CN104270429A - Method and device for pushing application to terminal - Google Patents
Method and device for pushing application to terminal Download PDFInfo
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- CN104270429A CN104270429A CN201410483955.7A CN201410483955A CN104270429A CN 104270429 A CN104270429 A CN 104270429A CN 201410483955 A CN201410483955 A CN 201410483955A CN 104270429 A CN104270429 A CN 104270429A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The invention discloses a method and device for pushing information to a terminal. The method comprises the steps that one or more target users are determined; the features of the one or more target users are obtained respectively; the features comprise history operation behaviors and object applications of corresponding operation of the history operation behaviors; according to a set grading strategy, a plurality of first pushing applications matched with the features are obtained by computing; second pushing applications matched with preset rules are obtained by selecting from the first pushing applications; application lists are generated according to the second pushing applications; uniform resource locators which indicate the application lists are generated; and pushing information with the uniform resource locators is pushed to terminals corresponding to the one or more target users by information pushing. The problems that application pushing is low in accuracy, pushing cost is high, efficiency is low, and resources are occupied are solved.
Description
Technical field
The present invention relates to technical field of information processing, be specifically related to the method and apparatus of a kind of PUSH message to terminal.
Background technology
The Internet is an important channel of people's obtaining information, when the main feature of conventional internet is that user finds oneself interested things, need to carry out a large amount of search by browser, need artificially to filter out a large amount of incoherent result simultaneously, complex operation, and expend time in and energy.
The acquisition of application (Application) is all the more so.At present, existing number of site is analyzed based on to the label information of application, then the user meeting user interest hobby is pushed out.But because the number of applications on current the Internet is numerous and jumbled, of a great variety, classification is inaccurate, very different.As, being turned on the application of life kind label actual is the application of an amusement class, and then causes the inaccuracy of recommendation results.
Further, along with terminal equipment performance improves constantly, the function that can support of terminal equipment gets more and more, and when being applied in exploitation, function is also constantly perfect, make to apply the space taken also increasing, by several million before take up room slowly become tens, hundreds of million.If directly push an application to user, push cost higher, take comparatively multiple resource, and pushing speed is slow, efficiency is low, adds the load of terminal equipment.
Summary of the invention
In view of the above problems, the present invention is proposed to provide a kind of one overcoming the problems referred to above or solve the problem at least in part
According to one aspect of the present invention, provide the method for a kind of PUSH message to terminal, comprising:
Determine one or more targeted customer;
Obtain the feature of described one or more targeted customer respectively; Wherein, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations;
According to setting scoring tactics calculate match with described feature multiple first push and apply;
From described multiple first push application screen obtain matching with presetting rule second push and apply;
Push application according to described second and generate list of application; And, generate the URL(uniform resource locator) of the described list of application of instruction;
By message push, the PUSH message carrying described URL(uniform resource locator) is pushed to terminal corresponding to described one or more targeted customer.
According to a further aspect in the invention, provide the device of a kind of PUSH message to terminal, comprising:
Determination module, for determining one or more targeted customer;
Feature acquisition module, for obtaining the feature of described one or more targeted customer respectively; Wherein, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations;
Computing module, for calculate according to setting scoring tactics match with described feature multiple first push and apply;
Screening module, for from described multiple first push in application screen obtain matching with presetting rule second push and apply;
Generation module, generates list of application for pushing application according to described second; And, generate the URL(uniform resource locator) of the described list of application of instruction;
Pushing module, for being pushed to terminal corresponding to described one or more targeted customer by message push by the PUSH message carrying described URL(uniform resource locator).
Disclosed in the embodiment of the present invention, a kind of PUSH message is to the method and apparatus of terminal, first determines targeted customer, then obtains the feature of the historical operation behavior comprising targeted customer and object application, determines the first propelling movement application according to feature; And push application from described first the second propelling movement application filtering out and meet presetting rule further.Visible, the second propelling movement finally determined is applied as to determine and pushes object (targeted customer) and the screening that have passed through user characteristics and presetting rule successively, and therefore, the application of propelling movement meets behavior and the hobby of user more, with strong points, accuracy is high.
Further, in embodiments of the present invention, indirectly push second the terminal that application is pushed to targeted customer with the form of PUSH message, PUSH message takes up room little, propelling movement polyvinyl chloride is convenient, and cost is lower, and, push while can realizing multiple application by a PUSH message, efficiency is high.
Above-mentioned explanation is only the general introduction of technical solution of the present invention, in order to technological means of the present invention can be better understood, and can be implemented according to the content of specification, and can become apparent, below especially exemplified by the specific embodiment of the present invention to allow above and other objects of the present invention, feature and advantage.
Accompanying drawing explanation
By reading hereafter detailed description of the preferred embodiment, various other advantage and benefit will become cheer and bright for those of ordinary skill in the art.Accompanying drawing only for illustrating the object of preferred implementation, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts by identical reference symbol.In the accompanying drawings:
Fig. 1 be in the embodiment of the present invention one a kind of PUSH message to the flow chart of steps of the method for terminal;
Fig. 2 be in the embodiment of the present invention two a kind of PUSH message to the flow chart of steps of the method for terminal;
Fig. 3 be in the embodiment of the present invention three a kind of PUSH message to the flow chart of steps of the method for terminal;
Fig. 4 be in the embodiment of the present invention four a kind of PUSH message to the structured flowchart of the device of terminal;
Fig. 5 be in the embodiment of the present invention five a kind of PUSH message to the structured flowchart of the device of terminal.
Embodiment
Below with reference to accompanying drawings exemplary embodiment of the present disclosure is described in more detail.Although show exemplary embodiment of the present disclosure in accompanying drawing, however should be appreciated that can realize the disclosure in a variety of manners and not should limit by the embodiment set forth here.On the contrary, provide these embodiments to be in order to more thoroughly the disclosure can be understood, and complete for the scope of the present disclosure can be conveyed to those skilled in the art.
