CN114461896A

CN114461896A - Information processing method, information display method, information processing device and information display device, and storage medium

Info

Publication number: CN114461896A
Application number: CN202111566085.6A
Authority: CN
Inventors: 杨文强
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-12-20
Filing date: 2021-12-20
Publication date: 2022-05-10

Abstract

The disclosure relates to an information processing method, an information display device and a storage medium. The method comprises the following steps: acquiring target interaction information corresponding to a target user account in a target live broadcast room, wherein the target interaction information is interaction information of the target user account and historical virtual articles in a preset live broadcast room in a historical time period; determining incremental virtual article notification information corresponding to the target user account under the condition that the target interaction information meets a preset condition; and sending the incremental virtual article notification information to a target terminal corresponding to the target user account. According to the technical scheme provided by the disclosure, the flexibility and accuracy of issuing the incremental virtual article notification information are improved.

Description

Information processing method, information display method, information processing device and information display device, and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to an information processing method, an information displaying apparatus, and a storage medium.

Background

With the development of live broadcast services, users in a live broadcast room can give virtual articles to a main broadcast so as to improve the interaction effect. The virtual articles in the live broadcast room are continuously updated, in order to enable a user to timely know the newly-placed virtual articles, in the related technology, the same strong reminding information is selected to be issued to each user in the live broadcast room to inform the user of the newly-placed virtual articles, the issuing mode is fixed, and the issuing of the strong reminding information is not accurate enough.

Disclosure of Invention

The disclosure provides an information processing method, an information display device and a storage medium. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided an information processing method including:

acquiring target interaction information corresponding to a target user account in a target live broadcast room, wherein the target interaction information is interaction information of the target user account and historical virtual articles in a preset live broadcast room in a historical time period;

determining incremental virtual article notification information corresponding to the target user account under the condition that the target interaction information meets a preset condition;

and sending the incremental virtual article notification information to a target terminal corresponding to the target user account.

In a possible implementation manner, the obtaining target interaction information corresponding to a target user account in a target live broadcast room includes:

acquiring historical interaction information of the target user account and historical virtual articles in the preset live broadcast room in the historical time period;

performing statistical processing on the historical interaction information to obtain first interaction information;

extracting interaction information associated with the target live broadcast room from the historical interaction information to serve as second interaction information;

and acquiring the target interaction information based on the first interaction information and/or the second interaction information.

In a possible implementation manner, the preset condition includes a target interaction threshold and a preset interaction condition, and the determining, when the target interaction information satisfies the preset condition, the incremental virtual article notification information corresponding to the target user account includes:

and determining incremental virtual article notification information corresponding to the target user account under the condition that the first interaction information meets the target interaction threshold or the second interaction information meets the preset interaction condition.

In a possible implementation manner, the determining incremental virtual article notification information corresponding to the target user account includes:

determining interaction level information of the target user account based on the target interaction information;

and determining incremental virtual article notification information corresponding to the target user account according to the interaction level information.

In a possible implementation manner, the determining, according to the interaction level information, incremental virtual article notification information corresponding to the target user account includes:

acquiring preset configuration information between the grade information and the notification information;

and taking the notification information corresponding to the interaction level information in the preset configuration information as the increment virtual article notification information corresponding to the target user account.

In a possible implementation manner, the historical interaction information is at least one piece of historical resource consumption information generated by executing a preset operation on the historical virtual article in the preset live broadcast room by the target user account within the historical time period; the statistical processing is performed on the historical interaction information to obtain the first interaction information, and the statistical processing comprises the following steps:

and taking first historical resource consumption information in the at least one piece of historical resource consumption information as the first interaction information, wherein the first historical resource consumption information is larger than second historical resource consumption information, and the second historical resource consumption information is historical resource consumption information except the first historical resource consumption information in the at least one piece of historical resource consumption information.

determining accumulated resource consumption information according to the at least one piece of historical resource consumption information;

and acquiring the first interaction information based on the accumulated resource consumption information.

In one possible implementation, the target interaction threshold is determined by:

acquiring virtual resource information corresponding to a current incremental virtual article and a preset interaction threshold;

and determining the target interaction threshold according to the virtual resource information and/or a preset interaction threshold.

In a possible implementation manner, the determining, based on the target interaction information, interaction level information of the target user account includes:

determining the interaction level information as first interaction level information when the first interaction information is greater than or equal to the target interaction threshold;

determining the interaction level information as second interaction level information under the condition that the first interaction information is smaller than the target interaction threshold and the second interaction information meets a preset interaction condition; the first interaction level is higher than the second interaction level.

