WO2016054928A1 - Procédé et dispositif de fourniture d'informations de poussée - Google Patents

Procédé et dispositif de fourniture d'informations de poussée Download PDF

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Publication number
WO2016054928A1
WO2016054928A1 PCT/CN2015/081476 CN2015081476W WO2016054928A1 WO 2016054928 A1 WO2016054928 A1 WO 2016054928A1 CN 2015081476 W CN2015081476 W CN 2015081476W WO 2016054928 A1 WO2016054928 A1 WO 2016054928A1
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WIPO (PCT)
Prior art keywords
information
user equipment
user
application
attribute classification
Prior art date
Application number
PCT/CN2015/081476
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English (en)
Chinese (zh)
Inventor
陈炜于
Original Assignee
百度在线网络技术（北京）有限公司
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Publication of WO2016054928A1 publication Critical patent/WO2016054928A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/445—Program loading or initiating
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Definitions

  • the present invention relates to the field of computer technologies, and in particular, to a method and apparatus for providing push information.
  • the related push setting that the developer can perform is relatively simple, so that the user of the application receives a large amount of push information irrelevant to the demand, and the user experience is poor.
  • the developer of the application when it is desired to recommend the personalized information to the user, a large amount of data collection and data analysis operations are required, and the cost is high.
  • a method for providing push information comprising the steps of:
  • a method for receiving push information in a user equipment comprising the steps of:
  • the method further comprises the following steps:
  • a network device for providing push information includes:
  • a user equipment for receiving push information is further provided, wherein the user equipment includes:
  • the user equipment further includes:
  • the present invention has the following advantages: the user attribute classification information including various attributes such as preference information, location information, and the like can be determined based on behavior information of the user in each application of the user equipment, and classified based on the user attribute.
  • the information pushes information to the user, enabling the user to receive push information in the application that meets his needs and is appropriate for the current scene.
  • information can be separately pushed to each application for each user attribute classification information of each application, and the conversion rate of the information recommendation can be further improved.
  • FIG. 1 is a flow chart showing a method for providing push information in accordance with the present invention
  • FIG. 2 is a schematic diagram showing the structure of a network device for providing push information by a user and a user device for receiving push information according to the present invention.
  • Figure 1 illustrates a method for providing push information in accordance with the present invention.
  • the method according to the present method includes step S101 and step S102 performed by the network device, and step S201, step S202, and step S203 performed by the user equipment.
  • the network device includes, but is not limited to, a single network server, a server group composed of multiple network servers, or a cloud computing-based cloud composed of a large number of hosts or network servers, where the cloud computing is distributed computing.
  • a super virtual computer consisting of a group of loosely coupled computers.
  • the user equipment includes, but is not limited to, any electronic product that can interact with a user through a keyboard, a mouse, a remote controller, a touch panel, or a voice control device, for example, a personal computer, a tablet, or a smart phone. , PDA, etc.
  • the user equipment according to the present invention includes a software development kit (SDK) for acquiring user data in each application.
  • SDK software development kit
  • the user equipment comprises a mobile terminal such as a smart phone.
  • the network in which the user equipment and the network device are located includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, and the like.
  • the user equipment, the network equipment, and the network are only examples. Other existing or future user equipment, network equipment, and networks may be applicable to the present invention, and should also be included in the scope of the present invention. And is included here by reference.
  • step S201 the user equipment acquires application behavior information of one or more applications.
  • an application according to the present invention includes an application having a predetermined interface or module.
  • the application according to the invention comprises a predetermined SDK module.
  • the application behavior information includes various operation information performed by the application.
  • the application behavior information includes operation information that is executed by the application based on user instructions and/or based on predetermined conditions.
  • the social application is based on an operation of the user to upload or share a picture, an operation of the map application based on a search address performed by the user input information, an operation performed by the video application based on a user instruction, and the like; and, for example, when the update condition is satisfied, the application
  • the program automatically obtains its own update data, and for example, when the predetermined time condition is met, the memory cleaning application periodically detects the behavior information of the operation such as the memory occupancy of the system.
  • the application behavior information further includes network history usage information of the user equipment, such as a network browsing record, a network search record, and network collection information.
