KR101561233B1 - System and method for targeting a user terminal - Google Patents

Abstract

The present invention relates to a system and method for targeting a user terminal, and more particularly, to a system and method for targeting a user terminal, including a first selection result check unit, a second selection result check unit and a user terminal selection unit, And more particularly, to a user terminal targeting system and method capable of automatically selecting a user terminal to receive new content from among all of a plurality of user terminals based on history (history).

Description

[0001] SYSTEM AND METHOD FOR TARGETING A USER TERMINAL [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and a method for targeting a user terminal, and more particularly, to a system and method for targeting a plurality of users to a plurality of users (e.g., online advertisements) (History of product purchasing activity, user's sex, age, etc.), and the history (history) of the content selected by some sample users before A user terminal capable of automatically selecting a user terminal to be provided with new content among all of a plurality of user terminals by setting a targeting criterion to receive new contents based on the user terminal and applying the set targeting criteria to all of a plurality of users, To a targeting system and method.

As the Internet technology develops, the advertising market through various contents such as websites provided through the Internet is growing rapidly. The advertisement through these websites is known as an advertisement method that is more efficient than the advertisement cost because the accessibility of the user is excellent and the probability of leading to the actual sales of the user is high.

However, as the popularity of advertisements through such websites increases, the proportion of the ads displayed on the websites increases day by day. As a result, since users frequently encounter unwanted advertisements when using the website, But it has become a pollution situation that stresses the user.

As a result, a targeting advertisement method for providing a customized advertisement to a user has appeared. Particularly, a retargeting advertisement method is a method of providing advertisements by analyzing contents history information that a user uses on the Internet, that is, a visited page, a retrieved item, and a clicked product. Such a retargeting advertisement method enables users to access necessary advertisements from the standpoint of the user, and since the advertiser can provide the advertisement to the users who need the goods or contents provided by the advertisers, There are a lot of ways to advertise retargeting.

However, the conventional retargeting advertisement method has a problem in that it can be targeted only after collecting specific information about the user, such as a search word, a search history, a purchase experience at a shopping mall, a user's sex, .

For example, if a user A has not previously performed any search activity on a particular search site (e.g., Naver, Daum, Nate, etc.), the history of the search site may include cookie data, Data and the like are not stored, it is impossible for the user A to know the advertisement which is likely to be interesting, the contents to be interested, and the like. In addition, when the user A has not previously purchased any products on the shopping mall site, since the cookie data, log data, and the like for the purchase activity of the user A are not stored in the history of the shopping mall site, the user A is interested The shopping information to be interested, the taste of the clothes that the user A intends to purchase, and the like can not be known.

Therefore, the advertisement provider can not target the user A because he can not know the basic information about the user A, and if he / she provides unwanted advertisements without targeting, he / There was a problem.

In order to solve the problem of the conventional retargeting advertisement method, the present inventors have proposed a method for providing a plurality of contents (for example, online advertisements, etc.) to a user terminal owned by each of a plurality of users, (E.g., a search term of each of a plurality of users, a history of a purchase activity of a user, a sex of a user, an age, etc.) A user who can automatically select a user terminal to receive a new content from among a plurality of user terminals by setting a targeting criterion for receiving new content based on the user information and applying the set targeting criteria to all the plurality of users, Terminal targeting system and method.

Korean Patent Publication No. 10-2011-0024897

The present invention has been conceived to solve the above-described problems, and it is an object of the present invention to provide a system and method for providing a plurality of contents (for example, online advertisements) to a user terminal owned by each of a plurality of users, For example, it is possible to exclude a search word that each of a plurality of users have searched for, a history of a product purchase activity, a user's sex, age, etc.) A user terminal targeting system capable of automatically selecting a user terminal to receive new content among all of a plurality of user terminals by setting targeting criteria to receive contents and applying the set targeting criteria to all of a plurality of users .

More specifically, an object of the present invention is to provide a method and apparatus for providing new content to a plurality of sample users, checking the selection result of the content selected by each sample user, calculating the number of checks of the previously selected content The present invention provides a user terminal targeting system and method capable of selecting all users who have a history of selecting the corresponding targeting reference content as a targeting target by setting a content having the highest calculated value as the targeting reference content.

