CN104113828A - Accurate push apparatus and accurate push method - Google Patents
Accurate push apparatus and accurate push method Download PDFInfo
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- CN104113828A CN104113828A CN201310136987.5A CN201310136987A CN104113828A CN 104113828 A CN104113828 A CN 104113828A CN 201310136987 A CN201310136987 A CN 201310136987A CN 104113828 A CN104113828 A CN 104113828A
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Abstract
The invention discloses an accurate push apparatus and an accurate push method. The apparatus comprises: a user inquiry module for inquiring user identification information, such as IMSI, MSISDN, at a push module or the accurate push apparatus according to the IP address of a user; and a push inquiry module for inquiring accurate push related information, such as user category, user hobbies and interests, etc., according to the identifier of the user after the user inquiry module inquires the user identification information. Through the apparatus and method of the invention, the problems that accurate push cannot be performed according to detailed feature information of the user in related technologies can be realized, the push accuracy and efficiency can be improved, and the user experience on push can be enhanced.
Description
Technical field
The present invention relates to advertisement field and the communications field, in particular to accurate pushing equipment and accurate method for pushing.
Background technology
Development along with mobile wireless technology, higher access bandwidth, better QoS safeguards technique is greatly improved mobile Packet Service experience, thereby has promoted mobile Internet high speed development, current domestic mobile operator builds ripe commercial 3G network, and 4G network is also in planning construction.The main flow that has become new purchase terminal from user's side angle degree intelligent terminal, the proportion of intelligent terminal in the online terminal of network is also more and more higher.In the situation that technical network terminal develops on a large scale, user can access very easily use the Internet in on-fixed access situation, and passage no longer becomes problem, and on intelligent terminal, various APP application present explosion type development.
Intelligent terminal has three large operating systems, is respectively iOS, Android, Windows8, wherein Android is the highest Mobile operating system of Vehicles Collected from Market occupancy, and main flow APP need to develop corresponding version for different operating system, but APP function is basic identical.Except APP STORE down load application corresponding to iOS system, some need to be charged, Android and Windows8 down load application are free of charge substantially.Here just there is the problem of a business model, vast APP relies on free mode to promote, by bright spot function and free trial, attract a large amount of customers, after having attracted huge customers, rely on advertisement to obtain income, APP advertisement be current main be also most important income source.
The advertisement form of mobile APP application comprises: advertisement bar, pop-up advertisement, full frame/half screen advertisement, integration wall, recommendation list.Numerous APP developer and advertisement business are also being considered other advertisement form.But have a contradiction here, the existence of advertisement and more frequency can affect user's experience, and the angle of experiencing from user reduces even filtering advertisements and can cause affecting current APP business environment.
Current APP advertisement is carried out indiscriminate advertisement pushing to user substantially, and all users see identical ad content, and wherein a large amount of propelling movements belongs to invalid propelling movement, and the target of advertisement pushing does not have corresponding demand at all.Advertiser better pushes effect in order to reach channel, tend to the more propelling movement of high frequency time, and in order to obtain larger income, also tend to insert more advertisement in APP for APP developer, so increased too more invalid propelling movement, invalid propelling movement has like this consumed customer flow, worsen user's experience, also tied up more wireless network resource simultaneously.If so there is a kind of technology can improve advertisement pushing efficiency, to user, Virtual network operator, APP developer, advertisement agency, can there is the situation of win-win in advertiser.
The pushing efficiency that improves advertisement namely precisely pushes, according to the hobby of user's the analysis user of behavioral data widely, potential demand etc., when pushing only by corresponding interest user or the potential user of the information pushings such as advertisement.Advertisement industry wishes to improve the efficiency pushing always, such as current position-based information is carried out advertisement, such as the positional information according to user pushes reward voucher etc., but also more limited to the lifting of efficiency, only have user is analyzed just and the most effectively pushed.
Analysis for user behavior data has several modes:
1) based on user terminal, collect data analysis.User's positional information was once closely recorded in apple application, but by user, was found afterwards, and apple has been corrected this behavior.Recording user behavioural information relates to user's privacy, so must just may carry out in the situation that user agrees to, intelligent operating system needs user's trust as bottom software, have again apple precedent simultaneously, so operating system generally can not be carried out this category information, does not collect and analyzes.Outside operating system, on intelligent terminal, also can run APP software, but be difficult to imagination user oneself, download the information of an application collection analysis oneself and agree to report to third party.
