CN108074127A - Data analysing method, device and the electronic equipment of business object - Google Patents
Data analysing method, device and the electronic equipment of business object Download PDFInfo
- Publication number
- CN108074127A CN108074127A CN201710232544.4A CN201710232544A CN108074127A CN 108074127 A CN108074127 A CN 108074127A CN 201710232544 A CN201710232544 A CN 201710232544A CN 108074127 A CN108074127 A CN 108074127A
- Authority
- CN
- China
- Prior art keywords
- business object
- variety
- exhibition
- displaying
- methods
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
An embodiment of the present invention provides a kind of data analysing method of business object, device and electronic equipment, wherein, the data analysing method of business object includes：Obtain a variety of exhibition methods of business object；Respectively according to a variety of exhibition methods, the business object is shown；Obtain the corresponding business object bandwagon effect of a variety of exhibition methods.By the embodiment of the present invention, it can reflect the actual dispensing effect of business object under different exhibition methods accurate and authentic and validly.
Description
Technical field
The present embodiments relate to field of artificial intelligence more particularly to a kind of data analysing method of business object,
Device and electronic equipment.
Background technology
With the development of Internet technology, people use internet viewing video more and more, as a result, internet video
Business opportunity is provided for many new business.Because internet video can become important service traffics entrance, thus be considered
It is the high-quality resource of advertisement implantation.
By way of implantation, the wide of duration mainly is fixed in some time insertion of video playing for existing video ads
It accuses or places advertisement in the region of video playing and its neighboring area fixed position.Regardless of which kind of advertisement implantation, at present
It is then more without distinction using indexs such as clicking rate, two jump rates, achievement growth rate, response rates to the evaluation of advertisement delivery effect.
But the above-mentioned this advertisement delivery effect that differentiation is not added with to advertisement implantation is evaluated, it is impossible to accurate and true
The real actual dispensing effect for effectively reflecting advertisement.
The content of the invention
An embodiment of the present invention provides a kind of technical solutions of the data analysis of business object.
It is according to embodiments of the present invention in a first aspect, provide a kind of data analysing method of business object, including：It obtains
A variety of exhibition methods of business object；Respectively according to a variety of exhibition methods, the business object is shown；It obtains described a variety of
The corresponding business object bandwagon effect of exhibition method.
Optionally, it is described to show the business object respectively according to a variety of exhibition methods, including：According to displaying side
Viewer end is divided into multigroup viewer end by the quantity of formula, wherein, every group of viewer end in multigroup viewer end corresponds to described more
One kind in kind exhibition method；To multigroup viewer end respectively according to corresponding exhibition method, the business object is shown.
Optionally, it is described to show the business object respectively according to a variety of exhibition methods, including：According to displaying side
The quantity of formula obtains multiple displaying periods, wherein, described in each displaying period correspondence in the multiple displaying period
One kind in a variety of exhibition methods；According to a variety of exhibition methods and corresponding displaying period, the business is shown
Object.
Optionally, it is described to obtain the corresponding business object bandwagon effect of a variety of exhibition methods, including：Obtain institute
It states under a variety of exhibition methods, corresponding business object enables rate and/or clicking rate.
Optionally, the method further includes：Obtain the orientation fixed condition of the business object；It is launched based on the orientation
Condition determines the corresponding target audience type of the business object；It is described respectively according to a variety of exhibition methods, described in displaying
Business object, including：Respectively according to a variety of exhibition methods, to described in the corresponding viewer end displaying of the target audience type
Business object.
Optionally, it is described obtain the corresponding business object bandwagon effect of a variety of exhibition methods after, further include：
According to the corresponding business object bandwagon effect of a variety of exhibition methods, the priority of a variety of exhibition methods is generated；
Store the corresponding priority of a variety of exhibition methods of the business object.
Optionally, a variety of exhibition methods include：In main broadcaster's action demonstration, foreground area displaying, background area displaying
Any one and any combination.
Optionally, main broadcaster's action demonstration includes：It opens one's mouth to show, displaying of blinking, displaying of nodding, displaying of shaking the head, choose eyebrow
It shows, stretch out one's hand displaying, support hand is shown, thumb gesture is shown, any one and any combination in the displaying of love gesture.
Optionally, the method is applied to the business object launched in net cast；The business object is to include language
The special efficacy of adopted information.
Optionally, the business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster
Special efficacy, three-dimensional special efficacy, particle effect.
Second aspect according to embodiments of the present invention additionally provides a kind of data analysis set-up of business object, including：The
One acquisition module, for obtaining a variety of exhibition methods of business object；Display module, for respectively according to a variety of displaying sides
Formula shows the business object；Second acquisition module, for obtaining the corresponding business object exhibition of a variety of exhibition methods
Show effect.
Optionally, the display module includes：First displaying submodule, for the quantity according to exhibition method, by spectators
End is divided into multigroup viewer end, wherein, every group of viewer end in multigroup viewer end is corresponded in a variety of exhibition methods
It is a kind of；To multigroup viewer end respectively according to corresponding exhibition method, the business object is shown.
Optionally, the display module includes：Second displaying submodule, for the quantity according to exhibition method, obtains more
A displaying period, wherein, each displaying period in the multiple displaying period is corresponded in a variety of exhibition methods
One kind；According to a variety of exhibition methods and corresponding displaying period, the business object is shown.
Optionally, second acquisition module, for obtaining under a variety of exhibition methods, corresponding business object
Enable rate and/or clicking rate.
Optionally, described device further includes：3rd acquisition module launches item for obtaining the orientation of the business object
Part；Determining module for being based on the orientation fixed condition, determines the corresponding target audience type of the business object；It is described
Display module, for respectively according to a variety of exhibition methods, to described in the corresponding viewer end displaying of the target audience type
Business object.
