CN113536099A - Information pushing method and device - Google Patents
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- CN113536099A CN113536099A CN202010301055.1A CN202010301055A CN113536099A CN 113536099 A CN113536099 A CN 113536099A CN 202010301055 A CN202010301055 A CN 202010301055A CN 113536099 A CN113536099 A CN 113536099A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
Abstract
The invention discloses an information pushing method and device, and relates to the technical field of computers. One embodiment of the method comprises: acquiring historical behavior information of a user; determining a current location of a user; determining a first article corresponding to the current position according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site; when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current position is longer than a first threshold value, pushing information related to the second item to the user. The embodiment is convenient for the user to select through the pushed information, thereby being beneficial to guaranteeing the benefits of the user and improving the user experience.
Description
Technical Field
The invention relates to the technical field of computers, in particular to an information pushing method and device.
Background
With the increasing standard of living and the development of computer technology, consumers can purchase goods from a variety of sources, such as online shopping platforms and offline supermarkets/malls.
The consumer may repeatedly purchase the same item from different channels, for example, after the consumer purchases an item on the e-commerce platform, the consumer may repeatedly purchase the same item from an offline supermarket for a variety of reasons, such as the consumer may not timely receive the item due to logistics delay or forgets to purchase the item. This may result in a loss of user interest, reducing the user experience.
Disclosure of Invention
In view of this, embodiments of the present invention provide an information pushing method and apparatus, which can determine a second item indicated by historical behavior data of a user, and when the item types of a first item and the second item corresponding to a current location where the user is located are the same, push information related to the second item to the user, so that the user knows information of the second item that the user purchases or pays attention to according to the pushed information, thereby avoiding the user from repeatedly purchasing an ordered item, or enabling the user to compare attributes such as prices of the first item and the second item, and facilitating selection by the user. Therefore, the method is beneficial to guaranteeing the benefits of the user and improving the user experience.
To achieve the above object, according to an aspect of an embodiment of the present invention, an information pushing method is provided.
The information pushing method of the embodiment of the invention comprises the following steps: acquiring historical behavior information of a user;
determining a current location of a user;
determining a first article corresponding to the current position according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site;
when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current position is longer than a first threshold value, pushing information related to the second item to the user.
Optionally, the determining, according to a preset map, a first article corresponding to the current location includes:
determining the distance between at least one item site and the current position according to the current position and the position information of the at least one item site in the preset map;
and according to the distance and the information of the items provided by the item stations, taking the items provided by the item stations which are less than a second threshold value from the current position as first items corresponding to the current position.
Optionally, the second item is an item already purchased by a user, and pushing item information related to the second item to the user includes:
pushing the name of the second item to the user;
or pushing the name of the second item and the number of the second item to the user.
Optionally, when the shelf life of the second item is less than a third threshold, pushing the name of the second item to the user;
or pushing the name of the second item and the number of the second item to the user.
Optionally, when the second item is in a non-delivery state, the method further comprises:
and pushing the time to be dispensed of the second item to the user.
Optionally, when the second item is an item not purchased by a user, the pushing item information related to the second item to the user includes:
pushing the name of the second item to the user;
or pushing the name and the price of the second item to the user.
Optionally, the method further comprises:
determining the second article concerned by the user according to the historical behavior information;
determining the first threshold according to the similarity between the item type of the second item concerned by the user and the item type of the first item.
To achieve the above object, according to still another aspect of an embodiment of the present invention, there is provided an information pushing apparatus.
An information push apparatus according to an embodiment of the present invention includes: the system comprises an information acquisition module, an article determination module and a pushing module; wherein the content of the first and second substances,
the information acquisition module is used for acquiring historical behavior information of the user;
the article determining module is used for determining the current position of a user and determining a first article corresponding to the current position according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site;
the pushing module is configured to push information related to the second item to the user when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current location is greater than a first threshold.
Alternatively,
the article determining module is configured to determine a distance between at least one article site and the current location according to the current location and location information of the at least one article site in the preset map; and according to the distance and the information of the items provided by the item stations, taking the items provided by the item stations which are less than a second threshold value from the current position as first items corresponding to the current position.
Alternatively,
and when the second item is an item purchased by the user, the pushing module is used for pushing the name of the second item to the user or pushing the name of the second item and the number of the second item to the user.
To achieve the above object, according to still another aspect of the embodiments of the present invention, there is provided an electronic device for pushing information.
An electronic device for pushing information according to an embodiment of the present invention includes: one or more processors; the storage device is used for storing one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors implement the information pushing method of the embodiment of the invention.
