CN108073671A - Business object recommends method, apparatus and electronic equipment - Google Patents
Business object recommends method, apparatus and electronic equipment Download PDFInfo
- Publication number
- CN108073671A CN108073671A CN201710236158.2A CN201710236158A CN108073671A CN 108073671 A CN108073671 A CN 108073671A CN 201710236158 A CN201710236158 A CN 201710236158A CN 108073671 A CN108073671 A CN 108073671A
- Authority
- CN
- China
- Prior art keywords
- main broadcaster
- information
- attribute information
- direct broadcasting
- broadcasting room
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Databases & Information Systems (AREA)
- Accounting & Taxation (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Theoretical Computer Science (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Economics (AREA)
- General Business, Economics & Management (AREA)
- General Engineering & Computer Science (AREA)
- Data Mining & Analysis (AREA)
- Computer Graphics (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the present invention provides a kind of business object and recommends method, apparatus and electronic equipment.Wherein, the described method includes：Obtain direct broadcasting room attribute information；According to the direct broadcasting room attribute information, target service object is determined；The target service object is shown in direct broadcasting room.Using the embodiment of the present invention, business object that is personalized, pointedly meeting its demand to terminal user's transmission is realized, improves recommendation effect.Also, reduce the transmission of invalid information, saved Internet resources.
Description
Technical field
The present invention relates to the information processing technologies more particularly to a kind of business object to recommend method, apparatus and electronic equipment.
Background technology
With the continuous development of image procossing and the information processing technology, net cast is due to having merged image, word harmony
The elements such as sound, excellent both in sound and shape have been increasingly becoming the mainstream expression way of internet.Internet video is had become to be important as a result,
Service traffics entrance, while be considered as the high-quality resource of various businesses object recommendation.
However, current business object recommends method (such as advertisement recommendation) simply blindly to be recommended to terminal user,
Recommendation information received by user may be not that its is interested, may so trigger dislike mood and the resistance of user
Thought, it is impossible to reach the recommendation effect of anticipation.
The content of the invention
The present invention provides the technical solution that a kind of business object is recommended.
One side according to embodiments of the present invention provides a kind of business object and recommends method.The described method includes：It obtains straight
Broadcast an attribute information；According to the direct broadcasting room attribute information, target service object is determined；The target industry is shown in direct broadcasting room
Business object.
Optionally, the direct broadcasting room attribute information includes prestore attribute information, spectators of main broadcaster's real-time property information, main broadcaster and belongs to
Property information, live streaming platform properties information at least one of.
Optionally, it is described according to the direct broadcasting room attribute information, determine target service object, including：According to each direct broadcasting room
Attribute information and corresponding weighted value determine the target service object.
Optionally, when the direct broadcasting room attribute information includes main broadcaster's real-time property information, the acquisition direct broadcasting room
Attribute information, including：Obtain the video data of the direct broadcasting room；Based on the video data, main broadcaster's real-time property is extracted
Information.
Optionally, main broadcaster's real-time property information includes：Main broadcaster's dressing information, main broadcaster's adornment photos and sending messages, main broadcaster's face value letter
Breath, main broadcaster's expression information, main broadcaster's action message, main broadcaster's gesture information, any one in main broadcaster's location message or arbitrary group
It closes.
Optionally, when the direct broadcasting room attribute information prestores attribute information including the main broadcaster, the acquisition direct broadcasting room
Attribute information, including：From main broadcaster's attribute database, obtain the main broadcaster and prestore attribute information；Wherein, the main broadcaster prestores category
Property information includes：Main broadcaster gender information, main broadcaster's age information, main broadcaster's height information, main broadcaster's weight information, main broadcaster's occupational information,
Main broadcaster takes in information, main broadcaster's shopping information, main broadcaster's personality information, any one or any combination in main broadcaster's preference information.
Optionally, when the direct broadcasting room attribute information includes the Audience attribute information, the acquisition direct broadcasting room attribute
Information, including：Obtain the attribute information of each viewer end in the direct broadcasting room；The attribute information of each viewer end is united
Meter, obtains the Audience attribute information；Wherein, the Audience attribute information includes：Spectators' sum, gender accounting, age bracket account for
Than any one or any combination in, spectators hobby and accounting, income range accounting.
Optionally, the live streaming platform properties information includes：The displaying number of business object, industry in current live platform
It is engaged in arbitrary in the clicking rate of object, the download time of business object, the purchase number of business object, classification described in business object
One or any combination.
Optionally, the acquisition direct broadcasting room attribute information, including：According to prefixed time interval, direct broadcasting room attribute letter is obtained
Breath；It is described that target service object is determined according to the direct broadcasting room attribute information, including：According to the direct broadcasting room of variant period
Attribute information and corresponding period weighted value, determine target service object.
Optionally, the business object includes：Include the special efficacy of advertising message.
Another aspect according to embodiments of the present invention provides a kind of business object recommendation apparatus.Described device includes：It obtains
Module, for obtaining direct broadcasting room attribute information；Determining module, for according to the direct broadcasting room attribute information, determining target service
Object；Display module, for showing the target service object in direct broadcasting room.
Optionally, the direct broadcasting room attribute information includes prestore attribute information, spectators of main broadcaster's real-time property information, main broadcaster and belongs to
Property information, live streaming platform properties information at least one of.
Optionally, the determining module, including：First determination sub-module, for according to each direct broadcasting room attribute information and point
Not corresponding weighted value determines the target service object.
Optionally, the acquisition module, including：First acquisition submodule includes for working as the direct broadcasting room attribute information
During main broadcaster's real-time property information, the video data of the direct broadcasting room is obtained, and based on the video data, extracts the master
Broadcast real-time property information.
Optionally, main broadcaster's real-time property information includes：Main broadcaster's dressing information, main broadcaster's adornment photos and sending messages, main broadcaster's face value letter
Breath, main broadcaster's expression information, main broadcaster's action message, main broadcaster's gesture information, any one in main broadcaster's location message or arbitrary group
It closes.
Optionally, the acquisition module, including：Second acquisition submodule includes for working as the direct broadcasting room attribute information
The main broadcaster prestore attribute information when, from main broadcaster's attribute database, obtain the main broadcaster and prestore attribute information；Wherein, it is described
Main broadcaster's attribute information that prestores includes：Main broadcaster gender information, main broadcaster's age information, main broadcaster's height information, main broadcaster's weight information, main broadcaster
Occupational information, main broadcaster are taken in information, main broadcaster's shopping information, main broadcaster's personality information, any one in main broadcaster's preference information or are appointed
Meaning combination.
Optionally, the acquisition module, including：3rd acquisition submodule includes for working as the direct broadcasting room attribute information
During the Audience attribute information, the attribute information of each viewer end in the direct broadcasting room is obtained, and by the attribute of each viewer end
Information is counted, and obtains the Audience attribute information；Wherein, the Audience attribute information includes：Spectators' sum, gender account for
Than any one or any combination in, age bracket accounting, spectators' hobby and accounting, income range accounting.
Optionally, the live streaming platform properties information includes：The displaying number of business object, industry in current live platform
It is engaged in arbitrary in the clicking rate of object, the download time of business object, the purchase number of business object, classification described in business object
One or any combination.
Optionally, the acquisition module, including：4th acquisition submodule；4th acquisition submodule, for according to pre-
If time interval, direct broadcasting room attribute information is obtained；The determining module, including：Second determination sub-module；Described second determines son
Module for the direct broadcasting room attribute information according to the variant period and corresponding period weighted value, determines target service pair
As.
Optionally, the business object includes：Include the special efficacy of advertising message.
