CN205754691U - The monitoring device of the viewing user of digital media terminal - Google Patents
The monitoring device of the viewing user of digital media terminal Download PDFInfo
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- CN205754691U CN205754691U CN201620116884.1U CN201620116884U CN205754691U CN 205754691 U CN205754691 U CN 205754691U CN 201620116884 U CN201620116884 U CN 201620116884U CN 205754691 U CN205754691 U CN 205754691U
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- 238000012806 monitoring device Methods 0.000 title claims abstract description 20
- 238000012544 monitoring process Methods 0.000 abstract description 25
- 238000000034 method Methods 0.000 description 22
- 230000006855 networking Effects 0.000 description 6
- 238000013481 data capture Methods 0.000 description 4
- ORQBXQOJMQIAOY-UHFFFAOYSA-N nobelium Chemical compound [No] ORQBXQOJMQIAOY-UHFFFAOYSA-N 0.000 description 4
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- 230000005611 electricity Effects 0.000 description 2
- 238000005259 measurement Methods 0.000 description 2
- 230000003796 beauty Effects 0.000 description 1
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- 238000000586 desensitisation Methods 0.000 description 1
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Abstract
The utility model discloses the monitoring device of the viewing user of digital media terminal.This monitoring device may include that broadcast information acquiring unit, for obtaining the broadcast information of described digital media terminal；Apparatus information acquiring unit, for obtaining the identity information from digital media terminal, described identity information uniquely identifies and the equipment of the described digital media terminal same LAN router of access；Customer analysis unit, carries out customer analysis for broadcast information based on described digital media terminal and described identity information.Described monitoring device is applicable to the viewing personnel that monitoring can provide the digital media terminal of enormous amount content, and large sample model can be coordinated to analyze personal attribute and the hobby etc. of user more accurately.
Description
Technical field
This utility model relates to Digital Media monitoring field, more particularly, to the viewing of digital media terminal
The monitoring device of user.
Background technology
Traditional media research monitored in the multiple member of family by equipment such as measuring instruments who is real viewing
User, needs sample households member to trigger corresponding member numbering on remote controller and distinguishes the people of actual viewing.
Although this remote controller is simple, but cost is the highest, and also needs to sample households member for obtaining accurate information
Cooperation, it is easy to produce final statistical error.The more important thing is, present digital media terminal provides
Content is more and more abundanter, program request and the huge and scattered non-linear program of content quantity such as review so that be suitable for
Measuring instrument in small sample cannot meet measurement needs.
Utility model content
The utility model proposes a kind of be applicable to current development trend can accurate measurements data medium terminal
Viewing user device, it can coordinate large sample model to extrapolate the individual Genus Homo of kinsfolk more accurately
Property (such as age and/or sex and/or schooling etc.) and use habit etc..
According to one side of the present utility model, it is proposed that the monitoring dress of the viewing user of a kind of digital media terminal
Putting, this monitoring device includes: apparatus information acquiring unit, accesses with described digital media terminal for obtaining
The identity information of the equipment of same LAN router, described identity information uniquely identifies the described office of access
The equipment of territory network router；Transmitting element, is connected with described apparatus information acquiring unit, for by described body
Part information sends to server.
Alternatively, this monitoring device can also include: broadcast information acquiring unit, may be used for acquisition described
The broadcast information of digital media terminal；Described transmitting element can also be connected with described broadcast information acquiring unit,
Described transmitting element can be also used for sending to described server the broadcast information of described digital media terminal.
Alternatively, described apparatus information acquiring unit can be also used for obtaining described equipment and accesses described LAN
Time of router and the time disconnected from described LAN router；Described transmitting element can be also used for by
Described equipment accesses the time of described LAN router and sends from the time that described LAN router disconnects
To described server.
Alternatively, described identity information can include for identifying that whether relevant device is the information of mobile phone.
According to another aspect of the present utility model, it is proposed that the monitoring of the viewing user of a kind of digital media terminal
Device, this monitoring device includes: broadcast information acquiring unit, for obtaining broadcasting of described digital media terminal
Put information；Apparatus information acquiring unit, for obtaining the identity information from digital media terminal, described body
Part information uniquely identifies and the equipment of the described digital media terminal same LAN router of access；User
Analytic unit, is connected with described broadcast information acquiring unit and described apparatus information acquiring unit, for based on
Broadcast information and the described identity information of described digital media terminal carry out customer analysis.
Alternatively, described identity information can include for identifying that whether relevant device is the information of mobile phone；Institute
State the equipment that customer analysis unit may be used for based on being identified as mobile phone and identify different user.
Alternatively, described apparatus information acquiring unit can be also used for obtaining described equipment and accesses described LAN
Time of router and the time disconnected from described LAN router.
Alternatively, described customer analysis unit may be used for accessing described LAN router based on described equipment
Time identify with time of disconnecting from described LAN router whether the user that described equipment is corresponding is working
Race；And/or described customer analysis unit may be used for based on described equipment access described LAN router time
Between and identify that distinct device is whether corresponding to same user from the time that described LAN router disconnects.
Alternatively, the broadcast information of described digital media terminal can include the type playing program；Described use
Family analytic unit is determined for the incidence relation between the type of described broadcasting program and user, it is possible to point
Analysis age of user and/or sex and/or schooling information.
Alternatively, described monitoring device can also include third party's data capture unit, described third party's data
Acquiring unit may be used for obtaining the data of interest being associated from third-party and described identity information；Institute
Stating customer analysis unit to be connected with described third party's data capture unit, described customer analysis unit is also
May be used for broadcast information based on described digital media terminal, described identity information and described data of interest
Carry out customer analysis
Each side of the present utility model accesses same LAN router (example by obtaining with digital media terminal
Such as WiFi router) the identity information of other equipment (access in radio or wireless access), can be suitably used for prison
Survey can provide the viewing personnel of the digital media terminal of enormous amount content, and its monitoring result is the most reliable.
Accompanying drawing explanation
Being described in more detail this utility model illustrative embodiments by combining accompanying drawing, this practicality is new
Above-mentioned and other purpose, feature and the advantage of type will be apparent from, and wherein, show at this utility model
In example embodiment, identical reference number typically represents same parts.
Fig. 1 shows the prison of the viewing user of the digital media terminal according to an embodiment of the present utility model
Survey the structured flowchart of device.
Fig. 2 shows the sight of the digital media terminal of an example according to an embodiment of the present utility model
See the structured flowchart of the monitoring device of user.
Fig. 3 shows the prison of the viewing user of the digital media terminal according to an embodiment of the present utility model
Survey the structured flowchart of device.
Fig. 4 shows the sight of the digital media terminal of an example according to an embodiment of the present utility model
See the structured flowchart of the monitoring device of user.
Fig. 5 shows the flow process of the monitoring method of the viewing user according to digital media terminal of the present utility model
Figure.
Fig. 6 shows the flow process of the monitoring method of the viewing user according to digital media terminal of the present utility model
Figure.
Detailed description of the invention
It is more fully described preferred implementation of the present utility model below with reference to accompanying drawings.Although it is aobvious in accompanying drawing
Show preferred implementation of the present utility model, however, it is to be appreciated that may be realized in various forms this practicality
Novel and should not limited by embodiments set forth herein.On the contrary, it is provided that these embodiments are to make
This utility model is more thorough and complete, and scope of the present utility model can intactly be conveyed to ability
The technical staff in territory.
As without the most contrary instruction, " broadcasting " in the application refers to the broadcasting of broad sense, the most not only includes such as
The situation that intelligent television etc. directly display, though also include such as Set Top Box etc. may not directly display substantially
Situation with display direct correlation.
Embodiment 1
Fig. 1 shows the prison of the viewing user of the digital media terminal according to an embodiment of the present utility model
Survey the structured flowchart of device.In this embodiment, it is monitored that device 100 includes:
Apparatus information acquiring unit 101, accesses same local networking for obtaining with described digital media terminal
By the identity information of the equipment of device, described identity information uniquely identifies and accesses setting of described LAN router
Standby.
Transmitting element 102, is connected with apparatus information acquiring unit 101, for being sent extremely by described identity information
Server.
Above-described embodiment is based on the principle that access same LAN router with digital media terminal
Equipment is positioned near this digital media terminal, then the user corresponding to this equipment is likely to watch this numeral
Media termination.In the above-described embodiments, same local networking can be accessed by obtaining with digital media device
The user watching this digital media device is monitored, without user's hands by the identity information of other equipment of device
Dynamic operation, this monitoring result can be used for the follow-up viewing interest to each user and/or viewing time etc. and carries out point
Analysis, it is simple to obtain real valuable big data.
Described identity information can include the MAC Address of equipment.As understood by those skilled in the art,
MAC Address can uniquely identify distinct device.Therefore, can uniquely be known by such as MAC Address etc.
The identity information of other access device, it is possible to accurately obtain the current and same local networking of digital media device access
By the quantity of the equipment of device and accurately distinguish distinct device.
Described identity information can include for identifying that whether relevant device is the information of mobile phone.Can be generally thought,
Relatedness between mobile phone and user is stronger.Such as, described identity information can not only include the MAC ground of equipment
Location, it is also possible to the information such as manufacturer and unit type of including equipment.Under normal circumstances, can be based on equipment
Manufacturer and the model of equipment judge whether this equipment is mobile phone.
