CN107679901A - A kind of interactive large-size screen monitors and mobile terminal media resource put-on method and advertisement delivery system - Google Patents
A kind of interactive large-size screen monitors and mobile terminal media resource put-on method and advertisement delivery system Download PDFInfo
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- CN107679901A CN107679901A CN201710890903.5A CN201710890903A CN107679901A CN 107679901 A CN107679901 A CN 107679901A CN 201710890903 A CN201710890903 A CN 201710890903A CN 107679901 A CN107679901 A CN 107679901A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses interactive large-size screen monitors and mobile terminal media resource put-on method and advertisement delivery system, mobile terminal is when to carrier server requesting data information, simultaneously positional information and velocity information are sent to operator, carrier server can search the advertisement that the interactive large-size screen monitors near mobile terminal were launched according to the position of mobile terminal, then this part advertisement is removed, advertisement is screened in remaining advertisement；The speed of mobile terminal is judged simultaneously, judge that mobile terminal user is in static or walking or by bus state, if it is determined that mobile terminal is in ambulatory status, advertisement pushing audio advertisement, if it is determined that mobile terminal user is in static or state by bus, advertisement pushing video ads.The present invention can allow advertisement to be exposed frequency control around mobile terminal, avoid exposure from wasting, and one side strengthens effective exposure of advertisement, on the one hand reduce the waste that the brand injury that overexposure is brought is spent with advertisement.
Description
Technical field
The present invention relates to mobile terminal advertisement launch technical field, say according to body, more particularly to a kind of interactive large-size screen monitors with
Mobile terminal media resource put-on method and advertisement delivery system.
Background technology
With flourishing for interactive large-size screen monitors, the electricity in the 39th internet development situation statistical report of CNNIC issues
40% growth rate is remain depending on access internet, interactive large-size screen monitors turn into the most fast matchmaker of China Internet access Media Development
It is situated between.And mobile terminal can be used simultaneously when third-party investigation report 50%+ user is seeing interactive large-size screen monitors, and large-size screen monitors and small
It is relatively independent to shield media resource, has no ready-made method and two spike-type cultivars is combined into analysis, therefore how to investigate large-size screen monitors+small
Shielding Collaborating marketing effect turns into the problem of pendulum is in face of the practitioner that markets.
The content of the invention
The first object of the present invention is to provide a kind of advertisement that can be integrated between interactive large-size screen monitors and mobile terminal, reduced
Advertisement repeats the interactive large-size screen monitors launched and mobile terminal media resource put-on method.
The second object of the present invention is to provide a kind of interactive large-size screen monitors and mobile terminal media resource advertisement delivery system.
In order to reach the first object of the present invention, the technical solution adopted by the present invention is as follows：
A kind of interactive large-size screen monitors and mobile terminal media resource put-on method, put-on method comprise the following steps：
S1, advertisement base is established, record advertisement pushing frequency information corresponding to mobile terminal identifier information, recorded interactive big
Shield advertisement pushing frequency information corresponding to identifier information；
S2, destination mobile terminal obtain positional information and velocity information, and destination mobile terminal is by mobile terminal identifier, position
Confidence breath, velocity information, data request information are integrated into request data package, and request data package is sent into carrier service
Device；
S3, carrier server transfer corresponding advertisement pushing frequency information by mobile terminal identifier, according to target
The positional information of mobile terminal searches the interactive large-size screen monitors identifier near destination mobile terminal, is transferred according to interactive large-size screen monitors identifier
Corresponding advertisement pushing frequency information；
S4, static or walking or by bus shape be according to the user of the velocity estimated destination mobile terminal of destination mobile terminal
State, if in static or state by bus, step S5 is performed, if be in ambulatory status, execution step S6；
S5, the advertisement pushed with reference to advertisement pushing frequency information that neighbouring interactive large-size screen monitors pushed, destination mobile terminal
Frequency information is pushed, pushes the video ads not pushed, performs step S7；
S6, the advertisement pushed with reference to advertisement pushing frequency information that neighbouring interactive large-size screen monitors pushed, destination mobile terminal
Frequency information is pushed, pushes the audio advertisement not pushed, performs step S7；
Advertisement pushing frequency information corresponding to S7, renewal mobile terminal identifier information.
Further, advertisement base includes audio advertisement identifier storehouse and video ads identifier storehouse, advertisement pushing frequency letter
Breath includes audio advertisement and video ads push frequency information, is stored with and sets in audio advertisement and video ads push frequency information
Standby identifier, advertisement identifier, push time, ad classification；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, by the video ads of destination mobile terminal push frequency information, it is all near
The video ads push frequency information of interactive large-size screen monitors is incorporated into have been selected in advertisement base temporarily；
S52, interim advertisement base is established, the advertisement identifier in video ads identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；
S53, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S54, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the audio advertisement of destination mobile terminal push frequency information, it is all near
The audio advertisement push frequency information of interactive large-size screen monitors is incorporated into have been selected in advertisement base temporarily；
S62, interim advertisement base is established, the advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；
S63, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S64, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal.
