CN110298716A - Information-pushing method and device - Google Patents
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Abstract
The embodiment of the present application discloses information-pushing method and device.One specific embodiment of this method includes: to obtain the current search request of user, and searching request includes the identification information of article to be searched;At least one similar article similar to article to be searched is determined from the similar article set obtained in advance, the identification information of the identification information of the multiple articles of associated storage and similar article similar to each article in similar article set;Based on the similarity between article to be searched and similar article, the similar article of target is determined from similar article, wherein, in the historical behavior record of the similarity and multiple users of similar article and article to be searched, difference at the time of implementing user behavior at the time of same subscriber implements user behavior to similar article and to article to be searched is negatively correlated;The identification information of the similar article of target is pushed to user.The embodiment makes the pushed information pushed to user while guaranteeing precision, also improves the coverage of pushed information.
Description
Technical field
The invention relates to field of computer technology, and in particular to Internet technical field is more particularly, to believed
Cease method for pushing and device.
Background technique
With internet and the high speed development of electric business industry, more and more users' selection is done shopping on the net.With
Family accesses e-commerce website by browser, so that it may easily select article required for oneself.
E-business network standing-meeting recommends article to user in many cases, for example, by the browsing record of user,
Shopping cart record and purchaser record etc. is added to recommend article relevant to the article in above-mentioned record to the user.It is pushed away by article
It recommends, the sales volume of e-commerce website on the one hand can be improved, on the other hand, actively recommending can be to avoid user because of frequently search
The unnecessary searching request searched and generated, mitigates the burden of Website server.
Summary of the invention
The embodiment of the present application proposes a kind of information-pushing method and device.
In a first aspect, the embodiment of the present application provides a kind of information-pushing method, this method comprises: obtaining the current of user
Searching request, searching request include the identification information of article to be searched;Determined from the similar article set obtained in advance with
At least one similar similar article of article to be searched, in similar article set the identification information of the multiple articles of associated storage and
The identification information of similar article similar to each article;Based on the similarity between article to be searched and similar article, from similar
The similar article of target is determined in article, wherein the history row of the similarity and multiple users of similar article and article to be searched
In recording, at the time of implementing user behavior at the time of same subscriber implements user behavior to similar article and to article to be searched
Difference it is negatively correlated;The identification information of the similar article of target is pushed to user.
In some embodiments, after obtaining the current search request of user, from the similar article collection obtained in advance
Before determining at least one similar article similar to article to be searched in conjunction, this method further include: determine article to be searched
Affiliated goods categories;And determined from the similar article set obtained in advance it is similar with article to be searched at least one
Similar article, comprising: determined from the similar article set corresponding with identified goods categories obtained in advance with to
Search at least one similar similar article of article.
In some embodiments, for any article in similar article set, based on following step determination and the object
Similar article as condition: for any user in multiple users, following candidate similar article is executed to the user and obtains behaviour
Make: obtaining the user behavior that the user implements multiple articles in each measurement period in multiple preset measurement periods
Information, the class of operation for the operation that the information of user behavior, which includes user, implements any article and it is corresponding at the time of;Base
In the similar article of user behavior determination candidate corresponding with the article;Based on candidate corresponding with each user in multiple users
Determined at the time of similar article and each user are to each candidate similar object manipulation the similar article of each candidate and the article it
Between similarity;At least one phase similar with the article is determined based on the similarity between the similar article of each candidate and the article
Like article.
In some embodiments, interior user of each measurement period in multiple preset measurement periods is obtained to multiple objects
The information for the user behavior that product are implemented, comprising: obtain in each measurement period, the user is by least one terminal to multiple
The information for the user behavior that article is implemented.
In some embodiments, for any user, determine that candidate corresponding with the user is similar based on following step
Article: for any article, the weight for any operation that the user implements the article is determined;User is real to article institute
The corresponding weight of multiple operations applied it is cumulative with as the corresponding weight of the article;Corresponding weight is greater than default power
The article of weight threshold value is determined as candidate similar article.
In some embodiments, the similarity in similar article set between the similar article of any two with to two objects
The quantity that product implement the similar article of candidate corresponding to the user of user behavior is negatively correlated.
In some embodiments, the similarity in similar article set between the similar article of any two with to two objects
The number of users that product implement user behavior is positively correlated, and implements user's row to each article in two articles respectively
For number of users product it is negatively correlated.
Second aspect, the embodiment of the present application provide a kind of information push-delivery apparatus, which includes: acquiring unit, configuration
Current search for obtaining user is requested, and searching request includes the identification information of article to be searched;First determination unit, configuration
For determining at least one similar article similar to article to be searched, homologue from the similar article set obtained in advance
The identification information of the identification information of the multiple articles of associated storage and similar article similar to each article in product set;Second really
Order member, is configured to determine target phase from similar article based on the similarity between article to be searched and similar article
Like article, wherein in the historical behavior record of the similarity and multiple users of similar article and article to be searched, same subscriber pair
Difference at the time of implementing user behavior at the time of similar article implements user behavior and to article to be searched is negatively correlated;Push is single
Member is configured to push the identification information of the similar article of target to user.
In some embodiments, information push-delivery apparatus further includes third determination unit, and third determination unit is configured to:
It is true from the similar article set obtained in advance in the first determination unit after acquiring unit obtains the current search request of user
Before making at least one similar article similar to article to be searched, goods categories belonging to article to be searched are determined;And
Second determination unit is further configured to: from the similar article set corresponding with identified goods categories obtained in advance
In determine at least one similar article similar to article to be searched.
In some embodiments, information push-delivery apparatus further includes similar article acquiring unit, is configured to for homologue
Any article in product set determines similar article similar to the article based on following step: in multiple users
Any user executes following candidate similar article to the user and obtains operation: obtaining each of multiple preset measurement periods
The information for the user behavior that the user implements multiple articles in measurement period, the information of user behavior includes user to any
The class of operation for the operation that article is implemented and it is corresponding at the time of;Candidate phase corresponding with the article is determined based on user behavior
Like article;It is similar to each candidate based on the similar article of candidate corresponding with each user in multiple users and each user
The similarity between the similar article of each candidate and the article is determined at the time of object manipulation;Based on the similar article of each candidate and the object
Similarity between product determines at least one similar article similar to the article.
In some embodiments, similar article acquiring unit is further configured to: being obtained in each measurement period, the use
The information for the user behavior that multiple articles are implemented by least one terminal in family.
In some embodiments, similar article acquiring unit is further configured to for any user, based on following
The similar article of step determination candidate corresponding with the user: for any article, determine that the user appoints to what the article was implemented
The weight of one operation;The corresponding weight of multiple operations that user implements the article cumulative and as the article pair
The weight answered;The article that corresponding weight is greater than default weight threshold is determined as candidate similar article.
In some embodiments, the similarity in similar article set between the similar article of any two with to two objects
The quantity that product implement the similar article of candidate corresponding to the user of user behavior is negatively correlated.
In some embodiments, the similarity in similar article set between the similar article of any two with to two objects
The number of users that product implement user behavior is positively correlated, and implements user's row to each article in two articles respectively
For number of users product it is negatively correlated.
The third aspect, the embodiment of the present application provide a kind of server, which includes: one or more processors;
Storage device, for storing one or more programs, when said one or multiple programs are held by said one or multiple processors
When row, so that said one or multiple processors realize the method as described in implementation any in first aspect.
Fourth aspect, the embodiment of the present application provide a kind of computer-readable medium, are stored thereon with computer program,
In, the method as described in implementation any in first aspect is realized when which is executed by processor.
Information-pushing method and device provided by the embodiments of the present application, the current search by obtaining user are requested, then
At least one similar article similar to article to be searched is determined from the similar article set obtained in advance, then based on to
The similarity between article and similar article is searched for, the similar article of target, the push of most rear line are determined from similar article
The identification information of the similar article of target.So that the pushed information pushed to user also increases while guaranteeing precision
The coverage of pushed information.
Detailed description of the invention
By reading a detailed description of non-restrictive embodiments in the light of the attached drawings below, the application's is other
Feature, objects and advantages will become more apparent upon:
Fig. 1 is that this application can be applied to exemplary system architecture figures therein;
Fig. 2 is the flow chart according to one embodiment of the information-pushing method of the application;
Fig. 3 is the schematic flow chart for obtaining the similar article in similar set according to the application;
Fig. 4 is the flow chart according to another embodiment of the information-pushing method of the application;
Fig. 5 is the structural schematic diagram according to one embodiment of the information push-delivery apparatus of the application;
Fig. 6 is adapted for the structural schematic diagram for the computer system for realizing the server of the embodiment of the present application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Convenient for description, part relevant to related invention is illustrated only in attached drawing.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 is shown can be using the exemplary system of the embodiment of the information-pushing method or information push-delivery apparatus of the application
System framework 100.
As shown in Figure 1, system architecture 100 may include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 to provide the medium of communication link.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be used terminal device 101,102,103 and be interacted by network 104 with server 105, to receive or send out
Send message etc..Various client applications, such as web browser applications, purchase can be installed on terminal device 101,102,103
Species application, searching class application, instant messaging tools etc..
Terminal device 101,102,103 can be the various electronic equipments with display screen and supported web page browsing, packet
Include but be not limited to smart phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture
Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) it is player, on knee portable
Computer and desktop computer etc..
Server 105 can be to provide the server of various services, such as to showing on terminal device 101,102,103
Class of doing shopping application provides the background server supported.Background server can analyze the data such as the searching request received
Deng processing, and processing result (such as pushed information) is fed back into terminal device.
It should be noted that information-pushing method provided by the embodiment of the present application is generally executed by server 105, accordingly
Ground, information push-delivery apparatus are generally positioned in server 105.
It should be noted that server 105 can be hardware, it is also possible to software.It, can when server 105 is hardware
To be implemented as the distributed server cluster that multiple servers form, individual server also may be implemented into.When server 105 is
When software, multiple softwares or software module (such as providing Distributed Services) may be implemented into, also may be implemented into single
Software or software module.It is not specifically limited herein.
It should be understood that the number of terminal device, network and server in Fig. 1 is only schematical.According to realization need
It wants, can have any number of terminal device, network and server.
With continued reference to Fig. 2, it illustrates the processes 200 according to one embodiment of the information-pushing method of the application.It should
Information-pushing method, comprising the following steps:
Step 201, the current search request of user is obtained, searching request includes the identification information of article to be searched.
In the present embodiment, the executing subject (such as server shown in FIG. 1) of information-pushing method can be by wired
Connection type or radio connection receive the current search of user from user using its terminal for carrying out Item Information browsing
Request.Wherein, above-mentioned searching request includes the identification information of article to be searched.In application scenes, above- mentioned information are pushed away
The executing subject of delivery method can be searched for by wired connection mode or radio connection from Item Information is provided a user
The current search request of user is obtained in the server of service.
In general, user, which can use the shopping class installed in terminal, buys article using by internet.At this moment, user
It can be by inputting the identification information of article to be searched in the search box in shopping class application thus the clothes applied to shopping class
Business device initiates searching request.In the present embodiment, the identification information of above-mentioned article to be searched may include be used to indicate it is to be searched
The full name of article, abbreviation of article to be searched etc..
Step 202, similar at least one phase is determined with article to be searched from the similar article set obtained in advance
Like article, the mark of the identification information of the multiple articles of associated storage and similar article similar to each article in similar article set
Know information.
In the present embodiment, the current search request based on user obtained in step 201, above-mentioned executing subject (such as
Server shown in FIG. 1) similar with article to be searched at least one can be determined from the similar article set obtained in advance
A similar article.
Associated storage has the identification information of multiple articles and similar similar to each article in above-mentioned similar article set
The identification information of article.That is, at least one that each corresponding article has been stored in advance in above-mentioned executing subject is similar
The identification information of article.
In some optional implementations of the present embodiment, for any article in similar article set, homologue
Similar article similar to the article in product set can be obtained based on process 300 shown in Fig. 3:
Step 301, for any user in multiple users, following candidate similar article is executed to the user and obtains behaviour
Make: obtaining the user behavior that the user implements multiple articles in each measurement period in multiple preset measurement periods
Information, the class of operation for the operation that the information of user behavior, which includes user, implements any article and it is corresponding at the time of;Base
In the similar article of user behavior determination candidate corresponding with the article.
In these optional implementations, above-mentioned executing subject can obtain the sea of multiple users from reservations database
Historical internet behavior record is measured, and distinguishes the user behavior note of different user from magnanimity historical internet behavior record
Record.Above-mentioned reservations database can be the database of the historical internet behavior record for storing mass users.
After the user behavior record for obtaining different user, for any one user in multiple users, above-mentioned electricity
Sub- equipment can obtain the user couple in each measurement period in multiple default measurement periods from above-mentioned user behavior record
The information for the user behavior that multiple articles are implemented.Here each measurement period may include predetermined amount of time, and two adjacent
Measurement period may include the duplicate period.Such as it can will be away from the 7th consecutive days of current date to away from current date the 1st
It is divided into 5 measurement periods this period until a consecutive days, each measurement period includes 3 consecutive days, two neighboring statistics
Period may include duplicate 2 consecutive days.Namely { 7,6,5 }, { 6,5,4 }, { 5,4,3 }, { 4,3,2 }, { 3,2,1 }, here
1,2,3,4,5,6,7 be respectively consecutive days with current date apart serial number.
In the present embodiment, the information of user behavior includes the class of operation for the operation that user implements any article
Information and it is corresponding at the time of information.Here, user to the class of operation for the operation that any article is implemented may include with
Lower at least one: the clicking operation to the details page of the article, picture and text in the details page to the article
Clicking operation, the clicking operation to the evaluation of the article, the browse operation of the details page to the article, browsing duration,
Shopping cart operation, concern operation, consulting operation, the operation of details page searched for and browse the article etc. is added.
Above-mentioned executing subject can count in any one measurement period with three consecutive days for a measurement period
The user implements the identification information of the above-mentioned class of operation respectively operated to multiple articles and the user implements each article
At the time of operation of all categories is corresponding.Above-mentioned executing subject can analyze user's row in multiple measurement periods by various methods
For so that it is determined that the similar article of candidate corresponding with the user.
Still optionally further, for any user in multiple users, above-mentioned electronic equipment can be based on following step
The similar article of determination candidate corresponding with the user: firstly, for any article, determine that the user appoints to what the article was implemented
The weight of one operation.Secondly, the corresponding weight of multiple operations that user implements the article cumulative and as this
The corresponding weight of article.Finally, the article that corresponding weight is greater than default weight threshold is determined as candidate similar article.Also
It is to say, for any article, above-mentioned executing subject can determine the power for any one operation that the user implements the article
Weight.Here it is preset that the weight of any one operation can be above-mentioned electronic equipment, can also be above-mentioned executing subject
The corresponding weight of the class of operation counted according to Internet user's behavior record of magnanimity.For example, for any one behaviour
Make classification, in a measurement period, implements the operation of the category and the behaviour that places an order is performed to the article for implementing category operation
The quantity of the user of work with implement the ratio between total quantity of user of the class of operation as the corresponding weight of the class of operation.It is above-mentioned
The corresponding weight of multiple class of operations that electronic equipment can be implemented user to the article cumulative and as the object
The corresponding weight of product.The article that corresponding weight can be greater than default weight threshold by above-mentioned executing subject is determined as candidate homologue
Product.
Still optionally further, the interior user of each measurement period in the multiple preset measurement periods of above-mentioned acquisition is to multiple
The information for the user behavior that article is implemented, comprising: obtain in each measurement period, the user is by least one terminal to more
The information for the user behavior that a article is implemented.That is, above-mentioned electronic equipment, which can count a user, passes through different ends
Hold the information for the operation implemented to multiple articles.Here terminal may include: smart phone, tablet computer, it is on knee just
Take computer and desktop computer etc..
Step 302, based on the similar article of candidate corresponding with each user and each user couple in multiple users
The similarity between the similar article of each candidate and the article is determined at the time of each candidate similar object manipulation.
Here, when same user repeatedly implements the operation of the same category to the similar article of a candidate, can according to
Operation of the current date apart from the recent category is analyzed.
In these optional implementations, for the above-mentioned article, above-mentioned executing subject is to each in multiple users
It is determined at the time of the operation that the similar article of the corresponding candidate of user and each user implement the similar article of each candidate
Similarity between each similar article of candidate and the article.Similarity between the article and similar article is gone through with multiple users'
In history behavior record, implement user behavior at the time of same subscriber implements user behavior to similar article and to article to be searched
The difference at moment is negatively correlated.That is, for article to be searched, the similarity of corresponding similar article and article to be searched with
In the historical behavior record of multiple users, implement to grasp at the time of same subscriber is implemented to operate to similar article and to article to be searched
Difference at the time of work is negatively correlated.
Optionally, the similarity in similar article set between the similar article of any two is implemented with to two articles
The quantity of candidate similar article corresponding to the user of user behavior is negatively correlated.
Still optionally further, the similarity in similar article set between the similar article of any two with to two articles
The number of users for implementing user behavior is positively correlated, and implements user behavior to each article in two articles respectively
Number of users product it is negatively correlated.
As an example, the similarity in above-mentioned similar article set between the similar article of any two can be according to following public affairs
Formula calculates:
Wherein,
Similarity of the R between article A and article B;M is the number of users that user behavior is implemented to article A and article B
Amount, M are the positive integer greater than 1;U is positive integer, and 1≤u≤M;N (A) is the number of users for implementing user behavior to article A, N
(B) number of users to implement user behavior to article B;N (u) is that u-th couple of article A and article B implements user behavior
The similar article of the corresponding candidate of user total quantity;α and β is pre-determined factor;TAIt is that u-th couple of article A and article B are implemented
At the time of the user of user behavior is to the implementation user behavior of article A, TBIt is that u-th couple of article A and article B implement use
At the time of the user of family behavior is to the implementation user behavior of article B.
Step 303, similar with the article at least based on the similarity determination between the similar article of each candidate and the article
One similar article.
In these optional implementations, similarity can be greater than default similarity threshold extremely by above-mentioned executing subject
A few article is as article similar with the article.Alternatively, according to the phase sorted from large to small with the article similarity
Like in article sequence, select serial number be less than predetermined rank order multiple similar articles as article similar with the article.
So, for any article, above-mentioned executing subject can be previously obtained it is similar with the article at least one
The identification information of similar article.
Step 203, based on the similarity between article to be searched and similar article, target phase is determined from similar article
Like article.
In the present embodiment, in the executing subject of information-pushing method can further according to article to be searched to it is each similar
Similarity between article determines the similar article of target from article similar to article to be searched.Above-mentioned executing subject can
With according to the limitation of the quantity of pushed information, selection meets above-mentioned quantity limit from multiple similar articles similar to article to be searched
The similar article of at least one target similar to article to be searched of system.Such as according to similarity sequence from big to small from
The similar article of at least one target is selected in the similar multiple articles of article to be searched.
Step 204, the identification information of the similar article of target is pushed to user.
In the present embodiment, above-mentioned executing subject, can be in user's push while returning to search result to user
State the identification information for the similar article of target that executing subject obtains in step 203.
The method provided by the above embodiment of the application is requested by obtaining the current search of user, is then obtained from preparatory
Similar article set in determine at least one similar article similar to article to be searched, then based on article to be searched with
Similarity between similar article determines that the similar article of target, most rear line push target homologue from similar article
The identification information of product.Since the article in similar article set is counted from the similar article of candidate for respectively corresponding different user
It obtains, so that the pushed information pushed to user also adds the covering of pushed information while guaranteeing precision
Degree.
With further reference to Fig. 4, it illustrates the processes 400 of another embodiment of information-pushing method.Information push
The process 400 of method, comprising the following steps:
Step 401, the current search request of user is obtained, searching request includes the identification information of article to be searched.
Step 402, goods categories belonging to article to be searched are determined.
In the present embodiment, the included article to be searched of the current search request for user, information-pushing method
Executing subject (such as server shown in FIG. 1) can be recorded based on the historical search of the above-mentioned article to be searched of multiple correspondences come really
The affiliated goods categories of fixed above-mentioned article to be searched.Specifically, recorded in being recorded according to historical search to it is above-mentioned to
The ratio for the user that the search result of different goods categories corresponding to search article performs selection operation is currently searched to determine
Goods categories belonging to article to be searched in rope request, such as included to be searched in the current search request of user
Article " apple ", according in the historical search record including above-mentioned " apple ", classification corresponding to article " apple " to be searched can
To include " mobile terminal " and " fruit ".And in historical search record, the corresponding search result of " mobile terminal " classification is held
Gone clicking operation user ratio 60%, then can be belonging to " apple " that will be included in the request of the current search of user
Goods categories be determined as " mobile terminal ".Alternatively, can be according to user's article to be searched indicated in searching request
Classification determines classification belonging to article to be searched.For example, while user inputs " apple " in search column and scans for,
Can specify the corresponding goods categories of article to be searched is fruit.Above-mentioned executing subject can will indicate " apple " in searching request
Goods categories " fruit ", to determine the corresponding goods categories of article to be searched " apple ".
Step 403, determined from the similar article set corresponding with identified goods categories obtained in advance with
At least one similar similar article of article to be searched.
In the present embodiment, above-mentioned executing subject can from obtain in advance with corresponding to classification belonging to article to be searched
Similar article set in determine at least one similar article similar to article to be searched.That is, above-mentioned execution master
The corresponding similar article set of different classes of article can be preset in body.For each classification, above-mentioned execution master
At least one corresponding similar article of each of category article can be obtained in body in advance, and is stored.
Further, for any one article in a goods categories, above-mentioned executing subject can be by walking as follows
The rapid similar article to obtain the article:
Firstly, for any user in multiple users, following candidate similar article is executed to the user and obtains operation: being obtained
Take user's row that the user implements multiple articles in the goods categories in each measurement period in multiple measurement periods
For information;Based on the similar article of user behavior determination candidate corresponding with the article.
Secondly, being grasped based on the similar article of the corresponding candidate of each user in multiple users and to the similar article of each candidate
As at the time of determine similarity between the similar article of each candidate and the article.
Finally, based between the similar article of each candidate and the article similarity determine it is similar with the article at least one
Similar article.
Above-mentioned any one article in a goods categories, the detailed step for obtaining the similar article of the article can
With the related description with reference to process 300 shown in Fig. 3, details are not described herein again.
In these optional implementations, similarity can be greater than default similarity threshold extremely by above-mentioned executing subject
A few article is as at least one similar article similar to the article.Alternatively, according to the article similarity from big to small
In the obtained similar article sequence that sorts, serial number is selected to be less than multiple similar articles of predetermined rank order as similar with the article
At least one similar article.
Step 404, based on the similarity between article to be searched and similar article, target phase is determined from similar article
Like article.
Step 405, the identification information of the similar article of target is pushed to user.
It is worth noting that the similar number of articles of target obtained in from the above is less than and preset pushes to user
Article quantity when, can choose in the article being introduced into article popular under article the same category to be searched and newly and be mended
It fills.In application scenes, can also from multiple classifications relevant to article generic to be searched popular article with
It is newly introduced into article and is supplemented.
Figure 4, it is seen that compared with the corresponding embodiment of Fig. 2, the process of the information-pushing method in the present embodiment
400 highlight the similar article set that corresponding each goods categories are obtained previously according to goods categories, and above-mentioned executing subject can be true
Determine the corresponding goods categories of article to be searched, the similar article of target is determined from the corresponding similar article set of the goods categories
Step, the scheme of the present embodiment description can be further improved the accuracy of pushed information generated as a result,.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of push of information to fill
The one embodiment set, the Installation practice is corresponding with embodiment of the method shown in Fig. 2, which specifically can be applied to respectively
In kind electronic equipment.
As shown in figure 5, the information push-delivery apparatus 500 of the present embodiment include: acquiring unit 501, the first determination unit 502,
Second determination unit 503 and push unit 504.Wherein, acquiring unit 501 are configured to obtain the current search request of user,
Searching request includes the identification information of article to be searched;First determination unit 502 is configured to from the similar article obtained in advance
At least one similar article similar to article to be searched, the multiple articles of associated storage in similar article set are determined in set
Identification information and similar article similar to each article identification information;Second determination unit 503, be configured to based on to
Search for the similarity between article and similar article, the similar article of target determined from similar article, wherein similar article with
In the historical behavior of the similarity of article to be searched and multiple users record, same subscriber implements user behavior to similar article
Moment and difference at the time of implement user behavior to article to be searched are negatively correlated;Push unit 504 is configured to push to user
The identification information of the similar article of target.
In the present embodiment, the acquiring unit 501 of information push-delivery apparatus 500, the first determination unit 502, second determine single
The specific processing of member 503 and push unit 504 and its brought technical effect can be respectively with reference to steps in Fig. 2 corresponding embodiment
201, the related description of step 202, step 203 and step 204, details are not described herein.
In some optional implementations of the present embodiment, information push-delivery apparatus 500 further includes third determination unit (in figure
It is not shown), third determination unit is configured to: after acquiring unit obtains the current search request of user, being determined first
Unit is before determining at least one similar article similar to article to be searched in the similar article set obtained in advance, really
Goods categories belonging to fixed article to be searched;And second determination unit be further configured to: from advance obtain with really
At least one similar article similar to article to be searched is determined in the corresponding similar article set of fixed goods categories.
In some optional implementations of the present embodiment, information push-delivery apparatus 500 further includes similar article acquiring unit
505.Similar article acquiring unit 505 is configured to determine in similar article set any article based on following step
Similar article: firstly, for any user in multiple users, following candidate similar article is executed to the user and obtains behaviour
Make: obtaining the user behavior that the user implements multiple articles in each measurement period in multiple preset measurement periods
Information, the class of operation for the operation that the information of user behavior, which includes user, implements any article and it is corresponding at the time of;Base
In the similar article of user behavior determination candidate corresponding with the article;Secondly, based on corresponding with each user in multiple users
Candidate similar article and each user to each candidate similar object manipulation at the time of determine the similar article of each candidate and this
Similarity between article;Finally, similar to the article based on the similarity determination between the similar article of each candidate and the article
At least one similar article.
In some optional implementations of the present embodiment, similar article acquiring unit 505 is further configured to: being obtained
In each measurement period, the information for the user behavior which implements multiple articles by least one terminal.
In some optional implementations of the present embodiment, similar article acquiring unit 505 be further configured to for
Any user, based on the following similar article of step determination candidate corresponding with the user: for any article, determining the user
To the weight for any operation that the article is implemented;The corresponding weight of multiple operations that user implements the article
It is cumulative with as the corresponding weight of the article;The article that corresponding weight is greater than default weight threshold is determined as candidate homologue
Product.
In some optional implementations of the present embodiment, in similar article set between the similar article of any two
Similarity is negatively correlated to the quantity that two articles are implemented with the similar article of candidate corresponding to the user of user behavior.
In some optional implementations of the present embodiment, in similar article set between the similar article of any two
Similarity is positively correlated with the number of users that two articles are implemented with user behavior, and respectively to each in two articles
The product that a article implements the number of users of user behavior is negatively correlated.
As an example, similar article acquiring unit 505 may be configured to calculate similar article set according to following formula
In the similar article of any two between similarity:
Wherein,
Similarity of the R between article A and article B;M is the number of users that user behavior is implemented to article A and article B
Amount, M are the positive integer greater than 1;U is positive integer, and 1≤u≤M;N (A) is the number of users for implementing user behavior to article A, N
(B) number of users to implement user behavior to article B;N (u) is that u-th couple of article A and article B implements user behavior
The similar article of the corresponding candidate of user total quantity;α and β is pre-determined factor;TAIt is that u-th couple of article A and article B are implemented
At the time of the user of user behavior is to the implementation user behavior of article A, TBIt is that u-th couple of article A and article B implement use
At the time of the user of family behavior is to the implementation user behavior of article B.
Below with reference to Fig. 6, it illustrates the computer systems 600 for the server for being suitable for being used to realize the embodiment of the present application
Structural schematic diagram.Server shown in Fig. 6 is only an example, should not function and use scope band to the embodiment of the present application
Carry out any restrictions.
As shown in fig. 6, computer system 600 includes central processing unit (CPU, Central Processing Unit)
601, it can be according to the program being stored in read-only memory (ROM, Read Only Memory) 602 or from storage section
608 programs being loaded into random access storage device (RAM, Random Access Memory) 603 and execute various appropriate
Movement and processing.In RAM 603, also it is stored with system 600 and operates required various programs and data.CPU 601,ROM
602 and RAM 603 is connected with each other by bus 604.Input/output (I/O, Input/Output) interface 605 is also connected to
Bus 604.
I/O interface 605 is connected to lower component: the importation 606 including keyboard, mouse etc.;It is penetrated including such as cathode
Spool (CRT, Cathode Ray Tube), liquid crystal display (LCD, Liquid Crystal Display) etc. and loudspeaker
Deng output par, c 607;Storage section 608 including hard disk etc.;And including such as LAN (local area network, Local Area
Network) the communications portion 609 of the network interface card of card, modem etc..Communications portion 609 is via such as internet
Network executes communication process.Driver 610 is also connected to I/O interface 605 as needed.Detachable media 611, such as disk,
CD, magneto-optic disk, semiconductor memory etc. are mounted on as needed on driver 610, in order to from the calculating read thereon
Machine program is mounted into storage section 608 as needed.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communications portion 609, and/or from detachable media
611 are mounted.When the computer program is executed by central processing unit (CPU) 601, limited in execution the present processes
Above-mentioned function.It should be noted that computer-readable medium described herein can be computer-readable signal media or
Computer readable storage medium either the two any combination.Computer readable storage medium for example can be --- but
Be not limited to --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.
The more specific example of computer readable storage medium can include but is not limited to: have one or more conducting wires electrical connection,
Portable computer diskette, hard disk, random access storage device (RAM), read-only memory (ROM), erasable type may be programmed read-only deposit
Reservoir (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), light storage device, magnetic memory
Part or above-mentioned any appropriate combination.In this application, computer readable storage medium, which can be, any include or stores
The tangible medium of program, the program can be commanded execution system, device or device use or in connection.And
In the application, computer-readable signal media may include in a base band or the data as the propagation of carrier wave a part are believed
Number, wherein carrying computer-readable program code.The data-signal of this propagation can take various forms, including but not
It is limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer
Any computer-readable medium other than readable storage medium storing program for executing, the computer-readable medium can send, propagate or transmit use
In by the use of instruction execution system, device or device or program in connection.Include on computer-readable medium
Program code can transmit with any suitable medium, including but not limited to: wireless, electric wire, optical cable, RF etc., Huo Zheshang
Any appropriate combination stated.
The calculating of the operation for executing the application can be write with one or more programming languages or combinations thereof
Machine program code, programming language include object oriented program language-such as Java, Smalltalk, C++, also
Including conventional procedural programming language-such as " C " language or similar programming language.Program code can be complete
It executes, partly executed on the user computer on the user computer entirely, being executed as an independent software package, part
Part executes on the remote computer or executes on a remote computer or server completely on the user computer.It is relating to
And in the situation of remote computer, remote computer can pass through the network of any kind --- including local area network (LAN) or extensively
Domain net (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (such as provided using Internet service
Quotient is connected by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the application, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit also can be set in the processor, for example, can be described as: a kind of processor packet
Include acquiring unit, the first determination unit, the second determination unit and push unit.Wherein, the title of these units is in certain situation
Under do not constitute restriction to the unit itself, for example, acquiring unit is also described as, " current search for obtaining user is asked
The unit asked ".
As on the other hand, present invention also provides a kind of computer-readable medium, which be can be
Included in device described in above-described embodiment;It is also possible to individualism, and without in the supplying device.Above-mentioned calculating
Machine readable medium carries one or more program, when said one or multiple programs are executed by the device, so that should
Device: the current search request of user is obtained, searching request includes the identification information of article to be searched;It is similar from what is obtained in advance
At least one similar article similar to article to be searched is determined in article set, associated storage is multiple in similar article set
The identification information of the identification information of article and similar article similar to each article;Based on article to be searched and similar article it
Between similarity, the similar article of target is determined from similar article, wherein the similarity of similar article and article to be searched with
In the historical behavior record of multiple users, at the time of same subscriber is to similar article implementation user behavior and to article reality to be searched
Difference at the time of applying user behavior is negatively correlated;The identification information of the similar article of target is pushed to user.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.Those skilled in the art
Member is it should be appreciated that invention scope involved in the application, however it is not limited to technology made of the specific combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from foregoing invention design, it is carried out by above-mentioned technical characteristic or its equivalent feature
Any combination and the other technical solutions formed.Such as features described above has similar function with (but being not limited to) disclosed herein
Can technical characteristic replaced mutually and the technical solution that is formed.
Claims (16)
1. a kind of information-pushing method, comprising:
The current search request of user is obtained, described search request includes the identification information of article to be searched;
At least one similar article similar to the article to be searched, institute are determined from the similar article set obtained in advance
The mark of the identification information of the multiple articles of associated storage and similar article similar to each article in similar article set is stated to believe
Breath;
Based on the similarity between the article to be searched and the similar article, target phase is determined from the similar article
Like article, wherein in the historical behavior record of the similarity and multiple users of the similar article and the article to be searched, phase
At the time of implementing user behavior at the time of implementing user behavior to the similar article with user and to the article to be searched it
It is poor negatively correlated;
The identification information of the similar article of the target is pushed to the user.
2. according to the method described in claim 1, wherein, after the current search request for obtaining user, it is described from
It is described before determining at least one similar article similar to the article to be searched in the similar article set obtained in advance
Method further include:
Determine goods categories belonging to the article to be searched;And
It is described that at least one homologue similar with the article to be searched is determined from the similar article set obtained in advance
Product, comprising:
It is determined and the object to be searched from the similar article set corresponding with identified goods categories obtained in advance
At least one similar article as condition.
3. according to the method described in claim 1, wherein, for any article in similar article set, based on following step
It is rapid to determine similar article similar to the article:
For any user in multiple users, following candidate similar article is executed to the user and obtains operation: being obtained multiple pre-
If measurement period in each measurement period in the user information of user behavior that multiple articles are implemented, user behavior
The information operation that include user implement any article class of operation and it is corresponding at the time of;It is determined based on user behavior
The similar article of corresponding with article candidate;
Based on the similar article of candidate corresponding with each user in multiple users and to the similar object manipulation of each candidate when
Carve the similarity determined between each similar article of candidate and the article;
At least one similar article similar to the article is determined based on the similarity between the similar article of each candidate and the article.
4. according to the method described in claim 3, wherein, each measurement period obtained in multiple preset measurement periods
The information for the user behavior that the interior user implements multiple articles, comprising:
It obtains in each measurement period, the letter for the user behavior which implements multiple articles by least one terminal
Breath.
5. according to the method described in claim 3, wherein, for any user, being determined and the user couple based on following step
The similar article of candidate answered:
For any article, the weight for any operation that the user implements the article is determined;User is real to article institute
The corresponding weight of multiple operations applied it is cumulative with as the corresponding weight of the article;
The article that the corresponding weight is greater than default weight threshold is determined as candidate similar article.
6. according to the method described in claim 5, wherein, the similarity in similar article set between the similar article of any two
It is negatively correlated to the quantity that two articles are implemented with the similar article of candidate corresponding to the user of user behavior.
7. according to the method described in claim 6, wherein, the similarity in similar article set between the similar article of any two
It is positively correlated with the number of users that two articles are implemented with user behavior, and respectively to each article in two articles
The product for implementing the number of users of user behavior is negatively correlated.
8. a kind of information push-delivery apparatus, comprising:
Acquiring unit is configured to obtain the current search request of user, and described search request includes the mark of article to be searched
Information;
First determination unit is configured to determine from the similar article set obtained in advance similar to the article to be searched
At least one similar article, in the similar article set identification information of the multiple articles of associated storage and with each article phase
As similar article identification information;
Second determination unit, is configured to based on the similarity between the article to be searched and the similar article, from described
The similar article of target is determined in similar article, wherein the similarity of the similar article and the article to be searched with it is multiple
In the historical behavior record of user, at the time of same subscriber is to the similar article implementation user behavior and to the object to be searched
Product implement difference negative correlation at the time of user behavior;
Push unit is configured to push the identification information of the similar article of the target to the user.
9. device according to claim 8, wherein described device further includes third determination unit,
The third determination unit is configured to: after acquiring unit obtains the current search request of user, being determined first
Unit determined from the similar article set obtained in advance at least one similar article similar to the article to be searched it
Before, determine goods categories belonging to the article to be searched;And
Second determination unit is further configured to: corresponding with identified goods categories similar from what is obtained in advance
At least one similar article similar to the article to be searched is determined in article set.
10. device according to claim 8, wherein described device further includes similar article acquiring unit, is configured to pair
Any article in similar article set determines similar article similar to the article based on following step:
For any user in multiple users, following candidate similar article is executed to the user and obtains operation: being obtained multiple pre-
If measurement period in each measurement period in the user information of user behavior that multiple articles are implemented, user behavior
The information operation that include user implement any article class of operation and it is corresponding at the time of;It is determined based on user behavior
The similar article of corresponding with article candidate;
Based on the similar article of candidate corresponding with each user in multiple users and each user to each candidate homologue
Product determine the similarity between the similar article of each candidate and the article at the time of operation;
At least one similar article similar to the article is determined based on the similarity between the similar article of each candidate and the article.
11. device according to claim 10, wherein the similar article acquiring unit is further configured to:
It obtains in each measurement period, the letter for the user behavior which implements multiple articles by least one terminal
Breath.
12. device according to claim 10, wherein the similar article acquiring unit is further configured to for appointing
One user, based on the following similar article of step determination candidate corresponding with the user:
For any article, the weight for any operation that the user implements the article is determined;User is real to article institute
The corresponding weight of multiple operations applied it is cumulative with as the corresponding weight of the article;
The article that the corresponding weight is greater than default weight threshold is determined as candidate similar article.
13. device according to claim 12, wherein similar between the similar article of any two in similar article set
Degree and the quantity negative correlation that two articles are implemented with the similar article of candidate corresponding to the user of user behavior.
14. device according to claim 13, wherein similar between the similar article of any two in similar article set
Degree is positively correlated with the number of users that two articles are implemented with user behavior, and respectively to each object in two articles
The product that product implement the number of users of user behavior is negatively correlated.
15. a kind of electronic equipment, comprising:
One or more processors;
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors
Realize the method as described in claim 1-7.
16. a kind of computer-readable medium, is stored thereon with computer program, wherein the realization when program is executed by processor
Method as described in claim 1-7.
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