To achieve the above object, according to still another aspect of embodiments of the present invention, there is provided a computer-readable storage medium.
A computer-readable storage medium of an embodiment of the present invention stores thereon a computer program that, when executed by a processor, implements an information push method of an embodiment of the present invention.
One embodiment of the above invention has the following advantages or benefits: the method and the device can determine the second article indicated by the historical behavior data of the user, when the article types of the first article and the second article corresponding to the current position where the user is located are the same, information related to the second article is pushed to the user, the user can know the information of the second article purchased or concerned by the user according to the pushed information, the user is prevented from repeatedly purchasing the ordered articles, or the user can compare the price and other attributes of the first article and the second article, and the user can conveniently select. Therefore, the method is beneficial to guaranteeing the benefits of the user and improving the user experience.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
fig. 1 is a schematic diagram of main steps of an information pushing method according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of the main steps of another information pushing method according to an embodiment of the present invention;
FIG. 3 is a schematic diagram of the main steps of another information pushing method according to the embodiment of the present invention;
FIG. 4 is a schematic diagram of the main modules of an information pushing apparatus according to an embodiment of the present invention;
FIG. 5 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 6 is a schematic block diagram of a computer system suitable for use in implementing a terminal device or server of an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
It should be noted that the embodiments of the present invention and the technical features of the embodiments may be combined with each other without conflict.
Fig. 1 is a schematic diagram of main steps of an information pushing method according to an embodiment of the present invention.
As shown in fig. 1, an information push method according to an embodiment of the present invention mainly includes the following steps:
step S101: and acquiring historical behavior information of the user.
The historical behavior information of the user comprises historical behaviors of clicking, browsing, paying attention, shopping cart adding, ordering and the like of the user history.
Step S102: the current location of the user is determined.
The current position of the user is the real-time position of the user, and can be acquired through a terminal carried by the user and/or a geographic information system. Of course, when the current location of the user is obtained through the terminal carried by the user, the premise is that: the user opens the authority for allowing the information pushing device provided by the embodiment of the invention to acquire the current position of the information pushing device through the terminal.
Step S103: determining a first article corresponding to the current position according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site.
After determining the current location of the user, a first item corresponding to the current location of the user may be determined in conjunction with the preset map. Wherein, this preset map is obtained according to the information of geographic information system and/or map system, and preset map includes: location information of at least one item site, and information of items provided by the item site. For example, the item sites in the preset map may be fresh markets, stores, supermarkets, stores, comprehensive shopping malls, and the like; accordingly, the items provided by the item sites may be the items sold at the respective item sites.
When a first article corresponding to a current position is determined according to a preset map, a distance between at least one article station and the current position can be determined according to the current position and position information of the at least one article station in the preset map, and then the article provided by the article station, which is less than a second threshold value from the current position, is used as the first article corresponding to the current position according to the distance and the information of the article provided by the article station.
For example, when it is determined that the current position of the user corresponds to the position of the supermarket a in the preset map, according to the article sold by the supermarket a recorded in the preset map, it can be determined that the first article corresponding to the current position of the user is the article sold by the supermarket a. For another example, the coordinates of the current location of the user in the preset map are (x, y), the central coordinates of mall B and mall C are (x1, y1) and (x2, y2), respectively, the distances between mall B and mall C and the current location of the user can be calculated according to the coordinates of the current location and the central coordinates of mall B and mall C, respectively, and when the distance is smaller than the second threshold, the items sold in mall B and mall C can be both used as the first item corresponding to the current location of the user.
Step S103: when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current position is longer than a first threshold value, pushing information related to the second item to the user.
For example, when the second item indicated by the historical behavior information of the user is a fresh item, and the current location of the user indicates that the user is in a supermarket selling the fresh item, that is, when the first item corresponding to the current location of the user is also a fresh item, information related to the fresh item may be pushed to the user.
In order to improve the accuracy of information pushing, in an embodiment of the present invention, when the first item and the second item belong to the same item type and the staying time of the user at the current location is greater than a first threshold, information related to the second item is pushed to the user.
The first threshold may be a set value, or may be determined according to the historical behavior information, and then determined according to a similarity between a category of the second item concerned by the user and an item category of the first item.
The first threshold may be preset according to an empirical value, and when the first threshold is set, the first threshold may be made to correspond to the current position, that is, different first thresholds may be set at different positions. For example, the first threshold values corresponding to supermarket a and supermarket B are different first threshold values. The first threshold corresponding to the supermarket a may be an average stay time of a plurality of users in the supermarket a within a certain period of time. When the current position of the user indicates that the user is located in the supermarket a, the information related to the second item is pushed to the user only when the staying time of the user is longer than the average staying time of other users in the supermarket a.
In addition, the second item concerned by the user may be determined according to the historical behavior information of the user, and then the first threshold may be determined according to the similarity between the type of the second item concerned by the user and the type of the first item. For example, if the historical behavior information of user K indicates that user K often browses, collects, and purchases female fashion clothing, it may be determined that the second item of interest to user K is female fashion clothing. Then when user K's current position is for selling the market of women fashion, that is to say when user K's current position corresponds first article is women fashion, the similarity of the kind of first article and the kind of second article is higher, can set up less first threshold value for this user K this moment, thereby be convenient for in time to this user propelling movement and the relevant information of the article of user's concern, and then be convenient for the user combine the information of propelling movement and the information of the first article that the market demonstrates, make more suitable own selection, in order to ensure user interest, improve user experience.
The similarity between the article type of the first article and the article type of the second article can be determined through a DSSM-LSTM algorithm or a doc2vec algorithm. For example, text representing the types of the articles can be determined from the names of the first article and the second article, and then the similarity between the type of the first article and the type of the second article can be determined by using the DSSM-LSTM algorithm or the doc2vec algorithm according to the determined text representing the types of the articles.
In the embodiment of the invention, information can be further pushed for the user according to different states of the first article indicated by the user historical behavior information, so that the user experience is further improved.
In one embodiment of the present invention, when the second item is an item already purchased by a user, the name of the second item may be pushed to the user; or pushing the name of the second item and the number of the second item to the user.
Particularly when the shelf life of a second item ordered by the user is less than a third threshold, in order to avoid waste caused by repeated purchase of the user, the name of the second item can be pushed to the user; or pushing the name of the second item and the number of the second item to the user.
For example, when the second item is a fresh item ordered by the user, because the quality guarantee period of the fresh item is short, in order to avoid waste, when the current position of the user is a supermarket or a vegetable market selling the fresh item, that is, when the first item corresponding to the current position of the user is the fresh item, the name of the fresh item can be pushed to the user, the name and the number of the fresh item can also be pushed to the user at the same time, so as to remind the user that the user has purchased the item, and avoid repeated ordering caused by forgetting the ordered item or shopping impulse and the like, thereby avoiding waste of the item and/or the property, ensuring the benefit of the user, and improving the user experience.
Furthermore, if the purchased article is in a non-delivery state, the time to be delivered of the second article can be pushed to the user, that is, the expected delivery time of the second article is pushed to the user, so that the user can selectively consume according to the time to be delivered of the purchased article, and the user experience is further improved.
In another embodiment of the present invention, when the second item is an item not purchased by the user, the name of the second item may be pushed by the user; or pushing the name of the second item and the price information of the second item to the user.
For example, when the second item is a fashionable dress which is collected and purchased but not purchased by the user, and when the current position of the user is a market selling the fashionable dress, that is, when the first item corresponding to the current position of the user is the fashionable dress, the identification information of the second item which is collected and purchased can be pushed to the user to prompt that the e-commerce platform on the user line also sells the same kind of items, so that the user can compare the e-commerce platform on the user line with the goods sold in the market off the line, and the user can conveniently select the goods more reasonably. Furthermore, the name of the second article and the price of the second article can be simultaneously pushed to the user, so that the user can directly compare the prices according to the pushing information, and the user can conveniently and quickly select the second article.
In addition, when the current location of the user corresponds to an item site providing a plurality of items, for example, when the current location of the user corresponds to a general shopping mall, a first item corresponding to the current location corresponds to a plurality of item categories, at this time, the item category of one or more second items most concerned by the user may be determined according to the historical behavior information of the user, and then the item information (such as name and price, etc.) of the one or more second items most concerned by the user may be pushed to the user.
The following describes in detail the information push method provided by the embodiment of the present invention, taking the fresh goods purchased by the user as the second goods indicated by the historical behavior information of the user and the fashion goods not purchased by the user as examples.
As shown in fig. 2, when a user purchases a fresh product, the information pushing method provided by the embodiment of the present invention may include the following steps:
step S201: and determining that the articles purchased by the user comprise fresh articles according to the historical behavior information of the user.
Step S202: determining the current position of a user, and determining that the article corresponding to the current position is a fresh article.
For example, if the current location of the user is a supermarket or a dish market selling fresh goods, it indicates that the goods corresponding to the current location are fresh goods.
Step S203: when the stay time of the user at the current position is longer than a first threshold value, pushing the name, the quantity and the time to be dispensed of the fresh goods purchased by the user to the user.
It is understood that the information pushing mode can be various, for example, the information pushing can be realized by a terminal pushing message, a short message and/or a telephone, etc.
As shown in fig. 3, when the user pays attention to the fashion item but does not purchase the fashion item, the information pushing method provided by the embodiment of the present invention may include the following steps:
step S301: and determining the articles concerned by the user as fashion articles according to the historical behavior information of the user.
Step S302: determining the current position of a user, and determining that the article corresponding to the current position is a fashion article.
For example, when the current position of the user is a mall of fashion items, it is described that the item corresponding to the current position is a fashion item.
Step S303: and when the stay time of the user at the current position is longer than a first threshold value, pushing the name and the price of the fashion item concerned by the user to the user.
It is understood that the information pushing mode can be various, for example, the information pushing can be realized by a terminal pushing message, a short message and/or a telephone, etc.
According to the information pushing method provided by the embodiment of the invention, the second item indicated by the historical behavior data of the user is determined, and when the item types of the first item and the second item corresponding to the current position of the user are the same, the information related to the second item is pushed to the user, so that the user knows the information of the second item purchased or concerned by the user according to the pushed information, the user is prevented from repeatedly purchasing the ordered items, or the user can compare the price and other attributes of the first item and the second item, and the user can conveniently select. Therefore, the method is beneficial to guaranteeing the benefits of the user and improving the user experience.
Fig. 4 is a schematic diagram of main blocks of an information pushing apparatus according to an embodiment of the present invention.
As shown in fig. 4, the information pushing apparatus 400 according to the embodiment of the present invention includes: an information acquisition module 401, an item determination module 402 and a push module 403; wherein the content of the first and second substances,
the information obtaining module 401 is configured to obtain historical behavior information of a user;
the item determining module 402 is configured to determine a current location of a user, and determine a first item corresponding to the current location according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site;
the pushing module 403 is configured to, when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current location is greater than a first threshold, push information related to the second item to the user.
In an embodiment of the present invention, the item determining module 402 is configured to determine a distance between at least one item site and the current location according to the current location and location information of the at least one item site in the preset map; and according to the distance and the information of the items provided by the item stations, taking the items provided by the item stations which are less than a second threshold value from the current position as first items corresponding to the current position.
In an embodiment of the present invention, when the second item is an item already purchased by a user, the pushing module 403 is configured to push a name of the second item to the user, or push identification information of the second item and a number of the second item to the user.
In an embodiment of the present invention, the pushing module 403 is configured to determine the second item focused by the user according to the historical behavior information; determining the first threshold according to the similarity between the item type of the second item concerned by the user and the item type of the first item.
In an embodiment of the present invention, the pushing module 403 is configured to push the name of the second item to the user when the shelf life of the second item is less than a third threshold; or pushing the name of the second item and the number of the second item to the user.
In an embodiment of the present invention, the pushing module 403 is configured to push the time to be dispensed of the second item to the user when the second item is in the undelivered state.
In an embodiment of the present invention, when the second item is an item that is not purchased by a user, the pushing module 403 is configured to push a name of the second item to the user; or pushing the name of the second item and the price information of the second item to the user.
According to the information pushing device provided by the embodiment of the invention, the second article indicated by the historical behavior data of the user is determined, and when the article types of the first article and the second article corresponding to the current position where the user is located are the same, the information related to the second article is pushed to the user, so that the user knows the information of the second article purchased or concerned by the user according to the pushed information, the user is prevented from repeatedly purchasing the ordered articles, or the user can compare the price and other attributes of the first article and the second article, and the user can conveniently select. Therefore, the method is beneficial to guaranteeing the benefits of the user and improving the user experience.
Fig. 5 shows an exemplary system architecture 500 of an information pushing method or an information pushing apparatus to which an embodiment of the present invention can be applied.
As shown in fig. 5, the system architecture 500 may include terminal devices 501, 502, 503, a network 504, and a server 505. The network 504 serves to provide a medium for communication links between the terminal devices 501, 502, 503 and the server 505. Network 504 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
The user may use the terminal devices 501, 502, 503 to interact with a server 505 over a network 504 to receive or send messages or the like. The terminal devices 501, 502, 503 may have various communication client applications installed thereon, such as a shopping application, a web browser application, a search application, an instant messaging tool, a mailbox client, social platform software, and the like.
The terminal devices 501, 502, 503 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 505 may be a server that provides various services, such as a background management server that supports shopping websites browsed by users using the terminal devices 501, 502, 503. The background management server may analyze and perform other processing on the received data such as the product information query request, and feed back a processing result (e.g., target push information and product information) to the terminal device.