Further, all advertisement numberings are stored with the advertisement base, advertisement identifier is by advertisement numbering and type
Identifier is combined, and advertisement is numbered for distinguishing each advertisement, and same advertisement includes video ads again and/or audio is wide
Accuse, video ads and audio advertisement are distinguished by type identification number；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, by the advertisement pushing frequency information of destination mobile terminal, all interactions nearby
To having selected in advertisement base temporarily, each advertisement numbering is selecting advertisement base for advertisement numbering extraction in the advertisement pushing frequency of large-size screen monitors
Middle storage is once；
S52, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；
S53, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine video
The type identification number of advertisement, which is combined into, has selected advertisement identifier；
S54, basis have selected advertisement identifier to search target video advertisement, and target video advertisement pushing is moved eventually to target
End；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the advertisement pushing frequency information of destination mobile terminal, all interactions nearby
To having selected in advertisement base temporarily, each advertisement numbering is selecting advertisement base for advertisement numbering extraction in the advertisement pushing frequency of large-size screen monitors
Middle storage is once；
S62, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；
S63, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine audio
The type identification number of advertisement, which is combined into, has selected advertisement identifier；
S64, basis have selected advertisement identifier to search target audio advertisement, and target audio advertisement pushing is moved eventually to target
End.
Further, the long-term of each mobile terminal is also stored with the step 1 and enlivens position, and enlivens position for a long time
Calculated according to the data of the positional information of the destination mobile terminal obtained in previous step S3；In step S3, length is also searched
Phase enlivens the interactive large-size screen monitors identifier near position, the advertisement pushing frequency information according to corresponding to being transferred interactive large-size screen monitors identifier.
Further, safety alert information also is pushed to destination mobile terminal in the step S64, reminds user walking
When using mobile terminal it is noted that safety.
Further, in the step S3, the positional information that also receives to this and last time connects in first scheduled time
The positional information received is contrasted, when the distance of two positional informations is more than preset distance, the interactive large-size screen monitors on accessed path
Identifier；In the step S51, the advertisement pushing frequency according to corresponding to being searched the interactive large-size screen monitors identifier on path, by second
The advertisement pushing frequency information of push is added to having selected in advertisement base temporarily in the scheduled time.
Further, the step S51 also calculates average speed of the user on path, is counted according to average speed and path
The arrival time that user reaches each interactive large-size screen monitors position is calculated, screens and is played when each interactive large-size screen monitors correspond to arrival time on path
Advertisement numbering or advertisement identifier add to having selected in advertisement base temporarily.
In order to realize the second object of the present invention, the technical solution adopted in the present invention is as follows.
A kind of advertisement delivery system according to the above method, including with lower component：
Carrier server, by information of mobile terminal, provider runs, and obtains and identify the number of request that mobile terminal is sent
According to bag, and to mobile terminal transmission data message and advertising message, the mobile terminal transport condition that reception state server is sent,
Then the data message that mobile terminal needs is searched, while screens advertisement and is sent to mobile terminal；
Database server, for storing the data message provided to mobile terminal, advertisement base, mobile terminal identifier
Storehouse, interactive large-size screen monitors identifier storehouse, the advertisement pushing frequency information of mobile terminal and interactive large-size screen monitors, interactive large-size screen monitors map office, movement
Terminal location storehouse；
State server, the positional information and velocity information of the mobile terminal sent for receiving carrier server, meter
The positional information of interactive large-size screen monitors and mobile terminal on map is calculated, and judges the transport condition of mobile terminal, and state will be exercised
It is sent to carrier server；
Interactive large-size screen monitors, the advertising message sent for receiving carrier server, and play；
Mobile terminal, for sending request data package to carrier server, after receiving data message and advertising message
Display；
The interactive large-size screen monitors and mobile terminal are connected with carrier server, the carrier server respectively with data
Storehouse server, state server connection, the state server are also connected with database server.
Further, the carrier server is included with lower module：
Signal transmitting and receiving module, the request data package sent for receiving mobile terminal, and send data letter to mobile terminal
Breath and advertisement, advertisement, the mobile terminal transport condition that reception state server is sent are sent to interactive large-size screen monitors；
Information separation module, for extracted from request data package mobile terminal identifier, positional information, velocity information,
Data request information；
Information searching module, for the advertisement pushing frequency information according to corresponding to identifier information searching, and according to data
Data message corresponding to solicited message lookup；
Frequency control module, mobile terminal transport condition is received, video ads are selected according to the transport condition of mobile terminal
Or audio advertisement, while according to advertisement pushing frequency information, screen the advertisement not pushed or push the relatively low advertisement of the frequency
Corresponding advertisement identifier, as having selected advertisement identifier；
Advertisement configuration module, the advertisement according to corresponding to having selected advertisement identifier to transfer from database server are sent to information
Transceiver module；
Data configuration module, the data message of mobile terminal request is transferred from database server, be sent to information receipts
Send out module；
The signal transmitting and receiving module, information separation module, information searching module, frequency control module, advertisement configuration module,
Data configuration module is connected with control module, and the signal transmitting and receiving module is also connected with information separation module, described information inspection
Rope module, advertisement configuration module, data configuration module are connected with the database server.
Further, the state server is included with lower module：
Mapping module, exist for storing map, and by the positional information of interactive large-size screen monitors, the positional information of mobile terminal mark
In map；
Path judge module, according to the positional information of multigroup mobile terminal, judge the path of mobile terminal；
Speed calculation module, mobile terminal is calculated on path according to the positional information of multigroup mobile terminal and temporal information
Average speed, then calculate time when mobile terminal reaches each interactive large-size screen monitors on path；
Advertisement judge module, during for judging that mobile terminal reaches each interactive large-size screen monitors, interactive large-size screen monitors are playing wide
Accuse, and advertisement identifier or advertisement numbering are sent to frequency control module；
Transport condition judge module：Velocity information for being sent according to mobile terminal judges the traveling shape of mobile terminal
State；
The mapping module, path judge module, speed calculation module, advertisement judge module are sequentially connected, mapping module,
Path judge module, speed calculation module, advertisement judge module and transport condition judge module are connected with control module.
Compared with prior art, the advantage of the invention is that：By establishing advertisement base, mobile terminal identifier information is recorded
The corresponding advertisement pushing frequency, record the advertisement pushing frequency corresponding to interactive large-size screen monitors identifier information, mobile terminal is to operation
During business's server request data information, while positional information and velocity information are sent to operator, carrier server is according to shifting
The position of dynamic terminal can search the interactive large-size screen monitors near mobile terminal, then be searched according to the identifier of interactive large-size screen monitors interactive big
Shield the advertisement launched, then this part advertisement is removed, advertisement is screened in remaining advertisement；Judge mobile terminal simultaneously
Speed, judge that mobile terminal user is in static or walking or by bus state, if it is determined that mobile terminal is in ambulatory status, be
Ensure that user checks the safety of mobile terminal, advertisement pushing audio advertisement, if it is determined that mobile terminal user is in static
Or state by bus, advertisement pushing video ads.
The present invention has advantages below：
The invention is used as effective connection by unique identifier information, identifies that mobile terminal is used in advertisement putting activity
Family and interactive large-size screen monitors user, the advertisement that played of interactive large-size screen monitors near mobile terminal is then rejected, so that advertisement can be with
Frequency control is exposed around mobile terminal, avoids exposure from wasting, on the one hand strengthens effective exposure of advertisement, on the one hand reduces
The brand injury that overexposure is brought and the waste that advertisement is spent.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can be with
Other accompanying drawings are obtained according to these accompanying drawings.
Fig. 1 is method flow diagram of the interactive large-size screen monitors with mobile terminal media resource put-on method of the embodiment of the present invention one；
Fig. 2 is the method flow diagram for specifically performing method in the embodiment of the present invention two in step S5；
Fig. 3 is the method flow diagram for specifically performing method in the embodiment of the present invention two in step S6；
Fig. 4 is the method flow diagram for specifically performing method in the embodiment of the present invention three in step S5；
Fig. 5 is the method flow diagram for specifically performing method in the embodiment of the present invention three in step S6；
Fig. 6 is structured flowchart of the interactive large-size screen monitors with mobile terminal media resource advertisement delivery system of the embodiment of the present invention five.
Embodiment
The preferred embodiments of the present invention are described in detail below in conjunction with the accompanying drawings, so that advantages and features of the invention energy
It is easier to be readily appreciated by one skilled in the art, apparent is clearly defined so as to be made to protection scope of the present invention.
Embodiment one
As shown in fig.1, a kind of interactive large-size screen monitors and mobile terminal media resource put-on method, put-on method include following step
Suddenly：
S1, advertisement base is established, record advertisement pushing frequency information corresponding to mobile terminal identifier information, recorded interactive big
Shield advertisement pushing frequency information corresponding to identifier information；Each corresponding unique identifier of mobile terminal, it is each interactive
The corresponding unique identifier of large-size screen monitors, interactive large-size screen monitors can be mounted in the advertisement screen in cell, the advertisement screen in elevator, business
Advertisement screen on industry center or commercial building etc..
S2, destination mobile terminal obtain positional information and velocity information, and destination mobile terminal is by mobile terminal identifier, position
Confidence breath, velocity information, data request information are integrated into request data package, and request data package is sent into carrier service
Device；The velocity information can also be calculated by carrier server.
S3, carrier server transfer corresponding advertisement pushing frequency information by mobile terminal identifier, according to target
The positional information of mobile terminal searches the interactive large-size screen monitors identifier near destination mobile terminal, is transferred according to interactive large-size screen monitors identifier
Corresponding advertisement pushing frequency information；The identifier for searching interactive large-size screen monitors is used to search what interactive large-size screen monitors were transmitted across using identifier
Advertisement.
S4, static or walking or by bus shape be according to the user of the velocity estimated destination mobile terminal of destination mobile terminal
State, if in static or state by bus, step S5 is performed, if be in ambulatory status, execution step S6；The step is usually
By judging the speed of mobile terminal, when the exemplary setting speed of the present embodiment is less than 1Km/h, judgement is in static, speed
During in 2~6Km/h, judgement is in walking states, when speed is more than 6Km/h, judges in state by bus.The speed interval
It can be changed according to the requirement of supplier, nor affect on the implementation of the present embodiment.
S5, the advertisement pushed with reference to advertisement pushing frequency information that neighbouring interactive large-size screen monitors pushed, destination mobile terminal
Frequency information is pushed, pushes the video ads not pushed, performs step S7；By from advertisement base will neighbouring interactive large-size screen monitors and
The advertisement that destination mobile terminal pushed is rejected, and advertisement pushing is then screened in remaining video ads to mobile terminal.
S6, the advertisement pushed with reference to advertisement pushing frequency information that neighbouring interactive large-size screen monitors pushed, destination mobile terminal
Frequency information is pushed, pushes the audio advertisement not pushed, performs step S7；By from advertisement base will neighbouring interactive large-size screen monitors and
The advertisement that destination mobile terminal pushed is rejected, and advertisement pushing is then screened in remaining audio advertisement to mobile terminal, is used
Need not see the mobile phone screen when the walking of family, only listen to, allow user when walking, and sight keeps on the way, improving peace
Quan Xing.
Advertisement pushing frequency information corresponding to S7, renewal mobile terminal identifier information.
By establishing advertisement base, record the advertisement pushing frequency corresponding to mobile terminal identifier information, record interactive large-size screen monitors
The advertisement pushing frequency corresponding to identifier information, mobile terminal is when to carrier server requesting data information, while to fortune
Battalion business sends positional information and velocity information, carrier server and can searched according to the position of mobile terminal near mobile terminal
Interactive large-size screen monitors, the advertisement that interactive large-size screen monitors launched then is searched according to the identifier of interactive large-size screen monitors, then by this part advertisement
Remove, advertisement is screened in remaining advertisement；Judge the speed of mobile terminal simultaneously, judge mobile terminal user be in it is static or
Walking or by bus state, if it is determined that mobile terminal is in ambulatory status, in order to ensure that user checks the safety of mobile terminal,
Advertisement pushing audio advertisement, if it is determined that mobile terminal user is in static or state by bus, advertisement pushing video ads.Should
Invention is used as effective connection by unique identifier information, identifies that mobile terminal user and interaction are big in advertisement putting activity
Shield user, then reject the advertisement that the interactive large-size screen monitors near mobile terminal played, so that advertisement can surround movement eventually
End is exposed frequency control, avoids exposure from wasting, and on the one hand strengthens effective exposure of advertisement, on the one hand reduces overexposure band
The waste that the brand injury and advertisement come is spent.
Embodiment two
As shown in fig.2, the present embodiment and the difference of embodiment one are, advertisement base also includes audio advertisement identifier storehouse
With video ads identifier storehouse, advertisement pushing frequency information includes audio advertisement and video ads push frequency information, and audio is wide
Accuse and video ads push and device identification number, advertisement identifier, push time, ad classification are stored with frequency information；Equipment
Identifier is used for the identifier for recording mobile terminal or interactive large-size screen monitors, and advertisement identifier is used to record the advertisement pushed, pushed away
Send time of time when being used to record advertisement, and ad classification is used for the classification for recording each advertisement, for the later stage according to
Ad classification pushes the advertisement of user's classification interested to user.
Following steps are specifically included in step S5：
S51, foundation have selected advertisement base temporarily, by the video ads of destination mobile terminal push frequency information, it is all near
The video ads push frequency information of interactive large-size screen monitors is incorporated into have been selected in advertisement base temporarily；The step pushed for establishing one
It is interim selected advertisement base, selected each advertisement in advertisement base to be pushed, for sake of simplicity, the push frequency of each advertisement is believed
Breath storage is once.This has been selected temporarily can only record advertisement identifier in advertisement base.
S52, interim advertisement base is established, the advertisement identifier in video ads identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；Interim advertisement base is stored with all
Advertisement, removes the interim advertisement identifier selected in advertisement base, and remaining advertisement identifier is exactly the advertisement identification not pushed
Number.And all it is video ads corresponding to all identifiers in remaining identifier.
S53, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；Can be direct in the step
Advertisement identifier is randomly selected, or searches the advertisement in user's common classification to push.
S54, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal；
As shown in fig.3, the step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the audio advertisement of destination mobile terminal push frequency information, it is all near
The audio advertisement push frequency information of interactive large-size screen monitors is incorporated into have been selected in advertisement base temporarily；Selected temporarily in advertisement base in the step
Advertisement identifier can also only be stored.
S62, interim advertisement base is established, the advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base
In, the interim advertisement identifier selected in advertisement base is then deleted in interim advertisement base；
S63, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S64, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal.
The step is identical with the specific execution Method And Principle of step S5 in the present embodiment, distinguishes and is utilized in step S62
Advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base, removes the interim identifier selected in advertisement base
All it is audio advertisement corresponding to later remaining identifier.
In the embodiment, by the way that advertisement base is divided into audio advertisement identifier storehouse and video ads identifier storehouse, this 2
Advertisement base distinguishes the audio advertisement of storage and video ads.
Embodiment three
Usual same advertisement can be divided into video section and audio-frequency unit, and video section and audio-frequency unit are combined together just
It is video ads, and individually audio-frequency unit is exactly audio advertisement.It is possible to occur to mobile terminal and pushed audio advertisement,
But the audio advertisement and some video ads are to belong to same advertisement, according to the method in embodiment two, push audio
Video ads corresponding thereto can not be rejected after advertisement.Just occur to push audio advertisement later and be possible to push and regard
Frequency advertisement.Cause to repeat to push, the present embodiment is exactly to solve the problem.
The present embodiment and the difference of embodiment one are：All advertisement numberings are stored with the advertisement base, advertisement is known
Alias is combined by advertisement numbering and type identification number, and advertisement is numbered for distinguishing each advertisement, and same advertisement includes again
Video ads and/or audio advertisement, video ads and audio advertisement are distinguished by type identification number；Can be with by advertisement identifier
Each advertisement is searched, so when advertisement identifier is named, its is wide for same advertisement either video ads or audio advertisement
It is identical to accuse numbering, differs only in type identification difference.
As shown in fig.4, comprise the following steps in step S5：
S51, foundation have selected advertisement base temporarily, by the advertisement pushing frequency information of destination mobile terminal, all interactions nearby
To having selected in advertisement base temporarily, each advertisement numbering is selecting advertisement base for advertisement numbering extraction in the advertisement pushing frequency of large-size screen monitors
Middle storage is once；Numbered in the step as can be seen that only storing advertisement in interim advertisement base, not storage class identifier,
S52, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；Left in the step advertisement numbering be do not pushed it is wide
Accuse numbering.
S53, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine video
The type identification number of advertisement, which is combined into, has selected advertisement identifier；By the numbering after combination, type identification number, which defines, to be picked out
Advertisement must be video ads.
S54, basis have selected advertisement identifier to search target video advertisement, and target video advertisement pushing is moved eventually to target
End；
As shown in fig.5, the step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the advertisement pushing frequency information of destination mobile terminal, all interactions nearby
To having selected in advertisement base temporarily, each advertisement numbering is selecting advertisement base for advertisement numbering extraction in the advertisement pushing frequency of large-size screen monitors
Middle storage is once；
S62, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then interim
Deleted in advertisement base has selected the advertisement in advertisement base to number temporarily；
S63, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine audio
The type identification number of advertisement, which is combined into, has selected advertisement identifier；
S64, basis have selected advertisement identifier to search target audio advertisement, and target audio advertisement pushing is moved eventually to target
End.
Step S6 specific implementation principle is identical with the specific execution Method And Principle of step S5 in the present embodiment, and difference is only
Added in step S63 be audio advertisement type identification number, the advertisement for ensureing selection is audio advertisement.
Example IV
The present embodiment and the difference of embodiment two or embodiment three are also being stored with each mobile terminal in the step 1
It is long-term enliven position, such as unit or family, and enliven position for a long time and moved according to the target obtained in previous step S3
The data of the positional information of terminal calculate；In step S3, the long-term interactive large-size screen monitors identifier enlivened near position is also searched,
The advertisement pushing frequency information according to corresponding to being transferred interactive large-size screen monitors identifier.The step be used for search mobile terminal family and/or
Interactive large-size screen monitors near unit, the user for the very possible warp-wise mobile terminal of advertisement that these interactive large-size screen monitors play broadcasted.
So the advertisement that these interactive large-size screen monitors were played is rejected, more prevent advertisement from repeating to push.Carrier server is transferring family
When outer terminal and the advertisement pushing frequency information of mobile terminal, the advertisement pushing frequency letter in 24 hours is normally only only transferred
Breath, first, prevent advertisement from can be pushed without advertisement after all having pushed, second, same advertisement averagely pushes frequency once daily
It is secondary in the range of general user can receive.
Preferably, safety alert information also is pushed to destination mobile terminal in the step S64, reminds user when walking
Using mobile terminal it is noted that safety.Should be user also has potential safety hazard in walking using mobile terminal, this behavior,
So carrier server pushes safety alert information to mobile terminal in the step, the safety behaviour of customer mobile terminal is reminded
Make.In the step S3, the positional information that also receives to this and the positional information that last time receives in first scheduled time
Contrasted, when the distance of two positional informations is more than preset distance, the interactive large-size screen monitors identifier on accessed path；The step
In S51, the advertisement pushing frequency according to corresponding to being searched the interactive large-size screen monitors identifier on path, by what is pushed in second scheduled time
Advertisement pushing frequency information is added to having selected in advertisement base temporarily.By calculating the path of user, to the interaction on user path
Large-size screen monitors are searched, and then remove the advertisement played on these interactive large-size screen monitors, be should be these advertisements and are walked or ride in user
When be likely to see, further prevent repeat push.Optimal, the step S51 also calculates user's being averaged on path
Speed, the arrival time of each interactive large-size screen monitors position is reached according to average speed and path computing user, screened each on path
Interactive large-size screen monitors correspond to the advertisement numbering played during arrival time or advertisement identifier is added to having selected in advertisement base temporarily.Pass through meter
The approximate time that user reaches each large-size screen monitors is calculated, the advertisement that the interactive large-size screen monitors in the time range are played is removed, should be from reason
For upper, user not can be appreciated that the advertisement that interactive large-size screen monitors play beyond this time range, so the advertisement removed is more accurate.
Embodiment five
As shown in fig.6, in order to realize the second object of the present invention, the technical solution adopted in the present invention is as follows.
A kind of advertisement delivery system according to the above method, including with lower component：
Carrier server 1, by information of mobile terminal, provider runs, and obtains and identify the number of request that mobile terminal is sent
Data message and advertising message are sent according to bag, and to mobile terminal, the mobile terminal traveling shape that reception state server 3 is sent
State, the data message that mobile terminal needs then is searched, while screen advertisement and be sent to mobile terminal；
Database server 2, identified for storing the data message provided to mobile terminal 5, advertisement base, mobile terminal 5
Number storehouse, interactive large-size screen monitors identifier storehouse, the advertisement pushing frequency information of mobile terminal 5 and interactive large-size screen monitors 4, interactive large-size screen monitors map office,
Mobile terminal locations storehouse；Database server 2 can be by information service operator, or interactive large-size screen monitors and mobile terminal
Information is information service operator, and the related information of advertisement is special advertisement operators operation.
State server 3, the positional information and velocity information of the mobile terminal 5 sent for receiving carrier server 1,
The positional information of interactive large-size screen monitors 4 and mobile terminal 5 on map is calculated, and judges the transport condition of mobile terminal 5, and will be exercised
State is sent to carrier server 1；
Interactive large-size screen monitors 4, the advertising message sent for receiving carrier server 1, and play；
Mobile terminal 5, for sending request data package to carrier server 1, receive data message and advertising message with
After show；
The interactive large-size screen monitors 4 and mobile terminal 5 are connected with carrier server 1, the carrier server 1 respectively with
Database server 2, state server 3 are connected, and the state server 3 is also connected with database server 2.
The running status of mobile terminal 5 is judged by state server 3, then targetedly pushing video advertisement or
Audio advertisement.
In the present embodiment, the carrier server 1 is included with lower module：
Signal transmitting and receiving module 11, the request data package sent for receiving mobile terminal 5, and send number to mobile terminal 5
It is believed that breath and advertisement, advertisement, the transport condition of mobile terminal 5 that reception state server 3 is sent are sent to interactive large-size screen monitors 4；
Information separation module 12, for extracting mobile terminal identifier, positional information, speed letter from request data package
Breath, data request information；
Information searching module 13, for the advertisement pushing frequency information according to corresponding to identifier information searching, and according to number
According to solicited message search corresponding to data message；
Frequency control module 14, the transport condition of mobile terminal 5 is received, video is selected according to the transport condition of mobile terminal 5
Advertisement or audio advertisement, while according to advertisement pushing frequency information, screen the advertisement not pushed or the push frequency is relatively low
Advertisement identifier corresponding to advertisement, as having selected advertisement identifier；
Advertisement configuration module 15, the advertisement according to corresponding to having selected advertisement identifier to transfer from database server 2 are sent to
Signal dispatcher module 11；
Data configuration module 16, the data message of the request of mobile terminal 5 is transferred from database server 1, is sent to letter
Cease transceiver module 11；
The signal transmitting and receiving module 11, information separation module 12, information searching module 13, frequency control module 14, advertisement
Configuration module 15, data configuration module 16 are connected with control module 17, the signal transmitting and receiving module 11 also with information splitting die
Block 12 connects, described information retrieval module 13, advertisement configuration module 15, data configuration module 16 with the database server
2 connections.
After signal transmitting and receiving module 11 receives the request data package that mobile terminal is sent, information separation module 12 is sent to,
Mobile terminal identifier, positional information, velocity information, data request information, information searching module 13 are extracted from solicited message
The advertisement pushing frequency information for being pushed to the mobile terminal is searched according to mobile terminal identifier, while is believed also according to request of data
Breath searches the data message that user needs.Advertisement pushing frequency information is sent to frequency control module 14, frequency control module 14
According to frequency of the advertisement pushing to mobile terminal, prevent the excessive push of same advertisement, choose push advertisement number with
Afterwards, advertisement configuration module 15, which is searched, has selected advertisement, and advertising message is sent into signal dispatcher module 11, signal dispatcher module 11
Advertising message and data message are sent to mobile terminal.
Specifically, the state server 3 is included with lower module：
Mapping module 31, for storing map, and by the positional information of interactive large-size screen monitors 4, the positional information mark of mobile terminal 5
Note is in map；
Path judge module 32, according to the positional information of multigroup mobile terminal 5, judge the path of mobile terminal 5；
Speed calculation module 33, mobile terminal 5 is calculated on road according to the positional information of multigroup mobile terminal 5 and temporal information
Average speed on footpath, then calculate time when mobile terminal 5 reaches each interactive large-size screen monitors 4 on path；
Advertisement judge module 34, during for judging that mobile terminal 5 reaches each interactive large-size screen monitors 4, interactive large-size screen monitors 4 play
Advertisement, and by advertisement identifier or advertisement numbering be sent to frequency control module 14；
Transport condition judge module 35：Velocity information for being sent according to mobile terminal 5 judges the row of mobile terminal 5
Sail state；
The mapping module 31, path judge module 32, speed calculation module 33, advertisement judge module 34 are sequentially connected,
Mapping module 31, path judge module 32, speed calculation module 33, advertisement judge module 34 and transport condition judge module 35 are equal
It is connected with control module 17.
The position of each interactive large-size screen monitors 4 is stored with map in mapping module 31, receives the positional information of mobile terminal 5
Add later into map, traveling judge module 35 judges the transport condition of mobile terminal 5, if walking or by bus shape
State, path judge module 32 calculate the path of the user of mobile terminal 5 movement, are then back in mapping module 31 on accessed path
Interactive large-size screen monitors 4, speed calculation module 33 calculate the speed of mobile terminal user's movement, and calculate mobile terminal 5 and reach on path
The time of each interactive large-size screen monitors 4, the advertisement numbering of the display of interaction large-size screen monitors 4 or identification when the screening of advertisement judge module 34 corresponds to the time
Number, then the advertisement is numbered or identifier is sent to frequency control module 14, these advertisements are rejected by frequency control module 14
Numbering or advertisement identifier.
The invention is used as effective connection by unique identifier information, identifies that mobile terminal is used in advertisement putting activity
Family and interactive large-size screen monitors user, the advertisement that played of interactive large-size screen monitors near mobile terminal is then rejected, so that advertisement can be with
Frequency control is exposed around mobile terminal, avoids exposure from wasting, on the one hand strengthens effective exposure of advertisement, on the one hand reduces
The brand injury that overexposure is brought and the waste that advertisement is spent.
Although being described in conjunction with the accompanying embodiments of the present invention, patent owner can be in appended claims
Within the scope of make various deformations or amendments, as long as no more than the present invention claim described by protection domain, all should
Within protection scope of the present invention.
Claims (10)
1. a kind of interactive large-size screen monitors and mobile terminal media resource put-on method, it is characterised in that
Put-on method comprises the following steps：
S1, advertisement base is established, advertisement pushing frequency information corresponding to record mobile terminal identifier information, record interactive large-size screen monitors and know
Advertisement pushing frequency information corresponding to alias information；
S2, destination mobile terminal obtain positional information and velocity information, and destination mobile terminal believes mobile terminal identifier, position
Breath, velocity information, data request information are integrated into request data package, and request data package is sent into carrier server；
S3, carrier server transfer corresponding advertisement pushing frequency information by mobile terminal identifier, are moved according to target
The positional information of terminal searches the interactive large-size screen monitors identifier near destination mobile terminal, is transferred correspondingly according to interactive large-size screen monitors identifier
Advertisement pushing frequency information；
S4, static or walking or by bus state be according to the user of the velocity estimated destination mobile terminal of destination mobile terminal,
If in static or state by bus, step S5 is performed, if be in ambulatory status, execution step S6；
S5, the advertisement pushing pushed with reference to advertisement pushing frequency information that neighbouring interactive large-size screen monitors pushed, destination mobile terminal
Frequency information, the video ads not pushed are pushed, perform step S7；
S6, the advertisement pushing pushed with reference to advertisement pushing frequency information that neighbouring interactive large-size screen monitors pushed, destination mobile terminal
Frequency information, the audio advertisement not pushed is pushed, perform step S7；
Advertisement pushing frequency information corresponding to S7, renewal mobile terminal identifier information.
2. interactive large-size screen monitors according to claim 1 and mobile terminal media resource put-on method, it is characterised in that advertisement base bag
Audio advertisement identifier storehouse and video ads identifier storehouse are included, advertisement pushing frequency information includes audio advertisement and video ads push away
Frequency information is sent, when being stored with device identification number, advertisement identifier, push in audio advertisement and video ads push frequency information
Between, ad classification；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, and the video ads of destination mobile terminal are pushed into frequency information, all interactions nearby
The video ads push frequency information of large-size screen monitors is incorporated into have been selected in advertisement base temporarily；
S52, interim advertisement base is established, the advertisement identifier in video ads identifier storehouse is stored in interim advertisement base, so
The interim advertisement identifier selected in advertisement base is deleted in interim advertisement base afterwards；
S53, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S54, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, and the audio advertisement of destination mobile terminal is pushed into frequency information, all interactions nearby
The audio advertisement push frequency information of large-size screen monitors is incorporated into have been selected in advertisement base temporarily；
S62, interim advertisement base is established, the advertisement identifier in audio advertisement identifier storehouse is stored in interim advertisement base, so
The interim advertisement identifier selected in advertisement base is deleted in interim advertisement base afterwards；
S63, advertisement identifier is screened in interim advertisement base, as having selected advertisement identifier；
S64, basis have selected advertisement identifier to search targeted advertisements, and targeted advertisements are pushed into destination mobile terminal.
3. interactive large-size screen monitors according to claim 1 and mobile terminal media resource put-on method, it is characterised in that the advertisement
All advertisement numberings are stored with storehouse, advertisement identifier is combined by advertisement numbering and type identification number, and advertisement numbering is used
In distinguishing each advertisement, same advertisement includes video ads and/or audio advertisement again, and video ads and audio advertisement pass through class
Type identifier is distinguished；
Comprise the following steps in the step S5：
S51, foundation have selected advertisement base temporarily, by the advertisement pushing frequency information of destination mobile terminal, all interactive large-size screen monitors nearby
The advertisement pushing frequency in advertisement numbering extraction to having selected in advertisement base temporarily, each advertisement numbering is deposited in advertisement base has been selected
Storage is once；
S52, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then in interim advertisement
Deleted in storehouse has selected the advertisement in advertisement base to number temporarily；
S53, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine video ads
Type identification number be combined into and selected advertisement identifier；
S54, basis have selected advertisement identifier to search target video advertisement, by target video advertisement pushing to destination mobile terminal；
The step S6 comprises the following steps：
S61, foundation have selected advertisement base temporarily, by the advertisement pushing frequency information of destination mobile terminal, all interactive large-size screen monitors nearby
The advertisement pushing frequency in advertisement numbering extraction to having selected in advertisement base temporarily, each advertisement numbering is deposited in advertisement base has been selected
Storage is once；
S62, interim advertisement base is established, the advertisement numbering in advertisement base is stored in interim advertisement base, then in interim advertisement
Deleted in storehouse has selected the advertisement in advertisement base to number temporarily；
S63, advertisement numbering is screened as having selected advertisement to number in interim advertisement base, advertisement numbering will have been selected to combine audio advertisement
Type identification number be combined into and selected advertisement identifier；
S64, basis have selected advertisement identifier to search target audio advertisement, by target audio advertisement pushing to destination mobile terminal.
4. interactive large-size screen monitors and mobile terminal media resource put-on method according to Claims 2 or 3, it is characterised in that：It is described
The long-term of each mobile terminal is also stored with step 1 and enlivens position, and enlivens position for a long time and is obtained according in previous step S3
Destination mobile terminal positional information data calculate；In step S3, the long-term interaction enlivened near position is also searched
Large-size screen monitors identifier, the advertisement pushing frequency information according to corresponding to being transferred interactive large-size screen monitors identifier.
5. interactive large-size screen monitors and mobile terminal media resource put-on method according to Claims 2 or 3, it is characterised in that：It is described
In step S64 also to destination mobile terminal push safety alert information, remind user when walking use mobile terminal it is noted that
Safety.
6. interactive large-size screen monitors and mobile terminal media resource put-on method according to Claims 2 or 3, it is characterised in that：It is described
In step S3, the positional information that also receives to this and the positional information that last time receives in first scheduled time are carried out pair
Than, when the distance of two positional informations is more than preset distance, the interactive large-size screen monitors identifier on accessed path；In the step S51,
The advertisement pushing frequency according to corresponding to being searched the interactive large-size screen monitors identifier on path, the advertisement pushed in second scheduled time is pushed away
Frequency information is sent to add to having selected in advertisement base temporarily.
7. interactive large-size screen monitors according to claim 6 and mobile terminal media resource put-on method, it is characterised in that the step
S51 also calculates average speed of the user on path, and each interactive large-size screen monitors position is reached according to average speed and path computing user
The arrival time put, screen that each interactive large-size screen monitors correspond to the advertisement numbering played during arrival time on path or advertisement identifier adds
Enter to having selected in advertisement base temporarily.
8. a kind of advertisement delivery system of method according to claim 1, it is characterised in that including with lower component：
Carrier server, by information of mobile terminal, provider runs, and obtains and identify the request data package that mobile terminal is sent,
And to mobile terminal transmission data message and advertising message, the mobile terminal transport condition that reception state server is sent, then
The data message that mobile terminal needs is searched, while screens advertisement and is sent to mobile terminal；
Database server, for store to mobile terminal provide data message, advertisement base, mobile terminal identifier storehouse, mutually
The advertisement pushing frequency information in dynamic large-size screen monitors identifier storehouse, mobile terminal and interactive large-size screen monitors, interactive large-size screen monitors map office, mobile terminal position
Put storehouse；
State server, the positional information and velocity information of the mobile terminal sent for receiving carrier server, calculate mutual
The dynamic positional information of large-size screen monitors and mobile terminal on map, and judge the transport condition of mobile terminal, and state will be exercised and sent
To carrier server；
Interactive large-size screen monitors, the advertising message sent for receiving carrier server, and play；
Mobile terminal, for sending request data package to carrier server, receive display after data message and advertising message；
The interactive large-size screen monitors and mobile terminal are connected with carrier server, and the carrier server takes with database respectively
Business device, state server connection, the state server are also connected with database server.
9. advertisement delivery system according to claim 8, it is characterised in that the carrier server includes following mould
Block：
Signal transmitting and receiving module, the request data package sent for receiving mobile terminal, and to mobile terminal send data message and
Advertisement, advertisement, the mobile terminal transport condition that reception state server is sent are sent to interactive large-size screen monitors；
Information separation module, for extracting mobile terminal identifier, positional information, velocity information, data from request data package
Solicited message；
Information searching module, for the advertisement pushing frequency information according to corresponding to identifier information searching, and according to request of data
Data message corresponding to information searching；
Frequency control module, receive mobile terminal transport condition, according to the transport condition of mobile terminal select video ads or
Audio advertisement, while according to advertisement pushing frequency information, screen the advertisement not pushed or push the relatively low advertisement of the frequency correspondingly
Advertisement identifier, as having selected advertisement identifier；
Advertisement configuration module, the advertisement according to corresponding to having selected advertisement identifier to transfer from database server are sent to information transmit-receive
Module；
Data configuration module, the data message of mobile terminal request is transferred from database server, be sent to information transmit-receive mould
Block；
The signal transmitting and receiving module, information separation module, information searching module, frequency control module, advertisement configuration module, data
Configuration module is connected with control module, and the signal transmitting and receiving module is also connected with information separation module, described information retrieval mould
Block, advertisement configuration module, data configuration module are connected with the database server.
10. advertisement delivery system according to claim 9, it is characterised in that the state server is included with lower module：
Mapping module, for storing map, and by the positional information of interactive large-size screen monitors, the positional information of mobile terminal mark in map
In；
Path judge module, according to the positional information of multigroup mobile terminal, judge the path of mobile terminal；
Speed calculation module, it is flat on path that mobile terminal is calculated according to the positional information of multigroup mobile terminal and temporal information
Equal speed, then calculate time when mobile terminal reaches each interactive large-size screen monitors on path；
Advertisement judge module, during for judging that mobile terminal reaches each interactive large-size screen monitors, advertisement that interactive large-size screen monitors are playing, and
Advertisement identifier or advertisement numbering are sent to frequency control module；
Transport condition judge module：Velocity information for being sent according to mobile terminal judges the transport condition of mobile terminal；
The mapping module, path judge module, speed calculation module, advertisement judge module are sequentially connected, mapping module, path
Judge module, speed calculation module, advertisement judge module and transport condition judge module are connected with control module.
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Denomination of invention: An interactive large screen and mobile media resource delivery method and advertising delivery system Effective date of registration: 20230110 Granted publication date: 20210601 Pledgee: Bank of China Limited Guangzhou Yuexiu Branch Pledgor: GUANGZHOU FENGSHANG MEDIA TECHNOLOGY CO.,LTD. Registration number: Y2023980030599 |