CN110110197A - Information acquisition method and device - Google Patents
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- CN110110197A CN110110197A CN201711418685.1A CN201711418685A CN110110197A CN 110110197 A CN110110197 A CN 110110197A CN 201711418685 A CN201711418685 A CN 201711418685A CN 110110197 A CN110110197 A CN 110110197A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The embodiment of the present application discloses information acquisition method and device.One specific embodiment of this method includes: to obtain test information to be pushed set and with reference to information to be pushed set；In response to receiving the searching request in the source from any same pre-set categories, it is based on preset assignment of traffic ratio, set to be pushed is being tested or is searching for information to be pushed corresponding with searching request in set with reference to wait push；Search result is sent to the source for sending searching request, wherein search result includes information to be pushed corresponding with searching request；And it is based on and the associated log of search result, determining test information to be pushed set and the push targeted information with reference to set to be pushed.The embodiment can accurately obtain the push specific aim tested information to be pushed set and reference wait push the push targeted information being integrated into same category of source, and then be conducive to be promoted each information to be pushed in test information to be pushed set.
Description
Technical field
The invention relates to field of computer technology, and in particular to Internet technical field more particularly to information obtain
Take method and apparatus.
Background technique
Information push is also known as " Web broadcast " by certain technical standard or agreement, on the internet by pushing away
The information of user's needs is sent to reduce a technology of information overload.Information advancing technique by active push information to user,
User can be reduced the time spent in searching on network.
Existing information push mode is usually that various pushed informations are loaded directly on webpage, these pushed informations and institute
Apparent difference is had in webpage.
In the prior art, usually the operation of information to be pushed can be carried out the analysis such as counting by user, come purposeful
Improve the push specific aim of information push in ground.
Summary of the invention
The embodiment of the present application proposes information acquisition method and device.
In a first aspect, the embodiment of the present application provides a kind of information acquisition method, test this method comprises: obtaining wait push
Information aggregate and reference information to be pushed set, wherein test information to be pushed set and reference information to be pushed set have
Identical information to be pushed, each information to be pushed tested in information to be pushed set, which has, to be arranged based on the first preset rules
At least one first label is had with reference to each information to be pushed in information to be pushed set and is arranged based on the second preset rules
At least one second label, the second preset rules are different from the first preset rules；Arbitrarily same preset is come from response to receiving
The searching request in the source of classification is based on preset assignment of traffic ratio, is testing set to be pushed or is gathering with reference to wait push
It is middle to search for information to be pushed corresponding with searching request；Search result is sent to the source for sending searching request, wherein search
It as a result include information to be pushed corresponding with searching request；And based on the associated log of search result, determine test to
The push targeted information of pushed information set and reference set to be pushed.
In some embodiments, it obtains test information to be pushed set and refers to information to be pushed set, comprising: from preparatory
The information to be pushed that preset quantity is randomly selected in the information to be pushed database of foundation is formed with reference to information to be pushed set；It is right
Each information to be pushed in reference information to be pushed set, should using the first tag replacement being arranged based on the first preset rules
Second label of information to be pushed generates test information to be pushed set.
In some embodiments, it is based on and the associated log of search result, determining test information to be pushed set and ginseng
Examine the push targeted information of set to be pushed, comprising: from preset period of time with determine in the associated log of search result
Testing the first attention rate wait push each information to be pushed in the search result searched in set；Out of preset period of time
With determined in the associated log of search result with reference to wait push in set in the search result searched for respectively letter to be pushed
Second attention rate of breath；And the push targeted information of test information to be pushed set is determined based on the first attention rate and is based on
Second attention rate determines the push targeted information for referring to information to be pushed set.
In some embodiments, include with the associated log of search result for record user in search result wait push away
Deliver letters breath clicking operation click data log；First attention rate includes determining from the click data log in preset period of time
Out testing the first click volume wait push each information to be pushed in the search result searched in set；Second attention rate
Including referring to from what is determined in the click data log in preset period of time wait push the search result searched in set
In each information to be pushed the second click volume.
It in some embodiments, include exposure data log with the associated log of search result, exposure data log is used for
Any information to be pushed is presented on the presentation information on the page in record search result；First attention rate includes out of preset period of time
Exposure data log in determine testing wait push in set each information to be pushed in the search result searched for
First light exposure；Second attention rate includes being determined from the exposure data log in preset period of time with reference to wait push set
Middle the second light exposure for searching for each information to be pushed in obtained search result.
In some embodiments, method further include: be based on the first label, establish test information to be pushed set first is searched
Rustling sound draws；And it is based on the second label, establish the second search index with reference to information to be pushed set；It is come from response to receiving
The searching request in the source of any same pre-set categories, is based on preset assignment of traffic ratio, is testing set or ginseng to be pushed
It examines wait push search information to be pushed corresponding with searching request in set, comprising: in response to receiving from any same
The searching request in the source of pre-set categories is based on preset assignment of traffic ratio, in the first search index or the second search index
It is middle to search for information to be pushed corresponding with searching request.
