WO2023050730A1 - Procédé et appareil de traitement de distribution d'objet - Google Patents

Procédé et appareil de traitement de distribution d'objet Download PDF

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Publication number
WO2023050730A1
WO2023050730A1 PCT/CN2022/081018 CN2022081018W WO2023050730A1 WO 2023050730 A1 WO2023050730 A1 WO 2023050730A1 CN 2022081018 W CN2022081018 W CN 2022081018W WO 2023050730 A1 WO2023050730 A1 WO 2023050730A1
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WIPO (PCT)
Prior art keywords
delivery
live broadcast
preset
broadcast room
target
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PCT/CN2022/081018
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English (en)
Chinese (zh)
Inventor
欧阳楚仪
陈凯杰
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北京达佳互联信息技术有限公司
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Publication of WO2023050730A1 publication Critical patent/WO2023050730A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4784—Supplemental services, e.g. displaying phone caller identification, shopping application receiving rewards

Definitions

  • the present disclosure relates to the technical field of the Internet, and in particular to an object delivery processing method, device, electronic equipment, and storage medium.
  • the present disclosure provides an object delivery processing method, device, electronic equipment and storage medium.
  • an object placement processing method including:
  • the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room, display preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room,
  • the preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room, and during the remaining live broadcast process of the target live broadcast room, the delivery object of the associated business party is used as the delivery object of the target live broadcast room object, to obtain the live streaming delivery reward within the preset time period presented by the associated business party;
  • the delivery object of the associated business party Delivery information is displayed on the live broadcast page.
  • displaying the delivery information of the delivery object of the associated business party on the live broadcast page within the preset time period includes:
  • the first delivery object is at least one preset delivery object of the affiliated business party
  • the at least one preset delivery object is a delivery object associated with a preset item among delivery objects of the affiliated business party.
  • the method also includes:
  • the method also includes:
  • the identification result indicates that the target live broadcast room participates in a preset project
  • at least one pre-selected delivery object is displayed on the live broadcast page, and the at least one pre-selected delivery object is at least one preset from the associated business party.
  • the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;
  • the delivery information of the third delivery object is displayed on the live broadcast page, and the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.
  • the method also includes:
  • the at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, and the associated business party corresponds to the first selection instruction business side;
  • the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.
  • the method also includes:
  • the associated service party of the target live broadcast room is updated based on the service party corresponding to the associated service update instruction.
  • the object delivery management and control page corresponding to the target live broadcast room, displaying the participation operation information corresponding to the preset item includes:
  • the target delivery management and control page corresponding to the target live broadcast room display the participation operation information of the preset item in at least one delivery mode, and the at least one delivery mode includes the first delivery mode;
  • displaying at least one business party on the object delivery management and control page includes:
  • the step of displaying at least one business party on the object delivery management and control page is performed.
  • the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room
  • the live broadcast page of the target anchor account corresponding to the target live broadcast room includes:
  • the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery mode, display on the live broadcast page The preset delivery prompt information.
  • obtaining the delivery measurement data corresponding to the target live broadcast room includes:
  • the anchor attribute information is used as the delivery measurement data.
  • the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the method further includes:
  • the first delivery analysis result sent by the service management and control platform is received, and the first delivery analysis result represents a matching result between the live broadcast attribute information and the object attribute information.
  • obtaining the delivery measurement data corresponding to the target live broadcast room includes:
  • the real-time delivery parameters generated during the delivery process of the current delivery object are obtained, and the current delivery object is the target live broadcast room selected in advance from the delivery objects of the associated business party delivery target;
  • the real-time delivery parameters and the anchor attribute information are used as the delivery measurement data.
  • the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the method further includes:
  • the second delivery analysis request including the anchor attribute information and the real-time delivery parameters
  • the second delivery analysis result representing the matching result between the live broadcast attribute information and the object attribute information, and the preset delivery parameters and the real-time delivery Matching results between parameters.
  • the method also includes:
  • At least one preset delivery object of the associated business party is displayed on the object placement management and control page, and the associated business party is the business corresponding to the second selection instruction party, the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;
  • the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.
  • an object delivery processing device including:
  • the delivery measurement data acquisition module is configured to obtain delivery measurement data corresponding to the target live broadcast room during the live broadcast of the target live broadcast room;
  • the preset delivery prompt information display module is configured to, when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, display the target anchor account corresponding to the target live broadcast room.
  • the preset delivery prompt information is displayed on the live broadcast page of the target live broadcast room, and the preset delivery prompt information is used to prompt the target anchor corresponding to the target live broadcast room.
  • the delivery processing module is configured to respond to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live information stream of the target live broadcast room within the preset time period, the The delivery information of the delivery object of the affiliated business party is displayed on the live broadcast page.
  • the delivery processing module is further configured to display the delivery information of the first delivery object on the live broadcast page within the preset time period;
  • the first delivery object is at least one preset delivery object of the affiliated business party
  • the at least one preset delivery object is a delivery object associated with a preset item among delivery objects of the affiliated business party.
  • the device also includes:
  • the delivery object display module is configured to display the delivery objects of the associated business party in response to the object control instruction for the target live broadcast room;
  • the delivery information update module is configured to update the delivery information of the first delivery object displayed on the live broadcast page to all The delivery information of the second delivery object.
  • the device also includes:
  • the project participation identification module is configured to respond to the first object placement instruction for the target live broadcast room, to identify the project participation of the target live broadcast room, and obtain the identification result;
  • the pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the recognition result indicates that the target live room participates in the preset project, and the at least one pre-selected delivery object is from the The delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party; the at least one preset delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party ;
  • the delivery information display module is configured to display delivery information of a third delivery object on the live broadcast page in response to a first object confirmation instruction triggered based on any pre-selected delivery object, and the third delivery object is the first object Confirm the pre-selected delivery object corresponding to the instruction.
  • the device also includes:
  • the first participation operation information display module is configured to display the preset item on the object placement management and control page corresponding to the target live room when the identification result indicates that the target live room does not participate in the preset project. Set up the participation operation information corresponding to the project;
  • the first business party selection information display module is configured to display at least one business party on the object delivery management and control page in response to the first participation confirmation instruction triggered by the participation operation information;
  • the first preset delivery object display module is configured to display the at least one preset delivery object of the associated business party on the object delivery management and control page in response to a first selection instruction triggered by any business party,
  • the associated business party is the business party corresponding to the first selection instruction;
  • the first delivery object determination module is configured to respond to the second object confirmation instruction triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room .
  • the device also includes:
  • the associated business party update module is configured to update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction in response to an associated business update instruction triggered by any business party.
  • the first participation operation information display module includes:
  • the participation operation information display unit is configured to display the participation operation information of the preset item in at least one delivery mode on the object delivery management and control page corresponding to the target live broadcast room, and the at least one delivery mode includes the first delivery mode;
  • the business party selection information display module is further configured to execute the displaying of at least one business party on the object delivery control page in response to the first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode. step.
