CN107682461B - Information push system and method - Google Patents
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- CN107682461B CN107682461B CN201711177661.1A CN201711177661A CN107682461B CN 107682461 B CN107682461 B CN 107682461B CN 201711177661 A CN201711177661 A CN 201711177661A CN 107682461 B CN107682461 B CN 107682461B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The invention provides an information pushing system and method, which comprises an information transceiving unit, an information pushing unit and a cloud server; the information transmitting and receiving unit generates an information code, searches the information pushing unit in a specific range according to preset frequency, acquires an index code of the information pushing unit, and packages and sends the information code and the index code to the cloud server, wherein the index code comprises the type of the pushed information to be checked, the location of the pushed information to be checked, the transmitting and receiving address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the transmitting and receiving address, the information type and the current time of the information transmitting and receiving unit; the cloud server matches the information code with the index code and sends the matching degree to the information pushing unit; the information pushing unit acquires information from the cloud server for pushing under the condition that the matching degree is greater than the preset matching degree, and generates an index code according to the checking condition of the pushed information, so that related information is provided for the user, and the information requirement of the user is met.
Description
Technical Field
The present invention relates to the field of information push technology, and in particular, to an information push system and method.
Background
With the rapid development of the internet, nowadays, people have more and more ways to acquire information, so that people can conveniently acquire information, and when the people keep pace with the times, the excessive information also interferes with the daily life of people.
For the same information, people may adopt completely different processing modes according to different places and different time points, and the prior art cannot provide the related information required by people according to the requirements of people in different places, time points and other aspects.
Disclosure of Invention
In view of the above, the present invention is directed to provide an information pushing system and method, which provide relevant information for a user according to the situation of the user viewing the pushed information, so as to satisfy the information requirement of the user.
In a first aspect, an embodiment of the present invention provides an information pushing system, including: the system comprises an information transceiving unit, an information pushing unit and a cloud server;
the information receiving and sending unit is used for generating an information code, searching an information pushing unit in a specific range according to preset frequency, acquiring an index code of the information pushing unit, packaging the information code and the index code and sending the index code to the cloud server, wherein the index code comprises the type of pushed information to be checked, the place where the pushed information is checked, the receiving and sending address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the receiving and sending address, the information type and the current time of the information receiving and sending unit;
the cloud server is used for matching the information codes with the index codes to obtain matching degrees, and sending the matching degrees to the information pushing unit;
the information pushing unit is used for acquiring information from the cloud server to push the information under the condition that the matching degree is greater than a preset matching degree, so that a user can check the pushed information, and the index code is generated according to the checking condition of the pushed information.
With reference to the first aspect, an embodiment of the present invention provides a first possible implementation manner of the first aspect, where the information code and the index code are two-dimensional codes, three-dimensional codes, or four-dimensional codes, and further includes a code reader connected to the cloud server, and configured to read code pattern information of the information code and the index code, and send the code pattern information to the cloud server, so that the cloud server matches the code pattern information of the information code and the index code to obtain a matching degree.
With reference to the first aspect, an embodiment of the present invention provides a second possible implementation manner of the first aspect, where the information code and the index code are binary codes, and the cloud server is further configured to match the information code and the index code bit by bit to obtain a matching degree.
With reference to the first aspect, an embodiment of the present invention provides a third possible implementation manner of the first aspect, wherein the information transceiver unit is disposed in one or more of a public mall, a transportation vehicle, and a billboard.
With reference to the first aspect, an embodiment of the present invention provides a fourth possible implementation manner of the first aspect, where the information pushing unit is further configured to access an operation page of the pushed information when the pushed information is viewed, where the operation page includes one or more of a transaction page, a favorite page, a sharing page, and a playing page.
With reference to the first aspect, an embodiment of the present invention provides a fifth possible implementation manner of the first aspect, wherein the information code corresponds to at least one piece of information.
With reference to the first aspect, an embodiment of the present invention provides a sixth possible implementation manner of the first aspect, where the information pushing unit is further configured to mark the pushed information, and send the mark to the cloud server, so that the cloud server finds the information code of the pushed information according to the mark, and sends the information corresponding to the information code to the information pushing unit for pushing.
With reference to the first aspect, an embodiment of the present invention provides a seventh possible implementation manner of the first aspect, where the information pushing unit is further configured to update the index code in real time according to a viewing condition of the user on the pushed information.
With reference to the first aspect, an embodiment of the present invention provides an eighth possible implementation manner of the first aspect, wherein the information pushing unit is further configured to set a preset matching degree in a customized manner to adjust the quantity of the pushed information.
In a second aspect, an embodiment of the present invention further provides an information pushing method, including:
the method comprises the steps that an information receiving and sending unit generates an information code, searches an information pushing unit in a specific range according to preset frequency, obtains an index code of the information pushing unit, packages the information code of the information receiving and sending unit and the index code and sends the index code to a cloud server, wherein the index code comprises the type of pushed information to be checked, the place where the pushed information is checked, the receiving and sending address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the receiving and sending address, the information type and the current time of the information receiving and sending unit;
the cloud server matches the information code with the index code to obtain a matching degree, and the matching degree is sent to the information pushing unit;
the information pushing unit acquires information from the cloud server to push the information under the condition that the matching degree is greater than a preset matching degree, so that a user can check the pushed information, and the index code is generated according to the checking condition of the pushed information.
The invention provides an information pushing system and method, which comprises an information transceiving unit, an information pushing unit and a cloud server; the information transmitting and receiving unit generates an information code, searches the information pushing unit in a specific range according to preset frequency, acquires an index code of the information pushing unit, and packages and sends the information code and the index code to the cloud server, wherein the index code comprises the type of the pushed information to be checked, the location of the pushed information to be checked, the transmitting and receiving address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the transmitting and receiving address, the information type and the current time of the information transmitting and receiving unit; the cloud server matches the information code with the index code and sends the matching degree to the information pushing unit; the information pushing unit acquires information from the cloud server for pushing under the condition that the matching degree is greater than the preset matching degree, and generates an index code according to the checking condition of the pushed information, so that related information is provided for the user, and the information requirement of the user is met.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present invention, and other drawings can be obtained by those skilled in the art without creative efforts.
FIG. 1 is a schematic structural diagram of an information pushing system according to an embodiment of the present invention;
FIG. 2 is a schematic diagram of information codes and index codes in an information delivery system according to an embodiment of the present invention;
fig. 3 is a flowchart of an information pushing method according to a second embodiment of the present invention.
Icon: 10-an information transmitting/receiving unit; 20-a cloud server; 30-information push unit.
Detailed Description
To make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions of the present invention will be clearly and completely described below with reference to the accompanying drawings, and it is apparent that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
At present, people may adopt completely different processing modes for the same information according to different places and different time points, and the prior art cannot provide the related information required by people according to various requirements of people in different places, time points and the like.
Based on this, the information pushing system and method provided by the embodiment of the invention provide the relevant information for the user according to the condition that the user checks the pushed information, and meet the information requirement of the user.
To facilitate understanding of the embodiment, the information pushing system disclosed in the embodiment of the present invention will be described in detail first.
The first embodiment is as follows:
fig. 1 is a schematic structural diagram of an information pushing system according to an embodiment of the present invention.
Referring to fig. 1, the information push system includes an information transceiving unit 10, an information push unit 30 and a cloud server 20;
the information receiving and sending unit 10 is connected with the cloud server 20 and is used for generating an information code, searching the information pushing unit 30 in a specific range according to a preset frequency, acquiring an index code of the information pushing unit 30, packaging the information code and the index code and sending the information code and the index code to the cloud server 20, wherein the index code comprises the type of the pushed information to be checked, the place of checking the pushed information, the receiving and sending address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the receiving and sending address, the type of the information and the current time of the information receiving and sending unit 10;
the cloud server 20 is connected with the information pushing unit 30 and is used for matching the information codes with the index codes to obtain matching degrees and sending the matching degrees to the information pushing unit 30;
the information pushing unit 30 is configured to, when the matching degree is greater than the preset matching degree, obtain information from the cloud server 20 for pushing, so that the user views the pushed information, and generate an index code according to the viewing condition of the pushed information.