Second aspect, the embodiment of the present application also provides a kind of information acquisition devices, comprising: acquiring unit is configured to
It obtains test information to be pushed set and refers to information to be pushed set, wherein test information to be pushed set and reference are wait push away
Send information aggregate information to be pushed having the same, each information to be pushed tested in information to be pushed set, which has, is based on first
At least one first label of preset rules setting, has with reference to each information to be pushed in information to be pushed set and is based on second
At least one second label of preset rules setting, the second preset rules are different from the first preset rules；Search unit, configuration are used
In the searching request in response to receiving the source from any same pre-set categories, it is based on preset assignment of traffic ratio,
Test set to be pushed or with reference to wait push search information to be pushed corresponding with searching request in set；Transmission unit is matched
Set for send searching request source send search result, wherein search result include it is corresponding with searching request to
Pushed information；And determination unit, it is configured to be based on and the associated log of search result, determining test information to be pushed set
And the push targeted information with reference to set to be pushed.
In some embodiments, acquiring unit is further configured to: from the information to be pushed database pre-established
The information to be pushed for randomly selecting preset quantity is formed with reference to information to be pushed set；For in reference information to be pushed set
Each information to be pushed, it is raw using the second label of the first tag replacement information to be pushed being arranged based on the first preset rules
At test information to be pushed set.
In some embodiments, determination unit is further configured to: from associated with search result in preset period of time
It determines testing the first attention rate wait push each information to be pushed in the search result searched in set in log；From
In preset period of time with determined in the associated log of search result with reference to wait push the search result searched in set
In each information to be pushed the second attention rate；And determine that the push of test information to be pushed set is directed to based on the first attention rate
Property information and based on the second attention rate determine refer to information to be pushed set push targeted information.
In some embodiments, include with the associated log of search result for record user in search result wait push away
Deliver letters breath clicking operation click data log；First attention rate includes determining from the click data log in preset period of time
Out testing the first click volume wait push each information to be pushed in the search result searched in set；Second attention rate
Including referring to from what is determined in the click data log in preset period of time wait push the search result searched in set
In each information to be pushed the second click volume.
It in some embodiments, include exposure data log with the associated log of search result, exposure data log is used for
Any information to be pushed is presented on the presentation information on the page in record search result；First attention rate includes out of preset period of time
Exposure data log in determine testing wait push in set each information to be pushed in the search result searched for
First light exposure；Second attention rate includes being determined from the exposure data log in preset period of time with reference to wait push set
Middle the second light exposure for searching for each information to be pushed in obtained search result.
In some embodiments, device further includes indexing units；Indexing units are configured to be established and surveyed based on the first label
The first search index of information to be pushed set is tried, and is based on the second label, establishes and refers to the second of information to be pushed set
Search index；Search unit is further configured to: the search in response to receiving the source from any same pre-set categories
Request is based on preset assignment of traffic ratio, and search is opposite with searching request in the first search index or the second search index
The information to be pushed answered.
The third aspect, the embodiment of the present application also provides a kind of equipment, comprising: one or more processors；Storage device,
For storing one or more programs, when one or more programs are executed by one or more processors, so that one or more
Processor realizes information acquisition method as above.
Fourth aspect, the embodiment of the present application also provides a kind of computer readable storage mediums, are stored thereon with computer
Program, wherein information acquisition method as above is realized when program is executed by processor.
Information acquisition method and device provided by the embodiments of the present application, by obtaining test information to be pushed set and reference
Information to be pushed set, and when receiving the searching request in the source from any same pre-set categories, it is based on preset stream
Allocation proportion is measured, set to be pushed is being tested or is searching for letter to be pushed corresponding with searching request in set with reference to wait push
Breath then sends the search result comprising information to be pushed corresponding with searching request to default source, is finally based on and searches
The associated log of hitch fruit determines test information to be pushed set and the push targeted information with reference to set to be pushed, can
Accurately to show that test information to be pushed set and reference are directed to wait push the push being integrated into same category of source
Property information, and then be conducive to promoted test information to be pushed set in each information to be pushed push specific aim.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon:
Fig. 1 is that this application can be applied to exemplary system architecture figures therein；
Fig. 2 is the flow chart according to one embodiment of the information acquisition method of the application；
Fig. 3 is the flow chart according to another embodiment of the information acquisition method of the application；
Fig. 4 is the schematic diagram according to an application scenarios of the information acquisition method of the application；
Fig. 5 is the structural schematic diagram according to one embodiment of the information acquisition device of the application；
Fig. 6 is adapted for the structural schematic diagram for the computer system for realizing the server of the embodiment of the present application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the exemplary system of the embodiment of the information acquisition method or information acquisition device of the application
System framework 100.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out
Send message etc..Various telecommunication customer end applications can be installed, such as web browser is answered on terminal device 101,102,103
With, shopping class application, searching class application, instant messaging tools, mailbox client, social platform software etc..
