CN105744305A - Monitoring methods and monitoring apparatuses for watching users of digital media terminal - Google Patents

Monitoring methods and monitoring apparatuses for watching users of digital media terminal Download PDF

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Publication number
CN105744305A
CN105744305A CN201610081524.7A CN201610081524A CN105744305A CN 105744305 A CN105744305 A CN 105744305A CN 201610081524 A CN201610081524 A CN 201610081524A CN 105744305 A CN105744305 A CN 105744305A
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CN
China
Prior art keywords
digital media
media terminal
identity information
lan router
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201610081524.7A
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Chinese (zh)
Inventor
张弘
杨少勇
林春晓
王海宇
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Nielsen CCdata Media Research Co Ltd
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Nielsen CCdata Media Research Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
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Application filed by Nielsen CCdata Media Research Co Ltd filed Critical Nielsen CCdata Media Research Co Ltd
Priority to CN201610081524.7A priority Critical patent/CN105744305A/en
Publication of CN105744305A publication Critical patent/CN105744305A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866Management of end-user data
    • H04N21/25891Management of end-user data being end-user preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/436Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
    • H04N21/4363Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
    • H04N21/43637Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44218Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program

Abstract

The present invention discloses monitoring methods and monitoring apparatuses for watching users of a digital media terminal. The monitoring apparatus may include a play information acquisition unit used for acquiring play information of the digital media terminal; a device information acquisition unit used for acquiring identity information from the digital media terminal, wherein the identity information only identifies a device accessing the same local area network router as the digital media terminal; and a user analysis unit used for performing user analysis based on the play information of the digital medial terminal and the identity information. The monitoring method and monitoring apparatus are applicable to monitoring the watching users of the digital media terminal providing tremendous content, and can analyze individual attributes and interests and hobbies and so on of users more accurately by referring to a large sample model.

Description

The monitoring method of the viewing user of digital media terminal and monitoring device
Technical field
The present invention relates to Digital Media monitoring field, more particularly, to the monitoring device of the viewing monitoring method of user of digital media terminal and the viewing user of digital media terminal.
Background technology
Whom monitoring in the multiple member of family by equipment such as measuring instruments in traditional media research is real viewing user, it is necessary to sample households member triggers corresponding member numbering on remote controller and distinguishes the people of actual viewing.Although this method is simple, but costly, and also need to the cooperation of sample households member for obtaining accurate information, it is easy to produce final statistical error.The more important thing is, the content that present digital media terminal provides is more and more abundanter, program request and the huge and scattered non-linear program of content quantity such as review so that the measuring instrument suitable in small sample cannot meet measurement needs.
Summary of the invention
The present invention propose a kind of suitable in current development trend can accurate measurements data medium terminal viewing user device, it can coordinate large sample model to extrapolate personal attribute's (such as age and/or sex and/or schooling etc.) and the use habit etc. of kinsfolk more accurately.The invention allows for corresponding method.
According to an aspect of the present invention, propose the monitoring device of the viewing user of a kind of digital media terminal, this monitoring device includes: apparatus information acquiring unit, for obtaining the identity information of the equipment accessing same LAN router with described digital media terminal, described identity information uniquely identifies the equipment accessing described LAN router;Transmitting element, for sending described identity information to server.
Alternatively, this monitoring device can also include: broadcast information acquiring unit, it is possible to for obtaining the broadcast information of described digital media terminal;Described transmitting element can be also used for sending to described server the broadcast information of described digital media terminal.
Alternatively, described apparatus information acquiring unit can be also used for obtaining the time that described equipment accesses described LAN router and the time disconnected from described LAN router;Described transmitting element can be also used for described equipment accessing the time of described LAN router and sending to described server from the time that described LAN router disconnects.
Alternatively, described identity information can include for identifying that whether relevant device is the information of mobile phone.
According to another aspect of the invention, it is proposed that the monitoring device of the viewing user of a kind of digital media terminal, this monitoring device includes: broadcast information acquiring unit, for obtaining the broadcast information of described digital media terminal;Apparatus information acquiring unit, for obtaining the identity information from digital media terminal, described identity information uniquely identifies and the equipment of the described digital media terminal same LAN router of access;Customer analysis unit, carries out customer analysis for broadcast information and the described identity information based on described digital media terminal.
