CN108076353A - Business object recommends method, apparatus, storage medium and electronic equipment - Google Patents
Business object recommends method, apparatus, storage medium and electronic equipment Download PDFInfo
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- CN108076353A CN108076353A CN201710353134.5A CN201710353134A CN108076353A CN 108076353 A CN108076353 A CN 108076353A CN 201710353134 A CN201710353134 A CN 201710353134A CN 108076353 A CN108076353 A CN 108076353A
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- Prior art keywords
- attribute information
- spectators
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- audience
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
Abstract
The embodiment of the present invention provides a kind of business object and recommends method, apparatus, storage medium and electronic equipment.The business object recommends method to include：Obtain at least one Audience attribute information in direct broadcasting room；According at least one Audience attribute information, target service object is determined；The target service object is shown in the direct broadcasting room.Using the embodiment of the present invention, by obtaining at least one Audience attribute information in direct broadcasting room, Audience attribute information according to getting determines the target service object with the attributes match of live streaming spectators, so as to recommend the business object content for meeting the personalization such as spectators' hobby, consumption habit, identity to live streaming spectators in live scene, can be by the business object content live content more horn of plenty of recommendation, and do not have aggressiveness to spectators.
Description
Technical field
Recommend method, apparatus the present invention relates to the information processing technology more particularly to a kind of business object, computer-readable deposit
Storage media and electronic equipment.
Background technology
With the continuous development of image procossing and the information processing technology, net cast is due to having merged image, word harmony
The elements such as sound, excellent both in sound and shape have been increasingly becoming the mainstream expression way of internet.Internet video is had become to be important as a result,
Service traffics entrance, while be considered as the high-quality resource of various businesses object recommendation.
However, it is being recommended to terminal user for blindness that current business object, which recommends method (such as advertisement recommendation),
On the one hand, the recommendation business object received by user may be not that its is interested, may so trigger that user's is anti-
Emotion thread and resistance thought, it is impossible to reach the recommendation effect of anticipation.
The content of the invention
It is an object of the present invention to provide a kind of information recommendation scheme, to carry out recommendation of personalized information.
One side according to embodiments of the present invention provides a kind of business object and recommends method.The described method includes：It obtains straight
Broadcast interior at least one Audience attribute information；According at least one Audience attribute information, target service object is determined；
The displaying target service object in the direct broadcasting room.
Optionally, the Audience attribute information include spectators' real-time property information, spectators prestore attribute information, have focused on master
Broadcast at least one in attribute information, live streaming platform properties information.
Optionally, it is described according at least one Audience attribute information, determine target service object, including：When described
Audience attribute information include spectators' real-time property information, spectators prestore attribute information, have focused on main broadcaster's attribute information, live streaming platform
During multinomial in attribute information, according to each Audience attribute information and corresponding weighted value, the target service object is determined.
Optionally, when the Audience attribute information includes spectators' real-time property information, in the acquisition direct broadcasting room
At least one Audience attribute information, including：Obtain the video data of viewer end；Based on the video data, the sight is extracted
Many real-time property information.
Optionally, before the video data for obtaining viewer end, the method further includes：It is regarded to viewer end transmission
Frequency data acquisition request, the video data obtain request and are used to obtain video data by the camera of the viewer end.
Optionally, spectators' real-time property information includes：Spectators' dressing information, spectators' adornment photos and sending messages, spectators' face value letter
Breath, viewer expression information, spectators' action message, spectators' gesture information, any one in spectators' location message or arbitrary group
It closes.
Optionally, when the Audience attribute information prestores attribute information including the spectators, in the acquisition direct broadcasting room
At least one Audience attribute information, including：From Audience attribute database, obtain the spectators and prestore attribute information；Wherein,
The spectators attribute information that prestores includes：Spectators gender information, viewer age information, spectators' height information, spectators' weight information,
Spectators' occupational information, spectators take in any one in information, spectators' shopping information, spectators' personality information, spectators' preference information
Or any combination.
Optionally, the main broadcaster's attribute information that has focused on includes：Main broadcaster gender information is had focused on, main broadcaster's age is had focused on and believes
It ceases, has focused on main broadcaster's height information, have focused on main broadcaster's weight information, have focused on main broadcaster's occupational information, having focused on main broadcaster and take in and believe
It ceases, has focused on main broadcaster's shopping information, has focused on main broadcaster's personality information, having focused on any one in main broadcaster's preference information or arbitrary
Combination.
Optionally, the live streaming platform properties information includes：The displaying number of business object, industry in current live platform
It is engaged in arbitrary in the clicking rate of object, the download time of business object, the purchase number of business object, classification described in business object
One or any combination.
Optionally, at least one Audience attribute information obtained in direct broadcasting room, including：According to prefixed time interval,
Obtain at least one Audience attribute information in direct broadcasting room；It is described according at least one Audience attribute information, determine target
Business object, including：According to the Audience attribute information of variant period and corresponding period weighted value, the target is determined
Business object.
Optionally, the target service object is the special efficacy for including advertising message.
Another aspect according to embodiments of the present invention, also provides a kind of business object recommendation apparatus, and described device includes：It obtains
Modulus block, for obtaining at least one Audience attribute information in direct broadcasting room；Determining module, for according at least one sight
Many attribute informations determine target service object；Display module, for showing the target service object in the direct broadcasting room.
Optionally, the Audience attribute information that the acquisition module obtains is pre- including spectators' real-time property information, spectators
At least one for deposit attribute information, having focused on main broadcaster's attribute information, being broadcast live in platform properties information.