Embodiment one
With reference to Fig. 1, to show in the embodiment of the present invention one a kind of PUSH message to the flow chart of steps of the method for terminal.In the present embodiment, described PUSH message, to the method for terminal, comprising:
Step 102, determines one or more targeted customer.
In the present embodiment, targeted customer can be determined according to certain propelling movement strategy.Such as, according to the liveness of user, the high user of liveness can be filtered out as targeted customer.Or, historical behavior according to user determines targeted customer, as, find according to the analysis of historical behavior: user A can download 3 ~ 5 application average every day, and user B just can download 2 ~ 3 application every month, then can using download behavior frequently user A as targeted customer, certainly, also can using user B as targeted customer, the present embodiment is not restricted this.Or, number of times can be pushed according to history and determine targeted customer, e.g., push repeatedly message to user A, and, also do not carry out message push to user B, then can using user B as targeted customer.Or the crowd that the application indicated by the message pushed adapts to, sex, age, occupational information etc. according to user determine targeted customer.Or, according to the propelling movement number determined, the user of some can be filtered out as targeted customer from multiple user.In the present embodiment, can determine targeted customer in any one suitable mode, the present embodiment does not enumerate at this.
Step 104, obtains the feature of described one or more targeted customer respectively.
In the present embodiment, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations;
In the present embodiment, the historical operation behavior of user can be got by user behaviors log or other recorded information, e.g., downloaded application F, delete application G; Wherein, apply F and apply G and be the application of described object.(downloading, application F) can form a feature, and (deleting, application G) also can form a feature.Preferably, object application specifically can but be not limited only to be: the indication information of described object application, e.g., the signing messages of object application, or heading message or identification information etc.
Step 106, according to setting scoring tactics calculate match with described feature multiple first push and apply.
In the present embodiment, the feature that can calculate between feature and multiple application according to setting scoring tactics is marked, and the application corresponding to the feature meeting setting threshold standard being marked is defined as described first and pushes application.
Step 108, from described multiple first push application screen obtain matching with presetting rule second push and apply.
In the present embodiment, application can be pushed according to presetting rule to described first and carry out Screening Treatment further to obtain the second propelling movement application.As, when the quantity that first pushes application is more, can push the score value size of application characteristic of correspondence scoring according to each first, first of prioritizing selection feature scoring higher (that is, matching degree is higher) pushes application and pushes application as described second.Or, push from multiple first the application selecting game class application and push application as second.Concrete presetting rule can carry out selection setting according to actual conditions, does not limit at this.
Step 110, pushes application according to described second and generates list of application; And, generate the URL(uniform resource locator) of the described list of application of instruction.
In the present embodiment, each list of application is to there being a unique identification information, correspondence a list of application can be determined according to unique identification information, preferably, in the present embodiment, described unique identification information can be URL(uniform resource locator), and described URL(uniform resource locator) indicates the memory location of described list of application, can directly redirect obtain described list of application according to described URL(uniform resource locator).
Step 112, is pushed to terminal corresponding to described one or more targeted customer by message push by the PUSH message carrying described URL(uniform resource locator).
Usually, directly application (that is, a complete application program is pushed, as, the installation kit of application or client-side program or the executable program that can directly run) cost higher, and pushing speed is slow, take comparatively multiple resource (as, flow), push number of applications limited, therefore, in the present embodiment can't directly will apply (as, described second pushes application) be pushed to user, but carry out the propelling movement of applying in form of a message.Preferably, described URL(uniform resource locator) can be write as PUSH message according to specific message format, be pushed to targeted customer with the form of message push.As, PUSH message is pushed to the mobile phone terminal of targeted customer, and show described PUSH message at the informing of described mobile phone terminal; Or, PUSH message is pushed to PC end (Personal Computer, personal computer) of targeted customer, shows described PUSH message at the notification area of PC taskbar.
In sum, disclosed in the present embodiment, a kind of PUSH message is to the method for terminal, first determines targeted customer, then obtains the feature of the historical operation behavior comprising targeted customer and object application, determines the first propelling movement application according to feature; And push application from described first the second propelling movement application filtering out and meet presetting rule further.Visible, the second propelling movement finally determined is applied as to determine and pushes object (targeted customer) and the screening that have passed through user characteristics and presetting rule successively, and therefore, the application of propelling movement meets behavior and the hobby of user more, with strong points, accuracy is high.
Further, in the present embodiment, indirectly push second the terminal that application is pushed to targeted customer with the form of PUSH message, PUSH message takes up room little, propelling movement polyvinyl chloride is convenient, and cost is lower, and, push while can realizing multiple application by a PUSH message, efficiency is high.
Embodiment two
With reference to Fig. 2, to show in the embodiment of the present invention two a kind of PUSH message to the flow chart of steps of the method for terminal.In the present embodiment, for perform the method for described propelling movement VAS application-to-terminal service can but be not limited only to be a terminal, or application (as, mobile phone assistance application, wherein, the distribution that described mobile phone assistance application can provide other to apply to user, search, the function such as download), or application distribution platform, or a functional module in putting down or a message push engine are distributed in application.In the present embodiment, a specifically message push engine.
In the present embodiment, described PUSH message comprises to the method for terminal:
Step 202, one or more targeted customer determined by message push engine.
Step 204, message push engine obtains the feature of described one or more targeted customer respectively.
Preferably, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations.Wherein, described historical operation behavior can comprise: down load application, at least one of installing in application, deletion application and browse application.
Step 206, the label information that message push engine is applied according to described object, obtains from application distribution platform side and described object is applied be associated one or more and waited to push and apply.