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture
Experts Group AudioLayer IV, dynamic image expert's compression standard audio level 4) player, portable meter on knee
Calculation machine and desktop computer etc..
Server 105 can be to provide the server of various services, such as search to 101,102,103 sending of terminal device
Rope request provides the searching class server supported.Searching class server can analyze the data such as the searching request received
Deng processing, and processing result (such as search result corresponding and comprising information to be pushed with searching request) is fed back into terminal
Equipment.
It should be noted that information acquisition method provided by the embodiment of the present application is generally executed by server 105, accordingly
Ground, information acquisition device are generally positioned in server 105.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the process 200 of one embodiment of the information acquisition method according to the application is shown.The letter
Cease acquisition methods, comprising the following steps:
Step 201, it obtains test information to be pushed set and refers to information to be pushed set.
Wherein, it tests information to be pushed set and refers to information to be pushed set information to be pushed having the same, test
Each information to be pushed in information to be pushed set has at least one first label being arranged based on the first preset rules, reference
Each information to be pushed in information to be pushed set has at least one second label being arranged based on the second preset rules, and second
Preset rules are different from the first preset rules.
In the present embodiment, the electronic equipment (such as server shown in FIG. 1) of information acquisition method operation thereon can
To be obtained from database that is storing thereon or being communicated to connect with it by wired connection mode or radio connection
It tests information to be pushed set and refers to information to be pushed set.It should be pointed out that above-mentioned radio connection may include
But it is not limited to 3G/4G connection, WiFi connection, bluetooth connection, WiMAX connection, Zigbee connection, UWB (ultra wideband)
Connection and other currently known or exploitation in the future radio connections.
For example, testing information to be pushed set and with reference to included in information to be pushed set in application scenes
Information to be pushed be certain clothing commodity commodity detail information.In these application scenarios, test wait push in set
Each information to be pushed there is the label that is arranged according to its applicable object, for example, infant clothing, teens's wear, person in middle and old age
Clothes etc..And referring to each information to be pushed in information to be pushed set has the label that weather setting is applicable according to it, example
Such as, winter dress, summer clothing, between season wear etc..So, default for first of each information to be pushed in test information to be pushed set
Rule can be understood as " classifying according to applicable object " this rule, correspondingly, infant clothing, teens's wear, person in middle and old age
Clothes etc. can be understood as each first label based on the rule setting.Similarly, in reference information to be pushed set
The second preset rules of each information to be pushed can be understood as " according to applicable weather typing " this rule, correspondingly, winter dress,
Summer clothing, between season wear etc. can be understood as each second label based on the rule setting.
Step 202, in response to receiving the searching request from the arbitrarily source of same pre-set categories, it is based on preset stream
Allocation proportion is measured, set to be pushed is being tested or is searching for letter to be pushed corresponding with searching request in set with reference to wait push
Breath.
Herein, after certain pre-set rule is classified according to same default source is for example understood that, belong to
In the source of wherein any one classification.
For example, in application scenes, it can be according to the IP address (Internet for the electronic equipment for issuing searching request
Protocol Address, internet protocol address) locating for number section the electronic equipment for issuing searching request is divided into it is multiple
The source of classification.
In addition, herein, preset assignment of traffic ratio for example can be a pre-set specific value.Some
In application scenarios, preset assignment of traffic ratio for example can be 50%.In these optional implementations, come when receiving
When from the searching request in same default source, alternately it can test set to be pushed or searched with reference to wait push in set
Rope, so that whithin a period of time, 50% in the searching request in the default source from the category is testing wait push collection
Scanned in conjunction and another 50% with reference to wait push set in scan for.
Step 203, search result is sent to the source for sending searching request, wherein search result includes and searching request
Corresponding information to be pushed.
In application scenes, search result can be is presented on result of page searching in the form of a list.At these
In application scenarios, each single item in list can be URL (Uniform Resoure corresponding with a wherein search result
Locator, uniform resource locator).In these application scenarios, information to be pushed can be used as certain items in the list and be in
On the present page, for example, being presented on the top of the page.Alternatively, information to be pushed can also be to be different from result of page searching
The forms of other search results is presented, for example, information to be pushed can be presented on the right side of the page, and other search results can be with
The form of list is presented on the left side of the page.
Step 204, based on the associated log of search result, determining test information to be pushed set and with reference to wait push
The push targeted information of set.
