CN108681917A - A kind of advertisement propagation system and method for advertisement spreading - Google Patents
A kind of advertisement propagation system and method for advertisement spreading Download PDFInfo
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- CN108681917A CN108681917A CN201810408669.2A CN201810408669A CN108681917A CN 108681917 A CN108681917 A CN 108681917A CN 201810408669 A CN201810408669 A CN 201810408669A CN 108681917 A CN108681917 A CN 108681917A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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Abstract
A kind of broadcasting system and transmission method, including mobile terminal, Advertisement Server, billboard, typing information computer, wherein APP built in the mobile terminal, the geographical location of mobile terminal is sent to Advertisement Server by the mobile terminal APP, and is communicated and connected with Advertisement Server；The billboard is equipped with the ad content propagated to audient；The typing information computer connects the ad content of billboard described in typing, the computer with the Advertisement Server communication；The Advertisement Server will send information to the mobile terminal in a certain range region, and the mobile terminal sends two parts information：Advertising content information, at least one interference information；Advertisement Server is for the mobile terminal, according to the priority sequence for clicking the time, formerly click preferential choose, and a certain proportion of mobile terminal is preferentially chosen in the mobile terminal sequence series effectively clicked, and pay certain expense from Advertisement Server to selected a certain proportion of mobile terminal APP accounts.
Description
Technical field
The invention belongs to advertisement media fields, and in particular to a kind of system and advertizing that advertisement dissemination can be improved
Method.
Background technology
Outdoor advertising distribution platform can face audient and issue various information, to reach publicity, dissemination, but at present by
Various in style in outdoor advertising, the particular content issued on advertising platform, specifying information content are difficult to attract audient note that especially
It is the outdoor billboard that some are set to field, in face of the audient by the billboard, outdoor billboard is more difficult to attract audient
Concern is gone to pay attention to particular content, specifying information in advertisement.
It is well known that the propagation of advertisement is in addition to needing to attract other than audient pays attention to, the communication effect of advertisement is with audient to wide
It is closely related to accuse particular content, the contact frequency of specifying information, contact duration etc..
The method of traditional raising advertisement dissemination is more, for example, new using the jumbo setting of advertisement picture, advertisement picture
Strange design, the design of advertisement structure novel and unique etc., still, for these methods by applying for many years, audient is customary to it.
Other than the method for above-mentioned traditional raising advertisement dissemination, currently, other can effectively improve audient couple
The contact duration of particular content, specifying information on billboard, the mode for contacting the frequency are actually rare.
The invention discloses a kind of new audient is improved to advertisement particular content on outdoor billboard, advertisement specifying information
Advertisement dissemination can be improved in the method for contacting duration, contacting the frequency, this method.It is can also be applied to related medium neck
Domain.
Invention content
The invention discloses a kind of broadcasting system and method for advertisement spreading, and its object is to change traditional effectively improve extensively
Accuse the mode of communication effect；The present invention proposes a kind of new approach and method that advertisement dissemination can be improved, the approach and side
The contact frequency of the audient to advertisement particular content, advertisement specifying information on the billboard that is faced, contact duration can be improved in method,
To improve communication effect of the advertisement to the audient faced.
In order to realize that above-mentioned goal of the invention, the technical solution adopted by the present invention be：A kind of advertisement propagation system
Including mobile terminal, Advertisement Server, billboard, typing information computer, wherein APP built in the mobile terminal, it is described
The geographical location of mobile terminal is sent to Advertisement Server by mobile terminal APP, and is communicated and connected with Advertisement Server；Described
Billboard is equipped with the ad content propagated to audient, and the form of expression of the content includes various words, image information；Described
Typing information computer by the ad content on billboard described in typing, and by where billboard geographical location, on billboard
Ad content be sent to Advertisement Server, the computer is connected with the Advertisement Server communication；The advertisement clothes
Business device sorts out ad content, billboard geographical location information, is ginseng with the geographical location where the billboard then
It passes the examination the heart, sets the range areas of the mobile terminal and billboard, and send out the mobile terminal in the range areas
It delivers letters breath, the information that the Advertisement Server is sent to the mobile terminal includes two parts：First part is effectively exhibition
Show information, effective displaying information is information identical with ad content on the billboard or effective exhibition
Show information compared with aftermentioned invalid displaying information, effective displaying information can most express ad content on the billboard
Information, described effectively shows that the ad content on information representation billboard is more complete, closer；Second part is transmitted
Information includes at least one invalid displaying information, and the invalid displaying information is aforementioned compared with effective displaying information above-mentioned
Effective displaying information it is more complete, more closer than the ad content on billboard described in the invalid displaying information representation.Institute
The form of the effective displaying information, invalid displaying information stated can be the message forms such as word, image；The mobile terminal
APP receives and shows above-mentioned described two parts information, and is clicked and checks, when the information content being clicked is that effectively displaying is believed
When breath, which is effectively click, and when the information content being clicked is invalid displaying information, which is invalid clicks；
Then, for the mobile terminal effectively clicked, certain expense is paid from Advertisement Server to the mobile terminal APP accounts.
