CN112004106A - Commodity display method and device, server and computer-readable storage medium - Google Patents
Commodity display method and device, server and computer-readable storage medium Download PDFInfo
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
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- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The application relates to a commodity display method and device, a server and a computer readable storage medium, comprising the following steps: receiving a request message carrying a user portrait, wherein the request message is triggered when the user is detected to enter a live broadcast room. Based on the request message, merchandise information that matches the user representation is determined from a merchandise information base. And sending a response message carrying the commodity information to the first terminal, wherein the response message is used for indicating the first terminal to display the commodity in the live broadcast room according to the commodity information. And determining commodity information matched with the user portrait from a commodity information base according to the user portrait, and sending the commodity information to the first terminal through a response message. Therefore, the first terminal can display the commodities in the live broadcast room according to the commodity information. Therefore, personalized commodity display is realized for different users in the live broadcast room, and different requirements of each user are met.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method and an apparatus for displaying a commodity, a server, and a computer-readable storage medium.
Background
With the continuous development of computer technology, the network live broadcast platform is also widely applied increasingly, and users can watch various live broadcasts such as various game live broadcasts, e-commerce live broadcasts and the like through a network live broadcast room. However, the number of commodities that can be displayed in the live broadcast room is limited due to the limitation of the size of the live broadcast window, so that the traditional commodity display method is difficult to meet different requirements of each user. For example, the conventional method for displaying commodities applied to the live broadcast room displays the same commodities for all users, and the commodities may only meet the requirements of some users but not the personalized requirements of most users, so that the commodity conversion rate is low.
Therefore, a method for displaying merchandise that can satisfy different needs of users is urgently needed.
Disclosure of Invention
The embodiment of the application provides a commodity display method, a commodity display device, a server and a computer readable storage medium, which can be used for carrying out personalized commodity display aiming at different users and meeting different requirements of each user.
A commodity display method is applied to a server and comprises the following steps:
receiving a request message carrying a user portrait, wherein the request message is triggered when the user is detected to enter a live broadcast room;
determining commodity information matched with the user portrait from a commodity information base based on the request message;
and sending a response message carrying the commodity information to a first terminal, wherein the response message is used for indicating the first terminal to display the commodities in the live broadcast room according to the commodity information.
In one embodiment, the merchandise information includes a listing of merchandise types matching the user representation and target merchandise information.
In one embodiment, the method further comprises:
if the commodity information of the live broadcast room is changed, acquiring commodity change information;
and sending the commodity change information to a first terminal in a broadcasting mode so that the first terminal changes the commodities currently displayed in the live broadcast according to the commodity change information and the commodity type list.
In one embodiment, the obtaining of the commodity change information if the commodity information in the live broadcast room changes includes:
if a commodity changing instruction of commodity shelf loading or commodity shelf unloading sent by a second terminal is received, commodity changing information is obtained based on the commodity changing instruction; or
And if the commodity display rule is changed, acquiring commodity change information based on the changed commodity display rule.
In one embodiment, the user representation includes any one or more of a network IP address where the terminal is located, platform information and version information of an application program corresponding to the live broadcast room, an identity of the user in the application program, an identity of the live broadcast room, and an identity of a main broadcast in the live broadcast room.
A commodity display method is applied to a first terminal and comprises the following steps:
sending a request message carrying a user portrait to a server, wherein the request message is used for determining commodity information matched with the user portrait from a commodity information base by the server based on the request message, and sending a response message carrying the commodity information to a first terminal, wherein the commodity information comprises a commodity type list matched with the user portrait and target commodity information;
receiving the response message;
and displaying the commodities in the live broadcast room according to the commodity information.
In one embodiment, the method further comprises:
receiving commodity change information sent by the server in a broadcasting mode;
judging the type of the commodity change information;
if the type of the commodity changing information is commodity shelving, judging whether the type of the commodity to be shelved in the commodity changing information belongs to the commodity type list or not;
if yes, displaying the commodities to be shelved in the change message in the live broadcast room; and if not, not changing the current displayed commodity in the live broadcast room.
In one embodiment, after the determining the type of the article change information, the method includes:
if the type of the commodity changing information is commodity off-shelf, judging whether the type of the commodity to be off-shelf in the commodity changing information belongs to the commodity type list or not;
if yes, taking the commodities to be taken off the shelf in the change message from the live broadcast room; and if not, not changing the current displayed commodity in the live broadcast room.
