CN114417059A - Multimedia resource display method and device, electronic equipment and storage medium - Google Patents
Multimedia resource display method and device, electronic equipment and storage medium Download PDFInfo
- Publication number
- CN114417059A CN114417059A CN202111492899.XA CN202111492899A CN114417059A CN 114417059 A CN114417059 A CN 114417059A CN 202111492899 A CN202111492899 A CN 202111492899A CN 114417059 A CN114417059 A CN 114417059A
- Authority
- CN
- China
- Prior art keywords
- multimedia resource
- target
- multimedia
- display
- display state
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
- G06F16/73—Querying
- G06F16/738—Presentation of query results
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
- G06N3/00—Computing arrangements based on biological models
- G06N3/02—Neural networks
- G06N3/04—Architecture, e.g. interconnection topology
- G06N3/045—Combinations of networks
Landscapes
- Engineering & Computer Science (AREA)
- Theoretical Computer Science (AREA)
- Databases & Information Systems (AREA)
- Physics & Mathematics (AREA)
- Data Mining & Analysis (AREA)
- General Physics & Mathematics (AREA)
- General Engineering & Computer Science (AREA)
- Computational Linguistics (AREA)
- General Health & Medical Sciences (AREA)
- Evolutionary Computation (AREA)
- Biophysics (AREA)
- Molecular Biology (AREA)
- Computing Systems (AREA)
- Biomedical Technology (AREA)
- Artificial Intelligence (AREA)
- Mathematical Physics (AREA)
- Software Systems (AREA)
- Life Sciences & Earth Sciences (AREA)
- Health & Medical Sciences (AREA)
- Multimedia (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The disclosure relates to a multimedia resource display method, a multimedia resource display device, an electronic device and a storage medium, wherein the method comprises the following steps: the method comprises the steps of responding to a display request of multimedia resources triggered by a target object, determining the target object type of the target object, determining display state information corresponding to the multimedia resources based on the target object type, wherein the display state information is used for indicating whether the multimedia resources are displayed by jumping to the target application or not, and displaying the multimedia resources based on the display state information. According to the method, through personalized multimedia resource display of different types of target objects, the target objects are prevented from being disturbed by frequently receiving the skip prompt information so as to quit the consumption scene, meanwhile, the target objects are guaranteed to flow back to the target application, and the retention rate of the target objects in different display scenes can be improved.
Description
Technical Field
The present disclosure relates to the field of multimedia display technologies, and in particular, to a method and an apparatus for displaying multimedia resources, an electronic device, and a storage medium.
Background
In short video recommendation applications, a video sharing function is often provided. The sharing of resources in the application program by the user is promoted, more users are touched through the sharing touch channel, and meanwhile, the user can be guided to flow back to the application program by adding a button of the jump back application program in the sharing touch channel.
In the related technology, when a user is prompted to jump, the user clicks any area of a page, and the page may be forced to jump to an application program, so that the user is frequently disturbed to exit a video consumption scene, the user is lost, and the global retention rate of the user is low.
Disclosure of Invention
The disclosure provides a multimedia resource display method, a multimedia resource display device, an electronic device and a storage medium, so as to at least solve the problem of low global retention rate of users in the related art. The technical scheme of the disclosure is as follows:
according to a first aspect of the embodiments of the present disclosure, a multimedia resource presentation method is provided, the method including;
responding to a display request of multimedia resources triggered by a target object, and determining the target object type of the target object;
determining display state information corresponding to the multimedia resource based on the target object type, wherein the display state information is used for representing whether the multimedia resource is transferred to a target application to be displayed;
and displaying the multimedia resources based on the display state information.
As an optional embodiment, the determining, based on the target object type, the presentation state information corresponding to the multimedia resource includes:
and determining the display state information based on the object attribute information of the target object and the multimedia resource under the condition that the target object type is a first object type, wherein the first object type is used for representing an object which is subjected to preset operation in the target application and on a target display page in a preset historical time period, and the target display page is not in the target application.
As an optional embodiment, the determining the presentation state information based on the object attribute information of the target object and the multimedia resource includes:
and inputting the object attribute information and the multimedia resource into a display state determination model to determine a display state to obtain the display state information.
As an optional embodiment, the presentation state determination model includes a first feature extraction layer, a second feature extraction layer, and a skip probability determination layer, and the inputting the object attribute information and the multimedia resource into the presentation state determination model to determine the presentation state to obtain the presentation state information includes:
inputting the object attribute information into the first feature extraction layer for object feature extraction to obtain object feature information;
inputting the multimedia resources into the second feature extraction layer for multimedia feature extraction to obtain multimedia resource feature information;
inputting the object characteristic information and the multimedia resource characteristic information into the jump probability determination layer, and determining the jump probability of jumping to the target application to obtain the display state information.
As an optional embodiment, the inputting the object feature information and the multimedia resource feature information into the jump probability determination layer, and determining a jump probability of jumping to the target application to obtain the presentation state information includes:
under the condition that the jump probability is greater than or equal to a preset probability threshold value, generating display state information indicating jump to the target application to display the multimedia resource;
and under the condition that the skipping probability is smaller than the preset probability threshold, generating display state information indicating that the multimedia resource is not skipped to the target application for display.
As an optional embodiment, the determining, based on the target object type, the presentation state information corresponding to the multimedia resource includes:
and under the condition that the target object type is a second object type, generating display state information indicating to jump to the target application to display the multimedia resource, wherein the second object type is an object which is subjected to preset operation in the target application in a preset historical time period.