Further, in order to encourage in the terminal to the enthusiasm of shown Information, for the shifting effectively clicked
Dynamic terminal, first, according to time order and function sequence is clicked, click the time it is first come front, click the time it is posterior come after
Face；For the mobile terminal of invalid clicks, then do not sort；After sorting for the mobile terminal effectively clicked, what is effectively clicked
A certain proportion of mobile terminal is chosen from front to back according to time order and function in mobile terminal sequence series, from Advertisement Server to institute
The a certain proportion of mobile terminal APP accounts chosen pay certain expense.
According to a kind of method of advertisement spreading of broadcasting system described above, include the following steps：
Step 01, the billboard is equipped with the ad content propagated to audient, the form of expression of the ad content
Including various words, image information；
Step 02, the typing information computer is by the ad content on billboard described in typing, and by billboard institute
Geographical location, the ad content on billboard be sent to Advertisement Server, the typing information computer with it is described wide
Accuse server communication connection；
Step 03, the geographical location of mobile terminal is sent to Advertisement Server, and and advertisement by the mobile terminal APP
Server communication connection；
Step 04, the Advertisement Server sorts out ad content, billboard geographical location information, then, with
Geographical location where the billboard is reference center, sets the range areas of the mobile terminal and billboard, and right
Mobile terminal in the range areas sends information, the information that the Advertisement Server is sent to the mobile terminal
Including two parts：First part is effectively to show information；Second part be include at least one invalid displaying information, it is described effectively
Show that information, the form of invalid displaying information can be the message forms such as word, image；The mobile terminal APP receives simultaneously
It shows above-mentioned described two parts information, and is clicked and checks, when the information being clicked is effectively displaying information, which is
Effectively click, and when the information content being clicked is invalid displaying information, which is invalid clicks；
Step 05, it for the mobile terminal effectively clicked, is paid from Advertisement Server to the mobile terminal APP accounts
Certain expense.
Further, in order to encourage in the terminal to show Information enthusiasm, in step 05, for effective
The mobile terminal of click, first, according to time order and function sequence is clicked, click the time it is first come front, click the time rear
Come below；For the mobile terminal of invalid clicks, then do not sort；After sorting for the mobile terminal effectively clicked, having
A certain proportion of mobile terminal is chosen from front to back according to time order and function in the mobile terminal sequence series that effect is clicked, by advertisement clothes
Business device pays certain expense to selected a certain proportion of mobile terminal APP accounts.
Advantageous effect：Due to using effectively displaying information, invalid displaying information in being shown in mobile terminal while showing
Mode, and require it is correct click effectively displaying information be likely to it is regular as acquisition expense, to encourage by the advertisement
The audient of board must see the content of advertisement, and select to click effective displaying information identical with billboard, so as to obtain one
Fixed expense reward.Therefore, advertisement dissemination can be improved in this system and method, and advertisement connecing to the audient that is faced can be improved
Touch the frequency, contact duration.