Optionally, the determining module includes：Determination sub-module, it is real-time including spectators for working as the Audience attribute information
Attribute information, spectators prestore attribute information, have focused on main broadcaster's attribute information, live streaming platform properties information in it is multinomial when, according to
Each Audience attribute information and corresponding weighted value determine the target service object.
Optionally, when the Audience attribute information includes spectators' real-time property information, the acquisition module includes：
First acquisition submodule, for obtaining the video data of viewer end；Extracting sub-module, for being based on the video data, extraction
Spectators' real-time property information.
Optionally, the acquisition module further includes：Sending submodule obtains for sending video data to the viewer end
Request, the video data obtain request and are used to obtain video data by the camera of the viewer end.
Optionally, spectators' real-time property information that the acquisition module obtains includes：Spectators' dressing information, Guan Zhongzhuan
In photos and sending messages, spectators' face value information, viewer expression information, spectators' action message, spectators' gesture information, spectators' location message
Any one or any combination.
Optionally, when the Audience attribute information prestores attribute information including the spectators, the acquisition module includes：
Second acquisition submodule prestores attribute information for from Audience attribute database, obtaining the spectators；Wherein, the spectators
The attribute information that prestores includes：Spectators gender information, viewer age information, spectators' height information, spectators' weight information, spectators' occupation
Information, spectators' income information, spectators' shopping information, spectators' personality information, any one in spectators' preference information or arbitrary group
It closes.
Optionally, what the acquisition module obtained described have focused on main broadcaster's attribute information and includes：Have focused on main broadcaster's gender letter
It ceases, has focused on main broadcaster's age information, have focused on main broadcaster's height information, have focused on main broadcaster's weight information, have focused on main broadcaster's occupation letter
It ceases, has focused on main broadcaster's income information, have focused on main broadcaster's shopping information, have focused on main broadcaster's personality information, have focused on main broadcaster's hobby letter
Any one or any combination in breath.
Optionally, the live streaming platform properties information that the acquisition module obtains includes：The industry in current live platform
The displaying number of business object, the clicking rate of business object, the download time of business object, the purchase number of business object, business
Any one or any combination in classification described in object.
Optionally, the acquisition module is additionally operable to, according to prefixed time interval, obtain at least one spectators in direct broadcasting room
Attribute information；The determining module is additionally operable to the Audience attribute information according to the variant period and corresponding period weight
Value, determines the target service object.
Optionally, the target service object of the display module displaying is the special efficacy for including advertising message.
Another aspect according to embodiments of the present invention, also provides a kind of computer readable storage medium, is stored thereon with meter
Calculation machine program, which is characterized in that when described program is executed by processor, realize that foregoing any business object recommends the step of method
Suddenly.
Another aspect according to embodiments of the present invention, also provides a kind of electronic equipment, including：Processor, memory, communication
Element and communication bus, the processor, the memory and the communication device are completed mutual by the communication bus
Communication；For the memory for storing an at least executable instruction, it is foregoing that the executable instruction performs the processor
Any business object recommends the corresponding operation of method.
The business object suggested design provided according to embodiments of the present invention, by obtaining at least one spectators in direct broadcasting room
Attribute information determines the target service object of the attributes match with spectators are broadcast live according to the Audience attribute information got, so as to
It can recommend to meet in the business object of the personalization such as spectators' hobby, consumption habit, identity to live streaming spectators in live scene
Hold, can be by the business object content live content more horn of plenty of recommendation, and do not have aggressiveness to spectators.
Description of the drawings
Fig. 1 shows it is that according to embodiments of the present invention one business object recommends the flow chart of method；
Fig. 2 shows it is that according to embodiments of the present invention two business object recommends the flow chart of method；
Fig. 3 shows it is that according to embodiments of the present invention four business object recommends the flow chart of method；
Fig. 4 is the principle schematic diagram for showing the time damped system according to embodiments of the present invention four；
Fig. 5 show be according to embodiments of the present invention five business object recommendation apparatus logic diagram；
Fig. 6 show be according to embodiments of the present invention six business object recommendation apparatus logic diagram；
Fig. 7 show be according to embodiments of the present invention eight electronic equipment structure diagram.
Specific embodiment
Detailed description of the present invention exemplary embodiment below in conjunction with the accompanying drawings.
Embodiment one
Fig. 1 is to show that according to embodiments of the present invention one business object recommends the flow chart of method.It can be applied by being broadcast live
The background server of client or live streaming platform performs the method, and the embodiment of the present invention is not limited.
With reference to Fig. 1, in step S110, at least one Audience attribute information in direct broadcasting room is obtained.
The direct broadcasting room refers to the programme televised live being broadcast live in live streaming application by main broadcaster in its selected live streaming time.This
In, the Audience attribute information in direct broadcasting room refers to the attribute information for the spectators for watching the programme televised live, and Audience attribute information can wrap
Include for example, the gender of spectators user, the age, permanent area, occupation, education degree, Income situation, hobby, active degree,
Personality feature etc., which one or more of works as attribute information, these attribute informations, can reflect the hobby, consumption habit, net of user
Feature of network behavior etc..
Table 1 lists illustrative Audience attribute information.
Table 1
In concrete implementation mode, an attribute that the essential attribute shown in table 1 has when being bean vermicelli attributive analysis
Tally set.The general attribute of user can be determined substantially by gender, age, area, occupation, education degree.In addition also phase
To easily obtaining, can largely be obtained from user data (such as user's registration information).
Purchase pattern shown in table 1 then shows the purchasing power of user, i.e., the level of consumption is high, medium and low etc..Like
Brand styles on the one hand dependent on Income situation, it is on the other hand also related with interest with buying habit.These information are available
Cell-phone number, mailbox in user's registration information etc. go to collect historical record of the user on other platforms.