  • the preset delivery prompt information display module is further configured to match the preset delivery conditions corresponding to the associated business parties of the target live broadcast room when the delivery measurement data matches and the target live broadcast room corresponds to When the delivery mode of is the first delivery mode, the preset delivery prompt information is displayed on the live broadcast page.
  • the delivery measurement data acquisition module includes:
  • the first anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account in response to the start broadcast instruction for the target live broadcast room;
  • the first delivery measurement data determining unit is configured to use the anchor attribute information as the delivery measurement data.
  • the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the device further includes:
  • the first delivery analysis request sending module is configured to send a first delivery analysis request to the business management and control platform, and the first delivery analysis request includes the attribute information of the anchor;
  • the first delivery analysis result receiving module is configured to receive the first delivery analysis result sent by the service management and control platform, the first delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information.
  • the delivery measurement data acquisition module includes:
  • the real-time delivery parameter acquisition unit is configured to acquire the real-time delivery parameters generated during the delivery process of the current delivery object during the live broadcast of the target live broadcast room, and the current delivery object is obtained from the delivery objects of the associated business party in advance The selected delivery objects of the target live broadcast room;
  • the second anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account
  • the second delivery measurement data determining unit is configured to use the real-time delivery parameters and the anchor attribute information as the delivery measurement data.
  • the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the device further includes:
  • the second delivery analysis request sending module is configured to send a second delivery analysis request to the business management and control platform, and the second delivery analysis request includes the anchor attribute information and the real-time delivery parameters;
  • the second delivery analysis result receiving module is configured to receive the second delivery analysis result sent by the business management and control platform, the second delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information, and A matching result between the preset delivery parameters and the real-time delivery parameters.
  • the device also includes:
  • the second participation operation information display module is configured to, in response to the second object delivery instruction triggered based on the object delivery operation information in the start page of the target live broadcast room, display the object delivery control page corresponding to the target live broadcast room. Participation operation information corresponding to the preset items mentioned above;
  • the second object delivery management and control page module is configured to display at least one business party on the object delivery management and control page in response to the second participation confirmation instruction triggered by the participation operation information;
  • the second preset delivery object display module is configured to display at least one preset delivery object of the associated business party on the object delivery management and control page in response to a second selection instruction triggered by any business party.
  • the business party is the business party corresponding to the second selection instruction, and the at least one preset delivery object is the delivery object associated with the preset item among the delivery objects of the associated business party;
  • the third delivery object determination module is configured to, in response to the third object confirmation instruction triggered for the preset delivery object in the at least one preset delivery object, use the preset delivery object corresponding to the third object confirmation instruction as the preset delivery object Describe the delivery objects of the target live broadcast room.
  • an electronic device including: a processor; a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement A method as described in any one of the above first aspects.
  • a computer-readable storage medium When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the first method of the embodiments of the present disclosure. Aspects of any of the described methods.
  • a computer program product containing instructions, which when run on a computer, causes the computer to execute any one of the methods described in the first aspect of the embodiments of the present disclosure.
  • the target anchor will be prompted, and by The delivery object of the affiliated business party is the delivery object of the target live broadcast room, and can obtain the live stream delivery reward within the preset time period presented by the affiliated business party; and live broadcast within the preset time period after the delivery confirmation instruction is triggered
  • displaying the delivery information of the delivery objects of the associated business party on the live broadcast page can effectively improve the stability of the number of viewers in the live broadcast room, and better improve the conversion rate and target delivery effect; in addition, during the gift live broadcast Before streaming rewards, combined with the matching between the delivery measurement data and the corresponding preset delivery conditions of the associated business party, the effect of subsequent object delivery can be measured in advance to reduce invalid object delivery, thereby reducing system resource consumption and improving system performance.
  • Fig. 1 is a schematic diagram of an application system shown according to an exemplary embodiment
  • Fig. 2 is a flow chart of a method for processing object delivery according to an exemplary embodiment
  • Fig. 3 is a schematic diagram of a live broadcast page showing preset delivery prompt information according to an exemplary embodiment
  • Fig. 4 is a schematic diagram of object placement during a live broadcast according to an exemplary embodiment
  • Fig. 5 is a schematic diagram of participating in a preset item in the first delivery mode according to an exemplary embodiment
  • Fig. 6 is a schematic page diagram of an object delivery process according to an exemplary embodiment
  • Fig. 7 is a block diagram of an object delivery processing device according to an exemplary embodiment
  • Fig. 8 is a block diagram showing an electronic device for object delivery processing according to an exemplary embodiment.
  • the user information including but not limited to user equipment information, user personal information, etc.
  • data including but not limited to data for display, data for analysis, etc.
  • the business party when delivering objects in the live broadcast room, the business party needs to create the delivery information of the delivery objects in the platform in advance, and set the corresponding delivery rewards; then, the anchor can combine the delivery information of the delivery objects and the delivery rewards to choose The delivery objects in the live broadcast room, and promote the delivery objects during the live broadcast.
  • the delivery effect is not measured in the object delivery scheme, and the number of viewers in the live broadcast room is also unstable, resulting in poor object delivery effect and low conversion rate, and invalid information delivery also causes a waste of delivery system resources and a system failure. Reduced performance.
  • FIG. 1 is a schematic diagram of an application system according to an exemplary embodiment.
  • the application system may include an object delivery platform 100 and a service management and control platform 200 .
  • the object delivery platform 100 may include a first terminal 101 , a second terminal 102 and a first server 103 ;
  • the service management and control platform 200 may include a third terminal 201 and a second server 202 .
  • the object delivery platform 100 may be used for object delivery.
  • the first terminal 101 may be a terminal corresponding to the anchor (that is, the anchor end), and may be used to publish multimedia resources such as live information streams.
  • the second terminal 200 may be a terminal corresponding to the service party in the object delivery platform, and may be used to create delivery information of the delivery object.
  • the first server 103 may be a background server in the object delivery platform 100, and the first server 103 may perform object delivery processing for the first terminal 101 and the second terminal 102, and provide background support.
  • the service management and control platform 200 can be used to control the delivery of delivery objects of the business party.
  • the third terminal 201 can be the terminal corresponding to the business party in the business management and control platform, and the business party can set the delivery settings for the delivery objects participating in the preset project based on the third terminal; the second server 202 can be used for The third terminal performs delivery setting to provide background support, and provides delivery setting information of delivery objects participating in the preset project to the object delivery platform 100 .
  • the delivery management and control service and the object delivery service can be integrated on the same platform.
  • the object delivery platform 100 and the service management and control platform 200 can be the same platform, and the second terminal 102 and the third terminal 201 can be are the same terminal, in some embodiments, the first server 103 and the second server 201 may be the same server.
  • the aforementioned terminals may include, but are not limited to, smartphones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, augmented reality (augmented reality, AR)/virtual reality (virtual reality, VR) devices, Electronic devices such as smart wearable devices may also be software running on the above-mentioned electronic devices, such as application programs.
