WO2023050730A1

WO2023050730A1 - Object delivery processing method and apparatus

Info

Publication number: WO2023050730A1
Application number: PCT/CN2022/081018
Authority: WO
Inventors: 欧阳楚仪; 陈凯杰
Original assignee: 北京达佳互联信息技术有限公司
Priority date: 2021-09-28
Filing date: 2022-03-15
Publication date: 2023-04-06
Also published as: CN113949941A

Abstract

The present disclosure relates to the technical field of the Internet. Disclosed are an object delivery processing method and apparatus, and an electronic device and a storage medium. The object delivery processing method comprises: during a live streaming process, acquiring delivery measurement data, which corresponds to a target live streaming room; if the delivery measurement data matches a preset delivery condition corresponding to an associated service party, displaying and prompting, on a live streaming page of a target live streamer account corresponding to the target live streaming room, a target live streamer which corresponds to the target live streaming room, and during the remaining live streaming process of the target live streaming room, taking a delivery object of the associated service party to be a delivery object of the target live streaming room, so as to obtain information relating to a live streaming stream delivery reward, within a preset time period, which is given by the associated service party; and in response to a delivery confirmation instruction, during the process of delivering a live streaming information stream of the target live streaming room within the preset time period, displaying, on the live streaming page, the delivery information relating to the delivery object of the associated service party.

Description

Object delivery processing method and device

Cross References to Related Applications

This application is based on a Chinese patent application with application number 202111146033.3 and a filing date of September 28, 2021, and claims the priority of this Chinese patent application. The entire content of this Chinese patent application is hereby incorporated by reference into this application.

technical field

The present disclosure relates to the technical field of the Internet, and in particular to an object delivery processing method, device, electronic equipment, and storage medium.

Background technique

With the development of the Internet and live broadcast technology, information promotion based on live broadcast has become a new form of information dissemination. Among them, in the process of promoting objects such as commodities, novels, and applications, it is often necessary to put corresponding object promotion information into the live broadcast room.

Contents of the invention

The present disclosure provides an object delivery processing method, device, electronic equipment and storage medium.

According to the first aspect of the embodiments of the present disclosure, there is provided an object placement processing method, including:

Obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast in the target live broadcast room;

When the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, display preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room, The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room, and during the remaining live broadcast process of the target live broadcast room, the delivery object of the associated business party is used as the delivery object of the target live broadcast room object, to obtain the live streaming delivery reward within the preset time period presented by the associated business party;

In response to the delivery confirmation instruction triggered based on the preset delivery prompt information, within the preset time period, during the delivery process of the live broadcast information flow in the target live broadcast room, the delivery object of the associated business party Delivery information is displayed on the live broadcast page.

In some embodiments, displaying the delivery information of the delivery object of the associated business party on the live broadcast page within the preset time period includes:

Displaying the delivery information of the first delivery object on the live broadcast page within the preset time period;

Wherein, the first delivery object is at least one preset delivery object of the affiliated business party, and the at least one preset delivery object is a delivery object associated with a preset item among delivery objects of the affiliated business party.

In some embodiments, the method also includes:

In response to the object control instruction for the target live broadcast room, display the delivery objects of the associated business party;

updating the delivery information of the first delivery object displayed on the live broadcast page to the delivery information of the second delivery object in response to an object update instruction triggered for the second delivery object among the delivery objects of the associated business party .

In some embodiments, the method also includes:

Responding to the first object placement instruction for the target live broadcast room, carry out project participation identification for the target live broadcast room, and obtain a recognition result;

In the case where the identification result indicates that the target live broadcast room participates in a preset project, at least one pre-selected delivery object is displayed on the live broadcast page, and the at least one pre-selected delivery object is at least one preset from the associated business party. The delivery object of the target live broadcast room selected among the delivery objects; the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;

In response to the first object confirmation instruction triggered based on any pre-selected delivery object, the delivery information of the third delivery object is displayed on the live broadcast page, and the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.

In some embodiments, the method also includes:

When the identification result indicates that the target live broadcast room does not participate in the preset project, display the participation operation information corresponding to the preset project on the target delivery control page corresponding to the target live broadcast room;

Responding to the first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery control page;

In response to a first selection instruction triggered by any business party, the at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, and the associated business party corresponds to the first selection instruction business side;

In response to a second object confirmation instruction triggered based on any preset delivery object, the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.

In some embodiments, the method also includes:

In response to an associated service update instruction triggered by any service party, the associated service party of the target live broadcast room is updated based on the service party corresponding to the associated service update instruction.

In some embodiments, the object delivery management and control page corresponding to the target live broadcast room, displaying the participation operation information corresponding to the preset item includes:

On the target delivery management and control page corresponding to the target live broadcast room, display the participation operation information of the preset item in at least one delivery mode, and the at least one delivery mode includes the first delivery mode;

In response to the first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page includes:

In response to the first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode, the step of displaying at least one business party on the object delivery management and control page is performed.

In some embodiments, when the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, the live broadcast page of the target anchor account corresponding to the target live broadcast room The default delivery prompt information displayed in the display includes:

When the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode, display on the live broadcast page The preset delivery prompt information.

In some embodiments, during the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes:

Responding to the start-broadcasting instruction for the target live broadcast room, acquiring anchor attribute information of the target anchor account;

The anchor attribute information is used as the delivery measurement data.

In some embodiments, the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the method further includes:

Sending a first delivery analysis request to the business management and control platform, the first delivery analysis request including the attribute information of the anchor;

The first delivery analysis result sent by the service management and control platform is received, and the first delivery analysis result represents a matching result between the live broadcast attribute information and the object attribute information.

During the live broadcast process of the target live broadcast room, the real-time delivery parameters generated during the delivery process of the current delivery object are obtained, and the current delivery object is the target live broadcast room selected in advance from the delivery objects of the associated business party delivery target;

Acquiring anchor attribute information of the target anchor account;

The real-time delivery parameters and the anchor attribute information are used as the delivery measurement data.

In some embodiments, the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the method further includes:

Sending a second delivery analysis request to the business management and control platform, the second delivery analysis request including the anchor attribute information and the real-time delivery parameters;

receiving the second delivery analysis result sent by the business management and control platform, the second delivery analysis result representing the matching result between the live broadcast attribute information and the object attribute information, and the preset delivery parameters and the real-time delivery Matching results between parameters.

In some embodiments, the method also includes:

In response to the second object delivery instruction triggered based on the object delivery operation information in the target live broadcast room's launch page, display the participation operation information corresponding to the preset item on the object delivery management and control page corresponding to the target live broadcast room;

Responding to the second participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery control page;

In response to a second selection instruction triggered by any business party, at least one preset delivery object of the associated business party is displayed on the object placement management and control page, and the associated business party is the business corresponding to the second selection instruction party, the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;

In response to the third object confirmation instruction triggered for the preset delivery object in the at least one preset delivery object, the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.

According to the second aspect of the embodiments of the present disclosure, there is provided an object delivery processing device, including:

The delivery measurement data acquisition module is configured to obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast of the target live broadcast room;

The preset delivery prompt information display module is configured to, when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, display the target anchor account corresponding to the target live broadcast room The preset delivery prompt information is displayed on the live broadcast page of the target live broadcast room, and the preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room. During the remaining live broadcast process of the target live broadcast room, the associated business party as the delivery object of the target live broadcast room, so as to obtain the live streaming delivery reward within the preset time period presented by the associated business party;

The delivery processing module is configured to respond to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live information stream of the target live broadcast room within the preset time period, the The delivery information of the delivery object of the affiliated business party is displayed on the live broadcast page.

In some embodiments, the delivery processing module is further configured to display the delivery information of the first delivery object on the live broadcast page within the preset time period;

In some embodiments, the device also includes:

The delivery object display module is configured to display the delivery objects of the associated business party in response to the object control instruction for the target live broadcast room;

The delivery information update module is configured to update the delivery information of the first delivery object displayed on the live broadcast page to all The delivery information of the second delivery object.

In some embodiments, the device also includes:

The project participation identification module is configured to respond to the first object placement instruction for the target live broadcast room, to identify the project participation of the target live broadcast room, and obtain the identification result;

The pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the recognition result indicates that the target live room participates in the preset project, and the at least one pre-selected delivery object is from the The delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party ;

The delivery information display module is configured to display delivery information of a third delivery object on the live broadcast page in response to a first object confirmation instruction triggered based on any pre-selected delivery object, and the third delivery object is the first object Confirm the pre-selected delivery object corresponding to the instruction.

In some embodiments, the device also includes:

The first participation operation information display module is configured to display the preset item on the object placement management and control page corresponding to the target live room when the identification result indicates that the target live room does not participate in the preset project. Set up the participation operation information corresponding to the project;

The first business party selection information display module is configured to display at least one business party on the object delivery management and control page in response to the first participation confirmation instruction triggered by the participation operation information;

The first preset delivery object display module is configured to display the at least one preset delivery object of the associated business party on the object delivery management and control page in response to a first selection instruction triggered by any business party, The associated business party is the business party corresponding to the first selection instruction;

The first delivery object determination module is configured to respond to the second object confirmation instruction triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room .