2) common carrier, the actual all information of user of grasping of common carrier, comprises the time, position, application contents etc., are behavior rules of grasp user that can be practical according to these information, and extrapolate hobby.
3) Internet service business, has had some practices at present, and while being purchased thing such as electricity, meeting is browsed according to user or consumption is recommended the interested commodity of some users' possibilities.But this mode has great limitation, and Internet service is independent of one another, and service provider can only the information based in self field excavate, analysis for user is also imperfect, such as electric business and do not know user's mechanics, temporal regularity, internet browsing interest etc.
By the analysis of the mode of user behavior analysis is seen, the information that common carrier is grasped is the most comprehensive, relatively easily easily carries out.But the fact is the information of grasping based on operator at present carries out user behavior analysis and supports accurate advertisement substantially there is no expansion.Here there are some technical problems:
1) common carrier is grasped user basic information, business information, the user characteristics of these information is Subscriber Numbers, comprises IMSI number, and MSISDN carries out user's portrait after to user behavior analysis also take IMSI or Mobile Subscriber International ISDN Number and carry out search index as feature field.
2) iOS, Android, the APP advertising flow of Windows8 tri-type systematics is that APP application is directly carried out alternately with advertisement agency's platform, APP obtains ad content to APP platform while activating.Flow process is IP-based alternately, and flow process is the mutual realization with advertisement agency based on APP application, does not carry effective user totem information.
3) in operator, carry out user behavior analysis and grasp after user's portrait, advertisement agency need to carry out can finding when accurate advertisement pushes that both systems cannot dock, the user that advertisement agency does not grasp effective user's beacon information (as IMSI, MSISDN) Lai Gen operator draws a portrait data system docks.
Summary of the invention
During the advertisement of APP application activating, to pushing platform, carry user's beacon information, such as IP address, push platform and using IP address as user ID, inquire about precisely propelling movement relevant information.
By push platform or precisely pushing equipment according to IP address information inquiry to user profile, such as IMSI, MSISDN, then according to IMSI, MSISDN information inquiry precisely pushes relevant information.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, and schematic description and description of the present invention is used for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings: Fig. 1 pushes flow process according to the APP of correlation technique, the module map that Fig. 2 is accurate pushing equipment, Fig. 3,4, the 5 APP propelling movement flow processs that be this patent.
Fig. 1 is that the APP of current correlation technique pushes flow process
1) general all by embedding in APP, the code module of ad-agency realizes in APP advertisement pushing, different advertisement agencies provides different incision code modules for different Mobile operating systems, and APP developer is on stream to ad-agency application the relevant agential code module of embedding.The APP having developed is distributed to user installation application.User, use the code module embedding in APP process automatically to move, code module is set up contact with the propelling movement platform of ad-agency automatically, downloads corresponding advertisement content, and carries out advertising display at APP.
2) push platform and receive after the request of embedded code in APP, carry out respective handling and send response, response may comprise corresponding ad content, shows plan etc.
Fig. 2 is the module map of accurate pushing equipment
1) precisely pushing equipment comprises user's enquiry module, according to User IP information inquiry user totem information, and as IMSI, MSISDN.Wherein user's enquiry module is indispensable module.
2) precisely pushing equipment comprises propelling movement enquiry module, and according to user totem information, as IMSI, MSISDN inquiry pushes relevant information, such as user related information, and class of subscriber, user interest hobby, customer location etc.Pushing enquiry module is optional module.
Fig. 3, Fig. 4, the different implementations that Fig. 5 is accurate method for pushing
Fig. 3 pushes the repertoire that platform is realized accurate pushing equipment
1) user uses the code module embedding in APP process automatically to move, and code module is set up contact with the propelling movement platform of ad-agency automatically, and request corresponding contents, carries the IP address of user in network in request.
2) pushing platform receives after the propelling movement request of embedded code in APP, push platform and inquire about this IP address and user profile (such as MSISDN, IMSI etc.) association such as, can inquire about according to the canned data of self, also can be to the mapping relations of other equipment queries IP address and user profile.
