CN115714876A

CN115714876A - Live broadcast data processing method and device, electronic equipment and storage medium

Info

Publication number: CN115714876A
Application number: CN202211271480.6A
Authority: CN
Inventors: 朱辉; 李尚声
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-10-17
Filing date: 2022-10-17
Publication date: 2023-02-24

Abstract

The method comprises the steps of acquiring target indication information corresponding to an interaction change trend of a target live broadcast room in a live broadcast process of the target live broadcast room, wherein the interaction change trend is obtained by performing interaction trend analysis on first real-time interaction data corresponding to at least one analysis dimension; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension acquired at fixed time; the target indication information is used for carrying out forward guidance on the interactive heat of the target live broadcast room on the basis of indicating the interactive change trend; and displaying target indication information on a target live broadcast page corresponding to the live broadcast creation object. By means of the method and the device, the anchor can be helped to visually and effectively know the change condition of the interactive heat, meanwhile, positive interactive feedback is formed, and live broadcast atmosphere and live broadcast content quality are improved.

Description

Live broadcast data processing method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a live data processing method and apparatus, an electronic device, and a storage medium.

Background

With the development of internet technology, the live broadcast function has also become widely popular. In the related art, in the live broadcast process, the anchor can usually only perceive the interactive heat (popularity state) according to the current online number, the praise number and a small amount of audience comment contents in the live broadcast room, so that the anchor cannot visually and effectively know the change condition of the interactive heat, further cannot form forward interactive feedback, and the problems of poor quality of live broadcast atmosphere and live broadcast contents and the like are caused.

Disclosure of Invention

The present disclosure provides a live broadcast data processing method, a live broadcast data processing device, an electronic device, and a storage medium, so as to at least solve the technical problems that the change of the interactive heat cannot be intuitively and effectively known in the related art, and further forward interactive feedback cannot be formed, resulting in poor quality of live broadcast atmosphere and live broadcast content, and the like. The technical scheme of the disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, a live data processing method is provided, including:

in the live broadcasting process of a target live broadcasting room, acquiring target indication information corresponding to an interaction variation trend of the target live broadcasting room, wherein the interaction variation trend is obtained by analyzing an interaction trend based on first real-time interaction data corresponding to at least one analysis dimension; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension acquired at regular time; the target indication information is used for carrying out forward guidance on the interaction heat of the target live broadcast room on the basis of indicating the interaction change trend;

and displaying the target indication information on a target live broadcast page corresponding to the live broadcast creation object.

In an optional embodiment, the method further comprises:

in the live broadcasting process, displaying power-assisted viewing prompt information on the target live broadcasting page;

responding to a first checking instruction triggered based on the power assisting checking prompt information, and displaying an interactive power assisting result corresponding to a first interactive power assisting tool;

the first interactive power tool is an interactive power tool used in the live broadcast process, and the interactive power result is used for indicating the interactive power gain brought by the first interactive power tool in the live broadcast process.

In an optional embodiment, the method further comprises:

in the live broadcasting process, displaying interactive viewing prompt information on the target live broadcasting page;

responding to a second viewing instruction triggered based on the interactive viewing prompt information, and acquiring comprehensive interactive analysis data corresponding to the target live broadcast room, wherein the comprehensive interactive analysis data are based on at least one type of second real-time interactive data and at least one type of preset trend analysis chart; the at least one second real-time interactive data is at least one second preset type of interactive data which is acquired at regular time; the at least one preset trend analysis chart characterizes the variation trend of at least one third real-time interactive data in the live broadcasting process; the at least one third real-time interactive data is at least one third preset type of interactive data acquired in the live broadcasting process;

and displaying the comprehensive interaction analysis data.

In an optional embodiment, in a case that the interaction variation trend is a downward trend, the target indication information includes first prompt information; the first prompt information is used for prompting the live broadcast creation object of the target live broadcast room to boost the interaction heat of the target live broadcast room based on a second interaction boosting tool; the second interactive power-assisted tool is an interactive power-assisted tool matched with the live broadcast attribute information corresponding to the target live broadcast room; the method further comprises the following steps:

and starting the second interactive power-assisted tool in response to a tool start use event triggered based on the first prompt message.