Alternatively, described identity information can include for identifying that whether relevant device is the information of mobile phone;The equipment that described customer analysis unit may be used for based on being identified as mobile phone identifies different user.
Alternatively, described apparatus information acquiring unit can be also used for obtaining the time that described equipment accesses described LAN router and the time disconnected from described LAN router.
Alternatively, with the time disconnected from described LAN router, the time that described customer analysis unit may be used for based on described equipment accesses described LAN router identifies whether the user that described equipment is corresponding is working clan.
Alternatively, described customer analysis unit may be used for accessing the time of described LAN router based on described equipment and identifying that whether distinct device is corresponding to same user from the time that described LAN router disconnects.
Alternatively, the broadcast information of described digital media terminal can include the type of broadcasting program;Described customer analysis unit is determined for the incidence relation between the type of described broadcasting program and user, and analyzes age of user and/or sex and/or schooling information.
Alternatively, described monitoring device can also include third party's data capture unit, and described third party's data capture unit may be used for obtaining the data of interest being associated from third-party and described identity information;Described customer analysis unit may be used for the broadcast information based on described digital media terminal, described identity information and described data of interest and carries out customer analysis.
According to the third aspect of the invention we, propose the monitoring method of the viewing user of a kind of digital media terminal, this monitoring method includes: obtaining the identity information of the equipment accessing same LAN router with described digital media terminal, described identity information uniquely identifies the equipment accessing described LAN router;Described identity information is sent to server.
Alternatively, this monitoring method can also include: can obtain the broadcast information of described digital media terminal;The broadcast information of described digital media terminal can be sent to described server.
Alternatively, this monitoring method can also include: can obtain the time that described equipment accesses described LAN router and the time disconnected from described LAN router;Described equipment can be accessed the time of described LAN router and send to described server from the time that described LAN router disconnects.
Alternatively, described identity information can include for identifying that whether relevant device is the information of mobile phone.
According to the fourth aspect of the invention, it is proposed that the monitoring method of the viewing user of a kind of digital media terminal, this monitoring method includes: obtain the broadcast information of described digital media terminal;Obtaining the identity information from digital media terminal, described identity information uniquely identifies and the equipment of the described digital media terminal same LAN router of access;Broadcast information and described identity information based on described digital media terminal carry out customer analysis.
Alternatively, described identity information includes may be used for identifying that whether relevant device is the information of mobile phone;The equipment that this monitoring method can also include based on being identified as mobile phone identifies different user.
Alternatively, this monitoring method can also include: can obtain the time that described equipment accesses described LAN router and the time disconnected from described LAN router.
Alternatively, this monitoring method can also include: can identify whether the user that described equipment is corresponding is working clan based on the time that described equipment accesses described LAN router with the time disconnected from described LAN router.
Alternatively, this monitoring method can also include: can access the time of described LAN router based on described equipment and identify that whether distinct device is corresponding to same user from the time that described LAN router disconnects.
Alternatively, the broadcast information of described digital media terminal can include the type of described broadcasting program;This monitoring method can also include determining the incidence relation between the type of described broadcasting program and user, it is possible to analyzes age of user and/or sex and/or schooling information.
Alternatively, this monitoring method also includes: can obtain the data of interest being associated from third-party and described identity information;Customer analysis can be carried out based on the broadcast information of described digital media terminal, described identity information and described data of interest.
Each aspect of the present invention is by obtaining the identity information of other equipment (access in radio or wireless access) accessing same LAN router (such as WiFi router) with digital media terminal, can be suitably used for the viewing personnel that monitoring can provide the digital media terminal of enormous amount content, and its monitoring result is comparatively reliable.
Accompanying drawing explanation
In conjunction with the drawings exemplary embodiment of the invention is described in more detail, above-mentioned and other purpose, feature and the advantage of the present invention will be apparent from, wherein, in exemplary embodiment of the invention, identical reference number typically represents same parts.
Fig. 1 illustrates the structured flowchart of the monitoring device of the viewing user of digital media terminal according to an embodiment of the invention.
Fig. 2 illustrates the structured flowchart of the monitoring device of the viewing user of the digital media terminal of an example according to an embodiment of the invention.
Fig. 3 illustrates the structured flowchart of the monitoring device of the viewing user of digital media terminal according to an embodiment of the invention.
Fig. 4 illustrates the structured flowchart of the monitoring device of the viewing user of the digital media terminal of an example according to an embodiment of the invention.
Fig. 5 illustrates the flow chart of the monitoring method of the viewing user of digital media terminal according to an embodiment of the invention.
Fig. 6 illustrates the flow chart of the monitoring method of the viewing user of digital media terminal according to another embodiment of the present invention.
Detailed description of the invention
It is more fully described the preferred embodiment of the present invention below with reference to accompanying drawings.Although accompanying drawing shows the preferred embodiment of the present invention, however, it is to be appreciated that may be realized in various forms the present invention and should do not limited by embodiments set forth herein.On the contrary, it is provided that these embodiments are to make the present invention more thorough and complete, and can will fully convey the scope of the invention to those skilled in the art.
As without clearly contrary instruction, " broadcastings " in the application refers to the broadcasting of broad sense, namely not only includes the situation that such as intelligent television etc. directly displays, though also include such as Set Top Box etc. be likely to not directly display substantially with the situation showing direct correlation.
Embodiment 1
Fig. 1 illustrates the structured flowchart of the monitoring device of the viewing user of digital media terminal according to an embodiment of the invention.In this embodiment, it is monitored that device 100 includes:
Apparatus information acquiring unit 101, for obtaining the identity information of the equipment accessing same LAN router with described digital media terminal, described identity information uniquely identifies the equipment accessing described LAN router.
Transmitting element 102, for sending described identity information to server.
Above-described embodiment based on the principle that with digital media terminal access same LAN router equipment be positioned near this digital media terminal, then the user corresponding to this equipment is likely to watch this digital media terminal.In the above-described embodiments, the user watching this digital media device can be monitored by the identity information obtained with other equipment of the digital media device same LAN router of access, without user's manual operation, this monitoring result can be used for the follow-up viewing interest to each user and/or viewing time etc. and is analyzed, it is simple to obtain real valuable big data.
Described identity information can include the MAC Address of equipment.As understood by those skilled in the art, MAC Address can uniquely identify distinct device.Therefore, the identity information of access device can uniquely be identified by such as MAC Address etc., it is possible to accurately obtain the quantity of the current equipment with the digital media device same LAN router of access and accurately distinguish distinct device.
Described identity information can include for identifying that whether relevant device is the information of mobile phone.Can be generally thought, the relatedness between mobile phone and user is stronger.Such as, described identity information can not only include the MAC Address of equipment, it is also possible to the information such as manufacturer and unit type of including equipment.Under normal circumstances, it is possible to judge whether this equipment is mobile phone based on the manufacturer of equipment and the model of equipment.
In one example, apparatus information acquiring unit 101 can pass through the identity information of the acquisition equipment such as such as LAN protocol scan method.Such as, apparatus information acquiring unit 101 can send identity information request instruction to its LAN router accessed, it is possible to receive the identity information of the equipment accessing this LAN router from this LAN router.Those skilled in the art may be used without other any suitable technological means and realize apparatus information acquiring unit 101.
In one example, apparatus information acquiring unit 101 can be additionally used in acquisition (such as, the obtaining) time that described equipment accesses this LAN router and the time disconnected from this LAN router from LAN router;Described equipment also can be accessed the time of this LAN router and send to server from the time that this LAN router disconnects by transmitting element 102.
Fig. 2 illustrates the structured flowchart of the monitoring device of the viewing user of the digital media terminal of an example according to the present embodiment.In this example, monitoring device 100 can also include broadcast information acquiring unit 103.Broadcast information acquiring unit 103 can obtain the broadcast information of described digital media terminal, for instance plays the type (such as news, physical culture, TV play, film, legal system, variety, advertisement, culinary art, cartoon, opera, beauty treatment, health care, military affairs etc. etc.) of program.Transmitting element 102 is it is also possible that the broadcast information stating digital media terminal sends to server.
Such as, the present embodiment can be implemented in digital media terminal.