A user terminal targeting system according to an exemplary embodiment of the present invention is a system for providing one or more first contents to a plurality of user terminals, and a plurality of users corresponding to the plurality of user terminals respectively transmit one or more of the provided one or more first contents A first selection result check unit for checking a selection result of each of a plurality of users for each first content; When a plurality of sample users corresponding to the partial sample user terminal each select one or more of the provided second contents from among a plurality of user terminals, A second selection result check unit for checking a selection result of each of the sample users; And a user terminal selection unit that selects a target user terminal to receive the second content from among the plurality of user terminals based on the check result of the first and second selection result check unit.

In one embodiment, the user terminal selection unit may check a user terminal used by a sample user for selecting the provided second content from among the plurality of sample users, and set the user terminal as a reference user terminal.

In one embodiment, the user terminal selection unit may calculate one or more first contents previously selected by the reference user corresponding to the reference user terminal, the number of checks for each of the first contents, 1 content can be set as targeting reference content.

In one embodiment, the user terminal selection unit may select a user terminal having a history of selecting the set target reference content among the plurality of user terminals as a target user terminal to receive the second content.

In one embodiment, the user terminal targeting system according to an embodiment of the present invention may further include an identification data providing unit for providing identification data to each of the plurality of user terminals and one or more contents.

In another aspect of the present invention, there is provided a method for targeting a user terminal, the method comprising: providing a first selection result check unit to provide a plurality of user terminals with one or more first contents; Checking one or more of the plurality of users for each of the first contents when selecting at least one of the first contents; When the second selection result check unit provides the second contents to some sample user terminals among the plurality of user terminals and each of the plurality of sample users corresponding to the partial sample user terminal selects one or more of the provided second contents Checking a selection result of each of the plurality of sample users for each second content; And selecting a target user terminal to receive the second content from all of the plurality of user terminals on the basis of the check result of the first and second selection result check unit in the user terminal selecting unit.

In one embodiment, the selecting may include checking a user terminal used by a sample user for selecting the provided second content from among the plurality of sample users, and setting the user terminal as a reference user terminal.

In one embodiment, the selecting step may include calculating one or more first contents previously selected by the reference user corresponding to the reference user terminal, the number of checks for each of the first contents, 1 < / RTI > content to the targeting reference content.

In one embodiment, the selecting may further include selecting a user terminal having a history of selecting the set target reference content among the plurality of user terminals as a target user terminal to receive the second content have.

In one embodiment, the method of targeting a user terminal according to an exemplary embodiment of the present invention may further include providing identification data to each of the plurality of user terminals and one or more contents in an identification data provision service.

In providing a plurality of contents (for example, online advertisements, etc.) to a user terminal owned by each of a plurality of users, the present invention is characterized in that specific information about a plurality of users The history of the purchased product, the gender of the user, the age, etc.) are excluded, and a targeting criterion is set to receive new content based on the history (history) of the previously selected content of some sample users , And applying the set targeting criteria to a plurality of users as a whole, the user terminals to be provided with new contents among the plurality of user terminals can be automatically selected.

The present invention is not limited to transmitting new content to all of a plurality of user terminals, but may be preferentially provided to some sample user terminals, and a user terminal to be provided with new contents may be targeted based on a result , It has an advantage that the users who receive new contents do not give psychological stress that they receive the unwanted contents (advertisement).

In addition, the present invention can be applied to a system in which a user and a user who have previously selected (for example, a search query, a purchase history of a product, a user's sex, And the selection history information of the advertisement. Therefore, it is possible to maximize the efficiency of providing the content (advertisement) and the scalability of the target to be targeted.

In addition, since the present invention can utilize only the user and the selection history information of the advertisement previously selected by the user, it is possible to drastically reduce the range of operations required for selecting the target, and accordingly, Recommendations can be made more quickly.

1 is a schematic diagram illustrating a configuration of a user terminal targeting system 100 according to an embodiment of the present invention.
FIG. 2 is a view schematically showing a state in which a plurality of users 10 select one or more first contents 200, respectively.
FIG. 3 is a view schematically showing a state in which a plurality of sample users 20 select the second contents 300. FIG.
FIG. 4 is a diagram schematically illustrating a state in which the user terminal selecting unit 130 shown in FIG. 1 selects a targeting user terminal.
5 is a flowchart schematically illustrating an operation sequence of a user terminal targeting system 100 according to an embodiment of the present invention.

The present invention will now be described in detail with reference to the accompanying drawings. Hereinafter, a repeated description, a known function that may obscure the gist of the present invention, and a detailed description of the configuration will be omitted. Embodiments of the present invention are provided to more fully describe the present invention to those skilled in the art. Accordingly, the shapes and sizes of the elements in the drawings and the like can be exaggerated for clarity.