  • the operating system running on the electronic device may include but not limited to Android system, IOS system, linux, windows and so on.
  • the above-mentioned server can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, and can also provide cloud services, cloud databases, cloud computing, cloud functions, cloud storage, Cloud servers for basic cloud computing services such as network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network, content distribution network), and big data and artificial intelligence platforms.
  • cloud services cloud databases, cloud computing, cloud functions, cloud storage, Cloud servers for basic cloud computing services such as network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network, content distribution network), and big data and artificial intelligence platforms.
  • FIG. 1 is only an application environment provided by the present disclosure, and may also include other application environments in actual applications, for example, the object delivery platform 100 may also include a viewer terminal and the like.
  • the first terminal 101, the second terminal 102, the first server 103, the third terminal 201 and the second server 203 may be connected directly or indirectly through wired or wireless communication.
  • Fig. 2 is a flow chart of an object delivery processing method according to an exemplary embodiment.
  • the object delivery processing method is used for the first terminal, including the following step S21, the live broadcast process in the target live broadcast room , obtain delivery measurement data corresponding to the target live broadcast room; Step S23, when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party in the target live broadcast room, the live broadcast of the target anchor account corresponding to the target live broadcast room
  • the page displays the preset delivery prompt information; step S25, in response to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live information stream of the target live broadcast room within the preset time period, the associated business party's
  • the delivery information of delivery objects is displayed on the live broadcast page.
  • step S21 during the live broadcast process of the target live broadcast room, the delivery measurement data corresponding to the target live broadcast room is acquired.
  • the target live room may be a live room where objects can be placed.
  • the delivery measurement data corresponding to the target live broadcast room may be the data used to measure the delivery effect of the associated delivery object in the target live broadcast room.
  • the associated delivery object may be the associated business party of the target live broadcast room served to .
  • the delivery object can be the object that needs to be promoted, and the associated business party can be the business party to which the object (the delivery object) that can currently be promoted in the target live broadcast room belongs to; in some embodiments, the delivery object can include but not limited to commodities, applications Programs, novels, etc.
  • the business party may be the delivery party to which the delivery object belongs, such as the merchant of the product.
  • the delivery measurement data may include anchor attribute information of the target live broadcast account in the target live broadcast room.
  • obtaining the delivery measurement data corresponding to the target live broadcast room may include:
  • the anchor attribute information may be information that can characterize the features of the anchor's promotion object.
  • the anchor attribute information may be the type of anchor delivery, such as beauty anchors, home improvement anchors, and the like.
  • the anchor delivery types can be divided in combination with actual applications.
  • the object delivery platform will often combine the characteristics of the objects that different anchors are good at promoting, and set the corresponding anchor delivery types for different anchors in advance.
  • anchor attribute information that can characterize the characteristics of anchor promotion objects in the target live broadcast room can be combined as data to measure the delivery effect of the associated delivery objects in the target live broadcast room.
  • the host may trigger the broadcast start instruction at the first terminal, and use the host attribute information of the target host account as delivery measurement data.
  • the anchor attribute information is used as the delivery measurement data, and the characteristics of the anchor promotion objects represented by the anchor attribute information can be used to accurately measure the delivery effect of the associated delivery objects in the target live broadcast room, thereby improving the follow-up delivery efficiency.
  • the delivery measurement data may include real-time delivery parameters and host attribute information.
  • obtaining the delivery measurement data corresponding to the target live room includes:
  • the above-mentioned current delivery object is the delivery object of the target live broadcast room selected in advance from the delivery objects of the associated business party.
  • the real-time delivery parameters may be data associated with delivery effects generated in real time.
  • real-time can be set in conjunction with the collection period of delivery parameters in actual applications, for example, delivery parameters generated every second, or delivery parameters generated every 5 seconds.
  • the real-time delivery parameters may include but not limited to the conversion amount of the current delivery object in the collection period, and the live room characteristic information such as the number of online users in the live room, the number of comments in the live room, etc. within the collection period.
  • the object delivery platform can regularly acquire real-time delivery parameters generated during the current delivery object delivery process based on the collection period, and use the acquired anchor attribute information of the target anchor account and the real-time delivery parameters as delivery measurement data.
  • the real-time delivery parameters and anchor attribute information generated during the current delivery object delivery process are used as delivery measurement data, which can be characterized by the characteristics of the anchor promotion object represented by the anchor attribute information, as well as the real-time generated and
  • the data associated with the delivery effect can more accurately measure the delivery effect of the associated delivery objects in the target live broadcast room, thereby improving the efficiency of subsequent delivery.
  • step S23 when the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room, the preset delivery prompt information is displayed on the live page of the target anchor account corresponding to the target live broadcast room.
  • the above-mentioned preset delivery conditions may be preset delivery constraints that can measure the object delivery effect of the associated business party.
  • the above preset delivery reminder information can be used to remind the target anchor corresponding to the target live broadcast room.
  • the delivery object of the associated business party is used as the delivery object of the target live broadcast room to obtain the gift from the associated business party.
  • Live streaming delivery rewards within a preset period of time corresponds to the case where the target host accepts the live stream distribution rewards within the preset time period presented by the affiliated business party, it is necessary to use the affiliated business party's delivery object as the only delivery in the target live broadcast room during the remaining live broadcast process of the target live broadcast room object.
  • FIG. 3 is a schematic diagram of a live broadcast page displaying preset delivery prompt information according to an exemplary embodiment.
  • the preset delivery reminder information may be displayed on the live broadcast page in the form of a pop-up window, and the information corresponding to 301 may be the preset delivery reminder information.
  • the above-mentioned preset delivery conditions may include the object attribute information of the delivery object of the associated business party, and correspondingly, the above-mentioned object delivery Treatment methods can also include:
  • the first delivery analysis result sent by the service management and control platform is received, and the first delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information.
  • the preset delivery conditions may be pre-stored on the second server in the service management and control platform.
  • the object attribute information of the delivery object may be information that can characterize the object characteristics of the delivery object.
  • the delivery object of the associated business party may include one or more objects, and the object attribute information of the delivery object of the associated business party may include object attribute information of one or more objects.
  • the first terminal can obtain the host attribute information, and send the information including the host attribute information to the second server in the business management and control platform through the first server in the object delivery platform.
  • the first delivery analysis request so that the second server can determine the first delivery analysis result representing the matching result between the live broadcast attribute information and the object attribute information, and return the first delivery analysis result to the first terminal through the first server, and correspondingly Yes, if the first delivery analysis result indicates that the matching result between the live broadcast attribute information and the object attribute information is a match, it can be determined that the delivery measurement data matches the preset delivery condition corresponding to the associated business party of the target live broadcast room.
  • the first server may send the above-mentioned preset delivery reminder information to the first terminal, so that the first terminal may perform the step of displaying the preset delivery reminder information on the live page of the target anchor account corresponding to the target live broadcast room.