Optionally, described device further includes：Generation module, for obtaining a variety of displayings in second acquisition module
After the corresponding business object bandwagon effect of mode, shown according to the corresponding business object of a variety of exhibition methods
Effect generates the priority of a variety of exhibition methods；Memory module, for storing a variety of exhibition methods of the business object
Corresponding priority.
Optionally, a variety of exhibition methods include：In main broadcaster's action demonstration, foreground area displaying, background area displaying
Any one and any combination.
Optionally, main broadcaster's action demonstration includes：It opens one's mouth to show, displaying of blinking, displaying of nodding, displaying of shaking the head, choose eyebrow
It shows, stretch out one's hand displaying, support hand is shown, thumb gesture is shown, any one and any combination in the displaying of love gesture.
Optionally, described device is applied to the business object launched in net cast；The business object is to include language
The special efficacy of adopted information.
Optionally, the business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster
Special efficacy, three-dimensional special efficacy, particle effect.
The third aspect according to embodiments of the present invention, additionally provides a kind of electronic equipment, which is characterized in that including：Processing
Device, memory, communication device and communication bus, the processor, the memory and the communication device pass through the communication
Bus completes mutual communication；For storing an at least executable instruction, the executable instruction makes described the memory
Processor performs the data analysing method of the business object as described in first aspect is any.
Fourth aspect according to embodiments of the present invention additionally provides a kind of computer readable storage medium, the computer
Readable storage medium storing program for executing is stored with：For obtaining the executable instruction of a variety of exhibition methods of business object；For respectively according to institute
A variety of exhibition methods are stated, show the executable instruction of the business object；It is corresponded to respectively for obtaining a variety of exhibition methods
Business object bandwagon effect executable instruction.
The technical solution provided according to embodiments of the present invention, each business object have a variety of exhibition methods, business object
Corresponding bandwagon effect can be obtained when being shown according to different exhibition methods.On the one hand, these bandwagon effects can be accurate
Reflect the actual dispensing effect of business object under different exhibition methods true and authentic and validly；It on the other hand, can also be further
Ground determines preferably bandwagon effect from these bandwagon effects, these are after preferably the corresponding exhibition method of bandwagon effect can be
The displaying of continuous business object should provide reference and foundation by the way of so that the displaying of follow-up business object can obtain compared with
Good dispensing effect.
Description of the drawings
Fig. 1 is a kind of step flow chart of the data analysing method of according to embodiments of the present invention one business object；
Fig. 2 is a kind of step flow chart of the data analysing method of according to embodiments of the present invention two business object；
Fig. 3 is a kind of structure diagram of the data analysis set-up of according to embodiments of the present invention three business object；
Fig. 4 is a kind of structure diagram of the data analysis set-up of according to embodiments of the present invention four business object；
Fig. 5 is the structure diagram of according to embodiments of the present invention five a kind of electronic equipment.
Specific embodiment
(identical label represents identical element in several attached drawings) and embodiment below in conjunction with the accompanying drawings, implement the present invention
The specific embodiment of example is described in further detail.Following embodiment is not limited to the present invention for illustrating the present invention
Scope.
It will be understood by those skilled in the art that the terms such as " first ", " second " in the embodiment of the present invention are only used for distinguishing
Different step, equipment or module etc. neither represent any particular technology meaning, also do not indicate that the inevitable logic between them is suitable
Sequence.
Embodiment one
With reference to Fig. 1, show according to embodiments of the present invention one a kind of business object data analysing method the step of flow
Cheng Tu.
The data analysing method of the business object of the present embodiment comprises the following steps：
Step S102：Obtain a variety of exhibition methods of business object.
For example, exhibition method can be by main broadcaster's action demonstration, certain face action, certain facial table such as main broadcaster
Feelings, certain gesture motion etc.；It can also be in foreground area or background area displaying etc..
Business object includes but not limited to：Include the special efficacy of semantic information, wherein special efficacy can be the spy of three dimensional form
Effect, as three dimensional form advertisement special efficacy (using 3D special efficacys form show advertisement) or two dimensional form paster, such as two
The advertising sticker special efficacy (advertisement shown using paster form) of dimension form, can also be particle effect.Language in business object
Adopted information can be advertising message, that is, business object can be the one or more in the above-mentioned special efficacy comprising advertising message.
But not limited to this, the business object of other forms is equally applicable the data analysis of business object provided in an embodiment of the present invention
Scheme, such as the explanatory note or introduction of APP or other application or object (such as electricity interacted with video spectators of certain forms
Sub- pet) etc..
In addition, in the embodiment of the present invention, " multiple ", " a variety of " etc. mean two and more than two quantity.
Step S104：Respectively according to a variety of exhibition methods, business object is shown.
Such as, when main broadcaster makes certain expression or action, corresponding business object is shown；Alternatively, in live video figure
Foreground area as in shows corresponding business object；Alternatively, the background area in live video image shows corresponding industry
Business object.
Step S106：Obtain the corresponding business object bandwagon effect of a variety of exhibition methods.
For example, the blink of the beauty main broadcaster in game class live streaming platform, by the age between 20-25 Sui is acted and launched
Business object, in the case, which enables rate as 80%, clicking rate 75%；It is and flat in game class live streaming
The support of beauty main broadcaster in platform, by the age between 20-25 Sui makees the business object launched, in the case, the industry manually
The rate that enables of business object is 70%, clicking rate 65%.As it can be seen that it is better than by the business object dispensing effect of blink action logical
It crosses support and makees the effect launched manually.
