acquired.

According to an embodiment of the present disclosure, in the case where it is determined that the second advertisement is selected from the second type of commercial advertisement for display, the method further includes: in the process of displaying the second advertisement, acquiring whether There is a touch operation on the display interface of the display terminal of the commodity advertisement. If the touch operation exists, a third advertisement is selected and displayed from the third category of commodity advertisements. Among them, the first advertisement, the second advertisement, and the advertisement The third advertisement is an advertisement of the same product.

According to an embodiment of the present disclosure, wherein the third advertisement includes at least one of product location information, product evaluation information, and product purchase links.

According to an embodiment of the present disclosure, the method further includes: if the touch operation does not exist, selecting another advertisement different from the second advertisement from the second-type commodity advertisements for display.

According to an embodiment of the present disclosure, the gender information includes men and women, and

The determining the first display object according to the acquired object attribute information includes:

In a case where the number of display objects whose gender information is male is greater than the number of display objects whose gender information is female, determining male as the first display object;

When the number of display objects whose gender information is male is smaller than the number of display objects whose gender information is female, determining female as the first display object; and

In a case where the number of display objects whose gender information is male is equal to the number of display objects whose gender information is female, a male or female is determined as the first display object.

According to an embodiment of the present disclosure, the selection of the first advertisement from the first type of commercial advertisement for display according to the first display object includes:

Sort a plurality of different first advertisements, and display the plurality of different first advertisements in sequence.

According to an embodiment of the present disclosure, the preset distance threshold requires that the distance between the at least one display object and the preset target is less than a preset distance threshold.

According to an embodiment of the present disclosure, the first advertisement is a static advertisement; and the second advertisement is a dynamic advertisement.

According to still another aspect of the present disclosure, there is also provided a commodity advertisement display device, including: an acquisition unit configured to acquire object attribute information of one or more display objects of a display terminal for viewing commodity advertisements, the object attribute information being at least It includes the gender information of each display object and the quantity information corresponding to the display objects of each gender; the display unit is configured to determine the first display object according to the acquired object attribute information, and select the first type of commodity according to the first display object The first advertisement is selected for display in the advertisement; the determination unit is configured to acquire the distance information between at least one display object and the preset target during the display of the first advertisement, and determine whether to select the second advertisement according to the distance information A second advertisement is selected from two types of commodity advertisements for display, wherein the first advertisement and the second advertisement are advertisements of the same commodity, and the second advertisement contains more content information than the first advertisement Contains content information.

According to yet another aspect of the present disclosure, there is also provided a commodity advertisement display device, including: one or more processors; one or more memories, wherein the memories store computer-readable codes, and the computers are readable When the code is executed by the one or more processors, the following steps are performed: acquiring object attribute information of one or more display objects of the display terminal for viewing commodity advertisements, the object attribute information including at least gender information of each display object The quantity information corresponding to the display object of each gender; determine the first display object according to the obtained object attribute information, and select the first advertisement from the first type of commodity advertisement to display according to the first display object; In the process of displaying an advertisement, obtain distance information between at least one display object and a preset target, and determine whether to select a second advertisement from a second type of commodity advertisement for display according to the distance information, wherein the first The advertisement and the second advertisement are advertisements of the same commodity, and the second advertisement contains more content information than the first advertisement.

According to yet another aspect of the present disclosure, there is also provided a computer-readable storage medium on which computer instructions are stored, wherein, when the computer instructions run on a processor, such that The processor executes the following steps: acquiring object attribute information of one or more display objects of the display terminal viewing the commodity advertisement, the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender Determine the first display object according to the obtained object attribute information, select the first advertisement from the first type of commercial advertisement for display according to the first display object; in the process of displaying the first advertisement, obtain at least one display The distance information between the object and the preset target is used to determine whether to select a second advertisement from the second type of commodity advertisement for display according to the distance information, wherein the first advertisement and the second advertisement are of the same commodity Advertisement, the second advertisement contains more content information than the first advertisement.

BRIEF DESCRIPTION

In order to more clearly explain the technical solutions of the embodiments of the present disclosure, the drawings of the embodiments will be briefly described below. Obviously, the drawings described below only relate to some embodiments of the present disclosure, rather than limiting the present disclosure.

FIG. 1 shows a flowchart of a display method according to at least one embodiment of the present disclosure;

FIG. 2 shows an exemplary implementation of acquiring group attribute information of the display object according to at least one embodiment of the present disclosure;

FIG. 3 shows a further exemplary implementation of the display method according to at least one embodiment of the present disclosure;

4 shows a schematic diagram of a specific example of a display method according to at least one embodiment of the present disclosure;

5 shows a structural block diagram of a display device according to at least one embodiment of the present disclosure;

6 shows a structural block diagram of a display device according to at least one embodiment of the present disclosure;

7 shows a flowchart of an information acquisition method according to at least one embodiment of the present disclosure;

FIG. 8 shows an exemplary implementation manner of acquiring group attribute information of the display object according to at least one embodiment of the present disclosure;

9 shows a further exemplary implementation of the information acquisition method according to at least one embodiment of the present disclosure;

10 shows a structural block diagram of an information acquisition device according to at least one embodiment of the present disclosure;

11 shows a structural block diagram of an information acquisition device according to at least one embodiment of the present disclosure;

12 shows a flowchart of a method for displaying commodity advertisements according to at least one embodiment of the present disclosure;

13 shows a structural block diagram of a commodity advertisement display device according to at least one embodiment of the present disclosure;

14A shows a structural block diagram of a commodity advertisement display device according to at least one embodiment of the present disclosure;

14B shows a structural block diagram of a commodity advertisement display device according to at least one embodiment of the present disclosure;

15 shows a perspective view of a display device according to at least one embodiment of the present disclosure;

FIG. 16 shows a perspective line drawing of a display device according to at least one embodiment of the present disclosure.

detailed description

To make the objectives, technical solutions, and advantages of the embodiments of the present disclosure clearer, the technical solutions of the embodiments of the present disclosure will be described clearly and completely in conjunction with the drawings. Obviously, the described embodiments are a part of the embodiments of the present disclosure, but not all the embodiments. Based on the described embodiments of the present disclosure, all other embodiments obtained by a person of ordinary skill in the art without creative efforts fall within the protection scope of the present disclosure.

Unless otherwise defined, the technical or scientific terms used in the present disclosure shall have the usual meanings understood by persons of ordinary skill in the field to which this disclosure belongs. The terms “first”, “second” and similar words used in this disclosure do not indicate any order, quantity or importance, but are only used to distinguish different components. Similar words such as "include" or "include" mean that the elements or objects appearing before the word cover the elements or objects listed after the word and their equivalents, but do not exclude other elements or objects. "Connected" or "connected" and similar words are not limited to physical or mechanical connections, but can include electrical connections, whether direct or indirect. "Up", "down", "left", "right", etc. are only used to indicate the relative positional relationship. When the absolute position of the described object changes, the relative positional relationship may also change accordingly.

A flowchart is used in the present disclosure to illustrate the steps of the method according to an embodiment of the present disclosure. It should be understood that the preceding or following steps are not necessarily performed precisely in order. Instead, the various steps can be processed in reverse order or simultaneously. At the same time, you can also add other operations to these processes, or remove a step or steps from these processes.

In the current display field, display devices such as digital signage generally display according to the preset display content and time configuration, and do not consider the specific object attribute information of the real-time audience as the display object, resulting in no display content The pertinence and tendency influence the display effect.

Therefore, there is a need for a display method capable of accurate information classification and information delivery for a specific display object, so as to improve the pertinence of display content and enhance the display effect.

Hereinafter, the display method 100 according to at least one embodiment of the present disclosure will be described with reference to FIG. 1. FIG. 1 shows a flowchart of the display method of the present disclosure.

First, according to step S101, object attribute information of a display object is acquired.

According to at least one embodiment of the present disclosure, in this step, the acquired object attribute information of the display object may include group attribute information of the display object. Optionally, the group attribute information of the display object may be, for example, one or more of gender information, age information, occupation information, etc. of the display object. For example, according to at least one embodiment of the present disclosure, the image information of the display object such as an AI camera, a smart camera, etc. may be used to classify the display object, thereby indicating that the display object is male or female, or may indicate that the display object is elderly Or a child can also indicate that the display object is a policeman or doctor. In the classification process, you can use facial recognition (for example to distinguish between male or female, elderly or children), size measurement (such as height measurement to distinguish between old and children), image recognition (for example to distinguish police or doctors through uniforms), etc. Various information collection and classification methods are not limited here.