In an optional embodiment, when the interaction variation trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool;

the displaying the target indication information on the target live broadcast page corresponding to the live broadcast creation object comprises:

and displaying the first prompt information in a first area of the target live broadcast page, and performing special effect rendering on a display area corresponding to the second interactive power tool in the target live broadcast page based on the special effect rendering information.

In an optional embodiment, when the interaction variation trend is an ascending trend, the target indication information includes at least one second prompt message, where the at least one second prompt message is used to indicate that at least one fourth real-time interaction data in the target live broadcast room reaches a target threshold corresponding to each of the at least one fourth real-time interaction data;

displaying the at least one second prompt message in at least one second area in the target live broadcast page;

wherein any one of the second prompt messages corresponds to one of the second areas.

According to a second aspect of the embodiments of the present disclosure, there is provided a live data processing method, including:

in the live broadcasting process of a target live broadcasting room, regularly acquiring first real-time interactive data corresponding to at least one analysis dimension in the target live broadcasting room; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension;

performing interaction trend analysis based on first real-time interaction data corresponding to the at least one analysis dimension to obtain an interaction change trend of the target live broadcast room;

generating target indication information corresponding to the interaction change trend; the target indication information is used for carrying out forward guidance on the interactive heat corresponding to the target live broadcast room on the basis of indicating the interactive change trend.

In an optional embodiment, the method further comprises:

and in the live broadcasting process, feeding back the target indication information to a live broadcasting creation object corresponding to the target live broadcasting room at regular time.

In an optional embodiment, the method further comprises:

under the condition that a starting use event corresponding to a first interactive power tool is detected, acquiring preset power configuration information corresponding to the first interactive power tool, wherein the preset power configuration information is used for indicating a power-related data type corresponding to the first interactive power tool;

acquiring first assistance-related data based on the preset assistance configuration information, wherein the first assistance-related data is assistance-related data corresponding to the target live broadcast room when the start-of-use event is triggered;

under the condition that an end use event corresponding to the first interactive power tool is detected, second power-assisted associated data are obtained, and the second power-assisted associated data are power-assisted associated data corresponding to the target live broadcast room when the end use event is triggered;

and generating an interactive assistance result corresponding to the first interactive assistance tool according to the first assistance associated data and the second assistance associated data, wherein the interactive assistance result is used for indicating an interactive assistance gain brought by the first interactive assistance tool in a live broadcast process.

In an optional embodiment, the method further comprises:

and in the live broadcast process, feeding back the assistance viewing prompt information corresponding to the interactive assistance result to a live broadcast creation object corresponding to the target live broadcast room at regular time.

In an optional embodiment, the method further comprises:

at least one second real-time interactive data in the target live broadcast room is obtained regularly, wherein the at least one second real-time interactive data is at least one interactive data of a second preset type;

acquiring at least one third real-time interactive data in the live broadcasting process, wherein the at least one third real-time interactive data is at least one interactive data of a third preset type;

generating at least one preset trend analysis graph based on the at least one third real-time interactive data, wherein the at least one preset trend analysis graph represents the variation trend of the at least one third real-time interactive data in the live broadcasting process;

and generating comprehensive interaction analysis data corresponding to the target live broadcast room based on the at least one second real-time interaction data and the at least one preset trend analysis chart.

In an optional embodiment, the method further comprises:

and in the live broadcast process, feeding back interactive viewing prompt information corresponding to the comprehensive interactive analysis data to a live broadcast creation object corresponding to the target live broadcast room at regular time.

In an optional embodiment, the at least one analysis dimension includes a local live dimension, a historical live dimension, and an associated live dimension; the analyzing the interaction trend based on the first real-time interaction data corresponding to the at least one analysis dimension to obtain the interaction change trend of the target live broadcast room comprises the following steps:

determining a first change trend corresponding to the live broadcasting dimension based on first real-time interaction data corresponding to the live broadcasting dimension;

determining a second variation trend corresponding to the historical live broadcast dimension based on a comparison result of first real-time interaction data corresponding to the historical live broadcast dimension and first historical interaction data; the first historical interaction data is historical interaction data corresponding to a live broadcast creation object of the target live broadcast room in the historical live broadcast dimension;

determining a third variation trend corresponding to the relevant live broadcasting dimension based on a comparison result of first real-time interaction data and second historical interaction data corresponding to the relevant live broadcasting dimension; the second historical interaction data is related objects of the live broadcast creation objects, and historical interaction data corresponding to the related live broadcast dimensions;

and generating the interaction variation trend according to the first variation trend, the second variation trend and the third variation trend.

