CN104869173A - Information push method and device for outdoor large-scale advertising board - Google Patents
Information push method and device for outdoor large-scale advertising board Download PDFInfo
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- CN104869173A CN104869173A CN201510313237.XA CN201510313237A CN104869173A CN 104869173 A CN104869173 A CN 104869173A CN 201510313237 A CN201510313237 A CN 201510313237A CN 104869173 A CN104869173 A CN 104869173A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
Abstract
The invention provides an information push method and an information push device for an outdoor large-scale advertising board and relates to the field of information interaction. The information push method for the outdoor large-scale advertising board of the embodiment of the invention comprises the steps as follows: using a manner to determine whether to push according to different distance, determining whether to transmit associated information of the information showed on a target advertising board according to the distance between a target mobile terminal and the target advertising board through obtaining first position information of the target mobile terminal and second position information of the target advertising board, that is to trigger a movement of transmitting the associated information to the target mobile terminal only when the target mobile terminal carried by a user reach to certain position of the target advertising board, and think the user of the target mobile terminal is interested in the target advertising board when the target mobile terminal is close to the target advertising board. Therefore, the accuracy of the push at this time is higher than that of a general push.
Description
Technical field
The present invention relates to field of information interaction, in particular to for the information-pushing method of outdoor large billboard and device.
Background technology
Advertisement, the meaning of namely publicizing widely.Advertisement is in order to certain specifically needs, by the media of certain forms, open and widely to the publicity measures of public's transmission of information.Traditional advertisement form as leaflet, placard, along with the development of the network media, among living also more and more to have appearred in e-advertising, as play on television advertisement, the advertisement that webpage loads, play window advertisement etc.
Advertisement is advertisement promotion business employing by businessman normally, publicizes in the place of specifying (on the Internet or in real life space).Generally, advertisement is thrown in user widely, if user is when reading newspaper, often can see that just there is advertising columns on side, news column, and for example break for commercialsy between two collection TV play, also there is advertisement etc. as building out of doors or noticeboard are also published usually, these kind of advertisement promotion mode is a kind of comprehensively way of promotion, be not by promoting targetedly, therefore the input return rate of advertisement is relatively low, main cause is that advertisement is to not having demand at all, or the people lower to demand purpose promotes, and this crowd can not produce return.
In order to produce enough replies, the mode that business can take to increase advertising display point is usually promoted in outdoor advertising, although this mode makes advertisement can be touched by more user, but user's return rate is still lower, because the advertisement that advertisement point is shown is more, user probably directly ignores these ad contents, although the mode therefore increasing advertisement point may increase a small amount of return value (as in customer consumption advertisement the commodity shown), but because the cost throwing in advertisement increases a lot (set up more advertising display point), result in return rate may reduce further.
As can be seen here, out of doors in advertisement promotion, the accuracy of advertisement promotion is lower.
Summary of the invention
In view of this, the object of the embodiment of the present invention is to provide the information-pushing method for outdoor large billboard and device, to improve the accuracy of advertisement pushing.
First aspect, embodiments provides the information-pushing method for outdoor large billboard, it is characterized in that, comprising:
Obtain the primary importance information of destination mobile terminal and the second place information of targeted advertisements board;
According to described primary importance information and described second place information, calculate the reference distance between described destination mobile terminal and described targeted advertisements board;
If described reference distance meets default required distance, then push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
In conjunction with first aspect, embodiments provide the first possible execution mode of first aspect, wherein, the described related information pushing institute's exhibition information on described targeted advertisements board to described destination mobile terminal comprises:
The purchase link of institute's displaying articles on described targeted advertisements board is pushed to described destination mobile terminal.
In conjunction with first aspect, embodiments provide the execution mode that the second of first aspect is possible, wherein, described related information obtains as follows:
Obtain the filter information of described destination mobile terminal;
Search in a database and be associated with described filter information, and the information be associated with described targeted advertisements board institute exhibition information is as related information.