It should be noted that the information pushing method provided by the embodiment of the present invention is generally executed by the server 505, and accordingly, the information pushing apparatus is generally disposed in the server 505.
It should be understood that the number of terminal devices, networks, and servers in fig. 5 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 6, a block diagram of a computer system 600 suitable for use with a terminal device implementing an embodiment of the invention is shown. The terminal device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 6, the computer system 600 includes a Central Processing Unit (CPU)601 that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage section 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the system 600 are also stored. The CPU 601, ROM 602, and RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
The following components are connected to the I/O interface 605: an input portion 606 including a keyboard, a mouse, and the like; an output portion 607 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 608 including a hard disk and the like; and a communication section 609 including a network interface card such as a LAN card, a modem, or the like. The communication section 609 performs communication processing via a network such as the internet. The driver 610 is also connected to the I/O interface 605 as needed. A removable medium 611 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 610 as necessary, so that a computer program read out therefrom is mounted in the storage section 608 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network through the communication section 609, and/or installed from the removable medium 611. The computer program performs the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 601.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes an information acquisition module, an item determination module, and a push module. The names of these modules do not constitute a limitation to the module itself in some cases, and for example, the information acquisition module may also be described as a "module that acquires historical behavior information of a user".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise: acquiring historical behavior information of a user; determining a current location of a user; determining a first article corresponding to the current position according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site; when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current position is longer than a first threshold value, pushing information related to the second item to the user.
According to the technical scheme of the embodiment of the invention, the second item indicated by the historical behavior data of the user is determined, and when the item types of the first item and the second item corresponding to the current position where the user is located are the same, the information related to the second item is pushed to the user, so that the user knows the information of the second item purchased or concerned by the user according to the pushed information, the user is prevented from repeatedly purchasing the ordered item, or the user can compare the price attributes of the first item and the second item, and the user can conveniently select the item. Therefore, the method is beneficial to guaranteeing the benefits of the user and improving the user experience.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (12)
1. An information pushing method, comprising:
acquiring historical behavior information of a user;
determining a current location of a user;
determining a first article corresponding to the current position according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site;
when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current position is longer than a first threshold value, pushing information related to the second item to the user.
2. The method of claim 1, wherein determining the first item corresponding to the current location according to a preset map comprises:
determining the distance between at least one item site and the current position according to the current position and the position information of the at least one item site in the preset map;
and according to the distance and the information of the items provided by the item stations, taking the items provided by the item stations which are less than a second threshold value from the current position as first items corresponding to the current position.
3. The method of claim 1, wherein the second item is an item purchased by a user, and pushing item information related to the second item to the user comprises:
pushing the name of the second item to the user;
or pushing the name of the second item and the number of the second item to the user.
4. The method of claim 3,
when the shelf life of the second item is smaller than a third threshold value, pushing the name of the second item to the user;
or pushing the name of the second item and the number of the second item to the user.
5. The method of claim 4, further comprising, when the second item is in an undelivered state:
and pushing the time to be dispensed of the second item to the user.
6. The method of claim 1, wherein when the second item is an item not purchased by a user, the pushing item information related to the second item to the user comprises:
pushing the name of the second item to the user;
or pushing the name and the price of the second item to the user.
7. The method of claim 1, further comprising:
determining the second article concerned by the user according to the historical behavior information;
determining the first threshold according to the similarity between the item type of the second item concerned by the user and the item type of the first item.
8. An information pushing apparatus, comprising: the system comprises an information acquisition module, an article determination module and a pushing module; wherein the content of the first and second substances,
the information acquisition module is used for acquiring historical behavior information of the user;
the article determining module is used for determining the current position of a user and determining a first article corresponding to the current position according to a preset map; wherein the preset map includes: location information of at least one item site, and information of items provided by the item site;
the pushing module is configured to push information related to the second item to the user when the first item and the second item indicated by the historical behavior information belong to the same item type and the stay time of the user at the current location is greater than a first threshold.
9. The apparatus of claim 8,
the article determining module is configured to determine a distance between at least one article site and the current location according to the current location and location information of the at least one article site in the preset map; and according to the distance and the information of the items provided by the item stations, taking the items provided by the item stations which are less than a second threshold value from the current position as first items corresponding to the current position.
10. The apparatus of claim 8,
and when the second item is an item purchased by the user, the pushing module is used for pushing the name of the second item to the user or pushing the name of the second item and the number of the second item to the user.
11. An electronic device for pushing information, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
12. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-7.
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