  • the feature vectors of the live attribute information and the object attribute information can be generated, and the similarity between the two feature vectors can be determined.
  • the similarity is greater than or equal to the preset matching threshold, it can be determined that the matching result between the live broadcast attribute information and the object attribute information is a match, that is, the delivery measurement data matches the preset delivery conditions; when the similarity is less than the preset In the case of matching the threshold, it can be determined that the matching result between the live broadcast attribute information and the object attribute information is a mismatch, that is, the delivery measurement data does not match the preset delivery conditions.
  • the preset matching threshold may be a value set in advance in combination with requirements for matching accuracy between live broadcast attribute information and object attribute information in actual applications.
  • the live broadcast attribute information with the object attribute information of the delivery object of the associated business party, it is possible to pre-measure the subsequent object delivery effect before giving the live streaming delivery reward, and improve the conversion rate and the number of viewers in the live broadcast room stability, reduce invalid object delivery, thereby reducing system resource consumption and improving system performance.
  • the preset delivery conditions may include object attribute information and preset delivery parameters of the delivery object of the associated business party.
  • the above method also Can include:
  • the second delivery analysis result sent by the business management and control platform is received, and the second delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters.
  • the preset delivery conditions may be pre-stored on the second server in the service management and control platform.
  • the preset delivery parameters may be the characteristic information of the corresponding live broadcast room when the historical live broadcast of the target anchor account reaches the conversion peak.
  • the characteristic information of the live broadcast room may include but not limited to the number of people online in the live broadcast room, the number of comments in the live broadcast room, and the like.
  • the first terminal may send the information including anchor attribute information and real-time delivery parameters to the second server in the business management and control platform through the first server in the object delivery platform.
  • the second delivery analysis request so that the second server can determine the second delivery analysis result representing the matching result between the live broadcast attribute information and the object attribute information, and the matching result between the preset delivery parameters and the real-time delivery parameters, and pass the first server
  • the second delivery analysis result is returned to the first terminal.
  • the second delivery analysis result indicates that the matching result between the live broadcast attribute information and the object attribute information is a match, and the matching result between the preset delivery parameters and the real-time delivery parameters is In the case of no match, it can be determined that the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room.
  • the first server may send the above-mentioned preset delivery reminder information to the first terminal, so that the first terminal may perform the step of displaying the preset delivery reminder information on the live page of the target anchor account corresponding to the target live broadcast room.
  • each parameter in the real-time delivery parameters in the process of determining the matching result between the preset delivery parameters and the real-time delivery parameters, can be compared with the corresponding parameter in the preset delivery parameters, and in some In the embodiment, when each parameter in the real-time delivery parameters is greater than or equal to the corresponding item parameter in the preset delivery parameters, it can be determined that the matching result between the preset delivery parameters and the real-time delivery parameters is a match; If one of the parameters is less than or equal to the parameter of the corresponding item in the preset delivery parameters, it can be determined that the matching result between the preset delivery parameters and the real-time delivery parameters is a mismatch.
  • the matching result between live broadcast attribute information and object attribute information may be the first matching value representing the matching degree between live broadcast attribute information and object attribute information; the matching result between preset delivery parameters and real-time delivery parameters may also be It may be the second matching value representing the degree of matching between the preset delivery parameters and the real-time delivery parameters; in some embodiments, the sum of the first matching value and the second matching value, or the first matching value and the second matching value may be combined Numerical weighted sum to determine whether the delivery measurement data matches the preset delivery conditions corresponding to the above-mentioned associated business parties; in some embodiments, the weights corresponding to the first matching value and the second matching value can be set in combination with actual applications .
  • the first matching value and the second matching value taking the sum of the first matching value and the second matching value to determine whether the delivery measurement data matches the preset delivery condition corresponding to the above-mentioned associated business party as an example, the first matching value and the second matching value If the sum of the matching values is greater than or equal to the second preset threshold, it can be determined that the delivery measurement data matches the preset delivery conditions corresponding to the above-mentioned associated business parties; otherwise, if the sum of the first matching value and the second matching value is less than the second In the case of two preset thresholds, it can be determined that the delivery measurement data does not match the preset delivery conditions corresponding to the above-mentioned associated business parties.
  • the live broadcast attribute information with the object attribute information of the delivery object of the associated business party, and the real-time delivery parameters with the preset delivery parameters, it is possible to pre-measure the delivery effect of the object before giving the live streaming delivery reward, Better improve the conversion rate and the stability of the number of viewers in the live broadcast room, reduce the delivery of invalid objects, thereby reducing the consumption of system resources and improving system performance.
  • step S25 in response to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live broadcast information flow in the target live broadcast room within the preset time period, the delivery information of the delivery object of the associated business party is displayed on the Live page.
  • the delivery objects of the associated business party may include at least one object.
  • the delivery confirmation instruction is triggered, that is, after the target anchor accepts the live stream delivery reward within the preset time period presented by the associated business party, one or more objects can be selected from the delivery objects of the associated business party , as objects that can be placed in the target live broadcast room during the remaining live broadcast, and display the delivery information of the selected one or more objects on the live broadcast page.
  • the preset delivery prompt information may include a control for triggering a delivery confirmation instruction.
  • the control in the area where "start delivery" is located may be a control for triggering a delivery confirmation instruction.
  • the delivery confirmation instruction can be triggered by clicking the above-mentioned controls or other methods.
  • the preset time period can be determined by combining the current time and the preset reward duration for delivering live streaming.
  • the first server can push the live broadcast information stream of the target live broadcast room to the target viewer, so as to present the live stream within the preset time period Information flow delivery rewards.
  • the first terminal can display the delivery information of the delivery objects of the associated business party on the live broadcast page.
  • the placement information may be information used to describe the corresponding placement object. Taking the placement object as a commodity as an example, the placement information may include commodity name, price, brand and other information.
  • the target viewer terminal may be the viewer terminal whose viewer characteristic information matches the live broadcast characteristic information of the target live broadcast room.
  • the live broadcast characteristic information may be information that can describe the target live broadcast room; in some embodiments, the live broadcast characteristic information may include but not limited to the anchor attribute information of the target anchor account, the voice, graphics and text in the live information stream and other feature information.
  • the viewer characteristic information of the viewer may be information capable of describing the viewer. In some embodiments, the viewer characteristic information may include but not limited to the corresponding account information of the viewer.
  • the conversion amount corresponding to the viewers brought by the donated live streaming delivery rewards and the conversion amount corresponding to the viewers who automatically enter the live broadcast room through search and other means can be counted, and displayed on the first terminal and The second terminal, so that the anchor and business parties can better grasp the conversion situation.
  • the conversion amount may be the number of preset operations performed by the audience corresponding to the audience in the live broadcast room.
  • the preset operation may be an operation corresponding to a preset conversion behavior combined with an actual application.