FIG. 2 shows an exemplary implementation of acquiring group attribute information of the display object according to at least one embodiment of the present disclosure. As shown in FIG. 2, in step S1011, group number information corresponding to group attribute information of each group of the display object is obtained. Optionally, the corresponding group quantity information can be obtained for the group attribute information of the foregoing various categories, for example, the information of 3 men and 7 women can be obtained.

In step S1012, group attribute information of the display object is determined according to each group attribute information and corresponding group number information. Optionally, each group attribute information existing in the display object can be compared with its corresponding group quantity information, and when a certain group attribute information corresponds to the largest group quantity information, the group attribute information is determined as the display object's Group attribute information. For example, when the obtained information is 3 males and 7 females, the group attribute information of the display object is judged to be female; when the obtained information is 7 males and 3 females, the group attribute information of the display object is judged to be male . In addition, when the acquired information is 5 males and 5 females, it can be determined that the group attribute information of the display object is neutral (in the subsequent steps, the content of males or females can be randomly displayed).

According to another embodiment of the present disclosure, the object attribute information of the display object acquired in this step may further include group attention information of the display object. The group attention degree of the display object indicates the degree of attention of the display object or a specific group in the display object to the display content when playing the currently displayed content. The group attention degree may be determined by the distance between the display object and the display content, or may be determined by, for example, the posture and movement mode of the display object. Optionally, according to at least one embodiment of the present disclosure, image information of a display object such as an AI camera, a smart camera, or the like may be used to collect and judge group attention information on the display object. In the judgment process, various information collection methods such as facial recognition or eye tracking, image recognition, distance collection, etc. can be used, and a predetermined threshold is used to determine the degree of attention of the display object or a specific group of display objects on the display content, in There are no restrictions. For example, it can be determined that the group attention information is concerned by the display object or its specific group's eye-gazing duration of the display content exceeding a certain threshold. Alternatively, the distance between the display object or its specific group and the display content can be reduced from 3 meters to 0.8 meters to determine that the group attention information is concerned; when the distance between the display object or its specific group and the display content is From 1 meter away to 4 meters, it is judged that the group attention information of the display object is not concerned.

The object attribute information of the display objects listed above, such as group attribute information and group attention information, are only specific examples of the object attribute information. In practical applications, any object attribute information associated with the display object can be used, and no limitation is made here.

Returning to FIG. 1, in step S102, the display content to be displayed is determined according to the acquired object attribute information.

In at least one embodiment of the present disclosure, when the object attribute information of the display object is group attribute information, in the case where the group attribute information includes at least the first attribute information and the second attribute information, the first attribute Information, determine the first display content; based on the second attribute information, determine the second display content. For example, when the group attribute information includes first attribute information (male) and second attribute information (female), the first display content for men may be selected according to men, and the second display content for women may be selected according to women. In addition, when the group attribute information further includes the aforementioned neutral information, the displayed display content may be randomly selected from the first display content and the second display content.

Optionally, when displaying the first display content, a plurality of different first display contents may be sorted according to one or more preset characteristics, so that within a preset time period, the plurality of first display contents are sequentially displayed according to the sorting . Similarly, when displaying the second display content, a plurality of different second display content can also be sorted according to one or more preset characteristics, so that within a preset time period, the plurality of second display content is displayed in sequence according to the sorting . For example, when displaying the first display content for men, the multiple first display content may be sorted according to one or more characteristics of the preferential margin, price, sales volume, and sales ranking corresponding to the multiple first display content, respectively. And displayed in turn.

In at least one embodiment of the present disclosure, when the object attribute information of the display object is group attention information, the display content to be displayed may be determined according to the group attention information. Optionally, when the group attention information is attention, the current display content may be expanded to display or provide further information. For example, you can provide multimedia information such as dynamic sound effects and video for the static display content currently being displayed, or provide a touch panel or touch menu that can be used for touch control for the display object to further select and obtain related information. When the group attention information is not concerned, you can replace and change the current display content. For example, you can further change the current display content in time according to the group attribute information of the display object to try to provide the display object with its interest. Content or screen.

The above manner of determining the display content to be displayed according to the object attribute information of the display object is only an example, and in actual applications, there is no limitation on the specific implementation manner and content.

Subsequently, in step S103, display is performed on the display object according to the determined display content.

FIG. 3 shows a further exemplary implementation of the display method according to at least one embodiment of the present disclosure. As shown in FIG. 3, the display method of at least one embodiment of the present disclosure may further include: Step S104: Obtain update information of the display object associated with the currently displayed content. Optionally, in the previous step, the display content may be determined according to the object attribute information of the display object. Therefore, in step S104, update information can be acquired for the display object associated with the display content at this time. For example, the display object for the current display content is a male. In this step, the corresponding update information can be obtained for the male. In one example, the update information may be further group attribute information, such as one or more of age information, occupation information, etc. of the male display object. In another example, the update information may also be the aforementioned group attention information, for example, the group attention information is judged to be concerned by a male eye gaze duration of the displayed content exceeding a certain threshold. Alternatively, the distance between the male and the displayed content can be changed from 1 meter to 4 meters, and the group attention degree information is judged as not concerned.

In step S105, the display content is updated based on the update information. In this step, the display content can be updated accordingly according to the specific type of the aforementioned update information. The specific update method is similar to the method for determining the display content according to the object attribute information in step S102, and details are not described herein again.

According to the above-mentioned display method of the present disclosure, the corresponding display content can be determined according to different object attribute information of the display object, thereby realizing specific analysis of the display object and accurate pushing of the display content, improving the pertinence of the display content and enhancing the display effect.

FIG. 4 shows a schematic diagram of a specific example of a display method 400 according to at least one embodiment of the present disclosure.

As shown in FIG. 4, in step S401, object attribute information of a display object is acquired.

In this embodiment, the acquired object attribute information of the display object is the gender information of the display object, such as male or female. Specifically, in this step, facial recognition is performed through the AI camera to obtain 3 males and 7 females in the display object, so as to determine the group attributes of the display object according to the group attribute information and the corresponding group number information The information is for women.

In step S402, the display content to be displayed is determined according to the acquired object attribute information of the display object.

In this embodiment, according to the object attribute information of the display object is female, it is determined that the second display content corresponding to the female is displayed. In this case, it may be determined as the second static display content.

In step S403, according to the determined display content, display to the display object.

In this step, the determined second static display content is displayed. Among them, when displaying the second static display content, and before the subsequent step S404, according to one or more characteristics of the preferential margin, price, sales volume, and sales ranking corresponding to the multiple second display content, the multiple The two static display contents are sorted, and the plurality of second static display contents are displayed according to the sorting.

In step S404, update information of the display object associated with the currently displayed content is acquired.

In this step, the acquired update information of the display object (ie, female) associated with the current display content (ie, the second static display content) is corresponding group attention information, that is, the second static display content is displayed At the time, women's group attention information.

In step S405, the display content is updated based on the update information.

In this step, when it is determined that the group attention information of the female is attention, the second static display content may be switched to the second dynamic display content to present a richer content about the second display content to related display objects (ie women) Display information to further improve the display effect. When it is determined that the group attention information of women is not concerned, the second static display content may be changed, for example, the object attribute information of the currently displayed object or its change trend may be detected in real time, and the second static display content may be switched to other Content, such as the first static display content for men.

In addition, at least one embodiment of the present disclosure may further include step S406, providing touch display content according to the update information.

This step S406 may be performed after step S404 or after step S405. In other words, step S406 may be parallel to step S405, or step S405 may be continued. In FIG. 4, the case where Step S406 and Step S405 are juxtaposed is exemplified as an illustration. In practical applications, there is no restriction on this.

In this step, a corresponding touch panel or touch menu can be provided for the display object to obtain more detailed information related to the aforementioned display content, or to perform further touch operation or selection (for example, the touch panel In the display, one or more of the specific parameter information, price, sales area, and promotional information of the currently displayed content can be displayed, or a purchase link can be provided to the display object for touch selection, etc.).

