CN114428899B - Multimedia resource pushing method and device, electronic equipment and storage medium - Google Patents
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Abstract
The disclosure relates to a method, a device, an electronic device and a storage medium for pushing multimedia resources, wherein the method comprises the steps of displaying a multimedia resource creation page comprising a plurality of material adding areas; responding to a material adding instruction, and displaying the material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction; responding to a pushing analysis instruction, and displaying pushing index data of at least one multimedia resource generated based on the currently displayed materials in the multiple material adding areas of the object to be recommended; the pushing index data characterizes the probability of pushing at least one multimedia resource; and responding to the resource pushing confirmation instruction, and pushing at least one multimedia resource based on the pushing index data. By utilizing the embodiment of the disclosure, the effectiveness and quality of the multimedia resources of the user participation sense and pushing can be improved, invalid multimedia resource pushing is reduced, further platform resource consumption is reduced, object recommendation effect is improved, and system performance is improved.
Description
Technical Field
The disclosure relates to the technical field of internet, and in particular relates to a multimedia resource pushing method, a device, electronic equipment and a storage medium.
Background
With the development of internet technology, information push through the internet has become a new form of information dissemination. For example, object pushing is performed by launching multimedia resources for introducing objects such as merchandise, applications, etc. on some internet platforms.
In the related art, a user often creates a multimedia resource in advance, and then sends the created multimedia resource to a related multimedia resource pushing platform, where the multimedia resource pushing platform performs the multimedia resource according to a preset pushing policy. However, in the related art, in the whole pushing process, the user (the publisher of the multimedia resource) simply sends the created multimedia resource to the related pushing platform, so that the participation of the user is weak, the user cannot provide the effective multimedia resource, the object recommending effect is poor, and a large number of ineffective multimedia resources are pushed, so that the problems of wasting platform resources, reducing the system performance and the like are also caused.
Disclosure of Invention
The disclosure provides a method, a device, an electronic device and a storage medium for pushing multimedia resources, which at least solve the problems that users have weak participation in the process of pushing the multimedia resources in the related technology, cannot provide effective multimedia resources, have poor object recommendation effect, push a large amount of ineffective multimedia resources, waste platform resources and reduce system performance and the like. The technical scheme of the present disclosure is as follows:
according to a first aspect of an embodiment of the present disclosure, there is provided a multimedia resource pushing method, including:
Displaying a multimedia resource creation page, wherein the multimedia resource creation page comprises a plurality of material adding areas;
Responding to a material adding instruction, and displaying a material corresponding to an object to be recommended in a material adding area corresponding to the material adding instruction;
in response to a push analysis instruction, push index data of at least one multimedia resource of the object to be recommended is displayed, wherein the at least one multimedia resource is generated based on the currently displayed materials in the multiple material adding areas;
And responding to a resource pushing confirmation instruction, and pushing the at least one multimedia resource based on the pushing index data.
In an optional embodiment, the presenting, in response to the push analysis instruction, push index data of at least one multimedia resource of the object to be recommended includes:
Generating the at least one multimedia resource based on the stories displayed in the plurality of story adding areas in response to the push analysis instruction;
Inputting the at least one multimedia resource into a push analysis model for push analysis to obtain push index data of the at least one multimedia resource;
and displaying the push index data of the at least one multimedia resource.
In an alternative embodiment, the method further comprises:
and responding to the pushing analysis instruction, and displaying the at least one multimedia resource.
In an alternative embodiment, the at least one multimedia asset is a plurality of videos of different styles; each video includes a first video clip and a second video clip; the first video clip is the same video clip of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
The exposing the at least one multimedia asset comprises:
And displaying the preset video in the videos and the second video segment of the non-preset video in the videos.
In an alternative embodiment, the at least one multimedia resource is a plurality of multimedia resources provided with a preset display sequence; the multimedia resource creation page comprises a resource display area; the exposing the at least one multimedia asset comprises:
Displaying preset multimedia resources in the plurality of multimedia resources in the resource display area;
And responding to a resource display switching instruction, and switching the preset multimedia resources displayed in the resource display area into the multimedia resources corresponding to the resource display switching instruction.
In an alternative embodiment, the method further comprises:
and in response to the material updating instruction, updating the material displayed in the material adding area corresponding to the material updating instruction.
In an optional embodiment, the plurality of material adding areas corresponds to a plurality of materials, and the method further includes:
And responding to the pushing analysis instruction, displaying material quality data corresponding to the plurality of materials, wherein the material quality data is determined based on the material quantity corresponding to the plurality of materials in the currently displayed materials.
In an optional embodiment, the plurality of material adding areas corresponds to a plurality of materials, and the method further includes:
Responding to the pushing analysis instruction, and displaying material update prompt information of the at least one multimedia resource;
The material update prompt information is used for indicating that a target material in the plurality of materials is updated, and the target material is a material which does not meet preset conditions.
In an optional embodiment, the pushing the at least one multimedia resource based on the pushing indicator data in response to a resource pushing confirmation instruction includes:
Determining a target multimedia resource from the at least one multimedia resource based on the push index data in response to a resource push confirmation instruction;
And pushing the target multimedia resource based on the pushing index data of the target multimedia resource.