Throughout the specification, when an element is referred to as "comprising ", it means that it can include other elements as well, without excluding other elements unless specifically stated otherwise.

FIG. 1 schematically shows a configuration of a user terminal targeting system 100 according to an embodiment of the present invention. FIG. 2 is a diagram illustrating a configuration of a user terminal targeting system 100 according to an embodiment of the present invention. FIG. 3 is a view schematically showing a state in which a plurality of sample users 20 select the second contents 300, FIG. 4 is a diagram illustrating a state in which the user terminal pre- FIG. 3 is a diagram schematically illustrating a state in which a target user terminal is selected in a user terminal 130 according to an embodiment of the present invention.

Referring to FIGS. 1 to 4, a user terminal targeting system 100 according to an embodiment of the present invention includes a first selection result check unit 110, a second selection result check unit 120, 130).

Referring to FIG. 1, the first selection result check unit 110 may provide one or more first contents 200 to each of a plurality of users 10 having a plurality of user terminals 11 have.

Herein, a plurality of users 10 may mean a person having the user terminal 11, respectively, and the first content 200 may mean a content service such as an advertisement, for example, The content 200 may refer to previously provided content rather than newly provided content.

Here, the advertisement may be an advertisement banner displayed on a web page on a PC, an advertisement pop-up message, or an advertisement banner displayed on an app page of a mobile device, or an advertisement pop-up message.

In addition, providing one or more first contents 200 may mean providing various advertisements.

In this case, when a plurality of users 10 select at least one first content 200 provided to the user terminal 11 owned by each user, the first selection result check unit 110 may check a plurality of And may check the selection result of each user 10, which will be described in more detail with reference to FIG. 2 through FIG.

Next, the second selection result check unit 120 may serve to provide the second contents 300 to the user terminals 11 owned by the plurality of sample users 20, respectively.

Here, the plurality of sample users 20 may refer to persons corresponding to the group collected by clustering a part of all the plurality of users 10 shown in FIG. 1, and accordingly, a plurality of sample users 20 It is noted that the number is not particularly limited and may be changed to any number, such as 5, 10, 100, 1000,

In addition, the second content 300 may refer to a content service such as an advertisement, for example, and the second content 300 may refer to a content to be newly provided.

That is, the contents of the first contents 200 and the second contents 300 described above are similar to each other, but they are classified according to the presentation time, such as whether they are already provided to a plurality of user terminals 11 or newly provided .

In this case, when the plurality of sample users 20 select one or more second contents 300 provided to the user terminal 11 held by the plurality of sample users 20, the second selection result check unit 120 may check the plurality of sample users 20 ), And it is possible to check each selection result, which will be described in more detail with reference to FIG. 2 to FIG.

Next, the user terminal selection unit 130 selects one of the plurality of user terminals 12 based on the check results of the first selection result check unit 110 and the second selection result check unit 120, And may select a target user terminal to receive the content 300, which will be described in more detail with reference to FIG. 2 to FIG.

Referring to FIG. 2, a plurality of users 10 are shown as 10 users from A1 to A10, and a plurality of user terminals 11 owned by each of a plurality of users 10 are also shown as 10 from T1 to T10 .

It is noted that the first contents 200 are provided for each of the plurality of user terminals 11 from T1 to T10, which means that three advertisements are provided to each of the plurality of user terminals 11 .

It can be seen that there is an X mark in each column. This means that the user 10 corresponding to the corresponding column has selected the first content 200 and watched the advertisement or access the service associated with the advertisement can do.

For example, when the user A 10 selects the first and third first contents 200 among the three first contents 200 provided to his / her T1 user terminal 11, the first selection result check unit 110 checks with [X, -, X] for the selection of the user 10 of A1.

For example, if the user 10 selects the first content 200 from among the three first content 200 provided to his T2 user terminal 11, the first selection result checker 110 Is checked with [X, -, -] for the selection of the user 20 of A2.

If A3 to A10 are checked using the same method, the table as shown in Fig. 2 can be completed.

The first selection result check unit 110 stores the table shown in FIG. 2 in a separate memory unit (not shown).

In FIG. 2, the number of the plurality of users 10 is 10 for convenience of description. However, it is noted that the number of users is not limited to 10, and may be reduced or increased.