According to the above-mentioned display method of the present disclosure, the corresponding display content can be determined according to different object attribute information of the display object, thereby realizing specific analysis of the display object and accurate pushing of the display content, improving the pertinence of the display content and enhancing the display effect.

Hereinafter, a display device 500 according to at least one embodiment of the present disclosure will be described with reference to FIG. 5.

As shown in FIG. 5, the display device 500 according to at least one embodiment of the present disclosure includes an acquisition unit 510, a determination unit 520, and a display unit 530.

The obtaining unit 510 obtains object attribute information of the display object.

According to at least one embodiment of the present disclosure, the object attribute information of the display object acquired by the acquiring unit 510 may include group attribute information of the display object. Optionally, the group attribute information of the display object may be, for example, one or more of gender information, age information, occupation information, etc. of the display object. For example, according to at least one embodiment of the present disclosure, the image information of the display object acquired by the acquisition unit 510 such as an AI camera, a smart camera, etc. may be used to classify the display object, thereby indicating that the display object is male or female, or may indicate The display object is an elderly person or a child, and the display object can also be indicated to be a policeman or a doctor. In the classification process, you can use facial recognition (for example to distinguish between male or female, elderly or children), size measurement (such as height measurement to distinguish between old and children), image recognition (for example to distinguish police or doctors through uniforms), etc. Various information collection and classification methods are not limited here.

The acquiring unit 510 may include a quantity acquiring subunit 511 and a determining subunit 512. Wherein, the number obtaining subunit 511 obtains group number information corresponding to the group attribute information of each group of the display object, respectively. Optionally, the corresponding group quantity information can be obtained for the group attribute information of the foregoing various categories, for example, the information of 3 men and 7 women can be obtained.

The determining subunit 512 determines the group attribute information of the display object according to each group attribute information and the corresponding group quantity information. Optionally, each group attribute information existing in the display object can be compared with its corresponding group quantity information, and when a certain group attribute information corresponds to the largest group quantity information, the group attribute information is determined as the display object's Group attribute information. For example, when the obtained information is 3 males and 7 females, the group attribute information of the display object is judged to be female; when the obtained information is 7 males and 3 females, the group attribute information of the display object is judged to be male . In addition, when the acquired information is 5 males and 5 females, it can be judged that the group attribute information of the display object is neutral (in the subsequent steps, the content of males or females can be displayed randomly).

According to another embodiment of the present disclosure, the object attribute information of the display object acquired by the acquiring unit 510 may further include group attention information of the display object. The group attention degree of the display object indicates the degree of attention of the display object or a specific group in the display object to the display content when playing the currently displayed content. The group attention degree may be determined by the distance between the display object and the display content, or may be determined by, for example, the posture and movement mode of the display object. Optionally, according to at least one embodiment of the present disclosure, image information of a display object such as an AI camera, a smart camera, or the like may be used to collect and judge group attention information on the display object. In the judgment process, various information collection methods such as facial recognition or eye tracking, image recognition, distance collection, etc. can be used, and a predetermined threshold is used to determine the degree of attention of the display object or a specific group of display objects on the display content, in There are no restrictions. For example, it can be determined that the group attention information is concerned by the display object or its specific group's eye-gazing duration of the display content exceeding a certain threshold. Alternatively, the distance between the display object or its specific group and the display content can be reduced from 3 meters to 0.8 meters to determine that the group attention information is concerned; when the distance between the display object or its specific group and the display content is From 1 meter away to 4 meters, it is judged that the group attention information of the display object is not concerned.

The object attribute information of the display objects listed above, such as group attribute information and group attention information, are only specific examples of the object attribute information. In practical applications, any object attribute information associated with the display object can be used, and no limitation is made here.

The determining unit 520 determines the display content to be displayed according to the acquired object attribute information about the display object.

In at least one embodiment of the present disclosure, when the object attribute information of the display object is group attribute information, in the case where the group attribute information includes at least the first attribute information and the second attribute information, the determining unit 520 may The first attribute information determines the first display content; based on the second attribute information, the second display content is determined. For example, when the group attribute information includes first attribute information (male) and second attribute information (female), the first display content for men may be selected according to men, and the second display content for women may be selected according to women. In addition, when the group attribute information further includes the aforementioned neutral information, the displayed display content may be randomly selected from the first display content and the second display content.

Optionally, when the determining unit 520 determines to display the first display content, a plurality of different first display content may be sorted according to one or more preset characteristics, so that within a preset time period, the display unit 530 is sorted according to Multiple first display contents are displayed in sequence. Similarly, when the determining unit 520 determines to display the second display content, it may also sort a plurality of different second display content according to one or more preset characteristics, so that within a preset time period, multiple The second display content. For example, when the determining unit 520 determines to display the first display content for males, the first display content may correspond to one or more characteristics of the preferential margin, price, sales volume, and sales ranking corresponding to the multiple first display content. The display contents are sorted and displayed on the display unit 530 in sequence.

In at least one embodiment of the present disclosure, when the object attribute information of the display object is group attention information, the determining unit 520 may determine the display content to be displayed according to the group attention information. Optionally, when the group attention information is attention, the current display content may be expanded to display or provide further information. For example, you can provide multimedia information such as dynamic sound effects and video for the static display content currently being displayed, or provide a touch panel or touch menu that can be used for touch control for the display object to further select and obtain related information. When the group attention information is not concerned, you can replace and change the current display content. For example, you can further change the current display content in time according to the group attribute information of the display object to try to provide the display object with its interest. Content or screen.

The above manner of determining the display content to be displayed according to the object attribute information of the display object is only an example, and in actual applications, there is no limitation on the specific implementation manner and content.

Subsequently, the display unit 530 displays the display object according to the determined display content.

In at least one embodiment of the present disclosure, the display device 500 may further include an update information acquisition unit 540 and an update unit 550. Among them, the update information acquisition unit 540 acquires update information of the display object associated with the currently displayed content. Optionally, in the previous step, the display content may be determined according to the object attribute information of the display object. Thus, the update information acquisition unit 540 can acquire update information for the display object associated with the display content at this time. For example, the display object for the currently displayed content is a male, and the update information acquisition unit 540 may acquire corresponding update information for the male. In one example, the update information may be further group attribute information, such as one or more of age information, occupation information, etc. of the male display object. In another example, the update information may also be the aforementioned group attention information, for example, the group attention information is judged to be concerned by a male eye gaze duration of the displayed content exceeding a certain threshold. Alternatively, the distance between the male and the displayed content can be changed from 1 meter to 4 meters, and the group attention information can be judged as unconcerned.

The update unit 550 updates the display content based on the update information. The update unit 550 may update the display content accordingly according to the specific type of the aforementioned update information. The specific update method is similar to the method for determining the display content according to the object attribute information in the determining unit 520, and details are not described herein again.

According to the above display device of the present disclosure, the corresponding display content can be determined according to different object attribute information of the display object, thereby realizing specific analysis of the display object and accurate pushing of the display content, improving the pertinence of the display content and enhancing the display effect.

At least one embodiment of the present disclosure also provides a display device 600, whose structural block diagram is shown in FIG. 6 and includes a processor 610 and a memory 620. It should be understood that the structure of the display device 600 shown in FIG. 6 is only exemplary and not limiting, and the display device 600 may have other components according to actual application needs.

In at least one embodiment of the present disclosure, the processor 610 and the memory 620 may directly or indirectly communicate with each other. Components such as the processor 610 and the memory 620 can communicate through a network connection. The network may include a wireless network, a wired network, and/or any combination of wireless and wired networks. The network may include a local area network, the Internet, a telecommunications network, an Internet of Things (Things) based on the Internet and/or a telecommunications network, and/or any combination of the above networks. The wired network can use, for example, twisted pair, coaxial cable, or optical fiber transmission to communicate, and the wireless network can use, for example, 3G/4G/5G mobile communication network, Bluetooth, Zigbee, or WiFi. The embodiments of the present disclosure do not limit the type and function of the network here.

The processor 610 may control other components in the display device 600 to perform desired functions. The processor 610 may be a device such as a central processing unit (CPU), a tensor processor (TPU), or a graphics processor GPU that has data processing capability and/or program execution capability. The central processing unit (CPU) can be an X86 or ARM architecture. The GPU can be integrated directly on the motherboard separately, or built into the Northbridge chip of the motherboard. The GPU can also be built into the central processing unit (CPU).