According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia resource pushing apparatus, including:
A creation page display module configured to perform displaying a multimedia asset creation page including a plurality of material addition areas;
The material adding module is configured to respond to a material adding instruction, and display the material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction;
a push index data presentation module configured to execute push index data of at least one multimedia resource of the object to be recommended in response to a push analysis instruction, the at least one multimedia resource being generated based on a material currently presented in the plurality of material addition areas;
And the multimedia resource pushing module is configured to execute pushing processing on the at least one multimedia resource based on the pushing index data in response to a resource pushing confirmation instruction.
In an alternative embodiment, the push index data presentation module includes:
a multimedia resource generation unit configured to execute a process of generating the at least one multimedia resource based on the material presented in the plurality of material addition areas in response to the push analysis instruction;
The pushing analysis unit is configured to input the at least one multimedia resource into a pushing analysis model for pushing analysis to obtain pushing index data of the at least one multimedia resource;
And the pushing index data display unit is configured to display pushing index data of the at least one multimedia resource.
In an alternative embodiment, the apparatus further comprises:
And a multimedia resource presentation module configured to execute presentation of the at least one multimedia resource in response to the push analysis instruction.
In an alternative embodiment, the at least one multimedia asset is a plurality of videos of different styles; each video includes a first video clip and a second video clip; the first video clip is the same video clip of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
the multimedia asset presentation module is further configured to perform: and displaying the preset video in the videos and the second video segment of the non-preset video in the videos.
In an alternative embodiment, the at least one multimedia resource is a plurality of multimedia resources provided with a preset display sequence; the multimedia resource creation page comprises a resource display area; the multimedia resource display module comprises:
A preset multimedia resource display unit configured to display preset multimedia resources among the plurality of multimedia resources in the resource display area;
And the resource display switching unit is configured to execute response to a resource display switching instruction and switch the preset multimedia resource displayed in the resource display area into the multimedia resource corresponding to the resource display switching instruction.
In an alternative embodiment, the apparatus further comprises:
And the material updating module is configured to execute the response to the material updating instruction and update the material displayed in the material adding area corresponding to the material updating instruction.
In an optional embodiment, the plurality of material adding areas corresponds to a plurality of materials, and the apparatus further includes:
and the material quality data display module is configured to execute the pushing analysis instruction, display material quality data corresponding to the plurality of materials, and the material quality data is determined based on the material quantity corresponding to the plurality of materials in the currently displayed materials.
In an optional embodiment, the plurality of material adding areas corresponds to a plurality of materials, and the apparatus further includes:
The material update prompt information display module is configured to execute the material update prompt information of the at least one multimedia resource in response to the pushing analysis instruction;
The material update prompt information is used for indicating that a target material in the plurality of materials is updated, and the target material is a material which does not meet preset conditions.
In an alternative embodiment, the multimedia resource pushing module includes:
a target multimedia resource determining unit configured to execute a determination of a target multimedia resource from the at least one multimedia resource based on the push index data in response to a resource push confirmation instruction;
And the pushing processing unit is configured to execute pushing processing on the target multimedia resource based on the pushing index data of the target multimedia resource.
According to a third aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any of the first aspects above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the method of any one of the first aspects of embodiments of the present disclosure.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of any one of the first aspects of embodiments of the present disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
In the process of creating the multimedia resources, by displaying the pushing index data of at least one multimedia resource generated based on the currently added material, the user can be helped to timely and accurately know the pushing effect of the at least one multimedia resource generated by the current material while enriching the multimedia resources of the object to be recommended, so that an effective basis can be provided for the user to create the multimedia resources, the effectiveness and quality of the pushed multimedia resources are effectively improved on the basis of improving the participation of the user, invalid multimedia resource pushing is reduced, the object recommending effect is better improved, the platform resource consumption is reduced, and the system performance is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
FIG. 1 is a schematic diagram of an application environment shown in accordance with an exemplary embodiment;
FIG. 2 is a flowchart illustrating a method of pushing multimedia assets according to an exemplary embodiment;
FIG. 3 is a schematic diagram of a multimedia asset creation page provided in accordance with an exemplary embodiment;
FIG. 4 is a schematic diagram of a multimedia asset creation page presented with push metric data, provided in accordance with an exemplary embodiment;
FIG. 5 is a flowchart showing push indicator data for at least one multimedia asset of an object to be recommended in response to a push analysis instruction, according to an example embodiment;
FIG. 6 is a schematic diagram of a first video clip in a video of a plurality of styles provided in accordance with an exemplary embodiment;
FIG. 7 is a schematic diagram of a second video clip in a style of video provided in accordance with an exemplary embodiment;
FIG. 8 is a schematic diagram of a second video segment in another style of video provided in accordance with an exemplary embodiment;
FIG. 9 is a schematic diagram of a second video segment in another style of video provided in accordance with an exemplary embodiment;
FIG. 10 is a block diagram of a multimedia asset pushing device according to an exemplary embodiment;
FIG. 11 is a block diagram of an electronic device for multimedia asset push, according to an example embodiment;
fig. 12 is a block diagram of an electronic device for multimedia asset push, according to an example embodiment.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for presentation, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment, which may include a first terminal 100, a server 200, and a second terminal 300, as shown in fig. 1, according to an exemplary embodiment.
In an alternative embodiment, the first terminal 100 may be a terminal for creating a multimedia resource and triggering the pushing of the multimedia resource. The server 200 may push the multimedia resources created by the first terminal to the corresponding second terminal 300 based on the push analysis model; the second terminal 300 may be a pushed end (e.g., viewer end) of the multimedia asset.
In a specific embodiment, the first terminal 100 and the second terminal 200 may include, but are not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an augmented reality (augmented reality, AR)/Virtual Reality (VR) device, a smart wearable device, or other type of electronic device, or may be software running on the electronic device, such as an application program, or the like. Alternatively, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.
In an alternative embodiment, server 200 may be a stand-alone physical server, or may be a server cluster or distributed system of multiple physical servers.
In addition, it should be noted that, fig. 1 is only an application environment provided by the present disclosure, and in practical application, other application environments may also be included, for example, may include more terminals.
In the embodiment of the present disclosure, the first terminal 100, the server 200, and the second terminal 300 may be directly or indirectly connected through wired or wireless communication, which is not limited herein.
Fig. 2 is a flowchart of a method for pushing multimedia resources according to an exemplary embodiment, and as shown in fig. 2, the method for pushing multimedia resources is used in a terminal electronic device, and includes the following steps.
In step S201, a multimedia asset creation page is displayed.
In a specific embodiment, the multimedia asset creation page may include a plurality of material addition areas. Specifically, the multiple material adding areas may be used to add multiple materials, and optionally, the multiple materials may include title materials, image materials, video materials, description materials, operation control materials (a control for triggering a related page of an object to be recommended corresponding to a multimedia resource), and the like.
In a specific embodiment, as shown in fig. 3, fig. 3 is a schematic diagram of a multimedia asset creation page provided according to an exemplary embodiment. Specifically, as shown in fig. 3, the region corresponding to 301 may be a plurality of material adding regions. Specifically, a video material adding area, an image material adding area, a title material adding area, a description material adding area (an area for adding description information of an object to be recommended), an operation control material adding area (an area for adding a functional description of an operation control), a dynamic material adding area (an area for adding materials corresponding to multiple styles), and the like may be included. Specifically, the multiple types of materials added in the dynamic material adding area correspond to different materials according to different types, and taking an object graph style as an example, an object related image, an object name, an original object resource (a virtual resource required by the object to be recommended is acquired), a compensation object resource (a virtual resource required by the object to be recommended is acquired after the virtual resource is subsidized), and the like can be added. Alternatively, the multimedia asset creation page may create at least one multimedia asset of a plurality of objects to be recommended.
In addition, it should be noted that fig. 3 is merely a schematic diagram of a multimedia resource creation page, and in practical application, the multimedia resource creation page may further include more or less content, and may specifically be set in connection with practical application requirements.
In step S203, in response to the material adding instruction, the material corresponding to the object to be recommended is displayed in the material adding area corresponding to the material adding instruction.
In a specific embodiment, the plurality of material adding areas may be provided with an operation area of a corresponding material adding instruction, and optionally, the operation area may include a control, an input box, and the like.
In step S205, push index data of at least one multimedia asset of an object to be recommended is presented in response to the push analysis instruction.
In a specific embodiment, the pushing analysis instruction may be automatically triggered after a new material is added to the material adding area, or may be set by setting a preset analysis touch control on the multimedia resource creation page, and correspondingly, may be triggered by clicking the preset analysis touch control.
In a specific embodiment, the object to be recommended may be an object to be recommended. Specifically, the object to be recommended may include a commodity, an application program, a novel, and the like. The at least one multimedia resource of the object to be recommended may be at least one multimedia resource for introducing the object to be recommended.
In a specific embodiment, the push index data of at least one multimedia resource may be shown in a multimedia resource creation page or may be shown in a popup page.
In a specific embodiment, the at least one multimedia resource is generated based on a currently displayed material (i.e., a currently added material) in the plurality of material adding areas; specifically, the push index data characterizes a probability of pushing at least one multimedia resource. In a specific embodiment, the recommendation index data may be a numerical value positively correlated with the probability of being pushed by the multimedia resource, or may be a character representation of the probability of being pushed by the multimedia resource, such as good, average, poor, bad, etc. Alternatively, the recommendation index data may be an iconic representation of the probability of a multimedia asset being pushed.
In practical application, the preference degrees of users of different multimedia resources are different, and the preference degrees of users of the same multimedia resource generated based on different materials are also different; accordingly, in the process of creating at least one multimedia resource of an object to be recommended by combining the material of the object to be recommended, which is added by a user in a plurality of material adding areas, push index data of at least one multimedia resource generated based on the material currently displayed in the plurality of material adding areas is displayed, so that the user can be helped to timely and accurately know the push effect of at least one multimedia resource generated by the current material, further, an effective basis can be provided for creating the multimedia resource by the user, and the effectiveness of the pushed multimedia resource is improved.
In a specific embodiment, as shown in fig. 4, fig. 4 is a schematic diagram of a multimedia asset creation page displaying push index data according to an exemplary embodiment. Specifically, in fig. 4, the presentation of the push index data is performed in combination with the characterization of the probability of pushing the multimedia resource and the characterization of the icon. Specifically, the larger the black area in the combined icon, the higher the probability that the corresponding multimedia resource is pushed.
In an alternative embodiment, as shown in fig. 5, in response to the push analysis instruction, the presenting push index data of at least one multimedia resource of the object to be recommended may include the following steps:
In step S501, at least one multimedia resource is generated based on the materials displayed in the multiple material adding areas in response to the push analysis instruction;
In step S503, inputting at least one multimedia resource into a push analysis model for push analysis, to obtain push index data of at least one multimedia resource;
in step S505, push index data of at least one multimedia resource is displayed.
In a specific embodiment, the multimedia resource may be a static media resource such as graphics context, or a dynamic media resource such as video. Optionally, in the case that the at least one multimedia resource includes multiple multimedia resources, materials and or layout styles corresponding to the multiple multimedia resources may be different, for example, the multiple multimedia resources may be multimedia resources with different layout styles generated based on different part of materials in the currently displayed materials; alternatively, multiple multimedia assets may also all be generated based on the same material (e.g., all material) currently being presented. In the case where the plurality of multimedia assets are generated based on all the materials currently being displayed, the layout style and the like of the plurality of multimedia assets may be different.
In a specific embodiment, the push analysis model may be a model that is trained on the machine learning model based on the sample multimedia asset and sample push index data of the sample multimedia asset in advance. Optionally, the sample multimedia resource may be a pushed multimedia resource in the multimedia resource pushing platform; sample pushing index data of the sample multimedia resource can be determined by combining with actual service index data, and in particular, the service index data can be different by combining with different actual service demands, for example, the service index data can be the probability of being clicked after the multimedia resource is pushed; correspondingly, the higher the probability of being clicked, the higher the probability of being pushed by the multimedia resource; optionally, the service index data may also be probability of entering the associated page corresponding to the multimedia resource after the multimedia resource is pushed; correspondingly, the higher the probability of entering the associated page corresponding to the multimedia resource, the higher the probability of pushing the multimedia resource.
In a specific embodiment, the recommendation analysis model can be updated by combining the newly generated sample multimedia resources in the multimedia resource pushing platform and sample pushing index data of the sample multimedia resources at regular time, so that the recommendation analysis accuracy of the recommendation analysis model is better improved, and the accuracy of the displayed recommendation index data of the multimedia resources in the process of creating the multimedia resources can be better improved.
In the above embodiment, in the process of creating the multimedia resources, push analysis is performed on at least one multimedia resource generated based on the currently displayed material in the material adding area, so that a user can be helped to timely and accurately know the push effect of at least one multimedia resource generated by the current material, further, an effective basis can be provided for the user to create the multimedia resources, and the effectiveness of the pushed multimedia resources is improved.
In an alternative embodiment, the method further comprises:
And responding to the pushing analysis instruction, and displaying at least one multimedia resource.
In a specific embodiment, after the push analysis instruction is triggered, at least one multimedia resource may be presented in the multimedia resource creation page.
In the above embodiment, in the process of creating the multimedia resources, by displaying at least one multimedia resource generated based on the material currently displayed in the material adding area, previewing of the multimedia resources can be achieved, and users can be helped to intuitively understand the created video.
In an alternative embodiment, the at least one multimedia resource is a plurality of videos in different styles; optionally, the plurality of videos of different styles may correspond to different layout styles, and optionally, each video may include a first video clip and a second video clip; specifically, the first video clip may be the same video clip of the plurality of videos; the second video clip may be a difference video clip of the plurality of videos. Specifically, each of the first video clip and the second video clip may include at least one frame of video image.
Optionally, the displaying at least one multimedia resource may include:
And displaying the preset video in the videos and the second video segment of the non-preset video in the videos.
In a specific embodiment, the preset video may be any video of the plurality of videos, or may be a video that is preset and preferentially displayed, and the non-preset video may be a video other than the preset video of the plurality of videos.
In a specific embodiment, assuming that an object to be recommended is a face cream, at least one multimedia resource corresponding to the object to be recommended is three videos of different styles, the total playing time of the three videos is consistent, the three videos comprise a video clip played in a first playing time and a video clip played in a second playing time, optionally, assuming that video images of the video clips played in the first playing time are consistent, and accordingly, the video clip played in the first playing time can be the first video clip; as shown in fig. 6, fig. 6 is a schematic diagram of a first video clip in a video of a plurality of styles provided according to an exemplary embodiment.
Further, assuming that the patterns of the video images of the video clips played in the second playing time are inconsistent, correspondingly, the video clips played in the second playing time can be used as second video clips; alternatively, assuming that a multi-picture style video is included in three videos of different styles, as shown in fig. 7, fig. 7 is a schematic diagram of a second video clip in one style of video provided according to an exemplary embodiment. Alternatively, assuming that a single-view style video is included in three videos of different styles, as shown in fig. 8, fig. 8 is a schematic diagram of a second video clip in another style video provided according to an exemplary embodiment. Alternatively, assuming that three videos of different styles include a video of an object diagram style, as shown in fig. 9, fig. 9 is a schematic diagram of a second video clip in another style of video provided according to an exemplary embodiment.