By the data analysing method of the business object of embodiment, each business object has a variety of exhibition methods, business
Object can obtain corresponding bandwagon effect when being shown according to different exhibition methods.On the one hand, these bandwagon effects can
With accurate and authentic and valid reflect the actual dispensing effect of the business object under different exhibition methods；It on the other hand, can be with
Preferably bandwagon effect is further determined from these bandwagon effects, these preferably corresponding exhibition methods of bandwagon effect can
Reference and foundation are provided in a manner of it should be used for the displaying of follow-up business object, so that the displaying of follow-up business object can
Obtain preferable dispensing effect.
Embodiment two
With reference to Fig. 2, show according to embodiments of the present invention two a kind of business object data analysing method the step of flow
Cheng Tu.
The data analysing method of the business object of the present embodiment comprises the following steps：
Step S202：Obtain a variety of exhibition methods of business object.
In the embodiment of the present invention, business object can be to include the special efficacy of semantic information.It is alternatively possible to for comprising wide
Accuse the special efficacy of following at least one form of information：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect.
The exhibition method of business object can be appropriately arranged with by those skilled in the art according to actual demand.
In one implementation, a variety of exhibition methods can include：Main broadcaster's action demonstration, foreground area displaying, background
Any one and any combination in the displaying of region.Wherein, main broadcaster's action demonstration includes but not limited to：It opens one's mouth to show, blink exhibition
Show, displaying of nodding, displaying of shaking the head, choose eyebrow displaying, stretch out one's hand displaying, support hand displaying, thumb gesture displaying, love gesture displaying in
Any one and any combination.
Furthermore, it is necessary to explanation, business object is carried out on the face periphery of main broadcaster, limbs periphery is illustrated in the present invention
It is considered as foreground area displaying in embodiment, for example, showing certain cap paster etc. in the crown position of main broadcaster.
When determining specific exhibition method, can be carried out manually as needed for business object by those skilled in the art
Exhibition method is set, and e.g., can also can determine industry according to the attribute information of business object according to the relevant information of business object
The exhibition method of business object.
Wherein, the attribute information of business object can include at least one of：Affiliated industry, business object brand, industry
Business object effect, orientation business object recipient's attribute.
It is to include advertising message when launching advertisement namely business object using business object by taking net cast scene as an example
Business object when, attribute information example such as the following table 1：
Table 1
In table 1, " affiliated industry " indicates the affiliated industry of business object, and " advertisement brand " indicates business object product
Board, " advertising results " indicate business object effect, and " orientation bean vermicelli attribute " indicates orientation business object recipient's attribute.
It, can be with the feature of Efficient Characterization business object by above-mentioned attribute information.It, can be by people in the art based on this
Member sets certain rule according to actual needs, and the exhibition method of business object such as advertisement is determined according to the rule of setting, such as holds in the palm
Hand displaying, the displaying of love gesture, background area displaying, foreground area displaying etc..For example, for " lovely type " advertising results, it can
Love gesture to be used to show, for " food and drink " industry, support hand displaying etc. can be used.
Step S204：Respectively according to a variety of exhibition methods, business object is shown.
In the present embodiment, in a kind of feasible pattern, viewer end can be divided into multigroup according to the quantity of exhibition method
Viewer end, wherein, every group of viewer end in multigroup viewer end corresponds to one kind in a variety of exhibition methods；Distinguish to multigroup viewer end
According to corresponding exhibition method, business object is shown.Wherein, for the grouping of viewer end can by those skilled in the art according to
Actual demand is divided using arbitrary appropriate ways, and the embodiment of the present invention is not restricted this.For example, pass through displaying of opening one's mouth
Mode shows business object to first group of viewer end；In a manner that love gesture is shown business pair is shown to second group of viewer end
As；By way of being shown in foreground area business object is shown to the 3rd group of viewer end；Pass through the side shown in background area
Formula shows business object to the 4th group of viewer end.
In another feasible pattern, can multiple displaying periods be obtained according to the quantity of exhibition method, wherein, it is more
Each displaying period in a displaying period corresponds to one kind in a variety of exhibition methods；According to a variety of exhibition methods and difference
The corresponding displaying period shows business object.For example, in the morning 7：00~9：During 00, pass through what is shown in background area
Mode shows business object to first group of viewer end；In the morning 9：00~11：During 00, to second by way of displaying of opening one's mouth
Group viewer end displaying business object；In the afternoon 1：00~3：During 00, to the 3rd group of sight by way of being shown in foreground area
Many ends show business object；In the afternoon 3：00~5：During 00, to the 4th group of viewer end exhibition in a manner that love gesture is shown
Show business object etc..
In addition, according to a variety of exhibition methods, before showing business object, the orientation of business object can also obtained respectively
Fixed condition based on orientation fixed condition, determines the corresponding target audience type of business object, and then respectively according to a variety of displayings
Mode shows business object to the corresponding viewer end of target audience type.
Wherein, the orientation fixed condition of business object is used to indicate the setting fixed condition of business object, such as to what year
The spectators of age section launch or are launched to what platform etc..In one implementation, the orientation fixed condition of business object
Can according to the attribute information of the user of business object and/or, the attribute information of the dispensing scene of business object determines.
Wherein, the attribute information of the user of business object can include at least one of：Essential attribute, purchase pattern,
Short-lived attributes, behavioural characteristic, psychological characteristics, the feature of the business object enabler (such as main broadcaster) paid close attention to, user's real-time status are special
Sign, user live broadcast platform commercial attribute.Still by taking net cast scene as an example, when using business object dispensing advertisement namely business
Object for business object comprising advertising message when, the user of business object can be the spectators for watching advertisement, attribute information
Example such as the following table 2：
Table 2
It, can be as straight in watched in net cast with the feature of the user of Efficient Characterization business object by above-mentioned attribute information
The feature of the spectators broadcast.
