CN108307233B - Audience statistical method, statistical system and intelligent audience terminal - Google Patents
Audience statistical method, statistical system and intelligent audience terminal Download PDFInfo
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- CN108307233B CN108307233B CN201711447759.4A CN201711447759A CN108307233B CN 108307233 B CN108307233 B CN 108307233B CN 201711447759 A CN201711447759 A CN 201711447759A CN 108307233 B CN108307233 B CN 108307233B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/426—Internal components of the client ; Characteristics thereof
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/43615—Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video stream to a specific local network, e.g. a Bluetooth® network
- H04N21/43637—Adapting the video stream to a specific local network, e.g. a Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
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Abstract
The invention discloses a statistical method, a statistical system and an intelligent viewing terminal for viewing users, wherein the statistical method comprises the following steps: acquiring terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal to obtain a first mobile phone terminal information set; acquiring the signal intensity of wireless network signals of each mobile phone terminal in a first mobile phone terminal information set; screening out terminal information of the mobile phone terminal with the signal intensity of the wireless network signal larger than a preset threshold value from the first mobile phone terminal information set to form a second mobile phone terminal information set; and determining the number of the audience according to the second mobile phone terminal information set. The technical scheme of the invention can accurately identify the number of people of the audience in front of the intelligent audience terminal based on the local area network, and compared with the existing technical scheme of identifying the number of people through a camera, the method has the advantages of simpler identification process, lower requirement on equipment and suitability for sampling samples with large magnitude order.
Description
Technical Field
The invention relates to the field of intelligent data, in particular to a viewing user statistical method, a statistical system and an intelligent viewing terminal.
Background
The traditional program audience rating is usually determined by adopting a certain quantitative sample and installing a special device, the device can report the program content watched by the user on the internet, statistics is carried out according to the content reported by the device, and then a program audience rating based on a small sample is calculated, if more accurate audience rating statistics is needed, such as: increasing the number of samples, determines how many users watching the program before each viewing terminal have.
In the prior art, when counting the number of viewers watching a program in front of a viewing terminal (such as a television and a set-top box), the number of viewers is often counted by acquiring an image in front of the viewing terminal through a camera and then recognizing the number of faces in the image. However, in practical applications, it is found that most of existing viewing terminals do not include a camera, so that it is difficult to collect a large number of samples, and the final statistical result is inaccurate.
Disclosure of Invention
The invention aims to at least solve one of the technical problems in the prior art, and provides a statistical method for audience users, which comprises the following steps:
the step of acquiring the mobile phone terminal information set specifically includes:
acquiring terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal to obtain a first mobile phone terminal information set;
acquiring the signal intensity of wireless network signals of each mobile phone terminal in the first mobile phone terminal information set;
screening out terminal information of the mobile phone terminal with the signal intensity of the wireless network signal larger than a preset threshold value from the first mobile phone terminal information set to form a second mobile phone terminal information set;
the method comprises the following steps of: and determining the number of the audience users according to the second mobile phone terminal information set.
Optionally, the step of determining the number of viewing users according to the second mobile phone terminal information set includes:
and counting the number of the terminal information in one second mobile phone terminal information set obtained by the step of obtaining the mobile phone terminal information set at the last time, wherein the counting result is used as the number of the watching users who watch the program before the intelligent watching terminal.
Optionally, the step of determining the number of viewing users according to the second mobile phone terminal information set includes:
a plurality of second mobile phone terminal information sets obtained by the step of obtaining the mobile phone terminal information sets at intervals of a preset period in a program playing time period are merged to obtain a third mobile phone terminal information set;
and counting the number of the terminal information in the third mobile phone terminal information set, wherein the counting result is used as the number of the audience users who watch the program before the intelligent audience terminal in the program playing time period.
Optionally, the step of acquiring terminal information of each mobile phone terminal in the same local area network as the intelligent viewing terminal includes:
acquiring terminal information of each terminal device in the same local area network with the intelligent viewing terminal, and generating a first device information set;
intercepting wireless network signals sent by all surrounding terminal equipment at the position of the intelligent viewing terminal, extracting corresponding equipment information from a data packet corresponding to the wireless network signals, and generating a second equipment information set;
taking an intersection of the first equipment information set and the second equipment information set to obtain a third equipment information set;
and screening out terminal information of which the terminal equipment is a mobile phone terminal from the third equipment information set, wherein the terminal information of all mobile phone terminals screened out from the third equipment information set forms the first mobile phone terminal information set.