Embodiment 2
Fig. 3 illustrates the structured flowchart of the monitoring device of the viewing user of digital media terminal according to another embodiment of the present invention.In this embodiment, it is monitored that device 300 includes:
Broadcast information acquiring unit 301, for obtaining the broadcast information of described digital media terminal;
Apparatus information acquiring unit 302, for obtaining the identity information from digital media terminal, described identity information uniquely identifies and the equipment of the described digital media terminal same LAN router of access;
Customer analysis unit 303, carries out customer analysis for broadcast information and the described identity information based on described digital media terminal.
In the above-described embodiments, can monitor, by the identity information obtained with other equipment of the digital media device same LAN router of access, the user watching this digital media device, and then carry out customer analysis based on these information.Device 300 is highly suitable for more abundant in the content that present digital media terminal provides and its viewing user is monitored when there is a large amount of scattered non-linear program.
Above-mentioned identity information can include the MAC Address of equipment.
In one example, described identity information can include for identifying that whether relevant device is the information of mobile phone, for instance, described identity information can include the information such as the MAC Address of relevant device, manufacturer and unit type.
In one example, broadcast information acquiring unit 301 can receive its broadcast information from digital media terminal;In another example, broadcast information acquiring unit 301 can pass through to inquire about back-end data and obtain the broadcast information of digital media terminal.Those skilled in the art can adopt any suitable technological means to realize broadcast information acquiring unit 301.
In one example, apparatus information acquiring unit 302 also can obtain (such as obtaining) time that described equipment accesses described LAN router and the time disconnected from described LAN router via digital media terminal.
In possible embodiment, with the time disconnected from LAN router, customer analysis unit 303 can identify whether the user that this equipment is corresponding is working clan based on the time of equipment access to LAN router.Such as, if between operationally, this equipment accesses same LAN router with the digital media terminal play continually, then it is believed that user corresponding to this equipment is most likely not working clan.
In possible embodiment, customer analysis unit 303 can based on the time of equipment access to LAN router with from whether the time identification distinct device that LAN router disconnects corresponds to same user.Such as, when finding that multiple equipment are usually concurrently accessed and simultaneously switch off, then it is believed that the plurality of equipment likely corresponds to same user.
In one example, the broadcast information of described digital media terminal can include the type playing program, and customer analysis unit 303 may determine that the type of described broadcasting program and the incidence relation of user, it is possible to analyze age of user and/or sex and/or schooling information.Such as, when finding that a certain equipment always occurs when playing animation sheet, then the user corresponding to equipment can be added the label of " cartoon fan ", it might even be possible to add the label of " child " to further this user.By playing the incidence relation between the type of program and user, and age and/or the information such as sex and/or schooling of user can be analyzed based on this incidence relation etc..
Fig. 4 illustrates the structured flowchart of the monitoring device of the viewing user of the digital media terminal of an example according to the present embodiment.In this example, monitoring device 300 can also include third party's data capture unit 304.Third party's data capture unit 304 can obtain the data of interest being associated from third-party and described identity information.Customer analysis unit 303 can carry out customer analysis based on the broadcast information of digital media terminal, identity information and data of interest.These third party's data can come from desensitization and are not related to the telecommunications of privacy, data source such as electricity business, Internet firm etc., such as obtain from third party's data and the information such as the such as MAC Address, cell-phone number in identity information, EMIE, the hobby setting the user that the information such as model are associated and/or personal attribute's (such as age and/or sex and/or schooling etc.), in conjunction with the information of the viewing digital media terminal of this user, obtain more targetedly and user profile more accurately.
Third party's data in the application can include electricity quotient data, social media data, telecommunications can open that data etc. are any can the information of legal use.
Such as, the present embodiment can be implemented in the server.
Embodiment 3
Fig. 5 illustrates the flow chart of the monitoring method of the viewing user of digital media terminal according to an embodiment of the invention.In this embodiment, this monitoring method includes:
Step 501, obtains the identity information of the equipment accessing same LAN router with described digital media terminal, and described identity information uniquely identifies the equipment accessing described LAN router;
Step 502, sends described identity information to server.
In one example, this monitoring method can also include: can obtain the broadcast information of described digital media terminal;The broadcast information of described digital media terminal can be sent to server.