The attribute information of the dispensing scene of business object can include at least one of：Platform classification, channel classification, master
Inscribe classification, background class, business object enabler (such as main broadcaster) classification.
It is to believe comprising advertisement when launching advertisement namely business object using business object still by taking net cast scene as an example
During the business object of breath, attribute information example such as the following table 3 of the dispensing scene of business object：
Table 3
It, can be with the feature of Efficient Characterization business object dispensing scene by above-mentioned attribute information.
For the ease of subsequent processing, in a kind of optional mode, the attribute information in above-mentioned table 2 to table 3 can be carried out
Numeralization is handled, by taking the attribute information of the spectators of the net cast shown in table 2 as an example, it is assumed that and certain spectators are women, undergraduate course, that
The corresponding one-dimensional vector of this spectators is exactly (1,0,0,0,1,0,0 ...), that is to say, that if spectators possess certain attribute,
The attribute is just represented with " 1 ", conversely, the attribute is just represented with " 0 ".
In addition, the attribute information in table 1 can also carry out numeralization processing, in order to determine the displaying side of business object
Formula, by taking the attribute information of the advertisement shown in table 1 as an example, if advertisement possesses certain attribute, which is just represented with " 1 ", conversely,
The attribute is just represented with " 0 ".For example, the affiliated industry of a certain advertisement is traffic class, advertising results are made laughs type for humour, orientation
The gender of bean vermicelli is female, then the attribute data of the advertisement can be (1,0,0,0,0,0,0,0 ... ..., 0,1,0,0,0 ... ...
0,1,0,0,……0)。
As it can be seen that in order to improve the efficiency of data processing, it, can be first according to the category of business object based on table 1 to the information of table 3
Property information generation business object label vector, according to the attribute information of the user of business object generate user tag vector, according to
The attribute information generation scene tag vector of the dispensing scene of business object；Business pair is determined further according to business object label vector
The exhibition method of elephant (exhibition method of business object is using vector mode or scalar mode)；According to user tag to
At least one of amount and scene tag vector, generation orientation fixed condition vector；Then it is vectorial according to orientation fixed condition, really
Determine the corresponding target audience type of business object；And then respectively according to a variety of exhibition methods of business object, to target audience
The corresponding viewer end displaying business object of type.For example, the orientation fixed condition vector of generation is (1,1,0,0,1,0 ... 0；
1,0,0,1,0 ... 0), wherein, the vector in bracket before first branch is the attribute vector of spectators, and first represents for 1
The spectators are spectators women, and second represents the viewer age between 21~35 years old for 1, and the 5th represents the spectators' for 1
Education degree is undergraduate course；Vector in bracket after first branch is the attribute vector of the dispensing scene of advertisement, and the 1st is 1
Represent that the advertisement is launched by " reflecting visitor " platform, the 4th represents that the advertisement is launched in " DOTA2 " for 1, thus would know that this
The fixed condition information of advertisement.If a variety of exhibition methods of the advertisement include：Nod displaying and love gesture displaying, then pass through
" reflecting visitor " platform is in " DOTA2 ", to the age between 21~35 years old, spectators women that education degree is undergraduate course, respectively with point
It hits display form and love gesture display form is shown.It should be noted that in the present embodiment, both to be wrapped in fixed condition
The attribute information of the user of business object is included, and exemplified by the attribute information of the dispensing scene including business object, but this field skill
Art personnel are it should be understood that in actual use, also can only select one of those or part attribute vector, for example, when dispensing item
Part vector is (1,0 ... 0；0 ... 0) when, represent that the advertisement can launch all spectators women, to other fixed conditions not
It limits.
Step S206：Obtain the corresponding business object bandwagon effect of a variety of exhibition methods.
In one implementation, bandwagon effect can be commented by the one or more enabled in rate and clicking rate
Estimate, that is, this step can be implemented as：It obtains under a variety of exhibition methods, corresponding business object enables rate and/or point
Hit rate.Wherein, if business object is shown in viewer end, it is believed that the business object is activated；If the business of displaying
Object is clicked on by the user of viewer end, then it is believed that the business object is clicked.Enabling for business object is generated as a result,
Rate and clicking rate.
Specifically, being activated number and/or being clicked number and count to the business object launched first,
And then correspondingly, obtain business object and enable rate and/or clicking rate under each exhibition method.For example, a certain business pair
As being delivered to 10000 people under exhibition method 1, wherein 5000 people enable the business object, then the business object exists
Rate is enabled as 50% under exhibition method 1；If business object has also been delivered to 10000 people under exhibition method 2, wherein 2000
Individual enables the business object, then the business object enables rate as 20% under exhibition method 2.For another example foregoing business
Object has been delivered to 10000 people under exhibition method 1, wherein 2000 people click the business object, then the business object
Clicking rate under exhibition method 1 is 20%；If business object has also been delivered to 10000 people under exhibition method 2, wherein
3000 people click the business object, then clicking rate of the business object under exhibition method 2 is 30%.It is enabled with reference to above-mentioned
Rate and/or clicking rate, you can determine the bandwagon effect of business object.
Step S208：According to the corresponding business object bandwagon effect of a variety of exhibition methods, a variety of exhibition methods are generated
Priority；And the corresponding priority of a variety of exhibition methods of storage service object.
According to the bandwagon effect of the corresponding business object of a variety of exhibition methods, according to bandwagon effect from good to the suitable of difference
Sequence；Alternatively, the order of clicking rate from high to low；Alternatively, enable the order of rate from high to low；Alternatively, synthesis enables rate and click
Order after rate from high to low, generates priority and the storage of corresponding exhibition method, with for follow-up business Object Selection exhibition
The mode of showing provides reference and foundation.