  • network history usage information of the user equipment such as a network browsing record, a network search record, and network collection information.
  • the user equipment may acquire application behavior information of each application itself by using a module embedded in the one or more applications.
  • the user equipment can obtain application behavior information of each application by using an SDK module included in each application.
  • step S202 the user equipment sends the application behavior information to the network device, where the network device determines user attribute classification information corresponding to the user equipment.
  • the user attribute classification information includes at least one of the following types of information:
  • the basic attribute information may include information such as gender, occupation, marital status, age, and the like of the user.
  • preference attribute information for example, shopping, music, novels, etc.
  • Device attribute information for example, the model of the user device, screen resolution, network access method, Internet Service Provider (ISP) information, and the like.
  • ISP Internet Service Provider
  • Location attribute information For example, the location area information of the city, the street, and the like where the current location of the user equipment is located. For another example, location status information such as "in company”, “at home”, “going out”, etc., determined based on the current location and the predetermined location range.
  • Application attribute information includes attribute information of users corresponding to respective applications. For example, a registered user/unpaid user, a registered user/unregistered user, and, for example, member level information such as a bronze medal user, a silver medal user, a gold medal user, etc., with respect to an application.
  • the user equipment may send the obtained application behavior information of all the applications together to the network device; or The application behavior information of each application can be sent to the network device separately.
  • step S201 the device Dev_1 used by the user acquires operation information of each application of the user in the device Dev_1 and a web browsing record in the browser in the past three months as the application behavior information.
  • step S202 the device Dev_1 sends the acquired application behavior information to the server.
  • step S101 the network device acquires application behavior information of one or more applications corresponding to the user equipment.
  • the network device may receive all application behavior information of one or more applications corresponding to the user equipment at a time; or the network device may respectively receive application behavior information of one or more applications from the user equipment.
  • step S102 the network device determines, according to the application behavior information corresponding to the one or more applications, user attribute classification information of the user equipment, based on the user attribute classification information of the user equipment, The user equipment sends the push information.
  • the manner in which the network device determines the user attribute classification information of the user equipment according to the application behavior information corresponding to the one or more applications includes, but is not limited to, at least one of the following:
  • the network device determines user attribute classification information corresponding to all applications of the user equipment according to application behavior information corresponding to the one or more applications.
  • the network device determines basic attribute information “female”, “unmarried” and “30 to 40 years old” as the user equipment based on the user registration information in the social application of the user equipment based on the gender, marital status, and age.
  • User attribute classification information corresponding to all applications in the middle.
  • the network device determines user attribute classification information corresponding to each application program of the user equipment according to application behavior information corresponding to the one or more applications.
  • the network device determines whether its corresponding user attribute classification information may include both a paying user and an unpaid user based on whether the application performs a pay operation behavior. For another example, for the video playing application, the network device determines, according to whether the user login information is included in the video application, that the corresponding user attribute classification information may include a registered user, an unregistered user, and the like.
  • the network device when the one or more programs include the first application and the at least one second application, the network device according to the application behavior information of the user corresponding to the user device in the at least one second application, Determining user attribute classification information corresponding to the user in the first application.
  • the server acquiring application behavior information of each application corresponding to the device Dev_1 includes: there is a payment behavior corresponding to the game application app_1; there is no corresponding to the game application app_2 Payment behavior.
  • the server determines the user attribute classification information "paid user" corresponding to the game application app_1 according to the payment behavior corresponding to the game application app_1 included in the application behavior information.
  • the server further detects whether there is a payment behavior corresponding to the other game application based on the information of the payment behavior corresponding to the game application app_2 included in the application behavior information, and determines the corresponding game based on the payment behavior corresponding to the game application app_1.
  • the user attribute classification information of the application app_2 is "potentially paid user".
  • the network device sends the push information to the user equipment based on the user attribute classification information of the user equipment, including but not limited to the following two types:
  • the network device first identifies the information attribute classification information of the push information to be transmitted. Then, the network device sends the push information to the user equipment according to the information attribute classification information and user attribute classification information corresponding to the one or more application programs in the user equipment. Wherein the push information corresponds to at least one of the one or more applications. Preferably, the information attribute classification information of the push information matches the user attribute classification information of the at least one application.
  • the information attribute classification information may be in the same classification manner as the user attribute classification information.
  • the user attribute classification information may correspond to each piece of information of the attribute classification information.
  • the push information msg_1 includes: content information of the “game spree special offer special offer”, and after the server performs the content recognition operation on the push information, the information attribute classification information corresponding to the push information is determined to include: user. And, the server matches the user attribute classification information of each user equipment, and determines that it matches the user attribute classification information corresponding to the game app_1 of the user equipment Dev_1. Server The push information msg_1 is sent to the user equipment Dev_1.
  • the network device separately sends the push information to the user equipment based on the classification selection information corresponding to the at least one application of the user equipment.
  • the classification selection information is used to filter push information suitable for the user equipment.
  • the classification selection information includes label information corresponding to the application.
  • the classification selection information includes tag information based on respective attribute items of the user classification attribute information.
  • the classification selection information further includes filtering based on the time attribute to filter the push information from time.
  • the classification selection information of the shopping application app_3 in the user equipment Dev_2 includes: the location attribute is “Shanghai” or “Beijing”, the time attribute is 15:00-22:00; the shopping in the user equipment Dev_3
  • the classification selection information of the application app_4 includes: the location attribute is "Beijing", the time attribute is 16:00-22:00, and the user base attribute is "Ms.”
  • the user attribute classification information of the user equipment Dev_2 that has been determined by the server includes the location attribute “Beijing”.
  • the server needs to send the push message msg_2: "anniversary women's discount"; and the server determines that the push message meets the classification selection information of the shopping application app_3 according to the user attribute classification information and the time attribute of each user equipment, and does not meet the The classification selection information of the shopping application app_4, the server transmits the push information msg_1 to the user equipment Dev_2 at this point of time, and does not send msg_2 to the user equipment Dev_3.
  • the network device performs periodic detection on the user equipment that has not sent the push information, and when the user attribute classification information and/or the time attribute meets the classification selection condition of at least one application in the user equipment, the user is The device sends push information.
  • the server is scheduled to detect, every 20 minutes, whether the user equipment that has not been pushed conforms to the classification selection condition of at least one application in the user equipment. Then the server detects and determines at time point 15:50 that the user attribute classification information of the user equipment Dev_3 does not meet the classification selection condition of the shopping application app_4 in the device; then, the server detects and determines the user equipment Dev_3 again at time point 16:10.
  • User attribute classification The information conforms to the classification selection condition of the shopping application app_4 in the device, and the server sends the push information msg_2 to the user equipment Dev_3, and marks the user equipment as being sent with respect to the push information msg_2, and then does not periodically detect the user. device.
  • the network device performs the aforementioned periodic detection for the user equipment that has not transmitted the push information.
  • the expiration date of the push information msg_2 is 48 hours. After the server determines that the push message msg_2 is 48 hours, the server does not continue to detect even if there is still a user device that has not been pushed.
  • step S203 the user equipment receives the push information fed back from the network device based on the user attribute classification information.
  • step S203 the device Dev_1 receives the push information msg_1 from the server.
  • user attribute classification information including various attributes such as user preference information, location information, and the like can be determined based on behavior information of the user in each application of the user equipment, and information is pushed to the user based on the user attribute classification information. Enables users to receive push information in their app that matches their needs and fits into the current scene. Further, according to the method of the present invention, information can be individually pushed to each application for each user attribute classification information of each application, and the conversion rate of the information recommendation can be further improved.
  • the network device includes: means for acquiring application behavior information of one or more applications corresponding to the user equipment (hereinafter referred to as "acquisition apparatus 101"); for using the one or more applications according to Corresponding application behavior information, determining user attribute classification information of the user equipment, and means for transmitting the push information to the user equipment based on the user attribute classification information of the user equipment (hereinafter referred to as "determination device 102").
  • the user equipment includes: means for acquiring application behavior information of one or more applications (hereinafter referred to as “behavior acquisition means 201"); for transmitting the application behavior information to a network device for supply Means for determining, by the network device, user attribute classification information corresponding to the user equipment (hereinafter referred to as “sending device 202"); for receiving from the network device A device (hereinafter referred to as “receiving device 203”) that pushes information based on the user attribute classification information.