As an optional embodiment, the determining, based on the target object type, the presentation state information corresponding to the multimedia resource includes:
and generating display state information indicating that the multimedia resource is not displayed in the target application when the target object type is a third object type, wherein the third object type is an object which performs preset operation on the target display page in a preset historical time period.
As an optional embodiment, the presenting the multimedia resource based on the presentation status information includes:
under the condition that the display state information indicates to jump to the target application, jumping to the target application, and displaying the multimedia resource in the target application;
and under the condition that the display state information indicates that the target application is jumped to, displaying the multimedia resource in the target display page.
As an optional embodiment, the method further comprises:
obtaining label display state information, wherein the label display state information is obtained based on a historical jump resource corresponding to a sample object and a historical jump frequency corresponding to a sample multimedia resource, the historical jump resource is a multimedia resource which jumps to the target application for display in response to a multimedia resource display request triggered by the sample object, the sample multimedia resource is a multimedia resource which is executed with preset operation on the sample object, and the historical jump frequency is the frequency of jumping the sample multimedia resource to the target application for display;
inputting sample attribute information corresponding to the sample object and the sample multimedia resource into a model to be trained to determine a display state, and obtaining predicted display state information;
and training the model to be trained based on the marking display state information and the prediction display state information to obtain the display state determination model.
According to a second aspect of the embodiments of the present disclosure, there is provided a multimedia resource exhibition apparatus, the apparatus comprising;
the target object type determining module is configured to execute a display request of the multimedia resource triggered by a target object and determine the target object type of the target object;
a display state determination module configured to determine display state information corresponding to the multimedia resource based on the target object type, where the display state information is used to represent whether to transfer to a jump state in a target application to display the multimedia resource;
a multimedia resource presentation module configured to perform presentation of the multimedia resource based on the presentation state information.
As an optional embodiment, the display status determining module includes:
a first presentation state determination unit configured to perform, when the target object type is a first object type, determining the presentation state information based on object attribute information of the target object and the multimedia resource, where the first object type is used to represent an object that performs the preset operation within the target application and on a target resource presentation page that is not within the target application in a preset history time period, and the target resource presentation page is not within the target application.
As an optional embodiment, the first presentation state determining unit includes:
and the model processing unit is configured to input the object attribute information and the multimedia resource into a display state determination model to determine a display state, so as to obtain the display state information.
As an optional embodiment, the presentation state determination model includes a first feature extraction layer, a second feature extraction layer, and a hop probability determination layer, and the model processing unit includes:
a first feature extraction unit configured to perform object feature extraction by inputting the object attribute information into the first feature extraction layer, so as to obtain object feature information;
the second feature extraction unit is configured to perform multimedia feature extraction by inputting the multimedia resource into the second feature extraction layer, so as to obtain multimedia resource feature information;
and the jump probability determining unit is configured to input the object characteristic information and the multimedia resource characteristic information into the jump probability determining layer, and determine the jump probability of jumping to the target application to obtain the display state information.
As an optional embodiment, the hop probability determination unit includes:
a first display state information generating unit configured to generate display state information indicating that the multimedia resource is displayed in the target application by jumping to under the condition that the jumping probability is greater than or equal to a preset probability threshold;
and the second display state information generating unit is configured to execute generating display state information indicating that the multimedia resource is displayed without jumping to the target application under the condition that the jumping probability is smaller than the preset probability threshold.
As an optional embodiment, the display status determining module includes:
a second display state determination unit, configured to execute, when the target object type is a second object type, generating display state information indicating to jump to the target application to display the multimedia resource, where the second object type is an object that performs a preset operation in the target application in a preset historical time period.
As an optional embodiment, the display status determining module includes:
a third display state determining unit, configured to execute, when the target object type is a third object type, generating display state information indicating that the multimedia resource is not displayed in the target application, where the third object type is an object that performs a preset operation on the target display page in a preset historical time period.
As an optional embodiment, the multimedia resource presentation module includes:
a first presentation unit configured to perform, in a case where the presentation state information indicates a jump to the target application, and present the multimedia resource in the target application;
a second presentation unit configured to perform presentation of the multimedia resource in the target presentation page if the presentation state information indicates that no jump is made to the target application.
As an optional embodiment, the apparatus further comprises:
the system comprises an annotation information acquisition module, a display processing module and a display processing module, wherein the annotation information acquisition module is configured to execute acquisition of annotation display state information, the annotation display state information is obtained based on a historical jump resource corresponding to a sample object and a historical jump frequency corresponding to a sample multimedia resource, the historical jump resource is a multimedia resource which jumps to a target application for display in response to a display request of the multimedia resource triggered by the sample object, the sample multimedia resource is a multimedia resource which is executed with a preset operation on the sample object, and the historical jump frequency is a frequency of jumping the sample multimedia resource to the target application for display;
the training information acquisition module is configured to input the sample attribute information corresponding to the sample object and the sample multimedia resource into a model to be trained to determine a display state, so as to obtain predicted display state information;
and the model training module is configured to perform training on the model to be trained based on the marking display state information and the prediction display state information to obtain the display state determination model.
According to a third aspect of the embodiments of the present disclosure, there is provided an electronic apparatus including:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement a multimedia resource presentation method as described above.
According to a fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions of the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform a multimedia resource presentation method as described above.
According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product, which includes a computer program, and when the computer program is executed by a processor, the computer program implements the method for presenting a multimedia resource.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
the method comprises the steps of responding to a multimedia resource display request triggered by a target object, determining a target object type of the target object, determining display state information corresponding to the multimedia resource based on the target object type, wherein the target object type comprises a first target object type, a second target object type and a third target object type, and when the target object type is the first target object type, determining the display state information according to object attribute information of the target object and the multimedia resource. The display state information is used for indicating whether the multimedia resources are displayed by jumping to the target application or not, and the multimedia resources are displayed based on the display state information. According to the method, through personalized multimedia resource display of different types of target objects, the target objects are prevented from being disturbed by frequently receiving the skip prompt information so as to quit the consumption scene, meanwhile, the target objects are guaranteed to flow back to the target application, the retention rate of the target objects in different display scenes can be improved, and the user experience is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.
Fig. 1 is a schematic view of an application scenario of a multimedia resource presentation method according to an exemplary embodiment.
Fig. 2 is a flow chart illustrating a multimedia asset presentation method according to an exemplary embodiment.
Fig. 3 is a schematic diagram illustrating a model structure of a presentation state determination model in a multimedia resource presentation method according to an exemplary embodiment.
Fig. 4 is a flowchart illustrating a method for multimedia resource presentation based on a presentation state determination model to determine presentation state information according to an exemplary embodiment.
FIG. 5 is a flow chart illustrating model training in a method for multimedia asset presentation, according to an exemplary embodiment.
Fig. 6 is a schematic diagram illustrating a method for presenting a multimedia resource, according to an exemplary embodiment, determining presentation status information according to different object types.
FIG. 7 is a block diagram illustrating a multimedia asset presentation device, according to an example embodiment.
FIG. 8 is a block diagram illustrating an electronic device in accordance with an example embodiment.
Detailed Description
In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
It should be noted that, the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.
Fig. 1 is a schematic view of an application scenario of a multimedia resource presentation method according to an exemplary embodiment, where the application scenario, as shown in fig. 1, includes: a server 110 and a client 120, the client 120 comprising a target application 1201 and a current presentation page 1202. The target object triggers a display request of the multimedia resource on a current display page 1202 of the client 120, the server 110 determines a target object type of the target object in response to the display request, determines display state information corresponding to the multimedia resource based on the target object type, generates a display instruction corresponding to the multimedia resource based on the display state information, and the client 120 displays the multimedia resource in the target application 1201 or the current display page 1202 in response to the display instruction.
In the disclosed embodiment, the server 110 may include a server operating independently, or a distributed server, or a server cluster composed of a plurality of servers. The server 110 may include a network communication unit, a processor, a memory, and the like. Specifically, the server 110 may determine a target object type of the target object in response to the display request, determine display status information corresponding to the multimedia resource based on the target object type, and generate a display instruction corresponding to the multimedia resource based on the display status information.
In the embodiment of the present disclosure, the client 120 includes a physical device of a smart phone, a desktop computer, a tablet computer, a notebook computer, a digital assistant, a smart wearable device, and the like, and may also include software running in the physical device, such as an application program and the like. The operating system running on the entity device in the embodiment of the present application may include, but is not limited to, an android system, an IOS system, linux, Unix, windows, and the like. The client 120 includes a UI (User Interface) layer, through which the client 120 externally provides a presentation of the multimedia resource, and sends a presentation request to the server 110 based on an API (Application Programming Interface).
Fig. 2 is a flowchart illustrating a multimedia asset presentation method, as shown in fig. 2, for use in a server, according to an exemplary embodiment, including the following steps.
S210, responding to a multimedia resource display request triggered by a target object, and determining the target object type of the target object;
as an optional embodiment, the target object may be a user, the target object triggers a display request of a multimedia resource on a current display page, and the current display page is a corresponding sharing landing page when the multimedia resource is shared, and may include a web page, an applet page, a hypertext 5.0 (HTML 5) page, and the like. After receiving the display request of the multimedia resource, the server can determine the target object type of the target object and then determine the display mode of the multimedia resource based on the target object type.
S220, determining display state information corresponding to the multimedia resource based on the type of the target object, wherein the display state information is used for representing whether the multimedia resource is transferred to a target application to be displayed;
as an alternative embodiment, the object type corresponding to the target object includes a first object type, a second object type or a third object type. And determining whether the target object is in the target application or the target display page in a preset historical time period to execute a preset operation, and selecting one of the first object type, the second object type and the third object type as the target object type according to a determination result. And determining whether the multimedia resource needs to be displayed by jumping to the target application or not based on the type of the target object, so as to obtain the display state information corresponding to the multimedia resource.
As an optional embodiment, determining the presentation status information corresponding to the multimedia resource based on the target object type includes:
and under the condition that the target object type is a first object type, determining display state information based on the object attribute information of the target object and the multimedia resource, wherein the first object type is used for representing an object which is subjected to preset operation in the target application and on a target display page in a preset historical time period, and the target display page is not in the target application.
As an optional embodiment, the first object type is an object used for indicating that a preset operation is performed in the target application in a preset historical time period and performing the preset operation on the target display page, where the preset operation may be a login operation, and may also include a plurality of user activities such as a click operation, a browse operation, and a collection operation. The preset operation in the target application in the preset historical time period refers to user activities such as login, click, browse and collection of the object in the target application in the historical time period, and the preset operation in the target display page in the preset historical time period refers to user activities such as login, click, browse and collection of the object in the target display page in the historical time period, wherein the target display page is not in the target application, for example, multimedia resources are clicked, browsed or collected in an applet or a web page. And in a preset historical time period, a target object corresponding to the first object type performs preset operation in the target application or on a target display page, so that the fact that the target application does not need to be jumped to cannot be directly judged, and whether the target object prefers to view the multimedia resources in the target application or the target display page currently or the multimedia resources can be determined according to the object attribute information and the multimedia resources of the target object, so that the display state information of the multimedia resources is obtained.
As an optional embodiment, the object attribute information may include an object identifier, object image information, and a history resource identifier, where the history resource identifier is an identifier of a multimedia resource that jumps to the target application presentation in a history time period, and the history time period corresponding to the history resource identifier may be matched with the history time period corresponding to the first object type, for example, if the first object type is an object that indicates a preset operation is performed in the target application within 30 days and a preset operation is performed on a target presentation page, the history resource identifier is an identifier of a multimedia resource that jumps to the target application presentation within the 30 days.
As an optional embodiment, based on the multimedia resource, relevant attribute information of the multimedia resource may be obtained, where the relevant attribute information may include a multimedia resource identifier, a type of the multimedia resource, a target jump number of the multimedia resource in a historical time period, and the target jump number is a number of times that the multimedia resource jumps to a target application and is shown in the historical time period. The historical time period corresponding to the target jump frequency may be matched with the historical time period corresponding to the first object type, for example, if the first object type is an object indicating that a preset operation is performed in the target application within 30 days and a preset operation is performed on the target presentation page, the target jump frequency is a frequency at which the multimedia resource jumps to the presentation in the target presentation page within 30 days.
As an optional embodiment, when the presentation status information is determined, if the target skip times corresponding to the multimedia resources are greater than the preset times, it may be determined that the attribute information of the target skip times is biased to skip to the target application to present the multimedia resources, and if the target skip times corresponding to the multimedia resources are less than the preset times, it may be determined that the attribute information of the target skip times is biased not to skip to the target application to present the multimedia resources.
If the multimedia resource type and the object portrait information have a corresponding relationship, for example, the multimedia resource type is interested by the user, it can be determined that the matching result of the two attribute information of the multimedia resource type and the object portrait information is biased to jump to the target application to display the multimedia resource. If the multimedia resource type does not have a corresponding relationship with the object portrait information, for example, the multimedia resource type is uninterested by the user, the matching result of the two attribute information of the multimedia resource type and the object portrait information can be determined, and the multimedia resource is not biased to jump to the target application to display the multimedia resource.
If the multimedia resource identifier is matched with the historical resource identifier, the target object selects to jump to the target application to display the multimedia resource in the historical time period, and then the matching result of the two attribute information of the multimedia resource identifier and the historical resource identifier can be determined, and the multimedia resource is displayed by jumping to the target application in a biased manner. If the multimedia resource identifier is not matched with the historical resource identifier, the target object does not choose to jump to the target application to display the multimedia resource in the historical time period, and the matching result of the two attribute information of the multimedia resource identifier and the historical resource identifier can be determined, so that the multimedia resource is not displayed by jumping to the target application.
And integrating the object attribute information and related attribute information corresponding to the multimedia resources, and determining the skipping probability of skipping to the target application to display the multimedia resources according to a plurality of attribute information such as the object identification, the object image information, the historical resource identification, the multimedia resource type, the target skipping times and the like to obtain display state information indicating skipping to the target application to display the multimedia resources or display state information indicating not skipping to the target application to display the multimedia resources.
Under the condition that the target object type is the first object type, because the target object is active in the target application and the target display page, the probability that the target object possibly jumps to the target application is determined according to the object attribute information and the multimedia resource of the target object, the display state information of the target object is determined, the target object of the first object type can be subjected to personalized multimedia resource display, the target object is prevented from being forced to jump to the target application, the adaptability of the multimedia resource display and the object behavior is improved, and the user retention rate is improved.
As an optional embodiment, in the case that the target object type is the first object type, determining the presentation state information based on the object attribute information of the target object and the multimedia resource includes:
and inputting the object attribute information and the multimedia resources into a display state determination model to determine the display state to obtain display state information.
As an alternative embodiment, in the case that the target object type is determined to be the first object type, the presentation state determination model may be invoked to determine the presentation state. The display state determining model can be a two-classification model, the object attribute information and the multimedia resources are input into the display state determining model to determine the display state, and the display state information indicating that the multimedia resources are displayed in the target application is jumped or the display state information indicating that the multimedia resources are not displayed in the target application is output.
As an optional embodiment, please refer to fig. 3, which is a schematic diagram of a model structure of a presentation state determination model shown in fig. 3, where the presentation state determination model is a binary model obtained by training based on a three-layer Deep Neural Network (DNN) network, the number of channels of a first layer DNN may be 256, the number of channels of a second layer DNN may be 128, and the number of channels of a third layer DNN may be 64, after feature extraction is performed on object attribute information and multimedia resources, the object attribute information and the multimedia resources are input into the three-layer DNN to perform skip probability determination, and presentation state information is output, where the presentation state information indicates that multimedia resources are presented in a target application or multimedia resources are not skipped in the target application.
The display state information of the target object is determined based on the display state determination model trained in advance, the calculation process can be simplified, only the object attribute information and the multimedia resources are required to be input into the display state determination model, and the model automatically calculates, so that the display state determination efficiency can be improved.
As an alternative embodiment, please refer to fig. 4, the display state determination model includes a first feature extraction layer, a second feature extraction layer and a jump probability determination layer, and the object attribute information and the multimedia resource are input into the display state determination model to determine the display state, and obtaining the display state information includes:
s410, inputting the object attribute information into a first feature extraction layer for object feature extraction to obtain object feature information;
s420, inputting the multimedia resources into a second feature extraction layer for multimedia feature extraction to obtain multimedia resource feature information;
and S430, inputting the object characteristic information and the multimedia resource characteristic information into a jump probability determination layer, and determining the jump probability of jumping to the target application to obtain display state information.
As an alternative embodiment, the presentation state determination model may include a first feature extraction layer, a second feature extraction layer, and a hop probability determination layer. The object attribute information is input into the first feature extraction layer for object feature extraction to obtain object feature information, and the multimedia resource is input into the second feature extraction layer for multimedia feature extraction to obtain multimedia resource feature information. Inputting the object characteristic information and the multimedia resource characteristic information into a jump probability determining layer, determining the jump probability of the jump to the target application, determining a comparison result between the jump probability and a preset probability threshold value, and obtaining display state information according to the comparison result.
As an optional embodiment, the object feature information and the multimedia resource feature information are input into a jump probability determination layer, when the jump probability of jumping to the target application is determined, a linear relationship between the object feature information and the multimedia resource feature information and the presentation state information may be determined, for example, it is determined how likely the target object jumps to the target application for viewing in a case where the multimedia resource type matches the resource type of interest of the target object, whether the target object may possibly jump to the target application again for viewing in a case where the multimedia resource identifier matches the identifier of the historical multimedia resource that the target object jumps to view in the target application in a preset historical time period, and the like, and the result during model training may be integrated to obtain parameters of the jump probability determination layer, thereby forming a linear relationship between the feature information and the presentation state information, and the jump probability determining layer can calculate the jump probability and determine the display state information.
The display state information of the target object is calculated through feature extraction and the determination of the jump probability, object attribute information and the feature information of multimedia resources are abstracted in a feature extraction layer, and the relation between the feature information and the display state information is determined in a jump probability determination layer, so that the display state of the target object can be determined from the feature information, and the accuracy of the determination of the display state information can be improved.
As an optional embodiment, inputting the object feature information and the multimedia resource feature information into a jump probability determination layer, and determining a jump probability of jumping to a target application to obtain the presentation state information includes:
under the condition that the skipping probability is larger than or equal to a preset probability threshold value, generating display state information indicating that the multimedia resource is displayed in the target application in a skipping mode;
and under the condition that the skipping probability is smaller than a preset probability threshold value, generating display state information indicating that the multimedia resource is not skipped to the target application for display.
As an optional embodiment, when the skip probability is greater than or equal to the preset probability threshold, it is indicated that the target object tends to skip to the target application to present the multimedia resource, so that presentation state information indicating that the multimedia resource is presented in the target application is generated. And under the condition that the skipping probability is smaller than the preset probability threshold value, the target object is prone not to skip to the target application to display the multimedia resource, so that display state information indicating that the multimedia resource is displayed in the target application is not skipped can be generated. For example, the preset probability threshold may be 50%, and in the case that the skip probability is greater than or equal to 50%, presentation state information indicating that the multimedia resource is presented in the skip-to-target application is generated. And generating display state information indicating that the multimedia resource is not displayed in the target application when the jump probability is less than 50%.
Whether the skip probability is larger than a preset probability threshold value or not is determined, whether the target object needs to skip to the target application to display the multimedia resource or not is determined, so that the distinction between the object which skips to the target application to display the multimedia resource and the object which does not skip to the target application to display the multimedia resource can be improved, the phenomenon that the user reflows when the skip is forced is avoided, and the personalized display can be performed.
As an optional embodiment, determining the presentation status information corresponding to the multimedia resource based on the target object type includes:
and under the condition that the target object type is a second object type, generating display state information indicating that multimedia resources are displayed in the target application in a skipping mode, wherein the second object type is an object which is subjected to preset operation in the target application in a preset historical time period.
As an optional embodiment, the second object type is an object that performs a preset operation in the target application in a preset historical time period, and the target object corresponding to the second object type does not perform the preset operation on the target display page, that is, the target application is installed locally on the client of the target object corresponding to the second object type, and the target object corresponding to the second object type generally does not perform user activities such as clicking, browsing, collecting and the like in the applet, the network page and the like, therefore, it can be determined that the target object corresponding to the second object type does not exclude the automatic jump to the target application for presentation when the multimedia resource is presented on the target presentation page, that is, the jump probability of jumping to the target application for presenting the multimedia resource is 100%, the display state information indicating that the multimedia resource is displayed in the target application is jumped to can be directly generated.
Under the condition that the target object type is the second object type, because the target object is only active in the target application, the display state information of the target object can be determined to indicate to jump to the target application, so that objects flowing back to the target application can be increased, the adaptability of multimedia resource display and object behaviors is improved, and the user retention rate in the target application is improved.
As an optional embodiment, determining the presentation status information corresponding to the multimedia resource based on the target object type includes:
and under the condition that the target object type is a third object type, generating display state information indicating that the multimedia resource is not displayed in the target application, wherein the third object type is an object which performs preset operation on a target display page in a preset historical time period.
As an optional embodiment, the third object type is an object that performs a preset operation on the target display page in a preset historical time period, and the target object corresponding to the third object type does not perform the preset operation in the target application, that is, the target application is not installed locally on the client of the target object corresponding to the third object type, and the target object corresponding to the third object type generally performs user activities such as clicking, browsing, collecting and the like in the small program, the network page and the like, therefore, it can be determined that the target object corresponding to the third object type may exclude the automatic skip to the target application for presentation when the multimedia resource is presented on the target presentation page, that is, the skip probability of skipping to the target application for presenting the multimedia resource is 0%, presentation state information indicating that the multimedia resource is presented without jumping to the target application may be directly generated.
Under the condition that the target object type is the third object type, the target object only jumps through the target display page, and the display state information of the target object can be determined to indicate that the target object does not jump to the target application, so that the problem of reduced user experience caused by forced jump to the target application can be avoided, the adaptability of multimedia resource display and object behaviors is improved, and the user retention rate of the target display page is improved.
And S230, displaying the multimedia resources based on the display state information.
As an alternative embodiment, the presenting the multimedia resource based on the presentation status information includes:
when the display state information indicates to jump to the target application to display the multimedia resource, jumping to the target application and displaying the multimedia resource in the target application;
and under the condition that the display state information indicates that the multimedia resources are not jumped to the target application to be displayed, displaying the multimedia resources in the target display page.
As an optional embodiment, in the case that the presentation state information indicates to jump to the target application to present the multimedia resource, it may jump from the target presentation page to the target application, and present the multimedia resource to the target object in the target application. And under the condition that the display state information indicates that the target application is not jumped, and the multimedia resource is directly displayed to the target object in the target display page. For example, when the applet page is a target presentation page and the target object opens the multimedia resource through the applet page, if the presentation state information corresponding to the target object indicates that the multimedia resource is displayed by jumping to the target application, the applet page jumps to the target application, and the multimedia resource is presented to the target object in the target application. And if the display state information corresponding to the target object indicates that the multimedia resource is not displayed in the target application, the multimedia resource is directly displayed on the small program page to the target object without jumping to the target application.
And under the condition that the display state information indicates different indications, skipping to the target application or displaying the multimedia resource in the target display page, and avoiding the target object from exiting the consumption scene due to the frequent disturbance of the skip prompt information, thereby improving the user experience and avoiding the loss of the user.
As an alternative embodiment, before the jump probability determination model is used to determine the display state information, the model to be trained needs to be trained to obtain the jump probability determination model, please refer to fig. 5, and the training method further includes:
s510, obtaining label display state information, wherein the label display state information is obtained based on historical jump resources corresponding to sample objects and historical jump times corresponding to sample multimedia resources;
s520, inputting sample attribute information and sample multimedia resources corresponding to the sample object into a model to be trained to determine a display state, and obtaining predicted display state information;
s530, training the model to be trained based on the marked display state information and the predicted display state information to obtain a display state determination model.
As an optional embodiment, when the model to be trained is trained, the label display state information is obtained, and the label display state information may be obtained based on the historical jump resource corresponding to the sample object and the historical jump frequency corresponding to the sample multimedia resource. The sample multimedia resources are multimedia resources of which the sample objects are subjected to preset operation, the history jump resources are multimedia resources which jump to the target application for displaying in response to the multimedia resource display request triggered by the sample objects, the history jump resources can be marked as positive sample information, and the non-history jump resources can be marked as negative sample information. The historical jumping times are the times of displaying the sample multimedia resources when the sample multimedia resources are jumped to the target application, the sample multimedia resources with the historical jumping times larger than or equal to the preset times can be marked as positive sample information, and the sample multimedia resources with the historical jumping times smaller than the preset times can be marked as negative sample information.
As an optional embodiment, the sample attribute information and the sample multimedia resource corresponding to the sample object are input into the model to be trained to determine the presentation state, so as to obtain the predicted presentation state information. Inputting the sample attribute information and the sample multimedia resources into a feature extraction layer in the model to be trained for feature extraction respectively to obtain sample feature information and sample resource feature information respectively, inputting the sample feature information and the sample resource feature information into a jump probability determination layer in the model to be trained, determining the probability of jumping to the sample application, and obtaining the predicted display state information. And determining positive sample information and negative sample information in the marked display state information, respectively comparing the positive sample information and the negative sample information with the loss data between the predicted display state information, and training the model to be trained on the basis of the loss data to obtain a display state determination model.
The model to be trained is trained through the loss data among the positive sample information, the negative sample information and the prediction display state information to obtain a display state determination model, and the advantages and disadvantages of the training effect of the display state determination model can be determined through the loss data, so that the accuracy and the efficiency of model training are improved.
As an alternative embodiment, the multimedia resource display method described above may be applied when sharing multimedia resources, please refer to fig. 6, and fig. 6 is a schematic diagram illustrating that display state information is determined according to different object types. And the target object receives the resource sharing information, starts a current display page corresponding to the resource sharing information and generates a display request of the multimedia resource. And the server responds to the multimedia resource display request triggered by the target object and determines the target object type of the target object. And when the target object type is the first object type, inputting the object attribute information of the target object and the multimedia resource into a display state determination model to determine the display state, and obtaining display state information indicating that the multimedia resource is displayed in the target application or indicating that the multimedia resource is not displayed in the target application. And when the target object type is the second object type, generating display state information indicating that the multimedia resource is displayed in the target application in a jumping mode. And when the target object type is the third object type, generating display state information indicating that the multimedia resource is not displayed in the target application. And under the condition that the display state information indicates not to jump to the target application to display the multimedia resource, displaying the multimedia resource on the target display page, and under the condition that the display state information indicates to jump to the target application to display the multimedia resource, jumping from the target display page to the target application to display the multimedia resource in the target application.
The embodiment of the disclosure provides a multimedia resource display method, which includes: the method comprises the steps of responding to a multimedia resource display request triggered by a target object, determining a target object type of the target object, determining display state information corresponding to the multimedia resource based on the target object type, wherein the target object type comprises a first target object type, a second target object type and a third target object type, and when the target object type is the first target object type, determining the display state information according to object attribute information of the target object and the multimedia resource. The display state information is used for indicating whether the multimedia resources are displayed by jumping to the target application or not, and the multimedia resources are displayed based on the display state information. According to the method, through personalized multimedia resource display of different types of target objects, the target objects are prevented from being disturbed by frequently receiving the skip prompt information so as to quit the consumption scene, meanwhile, the target objects are guaranteed to flow back to the target application, the retention rate of the target objects in different display scenes can be improved, and the user experience is improved.
FIG. 7 is a block diagram illustrating a multimedia asset presentation device, according to an example embodiment. Referring to fig. 7, the apparatus includes:
a target object type determining module 710 configured to execute a presentation request of the multimedia resource triggered in response to the target object, and determine a target object type of the target object;
a presentation state determining module 720, configured to determine, based on the target object type, presentation state information corresponding to the multimedia resource, where the presentation state information is used to represent whether to transition to a jump state in which the multimedia resource is presented in the target application;
and a multimedia resource presentation module 730 configured to perform presentation of the multimedia resource based on the presentation state information.
As an alternative embodiment, the presentation status determining module 720 includes:
and the first display state determining unit is configured to determine the display state information based on the object attribute information of the target object and the multimedia resource when the target object type is a first object type, wherein the first object type is used for representing an object which is subjected to preset operation in the target application and on a target resource display page in a preset historical time period, and the target resource display page is not in the target application.
As an alternative embodiment, the first presentation state determining unit includes:
and the model processing unit is configured to input the object attribute information and the multimedia resource into the display state determination model to determine the display state, so as to obtain the display state information.
As an optional embodiment, the presentation state determination model includes a first feature extraction layer, a second feature extraction layer, and a hop probability determination layer, and the model processing unit includes:
the first feature extraction unit is configured to perform object feature extraction by inputting object attribute information into a first feature extraction layer to obtain object feature information;
the second feature extraction unit is configured to perform multimedia feature extraction by inputting the multimedia resource into the second feature extraction layer, so as to obtain multimedia resource feature information;
and the jump probability determining unit is configured to input the object characteristic information and the multimedia resource characteristic information into a jump probability determining layer, determine the jump probability of jumping to the target application and obtain the display state information.
As an alternative embodiment, the hop probability determination unit includes:
the first display state information generation unit is configured to generate display state information indicating that the multimedia resource is displayed in the target application in a skipping mode under the condition that the skipping probability is larger than or equal to a preset probability threshold;
and the second display state information generating unit is configured to execute generating display state information indicating that the multimedia resource is displayed without jumping to the target application under the condition that the jumping probability is smaller than a preset probability threshold.
As an alternative embodiment, the presentation status determining module 720 includes:
and the second display state determining unit is configured to execute generating display state information indicating that the multimedia resource is displayed in the target application by jumping to the target application under the condition that the target object type is a second object type, wherein the second object type is an object which is subjected to preset operation in the target application in a preset historical time period.
As an alternative embodiment, the presentation status determining module 720 includes:
and the third display state determining unit is configured to execute generating display state information indicating that the multimedia resource is not displayed in the target application when the target object type is the third object type, wherein the third object type is an object which performs a preset operation on the target display page in a preset historical time period.
As an alternative embodiment, the multimedia resource presentation module 730 includes:
the first presentation unit is configured to skip to the target application and present the multimedia resource in the target application under the condition that the presentation state information indicates that the multimedia resource is presented in the target application;
and the second presentation unit is configured to perform presentation of the multimedia resource in the target presentation page under the condition that the presentation state information indicates that the multimedia resource is presented in the target application.
As an optional embodiment, the apparatus further comprises:
the system comprises an annotation information acquisition module, a display processing module and a display processing module, wherein the annotation information acquisition module is configured to execute acquisition of annotation display state information, the annotation display state information is obtained based on a historical jump resource corresponding to a sample object and a historical jump frequency corresponding to a sample multimedia resource, the historical jump resource is a multimedia resource which jumps to a target application for display in response to a multimedia resource display request triggered by the sample object, the sample multimedia resource is a multimedia resource which is executed with a preset operation on the sample object, and the historical jump frequency is a frequency of the sample multimedia resource jumping to the target application for display;
the training information acquisition module is configured to input sample attribute information and sample multimedia resources corresponding to the sample object into a model to be trained for display state determination to obtain predicted display state information;
and the model training module is configured to execute training of the model to be trained based on the marking display state information and the prediction display state information to obtain a display state determination model.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Fig. 7 is a block diagram illustrating an electronic device for multimedia asset presentation, which may be a server, according to an exemplary embodiment, and its internal structure diagram may be as shown in fig. 8. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a method for multimedia asset presentation.
Those skilled in the art will appreciate that the architecture shown in fig. 8 is merely a block diagram of some of the structures associated with the disclosed aspects and does not constitute a limitation on the electronic devices to which the disclosed aspects apply, as a particular electronic device may include more or less components than those shown, or combine certain components, or have a different arrangement of components.
In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory 804 comprising instructions, executable by the processor 820 of the electronic device 800 to perform the above-described method is also provided. Alternatively, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
In an exemplary embodiment, a computer program product is also provided, which comprises a computer program, and the computer program realizes the multimedia resource presentation method described above when being executed by a processor.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.
Claims (10)
1. A multimedia resource presentation method, characterized in that the method comprises:
responding to a display request of multimedia resources triggered by a target object, and determining the target object type of the target object;
determining display state information corresponding to the multimedia resource based on the target object type, wherein the display state information is used for representing whether the multimedia resource is transferred to a target application to be displayed;
and displaying the multimedia resources based on the display state information.
2. The method of claim 1, wherein the determining the presentation status information corresponding to the multimedia asset based on the target object type comprises:
and determining the display state information based on the object attribute information of the target object and the multimedia resource under the condition that the target object type is a first object type, wherein the first object type is used for representing an object which is subjected to preset operation in the target application and on a target display page in a preset historical time period, and the target display page is not in the target application.
3. The method of claim 2, wherein the determining the presentation status information based on the object attribute information of the target object and the multimedia asset comprises:
and inputting the object attribute information and the multimedia resource into a display state determination model to determine a display state to obtain the display state information.
4. The method as claimed in claim 3, wherein the presentation state determination model includes a first feature extraction layer, a second feature extraction layer and a skip probability determination layer, and the inputting the object attribute information and the multimedia resource into the presentation state determination model to determine the presentation state and obtaining the presentation state information includes:
inputting the object attribute information into the first feature extraction layer for object feature extraction to obtain object feature information;
inputting the multimedia resources into the second feature extraction layer for multimedia feature extraction to obtain multimedia resource feature information;
inputting the object characteristic information and the multimedia resource characteristic information into the jump probability determination layer, and determining the jump probability of jumping to the target application to obtain the display state information.
5. The method as claimed in claim 4, wherein the inputting the object feature information and the multimedia resource feature information into the jump probability determination layer to determine the jump probability of jumping to the target application, and obtaining the presentation state information comprises:
under the condition that the jump probability is greater than or equal to a preset probability threshold value, generating display state information indicating jump to the target application to display the multimedia resource;
and under the condition that the skipping probability is smaller than the preset probability threshold, generating display state information indicating that the multimedia resource is not skipped to the target application for display.
6. The method of claim 1, wherein the determining the presentation status information corresponding to the multimedia asset based on the target object type comprises:
and under the condition that the target object type is a second object type, generating display state information indicating to jump to the target application to display the multimedia resource, wherein the second object type is an object which is subjected to preset operation in the target application in a preset historical time period.
7. A multimedia asset presentation device, said device comprising:
the target object type determining module is configured to execute a display request of the multimedia resource triggered by a target object and determine the target object type of the target object;
the display state determining module is configured to determine display state information corresponding to the multimedia resource based on the target object type, wherein the display state information is used for representing whether to transfer to a target application to display the multimedia resource;
a multimedia resource presentation module configured to perform presentation of the multimedia resource based on the presentation state information.
8. An electronic device, comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement a method of multimedia asset presentation as claimed in any one of claims 1 to 6.
9. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform a method of multimedia asset presentation as claimed in any one of claims 1 to 6.
10. A computer program product comprising a computer program, wherein the computer program, when executed by a processor, implements a method of multimedia asset presentation according to any of claims 1 to 6.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111492899.XA CN114417059A (en) | 2021-12-08 | 2021-12-08 | Multimedia resource display method and device, electronic equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111492899.XA CN114417059A (en) | 2021-12-08 | 2021-12-08 | Multimedia resource display method and device, electronic equipment and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN114417059A true CN114417059A (en) | 2022-04-29 |
Family
ID=81265651
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111492899.XA Pending CN114417059A (en) | 2021-12-08 | 2021-12-08 | Multimedia resource display method and device, electronic equipment and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN114417059A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115858961A (en) * | 2022-12-27 | 2023-03-28 | 北京字跳网络技术有限公司 | Favorite processing method, device, equipment and storage medium |
-
2021
- 2021-12-08 CN CN202111492899.XA patent/CN114417059A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115858961A (en) * | 2022-12-27 | 2023-03-28 | 北京字跳网络技术有限公司 | Favorite processing method, device, equipment and storage medium |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10430481B2 (en) | Method and apparatus for generating a content recommendation in a recommendation system | |
| US9838743B2 (en) | Techniques for context aware video recommendation | |
| CN112269917B (en) | Media resource display method and device, equipment, system and storage medium | |
| EP3267386A1 (en) | Method and apparatus for generating a content recommendation in a recommendation system | |
| CN114938458B (en) | Object information display method and device, electronic equipment and storage medium | |
| CN110780939A (en) | Method and device for loading resource file, computer equipment and storage medium | |
| CN111552835A (en) | File recommendation method and device and server | |
| CN113127778B (en) | Information display method, device, server and storage medium | |
| US9530024B2 (en) | Recommendation system for protecting user privacy | |
| US10062101B2 (en) | Maximizing the propensity of content consumption according to content complexity and content consumption time | |
| CN111738766B (en) | Data processing method and device for multimedia information and server | |
| CN112749327B (en) | Content push method and device | |
| CN112861018A (en) | Content distribution method and device, computer readable storage medium and electronic equipment | |
| CN113836388A (en) | Information recommendation method and device, server and storage medium | |
| CN114417059A (en) | Multimedia resource display method and device, electronic equipment and storage medium | |
| CN115145455A (en) | Data interaction method and device, electronic equipment and storage medium | |
| EP3267389A1 (en) | Method and apparatus for selecting a network resource as a source of content for a recommendation system | |
| CN111988642B (en) | Method, device, server and storage medium for recommending videos | |
| CN112287799A (en) | Video processing method and device based on artificial intelligence and electronic equipment | |
| CN114567807A (en) | Video processing method and device, electronic equipment and computer storage medium | |
| US10748203B2 (en) | Serving related content via a content sharing service | |
| CN115248891A (en) | Page display method and device, electronic equipment and storage medium | |
| CN112988005A (en) | Method for automatically loading captions | |
| CN112861041A (en) | Media content display method and device, electronic equipment and storage medium | |
| CN111914173A (en) | Content processing method, device, computer system and storage medium |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination |