CN113238823A - Information display method and device, electronic equipment and storage medium - Google Patents

Information display method and device, electronic equipment and storage medium Download PDF

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CN113238823A
CN113238823A CN202110426866.9A CN202110426866A CN113238823A CN 113238823 A CN113238823 A CN 113238823A CN 202110426866 A CN202110426866 A CN 202110426866A CN 113238823 A CN113238823 A CN 113238823A
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information
target
multimedia resource
display
target multimedia
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宿轩阁
程紫钰
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43Querying
    • G06F16/438Presentation of query results
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/44Browsing; Visualisation therefor

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Software Systems (AREA)
  • Multimedia (AREA)
  • Data Mining & Analysis (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The disclosure relates to an information display method, an information display device, electronic equipment and a storage medium, wherein the method comprises the steps of responding to a display instruction of a target multimedia resource, displaying the target multimedia resource on a target page and displaying object associated information corresponding to the target multimedia resource; in the display process of the target multimedia resource, acquiring the current display content information of the target multimedia resource; and updating the object associated information displayed in the target page based on the current display content information. By utilizing the method and the device, the relevance between the currently displayed multimedia resource and the object relevant information can be greatly improved, the interaction enthusiasm between the user and the target multimedia resource is further increased, and the popularization conversion rate of the object is improved.

Description

Information display method and device, electronic equipment and storage medium
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to an information display method and apparatus, an electronic device, and a storage medium.
Background
With the development of internet technology and the popularization of electronic devices, browsing multimedia resources such as short videos by using electronic devices has become a part of people's daily life. At present, in the information flow of some multimedia resources such as short videos, advertisement-like multimedia resources, such as advertisement short videos, are often inserted. In the process of displaying the advertisement multimedia resources, object associated information of promotion objects of the multimedia resources is often popped up. In the related art, object association information is often preset according to a general template; and displaying preset object associated information in the display process of the multimedia resources. The preset object association information in the related technology has low association with the real-time changing multimedia resources, which causes the problems of low user participation, poor interactivity, low conversion rate and the like.
Disclosure of Invention
The present disclosure provides an information display method, an information display apparatus, an electronic device, and a storage medium, so as to at least solve the problems of low user participation, poor interactivity, low conversion rate, and the like in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, there is provided an information display method, including:
responding to a display instruction of a target multimedia resource, displaying the target multimedia resource on a target page, and displaying object associated information corresponding to the target multimedia resource;
in the display process of the target multimedia resource, acquiring the current display content information of the target multimedia resource;
and updating the object associated information displayed in the target page based on the current display content information.
In an optional embodiment, the object association information includes profile information of a target object corresponding to the target multimedia resource; the updating the object associated information displayed in the target page based on the current display content information comprises:
updating the brief description information displayed in the target page based on the current displayed content information.
In an optional embodiment, the displaying the object associated information corresponding to the target multimedia resource includes:
displaying the object associated information in a target area of the target page;
the updating the profile information presented in the target page based on the current presentation content information comprises:
and displaying the current display content information in a display area corresponding to the brief introduction information in the target area.
In an optional embodiment, the object association information includes dynamic attribute information of the target object; the method further comprises the following steps:
acquiring updated dynamic attribute information based on a preset updating frequency;
and updating the dynamic attribute information displayed in the target page according to the updated dynamic attribute information.
In an optional embodiment, the object association information includes association operation information of the target object; the method further comprises the following steps:
responding to an instruction triggered based on the associated operation information, and executing a target operation corresponding to the instruction;
and displaying the progress information corresponding to the target operation on the target page.
In an optional embodiment, before the presenting the object association information corresponding to the target multimedia resource, the method further includes:
and displaying preset operation information on the target page, wherein the preset operation information is used for triggering the display of a target object corresponding to the target multimedia resource.
In an optional embodiment, the method further comprises:
and if an object display instruction triggered based on the preset operation information is not received within a preset time period, hiding the preset operation information, and executing the step of displaying the object associated information corresponding to the target multimedia resource.
In an optional embodiment, the method further comprises:
and responding to an object display instruction triggered based on the preset operation information, and displaying a display page of the target object.
In an optional embodiment, in the process of presenting the target multimedia resource, the obtaining current presentation content information of the target multimedia resource includes:
in the display process of the target multimedia resource, current display content information corresponding to the current multimedia resource is obtained from preset content information;
and the current multimedia resource is the multimedia resource currently displayed in the target multimedia resource.
In an optional embodiment, in the process of presenting the target multimedia resource, the obtaining current presentation content information of the target multimedia resource includes:
in the display process of the target multimedia resource, performing content identification on the current multimedia resource to obtain the current display content information;
and the current multimedia resource is the multimedia resource currently displayed in the target multimedia resource.
According to a second aspect of the embodiments of the present disclosure, there is provided an information presentation apparatus including:
the information display module is configured to execute a display instruction responding to a target multimedia resource, display the target multimedia resource on a target page and display object associated information corresponding to the target multimedia resource;
the current display content information acquisition module is configured to acquire current display content information of the target multimedia resource in the display process of the target multimedia resource;
a presentation information updating module configured to perform updating of the object association information presented in the target page based on the current presentation content information.
In an optional embodiment, the object association information includes profile information of a target object corresponding to the target multimedia resource; the presentation information update module is further configured to perform updating the profile information presented in the target page based on the current presentation content information.
In an optional embodiment, the information presentation module is further configured to perform presentation of the object association information in a target area of the target page;
the display information updating module is further configured to perform displaying the current display content information in a display area corresponding to the profile information in the target area.
In an optional embodiment, the object association information includes dynamic attribute information of the target object; the device further comprises:
a dynamic attribute information acquisition module configured to perform acquisition of updated dynamic attribute information based on a preset update frequency;
a dynamic attribute information updating module configured to perform updating of the dynamic attribute information presented in the target page according to the updated dynamic attribute information.
In an optional embodiment, the object association information includes association operation information of the target object; the device further comprises:
the target operation execution module is configured to execute a target operation corresponding to an instruction in response to the instruction triggered based on the associated operation information;
and the progress information display module is configured to display the progress information corresponding to the target operation on the target page.
In an optional embodiment, the apparatus further comprises:
and the preset operation information display module is configured to display preset operation information on the target page before the object association information corresponding to the target multimedia resource is displayed, wherein the preset operation information is used for triggering the display of the target object corresponding to the target multimedia resource.
In an optional embodiment, the apparatus further comprises:
and the preset operation information hiding module is configured to hide the preset operation information and execute the step of displaying the object associated information corresponding to the target multimedia resource if an object display instruction triggered based on the preset operation information is not received within a preset time period.
In an optional embodiment, the apparatus further comprises:
and the object display page display module is configured to execute an object display instruction triggered based on the preset operation information and display a display page of the target object.
In an optional embodiment, the current display content information obtaining module is further configured to obtain current display content information corresponding to the current multimedia resource from preset content information in a display process of the target multimedia resource;
and the current multimedia resource is the multimedia resource currently displayed in the target multimedia resource.
In an optional embodiment, the current display content information obtaining module is further configured to perform content identification on the current multimedia resource in the display process of the target multimedia resource, so as to obtain the current display content information;
and the current multimedia resource is the multimedia resource currently displayed in the target multimedia resource.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any one of the first aspects of the embodiments of the present disclosure.
According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of any one of the first aspects of the embodiments of the present disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
in the process of displaying the multimedia resources, the object associated information displayed together with the target multimedia resources is updated in real time by combining with the current display content information, so that the relevance between the currently displayed multimedia resources and the object associated information can be greatly improved, the interaction enthusiasm between a user and the target multimedia resources is increased, and the popularization conversion rate of the target object is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
FIG. 1 is a schematic diagram illustrating an application environment in accordance with an illustrative embodiment;
FIG. 2 is a flow diagram illustrating a method of presenting information in accordance with an exemplary embodiment;
FIG. 3 is a diagram illustrating a destination page in accordance with an illustrative embodiment;
FIG. 4 is a schematic diagram illustrating another destination page in accordance with an illustrative embodiment;
FIG. 5 is a schematic illustration of another destination page provided in accordance with an exemplary embodiment;
FIG. 6 is a block diagram illustrating an information presentation device according to an exemplary embodiment;
FIG. 7 is a block diagram illustrating an electronic device for presentation of information in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
It should be noted that, the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, and as shown in fig. 1, the application environment may include a first terminal 100, a second terminal 200, and a server 300.
