CN116823355A

CN116823355A - Advertisement pushing method, device, equipment and storage medium

Info

Publication number: CN116823355A
Application number: CN202310703315.1A
Authority: CN
Inventors: 阮耀灿; 夏嘉豪; 廖锦星; 麦丽凡; 吕雯禧; 张�浩; 钟泽鹏; 梁忠友; 王增华; 陈浩杰; 林耀鸿; 陈健华; 周源昊; 陈述锋
Original assignee: Guangdong Jianyi Investment Co ltd
Current assignee: Guangdong Jianyi Investment Co ltd
Priority date: 2023-06-13
Filing date: 2023-06-13
Publication date: 2023-09-29

Abstract

The embodiment of the application provides an advertisement pushing method, an advertisement pushing device, advertisement pushing equipment and a storage medium, wherein the advertisement pushing method comprises the following steps: acquiring first position information of a plurality of candidate charging stations, and acquiring a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements; receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal; determining a target charging station among a plurality of the candidate charging stations according to the first location information and the second location information in response to the advertisement push request; determining a target consumer goods advertisement among each of the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points; and sending the target consumer product advertisement to the terminal. The embodiment of the application can improve the adaptation degree between the target consumer product advertisement and the customer, thereby improving the experience of the customer and increasing the viscosity of the customer.

Description

Advertisement pushing method, device, equipment and storage medium

Technical Field

The present application relates to, but not limited to, the field of computer technologies, and in particular, to a method, apparatus, device, and storage medium for pushing advertisements.

Background

The new energy charging station is a station for charging new energy vehicles, and the new energy vehicles comprise pure electric vehicles, extended range electric vehicles, hybrid electric vehicles, fuel cell electric vehicles, hydrogen engine vehicles and the like, and along with the rapid development of the new energy vehicle industry, the charging station becomes an important point of the development of the vehicle industry and the energy industry.

At present, because the customer can use the terminal to run the application program associated with the charging station, the income of the charging station can be increased by pushing the related charging station advertisements to the terminal, but the charging station advertisements cannot be precisely pushed, the adaptation degree between the pushed charging station advertisements and the customer is lower, the customer cannot find the proper advertisements from the pushed charging station advertisements, the experience of the customer is influenced, and the viscosity of the customer is reduced.

Disclosure of Invention

The following is a summary of the subject matter described in detail herein. This summary is not intended to limit the scope of the claims.

The embodiment of the application provides an advertisement pushing method, an advertisement pushing device, advertisement pushing equipment and a storage medium, which can improve the adaptation degree between a target consumer product advertisement and a customer, thereby improving the experience of the customer and increasing the viscosity of the customer.

In order to achieve the above object, a first aspect of an embodiment of the present application provides an advertisement pushing method, including: acquiring first position information of a plurality of candidate charging stations, and acquiring a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements; receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal; determining a target charging station among a plurality of the candidate charging stations according to the first location information and the second location information in response to the advertisement push request; determining a target consumer goods advertisement among each of the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points; and sending the target consumer product advertisement to the terminal.

In some embodiments, the step of determining a targeted consumer goods advertisement from each of the candidate consumer goods advertisements of the targeted charging station based on the targeted credit and the consumer goods credit further comprises: acquiring the charging requirement of the terminal; determining a predicted charging integral according to the charging demand and a preset integral calculation rule; and summing the target integral and the predicted charging integral, and updating the target integral according to a summation result.

In some embodiments, the determining a targeted consumer goods advertisement among the candidate consumer goods advertisements of the targeted charging station according to the targeted point and the consumer goods point comprises: determining the point grade to which the target point and the consumer product point belong based on a preset grade division rule; and determining a target consumer product advertisement in each candidate consumer product advertisement of the target charging station according to the target score and the score grade to which the consumer product score belongs, wherein the score grade to which the consumer product score corresponding to the target consumer product advertisement belongs is the same as the score grade to which the target score belongs.

In some embodiments, the determining a targeted consumer goods advertisement among the candidate consumer goods advertisements of the targeted charging station according to the targeted point and the consumer goods point comprises: acquiring auxiliary screening parameters of the advertisement push request; determining a first consumer goods advertisement from among each of the candidate consumer goods advertisements of the target charging station based on the target points and the consumer goods points; and determining target consumer product advertisements in the first consumer product advertisements according to the auxiliary screening parameters and preset target attribute parameters corresponding to the first consumer product advertisements.

In some embodiments, the auxiliary screening parameters include one or more of request receipt time, customer portrait tag, and program interface information, and the target attribute parameters include one or more of target push time, target portrait tag, and target interface information; the determining the target consumer goods advertisement in each first consumer goods advertisement according to the auxiliary screening parameter and the preset target attribute parameter corresponding to each first consumer goods advertisement comprises the following steps: when the auxiliary screening parameter is the request receiving time, screening the first consumer product advertisements matched with the request receiving time based on the target pushing time corresponding to each first consumer product advertisement; when the auxiliary screening parameter is the customer portrait tag, screening the first consumer product advertisements matched with the customer portrait tag based on the target portrait tag corresponding to each first consumer product advertisement; when the auxiliary screening parameters are the program interface information, screening the first consumer product advertisements matched with the program interface information based on the target interface information corresponding to each first consumer product advertisement; and determining the target consumer product advertisement according to the screening result of the first consumer product advertisement.