Referring to FIG. 3, it can be seen that the second content 300 is newly provided to some sample users 20 in the table shown in FIG.

Here, in FIG. 3, some sample users 20 are set to five from A1 to A5. However, this is set arbitrarily for convenience of explanation, and it is not limited to five, and it may be reduced or increased to some extent .

For example, from the A1 user 10 to the A5 user 10, the second content 300 is provided from the T1 user terminal 11 to the T5 user terminal 11. At this time, A5 < / RTI > user 10 may all be set as the sample user 20.

When the user 10 of A2 and the user 10 of A3 respectively select the second content 300 and watch the advertisement, the second selection result checker 120 checks the user 10 of A2, And the selection of the user 10 A3.

The second selection result check unit 120 stores the table shown in FIG. 3 in a separate memory unit (not shown).

In FIG. 3, the number of the plurality of sample users 20 is five for convenience of explanation, but it is not limited to five, and it may be reduced or increased to some extent.

Referring to FIG. 4, it can be confirmed that the user terminal selecting unit 130 displays a field for indicating whether the user terminal is selected or not on the right side of the check box of the second contents 300.

Here, the targeting user terminal may refer to the user terminal 10 to receive the second contents 300 from among the plurality of user terminals 10. [

3 does not provide the second contents 300 to all of the plurality of user terminals 10 but provides the second contents 300 to only a part of the sample user terminals 20, Based on the check result, the targeting user terminal should be selected.

Therefore, the user terminal selection unit 130 first sets the user terminal 11 of the sample user 20 whose X is checked among the check values in FIG. 3 as the reference user terminal, The user 10 is set as the reference user.

4, the T2 user terminal 11 and the T3 user terminal 11 are set as the reference user terminals, respectively, since the A2 user 10 and the A3 user 10 have selected the second contents 300, respectively And the A2 user 10 and the A3 user 10 can be set as the reference users, respectively.

The user terminal selection unit 130 can calculate the number of checks for each of the first contents 200 according to one or more first contents 200 previously selected by the A 2 user 10 and the A 3 user 10 have.

For example, since the A2 user 10 previously selected only the first first content 200, the check status becomes [X, -, -], and the A3 user 10 has previously selected the first first content 200 ), The second first content 200, and the third first content 200 are all selected, the check status becomes [X, -, -].

Therefore, the number of X checks of the first first content 200 may be calculated as two, and the number of X checks of the second and third first contents 200 may be calculated as one.

The user terminal selection unit 130 may set the first content 200 having the highest calculated value of X as the targeting reference content among the results thus calculated.

For example, in FIG. 4, since the number of X checks of the first first content 200 is two, the first first content 200 may be set as the targeting reference content.

The user terminal selection unit 130 determines whether or not the user terminal 10 has selected the first first content 200 from among all the plurality of user terminals 10 because the first content 200 is set as the targeting reference content 10) can be selected as target user terminals.

For example, in FIG. 4, A1, A2, A3, A5, A5, A8, A10 users 10 using user terminals 11 of T1, T2, T3, T5, T6, T8, The user terminal selection unit 130 selects all of the user terminals 11 as the target user terminals and then provides the second contents 300 as the target user terminals can do.

In one embodiment, the user terminal targeting system 100 according to an embodiment of the present invention provides identification data to a plurality of user terminals 11 and one or more first content 200 and second content 300 (Not shown) that can be used for identification data.

That is, it may mean that a unique ID value is assigned to each of the first content 200 and the second content 300.

For example, in FIG. 2 to FIG. 4, it may mean to give identification data T1 to T10 respectively to the plurality of user terminals 11, and the first first content 200 is B1, the second first content The second content 200 may be assigned identification data such as B2, the third first content 200 may be identified as B3, and the second content 300 may be identified as B4.

Next, the operation sequence of the user terminal targeting system 100 shown in FIG. 2 through FIG. 4 will be described in more detail with reference to FIG.

5 is a flowchart schematically illustrating an operation sequence of a user terminal targeting system 100 according to an embodiment of the present invention.

5, the first selection result check unit 110 provides one or more first contents 200 to a plurality of user terminals (for example, T1 to T4) 11 (S501).

Next, each of the T1 to T4 user terminals 11 selects or does not select one or more first contents 200, and the check result of the one or more first contents 200 is confirmed by the first selection result check unit 110 (S502 to S504) S505).

Next, the user terminal selection unit 130 arbitrarily sets a plurality of user terminals (T1 to T3) 11 (S506). Then, the user terminals T1 to T3 of the set sample user (S507).

Next, each of the T1 to T3 user terminals 11 selects or does not select each of the second contents 300, and the check result of the second contents 300 is confirmed by the second selection result checker 120 (S508 to S510) .

Next, the user terminal selection unit 130 sets a reference user terminal among T1 to T3 user terminals 11 based on the check result checked by the second selection result check unit 120 (S511).

Next, the user terminal selection unit 130 calculates the number of checks for each of the first contents 200 previously selected by the reference user terminal for each first content 200, The first content is set as the targeting reference content (S512).

Next, the user terminal selection unit 130 selects user terminals (for example, T1 to T3) 11 having a history of selecting at least one of the plurality of target reference contents among the plurality of user terminals 11 as the second contents 300 as a target user terminal to receive the second content 300 (S513).

As described above, according to an embodiment of the present invention, in providing a plurality of contents (e.g., online advertisements, etc.) to a user terminal owned by each of a plurality of users, (For example, a search word that each of a plurality of users has searched for, a history of a product purchase activity, a sex of a user, and an age) is excluded and a selection history The user terminal can automatically select a user terminal to receive new content from among a plurality of user terminals by setting a targeting criterion to receive new content based on the received targeting criteria and applying the set targeting criteria to all the plurality of users .

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims It can be understood that

10: User
11: User terminal
20: Sample User
100: User terminal targeting system
110: first selection result check unit
120: second selection result check unit
130: user terminal selection unit
200: first content
300: second content

Claims (10)

The method comprising: providing one or more first contents to a plurality of user terminals, and when a plurality of users corresponding to the plurality of user terminals respectively select one or more of the provided one or more first contents, A first selection result check unit checking each selection result;
When a plurality of sample users corresponding to the partial sample user terminal respectively select the provided second contents, a selection result of each of the plurality of sample users A second selection result check unit for checking the second selection result; And
And a user terminal selection unit that selects a target user terminal to receive the second content from all of the plurality of user terminals based on the check result of the first and second selection result check unit.
User terminal targeting system.
The method according to claim 1,
Wherein the user terminal selection unit comprises:
And checks a user terminal used by a sample user for selecting the provided second content from among the plurality of sample users, and sets the user terminal as a reference user terminal.
User terminal targeting system.
3. The method of claim 2,
Wherein the user terminal selection unit comprises:
Calculating a number of checks for each of the first contents previously selected by the reference user corresponding to the reference user terminal and setting the first contents having the highest calculated value as the targeting reference contents Features,
User terminal targeting system.
The method of claim 3,
Wherein the user terminal selection unit comprises:
Selecting a user terminal having a history of selecting the set targeting reference contents among the plurality of user terminals as a target user terminal to receive the second contents,
User terminal targeting system.
The method according to claim 1,
Further comprising identification data providing means for providing identification data to each of the plurality of user terminals and one or more of the first and second contents,
User terminal targeting system.
When the first selection result check unit provides one or more first contents to a plurality of user terminals and each of a plurality of users corresponding to the plurality of user terminals selects one or more of the provided one or more first contents, Checking selection results of a plurality of users for each first content;
When the second selection result check unit provides the second contents to some sample user terminals among the plurality of user terminals and each of the plurality of sample users corresponding to the partial sample user terminal selects each of the provided second contents, Checking a selection result of each of the sample users; And
And selecting a target user terminal to receive the second content from all of the plurality of user terminals based on the check result of the first and second selection result check unit in the user terminal selection unit ,
User terminal targeting method.
The method according to claim 6,
Wherein the selecting comprises:
And checking the user terminal used by the sample user for selecting the provided second content from among the plurality of sample users and setting the user terminal as a reference user terminal.
User terminal targeting method.
8. The method of claim 7,
Wherein the selecting comprises:
Calculating the number of checks for each of the first contents previously selected by the reference user corresponding to the reference user terminal and setting the first contents having the highest calculated value as the targeting reference contents ≪ / RTI > further comprising:
User terminal targeting method.
9. The method of claim 8,
Wherein the selecting comprises:
And selecting a user terminal having a history of selecting the set targeting reference contents among the plurality of user terminals as a target user terminal to receive the second contents.
User terminal targeting method.
The method according to claim 6,
And providing identification data to each of the plurality of user terminals and one or more of the first and second contents in the identification data provision section.
User terminal targeting method.

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