TW201520957A - Real-estate information analysis management system and method - Google Patents

Real-estate information analysis management system and method Download PDF

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TW201520957A
TW201520957A TW102142098A TW102142098A TW201520957A TW 201520957 A TW201520957 A TW 201520957A TW 102142098 A TW102142098 A TW 102142098A TW 102142098 A TW102142098 A TW 102142098A TW 201520957 A TW201520957 A TW 201520957A
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shu-zhen Lin
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shu-zhen Lin
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Abstract

Disclosed is a real-estate information analysis management system and method applied on real-estate information analysis and service environment. Real-estate information analysis management system and method of the invention is used by firstly acquiring browse information/data generated by users through operating the display interface; then, the information/data analysis of browse information/data is performed by analysis rule/condition; then, analyzed customer requirement and/or effect analysis information are displayed in character and/or diagram and/or picture and/or multimedia to provide improvement opinion. Accordingly, real-estate employees and companies providing real-estate related services can timely perform adjustments in the presentation of housing object information so as to provide more appropriate housing object information service to users.

Description

不動產資訊分析管理系統及方法 Real estate information analysis management system and method

本發明係有關於資訊分析系統及方法,更詳而言之,係有關於一種應用於房地產資訊分析管理以及服務環境中的不動產資訊分析管理系統及方法,對使用者藉由服務介面進行操作所產生出的瀏覽數據/資料,以分析規則/條件進行數據/資料的分析、以文字及/或圖表及/或圖片及/或多媒體的方式,將分析處理後的分析結果展現出來、並提供改善意見,以便對房屋物件資訊的展現內容進行調整。 The present invention relates to an information analysis system and method, and more particularly to a real estate information analysis management system and method for real estate information analysis management and service environment, and the user operates through a service interface. Generated browsing data/data, analysis of data/data by analysis rules/conditions, presentation of analytical analysis results and improvement by text and/or chart and/or image and/or multimedia Opinions to adjust the presentation of housing object information.

就目前之不動產服務而言,所採取的方式是,提供關於房屋物件訊息的網頁或是App應用程式,供使用者利用電腦或是智慧型手機來瀏覽房地產資訊,例如,買屋資訊。 In the case of current real estate services, the method is to provide a web page or an app for housing object information, for users to use the computer or smart phone to browse real estate information, for example, to buy house information.

而此種習知不動產服務方式的問題在於,不動產從業人員及提供不動產相關服務之業者僅是對使用者提供房屋物件資料,而無法搜集到使用者藉由對網頁或是App應用程式中的房屋物件進行操作,所產生出的瀏覽數據/資料,更遑論能進行分析處理。 The problem with this type of conventional real estate service is that real estate practitioners and those providing real estate-related services only provide housing object information to users, and cannot collect users through web pages or applications in the app. The object is manipulated, and the generated browsing data/data, let alone the analysis and processing.

另,由於不動產從業人員及提供不動產相關服務之業者無法得知使用者操作反應,因而,無法就目前現有之房屋物件展現資訊做任何調整,無法適時符合使用者的實際瀏覽需求。 In addition, since the real estate practitioners and the operators providing the real estate-related services cannot know the user's operational response, it is impossible to make any adjustments to the existing information on the existing housing items, and it is not timely to meet the actual browsing needs of the users.

再,就不動產從業人員及提供不動產相關服務之業者管理層 面而言,無法真正瞭解由各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,而無法進一步提供改善建議,且,由於無法掌控各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式的實際運作績效,因而,管理層面無法針對各個據點,例如,公司直營分店,或是,加盟店,進行評比並提出改善建議。 Further, management of real estate practitioners and operators providing real estate related services In fact, it is impossible to really understand whether the information content and presentation methods of the house objects in the websites or the application applications provided by various locations, such as company direct stores or franchisees, are really suitable for users. Browsing the requirements, and can't further provide suggestions for improvement, and because of the inability to control the various locations, such as company direct stores, or franchise stores, the web pages provided or the actual operational performance of the app, the management level cannot For each location, for example, a company direct branch, or a franchise store, for evaluation and suggestions for improvement.

所以如何尋求一種能用於房地產資訊分析以及服務環境中 的不動產資訊分析管理系統及方法,可搜集到使用者藉由對網頁或是App應用程式中的房屋物件進行操作,所產生出的瀏覽數據/資料能進行分析處理,可就目前現有之房屋物件展現資訊做調整,以適時符合使用者的實際瀏覽需求,另,就不動產從業人員及提供不動產相關服務之業者管理層面而言,可真正瞭解由各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式的實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議,此些均是待解決的問題。 So how to find a way to use in real estate information analysis and service environment The real estate information analysis management system and method can collect the browsing data/data generated by the user by operating the website object in the webpage or the application, and can analyze and process the current existing housing object. Display information to make adjustments to meet the actual browsing needs of users in a timely manner. In addition, in terms of the management level of real estate practitioners and real estate-related services, you can truly understand the various locations, such as company direct sales outlets, or, The franchise store, the webpage provided by the website or the application content and the presentation method of the app in the app are really suitable for the user's browsing needs, and can further provide suggestions for improvement, and can control the webpage provided by each site or It is the actual operational performance of the App application. Therefore, the management level can evaluate and propose improvement suggestions for each site, which are all issues to be solved.

本發明之主要目的便是在於提供一種不動產資訊分析管理系統及方法,係應用於房地產資訊分析以及服務環境中,取得使用者藉由顯示介面進行操作所產生出的瀏覽數據/資料,對瀏覽數據/資料以分析規則/條件進行數據/資料的分析、並以文字及/或圖表及/或圖片及/或多媒體的方式,將分析處理後的客戶需求及/或效益分析資訊予以展現出來,以讓供不 動產從業人員及提供不動產相關服務之業者、以及管理層面能瞭解、掌控,以文字及/或圖表及/或圖片及/或多媒體的方式,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務。 The main purpose of the present invention is to provide a real estate information analysis management system and method, which are applied to real estate information analysis and service environment, and obtain browsing data/data generated by a user through a display interface, and browse data. / Data analysis of data/data by analysis rules/conditions, and analysis of processed customer needs and/or benefit analysis information in text and / or graphics and / or pictures and / or multimedia, to Let no Mobility practitioners and operators of real estate-related services, as well as managers at the management level, can provide insights and provide improved advice in the form of text and/or graphics and/or images and/or multimedia to enable real estate practitioners and provide real estate related services. The practitioners can adjust the presentation of the housing object information in a timely manner to provide users with more appropriate housing information services.

本發明之又一目的便是在於提供一種不動產資訊分析 管理系統及方法,係應用於房地產資訊分析以及服務環境中,可搜集到使用者藉由對網頁或是App應用程式或是行動電話網頁中的房屋物件進行操作,所產生出的瀏覽數據/資料、並能進行分析處理,可就目前現有之房屋物件展現資訊做調整,以適時符合使用者的實際瀏覽需求。 Another object of the present invention is to provide a real estate information analysis The management system and method are applied to the real estate information analysis and service environment, and can collect the browsing data/data generated by the user by operating the website object in the webpage or the app application or the mobile phone webpage. And can be analyzed and processed, and the current display information of the existing housing items can be adjusted to meet the actual browsing needs of the users in a timely manner.

本發明之再一目的便是在於提供一種不動產資訊分析管理 系統及方法,係應用於房地產資訊分析以及服務環境中,就不動產從業人員及提供不動產相關服務之業者管理層面而言,可真正瞭解由各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。 Another object of the present invention is to provide a real estate information analysis management The system and method are applied to the real estate information analysis and service environment. In terms of the management level of the real estate practitioners and the real estate-related services, the system can be truly understood by various locations, such as company direct branches or franchise stores. Whether the webpage provided by the webpage or the app application or the mobile phone's website information content and presentation method is really suitable for the user's browsing needs, and can further provide suggestions for improvement, and can be controlled by various locations. The web page or the actual operational performance of the app or mobile phone web page, so the management level can evaluate and propose improvement suggestions for each site.

根據以上所述之目的,本發明提供一種不動產資訊分析管理 系統,該不動產資訊分析管理系統包含分析管理模組、資訊展現模組、以及資料庫。 According to the above, the present invention provides a real estate information analysis management The system, the real estate information analysis management system includes an analysis management module, an information presentation module, and a database.