Description of the drawings
Fig. 1 is a kind of advertisement propagation system schematic diagram
Specific implementation mode
It is as shown in Figure 1 a kind of advertisement propagation system schematic diagram, a kind of advertisement propagation system includes mobile terminal
3, Advertisement Server 4, billboard 2, typing information computer 1, wherein APP built in the mobile terminal 3, the mobile end
The geographical location of mobile terminal 3 is sent to Advertisement Server 4 by end 3APP, and is communicated and connected with Advertisement Server 4；Described is wide
It accuses board 2 and is equipped with the ad content propagated to audient, the form of expression of the content includes various words, image information；Described
Typing information computer 1 is by the ad content on billboard described in typing 2, and by the geographical location where billboard 2, billboard
Ad content on 2 is sent to Advertisement Server 4, and described information input computer 1 connects with the communication of Advertisement Server 4
It connects；The Advertisement Server 4 sorts out ad content, 2 geographical location information of billboard, then, with the billboard 2
The geographical location at place is reference center, sets the range areas of the mobile terminal 3 and billboard 2, and in the model
It encloses the mobile terminal 3 in region and sends information, the information that the Advertisement Server 4 is sent to the mobile terminal 3 includes
Two parts：First part is effectively to show information, and effective displaying information is identical as ad content on the billboard 2
Information or effective displaying information compared with aftermentioned invalid displaying information, effective displaying information most can
Advertising content information on the billboard 2 is expressed, the ad content on effective displaying information representation billboard 2 is completeer
Entirely, closer；Second part is that transmitted information includes at least one invalid displaying information, the invalid displaying information and
Effective displaying information above-mentioned compares, and effective displaying information above-mentioned is than billboard 2 described in the invalid displaying information representation
On ad content it is more complete, closer.The form of effective displaying information, invalid displaying information can be word, figure
The message forms such as picture；The mobile terminal 3APP receives and shows above-mentioned described two parts information, and is clicked and checks, when
The information content being clicked is when effectively showing information, which clicks to be effective, and when the information content being clicked is invalid
When showing information, which is invalid clicks；Then, for the mobile terminal 3 effectively clicked, from Advertisement Server to described
Mobile terminal 3APP accounts pay certain expense.
Further, in order to encourage to the enthusiasm of shown Information in mobile terminal 3, for the shifting effectively clicked
Dynamic terminal 3, first, according to time order and function sequence is clicked, click the time it is first come front, click the time it is posterior come after
Face；For the mobile terminal 3 of invalid clicks, then do not sort；After sorting for the mobile terminal 3 effectively clicked, effectively clicking
Mobile terminal 3 sort and choose a certain proportion of mobile terminal 3 from front to back according to time order and function in series, by Advertisement Server
4 pay certain expense to selected a certain proportion of mobile terminal 3APP accounts.
According to a kind of method of advertisement spreading of broadcasting system described above, include the following steps：
Step 01, the billboard 2 is equipped with the ad content propagated to audient, the form of expression of the ad content
Including various words, image information；
Step 02, the typing information computer 1 is by the ad content on billboard described in typing 2, and by billboard 2
Ad content on the geographical location at place, billboard 2 is sent to Advertisement Server 4, the typing information computer 1 with it is described
Advertisement Server 4 communication connection；
Step 03, the geographical location of mobile terminal 3 is sent to Advertisement Server 4 by the mobile terminal 3APP, and with
The communication connection of Advertisement Server 4；
Step 04, the Advertisement Server 4 sorts out ad content, 2 geographical location information of billboard, then,
Using the geographical location where the billboard 2 as reference center, the range areas of the mobile terminal 3 and billboard 2 is set,
And information is sent to the mobile terminal 3 in the range areas, the Advertisement Server 4 is sent out to the mobile terminal 3
The information sent includes two parts：First part is effectively to show information；Second part be include at least one invalid displaying information,
Effective displaying information, the form of invalid displaying information can be the message forms such as word, image；The mobile terminal
3APP receives and shows above-mentioned described two parts information, and is clicked and checks, when the information being clicked is effectively to show information
When, which is effectively click, and when the information content being clicked is invalid displaying information, which is invalid clicks；
Step 05, for the mobile terminal 3 effectively clicked, from Advertisement Server 4 to the mobile terminal 3APP accounts
Pay certain expense.
Further, in order to encourage in mobile terminal 3 to show Information enthusiasm, in step 05, for having
Imitate the mobile terminal 3 clicked, first, according to time order and function sequence is clicked, click the time it is first come front, clicking the time exists
Afterwards come below；For the mobile terminal 3 of invalid clicks, then do not sort；After sorting for the mobile terminal 3 effectively clicked,
A certain proportion of mobile terminal 3 is chosen from front to back according to time order and function in the mobile terminal 3 effectively clicked sorts series, by
Advertisement Server 4 pays certain expense to selected a certain proportion of mobile terminal 3APP accounts.
In above-described embodiment, it should be noted that one of ordinary skill in the art will appreciate that for each of above-described embodiment
All or part of step in kind method is related hardware can be instructed to complete by program, which is stored in calculate
In machine readable storage medium storing program for executing, memory may include read-only memory, random memory, disk, CD etc..
In above-described embodiment, it should be noted that the Advertisement Server pays the rule of expense to mobile terminal APP
It is：Mobile terminal APP in a certain range region shows the information sent by Advertisement Server, and is clicked and checks,
When the information being clicked is effectively displaying information, which is referred to herein as available point and hits, and is when being clicked the information content
When invalid displaying information, which is referred to herein as invalid clicks.For implementing the mobile terminal effectively clicked, these movements
For terminal according to time order and function sequence is clicked, it is priority ordering to click time first click, also that is, the mobile terminal row first clicked
Preceding, the mobile terminal clicked afterwards comes below；For the mobile terminal of invalid clicks, due to without the concern for Advertisement Server
The problem of paying expense to it, therefore, does not consider, does not just sort yet.For the mobile terminal effectively clicked, then according to point
The priority sequence of time is hit, and a certain proportion of mobile terminal is preferentially chosen in sequence series, in this way, due to mobile terminal
It includes two parts that APP, which receives the information from Advertisement Server, only by watching billboard content and exclusive PCR
Invalid displaying information, can may obtain the expense according to a certain percentage that Advertisement Server is sent to mobile terminal APP.This
Kind purpose is primarily to allow audient to must look at billboard.Meanwhile preferential sequence is only obtained in face of the audient of billboard,
Be possible to acquisition expense, in this way, audient can be excited to watch the enthusiasm of billboard, and improve audient to the contact duration of advertisement and
Contact the frequency.
It should be noted that it is above it is effective click, invalid clicks are merely to describe the problem convenient and that makees determine
Justice, similarly, effective displaying information, invalid displaying information above are also only to facilitate that is done to determine in order to illustrate problem herein
Justice, they this paper concrete meaning should according to herein to describing made by them depending on.Mobile terminal APP is shown effective
Displaying information and the purpose of invalid displaying information two parts information are, in mobile terminal APP, there is invalid displaying information, point
The person of hitting effectively shows information just available expense to obtain because correctly clicking, before click, it is necessary to pass through viewing
Then ad content on billboard compares effective displaying information in mobile terminal APP and invalid displaying information, excludes nothing
Effect displaying information, and correctly effectively displaying information is clicked in selection.In fact, displaying information is exactly a kind of interference information in vain.
In above-described embodiment, it should be noted that the mobile terminal supports various use programs, such as：Drawing is answered
Application program etc. is received and dispatched with program, word-processing application, WEB viewer applications, instant messages.
The mobile terminal device includes the various mobile devices applied at present, also has movement eventually including newly developed
The equipment for holding function.
In above-described embodiment, it should be noted that the location of described mobile terminal refers to the longitude and latitude residing for billboard
Degree, the latitude and longitude information can be obtained by the global positioning system (GPS) of mobile terminal, can also pass through other positioning
System obtains.APP built in the mobile terminal, affiliated APP keep in communication with the Advertisement Server and connect.
The location of described billboard refers to the longitude and latitude residing for billboard, and the latitude and longitude information can be by complete
Ball positioning system (GPS) obtains and typing input computer, and the advertising information on the billboard is by input computer typing.
It should be noted that when the advertisement information contents on billboard convert, the advertising information of transformation will record in real time immediately
Enter typing information computer, and is sent to Advertisement Server.Certainly, the advertisement information contents of billboard can also pass through a variety of ways
Input computer described in diameter typing, for example, passing by the ad content camera shooting to billboard and by communication device camera shooting
Give input computer.
It is above-described, it is preferred embodiment according to the present invention, is not limited to the scope of the present invention, it is of the invention
Above-described embodiment can also make a variety of changes, i.e., every claims applied according to the present invention and description are made
Simple, equivalence changes, fall within the present invention claims.The technology contents of the not detailed description of the present invention are this
The common knowledge of field technology personnel.
Claims (4)
1. a kind of advertisement propagation system, which is characterized in that a kind of advertisement propagation system includes mobile terminal, advertising service
Device, billboard, typing information computer, wherein APP built in the mobile terminal, the mobile terminal APP are by mobile terminal
Geographical location be sent to Advertisement Server, and communicate and connect with Advertisement Server；The billboard is equipped with to audient and propagates
Ad content, the form of expression of the content includes various words, image information；The typing information computer is by typing
Ad content on the billboard, and the geographical location where billboard, the ad content on billboard are sent to advertisement
Server, the computer are connected with the Advertisement Server communication；The Advertisement Server is by ad content, billboard
Geographical location information is sorted out, and then, using the geographical location where the billboard as reference center, sets the movement
The range areas of terminal and billboard, and information, the advertising service are sent to the mobile terminal in the range areas
The information that device is sent to the mobile terminal includes two parts：First part is effectively to show information, effective displaying
Information is information identical with ad content on the billboard or effective displaying information and aftermentioned invalid displaying
Information compares, and effective displaying information can most express advertising content information on the billboard, effective displaying letter
Ad content on breath expression billboard is more complete, closer；Second part includes at least one invalid for transmitted information
Show information, the invalid displaying information is compared with effective displaying information above-mentioned, described in effective displaying information ratio above-mentioned
Invalid displaying information representation described in ad content on billboard it is more complete, closer；It is effective displaying information, invalid
Show that the form of information can be the message forms such as word, image；The mobile terminal APP receives and shows above-mentioned described
Two parts information, and be clicked and check, when the information content being clicked is effectively displaying information, which is effectively to click,
And when the information content being clicked is invalid displaying information, which is invalid clicks；Then, the movement for effectively clicking
Terminal pays certain expense from Advertisement Server to the mobile terminal APP accounts.
2. a kind of advertisement propagation system according to claim 1, which is characterized in that for the mobile terminal effectively clicked,
First, according to time order and function sequence is clicked, click the time it is first come front, clicking the time posterior comes below；For
The mobile terminal of invalid clicks, then do not sort；After sorting for the mobile terminal effectively clicked, in the mobile terminal effectively clicked
A certain proportion of mobile terminal is chosen from front to back according to time order and function in sequence series, from Advertisement Server to selected one
The mobile terminal APP accounts of certainty ratio pay certain expense.
3. a kind of utilizing a kind of method that advertisement propagation system carries out advertizing described in claim 1, which is characterized in that including
Its step below：
Step 01, the billboard is equipped with the ad content propagated to audient, and the form of expression of the ad content includes
Various words, image information；
Step 02, the typing information computer is by the ad content on billboard described in typing, and will be where billboard
Ad content on geographical location, billboard is sent to Advertisement Server, the typing information computer and the advertisement clothes
Business device communication connection；
Step 03, the geographical location of mobile terminal is sent to Advertisement Server, and and advertising service by the mobile terminal APP
Device communication connection；
Step 04, the Advertisement Server sorts out ad content, billboard geographical location information, then, with described
Geographical location where billboard is reference center, sets the range areas of the mobile terminal and billboard, and in institute
It states the mobile terminal in range areas and sends information, the information that the Advertisement Server is sent to the mobile terminal includes
Two parts：First part is effectively to show information；Second part be include at least one invalid displaying information, effective displaying
Information, the form of invalid displaying information can be the message forms such as word, image；The mobile terminal APP receives and shows
Above-mentioned described two parts information, and be clicked and check, when the information being clicked is effectively displaying information, which is effective
It clicks, and when the information content being clicked is invalid displaying information, which is invalid clicks；
Step 05, certain from Advertisement Server to the mobile terminal APP accounts payment for the mobile terminal effectively clicked
Expense.
4. the method that a kind of advertisement propagation system according to claim 3 carries out advertizing, which is characterized in that in step
In 05, for the mobile terminal effectively clicked, first, according to time order and function sequence is clicked, click the time it is first come front,
Click the time it is posterior come below；For the mobile terminal of invalid clicks, then do not sort；For the mobile terminal effectively clicked
After sequence, a certain proportion of movement is chosen from front to back eventually according to time order and function in the mobile terminal sequence series effectively clicked
End pays certain expense from Advertisement Server to selected a certain proportion of mobile terminal APP accounts.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810408669.2A CN108681917B (en) | 2018-04-23 | 2018-04-23 | Advertisement propagation system and advertisement propagation method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810408669.2A CN108681917B (en) | 2018-04-23 | 2018-04-23 | Advertisement propagation system and advertisement propagation method |
Publications (2)
| Publication Number | Publication Date |
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| CN108681917A true CN108681917A (en) | 2018-10-19 |
| CN108681917B CN108681917B (en) | 2022-09-13 |
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ID=63801397
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810408669.2A Active CN108681917B (en) | 2018-04-23 | 2018-04-23 | Advertisement propagation system and advertisement propagation method |
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| CN (1) | CN108681917B (en) |
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| CN110351387A (en) * | 2019-07-25 | 2019-10-18 | 腾讯科技（深圳）有限公司 | Broadcasting, transmission method and the device of media resource, storage medium and electronic device |
| CN112950286A (en) * | 2021-03-31 | 2021-06-11 | 支付宝(杭州)信息技术有限公司 | Interactive advertisement putting method and device and payment machine |
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Also Published As
| Publication number | Publication date |
|---|---|
| CN108681917B (en) | 2022-09-13 |
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