The memory 620 may include any combination of one or more computer program products, and the computer program product may include various forms of computer-readable storage media, such as volatile memory and/or non-volatile memory. Volatile memory may include, for example, random access memory (RAM) and/or cache memory. Non-volatile memory may include, for example, read-only memory (ROM), hard disk, erasable programmable read-only memory (EPROM), portable compact disk read-only memory (CD-ROM), USB memory, flash memory, and the like.

One or more computer-readable codes or instructions can be stored on the memory 620, and the processor 610 can execute the computer instructions to perform the above-described display method, including: obtaining object attribute information of the display object; according to the obtained object The attribute information determines the display content to be displayed; according to the determined display content, displays to the display object. For a detailed description of the method, reference may be made to the relevant description of the method in this specification, and details are not repeated here. Various application programs and various data can also be stored in the computer-readable storage medium.

According to yet another aspect of the present disclosure, there is also provided a computer-readable storage medium on which computer instructions are stored, wherein, when the computer instructions run on a processor, such that The processor performs the following steps: acquiring object attribute information about the display object; determining the corresponding display content according to the acquired object attribute information about the display object; and displaying according to the determined display content.

A computer-readable medium may take many forms, including tangible storage media, carrier wave media, or physical transmission media. Stable storage media may include: optical disks or magnetic disks, and storage systems used in other computers or similar devices that can implement the system components described in the figures. The unstable storage medium may include dynamic memory, such as the main memory of the computer platform. Tangible transmission media can include coaxial cables, copper cables, and optical fibers, such as the lines that form a bus within a computer system. The carrier wave transmission medium can transmit electrical signals, electromagnetic signals, acoustic wave signals, or light wave signals. These signals can be generated by radio frequency or infrared data communication methods. Common computer-readable media include hard disks, floppy disks, magnetic tapes, and any other magnetic media; CD-ROM, DVD, DVD-ROM, any other optical media; punched cards, any other physical storage media containing small hole patterns; RAM, PROM , EPROM, FLASH-EPROM, any other memory chip or tape; a carrier that transmits data or instructions, a cable or a connection device that transmits carrier, any other program code and/or data that can be read by a computer. In the form of these computer-readable media, there are many types of processes that occur when the processor executes instructions and delivers one or more results.

According to still another aspect of the present disclosure, a computer is also provided, which may include the display device as described above. Specifically, the computer may be implemented as one or more dedicated or general-purpose computer system modules or components, such as a personal computer, notebook computer, tablet computer, mobile phone, personal digital assistant (personal digital assistant, PDA), smart glasses, and smart Watches, smart rings, smart helmets and any smart portable devices.

According to the above-mentioned display device, computer-readable storage medium and computer of the present disclosure, the corresponding display content can be determined according to different object attribute information of the display object, thereby realizing specific analysis of the display object and accurate pushing of the display content, improving the display content Targeted, enhance the display effect.

According to at least one embodiment of the present disclosure, an information acquisition method is also provided. Hereinafter, the information acquisition method 700 according to at least one embodiment of the present disclosure will be described with reference to FIG. 7. FIG. 7 shows a flowchart of the disclosed information acquisition method.

First, according to step S701, object attribute information of a display object is obtained, wherein the object attribute information includes group attribute information and/or group attention information of the display object.

According to at least one embodiment of the present disclosure, the acquired object attribute information of the display object may include group attribute information of the display object. Optionally, the group attribute information of the display object may be, for example, one or more of gender information, age information, occupation information, etc. of the display object. For example, according to at least one embodiment of the present disclosure, the image information of the display object such as an AI camera, a smart camera, etc. may be used to classify the display object, thereby indicating that the display object is male or female, or may indicate that the display object is elderly Or a child can also indicate that the display object is a policeman or doctor. In the classification process, you can use facial recognition (for example to distinguish between male or female, elderly or children), size measurement (such as height measurement to distinguish between old and children), image recognition (for example to distinguish police or doctors through uniforms), etc. Various information collection and classification methods are not limited here.

FIG. 8 shows an exemplary implementation manner of acquiring group attribute information of the display object according to at least one embodiment of the present disclosure. As shown in FIG. 8, in step S7011, group number information corresponding to group attribute information of each group of the display object is obtained. Optionally, the corresponding group quantity information can be obtained for the group attribute information of the foregoing various categories, for example, the information of 3 men and 7 women can be obtained.

In step S7012, the group attribute information of the display object is determined according to each group attribute information and the corresponding group number information. Optionally, each group attribute information existing in the display object can be compared with its corresponding group quantity information, and when a certain group attribute information corresponds to the largest group quantity information, the group attribute information is determined as the display object's Group attribute information. For example, when the obtained information is 3 males and 7 females, the group attribute information of the display object is judged to be female; when the obtained information is 7 males and 3 females, the group attribute information of the display object is judged to be male . In addition, when the acquired information is 5 males and 5 females, it can be determined that the group attribute information of the display object is neutral (in the subsequent steps, the content of males or females can be randomly displayed).

According to another embodiment of the present disclosure, the object attribute information of the display object acquired in this step may further include group attention information of the display object. The group attention degree of the display object indicates the degree of attention of the display object or a specific group in the display object to the display content when playing the currently displayed content. The group attention degree may be determined by the distance between the display object and the display content, or may be determined by, for example, the posture and movement mode of the display object. Optionally, according to at least one embodiment of the present disclosure, image information of a display object such as an AI camera, a smart camera, or the like may be used to collect and judge group attention information on the display object. In the judgment process, various information collection methods such as facial recognition or eye tracking, image recognition, distance collection, etc. can be used, and a predetermined threshold is used to determine the degree of attention of the display object or a specific group of display objects on the display content, in There are no restrictions. For example, it can be determined that the group attention information is concerned by the display object or its specific group's eye-gazing duration of the display content exceeding a certain threshold. Alternatively, the distance between the display object or its specific group and the display content can be reduced from 3 meters to 0.8 meters to determine that the group attention information is concerned; when the distance between the display object or its specific group and the display content is From 1 meter away to 4 meters, it is judged that the group attention information of the display object is not concerned.

The object attribute information of the display objects listed above, such as group attribute information and group attention information, are only specific examples of the object attribute information. In practical applications, any object attribute information associated with the display object can be used, and no limitation is made here.

Returning to FIG. 7, in step S702, the acquired object attribute information about the display object is sent.

FIG. 9 shows a further exemplary implementation of the information acquisition method according to at least one embodiment of the present disclosure. As shown in FIG. 9, the information acquisition method of at least one embodiment of the present disclosure may further include: Step S703, acquiring update information of the display object associated with the currently displayed content. Optionally, in the previous step, the corresponding update information can be obtained according to the object attribute information of the display object. For example, the currently targeted display object is a male. In this step, the corresponding update information can be obtained for the male. In one example, the update information may be further group attribute information, such as one or more of age information, occupation information, etc. of the male display object. In another example, the update information may also be the aforementioned group attention information, for example, the group attention information is judged to be concerned by a male eye gaze duration of the displayed content exceeding a certain threshold. Alternatively, the distance between the male and the displayed content can be changed from 1 meter to 4 meters, and the group attention degree information is judged as not concerned. After obtaining the update information, the update information may be sent

According to the above information acquisition method of the present disclosure, different object attribute information can be determined according to the display object, so as to achieve specific analysis and accurate classification of the display object, and improve the pertinence of the subsequent display content.

Hereinafter, an information acquisition device 1000 according to at least one embodiment of the present disclosure will be described with reference to FIG. 10, and the information acquisition device may be, for example, an AI camera, a smart camera, or the like.

As shown in FIG. 10, the information acquisition device 1000 according to at least one embodiment of the present disclosure includes an acquisition unit 1010 and a transmission unit 1020.

The obtaining unit 1010 obtains object attribute information of the display object, wherein the object attribute information includes group attribute information and/or group attention information of the display object.