分析管理模組,該分析管理模組於取得來自於不動產資訊分 析管理系統以外的瀏覽數據/資料後,將對瀏覽數據/資料以分析規則/條件進 行數據/資料的分析,在此,其中,瀏覽數據/資料來自於不動產資訊分析管理系統以外的一個以上之資料庫,係為使用者藉由顯示介面進行操作所產生之,顯示介面可為網頁介面或是App應用程式介面或是行動電話網頁;該分析管理模組將分析處理後的分析結果傳送至資訊展現模組,在此,其中,分析結果係為分析處理後的客戶需求及/或效益分析資訊。 Analysis management module, the analysis management module obtains information from real estate After analyzing the browsing data/data outside the management system, the data/data will be analyzed to analyze the rules/conditions. The analysis of the data/data, wherein the browsing data/data comes from more than one database other than the real estate information analysis management system, which is generated by the user through the display interface, and the display interface can be a webpage. The interface is either an application application interface or a mobile phone webpage; the analysis management module transmits the analysis and analysis result to the information presentation module, wherein the analysis result is an analysis of the processed customer demand and/or Benefit analysis information.

資訊展現模組,該資訊展現模組於接收到分析結果之後,以 文字及/或圖表及/或圖片及/或多媒體的方式,於網頁介面或是App應用程式介面或是行動電話網頁介面,將分析處理後的客戶需求及/或效益分析資訊予以展現出來,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者,能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務,另,管理層面根據所展現出的客戶需求及/或效益分析資訊,能瞭解、掌控各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的房屋物件實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。 Information presentation module, after the information presentation module receives the analysis result, Text and/or graphics and/or images and/or multimedia methods are displayed on the web interface or the app application interface or the mobile phone web interface to analyze the processed customer needs and/or benefit analysis information. To improve the opinions so that real estate practitioners and those who provide real estate-related services can adjust the presentation of housing object information in a timely manner so as to provide users with more appropriate housing information services, and the management level is based on the Customer needs and/or benefit analysis information, to understand and control various locations, such as company direct sales outlets, or franchise stores, web pages provided or app applications or mobile object information content on mobile phone web pages and Whether the presentation method is really suitable for the user's browsing needs, and can further provide suggestions for improvement, and can control the actual operation performance of the website provided by each location or the application of the application or the mobile phone webpage, thus managing Levels can be compared to individual locations and recommendations for improvement can be made.

資料庫,該資料庫可用以儲存來自於不動產資訊分析管理系 統以外之一個以上之資料庫的由使用者藉由顯示介面進行操作所產生的瀏覽數據/資料,以供分析管理模組進行讀取,及/或,分析結果,其中,分析結果係為分析處理後的客戶需求及/或效益分析資訊。 Database, which can be used to store information from the Real Estate Information Management Department Viewing data/data generated by the user through the display interface of one or more databases other than the system for reading by the analysis management module, and/or analyzing the results, wherein the analysis results are analyzed Customer demand and/or benefit analysis information after processing.

利用本發明之不動產資訊分析管理系統以進行不動產資訊 分析管理方法過程時,首先,取得使用者藉由顯示介面進行操作所產生出的瀏覽數據/資料;分析管理模組將接收到來自於不動產資訊分析管理系統以外的瀏覽數據/資料,及/或,分析管理模組對儲存於資料庫中的來自於不動產資訊分析管理系統以外之一個以上之資料庫的瀏覽數據/資料進行讀取。 Using the real estate information analysis management system of the present invention to carry out real estate information When analyzing the management method process, firstly, the browsing data/data generated by the user through the display interface is obtained; the analysis management module will receive browsing data/data from the real estate information analysis management system, and/or The analysis management module reads the browsing data/data stored in the database from more than one database other than the real estate information analysis management system.

接著,對瀏覽數據/資料以分析規則/條件進行數據/資料的分 析;分析管理模組於接收到來自於不動產資訊分析管理系統以外的瀏覽數據/資料後,將對瀏覽數據/資料以分析規則/條件進行數據/資料的分析,分析管理模組並將分析處理後的分析結果傳送至資訊展現模組,在此,其中,分析結果係為分析處理後的客戶需求及/或效益分析資訊。 Next, divide the data/data by browsing the data/data with analysis rules/conditions. After analyzing the browsing data/data from the real estate information analysis management system, the analysis management module analyzes the data/data by analyzing the data/data, analyzes the management module, and analyzes and processes the data. The post-analysis results are transmitted to the information presentation module, where the analysis results are analyzed for processed customer needs and/or benefit analysis information.

進而,以文字及/或圖表及/或圖片及/或多媒體的方式,將分 析處理後的客戶需求及/或效益分析資訊予以展現出來;資訊展現模組於接收到分析結果之後,以文字及/或圖表及/或圖片及/或多媒體的方式,於網頁介面或是App應用程式介面或是行動電話網頁介面,將分析處理後的客戶需求及/或效益分析資訊予以展現出來,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者,能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務,另,管理層面根據所展現出的客戶需求及/或效益分析資訊,能瞭解、掌控各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的房屋物件實際運作績效,因而,管理層面 可針對各個據點,進行評比並提出改善建議。 Further, in the form of text and/or graphics and/or pictures and/or multimedia, Analysis of the processed customer needs and / or benefit analysis information; after receiving the analysis results, the information presentation module can use text and / or graphics and / or pictures and / or multimedia in the web interface or App The application interface or the mobile phone web interface will display the analyzed customer needs and/or benefit analysis information and provide suggestions for improvement so that real estate practitioners and real estate related services can provide timely information on housing objects. The presentation content is adjusted to provide users with more appropriate housing information services. In addition, the management level can understand and control various locations according to the customer needs and/or benefit analysis information displayed, for example, the company direct sales branch. Or, the franchise store, the webpage provided by the website or the app application or the mobile phone website information content and presentation method, whether it is really suitable for the user's browsing needs, and further suggestions for improvement, and, Control the web pages provided by each location or the app or mobile phone Housing object page actual operational performance, and therefore, the management level Evaluations can be made for each location and recommendations for improvement can be made.

為使熟悉該項技藝人士瞭解本發明之目的、特徵及功效,茲藉由下述具體實施例,並配合所附之圖式,對本發明詳加說明如後: In order to make the person skilled in the art understand the purpose, features and effects of the present invention, the present invention will be described in detail by the following specific embodiments and the accompanying drawings.

1‧‧‧不動產資訊分析管理系統 1‧‧‧ Real Estate Information Analysis Management System

2‧‧‧分析管理模組 2‧‧‧Analysis Management Module

3‧‧‧資訊展現模組 3‧‧‧Information Presentation Module

4‧‧‧資料庫 4‧‧‧Database

5‧‧‧伺服器 5‧‧‧Server

6‧‧‧資料庫 6‧‧‧Database

7‧‧‧資料庫 7‧‧‧Database

8‧‧‧使用者 8‧‧‧Users

9‧‧‧電子裝置 9‧‧‧Electronic devices

10‧‧‧電子裝置 10‧‧‧Electronic devices

11‧‧‧不動產從業人員及提供不動產相關服務之業者 11‧‧‧Real estate practitioners and operators providing real estate related services