Another aspect according to embodiments of the present invention, provides a kind of electronic equipment, including：First processor, the first storage
Device, the first communication device and the first communication bus, the first processor, the first memory and first communication device
Mutual communication is completed by first communication bus；The first memory is used to store an at least executable instruction,
The executable instruction makes the first processor perform the corresponding operation of business object recommendation method as provided above.
Another aspect according to embodiments of the present invention, provides a kind of computer readable storage medium, the computer can
Storage medium is read to be stored with：For obtaining the executable instruction of direct broadcasting room attribute information；For being believed according to the direct broadcasting room attribute
Breath determines the executable instruction of target service object；For showing the executable finger of the target service object in direct broadcasting room
Order.
The technical solution provided according to embodiments of the present invention, by obtaining direct broadcasting room attribute information, further according to
Direct broadcasting room attribute information determines target service object, and the target service object is shown in direct broadcasting room, it is achieved thereby that a
Property, pointedly sent to terminal user and meet the business object of its demand, improve recommendation effect.Also, it reduces
The transmission of invalid information, has saved Internet resources.
Description of the drawings
Fig. 1 is to show that according to embodiments of the present invention one business object recommends the flow chart of method；
Fig. 2 is to show that according to embodiments of the present invention two business object recommends the flow chart of method；
Fig. 3 is the principle schematic diagram for the time damped system for showing numerical value according to embodiments of the present invention two；
Fig. 4 is the structure diagram for the business object recommendation apparatus for showing according to embodiments of the present invention three；
Fig. 5 is the structure diagram for the business object recommendation apparatus for showing according to embodiments of the present invention four；
Fig. 6 is the structure diagram for the electronic equipment for showing according to embodiments of the present invention five.
Specific embodiment
Detailed description of the present invention exemplary embodiment below in conjunction with the accompanying drawings.
Embodiment one
Fig. 1 is to show that according to embodiments of the present invention one business object recommends the flow chart of method.By including business pair
As the equipment of recommendation apparatus performs the method as the background server of platform is broadcast live.
With reference to Fig. 1, in step S110, direct broadcasting room attribute information is obtained.
Here, direct broadcasting room attribute information may include at least one of following：The attribute information of main broadcaster, the attribute letter of spectators
The attribute information of breath and live streaming platform.Wherein, the attribute information of main broadcaster may include the essential attribute of main broadcaster, figure and features feature, purchase
Type, behavioural characteristic, psychological characteristics and real-time status feature, but not limited to this.Wherein, the essential attribute of main broadcaster may include main broadcaster
Gender, age, permanent area, occupation, education degree etc., the figure and features feature of main broadcaster may include the height, weight, face of main broadcaster
Value, dress etc., whether the purchase pattern of main broadcaster may include the Income situation of main broadcaster, whether has vehicle, buys house, type of doing shopping, brand
Preference etc., the behavioural characteristic of main broadcaster may include the hobby of main broadcaster, artistic speciality (singing/dancing), active degree etc., main broadcaster
Psychological characteristics may include the affective state (unmarried/love/married) of main broadcaster, personality feature (optimistic/gentle and quiet/intellectual) etc., it is main
The real-time status feature broadcast may include the real-time location of main broadcaster, real-time expression, Real Time Effect power, real-time dressing, real-time adornment
Hair, real-time face value, real-time action and real-time gesture etc..In actual application, the attribute information of main broadcaster can be divided into two major classes,
One kind is the objective attribute information of main broadcaster.For example, the height of main broadcaster, gender and age etc., another kind of is the subjective category of main broadcaster
Property information, for example, the dressing of main broadcaster, action and gesture etc..It, can in advance in the database for the objective attribute information of main broadcaster
It prestores, so as to which alternatively referred to as main broadcaster prestores attribute information.It, can the video based on main broadcaster for the subjective attribute information of main broadcaster
Data obtain in real time, thus alternatively referred to as main broadcaster's real-time property information.Specifically, the main broadcaster attribute information that prestores includes：It is main
Broadcast gender information, main broadcaster's age information, main broadcaster's height information, main broadcaster's weight information, main broadcaster's occupational information, main broadcaster take in information,
Main broadcaster's shopping information, main broadcaster's personality information, any one or any combination in main broadcaster's preference information.Main broadcaster's real-time property
Information includes：Main broadcaster's dressing information, main broadcaster's adornment photos and sending messages, main broadcaster's face value information, main broadcaster's expression information, main broadcaster's action message, master
Broadcast gesture information, any one or any combination in main broadcaster's location message.
When the direct broadcasting room attribute information prestores attribute information including the main broadcaster, from main broadcaster's attribute database, obtain
The main broadcaster is taken to prestore attribute information.Wherein, the step of being pre-established to main broadcaster's attribute database specifically includes：Obtain multiple masters
The log-on message and historical behavior data broadcast；The log-on message and historical behavior data are carried out to include following at least one number
According to processing：Remove exceptional value, duplicate removal, default value processing；According to default user property label system and treated registration
Information and historical behavior data are respectively that the multiple main broadcaster carries out attributive analysis, obtain the attribute information of the multiple main broadcaster；
Main broadcaster's attribute database is established according to the attribute information of multiple main broadcasters of acquisition.When the direct broadcasting room attribute information includes institute
When stating main broadcaster's real-time property information, the video data of the direct broadcasting room is obtained；Based on the video data, it is real to extract the main broadcaster
When attribute information.In a particular embodiment, the video data of main broadcaster in direct broadcasting room is obtained in real time, and from the video data
Middle extraction obtains the dressing information of main broadcaster, the adornment photos and sending messages of main broadcaster, the face value information of main broadcaster, the expression information of main broadcaster, main broadcaster
Action message, the gesture information of main broadcaster, the location message of main broadcaster.Take this, the real-time property letter of main broadcaster can be obtained in real time
Breath.
The attribute information of platform is broadcast live, the commercial attribute including platform is broadcast live specifically includes：The industry in current live platform
The displaying number of business object, the clicking rate of business object, the download time of business object, the purchase number of business object, business
Any one or any combination in classification described in object.Wherein, the business object includes：Include the spy of advertising message
Effect.For example, when business object is the special efficacy for including advertising message, the commercial attribute of platform, which is broadcast live, may include advertisement
Rate is enabled, the clicking rate of advertisement is enabled, is primarily upon advertisement classification (fast food, cosmetics, movement brand etc.) etc..
By taking the advertisement recommended in the live video in live streaming platform as an example, table 1 shows the attribute letter of live video main broadcaster
The attribute information of breath and its fan group.
Table 1
In concrete implementation mode, the essential attribute shown in table 1 is an attribute having during user property analysis
Tally set.The general attribute of one people can be determined substantially by gender, age, area, occupation, education degree.In addition
It is relatively easy to obtain, it can largely be obtained from user data (such as user's registration information).
Figure and features feature shown in table 1 be also main broadcaster attribute information in critically important one.Build is tall and big and petite each
From having different characteristics and demand.It can be each different for the attitude of many Sporting interests and weight-reducing.It is true additionally, due to having
Video flowing, the face value of main broadcaster can be calculated, face value can have strong influence in itself attitude of main broadcaster.The attribute information
Acquisition on the one hand can be obtained from the personal information page of such as user, Image Acquisition and identification technology pair on the other hand can also be used
Main broadcaster's face and dress are identified.
Purchase pattern shown in table 1 then shows the purchasing power of a people and purchase is liked, i.e. the height of the level of consumption
Type and brand of commodity that are low and liking purchase etc..For whether buying car, the information such as whether buy house, then can predict purchase
Object trend, because having a large amount of mating commodity needs to buy, and it is horizontal to show certain purchasing power.These information can profit
It is gone to collect historical record of the user on other platforms with cell-phone number, mailbox in user's registration information etc..