In one example, apparatus information acquiring unit 101 can be by such as LAN protocol scan method etc.
The identity information of acquisition equipment.Such as, the LAN that apparatus information acquiring unit 101 can be accessed to it
Router sends identity information request instruction, it is possible to receives from this LAN router and accesses this local networking
Identity information by the equipment of device.It is real that those skilled in the art may be used without other any suitable technological means
Existing apparatus information acquiring unit 101.
In one example, apparatus information acquiring unit 101 can be additionally used in acquisition (such as, from local networking
Being obtained by device) described equipment accesses the time of this LAN router and when this LAN router disconnects
Between；Described equipment also can be accessed the time of this LAN router and from this local networking by transmitting element 102
The time disconnected by device sends to server.
Fig. 2 shows the monitoring dress of the viewing user of the digital media terminal of an example according to the present embodiment
The structured flowchart put.In this example, monitoring device 100 can also include broadcast information acquiring unit 103.
Broadcast information acquiring unit 103 can obtain the broadcast information of described digital media terminal, such as, play program
Type (such as news, physical culture, TV play, film, legal system, variety, advertisement, culinary art, cartoon,
Opera, improve looks, keep healthy, military etc. etc.).Transmitting element 102 can be with broadcast information acquiring unit 103
Connect.Transmitting element 102 is it is also possible that the broadcast information stating digital media terminal sends to server.
Such as, the present embodiment can be implemented in digital media terminal.
Embodiment 2
Fig. 3 shows the prison of the viewing user of the digital media terminal according to another embodiment of the present utility model
Survey the structured flowchart of device.In this embodiment, it is monitored that device 300 includes:
Broadcast information acquiring unit 301, for obtaining the broadcast information of described digital media terminal；
Apparatus information acquiring unit 302, for obtaining the identity information from digital media terminal, described identity
Information uniquely identifies and the equipment of the described digital media terminal same LAN router of access；
Customer analysis unit 303, for broadcast information based on described digital media terminal and described identity information
Carry out customer analysis.
In the above-described embodiments, same LAN router can be accessed by obtaining with digital media device
The identity information of other equipment monitors the user watching this digital media device, and then enters based on these information
Row customer analysis.It is the abundantest and deposit that device 300 is highly suitable for the content that provides at present digital media terminal
In the case of a large amount of scattered non-linear programs, its viewing user is monitored.
Above-mentioned identity information can include the MAC Address of equipment.
In one example, described identity information can include for identifying that whether relevant device is the letter of mobile phone
Breath, such as, described identity information can include the MAC Address of relevant device, manufacturer and unit type etc.
Information.
In one example, broadcast information acquiring unit 301 can receive it from digital media terminal and play letter
Breath；In another example, broadcast information acquiring unit 301 can obtain numeral by inquiry back-end data
The broadcast information of media termination.Those skilled in the art can use any suitable technological means to realize playing
Information acquisition unit 301.
In one example, apparatus information acquiring unit 302 also can obtain (such as via digital media terminal
Obtaining) described equipment accesses the time of described LAN router and when described LAN router disconnects
Between.
In possible embodiment, customer analysis unit 303 can be based on equipment access to LAN router
Time identify with the time disconnected from LAN router whether the user that this equipment is corresponding is working clan.Example
As, if between operationally, this equipment accesses same office with the digital media terminal play continually
Territory network router, then it is believed that user corresponding to this equipment is most likely not working clan.
In possible embodiment, customer analysis unit 303 can be based on equipment access to LAN router
Time and identify that distinct device is whether corresponding to same user from the time that LAN router disconnects.Example
As, when finding that multiple equipment are usually concurrently accessed and simultaneously switch off, then it is believed that the plurality of equipment is likely to
Corresponding to same user.
In one example, the broadcast information of described digital media terminal can include the type playing program,
And customer analysis unit 303 may determine that the type of described broadcasting program and the incidence relation of user, it is possible to
Analyze age of user and/or sex and/or schooling information.Such as, when finding that a certain equipment is always being broadcast
Occur the when of putting cartoon, then the user corresponding to equipment can be added the mark of " cartoon fan "
Sign, it might even be possible to add the label of " child " to further this user.By playing type and the use of program
Incidence relation between family, and age and/or the sex of user can be analyzed based on this incidence relation etc. and/or be subject to
The information such as education degree.
Fig. 4 shows the monitoring dress of the viewing user of the digital media terminal of an example according to the present embodiment
The structured flowchart put.In this example, monitoring device 300 can also include third party's data capture unit 304.