12‧‧‧管理層面 12‧‧‧Management level

21‧‧‧規則/條件 21‧‧‧Rules/Conditions

51‧‧‧螢幕 51‧‧‧ screen

52‧‧‧平板電腦 52‧‧‧ Tablet PC

91‧‧‧螢幕 91‧‧‧ screen

92‧‧‧顯示介面 92‧‧‧Display interface

93‧‧‧顯示介面 93‧‧‧Display interface

100‧‧‧螢幕 100‧‧‧ screen

101 102 103‧‧‧步驟 101 102 103‧‧‧Steps

110‧‧‧App應用程式介面 110‧‧‧App application interface

201 202 203‧‧‧步驟 201 202 203‧‧‧Steps

301 302 303‧‧‧步驟 301 302 303‧‧‧Steps

510‧‧‧網頁介面 510‧‧‧Web interface

530‧‧‧網頁介面 530‧‧‧Web interface

600‧‧‧數據/資料 600‧‧‧Data/data

610‧‧‧分析結果 610‧‧‧ Analysis results

611‧‧‧客戶需求 611‧‧‧Customer needs

612‧‧‧效益分析資訊 612‧‧‧ Benefit Analysis Information

700‧‧‧數據/資料 700‧‧‧Data/data

710‧‧‧分析結果 710‧‧‧ Analysis results

711‧‧‧客戶需求 711‧‧‧Customer needs

712‧‧‧效益分析資訊 712‧‧‧ Benefit Analysis Information

第1圖為一系統示意圖,用以顯示說明本發明之不動產資訊分析管理系統之系統架構、以及運作情形;第2圖為一流程圖,用以顯示說明利用如第1圖中之本發明之不動產資訊分析管理系統以進行不動產資訊分析管理方法的流程步驟;第3圖為一示意圖,用以顯示說明本發明之不動產資訊分析管理系統的一實施例、以及運作情形;第4圖為一流程圖,用以顯示說明利用如第3圖中之本發明之不動產資訊分析管理系統的一實施例以進行不動產資訊分析管理方法的流程步驟;第5圖為一示意圖,用以顯示說明本發明之不動產資訊分析管理系統的又一實施例、以及運作情形;以及第6圖為一流程圖,用以顯示說明利用如第5圖中之本發明之不動產資訊分析管理系統的又一實施例以進行不動產資訊分析管理方法的流程步驟。 1 is a schematic diagram of a system for illustrating the system architecture and operation of the real estate information analysis management system of the present invention; and FIG. 2 is a flow chart for illustrating the use of the present invention as shown in FIG. The real estate information analysis management system performs the process steps of the real estate information analysis management method; FIG. 3 is a schematic diagram showing an embodiment and operation of the real estate information analysis management system of the present invention; and FIG. 4 is a flow FIG. 5 is a flow chart showing a method for analyzing a real estate information analysis management method using an embodiment of the real estate information analysis management system of the present invention as shown in FIG. 3; FIG. 5 is a schematic diagram for illustrating the present invention. Still another embodiment of the real estate information analysis management system, and an operation scenario; and FIG. 6 is a flow chart for showing another embodiment of the real estate information analysis management system using the present invention as shown in FIG. The process steps of the real estate information analysis management method.

第1圖為一系統示意圖,用以顯示說明本發明之不動產資訊分析管理系統之系統架構、以及運作情形。如第1圖中所示之,不動產資訊 分析管理系統1包含分析管理模組2、資訊展現模組3、以及資料庫4,在此,其中,分析管理模組2、資訊展現模組3係由硬體及/或韌體及/或軟體所構成,分析管理模組2及/或資訊展現模組3可位於電子裝置,例如,為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV的其中之一,端視實際施行情況而定。 Figure 1 is a schematic diagram of a system for illustrating the system architecture and operation of the real estate information analysis management system of the present invention. As shown in Figure 1, real estate information The analysis management system 1 includes an analysis management module 2, an information presentation module 3, and a database 4, wherein the analysis management module 2 and the information presentation module 3 are composed of hardware and/or firmware and/or The software, the analysis management module 2 and/or the information presentation module 3 can be located in an electronic device, for example, a server, a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, an iPhone, a Smart TV. One depends on the actual implementation.

分析管理模組2,該分析管理模組2將接收來自於不動產資訊 分析管理系統1以外的瀏覽數據/資料(未圖示之),及/或,分析管理模組2對儲存於資料庫4中的來自於不動產資訊分析管理系統1以外之一個以上之資料庫(未圖示之)的瀏覽數據/資料進行讀取,將對瀏覽數據/資料以分析規則/條件(未圖示之)進行數據/資料的分析,在此,其中,瀏覽數據/資料係為使用者(未圖示之)藉由顯示介面(未圖示之)進行操作所產生之,顯示介面可為網頁介面或是App應用程式介面或是行動電話網頁介面,在此,顯示介面係展現於為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV其中之一的電子裝置(未圖示之)螢幕上;該分析管理模組2將分析處理後的分析結果(未圖示之)傳送至資訊展現模組3,在此,其中,分析結果係為分析處理後的客戶需求、以及效益分析資訊。 Analysis management module 2, the analysis management module 2 will receive information from real estate The browsing data/data (not shown) other than the analysis management system 1 and/or the analysis management module 2 stores one or more databases other than the real estate information analysis management system 1 stored in the database 4 ( The browsing data/data (not shown) is read, and the data/data is analyzed by the analysis rule/condition (not shown) for browsing data/data, where the browsing data/data is used. The display interface (not shown) is generated by a display interface (not shown), and the display interface can be a web interface or an application application interface or a mobile phone web interface, where the display interface is displayed on It is an electronic device (not shown) on one of a server, a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, an iPhone, and a Smart TV; the analysis management module 2 will analyze and process the The analysis result (not shown) is transmitted to the information presentation module 3, where the analysis result is the analysis of the processed customer demand and the benefit analysis information.

資訊展現模組3,該資訊展現模組3於接收到分析結果之後, 以文字及/或圖表及/或圖片及/或多媒體的方式,於電子裝置螢幕上之網頁介面或是App應用程式介面或是行動電話網頁介面,將分析處理後的客戶需求、以及效益分析資訊予以展現出來,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者(未圖示之),能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務,另,管理 層面(未圖示之),例如,總部經理,分區經理,公司直營分店店長或加盟分店店長,根據所展現出的客戶需求及/或效益分析資訊,能瞭解、掌控各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的房屋物件實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。 The information presentation module 3, after receiving the analysis result, the information presentation module 3 Analysis of processed customer needs and benefit analysis information in the form of text and / or graphics and / or pictures and / or multimedia on the web interface of the electronic device screen or the application interface of the application or the mobile phone web interface To provide an improvement, so that real estate practitioners and those who provide real estate-related services (not shown) can adjust the presentation of housing information in a timely manner to provide users with more appropriate housing information. Service, another, management Level (not shown), for example, head office manager, division manager, company direct store manager or affiliate store manager, can understand and control various positions according to customer demand and/or benefit analysis information, for example, company Direct branch stores, or franchisees, the web pages provided by the app or the app or the mobile phone webpage, and whether the content and presentation of the house object information are really suitable for the user's browsing needs, and further suggestions for improvement can be provided. Moreover, it can control the actual operation performance of the website provided by each base or the application of the application or the mobile phone webpage. Therefore, the management level can evaluate and propose improvement suggestions for each base.

資料庫4,該資料庫4可用以儲存來自於不動產資訊分析管理 系統1以外之一個以上之資料庫的由使用者藉由顯示介面進行操作所產生的瀏覽數據/資料,以供分析管理模組2進行讀取,及/或,分析結果,其中,分析結果係為分析處理後的客戶需求及/或效益分析資訊。 Database 4, which can be used to store real estate information analysis management The browsing data/data generated by the user operating through the display interface of one or more databases other than the system 1 for reading by the analysis management module 2, and/or analyzing the results, wherein the analysis result is Analyze information for processed customer needs and/or benefits.

第2圖為一流程圖,用以顯示說明利用如第1圖中之本發明之 不動產資訊分析管理系統以進行不動產資訊分析管理方法的流程步驟。如第2圖中所示之,首先,於步驟101,進行取得瀏覽數據/資料動作;接收使用者藉由顯示介面進行操作所產生出的瀏覽數據/資料,分析管理模組2將接收來自於不動產資訊分析管理系統以外的瀏覽數據/資料,及/或,分析管理模組2對儲存於資料庫4中的來自於不動產資訊分析管理系統1以外之第三方的一個以上之資料庫的瀏覽數據/資料進行讀取,並進到步驟102。 Figure 2 is a flow chart for illustrating the use of the invention as in Figure 1 The real estate information analysis management system is used to carry out the process steps of the real estate information analysis management method. As shown in FIG. 2, first, in step 101, the browsing data/data action is performed; and the browsing data/data generated by the user operating through the display interface is received, and the analysis management module 2 receives the data from the browsing. Viewing data/data other than the real estate information analysis management system, and/or browsing data of one or more databases from the third party other than the real estate information analysis management system 1 stored in the database 4 by the analysis management module 2. / Data is read and proceeds to step 102.