In conjunction with first aspect, embodiments provide the third possible execution mode of first aspect, wherein, described related information obtains as follows:
The target zone threshold value at described reference distance place is inquired about in the correspondence table obtained in advance, and using the information corresponding to described target zone threshold value as related information, store multiple range threshold in described correspondence table, each range threshold is corresponding with a related information.
In conjunction with first aspect, embodiments provide the 4th kind of possible execution mode of first aspect, wherein,
Described filter information obtains as follows:
To described destination mobile terminal send described targeted advertisements board show the code of storewide;
Obtain the described filter information that described destination mobile terminal sends, described filter information comprises the object code that described destination mobile terminal chooses from the code of storewide.
In conjunction with first aspect, embodiments provide the 5th kind of possible execution mode of first aspect, wherein,
Described filter information comprises:
The attribute information of destination mobile terminal user and reference distance meet temporal information during default required distance.
In conjunction with first aspect, embodiments provide the 6th kind of possible execution mode of first aspect, wherein, also comprise:
According to predetermined time interval, obtain multiple primary importance information of described destination mobile terminal;
According to each primary importance information and the time obtaining described primary importance information, calculate the direct of travel of described destination mobile terminal;
The described related information pushing institute's exhibition information on described targeted advertisements board to described destination mobile terminal comprises:
If described reference distance meets default required distance, and described targeted advertisements memorial tablet is in the direct of travel of described destination mobile terminal, then push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
In conjunction with first aspect, embodiments provide the 7th kind of possible execution mode of first aspect, wherein, also comprise:
According to predetermined time interval, obtain multiple primary importance information of described destination mobile terminal;
According to each primary importance information and the time obtaining described primary importance information, calculate the gait of march of described destination mobile terminal;
The described related information pushing institute's exhibition information on described targeted advertisements board to described destination mobile terminal comprises:
If described reference distance meets default required distance, and described gait of march is less than default threshold speed, then push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
Second aspect, the embodiment of the present invention additionally provides the information push-delivery apparatus for outdoor large billboard, it is characterized in that, comprising:
Acquisition module, for the second place information of the primary importance information and targeted advertisements board that obtain destination mobile terminal;
Computing module, for according to described primary importance information and described second place information, calculates the reference distance between described destination mobile terminal and described targeted advertisements board;
Pushing module, if meet default required distance for described reference distance, then pushes the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
In conjunction with second aspect, embodiments provide the first possible execution mode of second aspect, wherein, described pushing module comprises:
Push unit, for pushing the purchase link of institute's displaying articles on described targeted advertisements board to described destination mobile terminal.
The information-pushing method for outdoor large billboard that the embodiment of the present invention provides, adopt the mode that distance pushes, with of the prior art when carrying out outdoor advertising propelling movement, no matter the position of pushed person, the mode of outdoor advertising point is all only initiatively read by pushed person, pushed person is made to know advertising message, due to before propelling movement, pushed person is difficult to the information determining whether that needs push, and then cause the accuracy pushed lowlyer to compare, it is by first obtaining the primary importance information of destination mobile terminal and the second place information of targeted advertisements board, and then, the related information needing to send institute's exhibition information on targeted advertisements board to destination mobile terminal is determined whether according to the distance between destination mobile terminal and targeted advertisements board, namely only have when user carrier destination mobile terminal reaches certain locality condition at distance objective billboard, just can trigger the action sending related information to destination mobile terminal, when destination mobile terminal distance objective billboard cross into time, can think that the user of destination mobile terminal is interested to targeted advertisements board, therefore, now sending information to destination mobile terminal is comparatively accurately, the accuracy of propelling movement is now higher than the general accuracy pushed.
For making above-mentioned purpose of the present invention, feature and advantage become apparent, preferred embodiment cited below particularly, and coordinate appended accompanying drawing, be described in detail below.