According to at least one embodiment of the present disclosure, the object attribute information of the display object acquired by the acquiring unit 1010 may include group attribute information of the display object. Optionally, the group attribute information of the display object may be, for example, one or more of gender information, age information, occupation information, etc. of the display object. For example, according to at least one embodiment of the present disclosure, the image information of the display object such as an AI camera, a smart camera, etc. may be used to classify the display object, thereby indicating that the display object is male or female, or may indicate that the display object is elderly Or a child can also indicate that the display object is a policeman or doctor. In the classification process, you can use facial recognition (for example to distinguish between male or female, elderly or children), size measurement (such as height measurement to distinguish between old and children), image recognition (for example to distinguish police or doctors through uniforms), etc. Various information collection and classification methods are not limited here.

The acquiring unit 1010 may include a quantity acquiring subunit 1011 and a determining subunit 1012. Wherein, the number obtaining sub-unit 1011 obtains group number information corresponding to the group attribute information of each group of the display object, respectively. Optionally, the corresponding group quantity information can be obtained for the group attribute information of the foregoing various categories, for example, the information of 3 men and 7 women can be obtained.

The determining subunit 1012 determines the group attribute information of the display object according to each group attribute information and the corresponding group quantity information. Optionally, each group attribute information existing in the display object can be compared with its corresponding group quantity information, and when a certain group attribute information corresponds to the largest group quantity information, the group attribute information is determined as the display object's Group attribute information. For example, when the obtained information is 3 males and 7 females, the group attribute information of the display object is judged to be female; when the obtained information is 7 males and 3 females, the group attribute information of the display object is judged to be male . In addition, when the acquired information is 5 males and 5 females, it can be judged that the group attribute information of the display object is neutral (in the subsequent steps, the contents of males or females can be randomly displayed).

According to another embodiment of the present disclosure, the object attribute information of the display object acquired by the acquiring unit 1010 may further include group attention information of the display object. The group attention degree of the display object indicates the degree of attention of the display object or a specific group in the display object to the display content when playing the currently displayed content. The group attention degree may be determined by the distance between the display object and the display content, or may be determined by, for example, the posture and movement mode of the display object. Optionally, according to at least one embodiment of the present disclosure, image information of a display object such as an AI camera, a smart camera, or the like may be used to collect and judge group attention information on the display object. In the judgment process, various information collection methods such as facial recognition or eye tracking, image recognition, distance collection, etc. can be used, and a predetermined threshold is used to determine the degree of attention of the display object or a specific group of display objects on the display content, in There are no restrictions. For example, it can be determined that the group attention information is concerned by the display object or its specific group's eye-gazing duration of the display content exceeding a certain threshold. Alternatively, the distance between the display object or its specific group and the display content can be reduced from 3 meters to 0.8 meters to determine that the group attention information is concerned; when the distance between the display object or its specific group and the display content is From 1 meter away to 4 meters, it is judged that the group attention information of the display object is not concerned.

The object attribute information of the display objects listed above, such as group attribute information and group attention information, are only specific examples of the object attribute information. In practical applications, any object attribute information associated with the display object can be used, and no limitation is made here.

The sending unit 1020 sends the acquired object attribute information about the display object.

In at least one embodiment of the present disclosure, the information acquisition device 1000 may further include an update information acquisition unit 1030 and an update unit 1040. Among them, the update information obtaining unit 1030 obtains update information of the display object associated with the currently displayed content. Optionally, the corresponding update information can be obtained according to the object attribute information about the display object. For example, the display object currently targeted is a male, and the update information acquisition unit 1030 may acquire corresponding update information for a male. In one example, the update information may be further group attribute information, such as one or more of age information, occupation information, etc. of the male display object. In another example, the update information may also be the aforementioned group attention information, for example, the group attention information is judged to be concerned by a male eye gaze duration of the displayed content exceeding a certain threshold. Alternatively, the distance between the male and the displayed content can be changed from 1 meter to 4 meters, and the group attention degree information is judged as not concerned.

According to the above-mentioned information acquisition device of the present disclosure, different object attribute information can be determined according to the display object, so as to realize specific analysis and accurate classification of the display object, and improve the pertinence of the subsequent display content.

At least one embodiment of the present disclosure also provides an information acquisition device 1100, whose structural block diagram is shown in FIG. 11 and includes a processor 1110 and a memory 1120. It should be understood that the structure of the information acquisition device 1100 shown in FIG. 11 is only exemplary and not restrictive, and the information acquisition device 1100 may have other components according to actual application needs.

In at least one embodiment of the present disclosure, the processor 1110 and the memory 1120 may directly or indirectly communicate with each other. The components such as the processor 1110 and the memory 1120 can communicate through a network connection. The network may include a wireless network, a wired network, and/or any combination of wireless and wired networks. The network may include a local area network, the Internet, a telecommunications network, an Internet of Things (Things) based on the Internet and/or a telecommunications network, and/or any combination of the above networks. The wired network can use, for example, twisted pair, coaxial cable, or optical fiber transmission to communicate, and the wireless network can use, for example, 3G/4G/5G mobile communication network, Bluetooth, Zigbee, or WiFi. At least one embodiment of the present disclosure does not limit the type and function of the network here.

The processor 1110 may control other components in the information acquisition device 1100 to perform a desired function. The processor 1110 may be a device such as a central processing unit (CPU), a tensor processor (TPU), or a graphics processor GPU, which has data processing capability and/or program execution capability. The central processing unit (CPU) can be an X86 or ARM architecture. The GPU can be integrated directly on the motherboard separately, or built into the Northbridge chip of the motherboard. The GPU can also be built into the central processing unit (CPU).

The memory 1120 may include any combination of one or more computer program products. The computer program product may include various forms of computer-readable storage media, such as volatile memory and/or non-volatile memory. Volatile memory may include, for example, random access memory (RAM) and/or cache memory. Non-volatile memory may include, for example, read-only memory (ROM), hard disk, erasable programmable read-only memory (EPROM), portable compact disk read-only memory (CD-ROM), USB memory, flash memory, and the like.

One or more computer-readable codes or instructions may be stored on the memory 1120, and the processor 610 may execute the computer instructions to perform the above-mentioned information acquisition method, including: acquiring object attribute information of a display object, wherein, the The object attribute information includes group attribute information and/or group attention information of the display object; and the acquired object attribute information of the display object is sent. For a detailed description of the method, reference may be made to the relevant description of the method in this specification, and details are not repeated here. Various application programs and various data can also be stored in the computer-readable storage medium.

According to yet another aspect of the present disclosure, there is also provided a computer-readable storage medium on which computer instructions are stored, wherein, when the computer instructions run on a processor, such that The processor performs the following steps: acquiring object attribute information of the display object, wherein the object attribute information includes group attribute information and/or group attention information of the display object; and transmitting the acquired object attribute information of the display object.

According to still another aspect of the present disclosure, there is also provided a computer, which may include the information acquisition device as described above. Specifically, the computer may be implemented as one or more dedicated or general-purpose computer system modules or components, such as a personal computer, notebook computer, tablet computer, mobile phone, personal digital assistant (personal digital assistant, PDA), smart glasses, and smart Watches, smart rings, smart helmets and any smart portable devices.

According to the above-mentioned information acquisition device, computer-readable storage medium and computer of the present disclosure, different object attribute information can be determined according to the display object, so as to realize specific analysis and accurate classification of the display object, and improve the pertinence of the subsequent display content.

Next, a product advertisement display method 1200 according to at least one embodiment of the present disclosure will be described with reference to FIG. 12. FIG. 12 shows a flowchart of a method for displaying commodity advertisements of the present disclosure.

First, according to step S1201, object attribute information of one or more display objects of the display terminal for viewing commodity advertisements is acquired, where the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender .

According to at least one embodiment of the present disclosure, in this step, the acquired object attribute information of the display objects includes at least the gender information of each display object and the quantity information corresponding to the display objects of each gender. For example, according to at least one embodiment of the present disclosure, image information of a display object such as an AI camera, a smart camera, or the like may be used to classify the display object, thereby indicating that the display object is male or female. In the classification process, various information collection and classification methods such as face recognition and image recognition can be used, which is not limited here.

In this step, optionally, for example, gender information of a total of 10 display objects can be obtained, and further information of a total of 3 men and 7 women can be obtained.

In step S1202, a first display object may be determined according to the acquired object attribute information, and a first advertisement may be selected from the first type of commodity advertisements for display according to the first display object.