In the above embodiment, in the case that at least one multimedia resource is a plurality of videos with different styles, by displaying the preset video and the second video segment of the non-preset video, the resource consumption caused by displaying the plurality of videos can be reduced and the performance of the terminal device can be improved on the basis that the user can intuitively understand the created video.
In an alternative embodiment, the at least one multimedia resource may be a plurality of multimedia resources provided with a preset display sequence; the preset presentation sequence may be set in connection with the actual application. Optionally, the multimedia resource creation page may include a resource display area; the exposing at least one multimedia resource may include:
displaying preset multimedia resources in a plurality of multimedia resources in a resource display area;
And responding to the resource display switching instruction, and switching the preset multimedia resources displayed in the resource display area into the multimedia resources corresponding to the resource display switching instruction.
In a specific embodiment, the preset multimedia asset may be the first multimedia asset to be presented determined in connection with the preset presentation order. Specifically, the resource display area may be provided with a resource switching operation control, for example, a control corresponding to 401 in fig. 4; optionally, the resource display switching instruction may be triggered by clicking a resource switching operation control and the like, and the preset multimedia resources displayed in the resource display area are switched to the multimedia resources corresponding to the resource display switching instruction.
Optionally, in the scenario where the plurality of multimedia resources are a plurality of videos, the switching the preset multimedia resources displayed in the resource display area to the multimedia resources corresponding to the resource display switching instruction may include: and switching the preset multimedia resources displayed in the resource display area into a second video segment of the multimedia resources corresponding to the resource display switching instruction.
In the above embodiment, in the case that at least one multimedia resource is a plurality of multimedia resources provided with a preset display sequence, by triggering the resource display switching instruction, the plurality of multimedia resources can be checked, so that the simplicity of the page is improved on the basis of helping the user to know the created multimedia resources.
In an optional embodiment, the plurality of material adding areas correspond to a plurality of materials, and the method further includes:
and responding to the pushing analysis instruction, and displaying the material quality data corresponding to the various materials.
In a specific embodiment, the material quality data may be determined based on the material amounts corresponding to the plurality of materials in the currently displayed material. Specifically, the material quality data corresponding to each material may characterize the material quality corresponding to the material. Specifically, the material quality data may be a numerical value capable of representing the material quality, or may be a character representation capable of representing the material quality, for example, a priority and a middle priority. Low; optionally, the material quality data may also be an icon representation of the quality of the material, such as the icon representation corresponding to 402 in fig. 4. Specifically, the larger the black area in the icon corresponding to 402, the better the corresponding material quality.
In a specific embodiment, taking a title material as an example, if the difference between the number of words corresponding to the title material and the number of preset standard words in the currently displayed material is large, the quality of the material corresponding to the title material is worse; otherwise, if the difference between the word number corresponding to the title material and the preset standard word number is smaller, the quality of the material corresponding to the title material is better.
In a specific embodiment, taking an image material as an example, if the difference between the number of the image materials corresponding to the currently displayed material and the number of the preset images is large, the quality of the material corresponding to the image material is worse; otherwise, if the difference between the number of the image materials corresponding to the currently displayed materials and the preset image quality is smaller, the material quality corresponding to the image materials is better.
In the above embodiment, in the process of creating the multimedia resource, the material quality data determined based on the material amounts corresponding to the various materials in the currently displayed materials is displayed, so that the user can more intuitively understand the material update scheme for improving the effectiveness of the multimedia resource, and further, the efficiency of creating the effective multimedia resource is improved while the effectiveness of the multimedia resource is improved.
In an optional embodiment, the plurality of material adding areas correspond to a plurality of materials, and accordingly, the method may further include:
responding to the pushing analysis instruction, and displaying at least one material update prompt information of the multimedia resource;
in a specific embodiment, the material update prompt information is used to indicate that a target material in the multiple materials is updated, and specifically, the target material may be a material that does not meet a preset condition. The preset condition can be set according to the material quality requirement in practical application.
In an alternative embodiment, the preset condition may be preset material quality data; correspondingly, if the material quality data corresponding to a certain material does not meet the preset material quality data, displaying the material update prompt information of the material.
In another alternative embodiment, the preset condition may be preset quality index data. Specifically, a preset material quality analysis model can be combined to carry out quality analysis on various materials in the currently displayed materials; accordingly, quality index data that can characterize the quality of the material can be obtained. Optionally, the material quality analysis models corresponding to different materials may be different, and each material quality analysis model may be obtained by training a machine learning model based on the sample material and the sample quality index data corresponding to the sample material.
In the above embodiment, the material update prompt information indicating that the target material which does not meet the preset condition in the multiple materials is updated is displayed, so that the user can be helped to update the material more specifically, the quality of the finally pushed multimedia resource and the effectiveness of the pushing are improved, invalid multimedia resource pushing is reduced, the object recommendation effect is improved better, the platform resource consumption is reduced, and the system performance is improved.
In an alternative embodiment, the method further comprises:
And in response to the material updating instruction, updating the material displayed in the material adding area corresponding to the material updating instruction.