A merchandise display device, comprising:
the request message receiving module is used for receiving a request message carrying a user portrait, wherein the request message is triggered when the user is detected to enter a live broadcast room;
the commodity information determining module is used for determining commodity information matched with the user portrait from a commodity information base based on the request message;
and the response message sending module is used for sending a response message carrying the commodity information to the first terminal, and the response message is used for indicating the terminal to display the commodity in the live broadcast room according to the commodity information.
A server comprising a memory and a processor, the memory having stored therein a computer program which, when executed by the processor, causes the processor to carry out the steps of the above method.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method as above.
The commodity display method, the commodity display device, the server and the computer readable storage medium receive a request message carrying a user portrait, wherein the request message is triggered when the user is detected to enter a live broadcast room; determining commodity information matched with the user portrait from a commodity information base based on the request message; and sending a response message carrying the commodity information to the first terminal, wherein the response message is used for indicating the first terminal to display the commodity in the live broadcast room according to the commodity information. And determining commodity information matched with the user portrait from a commodity information base according to the user portrait, and sending the commodity information to the first terminal through a response message. Therefore, the first terminal can display the commodities in the live broadcast room according to the commodity information. Therefore, personalized commodity display is realized for different users in the live broadcast room, and different requirements of each user are met.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a diagram of an exemplary embodiment of a method for displaying merchandise;
FIG. 2 is a flowchart of a merchandise display method according to an embodiment;
FIG. 3 is a flowchart of a merchandise display method according to another embodiment;
FIG. 4 is a flowchart of a merchandise display method according to still another embodiment;
FIG. 5 is a flow chart of a merchandise display method in pull mode in one embodiment;
FIG. 6 is a schematic interface diagram illustrating a merchandise display method according to still another embodiment;
FIG. 7 is an interface diagram of a live room in one embodiment;
FIG. 8 is a flow chart of a merchandise display method in push mode according to an embodiment;
FIG. 9 is a block diagram of the structure of the merchandise display device according to one embodiment;
fig. 10 is a schematic diagram of an internal configuration of a server in one embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
It will be understood that, as used herein, the terms "first," "second," and the like may be used herein to describe various elements, but these elements are not limited by these terms. These terms are only used to distinguish one element from another.
As shown in fig. 1, fig. 1 is an application scenario diagram of a merchandise display method in an embodiment. The application environment includes a first terminal 120, a server 140, and a second terminal 160. The server 120 receives a request message carrying a user profile, where the request message is triggered when it is detected that the user enters a live broadcast room. Based on the request message, merchandise information that matches the user representation is determined from a merchandise information base. And sending a response message carrying the commodity information to the first terminal 120, wherein the response message is used for indicating the first terminal 120 to display the commodity in the live broadcast room according to the commodity information. The second terminal 160 is a terminal operated by another user, and the another user can put the goods on or off the shelf or change the goods display rule through the second terminal 160. Of course, the terminal in the application environment may be any terminal device such as a mobile phone, a tablet computer, a PDA (Personal Digital Assistant), a wearable device, and the like.
Fig. 2 is a flowchart of a merchandise display method according to an embodiment, and as shown in fig. 2, a merchandise display method applied to a server is provided, including steps 220 to 260.
Step 220, receiving a request message carrying the user portrait, where the request message is triggered when it is detected that the user enters a live broadcast room.
The user can enter the live broadcast room through a live broadcast APP (Application, abbreviation of Application) and an applet (a terminal Application that is used and is not required to be downloaded) on the first terminal. Specifically, the user needs to register a user ID (Identity document) on the server to enter the live broadcast room. Certainly, the live broadcasting room can also be performed through the identity of the tourist, and only in this case, the user ID cannot be acquired, which is inconvenient for subsequent personalized processing.
When the user enters the live broadcast room through the registered user ID, the first terminal sends the information related to the user portrait to the server through a request message. Namely, when detecting that the user enters the live broadcast room, the server receives a request message sent by the first terminal. The server receives a request message carrying information relating to the user representation. Thus, the request message includes a plurality of fields associated with the user representation.
The user portrait is originally applied in the E-commerce field, user information is flooded in a network under the background of a big data era, each concrete information of a user is abstracted into labels, and the labels are utilized to embody the user image, so that targeted service can be provided for the user.
In the internet era, a live broadcast room mainly refers to a live network address created by a certain person or an organization. Each live room has a channel number by which the anchor is live, and viewers can enter the live room to watch the live.
And step 240, determining commodity information matched with the user portrait from the commodity information base based on the request message.
The commodity information base in the live broadcast room refers to information of all commodities that can be displayed in the live broadcast room by the anchor or the operation background, for example, the commodities may be articles or services, and the like, which is not limited in the present application. After receiving the request message, the server determines merchandise information matching the user representation from the merchandise information base. The commodity information matched with the user portrait includes commodity types supported by the user ID screened from the commodity information base based on the user portrait, detailed display information of commodities, matching degree of the commodities and the user, and the like. For example, when the content in the live broadcast room is broadcast to the user ID, the types of commodities supported by the user ID are displayed (not all the types of commodities in the live broadcast room are displayed to the user ID); or the commodity with the highest matching degree with the user is taken as the commodity preferentially displayed in the live broadcast room; or taking the commodity type with the highest matching degree of the user as the commodity type preferentially displayed in the live broadcast room; and taking the commodity type with the matching degree lower than the preset threshold value as the commodity type which does not support display in the live broadcast room. Thus, the commodities in the live broadcast room watched by each user are different.
And step 260, sending a response message carrying the commodity information to the first terminal, wherein the response message is used for indicating the first terminal to display the commodity in the live broadcast room according to the commodity information.
And after determining the commodity information matched with the user portrait from the commodity information base, the server transmits the commodity information to the first terminal in a response message mode. And then, the first terminal displays the commodities in the live broadcast room according to the commodity information. The response message at least includes two fields, one of which is a list of the types of goods supported by the user ID, and the other is target goods information to be displayed, such as the type of the target goods and the details of the goods. The item type list may be an item type list, and the item detail information may be item detail information.
As shown in table 1-1 below, fields in a response message are:
TABLE 1-1
When the commodity information matched with the user portrait comprises commodity types supported by the user ID screened from the commodity information base based on the user portrait, target commodity information, the matching degree of the commodity and the user and the like, the first terminal can display the commodity of the commodity type supported by the user ID. The first terminal can also render and display the target commodity information, namely the detailed display information, and can also display the commodity which is displayed preferentially in a live broadcast room, for example, in the forefront, based on the matching degree of the commodity and the user.
The request message carrying the user portrait is received, and the request message is triggered when the user is detected to enter the live broadcast room. Based on the request message, merchandise information that matches the user representation is determined from a merchandise information base. And sending the response message carrying the commodity information to the first terminal, wherein a pull mode is adopted. In which the pull mode is the opposite of the push mode, and is a transaction initiated by the client actively. The server places the owned information at a specified address (e.g., IP, port), and the client sends a request to the specified address to "pull" the needed resource back. The client can accurately acquire the required resources through the pull mode, and can feed back the state of the client to the server in time.
In the embodiment of the application, a request message carrying the user portrait is received, and the request message is triggered when the user is detected to enter a live broadcast room. Based on the request message, merchandise information that matches the user representation is determined from a merchandise information base. And sending a response message carrying the commodity information to the first terminal, wherein the response message is used for indicating the first terminal to display the commodity in the live broadcast room according to the commodity information. And determining commodity information matched with the user portrait from a commodity information base according to the user portrait, and sending the commodity information to the first terminal through a response message. Therefore, the first terminal can display the commodities in the live broadcast room according to the commodity information. Therefore, personalized commodity display is realized for different users in the live broadcast room, and different requirements of each user are met. And the method can be realized only through one-time network communication, thereby greatly reducing the waiting time of users and improving the commodity display efficiency.
In one embodiment, the merchandise information includes a listing of merchandise types matching the user representation and target merchandise information.
After receiving the request message, the server determines merchandise information matching the user representation from the merchandise information base. Here, the product information includes a product type list and target product information that match the user figure. The commodity type list matched with the user image is a commodity type matched with the user image according to the related information of the user image from the commodity type library, and the commodity type list is obtained according to the commodity types. Namely, the matching degree of the commodity types in the commodity type list and the user portrait reaches a preset threshold value. For example, if the product is a commodity, the type of the commodity matched to a certain user image may be a normal commodity or an auction commodity.
The target commodity information matched with the user portrait comprises the commodity type of the commodity matched with the user portrait and further comprises detailed information of the commodity. For example, the target merchandise information matched with the user profile includes { "auction merchandise", "apple X" }.
In the embodiment of the application, the commodity information comprises a commodity type list matched with the user portrait and target commodity information. The commodity type list is stored on the first terminal, and then commodities in the live broadcast room can be displayed to each user ID in a differentiation and personalized mode based on the commodity type list. The commodities to be displayed can be directly and accurately displayed in a live broadcast watched by a certain user ID based on the target commodity information.
In one embodiment, step 260, the responding to the message is used to instruct the first terminal to display the goods in the live broadcast room according to the goods information, and includes:
and the target commodity message is used for indicating the first terminal to display commodities in the live broadcast room according to the target commodity information.
Specifically, the response message includes at least two fields, one of which is a list of types of goods supported by the user ID, and the other is target goods information to be displayed, such as a type of the target goods and details of the goods. For example, the target merchandise information matched with the user profile includes { "auction merchandise", "apple X" }.
The first terminal carries out commodity show in the live broadcast room according to commodity information, includes: and the first terminal displays the commodities in the live broadcast room according to the target commodity information. For example, the first terminal displays a picture of "apple X" as an "auction product" in the live room of the user ID.
In the embodiment of the application, the first terminal displays the commodities in the live broadcast room according to the target commodity information. Since the target commodity information includes the type of the target commodity and the commodity detail information, the target commodity can be accurately presented to the user ID. The personalized commodity display is realized for different users in the live broadcast room, different requirements of each user are met, and the conversion rate of commodities is further improved.
In one embodiment, as shown in fig. 3, there is provided a merchandise display method, further comprising:
and 340, sending the commodity change information to the first terminal in a broadcasting mode so that the first terminal changes the commodities currently displayed in the live broadcast room according to the commodity change information and the commodity type list.
Specifically, after the user enters the live broadcast room, the commodity information needs to be changed if the anchor of the live broadcast room needs to be changed in the live broadcast process. For example, the anchor of the live room needs to change the target merchandise information including { "auction merchandise", "apple X" } to { "auction merchandise", "oppo reno 4" } that matches the user representation. Then, the commodity change information is acquired, and the commodity change information is sent to the first terminal in a broadcast mode in a channel of the live broadcast room.
And after receiving the commodity change information, the first terminal changes the commodity currently displayed in the live broadcast according to the commodity change information and the commodity type list. Specifically, whether the changed commodity belongs to the commodity type list of the user ID is judged according to the commodity type list of the user ID, and if yes, the commodity currently displayed in the live broadcast watched by the user ID is changed.
As shown in the following table 1-2, which is a field in the broadcasted message:
tables 1 to 2
For example, if the anchor in the live broadcast room needs to change the target merchandise information including { "auction merchandise", "apple X" } to { "second kill merchandise", "millet tv 65 inches" } matching the user portrait. Then, it is determined whether or not the changed product belongs to the product type list of the user ID based on the product type list of the user ID. The type of the product matched with the user portrait is a common product or an auction product. Therefore, at this time, the "second killing item" does not belong to the item type matched with the user portrait, and therefore, the item currently displayed in the live broadcast viewed by the user ID is not changed.
The commodity change information is transmitted to the first terminal in a broadcast manner, which is in a push (push) mode. Push mode is a technique in which a server actively sends information to a client based on a client/server mechanism. In push mode applications, there is no apparent client request before the server sends the information to the client, and a push transaction is typically initiated by the server. The push mode can enable information to actively and quickly search for users/clients, the initiative and the real-time performance of the information are better, but the accuracy is poorer, and the information which is possibly pushed does not necessarily meet the requirements of the users.
And in the push mode, the step that the first terminal changes the commodities currently displayed in the live broadcast according to the commodity change information and the commodity type list is combined. Therefore, the accuracy of the improved push mode is improved, personalized commodity display is realized for different users in the live broadcast room, different requirements of each user are met, and the conversion rate of commodities is further improved.
In the embodiment of the application, if the commodity information in the live broadcast room is changed, the commodity change information is acquired, and the commodity change information is sent to the first terminal in a broadcasting mode. And the first terminal changes the current displayed commodities in the live broadcast according to the commodity change information and the commodity type list. Specifically, whether the currently displayed commodity needs to be changed or not needs to be further determined, and whether the changed commodity belongs to the commodity type list corresponding to the user ID or not needs to be further determined. Therefore, even if the product information in the live broadcast room is changed, the change does not involve the product type in the product type list corresponding to the user ID, and therefore, the product currently displayed in the live broadcast room viewed by the user ID does not need to be changed. The method avoids the redundant operation and resource waste caused by the change of the commodity information based on the live broadcast room. Meanwhile, personalized commodity display is carried out on different users in a live broadcast room, different requirements of each user are met, and the conversion rate of commodities is improved.
In one embodiment, if the commodity information in the live broadcast room is changed, acquiring commodity change information, including:
if a commodity changing instruction of commodity shelf loading or commodity shelf unloading sent by a second terminal is received, commodity changing information is obtained based on the commodity changing instruction; or
And if the commodity display rule is changed, acquiring commodity change information based on the changed commodity display rule.
Specifically, the second terminal is a terminal operated by the anchor or a terminal operated by the background, and the live broadcast service can be provided for the first terminal through the second terminal. The commodity information of the live broadcast room is changed, and the change comprises two conditions, wherein one condition is that the anchor or the background sends a commodity change instruction of commodity loading or commodity unloading to the server through the second terminal, the commodity loading can be understood as article or service loading, and similarly, the commodity unloading can be understood as article or service unloading. The other situation is that the commodity display rule changes, and the change instruction of the commodity display rule can be sent to the server by the anchor or the background through the second terminal, or the change instruction of the commodity display rule can be made by the server. Of course, in addition to the above two cases, the present application also includes other cases where the product information of the live broadcast room needs to be changed, and the present application does not limit this.
In both cases, the commodity change information is acquired based on the commodity change instruction or the commodity change information is acquired based on the commodity display rule after the change. And sending the commodity change information to the first terminal in a broadcasting mode so that the first terminal changes the commodities currently displayed in the live broadcast room according to the commodity change information and the commodity type list.
In the embodiment of the application, when a commodity change instruction of putting commodities on shelves or putting commodities off shelves, which is sent by the second terminal, is received, commodity change information is obtained based on the commodity change instruction, or when a commodity display rule is changed, the commodity change information is obtained based on the changed commodity display rule. And sending the commodity change information to the first terminal in a broadcasting mode so that the first terminal changes the commodities currently displayed in the live broadcast room according to the commodity change information and the commodity type list. The commodity displayed in the live broadcast room can be changed and adjusted in time, and through the communication mode of the push mode, personalized commodity display for different users in the live broadcast room is realized, different requirements of each user are met, and the conversion rate of the commodity is further improved.
In one embodiment, the user representation includes any one or more of a network IP address where the terminal is located, platform information and version information of an application program corresponding to the live broadcast room, an identity of the user in the application program, an identity of the live broadcast room, and an identity of a host in the live broadcast room.
Specifically, as shown in tables 1-3 below, the fields of the request message corresponding to the user portrait are:
tables 1 to 3
| Field(s) | Examples of the invention | Description of the invention |
| User IP | 10.234.12.1 | Ip of current user mobile phone network |
| User ID | xiaoming | Id of user registered in system |
| Merchant ID | laoban | Id of anchor of live broadcast room where user is currently located |
| App platform | 1 | Ios 2 android 3 WeChat applet |
| App version number | 10.1 | Versions representing current app hairstyles |
| Channel number | 1231 | Channel number is live room id |
The merchant ID is the identity of the anchor in the live broadcast room, and the channel number is the identity of the live broadcast room.
For example, shielding some versions of APP or some user IDs from receiving commodity information can be accurately achieved by using information in the user portrait. And the display commodity logic of the APP of different versions of different platforms can be unified.
In the embodiment of the application, the user portrait comprises a network IP address where the terminal is located, platform information and version information of an application program corresponding to the live broadcast room, an identity of the user in the application program, an identity of the live broadcast room and an identity of a main broadcast in the live broadcast room. The live broadcast room can be accurately locked based on the information, the user portrait can be obtained according to the user ID, the user IP address, the platform information and the version information of the application program corresponding to the live broadcast room, the commodity information matched with the user portrait can be accurately determined from the commodity information base, and the response message carrying the commodity information is sent to the first terminal to display the commodity in the live broadcast room.
In one embodiment, as shown in fig. 4, there is provided a merchandise display method applied to a first terminal, including:
step 420, sending a request message carrying the user portrait to a server, wherein the request message is used for the server to determine commodity information matched with the user portrait from a commodity information base based on the request message, and sending a response message carrying the commodity information to the first terminal, wherein the commodity information comprises a commodity type list matched with the user portrait and target commodity information.
As shown in fig. 5, the user may enter the live broadcast room through a live broadcast APP (Application), an applet (a terminal Application that is used immediately and does not need to be downloaded), and the like. When the user enters the live broadcast room through the registered user ID, the first terminal sends the information related to the user portrait to the server through a request message. The information related to the user portrait comprises a network IP address where the terminal is located, platform information and version information of an application program corresponding to the live broadcast room, an identity of the user in the application program, an identity of the live broadcast room and an identity of a main broadcast in the live broadcast room.
After receiving the request message, the server determines merchandise information matching the user representation from the merchandise information base. The commodity information matched with the user portrait includes commodity types supported by the user ID screened from the commodity information base based on the user portrait, detailed display information of commodities, matching degree of the commodities and the user, and the like. For example, when the content in the live broadcast room is broadcast to the user ID, the types of commodities supported by the user ID are displayed (not all the types of commodities in the live broadcast room are displayed to the user ID); or the commodity with the highest matching degree with the user is taken as the commodity preferentially displayed in the live broadcast room; or taking the commodity type with the highest matching degree of the user as the commodity type preferentially displayed in the live broadcast room; and taking the commodity type with the matching degree lower than the preset threshold value as the commodity type which does not support display in the live broadcast room. Thus, the commodities in the live broadcast room watched by each user are different.
And after determining the commodity information matched with the user portrait from the commodity information base, the server transmits the commodity information to the first terminal in a response message mode. And then, the first terminal displays the commodities in the live broadcast room according to the commodity information. The response message at least includes two fields, one of which is a list of the types of goods supported by the user ID, and the other is target goods information to be displayed, such as the type of the target goods and the details of the goods. A list of types of goods supported by the user ID is stored on the first terminal.
And the first terminal receives a response message, wherein the response message contains the target commodity information. And the first terminal displays the commodities in the live broadcast room according to the target commodity information. For example, the target article information includes a target article type and article detail information.
And 460, displaying the commodities in the live broadcast room according to the commodity information.
And the first terminal displays the commodities in the live broadcast room according to the target commodity information. Specifically, the first terminal displays the commodities in the live broadcast room according to the type of the target commodities and the detailed information of the commodities.
In an embodiment of the present application, a method for displaying a commodity is provided, which is applied to a first terminal, and includes: and sending a request message carrying the user portrait to a server, wherein the request message is used for determining commodity information matched with the user portrait from a commodity information base by the server based on the request message, and sending a response message carrying the commodity information to the first terminal, and the commodity information comprises a commodity type list matched with the user portrait and target commodity information. And receiving the response message, and displaying the commodities in the live broadcast room according to the commodity information. Therefore, personalized commodity display is realized for different users in the live broadcast room, and different requirements of each user are met.
In one embodiment, as shown in fig. 6, there is provided a merchandise display method applied to a first terminal, further including:
Specifically, referring to fig. 8, after the user enters the live broadcast room, if the anchor in the live broadcast room needs to change the merchandise information during the live broadcast process. For example, the anchor of the live room needs to change the target merchandise information including { "auction merchandise", "apple X" } to { "auction merchandise", "oppo reno 4" } that matches the user representation. Then, the commodity change information is acquired, and the commodity change information is sent to the first terminal in a broadcast mode in a channel of the live broadcast room.
The method comprises the steps that after a first terminal receives commodity change information sent by a server in a broadcasting mode, the type of the commodity change information is judged; if the type of the commodity changing information is commodity shelving, judging whether the type of the commodity to be shelved in the commodity changing information belongs to a commodity type list or not; if yes, displaying the commodities to be shelved in the change message in a live broadcast room; if not, the current displayed commodity in the live broadcast room is not changed.
For example, as shown in fig. 7 (a), which is an initial interface of the live broadcast room, after the user enters the live broadcast room through the application program on the first terminal, the user can initially see the common goods "like money and small idle" displayed in the live broadcast room. When the merchant needs to change the commodity in the live broadcast room into the auction commodity, the second terminal where the merchant is located sends the commodity change information in a broadcasting mode. The method comprises the steps that after the first terminal receives commodity change information sent by a server in a broadcasting mode, the type of the commodity change information is judged to be commodity shelving; further judging that the type of the commodity to be placed on the shelf in the commodity change information belongs to a commodity type list; the goods to be shelved in the change message are displayed in the live broadcast. At this time, the interface of the live broadcast room is changed to that shown in fig. 7 (b), and the auction product is displayed in the live broadcast room at this time.
The commodity change information is transmitted to the first terminal in a broadcast manner, which is in a push (push) mode. Push mode is a technique in which a server actively sends information to a client based on a client/server mechanism. In push mode applications, there is no apparent client request before the server sends the information to the client, and a push transaction is typically initiated by the server. The push mode can enable information to actively and quickly search for users/clients, the initiative and the real-time performance of the information are better, but the accuracy is poorer, and the information which is possibly pushed does not necessarily meet the requirements of the users.
And in the push mode, the step that the first terminal changes the commodities currently displayed in the live broadcast according to the commodity change information and the commodity type list is combined. Therefore, the accuracy of the improved push mode is improved, personalized commodity display is realized for different users in the live broadcast room, different requirements of each user are met, and the conversion rate of commodities is further improved.
In the embodiment of the present application, the reception server determines the type of the product change information by receiving the product change information transmitted by the broadcast method. If the type of the commodity changing information is commodity shelving, whether the type of the commodity to be shelved in the commodity changing information belongs to the commodity type list or not is judged. If yes, displaying the commodities to be shelved in the change message in a live broadcast room; if not, the current displayed commodity in the live broadcast room is not changed. Since the type of the product change message is determined based on the product type list so that the change does not involve the product type in the product type list corresponding to the user ID even if the product information in the live broadcast is changed, it is not necessary to change the product currently displayed in the live broadcast viewed by the user ID. The method avoids the redundant operation and resource waste caused by the change of the commodity information based on the live broadcast room. Meanwhile, personalized commodity display is carried out on different users in a live broadcast room, different requirements of each user are met, and the conversion rate of commodities is improved.
In one embodiment, after determining the type of the article change information, as shown in fig. 6, the method includes:
In the embodiment of the present application, after the type of the product change information is determined, if the type of the product change information is a product drop, it is determined whether the type of the product to be dropped in the product change information belongs to the product type list. If yes, taking off the commodities to be taken off the shelf in the change message from the live broadcast room; if not, the current displayed commodity in the live broadcast room is not changed.
Since the type of the product change message is determined based on the product type list so that the change does not involve the product type in the product type list corresponding to the user ID even if the product information in the live broadcast is changed, it is not necessary to change the product currently displayed in the live broadcast viewed by the user ID. The method avoids the redundant operation and resource waste caused by the change of the commodity information based on the live broadcast room. Meanwhile, personalized commodity display is carried out on different users in a live broadcast room, different requirements of each user are met, and the conversion rate of commodities is improved.
In one embodiment, as shown in FIG. 9, there is provided a merchandise display device 900, comprising:
a request message receiving module 920, configured to receive a request message carrying a user portrait, where the request message is triggered when it is detected that a user enters a live broadcast room;
a commodity information determining module 940, configured to determine, based on the request message, commodity information that matches the user portrait from a commodity information base;
the response message sending module 960 is configured to send a response message carrying the commodity information to the first terminal, where the response message is used to instruct the terminal to display the commodity in the live broadcast room according to the commodity information.
In one embodiment, the merchandise information includes a listing of merchandise types matching the user representation and target merchandise information.
In one embodiment, the response message is used to instruct the first terminal to display the product in the live broadcast room according to the product information, and includes:
and the target commodity message is used for indicating the first terminal to display commodities in the live broadcast room according to the target commodity information.
In one embodiment, a merchandise display device 900 is provided, further comprising:
the commodity change information acquisition module is used for acquiring commodity change information if the commodity information of the live broadcast room is changed;
and the current display commodity changing module is used for sending the commodity changing information to the first terminal in a broadcasting mode so that the first terminal changes the current display commodity in the live broadcast according to the commodity changing information and the commodity type list.
In one embodiment, the commodity change information acquiring module is further configured to acquire commodity change information based on a commodity change instruction if the commodity change instruction of commodity shelving up or commodity shelving down sent by the second terminal is received; or if the commodity display rule is changed, acquiring commodity change information based on the changed commodity display rule.
In one embodiment, the user representation includes a network IP address where the terminal is located, platform information and version information of an application program corresponding to the live broadcast room, an identity of the user in the application program, an identity of the live broadcast room, and an identity of a host in the live broadcast room.
In one embodiment, another merchandise display device is provided, comprising:
the request message sending module is used for sending a request message carrying the user portrait to the server, the request message is used for the server to determine commodity information matched with the user portrait from a commodity information base based on the request message, and a response message carrying the commodity information is sent to the first terminal, and the commodity information comprises a commodity type list matched with the user portrait and target commodity information;
a response message receiving module for receiving a response message;
and the commodity display module is used for displaying commodities in the live broadcast room according to the commodity information.
In one embodiment, there is provided a merchandise display device, further comprising:
the commodity change information receiving module is used for receiving the commodity change information sent by the server in a broadcasting mode;
the judging module is used for judging the type of the commodity change information; if the type of the commodity changing information is commodity shelving, judging whether the type of the commodity to be shelved in the commodity changing information belongs to a commodity type list or not; if yes, displaying the commodities to be shelved in the change message in a live broadcast room; if not, the current displayed commodity in the live broadcast room is not changed.
In one embodiment, the determining module is further configured to determine whether the type of the commodity to be placed in the commodity change information belongs to a commodity type list if the type of the commodity change information is commodity placing; if yes, taking off the commodities to be taken off the shelf in the change message from the live broadcast room; if not, the current displayed commodity in the live broadcast room is not changed.
The division of each module in the merchandise display device is only used for illustration, and in other embodiments, the merchandise display device may be divided into different modules as needed to complete all or part of the functions of the merchandise display device.
Fig. 10 is a schematic diagram of an internal configuration of a server in one embodiment. As shown in fig. 10, the server includes a processor and a memory connected by a system bus. Wherein, the processor is used for providing calculation and control capability and supporting the operation of the whole server. The memory may include a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The computer program can be executed by a processor to implement a merchandise display method provided in the following embodiments. The internal memory provides a cached execution environment for the operating system computer programs in the non-volatile storage medium. The server may be a mobile phone, a tablet computer, or a personal digital assistant or a wearable device, etc.
The implementation of each module in the merchandise display device provided in the embodiment of the present application may be in the form of a computer program. The computer program may be run on a terminal or a server. The program modules constituted by the computer program may be stored on the memory of the terminal or the server. Which when executed by a processor, performs the steps of the method described in the embodiments of the present application.
The embodiment of the application also provides a computer readable storage medium. One or more non-transitory computer-readable storage media containing computer-executable instructions that, when executed by one or more processors, cause the processors to perform the steps of the merchandise display method.
A computer program product comprising instructions which, when run on a computer, cause the computer to perform a merchandise display method.
Any reference to memory, storage, database, or other medium used by embodiments of the present application may include non-volatile and/or volatile memory. Suitable non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM), which acts as external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms, such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), Enhanced SDRAM (ESDRAM), synchronous Link (Synchlink) DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and bus dynamic RAM (RDRAM).
The above examples only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (11)
1. A commodity display method is applied to a server and comprises the following steps:
receiving a request message carrying a user portrait, wherein the request message is triggered when the user is detected to enter a live broadcast room;
determining commodity information matched with the user portrait from a commodity information base based on the request message;
and sending a response message carrying the commodity information to a first terminal, wherein the response message is used for indicating the first terminal to display the commodities in the live broadcast room according to the commodity information.
2. The method of claim 1, wherein the merchandise information includes a listing of types of merchandise that match the user representation and target merchandise information.
3. The method of claim 2, further comprising:
if the commodity information of the live broadcast room is changed, acquiring commodity change information;
and sending the commodity change information to a first terminal in a broadcasting mode so that the first terminal changes the commodities currently displayed in the live broadcast according to the commodity change information and the commodity type list.
4. The method of claim 3, wherein the obtaining of the change information of the goods if the information of the goods in the live broadcast room changes comprises:
if a commodity changing instruction of commodity shelf loading or commodity shelf unloading sent by a second terminal is received, commodity changing information is obtained based on the commodity changing instruction; or
And if the commodity display rule is changed, acquiring commodity change information based on the changed commodity display rule.
5. The method of claim 1, wherein the user representation includes any one or more of a network IP address where the terminal is located, platform information and version information of an application corresponding to the live broadcast room, an identity of the user in the application, an identity of the live broadcast room, and an identity of a host in the live broadcast room.
6. A commodity display method is applied to a first terminal and comprises the following steps:
sending a request message carrying a user portrait to a server, wherein the request message is used for determining commodity information matched with the user portrait from a commodity information base by the server based on the request message, and sending a response message carrying the commodity information to a first terminal, wherein the commodity information comprises a commodity type list matched with the user portrait and target commodity information;
receiving the response message;
and displaying the commodities in the live broadcast room according to the commodity information.
7. The method of claim 6, further comprising:
receiving commodity change information sent by the server in a broadcasting mode;
judging the type of the commodity change information;
if the type of the commodity changing information is commodity shelving, judging whether the type of the commodity to be shelved in the commodity changing information belongs to the commodity type list or not;
if yes, displaying the commodities to be shelved in the change message in the live broadcast room; and if not, not changing the current displayed commodity in the live broadcast room.
8. The method according to claim 7, comprising, after said determining the type of the article change information:
if the type of the commodity changing information is commodity off-shelf, judging whether the type of the commodity to be off-shelf in the commodity changing information belongs to the commodity type list or not;
if yes, taking the commodities to be taken off the shelf in the change message from the live broadcast room; and if not, not changing the current displayed commodity in the live broadcast room.
9. A merchandise display device, comprising:
the request message receiving module is used for receiving a request message carrying a user portrait, wherein the request message is triggered when the user is detected to enter a live broadcast room;
the commodity information determining module is used for determining commodity information matched with the user portrait from a commodity information base based on the request message;
and the response message sending module is used for sending a response message carrying the commodity information to the first terminal, and the response message is used for indicating the terminal to display the commodity in the live broadcast room according to the commodity information.
10. A server comprising a memory and a processor, the memory having stored thereon a computer program, wherein the computer program, when executed by the processor, causes the processor to perform the steps of the merchandise display method according to any one of claims 1 to 8.
11. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the merchandise display method according to any one of claims 1 to 8.
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