Hereinafter, launched with the advertisement in net cast as example, the data analysis to the above-mentioned business object of the present embodiment
Process illustrates.
It sets and data analysis is carried out to the advertisement that some has been launched, the corresponding exhibition method of the advertisement relates generally to main broadcaster and moves
Make exhibition method, wherein, main broadcaster's action includes opening one's mouth, blinking, nodding, shaking the head, chooses eyebrow, palm, big thumb brother, support hand, love hand 9
Kind, it is corresponding respectively to be expressed as action 0, action 1, action 2, action 3, action 4, action 5, action 6, action 7 and action 8.Each
The orientation fixed condition of the business object of action due to the difference of the attribute information of selection there are many may, be statement in this example
It is convenient, condition 1 is simply expressed as to condition 100.Based on this, the business object of each action can be calculated at different conditions
Enable rate and clicking rate.For example, in the case of action 0,1000 advertisements of dispensing enable rate and clicking rate under condition 1,
Rate and clicking rate are enabled under condition 2, and so on, until enabling rate and clicking rate under condition 100；It is similar, it can
With count respectively the business object action 1 to action 8 it is corresponding it is each under the conditions of enable rate and clicking rate.To what is counted
It enables rate and clicking rate carries out sort method, sequentially the dispensing effect of advertisement can be assessed according to this, determine displaying side
The priority of formula, further, it may be determined that priority of the exhibition method in the case where being differently directed fixed condition.
In a kind of optional mode, according to enabling rate and clicking rate, to business object launch effect analysis and/or really
When determining exhibition method priority, it may be determined that rate is enabled higher than the first given threshold, and, clicking rate is higher than the second given threshold
Exhibition method；According to being ranked up in descending order to definite exhibition method, using ranking results as dispensing effect analysis
And/or exhibition method priority as a result.Wherein, the first given threshold and the second given threshold can be by those skilled in the art
It is appropriately arranged with according to actual conditions, the embodiment of the present invention is not restricted this.For example, therefrom filter out the rate of enabling more than 70% and
Clicking rate is more than 75% those exhibition methods, to its according to the rate that enables and clicking rate being ranked sequentially from high to low, for example, first
It sorts by rate is enabled, sorts from high to low by clicking rate again for the identical exhibition method for enabling rate from high to low, otherwise also
It can.It is determined to launch the good exhibition method of effect according to the ranking results, further, it may be determined that launch the good displaying of effect
Mode and fixed condition is oriented accordingly, to provide reference and foundation for the dispensing of follow-up business object.
It should be noted that the data analysing method of the business object of the present embodiment can be applied to what is launched in net cast
Business object.Wherein, which can be to include the special efficacy of semantic information.Optionally, the business object include comprising
The special efficacy of following at least one form of advertising message：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect.
Through this embodiment, can to business object different exhibition methods and orientation fixed condition under dispensing effect into
Row analysis.Wherein, enabling rate can reflect that business object can be launched under the corresponding orientation fixed condition of certain exhibition method
Degree of recognition, and clicking rate can then reflect the business object this kind of exhibition method it is corresponding orientation fixed condition under, spectators
End subscriber so as to accurate and authentic and valid reflects that the actual dispensing of advertisement is imitated to its interest level and the degree of recognition
Fruit.It based on this, can be accurately positioned to enabling rate and the preferable exhibition method of clicking rate, and then position its orientation and launch item
Part provides reference and foundation for the dispensing of subsequent business object.
The data analysing method of the business object of the present embodiment can be by arbitrarily having data sampling and processing and transfer function
Equipment perform, include but not limited to server and PC etc..
Embodiment three
Reference Fig. 3 shows a kind of structural frames of the data analysis set-up of according to embodiments of the present invention three business object
Figure.
The data analysis set-up of the business object of the present embodiment includes：First acquisition module 302, for obtaining business object
A variety of exhibition methods；Display module 304, for according to a variety of exhibition methods, showing business object respectively；Second acquisition module
306, for obtaining the corresponding business object bandwagon effect of a variety of exhibition methods.
The data analysis set-up of the business object provided through this embodiment, each business object have a variety of displaying sides
Formula, business object can obtain corresponding bandwagon effect when being shown according to different exhibition methods.On the one hand, these show
Effect can reflect the actual dispensing effect of business object under different exhibition methods accurate and authentic and validly；On the other hand, also
Preferably bandwagon effect can be further determined from these bandwagon effects, these preferably corresponding displaying sides of bandwagon effect
Formula can should provide reference and foundation for the displaying of follow-up business object by the way of, so that the displaying of follow-up business object
Preferable dispensing effect can be obtained.
Example IV
Reference Fig. 4 shows a kind of structural frames of the data analysis set-up of according to embodiments of the present invention four business object
Figure.
The data analysis set-up of the business object of the present embodiment includes：First acquisition module 402, for obtaining business object
A variety of exhibition methods；Display module 404, for according to a variety of exhibition methods, showing business object respectively；Second acquisition module
406, for obtaining the corresponding business object bandwagon effect of a variety of exhibition methods.
Optionally, display module 404 includes：First displaying submodule 4042, for the quantity according to exhibition method, will see
Many ends are divided into multigroup viewer end, wherein, every group of viewer end in multigroup viewer end corresponds to one kind in a variety of exhibition methods；To
Multigroup viewer end according to corresponding exhibition method, shows business object respectively.
Optionally, display module 404 includes：Second displaying submodule 4044, for the quantity according to exhibition method, obtains
Multiple displaying periods, wherein, each displaying period in multiple displaying periods corresponds to one kind in a variety of exhibition methods；
According to a variety of exhibition methods and corresponding displaying period, business object is shown.