In a specific embodiment, a user can update the material by combining push index data of at least one multimedia resource generated based on the currently displayed material, so as to improve the quality of the finally pushed multimedia resource and the effectiveness of pushing;
in a specific embodiment, the user may also combine the material update prompt information with the material quality data, so as to perform the material update more specifically.
In the above embodiment, in the process of creating a multimedia resource, under the condition of displaying push index data of at least one multimedia resource, a material update function is provided, so that material update can be performed more specifically, the quality of the finally pushed multimedia resource and the effectiveness of pushing are further improved, invalid multimedia resource pushing is reduced, further object recommendation effect is better improved, platform resource consumption is reduced, and system performance is improved.
In step S207, in response to the resource push confirmation instruction, push processing is performed on at least one multimedia resource based on the push index data.
In a specific embodiment, the multimedia resource creation page may be provided with a preset pushing confirmation control, and optionally, the resource pushing confirmation instruction may be triggered by clicking the preset pushing confirmation control or the like.
In an optional embodiment, in response to the resource pushing confirmation instruction, pushing the at least one multimedia resource based on the pushing indicator data includes:
Determining a target multimedia resource from the at least one multimedia resource based on the push index data in response to the resource push confirmation instruction;
And pushing the target multimedia resource based on the pushing index data of the target multimedia resource.
In a specific embodiment, the target multimedia resource may be a multimedia resource whose recommendation index data satisfies a preset recommendation condition, and optionally, if the recommendation index data of at least one multimedia resource satisfies the preset recommendation condition, the at least one multimedia resource may be used as the target multimedia resource.
In an optional embodiment, in the case that the push index data is in a numerical form, a preset threshold may be combined with a preset recommendation condition, and a multimedia resource with the recommendation index data being greater than or equal to the preset threshold is selected as the target multimedia resource.
In an alternative embodiment, where the recommendation index data is a character representation, such as good, average, bad, etc. Alternatively, the preset recommendation condition may be that the recommendation index data is not worse than "average", and correspondingly, a multimedia resource with the recommendation index data of "good", "average" may be selected as the target multimedia resource.
In a specific embodiment, the push probability of the target multimedia resource is controlled in combination with the recommendation index data of the target multimedia resource. Specifically, the target multimedia resource can be sent to the server, and then the server pushes the target multimedia resource by combining with the recommendation index data.
In the above embodiment, after at least one multimedia resource is screened by combining the push index data, the target multimedia resource is pushed by combining the push index data of the screened target multimedia resource, so that the resource quality and the effectiveness of the pushed multimedia resource can be better improved, invalid multimedia resource pushing is reduced, further, the object recommending effect is better improved, the platform resource consumption is reduced, and the system performance is improved.
As can be seen from the technical solutions provided by the embodiments of the present disclosure, in the process of creating a multimedia resource, the present disclosure can help a user to timely and accurately understand the pushing effect of at least one multimedia resource generated by a current material while enriching the multimedia resource of the object to be recommended by displaying pushing index data of at least one multimedia resource generated based on the current added material, so as to provide an effective basis for the user to create the multimedia resource, effectively improve the effectiveness and quality of the pushed multimedia resource, reduce invalid pushing of the multimedia resource, further better improve the object recommending effect, reduce platform resource consumption, and improve system performance on the basis of improving the participation of the user.
Fig. 10 is a block diagram of a multimedia asset pushing device according to an exemplary embodiment. Referring to fig. 10, the apparatus includes:
A creation page display module 1010 configured to perform display of a multimedia asset creation page including a plurality of material addition areas;
The material adding module 1020 is configured to execute a material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction in response to the material adding instruction;
A push index data presentation module 1030 configured to execute push index data of at least one multimedia resource of an object to be recommended, the at least one multimedia resource being generated based on a material currently presented in the plurality of material addition areas, in response to the push analysis instruction;
the multimedia resource pushing module 1040 is configured to perform pushing processing on at least one multimedia resource based on the pushing index data in response to the resource pushing acknowledgement instruction.
In an alternative embodiment, the push index data presentation module 1030 includes:
A multimedia resource generation unit configured to execute generation of at least one multimedia resource based on the material presented in the plurality of material addition areas in response to the push analysis instruction;
the pushing analysis unit is configured to input at least one multimedia resource into the pushing analysis model for pushing analysis to obtain pushing index data of the at least one multimedia resource;
and the pushing index data display unit is configured to display pushing index data of at least one multimedia resource.
In an alternative embodiment, the apparatus further comprises:
And a multimedia resource presentation module configured to execute presentation of at least one multimedia resource in response to the push analysis instruction.
In an alternative embodiment, the at least one multimedia asset is a plurality of videos of different styles; each video includes a first video clip and a second video clip; the first video clip is the same video clip of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
The multimedia asset presentation module is further configured to perform: and displaying the preset video in the videos and the second video segment of the non-preset video in the videos.