In one example, this monitoring method can also include: can obtain the broadcast information of described digital media terminal;The broadcast information of described digital media terminal can be sent to described server.
In one example, this monitoring method can also include: can obtain the time that described equipment accesses described LAN router and the time disconnected from described LAN router;Described equipment can be accessed the time of described LAN router and send to described server from the time that described LAN router disconnects.
In one example, described identity information can include for identifying that whether relevant device is the information of mobile phone.
Such as, the present embodiment can be implemented in digital media terminal.
Embodiment 4
Fig. 6 illustrates the flow chart of the monitoring method of the viewing user of digital media terminal according to an embodiment of the invention.In this embodiment, this monitoring method includes:
Step 601, obtains the broadcast information of described digital media terminal;
Step 602, obtains the identity information from digital media terminal, and described identity information uniquely identifies and the equipment of the described digital media terminal same LAN router of access;
Step 603, broadcast information and described identity information based on described digital media terminal carry out customer analysis.
In one example, described identity information can include for identifying that whether relevant device is the information of mobile phone;The equipment that this monitoring method can also include based on being identified as mobile phone identifies different user.
In one example, this monitoring method can also include: can obtain the time that described equipment accesses described LAN router and the time disconnected from described LAN router.
In a kind of possible embodiment, this monitoring method can also include: can identify whether the user that described equipment is corresponding is working clan based on the time that described equipment accesses described LAN router with the time disconnected from described LAN router.
In a kind of possible embodiment, this monitoring method can also include: can access the time of described LAN router based on described equipment and identify that whether distinct device is corresponding to same user from the time that described LAN router disconnects.
In one example, the broadcast information of described digital media terminal can include the type of described broadcasting program;This monitoring method can also include determining the incidence relation between the type of described broadcasting program and user, and analyzes age of user and/or sex and/or schooling information.
In a possible example, this monitoring method can also include: can obtain the data of interest being associated from third-party and described identity information;Customer analysis can be carried out based on the broadcast information of described digital media terminal, described identity information and described data of interest.
Such as, the present embodiment can be implemented in the server.
Application example
For ease of understanding scheme and the effect thereof of the embodiment of the present invention, a concrete application example given below.It will be understood by those skilled in the art that this example is only for the purposes of understanding the present invention, its any detail is not intended to be intended to limit the present invention in any manner.
In an application scenarios, often obtained by Set Top Box and this Set Top Box access same family WiFi by the identity information of device, identify following equipment:
Desktop computer 1:MAC address is b8:e8:56:3b:a0:a4, manufacturer Apple, model MACPRO;
Desktop computer 2:MAC address is 58:e8:56:4b:a0:b5, manufacturer HP, model Intel;
Mobile phone 1:MAC address is ec:c6:3b:6b:a1:c5, manufacturer HTC, model Desire;
Mobile phone 2:MAC address is e6:52:a3:8e:ca:ed, manufacturer's blackberry, and model is unknown;
Mobile phone 3:MAC address is ba:d7:a6:3b:ba:e5, manufacturer Apple, model iPhone6;
Panel computer 1:MAC address is d5:c4:4c6:3b:7f:f3, manufacturer Apple, model iPad2.
By obtaining the time of occurrence of each equipment, can analyze:
1) desktop computer 1 generally connects after mobile phone 1 connects, and can speculate that its main user is same user, and this user seldom operationally between occur;
2) mobile phone 2 and mobile phone 3 are generally simultaneously connected with or disconnect WiFi and connect, and can speculate that its main user is same user;
3) desktop computer 2 generally connects after mobile phone 2 and mobile phone 3 connect, and can speculate that the main user of its main user and mobile phone 2, mobile phone 3 is same user;
4) iPad always occurs in certain relatively-stationary moment in night, and the daytime of non-festivals or holidays seldom connects, and time of occurrence showed increased by day between winter and summer vacations, can speculate that its main user is for child.
By the incidence relation between user and program category, it is possible to find desktop computer 1, user's comparatively preference beauty treatment of mobile phone 1 correspondence, culinary art class program, then can speculate that this user is women;It appeared that user's comparatively preference of mobile phone 2 and mobile phone 3 and desktop computer 2 correspondence is military and sport category program, then can speculate that this user is male, etc..