3) push platform and precisely push relevant information according to user ID (MSISDN, IMSI) inquiry, inquiry can be inquired about according to the canned data of self, also can, to other equipment queries, carry out respective handling after inquiry.
4) push after platform is received response and carry out respective handling, and transmission pushes content to APP terminal.
Fig. 4 pushes user's enquiry module function that platform is realized accurate pushing equipment, and precisely pushing equipment is realized accurate pushing module function
1) user uses the code module embedding in APP process automatically to move, and code module is set up contact with the propelling movement platform of ad-agency automatically, and request corresponding contents, carries the IP address of user in network in request.
2) push the function that platform is received the accurate pushing equipment of operating part after the propelling movement request of embedded code in APP, push platform and inquire about this IP address and user profile (such as MSISDN, IMSI etc.) association such as, can inquire about according to the canned data of self, also can be to the mapping relations of other equipment queries IP address and user profile.
3) push platform and send to accurate propelling movement platform the request that precisely pushes, carry user totem information, as IMSI, MSISDN.
4) precisely push the accurate propelling movement relevant information of the platform request of receiving this user profile of rear inquiry (such as MSISDN, IMSI etc.), precisely pushing platform can inquire about according to the canned data of self, also can be to other equipment queries.
5) precisely push platform and send to pushing platform the response message precisely pushing.
6) push after platform is received response and carry out respective handling, and transmission pushes content to APP terminal.
Fig. 5 pushes the function that platform is not realized accurate pushing equipment
1) user uses the code module embedding in APP process automatically to move, and code module is set up contact with the propelling movement platform of ad-agency automatically, and request corresponding contents, carries the IP address of user in network in request.
2) push platform and receive after the propelling movement request of embedded code in APP, to accurate pushing equipment, send the request that precisely pushes, carry IP address information.
3) after the accurate pushing equipment request of receiving, inquire about this IP address and user profile (such as MSISDN, IMSI etc.) association such as, precisely pushing equipment can be inquired about according to the canned data of self, also can be to the mapping relations of other equipment queries IP address and user profile.
4) precisely pushing equipment precisely pushes relevant information according to user ID (MSISDN, IMSI) inquiry, and inquiry can be inquired about according to the canned data of self, also can, to other equipment queries, carry out respective handling after inquiry.
5) precisely pushing equipment sends to pushing platform the response message precisely pushing.
6) push after platform is received response and carry out respective handling, and transmission pushes content to APP terminal.
Embodiment
Hereinafter with reference to accompanying drawing, also describe the present invention in detail in conjunction with the embodiments.It should be noted that, in the situation that not conflicting, embodiment and the feature in embodiment in the application can combine mutually.
The embodiment of the present invention provides a kind of accurate pushing equipment and accurate method for pushing.First, precisely pushing equipment can be the propelling movement platform of current APP advertising service end, can be also newly-built accurate propelling movement platform.Precisely pushing equipment is in APP client or when pushing platform request and precisely pushing, and according to IP address searching user's information, and then inquiry precisely pushes relevant information.Below by embodiment, describe in detail.
Fig. 2 is according to the structured flowchart of the accurate pushing equipment of the embodiment of the present invention, and as shown in Figure 2, this equipment comprises user's enquiry module and pushes enquiry module, below this structure is specifically introduced.
User's enquiry module, for carry User IP information when APP client-requested pushed information, when propelling movement platform self is carried out accurate pushing equipment function or is inquired about accurate pushed information to accurate pushing equipment, user's enquiry module that precisely push function comprises is according to User IP information inquiry user totem information, as IMSI, MSISDN.Inquiry can be inquired about or inquire about to other equipment according to self record data message.
Push enquiry module, for inquiring after user totem information at user's enquiry module, according to user totem information inquiry, precisely push relevant information.
Pass through above-described embodiment, when APP carries out propelling movement, follow to inquire accurate pushed information and carry out precisely according to the IP address information of terminal to push, help to have improved APP and push accuracy and overall system efficiency, and strengthen customer service and experience by reducing invalid propelling movement.