Optionally, the step of intercepting the wireless network signal sent by each terminal device around the location of the intelligent viewing terminal further includes:
acquiring the signal intensity of wireless network signals sent by each terminal device, and generating a corresponding relation table of the terminal information and the signal intensity;
the step of obtaining the signal strength of the wireless network signal of each mobile phone terminal in the first mobile phone terminal information set includes:
and inquiring the signal intensity corresponding to the terminal information of each mobile phone terminal in the first mobile phone terminal information set from the corresponding relation table.
Optionally, the terminal information includes: the MAC address.
Optionally, the step of screening out the terminal information of which the terminal device is a mobile phone terminal from the third device information set includes:
comparing the first 3 bytes of the MAC address of each terminal device in the third device information set with a preset corresponding table of the MAC address field of the mobile phone manufacturer;
and if the first 3 bytes of the MAC address of the terminal equipment are in the MAC address field of the mobile phone manufacturer recorded in the MAC address field corresponding table of the mobile phone manufacturer, judging that the terminal equipment is the mobile phone terminal, and screening the terminal information of the mobile phone terminal from the third equipment information set.
In order to achieve the above object, the present invention further provides a viewer statistical system, comprising: the system comprises a mobile phone terminal information acquisition module and a viewing people number determination module;
the mobile phone terminal information acquisition module comprises:
the first acquisition submodule is used for acquiring terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal to obtain a first mobile phone terminal information set;
the second obtaining submodule is used for obtaining the signal intensity of the wireless network signal of each mobile phone terminal in the first mobile phone terminal information set;
the screening submodule is used for screening the terminal information of the mobile phone terminal of which the signal intensity of the wireless network signal is greater than a preset threshold value from the first mobile phone terminal information set so as to form a second mobile phone terminal information set;
the audience number determining module is used for determining the number of audience users according to the second mobile phone terminal information set acquired by the mobile phone terminal information acquiring module.
Optionally, the audience size determining module includes:
and the current people counting submodule is used for counting the number of the terminal information in the second mobile phone terminal information set obtained by the step of obtaining the mobile phone terminal information set at the last time, and the counting result is used as the number of the watching users who watch the program before the intelligent watching terminal.
Optionally, the audience size determining module includes:
the set processing submodule is used for merging a plurality of second mobile phone terminal information sets obtained by the step of obtaining the mobile phone terminal information sets every other preset period in a program playing time period so as to obtain a third mobile phone terminal information set;
and the total number counting submodule is used for counting the number of the terminal information in the third mobile phone terminal information set, and the counting result is used as the total number of the audience users who watch the program before the intelligent audience terminal in the program playing time period.
Optionally, the first obtaining sub-module includes:
the first acquisition unit is used for acquiring terminal information of each terminal device in the same local area network with the intelligent viewing terminal and generating a first device information set;
the second acquisition unit is used for intercepting wireless network signals sent by all surrounding terminal equipment at the position of the intelligent viewing terminal, extracting corresponding equipment information from a data packet corresponding to the wireless network signals and generating a second equipment information set;
the set processing unit is used for acquiring the intersection of the first equipment information set and the second equipment information set to obtain a third equipment information set;
and the screening unit is used for screening the terminal information of which the terminal equipment is the mobile phone terminal from the third equipment information set, wherein the terminal information of all the mobile phone terminals screened from the third equipment information set forms the first mobile phone terminal information set.
Optionally, the second obtaining unit is further configured to obtain signal strength of a wireless network signal sent by each terminal device while intercepting the wireless network signal sent by each terminal device around the intelligent viewing terminal, and generate a correspondence table between the terminal information and the signal strength;
the second acquisition sub-module includes:
and the query unit is used for querying the signal intensity corresponding to the terminal information of each mobile phone terminal in the first mobile phone terminal information set from the corresponding relation table.
Optionally, the terminal information includes: the MAC address.
Optionally, the screening unit comprises:
a comparison subunit, configured to compare the first 3 bytes of the MAC address of each terminal device in the third device information set with a preset mobile phone vendor MAC address segment correspondence table;
and the screening subunit is used for judging that the terminal equipment is the mobile phone terminal if the first 3 bytes of the MAC address of the terminal equipment are in the MAC address field of the mobile phone manufacturer recorded in the MAC address field corresponding table of the mobile phone manufacturer, and screening the terminal information of the mobile phone terminal from the third equipment information set.
In order to achieve the above object, the present invention further provides an intelligent viewing terminal, including: such as the viewer demographic system described above.
Optionally, the intelligent viewing terminal includes: smart televisions or smart set-top boxes.