In an alternative embodiment, the at least one multimedia resource is a plurality of multimedia resources provided with a preset display order; the multimedia resource creation page comprises a resource display area; the multimedia resource display module comprises:
a preset multimedia resource display unit configured to display preset multimedia resources among the plurality of multimedia resources in a resource display area;
The resource display switching unit is configured to execute response to the resource display switching instruction and switch the preset multimedia resources displayed in the resource display area into the multimedia resources corresponding to the resource display switching instruction.
In an alternative embodiment, the apparatus further comprises:
and the material updating module is configured to execute the response to the material updating instruction and update the material displayed in the material adding area corresponding to the material updating instruction.
In an optional embodiment, the plurality of material adding areas correspond to a plurality of materials, and the apparatus further includes:
And the material quality data display module is configured to respond to the pushing analysis instruction and display material quality data corresponding to various materials, wherein the material quality data is determined based on the material quantity corresponding to the various materials in the currently displayed materials.
In an optional embodiment, the plurality of material adding areas correspond to a plurality of materials, and the apparatus further includes:
The system comprises a material update prompt information display module, a pushing analysis instruction and a display module, wherein the material update prompt information display module is configured to execute material update prompt information of at least one multimedia resource in response to the pushing analysis instruction;
the material update prompt information is used for indicating that a target material in the plurality of materials is updated, and the target material is a material which does not meet the preset condition.
In an alternative embodiment, the multimedia asset push module 1040 includes:
a target multimedia resource determining unit configured to perform determining a target multimedia resource from at least one multimedia resource based on the push index data in response to the resource push confirmation instruction;
The pushing processing unit is configured to execute pushing index data based on the target multimedia resource and perform pushing processing on the target multimedia resource.
The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.
Fig. 11 is a block diagram illustrating an electronic device for multimedia resource push, which may be a terminal, according to an exemplary embodiment, and an internal structure diagram thereof may be as shown in fig. 11. The electronic device includes a processor, a memory, a network interface, a display screen, and an input device connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic device includes a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The network interface of the electronic device is used for communicating with an external terminal through a network connection. The computer program when executed by a processor implements a method of pushing multimedia assets. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, can also be keys, a track ball or a touch pad arranged on the shell of the electronic equipment, and can also be an external keyboard, a touch pad or a mouse and the like.
Fig. 12 is a block diagram illustrating an electronic device for multimedia asset push, which may be a server, and an internal structure diagram thereof may be as shown in fig. 12, according to an exemplary embodiment. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic device includes a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The network interface of the electronic device is used for communicating with an external terminal through a network connection. The computer program when executed by a processor implements a method of pushing multimedia assets.
It will be appreciated by those skilled in the art that the structures shown in fig. 11 or 12 are merely block diagrams of partial structures related to the present disclosure and do not constitute limitations of the electronic device to which the present disclosure is applied, and that a particular electronic device may include more or fewer components than shown in the drawings, or may combine certain components, or have different arrangements of components.
In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement a multimedia asset push method as in the embodiments of the present disclosure.
In an exemplary embodiment, a computer readable storage medium is also provided, which when executed by a processor of an electronic device, enables the electronic device to perform the multimedia asset pushing method in the embodiments of the present disclosure.
In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer, cause the computer to perform the multimedia asset pushing method in the embodiments of the present disclosure.
Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (SYNCHLINK) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (21)
1. A method for pushing multimedia resources, comprising:
Displaying a multimedia resource creation page, wherein the multimedia resource creation page comprises a plurality of material adding areas;
Responding to a material adding instruction, and displaying a material corresponding to an object to be recommended in a material adding area corresponding to the material adding instruction;
In response to a pushing analysis instruction, displaying pushing index data of each of at least one multimedia resource of the object to be recommended, wherein the at least one multimedia resource is generated based on the currently displayed material and at least one layout style in the material adding areas, and the at least one multimedia resource comprises a plurality of multimedia resources;
And responding to a resource pushing confirmation instruction, and pushing the at least one multimedia resource based on the pushing index data.
2. The method according to claim 1, wherein presenting the push index data of the at least one multimedia resource of the object to be recommended in response to the push analysis instruction comprises:
Generating the at least one multimedia resource based on the stories displayed in the plurality of story adding areas in response to the push analysis instruction;
Inputting the at least one multimedia resource into a push analysis model for push analysis to obtain push index data of the at least one multimedia resource;
and displaying the push index data of the at least one multimedia resource.
3. The method of multimedia asset push according to claim 1, further comprising:
and responding to the pushing analysis instruction, and displaying the at least one multimedia resource.
4. A method of pushing multimedia assets according to claim 3, wherein the at least one multimedia asset is a plurality of videos of different styles; each video includes a first video clip and a second video clip; the first video clip is the same video clip of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
The exposing the at least one multimedia asset comprises:
And displaying the preset video in the videos and the second video segment of the non-preset video in the videos.
5. The multimedia resource pushing method according to claim 3, wherein the at least one multimedia resource is a plurality of multimedia resources provided with a preset display order; the multimedia resource creation page comprises a resource display area; the exposing the at least one multimedia asset comprises:
Displaying preset multimedia resources in the plurality of multimedia resources in the resource display area;
And responding to a resource display switching instruction, and switching the preset multimedia resources displayed in the resource display area into the multimedia resources corresponding to the resource display switching instruction.