Fig. 3 is according to the flow chart of the accurate method for pushing of the embodiment of the present invention, and as shown in Figure 3, the method comprises the following steps (step 301-step 304):
Step 301, APP needs to detect current network insertion condition before being applied in operation advertisement merge module, mobile network's access if (such as: 3G network, 4G network etc.) time, obtain the IP address of user's network allocation, and pass to propelling movement merge module by accessing detection and IP address information.If detecting and push merge module, APP possesses same detectability, the network allocation IP address that also can obtain user by propelling movement merge module.
The request of propelling movement has two kinds of form notices to push platform: A) only when user accesses for mobile network, carry IP address information, during non-moving access, do not carry.Whether B) by message parameter, carry out identifying user is that mobile network accesses, and when mobile network accesses, carry IP address information.
Step 302, pushes after platform is received request and judges, if user is not mobile network, does not access, and carries out with processing in the past, if user is for mobile network's access, carries out the relevant treatment precisely pushing.Push platform according to user's IP address lookup Subscriber Number, push database or picture operator equipment query that platform can be inquired about self, the Subscriber Number of inquiry is IMSI or MSISD.May there is the preposition flow processs such as other authentication managements in inquiry, this patent is only paid close attention to the processing that accurate propelling movement is relevant.
According to IP address lookup user profile.Here need carrier network to inquire about according to IP address assignment record before the networking situation of self, may retain system by the Internet daily record, or fire compartment wall, GGSN, PDN-GW etc.By inquiry, can obtain user ID identity information, such as MSISDN, IMSI etc.Can be that operator's equipment provides query interface by IP address assignment information reporting to pushing platform or operation equipment.
Step 303, pushes platform and inquires after Subscriber Number, inquires about accurate pushed information, according to Subscriber Number, inquires about, and pushes database or picture operator equipment query that platform can be inquired about self.May there is the preposition flow processs such as other authentication managements in inquiry, this patent is only paid close attention to the processing that accurate propelling movement is relevant.
The information precisely pushing may have polytype: A) user behavior analysis integral result (such as complete user's portrait); B) in request setting-up time sheet, the increment of user behavior analysis changes (such as the portrait in user two weeks changes); C) concrete propelling movement content.
For A, category-B mode, pushes the concrete outcome of the user behavior analysis of platform request, and decides the execution of propelling movement in its sole discretion.For C class mode, need to push platform in advance by the delivery of content of current propelling movement to operator's equipment, by operator's platform, all pushed information are classified, and draw a portrait and determine particular content that user is pushed according to user.
The address that operator's equipment here is just described for flow process, actual capabilities are individual equipment or platform, or the function in the common complete cost flow of a plurality of device combinations.
Step 304, pushes platform and carries out respective handling according to accurate pushed information, and send response to APP client.
Fig. 4 is according to the flow chart of the accurate method for pushing of the embodiment of the present invention, and as shown in Figure 4, the method comprises the following steps (step 401-step 406):
Step 401, APP needs to detect current network insertion condition before being applied in operation advertisement merge module, mobile network's access if (such as: 3G network, 4G network etc.) time, obtain the IP address of user's network allocation, and pass to propelling movement merge module by accessing detection and IP address information.If detecting and push merge module, APP possesses same detectability, the network allocation IP address that also can obtain user by propelling movement merge module.
The request of propelling movement has two kinds of form notices to push platform: A) only when user accesses for mobile network, carry IP address information, during non-moving access, do not carry.Whether B) by message parameter, carry out identifying user is that mobile network accesses, and when mobile network accesses, carry IP address information.
Step 402, pushes after platform is received request and judges, if user is not mobile network, does not access, and carries out with processing in the past, if user is for mobile network's access, carries out the relevant treatment precisely pushing.Push platform according to user's IP address lookup Subscriber Number, push database or picture operator equipment query that platform can be inquired about self, the Subscriber Number of inquiry is IMSI or MSISDN.May there is the preposition flow processs such as other authentication managements in inquiry, this patent is only paid close attention to the processing that accurate propelling movement is relevant.
According to IP address lookup user profile.Here need carrier network to inquire about according to IP address assignment record before the networking situation of self, may retain system by the Internet daily record, or fire compartment wall, GGSN, PDN-GW etc.By inquiry, can obtain user ID identity information, such as MSISDN, IMSI etc.Can be that operator's equipment provides query interface by IP address assignment information reporting to pushing platform or operation equipment.