In an alternative embodiment, the first terminal 100 may be an information presentation end, and specifically, the information presentation end may be used for presenting information such as multimedia resources. In an alternative embodiment, the second terminal 200 may be a distribution end of information such as multimedia resources. In an optional embodiment, the server 300 may provide a background service for the first terminal 100 and the second terminal 200, and optionally, the terminal 300 may include two servers respectively configured to provide a background service for the first terminal 100 and the second terminal 200.
In an alternative embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, electronic devices of smart phones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, Augmented Reality (AR)/Virtual Reality (VR) devices, smart wearable devices, and the like, and may also be software running on the electronic devices, such as application programs, and the like. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.
In an optional embodiment, the server 300 may be an independent physical server, may also be a server cluster or a distributed system formed by a plurality of physical servers, and may also be a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like.
In addition, it should be noted that fig. 1 shows only one application environment provided by the present disclosure, and in practical applications, other application environments may also be included, for example, more terminals may be included.
In this embodiment, the first terminal 100, the second terminal 200 and the server 300 may be directly or indirectly connected through wired or wireless communication, and the disclosure is not limited herein.
Fig. 2 is a flowchart illustrating an information presentation method according to an exemplary embodiment, where the information presentation method is used in a terminal or the like, as shown in fig. 2, and includes the following steps.
In step S201, in response to a display instruction of a target multimedia resource, displaying the target multimedia resource on a target page and displaying object association information corresponding to the target multimedia resource;
in this embodiment of the present description, the target multimedia resource may be a multimedia resource that needs to be currently displayed, and the target page may be a display page for displaying the multimedia resource. Alternatively, the multimedia assets may include, but are not limited to, video, animation, graphics, and the like. In practical application, on some multimedia resource display platforms such as short videos, a certain number of multimedia resources are often preloaded and stored in a local cache of a terminal, so as to quickly respond to a display request of the multimedia resources. Accordingly, in an alternative embodiment, the target multimedia asset may be retrieved from the cache and presented on the target page. In another optional embodiment, if the target multimedia resource is not pre-stored in the local cache, the target multimedia resource may be obtained from the server and displayed on the target page.
In a specific embodiment, the object association information of the target multimedia resource may be association information of a target object corresponding to the target multimedia resource. Specifically, the target object corresponding to the target multimedia resource may be a promotion object of the target multimedia resource. The target objects may vary depending on the actual needs, and in one particular embodiment, the target objects may include, but are not limited to, novels, articles, applications, merchandise, and the like.
In a specific embodiment, the related information of the target object may be information related to an object determined by combining with an actual popularization requirement. In a specific embodiment, the association information of the target object (object association information) may include at least profile information of the target object; optionally, the object association information may further include, but is not limited to, association operation information of the target object, dynamic attribute information of the target object, static attribute information of the target object, and the like.
In a specific embodiment, the associated operation information of the target object may be different according to different actual application requirements, for example, objects such as novels and application programs, and the associated operation information may include, but is not limited to, information that triggers an operation of downloading, viewing, and the like, on the target object. For an object such as a commodity, the associated operation information may include, but is not limited to, information that triggers an operation such as purchasing a target object. In a specific embodiment, the dynamic attribute information of the target object may be information that changes in real time in the attribute information of the target object. The static attribute information of the target object may be information that changes in attribute information of the target object in non-real time. Specifically, the attribute information of the target object may be information for describing the target object. In a specific embodiment, taking a target object as a novel as an example, the dynamic attribute information of the target object may include popularity information of the novel; the static attribute information of the target object may include information of a cover page, a genre, and the like of the novel.
In a specific embodiment, the publisher of the multimedia resource may perform the setting of the object association information in advance based on the corresponding terminal (such as the second terminal described above).
In an optional embodiment, the object association information corresponding to the display target multimedia resource may include: and displaying the object associated information in a target area of the target page, specifically, the target area may be a preset area for displaying the object associated information.