It is emerging that third party's data capture unit 304 can obtain the sense being associated from third-party and described identity information
Interest data.Customer analysis unit 303 can broadcast information based on digital media terminal, identity information and sense
Interesting data carries out customer analysis.These third party's data can come from desensitization and are not related to the telecommunications of privacy, electricity
The data source such as business, Internet firm, such as, obtain and the such as MAC in identity information from third party's data
Address, cell-phone number, EMIE, the hobby setting the user that the information such as model are associated and/or personal attribute
Information such as (such as ages and/or sex and/or schooling etc.), in conjunction with the viewing numeral matchmaker of this user
The information of body terminal, obtains more targetedly and user profile more accurately.
Third party's data in the application can include that electricity quotient data, social media data, telecommunications can open
Data etc. are any can the information of legal use.
Such as, the present embodiment can be implemented in the server.
Embodiment 3
Fig. 5 shows the flow process of the monitoring method of the viewing user according to digital media terminal of the present utility model
Figure.This monitoring method includes:
Step 501, obtains the identity of the equipment accessing same LAN router with described digital media terminal
Information, described identity information uniquely identifies the equipment accessing described LAN router；
Step 502, sends described identity information to server.
In one example, this monitoring method can also include: can obtain broadcasting of described digital media terminal
Put information；The broadcast information of described digital media terminal can be sent to server.
In one example, this monitoring method can also include: can obtain broadcasting of described digital media terminal
Put information；The broadcast information of described digital media terminal can be sent to described server.
In one example, this monitoring method can also include: can obtain described equipment and access described local
Time of network router and the time disconnected from described LAN router；Described equipment can be accessed described
Time of LAN router and sending to described server from the time that described LAN router disconnects.
In one example, described identity information can include for identifying that whether relevant device is the letter of mobile phone
Breath.
Such as, above-mentioned monitoring method can be implemented in digital media terminal.
Embodiment 4
Fig. 6 shows the flow process of the monitoring method of the viewing user according to digital media terminal of the present utility model
Figure.This monitoring method includes:
Step 601, obtains the broadcast information of described digital media terminal；
Step 602, obtains from the identity information of digital media terminal, described identity information uniquely identify with
Described digital media terminal accesses the equipment of same LAN router；
Step 603, broadcast information based on described digital media terminal and described identity information carry out user and divide
Analysis.
In one example, described identity information can include for identifying that whether relevant device is the letter of mobile phone
Breath；This monitoring method can also include that the equipment based on being identified as mobile phone identifies different user.
In one example, this monitoring method can also include: can obtain described equipment and access described local
Time of network router and the time disconnected from described LAN router.
In a kind of possible embodiment, this monitoring method can also include: can connect based on described equipment
Enter the time of described LAN router and identify described equipment pair from the time that described LAN router disconnects
Whether the user answered is working clan.
In a kind of possible embodiment, this monitoring method can also include: can connect based on described equipment
Enter the time of described LAN router and identify distinct device from the time that described LAN router disconnects
Whether corresponding to same user.
In one example, the broadcast information of described digital media terminal can include the class of described broadcasting program
Type；This monitoring method can also include determining the incidence relation between the type of described broadcasting program and user, and
Analyze age of user and/or sex and/or schooling information.
In a possible example, this monitoring method can also include: can obtain from third-party with
The data of interest that described identity information is associated；Can broadcast information based on described digital media terminal,
Described identity information and described data of interest carry out customer analysis.
Such as, above-mentioned monitoring method can be implemented in the server.
Application example
For ease of understanding scheme and the effect thereof of this utility model embodiment, a concrete application given below is shown
Example.It will be understood by those skilled in the art that this example only for the purposes of understanding this utility model, it is any specifically
Details is not intended to limit by any way this utility model.
In an application scenarios, server can be obtained by Set Top Box and often access same with this Set Top Box
Individual family WiFi, by the identity information of device, identifies following equipment:
Desktop computer 1:MAC address is b8:e8:56:3b:a0:a4, manufacturer Apple, model MAC PRO；
Desktop computer 2:MAC address is 58:e8:56:4b:a0:b5, manufacturer HP, model Intel；
Mobile phone 1:MAC address is ec:c6:3b:6b:a1:c5, manufacturer HTC, model Desire；
Mobile phone 2:MAC address is e6:52:a3:8e:ca:ed, manufacturer's blackberry, and model is unknown；
Mobile phone 3:MAC address is ba:d7:a6:3b:ba:e5, manufacturer Apple, model iPhone 6；
Panel computer 1:MAC address is d5:c4:4c6:3b:7f:f3, manufacturer Apple, model iPad 2.
By obtaining the time of occurrence of each equipment, can analyze:
1) desktop computer 1 generally connects after mobile phone 1 connects, and can speculate that its main user is same user,
And this user seldom the most operationally between occur；
2) mobile phone 2 and mobile phone 3 are generally simultaneously connected with or disconnect WiFi and connect, and can speculate its main user
For same user；
3) desktop computer 2 generally connects after mobile phone 2 and mobile phone 3 connect, can speculate its main user and
Mobile phone 2, the main user of mobile phone 3 are same user；
4) iPad always occurs in certain relatively-stationary moment in night, seldom connects the daytime of non-festivals or holidays,
And time of occurrence showed increased by day between winter and summer vacations, can speculate that its main user is child.
By the incidence relation between user and program category, it appeared that desktop computer 1, the use of mobile phone 1 correspondence
Family more preference beauty treatment, culinary art class program, then can speculate that this user is women；It appeared that mobile phone 2 and hands
User's more preference military affairs of machine 3 and desktop computer 2 correspondence and sport category program, then can speculate that this user is
Male, etc..
Additionally, also can further confirm that further combined with Questionnaire results and third party's data and refine not
With personal attribute's (such as age and/or sex and/or schooling etc.) of user and hobby etc..
Being described above each embodiment of the present utility model, described above is exemplary, and exhaustive
Property, and it is also not necessarily limited to disclosed each embodiment.Without departing from illustrated each embodiment scope and
In the case of spirit, for those skilled in the art many modifications and changes be all aobvious and
It is clear to.The selection of term used herein, it is intended to explain the principle of each embodiment, actual application best
Or the improvement to the technology in market, or other those of ordinary skill of the art is made to be understood that herein
The each embodiment disclosed.
Claims (4)
1. the monitoring device of the viewing user of a digital media terminal, it is characterised in that this monitoring device includes:
Apparatus information acquiring unit, for obtaining the identity information of the equipment accessing same LAN router with described digital media terminal, described identity information uniquely identifies the equipment accessing described LAN router；
Transmitting element, is connected with described apparatus information acquiring unit, for sending described identity information to server.
Monitoring device the most according to claim 1, it is characterised in that this monitoring device also includes:
Broadcast information acquiring unit, for obtaining the broadcast information of described digital media terminal；
Described transmitting element is also connected with described broadcast information acquiring unit, and described transmitting element is additionally operable to send to described server the broadcast information of described digital media terminal.
Monitoring device the most according to claim 1, it is characterised in that
Described apparatus information acquiring unit is additionally operable to obtain the time that described equipment accesses described LAN router and the time disconnected from described LAN router；
Described transmitting element is additionally operable to described equipment accesses the time of described LAN router and sends to described server from the time that described LAN router disconnects.
Monitoring device the most according to claim 1, it is characterised in that described identity information includes for identifying that whether relevant device is the information of mobile phone.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201620116884.1U CN205754691U (en) | 2016-02-05 | 2016-02-05 | The monitoring device of the viewing user of digital media terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201620116884.1U CN205754691U (en) | 2016-02-05 | 2016-02-05 | The monitoring device of the viewing user of digital media terminal |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108307233A (en) * | 2017-12-27 | 2018-07-20 | 北京酷云互动科技有限公司 | Viewer's statistical method, statistical system and intelligent rating terminal |
| CN110598075A (en) * | 2019-08-21 | 2019-12-20 | 成都信息工程大学 | Internet media content safety monitoring system and method based on artificial intelligence |
-
2016
- 2016-02-05 CN CN201620116884.1U patent/CN205754691U/en active Active
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108307233A (en) * | 2017-12-27 | 2018-07-20 | 北京酷云互动科技有限公司 | Viewer's statistical method, statistical system and intelligent rating terminal |
| CN108307233B (en) * | 2017-12-27 | 2020-10-20 | 北京酷云互动科技有限公司 | Audience statistical method, statistical system and intelligent audience terminal |
| CN110598075A (en) * | 2019-08-21 | 2019-12-20 | 成都信息工程大学 | Internet media content safety monitoring system and method based on artificial intelligence |
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Address after: Room 705, Building 3, Zhonghao International Commercial Center, No. 672 Xintang Road, Shangcheng District, Hangzhou City, Zhejiang Province, 310017 Patentee after: Zhongke wanglian Data Technology Co.,Ltd. Address before: 310023 Room 201, 2 / F, building 12, No. 398, Tianmushan Road, Xihu District, Hangzhou, Zhejiang Patentee before: NIELSEN-CCDATA MEDIA RESEARCH Co.,Ltd. |