Step 403, pushes platform and inquires after Subscriber Number, to accurate pushing equipment, sends the request that precisely pushes, and carries Subscriber Number, is IMSI or MSISDN.
Step 404, precisely pushing equipment is received after message, according to Subscriber Number, inquires about, precisely pushing equipment can be inquired about database or the picture operator equipment query of self.May there is the preposition flow processs such as other authentication managements in inquiry, this patent is only paid close attention to the processing that accurate propelling movement is relevant.
The information precisely pushing may have polytype: A) user behavior analysis integral result (such as complete user's portrait); B) in request setting-up time sheet, the increment of user behavior analysis changes (such as the portrait in user two weeks changes); C) concrete propelling movement content.
For A, category-B mode, the accurate concrete outcome of the user behavior analysis of pushing equipment request, and decide the execution of propelling movement in its sole discretion.For C class mode, need accurate pushing equipment in advance by the delivery of content of current propelling movement to operator's equipment, by operator's platform, all pushed information are classified, and draw a portrait and determine particular content that user is pushed according to user.
The address that operator's equipment here is just described for flow process, actual capabilities are individual equipment or platform, or the function in the common complete cost flow of a plurality of device combinations.
Step 405, precisely pushing equipment sends accurate pushed information to pushing platform.
Step 406, pushes platform and carries out respective handling according to accurate pushed information, and send response to APP client.
Fig. 5 is according to the flow chart of the accurate method for pushing of the embodiment of the present invention, and as shown in Figure 4, the method comprises the following steps (step 501-step 506):
Step 501, APP needs to detect current network insertion condition before being applied in operation advertisement merge module, mobile network's access if (such as: 3G network, 4G network etc.) time, obtain the IP address of user's network allocation, and pass to propelling movement merge module by accessing detection and IP address information.If detecting and push merge module, APP possesses same detectability, the network allocation IP address that also can obtain user by propelling movement merge module.
The request of propelling movement has two kinds of form notices to push platform: A) only when user accesses for mobile network, carry IP address information, during non-moving access, do not carry.Whether B) by message parameter, carry out identifying user is that mobile network accesses, and when mobile network accesses, carry IP address information.
Step 502, pushes after platform is received request and judges, if user is not mobile network, does not access, and carries out with processing in the past, if user is for mobile network's access, carries out the relevant treatment precisely pushing.Push platform and send to accurate pushing equipment the request that precisely pushes, carry IP address information.
Step 503, precisely pushing equipment is received after message, and according to user's IP address lookup Subscriber Number, precisely pushing equipment can be inquired about database or the picture operator equipment query of self, and the Subscriber Number of inquiry is IMSI or MSISDN.May there is the preposition flow processs such as other authentication managements in inquiry, this patent is only paid close attention to the processing that accurate propelling movement is relevant.
According to IP address lookup user profile.Here need carrier network to inquire about according to IP address assignment record before the networking situation of self, may retain system by the Internet daily record, or fire compartment wall, GGSN, PDN-GW etc.By inquiry, can obtain user ID identity information, such as MSISDN, IMSI etc.Can be that operator's equipment provides query interface by IP address assignment information reporting to accurate pushing equipment or operation equipment.
Precisely pushing equipment inquires after Subscriber Number, according to Subscriber Number, inquires about accurate pushed information, and precisely pushing equipment can be inquired about database or the picture operator equipment query of self.May there is the preposition flow processs such as other authentication managements in inquiry, this patent is only paid close attention to the processing that accurate propelling movement is relevant.
The information precisely pushing may have polytype: A) user behavior analysis integral result (such as complete user's portrait); B) in request setting-up time sheet, the increment of user behavior analysis changes (such as the portrait in user two weeks changes); C) concrete propelling movement content.
For A, category-B mode, the accurate concrete outcome of the user behavior analysis of pushing equipment request, and decide the execution of propelling movement in its sole discretion.For C class mode, need to push accurate pushing equipment in advance by the delivery of content of current propelling movement to operator's equipment, by operator's platform, all pushed information are classified, and draw a portrait and determine particular content that user is pushed according to user.