  • displaying the delivery information of the delivery object of the associated business party on the live broadcast page within the preset time period may include:
  • the above-mentioned first delivery object may be at least one preset delivery object of an associated business party, and the above-mentioned at least one preset delivery object may be an delivery object associated with a preset item among the delivery objects of the above-mentioned affiliated business party.
  • the preset item can be to obtain the live broadcast information presented by the business party within a certain period of time by placing an object marked with preset identification information by a certain business party during the remaining live broadcast process of the target live broadcast room Items that stream delivery rewards.
  • the preset identification information may be identification information corresponding to a preset item.
  • the delivery object associated with the preset item may be a delivery object marked with an item identifier of the preset item.
  • the above preset delivery prompt information can be updated as: used to prompt the target anchor corresponding to the target live broadcast room, by using at least one preset delivery object of the associated business party as the target during the remaining live broadcast process of the target live broadcast room
  • the delivery object of the live broadcast room in order to obtain the live streaming delivery reward within the preset time period presented by the affiliated business party. That is, after the delivery confirmation command is triggered, one or more objects associated with the preset project can be selected from the delivery objects of the associated business party as the objects that can be delivered in the target live broadcast room during the remaining live broadcast process.
  • the business party can pre-set the placement of the placement objects participating in the preset project based on the third terminal in the business management and control platform.
  • the third terminal can provide a corresponding delivery setting page; in some embodiments, on the delivery setting page, delivery budget, ROI (Return of investment, return on investment), delivery anchor account number can be performed , delivery objects and other information settings, and mark the preset identification information for the delivery objects selected to participate in the preset project.
  • the delivery objects corresponding to the preset items can be displayed on the first terminal in advance, and correspondingly, the target anchor can select the objects to be placed in the target live broadcast room, so as to control and control the delivery of objects in the target live broadcast room subsequently.
  • the delivery objects associated with the preset items are used as the delivery objects during the live stream delivery reward period, which can be combined with the project to perform object delivery processing more targetedly, and improve the effectiveness of object delivery.
  • Responsibility reduce invalid delivery, reduce system resource consumption, and improve system performance.
  • the above object delivery processing method may also include:
  • the recognition result indicates that the target live broadcast room participates in the preset project, display at least one pre-selected delivery object on the live broadcast page, and at least one pre-selected delivery object is the target live broadcast room selected from at least one preset delivery object of the associated business party Delivery objects; at least one default delivery object is the delivery object associated with the preset project among the delivery objects of the affiliated business party;
  • the delivery information of the third delivery object is displayed on the live broadcast page, and the third delivery object is the pre-selected delivery object corresponding to the first object confirmation instruction.
  • object placement operation information for triggering object placement instructions can be set on the live broadcast page.
  • the object placement operation information can be a control in the form of a preset icon, and the preset icon can be combined with the actual Application requirements are set.
  • the above-mentioned first object delivery instruction may be triggered by clicking on the object delivery operation information or the like.
  • the first object placement instruction may be an object placement instruction triggered on a live broadcast page.
  • the target live room can be identified for item participation, and the identification result can be obtained.
  • the target anchor can pre-configure the participation configuration of the preset project before the broadcasting of the target live broadcast room, and can also perform the participation configuration of the preset project during the live broadcast process when the object delivery is required.
  • the delivery object of the target live broadcast room selected from at least one preset delivery object of the associated business party can be displayed on the live broadcast page (preselected served to).
  • displaying at least one pre-selected delivery object on the live broadcast page may include displaying basic information of at least one pre-selected delivery object (such as the object name and image of the pre-selected delivery object) on the live broadcast page through a pop-up window or the like.
  • the delivery objects in the target live broadcast room may include one or more objects.
  • the above-mentioned first object confirmation instruction can be triggered by clicking on the area where the basic information corresponding to any pre-selected delivery object is located. ; It can also be combined with the preset selection control corresponding to each pre-selected delivery object to trigger the above-mentioned first object confirmation instruction.
  • the delivery information of the third delivery object (the pre-selected delivery object corresponding to the first object confirmation instruction) displayed on the live broadcast page can be combined to start the live broadcast on the target. During the promotion of the third delivery target.
  • FIG. 4 is a schematic diagram of object placement during a live broadcast according to an exemplary embodiment.
  • FIG. 4(a) is a schematic diagram of a live broadcast page.
  • the above-mentioned first object delivery instruction can be triggered by clicking the “icon corresponding to object delivery” in FIG. 4(a).
  • the target live broadcast room participates in the preset project, in combination with Figure 4(b), at least one pre-selected delivery object can be displayed on the live broadcast page;
  • the corresponding selection control can trigger the first object confirmation instruction; further, in combination with FIG. 4(c), the delivery information of object A (preselected delivery object corresponding to the first object confirmation instruction) is displayed on the live page.
  • the process of selecting the object currently to be delivered first identify whether the target live broadcast room participates in the preset project, and if it is identified that the target live broadcast room participates in the preset project, combining the preset project is more targeted Object delivery processing can be performed more efficiently, the effectiveness of object delivery can be better improved, invalid delivery can be reduced, system resource consumption can be reduced, and system performance can be improved.
  • the above object placement processing method further includes:
  • the recognition result indicates that the target live broadcast room does not participate in the preset project, display the participation operation information corresponding to the preset project on the object delivery control page corresponding to the target live broadcast room;
  • At least one business party is displayed on the object delivery control page;
  • At least one preset delivery object of the associated business party is displayed on the object delivery management and control page, and the associated business party is the business party corresponding to the first selection instruction;
  • the preset delivery object corresponding to the second object confirmation instruction is used as the delivery object of the target live broadcast room.
  • the recognition result indicates that the target live broadcast room does not participate in the preset project, it can jump to the target delivery management and control page, and display the participation operation information corresponding to the preset project on the target delivery management and control page.
  • the object placement management and control page can be used to display the objects that can be placed in the target live broadcast room, and the target anchor can select the object to be placed through the object placement management and control page.
  • the participation operation information corresponding to the preset item can be displayed on the object delivery management and control page through a pop-up window or the like.
  • the participation operation information corresponding to the preset item can be a selection control.
  • the above-mentioned first participation confirmation instruction can be triggered by clicking the selection control, and at least one business party can be displayed on the object delivery management and control page.
  • the selection information of at least one business party may be displayed on the object delivery control page in a pop-up window or the like.
  • displaying at least one business party on the object delivery management and control page may include displaying at least one business party's basic information (such as business party name, icon, etc.) on the object delivery management and control page and selecting the corresponding business party as an associated
  • the first selection operation information of the business party in some embodiments, the first selection operation information corresponding to at least one business party may be preset controls for selecting the corresponding business party.
  • the above-mentioned first selection instruction can be triggered by clicking on the first selection operation information corresponding to a certain business party, and at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, correspondingly , the associated business party may be the business party corresponding to the first selection instruction.
  • At least one preset delivery object of the associated business party displayed on the object delivery management and control page may include: displayed on the object delivery management and control page, basic information of at least one preset delivery object of the associated business party (such as preset information such as the object name and image of the delivery object) and the second selection operation information for selecting the corresponding preset delivery object as the delivery object of the target live broadcast room; in some embodiments, you can click on the Select the delivery object of the target live broadcast room by means of the second selection operation information, etc., and combine the preset confirmation control to trigger the above-mentioned second object confirmation instruction, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery of the target live broadcast room object.
  • basic information of at least one preset delivery object of the associated business party such as preset information such as the object name and image of the delivery object
  • the second selection operation information for selecting the corresponding preset delivery object as the delivery object of the target live broadcast room
  • the participation setting of the preset project is performed first, and then the preset project can be combined with more targeted Object delivery processing can be performed to improve the effectiveness of object delivery, reduce invalid delivery, reduce system resource consumption, and improve system performance.
  • the display of participation operation information corresponding to preset items on the object delivery control page corresponding to the target live broadcast room may include:
  • displaying at least one business party on the object delivery management and control page in response to the first participation confirmation instruction triggered by the participation operation information may include:
  • the step of displaying at least one business party on the object delivery management and control page is performed.
  • preset items may correspond to at least one delivery mode, and preset items in different delivery modes may correspond to different item rules.
  • the preset item can also be an item that obtains a gifted live stream delivery reward by delivering a delivery object marked with preset identification information; correspondingly, the preset item in the first delivery mode is through In the remaining live broadcasting process of the target live broadcast room, put a delivery object marked with preset identification information by a certain business party to obtain the project of rewarding the delivery of live information flow within a period of time presented by the business party.
  • the remaining live broadcast process corresponding to the first delivery mode may be all remaining live broadcast processes, or may be a remaining period of time; correspondingly.
  • delivery objects marked with preset identification information by a certain business party can be released; in the rest of the remaining time, other delivery objects of the business party can be released, and other delivery objects can be the ones not included in the delivery objects of the business party. Delivery objects marked with preset identification information.
  • FIG. 5 is a schematic diagram of participating in a preset item in the first delivery mode according to an exemplary embodiment.
  • the page corresponding to FIG. 5( a ) is an object delivery management and control page displaying participation operation information of preset items in at least one delivery mode.
  • the preset items in the delivery mode can be combined with actual application (preset) participation operation information.
  • the preset item in the first delivery mode can be selected based on the control corresponding to 501, and when the preset item in the first delivery mode is selected, click "Confirm” in Figure 5(a) "Participate” control can trigger the above first participation confirmation instruction; further, as shown in Figure 5(b), the basic information of at least one business party and the information used to select the corresponding business party as an associated business party can be displayed on the object delivery control page.
  • at least one candidate object of the business party may be the delivery object associated with the preset item in the delivery object of the corresponding business party; wherein, the "selection" in 5(b) "Set” control can be the operation information for the first selection.
  • the object delivery management and control page can also display the basic information of delivery objects of other business parties; but Only at least one preset delivery object of the affiliated business party is selectable, for example, only at least one preset delivery object of the affiliated business party is provided with the second selection operation information for selecting it as the delivery object of the target live broadcast room.
  • the control corresponding to 502 in FIG. 5(c) may be the second selection operation information.
  • the above-mentioned second object confirmation instruction can be triggered based on the "OK" control in Figure 5(c), so as to confirm the second object
  • the preset delivery objects (object A and object B) corresponding to the instruction are used as the delivery objects of the target live room.
  • the delivery modes can be better enriched, the flexibility of object delivery can be improved, and user experience can be better improved.
  • the preset item in the case that the preset item is an item marked with the preset identification information through the delivery object, the item for obtaining the gifted live information stream delivery reward is obtained, and the preset item in the first delivery mode is the delivery object through the delivery mode.
  • the above-mentioned delivery measurement data and When the preset delivery conditions corresponding to the affiliated business parties of the target live broadcast room match, displaying the preset delivery prompt information on the live broadcast page of the target anchor account corresponding to the target live broadcast room may include:
  • the delivery measurement data matches the preset delivery conditions corresponding to the associated business parties of the target live broadcast room and the delivery mode corresponding to the target live room is the first delivery mode, display the preset delivery prompt information on the live broadcast page.
  • the above object placement processing method further includes:
  • the associated business party of the target live broadcast room is updated based on the business party corresponding to the associated business update instruction.
  • the operation information for changing the associated business party can be set in the object placement management and control page.
  • the associated business update instruction can be triggered based on the operation information, so that rewards can be delivered when receiving information flow presented by an associated business party. Before, update the associated business party.
  • a hosting terminal can be set for the target live broadcast room, and the hosting terminal can be used to help the host perform operations such as object placement control and distribution of virtual resources, so as to improve the operation of the live broadcast room efficiency.
  • the delivery confirmation instruction is triggered, that is, after accepting the live stream delivery reward presented by an associated business party
  • the delivery object of the unrelated business party is selected as the delivery object.
  • the delivery object of the target live broadcast room can send corresponding prompt information on the hosting end and the host end to remind the user that the delivery object of the associated business party is the delivery object of the target live broadcast room in the remaining live broadcast process, avoiding the target Choose Conflict.
  • the above object delivery processing method may also include:
  • At least one preset delivery object of the associated business party is displayed on the object delivery management and control page, and the associated business party is the business party corresponding to the first selection instruction;
  • the preset delivery object corresponding to the third object confirmation instruction is used as the delivery object of the target live broadcast room.
  • the second object delivery instruction may be an object delivery instruction triggered on the broadcast launch page.
  • the object delivery operation information may be information used to trigger the second object delivery instruction, such as a control in the form of a preset icon.
  • the above-mentioned second object delivery instruction can be triggered by clicking on the object delivery operation information, and the participation operation information corresponding to the preset item is displayed on the object delivery management and control page corresponding to the target live broadcast room.
  • the object placement management and control page can be used to display the objects that can be placed in the target live broadcast room, and the anchor can select the object to be placed through the object placement management and control page.
  • the participation operation information corresponding to the preset item can be displayed on the object delivery management and control page through a pop-up window or the like.
  • the participation operation information corresponding to the preset item can be a selection control.
  • the above-mentioned second participation confirmation instruction can be triggered by clicking the selection control, and at least one business party can be displayed on the object delivery management and control page.
  • the selection information of at least one business party is displayed to be displayed on the object delivery control page through a pop-up window or the like.
  • displaying at least one business party on the object delivery management and control page may include displaying at least one business party’s basic information (such as business party name, icon, etc.) on the object delivery management and control page and selecting the corresponding business party as an associated
  • the first selection operation information of the business party in some embodiments, the first selection operation information corresponding to at least one business party may be preset controls respectively used to select the corresponding business party.
  • the above-mentioned second selection instruction can be triggered by clicking on the first selection operation information corresponding to a certain business party, and at least one preset delivery object of the associated business party is displayed on the object delivery management and control page, correspondingly , the associated business party may be the business party corresponding to the second selection instruction.
  • displaying at least one preset delivery object of the associated business party on the object delivery management and control page may include displaying the basic information of at least one preset delivery object of the associated business party on the object delivery management and control page (for example, the default delivery object Object name, image and other information) and the second selection operation information for selecting the corresponding preset delivery object as the delivery object of the target live broadcast room; in some embodiments, you can click the second selection corresponding to a preset delivery object Select the delivery object of the target live broadcast room by means of operating information, and combine the preset confirmation control to trigger the above-mentioned third object confirmation instruction, and use the preset delivery object corresponding to the third object confirmation instruction as the delivery object of the target live broadcast room.
  • the basic information of at least one preset delivery object of the associated business party on the object delivery management and control page for example, the default delivery object Object name, image and other information
  • the second selection operation information for selecting the corresponding preset delivery object as the delivery object of the target live broadcast room
  • the participation settings of the preset items are pre-set, and then the object delivery processing can be performed more targetedly in combination with the preset items, so as to improve the effectiveness of object delivery, reduce invalid delivery, and reduce system resource consumption. Improve system performance.
  • the above method may also include:
  • the delivery information of the first delivery object displayed on the live broadcast page is updated with the delivery information of the second delivery object.
  • the delivery object of the associated business party can be displayed on the object delivery management and control page.
  • the above-mentioned Object management and control instructions to display the delivery objects of the associated business party on the object delivery management and control page.
  • any one of the delivery objects of the associated business party may be selected as the second delivery object.
  • displaying the delivery objects of the associated business party may include displaying at least one preset delivery object of the associated business party, so as to select a second delivery object from the at least one preset delivery object.
  • the user can be allowed to re-select the objects to be delivered from the delivery objects of the associated business party, which can improve the richness and flexibility of object delivery in the live broadcast process.
  • FIG. 6 is a schematic page diagram of an object placement process provided according to an exemplary embodiment.
  • Figure 6(a) is the launch page of the target live broadcast room.
  • the participation settings of the preset items are performed before the start of the broadcast.
  • the preset can be entered based on the "corresponding icon" on the launch page.
  • the process of preset project participation setting and the corresponding setting page can refer to the above-mentioned embodiment corresponding to FIG. 5 and the page corresponding to FIG. 5 respectively. Further, in combination with Fig.
  • the live broadcast in the target live room can be triggered based on the "open live video broadcast” control, and the live broadcast page corresponding to Fig. 6(b) can be entered.
  • the first object delivery instruction can be triggered based on the "icon corresponding to the object delivery" in the live broadcast page; In some cases, you can enter the process of participating in the setting of the preset item.
  • the process of participating in the setting of the preset item and the corresponding setting page can refer to the above-mentioned embodiment corresponding to FIG. 5 and the page corresponding to FIG. 5 .
  • At least one pre-selected delivery can be displayed on the live broadcast page Object; in some embodiments, the first object confirmation instruction can be triggered by clicking on the control corresponding to "Start explaining" (the selection control corresponding to the pre-selected delivery object); further, in combination with Figure 6(d), in response to the first object Confirm the instruction, and display the delivery information of object A (the pre-selected delivery object corresponding to the first object confirmation instruction) on the live broadcast page. In some embodiments, in conjunction with FIG.
  • the object management and control instruction can be triggered based on the "management product" control displayed on the live broadcast page, so as to display at least one preset delivery object of the associated business party on the object delivery management and control page; further Yes, in combination with the object delivery management and control page corresponding to Figure 6(e), at least one preset delivery object of the associated business party can be combined to update the delivery object of the target live broadcast room, for example, adding object B as the delivery object of the target live broadcast room, etc. .
  • Fig. 7 is a block diagram of an object placement processing device according to an exemplary embodiment.
  • the object delivery processing device includes:
  • the delivery measurement data acquisition module 710 is configured to acquire delivery measurement data corresponding to the target live broadcast room during the live broadcast process of the target live broadcast room;
  • the preset delivery prompt information display module 720 is configured to display on the live broadcast page of the target anchor account corresponding to the target live broadcast room when the delivery measurement data matches the preset delivery conditions corresponding to the associated business party of the target live broadcast room
  • Preset delivery reminder information the preset delivery reminder information is used to remind the target anchor corresponding to the target live broadcast room, by using the delivery object of the associated business party as the delivery object of the target live broadcast room during the remaining live broadcast process of the target live broadcast room, Obtain the live streaming delivery reward within the preset time period presented by the affiliated business party;
  • the delivery processing module 730 is configured to respond to the delivery confirmation instruction triggered based on the preset delivery prompt information, during the delivery process of the live information flow of the target live broadcast room within the preset time period, the delivery object of the associated business party will be delivered The information is displayed on the live page.
  • the delivery processing module 730 is further configured to display the delivery information of the first delivery object on the live broadcast page within a preset time period;
  • the first delivery object is at least one preset delivery object of the affiliated business party, and at least one preset delivery object is the delivery object associated with the preset item among the delivery objects of the affiliated business party.
  • the above object delivery processing device further includes:
  • the delivery object display module is configured to display the delivery objects of the associated business party in response to the object control instruction for the target live broadcast room;
  • the delivery information update module is configured to update the delivery information of the first delivery object displayed on the live page to the delivery information of the second delivery object in response to an object update instruction triggered for the second delivery object among the delivery objects of the associated business party .
  • the above object delivery processing device further includes:
  • the project participation identification module is configured to respond to the first object delivery instruction for the target live broadcast room, identify the project participation in the target live broadcast room, and obtain the identification result;
  • the pre-selected delivery object display module is configured to display at least one pre-selected delivery object on the live broadcast page when the recognition result indicates that the target live room participates in the preset project, and at least one pre-selected delivery object is at least one preset delivery from an associated business party
  • the object of delivery of the target live broadcast room selected in the object; at least one of the default delivery objects is the delivery object associated with the preset project among the delivery objects of the associated business party;
  • the delivery information display module is configured to display the delivery information of the third delivery object on the live broadcast page in response to the first object confirmation instruction triggered based on any pre-selected delivery object, and the third delivery object is the pre-selected delivery corresponding to the first object confirmation instruction object.
  • the above object delivery processing device further includes:
  • the first participation operation information display module is configured to display the participation operation information corresponding to the preset project on the object delivery management and control page corresponding to the target live broadcast room when the recognition result indicates that the target live broadcast room does not participate in the preset project;
  • the first business party selection information display module is configured to display at least one business party on the object delivery management and control page in response to the first participation confirmation instruction triggered by the participation operation information;
  • the first preset delivery object display module is configured to display at least one preset delivery object of the associated business party on the object delivery management and control page in response to the first selection instruction triggered by any business party, and the associated business party is the first choice The business party corresponding to the instruction;
  • the first delivery object determination module is configured to respond to the second object confirmation instruction triggered based on any preset delivery object, and use the preset delivery object corresponding to the second object confirmation instruction as the delivery object of the target live broadcast room.
  • the above object delivery processing device further includes:
  • the associated business party update module is configured to update the associated business party of the target live broadcast room based on the business party corresponding to the associated business update instruction in response to the associated business update instruction triggered by any business party.
  • the first participation operation information display module includes:
  • the participation operation information display unit is configured to display the participation operation information of preset items in at least one delivery mode on the target delivery control page corresponding to the target live broadcast room, at least one delivery mode including the first delivery mode;
  • the business party selection information display module is further configured to execute the step of displaying at least one business party on the object delivery control page in response to the first participation confirmation instruction triggered based on the participation operation information corresponding to the first delivery mode.
  • the preset delivery prompt information display module 720 is further configured to match the delivery measurement data with the preset delivery conditions corresponding to the associated business parties of the target live broadcast room and the delivery mode corresponding to the target live broadcast room is the first delivery In the case of the live broadcast mode, the preset delivery prompt information will be displayed on the live broadcast page.
  • the delivery measurement data acquisition module 710 includes:
  • the first anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account in response to the start-broadcasting instruction for the target live broadcast room;
  • the first delivery measurement data determining unit is configured to use anchor attribute information as delivery measurement data.
  • the preset delivery condition includes object attribute information of the delivery object of the associated business party, and the above-mentioned device further includes:
  • the first delivery analysis request sending module is configured to send the first delivery analysis request to the business management and control platform, and the first delivery analysis request includes anchor attribute information;
  • the first delivery analysis result receiving module is configured to receive the first delivery analysis result sent by the service management and control platform, the first delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information.
  • the delivery measurement data acquisition module 710 includes:
  • the real-time delivery parameter acquisition unit is configured to obtain the real-time delivery parameters generated during the delivery process of the current delivery object during the live broadcast of the target live broadcast room.
  • the current delivery object is the target live broadcast room selected in advance from the delivery objects of the associated business party to whom the
  • the second anchor attribute information acquisition unit is configured to acquire the anchor attribute information of the target anchor account
  • the second delivery measurement data determining unit is configured to use the real-time delivery parameters and anchor attribute information as delivery measurement data.
  • the preset delivery conditions include object attribute information and preset delivery parameters of the delivery object of the associated business party, and the above-mentioned device also includes:
  • the second delivery analysis request sending module is configured to send a second delivery analysis request to the business management and control platform, and the second delivery analysis request includes anchor attribute information and real-time delivery parameters;
  • the second delivery analysis result receiving module is configured to receive the second delivery analysis result sent by the business management and control platform, the second delivery analysis result represents the matching result between the live broadcast attribute information and the object attribute information, and the preset delivery parameters and real-time delivery parameters matching results between.
  • the above object delivery processing device further includes:
  • the second participation operation information display module is configured to respond to the second object delivery instruction triggered by the object delivery operation information based on the object delivery operation information in the target live broadcast room, and display the corresponding object delivery control page of the target live broadcast room. Participate in operation information;
  • the second object delivery management and control page module is configured to display at least one business party on the object delivery management and control page in response to the second participation confirmation instruction triggered by the participation operation information;
  • the second preset delivery object display module is configured to display at least one preset delivery object of the associated business party on the object delivery management and control page in response to the second selection instruction triggered by any business party, and the associated business party is the second choice For the business party corresponding to the instruction, at least one default delivery object is the delivery object associated with the preset project among the delivery objects of the associated business party;
  • the third delivery object determination module is configured to respond to the third object confirmation instruction triggered for the preset delivery object in at least one preset delivery object, and use the preset delivery object corresponding to the third object confirmation instruction as the delivery of the target live broadcast room object.
  • Fig. 8 is a block diagram of an electronic device for object delivery processing according to an exemplary embodiment.
  • the electronic device may be a terminal, and its internal structure may be as shown in Fig. 8 .
  • the electronic device includes a processor, a memory, a network interface, a display screen and an input device connected through a system bus. Wherein, the processor of the electronic device is used to provide calculation and control capabilities.
  • the memory of the electronic device includes a non-volatile storage medium and an internal memory.
  • the non-volatile storage medium stores an operating system and computer programs.
  • the internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium.
  • the network interface of the electronic device is used to communicate with an external terminal through a network connection.
  • the display screen of the electronic device may be a liquid crystal display screen or an electronic ink display screen
  • the input device of the electronic device may be a touch layer covered on the display screen, or a button, a trackball or a touch pad provided on the housing of the electronic device , and can also be an external keyboard, touchpad, or mouse.
  • FIG. 8 is only a block diagram of a partial structure related to the disclosed solution, and does not constitute a limitation on the electronic device to which the disclosed solution is applied.
  • the electronic device may include More or fewer components are shown in the figures, or certain components are combined, or have different component arrangements.
  • an electronic device including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the instructions, so as to implement The object delivery processing method in the example.
  • a computer-readable storage medium is also provided, and when the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the object delivery processing method in the embodiments of the present disclosure.
  • a computer program product including instructions, which, when run on a computer, cause the computer to execute the object delivery processing method in the embodiments of the present disclosure.
  • Nonvolatile memory can include read only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory.
  • Volatile memory can include random access memory (RAM) or external cache memory.
  • RAM random access memory
  • RAM is available in many forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Chain Synchlink DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), etc.

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Abstract

La présente divulgation se rapporte au domaine technique d'Internet. La présente divulgation concerne un procédé et un appareil de distribution d'objet, ainsi qu'un dispositif électronique et un support de stockage. Le procédé de traitement de distribution d'objet comprend les étapes consistant à : pendant un processus de diffusion en continu en direct, acquérir des données de mesure de distribution, qui correspondent à une salle de diffusion en continu en direct cible ; si les données de mesure de distribution correspondent à une condition de distribution prédéfinie correspondant à une partie de service associée, afficher et inviter, sur une page de diffusion en continu en direct d'un compte de diffuseur en continu en direct cible correspondant à la salle de diffusion en continu en direct cible, un diffuseur en continu en direct cible qui correspond à la salle de diffusion en continu en direct cible, et pendant le processus de diffusion en continu en direct restant de la salle de diffusion en continu en direct cible, prendre un objet de distribution de la partie de service associée pour qu'il soit un objet de distribution de la salle de diffusion en continu en direct cible, de façon à obtenir des informations concernant une récompense de distribution de flux de diffusion en continu en direct, dans une période prédéfinie, qui est donnée par la partie de service associée ; et en réponse à une instruction de confirmation de distribution, pendant le processus de distribution d'un flux d'informations de diffusion en continu en direct de la salle de diffusion en continu cible dans la période prédéfinie, afficher, sur la page de diffusion en continu en direct, les informations de distribution relatives à l'objet de distribution de la partie de service associée.
PCT/CN2022/081018 2021-09-28 2022-03-15 Procédé et appareil de traitement de distribution d'objet WO2023050730A1 (fr)

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