In this step, the first display object may be determined according to the previously acquired gender information of each display object and the quantity information corresponding to the display objects of each gender. Specifically, the first display object may be determined according to the comparison result of the gender information of each display object and the quantity information corresponding to the display objects of each gender. For example, when there is more quantity information corresponding to certain gender information, the display object with this gender information is determined as the first display object. For example, when the acquired object attribute information is 3 males and 7 females, the first display object is determined to be a female; when the acquired object attribute information is 7 males and 3 females, the first display object is determined to be a male . In addition, when the acquired object attribute information is 5 males and 5 females, the male display object and the female display object may be randomly selected as the first display object.

After the first display object is determined according to the acquired object attribute information, the first advertisement may be selected from the first type of commercial advertisements for display according to the first display object. For example, when the first display object is female, the first advertisement for women can be selected from the first category of commercial advertisements; when the first display object is male, the male advertisement can be selected from the first category of commercial advertisements The first advertisement is displayed.

Optionally, when displaying for multiple first advertisements, multiple different first advertisements may be sorted according to one or more preset characteristics, so that within a preset time period, multiple first advertisements are sequentially displayed according to the sorting advertising. For example, when displaying the first advertisement for males, the plurality of first advertisements may be sorted and displayed sequentially according to one or more characteristics of the preferential range, price, sales volume, and sales ranking corresponding to the plurality of first advertisements, respectively. .

In step S1203, during the display of the first advertisement, distance information between at least one display object and a preset target is obtained, and whether to select the second advertisement from the second type of commodity advertisement is determined according to the distance information Displaying, wherein the first advertisement and the second advertisement are advertisements of the same product, and the second advertisement contains more content information than the first advertisement.

In this step, distance information between at least one of the display object and a preset target can be obtained through a distance sensor. The at least one display object may be at least one first display object, or may be at least one display object other than the first display object, which is not limited herein.

Optionally, determining whether to select the second advertisement from the second-type commodity advertisement for display according to the distance information may include: when the distance information meets a preset distance threshold requirement, then select from the second-type commodity advertisement The second advertisement is displayed; when the distance information does not satisfy the preset distance threshold requirement, another advertisement different from the second advertisement is selected for display from the second type of commodity advertisement. For example, the preset threshold requirement may be that the distance information between the at least one display object and a preset target is less than a preset distance threshold, and when this requirement is met, it may be selected from the second category of commercial advertisements The second advertisement is displayed; when the distance information between the at least one display object and a preset target is greater than or equal to the preset distance threshold, the second type of commercial advertisement may be selected differently from the second Another advertisement of the advertisement is displayed.

In addition, optionally, the determining whether to select the second advertisement from the second type of commodity advertisement for display according to the distance information may further include: when the distance information meets a preset distance threshold requirement, the second Select the second advertisement to be displayed in the category commodity advertisement; when the distance information does not meet the preset distance threshold requirement, then retrieve the object attribute information of one or more display objects of the display terminal that watched the commodity advertisement, and then, according to The acquired object attribute information is used to determine the first display object to select the first advertisement and/or the second advertisement.

Wherein, the first advertisement and the second advertisement are advertisements of the same commodity, optionally, the first advertisement may be, for example, a static poster advertisement of a certain commodity, and the second advertisement may be a dynamic MV of the same commodity Ads, and the second type of commercial ads contain more content information than the first type of commercial ads. For example, in addition to the content information contained in the first advertisement, the second advertisement also provides other information about the same product.

For example, in some embodiments, the commodity advertisement display method 1200 further includes: playing the audio content of the second advertisement when displaying the second advertisement.

In another embodiment of the present disclosure, optionally, if a second advertisement is selected from the second type of commercial advertisement for display, the method may further include: during the display of the second advertisement, obtaining whether There is a touch operation on the display interface of the display terminal of the commodity advertisement. If the touch operation exists, a third advertisement is selected and displayed from the third category of commodity advertisements. Among them, the first advertisement, the second advertisement, and the advertisement The third advertisement is an advertisement of the same product. The content information of the same product included in the third advertisement may be the same as or different from the first advertisement and the second advertisement. Specifically, the third advertisement may include at least one of product location information, product evaluation information, and product purchase links. For example, the product location information may indicate the area of the supermarket and/or the shelf of the supermarket; the product evaluation information may indicate the previous product evaluation information of the product or the online mall evaluation information; the product purchase link may indicate this The purchase URL and/or QR code information of the product for the user to further select and purchase the product according to the third advertisement.

In addition, when there is no touch operation on the display interface of the display terminal of the merchandise advertisement during the display of the second advertisement, another one different from the second advertisement may be selected from the second type of merchandise advertisement An advertisement is displayed.

According to the above product advertisement display method of the present disclosure, the corresponding display content can be determined according to different object attribute information of the display object, thereby realizing specific analysis of the display object and accurate pushing of the display content, improving the pertinence of the display content and enhancing the display effect.

Next, a commodity advertisement display device 1300 according to at least one embodiment of the present disclosure will be described with reference to FIG. 13.

As shown in FIG. 13, the commodity advertisement display device 1300 according to at least one embodiment of the present disclosure includes an acquisition unit 1310, a display unit 1320, and a determination unit 1330.

The obtaining unit 1310 obtains object attribute information of one or more display objects of the display terminal viewing the commodity advertisement, where the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender.

According to at least one embodiment of the present disclosure, the object attribute information of the display objects acquired by the acquiring unit 1310 includes at least the gender information of each display object and the quantity information corresponding to the display objects of each gender. The acquisition unit 1310 can be implemented by an image acquisition device such as an AI camera, a smart camera, or the like, for example. For example, according to at least one embodiment of the present disclosure, image information of a display object such as an AI camera, a smart camera, or the like may be used to classify the display object, thereby indicating that the display object is male or female. In the classification process, various information collection and classification methods such as face recognition and image recognition can be used, which is not limited here.

Alternatively, the obtaining unit 1310 may obtain gender information of a total of 10 display objects, for example, and further obtain information on a total of 3 men and 7 women.

The display unit 1320 may determine the first display object according to the acquired object attribute information, and select the first advertisement from the first type of commodity advertisements for display according to the first display object.

The display unit 1320 may determine the first display object according to the previously acquired gender information of each display object and the quantity information corresponding to the display objects of each gender. Specifically, the first display object may be determined according to the comparison result of the gender information of each display object and the quantity information corresponding to the display objects of each gender. For example, when there is more quantity information corresponding to certain gender information, the display object with this gender information is determined as the first display object. For example, when the acquired object attribute information is 3 males and 7 females, the first display object is determined to be a female; when the acquired object attribute information is 7 males and 3 females, the first display object is determined to be a male . In addition, when the acquired object attribute information is 5 males and 5 females, the male display object and the female display object may be randomly selected as the first display object.

After determining the first display object according to the acquired object attribute information, the display unit 1320 may select a first advertisement from the first type of commodity advertisements for display according to the first display object. For example, when the first display object is female, the first advertisement for women can be selected from the first category of commercial advertisements; when the first display object is male, the male advertisement can be selected from the first category of commercial advertisements The first advertisement is displayed.

Optionally, when the display unit 1320 displays multiple first advertisements, multiple different first advertisements may be sorted according to one or more preset characteristics, so that within a preset time period, multiple First ad. For example, when displaying the first advertisement for males, the plurality of first advertisements may be sorted and displayed sequentially according to one or more characteristics of the preferential range, price, sales volume, and sales ranking corresponding to the plurality of first advertisements, respectively. .

For example, the display unit 1320 may be implemented as a cathode ray tube (CRT) display, a liquid crystal display, an organic light emitting diode display (OLED), an electronic ink (e-ink) display, or the like, which is not limited by the embodiments of the present disclosure.

The determining unit 1330 acquires distance information between at least one display object and a preset target during the display of the first advertisement, and determines whether to select the second advertisement from the second type of commodity advertisement for display according to the distance information , Wherein the first advertisement and the second advertisement are advertisements of the same commodity, and the second advertisement contains more content information than the first advertisement.