The address that operator's equipment here is just described for flow process, actual capabilities are individual equipment or platform, or the function in the common complete cost flow of a plurality of device combinations.
Step 505, precisely pushing equipment sends accurate pushed information to pushing platform.
Step 506, pushes platform and carries out respective handling according to accurate pushed information, and send response to APP client.
As can be seen from the above description, the present invention compared with prior art, can carry out the inquiry of user ID or by IP address, to accurate pushing equipment, carry out the inquiry of user ID at propelling movement platform self, and can inquire about accurate pushed information according to user ID, help to submit propelling movement accuracy.
Obviously, those skilled in the art should be understood that, above-mentioned each module of the present invention or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on the network that a plurality of calculation elements form, alternatively, they can be realized with the executable program code of calculation element, thereby, they can be stored in storage device and be carried out by calculation element, and in some cases, can carry out shown or described step with the order being different from herein, or they are made into respectively to each functional module, or a plurality of modules in them or step are made into individual module to be realized.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (10)
1. an accurate pushing equipment, is characterized in that, comprising:
User's enquiry module, inquires Subscriber Number for push platform before propelling movement according to APP carry information, to can inquire about other information according to Subscriber Number.
Push enquiry module, for inquiring about and pushing relevant information according to Subscriber Number.
2. accurate pushing equipment according to claim 1, is characterized in that, described user's enquiry module comprises:
Query unit, for when detecting user in mobile network's access and carrying IP address, according to IP address lookup user number information.
3. accurate pushing equipment according to claim 1, is characterized in that, the access server that described accurate pushing equipment is APP developer, the push server of ad-agency, or the server in operator's net.
4. the method precisely pushing, is characterized in that, comprising:
When mobile APP sets up contact with propelling movement platform, to pushing platform, send propelling movement request, push platform and carry out the information inquiry precisely pushing, or propelling movement platform carries out the information inquiry precisely pushing to accurate pushing equipment.Wherein pushing platform or precisely pushing platform is the equipment described in claims 1 to 3 any one.
5. method according to claim 4, is characterized in that, precisely pushing equipment helps to push the inquiry that platform carries out accurate pushed information, and the method for telling also comprises:
Described APP client sends the first propelling movement request message to pushing platform, carries IP address information in message.
Described propelling movement platform sends and pushes response message to APP client.
6. method according to claim 5, is characterized in that, pushes platform and carries out user profile inquiry, according to IP address inquiring user number.
Push platform and inquire about accurate pushed information according to Subscriber Number.
7. method according to claim 5, is characterized in that, pushes platform and carries out user profile inquiry, according to IP address inquiring user number.
Push platform and send and precisely push request message to accurate pushing equipment, inquire about accurate pushed information.
Precisely pushing equipment returns to accurate pushed information after processing.
8. method according to claim 7, is characterized in that, precisely push in request message and carry Subscriber Number, and may be IMSI, MSISDN.
9. method according to claim 5, is characterized in that, pushes platform and sends and precisely push request message to accurate pushing equipment, inquires about accurate pushed information.
Precisely pushing equipment returns to accurate pushed information after processing.
10. method according to claim 9, is characterized in that, precisely push in request message and carry user profile, and may be IP address.
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| CN201310136987.5A CN104113828A (en) | 2013-04-19 | 2013-04-19 | Accurate push apparatus and accurate push method |
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| CN109981706A (en) * | 2017-12-28 | 2019-07-05 | 南昌弘为企业管理有限公司 | The accurate method for pushing of promotion message and system |
| WO2021159393A1 (en) * | 2020-02-13 | 2021-08-19 | 深圳市欢太科技有限公司 | Information pushing method and apparatus, and server and storage medium |
| CN115004672A (en) * | 2020-02-13 | 2022-09-02 | 深圳市欢太科技有限公司 | Information pushing method and device, server and storage medium |
| CN115004672B (en) * | 2020-02-13 | 2024-04-05 | 深圳市欢太科技有限公司 | Information pushing method, device, server and storage medium |
| CN113795020A (en) * | 2021-08-18 | 2021-12-14 | 北京佰才邦技术股份有限公司 | User characteristic determination method and system and electronic equipment |
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