CN115248891A

CN115248891A - Page display method and device, electronic equipment and storage medium

Info

Publication number: CN115248891A
Application number: CN202110462263.4A
Authority: CN
Inventors: 谭诗诗; 潘杰茂
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2021-04-27
Filing date: 2021-04-27
Publication date: 2022-10-28

Abstract

The invention discloses a page display method, a page display device, electronic equipment and a storage medium, which can receive a display request of a target user for a target operation page of a target application program; determining a target user portrait set matched with a user portrait of a target user in at least two user portrait sets of a target application program; acquiring a target operation page template corresponding to a target user portrait set, wherein the target operation page template corresponding to each user portrait set is generated based on the content preference of a historical user corresponding to each user portrait set to the target operation page; the target operation page is generated based on the target operation page template and displayed in the terminal, therefore, the operation page template can be set by taking a group as a center, different groups can release content based on different page templates, and compared with personalized recommendation only aiming at the content, the personalized setting of page dimensionality is increased, and the click rate and the conversion rate of page content are favorably improved.

Description

Page display method and device, electronic equipment and storage medium

Technical Field

The application relates to the technical field of computers, in particular to a page display method and device, electronic equipment and a storage medium.

Background

Currently, with the development and popularization of personalized services, providing personalized content for a user through an application program is an increasingly interesting technology.

In the related art, many adopted schemes select contents for users based on the behavior habits and other factors of the users, and then recommend the contents in the page, and the recommendation method only considers the preference of the users for the contents of the users and is not beneficial to improving the conversion rate of the contents.

Disclosure of Invention

The embodiment of the invention provides a page display method, a page display device, electronic equipment and a storage medium, which can provide operation page templates corresponding to different types of user images and liked by users, generate corresponding pages for display based on the operation page templates and are beneficial to improving the page content conversion rate.

The embodiment of the invention provides a page display method, which comprises the following steps:

receiving a target user of a target application program and a display request of a target operation page of the target application program;

determining a target user portrait set matched with the user portrait of the target user in at least two user portrait sets of the target application program, wherein the user portrait set comprises at least two historical user portraits, and the similarity between any historical user portrait and at least one other historical user portrait is not lower than a preset similarity threshold in the same user portrait set;

acquiring a target operation page template corresponding to the target user portrait set based on the display request, wherein the target operation page template corresponding to each user portrait set is generated based on the content preference of the historical user corresponding to each user portrait set to the target operation page;

and generating the target operation page based on the acquired target operation page template so as to display the target operation page in the terminal of the target user.

This embodiment also provides a page display device, and the device includes:

the system comprises a receiving unit, a display unit and a display unit, wherein the receiving unit is used for receiving a target user of a target application program and a display request of a target operation page of the target application program;

the set determining unit is used for determining a target user portrait set matched with the user portrait of the target user in at least two user portrait sets of the target application program, wherein the user portrait set comprises at least two historical user portraits, and the similarity between any historical user portrait and at least one other historical user portrait in the same user portrait set is not lower than a preset similarity threshold;

a template obtaining unit, configured to obtain a target operation page template corresponding to the target user portrait set based on the display request, where the target operation page template corresponding to each user portrait set is generated based on content preferences of a historical user corresponding to each user portrait set on the target operation page;

and the page acquisition unit is used for generating the target operation page based on the acquired target operation page template so as to display the target operation page in the terminal of the target user.

In one example, the target operation page template comprises at least one element module, one element module for exposing at least one page element;

a page acquisition unit configured to:

obtaining module display styles of element modules in the target operation page template, wherein the module display styles comprise display styles of elements in the element modules, and the module display styles in the target operation page template are based on historical users in the target user portrait set, and preference of the module display styles of the element modules is determined;

determining elements to be displayed in each element module in the target operation page template;

and generating the target operation page based on the target operation page template and the elements to be displayed and the module display styles of the element modules so as to display the target operation page in the terminal of the target user.

In one example, the element modules include at least one content module for presenting at least one material content;

a page acquisition unit configured to:

acquiring a candidate material set corresponding to each content module in the target operation page template, wherein the candidate material set comprises at least one candidate material content;

determining target candidate material content of the target user from candidate material sets corresponding to all content modules based on the user portrait of the target user, wherein the preference degree of the target user for the target candidate material content meets the preset material preference requirement;

and determining the target candidate material content corresponding to each candidate material set as the element to be displayed of the content module corresponding to each candidate material set.

a page acquisition unit configured to:

acquiring page layout information of an element module in the target operation page template, wherein the page layout information of the target operation page template determines the page layout preference of the target operation page template based on historical users in the target user image set;

and generating each element module, and typesetting the generated element modules in the target operation page template based on the page typesetting information to obtain the target operation page so as to display the target operation page in the terminal of the target user.

In one example, each user representation set corresponds to a set of page entry associations, a page entry is an operation page entry in a target application program, and the page entry associations include associations between the page entries; determining the incidence relation of the page entries of each user portrait set based on the incidence relation preference of historical users corresponding to the user portrait sets to the operation page entries;

the element module comprises at least one entry module, one entry module is used for displaying at least one operation page entry of the target application program, the target operation page template comprises a target entry module, and the target entry module is used for displaying an operation page entry positioned on the target operation page under the page entry association relation corresponding to the target user image set.

In one example, the method further comprises a testing unit, before receiving a target user of a target application program and a display request of a target operation page of the target application program, obtaining historical user portraits of historical users of the target application program, and clustering the historical user portraits to obtain at least two user portraits sets, wherein the historical user portraits are obtained based on operation behavior data of the historical users on the target application program;

acquiring at least two sets of candidate page composition schemes of the target application program, wherein each set of candidate page composition scheme comprises a candidate operation page template of an operation page of the target application program and a page entry incidence relation of the operation page;

acquiring operation information of the historical user in the target application program under different candidate page composition schemes, wherein in any two different candidate page composition schemes, at least one candidate operation page template of the same operation page is different, and/or the page entrance incidence relation of the operation pages is different;

and determining the association relation between the operation page template and the page entry corresponding to each user portrait set according to the operation information corresponding to each user portrait set.

In one example, the candidate page template includes an element module including an entry module for presenting the operation page entry and a content module for presenting the material content;

a test unit to:

according to the content module creating instruction, creating candidate content modules, binding candidate material sets for the candidate content modules and setting at least one module display style, wherein the candidate material sets are used for providing displayed material contents for the bound content modules, and the module display styles comprise display styles of the material contents in the content modules;

creating at least two sets of page entry association relations of the operation page of the target application program according to a page relation creation instruction, and configuring an entry module in a candidate operation page template corresponding to each operation page under each page entry association relation, wherein the entry module is used for displaying the operation page entries;

configuring a content module displayed on an operation page for each candidate operation page template based on the created candidate content modules according to a page configuration instruction;

and generating at least one set of candidate page composition scheme aiming at the incidence relation of each page entrance according to the configured candidate operation page template under the incidence relation of each page entrance to obtain at least two sets of candidate page composition schemes.

In one example, a test unit to:

acquiring historical users in the same user portrait set based on the operation information, and performing first operation data on each content module of the same operation page;

determining a first preference degree of the historical users in each user image set to the content modules on the same operation page according to the first operation data;

determining a content module displayed in each operation page under each user image set according to the first preference degree, and generating an operation page template of each operation page under each user image set based on the content module displayed in each operation page under each user image set;

acquiring historical users in the same user portrait set based on the operation information, and performing second operation data on operation pages under different page entry association relations;

and determining a second preference degree of the historical users in each user image set to the incidence relation of different page entries based on the second operation data, and determining the page entry incidence relation corresponding to each user image set according to the second preference degree.

In one example, the testing unit is further configured to determine, based on the first operation data, a third preference degree of a historical user in each user image set for different module display styles of the same content module on the operation page before generating an operation page template of each operation page in each user image set based on the content module displayed in each operation page in each user image set;

determining module display styles of different content modules under each user image set based on the third preference degree;

the specific process of generating the operation page template of each operation page under each user portrait set by the test unit based on the content module shown in each operation page under each user portrait set comprises the following steps: and generating an operation page template of each operation page under each user portrait set based on the content module displayed in each operation page under each user portrait set and the module display style of the content module.

In one example, the testing unit is further configured to, before generating an operation page template of each operation page in each user portrait set based on a content module displayed in each operation page in each user portrait set and a module display style of the content module, obtain third operation data of a historical user in the same user portrait set and typeset in different pages of the same operation page based on the operation information;

determining a fourth preference degree of the historical user for typesetting different pages of the same operation page in the same user portrait set based on the third operation data;

determining page layout information corresponding to each operation page under each user image set according to the fourth preference degree;

the testing unit generates an operation page template of each operation page under each user portrait set based on a content module displayed in each operation page under each user portrait set and a module display style of the content module, and the specific steps comprise: and generating an operation page template of each operation page under each user portrait set based on page layout information of each operation page under each user portrait set, a content module displayed in the operation page and a module display style of the content module.

In some embodiments of the invention, a storage medium may also be provided, on which a computer program is stored, wherein the computer program, when executed by a processor, implements the steps of the method as above.

In some embodiments of the present invention, there may also be provided an electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of the above method when executing the computer program.

By adopting the embodiment of the invention, the target user of the target application program can be received, and the display request of the target operation page of the target application program is received; determining a target user portrait set matched with a user portrait of a target user in at least two user portrait sets of a target application program, wherein the user portrait set comprises at least two historical user portraits, and the similarity between any historical user portrait and at least one other historical user portrait is not lower than a preset similarity threshold in the same user portrait set; acquiring a target operation page template corresponding to a target user portrait set based on a display request, wherein the target operation page template corresponding to each user portrait set is generated based on the content preference of historical users corresponding to each user portrait set to the target operation page; the method includes the steps that a target operation page is generated based on an obtained target operation page template, and the target operation page is displayed in a terminal of a target user, therefore, the embodiment can use users with similar user figures as a group, the group is used as a center for setting the operation page template, different groups can carry out content releasing based on different operation page templates, and compared with the prior art that personalized recommendation of content in a page is carried out only according to the users, the embodiment can set the operation page template aiming at the group, personalized setting of page dimensions is increased, the user preference degree of the page content is improved, and the click rate and the conversion rate of the page content are improved.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

FIG. 1 is a schematic structural diagram of a page display system according to an embodiment of the present invention;

FIG. 2a is a flowchart of a page display method according to an embodiment of the present invention;

FIG. 2b is a diagram illustrating a page entry association relationship according to an embodiment of the present invention;

FIG. 2c is a schematic diagram of determining and updating a page composition scheme corresponding to each user image set according to an embodiment of the present invention;

FIG. 2d is a schematic diagram of different types of material content provided by an embodiment of the present invention;

fig. 2e is a schematic diagram of the combination of the material contents in the material set provided by the embodiment of the present invention;

FIG. 2f is a diagram of different module display styles of content modules according to an embodiment of the present invention;

fig. 2g is another schematic diagram of a page entry association relationship provided in the embodiment of the present invention;

FIG. 2h is a diagram of two page templates for a page in an embodiment of the present invention;

FIG. 3 is a schematic structural diagram of a page displaying apparatus according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The embodiment of the invention provides a page display method and device, electronic equipment and a storage medium.

Specifically, the electronic device of the embodiment of the present invention may be a terminal, and the terminal may include a mobile terminal and a fixed terminal. The mobile terminal includes but is not limited to a smart phone, a smart watch, a tablet computer, a notebook computer, a smart car, and the like, and the fixed terminal includes but is not limited to a desktop computer, a smart television, and the like.

The electronic device mentioned in this embodiment may also be a server, which may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, middleware service, a domain name service, a security service, a CDN, and a big data and artificial intelligence platform, but is not limited thereto.

It can be understood that the page display method of the present embodiment may be executed on the terminal, may also be executed on the server, and may also be executed by both the terminal and the server. The above examples should not be construed as limiting the present application.

Referring to fig. 1, the page display system provided in the present embodiment includes a terminal 10 and a server 20, and the terminal 10 and the server 20 are connected through a network, for example, through a wired or wireless network connection.

The terminal 10 may generate a display request for a target operation page based on a target operation page display operation of a target user on a target application program, and send the display request to the server;

the server 20 may be configured to receive a target user of a target application program and a display request for a target operation page of the target application program; determining a target user portrait set matched with a user portrait of the target user in at least two user portrait sets of the target application program, wherein one user portrait set comprises at least two historical user portraits, and the similarity between any historical user portrait and at least one other historical user portrait is not lower than a preset similarity threshold in the same user portrait set; acquiring a target operation page template corresponding to the target user portrait sets based on the display request, wherein the target operation page template corresponding to each user portrait set is generated based on the content preference of historical users corresponding to each user portrait set to the target operation page; and generating the target operation page based on the acquired target operation page template so as to display the target operation page in the terminal of the target user.

In an example, the presentation operation on the target operation page of the target application may be a click operation on an application icon of the target application, in this example, the target operation page includes a first page after the target application is opened, such as a home page of the target application, or in other examples, if the target application has a function of displaying a last closed page after the target application is opened, the target operation page is a last closed page of the target user for the target application.

In another example, after acquiring the target operation page template, the server 20 may send the target operation page template to the terminal, send the content to be displayed on the target operation page to the terminal 10, and generate and render the target operation page by the terminal 10 according to the target operation page template and the received content, and then display the target operation page.

In another example, the terminal 10 may not send the presentation request to the server 20, and the steps of the server 20 may be performed by the terminal 10 itself.

The following are detailed below. It should be noted that the following description of the embodiments is not intended to limit the preferred order of the embodiments.

The page display method provided in the embodiment of the present invention may be executed by a processor of a terminal or a processor of a server, and as shown in fig. 2a, a flow of the page display method may be as follows:

201. receiving a target user of a target application program and a display request of a target operation page of the target application program;

the operating system to which the target application of this embodiment is applicable is not limited, and includes but is not limited to android, IOS, and the like, and the target application may be a mobile terminal APP, or may be a PC-side APP, or may be an application that logs in through a web page, and in an example, the target application may also be a sub program of a host program, such as an applet.

The type of target application of the present embodiment is not limited, and may be an instant messaging, shopping, learning and gaming application, and the like.

The target user can be understood as a user account of a target application program of the current login terminal.

The display scenes of the target operation page can be at least divided into the following two types:

1. when the target application program is in a background working state or a closed state, the target application program is in a foreground working state by clicking an application icon of the target application program, and a target operation page is displayed;

2. and displaying the target operation page by operating the currently displayed application page when the target application program is in the foreground working state.

In the former scenario, optionally, the target operation page of the target application program may be determined based on the presentation request: the first operation page displayed after the target application program is changed from the non-running state to the foreground working state, namely the home page of the target application program; or, the last closing page of the target application program is the target user, that is, the operation page displayed by the target application program when the target application program is closed last time.

In this example, the terminal may write a page identifier in the presentation request according to information, a history record, and the like of the target application, where the page identifier includes a page identifier of a "first page" or a page identifier of a last closed page.

In the latter display scenario, the target operation page is triggered by an operation on the currently displayed application page, so that the page identifier of the target operation page may be obtained based on a control (or an area, etc.) operated by the user in the currently displayed application page, and the page identifier may be carried in the display request, so that the server determines the target operation page from the operation page of the target application program.

202. Determining a target user portrait set matched with a user portrait of the target user in at least two user portrait sets of the target application program, wherein one user portrait set comprises at least two historical user portraits, and the similarity between any historical user portrait and at least one other historical user portrait is not lower than a preset similarity threshold in the same user portrait set;

in this embodiment, the operation page of the target application includes at least one element module, and one element module is used to display at least one page element. The page elements may include texts, images, animations, videos, music, hyperlinks, forms, various controls, and the like, and optionally, the element module may include an entry module and a content module, the entry module is configured to display an operation page entry (used to enter another operation page) provided by the operation page, and the content module is configured to display at least one material content. Optionally, the material content is a minimum element of the page presentation, for example, the material content includes but is not limited to animation material, cartoon material, and the like, and optionally, one animation material may correspond to an animation film or a collection, a season animation film, one cartoon material may correspond to a cartoon, and the like. Wherein images, animations, videos, music, etc. can be presented by the content module in the form of material content.

It is understood that, in some examples, the material content may be linked with a link address through which the link address may be accessed to display the content stored in the link address on the terminal, it is understood that the interface displaying the content may be a new interface, so the link address is linked, and the content displaying the link address requires a new user interface may also be considered as one of the operation page entries, and the content module containing such material content may also be considered as an entry module.

The operation page entry can be displayed in the form of a control and the like.

It is understood that, in the related art, the target application program will generally be provided with page entry association relationships, which include, but are not limited to, the hierarchical relationship of the operation page entries, and the sequential relationship of the operation page entries (at the same layer). For the hierarchical relationship, optionally, the operation page entries are generally in a tree-like hierarchical relationship, the root node of the tree is the root entry (entry of the home page, such as an application icon) of the operation page, and for the operation page entries in the parent-child relationship, the operation page entries belonging to the child nodes are generally arranged on the operation page corresponding to the operation page entries belonging to the parent node. For example, referring to fig. 2b, taking a scenario in which a page has a top tab and a bottom tab as an example, the app in fig. 2b sets 3 bottom tabs on the top page, that is, operation page entries 1-3, and clicking on the operation page entries 1-3 can display operation pages 1-3, respectively, the top tab set on the operation page 1 includes operation page entries 4-6, and the top tab set on the operation page 3 includes operation page entries 7 and 8.

In this embodiment, the page entries of the target application used by different users may have different association relationships, when different users use the target application, page layouts and the like of element modules in the same operation page (a page entered by the same operation page entry) may be different, element modules displayed in the same operation page may be different (for example, content modules are different, and the like), and module display styles of the same element modules may be different, in this embodiment, the operation behavior data of the user may be counted from multiple dimensions, for example, the statistical dimensions of the operation behavior data of the user include:

1. content module dimension in page: specifically, the operation behavior data of the user on the content displayed by each content module (including direct display and indirect display, wherein the direct display is that the material content is directly displayed in the content module, and the indirect display is that the material content is displayed by the content display module) is counted;

the data of the dimension statistics may be used to determine user preferences for different content in the content modules.

2. Module presentation style dimensions of element modules in a page: specifically, the statistics of the operation behavior data can be performed for different module display styles of the same element module, so as to obtain the click rate, the conversion rate and the like of the user on the element module under the different module display styles of the same element module.

The statistical data may be used to determine a module presentation style that is more preferred by the user for a particular content module.

3. Page layout dimensions of element modules in the page: specifically, the operation behavior data may be counted for different page layouts of the same operation page, so as to obtain the operation behavior data of the user on the operation page under different page layouts of the same operation page.

The statistical data can be used to determine the page layout that is preferred by the user for a certain operation page.

4. The page entry association relationship dimension may specifically be to perform statistics on operation behavior data according to different page entry association relationships, so as to obtain operation behavior data of the user on the operation page under different page entry association relationships.

The statistical data can be used for determining the preference of the user to different page entry association relations, so that the page entry association relations with better click rate, conversion rate and the like are selected and released to the user.

In this embodiment, the user profile of the user may be obtained by analyzing the user profile of the user based on the operation behavior data of the user in the target application.

The operation behavior data of the user in the target application program includes, but is not limited to, the user's operation on different element modules, such as content modules, etc., in the target application program, where the operation includes, but is not limited to, browsing, reading, viewing, listening, purchasing, masking, complaint, deletion, etc.

The user images of the target user and the historical user are obtained by the same image analysis method, and the user images may exist in the form of vectors, directed graphs and the like, which is not limited in this embodiment. The preset similarity threshold may be set according to actual needs, for example, set to a value of 0.5, 06, or the like. The matching relationship between the user representation of the target user and the at least two user representation sets may be pre-stored in the terminal or the server, or may be calculated in real time, which is not limited in this embodiment.

In one example, a similarity calculation may be performed between a user representation of a target user and historical user representations in respective sets of user representations, and a set of target user representations matching the user representation of the target user may be determined based on the similarity of the user representation to the historical user representations in the respective sets of user representations.

Optionally, if the similarity between the user portrait and at least half of the historical user portrait in the user portrait set is not lower than a preset similarity threshold, determining that the user portrait is matched with the user portrait set; or if the average value of the similarity of the user portrait and the historical user portrait in the user portrait set is not lower than a preset similarity threshold, determining that the user portrait is matched with the user portrait set; or, in the case that the user portrait set is obtained based on clustering, if the similarity between the user portrait and the historical user portrait at the cluster center point in the user portrait set is not lower than a preset similarity threshold, determining that the user portrait is matched with the user portrait set.

203. Acquiring a target operation page template corresponding to the target user portrait set based on the display request, wherein the target operation page template corresponding to each user portrait set is generated based on the content preference of the historical user corresponding to each user portrait set to the target operation page;

in this embodiment, for convenience of understanding, a process of obtaining the target operation page template is first described with reference to fig. 2 c.

Optionally, before step 201 of this embodiment, an operation page template of a user for each user portrait set may be determined based on collection and analysis of historical user data by the following method, specifically, the method includes steps a to d:

a. obtaining historical user figures of historical users of the target application program, and clustering the historical user figures to obtain at least two user figure sets, wherein the historical user figures are obtained based on operation behavior data of the historical users on the target application program;

in this embodiment, the operation behavior data of the user of the target application program may be stored in the user behavior database, and in this embodiment, the user portrait may be clustered from the user behavior database, and after the operation page template used by the user is determined, the portrait state of the user may also be periodically tracked to adjust the operation page template, the page entry association relationship, and the like, which are used as a cycle.

The clustering scheme adopted for clustering the historical user figures to obtain at least two user figure sets is not limited, in one example, n (n > 1) historical user figures can be selected as a clustering center point, the similarity between other historical user figures and the clustering center point is calculated, the historical user figures with the similarity with the clustering center point not lower than a preset similarity threshold value are divided into the clustering cluster of the clustering center point, after primary clustering, the clustering center point is selected again based on the historical user figures in the clustering cluster, and then the step of 'calculating the similarity between other historical user figures and the clustering center point' is returned to be executed until a clustering end condition is met.

Optionally, the clustering end condition includes but is not limited to: the clustering frequency is not more than the preset frequency, or the clustering center point does not change for two consecutive times.

For example, referring to fig. 2c, in the present embodiment, in the process of determining an operation page template of a user image set, the historical user images are the first users in fig. 2c, and optionally, the number of the first users may be set according to actual needs. For the first group of users, the users open a target page of a target application program, a background (such as a server) collects operation data of the user on an element module (also called a channel or a column in some examples) reported by a terminal, and extracts user interest points according to the operation data to generate a user portrait. Then, step b may be entered, i.e. the page is presented according to the candidate page composition scheme.

b. Acquiring at least two sets of candidate page composition schemes of the target application program, wherein each set of candidate page composition scheme comprises a candidate operation page template of an operation page of the target application program and a page entry incidence relation of the operation page;

wherein, each set of page composition scheme can be set according to the operation of a designer. The page entry association relationship of the operation pages actually reflects the association relationship between the operation pages, such as the hierarchical relationship between the operation pages.

In the different candidate page composition schemes, the candidate operation page templates of the operation pages may be the same or different, and the page entry association relationships of the operation pages may be the same or different, which is not limited in this embodiment.

For example, referring to the present page step of fig. 2c, for the first group of users, the pages of the target application are presented based on each set of page composition schemes.

Optionally, in this embodiment, the candidate page template includes an element module, where the element module includes an entry module and a content module, the entry module is used to display an operation page entry, and the content module is used to display material content;

the obtaining of at least two candidate page composition schemes of the target application program includes:

In this embodiment, the type of the material content is not limited, and referring to fig. 2d, the material content includes, but is not limited to, animation material, cartoon material, activity material, and the like.

Wherein a set of candidate material includes one or more material contents. A content module may bind one or more candidate material sets. The display style of the material content is used for controlling the explicit display effect of the material content in the material set, for example, the display style may include; when material content is displayed on a page, the type of content displayed, the display size of each type of content, the font and color of text-type content, and the like. The module display style can also comprise the distribution, arrangement and other schemes of the material content in the content module.

Alternatively, the types of material in a collection of material may be the same or different. For example, referring to fig. 2e, in one example, one type of material is included in the material set 1, two types of material are included in the material set 2, and one type of material is included in the material set 3.

In this embodiment, the user may create the material content based on the need, optionally, the creation scheme of the material is not limited, and may be set according to the actual need.

The process of creating the material in the embodiment comprises the following steps:

acquiring a material creating instruction, wherein the material creating instruction comprises material attribute information, the material attribute information comprises a link address of material content, a screenshot of the material content, an effective time period of the material content and type description information of the material content;

and creating material contents according to the material attribute information, and distributing material identifications for the created material contents, wherein the material contents comprise screenshots, link addresses and screenshot links.

For example, if the material content is an activity type material, the type description information of the material content may include an activity title of an activity to which the material content belongs. The material identification includes, but is not limited to, a material ID, a material name, etc.

Optionally, after the material is created, the material set may be set as needed, for example, a material set setting instruction may be received, the material set setting instruction includes a material identifier, the material set may be created according to the material set setting instruction, a set identifier is allocated to the material set, and the material content corresponding to the material identifier is divided into the material set.

When the material sets are bound for the content module, a user can input a set identifier of the material sets to be bound by the content module, so that the generated content module creation instruction carries the set identifier, and the terminal or the server can bind the corresponding material sets in the created content module according to the set identifier.

After the content module is created, the content module identifiers can be classified for the content modules, and the corresponding relation between the content module identifiers and the set identifiers of the material sets is established, so that when the subsequent content module is put into use, material contents matched with the user portrait are obtained from the sets corresponding to the set identifiers for different users to be displayed.

For example, referring to fig. 2f, in the style a, the material contents in the module may be arranged in two rows and three columns, in the style b, the material contents in the module may be arranged in one row and four columns, and in the style c, the material contents are arranged in two rows, one row and one column, and one column.

Optionally, in this embodiment, the page entry association relationship may be set as needed, for example, by using a certain application program having a top tab and a bottom tab control, when a certain bottom tab in a page is clicked, a page corresponding to the bottom tab is displayed, a plurality of top tabs are displayed in the page, a relationship between the bottom tab and the top tab is an entry hierarchical relationship, and an entry arrangement sequence exists between top tabs corresponding to the same bottom tab.

In this embodiment, referring to fig. 2b and fig. 2g, two different tab layer structures are shown, and after a corresponding user enters a home page, a different tab combination is seen, and it can be understood that a root entry corresponds to a home page of a target application.

Optionally, in some examples, a top tab may also be switched to display a different bottom tab, which is not limited in this embodiment.

In the page entry association relationship, there is a correspondence between the operation page entry and the operation page, and the page relationship creation instruction may include an entry identifier of the operation page entry and a relationship association, such as a hierarchical relationship, between the operation page entries.

Optionally, in this embodiment, the page configuration instruction may include a page identifier of the operation page to be configured, a content module identifier of the content module to be configured on the operation page, and a composition of the content module in the operation page. Optionally, according to the page configuration instruction, an operation page template of the operation page to be configured may be generated, a content module is drawn on the operation page template based on the content module identifier, and the drawn content module is arranged based on the layout of the content module, so as to obtain a final operation page template.

For example, referring to fig. 2h, two typesetting schemes of templates one to three in the operation page template are shown in fig. 2 h.

In this embodiment, a large number of different candidate page combination schemes may be generated for use according to free combinations of the user on the content module, the operation page template, the page entry association relation, and the like.

Optionally, in this embodiment, determining, according to the operation information corresponding to each user portrait set, an association relationship between an operation page template and a page entry corresponding to each user portrait set includes:

acquiring historical users in the same user portrait set based on the operation information, and performing second operation data on operation pages under different page entrance association relations;

The same operation page refers to an operation page with the same page identifier, and the content module identifier of the content module or the typesetting of the content module in the same operation page, the module display style and the like may be different.

Optionally, the content module displayed in each operation page in each user portrait set is determined according to the first preference degree, and specifically, the content module displayed in each operation page may be selected from the operation pages based on the first preference degree in the order of high to low for each user portrait set.

Optionally, determining a page entry association relationship corresponding to each user image set according to the second preference degree, which may specifically include: and selecting the page entry association relationship with the highest second preference degree as the page entry association relationship corresponding to each user image set.

Optionally, before the step of generating an operation page template of each operation page in each user portrait set based on the content module shown in each operation page in each user portrait set, the method may further include:

determining a third preference degree of the historical users in each user image set to different module display styles of the same content module on the operation page based on the first operation data;

and determining the module display style of different content modules under each user image set based on the third preference degree.

The same content module means that the content module identifiers of the content modules are the same, and the module display styles of the same content module can be different.

Optionally, the step "generating an operation page template of each operation page in each user portrait set based on a content module displayed in each operation page in each user portrait set" includes:

and generating an operation page template of each operation page under each user portrait set based on the content module displayed in each operation page under each user portrait set and the module display style of the content module.

In one example, the typesetting scheme in the operation page module can be determined according to the user operation information. Optionally, before the step "generating an operation page template of each operation page in each user portrait set based on a content module displayed in each operation page in each user portrait set and a module display style of the content module", the method may further include: acquiring third operation data of historical users in the same user portrait set under different page layouts of the same operation page based on the operation information; determining a fourth preference degree of the historical user for typesetting different pages of the same operation page in the same user portrait set based on the third operation data; and determining page layout information corresponding to each operation page under each user image set according to the fourth preference degree.

For example, for each operation page, the page layout with the best fourth preference degree of each user image set may be selected as the page layout corresponding to each user image set, so as to obtain page layout information.

Optionally, the step "generating an operation page template of each operation page in each user portrait set based on a content module displayed in each operation page in each user portrait set and a module display style of the content module" may include:

and generating an operation page template of each operation page under each user portrait set based on page layout information of each operation page under each user portrait set, a content module displayed in the operation page and a module display style of the content module.

c. Acquiring operation information of the historical user in the target application program under different candidate page composition schemes, wherein in any two different candidate page composition schemes, at least one candidate operation page template of the same operation page is different, and/or the page entrance incidence relation of the operation pages is different;

the statistical dimensions of the operation information may include the dimensions 1 to 4 described above. In step c, different candidate page composition schemes may be grayed out to different users so that the users may use the target application under the page composition scheme.

d. And determining the association relation between the operation page template and the page entry corresponding to each user portrait set according to the operation information corresponding to each user portrait set.

For example, referring to the step c and the step d of displaying the page and the step of refining the page template in fig. 2c, after the page is displayed, the server may collect the operation information of the user under each set of page composition scheme, so as to screen out the modules/channels/columns and the like that each user image set more wants to see in the operation page, and thus refine the operation page template that the user image set more prefers and the page entry association relationship.

In this embodiment, the target users in step 201 may be understood as a second group of users in fig. 2c, and the second group of users may use the operation page template corresponding to the target user image set to fill the material content matched with the content module in the operation page into the content module of the operation page template, so as to generate the operation page.

It can be understood that, in the use process of the target application program, the operation behavior data of the user is continuously accumulated, and the portrait may also change, so in this embodiment, portrait analysis may also be performed on the operation behavior data of the user periodically to update the user portrait of the user, and then, the above steps c and d may be repeated to re-determine the association relationship between the operation page template and the page entry corresponding to the user portrait set.

204. And generating the target operation page based on the acquired target operation page template so as to display the target operation page in the terminal of the target user.

Optionally, in step 204, material content to be recommended to the target user in each content module of the target operation page template may be obtained, and the material content is filled into the content module of the target operation page template to generate the target operation page.

Optionally, the step "generating the target operation page based on the obtained target operation page template to display the target operation page in the terminal of the target user" may include:

acquiring a module display style of each element module in the target operation page template, wherein the module display style in the target operation page template is determined by the module display style preference of the element module based on historical users in the target user portrait set;

and generating the target operation page based on the target operation page template and the elements to be displayed and the module display styles of all the element modules so as to display the target operation page in the terminal of the target user.

The element module in this embodiment includes an entry module and a content module, and one entry module is used for showing at least one operation page entry of the target application program.

In this embodiment, each user portrait set corresponds to a set of page entry association relationships, a page entry is an operation page entry in a target application program, and the page entry association relationships include association relationships among the page entries; determining the incidence relation of the page entries of each user portrait set based on the incidence relation preference of historical users corresponding to the user portrait sets to the operation page entries; the element module comprises at least one entry module, one entry module is used for displaying at least one operation page entry of the target application program, the target operation page template comprises a target entry module, and the target entry module is used for displaying an operation page entry positioned on the target operation page under the page entry association relation corresponding to the target user image set.

The association relationship preference is the preference of the historical user for the association relationship of the operation page entry.

In this example, for the entry module, the element to be displayed is the corresponding operation page entry, the operation page entry displayed by the entry module in this embodiment may be determined based on the page entry association relationship, and since the operation page entry does not bind to content, the content is generally not switched as required by the content module, the operation page entry may be pre-drawn in the operation page template.

Optionally, a content module is used for displaying at least one material content; the step of determining the elements to be displayed in each element module in the target operation page template comprises the following steps:

The user representation of the target user may include description information of content preferred by the target user, for example, the content description information may reflect a content type, a genre, and the like preferred by the target user. Alternatively, the content description information may exist in the form of a description vector.

Determining the target candidate material content of the target user from the candidate material set corresponding to each content module may specifically include:

and aiming at each content module, carrying out similarity calculation on the description vector of the preference content of the target user and the content vector of each material content in the candidate material set, and selecting the target candidate material content according to the sequence of similarity from high to low.

For example, for a certain content module, the number of material contents displayed in the module display style is limited to 6, and then the material with the similarity of 6 is selected from the material set as the target candidate material content.

Optionally, the step "generating the target operation page based on the obtained target operation page template to display the target operation page in the terminal of the target user" includes:

and generating each element module in a target operation page template, and typesetting the generated element modules in the target operation page template based on the page typesetting information to obtain the target operation page so as to display the target operation page in the terminal of the target user.

Wherein, the specific process of generating each element module in the target operation page template can refer to the process of selecting target material content from the material set and filling the target material content into the content module, which is not described herein again,

by adopting the method of the embodiment, the page composition schemes which are better in conversion rate and liked by the users with various user figures can be screened out in a small range, the page composition schemes are extracted into corresponding templates, the templates corresponding to the various user figures are put to the users with the same picture, and personalized content delivery with the group as the center is realized. Compared with the traditional content delivery scheme, the method and the device have the advantages that users are segmented and clustered, the contents, the modules, the columns, the channels, the typesetting, the UI styles and the like are displayed in a thousand of people and a thousand of faces according to the crowd characteristics, the contents in the pages are changed, and the personalized setting of the pages, the page logic and the like on the contents is realized. Is beneficial to improving the click rate and the conversion rate.

In order to better implement the method, correspondingly, the embodiment of the invention also provides a page display device, which can be specifically integrated in a terminal.

Referring to fig. 3, the page displaying apparatus includes:

a receiving unit 301, configured to receive a display request for a target operation page of a target application from a target user of the target application;

a set determining unit 302, configured to determine a target user representation set matching the user representation of the target user from among at least two user representation sets of the target application, where one user representation set includes at least two historical user representations, and a similarity between any historical user representation and at least one other historical user representation in the same user representation set is not lower than a preset similarity threshold;

a template obtaining unit 303, configured to obtain, based on the display request, a target operation page template corresponding to the target user portrait set, where the target operation page template corresponding to each user portrait set is generated based on content preferences of a historical user corresponding to each user portrait set on the target operation page;

a page obtaining unit 304, configured to generate the target operation page based on the obtained target operation page template, so as to display the target operation page in the terminal of the target user.

In one example, the target operation page template includes at least one element module, one element module for exposing at least one page element;

a page acquisition unit configured to:

the element module comprises at least one entry module, one entry module is used for displaying at least one operation page entry of the target application program, the target operation page template comprises a target entry module, and the target entry module is used for displaying the operation page entry positioned on the target operation page under the page entry association relation corresponding to the target user image set.

a test unit to:

creating at least two sets of page entry association relations of the operation pages of the target application program according to a page relation creation instruction, and configuring an entry module in a candidate operation page template corresponding to each operation page under each page entry association relation, wherein the entry module is used for displaying the operation page entries;

In one example, a test unit to:

determining a content module shown in each operation page under each user image set according to the first preference degree, and generating an operation page template of each operation page under each user image set based on the content module shown in each operation page under each user image set;

the testing unit generates an operation page template of each operation page under each user portrait set based on a content module displayed in each operation page under each user portrait set and a module display style of the content module, and the specific steps comprise: and generating an operation page template of each operation page under each user portrait set based on the page layout information of each operation page under each user portrait set, the content module displayed in the operation page and the module display style of the content module.

By adopting the device of the embodiment, the page composition schemes which are preferred by users with various user figures can be screened out in a small range, the page composition schemes are extracted into corresponding templates, the templates corresponding to the various user figures are delivered to the users with the same user figures, and personalized content delivery with a group as a center is realized.

In addition, an embodiment of the present invention further provides an electronic device, where the electronic device may be a terminal or a server, as shown in fig. 4, which shows a schematic structural diagram of the electronic device according to the embodiment of the present invention, specifically:

the electronic device may include components such as a processor 401 of one or more processing cores, memory 402 of one or more computer-readable storage media, a power supply 403, and an input unit 404. Those skilled in the art will appreciate that the electronic device configuration shown in fig. 4 does not constitute a limitation of the electronic device and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components. Wherein:

the processor 401 is a control center of the electronic device, connects various parts of the entire electronic device using various interfaces and lines, performs various functions of the electronic device and processes data by operating or executing software programs and/or modules stored in the memory 402 and calling data stored in the memory 402, thereby integrally monitoring the electronic device. Optionally, processor 401 may include one or more processing cores; preferably, the processor 401 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 401.

The memory 402 may be used to store software programs and modules, and the processor 401 executes various functional applications and data processing by operating the software programs and modules stored in the memory 402. The memory 402 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required by at least one function (such as a sound playing function, an image playing function, etc.), and the like; the storage data area may store data created according to use of the electronic device, and the like. Further, the memory 402 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device. Accordingly, the memory 402 may also include a memory controller to provide the processor 401 access to the memory 402.

The electronic device further comprises a power supply 403 for supplying power to the various components, and preferably, the power supply 403 is logically connected to the processor 401 through a power management system, so that functions of managing charging, discharging, and power consumption are realized through the power management system. The power supply 403 may also include any component of one or more dc or ac power sources, recharging systems, power failure detection circuitry, power converters or inverters, power status indicators, and the like.

The electronic device may further include an input unit 404, and the input unit 404 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.

Although not shown, the electronic device may further include a display unit and the like, which are not described in detail herein. Specifically, in this embodiment, the processor 401 in the electronic device loads the executable file corresponding to the process of one or more application programs into the memory 402 according to the following instructions, and the processor 401 runs the application program stored in the memory 402, thereby implementing various functions as follows:

acquiring a target operation page template corresponding to the target user portrait sets based on the display request, wherein the target operation page template corresponding to each user portrait set is generated based on the content preference of historical users corresponding to each user portrait set to the target operation page;

The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.

It will be understood by those skilled in the art that all or part of the steps of the methods of the above embodiments may be performed by instructions, or by instructions controlling associated hardware, which may be stored in a computer-readable storage medium and loaded and executed by a processor.

To this end, an embodiment of the present invention further provides a storage medium, where multiple instructions are stored, and the instructions can be loaded by a processor to execute the page displaying method provided in the embodiment of the present invention.

Wherein the storage medium may include: read Only Memory (ROM), random Access Memory (RAM), magnetic or optical disks, and the like.

Since the instructions stored in the storage medium can execute the steps in the page display method provided in the embodiment of the present invention, the beneficial effects that can be achieved by the page display method provided in the embodiment of the present invention can be achieved, for details, see the foregoing embodiments, and are not described herein again.

According to an aspect of the application, there is also provided a computer program product or a computer program comprising computer instructions stored in a computer readable storage medium. The processor of the electronic device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the electronic device executes the method provided in the various alternative implementations in the above embodiments.

The page display method, the page display device, the electronic device and the storage medium provided by the embodiment of the invention are described in detail above, a specific example is applied in the text to explain the principle and the implementation of the invention, and the description of the above embodiment is only used to help understanding the method and the core idea of the invention; meanwhile, for those skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.

Claims

1. A page display method is characterized by comprising the following steps:

determining a target user portrait set matched with the user portrait of the target user in at least two user portrait sets of the target application program, wherein one user portrait set comprises at least two historical user portraits, and the similarity between any historical user portrait and at least one other historical user portrait is not lower than a preset similarity threshold in the same user portrait set;

2. The page display method of claim 1, wherein the target operation page template comprises at least one element module, and one element module is used for displaying at least one page element;

the generating the target operation page based on the obtained target operation page template so as to display the target operation page in the terminal of the target user includes:

3. The page display method of claim 2, wherein said element module comprises at least one content module, one content module is used for displaying at least one material content;

the determining the elements to be displayed in each element module in the target operation page template includes:

determining target candidate material content of the target user from candidate material sets corresponding to the content modules based on the user portrait of the target user, wherein the preference degree of the target user on the target candidate material content meets preset material preference requirements;

4. The page display method according to claim 2, wherein the target operation page template comprises at least one element module, one element module is used for displaying at least one page element;

generating each element module, typesetting the generated element modules in the target operation page template based on the page typesetting information to obtain the target operation page, and displaying the target operation page in the terminal of the target user.

5. The page display method of claim 2, wherein each set of user representations corresponds to a set of page entry associations, a page entry being an operational page entry in the target application, a page entry association comprising associations between said page entries; determining the incidence relation of a page entrance of each user portrait set based on the incidence relation preference of historical users corresponding to the user portrait sets to the operation page entrance;

6. The page display method according to any one of claims 1 to 5, wherein before receiving a display request of a target user of a target application program for a target operation page of the target application program, the method further comprises:

obtaining historical user figures of historical users of the target application program, and clustering the historical user figures to obtain at least two user figure sets, wherein the historical user figures are obtained based on operation behavior data of the historical users on the target application program;

and determining the association relation between the operation page template and the page entrance corresponding to each user image set according to the operation information corresponding to each user image set.

7. The page display method of claim 6, wherein the candidate page template comprises element modules, the element modules comprise an entry module and a content module, the entry module is used for displaying the operation page entry, and the content module is used for displaying the material content;

according to a content module creating instruction, creating candidate content modules, binding candidate material sets for the candidate content modules and setting at least one module display style, wherein the candidate material sets are used for providing displayed material contents for the bound content modules, and the module display styles comprise display styles of the material contents in the content modules;

8. The method for displaying a page according to claim 6, wherein the determining, according to the operation information corresponding to each user image set, an association relationship between an operation page template corresponding to each user image set and a page entry includes:

9. The page display method of claim 8, wherein before generating the operation page template of each operation page in each user image set based on the content module displayed in each operation page in each user image set, the method further comprises:

the generating of the operation page template of each operation page under each user portrait set based on the content module shown in each operation page under each user portrait set includes:

10. The method for displaying a page according to claim 9, wherein before generating the operation page template of each operation page in each user image set based on the content module displayed in each operation page in each user image set and the module display style of the content module, the method further comprises:

acquiring third operation data of historical users in the same user portrait set under different page typesetting of the same operation page based on the operation information;

the generating of the operation page template of each operation page under each user portrait set based on the content module displayed in each operation page under each user portrait set and the module display style of the content module includes:

11. A page display apparatus, comprising:

a set determination unit, configured to determine a set of target user representations matching the user representation of the target user from among at least two sets of user representations of the target application, where one set of user representations includes at least two historical user representations, and a similarity between any historical user representation and at least one other historical user representation in the same set of user representations is not lower than a preset similarity threshold;

the template acquisition unit is used for acquiring a target operation page template corresponding to the target user portrait set based on the display request, wherein the target operation page template corresponding to each user portrait set is generated based on the content preference of the historical user corresponding to each user portrait set on the target operation page;

12. An electronic device, comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of the method according to any of claims 1-10 when executing the computer program.

13. A storage medium, having stored thereon a computer program, wherein the computer program, when being executed by a processor, is adapted to carry out the steps of the method according to any of the claims 1-10.