  • the behavior obtaining means 201 acquires application behavior information of one or more applications.
  • an application according to the present invention includes an application having a predetermined interface or module.
  • the application according to the invention comprises a predetermined SDK module.
  • the application behavior information includes various operation information performed by the application.
  • the application behavior information includes operation information that is executed by the application based on user instructions and/or based on predetermined conditions.
  • the social application is based on an operation of the user to upload or share a picture, an operation of the map application based on a search address performed by the user input information, an operation performed by the video application based on a user instruction, and the like; and, for example, when the update condition is satisfied, the application
  • the program automatically obtains its own update data, and for example, when the predetermined time condition is met, the memory cleaning application periodically detects the behavior information of the operation such as the memory occupancy of the system.
  • the application behavior information further includes network history usage information of the user equipment, such as a network browsing record, a network search record, and network collection information.
  • network history usage information of the user equipment such as a network browsing record, a network search record, and network collection information.
  • the behavior obtaining apparatus 201 may acquire application behavior information of each application itself by using modules embedded in the one or more applications, respectively.
  • the behavior obtaining apparatus 201 can obtain application behavior information of each application by using an SDK module included in each application.
  • the sending device 202 sends the application behavior information to the network device, where the network device determines user attribute classification information corresponding to the user equipment.
  • the user attribute classification information includes at least one of the following types of information:
  • the basic attribute information may include information such as gender, occupation, marital status, age, and the like of the user.
  • preference attribute information for example, shopping, music, novels, etc.
  • Device attribute information for example, the model of the user device, screen resolution, network access method, Internet Service Provider (ISP) information, and the like.
  • ISP Internet Service Provider
  • Location attribute information For example, the location area information of the city, the street, and the like where the current location of the user equipment is located. For another example, location status information such as "in company”, “at home”, “going out”, etc., determined based on the current location and the predetermined location range.
  • Application attribute information includes attribute information of users corresponding to respective applications. For example, a registered user/unpaid user, a registered user/unregistered user, and, for example, member level information such as a bronze medal user, a silver medal user, a gold medal user, etc., with respect to an application.
  • the sending device 202 may send the obtained application behavior information of all the applications together to the network device; or, the application behavior information of each application may be separately sent to Internet equipment.
  • the behavior obtaining means 201 in the device Dev_1 used by the user acquires the operation information of the respective applications of the user in the device Dev_1 and the web browsing record in the browser in the past three months as the application behavior. information.
  • the transmitting device 202 in the device Dev_1 transmits the acquired application behavior information to the server.
  • the obtaining means 101 acquires application behavior information of one or more applications corresponding to the user equipment.
  • the obtaining apparatus 101 may receive all application behavior information of one or more applications corresponding to the user equipment at a time; or the acquiring apparatus 101 may respectively receive respective application behaviors of one or more applications from the user equipment. information.
  • the determining device 102 determines the user attribute classification information of the user equipment according to the application behavior information corresponding to the one or more applications, to send the user attribute classification information to the user equipment based on the user attribute classification information of the user equipment. Push information.
  • the manner in which the determining device 102 determines the user attribute classification information of the user equipment according to the application behavior information corresponding to the one or more applications includes, but is not limited to, at least one of the following:
  • the determining device 102 determines user attribute classification information corresponding to all applications of the user equipment according to application behavior information corresponding to the one or more applications.
  • the determining means 102 determines the basic attribute information "female” based on the user registration information in the social application of the user equipment based on the gender, marital status, age, "unmarried” And “30 to 40 years old” as user attribute classification information corresponding to all applications in the user equipment.
  • the determining device 102 determines user attribute classification information corresponding to each application program of the user equipment according to application behavior information corresponding to the one or more applications.
  • the determining device 102 determines whether its corresponding user attribute classification information may include both a paying user and an unpaid user based on whether the application performs a pay operation behavior. For another example, for the video playing application, the determining device 102 determines whether the corresponding user attribute classification information may include a registered user, an unregistered user, or the like according to whether the user login information is included in the video application.
  • the one or more programs include the first application and the at least one second application, determining device 102 according to application behavior information of the user corresponding to the user equipment in the at least one second application Determining user attribute classification information corresponding to the user in the first application.
  • the obtaining behavior information of each application corresponding to the device Dev_1 by the obtaining apparatus 101 in the server includes: there is a payment behavior corresponding to the game application app_1; there is no corresponding to the game application app_2 Payment behavior. Then, the determining means 102 in the server determines the user attribute classification information "paid user" corresponding to the game application app_1 based on the payment behavior corresponding to the game application app_1 included in the application behavior information.
  • the determining means 102 further detects whether there is a payment behavior corresponding to the other game application based on the information of the payment behavior corresponding to the game application app_2 included in the application behavior information, and determines the correspondence based on the payment behavior corresponding to the game application app_1
  • the user attribute classification information of the game application app_2 is "potentially paid user”.
  • the network device sends the push information to the user equipment based on the user attribute classification information of the user equipment, including but not limited to the following two types:
  • the network device further includes: means for identifying information attribute classification information of the push information to be transmitted (not shown, hereinafter referred to as "identification means"), and for classifying information according to the information attribute And user attribute classification information corresponding to the one or more applications in the user equipment, to send the user attribute to the user equipment
  • identification means means for identifying information attribute classification information of the push information to be transmitted
  • first push device means for pushing information
  • the identification device first identifies the information attribute classification information of the push information to be transmitted.
  • the first pushing device sends the push information to the user equipment according to the information attribute classification information and user attribute classification information corresponding to the one or more application programs in the user equipment.
  • the push information corresponds to at least one of the one or more applications.
  • the information attribute classification information of the push information matches the user attribute classification information of the at least one application.
  • the information attribute classification information may be in the same classification manner as the user attribute classification information.
  • the user attribute classification information may correspond to each piece of information of the attribute classification information.
  • the push information msg_1 includes: content information of the “game spree discount special offer”, and the identification device in the server performs content recognition on the push information, and then determines the information attribute classification corresponding to the push information.
  • Information includes: charged users.
  • the server matches the user attribute classification information of each user equipment, and determines that it matches the user attribute classification information corresponding to the game app_1 of the user equipment Dev_1. Therefore, the first push device in the server transmits the push information msg_1 to the user equipment Dev_1.
  • the network device further includes means for separately transmitting the push information to the user equipment based on the classification selection information corresponding to the at least one application of the user equipment (not shown, hereinafter referred to as "the first Two push device").
  • the second pushing device transmits the push information to the user equipment separately based on the classification selection information corresponding to the at least one application of the user equipment.
  • the classification selection information is used to filter push information suitable for the user equipment.
  • the classification selection information includes label information corresponding to the application.
  • the classification selection information includes tag information based on respective attribute items of the user classification attribute information.
  • the classification selection information further includes filtering based on the time attribute to filter the push information from time.
  • the points of the shopping application app_3 in the user equipment Dev_2 includes: the location attribute is “Shanghai” or “Beijing”, the time attribute is 15:00-22:00; the classification selection information of the shopping application app_4 in the user equipment Dev_3 includes: the location attribute is “Beijing”, the time attribute For 16:00-22:00, the user base attribute is "Ms.”
  • the user attribute classification information of the user equipment Dev_2 that has been determined by the server includes the location attribute “Beijing”.
  • the server needs to send the push message msg_2: "anniversary women's discount"; and the server determines that the push message meets the classification selection information of the shopping application app_3 according to the user attribute classification information and the time attribute of each user equipment, and does not meet the The classification selection information of the shopping application app_4, the second pushing device in the server transmits the push information msg_1 to the user equipment Dev_2 at this point of time, and does not send msg_2 to the user equipment Dev_3.
  • the network device further includes means for performing periodic detection on the user equipment that has not transmitted the push information to detect whether the push information needs to be sent to the user equipment (not shown, Hereinafter referred to as “detection device").
  • the detecting device periodically detects the user equipment that has not sent the push information, and when the user attribute classification information and/or the time attribute meet the classification selection condition of the at least one application program in the user equipment, the second pushing device sends the push information to the user equipment. .
  • the server is scheduled to detect, every 20 minutes, whether the user equipment that has not been pushed conforms to the classification selection condition of at least one application in the user equipment. Then, the detecting device in the server detects and determines at time point 15:50 that the user attribute classification information of the user equipment Dev_3 does not comply with the classification selection condition of the shopping application app_4 in the device; then, the detecting device detects again at time point 16:10 and Determining that the user attribute classification information of the user equipment Dev_3 conforms to the classification selection condition of the shopping application app_4 in the device, the server sends the push information msg_2 to the user equipment Dev_3, and marks the user equipment with respect to the push information msg_2 as being sent. The user equipment is no longer periodically detected.
  • the detecting means performs the aforementioned periodic detection for the user equipment that has not transmitted the push information within the expiration date of the predetermined push information.
  • the expiration date of the push information msg_2 is 48. Hours, after the server determines that the push message msg_2 is 48 hours, even if there is still a user device that has not been pushed, it will not continue to detect it.
  • the receiving device 203 receives the push information fed back from the network device based on the user attribute classification information.
  • the receiving device 203 in the device Dev_1 receives the push information msg_1 from the server.
  • user attribute classification information including various attributes such as user preference information, location information, and the like can be determined based on behavior information of the user in each application of the user equipment, and the information is pushed to the user based on the user attribute classification information. Enables users to receive push information in their app that matches their needs and fits into the current scene. Further, according to the method of the present invention, information can be individually pushed to each application for each user attribute classification information of each application, and the conversion rate of the information recommendation can be further improved.
  • the software program of the present invention can be executed by a processor to implement the steps or functions described above.
  • the software program (including related data structures) of the present invention can be stored in a computer readable recording medium such as a RAM memory, a magnetic or optical drive or a floppy disk and the like.
  • some of the steps or functions of the present invention may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various functions or steps.
  • a portion of the invention can be applied as a computer program product, such as computer program instructions, which, when executed by a computer, can invoke or provide a method and/or solution in accordance with the present invention.
  • the program instructions for invoking the method of the present invention may be stored in a fixed or removable recording medium and/or transmitted by a data stream in a broadcast or other signal bearing medium, and/or stored in a The working memory of the computer device in which the program instructions are run.
  • an embodiment in accordance with the present invention includes a device including a memory for storing computer program instructions and a processor for executing program instructions, wherein when the computer program instructions are executed by the processor, triggering
  • the apparatus operates based on the aforementioned methods and/or technical solutions in accordance with various embodiments of the present invention.

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Abstract

La présente invention concerne un procédé et un dispositif de fourniture d'informations de poussée. Le procédé de la présente invention comprend les étapes consistant à : obtenir des informations de comportement d'application d'un ou plusieurs programmes d'application correspondant à un équipement d'utilisateur (UE) ; d'après les informations de comportement d'application correspondant au/aux programmes d'application, déterminer des informations de classification d'attribut d'utilisateur de l'UE de sorte à transmettre des informations de poussée à l'UE sur la base des informations de classification d'attribut d'utilisateur. La présente invention concerne également un procédé de réception des informations de poussée dans l'UE, le procédé comprenant les étapes consistant à : obtenir des informations de comportement d'application d'un ou plusieurs programmes d'application ; transmettre les informations de comportement d'application à un dispositif de réseau pour lui permettre de déterminer les informations de classification d'attribut d'utilisateur correspondant à l'UE ; recevoir, du dispositif de réseau, les informations de poussée retournées sur la base des informations de classification d'attribut d'utilisateur.
PCT/CN2015/081476 2014-10-09 2015-06-15 Procédé et dispositif de fourniture d'informations de poussée WO2016054928A1 (fr)

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CN201410528337.XA CN104298741A (zh) 2014-10-09 2014-10-09 一种用于提供推送信息的方法和装置
CN201410528337.X 2014-10-09

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CN104298741A (zh) * 2014-10-09 2015-01-21 百度在线网络技术（北京）有限公司 一种用于提供推送信息的方法和装置
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