Additionally, also further combined with Questionnaire results and third party's data, can further confirm that and refine personal attribute's (such as age and/or sex and/or schooling etc.) and the hobby etc. of different user.
The present invention can be system, method and/or computer program.Computer program can include computer-readable recording medium, containing for making processor realize the computer-readable program instructions of various aspects of the invention.
Computer-readable recording medium can be the tangible device that can keep and store and be performed the instruction that equipment uses by instruction.Computer-readable recording medium such as may be-but not limited to-the combination of storage device electric, magnetic storage apparatus, light storage device, electromagnetism storage device, semiconductor memory apparatus or above-mentioned any appropriate.The example more specifically (non exhaustive list) of computer-readable recording medium includes: portable computer diskette, hard disk, random access memory (RAM), read only memory (ROM), erasable type programmable read only memory (EPROM or flash memory), static RAM (SRAM), Portable compressed dish read only memory (CD-ROM), digital versatile disc (DVD), memory stick, floppy disk, mechanical coding equipment, such as on it, storage has punch card or the groove internal projection structure of instruction, and the combination of above-mentioned any appropriate.Computer-readable recording medium used herein above is not construed as instantaneous signal itself, the electromagnetic wave of such as radio wave or other Free propagations, the electromagnetic wave (such as, by the light pulse of fiber optic cables) propagated by waveguide or other transmission mediums or by the signal of telecommunication of wire transfer.
Computer-readable program instructions as described herein can download to each from computer-readable recording medium and calculate/process equipment, or downloaded to outer computer or External memory equipment by network, such as the Internet, LAN, wide area network and/or wireless network.Network can include copper transmission cable, fiber-optic transfer, is wirelessly transferred, router, fire wall, switch, gateway computer and/or Edge Server.Adapter or network interface in each calculating/process equipment receive computer-readable program instructions from network, and forward this computer-readable program instructions, for be stored in each calculate/process equipment in computer-readable recording medium in.
Can be the source code write of assembly instruction, instruction set architecture (ISA) instruction, machine instruction, machine-dependent instructions, microcode, firmware instructions, condition setup data or the combination in any with one or more programming languages or object code for performing the computer program instructions of present invention operation, described programming language includes OO programming language such as Smalltalk, C++ etc. and the procedural programming languages of routine such as " C " language or similar programming language.Computer-readable program instructions fully can perform on the user computer, partly performs on the user computer, performs as an independent software kit, partly partly perform on the remote computer on the user computer or perform on remote computer or server completely.In the situation relating to remote computer, remote computer can include LAN (LAN) by the network of any kind or wide area network (WAN) is connected to subscriber computer, or, it may be connected to outer computer (such as utilizes ISP to pass through Internet connection).In certain embodiments, by utilizing the status information of computer-readable program instructions to carry out personalized customization electronic circuit, such as Programmable Logic Device, field programmable gate array (FPGA), programmable logic array (PLA), Digital Signal Processing (DSP) or microcontroller (MCU) etc., this electronic circuit can perform computer-readable program instructions, thus realizing various aspects of the invention.
Flow chart and/or block diagram referring herein to method according to embodiments of the present invention, device (system) and computer program describe various aspects of the invention.Should be appreciated that the combination of each square frame in each square frame of flow chart and/or block diagram and flow chart and/or block diagram, can be realized by computer-readable program instructions.
These computer-readable program instructions can be supplied to general purpose computer, special-purpose computer or other programmable data and process the processor of device, thus producing a kind of machine, make these instructions when the processor being processed device by computer or other programmable data is performed, create the device of the function/action of regulation in the one or more square frames in flowchart and/or block diagram.These computer-readable program instructions can also be stored in a computer-readable storage medium, these instructions make computer, programmable data process device and/or other equipment works in a specific way, thus, storage has the computer-readable medium of instruction then to include a manufacture, and it includes the instruction of the various aspects of the function/action of regulation in the one or more square frames in flowchart and/or block diagram.
Computer-readable program instructions can also be loaded into computer, other programmable data processes on device or miscellaneous equipment, make to process at computer, other programmable data device or miscellaneous equipment perform sequence of operations step, to produce computer implemented process, so that process the function/action of regulation in the one or more square frames in the instruction flowchart and/or block diagram performed on device or miscellaneous equipment at computer, other programmable data.
Flow chart and block diagram in accompanying drawing show according to the system of multiple embodiments of the present invention, the architectural framework in the cards of method and computer program product, function and operation.In this, flow chart or each square frame in block diagram can represent a part for a module, program segment or instruction, and a part for described module, program segment or instruction comprises the executable instruction of one or more logic function for realizing regulation.At some as in the realization replaced, the function marked in square frame can also to be different from the order generation marked in accompanying drawing.Such as, two continuous print square frames can essentially perform substantially in parallel, and they can also perform sometimes in the opposite order, and this determines according to involved function.It will also be noted that, the combination of the square frame in each square frame in block diagram and/or flow chart and block diagram and/or flow chart, can realize by the special hardware based system of the function or action that perform regulation, or can realize with the combination of specialized hardware Yu computer instruction.
Being described above various embodiments of the present invention, described above is illustrative of, and non-exclusive, and it is also not necessarily limited to disclosed each embodiment.When not necessarily departing from the scope and spirit of illustrated each embodiment, many modifications and changes will be apparent from for those skilled in the art.The selection of term used herein, it is intended to explain the principle of each embodiment, practical application or the improvement to the technology in market best, or make other those of ordinary skill of the art be understood that each embodiment disclosed herein.

Claims (10)

1. the monitoring device of the viewing user of digital media terminal, this monitoring device includes:
Apparatus information acquiring unit, for obtaining the identity information of the equipment accessing same LAN router with described digital media terminal, described identity information uniquely identifies the equipment accessing described LAN router;
Transmitting element, for sending described identity information to server.
2. monitoring device according to claim 1, this monitoring device also includes:
Broadcast information acquiring unit, for obtaining the broadcast information of described digital media terminal;
Described transmitting element is additionally operable to send to described server the broadcast information of described digital media terminal.
3. monitoring device according to claim 1, wherein,
Described apparatus information acquiring unit is additionally operable to obtain the time that described equipment accesses described LAN router and the time disconnected from described LAN router;
Described transmitting element is additionally operable to described equipment accesses the time of described LAN router and sends to described server from the time that described LAN router disconnects.
4. monitoring device according to claim 1, wherein, described identity information includes for identifying that whether relevant device is the information of mobile phone.
5. the monitoring device of the viewing user of digital media terminal, this monitoring device includes:
Broadcast information acquiring unit, for obtaining the broadcast information of described digital media terminal;
Apparatus information acquiring unit, for obtaining the identity information from digital media terminal, described identity information uniquely identifies and the equipment of the described digital media terminal same LAN router of access;
Customer analysis unit, carries out customer analysis for broadcast information and the described identity information based on described digital media terminal.
6. monitoring device according to claim 5, wherein,
Described identity information includes for identifying that whether relevant device is the information of mobile phone;
Described customer analysis unit is for identifying different user based on the equipment being identified as mobile phone.
7. monitoring device according to claim 5, wherein,
Described apparatus information acquiring unit is additionally operable to obtain the time that described equipment accesses described LAN router and the time disconnected from described LAN router.
8. monitoring device according to claim 5, wherein,
Described monitoring device also includes third party's data capture unit, and described third party's data capture unit is for obtaining the data of interest being associated from third-party and described identity information;
Described customer analysis unit is for carrying out customer analysis based on the broadcast information of described digital media terminal, described identity information and described data of interest.
9. the monitoring method of the viewing user of digital media terminal, this monitoring method includes:
Obtaining the identity information of the equipment accessing same LAN router with described digital media terminal, described identity information uniquely identifies the equipment accessing described LAN router;
Described identity information is sent to server.
10. the monitoring method of the viewing user of digital media terminal, this monitoring method includes:
Obtain the broadcast information of described digital media terminal;
Obtaining the identity information from digital media terminal, described identity information uniquely identifies and the equipment of the described digital media terminal same LAN router of access;
Broadcast information and described identity information based on described digital media terminal carry out customer analysis.
CN201610081524.7A 2016-02-05 2016-02-05 Monitoring methods and monitoring apparatuses for watching users of digital media terminal Pending CN105744305A (en)

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Application publication date: 20160706