Specifically, the information transceiving unit 10 packages the index code of the searched information pushing unit 30 and the information code generated by the information transceiving unit and sends the index code and the information code to the cloud server 20, so that the cloud server 20 performs matching, the information pushing unit 30 compares the matching degree issued by the cloud server 20 with the preset matching degree, and acquires the information from the cloud server 20 for pushing when the matching degree is greater than the preset matching degree;
the index code is obtained according to the condition that the user views the push information, so that the information push unit 30 here pushes the information according to the condition that the user previously views the push information, the push information can be greatly viewed again, and the relevant information is provided for the user under the condition that the information requirement of the user is met.
Further, the information code and the index code are two-dimensional codes, three-dimensional codes or four-dimensional codes, and the cloud server 20 further includes a code reader connected to the information code and the index code, and configured to read the code type information of the information code and the index code and send the code type information to the cloud server 20, so that the cloud server 20 matches the code type information of the information code and the index code to obtain a matching degree.
Here, the code reader connected to the information transceiver 10 analyzes the information code and the index code to obtain code pattern information of the information code and the index code, and sends the code pattern information to the cloud server 20, and the cloud server 20 matches the code pattern information;
further, the information code and the index code are binary codes, and the cloud server 20 is further configured to match the information code and the index code bit by bit to obtain a matching degree.
Here, as shown in fig. 2, the information code and the index code are matched bit by bit according to a specific category, here indicated by A, B, C, each category may include a plurality of small categories, and the matching degree calculation is completed by bit matching of each small category;
here, the specific category includes a type of the push information, a place where the push information is viewed, a transmission/reception address of the viewed push information, a viewing time of the push information;
it should be noted that, the bit length of the index code and the information code is preset to be the same, matching is performed bit by bit, if the two are the same, matching is performed, and the duty ratio value of the category is obtained;
for example, forty percent of category a, twenty percent of category B and twenty percent of category C are preset, wherein the small categories are also proportioned in advance according to the above rule, and the obtained ratio values are summed up by bit-by-bit matching to obtain the matching degree;
further, the information transceiver unit 10 is disposed in one or more of a public mall, a transportation means, and a billboard.
Specifically, the information transceiver unit 10 may be disposed on a static billboard, a wall, a floor, a show window of a public mall, or a movable vehicle, so as to provide information for people more comprehensively;
further, the information pushing unit 30 is further configured to access an operation page of the pushed information when the pushed information is viewed, where the operation page includes one or more of a transaction page, a collection page, a browsing page, a sharing page, and a playing page.
Specifically, after the push information is viewed, the user can access the operation page of the push information through the information push unit 30 to perform corresponding operations such as browsing, trading, sharing or playing;
further, the information code corresponds to at least one information message.
Here, the information code corresponds to the information, and the corresponding information can be obtained through the information code;
further, the information pushing unit 30 is further configured to mark the pushed information, and send the mark to the cloud server 20, so that the cloud server 20 finds the information code of the pushed information according to the mark, and sends the information corresponding to the information code to the information pushing unit 30 for pushing.
Specifically, after the user marks the push information, the cloud server 20 finds an information code corresponding to the push information according to the mark, and pushes all pieces of push information corresponding to the information code through the push unit, so that the user can more quickly obtain information of interest;
further, the information pushing unit 30 is further configured to update the index code in real time according to the viewing condition of the user on the pushed information.
The user may preset the generation method of the index code for matching, the update frequency of the index code, and the like;
here, the user may set that the index code generated newly is used for matching each time, or set that comprehensive statistics is performed on the index codes within a preset time period, and the index codes after the comprehensive statistics are used for matching;
performing comprehensive statistics on the index codes bit by bit, and performing bit-by-bit addition statistics on '1' and '0' on each bit of all the index codes within preset time;
for example, the index code has 36 "1" and 48 "0" in the category a position, and after comprehensive statistics, the category a position is "0";
in addition, when the numbers of "1" and "0" are equal, the category is randomly set to "1" or "0";
further, the information pushing unit 30 is further configured to self-define a preset matching degree to adjust the quantity of the pushed information.
Here, the user can self-define the preset matching degree, and the higher the preset matching degree is, the less the information quantity the user can push is;
the invention provides an information pushing system, which comprises an information transceiving unit, an information pushing unit and a cloud server; the information transmitting and receiving unit generates an information code, searches the information pushing unit in a specific range according to preset frequency, acquires an index code of the information pushing unit, and packages and sends the information code and the index code to the cloud server, wherein the index code comprises the type of the pushed information to be checked, the location of the pushed information to be checked, the transmitting and receiving address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the transmitting and receiving address, the information type and the current time of the information transmitting and receiving unit; the cloud server matches the information code with the index code and sends the matching degree to the information pushing unit; the information pushing unit acquires information from the cloud server for pushing under the condition that the matching degree is greater than the preset matching degree, and generates an index code according to the checking condition of the pushed information, so that related information is provided for the user, and the information requirement of the user is met.
Example two:
referring to fig. 3, an embodiment of the present invention further provides an information pushing method, including:
step S110, the information transceiving unit generates an information code, searches the information pushing unit in a specific range according to a preset frequency, acquires an index code of the information pushing unit, and packages and sends the information code and the index code of the information transceiving unit to the cloud server, wherein the index code comprises the type of the pushed information to be checked, the place for checking the pushed information, the transceiving address of the pushed information to be checked, and the checking time of the pushed information, and the information code comprises the transceiving address, the information type and the current time of the information transceiving unit;
step S120, the cloud server matches the information code with the index code to obtain a matching degree, and the matching degree is sent to the information pushing unit;
in step S130, the information pushing unit obtains the information from the cloud server for pushing when the matching degree is greater than the preset matching degree, so that the user views the pushed information, and generates the index code according to the viewing condition of the pushed information.
The information push method provided by the embodiment of the invention has the same technical characteristics as the information push system provided by the embodiment, so that the same technical problems can be solved, and the same technical effects can be achieved.
The computer program product of the information push system and method provided by the embodiment of the present invention includes a computer readable storage medium storing a program code, where instructions included in the program code may be used to execute the method described in the foregoing method embodiment, and specific implementation may refer to the method embodiment, which is not described herein again.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In addition, in the description of the embodiments of the present invention, unless otherwise explicitly specified or limited, the terms "mounted," "connected," and "connected" are to be construed broadly, e.g., as meaning either a fixed connection, a removable connection, or an integral connection; can be mechanically or electrically connected; they may be connected directly or indirectly through intervening media, or they may be interconnected between two elements. The specific meanings of the above terms in the present invention can be understood in specific cases to those skilled in the art.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
In the description of the present invention, it should be noted that the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc., indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, and are only for convenience of description and simplicity of description, but do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be construed as limiting the present invention. Furthermore, the terms "first," "second," and "third" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance.
The embodiment of the present invention further provides an electronic device, which includes a memory, a processor, and a computer program stored in the memory and capable of running on the processor, and when the processor executes the computer program, the steps of the information pushing method provided in the above embodiments are implemented.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the steps of the information pushing method in the foregoing embodiment are executed.
Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present invention, which are used for illustrating the technical solutions of the present invention and not for limiting the same, and the protection scope of the present invention is not limited thereto, although the present invention is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope of the present disclosure; such modifications, changes or substitutions do not depart from the spirit and scope of the embodiments of the present invention, and they should be construed as being included therein. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (5)
1. An information push system, comprising: the system comprises an information transceiving unit, an information pushing unit and a cloud server;
the information receiving and sending unit is used for generating an information code, searching an information pushing unit in a specific range according to preset frequency, acquiring an index code of the information pushing unit, packaging the information code and the index code and sending the index code to the cloud server, wherein the index code comprises the type of pushed information to be checked, the place where the pushed information is checked, the receiving and sending address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the receiving and sending address, the information type and the current time of the information receiving and sending unit;
the cloud server is used for matching the information codes with the index codes to obtain matching degrees, and sending the matching degrees to the information pushing unit;
the information pushing unit is used for acquiring information from the cloud server for pushing under the condition that the matching degree is greater than a preset matching degree, so that a user can check the pushed information, and the index code is generated according to the checking condition of the pushed information;
the information code and the index code are binary codes, and the cloud server is further used for matching the information code and the index code bit by bit to obtain a matching degree;
the information code at least corresponds to one piece of information;
the information pushing unit is further used for marking the pushed information and sending the mark to the cloud server so that the cloud server finds the information code of the pushed information according to the mark and sends the information corresponding to the information code to the information pushing unit for pushing;
the information pushing unit is also used for updating the index code in real time according to the viewing condition of the user on the pushed information;
the information pushing unit is further used for setting a preset matching degree in a user-defined mode to adjust the quantity of the pushing information.
2. The information pushing system of claim 1, wherein the information code and the index code are two-dimensional codes, three-dimensional codes or four-dimensional codes, and further comprising a code reader connected to the cloud server and configured to read code pattern information of the information code and the index code and send the code pattern information to the cloud server, so that the cloud server matches the code pattern information of the information code and the index code to obtain a matching degree.
3. The information push system according to claim 1, wherein the information transceiver is disposed in one or more of a public mall, a transportation means and a billboard.
4. The information pushing system according to claim 1, wherein the information pushing unit is further configured to access an operation page of the pushed information when the pushed information is viewed, where the operation page includes one or more of a transaction page, a collection page, a sharing page, and a playing page.
5. An information pushing method, comprising:
the method comprises the steps that an information receiving and sending unit generates an information code, searches an information pushing unit in a specific range according to preset frequency, obtains an index code of the information pushing unit, packages the information code of the information receiving and sending unit and the index code and sends the index code to a cloud server, wherein the index code comprises the type of pushed information to be checked, the place where the pushed information is checked, the receiving and sending address of the pushed information to be checked and the checking time of the pushed information, and the information code comprises the receiving and sending address, the information type and the current time of the information receiving and sending unit;
the cloud server matches the information code with the index code to obtain a matching degree, and the matching degree is sent to the information pushing unit;
the information pushing unit acquires information from the cloud server to push the information under the condition that the matching degree is greater than a preset matching degree, so that a user can check the pushed information, and the index code is generated according to the checking condition of the pushed information;
the information code and the index code are binary codes, and the cloud server matches the information code and the index code bit by bit to obtain a matching degree;
the information code at least corresponds to one piece of information;
the information pushing unit marks the pushing information and sends the mark to the cloud server so that the cloud server finds the information code of the pushing information according to the mark and sends the information corresponding to the information code to the information pushing unit for pushing;
the information pushing unit updates the index code in real time according to the viewing condition of the user on the pushed information;
the information pushing unit sets a preset matching degree in a user-defined mode to adjust the quantity of the pushed information.
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| CN104065565A (en) * | 2014-06-12 | 2014-09-24 | 北京奇虎科技有限公司 | Information pushing method, server, client-side device and system |
| CN104869173A (en) * | 2015-06-09 | 2015-08-26 | 唐洛鹏 | Information push method and device for outdoor large-scale advertising board |
| CN204795613U (en) * | 2015-07-13 | 2015-11-18 | 曾琛 | Personally, collect propelling movement information system based on time and geographical position |
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| CN106209935B (en) * | 2015-05-04 | 2020-11-06 | 腾讯科技（深圳）有限公司 | Information processing method, terminal and server |
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|---|---|---|---|---|
| CN104065565A (en) * | 2014-06-12 | 2014-09-24 | 北京奇虎科技有限公司 | Information pushing method, server, client-side device and system |
| CN104869173A (en) * | 2015-06-09 | 2015-08-26 | 唐洛鹏 | Information push method and device for outdoor large-scale advertising board |
| CN204795613U (en) * | 2015-07-13 | 2015-11-18 | 曾琛 | Personally, collect propelling movement information system based on time and geographical position |
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Effective date of registration: 20201125 Address after: Workshop 2, No. 35, Huaxing Road, Xitang Town, Jiashan County, Jiaxing City, Zhejiang Province Applicant after: Jiashan Zhaoshi Garment Accessories Co.,Ltd. Address before: Xixi Yongjia County of Wenzhou City, Zhejiang province 325000 Xiang Jing Xiang Shan Gen Cun Shan Gen Shun Building No. 3 Applicant before: Zou Yongqiang |
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