Behavioural characteristic shown in table 1 may indicate that the interest tendency of main broadcaster, and different interest and speciality represent behind
Different personality characters.Its active degree being broadcast live can show its influence power to bean vermicelli and live streaming spectators to a certain degree.
It is such to be characterized as that live streaming platform and other scenes are had any different part, it is distinctive attribute information under live streaming platform scene.Enliven journey
Spend the information such as the duration mainly seen live and frequency.
Psychological characteristics shown in table 1 is also specific to live streaming platform.Affective state influences the phychology of live streaming, and personality is special
Point is even more to determine hobby of main broadcaster etc..Recommendation for advertisement is important feature.This category feature relies primarily on obtaining
User fills out information and the analysis for main broadcaster's facial expression image etc. certainly.
Real-time status feature shown in table 1, the characteristics of reflecting user at that time, because advertisement is also a real time propelling movement
Behavior, for better user experience, so agreeing with for the two is also particularly significant.For example the place where during live streaming is a certain
Tourist attractions may be more suitable for recommending outdoor goods or the special goods of locality etc., and the expression of main broadcaster at that time can reflect mood.
As happiness can be more suitable for the advertisement of cheerful and light-hearted atmosphere.The influence power of main broadcaster is mainly the liveness of viewing number and spectators at that time
It determines.The big popularization for being more suitable for brand advertising of influence power.These attribute informations can mainly utilize Image Acquisition and identification skill
Art obtains.
Live streaming platform commercial attribute shown in table 1 is attribute information specific to the advertisement of live streaming platform is recommended, directly anti-
Commercial attribute of the main broadcaster in live streaming platform is reflected.For example, which advertisement enabled in live streaming platform, the number of advertisement is enabled, is opened
With the duration of advertisement, enable the information such as the rate that is clicked of advertisement, viewing number and directly reflect main broadcaster for platform advertisement is broadcast live
Brang Preference and advertisement recommendation effect.The acquisition of these data, essentially from live streaming platform operation a period of time
Afterwards, main broadcaster enables advertisement, and user watches ad data (such as initial time, end time), user clicks on ad data (as each
Click time of advertisement, number of clicks etc.).By integrating and clustering, enable rate of the main broadcaster to live streaming platform advertisement can be obtained, it is main
Pay close attention to advertisement classification etc..
It is foregoing that some attribute informations obtained from main broadcaster itself and live streaming platform are described in detail.In view of main broadcaster
Main function be exactly to attract substantial amounts of bean vermicelli to watch video, therefore, the attribute information of spectators' (such as fan group) can be from
Another side reflects the attribute of main broadcaster.Correspondingly, the attribute information of spectators may include at least one of following：Spectators' sum,
Gender accounting, age bracket accounting, spectators' hobby and accounting, any one or any combination in income range accounting, but it is unlimited
In this.When the direct broadcasting room attribute information includes the Audience attribute information, the category of each viewer end in the direct broadcasting room is obtained
Property information；The attribute information of each viewer end is counted, obtains the Audience attribute information.
Fan group feature shows the feature for the main population that main broadcaster is influenced.For example, the recommended advertisements in platform is broadcast live,
Fan group is the audient of advertisement.It is most important for the publicity of advertisement, should also covers the target group of advertisement.Bean vermicelli
The one side such as age, gender, income of group reflects the global feature of fan group, the characteristics of on the other hand also reflecting main broadcaster.
These data can be obtained from the user data of the viewer end of live streaming platform.
In addition, in order to obtain the attribute of the attribute information of live streaming platform main broadcaster and spectators corresponding with main broadcaster more quickly
Information is also handled using in the following manner.Specifically, the background server of platform is broadcast live can analyze multidigit main broadcaster in advance
Attribute information, be that every main broadcaster assigns an ID, the attribute information of the main broadcaster analyzed is represented with one-dimensional vector.So, often
One ID will correspond to an one-dimensional vector, so as to establish main broadcaster's attribute database comprising above-mentioned data.It is regarded online with viewing
Frequency is different, and since live streaming platform has the characteristics that true man are real-time, interactive, bean vermicelli is affected by the real-time behavior of main broadcaster.And
And the association attributes of main broadcaster is also dynamic change.Therefore, after main broadcaster's attribute database is established, the backstage of platform is broadcast live
Server can also carry out database according to real time status constantly safeguarding and updating.
In the step s 120, according to the direct broadcasting room attribute information, target service object is determined.
It should be noted that business object can be, but not limited to the special efficacy for including advertising message.It is being broadcast live
Between after attribute information, can be obtained from business object database (such as ad material database) on this basis and meet user
The ad material of demand and hobby is as business object to be recommended.It specifically, can be according to each direct broadcasting room attribute information and difference
Corresponding weighted value determines the target service object.
In step s 103, the target service object is shown in direct broadcasting room.
In concrete implementation mode, the terminal device of the main broadcaster to live streaming platform can be transmitted in target service object, by leading
It broadcasts therefrom selection business object to be shown, and then selected industry is also presented on the terminal device of the spectators in viewing main broadcaster
Business object.Alternatively, target service object is transmitted directly to the terminal device of the spectators of viewing main broadcaster, in the terminal of viewing main broadcaster
Equipment uses computer graphics mode to draw business object to be shown.Wherein, pin can also be sent for different spectators
To the business object of the spectators.Above two situation will be described in detail in subsequent embodiment, this will not be repeated here.
The business object that there is provided through this embodiment recommends method, by obtaining direct broadcasting room attribute information, further basis
The direct broadcasting room attribute information, determines target service object, and the target service object is shown in direct broadcasting room, so as to fulfill
It is personalized, the business object for meeting its demand is pointedly sent to terminal user, improve recommendation effect.Also,
Reduce the transmission of invalid information, save Internet resources.
Embodiment two
Fig. 2 is to show that according to embodiments of the present invention two business object recommends the flow chart of method.The business of the present embodiment
Object recommendation method can including but not limited to be moved by arbitrarily having the equipment of data sampling and processing and transfer function to perform
Terminal and PC etc..The present embodiment is described in detail as application scenarios so that platform is broadcast live below.
With reference to Fig. 2, in step S210, according to prefixed time interval, direct broadcasting room attribute information is obtained.
Prefixed time interval mentioned herein can be timeslice.By the user data of the main broadcaster of direct broadcasting room and/or set
Put image collecting device on the terminal device of main broadcaster obtain main broadcaster attribute information live streaming platform properties information and, lead to
It crosses the user data of spectators and/or the image collecting device being arranged on the terminal device of spectators obtains spectators corresponding with main broadcaster
Attribute information.
User property analysis method, can be by collecting the numbers such as social property, habits and customs, consumer behavior with analyzing user
According to the tag set for afterwards, taking out a user.Label it is usually manual as defined in some signature identifications, as the age, gender,
Region, user preference etc. finally integrate all labels of user, sketch the contours of user's portrait of the user.But this structure
The characteristics of user's portrait for building out cannot meet live streaming platform well.Specifically, first, label system is not careful enough, no
The requirement that the advertisement of live streaming platform is recommended can be met；Second is that it is difficult to quick variation when catching the main broadcaster to be broadcast live；Third, such as age, gender
Wait attributes that can there is a situation where that user arbitrarily fills in so that the user's portrait built may be inaccurate.
With it is existing each business object is directly pushed into each terminal user compared with, the present embodiment goes to obtain by user data
Take the business category of such as essential attribute, figure and features feature, purchase pattern, the attribute information of real-time status feature main broadcaster and live streaming platform
Property and the corresponding spectators of main broadcaster attribute information, wherein, such as real-time status feature, live streaming platform commercial attribute be straight
It is peculiar to broadcast platform institute, therefore can meet with agreeing with very much and the requirement that platform advertisement is recommended is broadcast live, and causes the user property got
It is more careful, comprehensive.In addition, image is carried out to main broadcaster and spectators by the image collecting device (such as camera) on terminal device
Acquisition obtains the biological information of user, is, for example, man or female, avoids the attributes such as age, gender and arbitrarily filled in there are user
Customer attribute information is caused to obtain inaccurate.Also, the image that camera gathers user in real time is adapted to when main broadcaster is broadcast live
Quick variation.
It is above-mentioned from the data being collected into (user data and from image acquisition device in concrete implementation mode
Image in the data that identify) analyze direct broadcasting room main broadcaster and following processing procedure can be used in the attribute information of audient：
(1) data cleansing
The data being collected into can pass through exceptional value (such as the age was more than 200 years old etc.) there are a certain proportion of junk data
Filtering can remove certain junk information.It is carried out for some duplicate messages (same cell-phone number registers situations such as multiple id)
Filter duplicate removal.A certain proportion of sampling Detection can be carried out simultaneously, understands data distribution rule, while removes junk data (as greatly
Amount area is arranged on the id of certain unknown island)；
(2) default value is handled
In practical applications, be commonly present fill in sufficiently complete or due to application rights concerns because of user information can not
The information of acquisition, the situation that existence information is caused to lack.It needs to carry out the setting of default value at this time to fill up information, default value one
As situation be indicated using average value, mode or particular value (representing null value).
(3) labeling of data
The data got generally cannot be directly as attribute, it is necessary to be further processed.For numeric type data such as year
Age (1~13 years old, 14~20 years old, 21~30 years old etc.), income (monthly pay is below 5000, monthly pay 10000 is with first-class) etc. carry out discrete
Change, it is main to use equivalent division or equivalent division, by classifying and clustering acquisition label.For the nonumeric number such as occupation, mood
According to showing detailed several big classifications, by cluster, scattered data be transformed into the content that attribute information included.
(4) numeralization of feature tag
As shown in embodiment one, the denumerable value of attribute information (such as being represented with one-dimensional vector) of main broadcaster.For example belong to
Property information has male, women, primary school, middle school, training, undergraduate course, master, doctor ..., it is assumed that and certain main broadcaster is women, undergraduate course,
So the corresponding one-dimensional vector of this main broadcaster is exactly (0,1,0,0,0,1,0,0 ...), that is to say, that if main broadcaster possesses certain category
Property, which is just represented with " 1 ", conversely, the attribute is just represented with " 0 ".
(5) the time attenuation of numerical value
Because data excessively remote are very littles for the contribution of user interest.How behavior to be added up to control at one section
Within time, here, sliding window method and time damped method can be used.Numerical value during Fig. 3 shows according to embodiments of the present invention two
The principle schematic diagram of time damped system.
With reference to Fig. 3, in sliding window method, a long T of window is set, institute in so far window length then will be retrodicted from current time piece
There is the intensity of performance for belonging to l to add up.And in time damped method, usual and indefinite setting window is long, but sets one
Attenuation factor, then with the feature x of accumulation to previous timeslicei tWith the intensity of performance b of current time piecei t, recurrence worked as
The feature x of preceding timeslicei t+1, the following formula of recurrence more new formula (1)：
xi t+1=α xi t+(1-α)bi tFormula (1)
Wherein, xi t+1For the feature of current time piece, xi tFor the feature of previous timeslice, α is decay factor, bi tTo be current
The intensity of performance of timeslice.
In the time damped system of above-mentioned numerical value, as long as preserving accumulation to the feature of previous timeslice and current time piece
Intensity of performance, room and time complexity is all relatively low.
In step S220, according to the direct broadcasting room attribute information of variant period and corresponding period weighted value, really
Set the goal business object.
As shown in figure 3, retrodicted from current time piece in this period grown to window, over time, each time
The weighted value of piece is being constantly increasing, the weighted value highest of current time piece, the weight of the timeslice more long from current time piece
Value is lower.This is because data excessively remote are very littles for the contribution of user interest.
It in a particular embodiment, can be first according to the attribute information of main broadcaster, the attribute information of spectators and live streaming platform
Attribute information, determine to screen the fertilizer index of business object.Here, fertilizer index may include following at least one：It is a
Property classification, intelligence and art classification, attention rate, launch the effect statistics of business object and audient's coverage, but not limited to this.With
Above-mentioned fertilizer index is illustrated exemplified by recommended advertisements in the live video of live streaming platform.
(1) individual character classification
Each main broadcaster has the individual character classification of oneself, have plenty of it is petite it is sweet, have plenty of that humour is made laughs, to have plenty of rationality steady
Weight, have plenty of it is quick-witted sharp etc..And the brand that advertiser is recommended also there is the individual character of oneself to advocate, wish similar individual character
Main broadcaster go to recommend, more convincing and influence power.Each individual character classification such as the age, face value, common expression, occupation,
Area, hobby, artistic speciality etc. feature can sketch the contours of the individual character classification of a main broadcaster in detail.Individual character class according to main broadcaster
Advertisement to be recommended is not chosen.
(2) intelligence and art classification
Each main broadcaster has an intelligence and art type of oneself, for example, singing and dancing, share experience, answer psychology is felt uncertain etc..This
The intelligence and art type of a little main broadcasters can attract have the related bean vermicelli liked to pay close attention to, for example, what an experience was enriched and had great learning
The convincingnesses such as books, the tourism route that main broadcaster recommends are stronger.Restaurant that for another example, a main broadcaster for liking sharing cuisines recommends,
Snacks, which can compare, is trusted etc..It can analyze user's by behavioural characteristic, psychological characteristics in user property etc.
Intelligence and art type, the advertisement subsequently to choose to be recommended provide foundation.
(3) attention rate
The attention rate of main broadcaster embodies the Real Time Effect power of live streaming.It is different from common Online Video website, platform is broadcast live
It is the platform of a real-time interactive.Each main broadcaster has real-time viewing number and starlight value etc..It is main such as bean vermicelli gifts
Displaying intelligence and art are broadcast, main broadcaster occurs in real time with behaviors such as audience interaction chats, such as the pass that main broadcaster is subject to during displaying intelligence and art
Note degree can be obviously improved, and the attention rate of user also can be higher, and it is obviously relatively more flat than main broadcaster to carry out advertisement recommendation effect at this time
Effect will be got well when quiet.The fluctuation situation of this attention rate can be obtained and counted at any time during live streaming.In addition, by video flowing
The Real Time Effect power size that can be broadcast live such as real-time identification main broadcaster's manual expression of emotion, the attention rate higher period is suitble to push away
Recommend the advertisement that some need special efficacy more cheerful and more light-hearted, it is necessary to generate the brand advertising of impact force, disappear product advertisement etc. soon, so as to obtain ratio
Preferable effect.
(4) the effect statistics of business object is launched
It is launched through advertisement after a while, main broadcaster can be obtained and launch the statistics of advertisement and the feedback of advertising results.It throws
Putting the effect statistics of advertisement may include enable rate of the main broadcaster for advertisement, and main broadcaster launches the frequency of advertisement, and main broadcaster launches wide
The activity of the user etc. during announcement, thus, it is possible to judge to show that enthusiasm degree and main broadcaster of the main broadcaster in advertisement dispensing are launched extensively
The effect situation of announcement, the advertisement subsequently to choose to be recommended provide foundation.
(5) audient's coverage
Audient's coverage may include the quantity of the bean vermicelli of main broadcaster, the gender of bean vermicelli, the duty at age, Regional Distribution, bean vermicelli
Industry, income dis tribution etc..The coverage of bean vermicelli reflects the main population that main broadcaster can cover.Audient according to main broadcaster covers
Scope chooses advertisement to be recommended.
Then, the industry to match with fertilizer index is chosen from pre-stored business object data storehouse based on preset rules
Business object, is determined as target service object.
Preset rules can according to promoted needed for advertiser range size, required main broadcaster, advertisement needs cover it is specific
Situations such as Crowds Distribute, pre-sets.For example, the famous brand name, the wide commodity of covering crowd such as daily use chemicals for continuation exposure are used
, it is necessary to select bean vermicelli wide coverage, the big main broadcaster of influence power is promoted product etc., it is necessary to be chosen and individual character classification and concern
Spend the business object to match.It for another example,, can be main mainly for the game crowd such as student for a trendy game
It is selected for occupation, age, is mainly directed towards the groups such as young working clan and university student and promotes, it is necessary to selection and audient
The business object that group's audient's coverage matches.
For example, 20 years old age, hobby animation, people of the face value higher than 90%, speciality sing, like selling what is sprouted
The anchorette of expression, dressing exquisiteness, individual character classification are petite sweet type, are well suited for of some Young vogue brand advertising
Property demand or some be suitble to cosmetics, apparel brand etc. of maidens.It goes to consider from another side, the spectators of such main broadcaster are main
It is male, the advertisement for recommending some movement brands, electronic product is also more suitable selection.This reason it is assumed that preset rules are
Individual character classification corresponds to the advertisement of cosmetics for the main broadcaster of petite sweet type, then can be chosen from ad material database
The ad material of cosmetics, movement brand and electronic product is as advertisement to be recommended.
In step S230, the target service object is shown in direct broadcasting room.
Target service object is sent to the terminal device of main broadcaster so that the terminal device of main broadcaster in response to main broadcaster to business
The operation of object, to show target service object.For example, the target service object for being sent to a certain main broadcaster is multiple pasters
The advertisement special efficacy of form, main broadcaster click on the advertisement special efficacy of one of paster form, and correspondingly, the terminal device of main broadcaster will be painted
Selected advertisement special efficacy is made, so as to show the advertisement special efficacy to pay close attention to the fan group of the main broadcaster.
The business object provided through this embodiment recommends method, on the basis of embodiment one, also with following technology
Effect：
On the one hand, according to user property (platform properties, main broadcaster's attribute and corresponding Audience attribute is broadcast live) to industry
Business object is screened, wherein, attribute information such as essential attribute, figure and features feature, the purchase pattern of main broadcaster are considered from many aspects
Etc. and the corresponding spectators of main broadcaster attribute information and live streaming platform properties information, can more accurately choose and meet use
The business object of family demand.It is not that blindness recommend, really as it can be seen that compared with traditional business object recommends method
Personalized recommendation is realized, improves user experience；
On the other hand, can be obtained in user data from the means that obtain of user property, can also be using as imaged
First-class image collecting device, therefore, it is possible to obtain truer, reliable user property such as gender, face value etc.；
It, can be in another aspect, be sent to the terminal device of video main broadcaster by will determine as the business object of recommendation information
Business object therein is neatly chosen by main broadcaster to be shown.Also, the business object of paster form can cause video image
It is more lively, abundant, it further attracts the user's attention, improves recommendation effect.
Optionally, before the target service object is shown in direct broadcasting room, the characteristic information of target service object is obtained,
And the corresponding spectators of target service object are adapted to out according to the attribute information of characteristic information and spectators.Then, target service is sent
Object to the spectators being adapted to out terminal device.Wherein, the characteristic information of business object may include following at least one：Affiliated row
Industry, brand and type, but not limited to this.
Business object described in previous embodiment one can be to include the special efficacy of advertising message.Special efficacy include 2D special efficacys,
3D special efficacys etc..It is to be appreciated that special efficacy is the understanding of broad sense, paster is usually the special efficacy of 2D forms.The patch in platform is broadcast live
Exemplified by the advertisement special efficacy of paper form, for advertisement in itself, it also has the feature of itself.For example, the affiliated industry such as traffic of advertisement
Class, real estate class, food and drink, network service, daily chemical product, financial service class, amusement and recreation class, IT product class etc., advertisement
For example excellent clothing storehouse of brand, General Motors, add precious, debt-credit treasured etc., the type such as humour of advertisement make laughs type, lovely type, extremely dazzle type
Deng.
As an example it is assumed that a certain fan group has 100 beans vermicelli, wherein 90 beans vermicelli are assembled with the application journey of animation class
Sequence, another fan group have 100 beans vermicelli, wherein 90 beans vermicelli are assembled with the application program of sport category, then for pacifying mostly
The fan group for having filled the application program of animation class can be carried out the advertisement recommendation of animation class commodity, for being mounted with physical culture mostly
The advertisement that the fan group of the application program of class can be carried out sports class commodity is recommended, so as to for for different fan groups
It carries out advertisement and offer foundation is provided.
After the terminal device for the spectators being adapted to out receives target service object, mesh can be drawn on its terminal device
Business object is marked, to be shown.
The business object provided through this embodiment recommends method, on the basis of embodiment one, also with following technology
Effect：Since different business objects shows the information of user different, while the information that different spectators may be of interest
Also it is different, therefore, consider the characteristic information of business object and the attribute information of audience audient, determine business object institute
Applicable spectators it is achieved thereby that carrying out business object transmission for different spectators, further improve recommendation effect.
Embodiment three
Based on identical technical concept, Fig. 4 is the knot for the business object recommendation apparatus for showing according to embodiments of the present invention three
Structure block diagram.It can be used to perform the business object as described in embodiment one and recommend method flow.
With reference to Fig. 4, which includes acquisition module 310, determining module 320 and display module 330.
Acquisition module 310, for obtaining direct broadcasting room attribute information.
Determining module 320, for according to the direct broadcasting room attribute information, determining target service object.
Display module 330, for showing the target service object in direct broadcasting room.
The business object recommendation apparatus provided through this embodiment, by obtaining direct broadcasting room attribute information, further basis
The direct broadcasting room attribute information, determines target service object, and the target service object is shown in direct broadcasting room, so as to fulfill
It is personalized, the business object for meeting its demand is pointedly sent to terminal user, improve recommendation effect.Also,
Reduce the transmission of invalid information, save Internet resources.
Example IV
Based on identical technical concept, Fig. 5 is the knot for the business object recommendation apparatus for showing according to embodiments of the present invention four
Structure block diagram.It can be used to perform the business object as described in embodiment two and recommend method flow.
With reference to Fig. 5, which includes acquisition module 410, determining module 420 and display module 430.Its
In, acquisition module 410, for obtaining direct broadcasting room attribute information；Determining module 420, for according to the direct broadcasting room attribute information,
Determine target service object；Display module 430, for showing the target service object in direct broadcasting room.
Optionally, the direct broadcasting room attribute information includes prestore attribute information, spectators of main broadcaster's real-time property information, main broadcaster and belongs to
Property information, live streaming platform properties information at least one of.
Optionally, the determining module 420, including：First determination sub-module 4201, for being believed according to each direct broadcasting room attribute
Breath and corresponding weighted value, determine the target service object.
Optionally, the acquisition module 410, including：First acquisition submodule 4101, for working as the direct broadcasting room attribute letter
When breath includes main broadcaster's real-time property information, the video data of the direct broadcasting room is obtained, and based on the video data, extraction
Main broadcaster's real-time property information.
Optionally, main broadcaster's real-time property information includes：Main broadcaster's dressing information, main broadcaster's adornment photos and sending messages, main broadcaster's face value letter
Breath, main broadcaster's expression information, main broadcaster's action message, main broadcaster's gesture information, any one in main broadcaster's location message or arbitrary group
It closes.
Optionally, the acquisition module 410, including：Second acquisition submodule 4102, for working as the direct broadcasting room attribute letter
Breath include the main broadcaster prestore attribute information when, from main broadcaster's attribute database, obtain the main broadcaster and prestore attribute information；Its
In, the main broadcaster attribute information that prestores includes：Main broadcaster gender information, main broadcaster's age information, main broadcaster's height information, main broadcaster's weight letter
It is any one in breath, main broadcaster's occupational information, main broadcaster's income information, main broadcaster's shopping information, main broadcaster's personality information, main broadcaster's preference information
Item or any combination.
Optionally, the acquisition module 410, including：3rd acquisition submodule 4103, for working as the direct broadcasting room attribute letter
Breath is when including the Audience attribute information, obtains the attribute information of each viewer end in the direct broadcasting room, and by each viewer end
Attribute information counted, obtain the Audience attribute information；Wherein, the Audience attribute information includes：Spectators' sum, property
Other accounting, age bracket accounting, spectators' hobby and accounting, any one or any combination in income range accounting.
Optionally, the live streaming platform properties information includes：The displaying number of business object, industry in current live platform
It is engaged in arbitrary in the clicking rate of object, the download time of business object, the purchase number of business object, classification described in business object
One or any combination.
Optionally, the acquisition module 410, including：4th acquisition submodule 4104；4th acquisition submodule
4104, for according to prefixed time interval, obtaining direct broadcasting room attribute information；The determining module 420, including：Second determines son
Module 4202；Second determination sub-module 4202, for the direct broadcasting room attribute information according to the variant period and corresponding
Period weighted value determines target service object.
Optionally, the business object includes：Include the special efficacy of advertising message.
It should be noted that the detail further related to for business object recommendation apparatus provided in an embodiment of the present invention is
It is described in detail in business object recommendation method provided in an embodiment of the present invention, is not repeating herein.
Embodiment five
The embodiment of the present invention additionally provides a kind of electronic equipment, such as can be mobile terminal, personal computer (PC), put down
Plate computer, server etc..Below with reference to Fig. 6, it illustrates suitable for being used for realizing the terminal device of the embodiment of the present invention or service
The structure diagram of the electronic equipment 500 of device.As shown in fig. 6, electronic equipment 500 includes one or more first processors, the
One communication device etc., one or more of first processors are for example：One or more central processing unit (CPU) 501 and/
Or one or more image processors (GPU) 513 etc., first processor can be according to being stored in read-only memory (ROM) 502
Executable instruction or performed from the storage executable instruction that is loaded into random access storage device (RAM) 503 of part 508
Various appropriate actions and processing.In the present embodiment, the first read-only memory 502 and random access storage device 503 are referred to as
One memory.First communication device includes communication component 512 and/or communication interface 509.Wherein, communication component 512 may include but
Be not limited to network interface card, the network interface card may include but be not limited to IB (Infiniband) network interface card, communication interface 509 include such as LAN card,
The communication interface of the network interface card of modem etc., communication interface 509 perform mailing address via the network of such as internet
Reason.
First processor can communicate to perform executable finger with read-only memory 502 and/or random access storage device 503
Order, is connected with communication component 512 by the first communication bus 504 and communicated through communication component 512 with other target devices, from
And complete business object any one of provided in an embodiment of the present invention and recommend the corresponding operation of method, for example, obtaining direct broadcasting room attribute
Information；According to the direct broadcasting room attribute information, target service object is determined；The target service object is shown in direct broadcasting room.
In addition, in RAM 503, various programs and data needed for device operation can be also stored with.CPU501 or
GPU513, ROM502 and RAM503 are connected with each other by the first communication bus 504.In the case where there is RAM503, ROM502
For optional module.RAM503 stores executable instruction or executable instruction, executable instruction is operationally write into ROM502
First processor is made to perform the corresponding operation of above-mentioned communication means.Input/output (I/O) interface 505 is also connected to the first communication
Bus 504.Communication component 512 can be integrally disposed, may be set to be with multiple submodule (such as multiple IB network interface cards), and
It is chained in communication bus.
I/O interfaces 505 are connected to lower component：Importation 506 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 507 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage part 508 including hard disk etc.；
And the communication interface 509 of the network interface card including LAN card, modem etc..Driver 510 is also according to needing to connect
It is connected to I/O interfaces 505.Detachable media 511, such as disk, CD, magneto-optic disk, semiconductor memory etc. are pacified as needed
On driver 510, in order to which the computer program read from it is mounted into storage part 508 as needed.
Need what is illustrated, framework as shown in Figure 6 is only a kind of optional realization method, can root during concrete practice
The component count amount and type of above-mentioned Fig. 6 are made choice, deleted, increased or replaced according to actual needs；It is set in difference in functionality component
Put, can also be used it is separately positioned or integrally disposed and other implementations, such as GPU and CPU separate setting or can be by GPU collection
Into on CPU, communication device separates setting, can also be integrally disposed on CPU or GPU, etc..These interchangeable embodiment party
Formula each falls within protection scope of the present invention.
Particularly, according to embodiments of the present invention, it is soft to may be implemented as computer for the process above with reference to flow chart description
Part program.For example, the embodiment of the present invention includes a kind of computer program product, including being tangibly embodied in machine readable media
On computer program, computer program included for the program code of the method shown in execution flow chart, and program code can wrap
The corresponding instruction of corresponding execution method and step provided in an embodiment of the present invention is included, for example, obtaining direct broadcasting room attribute information；According to institute
Direct broadcasting room attribute information is stated, determines target service object；The target service object is shown in direct broadcasting room.In such implementation
In example, which can be downloaded and installed from network by communication device and/or from 511 quilt of detachable media
Installation.When the computer program is performed by first processor, the above-mentioned function of being limited in the method for the embodiment of the present invention is performed.
Methods and apparatus of the present invention, equipment may be achieved in many ways.For example, software, hardware, firmware can be passed through
Or any combinations of software, hardware, firmware realize the method and apparatus of the embodiment of the present invention, equipment.For the step of method
Merely to illustrate, the step of method of the embodiment of the present invention, is not limited to described in detail above suitable for rapid said sequence
Sequence, unless specifically stated otherwise.In addition, in some embodiments, the present invention can be also embodied as being recorded in record Jie
Program in matter, these programs include being used to implement machine readable instructions according to the method for the embodiment of the present invention.Thus, this hair
The recording medium of program of the bright also covering storage for execution according to the method for the embodiment of the present invention.
The description of the embodiment of the present invention in order to example and description for the sake of and provide, and be not exhaustively or will
The present invention is limited to disclosed form, and many modifications and variations are obvious for the ordinary skill in the art.Choosing
It is to more preferably illustrate the principle of the present invention and practical application to select and describe embodiment, and makes those of ordinary skill in the art
It will be appreciated that the present invention is so as to designing the various embodiments with various modifications suitable for special-purpose.
Claims (10)
1. a kind of business object recommends method, which is characterized in that the described method includes：
Obtain direct broadcasting room attribute information；
According to the direct broadcasting room attribute information, target service object is determined；
The target service object is shown in direct broadcasting room.
2. according to the method described in claim 1, it is characterized in that, the direct broadcasting room attribute information is believed including main broadcaster's real-time property
Breath, main broadcaster prestore attribute information, Audience attribute information, live streaming platform properties information at least one of.
3. according to the method described in claim 2, it is characterized in that, described according to the direct broadcasting room attribute information, target is determined
Business object, including：
According to each direct broadcasting room attribute information and corresponding weighted value, the target service object is determined.
4. according to the method in claim 2 or 3, which is characterized in that when the direct broadcasting room attribute information includes the main broadcaster
During real-time property information, the acquisition direct broadcasting room attribute information, including：
Obtain the video data of the direct broadcasting room；
Based on the video data, main broadcaster's real-time property information is extracted.
5. according to claim 2-4 any one of them methods, which is characterized in that main broadcaster's real-time property information includes：It is main
Broadcast dressing information, main broadcaster's adornment photos and sending messages, main broadcaster's face value information, main broadcaster's expression information, main broadcaster's action message, main broadcaster's gesture information,
Any one or any combination in main broadcaster's location message.
6. according to the method in claim 2 or 3, which is characterized in that when the direct broadcasting room attribute information includes the main broadcaster
Prestore attribute information when, it is described acquisition direct broadcasting room attribute information, including：
From main broadcaster's attribute database, obtain the main broadcaster and prestore attribute information；
Wherein, the main broadcaster attribute information that prestores includes：Main broadcaster gender information, main broadcaster's age information, main broadcaster's height information, main broadcaster
Weight information, main broadcaster's occupational information, main broadcaster are taken in information, main broadcaster's shopping information, main broadcaster's personality information, main broadcaster's preference information
Any one or any combination.
7. according to the method in claim 2 or 3, which is characterized in that when the direct broadcasting room attribute information includes the spectators
During attribute information, the acquisition direct broadcasting room attribute information, including：
Obtain the attribute information of each viewer end in the direct broadcasting room；
The attribute information of each viewer end is counted, obtains the Audience attribute information；
Wherein, the Audience attribute information includes：Spectators' sum, gender accounting, age bracket accounting, spectators' hobby and accounting, receipts
Enter any one or any combination in scope accounting.
8. according to the method in claim 2 or 3, which is characterized in that the live streaming platform properties information includes：Current straight
Broadcast the purchase of the displaying number, the clicking rate of business object, the download time of business object, business object of business object in platform
Any one or any combination in classification described in number, business object.
9. a kind of business object recommendation apparatus, which is characterized in that described device includes：
Acquisition module, for obtaining direct broadcasting room attribute information；
Determining module, for according to the direct broadcasting room attribute information, determining target service object；
Display module, for showing the target service object in direct broadcasting room.
10. a kind of electronic equipment, including：First processor, first memory, the first communication device and the first communication bus, institute
First processor, the first memory and first communication device is stated to complete each other by first communication bus
Communication；
For the first memory for storing an at least executable instruction, the executable instruction performs the first processor
As claim 1-8 any one of them business object recommends the corresponding operation of method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710236158.2A CN108073671A (en) | 2017-04-12 | 2017-04-12 | Business object recommends method, apparatus and electronic equipment |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710236158.2A CN108073671A (en) | 2017-04-12 | 2017-04-12 | Business object recommends method, apparatus and electronic equipment |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN108073671A true CN108073671A (en) | 2018-05-25 |
Family
ID=62159080
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710236158.2A Pending CN108073671A (en) | 2017-04-12 | 2017-04-12 | Business object recommends method, apparatus and electronic equipment |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN108073671A (en) |
Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108900924A (en) * | 2018-07-20 | 2018-11-27 | 广州华多网络科技有限公司 | The method and apparatus of commending friends in direct broadcasting room |
| CN108900923A (en) * | 2018-07-20 | 2018-11-27 | 广州华多网络科技有限公司 | Recommend the method and apparatus of live streaming template |
| CN110099283A (en) * | 2019-05-09 | 2019-08-06 | 广州虎牙信息科技有限公司 | Information-pushing method, device, equipment and storage medium |
| CN110996116A (en) * | 2019-12-18 | 2020-04-10 | 广州市百果园信息技术有限公司 | Anchor information pushing method and device, computer equipment and storage medium |
| CN111177062A (en) * | 2019-12-02 | 2020-05-19 | 上海连尚网络科技有限公司 | Method and equipment for providing reading presentation information |
| CN111258435A (en) * | 2020-01-15 | 2020-06-09 | 北京达佳互联信息技术有限公司 | Multimedia resource commenting method and device, electronic equipment and storage medium |
| CN111314716A (en) * | 2018-12-11 | 2020-06-19 | 阿里巴巴集团控股有限公司 | Live broadcast processing method, device and system and real-time data processing method |
| CN111314719A (en) * | 2020-01-22 | 2020-06-19 | 北京达佳互联信息技术有限公司 | Live broadcast auxiliary method and device, electronic equipment and storage medium |
| CN111695015A (en) * | 2020-06-04 | 2020-09-22 | 重庆锐云科技有限公司 | Customer behavior analysis method and device, computer equipment and storage medium |
| CN111861572A (en) * | 2020-07-24 | 2020-10-30 | 咪咕文化科技有限公司 | Advertisement putting method and device, electronic equipment and computer readable storage medium |
| CN111866527A (en) * | 2019-12-26 | 2020-10-30 | 于志国 | Resource distribution system based on attitude detection |
| CN112100558A (en) * | 2020-09-02 | 2020-12-18 | 北京字节跳动网络技术有限公司 | Method, device, equipment and storage medium for object recommendation |
| TWI715151B (en) * | 2019-08-14 | 2021-01-01 | 華南商業銀行股份有限公司 | Product promotion device based on image recognition and method thererof |
| CN113194327A (en) * | 2021-04-28 | 2021-07-30 | 杭州米络星科技(集团)有限公司 | Method for pushing linkage information, terminal equipment and server |
| TWI745089B (en) * | 2019-08-14 | 2021-11-01 | 華南商業銀行股份有限公司 | Product promotion device based on image of accessory and method thererof |
| CN113949890A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN113949941A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN114697689A (en) * | 2020-12-29 | 2022-07-01 | 阿里巴巴集团控股有限公司 | Data processing method and device, electronic equipment and storage medium |
| CN117314591A (en) * | 2023-11-29 | 2023-12-29 | 武汉商学院 | Matching recommendation method for live agricultural product sales anchor |
| CN118485750A (en) * | 2024-07-16 | 2024-08-13 | 山东漫动信息科技有限公司 | Method and system for sharing content resources of text animation |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101026802A (en) * | 2007-03-16 | 2007-08-29 | 华为技术有限公司 | Information push method and device |
| CN104661055A (en) * | 2013-11-21 | 2015-05-27 | 中兴通讯股份有限公司 | Business recommendation method and device |
| WO2015105436A1 (en) * | 2014-01-13 | 2015-07-16 | Spb Tv Ag | A method and a system for targeted video stream insertion |
| CN106331779A (en) * | 2016-08-22 | 2017-01-11 | 暴风集团股份有限公司 | Method and system for pushing anchor based on user preferences during video playing process |
| CN106375792A (en) * | 2016-10-13 | 2017-02-01 | 北京奇虎科技有限公司 | Service object pushing and displaying method, server, terminals and system |
-
2017
- 2017-04-12 CN CN201710236158.2A patent/CN108073671A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101026802A (en) * | 2007-03-16 | 2007-08-29 | 华为技术有限公司 | Information push method and device |
| CN104661055A (en) * | 2013-11-21 | 2015-05-27 | 中兴通讯股份有限公司 | Business recommendation method and device |
| WO2015105436A1 (en) * | 2014-01-13 | 2015-07-16 | Spb Tv Ag | A method and a system for targeted video stream insertion |
| CN106331779A (en) * | 2016-08-22 | 2017-01-11 | 暴风集团股份有限公司 | Method and system for pushing anchor based on user preferences during video playing process |
| CN106375792A (en) * | 2016-10-13 | 2017-02-01 | 北京奇虎科技有限公司 | Service object pushing and displaying method, server, terminals and system |
Cited By (29)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108900923A (en) * | 2018-07-20 | 2018-11-27 | 广州华多网络科技有限公司 | Recommend the method and apparatus of live streaming template |
| CN108900924B (en) * | 2018-07-20 | 2021-03-09 | 广州方硅信息技术有限公司 | Method and device for recommending friends in live broadcast room |
| CN108900923B (en) * | 2018-07-20 | 2021-03-09 | 广州方硅信息技术有限公司 | Method and device for recommending live broadcast template |
| CN108900924A (en) * | 2018-07-20 | 2018-11-27 | 广州华多网络科技有限公司 | The method and apparatus of commending friends in direct broadcasting room |
| CN111314716A (en) * | 2018-12-11 | 2020-06-19 | 阿里巴巴集团控股有限公司 | Live broadcast processing method, device and system and real-time data processing method |
| CN111314716B (en) * | 2018-12-11 | 2022-06-03 | 阿里巴巴集团控股有限公司 | Live broadcast processing method, device and system and real-time data processing method |
| CN110099283A (en) * | 2019-05-09 | 2019-08-06 | 广州虎牙信息科技有限公司 | Information-pushing method, device, equipment and storage medium |
| TWI745089B (en) * | 2019-08-14 | 2021-11-01 | 華南商業銀行股份有限公司 | Product promotion device based on image of accessory and method thererof |
| TWI715151B (en) * | 2019-08-14 | 2021-01-01 | 華南商業銀行股份有限公司 | Product promotion device based on image recognition and method thererof |
| CN111177062B (en) * | 2019-12-02 | 2024-04-05 | 上海连尚网络科技有限公司 | Method and device for providing reading presentation information |
| CN111177062A (en) * | 2019-12-02 | 2020-05-19 | 上海连尚网络科技有限公司 | Method and equipment for providing reading presentation information |
| CN110996116A (en) * | 2019-12-18 | 2020-04-10 | 广州市百果园信息技术有限公司 | Anchor information pushing method and device, computer equipment and storage medium |
| CN111866527A (en) * | 2019-12-26 | 2020-10-30 | 于志国 | Resource distribution system based on attitude detection |
| CN111258435B (en) * | 2020-01-15 | 2024-05-07 | 北京达佳互联信息技术有限公司 | Comment method and device for multimedia resources, electronic equipment and storage medium |
| CN111258435A (en) * | 2020-01-15 | 2020-06-09 | 北京达佳互联信息技术有限公司 | Multimedia resource commenting method and device, electronic equipment and storage medium |
| CN111314719A (en) * | 2020-01-22 | 2020-06-19 | 北京达佳互联信息技术有限公司 | Live broadcast auxiliary method and device, electronic equipment and storage medium |
| CN111695015A (en) * | 2020-06-04 | 2020-09-22 | 重庆锐云科技有限公司 | Customer behavior analysis method and device, computer equipment and storage medium |
| CN111861572A (en) * | 2020-07-24 | 2020-10-30 | 咪咕文化科技有限公司 | Advertisement putting method and device, electronic equipment and computer readable storage medium |
| CN111861572B (en) * | 2020-07-24 | 2024-04-12 | 咪咕文化科技有限公司 | Advertisement putting method and device, electronic equipment and computer readable storage medium |
| CN112100558A (en) * | 2020-09-02 | 2020-12-18 | 北京字节跳动网络技术有限公司 | Method, device, equipment and storage medium for object recommendation |
| CN114697689A (en) * | 2020-12-29 | 2022-07-01 | 阿里巴巴集团控股有限公司 | Data processing method and device, electronic equipment and storage medium |
| CN113194327A (en) * | 2021-04-28 | 2021-07-30 | 杭州米络星科技(集团)有限公司 | Method for pushing linkage information, terminal equipment and server |
| WO2023050730A1 (en) * | 2021-09-28 | 2023-04-06 | 北京达佳互联信息技术有限公司 | Object delivery processing method and apparatus |
| CN113949890B (en) * | 2021-09-28 | 2023-09-29 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN113949941A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN113949890A (en) * | 2021-09-28 | 2022-01-18 | 北京达佳互联信息技术有限公司 | Object delivery processing method and device, electronic equipment and storage medium |
| CN117314591A (en) * | 2023-11-29 | 2023-12-29 | 武汉商学院 | Matching recommendation method for live agricultural product sales anchor |
| CN117314591B (en) * | 2023-11-29 | 2024-02-20 | 武汉商学院 | Matching recommendation method for live agricultural product sales anchor |
| CN118485750A (en) * | 2024-07-16 | 2024-08-13 | 山东漫动信息科技有限公司 | Method and system for sharing content resources of text animation |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN108073671A (en) | Business object recommends method, apparatus and electronic equipment | |
| Yu et al. | Impact of viewer engagement on gift-giving in live video streaming | |
| KR101896668B1 (en) | Peopluence posting advertisement service system and method thereof | |
| Aslam et al. | Digital advertising around paid spaces, E-advertising industry’s revenue engine: A review and research agenda | |
| CN108076353A (en) | Business object recommends method, apparatus, storage medium and electronic equipment | |
| CN103295148B (en) | The method and apparatus generating and realizing data model | |
| CN108694602A (en) | Promotional literature generation method and device | |
| CN108460632A (en) | Consumer drives ad system | |
| Yew et al. | Social network influencers’ engagement rate algorithm using instagram data | |
| CN108076387A (en) | Business object method for pushing and device, electronic equipment | |
| Liao et al. | Data mining analytics investigate Facebook Live stream users’ behaviors and business models: The evidence from Thailand | |
| Pantano et al. | Shopping centers revisited: the interplay between consumers’ spontaneous online communications and retail planning | |
| Nassis et al. | The effect of fans’ attitudes on sponsorship outcomes: Evidence from an exploratory study in Greece | |
| Zhao et al. | Can users embed their user experience in user-generated images? Evidence from JD. com | |
| Kunigita et al. | Solicited PWYW donations on social live streaming services through reciprocal actions between streamers and viewers | |
| WO2016125166A1 (en) | Systems and methods for analyzing video and making recommendations | |
| CN108074127A (en) | Data analysing method, device and the electronic equipment of business object | |
| Szymanski | Marketing activities of local food producers in e-commerce | |
| Türk | Factors affecting online shopping decision: customers in Turkey | |
| Kapnia | The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel | |
| Herrmann et al. | Why the Experiential View Is Vital To Marketing Communications Research Now: An Enhanced Framework for Examining the Effects of Contemporary Marketing | |
| Vij | Psychographic segmentation based on belief factors underlying attitude toward advertising in general | |
| KR102377736B1 (en) | Method and apparatus for providing a big data-based consumer participation online shopping platform | |
| Mattesi | Social-Media as platform for Football Clubs to increase revenues and enhance Brand value. | |
| Tshikovhi et al. | Children’s consumer behaviour in developing countries in the twenty-first century |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20180525 |
|
| RJ01 | Rejection of invention patent application after publication |