In an optional embodiment, the object association information of the target multimedia resource may be presented in the target page while the target multimedia resource is presented. Optionally, the target multimedia resource may be displayed in a full screen in an area for displaying the multimedia resource in the target page, and correspondingly, the object association information may be displayed on the layer corresponding to the target multimedia resource. Optionally, the object association information may also be presented in the target page in the form of a control.
In an optional embodiment, before presenting the object association information corresponding to the target multimedia resource, the method may further include:
and displaying preset operation information on the target page.
In a specific embodiment, the preset operation information may be used to trigger presentation of a target object corresponding to the target multimedia resource. Optionally, the target multimedia resource may be displayed in a full screen in an area for displaying the multimedia resource in the target page, and correspondingly, the preset operation information may be displayed on the layer corresponding to the target multimedia resource. Optionally, the preset operation information may also be displayed in the target page in the form of a control. In an optional embodiment, the preset operation information may include a control for triggering display of the target object, and optionally, the preset operation information may further include attribute information of the target object, and the like.
In an optional embodiment, preset operation information may be displayed in a target page while the target multimedia resource is displayed; and in the process of displaying the target multimedia resource, the preset operation information can be displayed on the target page under the condition that the display triggering condition corresponding to the preset operation information is met. Specifically, the display triggering condition corresponding to the preset operation information may be set in combination with an actual application, for example, the display duration of the target multimedia resource reaches a preset time threshold.
In a specific embodiment, assuming that the target multimedia asset is a video for promoting a novel "XXXX", as shown in fig. 3, fig. 3 is a schematic diagram of a target page according to an exemplary embodiment. Specifically, the information corresponding to 300 may be preset operation information.
In the embodiment, when the target multimedia resource is displayed, the preset operation information for triggering the display of the target object corresponding to the target multimedia resource is displayed, so that a user can conveniently and quickly enter the display page of the target object, and the convenience for the user to know the target object is improved.
In an optional embodiment, the method may further include:
and responding to an object display instruction triggered based on the preset operation information, and displaying a display page of the target object.
In a specific embodiment, the object display instruction may be triggered by clicking preset operation information and the like. In an embodiment, in combination with fig. 3, the object display instruction may be triggered by clicking the "read immediately" control in the preset operation information, so that the user may read the novel while watching the video.
In the above embodiment, based on the preset operation information displayed together with the target multimedia resource, the display of the display page of the target object corresponding to the target multimedia resource may be triggered, so as to help the user to better know the target object.
In an optional embodiment, the method may further include:
and if the object display instruction triggered based on the preset operation information is not received within the preset time period, hiding the preset operation information, and executing the step of displaying the object associated information corresponding to the target multimedia resource.
In a specific embodiment, the display duration of the preset operation information may be preset, and correspondingly, the preset time period may be a time period from a time point when the preset operation information starts to be displayed to a target time point, and specifically, a time interval between the target time point and the time point when the display starts is the same as the display duration of the preset operation information.
In a specific embodiment, for example, in combination with the target multimedia resource being a video for promoting a novel "XXXX", as shown in fig. 4, fig. 4 is a schematic diagram of another target page according to an exemplary embodiment. Specifically, the information corresponding to 400 may be object-related information, so that a user may view brief introduction information of a novel during playing a video, an immersive experience of reading the novel is formed, and the user may be guided to perform further operations, thereby increasing interactivity between the user and the novel.
In the above embodiment, when the object display instruction triggered based on the preset operation information is not received within the preset time period, the preset operation information is automatically hidden, and the object associated information corresponding to the target multimedia resource is displayed, so that the convenience of switching between different display information can be improved while the display information in the multimedia resource display page is enriched.
In step S203, in the process of displaying the target multimedia resource, current display content information of the target multimedia resource is obtained.
In an optional embodiment, in the process of presenting the target multimedia resource, the obtaining of the current presentation content information of the target multimedia resource may include:
in the display process of the target multimedia resource, performing content identification on the current multimedia resource to obtain current display content information;
in a specific embodiment, the current multimedia asset may be a multimedia asset currently being shown in the target multimedia asset. Optionally, in a case that the target multimedia resource is a dynamic resource such as a video, an animation, or the like, the currently displayed multimedia resource may include each frame of image, and optionally, in a case that the target multimedia resource has audio information, the currently displayed multimedia resource may further include audio information corresponding to each frame of image. Optionally, in a case that the target multimedia resource is a static resource such as image information and text information, the currently displayed multimedia resource may include each page of image information and/or text information that is sequentially displayed.
In a specific embodiment, the currently presented content information may be text information. Optionally, under the condition that the currently displayed multimedia resource includes image information, content identification may be performed on the displayed image information (current multimedia resource) based on an image identification technology to obtain current displayed content information. Optionally, under the condition that the currently displayed multimedia resource includes text information, content identification may be performed on the currently displayed text information (current multimedia resource) based on a text identification technology, so as to obtain the currently displayed content information. Optionally, under the condition that the currently displayed multimedia resource includes audio information, content identification may be performed on the currently played audio information (current multimedia resource) based on a speech recognition technology to obtain the currently displayed content information.
In the embodiment, in the process of displaying the multimedia resources, the content of the currently displayed multimedia resources is identified, so that the content information of the currently displayed multimedia resources can be timely extracted, and the updating efficiency of the object associated information is further improved.
In an optional embodiment, in the process of presenting the target multimedia resource, the obtaining of the current presentation content information of the target multimedia resource may include:
in the display process of the target multimedia resource, current display content information corresponding to the current multimedia resource is obtained from preset content information;
in a specific embodiment, the preset content information may be content information corresponding to the target multimedia resource obtained after content identification is performed on the target multimedia resource in advance, and optionally, the corresponding content information may be stored based on presentation timing information of each multimedia resource in the target multimedia resource (the presentation timing information may represent a presentation sequence of each multimedia resource). In an optional embodiment, after the target multimedia resource is released, content identification or information configuration may be performed on the target multimedia resource in advance to obtain preset content information. Correspondingly, in the process of displaying the multimedia resource, the preset content information can be combined to obtain the content information corresponding to the currently displayed multimedia resource, so as to serve as the corresponding currently displayed content information.
In an optional embodiment, in combination with the application scenario in which a certain number of multimedia resources are preloaded, when the preloaded certain number of multimedia resources include a promotion type multimedia resource, corresponding content information may be sequentially obtained in advance from the server according to the display timing information of each multimedia resource in the target multimedia resource, and stored in the cache, so that the current display content information may be loaded more quickly in the display process of the target multimedia resource.
In the embodiment, by generating the content information corresponding to the target multimedia resource in advance, the speed of acquiring the content information of the currently displayed multimedia resource in the multimedia resource display process can be greatly increased, and the update efficiency of the object associated information is further improved.
In step S205, the object association information presented in the target page is updated based on the current presentation content information.
In an optional embodiment, the object association information may include profile information of a target object corresponding to the target multimedia resource; correspondingly, the updating the object related information displayed in the target page based on the current display content information may include: and updating the brief description information displayed in the target page based on the current display content information.
In a specific embodiment, the publisher of the multimedia resource may set the object association information in advance based on a corresponding terminal (such as the second terminal), and correspondingly, the object association information displayed in step S201 may be preset object association information; optionally, before the object related information is displayed, if profile information corresponding to the multimedia resource synchronously displayed with the object related information is preloaded, the object related information displayed in step S201 may be updated object related information.
In the above embodiment, the object associated information displayed together with the target multimedia resource is updated in combination with the current display content information, so that the association between the currently displayed multimedia resource and the object associated information can be greatly improved, the interaction enthusiasm between the user and the target multimedia resource is further increased, and the popularization conversion rate of the target object is improved.
In an optional embodiment, the updating the profile information displayed in the target page based on the current display content information includes:
and displaying the current display content information in a display area corresponding to the brief introduction information in the target area.
In an optional embodiment, the currently displayed content information may be displayed in a scrolling manner in the display area corresponding to the profile information, and optionally, the currently displayed content information may be displayed in a scrolling manner along a horizontal direction of the display area corresponding to the profile information, or the currently displayed content information may be displayed in a scrolling manner along a vertical direction of the display area corresponding to the profile information.
In the above embodiment, the integrity of information display can be ensured by displaying the currently displayed content information in a rolling manner, and the vividness and interest of information display can be improved, so that the interactive enthusiasm between the user and the target multimedia resource is better increased, and the popularization conversion rate of the target object is improved.
In an optional embodiment, the object association information may further include dynamic attribute information of the target object; correspondingly, the method may further include:
acquiring updated dynamic attribute information based on a preset updating frequency;
and updating the dynamic attribute information displayed in the target page according to the updated dynamic attribute information.
In a specific embodiment, the preset update frequency may be preset in combination with a requirement for accuracy of the dynamic attribute information in an actual application. Optionally, the server may update the dynamic attribute information of the target object in time, and correspondingly, the terminal may obtain the updated dynamic attribute information from the server based on a preset update frequency, and further update the dynamic attribute information displayed in the target page.
In the embodiment, the latest dynamic attribute information is timely acquired based on the preset updating frequency aiming at the dynamic attribute information of the target object which changes in real time, and is updated to the target page, so that the accuracy of the displayed object associated information can be greatly improved.
In an optional embodiment, the object association information may further include association operation information of the target object; the above method may further comprise:
responding to an instruction triggered based on the associated operation information, and executing a target operation corresponding to the instruction;
and displaying progress information corresponding to the target operation on the target page.
In this embodiment of the present specification, the progress information corresponding to the target operation may be information capable of characterizing the execution progress of the target operation. In a specific embodiment, taking the associated operation information of the target object as the information for triggering the target object to download, for example, the corresponding instruction may be triggered by clicking the associated operation information, and the downloading operation (target operation) is executed. In a specific embodiment, in combination with the scenario corresponding to fig. 4, the downloading of the novel "XXXX" may be triggered by clicking the area where the "immediate downloading" (associated operation information) is located, and accordingly, the downloading progress information may be shown in the target page, specifically, as shown in fig. 5, fig. 5 is a schematic diagram of another target page provided according to an exemplary embodiment.
In a specific embodiment, when the progress information corresponding to the target operation is displayed on the target page, the associated operation information may be hidden, and correspondingly, the progress information corresponding to the target operation may be displayed in an area corresponding to the associated operation information.
In the above embodiment, by setting the associated operation information of the target object in the object associated information, the user can conveniently execute the operation for the target object, and in the case that the execution of the target operation is triggered based on the associated operation information, the user can be helped to intuitively know the execution condition of the target operation by displaying the progress information of the target operation on the target page.
According to the technical scheme provided by the embodiment of the specification, in the process of displaying the multimedia resource, the object associated information displayed together with the target multimedia resource is updated in real time by combining with the current display content information, so that the relevance between the currently displayed multimedia resource and the object associated information can be greatly improved, the interactive enthusiasm between the user and the target multimedia resource is further increased, and the popularization conversion rate of the target object is improved.
FIG. 6 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 6, the apparatus includes:
the information presentation module 610 is configured to execute a presentation instruction responding to the target multimedia resource, present the target multimedia resource on a target page, and present object association information corresponding to the target multimedia resource;
a current display content information obtaining module 620 configured to obtain current display content information of the target multimedia resource during the display process of the target multimedia resource;
and a presentation information updating module 630 configured to perform updating the object association information presented in the target page based on the current presentation content information.
In an optional embodiment, the object association information includes profile information of the target object corresponding to the target multimedia asset; the presentation information update module 630 is further configured to perform updating the profile information presented in the target page based on the current presentation content information.
In an optional embodiment, the information displaying module 610 is further configured to perform displaying the object related information in a target area of the target page;
the presentation information updating module 630 is further configured to perform the presentation of the current presentation content information in the presentation area corresponding to the profile information in the target area.
In an optional embodiment, the object association information includes dynamic attribute information of the target object; the above-mentioned device still includes:
a dynamic attribute information acquisition module configured to perform acquisition of updated dynamic attribute information based on a preset update frequency;
and the dynamic attribute information updating module is configured to update the dynamic attribute information displayed in the target page according to the updated dynamic attribute information.
In an optional embodiment, the object association information includes association operation information of the target object; the above-mentioned device still includes:
the target operation execution module is configured to execute a target operation corresponding to the instruction in response to the instruction triggered based on the associated operation information;
and the progress information display module is configured to execute the progress information corresponding to the target operation displayed on the target page.