In some embodiments, the device also includes:

The associated business party update module is configured to update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction in response to an associated business update instruction triggered by any business party.

In some embodiments, the first participation operation information display module includes:

The participation operation information display unit is configured to display the participation operation information of the preset item in at least one delivery mode on the object delivery management and control page corresponding to the target live broadcast room, and the at least one delivery mode includes the first delivery mode;

The business party selection information display module is further configured to execute the displaying of at least one business party on the object delivery control page in response to the first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode. step.

In some embodiments, the preset delivery prompt information display module is further configured to match the preset delivery conditions corresponding to the associated business parties of the target live broadcast room when the delivery measurement data matches and the target live broadcast room corresponds to When the delivery mode of is the first delivery mode, the preset delivery prompt information is displayed on the live broadcast page.

In some embodiments, the delivery measurement data acquisition module includes:

The first anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account in response to the start broadcast instruction for the target live broadcast room;

The first delivery measurement data determining unit is configured to use the anchor attribute information as the delivery measurement data.

In some embodiments, the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the device further includes:

The first delivery analysis request sending module is configured to send a first delivery analysis request to the business management and control platform, and the first delivery analysis request includes the attribute information of the anchor;

The first delivery analysis result receiving module is configured to receive the first delivery analysis result sent by the service management and control platform, the first delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information.

In some embodiments, the delivery measurement data acquisition module includes:

The real-time delivery parameter acquisition unit is configured to acquire the real-time delivery parameters generated during the delivery process of the current delivery object during the live broadcast of the target live broadcast room, and the current delivery object is obtained from the delivery objects of the associated business party in advance The selected delivery objects of the target live broadcast room;

The second anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account;

The second delivery measurement data determining unit is configured to use the real-time delivery parameters and the anchor attribute information as the delivery measurement data.

In some embodiments, the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the device further includes:

The second delivery analysis request sending module is configured to send a second delivery analysis request to the business management and control platform, and the second delivery analysis request includes the anchor attribute information and the real-time delivery parameters;

The second delivery analysis result receiving module is configured to receive the second delivery analysis result sent by the business management and control platform, the second delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information, and A matching result between the preset delivery parameters and the real-time delivery parameters.

In some embodiments, the device also includes:

The second participation operation information display module is configured to, in response to the second object delivery instruction triggered based on the object delivery operation information in the start page of the target live broadcast room, display the object delivery control page corresponding to the target live broadcast room. Participation operation information corresponding to the preset items mentioned above;

The second object delivery management and control page module is configured to display at least one business party on the object delivery management and control page in response to the second participation confirmation instruction triggered by the participation operation information;

The second preset delivery object display module is configured to display at least one preset delivery object of the associated business party on the object delivery management and control page in response to a second selection instruction triggered by any business party. The business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is the delivery object associated with the preset item among the delivery objects of the associated business party;

The third delivery object determination module is configured to, in response to the third object confirmation instruction triggered for the preset delivery object in the at least one preset delivery object, use the preset delivery object corresponding to the third object confirmation instruction as the preset delivery object Describe the delivery objects of the target live broadcast room.

According to a third aspect of an embodiment of the present disclosure, there is provided an electronic device, including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement A method as described in any one of the above first aspects.

According to the fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium. When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the first method of the embodiments of the present disclosure. Aspects of any of the described methods.

According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions, which when run on a computer, causes the computer to execute any one of the methods described in the first aspect of the embodiments of the present disclosure.

During the live broadcast, when the delivery measurement data corresponding to the target live broadcast room matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, the target anchor will be prompted, and by The delivery object of the affiliated business party is the delivery object of the target live broadcast room, and can obtain the live stream delivery reward within the preset time period presented by the affiliated business party; and live broadcast within the preset time period after the delivery confirmation instruction is triggered At the same time as the delivery of the information flow, displaying the delivery information of the delivery objects of the associated business party on the live broadcast page can effectively improve the stability of the number of viewers in the live broadcast room, and better improve the conversion rate and target delivery effect; in addition, during the gift live broadcast Before streaming rewards, combined with the matching between the delivery measurement data and the corresponding preset delivery conditions of the associated business party, the effect of subsequent object delivery can be measured in advance to reduce invalid object delivery, thereby reducing system resource consumption and improving system performance.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the present disclosure.

Description of drawings

The accompanying drawings here are incorporated into the specification and constitute a part of the specification, show embodiments consistent with the disclosure, and are used together with the description to explain the principle of the disclosure, and do not constitute an improper limitation of the disclosure.

Fig. 1 is a schematic diagram of an application system shown according to an exemplary embodiment;

Fig. 2 is a flow chart of a method for processing object delivery according to an exemplary embodiment;

Fig. 3 is a schematic diagram of a live broadcast page showing preset delivery prompt information according to an exemplary embodiment;

Fig. 4 is a schematic diagram of object placement during a live broadcast according to an exemplary embodiment;

Fig. 5 is a schematic diagram of participating in a preset item in the first delivery mode according to an exemplary embodiment;

Fig. 6 is a schematic page diagram of an object delivery process according to an exemplary embodiment;

Fig. 7 is a block diagram of an object delivery processing device according to an exemplary embodiment;

Fig. 8 is a block diagram showing an electronic device for object delivery processing according to an exemplary embodiment.

Detailed ways

In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples do not represent all implementations consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.

It should be noted that the user information (including but not limited to user equipment information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in this disclosure are authorized by the user. Or information and data fully authorized by the parties.

In related technologies, when delivering objects in the live broadcast room, the business party needs to create the delivery information of the delivery objects in the platform in advance, and set the corresponding delivery rewards; then, the anchor can combine the delivery information of the delivery objects and the delivery rewards to choose The delivery objects in the live broadcast room, and promote the delivery objects during the live broadcast. However, in the above-mentioned related technologies, the delivery effect is not measured in the object delivery scheme, and the number of viewers in the live broadcast room is also unstable, resulting in poor object delivery effect and low conversion rate, and invalid information delivery also causes a waste of delivery system resources and a system failure. Reduced performance.

Please refer to FIG. 1 . FIG. 1 is a schematic diagram of an application system according to an exemplary embodiment. As shown in FIG. 1 , the application system may include an object delivery platform 100 and a service management and control platform 200 . In some embodiments, the object delivery platform 100 may include a first terminal 101 , a second terminal 102 and a first server 103 ; the service management and control platform 200 may include a third terminal 201 and a second server 202 .

In some embodiments, the object delivery platform 100 may be used for object delivery. In some embodiments, the first terminal 101 may be a terminal corresponding to the anchor (that is, the anchor end), and may be used to publish multimedia resources such as live information streams. The second terminal 200 may be a terminal corresponding to the service party in the object delivery platform, and may be used to create delivery information of the delivery object. The first server 103 may be a background server in the object delivery platform 100, and the first server 103 may perform object delivery processing for the first terminal 101 and the second terminal 102, and provide background support.

In some embodiments, the service management and control platform 200 can be used to control the delivery of delivery objects of the business party. In some embodiments, the third terminal 201 can be the terminal corresponding to the business party in the business management and control platform, and the business party can set the delivery settings for the delivery objects participating in the preset project based on the third terminal; the second server 202 can be used for The third terminal performs delivery setting to provide background support, and provides delivery setting information of delivery objects participating in the preset project to the object delivery platform 100 .

In some embodiments, the delivery management and control service and the object delivery service can be integrated on the same platform. In some embodiments, the object delivery platform 100 and the service management and control platform 200 can be the same platform, and the second terminal 102 and the third terminal 201 can be are the same terminal, in some embodiments, the first server 103 and the second server 201 may be the same server.

In some embodiments, the aforementioned terminals may include, but are not limited to, smartphones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, augmented reality (augmented reality, AR)/virtual reality (virtual reality, VR) devices, Electronic devices such as smart wearable devices may also be software running on the above-mentioned electronic devices, such as application programs. In some embodiments, the operating system running on the electronic device may include but not limited to Android system, IOS system, linux, windows and so on.

In some embodiments, the above-mentioned server can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, and can also provide cloud services, cloud databases, cloud computing, cloud functions, cloud storage, Cloud servers for basic cloud computing services such as network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network, content distribution network), and big data and artificial intelligence platforms.

In addition, it should be noted that what is shown in FIG. 1 is only an application environment provided by the present disclosure, and may also include other application environments in actual applications, for example, the object delivery platform 100 may also include a viewer terminal and the like.

In the embodiment of this specification, the first terminal 101, the second terminal 102, the first server 103, the third terminal 201 and the second server 203 may be connected directly or indirectly through wired or wireless communication.

Fig. 2 is a flow chart of an object delivery processing method according to an exemplary embodiment. As shown in Fig. 2, the object delivery processing method is used for the first terminal, including the following step S21, the live broadcast process in the target live broadcast room , obtain delivery measurement data corresponding to the target live broadcast room; Step S23, when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party in the target live broadcast room, the live broadcast of the target anchor account corresponding to the target live broadcast room The page displays the preset delivery prompt information; step S25, in response to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live information stream of the target live broadcast room within the preset time period, the associated business party's The delivery information of delivery objects is displayed on the live broadcast page.

In step S21, during the live broadcast process of the target live broadcast room, the delivery measurement data corresponding to the target live broadcast room is acquired.

In this embodiment of the specification, the target live room may be a live room where objects can be placed. In some embodiments, the delivery measurement data corresponding to the target live broadcast room may be the data used to measure the delivery effect of the associated delivery object in the target live broadcast room. In some embodiments, the associated delivery object may be the associated business party of the target live broadcast room served to . The delivery object can be the object that needs to be promoted, and the associated business party can be the business party to which the object (the delivery object) that can currently be promoted in the target live broadcast room belongs to; in some embodiments, the delivery object can include but not limited to commodities, applications Programs, novels, etc. Correspondingly, the business party may be the delivery party to which the delivery object belongs, such as the merchant of the product.

In some embodiments, the delivery measurement data may include anchor attribute information of the target live broadcast account in the target live broadcast room. Correspondingly, during the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room may include:

Use anchor attribute information as delivery measurement data.

In some embodiments, the anchor attribute information may be information that can characterize the features of the anchor's promotion object. In some embodiments, the anchor attribute information may be the type of anchor delivery, such as beauty anchors, home improvement anchors, and the like. In some embodiments, the anchor delivery types can be divided in combination with actual applications.

In practical applications, the object delivery platform will often combine the characteristics of the objects that different anchors are good at promoting, and set the corresponding anchor delivery types for different anchors in advance. Correspondingly, anchor attribute information that can characterize the characteristics of anchor promotion objects in the target live broadcast room can be combined as data to measure the delivery effect of the associated delivery objects in the target live broadcast room.

In some embodiments, the host may trigger the broadcast start instruction at the first terminal, and use the host attribute information of the target host account as delivery measurement data.

In some embodiments, after the live broadcast is enabled, the anchor attribute information is used as the delivery measurement data, and the characteristics of the anchor promotion objects represented by the anchor attribute information can be used to accurately measure the delivery effect of the associated delivery objects in the target live broadcast room, thereby improving the follow-up delivery efficiency.

In some embodiments, the delivery measurement data may include real-time delivery parameters and host attribute information. Correspondingly, during the live broadcast of the target live room, obtaining the delivery measurement data corresponding to the target live room includes:

During the live broadcast in the target live broadcast room, obtain the real-time delivery parameters generated during the delivery process of the current delivery object;

Obtain the anchor attribute information of the target anchor account;

Use real-time delivery parameters and host attribute information as delivery measurement data.

In some embodiments, the above-mentioned current delivery object is the delivery object of the target live broadcast room selected in advance from the delivery objects of the associated business party. The real-time delivery parameters may be data associated with delivery effects generated in real time. In some embodiments, real-time can be set in conjunction with the collection period of delivery parameters in actual applications, for example, delivery parameters generated every second, or delivery parameters generated every 5 seconds. In some embodiments, the real-time delivery parameters may include but not limited to the conversion amount of the current delivery object in the collection period, and the live room characteristic information such as the number of online users in the live room, the number of comments in the live room, etc. within the collection period.

In some embodiments, the object delivery platform can regularly acquire real-time delivery parameters generated during the current delivery object delivery process based on the collection period, and use the acquired anchor attribute information of the target anchor account and the real-time delivery parameters as delivery measurement data.

In the above embodiment, during the live broadcast process, the real-time delivery parameters and anchor attribute information generated during the current delivery object delivery process are used as delivery measurement data, which can be characterized by the characteristics of the anchor promotion object represented by the anchor attribute information, as well as the real-time generated and The data associated with the delivery effect can more accurately measure the delivery effect of the associated delivery objects in the target live broadcast room, thereby improving the efficiency of subsequent delivery.

In step S23, when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, the preset delivery prompt information is displayed on the live page of the target anchor account corresponding to the target live broadcast room.

In some embodiments, the above-mentioned preset delivery conditions may be preset delivery constraints that can measure the object delivery effect of the associated business party. The above preset delivery reminder information can be used to remind the target anchor corresponding to the target live broadcast room. During the remaining live broadcast process of the target live broadcast room, the delivery object of the associated business party is used as the delivery object of the target live broadcast room to obtain the gift from the associated business party. Live streaming delivery rewards within a preset period of time. Correspondingly, in the case where the target host accepts the live stream distribution rewards within the preset time period presented by the affiliated business party, it is necessary to use the affiliated business party's delivery object as the only delivery in the target live broadcast room during the remaining live broadcast process of the target live broadcast room object.

In some embodiments, as shown in FIG. 3 , FIG. 3 is a schematic diagram of a live broadcast page displaying preset delivery prompt information according to an exemplary embodiment. In some embodiments, the preset delivery reminder information may be displayed on the live broadcast page in the form of a pop-up window, and the information corresponding to 301 may be the preset delivery reminder information.

In some embodiments, when the delivery measurement data includes the anchor attribute information of the target live broadcast account in the target live broadcast room, the above-mentioned preset delivery conditions may include the object attribute information of the delivery object of the associated business party, and correspondingly, the above-mentioned object delivery Treatment methods can also include:

Sending a first delivery analysis request to the business management and control platform, where the first delivery analysis request includes anchor attribute information;

The first delivery analysis result sent by the service management and control platform is received, and the first delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information.

In some embodiments, the preset delivery conditions may be pre-stored on the second server in the service management and control platform. The object attribute information of the delivery object may be information that can characterize the object characteristics of the delivery object. In some embodiments, the delivery object of the associated business party may include one or more objects, and the object attribute information of the delivery object of the associated business party may include object attribute information of one or more objects. In some embodiments, after the target host triggers the broadcast start instruction above at the first terminal, the first terminal can obtain the host attribute information, and send the information including the host attribute information to the second server in the business management and control platform through the first server in the object delivery platform. The first delivery analysis request, so that the second server can determine the first delivery analysis result representing the matching result between the live broadcast attribute information and the object attribute information, and return the first delivery analysis result to the first terminal through the first server, and correspondingly Yes, if the first delivery analysis result indicates that the matching result between the live broadcast attribute information and the object attribute information is a match, it can be determined that the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room. Correspondingly, the first server may send the above-mentioned preset delivery reminder information to the first terminal, so that the first terminal may perform the step of displaying the preset delivery reminder information on the live page of the target anchor account corresponding to the target live broadcast room.

In some embodiments, in the process of determining the matching result between the live attribute information and the object attribute information, the feature vectors of the live attribute information and the object attribute information can be generated, and the similarity between the two feature vectors can be determined. In some implementations In this example, when the similarity is greater than or equal to the preset matching threshold, it can be determined that the matching result between the live broadcast attribute information and the object attribute information is a match, that is, the delivery measurement data matches the preset delivery conditions; when the similarity is less than the preset In the case of matching the threshold, it can be determined that the matching result between the live broadcast attribute information and the object attribute information is a mismatch, that is, the delivery measurement data does not match the preset delivery conditions. In some embodiments, the preset matching threshold may be a value set in advance in combination with requirements for matching accuracy between live broadcast attribute information and object attribute information in actual applications.

In some embodiments, by matching the live broadcast attribute information with the object attribute information of the delivery object of the associated business party, it is possible to pre-measure the subsequent object delivery effect before giving the live streaming delivery reward, and improve the conversion rate and the number of viewers in the live broadcast room stability, reduce invalid object delivery, thereby reducing system resource consumption and improving system performance.

In some embodiments, when the delivery measurement data includes real-time delivery parameters and anchor attribute information, the preset delivery conditions may include object attribute information and preset delivery parameters of the delivery object of the associated business party. Correspondingly, the above method also Can include:

Send a second delivery analysis request to the business management and control platform, where the second delivery analysis request includes anchor attribute information and real-time delivery parameters;

The second delivery analysis result sent by the business management and control platform is received, and the second delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters.

In some embodiments, the preset delivery conditions may be pre-stored on the second server in the service management and control platform. The preset delivery parameters may be the characteristic information of the corresponding live broadcast room when the historical live broadcast of the target anchor account reaches the conversion peak. In some embodiments, the characteristic information of the live broadcast room may include but not limited to the number of people online in the live broadcast room, the number of comments in the live broadcast room, and the like.

In some embodiments, after collecting the real-time delivery parameters in the corresponding collection period, the first terminal may send the information including anchor attribute information and real-time delivery parameters to the second server in the business management and control platform through the first server in the object delivery platform. The second delivery analysis request, so that the second server can determine the second delivery analysis result representing the matching result between the live broadcast attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters, and pass the first server The second delivery analysis result is returned to the first terminal. Correspondingly, the second delivery analysis result indicates that the matching result between the live broadcast attribute information and the object attribute information is a match, and the matching result between the preset delivery parameters and the real-time delivery parameters is In the case of no match, it can be determined that the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room. Correspondingly, the first server may send the above-mentioned preset delivery reminder information to the first terminal, so that the first terminal may perform the step of displaying the preset delivery reminder information on the live page of the target anchor account corresponding to the target live broadcast room.