In the present embodiment, can be got from third party's (e.g., applying distribution platform) by suitable arbitrarily mode and to apply be associated one or more with described object and wait to push and apply.As, described mode suitable arbitrarily can be: content-based Similarity Algorithm obtains one or more the waiting be associated and pushes application from described application distribution platform side.As, when object application is a Chinese chess application, can calculate by content similarities algorithm application such as determining go application, army flag application and flight chess application is apply with described Chinese chess to be associated to wait to push to apply.Preferably, in the present embodiment, can according to the label information of application, being expressed as application with label is the vector of dimension, the vector corresponding by calculating object application and other apply similitude between corresponding vector, acquisition similarity score values.Then, according to similarity score values and then to obtain from other application multiple and described object is applied be associated one or more and waited to push and apply.As, corresponding for the similarity score values of satisfied setting numerical value other is pushed application as waiting of being associated.Wherein, the occurrence of described setting numerical value can be arranged according to actual conditions, and described satisfied setting numerical value can be greater than described setting numerical value or be less than described setting numerical value or equal described setting numerical value.
Wherein, mode can be as follows particularly for one: above-mentioned steps 206 can comprise:
Sub-step 2062, message push engine obtains the label information of described object application, and, multiple label information pushing application to be associated is obtained from described application distribution platform side.
Sub-step 2064, the label information of object application described in message push engine and the described label information pushing application to be associated, correspondence establishment first label vector sum second label vector.
Preferably, described first label that can apply with described object of label vector is set up for dimension; Described second label vector is then set up for dimension with the described label pushing application to be associated.
Sub-step 2066, message push engine calculates the similitude between described first label vector sum second label vector, obtains similarity score values.
In the present embodiment, there is multiple propelling movement application to be associated described application distribution platform side, therefore, to there being multiple second label vector, when calculating, message push engine needs to calculate the similitude between the first label vector and multiple second label vector respectively, and correspondence obtains multiple similarity score values.Wherein, similarity score values can be determined by the COS distance between compute vector.
Sub-step 2068, message push engine is weighted process to described similarity score values, obtains degree of association score value.
In the present embodiment, message push engine can directly using the similarity score values that calculates as degree of association score value; Also aftertreatment can be carried out on the similarity score values basis obtained, using the result after aftertreatment as degree of association score value.Preferably, described aftertreatment can be weighted process to described similarity score values, e.g., can be weighted process by the quality score pushing application corresponding to be associated to described similarity score values.Wherein, described quality score can comprise: determine according at least one in application download, static renewal amount, third party's scoring, characterize described in wait to push the score value of application quality of application.As, before can arranging download rank, the quality score of application correspondence of 3 is followed successively by 5,4,3, that is, download is higher, and waiting described in characterizing that the application quality pushing application is higher, is namely a high quality applications.Here it should be noted that, according to the rank order determination quality score of download, also can determine quality score according to the size of download, e.g., download often increases by 10,000 quality score correspondences and adds 1.
Sub-step 20610, message push engine is determined to wait to push application described in meeting the propelling movement to be associated corresponding to degree of association score value setting score criteria is applied as.
Step 208, according to one or more, message push engine waits that pushing application sets up corresponding one or more recommendation patterns.
In the present embodiment, user historical operation behavior, object application and wait push application three can form a recommendation pattern.
Step 210, message push engine according to setting scoring tactics calculate match with described feature multiple first push and apply.
In the present embodiment, above-mentioned steps 210, specifically comprises:
Sub-step 2102, message push engine calculates the scoring of described recommendation pattern characteristic of correspondence according to described setting scoring tactics.
Preferably, the initial score value that message push engine can be corresponding according to described one or more recommendation patterns of described one or more recommendation pattern and setting, generating recommendations mode matrix; Then, the feature scoring of corresponding recommendation pattern is calculated according to recommended mode matrix.
Wherein, described initial score value is obtained by following steps:
First, message push engine determine under recommendation pattern object application and wait push application between the first related information, and described in wait push application classification information.Wherein, described first related information indicates described object to apply and treats that whether meeting high-quality between propelling movement application is correlated with and/or long-tail obvious characteristic; Whether wait to push application described in the instruction of described classification information is hot topic application on third party's list and/or the system application of end side and/or the installation application of end side.
Then, message push engine, according to described first related information and/or described classification information, is weighted the constant score value correspondence of setting and/or falls power process, obtaining described initial score value.
Alternatively, if described first related information indicates described object to apply and treats that meeting high-quality between propelling movement application is correlated with and/or long-tail obvious characteristic, then, be weighted process to the constant score value correspondence of setting.
Wherein, described object is applied and is treated that whether meeting high-quality between propelling movement application is correlated with and can be determined by aforesaid quality score.When quality score meets setting quality score size, then think that object is applied and treats that meeting high-quality between propelling movement application is correlated with.As, before can arranging download rank, the quality score of application correspondence of 3 is followed successively by 5,4,3; The quality score arranging the application correspondence of download rank the 4th to the 6th is further followed successively by 0.8,0.7,0.6.Now, if setting quality score size is 1, then can thinks that the application of download sequence front 3 is high-quality related application, process is weighted to the constant score value correspondence of setting; The application of download rank the 4th to the 6th is then low quality application, is not weighted process (or, carry out falling power and processing).
Long-tail obvious characteristic refers to the feature of facing specific crowd.As, user is a ballet dancer, and this user has downloaded object application (e.g., QQ music application), now, obtains two application to be recommended according to QQ music application correspondence, application A: KuGoo music application; Application B: ballet dance music is applied.Those skilled in the art should understand, KuGoo music application is applicable to the user recommending the overwhelming majority substantially, and the application of ballet dance music is then only applicable to be pushed to the crowd that fraction has certain feature, e.g., and ballet dancer.Usually, application A is defined as discontented foot length tail obvious characteristic, application B is defined as meeting long-tail obvious characteristic.In the present embodiment, process can be weighted on the constant score value basis being applied in setting meeting long-tail obvious characteristic.