Herein, it can be any a certain item that can be characterized in search result with the associated log of search result by user
Operate or be present in the log of the record on the terminal device that user uses.
In this step, it can use any predetermined mode come by determining with the associated log of search result
Test information to be pushed set and the push targeted information with reference to set to be pushed.
, can be based in certain a period of time for example, in application scenes, user is in search result, letter to be pushed
The number of clicks of breath and to the ratio between total number of clicks of other search result items in addition to information to be pushed as being used for
Instruction push targetedly pushes targeted information.Specifically, it is assumed that whithin a period of time, the source from same pre-set categories
User be a to the sum of number of clicks of search result items in search result, meanwhile, these users within a period of time,
Number of clicks to the information to be pushed in test information to be pushed set is b, and in reference information to be pushed set to
The number of clicks of pushed information is c, it is possible to the push specific aim of test information to be pushed set is indicated with the numerical value of b/a,
And the push specific aim with reference to information to be pushed set is indicated with the numerical value of c/a.
The information acquisition method of the present embodiment, by obtaining test information to be pushed set and referring to information to be pushed collection
It closes, and when receiving the searching request in the source from any same pre-set categories, is based on preset assignment of traffic ratio,
Set to be pushed is tested or with reference to wait push corresponding with the searching request information to be pushed of search in set, then, to presetting
Source send include information to be pushed corresponding with searching request search result, finally be based on and search result associated day
Will determines test information to be pushed set and the push targeted information with reference to set to be pushed, can accurately obtain survey
Information to be pushed set and reference are tried wait push the push targeted information being integrated into same category of source, and then advantageous
In the push specific aim for promoting each information to be pushed in test information to be pushed set.
With further reference to Fig. 3, it illustrates the processes 300 of another embodiment of information acquisition method.The acquisition of information
The process 300 of method, comprising the following steps:
Step 301, it obtains test information to be pushed set and refers to information to be pushed set, wherein test letter to be pushed
Breath set and refer to information to be pushed set information to be pushed having the same, test information to be pushed set in respectively wait push
Information has at least one first label for being arranged based on the first preset rules, with reference in information to be pushed set respectively wait push
Information has at least one second label being arranged based on the second preset rules, and the second preset rules are different from the first default rule
Then；
Step 302, in response to receiving the searching request from the arbitrarily source of same pre-set categories, it is based on preset stream
Allocation proportion is measured, set to be pushed is being tested or is searching for letter to be pushed corresponding with searching request in set with reference to wait push
Breath；
Step 303, search result is sent to the source for sending searching request, wherein search result includes and searching request
Corresponding information to be pushed.
Step 201~step 203 class in the executive mode and embodiment illustrated in fig. 2 of 301~step 303 of above-mentioned steps
Seemingly, details are not described herein.
Step 304, from preset period of time in the associated log of search result determine testing wait push in set
Search for the first attention rate of each information to be pushed in obtained search result.
Herein, the first attention rate wait push each information to be pushed in the search result searched in set is being tested
User be can be to the degree of concern tested wait push any information to be pushed in set.The degree of concern can be specifically
Quantitative expression (for example, can by a certain specific value analyzed with the associated log of search result come table
Show).Alternatively, qualitative expression that the degree of concern is also possible to more to be abstracted (for example, can by with search result associated day
Certain degree of concern grade that will is analyzed indicates).
Step 305, from preset period of time with determine in the associated log of search result with reference to wait push in set
Search for the second attention rate of each information to be pushed in obtained search result.
In this step, with reference to the second concern wait push each information to be pushed in the search result searched in set
The method of determination of degree can be with above-mentioned steps 304, and the method for determination of the first attention rate is similar.
Step 306, the push targeted information of test information to be pushed set determined based on the first attention rate and based on the
Two attention rates determine the push targeted information for referring to information to be pushed set.
From figure 3, it can be seen that compared with the corresponding embodiment of Fig. 2, the process of the information acquisition method in the present embodiment
300 highlight the push targeted information for determining test information to be pushed set and the push needle with reference to information to be pushed set
To the process of property information, be conducive to promote push needle indicated by the push targeted information for determining test information to be pushed set
To property and determine the push targetedly accuracy with reference to indicated by the push targeted information of information to be pushed set.
It may include for recording with the associated log of search result in some optional implementations of the present embodiment
Click data log of the user to the clicking operation of the information to be pushed in search result.
In these optional implementations, the first attention rate may include from the click data log in preset period of time
That determines is testing the first click volume wait push each information to be pushed in the search result searched in set.Accordingly
Ground, the second attention rate may include searching from what is determined in the click data log in preset period of time with reference to wait push in set
Second click volume of each information to be pushed in the search result that rope obtains.