In some embodiments, in the process of determining the matching result between the preset delivery parameters and the real-time delivery parameters, each parameter in the real-time delivery parameters can be compared with the corresponding parameter in the preset delivery parameters, and in some In the embodiment, when each parameter in the real-time delivery parameters is greater than or equal to the corresponding item parameter in the preset delivery parameters, it can be determined that the matching result between the preset delivery parameters and the real-time delivery parameters is a match; If one of the parameters is less than or equal to the parameter of the corresponding item in the preset delivery parameters, it can be determined that the matching result between the preset delivery parameters and the real-time delivery parameters is a mismatch.

In some embodiments, the matching result between live broadcast attribute information and object attribute information may be the first matching value representing the matching degree between live broadcast attribute information and object attribute information; the matching result between preset delivery parameters and real-time delivery parameters may also be It may be the second matching value representing the degree of matching between the preset delivery parameters and the real-time delivery parameters; in some embodiments, the sum of the first matching value and the second matching value, or the first matching value and the second matching value may be combined Numerical weighted sum to determine whether the delivery measurement data matches the preset delivery conditions corresponding to the above-mentioned associated business parties; in some embodiments, the weights corresponding to the first matching value and the second matching value can be set in combination with actual applications .

In some embodiments, taking the sum of the first matching value and the second matching value to determine whether the delivery measurement data matches the preset delivery condition corresponding to the above-mentioned associated business party as an example, the first matching value and the second matching value If the sum of the matching values is greater than or equal to the second preset threshold, it can be determined that the delivery measurement data matches the preset delivery conditions corresponding to the above-mentioned associated business parties; otherwise, if the sum of the first matching value and the second matching value is less than the second In the case of two preset thresholds, it can be determined that the delivery measurement data does not match the preset delivery conditions corresponding to the above-mentioned associated business parties.

In some embodiments, by matching the live broadcast attribute information with the object attribute information of the delivery object of the associated business party, and the real-time delivery parameters with the preset delivery parameters, it is possible to pre-measure the delivery effect of the object before giving the live streaming delivery reward, Better improve the conversion rate and the stability of the number of viewers in the live broadcast room, reduce the delivery of invalid objects, thereby reducing the consumption of system resources and improving system performance.

In step S25, in response to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live broadcast information flow in the target live broadcast room within the preset time period, the delivery information of the delivery object of the associated business party is displayed on the Live page.

In some embodiments, the delivery objects of the associated business party may include at least one object. In some embodiments, after the delivery confirmation instruction is triggered, that is, after the target anchor accepts the live stream delivery reward within the preset time period presented by the associated business party, one or more objects can be selected from the delivery objects of the associated business party , as objects that can be placed in the target live broadcast room during the remaining live broadcast, and display the delivery information of the selected one or more objects on the live broadcast page.

In some embodiments, the preset delivery prompt information may include a control for triggering a delivery confirmation instruction. As shown in FIG. 3 , the control in the area where "start delivery" is located may be a control for triggering a delivery confirmation instruction. In some embodiments, the delivery confirmation instruction can be triggered by clicking the above-mentioned controls or other methods.

In some embodiments, the preset time period can be determined by combining the current time and the preset reward duration for delivering live streaming. Correspondingly, within the reward period (preset time period) for live stream delivery after the delivery confirmation instruction is triggered, the first server can push the live broadcast information stream of the target live broadcast room to the target viewer, so as to present the live stream within the preset time period Information flow delivery rewards. Correspondingly, the first terminal can display the delivery information of the delivery objects of the associated business party on the live broadcast page.

In the above-mentioned embodiment, by presenting rewards for delivering information streams within a preset period of time, more viewers can be attracted to the target live broadcast room, and the target live broadcast room can be better promoted, and the stability and interactivity of the number of viewers in the live broadcast room can be improved. .

In some embodiments, the placement information may be information used to describe the corresponding placement object. Taking the placement object as a commodity as an example, the placement information may include commodity name, price, brand and other information.

In some embodiments, the target viewer terminal may be the viewer terminal whose viewer characteristic information matches the live broadcast characteristic information of the target live broadcast room. In some embodiments, the live broadcast characteristic information may be information that can describe the target live broadcast room; in some embodiments, the live broadcast characteristic information may include but not limited to the anchor attribute information of the target anchor account, the voice, graphics and text in the live information stream and other feature information. The viewer characteristic information of the viewer may be information capable of describing the viewer. In some embodiments, the viewer characteristic information may include but not limited to the corresponding account information of the viewer.

In some embodiments, after the live broadcast is over, the conversion amount corresponding to the viewers brought by the donated live streaming delivery rewards and the conversion amount corresponding to the viewers who automatically enter the live broadcast room through search and other means can be counted, and displayed on the first terminal and The second terminal, so that the anchor and business parties can better grasp the conversion situation. In some embodiments, the conversion amount may be the number of preset operations performed by the audience corresponding to the audience in the live broadcast room. In some embodiments, the preset operation may be an operation corresponding to a preset conversion behavior combined with an actual application.

It can be seen from the technical solutions provided by the above embodiments of this specification that in the live broadcast process of the embodiments of this specification, when the delivery measurement data corresponding to the target live broadcast room matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, Remind the target anchor that during the remaining live broadcasting process of the target live broadcast room, by using the target of the associated business party as the target of the target live broadcast room, he can get the live stream delivery reward within the preset time period presented by the associated business party; and in Within the preset time period after the delivery confirmation command is triggered, while delivering the live broadcast information flow, the delivery information of the delivery objects of the associated business party will be displayed on the live broadcast page, which can effectively improve the stability of the number of viewers in the live broadcast room, and better Improve the conversion rate and object delivery effect; In addition, before giving live stream delivery rewards, combined with the match between the delivery measurement data and the corresponding preset delivery conditions of the associated business party, the subsequent target delivery effect can be measured in advance to reduce invalid target delivery , thereby reducing system resource consumption and improving system performance.

In some embodiments, displaying the delivery information of the delivery object of the associated business party on the live broadcast page within the preset time period may include:

Display the delivery information of the first delivery object on the live broadcast page within the preset time period;

In some embodiments, the above-mentioned first delivery object may be at least one preset delivery object of an associated business party, and the above-mentioned at least one preset delivery object may be an delivery object associated with a preset item among the delivery objects of the above-mentioned affiliated business party.

In some embodiments, the preset item can be to obtain the live broadcast information presented by the business party within a certain period of time by placing an object marked with preset identification information by a certain business party during the remaining live broadcast process of the target live broadcast room Items that stream delivery rewards. In some embodiments, the preset identification information may be identification information corresponding to a preset item. In some embodiments, the delivery object associated with the preset item may be a delivery object marked with an item identifier of the preset item. Correspondingly, the above preset delivery prompt information can be updated as: used to prompt the target anchor corresponding to the target live broadcast room, by using at least one preset delivery object of the associated business party as the target during the remaining live broadcast process of the target live broadcast room The delivery object of the live broadcast room, in order to obtain the live streaming delivery reward within the preset time period presented by the affiliated business party. That is, after the delivery confirmation command is triggered, one or more objects associated with the preset project can be selected from the delivery objects of the associated business party as the objects that can be delivered in the target live broadcast room during the remaining live broadcast process.

In some embodiments, the business party can pre-set the placement of the placement objects participating in the preset project based on the third terminal in the business management and control platform. In some embodiments, the third terminal can provide a corresponding delivery setting page; in some embodiments, on the delivery setting page, delivery budget, ROI (Return of investment, return on investment), delivery anchor account number can be performed , delivery objects and other information settings, and mark the preset identification information for the delivery objects selected to participate in the preset project.

In practical application, the delivery objects corresponding to the preset items can be displayed on the first terminal in advance, and correspondingly, the target anchor can select the objects to be placed in the target live broadcast room, so as to control and control the delivery of objects in the target live broadcast room subsequently.

In some embodiments, among the delivery objects of the associated business party, the delivery objects associated with the preset items are used as the delivery objects during the live stream delivery reward period, which can be combined with the project to perform object delivery processing more targetedly, and improve the effectiveness of object delivery. Responsibility, reduce invalid delivery, reduce system resource consumption, and improve system performance.

In some embodiments, in the process of selecting an object to be placed currently, it may first be determined whether the target live broadcast room participates in a preset project. Correspondingly, the above object delivery processing method may also include:

Responding to the first object placement instruction for the target live broadcast room, identify the project participation in the target live broadcast room, and obtain the recognition result;

If the recognition result indicates that the target live broadcast room participates in the preset project, display at least one pre-selected delivery object on the live broadcast page, and at least one pre-selected delivery object is the target live broadcast room selected from at least one preset delivery object of the associated business party Delivery objects; at least one default delivery object is the delivery object associated with the preset project among the delivery objects of the affiliated business party;

In some embodiments, object placement operation information for triggering object placement instructions can be set on the live broadcast page. In some embodiments, the object placement operation information can be a control in the form of a preset icon, and the preset icon can be combined with the actual Application requirements are set. In some embodiments, the above-mentioned first object delivery instruction may be triggered by clicking on the object delivery operation information or the like. In some embodiments, the first object placement instruction may be an object placement instruction triggered on a live broadcast page.

In some embodiments, after the first target delivery instruction is triggered, the target live room can be identified for item participation, and the identification result can be obtained. In practical application, the target anchor can pre-configure the participation configuration of the preset project before the broadcasting of the target live broadcast room, and can also perform the participation configuration of the preset project during the live broadcast process when the object delivery is required. In some embodiments, when the recognition result indicates that the target live broadcast room participates in the preset project, the delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party can be displayed on the live broadcast page (preselected served to). In some embodiments, displaying at least one pre-selected delivery object on the live broadcast page may include displaying basic information of at least one pre-selected delivery object (such as the object name and image of the pre-selected delivery object) on the live broadcast page through a pop-up window or the like.

In some embodiments, the delivery objects in the target live broadcast room may include one or more objects. In some embodiments, the above-mentioned first object confirmation instruction can be triggered by clicking on the area where the basic information corresponding to any pre-selected delivery object is located. ; It can also be combined with the preset selection control corresponding to each pre-selected delivery object to trigger the above-mentioned first object confirmation instruction. Correspondingly, after the first object confirmation instruction is triggered based on any pre-selected delivery object, the delivery information of the third delivery object (the pre-selected delivery object corresponding to the first object confirmation instruction) displayed on the live broadcast page can be combined to start the live broadcast on the target. During the promotion of the third delivery target.

In some embodiments, as shown in FIG. 4 , FIG. 4 is a schematic diagram of object placement during a live broadcast according to an exemplary embodiment. Wherein, FIG. 4(a) is a schematic diagram of a live broadcast page. In some embodiments, the above-mentioned first object delivery instruction can be triggered by clicking the “icon corresponding to object delivery” in FIG. 4(a). In some embodiments, in When the target live broadcast room participates in the preset project, in combination with Figure 4(b), at least one pre-selected delivery object can be displayed on the live broadcast page; The corresponding selection control) can trigger the first object confirmation instruction; further, in combination with FIG. 4(c), the delivery information of object A (preselected delivery object corresponding to the first object confirmation instruction) is displayed on the live page.

In the above-mentioned embodiment, in the process of selecting the object currently to be delivered, first identify whether the target live broadcast room participates in the preset project, and if it is identified that the target live broadcast room participates in the preset project, combining the preset project is more targeted Object delivery processing can be performed more efficiently, the effectiveness of object delivery can be better improved, invalid delivery can be reduced, system resource consumption can be reduced, and system performance can be improved.

In some embodiments, the above object placement processing method further includes:

If the recognition result indicates that the target live broadcast room does not participate in the preset project, display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room;

In response to the first participation confirmation instruction triggered by the participation operation information, at least one business party is displayed on the object delivery control page;

In response to the first selection instruction triggered by any business party, at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, and the associated business party is the business party corresponding to the first selection instruction;

In response to the second object confirmation instruction triggered based on any preset delivery object, the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.

In some embodiments, if the recognition result indicates that the target live broadcast room does not participate in the preset project, it can jump to the target delivery management and control page, and display the participation operation information corresponding to the preset project on the target delivery management and control page. In some embodiments, the object placement management and control page can be used to display the objects that can be placed in the target live broadcast room, and the target anchor can select the object to be placed through the object placement management and control page. In some embodiments, the participation operation information corresponding to the preset item can be displayed on the object delivery management and control page through a pop-up window or the like.

In some embodiments, the participation operation information corresponding to the preset item can be a selection control. Correspondingly, the above-mentioned first participation confirmation instruction can be triggered by clicking the selection control, and at least one business party can be displayed on the object delivery management and control page. . In some embodiments, the selection information of at least one business party may be displayed on the object delivery control page in a pop-up window or the like.

In some embodiments, displaying at least one business party on the object delivery management and control page may include displaying at least one business party's basic information (such as business party name, icon, etc.) on the object delivery management and control page and selecting the corresponding business party as an associated The first selection operation information of the business party; in some embodiments, the first selection operation information corresponding to at least one business party may be preset controls for selecting the corresponding business party. In some embodiments, the above-mentioned first selection instruction can be triggered by clicking on the first selection operation information corresponding to a certain business party, and at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, correspondingly , the associated business party may be the business party corresponding to the first selection instruction.

In some embodiments, at least one preset delivery object of the associated business party displayed on the object delivery management and control page may include: displayed on the object delivery management and control page, basic information of at least one preset delivery object of the associated business party (such as preset information such as the object name and image of the delivery object) and the second selection operation information for selecting the corresponding preset delivery object as the delivery object of the target live broadcast room; in some embodiments, you can click on the Select the delivery object of the target live broadcast room by means of the second selection operation information, etc., and combine the preset confirmation control to trigger the above-mentioned second object confirmation instruction, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery of the target live broadcast room object.

In the above-mentioned embodiment, in the process of selecting the object that needs to be placed currently, if it is recognized that the target live broadcast room does not participate in the preset project, the participation setting of the preset project is performed first, and then the preset project can be combined with more targeted Object delivery processing can be performed to improve the effectiveness of object delivery, reduce invalid delivery, reduce system resource consumption, and improve system performance.

In some embodiments, the display of participation operation information corresponding to preset items on the object delivery control page corresponding to the target live broadcast room may include:

On the target delivery management and control page corresponding to the target live broadcast room, display the participation operation information of preset items in at least one delivery mode, at least one delivery mode including the first delivery mode;

Correspondingly, displaying at least one business party on the object delivery management and control page in response to the first participation confirmation instruction triggered by the participation operation information may include:

In some embodiments, preset items may correspond to at least one delivery mode, and preset items in different delivery modes may correspond to different item rules. In some embodiments, the preset item can also be an item that obtains a gifted live stream delivery reward by delivering a delivery object marked with preset identification information; correspondingly, the preset item in the first delivery mode is through In the remaining live broadcasting process of the target live broadcast room, put a delivery object marked with preset identification information by a certain business party to obtain the project of rewarding the delivery of live information flow within a period of time presented by the business party. In some embodiments, the remaining live broadcast process corresponding to the first delivery mode may be all remaining live broadcast processes, or may be a remaining period of time; correspondingly. During the remaining period of time, delivery objects marked with preset identification information by a certain business party can be released; in the rest of the remaining time, other delivery objects of the business party can be released, and other delivery objects can be the ones not included in the delivery objects of the business party. Delivery objects marked with preset identification information.

In some embodiments, as shown in FIG. 5 , FIG. 5 is a schematic diagram of participating in a preset item in the first delivery mode according to an exemplary embodiment. Wherein, the page corresponding to FIG. 5( a ) is an object delivery management and control page displaying participation operation information of preset items in at least one delivery mode. In some embodiments, the control corresponding to 501 and the "Confirm Participation" control in FIG. The preset items in the delivery mode can be combined with actual application (preset) participation operation information. In some embodiments, the preset item in the first delivery mode can be selected based on the control corresponding to 501, and when the preset item in the first delivery mode is selected, click "Confirm" in Figure 5(a) "Participate" control can trigger the above first participation confirmation instruction; further, as shown in Figure 5(b), the basic information of at least one business party and the information used to select the corresponding business party as an associated business party can be displayed on the object delivery control page. In some embodiments, at least one candidate object of the business party may be the delivery object associated with the preset item in the delivery object of the corresponding business party; wherein, the "selection" in 5(b) "Set" control can be the operation information for the first selection. In some embodiments, assuming that the above-mentioned first selection instruction is triggered based on the first selection operation information of business party 1, as shown in FIG. The basic information of at least one preset delivery object (that is, the alternative objects of business party 1: object A and object B); in some embodiments, the object delivery management and control page can also display the basic information of delivery objects of other business parties; but Only at least one preset delivery object of the affiliated business party is selectable, for example, only at least one preset delivery object of the affiliated business party is provided with the second selection operation information for selecting it as the delivery object of the target live broadcast room. In some embodiments, the control corresponding to 502 in FIG. 5(c) may be the second selection operation information. In some embodiments, after selecting the object A and object B of the associated business party (business party 1), the above-mentioned second object confirmation instruction can be triggered based on the "OK" control in Figure 5(c), so as to confirm the second object The preset delivery objects (object A and object B) corresponding to the instruction are used as the delivery objects of the target live room.

In the above embodiments, by setting at least one preset item in the delivery mode, the delivery modes can be better enriched, the flexibility of object delivery can be improved, and user experience can be better improved.

In some embodiments, in the case that the preset item is an item marked with the preset identification information through the delivery object, the item for obtaining the gifted live information stream delivery reward is obtained, and the preset item in the first delivery mode is the delivery object through the delivery mode. In the remaining live broadcasting process of the target live broadcast room, put a delivery object marked with preset identification information by a certain business party to obtain the project that the business party donated the live broadcast information flow delivery reward for a period of time. The above-mentioned delivery measurement data and When the preset delivery conditions corresponding to the affiliated business parties of the target live broadcast room match, displaying the preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room may include:

When the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room and the delivery mode corresponding to the target live room is the first delivery mode, display the preset delivery prompt information on the live broadcast page.

In the above-mentioned embodiment, before issuing the preset delivery prompt information corresponding to the live stream delivery reward, combining the delivery measurement data corresponding to the target live broadcast room with the matching situation between the delivery measurement data corresponding to the associated business party and the identification of the delivery mode, it can be Improve the accuracy and effectiveness of live streaming reward distribution.

In response to an associated business update instruction triggered by any business party, the associated business party of the target live broadcast room is updated based on the business party corresponding to the associated business update instruction.

In some embodiments, the operation information for changing the associated business party can be set in the object placement management and control page. Correspondingly, the associated business update instruction can be triggered based on the operation information, so that rewards can be delivered when receiving information flow presented by an associated business party. Before, update the associated business party.

In some embodiments, by supporting the updating of associated business parties before accepting information flow delivery rewards presented by a certain associated business party, it is convenient to flexibly replace associated business parties on demand, and thus better respond to various promotion needs.

In some embodiments, during the live broadcast process of the host based on the first terminal, a hosting terminal can be set for the target live broadcast room, and the hosting terminal can be used to help the host perform operations such as object placement control and distribution of virtual resources, so as to improve the operation of the live broadcast room efficiency. In some embodiments, after the delivery confirmation instruction is triggered, that is, after accepting the live stream delivery reward presented by an associated business party, during the process of object delivery management and control on the hosting side, the delivery object of the unrelated business party is selected as the delivery object. The delivery object of the target live broadcast room can send corresponding prompt information on the hosting end and the host end to remind the user that the delivery object of the associated business party is the delivery object of the target live broadcast room in the remaining live broadcast process, avoiding the target Choose Conflict.

In some embodiments, before the broadcasting of the target live broadcast room, objects that need to be placed in the target live broadcast room among the delivery objects associated with the preset items may be set in advance. Correspondingly, the above object delivery processing method may also include:

In response to the second object delivery instruction triggered based on the object delivery operation information in the target live room's launch page, display the participation operation information corresponding to the preset project on the object delivery management and control page corresponding to the target live room;

Displaying at least one business party on the object delivery control page in response to the second participation confirmation instruction triggered by the participation operation information;

In response to the second selection instruction triggered by any business party, at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, and the associated business party is the business party corresponding to the first selection instruction;

In this embodiment of the specification, the second object delivery instruction may be an object delivery instruction triggered on the broadcast launch page. The object delivery operation information may be information used to trigger the second object delivery instruction, such as a control in the form of a preset icon. In some embodiments, the above-mentioned second object delivery instruction can be triggered by clicking on the object delivery operation information, and the participation operation information corresponding to the preset item is displayed on the object delivery management and control page corresponding to the target live broadcast room. In some embodiments, the object placement management and control page can be used to display the objects that can be placed in the target live broadcast room, and the anchor can select the object to be placed through the object placement management and control page. In some embodiments, the participation operation information corresponding to the preset item can be displayed on the object delivery management and control page through a pop-up window or the like.

In some embodiments, the participation operation information corresponding to the preset item can be a selection control. Correspondingly, the above-mentioned second participation confirmation instruction can be triggered by clicking the selection control, and at least one business party can be displayed on the object delivery management and control page. , in some embodiments, the selection information of at least one business party is displayed to be displayed on the object delivery control page through a pop-up window or the like.

In some embodiments, displaying at least one business party on the object delivery management and control page may include displaying at least one business party’s basic information (such as business party name, icon, etc.) on the object delivery management and control page and selecting the corresponding business party as an associated The first selection operation information of the business party; in some embodiments, the first selection operation information corresponding to at least one business party may be preset controls respectively used to select the corresponding business party. In some embodiments, the above-mentioned second selection instruction can be triggered by clicking on the first selection operation information corresponding to a certain business party, and at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, correspondingly , the associated business party may be the business party corresponding to the second selection instruction.

In some embodiments, displaying at least one preset delivery object of the associated business party on the object delivery management and control page may include displaying the basic information of at least one preset delivery object of the associated business party on the object delivery management and control page (for example, the default delivery object Object name, image and other information) and the second selection operation information for selecting the corresponding preset delivery object as the delivery object of the target live broadcast room; in some embodiments, you can click the second selection corresponding to a preset delivery object Select the delivery object of the target live broadcast room by means of operating information, and combine the preset confirmation control to trigger the above-mentioned third object confirmation instruction, and use the preset delivery object corresponding to the third object confirmation instruction as the delivery object of the target live broadcast room.

In the above-mentioned embodiment, before the start of the broadcast, the participation settings of the preset items are pre-set, and then the object delivery processing can be performed more targetedly in combination with the preset items, so as to improve the effectiveness of object delivery, reduce invalid delivery, and reduce system resource consumption. Improve system performance.

In some embodiments, the above method may also include:

In response to the object control instructions for the target live broadcast room, display the delivery objects of the associated business party;

In response to the object update instruction triggered for the second delivery object among the delivery objects of the associated business party, the delivery information of the first delivery object displayed on the live broadcast page is updated with the delivery information of the second delivery object.

In some embodiments, the delivery object of the associated business party can be displayed on the object delivery management and control page. In some embodiments, as shown in FIG. 4(b), the above-mentioned Object management and control instructions to display the delivery objects of the associated business party on the object delivery management and control page. In some embodiments, any one of the delivery objects of the associated business party may be selected as the second delivery object.

In some embodiments, displaying the delivery objects of the associated business party may include displaying at least one preset delivery object of the associated business party, so as to select a second delivery object from the at least one preset delivery object.

In some embodiments, after the rewards are delivered in the live stream, the user can be allowed to re-select the objects to be delivered from the delivery objects of the associated business party, which can improve the richness and flexibility of object delivery in the live broadcast process.

In some embodiments, as shown in FIG. 6 , FIG. 6 is a schematic page diagram of an object placement process provided according to an exemplary embodiment. Figure 6(a) is the launch page of the target live broadcast room. In some embodiments, the participation settings of the preset items are performed before the start of the broadcast. In some embodiments, the preset can be entered based on the "corresponding icon" on the launch page. For the process of project participation setting, in some embodiments, the process of preset project participation setting and the corresponding setting page can refer to the above-mentioned embodiment corresponding to FIG. 5 and the page corresponding to FIG. 5 respectively. Further, in combination with Fig. 6(a), the live broadcast in the target live room can be triggered based on the "open live video broadcast" control, and the live broadcast page corresponding to Fig. 6(b) can be entered. In some embodiments, the first object delivery instruction can be triggered based on the "icon corresponding to the object delivery" in the live broadcast page; In some cases, you can enter the process of participating in the setting of the preset item. In some embodiments, the process of participating in the setting of the preset item and the corresponding setting page can refer to the above-mentioned embodiment corresponding to FIG. 5 and the page corresponding to FIG. 5 . In some embodiments, in the case that the setting of participating in the preset project is performed in advance, that is, in the case of participating in the preset project in the target live broadcast room, in conjunction with FIG. 6(c), at least one pre-selected delivery can be displayed on the live broadcast page Object; in some embodiments, the first object confirmation instruction can be triggered by clicking on the control corresponding to "Start explaining" (the selection control corresponding to the pre-selected delivery object); further, in combination with Figure 6(d), in response to the first object Confirm the instruction, and display the delivery information of object A (the pre-selected delivery object corresponding to the first object confirmation instruction) on the live broadcast page. In some embodiments, in conjunction with FIG. 6(b), the object management and control instruction can be triggered based on the "management product" control displayed on the live broadcast page, so as to display at least one preset delivery object of the associated business party on the object delivery management and control page; further Yes, in combination with the object delivery management and control page corresponding to Figure 6(e), at least one preset delivery object of the associated business party can be combined to update the delivery object of the target live broadcast room, for example, adding object B as the delivery object of the target live broadcast room, etc. .

Fig. 7 is a block diagram of an object placement processing device according to an exemplary embodiment. Referring to Figure 7, the object delivery processing device includes:

The delivery measurement data acquisition module 710 is configured to acquire delivery measurement data corresponding to the target live broadcast room during the live broadcast process of the target live broadcast room;

The preset delivery prompt information display module 720 is configured to display on the live broadcast page of the target anchor account corresponding to the target live broadcast room when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room Preset delivery reminder information, the preset delivery reminder information is used to remind the target anchor corresponding to the target live broadcast room, by using the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast process of the target live broadcast room, Obtain the live streaming delivery reward within the preset time period presented by the affiliated business party;

The delivery processing module 730 is configured to respond to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live information flow of the target live broadcast room within the preset time period, the delivery object of the associated business party will be delivered The information is displayed on the live page.

In some embodiments, the delivery processing module 730 is further configured to display the delivery information of the first delivery object on the live broadcast page within a preset time period;

Wherein, the first delivery object is at least one preset delivery object of the affiliated business party, and at least one preset delivery object is the delivery object associated with the preset item among the delivery objects of the affiliated business party.

In some embodiments, the above object delivery processing device further includes:

The delivery information update module is configured to update the delivery information of the first delivery object displayed on the live page to the delivery information of the second delivery object in response to an object update instruction triggered for the second delivery object among the delivery objects of the associated business party .

The project participation identification module is configured to respond to the first object delivery instruction for the target live broadcast room, identify the project participation in the target live broadcast room, and obtain the identification result;

The pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the recognition result indicates that the target live room participates in the preset project, and at least one pre-selected delivery object is at least one preset delivery from an associated business party The object of delivery of the target live broadcast room selected in the object; at least one of the default delivery objects is the delivery object associated with the preset project among the delivery objects of the associated business party;

The delivery information display module is configured to display the delivery information of the third delivery object on the live broadcast page in response to the first object confirmation instruction triggered based on any pre-selected delivery object, and the third delivery object is the pre-selected delivery corresponding to the first object confirmation instruction object.

The first participation operation information display module is configured to display the participation operation information corresponding to the preset project on the object delivery management and control page corresponding to the target live broadcast room when the recognition result indicates that the target live broadcast room does not participate in the preset project;

The first preset delivery object display module is configured to display at least one preset delivery object of the associated business party on the object delivery management and control page in response to the first selection instruction triggered by any business party, and the associated business party is the first choice The business party corresponding to the instruction;

The first delivery object determination module is configured to respond to the second object confirmation instruction triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room.

The associated business party update module is configured to update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction in response to the associated business update instruction triggered by any business party.

The participation operation information display unit is configured to display the participation operation information of preset items in at least one delivery mode on the target delivery control page corresponding to the target live broadcast room, at least one delivery mode including the first delivery mode;

The business party selection information display module is further configured to execute the step of displaying at least one business party on the object delivery control page in response to the first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode.

In some embodiments, the preset delivery prompt information display module 720 is further configured to match the delivery measurement data with the preset delivery conditions corresponding to the associated business parties of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery In the case of the live broadcast mode, the preset delivery prompt information will be displayed on the live broadcast page.

In some embodiments, the delivery measurement data acquisition module 710 includes:

The first anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account in response to the start-broadcasting instruction for the target live broadcast room;

The first delivery measurement data determining unit is configured to use anchor attribute information as delivery measurement data.

In some embodiments, the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the above-mentioned device further includes:

The first delivery analysis request sending module is configured to send the first delivery analysis request to the business management and control platform, and the first delivery analysis request includes anchor attribute information;

The real-time delivery parameter acquisition unit is configured to obtain the real-time delivery parameters generated during the delivery process of the current delivery object during the live broadcast of the target live broadcast room. The current delivery object is the target live broadcast room selected in advance from the delivery objects of the associated business party to whom the

The second delivery measurement data determining unit is configured to use the real-time delivery parameters and anchor attribute information as delivery measurement data.

In some embodiments, the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the above-mentioned device also includes:

The second delivery analysis request sending module is configured to send a second delivery analysis request to the business management and control platform, and the second delivery analysis request includes anchor attribute information and real-time delivery parameters;

The second delivery analysis result receiving module is configured to receive the second delivery analysis result sent by the business management and control platform, the second delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information, and the preset delivery parameters and real-time delivery parameters matching results between.

The second participation operation information display module is configured to respond to the second object delivery instruction triggered by the object delivery operation information based on the object delivery operation information in the target live broadcast room, and display the corresponding object delivery control page of the target live broadcast room. Participate in operation information;

The second preset delivery object display module is configured to display at least one preset delivery object of the associated business party on the object delivery management and control page in response to the second selection instruction triggered by any business party, and the associated business party is the second choice For the business party corresponding to the instruction, at least one default delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;

The third delivery object determination module is configured to respond to the third object confirmation instruction triggered for the preset delivery object in at least one preset delivery object, and use the preset delivery object corresponding to the third object confirmation instruction as the delivery of the target live broadcast room object.

Regarding the apparatus in the foregoing embodiments, the specific manner in which each module executes operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

Fig. 8 is a block diagram of an electronic device for object delivery processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure may be as shown in Fig. 8 . The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected through a system bus. Wherein, the processor of the electronic device is used to provide calculation and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal through a network connection. When the computer program is executed by the processor, an object delivery processing method is realized. The display screen of the electronic device may be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device may be a touch layer covered on the display screen, or a button, a trackball or a touch pad provided on the housing of the electronic device , and can also be an external keyboard, touchpad, or mouse.

Those skilled in the art can understand that the structure shown in FIG. 8 is only a block diagram of a partial structure related to the disclosed solution, and does not constitute a limitation on the electronic device to which the disclosed solution is applied. The electronic device may include More or fewer components are shown in the figures, or certain components are combined, or have different component arrangements.

In an exemplary embodiment, there is also provided an electronic device, including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the instructions, so as to implement The object delivery processing method in the example.

In an exemplary embodiment, a computer-readable storage medium is also provided, and when the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the object delivery processing method in the embodiments of the present disclosure.

In an exemplary embodiment, there is also provided a computer program product including instructions, which, when run on a computer, cause the computer to execute the object delivery processing method in the embodiments of the present disclosure.

Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be realized by instructing related hardware through a computer program, and the computer program can be stored in a non-volatile computer-readable storage medium , when the computer program is executed, it may include the procedures of the embodiments of the above-mentioned methods. Wherein, any references to memory, storage, database or other media used in the various embodiments provided in the present application may include non-volatile and/or volatile memory. Nonvolatile memory can include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in many forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Chain Synchlink DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

All the embodiments of the present disclosure can be implemented independently or in combination with other embodiments, which are all regarded as the scope of protection required by the present disclosure.

Claims

An object delivery processing method, comprising:

Obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast in the target live broadcast room;

When the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, display preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room, The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room, and during the remaining live broadcast process of the target live broadcast room, the delivery object of the associated business party is used as the delivery object of the target live broadcast room object, to obtain the live streaming delivery reward within the preset time period presented by the associated business party;

In response to the delivery confirmation instruction triggered based on the preset delivery prompt information, within the preset time period, during the delivery process of the live broadcast information flow in the target live broadcast room, the delivery object of the associated business party Delivery information is displayed on the live broadcast page.
The object delivery processing method according to claim 1, wherein, within the preset time period, displaying the delivery information of the delivery object of the associated business party on the live page includes:

Displaying the delivery information of the first delivery object on the live broadcast page within the preset time period;

Wherein, the first delivery object is at least one preset delivery object of the affiliated business party, and the at least one preset delivery object is a delivery object associated with a preset item among delivery objects of the affiliated business party.
The object placement processing method according to claim 2, further comprising:

In response to the object control instruction for the target live broadcast room, display the delivery objects of the associated business party;

updating the delivery information of the first delivery object displayed on the live broadcast page to the delivery information of the second delivery object in response to an object update instruction triggered for the second delivery object among the delivery objects of the associated business party .
The object placement processing method according to claim 1, further comprising:

Responding to the first object placement instruction for the target live broadcast room, carry out project participation identification for the target live broadcast room, and obtain a recognition result;

In the case where the identification result indicates that the target live broadcast room participates in a preset project, at least one pre-selected delivery object is displayed on the live broadcast page, and the at least one pre-selected delivery object is at least one preset from the associated business party. The delivery object of the target live broadcast room selected among the delivery objects; the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;

In response to the first object confirmation instruction triggered based on any pre-selected delivery object, the delivery information of the third delivery object is displayed on the live broadcast page, and the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.
The object placement processing method according to claim 4, further comprising:

When the identification result indicates that the target live broadcast room does not participate in the preset project, display the participation operation information corresponding to the preset project on the target delivery control page corresponding to the target live broadcast room;

Responding to the first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery control page;

In response to a first selection instruction triggered by any business party, the at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, and the associated business party corresponds to the first selection instruction business side;

In response to a second object confirmation instruction triggered based on any preset delivery object, the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.
The object placement processing method according to claim 5, further comprising:

In response to an associated service update instruction triggered by any service party, the associated service party of the target live broadcast room is updated based on the service party corresponding to the associated service update instruction.
The method for processing object placement according to claim 5, wherein, on the object placement management and control page corresponding to the target live broadcast room, displaying the participation operation information corresponding to the preset item includes:

On the target delivery management and control page corresponding to the target live broadcast room, display the participation operation information of the preset item in at least one delivery mode, and the at least one delivery mode includes the first delivery mode;

In response to the first participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery management and control page includes:

In response to the first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode, the step of displaying at least one business party on the object delivery management and control page is performed.
The object delivery processing method according to claim 7, wherein, in the case where the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, in the target live broadcast room The preset delivery prompt information displayed on the live broadcast page of the corresponding target anchor account includes:

When the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode, display on the live broadcast page The preset delivery prompt information.
The object delivery processing method according to any one of claims 1 to 8, wherein, during the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes:

Responding to the start-broadcasting instruction for the target live broadcast room, acquiring anchor attribute information of the target anchor account;

The anchor attribute information is used as the delivery measurement data.
The object delivery processing method according to claim 9, wherein the preset delivery conditions include object attribute information of the delivery object of the associated business party, and the method further includes:

Sending a first delivery analysis request to the business management and control platform, the first delivery analysis request including the attribute information of the anchor;

The first delivery analysis result sent by the service management and control platform is received, and the first delivery analysis result represents a matching result between the live broadcast attribute information and the object attribute information.
The object delivery processing method according to any one of claims 1 to 8, wherein, during the live broadcast process of the target live broadcast room, obtaining the delivery measurement data corresponding to the target live broadcast room includes:

During the live broadcast process of the target live broadcast room, the real-time delivery parameters generated during the delivery process of the current delivery object are obtained, and the current delivery object is the target live broadcast room selected in advance from the delivery objects of the associated business party delivery target;

Acquiring anchor attribute information of the target anchor account;

The real-time delivery parameters and the anchor attribute information are used as the delivery measurement data.
The object delivery processing method according to claim 11, wherein the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the method further includes:

Sending a second delivery analysis request to the business management and control platform, the second delivery analysis request including the anchor attribute information and the real-time delivery parameters;

receiving the second delivery analysis result sent by the business management and control platform, the second delivery analysis result representing the matching result between the live broadcast attribute information and the object attribute information, and the preset delivery parameters and the real-time delivery Matching results between parameters.
The object delivery processing method according to any one of claims 1 to 8, further comprising:

In response to the second object delivery instruction triggered based on the object delivery operation information in the target live broadcast room's launch page, display the participation operation information corresponding to the preset item on the object delivery management and control page corresponding to the target live broadcast room;

Responding to the second participation confirmation instruction triggered by the participation operation information, displaying at least one business party on the object delivery control page;

In response to a second selection instruction triggered by any business party, at least one preset delivery object of the associated business party is displayed on the object placement management and control page, and the associated business party is the business corresponding to the second selection instruction party, the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;

In response to the third object confirmation instruction triggered for the preset delivery object in the at least one preset delivery object, the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.
An object delivery processing device, including:

The delivery measurement data acquisition module is configured to obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast of the target live broadcast room;

The preset delivery prompt information display module is configured to, when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, display the target anchor account corresponding to the target live broadcast room The preset delivery prompt information is displayed on the live broadcast page of the target live broadcast room, and the preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room. During the remaining live broadcast process of the target live broadcast room, the associated business party as the delivery object of the target live broadcast room, so as to obtain the live streaming delivery reward within the preset time period presented by the associated business party;

The delivery processing module is configured to respond to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live information stream of the target live broadcast room within the preset time period, the The delivery information of the delivery object of the affiliated business party is displayed on the live broadcast page.
The object delivery processing device according to claim 14, wherein the delivery processing module is further configured to display the delivery information of the first delivery object on the live broadcast page within the preset time period;

Wherein, the first delivery object is at least one preset delivery object of the affiliated business party, and the at least one preset delivery object is a delivery object associated with a preset item among delivery objects of the affiliated business party.
The object delivery processing device according to claim 15, further comprising:

The delivery object display module is configured to display the delivery objects of the associated business party in response to the object control instruction for the target live broadcast room;

The delivery information update module is configured to update the delivery information of the first delivery object displayed on the live broadcast page to all The delivery information of the second delivery object.
The object delivery processing device according to claim 14, further comprising:

The project participation identification module is configured to respond to the first object placement instruction for the target live broadcast room, to identify the project participation of the target live broadcast room, and obtain the identification result;

The pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the recognition result indicates that the target live room participates in the preset project, and the at least one pre-selected delivery object is from the The delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party ;

The delivery information display module is configured to display delivery information of a third delivery object on the live broadcast page in response to a first object confirmation instruction triggered based on any pre-selected delivery object, and the third delivery object is the first object Confirm the pre-selected delivery object corresponding to the instruction.
The object delivery processing device according to claim 17, further comprising:

The first participation operation information display module is configured to display the preset item on the object placement management and control page corresponding to the target live room when the identification result indicates that the target live room does not participate in the preset project. Set up the participation operation information corresponding to the project;

The first business party selection information display module is configured to display at least one business party on the object delivery management and control page in response to the first participation confirmation instruction triggered by the participation operation information;

The first preset delivery object display module is configured to display the at least one preset delivery object of the associated business party on the object delivery management and control page in response to a first selection instruction triggered by any business party, The associated business party is the business party corresponding to the first selection instruction;

The first delivery object determination module is configured to respond to the second object confirmation instruction triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room .
The object delivery processing device according to claim 18, further comprising:

The associated business party update module is configured to update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction in response to an associated business update instruction triggered by any business party.
The object placement processing device according to claim 18, wherein the first participation operation information display module includes:

The participation operation information display unit is configured to display the participation operation information of the preset item in at least one delivery mode on the object delivery management and control page corresponding to the target live broadcast room, and the at least one delivery mode includes the first delivery mode;

The business party selection information display module is further configured to execute the displaying of at least one business party on the object delivery control page in response to the first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode. step.
The object delivery processing device according to claim 20, wherein the preset delivery prompt information display module is further configured to match the delivery measurement data with the preset delivery conditions corresponding to the associated business parties of the target live broadcast room If it matches and the delivery mode corresponding to the target live broadcast room is the first delivery mode, the preset delivery prompt information is displayed on the live broadcast page.
The object delivery processing device according to any one of claims 14 to 21, wherein the delivery measurement data acquisition module includes:

The first anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account in response to the start broadcast instruction for the target live broadcast room;

The first delivery measurement data determining unit is configured to use the anchor attribute information as the delivery measurement data.
The object delivery processing device according to claim 22, wherein the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the device further includes:

The first delivery analysis request sending module is configured to send a first delivery analysis request to the business management and control platform, and the first delivery analysis request includes the attribute information of the anchor;

The first delivery analysis result receiving module is configured to receive the first delivery analysis result sent by the service management and control platform, the first delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information.
The object delivery processing device according to any one of claims 14 to 21, wherein the delivery measurement data acquisition module includes:

The real-time delivery parameter acquisition unit is configured to acquire the real-time delivery parameters generated during the delivery process of the current delivery object during the live broadcast of the target live broadcast room, and the current delivery object is obtained from the delivery objects of the associated business party in advance The selected delivery objects of the target live broadcast room;

The second anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account;

The second delivery measurement data determining unit is configured to use the real-time delivery parameters and the anchor attribute information as the delivery measurement data.
The object delivery processing device according to claim 24, wherein the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the device further includes:

The second delivery analysis request sending module is configured to send a second delivery analysis request to the business management and control platform, and the second delivery analysis request includes the anchor attribute information and the real-time delivery parameters;

The second delivery analysis result receiving module is configured to receive the second delivery analysis result sent by the business management and control platform, the second delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information, and A matching result between the preset delivery parameters and the real-time delivery parameters.
The object delivery processing device according to any one of claims 14 to 21, further comprising:

The second participation operation information display module is configured to, in response to the second object delivery instruction triggered based on the object delivery operation information in the start page of the target live broadcast room, display the object delivery control page corresponding to the target live broadcast room. Participation operation information corresponding to the preset items mentioned above;

The second object delivery management and control page module is configured to display at least one business party on the object delivery management and control page in response to the second participation confirmation instruction triggered by the participation operation information;

The second preset delivery object display module is configured to display at least one preset delivery object of the associated business party on the object delivery management and control page in response to a second selection instruction triggered by any business party. The business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is the delivery object associated with the preset item among the delivery objects of the associated business party;

The third delivery object determination module is configured to, in response to the third object confirmation instruction triggered for the preset delivery object in the at least one preset delivery object, use the preset delivery object corresponding to the third object confirmation instruction as the preset delivery object Describe the delivery objects of the target live broadcast room.
An electronic device, comprising:

processor;

memory for storing said processor-executable instructions;

Wherein, the processor is configured to execute the instructions to achieve the following steps:

Obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast in the target live broadcast room;

When the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, display preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room, The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room, and during the remaining live broadcast process of the target live broadcast room, the delivery object of the associated business party is used as the delivery object of the target live broadcast room object, to obtain the live streaming delivery reward within the preset time period presented by the associated business party;

In response to the delivery confirmation instruction triggered based on the preset delivery prompt information, within the preset time period, during the delivery process of the live broadcast information flow in the target live broadcast room, the delivery object of the associated business party Delivery information is displayed on the live broadcast page.
A non-volatile computer-readable storage medium, wherein, when the instructions in the storage medium are executed by a processor of the electronic device, the electronic device is enabled to perform the following steps:

Obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast in the target live broadcast room;

When the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, display preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room, The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room, and during the remaining live broadcast process of the target live broadcast room, the delivery object of the associated business party is used as the delivery object of the target live broadcast room object, to obtain the live streaming delivery reward within the preset time period presented by the associated business party;

In response to the delivery confirmation instruction triggered based on the preset delivery prompt information, within the preset time period, during the delivery process of the live broadcast information flow in the target live broadcast room, the delivery object of the associated business party Delivery information is displayed on the live broadcast page.
A computer program product comprising computer instructions, wherein said computer instructions implement the following steps when executed by a processor:

Obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast in the target live broadcast room;

When the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, display preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room, The preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room, and during the remaining live broadcast process of the target live broadcast room, the delivery object of the associated business party is used as the delivery object of the target live broadcast room object, to obtain the live streaming delivery reward within the preset time period presented by the associated business party;

In response to the delivery confirmation instruction triggered based on the preset delivery prompt information, within the preset time period, during the delivery process of the live broadcast information flow in the target live broadcast room, the delivery object of the associated business party Delivery information is displayed on the live broadcast page.