Short-lived attributes shown in table 1 have a great impact for the focus of user.For firm buying car, letters of just buying house etc.
Breath, can predict purchase trend, because having a large amount of mating commodity needs to buy, have baby's similarly for pregnancy period and family
User also has many relevant commodity that can be paid special attention to.Obtaining to these information needs some users to be sent out on social network sites
The information of cloth carries out excavation acquisition to buying car, the keywords such as buy house.
Behavioural characteristic shown in table 1 may indicate that the interest tendency of bean vermicelli, and different interest and speciality represent behind
Different personality characters, this personality characters can correspond to the speciality of brand.Active degree on platform can be to a certain degree
Reflect that it, to the degree of concern that platform is broadcast live, can also reflect the advertisement of live streaming platform to its influence power size.This category feature
It is peculiar for live streaming platform.Wherein, on the one hand hobby is obtained from user's fill message, on the other hand needs what it was delivered
The content of social platform carries out keyword (such as basketball, swimming) and excavates.Active degree referring especially to user watch live streaming when
The information such as long and frequency.The common associated application of user can reflect the use demand and hobby of user, by user
The acquisition of mobile phone application installation list and the record using mobile phone of user can obtain association degree.
Psychological characteristics shown in table 1 is also specific to live streaming platform.Affective state influences heart during viewing live streaming
State, personality feature are even more to determine it for hobby of different types of main broadcaster etc..Psychological characteristics is very heavy for advertisement recommendation
The feature wanted.This category feature, which obtains, relies primarily on user from filling out information and for speech of the user in live streaming and society
Word graph piece state issued on platform etc. is handed over to carry out the judgement of personality.
The characteristics of real-time status feature shown in table 1 reflects user at that time, because advertisement is a real time propelling movement
Behavior, for better user experience, the compatible degree of the two is particularly significant.It is common that place where user has certain group
Point, such as the interest focus of people that two places in three Li Tun shopping centres and Wu Ke Song cell are seen live have significant difference, and
And it can be pushed according to the place of user and the relevant product in place and information (such as one near recommended user location
Dining room).In addition, according to the speech situation of user, gifts, viewing duration etc. can reflect user's active degree at this time and
To the attention rate of platform is broadcast live, thus may determine that launching the best opportunity of advertisement and the optimal type of advertisement.These information
The live streaming acquisition of user's GPS information of platform and the acquisition of user behavior information are relied primarily on, by data cleansing and is added
Work obtains.
The commercial attribute of live streaming platform shown in table 1 is label specific to the advertisement of live streaming platform is recommended, and is directly reflected
Bean vermicelli is in the commercial attribute of live streaming platform.For example, which advertisement live streaming platform clicks, the average duration of which advertisement watched
Etc. information directly reflect its for be broadcast live platform advertisement attitude and classification like.The acquisition of these data, essentially from
After platform operation a period of time, Commercial Viewing Data (such as initial time, end time), the ad click number of user of user
According to (click time of each advertisement, number of clicks etc.), the total degree of the click advertisement of user.It, can be with by integrating and clustering
Attention rate of the bean vermicelli to live streaming platform advertisement is obtained, is primarily upon advertisement classification etc..
Concern main broadcaster's feature shown in table 1, showing user can reflect that user's is emerging for the hobby of main broadcaster's classification
Interest hobby.The age of the main broadcaster of concern, gender can reflect that user watches the demand of live streaming, and the intelligence and art point of concern can reflect
Its hobby can also prove its Brand Preference.The acquisition of data mostlys come from the live streaming user data of platform and right
In the tag along sort of main broadcaster's intelligence and art.
Foregoing any attribute or the information of any number of attributes can be as the foundations for choosing the business object to be recommended.
In step S120, according at least one Audience attribute information, target service object is determined.
Goal business object may be, but not limited to, lteral data, image data or animation.
In general, the spectators in watching the direct broadcasting room of same programme televised live may have more similar hobby, close
Age bracket has similar consumption habit etc., therefore, can utilize the Audience attribute information that these get from numerous business
The target service object for meeting hobby and/or the consumption habit of one or more spectators etc. is chosen among object, recommends spectators.
For example, after at least one Audience attribute information is obtained, from business object database (such as ad material data
Storehouse) in obtain the industry to match with one or more of the age of the spectators of direct broadcasting room, occupation, education degree, Income situation
Object be engaged in as the target service object to be recommended.
In step S130, the target service object is shown in the direct broadcasting room.
Specifically, the target service object can be drawn in live scene, to carry out showing target service in direct broadcasting room
Object.
The business object provided through this embodiment recommends method, by obtaining at least one Audience attribute in direct broadcasting room
Information determines the target service object of the attributes match with spectators are broadcast live according to the Audience attribute information got, so as to
Meet the business object content of the personalization such as spectators' hobby, consumption habit, identity to live streaming spectators' recommendation in live scene, it can
By the business object content live content more horn of plenty of recommendation, and do not have aggressiveness to spectators.
Embodiment two
Fig. 2 shows it is that according to embodiments of the present invention two business object recommends the flow chart of method.
With reference to Fig. 2, in step S210, at least one Audience attribute information in direct broadcasting room, the Audience attribute letter are obtained
Breath include spectators' real-time property information, spectators prestore attribute information, have focused on main broadcaster's attribute information, be broadcast live platform properties information in
At least one of.
Wherein, spectators' real-time property information refers to the attribute information that the spectators in direct broadcasting room show in real time, and spectators belong in real time
Property information includes, but not limited to, spectators' dressing information, spectators' adornment photos and sending messages, spectators' face value information, viewer expression information, spectators
Action message, spectators' gesture information, any one or any combination in spectators' location message.These information can characterize user
Gender, age, hobby etc..For example, the gender of spectators user, year can be obtained from spectators' dressing information, spectators' adornment photos and sending messages
The preliminary information in age；Can be obtained with the relevant information of the hobby of spectators user from spectators' action message, spectators' gesture information etc. etc.
Deng.
Correspondingly, in order to obtain spectators' real-time property information, can real-time property information be obtained by the video image of spectators.
Optionally, step S210 may include：Obtain the video data (S211) of viewer end；Based on the video data, the sight is extracted
Many real-time property information (S213).That is, the still image or video data of direct broadcasting room spectators is obtained, then by existing
Image/video treatment technology is identified the still image or video data, analyzes to obtain Audience attribute information.
If for this purpose, by be broadcast live the background server of platform perform the business object recommend method, can be first to described
Viewer end sends the video data for being used to obtain aforementioned video data by the camera of the viewer end and obtains request, so as to see
It opens camera and gathers the video data of spectators in many ends.
On the other hand, spectators' attribute information that prestores refers to that Users'Data Analysis prestores (in number under questionnaire by inquiry or line
According in storehouse) Audience attribute information, spectators' attribute information that prestores may include, but be not limited to, spectators gender information, viewer age letter
Breath, spectators' height information, spectators' weight information, spectators' occupational information, spectators take in information, spectators' shopping information, spectators' personality
Information, any one or any combination in spectators' preference information, these personal attribute informations of spectators are anti-to a certain extent
Reflect hobby, consumption habit, consumption demand of spectators user etc..For example, young spectators women generally have to dress ornament it is higher emerging
Interest；High-income group generally tends to brand consumption in consumption.Correspondingly, step S210 can be further included：From Audience attribute data
In storehouse, obtain the spectators and prestore attribute information (S215).
In addition, the information of the main broadcaster of spectators' concern of direct broadcasting room can also characterize the hobby, identity, consumption habit of spectators
Deng therefore, in step S210, can also obtaining the information for the main broadcaster that spectators have focused on.Specifically, having focused on main broadcaster's attribute information can
Include, but not limited to have focused on main broadcaster gender information, have focused on main broadcaster's age information, have focused on main broadcaster's height information, have focused on
Main broadcaster's weight information has focused on main broadcaster's occupational information, has focused on main broadcaster's income information, have focused on main broadcaster's shopping information, have focused on
Main broadcaster's personality information has focused on any one or any combination in main broadcaster's preference information.
In addition, in step S210, the live streaming platform properties information can be also obtained.The live streaming platform properties information includes,
But it is not limited to, the download time of the displaying number, the clicking rate of business object, business object of business object in current live platform
It counts, any one or any combination in classification described in the purchase number of business object, business object.These business objects are interviewed
The information asking, click on, downloading, buying etc. can represent the welcome degree of business object.Welcome business object is recommended
Direct broadcasting room spectators more likely meet the demand or hobby of spectators.
In step S220, according to each Audience attribute information and corresponding weighted value, the target service object is determined.
Since each Audience attribute information has different importance in the commending contents of live scene, determining
In the processing of target service object, different weights is preferably assigned to each Audience attribute information, that is to say, that each to meeting
The business object of a Audience attribute information assigns different weights.
Specifically, weighted value is assigned respectively for the foregoing each Audience attribute information got.In step S220, can obtain
With the matched business object of one or more of each Audience attribute information, further according to Audience attribute information weighted value to each
Matched business object carries out comprehensive assessment, for example, the composite score of each matched business object is calculated, then further according to meter
The composite score of calculating determines comprehensive matching degree best one or multiple target service objects.
For example, spectators' real-time property information, spectators prestore attribute information and live streaming platform properties information is chosen using
During target service object, higher weighted value (such as 0.6) can be assigned to spectators' real-time property information, prestore to spectators attribute information
Assign relatively low weighted value (such as 0.3), then corresponding weighted value (such as 0.1) assigned to live streaming platform properties information, with this to
The business object allotted carries out comprehensive assessment, to choose target service object.
In step S230, the target service object is shown in the direct broadcasting room.
Here, the target service object is the special efficacy for including advertising message.It is special that described special efficacy includes 2D special efficacys, 3D
Effect etc..It is to be appreciated that special efficacy is the understanding of broad sense, paster is usually the special efficacy of 2D forms.In the step, painted using computer
Figure mode draws target service object in picture is broadcast live, to be shown.
The business object provided through this embodiment recommends method, obtains at least one attribute information of direct broadcasting room spectators,
Such as spectators' real-time property information, spectators prestore attribute information, have focused on main broadcaster's attribute information, live streaming platform properties information, and
And at least one Audience attribute information to getting is weighted processing respectively, according at least one Audience attribute got
Information and corresponding weighted value determine and are broadcast live the target service object of the attributes match of spectators, so as to according to a variety of
Significance level of the Audience attribute in live scene recommends more to meet spectators' hobby, disappear in live scene to live streaming spectators
Take the business object content of the personalization such as custom, identity, and preferably merged with live scene.
Embodiment three
According to embodiments of the present invention three exemplary process for establishing Audience attribute database is described below.
According to embodiments of the present invention three, can Audience attribute database be pre-established by following processing：Obtain multiple spectators
Log-on message and historical behavior data；Log-on message and historical behavior data include at following at least one data
Reason：Remove exceptional value, duplicate removal, default value processing；According to default Audience attribute label system and treated log-on message
It is respectively that multiple spectators carry out attributive analysis with historical behavior data, obtains multiple Audience attribute information；According to the multiple of acquisition
Audience attribute information establishes Audience attribute database.
It is above-mentioned from the data being collected into (log-on message of such as spectators and historical behavior data) in concrete implementation mode
Following processing procedure can be used：
(1) data cleansing
The data being collected into can pass through exceptional value (such as the age was more than 200 years old etc.) there are a certain proportion of junk data
Filtering can remove certain junk information.It is carried out for some duplicate messages (same cell-phone number registers situations such as multiple id)
Filter duplicate removal.A certain proportion of sampling Detection can be carried out simultaneously, understands data distribution rule, while removes junk data (as greatly
Amount area is arranged on the id of certain unknown island)；
(2) default value is handled
In practical applications, be commonly present because user information fill in it is sufficiently complete, since the rights concerns of application can not obtain
Information etc., the situation that existence information is caused to lack.To fill up information, default value is general for the setting for needing to carry out default value at this time
Situation is indicated using average value, mode or particular value (representing null value).
(3) labeling of data
The data got generally cannot be directly as attribute, it is necessary to be further processed.For numeric type data such as year
Age (1~13 years old, 14~20 years old, 21~30 years old etc.), income (monthly pay is below 5000, monthly pay 10000 is with first-class) etc. carry out discrete
Change, it is main to use equivalent division or equivalent division, by classifying and clustering acquisition label.For the nonumeric number such as occupation, mood
According to showing detailed several big classifications, by cluster, scattered data be transformed into the content that attribute information included.
The bean vermicelli label system as shown in table 1 in embodiment one is obtained as a result,.
(4) numeralization of feature tag
According to default bean vermicelli label system and treated log-on message and historical behavior data, Audience attribute letter
Cease denumerable value (such as being represented with one-dimensional vector).For example attribute information has male, women, primary school, middle school, training, undergraduate course, large
Scholar, doctor ..., it is assumed that a certain spectators are women, undergraduate course, then the corresponding one-dimensional vector of the spectators be exactly (0,1,0,0,0,1,
0,0 ...), that is to say, that if spectators possess certain attribute, which is just represented with " 1 ", conversely, the attribute just with " 0 " come
It represents.
After the background server of live streaming platform analyzes multiple Audience attribute information in advance, one is assigned for each spectators
A ID, the Audience attribute information analyzed are represented with one-dimensional vector.So, each ID will correspond to an one-dimensional vector, from
And establish the Audience attribute database for including above-mentioned data.
Different from viewing Online Video, since live streaming platform has the characteristics that true man are real-time, interactive, bean vermicelli is by the reality of main broadcaster
Shi Hangwei's is affected.And the association attributes of bean vermicelli is also dynamic change.Therefore, Audience attribute database is being established
Afterwards, the background server of platform, which is broadcast live, can also carry out database according to real time status constantly safeguarding and updating.Correspondingly, should
Business object recommends method that can also include：Periodically acquire the user data of the spectators in Audience attribute database；According to sight
Many user data are updated the Audience attribute database.
Example IV
Fig. 3 shows it is that according to embodiments of the present invention four business object recommends the flow chart of method.
With reference to Fig. 3, in step S310, according to prefixed time interval, at least one Audience attribute letter in direct broadcasting room is obtained
Breath.
That is, for the Audience attribute information (such as consumption habit) related with the time, get more in direct broadcasting room
The data of each Audience attribute information of a period.And for the Audience attribute information (such as gender) being unrelated with the time,
Each Audience attribute information of multiple periods remains relatively unchanged over.
In step S320, according to the Audience attribute information of variant period and corresponding period weighted value, institute is determined
State target service object.
Specifically, corresponding period weighted value is assigned to the Audience attribute information of each period, and according to each
The Audience attribute information of period and corresponding period weighted value to choose target service pair among multiple business objects
As.
According to a kind of alternative embodiment mode, step S320 may include step S321, S323 and S325.
In step S321, processing is weighted to the Audience attribute information of variant period, assigns the corresponding period
Weighted value.
This step is primarily directed to the part attribute (i.e. with the attribute of time correlation) in attribute information.It is for example, right before 3 days
Some promotion item is interested, and for interested in some promotion item before 30 days, the validity of the behavior before 3 days is just
It is much higher.Therefore, often over time, with the attribute of time correlation can there are attenuation effects.
It is very little for the contribution of user interest in view of data excessively remote as described above.So, how will
Behavior adds up control within a period of time, here, sliding window method can be used and time damped method does above-mentioned weighting processing.Fig. 4
It is the principle schematic diagram for the time damped system for showing numerical value according to embodiments of the present invention four.
With reference to Fig. 4, in sliding window method, a long T of window is set, institute in so far window length then will be retrodicted from current time piece
There is the intensity of performance for belonging to l to add up.And in time damped method, usual and indefinite setting window is long, but sets one
Attenuation factor, then with the feature x of accumulation to previous timeslicei tWith the intensity of performance b of current time piecei t, recurrence worked as
The feature x of preceding timeslicei t+1, the following formula of recurrence more new formula (1)：
xi t+1=α xi t+(1-α)bi t... ... ... ... ... ... ... ... ... ... formula (1)
Wherein, xi t+1For the feature of current time piece, xi tFor the feature of previous timeslice, α is decay factor, bi tTo be current
The intensity of performance of timeslice.
In the time damped system of above-mentioned numerical value, as long as preserving accumulation to the feature of previous timeslice and current time piece
Intensity of performance, you can obtain the feature of current time piece, the room and time complexity of this method is all relatively low.With reference to this step
Suddenly, the vector that numeralization is handled is carried out with the attribute of time correlation and can be considered x in formula (1)i t, in known α and bi tBefore
It puts, x is asked for using formula (1)i t+1So as to obtain weighting treated vector, provide data base for follow-up business object recommendation
Plinth.
In step S323, according at least one Audience attribute information after weighting, determine to screen pushing away for business object
Recommend index.
Specifically, can from high to low be chosen according to period weighted value several Audience attribute information as fertilizer index or
Person, by the collection cooperation including one or more than selecting Audience attribute information and the high Audience attribute information of some time weighted value
For the fertilizer index.
For example, fertilizer index may include it is following at least one：The level of consumption, Brand Preference, shopping type, hobby and
Short term need, but not limited to this.
Above-mentioned fertilizer index is illustrated by taking recommended advertisements in the live video in live streaming platform as an example.
(1) level of consumption
The consumption water of bean vermicelli can be deduced according to the age of bean vermicelli, occupation, income, the consumption information of live streaming platform etc.
It is flat.Each commodity have the positioning (high/medium/low) of its own, and high price luxury goods are mainly directed at booming income crowd, at a low price leading property
Valency than commodity be mainly directed at low-income groups or student group.Therefore can be oriented extensively according to the income level of bean vermicelli
It accuses and recommends.
(2) Brand Preference
Brand Preference is primarily referred to as：Bean vermicelli is for the favorable rating of the brand of different merchandise classifications, such as schoolgirl couple first
There is the hobby of oneself for movement brand, mobile phone brand etc. in cosmetics brand, apparel brand, boy student.In addition for same
Brand in category also has different hobbies.The Brand Preference information of bean vermicelli can greatly enhance the bandwagon effect of advertisement, right
There is very big help in the purchase conversion rate of advertisement.Such as：The bean vermicelli of one German automobile liked sees the wide of popular Magotan
Accuse, can obtain preferable effect, and if advertisement for cosmetics or the advertisement of Japanese vehicle may effect with regard to poor many.
(3) shopping type
The type of bean vermicelli shopping on the web is usually more fixed, for example someone is usually online purchase clothes, someone
Clothes never is bought on the net, but removes lower solid shop/brick and mortar store.Some is in online mainly purchase electronic product, snacks, take-away etc..For
Shopping type has certain fixed situation, is well suited for carrying out advertisement recommendation, recommends on the basis of bean vermicelli shopping record similar
The Commdity advertisement of category has higher conversion ratio.
(4) hobby
The hobby of bean vermicelli can be used for carrying out advertisement recommendation, and the bean vermicelli watched a ball game is liked to be more suitable for recommending movement brand
Advertisement, like sing drawing etc. intelligence and art bean vermicelli often more pay close attention to a commodity artistry, design sense etc..By bean vermicelli according to
Hobby, which carries out classification, can serve the recommendation of advertisement.
(5) short term need
The demand of bean vermicelli in a short time is to directly facilitate the power of consumption.For example, it just buys the user in house, needed largely
Mating household items, just the user of buying car has needed vehicle accessory etc., and the bean vermicelli that family has baby may require that milk powder, paper diaper
Deng.The short term need of bean vermicelli is important, direct information for the recommendation of advertisement.
In step S325, the business object to match with fertilizer index is chosen from business object database, is determined as institute
State target service object.
For example, each matched multiple business objects in the fertilizer index searched and determined from business object database,
Multiple business objects to match calculate comprehensive matching angle value according to matched attribute and corresponding period weighted value, then
The highest business object of comprehensive matching angle value is chosen as target service object.
Mentioned by step S321, S323 and S325, describe according to the Audience attribute information of variant period and right
The period weighted value answered determines a kind of exemplary process of the target service object.It is appreciated that it can also pass through its other party
Formula determines the target service object to be recommended using the Audience attribute information and corresponding period weighted value of each period,
It is and without being limited thereto.
In step S360, the target service object is shown in the direct broadcasting room.
The business object provided through this embodiment recommends method, periodically obtains at least one spectators in direct broadcasting room
Attribute information is weighted the Audience attribute information of each period, and according to the Audience attribute information of each period and
Corresponding period weighted value, be chosen for spectators recommendation target service object, so as to from timeliness to a variety of spectators
Attribute information is assessed, and is adaptively changed according to the attribute of spectators, to be that spectators recommend to meet in live scene
It is liked, the individualized content of demand, and is preferably merged with live scene.
Embodiment five
Fig. 5 is the logic diagram for the business object recommendation apparatus for showing according to embodiments of the present invention five.
With reference to Fig. 5, the business object recommendation apparatus of the embodiment of the present invention five includes acquisition module 510,520 and of determining module
Display module 530.
Acquisition module 510 is used to obtain at least one Audience attribute information in direct broadcasting room.
Determining module at least one Audience attribute information got according to acquisition module 510, determines target
Business object.
Display module 530 is for the definite target service object of the displaying determining module 520 in the direct broadcasting room.
The business object recommendation apparatus of the present embodiment, which is used to implement in preceding method embodiment corresponding business object, to be recommended
Method, and the advantageous effect with corresponding embodiment of the method, details are not described herein.
Embodiment six
Fig. 6 is the logic diagram for the business object recommendation apparatus for showing according to embodiments of the present invention six.
In the business object recommendation apparatus of the embodiment of the present invention six, the Audience attribute that acquisition module 510 obtains is believed
Breath include spectators' real-time property information, spectators prestore attribute information, have focused on main broadcaster's attribute information, be broadcast live platform properties information in
At least one of.
With reference to Fig. 6, the determining module 520 in the business object recommendation apparatus of the embodiment of the present invention six includes determination sub-module
522.Determination sub-module 522 be used for when the Audience attribute information include spectators' real-time property information, spectators prestore attribute information,
When having focused on multinomial in main broadcaster's attribute information, live streaming platform properties information, according to each Audience attribute information and corresponding
Weighted value determines the target service object.
Optionally, when the Audience attribute information includes spectators' real-time property information, acquisition module 510 includes：
First acquisition submodule 512, for obtaining the video data of viewer end；Extracting sub-module 515, for being based on the first acquisition submodule
The video data that block 512 obtains, extracts spectators' real-time property information.
Optionally, acquisition module 510 further includes：Sending submodule 511 obtains for sending video data to the viewer end
Request is taken, the video data obtains request and is used to obtain video data by the camera of the viewer end.
Optionally, spectators' real-time property information that acquisition module 510 obtains includes：Spectators' dressing information, Guan Zhongzhuan
In photos and sending messages, spectators' face value information, viewer expression information, spectators' action message, spectators' gesture information, spectators' location message
Any one or any combination.
Optionally, when the Audience attribute information prestores attribute information including the spectators, acquisition module 510 includes：
Second acquisition submodule 517 prestores attribute information for from Audience attribute database, obtaining the spectators.Wherein, the sight
Crowd's attribute information that prestores includes：Spectators gender information, viewer age information, spectators' height information, spectators' weight information, spectators' duty
Industry information, spectators take in information, spectators' shopping information, spectators' personality information, any one in spectators' preference information or arbitrary
Combination.
Optionally, what acquisition module 510 obtained described have focused on main broadcaster's attribute information and includes：Have focused on main broadcaster's gender letter
It ceases, has focused on main broadcaster's age information, have focused on main broadcaster's height information, have focused on main broadcaster's weight information, have focused on main broadcaster's occupation letter
It ceases, has focused on main broadcaster's income information, have focused on main broadcaster's shopping information, have focused on main broadcaster's personality information, have focused on main broadcaster's hobby letter
Any one or any combination in breath.
Optionally, the live streaming platform properties information that acquisition module 510 obtains includes：The business in current live platform
The displaying number of object, the clicking rate of business object, the download time of business object, the purchase number of business object, business pair
As any one or any combination in the classification.
Optionally, acquisition module 510 is additionally operable to according to prefixed time interval, and at least one spectators obtained in direct broadcasting room belong to
Property information；Correspondingly, determining module 520 is additionally operable to according to the Audience attribute information of variant period and power of corresponding period
Weight values determine the target service object.
The business object recommendation apparatus of the present embodiment, which is used to implement in preceding method embodiment corresponding business object, to be recommended
Method, and the advantageous effect with corresponding embodiment of the method, details are not described herein.
Embodiment seven
The embodiment of the present invention seven provides a kind of computer readable storage medium, is stored thereon with computer program, feature
It is, when described program is executed by processor, realizes that any business object described in the aforementioned embodiment recommends the step of method
Suddenly.
The computer readable storage medium of the present embodiment is used to implement in preceding method embodiment corresponding business object and pushes away
Method, and the advantageous effect with corresponding embodiment of the method are recommended, details are not described herein.
Embodiment eight
Fig. 7 is the structure diagram for the electronic equipment for showing according to embodiments of the present invention eight.
The embodiment of the present invention additionally provides a kind of electronic equipment, such as can be mobile terminal, personal computer (PC), put down
Plate computer, server etc..Below with reference to Fig. 7, it illustrates suitable for being used for realizing the terminal device of the embodiment of the present invention or service
The structure diagram of the electronic equipment 700 of device.
As shown in fig. 7, electronic equipment 700 includes one or more processors, communication device etc., one or more of places
Manage device for example：One or more central processing unit (CPU) 701 and/or one or more image processors (GPU) 713 etc.,
Processor can according to the executable instruction being stored in read-only memory (ROM) 702 or from storage part 708 be loaded into
Machine accesses the executable instruction in memory (RAM) 703 and performs various appropriate actions and processing.Communication device includes communication
Component 712 and communication interface 709.Wherein, communication component 712 may include but be not limited to network interface card, and the network interface card may include but unlimited
In IB (Infiniband) network interface card, communication interface 709 includes the communication of the network interface card of LAN card, modem etc.
Interface, communication interface 709 perform communication process via the network of such as internet.
Processor can communicate with read-only memory 702 and/or random access storage device 730 to perform executable instruction,
It is connected by bus 704 with communication component 712 and is communicated through communication component 712 with other target devices, thereby completing the present invention
The corresponding operation of any one method that embodiment provides, for example, obtaining at least one Audience attribute information in direct broadcasting room；According to
At least one Audience attribute information, determines target service object；The target service object is shown in the direct broadcasting room.
In addition, in RAM 703, various programs and data needed for device operation can be also stored with.CPU 701、ROM
702 and RAM 703 is connected with each other by bus 704.In the case where there is RAM 703, ROM 702 is optional module.RAM
703 storage executable instructions operationally write executable instruction into ROM 702, and executable instruction holds processor 701
The corresponding operation of the above-mentioned communication means of row.Input/output (I/O) interface 705 is also connected to bus 704.Communication component 712 can be with
It is integrally disposed, it may be set to be with multiple submodule (such as multiple IB network interface cards), and in bus link.
I/O interfaces 705 are connected to lower component：Importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode
The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage part 708 including hard disk etc.；
And the communication interface 709 of the network interface card including LAN card, modem etc..Driver 710 is also according to needing to connect
It is connected to I/O interfaces 705.Detachable media 711, such as disk, CD, magneto-optic disk, semiconductor memory etc. are pacified as needed
On driver 710, in order to which the computer program read from it is mounted into storage part 708 as needed.
It should be noted that framework as shown in Figure 7 is only a kind of optional realization method, it, can during concrete practice
The component count amount and type of above-mentioned Fig. 7 are made choice, deleted, increased or replaced according to actual needs；In difference in functionality component
In setting, can also be used it is separately positioned or integrally disposed and other implementations, such as GPU and CPU separate setting or can be by GPU
It being integrated on CPU, communication component 712 is separable to be set, can also be integrally disposed on CPU or GPU, etc..These are interchangeable
Embodiment each falls within protection scope of the present invention.
Particularly, according to embodiments of the present invention, it is soft to may be implemented as computer for the process above with reference to flow chart description
Part program.For example, the embodiment of the present invention includes a kind of computer program product, including being tangibly embodied in machine readable media
On computer program, computer program included for the program code of the method shown in execution flow chart, and program code can wrap
The corresponding instruction of corresponding execution method and step provided in an embodiment of the present invention is included, for example, for obtaining at least one in direct broadcasting room
The executable code of a Audience attribute information；For according at least one Audience attribute information, determining target service object
Executable code；For showing the executable code of the target service object in the direct broadcasting room.
In such embodiments, the computer program can be downloaded and installed by communication device from network and/
Or it is mounted from detachable media 711.When the computer program is performed by central processing unit (CPU) 701, the present invention is performed
The above-mentioned function of being limited in the method for embodiment.
The electronic equipment that the embodiment of the present invention eight provides, by obtaining at least one Audience attribute information in direct broadcasting room,
Audience attribute information according to getting determines the target service object with the attributes match of live streaming spectators, so as to be broadcast live
Meet the business object content of the personalization such as spectators' hobby, consumption habit, identity in scene to live streaming spectators' recommendation, it can be by pushing away
The business object content recommended causes live content more horn of plenty, and does not have aggressiveness to spectators.
Methods and apparatus of the present invention, equipment may be achieved in many ways.For example, software, hardware, firmware can be passed through
Or any combinations of software, hardware, firmware realize the method and apparatus of the embodiment of the present invention, equipment.For the step of method
Merely to illustrate, the step of method of the embodiment of the present invention, is not limited to described in detail above suitable for rapid said sequence
Sequence, unless specifically stated otherwise.According to the needs of implementation, all parts described in this application/step can be split
For more components/steps, the part operation of two or more components/steps or components/steps can be also combined into new portion
Part/step, to realize the purpose of the embodiment of the present invention.
The description of the embodiment of the present invention in order to example and description for the sake of and provide, and be not exhaustively or will
The present invention is limited to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.Choosing
It is to more preferably illustrate the principle of the present invention and practical application to select and describe embodiment, and makes those of ordinary skill in the art
It will be appreciated that the present invention is so as to designing the various embodiments with various modifications suitable for special-purpose.
Claims (10)
1. a kind of business object recommends method, which is characterized in that the described method includes：
Obtain at least one Audience attribute information in direct broadcasting room；
According at least one Audience attribute information, target service object is determined；
The target service object is shown in the direct broadcasting room.
2. according to the method described in claim 1, it is characterized in that, the Audience attribute information is believed including spectators' real-time property
Breath, spectators prestore attribute information, have focused on main broadcaster's attribute information, live streaming platform properties information at least one of.
3. according to the method described in claim 2, it is characterized in that, described according at least one Audience attribute information, really
Set the goal business object, including：
When the Audience attribute information include spectators' real-time property information, spectators prestore attribute information, have focused on main broadcaster's attribute letter
Breath, live streaming platform properties information in it is multinomial when, according to each Audience attribute information and corresponding weighted value, determine the mesh
Mark business object.
4. method described in any one of claim 1 to 3, which is characterized in that at least one in the acquisition direct broadcasting room
A Audience attribute information, including：
According to prefixed time interval, at least one Audience attribute information in direct broadcasting room is obtained；
It is described that target service object is determined according at least one Audience attribute information, including：
According to the Audience attribute information of variant period and corresponding period weighted value, the target service object is determined.
5. a kind of business object recommendation apparatus, which is characterized in that described device includes：
Acquisition module, for obtaining at least one Audience attribute information in direct broadcasting room；
Determining module, for according at least one Audience attribute information, determining target service object；
Display module, for showing the target service object in the direct broadcasting room.
6. device according to claim 5, which is characterized in that
The Audience attribute information that the acquisition module obtains includes spectators' real-time property information, spectators prestore attribute information,
Have focused at least one in main broadcaster's attribute information, live streaming platform properties information.
7. device according to claim 6, which is characterized in that the determining module includes：
Determination sub-module includes spectators' real-time property information, spectators for working as the Audience attribute information and prestores attribute information,
When paying close attention to multinomial in main broadcaster attribute information, live streaming platform properties information, according to each Audience attribute information and corresponding power
Weight values determine the target service object.
8. the device according to claim 6 or 7, which is characterized in that when the Audience attribute information includes spectators reality
When attribute information when, the acquisition module includes：
First acquisition submodule, for obtaining the video data of viewer end；
Extracting sub-module for being based on the video data, extracts spectators' real-time property information.
9. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that described program is by processor
During execution, the step of business object according to any one of claims 1 to 4 recommends method is realized.
10. a kind of electronic equipment, including：Processor, memory, communication device and communication bus, the processor, the storage
Device and the communication device complete mutual communication by the communication bus；
For the memory for storing an at least executable instruction, the executable instruction makes the processor perform right such as will
The business object any one of 1~4 is asked to recommend the corresponding operation of method.
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