It can also include exposure with the associated log of search result in other optional implementations of the present embodiment
Data logging, exposure data log can be used for recording the presentation letter that any information to be pushed in search result is presented on the page
Breath.
In these optional implementations, the first attention rate may include from the exposure data log in preset period of time
That determines is testing the first light exposure wait push each information to be pushed in the search result searched in set.Accordingly
Ground, the second attention rate may include searching from what is determined in the exposure data log in preset period of time with reference to wait push in set
Second light exposure of each information to be pushed in the search result that rope obtains.
It is understood that can be determined in preset period of time respectively based on above-mentioned first click volume and the second click volume, survey
Try the push specific aim of set to be pushed and the push specific aim with reference to set to be pushed.Alternatively, can be exposed based on above-mentioned first
Light quantity and the second light exposure determine in preset period of time respectively, test the push specific aim of set to be pushed and with reference to wait push set
Push specific aim.Alternatively, it is also based on above-mentioned first click volume, the first light exposure and the second click volume, the second light exposure,
It determines in preset period of time respectively, tests the push specific aim of set to be pushed and the push specific aim with reference to set to be pushed.
Optionally, it is determined respectively based on above-mentioned first click volume, the first light exposure and the second click volume, the second light exposure
In preset period of time, the push specific aim wait push set is tested and with reference to when pushing the push specific aim of set, for example, can be with
It is arranged for click volume (including the first click volume and second click volume) and light exposure (including the first light exposure and second light exposure)
Corresponding weight determines the push needle for testing set to be pushed by the weighted sum to the first click volume, the first light exposure
To property, and the push specific aim for referring to set to be pushed is determined by the weighted sum to the second click volume, the second light exposure.
It, can by the identified push specific aim for testing set to be pushed and with reference to the push specific aim of set to be pushed
To reflect the first preset rules for each first label to be arranged and the second preset rules pair for each second label to be arranged
Push targetedly influences, and is conducive to promote the push specific aim for testing set to be pushed by adjusting the first preset rules.
In some optional implementations of the information acquisition method of each embodiment of the application described above, step
201 and step 301 acquisition test information to be pushed set and refer to information to be pushed set, can further include:
Randomly selected from the information to be pushed database pre-established preset quantity information to be pushed formed with reference to
Pushed information set.
For each information to be pushed in reference information to be pushed set, first be arranged based on the first preset rules is utilized
Second label of the tag replacement information to be pushed generates test information to be pushed set.
In these optional implementations, it can be with reference to information to be pushed set from already present information to be pushed number
According to what is randomly selected in library.Also, these information to be pushed in information to be pushed database have been provided with based on second
At least one second label of preset rules setting.
In addition, information acquisition method is also in some optional implementations of each embodiment of the application described above
It may further include:
Based on the first label, the first search index of test information to be pushed set is established；And it is based on the second label, it builds
Vertical the second search index with reference to information to be pushed set.
So, in step 202 and step 302, the source from any same pre-set categories can received
Searching request when, can be scanned in the first search index or the second search draw, to be promoted from testing wait push
The search efficiency of set or reference wait push search information to be pushed corresponding with searching request in set.
It is shown in Figure 4, it is the schematic diagram of an application scenarios of the information acquisition method of the application.
In the application scenarios 400, flow forwarding server 400 receives the searching request of user, and will belong to same class
The searching request in source is divided into two parts with 50% allocation proportion.Retrieval ordering server 402 is by wherein 50% searching request
It is retrieved in test information to be pushed set 403, obtains information to be pushed corresponding with searching request and return to user.It is similar
Wherein another 50% searching request is retrieved in reference information to be pushed set 404, is obtained by ground, retrieval ordering server 402
Information to be pushed corresponding with searching request returns to user.Herein, information to be pushed set 403 is tested and with reference to wait push away
Sending information aggregate 404 includes the identical information to be pushed randomly selected from information to be pushed database 405.And it tests
Each information to be pushed in information to be pushed set has at least one first label being arranged based on the first preset rules, reference
Each information to be pushed in information to be pushed set has at least one second label being arranged based on the second preset rules, and second
Preset rules are different from the first preset rules.
Then, flow forwarding server 401 and user click behavior service device (not shown) and can record respectively respectively
The click logs and exposure log of information to be pushed.
Further, by being analyzed and processed to click logs and exposure log, it can obtain and test letter to be pushed
The clicking rate of each information to be pushed, the point estimation of conversion ratio and/or interval estimation in breath set, and refer to information to be pushed
The clicking rate of each information to be pushed, the point estimation of conversion ratio and/or interval estimation in set.Herein, letter to be pushed is tested
The clicking rate of each information to be pushed, the point estimation of conversion ratio and/or interval estimation in breath set, which can be used for characterization test, to be waited for
The push specific aim of each information to be pushed in pushed information set, correspondingly, with reference in information to be pushed set respectively wait push away
The deliver letters clicking rate of breath, the point estimation of conversion ratio and/or interval estimation can be used for characterizing with reference in information to be pushed set
The push specific aim of each information to be pushed.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of acquisition of information dresses
The one embodiment set, the Installation practice is corresponding with embodiment of the method shown in Fig. 2, which specifically can be applied to respectively
In kind electronic equipment.
As shown in figure 5, the information acquisition device 500 of the present embodiment includes acquiring unit 510, search unit 520, sends list
Member 530 and determination unit 540.
Acquiring unit 510 is configurable to obtain test information to be pushed set and refers to information to be pushed set, wherein
It tests information to be pushed set and refers to information to be pushed set information to be pushed having the same, test information to be pushed set
In each information to be pushed there is at least one first label for being arranged based on the first preset rules, with reference to information to be pushed set
In each information to be pushed there is at least one second label for being arranged based on the second preset rules, the second preset rules are different from
First preset rules.
Search unit 520 is configurable to ask in response to the search for receiving the source from any same pre-set categories
It asks, is based on preset assignment of traffic ratio, testing set to be pushed or reference wait push search and searching request phase in set
Corresponding information to be pushed.
Transmission unit 530 is configurable to send search result to the source for sending searching request, wherein search result packet
Include information to be pushed corresponding with searching request.
Determination unit 540 is configurable to be based on and the associated log of search result, determining test information to be pushed set
And the push targeted information with reference to set to be pushed.
In some optional implementations, acquiring unit 510, which can be further configured, to be used for: from pre-establishing wait push
The information to be pushed that preset quantity is randomly selected in information database is formed with reference to information to be pushed set；For with reference to wait push
Each information to be pushed in information aggregate utilizes the first tag replacement information to be pushed being arranged based on the first preset rules
Second label generates test information to be pushed set.
In some optional implementations, determination unit 540, which can be further configured, to be used for: from preset period of time with search
It determines testing wait push each information to be pushed in the search result searched in set in the associated log of hitch fruit
First attention rate；From in preset period of time with determine in the associated log of search result to search for reference to wait push in set
To search result in each information to be pushed the second attention rate；And test information to be pushed collection is determined based on the first attention rate
The push targeted information of conjunction simultaneously determines the push targeted information for referring to information to be pushed set based on the second attention rate.
It may include being tied for recording user to search with the associated log of search result in some optional implementations
The click data log of the clicking operation of information to be pushed in fruit；First attention rate includes from the click data in preset period of time
That determines in log is testing the first click volume wait push each information to be pushed in the search result searched in set；
Second attention rate includes obtaining from what is determined in the click data log in preset period of time with reference to wait push to search in set
Search result in each information to be pushed the second click volume.
It may include exposure data log, impression with the associated log of search result in some optional implementations
It is used to record the presentation information that any information to be pushed in search result is presented on the page according to log；First attention rate include from
Determined in exposure data log in preset period of time test wait push in set in the search result searched for respectively to
First light exposure of pushed information；Second attention rate includes referring to of determining from the exposure data log in preset period of time
Wait push the second light exposure of each information to be pushed in the search result searched in set.
In some optional implementations, the information acquisition device of the present embodiment can also include indexing units (in figure
It is not shown).
In these optional implementations, indexing units are configurable to based on the first label, and foundation is tested wait push
First search index of information aggregate, and it is based on the second label, establish the second search index with reference to information to be pushed set.
In these optional implementations, search unit 520, which can be further configured, to be used for: in response to receiving from any same pre-
If the searching request in the source of classification, it is based on preset assignment of traffic ratio, in the first search index or the second search index
Search for information to be pushed corresponding with searching request.
Below with reference to Fig. 6, it illustrates the computer systems 600 for the server for being suitable for being used to realize the embodiment of the present application
Structural schematic diagram.Terminal device/server shown in Fig. 6 is only an example, should not function to the embodiment of the present application and
Use scope brings any restrictions.
As shown in fig. 6, computer system 600 includes central processing unit (CPU) 601, it can be read-only according to being stored in
Program in memory (ROM) 602 or be loaded into the program in random access storage device (RAM) 603 from storage section 608 and
Execute various movements appropriate and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data.
CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always
Line 604.
I/O interface 605 is connected to lower component: the importation 606 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage section 608 including hard disk etc.；
And the communications portion 609 of the network interface card including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net executes communication process.Driver 610 is also connected to I/O interface 605 as needed.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 610, in order to read from thereon
Computer program be mounted into storage section 608 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communications portion 609, and/or from detachable media
611 are mounted.When the computer program is executed by central processing unit (CPU) 601, limited in execution the present processes
Above-mentioned function.It should be noted that computer-readable medium described herein can be computer-readable signal media or
Computer readable storage medium either the two any combination.Computer readable storage medium for example can be --- but
Be not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.
The more specific example of computer readable storage medium can include but is not limited to: have one or more conducting wires electrical connection,
Portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only deposit
Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory
Part or above-mentioned any appropriate combination.In this application, computer readable storage medium, which can be, any include or stores
The tangible medium of program, the program can be commanded execution system, device or device use or in connection.And
In the application, computer-readable signal media may include in a base band or the data as the propagation of carrier wave a part are believed
Number, wherein carrying computer-readable program code.The data-signal of this propagation can take various forms, including but not
It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer
Any computer-readable medium other than readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use
In by the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc., Huo Zheshang
Any appropriate combination stated.
The calculating of the operation for executing the application can be write with one or more programming languages or combinations thereof
Machine program code, described program design language include object oriented program language-such as Java, Smalltalk, C+
+, it further include conventional procedural programming language-such as " C " language or similar programming language.Program code can
Fully to execute, partly execute on the user computer on the user computer, be executed as an independent software package,
Part executes on the remote computer or executes on a remote computer or server completely on the user computer for part.
In situations involving remote computers, remote computer can pass through the network of any kind --- including local area network (LAN)
Or wide area network (WAN)-is connected to subscriber computer, or, it may be connected to outer computer (such as utilize Internet service
Provider is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor packet
Include acquiring unit, search unit, transmission unit unit and determination unit.Wherein, the title of these units is under certain conditions simultaneously
Do not constitute the restriction to the unit itself, for example, acquiring unit be also described as " obtain test information to be pushed set and
With reference to the unit of information to be pushed set ".
As on the other hand, present invention also provides a kind of computer-readable medium, which be can be
Included in device described in above-described embodiment；It is also possible to individualism, and without in the supplying device.Above-mentioned calculating
Machine readable medium carries one or more program, when said one or multiple programs are executed by the device, so that should
Device: obtaining test information to be pushed set and refers to information to be pushed set, wherein test information to be pushed set and reference
Information to be pushed set information to be pushed having the same, each information to be pushed tested in information to be pushed set, which has, to be based on
At least one first label of first preset rules setting, has with reference to each information to be pushed in information to be pushed set and is based on
At least one second label of second preset rules setting, the second preset rules are different from the first preset rules；In response to receiving
To the searching request in the source from any same pre-set categories, it is based on preset assignment of traffic ratio, is being tested wait push collection
It closes or with reference to wait push search information to be pushed corresponding with searching request in set；It is sent to the source for sending searching request
Search result, wherein search result includes information to be pushed corresponding with searching request；And it is based on being associated with search result
Log, determine test information to be pushed set and with reference to set to be pushed push targeted information.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (14)
1. a kind of information acquisition method, comprising:
Obtain test information to be pushed set and refer to information to be pushed set, wherein the test information to be pushed set with
It is described refer to information to be pushed set information to be pushed having the same, it is described test information to be pushed set in respectively wait push
Information has at least one first label for being arranged based on the first preset rules, it is described with reference in information to be pushed set respectively to
Pushed information has at least one second label being arranged based on the second preset rules, and second preset rules are different from described
First preset rules；
In response to receiving the searching request in the source from any same pre-set categories, it is based on preset assignment of traffic ratio,
It tests described wait push set or the reference wait push search letter to be pushed corresponding with described search request in set
Breath；
Search result is sent to the source for sending searching request, wherein described search result includes requesting with described search
Corresponding information to be pushed；And
Based on the associated log of described search result, determine the test information to be pushed set and described with reference to wait push
The push targeted information of set.
2. according to the method described in claim 1, wherein, the acquisition tests information to be pushed set and refers to information to be pushed
Set, comprising:
The information to be pushed that preset quantity is randomly selected from the information to be pushed database pre-established is formed with reference to wait push
Information aggregate；
For each information to be pushed with reference in information to be pushed set, utilize what is be arranged based on first preset rules
Second label of the first tag replacement information to be pushed generates the test information to be pushed set.
3. according to the method described in claim 1, wherein, it is described based on the associated log of described search result, determine described in
Test information to be pushed set and the push targeted information with reference to set to be pushed, comprising:
From in preset period of time with determine in the associated log of described search result to search in described test wait push in set
First attention rate of each information to be pushed in obtained search result；
From in preset period of time with determine in the associated log of search result to obtain described with reference to wait push to search in set
Search result in each information to be pushed the second attention rate；And
The push targeted information of the test information to be pushed set is determined based on first attention rate and based on described the
Two attention rates determine the push targeted information with reference to information to be pushed set.