Optionally, for obtaining under a variety of exhibition methods, corresponding business object enables the second acquisition module 406
Rate and/or clicking rate.
Optionally, the data analysis set-up of the business object of the present embodiment further includes：3rd acquisition module 408, for obtaining
Take the orientation fixed condition of business object；Determining module 410 for being based on orientation fixed condition, determines that business object is corresponding
Target audience type；Display module 404, for respectively according to a variety of exhibition methods, to the corresponding viewer end of target audience type
Show business object.
Optionally, the data analysis set-up of the business object of the present embodiment further includes：Generation module 412, for second
After acquisition module 406 obtains the corresponding business object bandwagon effect of a variety of exhibition methods, according to a variety of exhibition methods point
Not corresponding business object bandwagon effect generates the priority of a variety of exhibition methods；Memory module 414, for storage service pair
The corresponding priority of a variety of exhibition methods of elephant.
Optionally, a variety of exhibition methods include：Appointing in main broadcaster's action demonstration, foreground area displaying, background area displaying
Meaning one and any combination.
Optionally, main broadcaster's action demonstration includes：Open one's mouth to show, displaying of blinking, displaying of nodding, displaying of shaking the head, choose eyebrow displaying,
Stretch out one's hand any one and any combination in displaying, the displaying of support hand, the displaying of thumb gesture, the displaying of love gesture.
Optionally, the data analysis set-up of the business object of the present embodiment is applied to the business pair launched in net cast
As；Business object is to include the special efficacy of semantic information.
Optionally, business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster special efficacy,
Three-dimensional special efficacy, particle effect.
The data analysis set-up of the business object of the present embodiment is used to implement corresponding industry in aforesaid plurality of embodiment of the method
The data analysing method of business object, and the advantageous effect with corresponding embodiment of the method, details are not described herein.
Embodiment five
The embodiment of the present invention five provides a kind of electronic equipment, such as can be mobile terminal, personal computer (PC), put down
Plate computer, server etc..Below with reference to Fig. 5, it illustrates suitable for being used for realizing the terminal device of the embodiment of the present invention or service
The structure diagram of the electronic equipment 500 of device：As shown in figure 5, electronic equipment 500 includes one or more processors, communication member
Part etc., one or more of processors are for example：One or more central processing unit (CPU) 501 and/or one or more
Image processor (GPU) 513 etc., processor can according to the executable instruction being stored in read-only memory (ROM) 502 or
From the storage executable instruction that is loaded into random access storage device (RAM) 503 of part 508 perform various appropriate actions and
Processing.Communication device includes communication component 512 and/or communication interface 509.Wherein, communication component 512 may include but be not limited to net
Card, the network interface card may include but be not limited to IB (Infiniband) network interface card, and communication interface 509 includes such as LAN card, modulation /demodulation
The communication interface of the network interface card of device etc., communication interface 509 perform communication process via the network of such as internet.
Processor can communicate with read-only memory 502 and/or random access storage device 503 to perform executable instruction,
It is connected by communication bus 504 with communication component 512 and is communicated through communication component 512 with other target devices, so as to completes this
The corresponding operation of data analysing method for any one business object that inventive embodiments provide, for example, obtaining the more of business object
Kind exhibition method；Respectively according to a variety of exhibition methods, business object is shown；Obtain the corresponding business pair of a variety of exhibition methods
As bandwagon effect.
In addition, in RAM 503, various programs and data needed for device operation can be also stored with.CPU501 or
GPU513, ROM502 and RAM503 are connected with each other by communication bus 504.In the case where there is RAM503, ROM502 is can
Modeling block.RAM503 stores executable instruction or executable instruction is operationally write into ROM502, and executable instruction makes place
It manages device and performs the corresponding operation of above-mentioned communication means.Input/output (I/O) interface 505 is also connected to communication bus 504.Communication
Component 512 can be integrally disposed, may be set to be with multiple submodule (such as multiple IB network interface cards), and in communication bus chain
It connects.
I/O interfaces 505 are connected to lower component：Importation 506 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 507 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage part 508 including hard disk etc.；
And the communication interface 509 of the network interface card including LAN card, modem etc..Driver 510 is also according to needing to connect
It is connected to I/O interfaces 505.Detachable media 511, such as disk, CD, magneto-optic disk, semiconductor memory etc. are pacified as needed
On driver 510, in order to which the computer program read from it is mounted into storage part 508 as needed.
Need what is illustrated, framework as shown in Figure 5 is only a kind of optional realization method, can root during concrete practice
The component count amount and type of above-mentioned Fig. 5 are made choice, deleted, increased or replaced according to actual needs；It is set in difference in functionality component
Put, can also be used it is separately positioned or integrally disposed and other implementations, such as GPU and CPU separate setting or can be by GPU collection
Into on CPU, communication device separates setting, can also be integrally disposed on CPU or GPU, etc..These interchangeable embodiment party
Formula each falls within protection scope of the present invention.
Particularly, according to embodiments of the present invention, it is soft to may be implemented as computer for the process above with reference to flow chart description
Part program.For example, the embodiment of the present invention includes a kind of computer program product, including being tangibly embodied in machine readable media
On computer program, computer program included for the program code of the method shown in execution flow chart, and program code can wrap
The corresponding instruction of corresponding execution method and step provided in an embodiment of the present invention is included, for example, obtaining a variety of displaying sides of business object
Formula；Respectively according to a variety of exhibition methods, business object is shown；Obtain the corresponding business object displaying effect of a variety of exhibition methods
Fruit.In such embodiments, the computer program can be downloaded and installed by communication device from network and/or from
Detachable media 511 is mounted.When the computer program is executed by processor, performs and limited in the method for the embodiment of the present invention
Above-mentioned function.
