CN114595016B

CN114595016B - Comment information display method, comment information generation method, comment information display device, comment information generation device and electronic equipment

Info

Publication number: CN114595016B
Application number: CN202210033851.0A
Authority: CN
Inventors: 王冲; 徐巍; 刘启豪; 万宝轩
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-01-12
Filing date: 2022-01-12
Publication date: 2024-03-26
Anticipated expiration: 2042-01-12
Also published as: CN114595016A

Abstract

The invention relates to comment information display, comment information generation method, device and electronic equipment, wherein the comment information display method comprises the steps of responding to a live broadcast page display request of a target live broadcast room, and acquiring historical service comment information of a target user account corresponding to the target live broadcast room; the target user account number has a business interaction relationship with a historical recommendation object of a target anchor corresponding to the target live broadcasting room; the historical business comment information is business comment information of the target user account on the target anchor; and displaying the live broadcast page of the target live broadcast room, and displaying the historical service comment information in a first area of the live broadcast page. By utilizing the embodiment of the invention, other users can be helped to better know the target anchor service execution condition, the user service decision speed is improved, the object recommendation effect and the processing efficiency of the object recommendation service in the live broadcast process can be further improved, and the resource waste of a live broadcast platform system is effectively reduced.

Description

Comment information display method, comment information generation method, comment information display device, comment information generation device and electronic equipment

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to comment information display and comment information generation methods and devices and electronic equipment.

Background

With the development of the Internet and live broadcast technology, information popularization based on live broadcast becomes a new form of information transmission. For example, by introducing information of an object such as a commodity in a live broadcast room, object recommendation can be performed.

In the related technology, during the process of processing an object recommendation service in a live broadcasting room, a host can introduce objects to be recommended, and a user can know the objects recommended by the host based on the introduction of the host or the solution of the host to the real-time comments; however, the introduction and the solution of the anchor are often not objective and direct enough, the user cannot trust the anchor, whether the anchor is placed or not is difficult to decide, the object recommending effect is poor, the processing efficiency of the recommending service is low, and further the problems of resource waste of a live broadcast platform system and the like are also caused.

Disclosure of Invention

The disclosure provides comment information display and comment information generation methods, devices and electronic equipment, and aims to at least solve the problems that in the related art, the object recommendation effect is poor, the processing efficiency of recommendation service is low, and further the resource waste of a live broadcast platform system is caused. The technical scheme of the present disclosure is as follows:

According to a first aspect of an embodiment of the present disclosure, there is provided a comment information display method including:

responding to a live broadcast page display request of a target live broadcast room, and acquiring historical service comment information of a target user account corresponding to the target live broadcast room; the target user account number has a business interaction relationship with a historical recommendation object of a target anchor corresponding to the target live broadcasting room; the historical business comment information is business comment information of the target user account on the target anchor;

and displaying the live broadcast page of the target live broadcast room, and displaying the historical service comment information in a first area of the live broadcast page.

In an alternative embodiment, the method further comprises:

displaying the business recommendation summary information corresponding to the target anchor in a second area of the live broadcast page;

the service recommendation summary information is feedback summary information of the execution status of the target host recommended service for the target user account.

In an alternative embodiment, the method further comprises:

responding to a detail viewing instruction triggered based on the second area, and displaying service recommendation detail information corresponding to the target anchor and comment detail information corresponding to the historical service comment information on the live broadcast page based on a preset popup window;

The service recommendation detail information is feedback detail information of the execution status of the target user account and the target anchor executing the object recommendation service.

In an alternative embodiment, the method further comprises:

acquiring historical service feedback information of the target user account on the target live broadcast, wherein the historical service feedback information is feedback information of a preset service execution index corresponding to the target recommended service;

determining service execution index data according to the historical service feedback information;

and determining the business recommendation summary information according to the business execution index data.

In an alternative embodiment, the method further comprises:

acquiring recommended service interaction data corresponding to a historical user account with a service interaction relation with the historical recommended object;

and taking the user account with the recommended service interaction data meeting the preset interaction condition in the historical user account as the target user account.

In an alternative embodiment, the method further comprises:

determining a current recommended object of the target live broadcasting room;

matching the current recommended object with the historical recommended object to obtain an object matching result;

Determining target business comment information from the historical business comment information based on the object matching result;

the displaying the historical business comment information in the first area of the live broadcast page comprises the following steps:

and displaying the target business comment information in the first area.

In an optional embodiment, the historical service comment information includes a plurality of service comment information, and displaying the historical service comment information in the first area of the live page includes:

acquiring ordering information corresponding to the business comment information;

and based on the ordering information, displaying the plurality of business comment information in the first area in a carousel mode.

In an optional embodiment, the live broadcast page further displays real-time comment information of an online object in the target live broadcast room; the displaying the plurality of business comment information in the first area in a carousel mode based on the ranking information comprises the following steps:

based on the ordering information and a preset carousel frequency, carousel displaying the plurality of service comment information in the first area;

and the preset carousel frequency is consistent with the update frequency of the real-time comment information.

In an optional embodiment, the obtaining ranking information corresponding to the plurality of service comment information includes:

Acquiring comment time corresponding to the plurality of business comment information;

determining the sorting information according to the evaluation time;

or alternatively, the first and second heat exchangers may be,

obtaining viewing data corresponding to the business comment information;

determining the ordering information according to the viewing data;

or alternatively, the first and second heat exchangers may be,

performing quality analysis on the plurality of business comment information to obtain quality analysis data;

and determining the sorting information according to the quality analysis data.

In an optional embodiment, the first area includes detail viewing operation information corresponding to the historical service comment information, and the method further includes:

and responding to a detail viewing instruction triggered based on the detail viewing operation information, and displaying comment detail information corresponding to the historical service comment information on the live broadcast page based on a preset popup window.

In an optional embodiment, the displaying, on the live broadcast page, comment detail information corresponding to the historical service comment information based on a preset popup window includes:

displaying comment detail information corresponding to the historical service comment information and service recommendation detail information corresponding to the target anchor based on the preset popup window;

the service recommendation detail information is feedback detail information of the execution status of the target anchor execution object recommendation service, wherein the service recommendation detail information is the target user account.

According to a second aspect of the embodiments of the present disclosure, there is provided a comment information generating method including:

responding to a comment request of a history recommended object aiming at a target anchor, and displaying a preset comment page comprising a first comment area and a second comment area; the first comment area is used for editing object comment information aiming at the historical recommended object, and the second comment area is used for editing business comment information aiming at the target anchor;

generating the object comment information based on the edited content of the first comment area and generating the business comment information of the target anchor based on the edited content of the second comment area in response to a comment confirmation instruction;

and the business comment information is used for displaying the live broadcast page corresponding to the target anchor.

In an optional embodiment, the displaying, in response to the comment request for the history recommended object of the target anchor, a preset comment page including a first comment area and a second comment area includes:

responding to the evaluation request, and determining recommendation service interaction data corresponding to a user account triggering the evaluation request;

and executing the step of displaying the preset comment page comprising the first comment area and the second comment area under the condition that the recommended service interaction data meets the preset interaction condition.

In an alternative embodiment, the method further comprises:

and displaying a preset comment page comprising the first comment area under the condition that the recommended service interaction data does not meet the preset interaction condition.

In an alternative embodiment, the method further comprises:

determining a host type corresponding to the target host;

determining a preset service execution index corresponding to the target anchor based on the anchor type;

and displaying feedback operation information corresponding to the preset service execution index in the second comment area.

In an alternative embodiment, the method further comprises:

responding to a feedback instruction triggered based on the feedback operation information, and displaying service feedback information corresponding to the preset service execution index in the second comment area;

the generating the object comment information based on the edited content of the first comment area and the generating the target anchor business comment information based on the edited content of the second comment area in response to the comment confirmation instruction includes:

and responding to the comment confirmation instruction, generating the object comment information based on the edit content of the first comment area, generating the service comment information of the target anchor based on the edit content of the second comment area, and generating the historical service feedback information corresponding to the target anchor based on the service feedback information of the second comment area.

According to a third aspect of the embodiments of the present disclosure, there is provided a comment information display apparatus including:

the system comprises a historical business comment information acquisition module, a target live broadcasting room and a target user account number acquisition module, wherein the historical business comment information acquisition module is configured to execute responding to a live broadcasting page display request of the target live broadcasting room and acquire historical business comment information of the target user account number corresponding to the target live broadcasting room; the target user account number has a business interaction relationship with a historical recommendation object of a target anchor corresponding to the target live broadcasting room; the historical business comment information is business comment information of the target user account on the target anchor;

and the historical business comment information display module is configured to display a live broadcast page of the target live broadcast room and display the historical business comment information in a first area of the live broadcast page.

In an alternative embodiment, the apparatus further comprises:

the business recommendation summary information display module is configured to display business recommendation summary information corresponding to the target anchor in a second area of the live broadcast page;

In an alternative embodiment, the apparatus further comprises:

the first detail display processing module is configured to execute a detail viewing instruction triggered based on the second area, and display service recommendation detail information corresponding to the target anchor and comment detail information corresponding to the historical service comment information on the live broadcast page based on a preset popup window;

In an alternative embodiment, the apparatus further comprises:

the historical service feedback information acquisition module is configured to acquire historical service feedback information of the target user account on the target live broadcast, wherein the historical service feedback information is feedback information of a preset service execution index corresponding to the target recommended service;

the service execution index data generation module is configured to determine service execution index data according to the historical service feedback information;

and the business recommendation summary information determining module is configured to determine the business recommendation summary information according to the business execution index data.

In an alternative embodiment, the apparatus further comprises:

the recommended service interaction data acquisition module is configured to acquire recommended service interaction data corresponding to a historical user account with a service interaction relation with the historical recommended object;

and the target user account determining module is configured to execute a user account with recommended service interaction data meeting preset interaction conditions in the historical user accounts as the target user account.

In an alternative embodiment, the apparatus further comprises:

a current recommendation object determining module configured to perform determining a current recommendation object of the target live room;

the matching processing module is configured to perform matching processing on the current recommended object and the historical recommended object to obtain an object matching result;

a target business comment information determining module configured to perform determining target business comment information from the historical business comment information based on the object matching result;

the historical business comment information presentation module is further configured to perform: and displaying the target business comment information in the first area.

In an alternative embodiment, the historical service comment information includes a plurality of service comment information, and the historical service comment information display module includes:

A ranking information acquiring unit configured to perform acquisition of ranking information corresponding to the plurality of service comment information;

and the carousel display unit is configured to perform carousel display of the plurality of business comment information in the first area based on the ordering information.

In an optional embodiment, the live broadcast page further displays real-time comment information of an online object in the target live broadcast room; the carousel display unit is further configured to perform carousel display of the plurality of service comment information in the first area based on the ranking information and a preset carousel frequency;

In an alternative embodiment, the ranking information acquiring module includes:

a comment time acquisition unit configured to perform acquisition of comment times corresponding to the plurality of service comment information;

a first ranking information determining unit configured to perform determining the ranking information according to the evaluation time;

or alternatively, the first and second heat exchangers may be,

a viewing data acquisition unit configured to perform acquisition of viewing data corresponding to the plurality of service comment information;

a second ranking information determining unit configured to perform determining the ranking information from the viewing data;

Or alternatively, the first and second heat exchangers may be,

the quality analysis unit is configured to perform quality analysis on the plurality of business comment information to obtain quality analysis data;

and a third ranking information determining unit configured to perform determining the ranking information based on the quality analysis data.

In an optional embodiment, the first area includes details viewing operation information corresponding to the historical service comment information, and the apparatus further includes:

and the second detail display processing module is configured to execute a detail viewing instruction triggered by responding to the detail viewing operation information, and display comment detail information corresponding to the historical service comment information on the live broadcast page based on a preset popup window.

In an optional embodiment, the second detail display processing module is further configured to execute displaying comment detail information corresponding to the historical service comment information and service recommendation detail information corresponding to the target anchor based on the preset popup window;

According to a fourth aspect of the embodiments of the present disclosure, there is provided a comment information generating apparatus including:

A first preset comment page display module configured to execute a comment request in response to a history recommended object for a target anchor, to display a preset comment page including a first comment area and a second comment area; the first comment area is used for editing object comment information aiming at the historical recommended object, and the second comment area is used for editing business comment information aiming at the target anchor;

a comment information generation module configured to execute a comment confirmation instruction, generate the object comment information based on the edited content of the first comment area, and generate the business comment information of the target anchor based on the edited content of the second comment area;

In an alternative embodiment, the first preset comment page display module includes:

a recommended service interaction data determining unit configured to perform determining recommended service interaction data corresponding to a user account triggering the evaluation request in response to the evaluation request;

and the preset comment page display unit is configured to execute the step of displaying the preset comment page comprising the first comment area and the second comment area under the condition that the recommended service interaction data meet the preset interaction condition.

In an alternative embodiment, the apparatus further comprises:

and the second preset comment page display module is configured to execute the display of the preset comment page comprising the first comment area under the condition that the recommended service interaction data does not meet the preset interaction condition.

In an alternative embodiment, the apparatus further comprises:

a host type determining module configured to perform determining a host type corresponding to the target host;

the preset business execution index determining module is configured to execute the preset business execution index corresponding to the target anchor based on the anchor type;

the feedback operation information display module is configured to display feedback operation information corresponding to the preset service execution index in the second comment area.

In an alternative embodiment, the apparatus further comprises:

the business feedback information display module is configured to execute a feedback instruction triggered by the feedback operation information, and display business feedback information corresponding to the preset business execution index in the second comment area;

the comment information generating module is further configured to execute the method of generating the target anchor service comment information based on the editing content of the first comment area and the second comment area in response to the comment confirmation instruction, and generate the target anchor corresponding historical service feedback information based on the service feedback information of the second comment area.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic device, comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any one of the first or second aspects above.

According to a sixth aspect of embodiments of the present disclosure, there is provided a computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the method of any one of the first or second aspects of embodiments of the present disclosure.

According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of any one of the first or second aspects of embodiments of the present disclosure.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

in the live broadcast process, the historical service comment information of the target user account number with the service interaction relation with the historical recommended object corresponding to the target anchor in the target live broadcast room is displayed on the live broadcast page, so that other users can be helped to better know the execution condition of the target anchor service, the service decision speed of the user is improved, the object recommending effect and the processing efficiency of the object recommending service in the live broadcast process can be improved, and the resource waste of a live broadcast platform system is effectively reduced.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an application environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flowchart illustrating a method of comment information generation, according to an exemplary embodiment;

FIG. 3 is a schematic diagram of a preset comment page provided in accordance with an exemplary embodiment;

FIG. 4 is a flowchart illustrating a comment information display method according to an exemplary embodiment;

FIG. 5 is a schematic illustration of a live page provided in accordance with an exemplary embodiment;

FIG. 6 is a flowchart illustrating a method of determining business recommendation profile information in accordance with an exemplary embodiment;

FIG. 7 is a schematic illustration of another live page provided in accordance with an example;

FIG. 8 is a block diagram of a comment information display apparatus according to an exemplary embodiment;

FIG. 9 is a block diagram of a comment information generating apparatus according to an exemplary embodiment;

Fig. 10 is a block diagram of an electronic device for comment information presentation, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for presentation, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, and as shown in fig. 1, the application environment may include a first terminal 100, a second terminal 200, a third terminal 300, and a server 400.

In an alternative embodiment, the first terminal 100 may be a hosting end, and the second terminal 200 may be a user terminal that has obtained a recommended object from a live broadcast room corresponding to the hosting account at the hosting end; the third terminal 300 may be a terminal corresponding to a viewer in the live broadcasting room at the home. The server 400 may be a live background server, and provide background support for live services of the terminal.

In a specific embodiment, the first terminal 100, the second terminal 200, and the third terminal 300 may include, but are not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, a smart wearable device, and other types of electronic devices, and may also be software running on the above electronic devices, such as an application program, and the like. Alternatively, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.

In a specific embodiment, the server 400 may be a separate physical server, or may be a server cluster or a distributed system formed by a plurality of physical servers.

In addition, it should be noted that, fig. 1 is only an application environment provided by the present disclosure, and in practical application, other application environments may also be included, for example, may include more terminals.

In the embodiment of the present disclosure, the first terminal 100, the second terminal 200, the third terminal 300 and the server 400 may be directly or indirectly connected through wired or wireless communication, which is not limited herein.

Fig. 2 is a flowchart illustrating a comment information generating method, as shown in fig. 2, for use in a terminal electronic device, according to an exemplary embodiment, including the following steps.

In step S201, in response to a comment request for a history recommended object of a target anchor, a preset comment page including a first comment area and a second comment area is displayed.

In a specific embodiment, the first comment area may be used to edit the object comment information for the history recommended object, and the second comment area may be used to edit the business comment information for the target anchor; specifically, the service comment information may be service comment information of the target anchor by the user account triggering the comment request (i.e. evaluation of the target anchor for executing the object recommendation service condition).

In a specific embodiment, as shown in fig. 3, fig. 3 is a schematic diagram of a preset comment page provided according to an exemplary embodiment. The region corresponding to 301 may be a first comment region, and the region corresponding to 302 may be a second comment region. Specifically, the first comment area can edit text comment information, can upload photo videos and the like, and further provides reference basis for other users better. Alternatively, the second comment area may edit the text comment information.

In a specific embodiment, the user account triggering the comment request may be: a user account with a business interaction relationship with a historical recommendation object of a target anchor corresponding to a target live broadcasting room; the service interaction relationship can execute the interaction operation of acquiring the history recommended object for the terminal corresponding to the user account. In an optional embodiment, the second comment area may be displayed on a preset comment page corresponding to any user account.

In another optional embodiment, the second comment area may be only displayed on a preset comment page corresponding to the user account in which the recommended service interaction data satisfies the preset interaction condition. Accordingly, the displaying the preset comment page including the first comment area and the second comment area in response to the comment request of the history recommended object for the target anchor may include:

Responding to the comment request, and determining recommendation service interaction data corresponding to a user account triggering the comment request;

and executing the step of displaying a preset comment page comprising the first comment area and the second comment area under the condition that the recommended service interaction data meets the preset interaction condition.

In a specific embodiment, the recommended service interaction data may represent an interaction operation execution condition corresponding to the user account; the preset interaction condition may be a condition for screening the target user account. Optionally, the target user account may be a user account for evaluating the situation of the target anchor executing the object recommendation service when the object comment is performed.

In a specific embodiment, the above-mentioned recommended service interaction data may be the number of times (i.e. the number of interactions) that the corresponding terminal of the target user account performs the interaction operation of obtaining the historical recommended object of the target anchor. Alternatively, the preset interaction condition may be a preset interaction number, and the preset interaction number may be set in combination with an actual application, for example, twice. Optionally, when the number of interactions corresponding to any user account is greater than or equal to the preset number of interactions, the user account may be used as a target user account, and accordingly, when the target user account reviews the historical recommended object, the preset comment page may include a first comment area and a second comment area.

In an alternative embodiment, the method may further include:

In the above embodiment, the recommendation service interaction data corresponding to the user account triggering the comment request is combined to determine whether the second comment area for editing the service comment information aiming at the target anchor is displayed on the preset comment page, so that the effectiveness of the service comment information can be better improved.

In step S202, in response to the comment confirmation instruction, object comment information is generated based on the edited content of the first comment area, and business comment information of the target anchor is generated based on the edited content of the second comment area.

In a specific embodiment, the service comment information may be used to display a live page corresponding to the target anchor. Alternatively, as shown in connection with fig. 3. The comment confirmation instruction may be triggered by clicking on the "issue" control.

In an alternative embodiment, as shown in fig. 3, the second comment area may further evaluate a preset service execution index, where the preset service execution index may be index data capable of reflecting the recommended service execution condition of the object, for example, the preset service execution index may include quality, welfare, old customer count and after-sales; correspondingly, the second comment area can display feedback operation information corresponding to the preset service execution index.

In an alternative embodiment, different anchor types may correspond to the same preset service execution index, or may correspond to different preset service execution indexes. Optionally, the method may further include:

determining a host type corresponding to a target host;

determining a preset service execution index corresponding to a target anchor based on the anchor type;

In a particular embodiment, the anchor type may be set in connection with the actual application, e.g., anchor types may include damascene, plumb anchor, and brandanchor; optionally, preset service execution indexes corresponding to different anchor may be different, for example, anchor may be divided into a damming anchor, a plumb anchor and a branding anchor; wherein, the preset service execution index corresponding to the damming host can comprise quality, welfare, historical user (old man) number and after-sale; the preset service execution index corresponding to the vertical anchor may include: cost performance (whether worth buying), historical user (old customer) count, quality and after-market; the preset service execution index corresponding to the brand anchor may include: after-market, return speed, shipping speed and quality.

In a specific embodiment, the feedback operation information corresponding to the preset service execution index may be question information corresponding to the preset service execution index and response operation information corresponding to the question information. Preset service execution indexes corresponding to the damming anchor are used for: for example, the number of old customers, quality, after-sales, and welfare, as shown in fig. 3, the feedback operation information may include question information 3021 and response operation information 3022 for the question information. Optionally, the response operation information may be a preset control.

In the above embodiment, in combination with the anchor type, feedback operation information corresponding to the preset service execution index is displayed in the second comment area, so that feedback of the anchor service execution condition can be performed more specifically, and further, the validity of the service feedback information can be improved better.

In an alternative embodiment, the method may further include:

responding to a feedback instruction triggered based on feedback operation information, and displaying service feedback information corresponding to a preset service execution index in a second comment area;

accordingly, generating the subject comment information based on the edited content of the first comment area and generating the target anchor service comment information based on the edited content of the second comment area in response to the comment confirmation instruction may include:

In response to the comment confirmation instruction, generating object comment information based on the edited content of the first comment area, generating service comment information of the target anchor based on the edited content of the second comment area, and generating historical service feedback information corresponding to the target anchor based on the service feedback information of the second comment area.

In a specific embodiment, the feedback command may be triggered by clicking on response operation information in the feedback operation information.

In a specific embodiment, the historical service feedback information may be feedback information of a preset service execution index corresponding to the recommended service for the object. Optionally, the service execution index data can be determined by combining the historical service feedback information; determining business recommendation summary information by combining business execution index data; the business recommendation summary information and the business execution index data can be displayed on a live broadcast page corresponding to the target anchor, so that a user can be helped to better know the execution condition of the target anchor execution object recommendation business.

In a specific embodiment, the service execution index data may be statistical data corresponding to a preset service execution index, for example, duty ratio information of a good quality ratio relative to the same line, etc. Optionally, the service recommendation summary information may include data that is determined in combination with the service execution index data and characterizes the quality of the preset service execution index, for example, good quality, less welfare, etc. Optionally, the service recommendation summary information may further include total service execution index data determined in combination with service execution index data corresponding to a plurality of preset service execution indexes, for example, exceeding 48% of the peer.

In the above embodiment, in combination with the feedback instruction triggered by the feedback operation information, the service feedback information can be edited in the second area, so that the service feedback information can be generated while the object comment information and the service comment information are generated, the comprehensiveness of evaluating the execution condition of the object recommended service for the target anchor is improved, other users are helped to better know the execution condition of the target anchor service, the object recommendation effect and the processing efficiency of the recommended service in the subsequent live broadcast process are improved, and the resource waste of the live broadcast platform system is effectively reduced.

According to the technical scheme provided by the embodiment of the specification, in the process of commenting the historical recommended object for the target anchor, the specification can commentary the service execution condition of the target anchor, and further the service commentary information for the target anchor can be generated while the service commentary information is generated; and the target anchor service execution condition can be better known by other users through displaying in the subsequent live broadcast process of the target anchor, the object recommendation effect and the processing efficiency of the recommendation service in the subsequent live broadcast process are better improved, and the resource waste of a live broadcast platform system is effectively reduced.

Fig. 4 is a flowchart of a comment information display method according to an exemplary embodiment, and as shown in fig. 4, the comment information display method is used in a terminal electronic device, and includes the following steps.

In step S401, in response to a live page display request of a target live broadcast room, historical service comment information of a target user account corresponding to the target live broadcast room is obtained.

In one particular embodiment, the target live room may be a live room for conducting an object recommendation service. The target user account number has a business interaction relationship with a history recommended object of a target anchor corresponding to a target live broadcasting room; optionally, a user account having a business interaction relationship with a history recommended object corresponding to a target anchor in the target live broadcasting room in a preset history period may be selected as the target user account. Specifically, the preset history period may be set in connection with the actual application, for example, approximately 30 days or the like. The service interaction relationship can execute the interaction operation of acquiring the history recommended object for the terminal corresponding to the target user account. Specifically, the target anchor may be an anchor under a corresponding anchor account of the target living room. Specifically, the historical service comment information may be service comment information of the target user account on the target anchor (i.e. evaluation of the execution condition of the target anchor recommended service).

In a specific embodiment, the historical service comment information may be service comment information for the target anchor, which is generated by the target user account when evaluating the historical recommended object with the target anchor.

In an optional embodiment, the target user account may be a user account having a service interaction relationship with a historical user account of a target anchor corresponding to the target live broadcasting room, where recommended service interaction data in the historical user account meets a preset interaction condition. Correspondingly, the method can further comprise the steps of:

acquiring recommended service interaction data corresponding to a historical user account with a service interaction relation with a historical recommended object;

and taking the user account with the recommended service interaction data meeting the preset interaction condition in the historical user account as a target user account.

In a specific embodiment, the recommended service interaction data corresponding to the historical user account may represent an interaction operation execution condition corresponding to the historical user account; the preset interaction condition may be a condition for screening the target user account. Specifically, the above-mentioned recommended service interaction data may be the number of times (i.e. the interaction number of times) that the terminal corresponding to the target user account performs the interaction operation of obtaining the historical recommended object of the target anchor. Alternatively, the preset interaction condition may be a preset interaction number, and the preset interaction number may be set in combination with an actual application, for example, twice. Optionally, when the number of interactions corresponding to any historical user account is greater than or equal to the preset number of interactions, the historical user account may be used as the target user account.

In the embodiment, the target user account is selected by combining the recommended service interaction data corresponding to the historical user account, so that the service interaction degree between the historical recommended objects of the target anchor of the target user account can be better improved, and the effectiveness of service comment information can be better improved.

In step S402, a live broadcast page of the target live broadcast room is displayed, and historical service comment information is displayed in a first area of the live broadcast page.

In a specific embodiment, the historical service comment information may be displayed in a first area of the live page while the live page is displayed; and displaying the historical service comment information in the first area of the live page after the live page is displayed for a preset time.

In an alternative embodiment, the first area may be an area for presenting historical business comment information. In a specific embodiment, as shown in fig. 5, fig. 5 is a schematic diagram of a live page provided according to an exemplary embodiment. Specifically, the region corresponding to 501 may be the first region. Optionally, the first area may further display an avatar, a nickname, the number of service interaction operations (for example, 13 times of buying), viewing data (for example, 20 people see) of the historical service comment information of the target user account corresponding to the historical service comment information, and so on.

In an optional embodiment, the historical service comment information may include a plurality of service comment information, and accordingly, displaying the historical service comment information in the first area of the live page may include:

acquiring ordering information corresponding to a plurality of business comment information;

and based on the ordering information, broadcasting and displaying a plurality of business comment information in turn in the first area.

In a specific embodiment, the ranking information may be a carousel display order of a plurality of service comment information.

In the embodiment, the plurality of business comment information is displayed in a carousel mode by combining the ordering information corresponding to the plurality of business comment information, so that convenience in viewing the business comment information can be greatly improved, a user is helped to quickly know the business comment information, and effectiveness of the displayed business comment information is further improved.

Optionally, the ranking information may be generated in combination with comment times corresponding to a plurality of service comment information, and accordingly, the obtaining ranking information corresponding to a plurality of service comment information may include: obtaining comment time corresponding to a plurality of business comment information; and determining ranking information according to the comment time.

In a particular embodiment, the comment time may be a time at which comment information was generated. Optionally, the smaller the time difference between the comment time corresponding to any comment information and the current time is, the earlier the ranking of the comment information is.

Optionally, the ranking information may be generated in combination with viewing data corresponding to a plurality of service comment information, and accordingly, the obtaining ranking information corresponding to a plurality of service comment information may include: obtaining viewing data corresponding to a plurality of business comment information; from the viewing data, ranking information is determined.

In a specific embodiment, the viewing data corresponding to the comment information may be the number of times that the comment information is viewed after the live page corresponding to the target anchor is displayed. Optionally, the larger the viewing data corresponding to any comment information is, the higher the ranking of the comment information is.

Optionally, the ranking information may be generated by combining quality analysis data corresponding to a plurality of service comment information, and correspondingly, the obtaining ranking information corresponding to a plurality of service comment information may include: performing quality analysis on the plurality of business comment information to obtain quality analysis data; and determining ordering information according to the quality analysis data.

In a specific embodiment, the quality analysis data may represent validity of evaluation of the recommended service condition of the target anchor processing object by the comment information; optionally, a preset quality analysis model may be combined to perform quality analysis on the multiple service comment information to obtain the quality analysis data. Specifically, the quality analysis model may be obtained by training a preset machine learning model in advance in combination with sample comment information and labeling quality analysis data corresponding to the sample comment information.

In an alternative embodiment, the quality analysis data may be a numerical value capable of characterizing the validity of the assessment; alternatively, the value is positively correlated with the evaluation effectiveness; alternatively, the larger the quality analysis data corresponding to any comment information, the higher the ranking of the comment information.

In the embodiment, the sequence of the multiple business comment information displaying processes is determined by combining comment time, check data or quality analysis data corresponding to the multiple business comment information, so that the flexibility of displaying the historical business comment information can be greatly improved on the basis of improving the order of displaying the historical business comment information.

In practical application, the live broadcast page also displays real-time comment information of an online object in the target live broadcast room; optionally, the displaying the plurality of service comment information in the first area in a carousel manner based on the ranking information includes:

based on the ordering information and a preset carousel frequency, carousel displaying a plurality of business comment information in a first area;

in an alternative embodiment, the preset carousel frequency is consistent with the update frequency of the real-time comment information. Optionally, the preset carousel frequency may also be set in conjunction with the actual application.

In the embodiment, the historical business comment information is updated by combining the update frequency of the real-time comment information, so that the smoothness and the attractiveness of page update can be improved, and further the live broadcast watching experience of a user can be improved.

In an alternative embodiment, the method may further include:

displaying business recommendation summary information corresponding to the target anchor in a second area of the live broadcast page;

in a specific embodiment, the service recommendation summary information may be a target user account, and the feedback summary information of the execution status of the target host recommended service is the execution status of the target host.

In an alternative embodiment, the method may further include: the step of determining the service recommendation summary information, specifically, as shown in fig. 6, the step of determining the service recommendation summary information may include:

in step S601, historical service feedback information of target user account on target live broadcast is obtained;

in step S602, service execution index data is determined according to the historical service feedback information;

in step S603, the service recommendation profile information is determined based on the service execution index data.

In a specific embodiment, the historical service feedback information may be feedback information of a preset service execution index corresponding to the recommended service for the object. Specifically, the preset service execution index may be index data capable of reflecting the recommended service execution condition of the object, and for example, the preset service execution index may include quality, welfare, the number of historic users (old customers) and after-sales.

In a specific embodiment, taking the preset service execution index including quality, welfare, number of historical users (old customers) and after-sales as an example, the historical service feedback information may include: good or bad quality, more or less welfare, more or less old people, more or less after sales.

In a specific embodiment, as shown in fig. 5, the area corresponding to 502 may be the second area, and the service recommendation summary information may include 48% of old people, welfare, quality good, after-market good, and overtaking peer.

In a specific embodiment, the historical service feedback information may be feedback information of a preset service execution index for the target anchor, which is generated when the target user account evaluates a historical recommended object of the target anchor. Optionally, after generating the historical service feedback information, pre-selecting and determining service execution index data and service recommendation summary information; and the server stores the service recommendation summary information into a corresponding database, and correspondingly, when the service recommendation summary information needs to be displayed, the terminal can acquire the service recommendation summary information from the database based on the server. Optionally, the service execution index data and the service recommendation summary information may be determined by combining the historical service feedback information under the condition that the service recommendation summary information needs to be displayed on the live broadcast page.

In the above embodiment, the feedback summary information of the execution status of the target anchor execution target recommendation service is generated by combining the feedback information of the preset service execution index corresponding to the target recommendation service, so that the accuracy and the effectiveness of the service recommendation summary information corresponding to the target anchor can be effectively improved. And the user can be helped to quickly know the execution status of the target anchor execution object recommended service by displaying the service recommendation summary information corresponding to the target anchor on the live broadcast page, so that the service decision speed of the user is improved, and the processing efficiency of the recommended service is further improved.

In an alternative embodiment, the method may further include:

responding to a detail viewing instruction triggered based on the second area, and displaying service recommendation detail information corresponding to the target anchor and comment detail information corresponding to the historical service comment information on a live broadcast page based on a preset popup window;

in an alternative embodiment, the above detailed view instruction may be triggered by clicking on a second area or the like.

In a specific embodiment, the service recommendation details may be feedback details of the execution status of the target host recommended service for the target user account. Specifically, the service recommendation detail information may include service recommendation summary information and service execution index data. Specifically, the historical service comment information may include a plurality of service comment information, and correspondingly, comment detail information displayed in the preset popup window may include a plurality of service comment information simultaneously displayed in the preset popup window. Optionally, the comment detail information may further include an avatar, a nickname, the number of service interaction operations, viewing data of the historical service comment information, and the like of the target user account corresponding to the service comment information.

In a specific embodiment, as shown in fig. 7, fig. 7 is a schematic diagram of another live page provided in accordance with an example. The region corresponding to 701 may be a region corresponding to a preset popup window. Optionally, under the condition that all the service comment information cannot be displayed in the screen, the user can view all the service comment information in a preset popup window in a sliding mode or the like.

In the embodiment, the second area triggering detail viewing instruction is combined, and the service recommendation detail information corresponding to the target anchor and the comment detail information corresponding to the historical service comment information are displayed on the live broadcast page based on the preset popup window, so that a user can be better helped to know the execution condition of the target anchor execution object recommendation service and the service comment information of the target user account on the target anchor, further the object recommendation effect and the processing efficiency of the recommendation service can be better improved, and the resource waste of a live broadcast platform system is reduced.

In an optional embodiment, the first area may include details viewing operation information corresponding to the historical service comment information, and accordingly, the method may further include:

In a specific embodiment, the detail viewing operation information may be a control for triggering the detail viewing instruction, for example, a region control corresponding to "view more" in 5. Specifically, the historical service comment information may include a plurality of service comment information, and correspondingly, comment detail information displayed in the preset popup window may include a plurality of service comment information simultaneously displayed in the preset popup window. Optionally, under the condition that all the service comment information cannot be displayed in the screen, the user can view all the service comment information in a preset popup window in a sliding mode or the like.

In the embodiment, the detail viewing instruction triggered by the detail viewing operation information in the first area is combined, and comment detail information corresponding to the historical service comment information can be displayed on the live broadcast page based on the preset popup window, so that a user can be better helped to know the service comment information of the target user account on the target anchor, the service decision speed of the user is improved, the object recommending effect and the processing efficiency of the recommended service can be further improved better, and the resource waste of a live broadcast platform system is reduced.

In an optional embodiment, displaying, on the live broadcast page, comment detail information corresponding to the historical service comment information based on a preset popup window may include:

Displaying comment detail information corresponding to the historical service comment information and service recommendation detail information corresponding to the target anchor based on a preset popup window;

in a specific embodiment, the service recommendation detail information is a target user account, and feedback detail information of the execution status of the service is recommended to the target anchor execution object. Specifically, the comment detail information corresponding to the historical service comment information and the service recommendation detail information corresponding to the target anchor based on the preset popup window can be referred to the related detailed description of the "responding to the detail viewing instruction triggered based on the second area", and the service recommendation detail information corresponding to the target anchor and the comment detail information corresponding to the historical service comment information are displayed on the live broadcast page based on the preset popup window "which is not described herein again.

In the embodiment, the service recommendation detail information corresponding to the target anchor and the comment detail information corresponding to the historical service comment information are displayed on the live broadcast page based on the preset popup window, so that a user can be better helped to know the execution condition of the target anchor to execute the target recommendation service and the service comment information of the target user account to the target anchor, further the target recommendation effect and the processing efficiency of the recommendation service can be better improved, and the resource waste of a live broadcast platform system is reduced.

In an alternative embodiment, the method may further include:

determining a current recommended object of a target live broadcast room;

correspondingly, the displaying the historical business comment information in the first area of the live broadcast page may include:

and displaying the target business comment information on the live broadcast page.

In a particular embodiment, the current recommended object may be an object being recommended by the target live room. Optionally, in the process of matching the current recommended object with the historical recommended object corresponding to the target user account, the object category corresponding to the current recommended object and the historical recommended object can be determined; optionally, if a certain historical recommended object is consistent with the object category of the current recommended object, it may be determined that the object matching result corresponding to the historical recommended object is matching. Specifically, object categories may be divided in connection with actual applications, such as apparel, home appliances, and the like.

In a specific embodiment, the matching result of the corresponding object may be selected from the historical service comment information as the matched service comment information, and the matching result may be used as the target service comment information.

In a specific embodiment, the specific refinement of displaying the target service comment information on the live page may refer to the above detailed description related to displaying the historical service comment information on the live page, which is not described herein again.

In the embodiment, the historical service comment information is screened according to the object matching result between the historical recommended objects corresponding to the historical service comment information and the current recommended objects in the target live broadcasting room, so that the relevance between the target service comment information displayed in the live broadcasting page and the current recommended objects can be better improved, the object recommending effect and the recommending service processing efficiency in the live broadcasting process can be better improved, and the resource waste of the live broadcasting platform system is effectively reduced.

According to the technical scheme provided by the embodiment of the specification, in the live broadcast process, the historical service comment information of the target user account number with the service interaction relation with the historical recommended object corresponding to the target anchor in the target live broadcast room is displayed on the live broadcast page, so that other users can be helped to better know the execution condition of the target anchor service, the service decision speed of the users is improved, the object recommendation effect and the processing efficiency of the object recommendation service in the live broadcast process can be improved, and the resource waste of a live broadcast platform system is effectively reduced.

Fig. 8 is a block diagram of a comment information display apparatus according to an exemplary embodiment. Referring to fig. 8, the apparatus includes:

the historical service comment information obtaining module 810 is configured to obtain historical service comment information of a target user account corresponding to the target live broadcast room in response to a live broadcast page display request of the target live broadcast room; the target user account number has a business interaction relationship with a historical recommendation object of a target anchor corresponding to the target living broadcast room; the historical business comment information is business comment information of a target user account on a target anchor;

the historical business comment information display module 820 is configured to display a live page of the target live room and display historical business comment information in a first area of the live page.

In an alternative embodiment, the apparatus further comprises:

the business recommendation summary information display module is configured to display business recommendation summary information corresponding to a target anchor in a second area of the live broadcast page;

the business recommendation summary information is feedback summary information of the execution status of the target host, wherein the business recommendation summary information is a target user account number and recommends the execution status of the business to the target host.

In an alternative embodiment, the apparatus further comprises:

The first detail display processing module is configured to execute a detail viewing instruction which is triggered based on the second area, and display service recommendation detail information corresponding to a target anchor and comment detail information corresponding to historical service comment information on a live broadcast page based on a preset popup window;

the service recommendation detail information is feedback detail information of the execution state of the target anchor execution object recommendation service, wherein the service recommendation detail information is a target user account.

In an alternative embodiment, the apparatus further comprises:

the historical service feedback information acquisition module is configured to acquire historical service feedback information of target live broadcasting of a target user account, wherein the historical service feedback information is feedback information of a preset service execution index corresponding to a target recommended service;

the service execution index data generation module is configured to determine service execution index data according to historical service feedback information;

and the business recommendation summary information determining module is configured to determine business recommendation summary information according to the business execution index data.

In an alternative embodiment, the apparatus further comprises:

the recommended service interaction data acquisition module is configured to acquire recommended service interaction data corresponding to a historical user account with a service interaction relation with a historical recommended object;

And the target user account determining module is configured to execute the user account with the recommended service interaction data meeting the preset interaction condition in the historical user account as the target user account.

In an alternative embodiment, the apparatus further comprises:

the target business comment information determining module is configured to determine target business comment information from historical business comment information based on the object matching result;

the historical business comment information presentation module 820 is further configured to perform: and displaying the target business comment information in the first area.

In an alternative embodiment, the historical business comment information includes a plurality of business comment information, and the historical business comment information display module 820 includes:

In an alternative embodiment, the live broadcast page also displays real-time comment information of an online object in the target live broadcast room; the carousel display unit is further configured to perform carousel display of a plurality of service comment information in the first area based on the ordering information and a preset carousel frequency;

the preset carousel frequency is consistent with the update frequency of the real-time comment information.

the comment time acquisition unit is configured to acquire comment times corresponding to the plurality of business comment information;

a first ranking information determining unit configured to perform determining ranking information according to the comment time;

or alternatively, the first and second heat exchangers may be,

a viewing data acquisition unit configured to perform acquisition of viewing data corresponding to the plurality of business comment information;

a second ranking information determining unit configured to perform determining ranking information from the viewing data;

or alternatively, the first and second heat exchangers may be,

and a third ranking information determining unit configured to perform determining ranking information based on the quality analysis data.

In an optional embodiment, the first area includes details viewing operation information corresponding to historical service comment information, and the apparatus further includes:

The second detail display processing module is configured to execute a detail viewing instruction triggered by the detail viewing operation information, and display comment detail information corresponding to the historical service comment information on the live broadcast page based on a preset popup window.

In an optional embodiment, the second detail presentation processing module is further configured to execute presentation of comment detail information corresponding to the historical service comment information and service recommendation detail information corresponding to the target anchor based on a preset popup window;

the service recommendation detail information is feedback detail information of the execution state of the service recommended by the target anchor execution object, wherein the service recommendation detail information is a target user account.

The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

Fig. 9 is a block diagram of a comment information generating apparatus according to an exemplary embodiment. Referring to fig. 9, the apparatus includes:

a first preset comment page display module 910 configured to perform a comment request in response to a history recommended object for a target anchor, display a preset comment page including a first comment area and a second comment area; the first comment area is used for editing object comment information aiming at the history recommended object, and the second comment area is used for editing business comment information aiming at the target anchor;

A comment information generating module 920 configured to perform generating object comment information based on the edited content of the first comment area and generating business comment information of the target anchor based on the edited content of the second comment area in response to the comment confirmation instruction;

the business comment information is used for displaying a live broadcast page corresponding to the target anchor.

In an alternative embodiment, the first preset comment page display module 910 includes:

the recommendation service interaction data determining unit is configured to execute the recommendation service interaction data corresponding to the user account triggering the comment request in response to the comment request;

and a preset comment page display unit configured to perform a step of displaying a preset comment page including a first comment area and a second comment area in a case where the recommended service interaction data satisfies a preset interaction condition.

In an alternative embodiment, the apparatus further comprises:

the second preset comment page display module is configured to execute displaying a preset comment page including the first comment area in the case that the recommended service interaction data does not meet the preset interaction condition.

In an alternative embodiment, the apparatus further comprises:

The anchor type determining module is configured to determine an anchor type corresponding to the target anchor;

the preset business execution index determining module is configured to determine a preset business execution index corresponding to a target anchor based on the anchor type;

In an alternative embodiment, the apparatus further comprises:

the business feedback information display module is configured to execute a feedback instruction which is triggered based on feedback operation information, and display business feedback information corresponding to a preset business execution index in a second comment area;

the comment information generating module is further configured to execute the method for generating the target anchor service comment information based on the editing content of the first comment area and the second comment area in response to the comment confirmation instruction, and generating the history service feedback information corresponding to the target anchor based on the service feedback information of the second comment area.

Fig. 10 is a block diagram illustrating an electronic device for comment information presentation or comment information generation, which may be a terminal, and an internal structure diagram thereof may be as shown in fig. 10, according to an exemplary embodiment. The electronic device includes a processor, a memory, a network interface, a display screen, and an input device connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic device includes a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage media. The network interface of the electronic device is used for communicating with an external terminal through a network connection. The computer program, when executed by a processor, implements a comment information presentation or comment information generation method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, can also be keys, a track ball or a touch pad arranged on the shell of the electronic equipment, and can also be an external keyboard, a touch pad or a mouse and the like.

It will be appreciated by those skilled in the art that the structure shown in fig. 10 is merely a block diagram of a portion of the structure associated with the disclosed aspects and is not limiting of the electronic device to which the disclosed aspects apply, and that a particular electronic device may include more or fewer components than shown, or may combine certain components, or have a different arrangement of components.

In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement a comment information presentation method or a comment information generation method as in the embodiments of the present disclosure.

In an exemplary embodiment, a computer-readable storage medium is also provided, which when executed by a processor of an electronic device, enables the electronic device to perform the comment information presentation method or the comment information generation method in the embodiments of the present disclosure.

In an exemplary embodiment, a computer program product containing instructions that, when run on a computer, cause the computer to perform the comment information display method or comment information generation method in the embodiments of the present disclosure is also provided.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the various embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), memory bus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. The comment information display method is characterized by comprising the following steps of:

responding to a live broadcast page display request of a target live broadcast room, and acquiring historical service comment information of a target user account corresponding to the target live broadcast room; the target user account number has a business interaction relationship with a historical recommendation object of a target anchor corresponding to the target live broadcasting room; the historical business comment information is generated aiming at the target anchor when the target user account comments on the historical recommended object;

2. The comment information display method of claim 1, wherein the method further comprises:

3. The comment information display method of claim 2, wherein the method further comprises:

4. The comment information display method of claim 2, wherein the method further comprises:

5. The comment information display method of claim 1, wherein the method further comprises:

6. The comment information display method of claim 1, wherein the method further comprises:

determining a current recommended object of the target live broadcasting room;

and displaying the target business comment information in the first area.

7. The comment information displaying method according to any one of claims 1 to 6, wherein the historical service comment information includes a plurality of service comment information, and the displaying the historical service comment information in the first area of the live page includes:

8. The comment information display method of claim 7, wherein the live page further displays real-time comment information of an online object in the target live room; the displaying the plurality of business comment information in the first area in a carousel mode based on the ranking information comprises the following steps:

9. The comment information display method of claim 8, wherein the obtaining the ranking information corresponding to the plurality of service comment information includes:

determining the sorting information according to the evaluation time;

or alternatively, the first and second heat exchangers may be,

obtaining viewing data corresponding to the business comment information;

determining the ordering information according to the viewing data;

or alternatively, the first and second heat exchangers may be,

and determining the sorting information according to the quality analysis data.

10. The comment information displaying method according to any one of claims 1 to 6, wherein the first area includes details viewing operation information corresponding to the historical business comment information, the method further including:

11. The comment information displaying method of claim 10, wherein displaying comment detail information corresponding to the historical service comment information on the live broadcast page based on a preset popup window includes:

12. A comment information generating method, characterized by comprising:

the business comment information is used for displaying a live broadcast page corresponding to the target anchor, and the business comment information is historical business comment information corresponding to the live broadcast page.

13. The comment information generation method of claim 12, wherein displaying a preset comment page including a first comment area and a second comment area in response to a comment request for a history recommended object of a target anchor includes:

14. The comment information generation method of claim 13, wherein the method further comprises:

15. The comment information generating method of claim 12, wherein the method further comprises:

determining a host type corresponding to the target host;

16. The comment information generation method of claim 15, wherein the method further comprises:

17. A comment information display apparatus characterized by comprising:

the system comprises a historical business comment information acquisition module, a target live broadcasting room and a target user account number acquisition module, wherein the historical business comment information acquisition module is configured to execute responding to a live broadcasting page display request of the target live broadcasting room and acquire historical business comment information of the target user account number corresponding to the target live broadcasting room; the target user account number has a business interaction relationship with a historical recommendation object of a target anchor corresponding to the target live broadcasting room; the historical business comment information is generated aiming at the target anchor when the target user account comments on the historical recommended object;

18. The comment information display apparatus of claim 17, wherein the apparatus further comprises:

19. The comment information display apparatus of claim 18, wherein the apparatus further comprises:

20. The comment information display apparatus of claim 18, wherein the apparatus further comprises:

21. The comment information display apparatus of claim 17, wherein the apparatus further comprises:

22. The comment information display apparatus of claim 17, wherein the apparatus further comprises:

23. The comment information display apparatus according to any one of claims 17 to 22, wherein the history business comment information includes a plurality of business comment information, and the history business comment information display module includes:

24. The comment information display apparatus of claim 23 wherein the live page also displays real-time comment information for an online object in the target live room; the carousel display unit is further configured to perform carousel display of the plurality of service comment information in the first area based on the ranking information and a preset carousel frequency;

25. The comment information display apparatus of claim 24 wherein the ranking information acquiring module includes:

or alternatively, the first and second heat exchangers may be,

26. The comment information display apparatus according to any one of claims 17 to 22, wherein the first area includes details viewing operation information corresponding to the historical business comment information, the apparatus further including:

27. The comment information display apparatus of claim 26, wherein the second detail display processing module is further configured to execute displaying comment detail information corresponding to the historical business comment information and business recommendation detail information corresponding to the target anchor based on the preset popup window;

28. A comment information generating apparatus characterized by comprising:

29. The comment information generating apparatus of claim 28 wherein the first preset comment page display module includes:

30. The comment information generating apparatus of claim 29, wherein the apparatus further comprises:

31. The comment information generating apparatus of claim 28, wherein the apparatus further comprises:

32. The comment information generating apparatus of claim 31, wherein the apparatus further comprises:

33. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the comment information presenting method of any one of claims 1 to 11 or the comment information generating method of any one of claims 12 to 16.

34. A computer readable storage medium, wherein instructions in the storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the comment information presenting method of any one of claims 1 to 11 or the comment information generating method of any one of claims 12 to 16.

35. A computer program product comprising computer instructions which, when executed by a processor, implement the comment information presentation method of any one of claims 1 to 11 or the comment information generation method of any one of claims 12 to 16.