於步驟102,進行瀏覽數據/資料分析動作;對瀏覽數據/資料 以分析規則/條件進行數據/資料的分析,分析管理模組2於接收到來自於不動產資訊分析管理系統1以外的瀏覽數據/資料後,將對瀏覽數據/資料以分析規則/條件進行數據/資料的分析,分析管理模組2並將分析處理後的分析 結果傳送至資訊展現模組3,在此,其中,分析結果係為分析處理後的客戶需求及/或效益分析資訊,並進到步驟103。 In step 102, browsing data/data analysis actions; browsing data/data The data/data analysis is performed by the analysis rule/condition, and after the analysis management module 2 receives the browsing data/data other than the real estate information analysis management system 1, the data/data is analyzed by the analysis rule/condition/ Analysis of data, analysis of management module 2 and analysis after analysis The result is transmitted to the information presentation module 3, where the analysis result is the analysis of the processed customer demand and/or benefit analysis information, and proceeds to step 103.

於步驟103,進行分析結果展現動作;以文字及/或圖表及/或 圖片及/或多媒體的方式,將分析處理後的客戶需求、以及效益分析資訊予以展現出來;資訊展現模組3於接收到分析結果之後,以文字及/或圖表及/或圖片及/或多媒體的方式,於網頁介面或是App應用程式介面或是行動電話網頁介面,將分析處理後的客戶需求、以及效益分析資訊予以展現出來,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者,能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務,另,管理層面,例如,總部經理,分區經理,公司直營分店店長或加盟分店店長,根據所展現出的客戶需求、以及效益分析資訊,能瞭解、掌控各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的房屋物件實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。 In step 103, the analysis result is displayed; the text and/or chart and/or The image and/or multimedia method will display the analyzed customer requirements and benefit analysis information; the information presentation module 3 will receive texts and/or charts and/or pictures and/or multimedia after receiving the analysis results. Ways to display the analyzed customer needs and benefit analysis information on the web interface or the app application interface or the mobile phone web interface, and provide improvement suggestions for real estate practitioners and real estate related services. The industry can adjust the display content of the house object information in time to provide users with more suitable information services for house objects. In addition, the management level, for example, head office manager, district manager, company direct store manager or affiliate store manager, Based on the customer needs and benefit analysis information, you can understand and control the various locations, such as company direct sales outlets, or franchise stores, web pages provided or app applications or mobile phone pages. Whether the object information content and presentation method are really suitable for use Browsing the requirements and further providing suggestions for improvement, and controlling the actual operation performance of the website provided by each location or the application of the application or the mobile phone webpage. Therefore, the management level can be evaluated and proposed for each location. Recommendations for improvement.

第3圖為一示意圖,用以顯示說明本發明之不動產資訊分析 管理系統的一實施例、以及運作情形。如第3圖中所示之,不動產資訊分析管理系統1包含分析管理模組2、資訊展現模組3、以及資料庫4,在此,其中,分析管理模組2、資訊展現模組3係由硬體及/或韌體及/或軟體所構成,不動產資訊分析管理系統1位於伺服器5。 Figure 3 is a schematic diagram showing the analysis of real estate information illustrating the present invention. An embodiment of the management system, and an operational situation. As shown in FIG. 3, the real estate information analysis management system 1 includes an analysis management module 2, an information presentation module 3, and a database 4, wherein the analysis management module 2 and the information presentation module 3 are The real estate information analysis management system 1 is located in the server 5, which is composed of hardware and/or firmware and/or software.

分析管理模組2,該分析管理模組2將接收來自於不動產資訊 分析管理系統1以外的瀏覽數據/資料600,及/或,分析管理模組2對儲存於資料庫4中的來自於不動產資訊分析管理系統1以外之一個以上之資料庫6、7的瀏覽數據/資料600進行讀取,其中,例如,資料庫6係為好房網資料庫,而資料庫7則為房仲網資料庫,瀏覽數據/資料600係為房屋物件點擊數及/或物件曝光數及/或留言來電量及/或與所檢視房屋物件相關的資料及/或留言內容及/或來電內容;分析管理模組2於接收到來自於不動產資訊分析管理系統1以外的瀏覽數據/資料600後,將對瀏覽數據/資料600以分析規則/條件21進行數據/資料的分析,在此,其中,瀏覽數據/資料600來自於不動產資訊分析管理系統1以外的一個以上之資料庫6、7,係為使用者8藉由顯示介面92進行操作所產生之,顯示介面92可為網頁介面或是App應用程式介面或是行動電話網頁介面(mobile web interface),在此,顯示介面91係展現於為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV其中之一的電子裝置9螢幕91上;該分析管理模組2將分析處理後的分析結果610傳送至資訊展現模組3,在此,其中,分析結果610係為分析處理後的客戶需求611及/或效益分析資訊612,例如,客戶需求611係為依總價及/或依坪數及/或依房數及/或依屋齡及/或依房屋型態及/或熱門物件TOP 10,而效益分析資訊612係為今日有效物件庫存數及/或今日線上物件數及/或成為優質房屋物件所需之建議條件(例如,多上傳幾張照片,及/或,寫30字以上的物件描述,及/或,上傳格局圖…等等)及/或物件品質分析(例如,如何讓客戶找到物件,及/或,快速吸引客戶目光的方法,及/或,格局圖影響客戶來電及/或留言…等等)。 Analysis management module 2, the analysis management module 2 will receive information from real estate The browsing data/data 600 other than the analysis management system 1 and/or the browsing data of the one or more databases 6 and 7 other than the real estate information analysis management system 1 stored in the database 4 by the analysis management module 2 / Data 600 to read, wherein, for example, the database 6 is a good room network database, while the database 7 is the Fangzhong network database, browsing data / data 600 is the number of items clicks and / or object exposure Number and/or message to the power and/or data and/or message content and/or caller content related to the house object being inspected; the analysis management module 2 receives the browsing data from the real estate information analysis management system 1/ After the data 600, the data/data 600 will be analyzed by the analysis rule/condition 21, wherein the browsing data/data 600 is from more than one database 6 other than the real estate information analysis management system 1. 7, the user 8 is generated by the operation of the display interface 92, the display interface 92 can be a web interface or an application interface or a mobile web interface. Here, the display interface 91 is displayed on the screen 91 of the electronic device 9 which is one of a server, a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, an iPhone, and a Smart TV; the analysis management module 2 The analysis result 610 after the analysis and processing is transmitted to the information presentation module 3, where the analysis result 610 is the analysis of the processed customer demand 611 and/or the benefit analysis information 612. For example, the customer demand 611 is based on the total Price and / or depending on the number of pings and / or the number of rooms and / or depending on the age of the house and / or depending on the type of housing and / or popular items TOP 10, and the benefit analysis information 612 is the number of valid items in stock today and / or today The number of items on the line and/or the recommended conditions for becoming a good house item (for example, uploading a few more photos, and/or writing a description of more than 30 words, and/or uploading a map...etc.) and/or Object quality analysis (for example, how to get customers to find objects, and/or how to quickly attract customers' attention, and/or, the pattern affects customer calls and/or messages...etc.).

資訊展現模組3,該資訊展現模組3於接收到分析結果610之 後,以文字及/或圖表及/或圖片及/或多媒體的方式,於伺服器5螢幕51上之網頁介面510將分析處理後的效益分析資訊612予以展現出來,及/或,於電子裝置10之螢幕100上的App應用程式介面110,將分析處理後的客戶需求611予以展現出來,其中,電子裝置10係為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV的其中之一;提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者11,能利用伺服器5及/或電子裝置10適時對房屋物件資訊的展現內容進行調整,以便對使用者8提供更適切的房屋物件資訊服務。 The information presentation module 3, the information presentation module 3 receives the analysis result 610 Thereafter, the analyzed benefit analysis information 612 is displayed on the web interface 510 of the server 5 screen 51 in the form of text and/or graphics and/or pictures and/or multimedia, and/or on the electronic device. The application application interface 110 on the screen 100 of 10 displays the analyzed customer requirements 611, wherein the electronic device 10 is a server, a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, One of the iPhones and Smart TVs; providing improvement suggestions for real estate practitioners and providers of real estate-related services 11 to use server 5 and/or electronic device 10 to adjust the presentation of housing object information in a timely manner so that Provide users 8 with more appropriate housing information services.

資料庫4,該資料庫4可用以儲存來自於不動產資訊分析管理 系統1以外之一個以上之資料庫6、7的由使用者8藉由顯示介面92進行操作所產生的瀏覽數據/資料600,以供分析管理模組2進行讀取,及/或,分析結果610,其中,分析結果610係為分析處理後的客戶需求611及/或效益分析資訊612。 Database 4, which can be used to store real estate information analysis management The browsing data/data 600 generated by the user 8 through the display interface 92 of the database 6 or other than the system 1 for reading by the analysis management module 2, and/or the analysis result 610, wherein the analysis result 610 is an analysis of the processed customer demand 611 and/or benefit analysis information 612.

於本實施例中,雖不動產資訊分析管理系統1位於伺服器5, 惟,不動產資訊分析管理系統1可位於筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV的其中之一,端視實際施行情況而定;另,在本實施例中,於不動產資訊分析管理系統1以外的好房網資料庫6、以及房仲網資料庫7的瀏覽數據/資料600進行讀取,惟,於不動產資訊分析管理系統1以外的資料庫可僅為好房網資料庫6,或是,可僅為房仲網資料庫7,或是,其他房地產資料庫的任意組合,其理相同、類似於本實施例中所述之,是故,在此不再贅述之;又,於本實施例中,雖舉出客戶需求611、 效益分析資訊612的型態、內容,惟,於實際施行時,客戶需求611、效益分析資訊612不限於本實施例中所述之,其他相關、類似之房地產物件資訊型態、內容,均可予以施行,是故,在此不再贅述之。 In the present embodiment, although the real estate information analysis management system 1 is located at the server 5, However, the real estate information analysis management system 1 can be located in one of a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, an iPhone, and a Smart TV, depending on the actual implementation; in addition, in this embodiment The data of the good house network database 6 other than the real estate information analysis management system 1 and the browsing data/data 600 of the Fangzhong network database 7 are read, but the database other than the real estate information analysis management system 1 may be only The good room network database 6, or, may be only the Fangzhong network database 7, or any combination of other real estate databases, the same, similar to that described in this embodiment, is here No more details; in this embodiment, although the customer needs 611, The type and content of the benefit analysis information 612. However, in actual implementation, the customer demand 611 and the benefit analysis information 612 are not limited to those described in the embodiment, and other related and similar real estate object information types and contents may be It is implemented, and it will not be repeated here.

第4圖為一流程圖,用以顯示說明利用如第3圖中之本發明之 不動產資訊分析管理系統的一實施例以進行不動產資訊分析管理方法的流程步驟。如第4圖中所示之,首先,於步驟201,進行取得瀏覽數據/資料動作;取得使用者8藉由顯示介面92進行操作所產生出的瀏覽數據/資料600,分析管理模組2將接收來自於不動產資訊分析管理系統1以外的瀏覽數據/資料600,及/或,分析管理模組2對儲存於資料庫4中的來自於不動產資訊分析管理系統1以外之一個以上之資料庫6、7的瀏覽數據/資料600進行讀取,並進到步驟202。 Figure 4 is a flow chart for illustrating the use of the invention as in Figure 3 An embodiment of the real estate information analysis management system performs the process steps of the real estate information analysis management method. As shown in FIG. 4, first, in step 201, the browsing data/data action is performed; and the browsing data/data 600 generated by the user 8 operating through the display interface 92 is obtained, and the analysis management module 2 Receiving browsing data/data 600 from the real estate information analysis management system 1 and/or analyzing the management module 2 for one or more databases other than the real estate information analysis management system 1 stored in the database 4. The browsing data/data 600 of 7, is read, and proceeds to step 202.

於步驟202,進行瀏覽數據/資料分析動作;對瀏覽數據/資料 600以分析規則/條件進行數據/資料的分析,分析管理模組2於接收到來自於不動產資訊分析管理系統1以外的瀏覽數據/資料600後,將對瀏覽數據/資料600以分析規則/條件進行數據/資料的分析,分析管理模組2並將分析處理後的分析結果610傳送至資訊展現模組3,在此,其中,分析結果610係為分析處理後的客戶需求611及/或效益分析資訊612,並進到步驟203。 In step 202, browsing data/data analysis actions are performed; browsing data/data 600 analyzes the data/data by analysis rules/conditions, and after the analysis management module 2 receives the browsing data/data 600 from the real estate information analysis management system 1, the browsing data/data 600 is analyzed by rules/conditions. Performing data/data analysis, analyzing the management module 2 and transmitting the analyzed analysis result 610 to the information presentation module 3, wherein the analysis result 610 is the analyzed customer demand 611 and/or benefit. The information 612 is analyzed and proceeds to step 203.

於步驟203,進行分析結果展現動作;以文字及/或圖表及/或 圖片及/或多媒體的方式,資訊展現模組3將分析處理後的客戶需求611及/或效益分析資訊612予以展現出來,在此,於伺服器5螢幕51上之網頁介面510將分析處理後的效益分析資訊612予以展現出來,及/或,於電子裝置10之螢幕100上的App應用程式介面110,將分析處理後的客戶需求611予以展現出 來;提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者11,能利用伺服器5及/或電子裝置10適時對房屋物件資訊的展現內容進行調整,以便對使用者8提供更適切的房屋物件資訊服務。 In step 203, performing an analysis result display action; in text and/or chart and/or For the image and/or multimedia mode, the information presentation module 3 displays the analyzed customer requirements 611 and/or benefit analysis information 612, where the web interface 510 on the server 5 screen 51 is analyzed and processed. The benefit analysis information 612 is displayed, and/or the application application interface 110 on the screen 100 of the electronic device 10 displays the analyzed customer demand 611. Providing improvement suggestions so that the real estate practitioners and the operators providing the real estate related services can adjust the presentation contents of the house object information in a timely manner by using the server 5 and/or the electronic device 10 to provide more appropriateness to the user 8 House object information service.

第5圖為一示意圖,用以顯示說明本發明之不動產資訊分析 管理系統的又一實施例、以及運作情形。如第5圖中所示之,不動產資訊分析管理系統1包含分析管理模組2、資訊展現模組3、以及資料庫4,在此,其中,分析管理模組2、資訊展現模組3係由硬體及/或韌體及/或軟體所構成,不動產資訊分析管理系統1位於平板電腦52。 Figure 5 is a schematic diagram showing the analysis of real estate information illustrating the present invention. Yet another embodiment of the management system, as well as the operational situation. As shown in FIG. 5, the real estate information analysis management system 1 includes an analysis management module 2, an information presentation module 3, and a database 4, where the analysis management module 2 and the information presentation module 3 are The hard object information analysis management system 1 is located on the tablet computer 52, which is composed of hardware and/or firmware and/or software.

分析管理模組2,該分析管理模組2將接收來自於不動產資訊 分析管理系統1以外的瀏覽數據/資料700,及/或,分析管理模組2對儲存於資料庫4中的來自於不動產資訊分析管理系統1以外之一個以上之資料庫6、7的瀏覽數據/資料700進行讀取,其中,例如,資料庫6係為好房網資料庫,而資料庫7則為房仲網資料庫,瀏覽數據/資料700係為房屋物件點擊數及/或物件曝光數及/或留言來電量及/或與所檢視房屋物件相關的資料及/或留言內容及/或來電內容;分析管理模組2於接收到來自於不動產資訊分析管理系統1以外的瀏覽數據/資料700後,將對瀏覽數據/資料700以分析規則/條件21進行數據/資料的分析,在此,其中,瀏覽數據/資料700來自於不動產資訊分析管理系統1以外的一個以上之資料庫6、7,係為使用者8藉由顯示介面93進行操作所產生之,顯示介面93可為網頁介面或是App應用程式介面或是行動電話網頁介面,在此,顯示介面93係展現於為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV其中之一的電子裝置9螢幕91上;該分析管理模組2將分析處理後的分析結果710傳送 至資訊展現模組3,在此,其中,分析結果710係為分析處理後的客戶需求711及/或效益分析資訊712,例如,客戶需求711係為依總價及/或依坪數及/或依房數及/或依屋齡及/或依房屋型態及/或熱門物件TOP 10,而效益分析資訊712係為今日有效物件庫存數及/或今日線上物件數及/或成為優質房屋物件所需之建議條件(例如,多上傳幾張照片,及/或,寫50字以上的物件描述,及/或,上傳格局圖…等等)及/或物件品質分析(例如,如何讓客戶找到物件,及/或,快速吸引客戶目光的方法,及/或,格局圖影響客戶來電及/或留言…等等)。 Analysis management module 2, the analysis management module 2 will receive information from real estate The browsing data/data 700 other than the analysis management system 1 and/or the browsing data of the one or more databases 6 and 7 other than the real estate information analysis management system 1 stored in the database 4 by the analysis management module 2 / Data 700 to read, wherein, for example, the database 6 is a good room network database, while the database 7 is the Fangzhong network database, browsing data / data 700 is the number of items in the object and / or object exposure Number and/or message to the power and/or data and/or message content and/or caller content related to the house object being inspected; the analysis management module 2 receives the browsing data from the real estate information analysis management system 1/ After the data 700, the data/data 700 will be analyzed by the analysis rule/condition 21, wherein the browsing data/data 700 is from more than one database 6 other than the real estate information analysis management system 1. 7, the user 8 is generated by the operation of the display interface 93, the display interface 93 can be a web interface or an application interface or a mobile phone web interface, where the display interface The 93 series is displayed on the screen 91 of the electronic device 9 which is one of a server, a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, an iPhone, and a Smart TV; the analysis management module 2 analyzes the processed Analysis result 710 transmission To the information presentation module 3, wherein the analysis result 710 is an analysis of the processed customer demand 711 and/or benefit analysis information 712, for example, the customer demand 711 is based on the total price and/or the number of pings and/or Or according to the number of rooms and / or depending on the age of the house and / or depending on the type of housing and / or popular items TOP 10, and the benefit analysis information 712 is the number of valid items in stock today and / or today's online items and / or become a quality house Suggested conditions for the object (for example, uploading a few more photos, and/or writing a description of more than 50 words, and/or uploading a map...etc.) and/or object quality analysis (eg, how to make a customer Find objects, and/or methods to quickly attract customers' attention, and/or, maps affect customer calls and/or messages...etc.).

資訊展現模組3,該資訊展現模組3於接收到分析結果710之 後,以文字及/或圖表及/或圖片及/或多媒體的方式,於平板電腦52螢幕53上之網頁介面530將分析處理後的效益分析資訊712予以展現出來,及/或,於電子裝置10之螢幕100上的App應用程式介面110,將分析處理後的客戶需求711予以展現出來,其中,電子裝置10係為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV的其中之一;提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者11,能利用平板電腦52及/或電子裝置10適時對房屋物件資訊的展現內容進行調整,以便對使用者8提供更適切的房屋物件資訊服務,另,不動產從業人員及提供不動產相關服務之業者管理層面12,例如,總部經理,分區經理,公司直營分店店長或加盟分店店長,根據平板電腦52及/或電子裝置10所展現出的客戶需求711、以及效益分析資訊712,能瞭解、掌控各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式中或是行動電話網頁的房屋物件資訊內容及展現方式,是否真正為適切符合使用者8瀏覽需 求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的房屋物件實際運作績效,因而,管理層面12可針對各個據點,進行評比並提出改善建議。 The information presentation module 3, the information presentation module 3 receives the analysis result 710 Thereafter, the analyzed benefit analysis information 712 is displayed on the web interface 530 of the tablet 52 screen 53 in the form of text and/or graphics and/or pictures and/or multimedia, and/or on the electronic device. The application application interface 110 on the screen 100 of 10 displays the analyzed customer requirements 711, wherein the electronic device 10 is a server, a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, One of the iPhones and Smart TVs; providing improvement suggestions for real estate practitioners and providers of real estate-related services11 to adjust the presentation of housing object information in a timely manner using tablet 52 and/or electronic device 10 so that Provide users 8 with more appropriate housing information services, and real estate practitioners and providers of real estate-related services. 12, for example, head office manager, district manager, company direct store manager or affiliate store manager, according to tablet PC 52 and/or customer demand 711 displayed by the electronic device 10, and benefit analysis information 712, can understand, palm Various positions, for example, company-owned stores, or, stores, provided by web or App app or houses object information content and show the way mobile phones page, whether real relevance to meet the user needs to view 8 Requests, and can further provide suggestions for improvement, and can control the actual operation performance of the website provided by each site or the application of the application or the mobile phone webpage. Therefore, the management level 12 can be evaluated and proposed for each site. Recommendations for improvement.

資料庫4,該資料庫4可用以儲存來自於不動產資訊分析管理 系統1以外之一個以上之資料庫6、7的由使用者8藉由顯示介面93進行操作所產生的瀏覽數據/資料700,以供分析管理模組2進行讀取,及/或,分析結果710,其中,分析結果710係為分析處理後的客戶需求711及/或效益分析資訊712。 Database 4, which can be used to store real estate information analysis management The browsing data/data 700 generated by the user 8 operating through the display interface 93 of the database 6 or 7 other than the system 1 for reading by the analysis management module 2, and/or the analysis result 710, wherein the analysis result 710 is an analysis of the processed customer demand 711 and/or benefit analysis information 712.

於本實施例中,雖舉出客戶需求711、效益分析資訊712的型 態、內容,惟,於實際施行時,客戶需求711、效益分析資訊712不限於本實施例中所述之,其他相關、類似之房地產物件資訊型態、內容,均可予以施行,是故,在此不再贅述之。 In this embodiment, the type of customer demand 711 and benefit analysis information 712 are mentioned. State, content, but, in actual implementation, customer demand 711, benefit analysis information 712 is not limited to that described in this embodiment, other related and similar real estate object information types, content, can be implemented, therefore, I will not repeat them here.

第6圖為一流程圖,用以顯示說明利用如第5圖中之本發明之 不動產資訊分析管理系統的又一實施例以進行不動產資訊分析管理方法的流程步驟。如第6圖中所示之,首先,於步驟301,進行取得瀏覽數據/資料動作;取得使用者8藉由顯示介面93進行操作所產生出的瀏覽數據/資料700,分析管理模組2將接收來自於不動產資訊分析管理系統1以外的瀏覽數據/資料700,及/或,分析管理模組2對儲存於資料庫4中的來自於不動產資訊分析管理系統1以外之一個以上之資料庫6、7的瀏覽數據/資料700進行讀取,並進到步驟302。 Figure 6 is a flow chart for illustrating the use of the present invention as in Figure 5 Yet another embodiment of the real estate information analysis management system performs the process steps of the real estate information analysis management method. As shown in FIG. 6, first, in step 301, the browsing data/data action is performed; and the browsing data/data 700 generated by the user 8 through the display interface 93 is obtained, and the analysis management module 2 Receiving browsing data/data 700 from the real estate information analysis management system 1 and/or analyzing the management module 2 for one or more databases other than the real estate information analysis management system 1 stored in the database 4. The browsing data/data 700 of 7, is read, and proceeds to step 302.

於步驟302,進行瀏覽數據/資料分析動作;對瀏覽數據/資料 700以分析規則/條件進行數據/資料的分析,分析管理模組2於接收到來自於 不動產資訊分析管理系統1以外的瀏覽數據/資料700後,將對瀏覽數據/資料700以分析規則/條件進行數據/資料的分析,分析管理模組2並將分析處理後的分析結果710傳送至資訊展現模組3,在此,其中,分析結果710係為分析處理後的客戶需求711及/或效益分析資訊712,並進到步驟303。 In step 302, browsing data/data analysis actions are performed; browsing data/data 700 analyzes the data/data by analysis rules/conditions, and the analysis management module 2 receives the data from After browsing the data/data 700 other than the real estate information analysis management system 1, the data/data 700 is analyzed by the analysis rules/conditions, the management module 2 is analyzed, and the analysis result 710 after the analysis is transmitted to The information presentation module 3, wherein the analysis result 710 is the analysis of the processed customer demand 711 and/or the benefit analysis information 712, and proceeds to step 303.

於步驟303,進行分析結果展現動作;資訊展現模組3於接收 到分析結果710之後,以文字及/或圖表及/或圖片及/或多媒體的方式,於平板電腦52螢幕53上之網頁介面530將分析處理後的效益分析資訊712予以展現出來,及/或,於電子裝置10之螢幕100上的App應用程式介面110,將分析處理後的客戶需求711予以展現出來,其中,電子裝置10係為伺服器、筆記型電腦、個人電腦、平板電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV的其中之一;提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者11,能利用平板電腦52及/或電子裝置10適時對房屋物件資訊的展現內容進行調整,以便對使用者8提供更適切的房屋物件資訊服務,另,不動產從業人員及提供不動產相關服務之業者管理層面12根據平板電腦52及/或電子裝置10所展現出的客戶需求711、以及效益分析資訊712,能瞭解、掌控各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式中或是行動電話網頁的房屋物件資訊內容及展現方式,是否真正為適切符合使用者8瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的房屋物件實際運作績效,因而,管理層面12可針對各個據點,進行評比並提出改善建議。 In step 303, an analysis result is displayed; the information presentation module 3 receives After the analysis result 710, the analyzed benefit analysis information 712 is displayed on the web interface 530 of the tablet 52 screen 53 in the form of text and/or graphics and/or pictures and/or multimedia, and/or The application application interface 110 on the screen 100 of the electronic device 10 displays the analyzed customer requirements 711, wherein the electronic device 10 is a server, a notebook computer, a personal computer, a tablet computer, and a smart device. One of mobile phones, Macs, iPads, iPhones, and Smart TVs; providing improved advice for real estate practitioners and those providing real estate-related services11, using tablet 52 and/or electronic device 10 to timely information on housing objects The presentation content is adjusted to provide a more appropriate housing item information service to the user 8, and the real estate practitioner and the provider of the real estate related service 12 are based on the client displayed by the tablet 52 and/or the electronic device 10. Demand 711, and benefit analysis information 712, can understand and control each base, for example, a company direct branch, or The franchise store, the webpage provided by the website or the app application or the mobile phone website information content and presentation method, whether it is suitable for the user 8 browsing needs, and can further provide suggestions for improvement, and can control each According to the website provided by the site or the actual operational performance of the application object or the mobile phone website, the management level 12 can evaluate and propose improvement suggestions for each site.

綜合以上之該些實施例,我們可以得到本發明之一種不動 產資訊分析管理系統及方法,係應用於房地產資訊分析以及服務環境中,利用本發明之不動產資訊分析管理系統及方法,首先,取得使用者藉由顯示介面進行操作所產生出的瀏覽數據/資料;接著,對瀏覽數據/資料以分析規則/條件進行數據/資料的分析;進而,以文字及/或圖表及/或圖片及/或多媒體的方式,將分析處理後的客戶需求、以及效益分析資訊予以展現出來,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者,能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務,另,管理層面根據所展現出的客戶需求、以及效益分析資訊,能瞭解、掌控各個據點(例如,公司直營分店,或是,加盟店)所提供的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供的房屋物件實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。本發明之不動產資訊分析管理系統及方法包含以下優點: In combination with the above embodiments, we can obtain a kind of immobility of the present invention. The production information analysis management system and method are applied to the real estate information analysis and service environment, and utilize the real estate information analysis management system and method of the present invention. First, the browsing data/data generated by the user through the display interface operation is obtained. Then, analyze the data/data by analyzing the data/data, and then analyze the processed customer requirements and benefit analysis by text and/or chart and/or image and/or multimedia. The information will be displayed and improvement suggestions will be provided to enable real estate practitioners and those providing real estate-related services to adjust the presentation of housing object information in a timely manner so as to provide users with more appropriate housing information services and management. Based on the customer needs and benefit analysis information displayed, it is possible to understand and control the content and presentation of the housing information provided by various locations (for example, company direct stores or franchisees). Users browse requirements and can further provide suggestions for improvement And can control various home base object provided by the actual operation performance, thus, may for each management level positions, conduct appraisals and recommendations for improvement. The real estate information analysis management system and method of the present invention comprises the following advantages:

1.接收使用者藉由顯示介面進行操作所產生出的瀏覽數據/資料,對瀏覽數據/資料以分析規則/條件進行數據/資料的分析、並以文字及/或圖表及/或圖片及/或多媒體的方式,將分析處理後的客戶需求、以及效益分析資訊予以展現出來,以讓供不動產從業人員及提供不動產相關服務之業者、以及管理層面能瞭解、掌控,以文字及/或圖表及/或圖片及/或多媒體的方式,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務。 1. Receiving the browsing data/data generated by the user through the display interface, analyzing the data/data by analyzing the rules/conditions, and using text and/or graphics and/or pictures and/or Or a multimedia approach that will present the analysis of the processed customer needs and benefit analysis information to enable the real estate practitioners and the operators of the real estate-related services, as well as the management level to understand and control, with text and / or graphics and / or image and / or multimedia, provide suggestions for improvement, so that real estate practitioners and providers of real estate-related services can adjust the presentation of housing information in a timely manner to provide users with more appropriate housing information services. .

2.可搜集到使用者藉由對網頁或是App應用程式中或是行 動電話網頁的房屋物件進行操作,所產生出的瀏覽數據/資料、並能進行分析處理,可就目前現有之房屋物件展現資訊做調整,以適時符合使用者的實際瀏覽需求。 2. Can collect users by using web pages or app apps or The operation of the house object on the mobile phone webpage, the generated browsing data/data, and the analysis and processing can be adjusted to meet the actual browsing needs of the user.

3.就不動產從業人員及提供不動產相關服務之業者管理 層面而言,可真正瞭解由各個據點,例如,公司直營分店,或是,加盟店,所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,且,可掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁的實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。 3. Management of real estate practitioners and operators providing real estate related services At the level, can you really understand whether the information content and presentation methods of the house objects in the websites, or the application pages provided by the various branches, such as the company's direct sales outlets, or the franchise stores? In order to meet the user's browsing needs, and to provide further suggestions for improvement, and to control the actual operation performance of the webpages provided by each location or the application or mobile phone webpage, the management level can be implemented for each location. Evaluate and propose improvements.

以上所述僅為本發明之較佳實施例而已,並非用以限定本發明之範圍;凡其它未脫離本發明所揭示之精神下所完成之等效改變或修飾,均應包含在下述之專利範圍內。 The above are only the preferred embodiments of the present invention, and are not intended to limit the scope of the present invention; all other equivalent changes or modifications which are not departing from the spirit of the present invention should be included in the following patents. Within the scope.

由以上實施例可知,本發明所提供之不動產資訊分析管理系統確具產業上之利用價值,惟以上之敘述僅為本發明之較佳實施例說明,凡精於此項技藝者當可依據上述之說明而作其它種種之改良,惟這些改變仍屬於本發明之精神及以下所界定之專利範圍中。 It can be seen from the above embodiments that the real estate information analysis and management system provided by the present invention has industrial use value, but the above description is only for the preferred embodiment of the present invention, and those skilled in the art can Other modifications are possible in the description, but such modifications are still within the spirit of the invention and the scope of the invention as defined below.

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Claims (12)

一種不動產資訊分析管理方法,係應用於房地產資訊分析以及服務環境中係包含以下程序:進行取得瀏覽數據/資料動作;取得使用者藉由顯示介面進行操作所產生出的瀏覽數據/資料;進行瀏覽數據/資料分析動作;對所取得之該瀏覽數據/資料以分析規則/條件進行數據/資料的分析,並將分析處理後的分析結果予以傳送;以及進行分析結果展現動作;以文字及/或圖表及/或圖片及/或多媒體的方式,將分析處理後的該分析結果予以展現出來。 A method for analyzing and managing real estate information, which is applied to real estate information analysis and service environment, includes the following procedures: obtaining browsing data/data actions; obtaining browsing data/data generated by the user through the display interface; browsing Data/data analysis action; analyzing the data/data analyzed by the analysis rules/conditions of the obtained browsing data/data, and transmitting the analyzed analysis result; and performing the analysis result display action; text and/or The analysis and processing of the analysis results will be presented in the form of charts and/or images and/or multimedia. 如申請專利範圍第1項所述之不動產資訊分析管理方法,其中,於進行該取得瀏覽數據/資料動作,該瀏覽數據/資料係來自於第三方的一個以上的資料庫。 The method for analyzing and managing real estate information as described in claim 1, wherein the browsing data/data action is performed, and the browsing data/data is from one or more databases of a third party. 如申請專利範圍第1項所述之不動產資訊分析管理方法,其中,於進行該瀏覽數據/資料分析動作,該分析結果係為分析處理後的客戶需求及/或效益分析資訊。 The method for analyzing and managing real estate information as described in claim 1 is characterized in that the browsing data/data analysis operation is performed, and the analysis result is analysis of processed customer demand and/or benefit analysis information. 如申請專利範圍第1項所述之不動產資訊分析管理方法,其中,於進行該分析結果展現動作,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者,能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更適切的房屋物件資訊服務,及/或,不動產從業人員及提供不動產相關服務之業者的管理層面,根據所展現出的該分析結果,能瞭解、掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,及/或,可掌控各個據點所提供之該網頁或是該App應用程式或是該行動電話網頁的房屋物件實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。 For example, the real estate information analysis management method described in the first application of the patent scope, wherein the analysis results show actions and provide improvement suggestions, so that the real estate practitioners and the operators providing the real estate related services can timely information on the housing objects. The content of the presentation is adjusted to provide users with more appropriate housing information services, and/or the management level of the real estate practitioners and the providers of real estate-related services. Based on the analysis results displayed, they can understand and control each Whether the website information provided by the site or the application content of the app or the mobile phone website information content and presentation method are really suitable for the user's browsing needs, and further suggestions for improvement can be provided, and/or the individual positions can be controlled. The webpage provided is the actual operational performance of the app or the mobile object of the mobile phone webpage. Therefore, the management level can evaluate and propose improvement suggestions for each site. 如申請專利範圍第1項所述之不動產資訊分析管理方法,其中,該顯示介面可為網頁介面或是App應用程式介面或是行動 電話網頁介面,係展現於為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV其中之一的電子裝置之螢幕。 The real estate information analysis management method described in claim 1, wherein the display interface can be a web interface or an application interface or an action The phone web interface is displayed on the screen of an electronic device which is one of a server, a notebook computer, a personal computer, a smart phone, a Mac computer, an iPad, an iPhone, and a Smart TV. 如申請專利範圍第1項所述之不動產資訊分析管理方法,其中,以文字及/或圖表及/或圖片及/或多媒體的方式,於電子裝置螢幕上之網頁介面及/或App應用程式介面及/或是行動電話網頁將該分析結果予以展現出來,該電子裝置係為伺服器、筆記型電腦、個人電腦、平板電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV的其中之一。 The method for managing and managing real estate information as described in claim 1, wherein the web interface and/or the application interface of the electronic device screen are displayed in the form of text and/or graphics and/or pictures and/or multimedia. And/or the mobile phone web page displays the results of the analysis. The electronic device is one of a server, a notebook computer, a personal computer, a tablet computer, a smart phone, a Mac computer, an iPad, an iPhone, and a Smart TV. . 一種不動產資訊分析管理系統,係應用於房地產資訊分析以及服務環境中,係包含:分析管理模組,該分析管理模組將取得使用者藉由顯示介面進行操作所產生出的瀏覽數據/資料;該分析管理模組對所取得之該瀏覽數據/資料以分析規則/條件進行數據/資料的分析,並將分析處理後的分析結果予以傳送;資訊展現模組,該資訊展現模組將接收來自於該分析管理模組的該分析結果,以文字及/或圖表及/或圖片及/或多媒體的方式,將分析處理後的該分析結果予以展現出來;以及資料庫,該資料庫可用以儲存該瀏覽數據/資料,及/或,該分析結果。 A real estate information analysis management system is applied to real estate information analysis and service environment, and comprises: an analysis management module, which will obtain browsing data/data generated by a user operating through a display interface; The analysis management module analyzes the data/data of the obtained browsing data/data by analyzing rules/conditions, and transmits the analyzed analysis result; the information presentation module, the information presentation module will receive from The analysis result of the analysis management module displays the analyzed analysis result in text and/or chart and/or picture and/or multimedia; and the database, the database can be used for storage The browsing data/data, and/or the results of the analysis. 如申請專利範圍第7項所述之不動產資訊分析管理系統,其中,該瀏覽數據/資料係來自於第三方的一個以上的資料庫。 For example, the real estate information analysis management system described in claim 7 of the patent application, wherein the browsing data/data is from more than one database of a third party. 如申請專利範圍第7項所述之不動產資訊分析管理系統,其中,該分析結果係為分析處理後的客戶需求及/或效益分析資訊。 For example, the real estate information analysis management system described in claim 7 of the patent application, wherein the analysis result is an analysis of the processed customer demand and/or benefit analysis information. 如申請專利範圍第7項所述之不動產資訊分析管理系統,其中,該資訊展現模組以文字及/或圖表及/或圖片及/或多媒體的方式,將分析處理後的該分析結果予以展現出來,提供改善意見,以讓不動產從業人員及提供不動產相關服務之業者,能適時對房屋物件資訊的展現內容進行調整,以便對使用者提供更 適切的房屋物件資訊服務,及/或,不動產從業人員及提供不動產相關服務之業者的管理層面,根據所展現出的該分析結果,能瞭解、掌控各個據點所提供之網頁或是App應用程式或是行動電話網頁中的房屋物件資訊內容及展現方式,是否真正為適切符合使用者瀏覽需求,並可進一步提供改善建議,及/或,可掌控各個據點所提供之該網頁或是該App應用程式或是該行動電話網頁的房屋物件實際運作績效,因而,管理層面可針對各個據點,進行評比並提出改善建議。 The real estate information analysis management system described in claim 7 wherein the information presentation module displays the analyzed analysis result in text and/or graphics and/or pictures and/or multimedia. Come out and provide suggestions for improvement so that real estate practitioners and those who provide real estate-related services can adjust the presentation of housing information in a timely manner to provide users with more Appropriate housing information services, and/or management of real estate practitioners and real estate-related services, based on the results of the analysis, can understand and control the web pages or app applications provided by each location or Is the information content and presentation method of the housing object in the mobile phone webpage, whether it is suitable for the user's browsing needs, and can further provide suggestions for improvement, and/or can control the webpage provided by each location or the app application. Or the actual operational performance of the house object on the mobile phone webpage. Therefore, the management level can evaluate and propose improvement suggestions for each site. 如申請專利範圍第7項所述之不動產資訊分析管理系統,其中,該顯示介面可為網頁介面或是App應用程式介面或是行動電話網頁介面,係展現於為伺服器、筆記型電腦、個人電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV其中之一的電子裝置之螢幕。 The real estate information analysis management system described in claim 7 is characterized in that the display interface can be a web interface or an application application interface or a mobile phone web interface, and is displayed as a server, a notebook computer, or an individual. A screen of an electronic device such as a computer, a smart phone, a Mac, an iPad, an iPhone, or a Smart TV. 如申請專利範圍第7項所述之不動產資訊分析管理系統,其中,以文字及/或圖表及/或圖片及/或多媒體的方式,於電子裝置螢幕上之網頁介面及/或App應用程式介面及/或是行動電話網頁介面將該分析結果予以展現出來,該電子裝置係為伺服器、筆記型電腦、個人電腦、平板電腦、智慧型手機、Mac電腦、iPad、iPhone、Smart TV的其中之一。 The real estate information analysis management system described in claim 7 wherein the web interface and/or the application interface of the electronic device screen is displayed in the form of text and/or graphics and/or pictures and/or multimedia. And/or the mobile phone web interface to display the results of the analysis. The electronic device is a server, a notebook computer, a personal computer, a tablet computer, a smart phone, a Mac computer, an iPad, an iPhone, and a Smart TV. One.
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