It may be noted that according to the needs of implementation, all parts/step described in the embodiment of the present invention can be split as more
The part operation of two or more components/steps or components/steps can be also combined into new component/step by multi-part/step
Suddenly, to realize the purpose of the embodiment of the present invention.
It is above-mentioned to realize or be implemented as in hardware, firmware according to the method for the embodiment of the present invention to be storable in note
Software or computer code in recording medium (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) are implemented through net
The original storage that network is downloaded is in long-range recording medium or nonvolatile machine readable media and will be stored in local recording medium
In computer code, can be stored in using all-purpose computer, application specific processor or can compile so as to method described here
Such software processing in journey or the recording medium of specialized hardware (such as ASIC or FPGA).It is appreciated that computer, processing
Device, microprocessor controller or programmable hardware include can storing or receive software or computer code storage assembly (for example,
RAM, ROM, flash memory etc.), when the software or computer code are by computer, processor or hardware access and when performing, realize
Processing method described here.In addition, when all-purpose computer access is used to implement the code for the processing being shown in which, code
It performs and is converted to all-purpose computer to perform the special purpose computer for the processing being shown in which.
Those of ordinary skill in the art may realize that each exemplary lists described with reference to the embodiments described herein
Member and method and step can be realized with the combination of electronic hardware or computer software and electronic hardware.These functions are actually
It is performed with hardware or software mode, specific application and design constraint depending on technical solution.Professional technician
Described function can be realized using distinct methods to each specific application, but this realization is it is not considered that exceed
The scope of the embodiment of the present invention.
Embodiment of above is merely to illustrate the embodiment of the present invention, and is not the limitation to the embodiment of the present invention, related skill
The those of ordinary skill in art field in the case where not departing from the spirit and scope of the embodiment of the present invention, can also make various
Variation and modification, therefore all equivalent technical solutions fall within the scope of the embodiment of the present invention, the patent of the embodiment of the present invention
Protection domain should be defined by the claims.
Claims (10)
1. a kind of data analysing method of business object, which is characterized in that including：
Obtain a variety of exhibition methods of business object；
Respectively according to a variety of exhibition methods, the business object is shown；
Obtain the corresponding business object bandwagon effect of a variety of exhibition methods.
It is 2. according to the method described in claim 1, it is characterized in that, described respectively according to a variety of exhibition methods, displaying institute
Business object is stated, including：
According to the quantity of exhibition method, viewer end is divided into multigroup viewer end, wherein, every group of sight in multigroup viewer end
Many ends correspond to one kind in a variety of exhibition methods；
To multigroup viewer end respectively according to corresponding exhibition method, the business object is shown.
It is 3. according to the method described in claim 1, it is characterized in that, described respectively according to a variety of exhibition methods, displaying institute
Business object is stated, including：
According to the quantity of exhibition method, multiple displaying periods are obtained, wherein, each displaying in the multiple displaying period
Period corresponds to one kind in a variety of exhibition methods；
According to a variety of exhibition methods and corresponding displaying period, the business object is shown.
4. according to claim 1-3 any one of them methods, which is characterized in that described to obtain a variety of exhibition method difference
Corresponding business object bandwagon effect, including：
It obtains under a variety of exhibition methods, corresponding business object enables rate and/or clicking rate.
5. according to claim 1-4 any one of them methods, which is characterized in that the method further includes：
Obtain the orientation fixed condition of the business object；
Based on the orientation fixed condition, the corresponding target audience type of the business object is determined；
It is described to show the business object respectively according to a variety of exhibition methods, including：
Respectively according to a variety of exhibition methods, the business object is shown to the corresponding viewer end of the target audience type.
6. according to claim 1-5 any one of them methods, which is characterized in that described to obtain a variety of exhibition method difference
After corresponding business object bandwagon effect, further include：
According to the corresponding business object bandwagon effect of a variety of exhibition methods, the preferential of a variety of exhibition methods is generated
Grade；
Store the corresponding priority of a variety of exhibition methods of the business object.
7. according to the method described in claim 1-6, which is characterized in that a variety of exhibition methods include：Main broadcaster's action demonstration,
Any one and any combination in foreground area displaying, background area displaying.
8. the method according to the description of claim 7 is characterized in that main broadcaster's action demonstration includes：It opens one's mouth to show, blink exhibition
Show, displaying of nodding, displaying of shaking the head, choose eyebrow displaying, stretch out one's hand displaying, support hand displaying, thumb gesture displaying, love gesture displaying in
Any one and any combination.
9. a kind of data analysis set-up of business object, which is characterized in that including：
First acquisition module, for obtaining a variety of exhibition methods of business object；
Display module, for according to a variety of exhibition methods, showing the business object respectively；
Second acquisition module, for obtaining the corresponding business object bandwagon effect of a variety of exhibition methods.