Accompanying drawing explanation
In order to be illustrated more clearly in the technical scheme of the embodiment of the present invention, be briefly described to the accompanying drawing used required in embodiment below, be to be understood that, the following drawings illustrate only some embodiment of the present invention, therefore the restriction to scope should be counted as, for those of ordinary skill in the art, under the prerequisite not paying creative work, other relevant accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 shows the basic flow sheet of the information-pushing method for outdoor large billboard that the embodiment of the present invention provides;
The barrier that Fig. 2 shows the information-pushing method for outdoor large billboard that the embodiment of the present invention provides detours schematic diagram;
Fig. 3 shows the basic module figure of the information push-delivery apparatus for outdoor large billboard that the embodiment of the present invention provides.
Embodiment
Below in conjunction with accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.The assembly of the embodiment of the present invention describing and illustrate in usual accompanying drawing herein can be arranged with various different configuration and design.Therefore, below to the detailed description of the embodiments of the invention provided in the accompanying drawings and the claimed scope of the present invention of not intended to be limiting, but selected embodiment of the present invention is only represented.Based on embodiments of the invention, the every other embodiment that those skilled in the art obtain under the prerequisite not making creative work, all belongs to the scope of protection of the invention.
Advertiser is when carrying out advertisement pushing; in order to improve the return rate of advertising input; usually some advertisements can be provided targetedly; advertisement is taken out as thrown in Office Area; throwing in sports goods advertisement etc. at sports ground, is a kind of a kind of mode improving advertising input return rate in the region method advertisement of specifying targetedly.But, this kind of advertisement putting mode still can not accurately improve the accuracy (being difficult to improve accurately the accuracy of outdoor large-size screen monitors advertisement putting in other words) of advertisement putting, in fact, outdoor large-size screen monitors advertisement has its particularity, 1, usually distance ground is higher in large-size screen monitors advertisement, in order to improve range of publicity, large-size screen monitors advertisement can adopt simple propagate method, (character introduction too much can cause character script too small can not to use too much character introduction, and then make pedestrian not see Chu's particular content, and cause publicity not in place); 2, the publicity page can not often be changed (because the position of billboard is higher usually, the inconvenient promotional content often changing billboard), if electronic bill-board (as LED formula) namely allows to change, but because pedestrian normally observes billboard in movement, thus, also can not change the publicity page frequently, otherwise pedestrian does not finish watching a page completely and just changes to the next page, then publicity can be caused not in place.
For above-mentioned two features, this application provides the information-pushing method for outdoor large billboard, as shown in Figure 1, comprising:
S101, obtains the primary importance information of destination mobile terminal and the second place information of targeted advertisements board;
S102, according to primary importance information and second place information, calculates the reference distance between destination mobile terminal and targeted advertisements board;
S103, if reference distance meets default required distance, then pushes the related information of institute's exhibition information on targeted advertisements board to destination mobile terminal.
In step S101, need to get primary importance information and second place information, wherein, primary importance information is the positional information (as two-dimensional coordinate information such as latitude and longitude coordinates) of destination mobile terminal, and second place information is the positional information (as two-dimensional coordinate information such as latitude and longitude coordinates) of targeted advertisements board.Usually, the billboard set up has multiple, and said targeted advertisements board refers in the multiple billboards set up herein, and destination mobile terminal is also one in multiple mobile terminal.It should be noted that targeted advertisements board refers to outdoor large board (billboard and e-update formula billboard as propagating poster formula).
Step S102, need computing reference distance, in fact, reference distance can have two kinds of forms, the first, air line distance between destination mobile terminal and targeted advertisements board, as the coordinate A (1,2) of targeted advertisements board, the coordinate B (1 of destination mobile terminal, 3) distance, then between A and B is 1 (reference distance is 1); The second, as shown in Figure 3, curve or fold line distance between destination mobile terminal (A point) and targeted advertisements board (B point), as in city, building (barrier) is had to stop between targeted advertisements board and destination mobile terminal, so destination mobile terminal then can not from A point in a linear fashion, move to B point, destination mobile terminal then the mode of curve or broken line can only walk around building (barrier), therefore, reference distance should be that destination mobile terminal walks around by B curve/fold line distance that building (barrier) moves to A.Namely step S102, according to described primary importance information and described second place information, the reference distance calculated between described destination mobile terminal and described targeted advertisements board comprises: if do not have barrier between targeted advertisements board and destination mobile terminal, then reference distance is the air line distance between destination mobile terminal and targeted advertisements board; If have barrier between targeted advertisements board and destination mobile terminal, then reference distance is that destination mobile terminal obstacle beyond the region of objective existence encloses, move to targeted advertisements board form the length of route.Wherein, the second situation according to the map or similar information, after determining coordinate A and coordinate B, can search between A point and B point whether there is barrier.
Afterwards, step S103, when the reference distance that step S102 calculates gained is satisfactory time, is then pushed to destination mobile terminal by the relevant information of institute's exhibition information on targeted advertisements board, and then completes the propelling movement of advertising message.It should be noted that, the required distance preset can adjust as the case may be, as arranged, when reference distance is less than default distance threshold (time the distance namely between destination mobile terminal and targeted advertisements board is enough little), then push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal; Also can be when reference distance is within the scope of certain distance threshold (time between as 100-200 rice), push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.A table of comparisons can be set up in advance, determine the related information corresponding to scope, two kinds of forms as shown in table 1,
Table 1
The left part of table 1 shows the interrelational form of the first distance and related information, namely when reference distance is positioned at different distance thresholds, the content of related information is different, and when distance is nearer time, the content that related information comprises is abundanter, the related information content corresponding to range threshold that namely right boundary numerical value is less is abundanter, as comprised the content corresponding to other all threshold ranges.The right part of table 1, show the interrelational form of another kind of distance threshold and related information, namely along with the adjustment of distance threshold, the content of related information is not comprise and involved relation, but can be separate between related information corresponding to different distance threshold value.Namely information A, information B, content between information C and information D are all not identical.When reference distance is in different distance threshold scopes time, then illustrate that the distance between destination mobile terminal and targeted advertisements board is different, therefore, reference distance is less, then illustrate, use the user of destination mobile terminal interested in targeted advertisements board, therefore, along with the change of reference distance, adjust the content of related information, be then the adjustment carried out the interest level of targeted advertisements board for destination mobile terminal user, therefore, the accuracy of this kind of advertisement promotion is higher.And, on targeted advertisements board, the having more than of related information indication of institute's exhibition information is the information that targeted advertisements board has displayed, to also have on targeted advertisements board display the related information of information, have as targeted advertisements board is drawn X manufacturer the desk produced and chair, factory's name, trade mark etc. of X manufacturer, then the related information promoted to destination mobile terminal can be the address of X producer, brief introduction, history of founding the factory and X producer produce the technological process, raw material introduction etc. of desk/chair.As can be seen here, the normal information displayed on billboard is very limited, information on billboard is merely able to give expression to a small amount of content, and other content (making the more competitive content of commodity/producer) is due to the restriction of length, then be difficult to inform pedestrian, there is the incomplete situation of information broadcasting in therefore traditional outdoor billboard, by the information-pushing method for outdoor large billboard that the application provides, can be promoted by the secondary of the second screen (screen of destination mobile terminal) and the content of billboard carrying outside content is shown to pedestrian, thus ensure that the integrality of promotional content.
Further, step S103, the related information pushing institute's exhibition information on targeted advertisements board to destination mobile terminal comprises:
The purchase link of institute's displaying articles on targeted advertisements board is pushed to destination mobile terminal.
In fact, the final purpose of advertisement promotion facilitates the transaction of both sides, namely complete purchase action, therefore, the most direct mode namely pushes to mobile terminal and buys link, but buy link can not randomly push, the purchase link of institute's displaying articles on targeted advertisements board should be pushed, and then accelerate completing of transaction.
Concrete, related information can obtain as follows:
Obtain the filter information of destination mobile terminal;
Search in a database and be associated with filter information, and the information be associated with targeted advertisements board institute exhibition information is as related information.
Wherein, filter information can be that destination mobile terminal provides, and concrete filter information can be the selection information that mobile terminal is made.