The invention has the following beneficial effects:
the invention provides a statistical method, a statistical system and an intelligent viewing terminal for viewing users, wherein the statistical method comprises the following steps: the step of acquiring the mobile phone terminal information set specifically includes: acquiring terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal to obtain a first mobile phone terminal information set; acquiring the signal intensity of wireless network signals of each mobile phone terminal in a first mobile phone terminal information set; screening out terminal information of the mobile phone terminal with the signal intensity of the wireless network signal larger than a preset threshold value from the first mobile phone terminal information set to form a second mobile phone terminal information set; the method comprises the following steps of: and determining the number of the audience according to the second mobile phone terminal information set. The technical scheme of the invention can accurately identify the number of the audience users in front of the intelligent audience terminal based on the local area network. Compared with the existing technical scheme of identifying the number of people through the camera, the method is simpler in identification process, lower in requirement on equipment and suitable for sampling samples with large orders of magnitude.
In addition, because the terminal information of the mobile phone terminal is often bound with the identity information of the user, the technical scheme of the invention not only can determine the number of people watching the user, but also can determine which people the watching user is specifically according to the terminal information of the mobile phone terminal in the second mobile phone terminal information set, thereby being beneficial to analyzing the watching conditions of people with different attributes in the follow-up process.
Drawings
Fig. 1 is a flowchart of a statistical method for viewing users according to an embodiment of the present invention;
fig. 2 is a flowchart of a statistical method for viewing users according to a second embodiment of the present invention;
fig. 3 is a flowchart of a statistical method for viewing users according to a third embodiment of the present invention;
fig. 4 is a block diagram of a viewing user statistic system according to a fourth embodiment of the present invention.
Detailed Description
In order to make those skilled in the art better understand the technical solution of the present invention, a statistical method, a statistical system and an intelligent viewing terminal for viewing users provided by the present invention are described in detail below with reference to the accompanying drawings.
Fig. 1 is a flowchart of a statistical method for viewing users according to an embodiment of the present invention, and as shown in fig. 1, the statistical method for viewing users includes:
and step S1, acquiring the mobile phone terminal information set.
Wherein, step S1 specifically includes:
step S101, terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal is obtained, and a first mobile phone terminal information set is obtained.
In the invention, taking a home local area network as an example, assuming that one mobile phone terminal corresponds to one family member and the family member carries the mobile phone terminal with the family member, the total number of people in the current family can be obtained by acquiring the terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal.
And S102, acquiring the signal intensity of the wireless network signal of each mobile phone terminal in the first mobile phone terminal information set.
The method comprises the steps of obtaining the signal Strength (RSSI for short) of a wireless network signal of each mobile phone terminal at the intelligent viewing terminal, wherein the signal Strength can reflect the space environment between the mobile phone terminals to a certain extent, and the space environment condition can also reflect whether a corresponding user watches the intelligent viewing terminal to a certain extent.
Specifically, when the strength of the signal received by the intelligent viewing terminal is weak, it may be indicated that the mobile phone terminal is far away from the intelligent viewing terminal or an insulator (e.g., a wall) exists between the mobile phone terminal and the intelligent viewing terminal, and at this time, it may be considered that the family member corresponding to the mobile phone terminal does not view the intelligent viewing terminal; when the signal strength received by the intelligent viewing terminal is strong, the mobile phone terminal is close to the intelligent viewing terminal and no insulator exists between the mobile phone terminal and the intelligent viewing terminal, and at the moment, the family member corresponding to the mobile phone terminal can be considered to be watching the intelligent viewing terminal.
And step S103, screening the terminal information of the mobile phone terminal with the signal intensity of the wireless network signal larger than a preset threshold value from the first mobile phone terminal information set to form a second mobile phone terminal information set.
Specifically, for each mobile phone terminal in a first mobile phone terminal information set, judging whether the signal intensity of a wireless network signal of the mobile phone terminal is greater than a preset threshold value; and if the signal intensity of the wireless network signal of the mobile phone terminal is judged to be greater than the preset threshold value, screening the terminal information of the mobile phone terminal from the first mobile phone terminal information set (namely screening the terminal information of the mobile phone terminal with stronger signal intensity). And after the signal intensity of all the mobile phone terminals in the first mobile phone terminal information set is judged, screening all the terminal information of the mobile phone terminals from the first mobile phone terminal information set to form a second mobile phone terminal information set.
In this case, the number of terminal information of the mobile phone terminal included in the second mobile phone terminal information set may reflect the number of viewing users to some extent.
And step S2, acquiring the number of the viewers.
Wherein, step S2 specifically includes:
and step S201, determining the number of the audience according to the second mobile phone terminal information set.