In some embodiments, the candidate consumer goods advertisement includes a site consumer goods advertisement and a merchant consumer goods advertisement, the site consumer goods advertisement being associated with a consumer goods of the candidate charging station, the merchant consumer goods advertisement being associated with a consumer goods of a target merchant, the target merchant being a merchant associated with the candidate charging station, the sending the target consumer goods advertisement to the terminal comprising: judging whether the target consumer goods advertisement comprises the site consumer goods advertisement and the merchant consumer goods advertisement; when the target consumer product advertisement comprises the site consumer product advertisement and the merchant consumer product advertisement, comparing preset site weights corresponding to the site consumer product advertisement with preset merchant weights corresponding to the merchant consumer product advertisement; transmitting the merchant consumer goods advertisement in the target consumer goods advertisement to the terminal under the condition that the merchant weight is greater than or equal to the site weight; and sending the site consumer goods advertisement in the target consumer goods advertisement to the terminal under the condition that the merchant weight is smaller than the site weight.

In some embodiments, the number of targeted consumer product advertisements is one or more, and the sending the targeted consumer product advertisement to the terminal includes: when the number of the target consumer product advertisements is larger than one, sequencing the target consumer product advertisements according to the preset advertisement priorities corresponding to the target consumer product advertisements; and sending the target consumer product advertisement with the largest advertisement priority to the terminal.

A second aspect of an embodiment of the present application provides an advertisement pushing apparatus, including: an acquisition unit, configured to acquire first location information of a plurality of candidate charging stations, and acquire a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements; the receiving unit is used for receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal; a station determining unit configured to determine a target charging station among the plurality of candidate charging stations according to the first location information and the second location information in response to the advertisement push request; an advertisement determination unit configured to determine a target consumer goods advertisement among the candidate consumer goods advertisements of the target charging station, based on the target points and the consumer goods points; and the sending unit is used for sending the target consumer product advertisement to the terminal.

To achieve the above object, a third aspect of the embodiments of the present application provides an electronic device, where the electronic device includes a memory and a processor, where the memory stores a computer program, and the processor implements the advertisement pushing method according to the first aspect when executing the computer program.

To achieve the above object, a fourth aspect of the embodiments of the present application proposes a storage medium, which is a computer-readable storage medium storing a computer program that when executed by a processor implements the advertisement pushing method of the first aspect.

The advertisement pushing method, the advertisement pushing device, the advertisement pushing equipment and the storage medium provided by the application comprise the following steps: acquiring first position information of a plurality of candidate charging stations, and acquiring a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements; receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal; determining a target charging station among a plurality of the candidate charging stations according to the first location information and the second location information in response to the advertisement push request; determining a target consumer goods advertisement among each of the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points; and sending the target consumer product advertisement to the terminal. According to the scheme provided by the embodiment of the application, the target charging station is determined in the plurality of candidate charging stations through the second position information carried by the advertisement pushing request and the first position information of each candidate charging station, so that the candidate charging station with a relatively close distance to a customer can be used as the target charging station according to the position of the customer and the position of the charging post, then the target consumer goods advertisement is determined in the candidate consumer goods advertisement of the target charging station according to the target points and the consumer goods points, and because the target consumer goods advertisement is used for displaying consumer goods in or near the target charging station, the target points are the points owned by the customer and the consumer goods points are the points required for purchasing the consumer goods, the target consumer goods advertisement meeting the requirement is determined according to the point size, which is equivalent to the determination of consumer goods which can be selected by the customer, and the accurate pushing of the target consumer goods advertisement is realized.

Additional features and advantages of the application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the application. The objectives and other advantages of the application will be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.

Drawings

The accompanying drawings are included to provide a further understanding of the application and are incorporated in and constitute a part of this specification, illustrate and do not limit the application.

FIG. 1 is a flow chart of an advertisement pushing method provided by an embodiment of the present application;

FIG. 2 is a flow chart of a method for updating a target point according to another embodiment of the present application;

FIG. 3 is a flow chart of a method of targeting consumer product advertisements provided in accordance with another embodiment of the present application;

FIG. 4 is a flow chart of another method of targeting consumer product advertisements provided in accordance with another embodiment of the present application;

FIG. 5 is a flow chart of another specific method of targeting consumer product advertisements provided in accordance with another embodiment of the present application;

FIG. 6 is a flow chart of a method of delivering targeted consumer product advertisements provided in another embodiment of the present application;

FIG. 7 is a flow chart of another method of delivering targeted consumer product advertisements provided in another embodiment of the present application;

FIG. 8 is a schematic diagram of an advertisement pushing device according to another embodiment of the present application;

fig. 9 is a schematic hardware structure of an electronic device according to another embodiment of the present application.

Detailed Description

The present application will be described in further detail with reference to the drawings and examples, in order to make the objects, technical solutions and advantages of the present application more apparent. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the application.

In the description of the present application, the meaning of a number is one or more, the meaning of a number is two or more, and greater than, less than, exceeding, etc. are understood to exclude the present number, and the above, below, within, etc. are understood to include the present number.

It should be noted that although functional block division is performed in a device diagram and a logic sequence is shown in a flowchart, in some cases, the steps shown or described may be performed in a different order than the block division in the device, or in the flowchart. The terms first, second and the like in the description, in the claims and in the above-described figures, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order.

Aiming at the problem that charging station advertisements cannot be pushed accurately and the adaptation degree between the pushed charging station advertisements and customers is low, the application provides an advertisement pushing method, an advertisement pushing device, advertisement pushing equipment and a storage medium, wherein the advertisement pushing method comprises the following steps: acquiring first position information of a plurality of candidate charging stations, and acquiring a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements; receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal; determining a target charging station among a plurality of candidate charging stations according to the first location information and the second location information in response to the advertisement push request; determining a target consumer goods advertisement among the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points; and sending the target consumer product advertisement to the terminal. According to the scheme provided by the embodiment of the application, the target charging station is determined in the plurality of candidate charging stations through the second position information carried by the advertisement pushing request and the first position information of each candidate charging station, so that the candidate charging station with a relatively close distance to a customer can be used as the target charging station according to the position of the customer and the position of the charging post, then the target consumer goods advertisement is determined in the candidate consumer goods advertisement of the target charging station according to the target points and the consumer goods points, and because the target consumer goods advertisement is used for displaying consumer goods in or near the target charging station, the target points are the points owned by the customer and the consumer goods points are the points required for purchasing the consumer goods, the target consumer goods advertisement meeting the requirement is determined according to the point size, which is equivalent to the determination of consumer goods which can be selected by the customer, and the accurate pushing of the target consumer goods advertisement is realized.

The advertisement pushing method, device, equipment and storage medium provided by the embodiment of the application are specifically described by the following embodiment, and the advertisement pushing method in the embodiment of the application is described first.

The embodiment of the application provides an advertisement pushing method, which relates to the technical field of computers. The advertisement pushing method provided by the embodiment of the application can be applied to the terminal, the server side and software running in the terminal or the server side. In some embodiments, the terminal may be a smart phone, tablet, notebook, desktop, etc.; the server side can be configured as an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and a cloud server for providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, basic cloud computing services such as big data and artificial intelligent platforms and the like; the software may be an application or the like that implements the advertisement pushing method, but is not limited to the above form.

The application is operational with numerous general purpose or special purpose computer system environments or configurations. For example: personal computers, server computers, hand-held or portable devices, tablet devices, multiprocessor systems, microprocessor-based systems, set top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like. The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

It should be noted that, in each specific embodiment of the present application, when related processing is required according to user information, user behavior data, user history data, user location information, and other data related to user identity or characteristics, permission or consent of the user is obtained first, and the collection, use, processing, and the like of the data comply with related laws and regulations and standards. In addition, when the embodiment of the application needs to acquire the sensitive personal information of the user, the independent permission or independent consent of the user is acquired through popup or jump to a confirmation page and the like, and after the independent permission or independent consent of the user is definitely acquired, the necessary relevant data of the user for enabling the embodiment of the application to normally operate is acquired.

In an optional implementation environment provided by the embodiment of the present application, the implementation environment includes a terminal and a server, where the terminal and the server are connected through a communication network, the number of the terminal may be one or more, the terminal refers to a terminal used by a customer, the server is configured to execute the advertisement pushing method provided by the embodiment of the present application, each terminal may send an advertisement pushing request to the server, and the server may respond to the advertisement pushing request sent by each terminal, thereby determining a target consumer product advertisement of each terminal, and then the server may push each target consumer product advertisement to a corresponding terminal.

The terminal may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, a vehicle-mounted terminal, etc. The terminal and the server may be directly or indirectly connected through wired or wireless communication, which is not limited in this embodiment of the present application.

The server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligent platforms, and the like.

Embodiments of the present application will be further described below with reference to the accompanying drawings.

As shown in fig. 1, fig. 1 is a flowchart of an advertisement pushing method according to an embodiment of the present application, where the advertisement pushing method may be performed by a server, or may be performed by a terminal, or may be performed by a server in conjunction with the terminal, and the advertisement pushing method includes, but is not limited to, the following steps S110 to S150:

Step S110, obtaining first position information of a plurality of candidate charging stations, and obtaining a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements;

step S120, receiving an advertisement pushing request sent by a terminal;

the advertisement pushing request carries second position information and target points of the terminal;

step S130, in response to the advertisement pushing request, determining a target charging station from a plurality of candidate charging stations according to the first position information and the second position information;

step S140, determining target consumer goods advertisements in the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points;

and step S150, the target consumer product advertisement is sent to the terminal.

It can be understood that when a customer does not arrive at the charging station, the customer can find a nearby charging station through the terminal, after the customer arrives at the charging station, the customer can also control the charging pile in the charging station to enter a charging state through the terminal, and can pay charging fees through the terminal, generally speaking, the terminal needs to run an application program associated with the charging station, the application program can complete a corresponding navigation task, charging task or payment task through the application program, the application program can generate an advertisement pushing request in the running process, the target charging station is determined firstly through responding to the advertisement pushing request sent by the terminal, then the target consumer product advertisement is determined in each candidate consumer product advertisement of the target charging station, and finally the target consumer product advertisement is pushed to the terminal; based on the second location information carried by the advertisement pushing request and the first location information of each candidate charging station, the target charging station is determined in the plurality of candidate charging stations, so that the candidate charging station which is closer to the customer can be used as the target charging station according to the location of the customer and the location of the charging post, and then the target consumer goods advertisement is determined in the candidate consumer goods advertisement of the target charging station according to the target points and the consumer goods points.

Wherein the target points of the customer correspond to virtual money, and the customer can purchase the corresponding consumer goods using the target points.

The consumer product which cannot be selected by the consumer refers to a consumer product which does not meet the target point requirement, for example, the target point of the consumer is 100, and the consumer product with the consumer product point greater than 100 belongs to the consumer product which does not meet the target point requirement, because the consumer cannot select the consumer product, the candidate consumer product advertisement with the consumer product point greater than 100 does not belong to the target consumer product advertisement, and the candidate consumer product advertisement with the consumer product point greater than 100 is not pushed, so that the consumer can be prevented from finding a suitable advertisement.

The consumer goods comprise goods and services, the target consumer goods advertisement comprises target goods advertisement and target service advertisement, for example, the goods can be food such as coffee, mineral water and biscuits sold by a charging station, the goods can also be food and articles such as daily necessities sold by a merchant nearby the charging station, and the services can be services such as automobile cleaning services and automobile maintenance services sold by the charging station or the merchant nearby the charging station.

In addition, referring to fig. 2, in an embodiment, before step S140 in the embodiment shown in fig. 1, the following steps are included, but not limited to:

Step S210, obtaining the charging requirement of a terminal;

step S220, determining a predicted charging integral according to the charging demand and a preset integral calculation rule;

step S230, the target integral and the predicted charging integral are summed, and the target integral is updated according to the summation result.

The charging requirement is used for representing a required charging amount of the new energy automobile, and the charging requirement can be manually input by a customer or calculated by a terminal.

The control system of the charging station may determine the remaining capacity of the new energy automobile, and further send feedback information carrying the remaining capacity to the terminal of the customer, the terminal may determine the chargeable capacity of the new energy automobile according to the remaining capacity, determine the total charge of the full charge according to the chargeable capacity of the new energy automobile, the customer may input a required charge amount in the chargeable capacity range, and may input a required charge in the charge range of the total charge, the predicted charge amount of the new energy automobile may be determined by the required charge amount or the required charge, for example, the chargeable capacity of the new energy automobile is 20kWh, the required charge of 1kWh is assumed to be 1 yuan, the total charge of the full charge is determined to be 20 yuan, the customer may input a required charge in the charge range of 0 to 20kWh, the required charge is 10kWh, and the terminal may calculate the required charge as 20kWh assuming that the required charge is input by the customer.

The integral calculation rule is used for calculating a charging integral corresponding to the required charging amount, and after the new energy automobile finishes charging according to the required charging amount, the target integral of the customer can be increased by the charging integral corresponding to the required charging amount.

For example, the integral calculation rule may indicate a linear relationship between the required charge amount and the charge integral, for example, the integral value of the charge integral is increased by 1 for every 1kWh increase in the required charge amount.

In addition, the integral calculation rule may also indicate a section change relationship between the required charge amount and the charge integral, for example, when the required charge amount is less than 0.5kWh, the predicted charge integral is 0, and when the required charge amount is 0.5kWh or more and less than 1kWh, the integrated value of the predicted charge integral is 1, and when the required charge amount is 1kWh or more, the integrated value of the predicted charge integral is added by 1 every 0.5kWh for the required charge amount.

Based on this, by summing the target points and the predicted charge points, updated target points are obtained, which corresponds to predicted charge points generated by overlapping the target points of the customers before charging, the target points after charging are predicted, and then the target consumer product advertisements can be determined based on the updated target points, and the consumer products that the customers can select after charging are predicted, in general, the higher the target points of the customers are, the higher the value of the consumer products that the customers can select is, the easier the customers find the consumer products that want to purchase, therefore, by predicting the updated target points, the consumer products with higher value are determined based on the target points with higher scores, the consumers can be promoted to consume, and thus the benefits of the charging station can be increased, and the fitness between the target consumer product advertisements and the customers can be improved, thereby improving the experience of the customers and increasing the viscosity of the customers.

In addition, referring to fig. 3, in an embodiment, step S140 in the embodiment shown in fig. 1 includes, but is not limited to, the following steps:

step S310, determining the point grade to which the target point and the consumer product point belong based on a preset grade division rule;

step S320, determining target consumer goods advertisements from all candidate consumer goods advertisements of the target charging station according to the target points and the point grades to which the consumer goods points belong;

and the point grade of the consumer product point corresponding to the target consumer product advertisement is the same as the point grade of the target point.

It can be understood that, because the value of the consumer goods with similar points is similar, the consumer goods with similar points are classified into the same point grade based on the grade classification rule, the consumer goods with dissimilar points are classified into different point grades, which is equivalent to grading the consumer goods with different values, and by determining the point grade to which the target point belongs, the consumer goods corresponding to the target point belonging to the same point grade are used as consumer goods which can be selected by the customer for each consumer goods of the target charging station, and further the consumer goods advertisement of the consumer goods is used as target consumer goods advertisement.

Illustratively, the ranking rule is that less than 100 is divided into a first score rank, more than or equal to 100 and less than 200 is divided into a second score rank, more than or equal to 200 and less than 500 is divided into a third score rank, more than 500 is divided into a fourth score rank, when the target score is 450, the score rank to which the target score belongs is the third score rank, consumer goods advertisements corresponding to consumer goods belonging to the third score rank are subsequently pushed, but consumer goods advertisements corresponding to consumer goods belonging to the first score rank, the second score rank or the fourth score rank are not pushed, because the consumer cannot purchase the consumer product belonging to the fourth point level, the consumer product belonging to the first point level or the second point level has lower value than the consumer product belonging to the third point level, and the consumer generally wants to purchase the consumer product with higher value, the consumer can be promoted to consume by pushing the consumer product advertisement corresponding to the consumer product belonging to the third point level, so that the benefit of the charging station is increased, the adaptation degree between the target consumer product advertisement and the consumer can be improved, and the experience of the consumer is improved and the viscosity of the consumer is increased.

In addition, referring to fig. 4, in an embodiment, step S140 in the embodiment shown in fig. 1 includes, but is not limited to, the following steps:

step S410, obtaining auxiliary screening parameters of an advertisement push request;

step S420, determining a first consumer goods advertisement among the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points;

step S430, determining target consumer product advertisements in the first consumer product advertisements according to the auxiliary screening parameters and preset target attribute parameters corresponding to the first consumer product advertisements.

The target consumer product advertisement is determined in the candidate consumer product advertisements through the target points and the consumer product points, which is equivalent to performing primary screening treatment on the candidate consumer product advertisement, and further screening treatment can be performed on the first consumer product advertisement based on the auxiliary screening parameter and the target attribute parameter of the first consumer product advertisement to obtain the target consumer product advertisement, wherein the auxiliary screening parameter refers to a parameter which can influence the adaptation degree between the target consumer product advertisement and a customer, so that the adaptation degree between the target consumer product advertisement and the customer can be improved through the further screening treatment, and the customer experience and the customer viscosity are improved.

In addition, referring to FIG. 5, in one embodiment, the auxiliary screening parameters include one or more of request receipt time, customer portrait tag, and program interface information, and the target attribute parameters include one or more of target push time, target portrait tag, and target interface information; step S430 in the embodiment shown in fig. 4 includes, but is not limited to, the following steps:

step S510, when the auxiliary screening parameter is the request receiving time, screening out the first consumer product advertisement matched with the request receiving time based on the target pushing time corresponding to each first consumer product advertisement;

step S520, when the auxiliary screening parameter is the customer portrait label, screening the first consumer goods advertisement matched with the customer portrait label based on the target portrait label corresponding to each first consumer goods advertisement;

step S530, when the auxiliary screening parameter is program interface information, screening out first consumer product advertisements matched with the program interface information based on target interface information corresponding to each first consumer product advertisement;

step S540, determining the target consumer product advertisement according to the screening result of the first consumer product advertisement.

Before pushing the target consumer product advertisement, each candidate consumer product advertisement may be preset with a pushing time period, for example, the consumer product corresponding to the candidate consumer product advertisement a is coffee, the candidate consumer product advertisement a is pushed only between 8 points and 9 points, the pushing time period of the candidate consumer product advertisement a is 8 points to 9 points, the consumer product corresponding to the candidate consumer product advertisement B is instant noodles, the candidate consumer product advertisement B is pushed only between 11 points and 13 points, and the pushing time period of the candidate consumer product advertisement B is 11 points to 13 points.

Based on this, when the advertisement push request is received, the current time may be obtained, the current time is taken as the request receiving time, whether the target push time corresponding to each first consumer product advertisement is matched with the request receiving time or not is determined, the first consumer product advertisement matched with the request receiving time is screened out, the target push time and the request receiving time are matched, for example, the target push time is equal to the request receiving time, the request receiving time is 9-point, the push time period of the first consumer product advertisement a is 8-9-point, so that the time points between 8-9-point belong to the target push time, the target push time corresponding to the first consumer product advertisement a is 9-point, the target push time is equal to the request receiving time, the target push time is matched with the request receiving time, the first consumer product advertisement a is the first consumer product advertisement matched with the request receiving time, and the consumer normally wants to purchase the consumer product matched with the current time in the current time, so that the adaptation between the target consumer product advertisement and the consumer product advertisement a is improved, the consumer experience is improved, and the consumer experience is increased.

Wherein the customer portrayal tag is used for characterizing information such as attributes, preferences, lifestyle, behaviors and the like of a customer, for example, the customer frequently purchases sports products and coffee, the customer portrayal tag of the customer is defined as sports and coffee, and consumer advertising of the sports products or coffee can be preferentially pushed to the customer based on the customer portrayal tag; similarly, each consumer product advertisement will have a corresponding target portrayal tag for characterizing consumer product attribute information, e.g., coffee and beverage.

Based on this, the advertisement push request may carry a customer portrait tag, the customer portrait tag may be obtained by parsing the advertisement push request, a different audience group may be determined by different customer portrait tags, and the first consumer product advertisement matching the customer portrait tag may be screened by determining whether the target portrait tag corresponding to each first consumer product advertisement matches the customer portrait tag, the target portrait tag matching the customer portrait tag may refer to the target portrait tag being identical to the customer portrait tag, for example, the customer portrait tag is "coffee", the target portrait tag corresponding to the first consumer product advertisement B includes "coffee" and "beverage", so that one of the target portrait tags of the first consumer product advertisement B is identical to the customer portrait tag, so that the target portrait tag matches the customer portrait tag, the first consumer product advertisement B is the first consumer product advertisement matching the customer portrait tag, and the customer typically wants to purchase a consumer product matching the customer portrait tag, so that the degree of adaptation between the target consumer product advertisement and the customer can be improved, thereby improving the customer experience and increasing the customer viscosity.

Wherein the target portrait tag and the customer portrait tag may be manually calibrated, and the customer portrait tag may be determined by a trained customer portrait model.

The program interface information refers to interface information of an application program running on the terminal and associated with the charging station, for example, the application program may be an android application program or an apple application program, and the application program may also be a WeChat applet developed based on a WeChat platform or a Payment applet developed based on a Payment applet platform, which is not limited herein.

Based on the above, the advertisement pushing request can carry program interface information, the program interface information can be obtained by analyzing the advertisement pushing request, and different audience groups can be determined by different program interface information; the first consumer product advertisement may correspond to one or more application programs, interface information of all application programs corresponding to the first consumer product advertisement is used as target interface information, whether the target interface information corresponding to each first consumer product advertisement is matched with the program interface information or not is determined, and the first consumer product advertisement matched with the program interface information is screened out, wherein the target interface information and the program interface information are matched, and can refer to that the target interface information is identical to the program interface information, for example, the program interface information is the interface information of a WeChat applet, the target interface information corresponding to the first consumer product advertisement C comprises the interface information of the WeChat applet, and the target interface information is identical to the program interface information, so that the target interface information is matched with the program interface information, the first consumer product advertisement C is the first consumer product advertisement matched with the program interface information, and can determine that a customer is an audience group of the WeChat product, and therefore, by pushing the consumer product advertisement related to the WeChat product, the adaptation degree between the target consumer product advertisement and the customer can be improved, and the customer experience can be improved and the customer viscosity can be increased.

When the auxiliary screening parameter is one of the request receiving time, the customer portrait label and the program interface information, only one screening result of the first consumer product advertisement is provided, and the screened first consumer product advertisement is used as a target consumer product advertisement;

when the auxiliary screening parameter is a plurality of request receiving time, customer portrait tag and program interface information, the screening result of the first consumer product advertisement is a plurality of, and the first consumer product advertisement corresponding to each screening result intersection needs to be used as the target consumer product advertisement, for example, the first screening result is: the first consumer goods advertisement A, the first consumer goods advertisement B and the first consumer goods advertisement C, and the second screening result is as follows: and the first consumer goods advertisement A firstly takes the intersection of each screening result, wherein the intersection of each screening result is the first consumer goods advertisement A, and then the first consumer goods advertisement corresponding to the intersection is used as the target consumer goods advertisement, namely the first consumer goods advertisement A is used as the target consumer goods advertisement.

The auxiliary screening parameters can be other types of parameters besides the request receiving time, the customer portrait tag and the program interface information, and the target attribute parameters can also be other types of parameters.

Additionally, referring to FIG. 6, in one embodiment, the candidate consumer goods advertisement includes a site consumer goods advertisement and a merchant consumer goods advertisement, the site consumer goods advertisement is associated with a consumer goods of the candidate charging station, the merchant consumer goods advertisement is associated with a consumer goods of a target merchant, the target merchant is the merchant associated with the candidate charging station, step S150 in the embodiment shown in FIG. 1, including, but not limited to, the steps of:

step S610, judging whether the target consumer goods advertisement comprises a site consumer goods advertisement and a merchant consumer goods advertisement;

step S620, when the target consumer product advertisement comprises a site consumer product advertisement and a merchant consumer product advertisement, comparing a preset site weight corresponding to the site consumer product advertisement with a preset merchant weight corresponding to the merchant consumer product advertisement;

step S630, sending the merchant consumer product advertisement in the target consumer product advertisement to the terminal under the condition that the merchant weight is greater than or equal to the site weight;

step S640, sending the site consumer goods advertisement in the target consumer goods advertisement to the terminal under the condition that the merchant weight is smaller than the site weight.

It will be appreciated that the candidate consumer product advertisements may include site consumer product advertisements and merchant consumer product advertisements, which may correspond to consumer products including site consumer products and merchant consumer products, site consumer products being products or services sold in a charging station, merchant consumer products being products or services sold by merchants in the vicinity of the charging station, the determined target consumer product advertisements may include both site consumer product advertisements and merchant consumer product advertisements, and the target consumer product advertisements that are preferentially pushed may be selected by setting site weights and merchant weights, e.g., when the set merchant weights are greater than or equal to the site weights, merchant consumer product advertisements are preferentially pushed, and when the set merchant weights are less than the site weights.

In addition, referring to fig. 7, in one embodiment, the number of targeted consumer product advertisements is greater than or equal to one, and step S150 in the embodiment shown in fig. 1 includes, but is not limited to, the following steps:

step S710, when the number of the target consumer product advertisements is greater than one, ordering each target consumer product advertisement according to the preset advertisement priority corresponding to each target consumer product advertisement;

step S720, the target consumer product advertisement with the largest advertisement priority is sent to the terminal.

It can be understood that the number of the screened target consumer product advertisements can be one or more, when the number of the target consumer product advertisements is equal to one, the target consumer product advertisements are sent to the terminal, and when the number of the target consumer product advertisements is greater than one, the terminal needs to further screen the target consumer product advertisements each time, the target consumer product advertisements which are screened first are ordered based on the priority of each target consumer product advertisement, the target consumer product advertisements with the largest advertisement priority are sent to the terminal, which is equivalent to the target consumer product advertisements with the highest priority of pushing the first target consumer product advertisements, and the matching degree between the target consumer product advertisements and customers is the highest because the advertisement priority is the positive correlation, and the matching degree between the target consumer product advertisements and customers is increased, so that the customer experience is improved and the customer viscosity is increased.

In addition, referring to fig. 8, the present application further provides an advertisement pushing device 800, including:

an acquiring unit 810 for acquiring first location information of a plurality of candidate charging stations, and acquiring a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements;

a receiving unit 820, configured to receive an advertisement push request sent by a terminal, where the advertisement push request carries second location information and a target point of the terminal;

a station determining unit 830 for determining a target charging station among the plurality of candidate charging stations according to the first location information and the second location information in response to the advertisement push request;

an advertisement determining unit 840 for determining a target consumer goods advertisement among the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points;

and a transmitting unit 850 for transmitting the targeted consumer goods advertisement to the terminal.

It can be appreciated that the specific implementation of the advertisement pushing device 800 is substantially the same as the specific embodiment of the advertisement pushing method described above, and will not be described herein.

In addition, referring to fig. 9, fig. 9 illustrates a hardware structure of an electronic device of another embodiment, the electronic device including:

The processor 901 may be implemented by a general purpose CPU (Central Processing Unit ), a microprocessor, an application specific integrated circuit (Application Specific Integrated Circuit, ASIC), or one or more integrated circuits, etc. for executing related programs to implement the technical solution provided by the embodiments of the present application;

the Memory 902 may be implemented in the form of a Read Only Memory (ROM), a static storage device, a dynamic storage device, or a random access Memory (Random Access Memory, RAM). The memory 902 may store an operating system and other application programs, and when the technical solution provided in the embodiments of the present specification is implemented by software or firmware, relevant program codes are stored in the memory 902 and the processor 901 invokes the advertisement pushing method according to the embodiments of the present application, for example, the method steps S110 to S150 in fig. 1, the method steps S210 to S230 in fig. 2, the method steps S310 to S320 in fig. 3, the method steps S410 to S430 in fig. 4, the method steps S510 to S540 in fig. 5, the method steps S610 to S640 in fig. 6, and the method steps S710 to S720 in fig. 7 described above are performed;

An input/output interface 903 for inputting and outputting information;

the communication interface 904 is configured to implement communication interaction between the device and other devices, and may implement communication in a wired manner (e.g. USB, network cable, etc.), or may implement communication in a wireless manner (e.g. mobile network, WIFI, bluetooth, etc.);

a bus 905 that transfers information between the various components of the device (e.g., the processor 901, the memory 902, the input/output interface 903, and the communication interface 904);

wherein the processor 901, the memory 902, the input/output interface 903 and the communication interface 904 are communicatively coupled to each other within the device via a bus 905.

The embodiment of the application also provides a storage medium, which is a computer readable storage medium and is used for computer readable storage, the storage medium stores one or more programs, and the one or more programs can be executed by one or more processors to realize the advertisement pushing method, for example, the method steps S110 to S150 in fig. 1, the method steps S210 to S230 in fig. 2, the method steps S310 to S320 in fig. 3, the method steps S410 to S430 in fig. 4, the method steps S510 to S540 in fig. 5, the method steps S610 to S640 in fig. 6, and the method steps S710 to S720 in fig. 7 are executed.

The memory, as a non-transitory computer readable storage medium, may be used to store non-transitory software programs as well as non-transitory computer executable programs. In addition, the memory may include high-speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory optionally includes memory remotely located relative to the processor, the remote memory being connectable to the processor through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The advertisement pushing method, the advertisement pushing device, the advertisement pushing equipment and the advertisement storage medium provided by the embodiment of the application are used for acquiring the first position information of a plurality of candidate charging stations and acquiring a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods scores corresponding to the candidate consumer goods advertisements; receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal; determining a target charging station among a plurality of candidate charging stations according to the first location information and the second location information in response to the advertisement push request; determining a target consumer goods advertisement among the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points; and sending the target consumer product advertisement to the terminal. Based on the second location information carried by the advertisement pushing request and the first location information of each candidate charging station, the target charging station is determined in the plurality of candidate charging stations, so that the candidate charging station which is closer to the customer can be used as the target charging station according to the location of the customer and the location of the charging post, and then the target consumer goods advertisement is determined in the candidate consumer goods advertisement of the target charging station according to the target points and the consumer goods points.

The embodiments described in the embodiments of the present application are for more clearly describing the technical solutions of the embodiments of the present application, and do not constitute a limitation on the technical solutions provided by the embodiments of the present application, and those skilled in the art can know that, with the evolution of technology and the appearance of new application scenarios, the technical solutions provided by the embodiments of the present application are equally applicable to similar technical problems.

It will be appreciated by those skilled in the art that the solutions shown in fig. 1-7 are not limiting on the embodiments of the application and may include more or fewer steps than shown, or certain steps may be combined, or different steps.

The above described apparatus embodiments are merely illustrative, wherein the units illustrated as separate components may or may not be physically separate, i.e. may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

Those of ordinary skill in the art will appreciate that all or some of the steps of the methods, systems, functional modules/units in the devices disclosed above may be implemented as software, firmware, hardware, and suitable combinations thereof.

The terms "first," "second," "third," "fourth," and the like in the description of the application and in the above figures, if any, are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the application described herein may be implemented in sequences other than those illustrated or otherwise described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.

It should be understood that in the present application, "at least one (item)" means one or more, and "a plurality" means two or more. "and/or" for describing the association relationship of the association object, the representation may have three relationships, for example, "a and/or B" may represent: only a, only B and both a and B are present, wherein a, B may be singular or plural. The character "/" generally indicates that the context-dependent object is an "or" relationship. "at least one of" or the like means any combination of these items, including any combination of single item(s) or plural items(s). For example, at least one (one) of a, b or c may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.

In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the above-described division of units is merely a logical function division, and there may be another division manner in actual implementation, for example, a plurality of units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other form.

The units described above as separate components may or may not be physically separate, and components shown as units may or may not be physical units, may be located in one place, or may be distributed over a plurality of network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in the embodiments of the present application may be integrated in one processing unit, or each unit may exist alone physically, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in software functional units.

The integrated units, if implemented in the form of software functional units and sold or used as stand-alone products, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be embodied in essence or a part contributing to the prior art or all or part of the technical solution in the form of a software product stored in a storage medium, including multiple instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform all or part of the steps of the method of the various embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or an optical disk, or other various media capable of storing a program.

The preferred embodiments of the present application have been described above with reference to the accompanying drawings, and are not thereby limiting the scope of the claims of the embodiments of the present application. Any modifications, equivalent substitutions and improvements made by those skilled in the art without departing from the scope and spirit of the embodiments of the present application shall fall within the scope of the claims of the embodiments of the present application.

Claims

1. An advertisement pushing method, comprising:

acquiring first position information of a plurality of candidate charging stations, and acquiring a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements;

receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal;

determining a target charging station among a plurality of the candidate charging stations according to the first location information and the second location information in response to the advertisement push request;

determining a target consumer goods advertisement among each of the candidate consumer goods advertisements of the target charging station according to the target points and the consumer goods points;

and sending the target consumer product advertisement to the terminal.

2. The method of claim 1, wherein the step of determining a targeted consumer goods advertisement from each of the candidate consumer goods advertisements of the targeted charging station based on the targeted points and the consumer goods points further comprises:

acquiring the charging requirement of the terminal;

determining a predicted charging integral according to the charging demand and a preset integral calculation rule;

And summing the target integral and the predicted charging integral, and updating the target integral according to a summation result.

3. The method of claim 1, wherein said determining a targeted consumer goods advertisement among each of the candidate consumer goods advertisements of the targeted charging station based on the targeted points and the consumer goods points comprises:

determining the point grade to which the target point and the consumer product point belong based on a preset grade division rule;

and determining a target consumer product advertisement in each candidate consumer product advertisement of the target charging station according to the target score and the score grade to which the consumer product score belongs, wherein the score grade to which the consumer product score corresponding to the target consumer product advertisement belongs is the same as the score grade to which the target score belongs.

4. The method of claim 1, wherein said determining a targeted consumer goods advertisement among each of the candidate consumer goods advertisements of the targeted charging station based on the targeted points and the consumer goods points comprises:

acquiring auxiliary screening parameters of the advertisement push request;

determining a first consumer goods advertisement from among each of the candidate consumer goods advertisements of the target charging station based on the target points and the consumer goods points;

And determining target consumer product advertisements in the first consumer product advertisements according to the auxiliary screening parameters and preset target attribute parameters corresponding to the first consumer product advertisements.

5. The method of claim 4, wherein the auxiliary screening parameters include one or more of a request receipt time, a customer portrait tag, and program interface information, and the target attribute parameters include one or more of a target push time, a target portrait tag, and target interface information; the determining the target consumer goods advertisement in each first consumer goods advertisement according to the auxiliary screening parameter and the preset target attribute parameter corresponding to each first consumer goods advertisement comprises the following steps:

when the auxiliary screening parameter is the request receiving time, screening the first consumer product advertisements matched with the request receiving time based on the target pushing time corresponding to each first consumer product advertisement;

when the auxiliary screening parameter is the customer portrait tag, screening the first consumer product advertisements matched with the customer portrait tag based on the target portrait tag corresponding to each first consumer product advertisement;

When the auxiliary screening parameters are the program interface information, screening the first consumer product advertisements matched with the program interface information based on the target interface information corresponding to each first consumer product advertisement;

and determining the target consumer product advertisement according to the screening result of the first consumer product advertisement.

6. The method of claim 1, wherein the candidate consumer goods advertisement comprises a site consumer goods advertisement and a merchant consumer goods advertisement, the site consumer goods advertisement being associated with a consumer goods of the candidate charging station, the merchant consumer goods advertisement being associated with a consumer goods of a target merchant, the target merchant being a merchant associated with the candidate charging station, the sending the target consumer goods advertisement to the terminal comprising:

judging whether the target consumer goods advertisement comprises the site consumer goods advertisement and the merchant consumer goods advertisement;

when the target consumer product advertisement comprises the site consumer product advertisement and the merchant consumer product advertisement, comparing preset site weights corresponding to the site consumer product advertisement with preset merchant weights corresponding to the merchant consumer product advertisement;

Transmitting the merchant consumer goods advertisement in the target consumer goods advertisement to the terminal under the condition that the merchant weight is greater than or equal to the site weight;

and sending the site consumer goods advertisement in the target consumer goods advertisement to the terminal under the condition that the merchant weight is smaller than the site weight.

7. The method of claim 1, wherein the number of targeted consumer product advertisements is one or more, the sending the targeted consumer product advertisements to the terminal comprising:

when the number of the target consumer product advertisements is larger than one, sequencing the target consumer product advertisements according to the preset advertisement priorities corresponding to the target consumer product advertisements;

and sending the target consumer product advertisement with the largest advertisement priority to the terminal.

8. An advertisement pushing apparatus, comprising:

an acquisition unit, configured to acquire first location information of a plurality of candidate charging stations, and acquire a plurality of candidate consumer goods advertisements of the candidate charging stations and consumer goods points corresponding to the candidate consumer goods advertisements;

the receiving unit is used for receiving an advertisement pushing request sent by a terminal, wherein the advertisement pushing request carries second position information and target points of the terminal;

A station determining unit configured to determine a target charging station among the plurality of candidate charging stations according to the first location information and the second location information in response to the advertisement push request;

an advertisement determination unit configured to determine a target consumer goods advertisement among the candidate consumer goods advertisements of the target charging station, based on the target points and the consumer goods points;

and the sending unit is used for sending the target consumer product advertisement to the terminal.

9. An electronic device comprising a memory storing a computer program and a processor implementing the advertisement pushing method according to any of claims 1 to 7 when executing the computer program.

10. A storage medium storing a computer program which, when executed by a processor, implements the advertisement pushing method according to any one of claims 1 to 7.