The determining unit 1330 may acquire distance information between at least one of the display object and a preset target through a distance sensor. The at least one display object may be at least one first display object, or may be at least one display object other than the first display object, which is not limited herein. The determination unit 1330 can be implemented by, for example, a general-purpose processor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a field programmable gate array (FPGA) or other programmable logic devices, discrete gate or transistor logic, discrete hardware components, or Any combination of the above elements designed to perform the functions described herein.

Optionally, when the distance information meets the preset distance threshold requirement, the determination unit 1330 selects a second advertisement from the second category of commercial advertisements for display; when the distance information does not satisfy the preset distance threshold requirement, then Select another advertisement different from the second advertisement from the second type of commodity advertisement to display. For example, the preset threshold requirement may be that the distance information between the at least one display object and a preset target is less than a preset distance threshold, and when this requirement is met, it may be selected from the second category of commercial advertisements The second advertisement is displayed; when the distance information between the at least one display object and a preset target is greater than or equal to the preset distance threshold, the second type of commercial advertisement may be selected differently from the second Another advertisement of the advertisement is displayed.

In addition, optionally, when the distance information satisfies the preset distance threshold requirement, the determination unit 1330 selects a second advertisement from the second category of commercial advertisements for display; when the distance information does not satisfy the preset distance threshold requirement Then, object attribute information of one or more display objects of the display terminal viewing the commodity advertisement is retrieved, and then, the first display object may be determined according to the retrieved object attribute information to select the first advertisement and/or the second advertisement.

Wherein, the first advertisement and the second advertisement are advertisements of the same commodity, optionally, the first advertisement may be, for example, a static poster advertisement of a certain commodity, and the second advertisement may be a dynamic MV of the same commodity Advertisement, and the second advertisement contains more content information than the first advertisement.

In another embodiment of the present disclosure, optionally, if a second advertisement is selected from the second type of commodity advertisement for display, the determining unit 1330 obtains whether the commodity advertisement is displayed during the display of the second advertisement There is a touch operation on the display interface of the terminal. If there is a touch operation, a third advertisement is selected from the third category of commodity advertisements for display. Among them, the first category of commodity advertisements, the second category of commodity advertisements, and all The third type of commercial advertisement is the same commercial advertisement. The content information of the same product included in the third type of product advertisement may be the same as or different from the first type and second type of product advertisement. Specifically, the third type of commodity advertisement may include at least one of commodity location information, commodity evaluation information, and commodity purchase link. For example, the product location information may indicate the area of the supermarket and/or the shelf of the supermarket; the product evaluation information may indicate the previous product evaluation information of the product or the online mall evaluation information; the product purchase link may indicate this The purchase URL and/or QR code information of the product for the user to further select and purchase the product according to the third type of product advertisement.

In addition, when there is no touch operation on the display interface of the display terminal of the merchandise advertisement during the display of the second advertisement, the determining unit 1330 may select from the second type of merchandise advertisement different from the second Another advertisement of the advertisement is displayed.

According to the above-mentioned commodity advertisement display device of the present disclosure, the corresponding display content can be determined according to different object attribute information of the display object, thereby realizing specific analysis of the display object and accurate push of the display content, improving the pertinence of the display content and enhancing the display effect.

At least one embodiment of the present disclosure also provides a commodity advertisement display device 1400, whose structural block diagram is shown in FIG. 14A, and includes a processor 1410 and a memory 1420. It should be understood that the structure of the merchandise advertisement display device 1400 shown in FIG. 14A is only exemplary, not limiting, and the merchandise advertisement display device 1400 may have other components according to actual application needs.

In at least one embodiment of the present disclosure, the processor 1410 and the memory 1420 may directly or indirectly communicate with each other. The components such as the processor 1410 and the memory 1420 can communicate through a network connection. The network may include a wireless network, a wired network, and/or any combination of wireless and wired networks. The network may include a local area network, the Internet, a telecommunications network, an Internet of Things (Things) based on the Internet and/or a telecommunications network, and/or any combination of the above networks. The wired network can use, for example, twisted pair, coaxial cable, or optical fiber transmission to communicate, and the wireless network can use, for example, 3G/4G/5G mobile communication network, Bluetooth, Zigbee, or WiFi. The embodiments of the present disclosure do not limit the type and function of the network here.

The processor 1410 may control other components in the commodity advertisement display device 1400 to perform a desired function. The processor 1410 may be a device such as a central processing unit (CPU), a tensor processor (TPU), or a graphics processor GPU, which has data processing capability and/or program execution capability. The central processing unit (CPU) can be an X86 or ARM architecture. The GPU can be integrated directly on the motherboard separately, or built into the Northbridge chip of the motherboard. The GPU can also be built into the central processing unit (CPU).

The memory 1420 may include any combination of one or more computer program products. The computer program product may include various forms of computer-readable storage media, such as volatile memory and/or non-volatile memory. Volatile memory may include, for example, random access memory (RAM) and/or cache memory. Non-volatile memory may include, for example, read-only memory (ROM), hard disk, erasable programmable read-only memory (EPROM), portable compact disk read-only memory (CD-ROM), USB memory, flash memory, and the like.

One or more computer-readable codes or instructions may be stored on the memory 1420, and the processor 610 may execute the computer instructions to perform the above-mentioned commodity advertisement display method, including: acquiring one or more displays of a display terminal that watches commodity advertisements Object attribute information of the object, the object attribute information includes at least the gender information of each display object and the quantity information corresponding to the display objects of each gender; the first display object is determined according to the acquired object attribute information, according to the first The display object selects a first advertisement from the first type of commercial advertisement for display; in the process of displaying the first advertisement, obtains distance information between at least one display object and a preset target, and determines whether to display the distance information according to the distance information A second advertisement is selected from the second-type commodity advertisements for display, wherein the first-type commodity advertisements and the second-type commodity advertisements are advertisements of the same commodity, and the content information contained in the second-type commodity advertisements is greater than The content information contained in the first type of commercial advertisement. For a detailed description of the method, reference may be made to the relevant description of the method in this specification, and details are not repeated here. Various application programs and various data can also be stored in the computer-readable storage medium.

As shown in FIG. 14B, in some embodiments, the commodity advertisement display device 1400 may further include a camera 1430. The camera 1430 is configured to acquire an image of one or more display objects of the display terminal 1500 that views the commercial advertisement, and transmit the image to the processor 1410.

In some embodiments, the commodity advertisement display device 1400 may further include a speaker 1440. The speaker 1440 is configured to play audio content of the second advertisement.

In some embodiments, the display terminal 1500 is in signal communication with the commodity advertisement display device 1400, and the display terminal 1500 may include a display panel 1510. The display panel 1510 is configured to display, for example, the first advertisement and the second advertisement.

In some embodiments, the display panel 1510 may be further configured to detect a touch operation acting on the display panel 1510 and provide the detection result to the processor 1410.

The display panel 1510 may be, for example, a liquid crystal display panel, an organic light-emitting diode display panel, an electronic ink display panel, or the like, which is not limited by the embodiments of the present disclosure. In addition, the display panel 1510 may include a touch sensor for detecting a touch operation acting on the display panel 1510, where the touch sensor may be a resistive touch sensor, a capacitive touch sensor, an infrared touch sensor, An ultrasonic touch sensor and the like, and the touch sensor may be an external touch sensor or a built-in touch sensor, for example, the touch sensor may be formed as an in-cell type or an on-cell type. For example, when the touch sensor is a capacitive touch sensor, the touch sensor may be a self-capacitive touch sensor or a mutual-capacitive touch sensor.

According to yet another aspect of the present disclosure, there is also provided a computer-readable storage medium on which computer instructions are stored, wherein, when the computer instructions run on a processor, such that The processor executes the following steps: acquiring object attribute information of one or more display objects of the display terminal viewing the commodity advertisement, the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender Determine the first display object according to the obtained object attribute information, select the first advertisement from the first type of commercial advertisement for display according to the first display object; in the process of displaying the first advertisement, obtain at least one display The distance information between the object and the preset target is determined according to the distance information whether to select a second advertisement from the second type commodity advertisement for display, wherein the first type commodity advertisement and the second type commodity advertisement For advertisements of the same commodity, the content information contained in the second-type commodity advertisement is greater than the content information contained in the first-type commodity advertisement.