4. according to the method described in claim 3, wherein, the described and associated log of described search result includes using for recording
Click data log of the family to the clicking operation of the information to be pushed in described search result；
First attention rate include determined from the click data log in preset period of time it is described test wait push collection
First click volume of each information to be pushed in the search result searched in conjunction；
Second attention rate include determined from the click data log in preset period of time it is described with reference to wait push collection
Second click volume of each information to be pushed in the search result searched in conjunction.
5. the method according to claim 3 or 4, wherein the described and associated log of described search result includes impression
According to log, the exposure data log is presented on the presentation on the page for recording any information to be pushed in described search result
Information；
First attention rate include determined from the exposure data log in preset period of time it is described test wait push collection
First light exposure of each information to be pushed in the search result searched in conjunction；
Second attention rate include determined from the exposure data log in preset period of time it is described with reference to wait push collection
Second light exposure of each information to be pushed in the search result searched in conjunction.
6. according to the method described in claim 1, wherein, the method also includes:
Based on first label, the first search index of the test information to be pushed set is established；And
Based on second label, the second search index with reference to information to be pushed set is established；
The searching request in response to receiving the source from any same pre-set categories, is based on preset distribution ratio of liquid flow
Example, it is described test wait push set or it is described with reference to wait push set in search it is corresponding wait push with described search request
Information, comprising:
In response to receiving the searching request in the source from any same pre-set categories, it is based on preset assignment of traffic ratio,
The search information to be pushed corresponding with described search request in the first search index or the second search index.
7. a kind of information acquisition device, comprising:
Acquiring unit is configured to obtain test information to be pushed set and refers to information to be pushed set, wherein the test
Information to be pushed set and the reference information to be pushed set information to be pushed having the same, the test information to be pushed
Each information to be pushed in set has at least one first label being arranged based on the first preset rules, described with reference to wait push
Each information to be pushed in information aggregate has at least one second label being arranged based on the second preset rules, and described second is pre-
If rule is different from first preset rules；
Search unit is configured to the searching request in response to receiving the source from any same pre-set categories, based on pre-
If assignment of traffic ratio, it is described test wait push set or it is described with reference to wait push set in search with described search request
Corresponding information to be pushed；
Transmission unit is configured to send search result to the source for sending searching request, wherein described search result packet
Include information to be pushed corresponding with described search request；And
Determination unit, be configured to based on the associated log of described search result, determine the test information to be pushed set
And the push targeted information with reference to set to be pushed.
8. device according to claim 7, wherein the acquiring unit is further configured to:
The information to be pushed that preset quantity is randomly selected from the information to be pushed database pre-established is formed with reference to wait push
Information aggregate；
For each information to be pushed with reference in information to be pushed set, utilize what is be arranged based on first preset rules
Second label of the first tag replacement information to be pushed generates the test information to be pushed set.
9. device according to claim 7, wherein the determination unit is further configured to:
From in preset period of time with determine in the associated log of described search result to search in described test wait push in set
First attention rate of each information to be pushed in obtained search result；
From in preset period of time with determine in the associated log of search result to obtain described with reference to wait push to search in set
Search result in each information to be pushed the second attention rate；And
The push targeted information of the test information to be pushed set is determined based on first attention rate and based on described the
Two attention rates determine the push targeted information with reference to information to be pushed set.
10. device according to claim 9, wherein described with the associated log of described search result includes for recording
Click data log of the user to the clicking operation of the information to be pushed in described search result；
First attention rate include determined from the click data log in preset period of time it is described test wait push collection
First click volume of each information to be pushed in the search result searched in conjunction；
Second attention rate include determined from the click data log in preset period of time it is described with reference to wait push collection
Second click volume of each information to be pushed in the search result searched in conjunction.
11. device according to claim 9 or 10, wherein described to include exposure with the associated log of described search result
Data logging, the exposure data log are in for recording any information to be pushed in described search result and being presented on the page
Existing information；
First attention rate include determined from the exposure data log in preset period of time it is described test wait push collection
First light exposure of each information to be pushed in the search result searched in conjunction；
Second attention rate include determined from the exposure data log in preset period of time it is described with reference to wait push collection
Second light exposure of each information to be pushed in the search result searched in conjunction.
12. device according to claim 7, wherein described device further includes indexing units；
The indexing units are configured to establish the first search of the test information to be pushed set based on first label
Index, and it is based on second label, establish the second search index with reference to information to be pushed set；
Described search unit is further configured to:
In response to receiving the searching request in the source from any same pre-set categories, it is based on preset assignment of traffic ratio,
The search information to be pushed corresponding with described search request in the first search index or the second search index.
13. a kind of equipment, comprising:
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
Now such as method as claimed in any one of claims 1 to 6.
14. a kind of computer readable storage medium, is stored thereon with computer program, wherein described program is executed by processor
Shi Shixian method for example as claimed in any one of claims 1 to 6.
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