In an optional embodiment, the apparatus further comprises:
and the preset operation information display module is configured to display preset operation information on a target page before displaying the object associated information corresponding to the target multimedia resource, wherein the preset operation information is used for triggering the display of the target object corresponding to the target multimedia resource.
In an optional embodiment, the apparatus further comprises:
and the preset operation information hiding module is configured to hide the preset operation information and execute the step of displaying the object associated information corresponding to the target multimedia resource if the object display instruction triggered based on the preset operation information is not received within the preset time period.
In an optional embodiment, the apparatus further comprises:
and the object display page display module is configured to execute an object display instruction triggered based on the preset operation information and display a display page of the target object.
In an optional embodiment, the current display content information obtaining module 620 is further configured to obtain, from preset content information, current display content information corresponding to a current multimedia resource in a display process of a target multimedia resource;
and the current multimedia resource is the multimedia resource currently displayed in the target multimedia resource.
In an optional embodiment, the current display content information obtaining module 620 is further configured to perform content identification on the current multimedia resource during the display process of the target multimedia resource, so as to obtain current display content information;
and the current multimedia resource is the multimedia resource currently displayed in the target multimedia resource.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 7 is a block diagram illustrating an electronic device for information presentation, which may be a terminal, according to an exemplary embodiment, and an internal structure thereof may be as shown in fig. 7. The electronic device comprises a processor, a memory, a network interface, a display screen and an input device which are connected through a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement an information presentation method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the electronic equipment, an external keyboard, a touch pad or a mouse and the like.
Those skilled in the art will appreciate that the architecture shown in fig. 7 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.
In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method as in the embodiments of the present disclosure.
In an exemplary embodiment, there is also provided a computer-readable storage medium, in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method in the embodiments of the present disclosure.
In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer causes the computer to perform the information presentation method in the embodiments of the present disclosure.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (10)

1. An information display method, comprising:
responding to a display instruction of a target multimedia resource, displaying the target multimedia resource on a target page, and displaying object associated information corresponding to the target multimedia resource;
in the display process of the target multimedia resource, acquiring the current display content information of the target multimedia resource;
and updating the object associated information displayed in the target page based on the current display content information.
2. The information presentation method of claim 1, wherein the object association information comprises profile information of a target object corresponding to the target multimedia asset; the updating the object associated information displayed in the target page based on the current display content information comprises:
updating the brief description information displayed in the target page based on the current displayed content information.
3. The information presentation method of claim 2, wherein the presenting the object associated information corresponding to the target multimedia resource comprises:
displaying the object associated information in a target area of the target page;
the updating the profile information presented in the target page based on the current presentation content information comprises:
and displaying the current display content information in a display area corresponding to the brief introduction information in the target area.
4. The information presentation method of claim 1, wherein the object association information includes dynamic attribute information of the target object; the method further comprises the following steps:
acquiring updated dynamic attribute information based on a preset updating frequency;
and updating the dynamic attribute information displayed in the target page according to the updated dynamic attribute information.
5. The information presentation method according to claim 1, wherein the object association information includes association operation information of the target object; the method further comprises the following steps:
responding to an instruction triggered based on the associated operation information, and executing a target operation corresponding to the instruction;
and displaying the progress information corresponding to the target operation on the target page.
6. The information presentation method according to claim 1, wherein before said presenting object associated information corresponding to the target multimedia resource, the method further comprises:
and displaying preset operation information on the target page, wherein the preset operation information is used for triggering the display of a target object corresponding to the target multimedia resource.
7. An information presentation device, comprising:
the information display module is configured to execute a display instruction responding to a target multimedia resource, display the target multimedia resource on a target page and display object associated information corresponding to the target multimedia resource;
the current display content information acquisition module is configured to acquire current display content information of the target multimedia resource in the display process of the target multimedia resource;
a presentation information updating module configured to perform updating of the object association information presented in the target page based on the current presentation content information.
8. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 6.
9. A computer-readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method of any one of claims 1 to 6.
10. A computer program product comprising computer instructions, characterized in that the computer instructions, when executed by a processor, implement the information presentation method of any one of claims 1 to 6.
CN202110426866.9A 2021-04-20 2021-04-20 Information display method and device, electronic equipment and storage medium Pending CN113238823A (en)

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Application publication date: 20210810