6. The method for pushing multimedia resources according to any of claims 1 to 5, further comprising:
and in response to the material updating instruction, updating the material displayed in the material adding area corresponding to the material updating instruction.
7. The method for pushing multimedia resources according to any one of claims 1 to 5, wherein the plurality of material adding areas correspond to a plurality of materials, the method further comprising:
And responding to the pushing analysis instruction, displaying material quality data corresponding to the plurality of materials, wherein the material quality data is determined based on the material quantity corresponding to the plurality of materials in the currently displayed materials.
8. The method for pushing multimedia resources according to any one of claims 1 to 5, wherein the plurality of material adding areas correspond to a plurality of materials, the method further comprising:
Responding to the pushing analysis instruction, and displaying material update prompt information of the at least one multimedia resource;
The material update prompt information is used for indicating that a target material in the plurality of materials is updated, and the target material is a material which does not meet preset conditions.
9. The method according to any one of claims 1 to 5, wherein the pushing the at least one multimedia resource based on the push index data in response to a resource pushing confirmation instruction includes:
Determining a target multimedia resource from the at least one multimedia resource based on the push index data in response to a resource push confirmation instruction;
And pushing the target multimedia resource based on the pushing index data of the target multimedia resource.
10. A multimedia asset pushing device, comprising:
A creation page display module configured to perform displaying a multimedia asset creation page including a plurality of material addition areas;
The material adding module is configured to respond to a material adding instruction, and display the material corresponding to the object to be recommended in a material adding area corresponding to the material adding instruction;
A push index data display module configured to execute push index data of each of at least one multimedia resource of the object to be recommended in response to a push analysis instruction, the at least one multimedia resource being generated based on a material currently displayed in the plurality of material adding areas and at least one layout style, the at least one multimedia resource including a plurality of multimedia resources;
And the multimedia resource pushing module is configured to execute pushing processing on the at least one multimedia resource based on the pushing index data in response to a resource pushing confirmation instruction.
11. The multimedia resource pushing device of claim 10, wherein the pushing index data presentation module comprises:
a multimedia resource generation unit configured to execute a process of generating the at least one multimedia resource based on the material presented in the plurality of material addition areas in response to the push analysis instruction;
The pushing analysis unit is configured to input the at least one multimedia resource into a pushing analysis model for pushing analysis to obtain pushing index data of the at least one multimedia resource;
And the pushing index data display unit is configured to display pushing index data of the at least one multimedia resource.
12. The multimedia asset pushing device of claim 10, wherein the device further comprises:
And a multimedia resource presentation module configured to execute presentation of the at least one multimedia resource in response to the push analysis instruction.
13. The multimedia asset pushing device of claim 12, wherein the at least one multimedia asset is a plurality of videos of different styles; each video includes a first video clip and a second video clip; the first video clip is the same video clip of the plurality of videos; the second video segment is a difference video segment of the plurality of videos;
the multimedia asset presentation module is further configured to perform: and displaying the preset video in the videos and the second video segment of the non-preset video in the videos.
14. The multimedia asset pushing device according to claim 12, wherein the at least one multimedia asset is a plurality of multimedia assets provided with a preset presentation order; the multimedia resource creation page comprises a resource display area; the multimedia resource display module comprises:
A preset multimedia resource display unit configured to display preset multimedia resources among the plurality of multimedia resources in the resource display area;
And the resource display switching unit is configured to execute response to a resource display switching instruction and switch the preset multimedia resource displayed in the resource display area into the multimedia resource corresponding to the resource display switching instruction.
15. The multimedia asset pushing device of any of claims 10 to 14, further comprising:
And the material updating module is configured to execute the response to the material updating instruction and update the material displayed in the material adding area corresponding to the material updating instruction.
16. The multimedia asset pushing device according to any one of claims 10 to 14, wherein the plurality of material adding areas correspond to a plurality of materials, the device further comprising:
and the material quality data display module is configured to execute the pushing analysis instruction, display material quality data corresponding to the plurality of materials, and the material quality data is determined based on the material quantity corresponding to the plurality of materials in the currently displayed materials.
17. The multimedia asset pushing device according to any one of claims 10 to 14, wherein the plurality of material adding areas correspond to a plurality of materials, the device further comprising:
The material update prompt information display module is configured to execute the material update prompt information of the at least one multimedia resource in response to the pushing analysis instruction;
The material update prompt information is used for indicating that a target material in the plurality of materials is updated, and the target material is a material which does not meet preset conditions.
18. The multimedia resource pushing device according to any of claims 10 to 14, wherein the multimedia resource pushing module comprises:
a target multimedia resource determining unit configured to execute a determination of a target multimedia resource from the at least one multimedia resource based on the push index data in response to a resource push confirmation instruction;
And the pushing processing unit is configured to execute pushing processing on the target multimedia resource based on the pushing index data of the target multimedia resource.
19. An electronic device, comprising:
A processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the multimedia resource pushing method of any of claims 1 to 9.
20. A computer readable storage medium, characterized in that instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the multimedia resource pushing method of any of claims 1 to 9.
21. A computer program product comprising computer instructions which, when executed by a processor, implement the multimedia resource pushing method of any of claims 1 to 9.
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