A computer-readable medium may take many forms, including tangible storage media, carrier wave media, or physical transmission media. Stable storage media may include: optical disks or magnetic disks, and storage systems used in other computers or similar devices that can implement the system components described in the figures. The unstable storage medium may include dynamic memory, such as the main memory of the computer platform. Tangible transmission media can include coaxial cables, copper cables, and optical fibers, such as the lines that form a bus within a computer system. The carrier wave transmission medium can transmit electrical signals, electromagnetic signals, acoustic wave signals, or light wave signals. These signals can be generated by radio frequency or infrared data communication methods. Common computer-readable media include hard disks, floppy disks, magnetic tapes, and any other magnetic media; CD-ROM, DVD, DVD-ROM, any other optical media; punched cards, any other physical storage media containing small hole patterns; RAM, PROM , EPROM, FLASH-EPROM, any other memory chip or tape; a carrier that transmits data or instructions, a cable or a connection device that transmits carrier, any other program code and/or data that can be read by a computer. In the form of these computer-readable media, there are many types of processes that occur when the processor executes instructions and delivers one or more results.

According to still another aspect of the present disclosure, a computer is also provided, which may include the display device as described above. Specifically, the computer may be implemented as one or more dedicated or general-purpose computer system modules or components, such as a personal computer, notebook computer, tablet computer, mobile phone, personal digital assistant (personal digital assistant, PDA), smart glasses, and smart Watches, smart rings, smart helmets and any smart portable devices.

According to the above-mentioned commodity advertisement display device, computer-readable storage medium and computer of the present disclosure, the corresponding display content can be determined according to different object attribute information of the display object, thereby realizing specific analysis of the display object and accurate push of the display content, improving the display The content is targeted to enhance the display effect.

15 shows a perspective view of a display device according to at least one embodiment of the present disclosure. FIG. 16 shows a perspective line drawing of a display device according to at least one embodiment of the present disclosure.

Unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by those of ordinary skill in the art to which this disclosure belongs. It should also be understood that terms such as those defined in general dictionaries should be interpreted as having meanings consistent with their meanings in the context of related technologies, and should not be interpreted using idealized or extremely formal meanings unless explicitly stated here Defined this way.

The above description is only an exemplary embodiment of the present disclosure and is not intended to limit the scope of protection of the present disclosure, which is determined by the appended claims.

Claims (20)

1. A product advertisement display method, including:

   Obtain object attribute information of one or more display objects of the display terminal for viewing commodity advertisements, where the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender;

   Determining a first display object according to the acquired object attribute information, and selecting a first advertisement from the first type of commodity advertisements for display according to the first display object;

   In the process of displaying the first advertisement, obtain distance information between at least one display object and a preset target, and determine whether to select a second advertisement from the second type of commodity advertisement for display according to the distance information, wherein, The first advertisement and the second advertisement are advertisements of the same commodity.
2. The method of claim 1, wherein, in addition to the content information contained in the first advertisement, the second advertisement also provides other information about the same commodity.
3. The method according to claim 1 or 2, wherein the determining whether to select the second advertisement from the second-type commodity advertisements for display according to the distance information includes:

   When the distance information meets the preset distance threshold requirement, the second advertisement is selected from the second-type commodity advertisements for display;

   When the distance information does not satisfy the preset distance threshold requirement, another advertisement different from the second advertisement is selected and displayed from the second-type commodity advertisement.
4. The method according to claim 1 or 2, wherein the determining whether to select the second advertisement from the second-type commodity advertisements for display according to the distance information includes:

   When the distance information meets the preset distance threshold requirement, the second advertisement is selected from the second-type commodity advertisements for display;

   When the distance information does not satisfy the preset distance threshold requirement, the object attribute information of one or more display objects of the display terminal viewing the commodity advertisement is re-acquired.
5. The method according to claim 1 or 2, wherein, in the case where it is determined that the second advertisement is selected from the second-type commodity advertisements for display, the method further comprises:

   In the process of displaying the second advertisement, it is obtained whether there is a touch operation on the display interface of the display terminal of the commodity advertisement, and if the touch operation exists, the third advertisement is selected from the third category of commodity advertisements for display , Wherein the first advertisement, the second advertisement, and the third advertisement are advertisements of the same commodity.
6. The method of claim 5, wherein the third advertisement includes at least one of product location information, product evaluation information, and product purchase links.
7. The method of claim 5, further comprising:

   If the touch operation does not exist, another advertisement different from the second advertisement is selected from the second-type commodity advertisements for display.
8. The method according to any one of claims 1 to 7, wherein

   The gender information includes men and women, and

   The determining the first display object according to the acquired object attribute information includes:

   In a case where the number of display objects whose gender information is male is greater than the number of display objects whose gender information is female, determining male as the first display object;

   When the number of display objects whose gender information is male is smaller than the number of display objects whose gender information is female, determining female as the first display object; and

   In a case where the number of display objects whose gender information is male is equal to the number of display objects whose gender information is female, a male or female is determined as the first display object.
9. The method according to any one of claims 1 to 7, wherein

   The selecting the first advertisement from the first type of commercial advertisement for display according to the first display object includes:

   Sort a plurality of different first advertisements, and display the plurality of different first advertisements in sequence.
10. The method of claim 3, wherein

    The preset distance threshold is required to be that the distance between the at least one display object and the preset target is less than the preset distance threshold.
11. The method according to any one of claims 1 to 10, wherein

    The first advertisement is a static advertisement; and

    The second advertisement is a dynamic advertisement.
12. The method according to any one of claims 1 to 11, further comprising:

    When the second advertisement is displayed, the audio content of the second advertisement is played.
13. A commodity advertisement display device, including:

    The acquiring unit is configured to acquire object attribute information of one or more display objects of the display terminal for viewing commodity advertisements, where the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender;

    The display unit is configured to determine a first display object according to the acquired object attribute information, and select a first advertisement from the first type of commodity advertisement to display according to the first display object;

    The determining unit is configured to acquire distance information between at least one display object and a preset target during the display of the first advertisement, and determine whether to select the second advertisement from the second type of commodity advertisement according to the distance information Displaying, wherein the first advertisement and the second advertisement are advertisements of the same commodity, and the second advertisement contains more content information than the first advertisement.
14. A commodity advertisement display device, including:

    One or more processors;

    One or more memories,

    Wherein, the memory stores computer readable code, which when executed by the one or more processors executes the following steps:

    Obtain object attribute information of one or more display objects of the display terminal for viewing commodity advertisements, where the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender;

    Determining a first display object according to the acquired object attribute information, and selecting a first advertisement from the first type of commodity advertisements for display according to the first display object;

    In the process of displaying the first advertisement, obtain distance information between at least one display object and a preset target, and determine whether to select a second advertisement from the second type of commodity advertisement for display according to the distance information, wherein, The first advertisement and the second advertisement are advertisements of the same commodity.
15. The product advertisement display device according to claim 14, further comprising a camera,

    Wherein, the camera is configured to acquire images of the one or more display objects of the display terminal viewing the commodity advertisement, and transmit the images to the processor.
16. The commodity advertisement display device according to claim 14 or 15, wherein the display terminal includes a display panel,

    Wherein, the display panel is configured to display the first advertisement and the second advertisement.
17. The commodity advertisement display device according to claim 16, wherein the display panel is further configured to detect a touch operation acting on the display panel, and provide the detection result to the processor.
18. The product advertisement display device according to any one of claims 14 to 17, further comprising a speaker,

    Wherein, the speaker is configured to play the audio content of the second advertisement.
19. A computer-readable storage medium on which computer instructions are stored, wherein, when the computer instructions run on a processor, the processor is caused to perform the following steps:

    Obtain object attribute information of one or more display objects of the display terminal for viewing commodity advertisements, where the object attribute information includes at least gender information of each display object and quantity information corresponding to the display objects of each gender;

    Determining a first display object according to the acquired object attribute information, and selecting a first advertisement from the first type of commodity advertisements for display according to the first display object;

    In the process of displaying the first advertisement, obtain distance information between at least one display object and a preset target, and determine whether to select a second advertisement from the second type of commodity advertisement for display according to the distance information, wherein, The first advertisement and the second advertisement are advertisements of the same commodity.
20. The computer-readable storage medium of claim 19, wherein, in addition to the content information contained in the first advertisement, the second advertisement also provides other information about the same commodity.

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