In a possible implementation manner, the preset configuration information includes the first interaction level information, the second interaction level information, and first notification information corresponding to the first level information and second notification information corresponding to the second level information; the first notification information comprises prompt information of the incremental virtual article and indication information for executing the preset operation on the incremental virtual article; the second notification information includes a prompt for the incremental virtual item.

and acquiring target interaction information corresponding to a target user account in the target live broadcast room when a virtual article updating request sent by the target terminal is received or a virtual article updating event is detected.

According to a second aspect of the embodiments of the present disclosure, there is provided an information display method, including:

receiving incremental virtual article notification information sent by a server under the condition that target interaction information meets a preset condition; the target interactive information is interactive information of a target user account in a target live broadcast room and historical virtual articles in a preset live broadcast room in a historical time period; the target user account is a user account corresponding to the target terminal;

and displaying the incremental virtual article notification information in a live broadcast page of the target live broadcast room.

In a possible implementation manner, the receiving incremental virtual article notification information sent by the server when the target interaction information meets a preset condition includes:

sending a virtual item update request to the server;

and receiving target interaction information of the target user account acquired by the server in response to the virtual article updating request, and sending incremental virtual article notification information when the target interaction information meets a preset condition.

In one possible implementation manner, the target interaction information is obtained based on the first interaction information and/or the second interaction information; the first interactive information is obtained by performing statistical processing on historical interactive information, and the second interactive information is interactive information associated with the target live broadcast room in the historical interactive information; and the historical interactive information is interactive information of the target user account and historical virtual articles in the preset live broadcast room in the historical time period.

In a possible implementation manner, the preset condition includes a target interaction threshold and a preset interaction condition; the target interaction information meeting the preset condition comprises that the first interaction information meets the target interaction threshold value or the second interaction information meets the preset interaction condition.

In a possible implementation manner, the historical interaction information is at least one piece of historical resource consumption information generated by executing a preset operation on the historical virtual article in the preset live broadcast room by the target user account within the historical time period; the first interaction information is accumulated resource consumption information of the at least one historical resource consumption information, or the first interaction information is first historical resource consumption information in the at least one historical resource consumption information, the first historical resource consumption information is larger than second historical resource consumption information, and the second historical resource consumption information is historical resource consumption information except the first historical resource consumption information in the at least one historical resource consumption information.

In a possible implementation manner, the incremental virtual article notification information is notification information corresponding to interaction level information in preset configuration information; the interaction level information is determined based on the target interaction information.

According to a third aspect of the embodiments of the present disclosure, there is provided an information processing apparatus including:

the system comprises a first acquisition module, a second acquisition module and a third acquisition module, wherein the first acquisition module is configured to execute acquisition of target interaction information corresponding to a target user account in a target live broadcast room, and the target interaction information is interaction information of the target user account and historical virtual articles in a preset live broadcast room in a historical period;

the notification information determination module is configured to determine incremental virtual article notification information corresponding to the target user account under the condition that the target interaction information meets a preset condition;

and the sending module is configured to send the incremental virtual article notification information to a target terminal corresponding to the target user account.

In one possible implementation manner, the first obtaining module includes:

a history interactive information acquisition unit configured to perform acquisition of history interactive information of the target user account and a history virtual item in the preset live broadcast room in the history period;

the first interactive information acquisition unit is configured to perform statistical processing on the historical interactive information to obtain first interactive information;

the second interactive information acquisition unit is configured to extract interactive information associated with the target live broadcast room from the historical interactive information as second interactive information;

a first target interaction information obtaining unit configured to perform obtaining the target interaction information based on the first interaction information and/or the second interaction information.

In a possible implementation manner, the preset condition includes a target interaction threshold and a preset interaction condition, and the notification information determining module includes:

and the notification information determining unit is configured to determine incremental virtual article notification information corresponding to the target user account under the condition that the first interaction information meets the target interaction threshold or the second interaction information meets the preset interaction condition.

In one possible implementation manner, the notification information determining unit includes:

an interaction level information determination subunit configured to perform determining, based on the target interaction information, interaction level information of the target user account;

and the notification information determining subunit is configured to determine incremental virtual article notification information corresponding to the target user account according to the interaction level information.

In one possible implementation manner, the notification information determining subunit includes:

a preset configuration information acquisition subunit configured to perform acquisition of preset configuration information between the level information and the notification information;

and the notification information determining subunit is configured to execute taking the notification information corresponding to the interaction level information in the preset configuration information as the incremental virtual article notification information corresponding to the target user account.