As before pushing related information to destination mobile terminal, first can push a reference information, information whole on targeted advertisements board is carried in reference information, a part in user's Action Target mobile terminal selection reference information is as feedback information, afterwards, re-use destination mobile terminal and feedback information is sent to local system, local system, according to the content of feedback information (filter information), determines to push which information to destination mobile terminal.As local system to have the code (as Item Title, coding) of A, B, C, D tetra-information to the information that destination mobile terminal sends, user is after receiving these codes, select wherein interested A, C code to be sent to local system as feedback information, the related information corresponding to A, C code is sent to destination mobile terminal by last local system.
And for example, before local system sends related information to destination mobile terminal, first can get the attribute information (as used information, the content of destination mobile terminal browse advertisements, the time etc. of browse advertisements such as age, hobby, educational background of destination mobile terminal user) of destination mobile terminal.After local system recognizes the attribute information of destination mobile terminal in advance, the more interested content of destination mobile terminal can be filtered out according to these attribute informations to push, if destination mobile terminal is in historical viewings record, the advertisement that pageview is the highest is household supplies advertisements, then when needs push time, can the first-selected advertisement (prerequisite is information targeted advertisements board carrying household supplies aspect) pushing household supplies.
Determine the mode of related information, except above-mentioned this this as follows in addition, namely, related information obtains as follows:
In the correspondence table obtained in advance, inquire about the target zone threshold value at reference distance place, and using the information corresponding to target zone threshold value as related information, store multiple range threshold in corresponding table, each range threshold is corresponding with a related information.
The mode of being searched specified associations information by the mode setting up corresponding table is illustrated in the preceding article, but what needs further illustrated is, corresponding table can set up major key (as major key is established as distance range), corresponding Hash table can be generated, by retrieving the retrieval rate accelerating related information to Hash table by hash algorithm.
Filter information can also obtain as follows:
To destination mobile terminal send targeted advertisements board show the code of storewide;
Obtain the filter information that destination mobile terminal sends, filter information comprises the object code that destination mobile terminal chooses from the code of storewide.
Namely filter information is that destination mobile terminal chooses interested content.
Concrete, filter information can comprise:
The attribute information of destination mobile terminal user and reference distance meet temporal information during default required distance.
When filter information is the attribute information of destination mobile terminal user, as filter information has the age of user, sex, educational background, then can (age groups be mainly specified to browse the kind of news and corresponding ratio by data query statistical form, sex population is mainly specified to browse the kind of news and corresponding ratio, academic crowd is mainly specified to browse the kind of news and corresponding ratio), after determining these three kinds and corresponding ratio, determine related information again, as user 17 years old, the male sex, senior middle school's educational background, then can carry out data query statistical form according to these three conditions, table look-up meet 17 years old simultaneously, the male sex, the News genre that the crowd of senior middle school's educational background is most interested in has football, astronomical discovery, travelling, then when targeted advertisements board has football, basketball, desk, during music, preferably can push football advertisement, secondly (football and basketball all belong to same large class to push basketball advertisement, i.e. sport category).
Similar, when filter information be reference distance meet default required distance time temporal information time (specifically referring to moment value), namely when the reference distance got meets the requirements of time, can according to reference distance meet the requirements of the moment determine push content.Be point in morning 8 as reference distance meets the requirements of the moment, belong to breakfast hour, then can push more relevant to diet, especially relevant to breakfast information; And for example reference distance meets the requirements of the moment when being 11:30 in the morning, then can push stock market's closing quotation information.
It should be noted that, the attribute information of user and temporal information can composite actions, and namely many again one heavily retrains.During as 11:30 in the morning, the required distance that reference distance compound is preset, and the information that targeted advertisements board is shown has stock, food and drink, physical culture, inquire according to attribute informations such as ages of user, what user was concerned about most should be stock, tourism, culture, then now stock information should be pushed to destination mobile terminal.
In order to improve propelling movement accuracy further, the information-pushing method for outdoor large billboard that the application provides, also comprises:
According to predetermined time interval, obtain multiple primary importance information of destination mobile terminal;
According to each primary importance information and the time obtaining primary importance information, calculate the direct of travel of destination mobile terminal;
The related information pushing institute's exhibition information on targeted advertisements board to destination mobile terminal comprises:
If reference distance meets default required distance, and targeted advertisements memorial tablet is in the direct of travel of destination mobile terminal, then push the related information of institute's exhibition information on targeted advertisements board to destination mobile terminal.
It should be noted that, the positional information of destination mobile terminal is obtained according to predetermined time interval, its target determines the direct of travel of destination mobile terminal, and then judge targeted advertisements board whether on this direct of travel, if, then illustrate that destination mobile terminal moves towards targeted advertisements board, now, the interest level of destination mobile terminal to targeted advertisements board is then described, and higher (user can by macroscopic mode, tentatively determine that whether the information that targeted advertisements board is shown is useful to user self, in this way, just can continue to targeted advertisements board close, with more clear and comprehensively observe targeted advertisements board, therefore when direct of travel can be determined time, then can illustrate that the interest level of user to targeted advertisements board is higher), therefore, the propelling movement now carrying out related information to destination mobile terminal is accurately.
Similar, except can be judged the interest level of user by direct of travel, can also gait of march be passed through, judge, namely the information-pushing method for outdoor large billboard that provides of the application, also comprise:
According to predetermined time interval, obtain multiple primary importance information of destination mobile terminal;
According to each primary importance information and the time obtaining primary importance information, calculate the gait of march of destination mobile terminal;
The related information pushing institute's exhibition information on targeted advertisements board to destination mobile terminal comprises:
If reference distance meets default required distance, and gait of march is less than default threshold speed, then push the related information of institute's exhibition information on targeted advertisements board to destination mobile terminal.
Below, with a concrete example, the implementation procedure of the information-pushing method for outdoor large billboard that the application provides is described:
1, local system, every predetermined time, obtains the primary importance information of destination mobile terminal and obtains the second place information (second place information can prestore) of targeted advertisements board;
2, when getting primary importance information and second place information at every turn, equal computing reference distance, the air line distance in reference distance place represented by primary importance information and second place information;
3, judge whether reference distance is less than default distance threshold;
4, if so, then obtain the attribute information of destination mobile terminal;
5, according to the attribute information of destination mobile terminal, inquire about in data query statistical form, the types of adverstising that the pageview corresponding to this attribute information is the highest, i.e. targeted species;
6, search on targeted advertisements board, the ad content identical with targeted species, and using the ad content that finds as related information;
7, send related information to destination mobile terminal.
The embodiment of the present application additionally provides the information push-delivery apparatus for outdoor large billboard, as shown in Figure 3, comprises following structure:
Acquisition module 301, for the second place information of the primary importance information and targeted advertisements board that obtain destination mobile terminal;
Computing module 302, for according to primary importance information and second place information, calculates the reference distance between destination mobile terminal and targeted advertisements board;
Pushing module 303, if meet default required distance for reference distance, then pushes the related information of institute's exhibition information on targeted advertisements board to destination mobile terminal.
Preferably, pushing module 303 comprises:
Push unit, for pushing the purchase link of institute's displaying articles on targeted advertisements board to destination mobile terminal.
It should be noted that, the device that the embodiment of the present invention provides, its technique effect realizing principle and generation is identical with preceding method embodiment, is concise and to the point description, and the not mentioned part of device embodiment part can with reference to corresponding contents in preceding method embodiment.
In all examples be illustrated and described herein, any occurrence should be construed as merely exemplary, instead of as restriction, therefore, other examples of exemplary embodiment can have different values.
Those skilled in the art can be well understood to, and for convenience and simplicity of description, the specific works process of the system of foregoing description, device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
The above; be only the specific embodiment of the present invention, but protection scope of the present invention is not limited thereto, is anyly familiar with those skilled in the art in the technical scope that the present invention discloses; change can be expected easily or replace, all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should described be as the criterion with the protection range of claim.
Claims (10)
1. for the information-pushing method of outdoor large billboard, it is characterized in that, comprising:
Obtain the primary importance information of destination mobile terminal and the second place information of targeted advertisements board;
According to described primary importance information and described second place information, calculate the reference distance between described destination mobile terminal and described targeted advertisements board;
If described reference distance meets default required distance, then push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
2. the information-pushing method for outdoor large billboard according to claim 1, is characterized in that, the described related information pushing institute's exhibition information on described targeted advertisements board to described destination mobile terminal comprises:
The purchase link of institute's displaying articles on described targeted advertisements board is pushed to described destination mobile terminal.
3. the information-pushing method for outdoor large billboard according to claim 1, is characterized in that, described related information obtains as follows:
Obtain the filter information of described destination mobile terminal;
Search in a database and be associated with described filter information, and the information be associated with described targeted advertisements board institute exhibition information is as related information.
4. the information-pushing method for outdoor large billboard according to claim 1, is characterized in that, described related information obtains as follows:
The target zone threshold value at described reference distance place is inquired about in the correspondence table obtained in advance, and using the information corresponding to described target zone threshold value as related information, store multiple range threshold in described correspondence table, each range threshold is corresponding with a related information.
5. the information-pushing method for outdoor large billboard according to claim 3, is characterized in that,
Described filter information obtains as follows:
To described destination mobile terminal send described targeted advertisements board show the code of storewide;
Obtain the described filter information that described destination mobile terminal sends, described filter information comprises the object code that described destination mobile terminal chooses from the code of storewide.
6. the information-pushing method for outdoor large billboard according to claim 3, is characterized in that,
Described filter information comprises:
The attribute information of destination mobile terminal user and reference distance meet temporal information when predeterminable range requires.
7. the information-pushing method for outdoor large billboard according to claim 1, is characterized in that, also comprise:
According to predetermined time interval, obtain multiple primary importance information of described destination mobile terminal;
According to each primary importance information and the time obtaining described primary importance information, calculate the direct of travel of described destination mobile terminal;
The described related information pushing institute's exhibition information on described targeted advertisements board to described destination mobile terminal comprises:
If described reference distance meets default required distance, and described targeted advertisements memorial tablet is in the direct of travel of described destination mobile terminal, then push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
8. the information-pushing method for outdoor large billboard according to claim 1, is characterized in that, also comprise:
According to predetermined time interval, obtain multiple primary importance information of described destination mobile terminal;
According to each primary importance information and the time obtaining described primary importance information, calculate the gait of march of described destination mobile terminal;
The described related information pushing institute's exhibition information on described targeted advertisements board to described destination mobile terminal comprises:
If described reference distance meets default required distance, and described gait of march is less than default threshold speed, then push the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
9. for the information push-delivery apparatus of outdoor large billboard, it is characterized in that, comprising:
Acquisition module, for the second place information of the primary importance information and targeted advertisements board that obtain destination mobile terminal;
Computing module, for according to described primary importance information and described second place information, calculates the reference distance between described destination mobile terminal and described targeted advertisements board;
Pushing module, if meet default required distance for described reference distance, then pushes the related information of institute's exhibition information on described targeted advertisements board to described destination mobile terminal.
10. the information push-delivery apparatus for outdoor large billboard according to claim 9, is characterized in that, described pushing module comprises:
Push unit, for pushing the purchase link of institute's displaying articles on described targeted advertisements board to described destination mobile terminal.
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| CN105898697A (en) * | 2016-04-12 | 2016-08-24 | 成都嘉泽兴业科技有限责任公司 | Distributed broadcasted notification information updating system |
| CN106559318A (en) * | 2016-11-01 | 2017-04-05 | 唐爽 | Information popularization system under concurrent line on a kind of line |
| CN106779940A (en) * | 2016-12-13 | 2017-05-31 | 中国联合网络通信集团有限公司 | A kind of confirmation method and device for showing commodity |
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| CN108446936A (en) * | 2018-03-30 | 2018-08-24 | 郭丹 | Big smaller screen interactive advertisement method and system based on LBS and DSP |
| CN108681917A (en) * | 2018-04-23 | 2018-10-19 | 杨旭梅 | A kind of advertisement propagation system and method for advertisement spreading |
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| CN106779940B (en) * | 2016-12-13 | 2020-10-27 | 中国联合网络通信集团有限公司 | Method and device for confirming display commodity |
| CN106779940A (en) * | 2016-12-13 | 2017-05-31 | 中国联合网络通信集团有限公司 | A kind of confirmation method and device for showing commodity |
| CN109478197B (en) * | 2017-02-27 | 2022-06-24 | 威瑞森媒体公司 | Method and system for determining presentation of fixed position dynamic displays |
| CN109478197A (en) * | 2017-02-27 | 2019-03-15 | 傲思(美国)公司 | For determining the method and system showed to fixed position dynamic display |
| CN108874835A (en) * | 2017-05-16 | 2018-11-23 | 北京嘀嘀无限科技发展有限公司 | Information-pushing method and device |
| CN109214839A (en) * | 2017-06-30 | 2019-01-15 | 艾尔塔科技股份有限公司 | Commercial audience dynamic sensing circuit, outdoor advertising audience size arrangement for detecting and method for detecting |
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| CN107368908A (en) * | 2017-07-31 | 2017-11-21 | 上海与德科技有限公司 | A kind of control method of billboard |
| CN107578266A (en) * | 2017-07-31 | 2018-01-12 | 上海与德科技有限公司 | A kind of control method of billboard |
| CN107682461B (en) * | 2017-11-22 | 2020-12-11 | 嘉善赵氏服装辅料有限公司 | Information push system and method |
| CN107682461A (en) * | 2017-11-22 | 2018-02-09 | 邹永强 | Message push system and method |
| CN108182613A (en) * | 2018-03-21 | 2018-06-19 | 北京望远传媒有限公司 | It is collected based on MAC Address and orients method for pushing with the intelligent advertisement positioned |
| CN108446936A (en) * | 2018-03-30 | 2018-08-24 | 郭丹 | Big smaller screen interactive advertisement method and system based on LBS and DSP |
| CN110390538B (en) * | 2018-04-16 | 2024-04-09 | 腾讯科技（深圳）有限公司 | Advertisement putting method and device |
| CN110390538A (en) * | 2018-04-16 | 2019-10-29 | 腾讯科技（深圳）有限公司 | Advertisement placement method and device |
| CN108805647A (en) * | 2018-04-18 | 2018-11-13 | 杭州量聚网络科技有限公司 | A kind of online extension system of commodity |
| CN108681917A (en) * | 2018-04-23 | 2018-10-19 | 杨旭梅 | A kind of advertisement propagation system and method for advertisement spreading |
| CN108681917B (en) * | 2018-04-23 | 2022-09-13 | 杨旭梅 | Advertisement propagation system and advertisement propagation method |
| CN109118266A (en) * | 2018-06-27 | 2019-01-01 | 北京蜂盒科技有限公司 | Advertisement sending method, device, storage medium and electronic equipment |
| CN110661825A (en) * | 2018-06-28 | 2020-01-07 | 阿里巴巴集团控股有限公司 | Method and device for realizing message pushing |
| CN109145226A (en) * | 2018-08-17 | 2019-01-04 | 百度在线网络技术（北京）有限公司 | Content delivery method and device |
| CN111695009A (en) * | 2019-03-11 | 2020-09-22 | 浙江莲荷科技有限公司 | Information display method and device |
| CN110580640A (en) * | 2019-09-05 | 2019-12-17 | 大有智能科技(嘉兴)有限公司 | Information pushing and receiving method, terminal, data processing server and system |
| CN112653755A (en) * | 2020-12-18 | 2021-04-13 | 北京百度网讯科技有限公司 | Information pushing method and device for vehicle, client, server and medium |
| CN116823355A (en) * | 2023-06-13 | 2023-09-29 | 广东健怡投资有限公司 | Advertisement pushing method, device, equipment and storage medium |
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