In the invention, the number of people of the viewing user in front of the intelligent viewing terminal can be accurately identified based on the local area network. Compared with the existing technical scheme of identifying the number of people through the camera, the method is simpler in identification process, lower in requirement on equipment and suitable for sampling samples with large orders of magnitude.
In addition, because the terminal information of the mobile phone terminal is often bound with the identity information of the user, the technical scheme of the invention not only can determine the number of people watching the user, but also can determine which people the watching user is specifically according to the terminal information of the mobile phone terminal in the second mobile phone terminal information set, thereby being beneficial to analyzing the watching conditions of people with different attributes in the follow-up process.
Fig. 2 is a flowchart of a viewing user statistical method according to a second embodiment of the present invention, as shown in fig. 2, the viewing user statistical method is used for counting the number of viewing users who are currently located in front of an intelligent viewing terminal and watch programs, and the viewing user statistical method includes:
step S1011, acquiring terminal information of each terminal device in the same local area network as the intelligent viewing terminal, and generating a first device information set.
It should be noted that the term "terminal device" in the present invention refers to a device that can be connected to a router through the wired/wireless connection, such as a smart television, a smart set-top box, a computer, a tablet, a mobile phone terminal, a smart audio, a smart refrigerator, and the like, and all terminal devices connected to the same router are connected to form a lan. In this embodiment, a local area network in a home scenario is taken as an example.
In the present invention, optionally, the terminal information of each terminal device in the local area network is acquired by using an intelligent viewing terminal through an Address Resolution Protocol (ARP).
In this embodiment, optionally, the terminal information is a Media Access Control (MAC) address (also referred to as a hardware address). The MAC address is determined by a network card in the terminal device and is fixed. The MAC address is represented in hexadecimal numbers, for a total of six bytes (48 bits). The first three bytes are codes (upper 24 bits) assigned by the registration authority of IEEE to different manufacturers, and are also referred to as "organization unique identifier" (OUI), and the last three bytes (lower 24 bits) are assigned by manufacturers to adapter interfaces for production, and are also referred to as "extension identifier".
It should be noted that, the case that the terminal information in the present invention is a MAC address is only one alternative in the present invention, and the technical solution of the present invention is not limited, and the terminal information in the present invention may also be other information that can be used to distinguish different terminal devices. In the following description, an example is described taking the terminal information as a MAC address.
In step S1011, the MAC address of each terminal device in the home lan can be obtained, where the first device information set is denoted as a ═ a1、a2、a3……am}，a1、a2、a3……amRespectively indicating the MAC addresses of the respective terminal devices.
Step S1012, intercepting the wireless network signal sent by each peripheral terminal device at the location of the intelligent viewing terminal, extracting corresponding device information from the data packet corresponding to the wireless network signal, and generating a second device information set.
A Wireless Fidelity (WIFI) chip has the capability of sensing other WIFI chips within a certain range. In the invention, the WIFI chip in the intelligent viewing terminal can be used for intercepting wireless network signals sent by the WIFI chip in other terminal equipment around the intelligent viewing terminal, and corresponding MAC addresses are extracted from data packets corresponding to the wireless network signals. At this time, MAC addresses of all terminal devices located within a certain range around the intelligent viewer terminal may be obtained, and a second device information set may be generated.
The second device information set is denoted as B ═ B1、b2、b3……bn}，b1、b2、b3……bnRespectively indicating the MAC addresses of the respective terminal devices.
It should be noted that there may be a part of MAC addresses in the first device information set that are not recorded in the second device information set, for example: the desktop computer is connected with the router in a wired mode and does not have a WIFI chip, so that the MAC address of the desktop computer is recorded in the first equipment information set but not in the second equipment information set. There may be some MAC addresses in the second device information set that are not recorded in the first device information set, for example: the position of the intelligent viewing terminal can acquire wireless network signals sent by part of terminal equipment of the adjacent house, and the MAC addresses of the part of terminal equipment of the adjacent house are recorded in the second equipment information set; however, since the terminal device of the neighboring house is not located in the local area network of the home (not located in the same local area network as the smart viewing terminal of the home), the MAC address of the terminal device of the neighboring house is not recorded in the first device information set.
Step S1013, an intersection of the first device information set and the second device information set is taken to obtain a third device information set.
By intersecting the first device information set obtained in step S1012 and the second device information set obtained in step S1013, the MAC addresses of all terminal devices (terminal devices having a wireless communication function in the home) that belong to the same local area network as the smart viewing terminal and have a wireless communication function can be known, and a third device information set C is formed, where C is a ═ a ≦ B.
And S1014, screening the terminal information of which the terminal equipment is the mobile phone terminal from the third equipment information set, wherein the terminal information of all the mobile phone terminals screened from the third equipment information set forms a first mobile phone terminal information set.
In step S1014, comparing the first 3 bytes of the MAC address of each terminal device in the third device information set with a preset correspondence table of MAC address fields of mobile phone manufacturers; if the first 3 bytes of the MAC address of the terminal equipment are in the MAC address field of the mobile phone manufacturer recorded in the MAC address field corresponding table of the mobile phone manufacturer, the terminal equipment is judged to be the mobile phone terminal, and the terminal information of the mobile phone terminal is screened out from the third equipment information set. And after the MAC addresses of all the terminal devices in the third device information set are compared, screening all the terminal information of the mobile phone terminals from the third device information set to form a first mobile phone terminal information set.
And S102, acquiring the signal intensity of the wireless network signal of each mobile phone terminal in the first mobile phone terminal information set.
When the wireless network signals sent by the surrounding terminal devices are intercepted in step S1012, the signal strength of the wireless network signals sent by the terminal devices may be synchronously obtained, and a correspondence table between the terminal information and the signal strength may be generated. In this case, in step S102, the signal strength corresponding to the terminal information of each mobile phone terminal in the first mobile phone terminal information set can be searched from the corresponding relationship table by table lookup.
And step S103, screening the terminal information of the mobile phone terminal with the signal intensity of the wireless network signal larger than a preset threshold value from the first mobile phone terminal information set to form a second mobile phone terminal information set.
Step S2011, the number of terminal information in a second mobile phone terminal information set obtained in the step of obtaining the mobile phone terminal information set last time is counted, and the counted result is used as the number of viewing users who are currently located in front of the intelligent viewing terminal to view the program.
In this embodiment, one second mobile phone terminal information set can be obtained by performing the above steps S1011 to S103 (i.e., step S1) once, and the number of viewing users who are currently viewing the program in front of the intelligent viewing terminal can be obtained by counting the number of terminal information in the second mobile phone terminal information set.
In practical applications, the above steps S1011 to S2011 may be adopted to obtain the number of people watching users watching programs before the intelligent viewing terminal at different times, so as to obtain a time-varying curve of the number of people watching programs, so as to facilitate subsequent data analysis. Of course, the number of people of the viewing users who watch the program before each intelligent viewing terminal can be obtained at the same time aiming at each intelligent viewing terminal in a certain area, and the total number of the viewing users at the time can be obtained by summing the number of people; the number of watching users before the intelligent watching terminal playing the same program can be summed, so that the number of watching users of the program at a certain time can be obtained.
Fig. 3 is a flowchart of a viewing user statistical method according to a third embodiment of the present invention, as shown in fig. 3, the viewing user statistical method is used for counting the total number of viewing users who have watched a specific program before the intelligent viewing terminal, and the viewing user statistical method includes:
step S10, several sets of second mobile phone terminal information obtained by the above step S1 (step S1011 to step S103) at preset intervals during the program playing time period.
In step S10, by repeatedly executing step S1 (step S1011 to step S103) in the above embodiment at every preset period (e.g., 1 minute) during the program playing time period (e.g., 1 hour), several sets of second handset terminal information can be obtained.
For the specific description of step S1, refer to the corresponding contents in the above first embodiment and second embodiment, and are not described herein again.
And step S2012, merging all the second mobile phone terminal information sets to obtain a third mobile phone terminal information set.
The third mobile phone terminal information set records the equipment information of the mobile phone terminals of all viewing users who have viewed the program before the intelligent viewing terminal in the program playing time period.
And S2013, counting the number of the terminal information in the third mobile phone terminal information set, wherein the counting result is used as the number of the audience users who watch the program before the intelligent audience terminal in the program playing time period.
The total number of viewing users who have viewed the program before the intelligent viewing terminal in the program playing time period can be obtained by counting the number of the terminal information in the third mobile phone terminal information set.
In practical application, for each intelligent viewing terminal playing a certain specific program in a certain specific area, the total number of viewing users who have viewed the program before the intelligent viewing terminal in the program playing time period is obtained and summed, so that the total number of viewing users who have viewed the program in the specific area can be obtained, and the audience rating statistics can be performed subsequently.
Fig. 4 is a block diagram of a viewing user statistics system according to a fourth embodiment of the present invention, and as shown in fig. 4, the viewing user statistics system may implement the viewing user methods according to the first to third embodiments, where the viewing user statistics system includes: the system comprises a mobile phone terminal information acquisition module 1 and a audience number determination module 2.
The mobile phone terminal information acquisition module 1 includes: a first obtaining submodule 101, a second obtaining submodule 102 and a screening submodule 103.
The first obtaining submodule 101 is configured to obtain terminal information of each mobile phone terminal in the same local area network as the intelligent viewing terminal, and obtain a first mobile phone terminal information set.
The second obtaining sub-module 102 is configured to obtain signal strength of a wireless network signal of each mobile phone terminal in the first mobile phone terminal information set.
The screening submodule 103 is configured to screen terminal information of a mobile phone terminal, of which the signal strength of the wireless network signal is greater than a preset threshold, from the first mobile phone terminal information set, so as to form a second mobile phone terminal information set.
The audience number determining module 2 is used for determining the number of audience users according to the second mobile phone terminal information set acquired by the mobile phone terminal information acquiring module 1.
It should be noted that the mobile phone terminal information acquiring module 1 in this embodiment is configured to execute step S1 in the foregoing embodiment, the first acquiring sub-module 101 is configured to execute step S101 in the foregoing embodiment, the second acquiring sub-module 102 is configured to execute step S102 in the foregoing embodiment, the screening sub-module 103 is configured to execute step S103 in the foregoing embodiment, and the audience number determining module 2 is configured to execute step S2 in the foregoing embodiment. For specific description of each module and sub-module, refer to corresponding contents in the foregoing embodiments, and are not described herein again.
Optionally, the first obtaining sub-module 101 includes: a first acquisition unit 1011, a second acquisition unit 1012, a collection processing unit 1013, and a filtering unit 1014.
The first obtaining unit 1011 is configured to obtain terminal information of each terminal device in the same local area network as the intelligent viewing terminal, and generate a first device information set. The first obtaining unit 1011 may be a network card.
The second obtaining unit 1012 is configured to intercept, at the location of the intelligent viewing terminal, the wireless network signal sent by each peripheral terminal device, extract corresponding device information from a data packet corresponding to the wireless network signal, and generate a second device information set. The second obtaining unit 1012 may specifically be a WIFI chip.
The set processing unit 1013 is configured to take an intersection of the first device information set and the second device information set to obtain a third device information set.
The screening unit 1014 is configured to screen out terminal information of which the terminal device is a mobile phone terminal from a third device information set, where the terminal information of all mobile phone terminals screened out from the third device information set constitutes a first mobile phone terminal information set.
The terminal information includes: the MAC address. The screening unit 1014 includes: a control subunit and a screening subunit. The comparison subunit is configured to compare the first 3 bytes of the MAC address of each terminal device in the third device information set with a preset mobile phone vendor MAC address segment correspondence table; and the screening subunit is used for judging that the terminal equipment is the mobile phone terminal if the first 3 bytes of the MAC address of the terminal equipment are in the mobile phone manufacturer MAC address field recorded in the mobile phone manufacturer MAC address field corresponding table, and screening the terminal information of the mobile phone terminal from the third equipment information set.
It should be noted that the first acquiring unit 1011 in this embodiment is configured to execute step S1011 in the foregoing embodiment, the second acquiring unit 1012 is configured to execute step S1012 in the foregoing embodiment, the set processing unit 1013 is configured to execute step S1013 in the foregoing embodiment, and the screening unit 1014 is configured to execute step S1014 in the foregoing embodiment. For the specific description of each unit, reference may be made to the corresponding content in the foregoing embodiments, which is not described herein again.
Optionally, the second obtaining unit 1012 is further configured to obtain signal strength of the wireless network signal sent by each terminal device while intercepting the wireless network signal sent by each terminal device around the location of the intelligent viewing terminal, and generate a correspondence table between the terminal information and the signal strength. In this case, the second obtaining sub-module 102 includes: and the query unit is used for querying the signal intensity corresponding to the terminal information of each mobile phone terminal in the first mobile phone terminal information set from the corresponding relation table.
Optionally, the audience size determining module 2 comprises: the current people count sub-module 2011. The current people counting sub-module 2011 is configured to count the number of terminal information in a second mobile phone terminal information set obtained in the last step of obtaining the mobile phone terminal information set, and a counting result is used as the number of people of viewing users who are currently located in front of the intelligent viewing terminal and view programs.
Optionally, the audience size determining module 2 comprises: a collection processing sub-module 2012 and a headcount sub-module 2013. The set processing sub-module 2012 is configured to merge a plurality of second mobile phone terminal information sets obtained by the step of obtaining a mobile phone terminal information set every preset period in the program playing time period to obtain a third mobile phone terminal information set; the total number counting submodule 2013 is configured to count the number of terminal information in the third mobile phone terminal information set, and a counting result is used as the total number of viewing users who have viewed the program before the intelligent viewing terminal in the program playing time period.
It should be noted that the current people counting submodule 2011 is configured to perform step S2011 in the foregoing embodiment, the collecting submodule 2012 is configured to perform step S2012 in the foregoing embodiment, and the total people counting submodule 2013 is configured to perform step S2013 in the foregoing embodiment.
In addition, the audience user statistical system provided by the invention can be a structure which is independently arranged with the intelligent audience terminal and can be a structure which is integrated in the intelligent audience terminal.
Preferably, the audience statistical system is integrated in the intelligent audience terminal, that is, the intelligent audience terminal comprises the audience statistical system. Specifically, considering that existing intelligent viewing terminals all have a wireless WIFI network card, the functions of the first obtaining sub-module 101 and the second obtaining sub-module 102 may be implemented by using the wireless WIFI network card; meanwhile, the functions of the screening submodule 103 and the audience number determination module 2 can be realized by using a data processing chip in the intelligent audience terminal. In practical application, only the program updating of the wireless WIFI network card and the data processing chip in the existing intelligent viewing terminal is needed, so that the wireless WIFI network card has the functions of the first obtaining submodule 101 and the second obtaining submodule 102, and the data processing chip has the functions of the screening submodule 103 and the viewing people number determining module 2, so that the existing intelligent viewing terminal can be used for carrying out viewing user statistics, and the method is suitable for sampling samples with large orders of magnitude, and is favorable for improving the accuracy of viewing rate statistics.
An embodiment five of the present invention provides an intelligent viewing terminal, where the intelligent viewing terminal includes the viewing user statistics system in the embodiment four, and for specific description of the viewing user statistics system, reference may be made to the contents in the embodiment four, and details are not described here.
It should be noted that the intelligent viewing terminal in the present invention may be an intelligent television or an intelligent set-top box.
After the intelligent audience terminal counts the corresponding number of people, the intelligent audience terminal can send the information of the counted number of people to the server for further processing.
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.
Claims (14)
1. A viewing user statistics method, comprising:
the step of acquiring the mobile phone terminal information set specifically includes:
acquiring terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal to obtain a first mobile phone terminal information set; the step of acquiring the terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal comprises the following steps:
acquiring terminal information of each terminal device in the same local area network with the intelligent viewing terminal, and generating a first device information set;
intercepting wireless network signals sent by all surrounding terminal equipment at the position of the intelligent viewing terminal, extracting corresponding equipment information from a data packet corresponding to the wireless network signals, and generating a second equipment information set;
taking an intersection of the first equipment information set and the second equipment information set to obtain a third equipment information set;
screening terminal information of which the terminal equipment is a mobile phone terminal from the third equipment information set, wherein the terminal information of all mobile phone terminals screened from the third equipment information set forms the first mobile phone terminal information set;
acquiring the signal intensity of wireless network signals of each mobile phone terminal in the first mobile phone terminal information set;
screening out terminal information of the mobile phone terminal with the signal intensity of the wireless network signal larger than a preset threshold value from the first mobile phone terminal information set to form a second mobile phone terminal information set;
the method comprises the following steps of: and determining the number of the audience users according to the second mobile phone terminal information set.
2. The method of claim 1, wherein the step of determining the number of viewing users based on the second set of mobile terminal information comprises:
and counting the number of the terminal information in one second mobile phone terminal information set obtained by the step of obtaining the mobile phone terminal information set at the last time, wherein the counting result is used as the number of the watching users who watch the program before the intelligent watching terminal.
3. The method of claim 1, wherein the step of determining the number of viewing users based on the second set of mobile terminal information comprises:
a plurality of second mobile phone terminal information sets obtained by the step of obtaining the mobile phone terminal information sets at intervals of a preset period in a program playing time period are merged to obtain a third mobile phone terminal information set;
and counting the number of the terminal information in the third mobile phone terminal information set, wherein the counting result is used as the number of the audience users who watch the program before the intelligent audience terminal in the program playing time period.
4. The method for counting viewing users according to claim 1, wherein the step of intercepting the wireless network signals transmitted from the surrounding terminal devices at the location of the intelligent viewing terminal further comprises:
acquiring the signal intensity of wireless network signals sent by each terminal device, and generating a corresponding relation table of the terminal information and the signal intensity;
the step of obtaining the signal strength of the wireless network signal of each mobile phone terminal in the first mobile phone terminal information set includes:
and inquiring the signal intensity corresponding to the terminal information of each mobile phone terminal in the first mobile phone terminal information set from the corresponding relation table.
5. The viewing user statistics method of claim 1, wherein the terminal information comprises: the MAC address.
6. The method of claim 5, wherein the step of filtering out terminal information of which the terminal device is a mobile phone terminal from the third device information set comprises:
comparing the first 3 bytes of the MAC address of each terminal device in the third device information set with a preset corresponding table of the MAC address field of the mobile phone manufacturer;
and if the first 3 bytes of the MAC address of the terminal equipment are in the MAC address field of the mobile phone manufacturer recorded in the MAC address field corresponding table of the mobile phone manufacturer, judging that the terminal equipment is the mobile phone terminal, and screening the terminal information of the mobile phone terminal from the third equipment information set.
7. A viewing user statistics system, comprising: the system comprises a mobile phone terminal information acquisition module and a viewing people number determination module;
the mobile phone terminal information acquisition module comprises:
the first acquisition submodule is used for acquiring terminal information of each mobile phone terminal in the same local area network with the intelligent viewing terminal to obtain a first mobile phone terminal information set; the first acquisition sub-module includes:
the first acquisition unit is used for acquiring terminal information of each terminal device in the same local area network with the intelligent viewing terminal and generating a first device information set;
the second acquisition unit is used for intercepting wireless network signals sent by all surrounding terminal equipment at the position of the intelligent viewing terminal, extracting corresponding equipment information from a data packet corresponding to the wireless network signals and generating a second equipment information set;
the set processing unit is used for acquiring the intersection of the first equipment information set and the second equipment information set to obtain a third equipment information set;
the screening unit is used for screening out terminal information of which the terminal equipment is a mobile phone terminal from the third equipment information set, wherein the terminal information of all mobile phone terminals screened out from the third equipment information set forms the first mobile phone terminal information set;
the second obtaining submodule is used for obtaining the signal intensity of the wireless network signal of each mobile phone terminal in the first mobile phone terminal information set;
the screening submodule is used for screening the terminal information of the mobile phone terminal of which the signal intensity of the wireless network signal is greater than a preset threshold value from the first mobile phone terminal information set so as to form a second mobile phone terminal information set;
the audience number determining module is used for determining the number of audience users according to the second mobile phone terminal information set acquired by the mobile phone terminal information acquiring module.
8. The audience user statistics system of claim 7, wherein the audience size determination module comprises:
and the current people counting submodule is used for counting the number of the terminal information in the second mobile phone terminal information set obtained by the step of obtaining the mobile phone terminal information set at the last time, and the counting result is used as the number of the watching users who watch the program before the intelligent watching terminal.
9. The audience user statistics system of claim 7, wherein the audience size determination module comprises:
the set processing submodule is used for merging a plurality of second mobile phone terminal information sets obtained by the step of obtaining the mobile phone terminal information sets every other preset period in a program playing time period so as to obtain a third mobile phone terminal information set;
and the total number counting submodule is used for counting the number of the terminal information in the third mobile phone terminal information set, and the counting result is used as the total number of the audience users who watch the program before the intelligent audience terminal in the program playing time period.
10. The audience statistics system of claim 7, wherein the second obtaining unit is further configured to obtain signal strengths of wireless network signals sent by each terminal device while intercepting wireless network signals sent by each terminal device around the intelligent audience terminal at the location of the intelligent audience terminal, and generate a correspondence table between the terminal information and the signal strengths;
the second acquisition sub-module includes:
and the query unit is used for querying the signal intensity corresponding to the terminal information of each mobile phone terminal in the first mobile phone terminal information set from the corresponding relation table.
11. The viewing user statistics system of claim 7, wherein the terminal information comprises: the MAC address.
12. The viewing user statistics system of claim 11, wherein said filtering unit comprises:
a comparison subunit, configured to compare the first 3 bytes of the MAC address of each terminal device in the third device information set with a preset mobile phone vendor MAC address segment correspondence table;
and the screening subunit is used for judging that the terminal equipment is the mobile phone terminal if the first 3 bytes of the MAC address of the terminal equipment are in the MAC address field of the mobile phone manufacturer recorded in the MAC address field corresponding table of the mobile phone manufacturer, and screening the terminal information of the mobile phone terminal from the third equipment information set.
13. An intelligent viewing terminal, comprising: the viewing user statistics system of any of claims 7-12.
14. The intelligent viewer terminal of claim 13, wherein the intelligent viewer terminal comprises: smart televisions or smart set-top boxes.
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