Alternatively another, hot topic application on third party's list and/or the system application of end side and/or the installation application of end side is applied as if wait to push described in the instruction of described classification information, then, power process falls in the constant score value correspondence of message push engine to setting.Wherein, on third party's list hot topic application can but be not limited only to be: as third-party application recommend platform statistics hot topic application.End side system application can but be not limited only to be: the intrinsic application of the system as mobile phone terminal side, e.g., note application, time application etc. that system carries.End side installation application can but be not limited only to be: as, to PC end carry out system refitting time, the office applications such as Word, Excel of Auto-mounting.
Sub-step 2104, treating under the recommendation pattern of corresponding for the scoring of the feature of satisfied setting score value instruction is pushed application and pushes application as described first by message push engine.
Step 212, message push engine from described multiple first push application screen obtain matching with presetting rule second push and apply.
Preferably, in the present embodiment, described step 212, comprising:
Sub-step 2122, message push engine obtains the transfer ratio that described multiple first pushes application respectively.
Preferably, described transfer ratio is the ratio that application pushes number of times and download time.
The screening of sub-step 2124 message push engine obtains transfer ratio and meets the first propelling movement application of setting threshold standard as described second propelling movement application.
Preferably another, in the present embodiment, described step 212, comprising:
Sub-step 2126, message push engine pushes application by described first and mates with the application in the list of black/white list;
Sub-step 2128, message push engine pushes the application application in filtering black list list from described multiple first; And/or, when first pushes the application be applied as in white list list, determine that the first propelling movement is applied as described second and pushes application.
In the present embodiment, the application retained, after the described first application belonged in blacklist list pushed in application being filtered out, directly can be pushed application as second by message push engine.
Another preferably, in the present embodiment, described step 212, comprising:
Sub-step 21210, message push engine pushes screening application from described multiple first and is met the application of long-tail obvious characteristic as the second propelling movement application.
Step 214, message push engine pushes application according to described second and generates list of application; And, generate the URL(uniform resource locator) of the described list of application of instruction.
Preferably, it can be carry out sorting according to the score value size of characteristic of correspondence scoring that second in described list of application pushes application.
Wherein, above-mentioned steps 214, when pushing application generation list of application according to described second, specifically can comprise: according at least one in Apply Names, applying label and download address that described second propelling movement application is corresponding, generate described list of application.
Step 216, message push engine, according to message format corresponding to described message push, generates described PUSH message.
Different terminals is to there being different message mechanisms, and in the present embodiment, message push engine, according to message mechanism corresponding to terminal, generates the message of specific format, can push to make the message of generation.Preferably, propelling movement form can but be not limited only to be play window push and informing propelling movement.As, in android system, the C2DM that Google can be used to provide serves (Google Cloud Messaging, Google's cloud message) carry out the propelling movement (Push) of message, then when generating messages, generate described message according to the message format meeting described C2DM service.
Step 218, the PUSH message carrying described URL(uniform resource locator) is pushed to terminal corresponding to described one or more targeted customer by message push by message push engine.
In actual propelling movement process, the time period of the reception PUSH message that can arrange according to user carries out the propelling movement of described message.Or, the propelling movement of message is carried out according to the time cycle set.Or before propelling movement, detect targeted customer and whether carry label information, the terminal to the targeted customer carrying label information pushes described PUSH message.Wherein, described label information is used to indicate the satisfied propelling movement strategy of described targeted customer.As, when the configuration information of user is for receiving pushed information, then meets and push strategy, then this targeted customer is marked.
Step 220, message push engine responds the trigger request to the URL(uniform resource locator) of carrying in described PUSH message, loads and show second of described PUSH message correspondence instruction to push the Apply Names and/or applying label and/or download address applied.
In sum, disclosed in the present embodiment, a kind of PUSH message is to the method for terminal, first determines targeted customer, then obtains the feature of the historical operation behavior comprising targeted customer and object application, determines the first propelling movement application according to feature; And push application from described first the second propelling movement application filtering out and meet presetting rule further.Preferably, described presetting rule can be transfer ratio rule and/or black and white lists matched rule and/or long-tail obvious characteristic rule.Visible, the second propelling movement finally determined is applied as to determine and pushes object (targeted customer) and the screening that have passed through user characteristics and presetting rule successively, and therefore, the application of propelling movement meets behavior and the hobby of user more, with strong points, accuracy is high.
Further, in the present embodiment, indirectly push second the terminal that application is pushed to targeted customer with the form of PUSH message, PUSH message takes up room little, propelling movement polyvinyl chloride is convenient, and cost is lower, and, push while can realizing multiple application by a PUSH message, efficiency is high.
Embodiment three
Based on above-described embodiment, the present embodiment is described in detail to the realization flow of a kind of PUSH message to the method for terminal by an instantiation (down load application Item1).With reference to Fig. 3, to show in the embodiment of the present invention three a kind of PUSH message to the flow chart of steps of the method for terminal.
In the present embodiment, described PUSH message, to the method for terminal, comprising:
Step 302, message push engine determines that User A is targeted customer.
In the present embodiment, be only carry out exemplary explanation with a targeted customer, in actual applications, targeted customer is generally multiple.
Step 304, message push engine obtains the feature of User A.
According to the historical behavior analysis to User A, find that User A has downloaded application Item1, then can determine that the feature of User A is for (download, Item1), wherein, Item1 can refer to: instruction is applied as the heading message of application Item1.
Step 306, message push engine according to described application Item1 obtain be associated with the described Item1 of application one or more wait to push apply.
Preferably, message push engine first can judge whether the propelling movement for described application Item1 is push first, if so, then performs step 304.If not, then directly can obtain according to the mapping relations stored when pushing first with apply that Item1 is associated wait to push and apply.
In the present embodiment, acquisition treat that propelling movement is applied as: application target1, application target2 and application target3.
Step 308, according to one or more, message push engine waits that pushing application sets up corresponding one or more recommendation patterns.
In the present embodiment, the recommendation pattern that message push engine is set up can comprise:
Recommendation pattern 1:{ (download, Item1), target1};
Recommendation pattern 2:{ (download, Item1), target2};
Recommend mode 3: { (download, Item1), target3}.
Step 310, message push engine calculates the scoring of described recommendation pattern characteristic of correspondence according to described setting scoring tactics.
In the present embodiment, the set of above-mentioned recommendation pattern 1, recommendation pattern 2 and recommendation mode 3 composition constitutes recommendation mode matrix.Wherein, initial score value corresponding to each recommendation pattern is carried in described recommendation mode matrix.Preferably, the acquisition of described initial score value is visible with reference to the description in above-described embodiment two, repeats no more herein.Message push engine, according to initial score value, is recommended pattern 1, recommendation pattern 2 and is recommended mode 3 characteristic of correspondence scoring respectively under calculated recommendation mode matrix.
Step 312, treating under the recommendation pattern of corresponding for the scoring of the feature of satisfied setting score value instruction is pushed application and pushes application as described first by message push engine.
In the present embodiment, if the recommendation pattern 1 calculated, recommendation pattern 2 and recommendation mode 3 respectively characteristic of correspondence scoring are: 8,7,6, and to set score value be 5, then, application target1, application target2 application can be pushed as first together with application target3.
Step 314, the application target1 that message push engine obtains matching with presetting rule from application target1, application target2 and application target3 screening, applies target2.
Such as, target3 is in history propelling movement process in application, altogether pushed 10 times, and is only downloaded once, and transfer ratio is 1/10, lower than setting threshold 0.4; And the conversion ratio of application target1 and application target2 is then all greater than 0.4.Therefore, now will apply target1 and application target2 as the second propelling movement application.
Step 316, the score value size that message push engine is marked according to application target1 and application target2 characteristic of correspondence sorts to application target1 and application target2, and generates the list of application A of correspondence and indicate the uniform resource position mark URL A of described list of application A.
Step 318, message push engine generates the PUSH message A carrying URL A according to Android message push form.
Step 320, PUSH message A is pushed to the mobile phone terminal that User A uses by message push engine, and shows at the informing of mobile phone terminal.
In the present embodiment, check described PUSH message A when user clicks, and when clicking described URL A, message push engine can respond this clicking operation, calls described list of application A, and is shown to user.Preferably, in described list of application A, there is the descriptor introducing application target1 and application target2, and/or the label information of application target1 and application target2, and/or the download address link of application target1 and application target2.
In sum, disclosed in the present embodiment, a kind of PUSH message is to the method for terminal, first determines targeted customer, then obtains the feature of the historical operation behavior comprising targeted customer and object application, determines the first propelling movement application according to feature; And push application from described first the second propelling movement application filtering out and meet presetting rule further.Visible, the second propelling movement finally determined is applied as to determine and pushes object (targeted customer) and the screening that have passed through user characteristics and presetting rule successively, and therefore, the application of propelling movement meets behavior and the hobby of user more, with strong points, accuracy is high.
Further, in the present embodiment, indirectly push second the terminal that application is pushed to targeted customer with the form of PUSH message, PUSH message takes up room little, propelling movement polyvinyl chloride is convenient, and cost is lower, and, push while can realizing multiple application by a PUSH message, efficiency is high.
It should be noted that, for aforesaid embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in specification all belongs to preferred embodiment, and involved action might not be essential to the invention.
Embodiment four
Based on inventive concept same as said method embodiment.With reference to Fig. 4, to show in the embodiment of the present invention four a kind of PUSH message to the structured flowchart of the device of terminal.
In the present embodiment, described PUSH message comprises to the device of terminal:
Determination module 402, for determining one or more targeted customer.
Feature acquisition module 404, for obtaining the feature of described one or more targeted customer respectively.
Wherein, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations.
Computing module 406, for calculate according to setting scoring tactics match with described feature multiple first push and apply.
Screening module 408, for from described multiple first push in application screen obtain matching with presetting rule second push and apply.
Generation module 410, generates list of application for pushing application according to described second; And, generate the URL(uniform resource locator) of the described list of application of instruction.
Pushing module 412, for being pushed to terminal corresponding to described one or more targeted customer by message push by the PUSH message carrying described URL(uniform resource locator).
In sum, disclosed in the present embodiment, a kind of PUSH message is to the device of terminal, first determines targeted customer, then obtains the feature of the historical operation behavior comprising targeted customer and object application, determines the first propelling movement application according to feature; And push application from described first the second propelling movement application filtering out and meet presetting rule further.Visible, the second propelling movement finally determined is applied as to determine and pushes object (targeted customer) and the screening that have passed through user characteristics and presetting rule successively, and therefore, the application of propelling movement meets behavior and the hobby of user more, with strong points, accuracy is high.
Further, in the present embodiment, indirectly push second the terminal that application is pushed to targeted customer with the form of PUSH message, PUSH message takes up room little, propelling movement polyvinyl chloride is convenient, and cost is lower, and, push while can realizing multiple application by a PUSH message, efficiency is high.
Embodiment five
With reference to Fig. 5, to show in the embodiment of the present invention five a kind of PUSH message to the structured flowchart of the device of terminal.
In the present embodiment, described PUSH message comprises to the device of terminal:
Determination module 502, for determining one or more targeted customer.
Feature acquisition module 504, for obtaining the feature of described one or more targeted customer respectively.
Preferably, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations.
Wait to push application acquisition module 506, for the label information applied according to described object, to obtain from application distribution platform side and described object is applied be associated one or more and waited to push and apply.
Recommend Model Establishment module 508, for pushing according to described one or more waiting one or more recommendation patterns that correspondence is set up in application.
Preferably, described recommendation pattern comprises: described historical operation behavior, the application of described object and described waiting push application.
Computing module 510, for calculate according to setting scoring tactics match with described feature multiple first push and apply.
Described computing module 510, comprising:
Feature score calculation module 5102, for calculating the scoring of described recommendation pattern characteristic of correspondence according to described setting scoring tactics.
Preferably, described feature score calculation module 5102, specifically for the initial score value corresponding according to described one or more recommendation patterns of described one or more recommendation pattern and setting, generating recommendations mode matrix; And, the feature scoring of corresponding recommendation pattern is calculated according to recommended mode matrix.
First pushes application determination module 5104, pushes application for treating under the recommendation pattern of corresponding for the scoring of the feature of satisfied setting score value instruction is pushed application as described first.
Screening module 512, for from described multiple first push in application screen obtain matching with presetting rule second push and apply.
One preferably, and described screening module 512, comprising:
Transfer ratio acquisition module 5122, for obtaining the transfer ratio that described multiple first pushes application respectively; Wherein, described transfer ratio is the ratio that application pushes number of times and download time.
First screening module 5124, for screen obtain transfer ratio meet setting threshold standard first push application as described second push application.
Preferably another, described screening module 512, comprising:
Matching module 5126, mates with the application in the list of black/white list for pushing application by described first.
Second screening module 5128, for the application in filtering black list list from described multiple first propelling movement application; And/or, when first pushes the application be applied as in white list list, determine that the first propelling movement is applied as described second and pushes application.
Another preferably, described screening module 512, pushes application specifically for pushing from described multiple first the application that in application, screening is met long-tail obvious characteristic as second.
Generation module 514, generates list of application for pushing application according to described second; And, generate the URL(uniform resource locator) of the described list of application of instruction.
In the present embodiment, second in described list of application pushes application, according to the score value size sequence of characteristic of correspondence scoring.Wherein, described generation module 514, when pushing application generation list of application according to described second, specifically comprises: according at least one in Apply Names, applying label and download address that described second propelling movement application is corresponding, generate described list of application.
Message generating module 516, for according to message format corresponding to described message push, generates described PUSH message.
Pushing module 518, for being pushed to terminal corresponding to described one or more targeted customer by message push by the PUSH message carrying described URL(uniform resource locator).
In the present embodiment, described pushing module 518, specifically for according to setting-up time standard, the terminal to the targeted customer carrying label information pushes described PUSH message.Wherein, described label information is used to indicate the satisfied propelling movement strategy of described targeted customer.
Respond module 520, after by message push the PUSH message carrying described URL(uniform resource locator) being pushed to terminal corresponding to described one or more targeted customer at described pushing module 518, the trigger request of response to the URL(uniform resource locator) of carrying in described PUSH message, loads and shows second of described PUSH message correspondence instruction and push the Apply Names and/or applying label and/or download address applied.
In sum, disclosed in the present embodiment, a kind of PUSH message is to the device of terminal, first determines targeted customer, then obtains the feature of the historical operation behavior comprising targeted customer and object application, determines the first propelling movement application according to feature; And push application from described first the second propelling movement application filtering out and meet presetting rule further.Preferably, described presetting rule can be transfer ratio rule and/or black and white lists matched rule and/or long-tail obvious characteristic rule.Visible, the second propelling movement finally determined is applied as to determine and pushes object (targeted customer) and the screening that have passed through user characteristics and presetting rule successively, and therefore, the application of propelling movement meets behavior and the hobby of user more, with strong points, accuracy is high.
Further, in the present embodiment, indirectly push second the terminal that application is pushed to targeted customer with the form of PUSH message, PUSH message takes up room little, propelling movement polyvinyl chloride is convenient, and cost is lower, and, push while can realizing multiple application by a PUSH message, efficiency is high.
For said apparatus embodiment, due to itself and embodiment of the method basic simlarity, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
Intrinsic not relevant to any certain computer, virtual system or miscellaneous equipment with display at this algorithm provided.Various general-purpose system also can with use based on together with this teaching.According to description above, the structure constructed required by this type systematic is apparent.In addition, the present invention is not also for any certain programmed language.It should be understood that and various programming language can be utilized to realize content of the present invention described here, and the description done language-specific is above to disclose preferred forms of the present invention.
In specification provided herein, describe a large amount of detail.But can understand, embodiments of the invention can be put into practice when not having these details.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand in each inventive aspect one or more, in the description above to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes.But, the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires feature more more than the feature clearly recorded in each claim.Or rather, as claims below reflect, all features of disclosed single embodiment before inventive aspect is to be less than.Therefore, the claims following embodiment are incorporated to this embodiment thus clearly, and wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and adaptively can change the module in the equipment in embodiment and they are arranged in one or more equipment different from this embodiment.Module in embodiment or unit or assembly can be combined into a module or unit or assembly, and multiple submodule or subelement or sub-component can be put them in addition.Except at least some in such feature and/or process or unit be mutually repel except, any combination can be adopted to combine all processes of all features disclosed in this specification (comprising adjoint claim, summary and accompanying drawing) and so disclosed any method or equipment or unit.Unless expressly stated otherwise, each feature disclosed in this specification (comprising adjoint claim, summary and accompanying drawing) can by providing identical, alternative features that is equivalent or similar object replaces.
In addition, those skilled in the art can understand, although embodiments more described herein to comprise in other embodiment some included feature instead of further feature, the combination of the feature of different embodiment means and to be within scope of the present invention and to form different embodiments.Such as, in the following claims, the one of any of embodiment required for protection can use with arbitrary compound mode.
All parts embodiment of the present invention with hardware implementing, or can realize with the software module run on one or more processor, or realizes with their combination.It will be understood by those of skill in the art that the some or all functions that microprocessor or digital signal processor (DSP) can be used in practice to realize according to the some or all parts in the equipment of the propelling movement VAS application-to-terminal service of the embodiment of the present invention.The present invention can also be embodied as part or all equipment for performing method as described herein or device program (such as, computer program and computer program).Realizing program of the present invention and can store on a computer-readable medium like this, or the form of one or more signal can be had.Such signal can be downloaded from internet website and obtain, or provides on carrier signal, or provides with any other form.
The present invention will be described instead of limit the invention to it should be noted above-described embodiment, and those skilled in the art can design alternative embodiment when not departing from the scope of claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and does not arrange element in the claims or step.Word "a" or "an" before being positioned at element is not got rid of and be there is multiple such element.The present invention can by means of including the hardware of some different elements and realizing by means of the computer of suitably programming.In the unit claim listing some devices, several in these devices can be carry out imbody by same hardware branch.Word first, second and third-class use do not represent any order.Can be title by these word explanations.
The invention discloses a kind of A1, a kind of PUSH message to the method for terminal, comprising:
Determine one or more targeted customer;
Obtain the feature of described one or more targeted customer respectively; Wherein, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations;
According to setting scoring tactics calculate match with described feature multiple first push and apply;
From described multiple first push application screen obtain matching with presetting rule second push and apply;
Push application according to described second and generate list of application; And, generate the URL(uniform resource locator) of the described list of application of instruction;
By message push, the PUSH message carrying described URL(uniform resource locator) is pushed to terminal corresponding to described one or more targeted customer.
A2, method as described in A1, described to calculate according to setting scoring tactics match with described feature multiple first push the step applied before, described method also comprises:
According to the label information that described object is applied, to obtain from application distribution platform side and described object is applied be associated one or more and waited to push and apply;
One or more recommendation patterns that correspondence is set up in application are pushed according to described one or more waiting; Wherein, described recommendation pattern comprises: described historical operation behavior, the application of described object and described waiting push application.
A3, method as described in A2, described according to setting scoring tactics calculate match with described feature multiple first push and apply, comprising:
The scoring of described recommendation pattern characteristic of correspondence is calculated according to described setting scoring tactics;
Treating under the recommendation pattern of corresponding for the scoring of the feature of satisfied setting score value instruction is pushed application and pushes application as described first.
A4, method as described in A3, describedly calculate the scoring of described recommendation pattern characteristic of correspondence according to described setting scoring tactics, comprising:
The initial score value corresponding according to described one or more recommendation patterns of described one or more recommendation pattern and setting, generating recommendations mode matrix;
The feature scoring of corresponding recommendation pattern is calculated according to recommended mode matrix.
A5, method as described in A3, second in described list of application pushes application, according to the score value size sequence of characteristic of correspondence scoring.
A6, method as described in A1, described from described multiple first push application screen obtain matching with presetting rule second push and apply, comprising:
Obtain the transfer ratio that described multiple first pushes application respectively; Wherein, described transfer ratio is the ratio that application pushes number of times and download time;
Screening obtains transfer ratio and meets the first propelling movement application of setting threshold standard as described second propelling movement application.
A7, method as described in A1, described from described multiple first push application screen obtain matching with presetting rule second push and apply, comprising:
Push application by described first to mate with the application in the list of black/white list;
Application from described multiple first propelling movement application in filtering black list list; And/or,
When first pushes the application be applied as in white list list, determine that the first propelling movement is applied as described second and pushes application.
A8, method as described in A1, described from described multiple first push application screen obtain matching with presetting rule second push and apply, comprising:
Push screening application from described multiple first and be met the application of long-tail obvious characteristic as the second propelling movement application.
A9, method as described in A1, described by message push the PUSH message carrying described URL(uniform resource locator) is pushed to the step of terminal corresponding to described one or more targeted customer before, described method also comprises:
According to the message format that described message push is corresponding, generate described PUSH message.
A10, method as described in A1, describedly push application according to described second and generate list of application, comprising:
According at least one in Apply Names, applying label and download address that described second propelling movement application is corresponding, generate described list of application.
A11, method as described in A10, described by message push the PUSH message carrying described URL(uniform resource locator) is pushed to the step of terminal corresponding to described one or more targeted customer after, described method also comprises:
The trigger request of response to the URL(uniform resource locator) of carrying in described PUSH message, loads and shows second of described PUSH message correspondence instruction and push the Apply Names and/or applying label and/or download address applied.
A12, method as described in A1, be describedly pushed to terminal corresponding to described one or more targeted customer by message push by the PUSH message carrying described URL(uniform resource locator), comprising:
According to setting-up time standard, the terminal to the targeted customer carrying label information pushes described PUSH message; Wherein, described label information is used to indicate the satisfied propelling movement strategy of described targeted customer.
The invention also discloses B13, a kind of PUSH message to the device of terminal, comprising:
Determination module, for determining one or more targeted customer;
Feature acquisition module, for obtaining the feature of described one or more targeted customer respectively; Wherein, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations;
Computing module, for calculate according to setting scoring tactics match with described feature multiple first push and apply;
Screening module, for from described multiple first push in application screen obtain matching with presetting rule second push and apply;
Generation module, generates list of application for pushing application according to described second; And, generate the URL(uniform resource locator) of the described list of application of instruction;
Pushing module, for being pushed to terminal corresponding to described one or more targeted customer by message push by the PUSH message carrying described URL(uniform resource locator).
B14, device as described in B13, also comprise:
Wait to push application acquisition module, for to calculate according to setting scoring tactics at described computing module match with described feature multiple first push and apply before, according to the label information that described object is applied, to obtain from application distribution platform side and described object is applied be associated one or more and waited to push and apply;
Recommend Model Establishment module, for pushing according to described one or more waiting one or more recommendation patterns that correspondence is set up in application; Wherein, described recommendation pattern comprises: described historical operation behavior, the application of described object and described waiting push application.
B15, device as described in B14, described computing module, comprising:
Feature score calculation module, for calculating the scoring of described recommendation pattern characteristic of correspondence according to described setting scoring tactics;
First pushes application determination module, pushes application for treating under the recommendation pattern of corresponding for the scoring of the feature of satisfied setting score value instruction is pushed application as described first.
B16, device as described in B15,
Described feature score calculation module, specifically for the initial score value corresponding according to described one or more recommendation patterns of described one or more recommendation pattern and setting, generating recommendations mode matrix; And, the feature scoring of corresponding recommendation pattern is calculated according to recommended mode matrix.
B17, device as described in B15, second in described list of application pushes application, according to the score value size sequence of characteristic of correspondence scoring.
B18, device as described in B13, described screening module, comprising:
Transfer ratio acquisition module, for obtaining the transfer ratio that described multiple first pushes application respectively; Wherein, described transfer ratio is the ratio that application pushes number of times and download time;
First screening module, for screen obtain transfer ratio meet setting threshold standard first push application as described second push application.
B19, device as described in B13, described screening module, comprising:
Matching module, mates with the application in the list of black/white list for pushing application by described first;
Second screening module, for the application in filtering black list list from described multiple first propelling movement application; And/or, when first pushes the application be applied as in white list list, determine that the first propelling movement is applied as described second and pushes application.
B20, device as described in B13,
Described screening module, is met the application of long-tail obvious characteristic as the second propelling movement application specifically for pushing screening in application from described multiple first.
B21, device as described in B13, also comprise:
Message generating module, before by message push the PUSH message carrying described URL(uniform resource locator) being pushed to terminal corresponding to described one or more targeted customer at described pushing module, according to the message format that described message push is corresponding, generate described PUSH message.
B22, device as described in B13, described generation module is when pushing application generation list of application according to described second, specifically comprise: according at least one in Apply Names, applying label and download address that described second propelling movement application is corresponding, generate described list of application.
B23, device as described in B22, also comprise:
Respond module, after by message push the PUSH message carrying described URL(uniform resource locator) being pushed to terminal corresponding to described one or more targeted customer at described pushing module, the trigger request of response to the URL(uniform resource locator) of carrying in described PUSH message, loads and shows second of described PUSH message correspondence instruction and push the Apply Names and/or applying label and/or download address applied.
B24, device as described in B13,
Described pushing module, specifically for according to setting-up time standard, the terminal to the targeted customer carrying label information pushes described PUSH message; Wherein, described label information is used to indicate the satisfied propelling movement strategy of described targeted customer.
Claims (10)
1. PUSH message is to a method for terminal, it is characterized in that, comprising:
Determine one or more targeted customer;
Obtain the feature of described one or more targeted customer respectively; Wherein, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations;
According to setting scoring tactics calculate match with described feature multiple first push and apply;
From described multiple first push application screen obtain matching with presetting rule second push and apply;
Push application according to described second and generate list of application; And, generate the URL(uniform resource locator) of the described list of application of instruction;
By message push, the PUSH message carrying described URL(uniform resource locator) is pushed to terminal corresponding to described one or more targeted customer.
2. the method for claim 1, is characterized in that, described according to setting scoring tactics calculate match with described feature multiple first push the step applied before, described method also comprises:
According to the label information that described object is applied, to obtain from application distribution platform side and described object is applied be associated one or more and waited to push and apply;
One or more recommendation patterns that correspondence is set up in application are pushed according to described one or more waiting; Wherein, described recommendation pattern comprises: described historical operation behavior, the application of described object and described waiting push application.
3. method as claimed in claim 2, is characterized in that, described according to setting scoring tactics calculate match with described feature multiple first push and apply, comprising:
The scoring of described recommendation pattern characteristic of correspondence is calculated according to described setting scoring tactics;
Treating under the recommendation pattern of corresponding for the scoring of the feature of satisfied setting score value instruction is pushed application and pushes application as described first.
4. method as claimed in claim 3, is characterized in that, describedly calculates the scoring of described recommendation pattern characteristic of correspondence according to described setting scoring tactics, comprising:
The initial score value corresponding according to described one or more recommendation patterns of described one or more recommendation pattern and setting, generating recommendations mode matrix;
The feature scoring of corresponding recommendation pattern is calculated according to recommended mode matrix.
5. method as claimed in claim 3, is characterized in that, second in described list of application pushes application, according to the score value size sequence of characteristic of correspondence scoring.
6. the method for claim 1, is characterized in that, described from described multiple first push application screen obtain matching with presetting rule second push and apply, comprising:
Obtain the transfer ratio that described multiple first pushes application respectively; Wherein, described transfer ratio is the ratio that application pushes number of times and download time;
Screening obtains transfer ratio and meets the first propelling movement application of setting threshold standard as described second propelling movement application.
7. the method for claim 1, is characterized in that, described from described multiple first push application screen obtain matching with presetting rule second push and apply, comprising:
Push application by described first to mate with the application in the list of black/white list;
Application from described multiple first propelling movement application in filtering black list list; And/or,
When first pushes the application be applied as in white list list, determine that the first propelling movement is applied as described second and pushes application.
8. the method for claim 1, is characterized in that, described from described multiple first push application screen obtain matching with presetting rule second push and apply, comprising:
Push screening application from described multiple first and be met the application of long-tail obvious characteristic as the second propelling movement application.
9. the method for claim 1, is characterized in that, described by message push the PUSH message carrying described URL(uniform resource locator) is pushed to the step of terminal corresponding to described one or more targeted customer before, described method also comprises:
According to the message format that described message push is corresponding, generate described PUSH message.
10. PUSH message is to a device for terminal, it is characterized in that, comprising:
Determination module, for determining one or more targeted customer;
Feature acquisition module, for obtaining the feature of described one or more targeted customer respectively; Wherein, described feature comprises: the object application of historical operation behavior and described historical operation behavior respective operations;
Computing module, for calculate according to setting scoring tactics match with described feature multiple first push and apply;
Screening module, for from described multiple first push in application screen obtain matching with presetting rule second push and apply;
Generation module, generates list of application for pushing application according to described second; And, generate the URL(uniform resource locator) of the described list of application of instruction;
Pushing module, for being pushed to terminal corresponding to described one or more targeted customer by message push by the PUSH message carrying described URL(uniform resource locator).
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