In a possible implementation manner, the historical interaction information is at least one piece of historical resource consumption information generated by executing a preset operation on the historical virtual article in the preset live broadcast room by the target user account within the historical time period; the first mutual information acquisition unit includes:

a first interaction information obtaining subunit configured to perform, as the first interaction information, a first historical resource consumption information of the at least one piece of historical resource consumption information, the first historical resource consumption information being greater than a second historical resource consumption information, the second historical resource consumption information being historical resource consumption information of the at least one piece of historical resource consumption information other than the first historical resource consumption information.

an accumulated resource determination subunit configured to perform determining accumulated resource consumption information from the at least one historical resource consumption information;

a second mutual information obtaining subunit configured to perform obtaining the first mutual information based on the accumulated resource consumption information.

In one possible implementation manner, the method further includes:

the second acquisition module is configured to execute acquisition of virtual resource information corresponding to the current incremental virtual article and a preset interaction threshold;

a target interaction threshold determination module configured to perform determining the target interaction threshold according to the virtual resource information and/or a preset interaction threshold.

In a possible implementation manner, the target interaction information includes first interaction information and second interaction information, and the interaction level information determining subunit includes:

a first rank determination subunit configured to perform, in a case where the first interaction information is greater than or equal to the target interaction threshold, determining that the interaction rank information is first interaction rank information;

a second-level determining subunit configured to determine that the interaction level information is second interaction level information when the first interaction information is smaller than the target interaction threshold and the second interaction information satisfies a preset interaction condition; the first interaction level is higher than the second interaction level.

In one possible implementation manner, the first obtaining module includes:

and the second target interaction information acquisition unit is configured to execute acquisition of target interaction information corresponding to a target user account in the target live broadcast room when a virtual article updating request sent by the target terminal is received or a virtual article updating event is detected.

According to a fourth aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus including:

the receiving module is configured to execute receiving of the incremental virtual article notification information sent by the server under the condition that the target interaction information meets the preset condition; the target interactive information is interactive information of a target user account in a target live broadcast room and historical virtual articles in a preset live broadcast room in a historical time period; the target user account is a user account corresponding to the target terminal;

a presentation module configured to perform presentation of the incremental virtual item notification information in a live page of the target live broadcast.

In one possible implementation, the receiving module includes:

a requesting unit configured to perform sending of a virtual item update request to the server;

and the receiving unit is configured to execute receiving of target interaction information of the target user account acquired by the server in response to the virtual article updating request, and sending incremental virtual article notification information when the target interaction information meets a preset condition.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the above first aspects or the information presentation method of any of the above second aspects.

According to a sixth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions of the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspect of the embodiments of the present disclosure or the information presentation method of any one of the second aspect described above.

According to a seventh aspect of the embodiments of the present disclosure, there is provided a computer program product comprising computer instructions which, when executed by a processor, cause a computer to perform the method of any one of the first aspect of the embodiments of the present disclosure or the information presentation method of any one of the second aspect described above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

determining incremental virtual article notification information through interactive information of a target user account and historical virtual articles in a preset live broadcast room in a historical time period, namely determining the current notification information of the incremental virtual articles through the historical interactive information of the target user account and the virtual articles, so that the determination of the notification information is flexible; the matching degree of the incremental virtual article notification information and the historical interaction information of the target user account can be ensured, and the issuing accuracy of the incremental virtual article notification information is improved; and by determining the increment virtual article notification information corresponding to the target user account and sending the increment virtual article notification information to the target terminal corresponding to the target user account under the condition that the target interaction information meets the preset condition, the notification of the target user account can be ensured to be accurately touched, the disturbance on the target user account can be avoided under the condition that the target user account does not meet the preset condition, and information processing and transmission resources can be saved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram illustrating an application environment in accordance with an exemplary embodiment.

Fig. 2 is a flow chart illustrating an information processing method according to an example embodiment.

Fig. 3 is a flowchart illustrating a method for obtaining target interaction information corresponding to a target user account in a target live broadcast room according to an exemplary embodiment.

FIG. 4 is a flowchart illustrating a method of information processing, according to an example embodiment.

Fig. 5 is a flowchart illustrating a method for determining incremental virtual item notification information corresponding to a target user account according to an exemplary embodiment.

FIG. 6 is a flow chart illustrating a method of presenting information, according to an example embodiment.

Fig. 7 is a schematic illustration showing presentation of incremental virtual item notification information, according to an example embodiment.

Fig. 8 is a block diagram illustrating an information processing apparatus according to an example embodiment.

FIG. 9 is a block diagram illustrating an information presentation device according to an example embodiment.

FIG. 10 is a block diagram illustrating an electronic device for presentation of information in accordance with an exemplary embodiment.

FIG. 11 is a block diagram illustrating an electronic device for information processing in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a server 01 and a terminal 02, as shown in fig. 1.

In an alternative embodiment, server 01 may be used for information processing. Specifically, the server 01 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like.

In an alternative embodiment, the terminal 02 may be used to provide live broadcast functions as well as the sending of virtual good update requests, the receiving and presentation of incremental virtual good notification information. Specifically, the terminal 02 may include, but is not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, a smart wearable device, and other types of electronic devices. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.

In addition, it should be noted that fig. 1 shows only one application environment of the information processing method provided by the present disclosure.

In the embodiment of the present specification, the server 01 and the terminal 02 may be directly or indirectly connected by a wired or wireless communication method, and the present application is not limited herein.

It should be noted that the following figures show a possible sequence of steps, and in fact do not limit the order that must be followed. Some steps may be performed in parallel without being dependent on each other. User information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data for presentation, training, etc.) to which the present disclosure relates are both information and data that are authorized by the user or sufficiently authorized by various parties.

Fig. 2 is a flow chart illustrating an information processing method according to an example embodiment. As shown in fig. 2, the following steps may be included.

In step S201, target interaction information corresponding to a target user account in a target live broadcast is acquired.

The target interactive information is interactive information of a target user account and historical virtual articles in a preset live broadcast room in a historical time period. The ending time of the history period may be the current time, and the duration of the history period is not limited by the present disclosure. As an example, the duration of the history period may be less than a preset duration to ensure timeliness of the target interaction information, for example, the preset duration may be 7 days, which is not limited by the present disclosure. The target user account here may be any user account (viewer account) in the target live broadcast, and the target live broadcast may be any live broadcast currently in a live broadcast state. The preset live broadcast room may be a live broadcast room in which a live broadcast state exists in the history time period, and the preset live broadcast room may include a target live broadcast room.

The virtual article may be a virtual article used for the user account to perform a preset operation to the anchor broadcast in the live broadcast room, for example, a virtual gift, a special effect, and the like, and the preset operation may be an interactive operation, for example, giving away, using, and the like, which are not limited in the present disclosure. Accordingly, historical virtual items may refer to virtual items that have been shelved or released prior to the current time; with the development of services, new virtual objects are continuously added, and the newly added virtual objects at the current time can be regarded as incremental virtual objects. In the scene, the corresponding notification information about the incremental virtual article is determined to be sent to the target user account through the target interaction information, and the differential notification of the current incremental virtual article based on the target interaction information is realized.

In the embodiment of the specification, the interactive information of the target user account and the historical virtual goods in the preset live broadcast room in the historical time period, for example, information such as special collection effect and virtual gift presentation, can be acquired. As an example, the cumulative operation times of the target user account performing the preset operation on the historical virtual article in the preset live broadcast room in the historical period may be obtained; thus, the target interaction information can be acquired based on the accumulated operation times. For example, the number of times that the target user account H presents the virtual gift in the preset live broadcast room within 7 days, the number of times that the target user account H views the virtual gift in the preset live broadcast room within 7 days, and the like may be acquired as the target interaction information. By taking the accumulated operation times as target interaction information, the target interaction information can reflect the activity of the target user account, so that differential notification based on the user activity can be realized when incremental virtual article notification information corresponding to the target user account is determined subsequently based on the target interaction information.

In practical applications, the step S201 may be triggered periodically. Optionally, the step S201 may be performed when a virtual article update request sent by the target terminal is received or a virtual article update event is detected, that is, target interaction information corresponding to a target user account in the target live broadcast is acquired. The virtual article update request may include target account identification information, so that a user account corresponding to the target account identification information may be used as the target user account. The virtual article update event may be an event of shelving or publishing the virtual article, in which case the target user account may be any user account in the target live broadcast. The step S201 is triggered by an active request of the target user account or by a virtual article update event, which can avoid unnecessary information processing, save resources, and improve the triggering flexibility of information processing.

It should be noted that, when step S201 is triggered by a virtual article update request, it may be further determined whether there is a new virtual article on shelf at present, that is, whether there is an incremental virtual article, and if there is an incremental virtual article, step S201 may be triggered; if not, the rejection message may be directly replied to or the virtual item update request may be ignored.

In step S203, when the target interaction information satisfies the preset condition, determining incremental virtual article notification information corresponding to the target user account.

In the embodiment of the present specification, the incremental virtual article notification information corresponding to the target user account may be determined when the target interaction information meets the preset condition; when the target interaction information does not meet the preset condition, it may be determined that the incremental virtual article notification information corresponding to the target user account is empty, or the incremental virtual article notification information corresponding to the target user account may not be generated. Therefore, the user account number which meets the preset condition can be notified of the new virtual article to be placed on the shelf only, the user account number which executes the preset operation on the virtual article can be fully mined, the accurate touch of the incremental virtual article notification is improved, and the user account number which does not meet the preset interaction threshold value cannot be disturbed. The preset condition may be a preset threshold, such as a preset virtual resource threshold, a preset number of interactions, and the like, which is not limited in this disclosure.

In one example, the presentation style of the incremental virtual item notification information may be a pop-up style, a floating-layer style, or the like; the presentation duration may be a first duration or a second duration, the first duration being greater than the second duration. Based on the method, the display style and/or the display duration threshold value matched with the target interaction information can be determined, so that the difference of the incremental virtual article notification information corresponding to different user accounts can be realized based on the display style and/or the display duration threshold value.

Optionally, an incremental virtual article may be obtained, so that whether the target interaction information matches the incremental virtual article may be determined, and if so, incremental virtual article notification information may be generated; if not, incremental virtual item notification information may not be generated. For example, the target interaction information may be first historical resource consumption information or accumulated resource consumption information, the first historical resource consumption information may be the largest historical resource consumption information of the at least one historical resource consumption information, and the accumulated resource consumption information may be the sum of the at least one historical resource consumption information. The at least one piece of historical resource consumption information may be generated by performing a preset operation on a historical virtual article in a preset live broadcast room by a target user account. Further, as to whether the target interaction information is matched with the incremental virtual article, if the difference value between the target interaction information and the virtual resource information corresponding to the incremental virtual article is smaller than the difference threshold value, it may be determined that the target interaction information is matched with the incremental virtual article; if the difference value between the target interaction information and the virtual resource information corresponding to the incremental virtual article is not less than the difference threshold value, it can be determined that the target interaction information is not matched with the incremental virtual article. It should be noted that, when the incremental virtual article is a plurality of incremental virtual articles, the target incremental virtual article matched with the target interaction information may be obtained from the plurality of incremental virtual articles, so that the notification information of the target incremental virtual article may be generated as the incremental virtual article notification information, that is, the incremental virtual article notification information may carry the target virtual article identification information of the target incremental virtual article. And the difference value between the virtual resource information corresponding to the target incremental virtual article and the target interactive information is smaller than the difference threshold value. This allows different incremental virtual items to be notified for different user accounts.

In step S205, the incremental virtual item notification information is sent to the target terminal corresponding to the target user account.

In this embodiment of the present description, the incremental virtual article notification information may be sent to a target terminal corresponding to a target user account. Correspondingly, the target terminal can display the incremental virtual article notification information under the condition that the incremental virtual article notification information is received, so as to inform the target user that the account number has a new virtual article on the shelf.

Fig. 3 is a flowchart illustrating a method for obtaining target interaction information corresponding to a target user account in a target live broadcast room according to an exemplary embodiment. As shown in fig. 3, in a possible implementation manner, the step S201 may include:

in step S301, historical interaction information between the target user account and the historical virtual item in the preset live broadcast room in the historical period is obtained.

In one example, at least one piece of historical resource consumption information generated by performing a preset operation on a historical virtual article in a preset live broadcast room by a target user account in a historical period may be acquired. For example, a preset operation is performed on 3 historical virtual articles, and virtual resource information corresponding to each of the 3 historical virtual articles on which the preset operation has been performed may be acquired: virtual resource information 1, virtual resource information 2, and virtual resource information 3. The virtual resource information may refer to resource information that needs to be consumed for performing a preset operation on the virtual article. Accordingly, the virtual resource information corresponding to each of the 3 historical virtual items can be regarded as the 3 pieces of historical resource consumption information. The preset operation may be a giving operation of the user account to the anchor, or an operation of using the historical virtual article by the user account, which is not limited in the present disclosure.

In step S303, statistical processing is performed on the historical interaction information to obtain first interaction information.

In one example, a first historical resource consumption information of the at least one historical resource consumption information may be taken as the first interaction information, the first historical resource consumption information being greater than a second historical resource consumption information, the second historical resource consumption information being historical resource consumption information of the at least one historical resource consumption information other than the first historical resource consumption information. That is, the largest historical resource consumption information of the at least one piece of historical resource consumption information may be used as the first interaction information. Or determining cumulative resource consumption information according to at least one piece of historical resource consumption information; and may obtain the first interaction information based on the accumulated resource consumption information, for example, using the accumulated resource consumption information as the first interaction information. In the mode of taking the maximum historical resource consumption information or the accumulated resource consumption information as the first interactive information, the maximum historical resource consumption information or the accumulated resource consumption information can fully mine a user account number for executing preset operation on the virtual article, and the accurate touch of subsequent notification is ensured; the latter takes into account long-term cumulative behavior and may provide reminders of new virtual items on the shelf for active users using the virtual items.

In step S305, interaction information associated with the target live broadcast is extracted from the history interaction information as second interaction information.

In this embodiment of the specification, interaction information associated with the target live broadcast room may be extracted from the historical interaction information as second interaction information, for example, interaction information between the target user account and the historical virtual article in the target live broadcast room.

In step S307, target interaction information is acquired based on the first interaction information and/or the second interaction information.

In this embodiment, the first interaction information and/or the second interaction information may be used as the target interaction information. Through the statistics of the historical interactive information and the interactive information of the target user account in the target live broadcast room, the target interactive information is obtained, so that the target interactive information can effectively represent the probability of the target user account executing the preset operation on the virtual article in the target live broadcast room, and the virtual article notification information is more accurately touched.

FIG. 4 is a flow diagram illustrating a method of information processing, according to an example embodiment. In one possible implementation, the preset condition may include a target interaction threshold and a preset interaction condition. As shown in fig. 4, the step S203 may include:

in step S401, when the first interaction information meets the target interaction threshold or the second interaction information meets the preset interaction condition, determining incremental virtual article notification information corresponding to the target user account.

In this embodiment of the specification, the incremental virtual article notification information corresponding to the target user account may be determined when the first interaction information meets the target interaction threshold or the second interaction information meets the preset interaction condition. The preset interaction condition may refer to that a preset operation is performed on the historical virtual article in the target live broadcast room.

Optionally, under the condition that the first interaction information does not satisfy the target interaction threshold and the second interaction information does not satisfy the preset interaction condition, the incremental virtual article may not be notified directly, so as to avoid disturbing the target user account. By judging the target interaction threshold and the preset interaction condition, the incremental virtual article notification information can be sent to the target user account only when the target interaction threshold is met or the preset interaction condition is met, and by judging the condition with finer granularity, the notification of the target user account can be accurately touched, and the notification can not be disturbed under the condition that the target user account does not meet the target interaction threshold and the preset interaction condition.

Wherein the target interaction threshold may be determined by: acquiring virtual resource information corresponding to a current incremental virtual article and a preset interaction threshold; and determining a target interaction threshold value according to the virtual resource information and/or a preset interaction threshold value. The preset interaction threshold may be a preset resource consumption threshold, which is not limited in this disclosure. As an example, the virtual resource information may be used as a target interaction threshold, or a preset interaction threshold may be used as a target interaction threshold; or the weighted sum of the virtual resource information and a preset interaction threshold value can be used as a target interaction threshold value. Optionally, when a plurality of incremental virtual articles exist at the current time, the sum of the virtual resource information corresponding to each of the plurality of incremental virtual articles may be used as the target interaction threshold. Or the maximum virtual resource information in the virtual resource information corresponding to each of the plurality of incremental virtual articles may be used as the target interaction threshold. The target interaction threshold value can be preset or virtual resource information of the current increment virtual article, and the flexibility of the target interaction threshold value is improved.

Fig. 5 is a flowchart illustrating a method for determining incremental virtual item notification information corresponding to a target user account according to an exemplary embodiment. In one possible implementation manner, as shown in fig. 5, the step S201 may include:

in step S501, interaction level information of the target user account is determined based on the target interaction information.

In this embodiment of the specification, the interaction level information may represent a probability that the target user account performs a preset operation on the virtual article. In the case that the target interaction information may include the first interaction information or the second interaction information, the interaction level information of the target user account may be determined according to the first interaction information or the second interaction information. For example, the first interaction information is classified into two grades by the target interaction threshold, one grade is greater than or equal to the target interaction threshold, and the other grade is less than the target interaction threshold. Or the second interaction information can be classified into two grades according to the preset interaction condition, wherein one grade is the grade meeting the preset interaction condition, and the other grade is the grade not meeting the preset interaction condition.

As one example, the target interaction information may include first interaction information and second interaction information. Based on this, the interaction level information may be determined to be the first interaction level information in a case that the first interaction information is greater than or equal to the target interaction threshold; and determining the interaction level information as second interaction level information under the condition that the first interaction information is smaller than a target interaction threshold and the second interaction information meets a preset interaction condition; the first interaction level is higher than the second interaction level. By refining the interaction level, the reaching of the virtual article notification information can be increased in a finer-grained manner.

In step S503, incremental virtual article notification information corresponding to the target user account is determined according to the interaction level information.

As an example, preset configuration information between the level information and the notification information may be acquired; and the notification information corresponding to the interaction level information in the preset configuration information can be used as the increment virtual article notification information corresponding to the target user account. The incremental virtual article notification information is determined through the preset configuration information between the grade information and the notification information, and the determination efficiency of the incremental virtual article notification information can be improved.

In practical application, the preset configuration information may include first interaction level information, second interaction level information, and first notification information corresponding to the first level information and second notification information corresponding to the second level information; the first notification information may include prompt information of the incremental virtual article and instruction information for executing a preset operation on the incremental virtual article; the second notification may include a reminder for the incremental virtual item. As shown in table 1:

TABLE 1

The notification information may include prompt information and indication information, and the indication information corresponding to the information with a lower interaction level may be null (no), or may be "click to view". The indication information corresponding to the higher interaction level information may be, for example, "fast go to favorite anchor bar", and the like, which is not limited by the present disclosure. Through including basic prompt information and additional indicating information in the notification information, and indicating information corresponds with the interaction level for can carry out differentiated notification to the user account of different interaction levels, when promoting the flexibility of notifying, can also promote the effective excavation of carrying out predetermined operation to the target user account.

Optionally, the indication information of the incremental virtual article may be "new virtual article XXX is on shelf," where "XXX" may be dynamically determined according to the current incremental virtual article, for example, the name of the current incremental virtual article is AAA, and the corresponding article identification information is ID22, and the indication information of the current incremental virtual article may be "new virtual article AAA is on shelf" or "new virtual article ID22 is on shelf," which is not limited by the present disclosure.

The incremental virtual article notification information is determined through the interaction level, so that the accuracy of the incremental virtual article notification information can be improved.

FIG. 6 is a flow chart illustrating a method of presenting information, according to an example embodiment. As shown in fig. 6, the method may include:

in step S601, receiving incremental virtual article notification information sent by the server when the target interaction information satisfies a preset condition; the target interactive information is interactive information of a target user account in a target live broadcast room and historical virtual articles in a preset live broadcast room in a historical time period; the target user account is a user account corresponding to the target terminal.

In this embodiment of the present description, when a virtual item update event is detected, a server may obtain interaction information between a target user account in a target live broadcast and a historical virtual item in a preset live broadcast in a historical period, as target interaction information. Accordingly, the incremental virtual article notification information can be sent to the target terminal under the condition that the target interaction information meets the preset condition, and correspondingly, the target terminal can receive and receive the incremental virtual article notification information sent by the server under the condition that the target interaction information meets the preset condition.

Optionally, the target terminal may send a virtual article update request to the server to trigger the server to determine incremental virtual article notification information corresponding to the target user account. Therefore, the target interaction information of the target user account acquired by the server in response to the virtual article updating request can be received, and the incremental virtual article notification information is sent when the target interaction information meets the preset condition. By triggering the determination of the incremental virtual article notification information by the terminal side, the participation and the selectivity of the target user account of the terminal side can be improved, and the method is more flexible.

In step S603, incremental virtual item notification information is presented in the live page of the target live broadcast.

In this specification, incremental virtual article notification information may be displayed in a live broadcast page of a target live broadcast room of a target terminal, that is, the live broadcast page corresponds to a target user account (target terminal), so that the target user account may be notified of a virtual article newly placed on a shelf in time. As an example, as shown in fig. 7, incremental virtual item notification information may be presented in a preset area 701 of the live page, such as "new virtual item XXX is on shelf, soon to go to a favorite anchor bar". The preset area is not limited by the present disclosure. Optionally, the incremental virtual article notification information may have a display duration threshold, that is, when it is monitored that the display duration reaches the display duration threshold, the incremental virtual article notification information may be hidden. The display duration threshold may be set by the target user account, which is not limited in this disclosure. The presentation style of the incremental virtual article notification information may be a pop-up window style, a floating layer style, etc., which is not limited by this disclosure.

Optionally, a display style and/or a display duration threshold determined by the server based on the target interaction information may also be received, so that the incremental virtual article notification information may be displayed based on the display style and/or the display duration threshold. The display duration threshold may be positively correlated with the target interaction information, for example, a first display duration threshold corresponding to the first interaction level is greater than a second display duration threshold corresponding to the second interaction level.

Receiving incremental virtual article notification information sent by a server under the condition that target interaction information meets a preset condition; and displaying the incremental virtual article notification information in a live broadcast page of the target live broadcast room. The method and the device can realize accurate display of the incremental virtual article notification information, and cannot cause information interference on the live broadcast page of the target user account.

In a possible implementation manner, the target interaction information may be obtained based on the first interaction information and/or the second interaction information; the first interactive information is obtained by performing statistical processing on historical interactive information, and the second interactive information is interactive information associated with the target live broadcast room in the historical interactive information; and the historical interactive information is interactive information of the target user account and historical virtual articles in the preset live broadcast room in the historical time period.

For the above specific implementation, reference may be made to the related contents of fig. 2 to fig. 5, which are not described herein again.

Fig. 8 is a block diagram illustrating an information processing apparatus according to an example embodiment. Referring to fig. 8, the apparatus may include:

a first obtaining module 801 configured to perform obtaining of target interaction information corresponding to a target user account in a target live broadcast room, where the target interaction information is interaction information of the target user account with a historical virtual article in a preset live broadcast room in a historical period;

a notification information determining module 803, configured to determine incremental virtual article notification information corresponding to the target user account when the target interaction information meets a preset condition;

a sending module 805 configured to execute sending the incremental virtual article notification information to a target terminal corresponding to the target user account.

In a possible implementation manner, the first obtaining module 801 may include:

In a possible implementation manner, the preset conditions include a target interaction threshold and preset interaction conditions, and the notification information determining module 803 may include:

In one possible implementation manner, the notification information determination subunit includes:

In one possible implementation, the apparatus may further include:

FIG. 9 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 9, the apparatus may include:

a receiving module 901, configured to execute receiving incremental virtual article notification information sent by a server when target interaction information meets a preset condition; the target interactive information is interactive information of a target user account in a target live broadcast room and historical virtual articles in a preset live broadcast room in a historical time period; the target user account is a user account corresponding to the target terminal;

a presentation module 903 configured to perform presentation of the incremental virtual item notification information in a live page of the target live broadcast.

In a possible implementation manner, the receiving module 901 may include:

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 10 is a block diagram illustrating an electronic device for information presentation, which may be a terminal, according to an exemplary embodiment, and an internal structure thereof may be as shown in fig. 10. The electronic device comprises a processor, a memory, a network interface, a display screen and an input device which are connected through a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a method of information presentation. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the electronic equipment, an external keyboard, a touch pad or a mouse and the like.

Those skilled in the art will appreciate that the architecture shown in fig. 10 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.

Fig. 11 is a block diagram illustrating an electronic device for information processing, which may be a server, according to an exemplary embodiment, and an internal structure thereof may be as shown in fig. 11. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a method of information processing.

Those skilled in the art will appreciate that the architecture shown in fig. 11 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.

In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information processing method as in the embodiments of the present disclosure.

In an exemplary embodiment, there is also provided a computer-readable storage medium in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform an information processing method in an embodiment of the present disclosure. The computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of information processing in the embodiments of the present disclosure.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database or other medium used in the embodiments provided herein can include non-volatile and/or volatile memory. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information processing method characterized by comprising:

2. The method according to claim 1, wherein the obtaining of target interaction information corresponding to a target user account in a target live broadcast room comprises:

3. The method according to claim 2, wherein the preset conditions include a target interaction threshold and preset interaction conditions, and the determining, when the target interaction information satisfies the preset conditions, the incremental virtual article notification information corresponding to the target user account includes:

4. The method according to any one of claims 1 to 3, wherein the determining incremental virtual item notification information corresponding to the target user account includes:

5. An information display method is applied to a target terminal, and comprises the following steps:

6. An information processing apparatus characterized by comprising:

7. An information display device, applied to a target terminal, includes:

8. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information processing method of any one of claims 1 to 4 or the information presentation method of claim 5.

9. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information processing method of any one of claims 1 to 4 or the information presentation method of claim 5.

10. A computer program product comprising computer instructions, characterized in that the computer instructions, when executed by a processor, implement the information processing method of any one of claims 1 to 4 or the information presentation method of claim 5.