10. a kind of electronic equipment, which is characterized in that including：Processor, memory, communication device and communication bus, the processing
Device, the memory and the communication device complete mutual communication by the communication bus；
For the memory for storing an at least executable instruction, the executable instruction makes the processor perform right such as will
Seek the data analysing method of any business objects of 1-8.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710232544.4A CN108074127B (en) | 2017-04-11 | 2017-04-11 | Data analysis method and device of business object and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710232544.4A CN108074127B (en) | 2017-04-11 | 2017-04-11 | Data analysis method and device of business object and electronic equipment |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN108074127A true CN108074127A (en) | 2018-05-25 |
| CN108074127B CN108074127B (en) | 2022-11-25 |
Family
ID=62159065
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710232544.4A Active CN108074127B (en) | 2017-04-11 | 2017-04-11 | Data analysis method and device of business object and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108074127B (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109275013A (en) * | 2018-09-13 | 2019-01-25 | 广州酷狗计算机科技有限公司 | Method, apparatus, equipment and the storage medium that virtual objects are shown |
| CN113949941A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN113949890A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102447873A (en) * | 2010-10-13 | 2012-05-09 | 张明 | Ha-ha video network video chat entertainment auxiliary system |
| US8949889B1 (en) * | 2012-07-09 | 2015-02-03 | Amazon Technologies, Inc. | Product placement in content |
| CN104363519A (en) * | 2014-11-21 | 2015-02-18 | 广州华多网络科技有限公司 | Online-live-broadcast-based information display method, device and system |
| CN104486680A (en) * | 2014-12-19 | 2015-04-01 | 珠海全志科技股份有限公司 | Video-based advertisement pushing method and system |
| CN104581430A (en) * | 2013-10-21 | 2015-04-29 | 华为技术有限公司 | Advertisement insertion method and equipment in video display |
| CN105406975A (en) * | 2015-12-15 | 2016-03-16 | 武汉斗鱼网络科技有限公司 | Method and system for giving virtual gifts and triggering special effects in chat room |
| CN105894337A (en) * | 2016-06-23 | 2016-08-24 | 广州筷子信息科技有限公司 | Method and device for testing advertising creative element effect |
| US20160247204A1 (en) * | 2015-02-20 | 2016-08-25 | Facebook, Inc. | Identifying Additional Advertisements Based on Topics Included in an Advertisement and in the Additional Advertisements |
-
2017
- 2017-04-11 CN CN201710232544.4A patent/CN108074127B/en active Active
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102447873A (en) * | 2010-10-13 | 2012-05-09 | 张明 | Ha-ha video network video chat entertainment auxiliary system |
| US8949889B1 (en) * | 2012-07-09 | 2015-02-03 | Amazon Technologies, Inc. | Product placement in content |
| CN104581430A (en) * | 2013-10-21 | 2015-04-29 | 华为技术有限公司 | Advertisement insertion method and equipment in video display |
| CN104363519A (en) * | 2014-11-21 | 2015-02-18 | 广州华多网络科技有限公司 | Online-live-broadcast-based information display method, device and system |
| CN104486680A (en) * | 2014-12-19 | 2015-04-01 | 珠海全志科技股份有限公司 | Video-based advertisement pushing method and system |
| US20160247204A1 (en) * | 2015-02-20 | 2016-08-25 | Facebook, Inc. | Identifying Additional Advertisements Based on Topics Included in an Advertisement and in the Additional Advertisements |
| CN105406975A (en) * | 2015-12-15 | 2016-03-16 | 武汉斗鱼网络科技有限公司 | Method and system for giving virtual gifts and triggering special effects in chat room |
| CN105894337A (en) * | 2016-06-23 | 2016-08-24 | 广州筷子信息科技有限公司 | Method and device for testing advertising creative element effect |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109275013A (en) * | 2018-09-13 | 2019-01-25 | 广州酷狗计算机科技有限公司 | Method, apparatus, equipment and the storage medium that virtual objects are shown |
| CN109275013B (en) * | 2018-09-13 | 2021-02-12 | 广州酷狗计算机科技有限公司 | Method, device and equipment for displaying virtual article and storage medium |
| CN113949941A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN113949890A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN113949890B (en) * | 2021-09-28 | 2023-09-29 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
Also Published As
| Publication number | Publication date |
|---|---|
| CN108074127B (en) | 2022-11-25 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107343211B (en) | Method of video image processing, device and terminal device | |
| CN108073671A (en) | Business object recommends method, apparatus and electronic equipment | |
| CN109104639A (en) | Live broadcast system, the method, apparatus and electronic equipment for determining live video theme | |
| CN109978630A (en) | A kind of Precision Marketing Method and system for establishing user's portrait based on big data | |
| CN110400169A (en) | A kind of information-pushing method, device and equipment | |
| CN104298755B (en) | Content delivery method, content push system and server | |
| CN107341434A (en) | Processing method, device and the terminal device of video image | |
| CN108876526A (en) | Method of Commodity Recommendation, device and computer readable storage medium | |
| CN108124184A (en) | A kind of method and device of living broadcast interactive | |
| CN108090107A (en) | Business object recommends method, apparatus, electronic equipment and storage medium | |
| CN108073669A (en) | Business object methods of exhibiting, device and electronic equipment | |
| CN103365936A (en) | Video recommendation system and method thereof | |
| CN107340852A (en) | Gestural control method, device and terminal device | |
| CN104809632A (en) | Template-based dynamic advertisement generation method and template-based dynamic advertisement generation device | |
| CN109635680A (en) | Multitask attribute recognition approach, device, electronic equipment and storage medium | |
| DE102012111303A1 (en) | Usage measurement methods and systems for interactive advertising | |
| US10096169B1 (en) | System for the augmented assessment of virtual insertion opportunities | |
| CN109447688A (en) | Advertisement placement method, device and storage equipment, computer equipment | |
| CN109840793A (en) | Method for pushing and device, storage medium, the electronic device of promotion message | |
| CN109543132A (en) | Content recommendation method, device, electronic equipment and storage medium | |
| CN108076128A (en) | User property extracting method, device and electronic equipment | |
| CN108074127A (en) | Data analysing method, device and the electronic equipment of business object | |
| CN106302471B (en) | Method and device for recommending virtual gift | |
| CN108073670A (en) | Business object recommends method, apparatus and electronic equipment | |
| CN108073672A (en) | Business object recommends method, apparatus and electronic equipment |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |