CN110020184A

CN110020184A - Information recommendation method, device, electronic equipment and server

Info

Publication number: CN110020184A
Application number: CN201810009094.7A
Authority: CN
Inventors: 赵林; 吴瀚波; 徐正阳; 朱明君
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-01-04
Filing date: 2018-01-04
Publication date: 2019-07-16

Abstract

The embodiment of the present application provides a kind of information recommendation method, device, electronic equipment and server, is related to computer application technology.Wherein, whether detection user terminal is located at coverage under the line of object to be recommended；If the user terminal is located at coverage under the line, the corresponding associated data of the object to be recommended is obtained；The determining and matched recommending data of the user terminal from the associated data.Technical solution provided by the embodiments of the present application improves recommendation accuracy.

Description

Information recommendation method, device, electronic equipment and server

Technical field

The invention relates to computer application technology more particularly to a kind of information recommendation method, device, electronics Equipment and server.

Background technique

Currently, many application software Internet-based usually can be real by exporting data relevant to certain objects The purpose of existing information recommendation.Especially electronic commerce times are brought, and the application software of e-commerce is by exporting certain quotient The relevant data of product or certain trade companies may be implemented to carry out recommending purpose etc. to commodity or trade company.

But in the prior art, object to be recommended is usually that operation personnel is preconfigured, and in specific time output phase Answer data realize recommend, the recommending data that different user is experienced be it is the same, user treats recommended may be not It is interested, cause to recommend accuracy lower, recommendation effect is poor.

Summary of the invention

The embodiment of the present application provides a kind of information recommendation method, device, electronic equipment and server, to solve existing skill Information recommendation effect is poor in art, the lower technical problem of accuracy.

In a first aspect, providing a kind of information recommendation method in the embodiment of the present application, comprising:

Whether detection user terminal is located at coverage under the line of object to be recommended；

If the user terminal is located at coverage under the line, the corresponding associated data of the object to be recommended is obtained；

The determining and matched recommending data of the user terminal from the associated data.

Second aspect provides a kind of information recommendation method in the embodiment of the present application, comprising:

The determining and matched object to be recommended of user terminal；

Detect whether the user terminal is located at coverage under the line of the object to be recommended；

Using the associated data as the corresponding recommending data of the user terminal.

The third aspect provides a kind of information recommendation method in the embodiment of the present application, comprising:

Whether detection user terminal is located at merchandising location under the line of trade company to be recommended；

If the user terminal is located at merchandising location under the line, the corresponding associated data of the trade company to be recommended is obtained；

Fourth aspect provides a kind of information recommendation method in the embodiment of the present application, comprising:

The determining and matched trade company to be recommended of user terminal；

Whether detection user terminal is located at merchandising location under the line of matched trade company to be recommended；

In terms of 5th, a kind of information recommendation method is provided in the embodiment of the present application, comprising:

Detect whether the coverage under the line of object to be recommended；

If being located at coverage under the line, data acquisition request is sent to server-side；

Receive that the server-side sends with the matched recommending data of the user terminal；Wherein, the recommending data is from institute It states and is obtained in the corresponding associated data of object to be recommended；

Export the recommending data.

In terms of 6th, a kind of information recommendation method is provided in the embodiment of the present application, comprising:

Receive the data acquisition request that user terminal is sent；Wherein, the data acquisition request is the user terminal check bit It is sent when coverage under the line of object to be recommended；

Obtain the corresponding associated data of the object to be recommended；

The determining and matched recommending data of the user terminal from the associated data；

The recommending data is sent to the user terminal.

In terms of 7th, a kind of information recommendation method is provided in the embodiment of the present application, comprising:

It detects whether to be located at and coverage under the line of the matched object to be recommended of user terminal；

It receives the server-side and sends the corresponding associated data of the object to be recommended；

It is exported the associated data as recommending data.

Eighth aspect provides a kind of information recommendation method in the embodiment of the present application, comprising:

The determining and matched object to be recommended of user terminal；

It receives the user terminal and is located at the data acquisition request sent when coverage under the line of the object to be recommended；

Obtain the corresponding associated data of the object to be recommended；

The user terminal is sent to using the associated data as recommending data.

In terms of 9th, a kind of information recommendation method is provided in the embodiment of the present application, comprising:

If the user terminal is located at coverage under the line, the corresponding associated data of the object to be recommended is searched；

The recommending data is sent to the user terminal.

In terms of tenth, a kind of information recommendation method is provided in the embodiment of the present application, comprising:

Receive the recommendation request for being directed to object to be recommended；

The recommendation request is sent to server-side, so that the server-side is based on the recommendation request, it is determining with it is described to The corresponding associated data of recommended；The associated data is used for the service area under the line that user terminal is located at the object to be recommended When in domain, therefrom determine and the matched recommending data of the user terminal.

Tenth on the one hand, provides a kind of information recommending apparatus in the embodiment of the present application, comprising:

Whether obj ect detection module is located at coverage under the line of object to be recommended for detecting user terminal；

Data acquisition module, if being located at coverage under the line for the user terminal, it is described to be recommended right to obtain As corresponding associated data；

First recommending module, for the determining and matched recommending data of the user terminal from the associated data.

In terms of 12nd, a kind of information recommending apparatus is provided in the embodiment of the present application, comprising:

Object determining module, for the determining and matched object to be recommended of user terminal；

Whether obj ect detection module is located at coverage under the line of the object to be recommended for detecting the user terminal；

Second recommending module, for using the associated data as the corresponding recommending data of the user terminal.

In terms of 13rd, a kind of electronic equipment, including storage assembly and processing component are provided in the embodiment of the present application, The storage assembly stores one or more computer instruction, wherein one or more computer instruction supplies the processing Component call simultaneously executes；

The processing component is used for:

Detect whether the coverage under the line of object to be recommended；

Receive that the server-side sends with the matched recommending data of the user terminal；Wherein, the recommending data is from institute It states and is obtained in the corresponding associated data of object to be recommended；Export the recommending data.

Fourteenth aspect provides server, including storage assembly and processing component in the embodiment of the present application, described to deposit It stores up component and stores one or more computer instruction, wherein one or more computer instruction supplies the processing component tune With and execute；

The processing component is used for:

Obtain the corresponding associated data of the object to be recommended；

The recommending data is sent to the user terminal.

In terms of 15th, a kind of electronic equipment, including storage assembly and processing component are provided in the embodiment of the present application, The storage assembly stores one or more computer instruction, wherein one or more computer instruction supplies the processing Component call simultaneously executes；

The processing component is used for:

It is exported the associated data as recommending data.

In terms of 16th, server, including storage assembly and processing component are provided in the embodiment of the present application, it is described to deposit It stores up component and stores one or more computer instruction, wherein one or more computer instruction supplies the processing component tune With and execute；

The processing component is used for:

The determining and matched object to be recommended of user terminal；

Obtain the corresponding associated data of the object to be recommended；

The user terminal is sent to using the associated data as recommending data.

In terms of 17th, a kind of electronic equipment, including storage assembly and processing component are provided in the embodiment of the present application, The storage assembly stores one or more computer instruction, wherein one or more computer instruction supplies the processing Component call simultaneously executes；

The processing component is used for:

Receive the recommending data that server-side is sent；Wherein, the recommending data is that the server-side detection electronics is set It is standby when coverage, to match and obtain from the corresponding associated data of the recommended under the line of the object to be recommended；

Export the recommending data.

In terms of 18th, server, including storage assembly and processing component are provided in the embodiment of the present application, it is described to deposit It stores up component and stores one or more computer instruction, wherein one or more computer instruction supplies the processing component tune With and execute；

The processing component is used for:

The recommending data is sent to the user terminal.

In the embodiment of the present application, whether detection user terminal is located at coverage under the line of object to be recommended；If the use Family end is located at coverage under the line, obtains the corresponding associated data of the object to be recommended, and from the associated data The determining and matched recommending data of the user terminal.By identifying whether user terminal is located at service area under line in the embodiment of the present application Domain, can determine whether user enters coverage under line, and then can be at coverage under user enters line, only in the use Matched object to be recommended is exported in the end of family, to realize the specific aim recommendation for treating recommended, improves information The accuracy and validity of recommendation, improve recommendation effect.

These aspects or other aspects of the application can more straightforward in the following description.

Detailed description of the invention

In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, to embodiment or will show below There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is this Shen Some embodiments please for those of ordinary skill in the art without creative efforts, can be with root Other attached drawings are obtained according to these attached drawings.

Fig. 1 shows a kind of flow diagram of information recommendation method one embodiment provided by the present application；

Fig. 2 shows a kind of flow diagrams of another embodiment of information recommendation method provided by the present application；

Fig. 3 a shows a kind of display schematic diagram of display interface in the embodiment of the present application；

Fig. 3 b shows another display schematic diagram of display interface in the embodiment of the present application；

Fig. 4 shows a kind of flow diagram of another embodiment of information recommendation method provided by the present application；

Fig. 5 shows a kind of flow diagram of another embodiment of information recommendation method provided by the present application；

Fig. 6 shows a kind of flow diagram of another embodiment of information recommendation method provided by the present application；

Fig. 7 shows a kind of flow diagram of another embodiment of information recommendation method provided by the present application；

Fig. 8 shows a kind of flow diagram of another embodiment of information recommendation method provided by the present application；

Fig. 9 shows a kind of flow diagram of another embodiment of information recommendation method provided by the present application；

Figure 10 shows a kind of structural schematic diagram of information recommending apparatus one embodiment provided by the present application；

Figure 11 shows the structural schematic diagram of a kind of electronic equipment one embodiment provided by the present application；

Figure 12 shows a kind of structural schematic diagram of server one embodiment provided by the present application；

Figure 13 shows the structural schematic diagram of another embodiment of a kind of electronic equipment provided by the present application；

Figure 14 shows a kind of structural schematic diagram of another embodiment of server provided by the present application；

Specific embodiment

In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application Attached drawing, the technical scheme in the embodiment of the application is clearly and completely described.

In some processes of the description in the description and claims of this application and above-mentioned attached drawing, contain according to Multiple operations that particular order occurs, but it should be clearly understood that these operations can not be what appears in this article suitable according to its Sequence is executed or is executed parallel, and serial number of operation such as 101,102 etc. is only used for distinguishing each different operation, serial number It itself does not represent and any executes sequence.In addition, these processes may include more or fewer operations, and these operations can To execute or execute parallel in order.It should be noted that the description such as " first " herein, " second ", is for distinguishing not Same message, equipment, module etc., does not represent sequencing, does not also limit " first " and " second " and be different type.

The technical solution of the embodiment of the present application can be adapted in the plurality of application scenes with information recommendation demand.But Be, as described in the background art, by taking e-commerce scene as an example, it is presently recommended that commodity or businessman be usually all operation maintenance personnel It is selected based on businessman's demand or preconfigured for specific time or special scenes progress by operation maintenance personnel, simultaneously with user Onrelevant, user may and lose interest in, and recommend specific aim poor, cannot achieve effective, accurate recommendation.

And found in inventor's research, at present in many application scenarios, the object of recommendation on line in addition to that can be opened up Show, sell respective service is perhaps provided after can also be shown, sell or provide respective service, such as object under line When for trade company, there may be entity retail shop under line, entity sale etc., also has virtual quotient under the line to provide commodity on isochrone Paving, supports the online transaction of commodity, inventor expects whether object recommendation can be carried out based on this characteristic.

Therefore, propose the technical solution of the application accordingly, in the embodiment of the present application, can detecte user terminal whether position The coverage under the line of object to be recommended；If the user terminal is located at coverage under the line, obtain described to be recommended The corresponding associated data of object；It can determine that the recommending data of user terminal output, recommending data can be by based on associated data User terminal output, realizes the purpose recommended the recommended.Namely it is serviced by identifying whether user terminal is located under line Region, can determine whether user enters coverage under line, and then can be at coverage under user enters line, and being based on should The corresponding recommending data of the corresponding object to be recommended in coverage, only exports in the user terminal under line, the recommending data with to Recommended association can be used for prompting to pay close attention to the object to be recommended using the user of user terminal, to know that this is to be recommended right The relevant information of elephant, and recommending data is only exported in the user terminal of coverage under the line for being located at object to be recommended, from And the specific aim recommendation for treating recommended is realized, the accuracy of information recommendation is improved, recommendation effect is improved.

Object to be recommended in the embodiment of the present application, which refers to, can be shown on line, sells or provide service, together When can also it is online under be shown, sell or provide any object serviced, in a practical application, in e-commerce In scene, which can refer to trade company to be recommended or commodity to be recommended etc..

Below in conjunction with the attached drawing in the embodiment of the present application, technical solutions in the embodiments of the present application carries out clear, complete Site preparation description, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on Embodiment in the application, those skilled in the art's every other implementation obtained without creative efforts Example, shall fall in the protection scope of this application.

Fig. 1 is a kind of flow chart of information recommendation method one embodiment provided by the embodiments of the present application, and this method can be with Including the following steps:

101: whether detection user terminal is located at coverage under the line of object to be recommended；If so, step 102 is executed, it is no Then continue to test.

Information recommendation method provided in this embodiment can be executed by server-side or user terminal executes, and the present embodiment is to this Without concrete restriction.

Wherein, user terminal can be assignment be placed in electronic equipment application software (English: application, referred to as: app).User terminal can in a manner of account login service end, naturally it is also possible to the login service end in a manner of tourist.

User terminal is located at coverage under the line of object to be recommended, namely the electronic equipment configured with the user terminal is located at this Coverage under line changes, user terminal since the change in location of electronic equipment follows the user location for carrying its movement variation The coverage under the line of object to be recommended, namely show to enter coverage under the line using the user of the user terminal.

Wherein, detection user terminal whether be located under the line of object to be recommended coverage can there are many implementation, It can be introduced in detail in following example.

Wherein, coverage refers to the field for being shown, selling or providing under the object line to be recommended and service under the line Institute etc..For example, when object to be recommended is trade company to be recommended, coverage can refer to this under line in e-commerce scene Merchandising location etc. under the line of trade company to be recommended.

Wherein, which can refer to any one object that server-side provides, can also be preparatory by operation maintenance personnel One object of configuration, or an object for combining the request of object provider determining.

Certainly, in order to further ensure recommending accuracy, it is alternatively possible to it is determining first with user terminal it is matched it is described to Recommended.

Namely the object combination user terminal to be recommended determines and obtains that only object to be recommended matched to user terminal pushes away It recommends, to guarantee to recommend accuracy.

102: obtaining the corresponding associated data of the object to be recommended.

Wherein, which it is corresponding for carrying out the related content of itself recommendation to can be the object to be recommended.

In a practical application, due to current many application software can support the skin of replacement display interface, floating layer, The visualization components such as text, background, icon, to build the effect of visualization of different atmosphere, the purpose of realizing information recommendation.

Therefore, which can specifically refer to the visualized data for changing display interface, and visualized data can To include at least one visualization component, at least one visualization component can include but is not limited to skin, floating layer, text, One or more of background, icon etc.；Wherein, which can also have indexed links, to be indexed to this wait push away The information displayed page or resource for recommending object get the page or resource to be allocated etc.；Wherein, which can be Static or dynamic etc..

Certainly, which may also mean that the multimedia messages being made of text, picture and/or video etc., with In the resource to be allocated for introducing the object to be recommended or the displaying object to be recommended.

In e-commerce scene, above-mentioned resource can refer to electronic coupons, red packet or can be used for trading virtual Currency etc..

103: the determining and matched recommending data of the user terminal from the associated data.

In order to further ensure recommend validity, can be screened from associated data, only by associated data with The matched data content in family end is as recommending data.

Certainly, which can also be directly as the recommending data of user terminal.

Wherein, which can export in user terminal, it can realize the recommendation for treating recommended.

It optionally, can be specifically that institute is shown in the display interface of user terminal when which is visualized data Recommending data is stated,

In the present embodiment, recommending data is associated with object to be recommended, and is matched with user terminal, recommending data combination user terminal It determines with coverage under the line of object to be recommended, and only makes as the recommending data for being located at the user terminal of coverage under line It is easier to receive the recommending data with the user of the user terminal, and therefrom obtains effective information, to improve information recommendation Accuracy, validity, improve recommendation effect.

Wherein, alternatively, LBS (Location Based Service, location-based clothes can be based on Business) whether technology be located under the line of object to be recommended in coverage to detect user terminal.

Therefore, whether the detection user terminal is located at coverage under the line of object to be recommended and may include:

Based on the user terminal positioning obtain current location information, detect the current location information with it is described to be recommended Whether the preset position information of object matches.

If current location information is matched with the preset position information, it can determine that user terminal is located at object to be recommended Coverage under line.

Whether whether current location information match with preset position information can specifically refer to current location information and preset Whether location information is consistent.

Since user terminal is configured in electronic equipment, the current location information that user terminal positioning obtains can that is to say electronics The current location information of equipment, electronic equipment occur change in location and are often as caused by user carries its movement, therefore current Location information is matched with preset position information, namely is shown and entered coverage under the line using the user of the user terminal.This When, show the associated visualized data of object to be recommended in the display interface of the user terminal, user is easier to receive, and can be from Middle acquisition efficient message is realized and is effectively recommended.

Wherein, location information can be indicated using POI (Point of Interest, information point).

The preset position information of object to be recommended can be pre-configured with acquisition in conjunction with coverage place POI under its line.

The longitude and latitude data that user terminal is obtained based on positioning, which can determine, is currently located POI.

Therefore, whether consistent by comparing current location information and preset position information, it can whether to determine user terminal The coverage under the line of object to be recommended.

In addition, as another optional way use can be detected based on modes such as short distance communication or near-field communications Whether family end is located under the line of object to be recommended in coverage.

Based on the first wireless signal that user terminal scanning obtains, detects corresponding first transmitting of first wireless signal and set It is standby whether pre-configurations equipment matching corresponding with the object to be recommended；

Wherein, the pre-configuration deployed with devices is under the line of the object to be recommended in coverage.

If the first transmitting equipment is matched with equipment is pre-configured, it can determine that user terminal is located under the line of object to be recommended In coverage.

Wherein, whether the first transmitting of detection equipment matches with pre-configuration equipment, can pass through detection the first transmitting equipment Whether device identification unanimously determines with the device identification for being pre-configured equipment.Wherein, device identification can be MAC (Media Access Control, media access control) address.

If the first transmitting equipment is matched with equipment is pre-configured, and due to being pre-configured deployed with devices coverage under line In, therefore can show that user terminal is located at coverage under line.

The pre-configuration equipment can be short distance communication equipment or near-field communication device, such as bluetooth equipment, WiFi (Wireless-Fidelity, Wireless Fidelity) equipment, NFC (Near Field Communication, wireless near field communication) Equipment etc., the electronic equipment configured with the user terminal are also correspondingly provided with corresponding short distance communication module or near-field communication mould Block, the first wireless signal etc. for being pre-configured equipment transmitting can be received.First wireless signal also can be logical for short distance Interrogate signal or near-field communication signal etc..

Determine the corresponding second transmitting equipment of second wireless singal that scanning device scanning obtains；

Detect whether the second transmitting equipment matches with the electronic equipment for disposing the user terminal；

Wherein, the scanning device is deployed in coverage under the line of the object to be recommended.

If the second transmitting equipment is matched with electronic equipment, it can determine user terminal to be located under the line of object to be recommended and take It is engaged in region.

Wherein, whether the second transmitting equipment matches can refer to whether are the second transmitting equipment and electronic equipment with electronic equipment Unanimously, whether can unanimously be determined by the device identification of inspection the second transmitting equipment and the device identification of the electronic equipment.

In the optional way, wireless signal is emitted by the electronic equipment of deployment user terminal.If user terminal is located under line In coverage, namely electronic equipment when being located under line in coverage of deployment user terminal, scanning device can be scanned and be obtained Obtain the wireless signal of electronic equipment transmitting.Therefore, if the second transmitting equipment is matched with the electronic equipment, that is, show user terminal In coverage under the line.

Wherein, which can be short distance communication equipment or near-field communication device, such as bluetooth equipment, WiFi Equipment, NFC device etc., the electronic equipment configured with the user terminal are also correspondingly provided with corresponding short distance communication module or close Field communication module allows scanning device to scan acquisition to emit second wireless singal.The second wireless singal also can For short distance communication signal or near-field communication signal etc..

In certain embodiments, whether the detection user terminal, which is located at coverage under the line of object to be recommended, can wrap It includes:

The determining and matched object to be recommended of the user terminal；

Whether detection user terminal is located at coverage under the line of the object to be recommended.

Wherein, optionally, the determination may include: with the matched object to be recommended of the user terminal

The first history based on user terminal acquisition uses data and/or the first user attribute data, it is determining with it is described First history uses data and/or the matched object to be recommended of the first user attribute data.

Namely data and/or first are used according to corresponding first history of user terminal with user terminal matched object to be recommended User attribute data determines.

Wherein, first history using data can include but is not limited to historical viewings record, history position and It is one or more in historical transaction record.

Historical viewings record may include the historical viewings object etc. of user terminal statistics within a certain period of time；

History position may include the location information that the positioning of user terminal history obtains within a certain period of time；Or history Corresponding location information in coverage etc. under the line of place any object.

If user terminal is the application software of e-commerce, object refers to trade company, which may include Within a certain period of time user terminal statistics in the historical trading quantity of any trade company or the historical trading amount of money etc..

First user attribute data may include being not limited to one or more of age, gender and address.

Alternatively, the first history based on user terminal acquisition is belonged to using data and/or the first user Property data, determination can wrap with first history using data and/or the matched object to be recommended of the first user attribute data It includes:

The first history based on user terminal acquisition uses data and/or the first user attribute data, identifies the use Corresponding first preference profiles in family end；

It obtains and the matched object to be recommended of first preference profiles.

First preference profiles for example may include position or preference object etc. under preference object type or preference line.

For example, based on browsing time is most or transaction count is most in historical viewings record or in historical transaction record Object, can determine preference object；It can be obtained under preference line based on the most position of frequency of occurrence in history position Position；Based in historical transaction record or historical viewings record in trading object type or browse object type, can The most preference object type of outlet number is obtained to count.

For another example, based on the range of age locating for age of user, the corresponding preference object type of the range of age can be determined Deng；Or it is based on user's gender, it can also determine corresponding preference object type of user's gender etc., for example object to be recommended is quotient When family, if age of user is in 20~30 years old, preference object type may be " electrical type ", and object to be recommended is to provide The trade company of electrical type commodity is provided, if age of user is in 40~50 years old, preference object type may be " household class " etc., Object to be recommended is to provide the trade company of household class commodity.

After determining the first preference profiles, it can search with the matched object to be recommended of the first preference profiles, such as Preference object type is " women's dress ", then object to be recommended can be to provide any trade company of women's dress；Such as preference line bottom is set to The position " XX ", then object to be recommended can be located at any trade company etc. being somebody's turn to do in the position " XX " for coverage under line.This implementation Example uses data and/or the first user attribute data based on the first history, can determine user by big data analysis technology The object of preference, and then can be used as object to be recommended, if thus user into coverage under the line of the object to be recommended, It can and user terminal matched recommending data determining from the associated data of the object to be recommended.Since object to be recommended is user Preference object, and user enters coverage under the line of the object to be recommended again, so that user is easier to receive the recommendation number According to, and effective information is therefrom obtained, realize effective recommendation to the object to be recommended.

In addition, recommendation rules can be set in the object provider of different objects as another optional way, recommendation rule It then can specify that and recommend etc. to the user terminal for meeting specified conditions.

As such, it can be that determining user terminal corresponding with the matched recommendation rules of user terminal.

Wherein it is determined that user terminal corresponding with the matched recommendation rules of user terminal may is that

The first history based on user terminal acquisition uses data and/or the first user attribute data, it is determining with it is described First history uses data and/or the corresponding user terminal of the matched recommendation rules of the first attribute data.

Such as the recommendation rules can specify that user's gender is " female " or user year into the user attribute data of acquisition The user terminal that age is in " 30 years old~40 years old " is recommended etc.；It either can specify that browsing time is more or transaction count is more Either recommend etc. in the user terminal that the object position to be recommended residence time is longer or dwell times are more.

Therefore, it is described based on the user terminal acquisition the first history use data and/or user attribute data, determine with First history includes: using the matched object to be recommended of data and/or user attribute data

The first history based on user terminal acquisition uses data and/or the first user attribute data, from different objects In corresponding recommendation rules, search and first history is using data and/or first user attribute data is matched pushes away Recommend the corresponding object to be recommended of rule.

In certain embodiments, the determining and matched associated data packet of the user terminal from the recommending data It includes:

Determine corresponding second preference profiles of the user terminal；

The recommending data of second preference profiles is determined for compliance with from the associated data.

Wherein, which can be pre-configured with.

The associated data be visualized data when, second preference profiles for example may include skin type, floating layer type, Background type, text color etc..Meet pushing away for the second preference profiles so as to obtain based on the second preference profiles Data are recommended, to further increase user interest, so as to further increase recommendation validity, guarantee recommendation effect.

Wherein, it is alternatively possible to which the second history based on user terminal acquisition uses data and/or second user attribute Data, identification obtain second preference profiles.

Such as the associated data, when being visualized data, which for example may include interface browsing note using data Record etc. can be counted based on interface browsing record and obtain the high target interface of clicking rate, the effect of visualization based on target interface, It can count and obtain second preference profiles.

The second user attribute data for example may include gender and/or age etc., so as to based on different sexes or The corresponding preference profiles of person's all ages and classes range obtain the second preference profiles of the user terminal.

In a practical application, the technical solution of the embodiment of the present application can be applied to information processing as shown in Figure 2 In system, which is made of server-side 201, at least one user terminal 202 and at least one object side 203. In e-commerce scene, which is also merchant end, can be used for trade company and uploads commodity message, order and ordered The operations such as single processing.

Therefore, in certain embodiments, the corresponding associated data of the object to be recommended can be asked based on the recommendation of object side Ask determining, which can be object side and recommend operation in response to user and generates, which, which recommends to operate, can be pair As provider triggers for the object to be recommended.

The associated data can be carried in the recommendation request, additionally may include data output requirement etc., the data Output requires for example to may include output position, the way of output etc..

When associated data is visualized data, visualization requirements can be carried in the recommendation request, the visualization requirements example It such as include skin pattern, floating layer pattern, backstyle, word content, text color, to be based on the visualization request To generate corresponding visualized data etc..

In certain embodiments, the method can also include:

The recommending data is exported in user terminal.

It is alternatively possible to which the display interface in user terminal shows the recommending data, specifically can be in user terminal Default popularization position in display interface is showing the recommending data.

The visualized data is shown in the display interface of the user terminal and may include:

Default popularization position of the visualized data in the display interface of the user terminal is shown.

By taking associated data is visualized data as an example, by upper description it is found that the visualized data may include at least one A visualization component, at least one visualization component may include skin, floating layer, background, text and/or icon etc., Middle skin is primarily referred to as interface color, background refers to that interface background picture, text include word content, text color, text word Body etc., word content are determined based on the recommendation of object to be recommended.Icon can be static images or dynamic picture, can With specific indexed links, to be indexed to respective page or index resource to be allocated etc..

In order to facilitate understanding, as shown in Fig. 3 a and Fig. 3 b, the respectively display schematic diagram of the display interface of user terminal, figure 3a corresponds to the schematic diagram before recommending data is shown for object to be recommended, and Fig. 3 b is that the corresponding recommending data of object to be recommended is shown Schematic diagram later.In Fig. 3 a, the default popularization position 301 of display interface can launch data 302 with display systems, naturally it is also possible to Show the relevant visualized data of other objects.In Fig. 3 b, the default popularization position 302 of display interface can show recommending data 303, wherein the recommending data for example may include in Fig. 3 b text " promote greatly under YY dress ornament line, the whole audience expires 199-100 " etc., It additionally may include background picture, the index icon with indexed links etc..

In addition, present invention also provides the information recommendation method of another embodiment, this method may include:

Place unlike the embodiments above is, can be directly linked data as recommending data.

In addition, in order to further increase recommendation accuracy, whether the detection user terminal is located under the line of object to be recommended Coverage may include:

The determining and matched object to be recommended of user terminal；

Based on information processing system shown in Fig. 2, Fig. 4 is that a kind of information recommendation method provided by the embodiments of the present application is another The flow chart of a embodiment, this method may include following steps:

401: user terminal detects whether the coverage under the line of object to be recommended；If so, step 402 is executed, it is no Then continue to test.

402: user terminal sends data acquisition request to server-side.

403: server-side obtains the corresponding associated data of the object to be recommended.

404: the determining and matched recommending data of the user terminal from the associated data；

It is alternatively possible to regard the associated data as the recommending data.

404: the recommending data is sent to the user terminal by server-side.

405: user terminal exports the recommending data.

In a practical application, which can be visualized data, therefore can be the recommending data It is shown in display interface.

In the present embodiment, it is responsible for detecting under the line for itself whether being located at object to be recommended in coverage by user terminal, And when detecting in coverage under the line, to server-side request recommending data.User terminal be not necessarily to and server-side into The excessive interaction of row can complete detection process, can save electricity and flow, both improve the accuracy of information recommendation, and It can economize on resources.

Wherein, as another embodiment, the line whether user terminal is located at object to be recommended can be detected based on LBS technology Lower coverage, flow chart as shown in Figure 5, this method may include following steps:

501: server-side issues the preset position information of object to be recommended to user terminal.

502: user terminal positions current location information.

503: user terminal detects whether the current location information matches with the preset position information；If so, executing Step 504, return step 502 continues to execute if not.

504: the data acquisition request of the user terminal transmission carrying preset position information to server-side.

505: server side searches object to be recommended corresponding with the preset position information and the object pair to be recommended The associated data answered.

506: the determining and matched recommending data of the user terminal from the associated data.

507: the recommending data is sent to user terminal by server-side.

508: the recommending data is shown by user terminal in display interface.

Wherein, as another embodiment, user can be detected based on modes such as short distance communication or near-field communications Whether end is located under the line of object to be recommended in coverage, and flow chart as shown in Figure 6, this method may include following several A step:

601: server-side issues the device id of the pre-configuration equipment of object to be recommended to user terminal.

602: user terminal scans the first wireless signal.

603: user terminal detect first wireless signal it is corresponding first transmitting equipment device identification whether with it is described It is pre-configured the device identification matching of equipment；If so, executing step 604, return step 602 is continued to execute if not.

604: the data acquisition request of the user terminal transmission carrying device identification for being pre-configured equipment to server-side.

605: server side searches object to be recommended corresponding with the pre-configuration device identification of equipment and described wait push away Recommend the corresponding associated data of object.

606: the determining and matched recommending data of the user terminal from the associated data.

607: the recommending data is sent to user terminal by server-side.

608: user terminal exports the recommending data.

Wherein, user terminal detects whether to acquire first before coverage under the line of object to be recommended and go through History uses data and/or the first user attribute data；First history is used into data and/or the first user property number According to server-side is sent to, data and/or the first user attribute data are used with first history so that the server-side is determining Matched object to be recommended.

Server-side can use data and/or the first user attribute data based on first history, identify the of acquisition One preference profiles may thereby determine that the object to be recommended for meeting first preference profiles, and the object to be recommended is corresponding Preset position information or be pre-configured equipment device identification be issued to user terminal；User terminal can detect whether position accordingly Under the line of object to be recommended in coverage

Server-side can also use data and/or the first user attribute data based on first history, from different objects In corresponding recommendation rules, searches and advised with first history using data and/or the matched recommendation of the first user attribute data Then corresponding object to be recommended, thus the equipment that will the object to be recommended corresponding preset position information or be pre-configured equipment again Mark is issued to user terminal；User terminal can be detected whether accordingly in coverage under the line of object to be recommended.

Optionally, in addition, user terminal detects whether to can also be and adopt before coverage under the line of object to be recommended Collect the first history and uses data and/or the first user attribute data；And data are used based on first history, identification obtains the One preference profiles；First preference profiles are sent to server-side；Server-side can determine and first preference profiles Matched object to be recommended, to by the corresponding preset position information of the object to be recommended or be pre-configured the equipment mark of equipment again Knowledge is issued to user terminal；User terminal can be detected whether accordingly in coverage under the line of object to be recommended.

Fig. 7 is a kind of flow chart of another embodiment of information recommendation method provided by the embodiments of the present application, and this method can With including the following steps:

701: whether server-side detection user terminal is located at coverage under the line of object to be recommended；If so, executing step 702, if otherwise continued to test.

Wherein, optionally, whether step 701 server-side detection user terminal is located under the line of object to be recommended that coverage can To include:

The determining and matched object to be recommended of the user terminal；

Wherein, the first history that server-side can be acquired based on the user terminal uses data and/or the first user property Data, it is determining to use data and/or the matched object to be recommended of the first user attribute data with first history.

Optionally, server-side can be the first history based on user terminal acquisition and use data and/or the first user Attribute data identifies corresponding first preference profiles of the user terminal；It obtains matched to be recommended with first preference profiles Object.

Optionally, server-side can also be that, based on the corresponding recommendation rules of different objects, lookup makes with first history With data and/or the corresponding object to be recommended of the matched recommendation rules of the first user attribute data.

Wherein, the corresponding recommendation rules of different objects can be preset, and be can be and provided by object provider.Cause This, as another embodiment, before step 701, the method can also include:

It receives different object sides and is directed to the recommendation rules that respective object is sent.

Wherein, any object end can input operation by the user in response to object provider, and obtain recommendation rule Then, so that the recommendation rules are sent to server-side again.

Certainly, server-side can also export multiple candidate rules to object side, and for object, provider is selected, the use Family input operation can refer to the selection operation triggered for multiple candidate rules, grasp to input in response to the user Make, the recommendation rules of user's selection can be obtained.

702: the corresponding associated data of object to be recommended described in server side searches.

The associated data can be determined based on object side for the recommendation request that the object to be recommended is sent.

703: server-side determining and matched recommending data of the user terminal from the associated data；

704: the recommending data is sent to the user terminal by server-side.

705: user terminal exports the recommending data.

In the present embodiment, it is responsible for detecting whether user terminal is located under the line in coverage by server-side, so as to When user terminal is located under the line in coverage, it is defeated to trigger user terminal recommending data can be sent to user terminal in time Out.Recommending data is only sent to the user terminal in coverage under the line of object to be recommended, realizes specific aim recommendation, makes It obtains user to be easier to receive recommending data and therefrom obtain effective information, improves the validity of information recommendation, improve recommendation Effect.

Wherein, as another embodiment, the line whether user terminal is located at object to be recommended can be detected based on LBS technology The location information that positioning obtains can be uploaded to server-side in real time, detect user terminal by server-side by lower coverage, user terminal Current location information when being matched with the preset position information of object to be recommended, i.e., by the associated visualized data of object to be recommended It is sent to user terminal.

In addition, as another embodiment user can be detected based on modes such as short distance communication or near-field communications Whether end is located under the line of object to be recommended in coverage, and user terminal scans the first wireless signal, and can be wireless by first The device identification of the corresponding first transmitting equipment of signal is uploaded to server-side, and server-side detects the equipment mark of the first transmitting equipment When knowing consistent with the device identification of pre-configuration equipment of object to be recommended, it can by the associated visualized data of object to be recommended It is sent to user terminal.

Wherein, the device identification of the pre-configuration equipment of the preset position information of the object to be recommended or object to be recommended can Think that object side is operated in response to the input of object provider and is uploaded and is obtained.

In addition, as another embodiment user can be detected based on modes such as short distance communication or near-field communications Whether end is located under the line of object to be recommended in coverage, in the flow chart of information recommendation method as shown in Figure 8, this method May include following steps:

801: scanning device scans second wireless singal.

802: the device identification of the corresponding second transmitting equipment of the second wireless singal is uploaded to service by scanning device End.

803: the device identification of electronic equipment is uploaded to server-side by user terminal.

The electronic equipment refers to the equipment for disposing the user terminal.

804: server-side detect it is described second transmitting equipment device identification and the electronic equipment device identification whether Matching, if so, executing step 805, return step 801 is continued to execute if not.

805: the corresponding associated data of object to be recommended described in server side searches.

806: server-side determining and matched recommending data of the user terminal from the associated data；

807: the recommending data is sent to the user terminal by server-side.

808: user terminal exports the recommending data.

In addition, in certain embodiments, this method can also include:

Server-side receives the recommendation request that object side is sent for the object to be recommended；

Based on the recommendation request, the associated data of the object to be recommended is generated.

The recommendation request can be operated in response to the input of object provider for object side and be generated, which is can May include visualization requirements in the recommendation request when depending on changing data, for example including skin pattern, backstyle, word content, Text color etc., so that corresponding visualized data etc. can be generated based on the visualization request.

In addition, the application also provides a kind of another embodiment of information recommendation method, the present embodiment is from object to be recommended Corresponding object side is described, and this method may include:

The recommendation request is sent to server-side, so that the server-side is based on the recommendation request, it is determining with it is described to The corresponding associated data of recommended；

Wherein, when the associated data is under the line that user terminal is located at the object to be recommended in coverage, The therefrom determining and matched recommending data of the user terminal.

Optionally, which can be recommends operation and generates in response to user, which recommends operation can be Object provider triggers for the object to be recommended.

In certain embodiments, the method can also include:

It inputs and operates in response to user, obtain the recommendation rules for being directed to the object to be recommended；

The recommendation rules are sent to the server-side；The recommendation rules for determine the object to be recommended with it is described Whether user terminal matches.

The user inputs operation can the object to be recommended corresponding object provider input.

It is operated in addition, being inputted in response to user, the recommendation rules obtained for the object to be recommended may include:

Export multiple candidate rules that server-side is sent；

Operation is inputted in response to the user for the multiple candidate rule, determines the recommendation rules of user's selection.

Namely server-side can export multiple candidate rules to object side, for object, provider is selected, the user Input operation that is to say the selection operation for referring to and triggering for multiple candidate rules, operate to input in response to the user, can To obtain the recommendation rules of user's selection.

In e-commerce scene, object to be recommended is trade company to be recommended, and object provider refers to that trade company's management is used Family etc..

In a practical application, the technical solution of the embodiment of the present application be can be applied in e-commerce scene, wait push away Recommending object can be specially trade company to be recommended, under line coverage also be trade company to be recommended line under merchandising location.Recommend number According to the on-line selling relevant information that can be used to indicate that trade company to be recommended, naturally it is also possible under the line for indicating trade company to be recommended Relevant information is sold, such as recommending data can index resource to be allocated, which can be used for offseting consumes under line Amount of money etc., such as resource to be allocated can be electronic coupons, which can be used for consumption etc. under line, by line It markets with being combined under line, user's desire to purchase can be improved, realize effective recommendation to trade company to be recommended.

Below by taking object to be recommended is trade company to be recommended as an example, the technical solution of the embodiment of the present application is described.Such as It is a kind of flow chart of another embodiment of information recommendation method provided by the embodiments of the present application, the skill of the present embodiment shown in Fig. 9 Art scheme can be executed by server-side or user terminal executes, and the present embodiment is to this without concrete restriction.

This method may include following steps:

901: whether detection user terminal is located at merchandising location under the line of trade company to be recommended；If so, executing step 902, such as Otherwise fruit can continue to test.

902: obtaining the corresponding associated data of the trade company to be recommended.

903: the determining and matched recommending data of the user terminal from the associated data.

The recommending data can be exported in user terminal.

Effective recommendation to trade company to be recommended may be implemented through this embodiment, user is allowed to pass through visualized data Useful information is obtained, the validity of information recommendation is improved, ensure that recommendation effect.

In addition, can be determined first and the matched trade company to be recommended of user terminal as another embodiment；To detect again Whether user terminal is located at merchandising location under the line of matched trade company to be recommended；It is sold if the user terminal is located under the line Sell place, it can the corresponding associated data of the trade company to be recommended is obtained, it can be by the associated data directly as user terminal Recommending data, for user terminal output.Alternatively, whether the detection user terminal is located at trade company to be recommended Merchandising location may include: under line

Based on the current POI that user terminal positioning obtains, the detection current POI is default with the trade company to be recommended Whether POI is consistent.

As another optional way, whether the detection user terminal is located under the line of trade company to be recommended merchandising location can be with Include:

Based on the first wireless signal that user terminal scanning obtains, detects corresponding first transmitting of first wireless signal and set It is standby whether pre-configurations equipment matching corresponding with the trade company to be recommended；Wherein, the pre-configuration deployed with devices is under the line In merchandising location.

Detect whether the second transmitting equipment matches with the electronic equipment for disposing the user terminal；Wherein, the scanning Deployed with devices is under the line in merchandising location.

Optionally, it can should be determined as follows with the matched trade company to be recommended of user terminal:

The first history based on user terminal acquisition is determining with described the using data and the/the first user attribute data One history uses data and/or the matched object to be recommended of the first user attribute data.

It is alternatively possible to be that the first history based on user terminal acquisition uses data and/or the first user property number According to identifying corresponding first preference profiles of the user terminal；It is matched to be recommended with first preference profiles to obtain again Trade company.

Optionally, it can also be that the first history based on user terminal acquisition uses data and/or the first user property Data are searched and are belonged to first history using data and/or first user from the corresponding recommendation rules of different trade companies The corresponding trade company to be recommended of recommendation rules of property Data Matching.

Wherein, the recommendation rules of different trade companies can be provided by the trade company manager of different trade companies by merchant end.Wherein, Described determine from the associated data with the matched recommending data of the user terminal may include:

Determine corresponding second preference profiles of the user terminal；

Figure 10 is a kind of structural schematic diagram of information recommending apparatus one embodiment provided by the embodiments of the present application, the device May include:

Whether obj ect detection module 1001 is located at coverage under the line of object to be recommended for detecting user terminal；

Data acquisition module 1002 obtains described wait push away if being located at coverage under the line for the user terminal Recommend the associated visualized data of object；

First recommending module 1003, for the determining and matched recommending data of the user terminal from the associated data.

In addition, the device can also include data outputting module, for exporting the recommending data in the user terminal.

Alternatively, which can be specifically used for working as based on what user terminal positioning obtained Front position information, detects whether the current location information matches with the preset position information of the object to be recommended.

As another optional way, which can be specifically used for obtain based on user terminal scanning first Whether corresponding prewired with the object to be recommended wireless signal detects the corresponding first transmitting equipment of first wireless signal Install standby matching；Wherein, the pre-configuration deployed with devices is under the line in coverage.

As another optional way, which can be specifically used for determining that scanning device scanning obtains the The corresponding second transmitting equipment of two wireless signals；The second transmitting equipment, which is detected, with the electronic equipment for disposing the user terminal is No matching；Wherein, the scanning device is deployed in coverage under the line.

In certain embodiment, which can also include:

Object determining module is used for: the determining and matched object to be recommended of the user terminal.

Optionally, which can use data specifically for the first history acquired based on the user terminal And/or first user attribute data, it is determining with first history using data and/or the first user attribute data it is matched to Recommended.

Alternatively, which can be the first history based on user terminal acquisition and uses Data and/or the first user attribute data identify corresponding first preference profiles of the user terminal；

As another optional way, which, which can be the first history based on user terminal acquisition, makes It is searched and is used with first history from the corresponding recommendation rules of different objects with data and/or the first user attribute data Data and/or the corresponding object to be recommended of the matched recommendation rules of the first user attribute data.

In certain embodiments, which can be specifically used for determining corresponding second preference of the user terminal Feature；The recommending data of second preference profiles is determined for compliance with from the associated data.

In practical applications, information recommending apparatus shown in Fig. 10 can be configured in user terminal or server-side.

If information recommending apparatus shown in Figure 10 is configured in user terminal, which can be specifically used for clothes Business end sends data acquisition request, and receives the recommending data that the server-side is sent；

If information recommending apparatus shown in Figure 10 is configured in server-side, data outputting module can be specifically used for will be described Recommending data is sent to user terminal, so that the user terminal shows the visualized data in display interface.

For the information recommending apparatus in above-described embodiment, wherein modules, unit have executed the concrete mode of operation It is described in detail in the embodiment of the method, no detailed explanation will be given here.

In addition, the embodiment of the present application also provides the information recommending apparatus of another embodiment, the apparatus may include:

Also data can be directly linked as recommending data, for user terminal output.

In addition, the embodiment of the present application also provides a kind of information recommending apparatus, the information recommendations as another embodiment Device can be configured in object side, the apparatus may include:

Request receiving module, for receiving the recommendation request for being directed to object to be recommended；

Request sending module, for sending the recommendation request to server-side, so that the server-side is based on the recommendation Request, determining associated data corresponding with the object to be recommended；The associated data is used to be located in user terminal described wait push away When recommending under the line of object in coverage, therefrom determine and the matched recommending data of the user terminal.

Optionally, which can also include:

Rule acquisition module is operated for inputting in response to user, obtains the recommendation rules for being directed to the object to be recommended；

Regular sending module, for sending the recommendation rules to the server-side；The recommendation rules are for determining institute State whether object to be recommended matches with the user terminal.

In a possible design, the embodiment of the present application also provides a kind of electronic equipment, as shown in figure 11, the electronics Equipment may include storage assembly with 1101 and processing component 1102；

Storage assembly 1101 stores one or more computer instruction, wherein one or more computer instruction supplies The processing component 1102, which calls, to be executed.

The processing component 1102 is used for:

Detect whether the coverage under the line of object to be recommended；

Export the recommending data.

Wherein, processing component 1102 may include that one or more processors carry out computer instructions, above-mentioned to complete Method in all or part of the steps.Certain processing component may be one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), scene can It programs gate array (FPGA), controller, microcontroller, microprocessor or other electronic components to realize, for executing the above method.

Storage assembly 1101 is configured as storing various types of data to support the operation in XX equipment.Memory can be with It is realized by any kind of volatibility or non-volatile memory device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM) may be programmed Read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or CD.

Certainly, electronic equipment necessarily can also include other component, such as positioning component, communication component etc..The positioning group Part can be with the geographical location of tracking electronic equipment.

Communication component may include short distance communication module or near field communication module etc..

Certain communication component can be additionally configured to convenient for wired or wireless way between electronic equipment and other equipment Communication, such as the communication of network side equipment.

In another possible design, the embodiment of the present application also provides a kind of servers, as shown in figure 12, the electronics Equipment may include storage assembly with 1201 and processing component 1202；

The processing component 1202 is used for:

Obtain the corresponding associated data of the object to be recommended；

The recommending data is sent to the user terminal.

Wherein, processing component 1202 may include that one or more processors carry out computer instructions, above-mentioned to complete Method in all or part of the steps.Certain processing component may be one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), scene can It programs gate array (FPGA), controller, microcontroller, microprocessor or other electronic components to realize, for executing the above method.

Storage assembly 1201 is configured as storing various types of data to support the operation in XX equipment.Memory can be with It is realized by any kind of volatibility or non-volatile memory device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM) may be programmed Read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or CD.

Certainly, server necessarily can also include other component, such as input/output interface, communication component etc..

In another possible design, the embodiment of the present application also provides a kind of electronic equipment, as shown in figure 13, the electricity Sub- equipment may include storage assembly with 1301 and processing component 1302；

Storage assembly 1301 stores one or more computer instruction, wherein one or more computer instruction supplies The processing component 1302, which calls, to be executed.

The processing component 1302 is used for:

Export the recommending data.

Wherein, processing component 1302 may include that one or more processors carry out computer instructions, above-mentioned to complete Method in all or part of the steps.Certain processing component may be one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), scene can It programs gate array (FPGA), controller, microcontroller, microprocessor or other electronic components to realize, for executing the above method.

Storage assembly 1301 is configured as storing various types of data to support the operation in XX equipment.Memory can be with It is realized by any kind of volatibility or non-volatile memory device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM) may be programmed Read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or CD.

Certainly, electronic equipment necessarily can also include other component, such as positioning component, communication component etc..The positioning group Part can be with the geographical location of tracking electronic equipment.Communication component may include short distance communication module or near field communication module Deng.Certain communication component can be additionally configured to convenient between electronic equipment and other equipment wired or wireless way it is logical Letter, such as the communication of network side equipment.

In another possible design, the embodiment of the present application also provides a kind of servers, as shown in figure 14, the electronics Equipment may include storage assembly with 1401 and processing component 1402；

The processing component 1402 is used for:

The recommending data is sent to the user terminal.

Wherein, processing component 1402 may include that one or more processors carry out computer instructions, above-mentioned to complete Method in all or part of the steps.Certain processing component may be one or more application specific integrated circuit (ASIC), digital signal processor (DSP), digital signal processing appts (DSPD), programmable logic device (PLD), scene can It programs gate array (FPGA), controller, microcontroller, microprocessor or other electronic components to realize, for executing the above method.

Storage assembly 1401 is configured as storing various types of data to support the operation in XX equipment.Memory can be with It is realized by any kind of volatibility or non-volatile memory device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM) may be programmed Read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, disk or CD.

In another possible design, the embodiment of the present application also provides a kind of electronic equipment, which can be with Including storage assembly and processing component；

Storage assembly stores one or more computer instruction, wherein described in one or more computer instruction supplies Processing component, which calls, to be executed.

The processing component is used for:

It is exported the associated data as recommending data.

Certainly, electronic equipment can also include some other necessary parts, such as positioning component, communication component etc..

The positioning component can be with the geographical location of tracking electronic equipment.

In another possible design, the embodiment of the present application also provides a kind of server, which may include Storage assembly and processing component；

The processing component is used for:

The determining and matched object to be recommended of user terminal；

Obtain the corresponding associated data of the object to be recommended；

The user terminal is sent to using the associated data as recommending data.

In addition, it is stored with computer program the embodiment of the present application also provides a kind of computer readable storage medium, it is described The information recommendation method of above-mentioned embodiment illustrated in fig. 1 may be implemented when computer program is computer-executed.

It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.

The apparatus embodiments described above are merely exemplary, wherein described, unit can as illustrated by the separation member It is physically separated with being or may not be, component shown as a unit may or may not be physics list Member, it can it is in one place, or may be distributed over multiple network units.It can be selected according to the actual needs In some or all of the modules achieve the purpose of the solution of this embodiment.Those of ordinary skill in the art are not paying creativeness Labour in the case where, it can understand and implement.

Through the above description of the embodiments, those skilled in the art can be understood that each embodiment can It realizes by means of software and necessary general hardware platform, naturally it is also possible to pass through hardware.Based on this understanding, on Stating technical solution, substantially the part that contributes to existing technology can be embodied in the form of software products in other words, should Computer software product may be stored in a computer readable storage medium, such as ROM/RAM, magnetic disk, CD, including several fingers It enables and using so that a computer equipment (can be personal computer, server or the network equipment etc.) executes each implementation Method described in certain parts of example or embodiment.

Finally, it should be noted that above embodiments are only to illustrate the technical solution of the application, rather than its limitations；Although The application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: it still may be used To modify the technical solutions described in the foregoing embodiments or equivalent replacement of some of the technical features； And these are modified or replaceed, each embodiment technical solution of the application that it does not separate the essence of the corresponding technical solution spirit and Range.

Claims

1. a kind of information recommendation method characterized by comprising

2. the method according to claim 1, wherein whether the detection user terminal is located at the line of object to be recommended Lower coverage includes:

Based on the current location information that user terminal positioning obtains, the current location information and the object to be recommended are detected Preset position information whether match.

3. the method according to claim 1, wherein whether the detection user terminal is located at the line of object to be recommended Lower coverage includes:

Based on the first wireless signal that user terminal scanning obtains, detecting the corresponding first transmitting equipment of first wireless signal is No pre-configuration equipment corresponding with the object to be recommended matches；Wherein, the pre-configuration deployed with devices services under the line In region.

4. the method according to claim 1, wherein whether the detection user terminal is located at the line of object to be recommended Lower coverage includes:

Detect whether the second transmitting equipment matches with the electronic equipment for disposing the user terminal；Wherein, the scanning device It is deployed in coverage under the line.

5. the method according to claim 1, wherein whether the detection user terminal is located at the line of object to be recommended Lower coverage includes:

The determining and matched object to be recommended of the user terminal；

6. according to the method described in claim 5, it is characterized in that, the determination and the matched object to be recommended of the user terminal Include:

The first history based on user terminal acquisition uses data and/or the first user attribute data, determines and described first History uses data and/or the matched object to be recommended of the first user attribute data.

7. according to the method described in claim 6, it is characterized in that, first history based on user terminal acquisition uses Data and/or user attribute data, it is determining matched to be recommended using data and/or user attribute data with first history Object includes:

The first history based on user terminal acquisition uses data and/or the first user attribute data, identifies the user terminal Corresponding first preference profiles；

8. according to the method described in claim 6, it is characterized in that, first history based on user terminal acquisition uses Data and/or user attribute data, it is determining matched to be recommended using data and/or user attribute data with first history Object includes:

Based on the corresponding recommendation rules of different objects, searches and belonged to first history using data and/or first user The corresponding object to be recommended of recommendation rules of property Data Matching.

9. the method according to claim 1, wherein the determining and user terminal from the associated data Matched recommending data includes:

Determine corresponding second preference profiles of the user terminal；

10. the method according to claim 1, wherein corresponding second preference of the determination user terminal is special Sign includes:

The second history based on user terminal acquisition uses data and/or second user attribute data, and identification obtains described the Two preference profiles.

11. a kind of information recommendation method characterized by comprising

The determining and matched object to be recommended of user terminal；

12. a kind of information recommendation method characterized by comprising

13. a kind of information recommendation method characterized by comprising

The determining and matched trade company to be recommended of user terminal；

14. a kind of information recommendation method characterized by comprising

Detect whether the coverage under the line of object to be recommended；

Receive that the server-side sends with the matched recommending data of the user terminal；Wherein, the recommending data from it is described to It is obtained in the corresponding associated data of recommended；

Export the recommending data.

15. according to the method for claim 14, which is characterized in that described to detect whether to take under the line of object to be recommended Business region includes:

Receive the preset position information for the object to be recommended that the server-side issues；

Position current location information；

Detect whether the current location information matches with the preset position information；

If described be located at coverage under the line, sending data acquisition request to server-side includes:

If the current location information is matched with the preset position information, the data for carrying the preset position information are sent Acquisition request is to server-side, for server side searches object to be recommended corresponding with the preset position information and described The associated visualized data of object to be recommended.

16. according to the method for claim 14, which is characterized in that described to detect whether to take under the line of object to be recommended Business region includes:

Receive the device identification for the pre-configuration equipment that the server-side issues；

Scan the first wireless signal；

Whether the device identification for detecting the corresponding first transmitting equipment of first wireless signal sets with the equipment that is pre-configured Standby mark matching；

If the device identification of the first transmitting equipment is matched with the device identification for being pre-configured equipment, send described in carrying The device identification of equipment is pre-configured to server-side, so that the server side searches are corresponding with the pre-configuration device identification of equipment The object to be recommended and the associated visualized data of object to be recommended.

17. according to the method for claim 14, which is characterized in that described to detect whether to take under the line of object to be recommended It is engaged in front of region, the method also includes:

It acquires the first history and uses data and/or the first user attribute data；

First history is sent to server-side using data and/or first user attribute data, for the service End is determining to use data and/or the matched object to be recommended of the first user attribute data with first history.

18. according to the method for claim 14, which is characterized in that described to detect whether to take under the line of object to be recommended It is engaged in front of region, the method also includes:

Data and/or first user attribute data are used based on first history, identification obtains the first preference profiles；

First preference profiles are sent to server-side, so that server-side determination is matched with first preference profiles Object to be recommended.

19. a kind of information recommendation method characterized by comprising

Receive the data acquisition request that user terminal is sent；Wherein, the data acquisition request be the user terminal detection be located to It is sent when coverage under the line of recommended；

Obtain the corresponding associated data of the object to be recommended；

The recommending data is sent to the user terminal.

20. a kind of information recommendation method characterized by comprising

It is exported the associated data as recommending data.

21. a kind of information recommendation method characterized by comprising

The determining and matched object to be recommended of user terminal；

Obtain the corresponding associated data of the object to be recommended；

The user terminal is sent to using the associated data as recommending data.

22. a kind of information recommendation method characterized by comprising

The recommending data is sent to the user terminal.

23. according to the method for claim 22, which is characterized in that further include:

Receive the recommendation request that object side is sent for the object to be recommended；

Based on the recommendation request, the associated data of the object to be recommended is determined.

24. according to the method for claim 22, which is characterized in that whether the detection user terminal is located at object to be recommended Coverage includes: under line

The determining and matched object to be recommended of the user terminal；

25. according to the method for claim 24, which is characterized in that the determination is matched to be recommended right with the user terminal As including:

The first history for obtaining the user terminal acquisition uses data and/or first user attribute data

26. according to the method for claim 25, which is characterized in that further include:

27. according to the method for claim 22, which is characterized in that whether the detection user terminal is located at object to be recommended Coverage includes: under line

Determine the device identification for the second transmitting equipment that scanning device uploads；The device identification of the second transmitting equipment is described Scanning device scans determining and transmission when the second wireless singal for obtaining the second transmitting equipment transmitting；

Determine the device identification for the electronic equipment that user terminal uploads；

Whether the device identification for detecting the second transmitting equipment matches with the device identification of the electronic equipment.

28. a kind of information recommendation method characterized by comprising

The recommendation request is sent to server-side, so that the server-side is based on the recommendation request, it is determining with it is described to be recommended The corresponding associated data of object；The associated data is used under the line that user terminal is located at the object to be recommended in coverage When, therefrom determine and the matched recommending data of the user terminal.

29. according to the method for claim 28 characterized by comprising

The recommendation rules are sent to the server-side；The recommendation rules are for determining the object to be recommended and the user Whether end matches.

30. a kind of information recommending apparatus characterized by comprising

Data acquisition module obtains the object pair to be recommended if being located at coverage under the line for the user terminal The associated data answered；

31. a kind of information recommending apparatus characterized by comprising

32. a kind of electronic equipment, which is characterized in that including storage assembly and processing component, the storage assembly stores one Or a plurality of computer instruction, wherein one or more computer instruction is called and executed for the processing component；

The processing component is used for:

Detect whether the coverage under the line of object to be recommended；

Receive that the server-side sends with the matched recommending data of the user terminal；Wherein, the recommending data from it is described to It is obtained in the corresponding associated data of recommended；Export the recommending data.

33. a kind of server, which is characterized in that including storage assembly and processing component, the storage assembly store one or A plurality of computer instruction, wherein one or more computer instruction is called and executed for the processing component；

The processing component is used for:

Obtain the corresponding associated data of the object to be recommended；

The recommending data is sent to the user terminal.

34. a kind of electronic equipment, which is characterized in that including storage assembly and processing component, the storage assembly stores one Or a plurality of computer instruction, wherein one or more computer instruction is called and executed for the processing component；

The processing component is used for:

It is exported the associated data as recommending data.

35. a kind of server, which is characterized in that including storage assembly and processing component, the storage assembly store one or A plurality of computer instruction, wherein one or more computer instruction is called and executed for the processing component；

The processing component is used for:

The determining and matched object to be recommended of user terminal；

Obtain the corresponding associated data of the object to be recommended；

The user terminal is sent to using the associated data as recommending data.

36. a kind of electronic equipment, which is characterized in that including storage assembly and processing component, the storage assembly stores one Or a plurality of computer instruction, wherein one or more computer instruction is called and executed for the processing component；

The processing component is used for:

Receive the recommending data that server-side is sent；Wherein, the recommending data is that the server-side detects the electronic equipment position Under the line of the object to be recommended when coverage, matches and obtain from the corresponding associated data of the recommended；

Export the recommending data.

37. a kind of server, which is characterized in that including storage assembly and processing component, the storage assembly store one or A plurality of computer instruction, wherein one or more computer instruction is called and executed for the processing component；

The processing component is used for:

The recommending data is sent to the user terminal.