In an optional embodiment, the periodically obtaining first real-time interaction data corresponding to at least one analysis dimension in the target live broadcast room includes:

acquiring object identification information of a live broadcast creation object corresponding to the target live broadcast room;

based on the object identification information, acquiring interaction configuration information corresponding to the at least one analysis dimension of the target live broadcast room, wherein the interaction configuration information corresponding to any analysis dimension is used for indicating an interaction data type corresponding to any analysis dimension;

and based on the interaction configuration information, acquiring first real-time interaction data corresponding to the at least one analysis dimension at regular time.

In an optional embodiment, the obtaining, based on the interaction configuration information, first real-time interaction data corresponding to the at least one analysis dimension at regular time includes:

in the current trend analysis period, acquiring real-time interaction data corresponding to the at least one analysis dimension for multiple times based on the interaction configuration information;

selecting one real-time interaction data from the real-time interaction data corresponding to the target analysis dimensions obtained for multiple times as first real-time interaction data corresponding to the target analysis dimensions, wherein the target analysis dimensions are any analysis dimensions in the at least one analysis dimension.

In an optional embodiment, in a case that the interaction variation trend is a downward trend, the target indication information includes first prompt information; the generating of the target indication information corresponding to the interaction variation trend comprises:

acquiring live broadcast attribute information corresponding to the target live broadcast room;

determining a second interactive power tool matched with the target live broadcast room from at least one preset interactive power tool based on the live broadcast attribute information;

and generating the first prompt information, wherein the first prompt information is used for prompting the live broadcast creation object of the target live broadcast room based on the interaction heat degree of the target live broadcast room assisted by the second interaction power assisting tool.

In an optional embodiment, when the interaction trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool; the generating of the target indication information corresponding to the interaction variation trend further comprises:

and generating the special effect rendering information according to preset special effect configuration information.

In an optional embodiment, when the interaction trend is an ascending trend, the target indication information includes at least one second prompt message, where the at least one second prompt message is used to indicate that at least one fourth real-time interaction data in the target live broadcast room reaches a target threshold corresponding to each of the at least one fourth real-time interaction data;

the generating of the target indication information corresponding to the interaction variation trend comprises:

and generating the at least one second prompt message according to the target threshold value corresponding to the at least one fourth real-time interaction data and the at least one fourth real-time interaction data.

According to a third aspect of the embodiments of the present disclosure, there is provided a live data processing apparatus including:

the target indication information acquisition module is configured to acquire target indication information corresponding to an interaction change trend of a target live broadcast room in a live broadcast process of the target live broadcast room, wherein the interaction change trend is obtained by performing interaction trend analysis on first real-time interaction data corresponding to at least one analysis dimension; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension acquired at fixed time; the target indication information is used for carrying out forward guidance on the interaction heat degree of the target live broadcast room on the basis of indicating the interaction change trend;

and the target indication information display module is configured to display the target indication information on a target live broadcast page corresponding to the live broadcast creation object.

In an optional embodiment, the apparatus further comprises:

the power-assisted viewing prompt information display module is configured to display power-assisted viewing prompt information on the target live broadcast page in the live broadcast process;

the interactive assistance result display module is configured to execute a first checking instruction triggered based on the assistance checking prompt information and display an interactive assistance result corresponding to a first interactive assistance tool;

the first interactive power tool is an interactive power tool used in the live broadcast process, and the interactive power result is used for indicating interactive power gain brought by the first interactive power tool in the live broadcast process.

In an optional embodiment, the apparatus further comprises:

the interactive viewing prompt information display module is configured to display interactive viewing prompt information on the target live broadcast page in the live broadcast process;

the comprehensive interactive analysis data acquisition module is configured to execute a second viewing instruction triggered based on the interactive viewing prompt information, and acquire comprehensive interactive analysis data corresponding to the target live broadcast room, wherein the comprehensive interactive analysis data is based on at least one type of second real-time interactive data and at least one type of preset trend analysis chart; the at least one second real-time interactive data is at least one second preset type of interactive data acquired at regular time; the at least one preset trend analysis chart characterizes the variation trend of at least one third real-time interactive data in the live broadcast process; the at least one third real-time interactive data is at least one third preset type of interactive data acquired in the live broadcasting process;

and the comprehensive interactive analysis data display module is configured to execute display of the comprehensive interactive analysis data.

In an optional embodiment, in a case that the interaction variation trend is a downward trend, the target indication information includes first prompt information; the first prompt information is used for prompting the live broadcast creation object of the target live broadcast room to boost the interaction heat of the target live broadcast room based on a second interaction boosting tool; the second interactive power-assisted tool is an interactive power-assisted tool matched with the live broadcast attribute information corresponding to the target live broadcast room; the device further comprises:

a second interactive power tool activation module configured to execute activation of the second interactive power tool in response to a tool start use event triggered based on the first prompt information.

In an optional embodiment, when the interaction trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool;

the target indication information display module is specifically configured to display the first prompt information in a first area of the target live broadcast page, and perform special effect rendering on a display area corresponding to the second interactive power tool in the target live broadcast page based on the special effect rendering information.

the target indication information presentation module is specifically configured to perform presentation of the at least one second prompt message in at least one second area in the target live broadcast page;

According to a fourth aspect of the embodiments of the present disclosure, there is provided a live data processing apparatus including:

the system comprises a first real-time interactive data acquisition module, a first real-time interactive data acquisition module and a second real-time interactive data acquisition module, wherein the first real-time interactive data acquisition module is configured to regularly acquire first real-time interactive data corresponding to at least one analysis dimension in a target live broadcast room in the live broadcast process of the target live broadcast room; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension;

the interaction trend analysis module is configured to perform interaction trend analysis based on first real-time interaction data corresponding to the at least one analysis dimension to obtain an interaction change trend of the target live broadcast room;

the target indication information generation module is configured to generate target indication information corresponding to the interaction change trend; the target indication information is used for carrying out forward guidance on the interactive heat corresponding to the target live broadcast room on the basis of indicating the interactive change trend.

In an optional embodiment, the apparatus further comprises:

and the target indication information feedback module is configured to perform feedback of the target indication information to a live broadcast creation object corresponding to the target live broadcast room at regular time in the live broadcast process.

In an optional embodiment, the apparatus further comprises:

the preset power assisting configuration information acquiring module is configured to execute acquiring preset power assisting configuration information corresponding to a first interactive power assisting tool under the condition that a starting use event corresponding to the first interactive power assisting tool is detected, wherein the preset power assisting configuration information is used for indicating a power assisting related data type corresponding to the first interactive power assisting tool;

a first power-assisted associated data acquisition module configured to execute acquiring first power-assisted associated data based on the preset power-assisted configuration information, wherein the first power-assisted associated data is power-assisted associated data corresponding to the target live broadcast room when the start-of-use event is triggered;

a second assistance related data acquisition module configured to acquire second assistance related data when a use ending event corresponding to the first interactive assistance tool is detected, where the second assistance related data is assistance related data corresponding to the target live broadcast room when the use ending event is triggered;

and the interactive power-assisted result generation module is configured to execute the interactive power-assisted result corresponding to the first interactive power-assisted tool according to the first power-assisted associated data and the second power-assisted associated data, and the interactive power-assisted result is used for indicating the interactive power-assisted gain brought by the first interactive power-assisted tool in the live broadcast process.

In an optional embodiment, the apparatus further comprises:

and the power-assisted viewing prompt information feedback module is configured to execute that in the live broadcast process, the power-assisted viewing prompt information corresponding to the interactive power-assisted result is fed back to a live broadcast creation object corresponding to the target live broadcast room at regular time.

In an optional embodiment, the apparatus further comprises:

the second real-time interactive data acquisition module is configured to execute timing acquisition of at least one second real-time interactive data in the target live broadcast room, wherein the at least one second real-time interactive data is at least one second preset type of interactive data;

the third real-time interactive data acquisition module is configured to execute acquisition of at least one third real-time interactive data in the live broadcast process, wherein the at least one third real-time interactive data is at least one interactive data of a third preset type;

a preset trend analysis chart generation module configured to execute generating at least one preset trend analysis chart based on the at least one third real-time interactive data, wherein the at least one preset trend analysis chart represents a variation trend of the at least one third real-time interactive data in the live broadcasting process;

and the comprehensive interaction analysis data generation module is configured to execute comprehensive interaction analysis data corresponding to the target live broadcast room based on the at least one second real-time interaction data and the at least one preset trend analysis chart.

In an optional embodiment, the apparatus further comprises:

and the interactive viewing prompt information feedback module is configured to perform the live broadcast creating object corresponding to the target live broadcast room in a fixed time in the live broadcast process, and feed back the interactive viewing prompt information corresponding to the comprehensive interactive analysis data.

In an optional embodiment, the at least one analysis dimension includes a local live dimension, a historical live dimension, and an associated live dimension; the interactive trend analysis module comprises:

the first change trend determining module is configured to execute determining a first change trend corresponding to the live broadcast dimension based on first real-time interactive data corresponding to the live broadcast dimension;

the second change trend determining module is configured to execute comparison results of first real-time interaction data and first historical interaction data corresponding to the historical live broadcast dimension, and determine a second change trend corresponding to the historical live broadcast dimension; the first historical interaction data is historical interaction data corresponding to a live broadcast creation object of the target live broadcast room in the historical live broadcast dimension;

the third change trend determining module is configured to execute a comparison result based on the first real-time interaction data and the second historical interaction data corresponding to the associated live broadcast dimension, and determine a third change trend corresponding to the associated live broadcast dimension; the second historical interaction data is related objects of the live broadcast creation objects, and historical interaction data corresponding to the related live broadcast dimensions;

and the interactive change trend generation module is configured to generate the interactive change trend according to the first change trend, the second change trend and the third change trend.

In an optional embodiment, the first real-time interactive data acquiring module includes:

an object identification information acquisition unit configured to perform acquisition of object identification information of a live creation object corresponding to the target live broadcast room;

the interactive configuration information acquisition unit is configured to execute acquiring interactive configuration information corresponding to the at least one analysis dimension of the target live broadcast room based on the object identification information, wherein the interactive configuration information corresponding to any analysis dimension is used for indicating an interactive data type corresponding to any analysis dimension;

and the first real-time interactive data acquisition unit is configured to execute timing acquisition of first real-time interactive data corresponding to the at least one analysis dimension based on the interactive configuration information.

In an optional embodiment, the first real-time interactive data acquiring unit includes:

the real-time interactive data acquisition unit is configured to execute the step of acquiring real-time interactive data corresponding to the at least one analysis dimension for multiple times based on the interactive configuration information in the current trend analysis period;

the first real-time interactive data determining unit is configured to select one piece of real-time interactive data from the multiple acquired real-time interactive data corresponding to the target analysis dimension as the first real-time interactive data corresponding to the target analysis dimension, where the target analysis dimension is any one of the at least one analysis dimension.

In an optional embodiment, in a case that the interaction variation trend is a downward trend, the target indication information includes first prompt information; the target indication information generation module comprises:

the live broadcast attribute information acquisition unit is configured to execute acquisition of live broadcast attribute information corresponding to the target live broadcast room;

a second interactive power tool determination unit configured to execute determining, from at least one preset interactive power tool based on the live broadcast attribute information, a second interactive power tool matched with the target live broadcast room;

and the first prompt information generation unit is configured to execute generation of the first prompt information, and the first prompt information is used for prompting the live broadcast creation object of the target live broadcast room to assist the interaction heat degree of the target live broadcast room based on the second interaction assisting tool.

In an optional embodiment, when the interaction variation trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool; the target indication information generation module further comprises:

a special effect rendering information generating unit configured to perform generating the special effect rendering information according to preset special effect configuration information.

the target indication information generation module comprises:

and the second prompt information generation unit is configured to execute generation of the at least one second prompt information according to the at least one fourth real-time interaction data and a target threshold value corresponding to each of the at least one fourth real-time interaction data.

According to a fifth aspect of an embodiment of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the method of any one of the first or second aspects described above.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein instructions, when executed by a processor of an electronic device, enable the electronic device to perform the method of any of the first or second aspects described above. .

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform the method of any one of the first or second aspects described above.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

through in the live broadcast process, establish the target live broadcast page that the object corresponds at the live broadcast, show the target instruction information that corresponds with the interactive trend of change of target live broadcast room, can be on the basis of instructing interactive trend of change, carry out forward guide to the interactive heat that the target live broadcast room corresponds, and this interactive trend of change carries out interactive trend analysis based on the real-time interactive data of at least one kind of the first predetermined type that at least one analysis dimension that regularly acquires corresponds and obtains, can promote efficiency and the precision to the interactive trend analysis of live broadcast room greatly, and then can be when the change condition of the audio-visual effectual understanding interactive heat of help the anchor, form forward interactive feedback, promote live broadcast atmosphere and live broadcast content quality.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram of an application environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flow diagram illustrating a method of live data processing in accordance with an exemplary embodiment;

FIG. 3 is a flow diagram illustrating a method for periodically obtaining first real-time interactive data corresponding to at least one analysis dimension in a target live broadcast room, according to an example embodiment;

fig. 4 is a flowchart illustrating an interactive trend analysis performed on first real-time interactive data corresponding to at least one analysis dimension to obtain an interactive change trend of a target live broadcast room according to an exemplary embodiment;

FIG. 5 is a flow diagram illustrating a generation of an interactive assistance result according to an exemplary embodiment;

FIG. 6 is a flowchart illustrating the generation of synthetic interaction analysis data in accordance with an exemplary embodiment;

FIG. 7 is a flow diagram illustrating another live data processing method in accordance with an illustrative embodiment;

FIG. 8 is a schematic diagram of a target live page showing target indication information, provided in accordance with an illustrative embodiment;

FIG. 9 is a schematic illustration of another target live page showing target indication information provided in accordance with an exemplary embodiment;

FIG. 10 is a graphical illustration of the results of an interactive boost provided in accordance with an exemplary embodiment;

FIG. 11 is a schematic diagram of a comprehensive interactive analysis data provided in accordance with an exemplary embodiment;

FIG. 12 is a block diagram illustrating a live data processing apparatus in accordance with an exemplary embodiment;

FIG. 13 is a block diagram illustrating another live data processing apparatus in accordance with an illustrative embodiment;

FIG. 14 is a block diagram illustrating an electronic device for live data processing in accordance with an illustrative embodiment;

fig. 15 is a block diagram illustrating an electronic device for live data processing in accordance with an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in other sequences than those illustrated or described herein. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the disclosure, as detailed in the appended claims.

It should be noted that, the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for presentation, analyzed data, etc.) referred to in the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a terminal 100 and a server 200.

In an optional embodiment, the terminal 100 may be configured to provide a live broadcast service for any user, and optionally, the terminal 100 may create a terminal corresponding to an object for live broadcast; the server 200 may provide background services for the live process of the terminal 100. Specifically, the terminal 100 may include, but is not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, a smart wearable device, and other types of electronic devices, and may also be software running on the electronic devices, such as an application program. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like. Specifically, the server 200 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud computing services.

In addition, it should be noted that fig. 1 shows only one application environment provided by the present disclosure, and in practical applications, other application environments may also be included, for example, a terminal corresponding to a live browsing object (a viewer account) may also be included.

In the embodiment of the present specification, the terminal 100 and the server 200 may be directly or indirectly connected through wired or wireless communication, and the disclosure is not limited herein.

Fig. 2 is a flowchart illustrating a live data processing method according to an exemplary embodiment, and optionally, the live data processing method may be applied to a terminal or a server, and as shown in fig. 2, the method may include the following steps:

in step S201, in a live broadcasting process of a target live broadcasting room, first real-time interactive data corresponding to at least one analysis dimension in the target live broadcasting room is obtained at regular time.

In a particular embodiment, the target live room may be any live room that is currently being live. Optionally, the target live broadcast room may also be a live broadcast room screened from a live broadcast room currently being live broadcast in combination with a main broadcast category, a white list, and the like. The first real-time interaction data corresponding to any analysis dimension may be at least one first preset type of interaction data corresponding to any analysis dimension. The at least one first preset type corresponding to any analysis dimension can be at least one interactive data type corresponding to the analysis dimension and configured in advance in a target live broadcast room; optionally, under the condition that the target live broadcast room is not configured, the at least one first preset type corresponding to any analysis dimension may be at least one interactive data type corresponding to the analysis dimension configured by a system default.

In an optional embodiment, as shown in fig. 3, the step of obtaining the first real-time interaction data corresponding to at least one analysis dimension in the target live broadcast room at regular time may include the following steps:

in step S301, object identification information of a live broadcast creation object corresponding to a target live broadcast room is acquired;

in step S303, based on the object identification information, obtaining interaction configuration information corresponding to at least one analysis dimension of the target live broadcast room;

in step S305, first real-time interaction data corresponding to at least one analysis dimension is periodically obtained based on the interaction configuration information.

In a specific embodiment, the live broadcast creation object may be a user account for creating a target live broadcast room; correspondingly, the object identification information may be user account identification information; optionally, the object identification information may be used as an index to obtain interaction configuration information corresponding to at least one analysis dimension in the target live broadcast room; specifically, the interaction configuration information corresponding to any analysis dimension is used to indicate the interaction data type corresponding to any analysis dimension; optionally, if the interaction configuration information is preconfigured in the live broadcast creation object, the preconfigured interaction configuration information may be used as the interaction configuration information corresponding to at least one analysis dimension in the target live broadcast room; optionally, if the live broadcast creation object does not configure the interactive configuration information, default interactive configuration information may be used as the interactive configuration information corresponding to the target live broadcast room in the at least one analysis dimension.

In a particular embodiment, the interaction data types may include, but are not limited to: the number of online objects (online viewers), the number of prawns, the number of presented virtual resources, the number of objects presented with virtual resources, the number of comments, the number of comment objects, the number of shares, the number of shared objects, the number of accumulated watching objects, the accumulated watching duration and the like in the live broadcast room.

In a specific embodiment, a preset acquisition frequency for acquiring the first real-time interaction data corresponding to the at least one analysis dimension may be preset, and correspondingly, the first real-time interaction data corresponding to each analysis dimension indicated by the interaction configuration information may be acquired based on the preset acquisition frequency.

In practical application, a server side can preset service modules of various services related in a live broadcast process; correspondingly, each business service module can collect data corresponding to various businesses in the live broadcast process; and when each business service module collects data, the data can be collected and stored according to a preset collection strategy, and optionally, a comment service module (a business service module) can obtain a data collection strategy by taking the total comment object number of a live broadcast as a dimension, and also can obtain a data collection strategy by taking the total comment object number of the live broadcast as a dimension.

In an optional embodiment, a data acquisition policy corresponding to the acquisition of the first real-time interaction data corresponding to each analysis dimension may be configured in advance in combination with a preset collection policy corresponding to each service module.

In the above embodiment, the target live broadcast room is combined with the object identification information of the live broadcast creation object corresponding to the target live broadcast room, the interaction configuration information corresponding to at least one analysis dimension of the target live broadcast room is obtained, the interaction configuration information is obtained regularly, the first real-time interaction data corresponding to at least one analysis dimension is obtained, the interaction data types corresponding to each analysis dimension of different live broadcast rooms can be configured in an action manner while the diversified requirements of different anchor broadcasts are met, and the flexibility of interaction trend analysis is greatly improved.

In an optional embodiment, the above periodically obtaining, based on the interaction configuration information, the first real-time interaction data corresponding to at least one analysis dimension may include:

in a current trend analysis period, acquiring real-time interaction data corresponding to at least one analysis dimension for multiple times based on interaction configuration information;

selecting one real-time interaction data from the real-time interaction data corresponding to the target analysis dimensionalities obtained for multiple times to serve as first real-time interaction data corresponding to the target analysis dimensionalities, wherein the target analysis dimensionalities are any analysis dimensionalities in at least one analysis dimensionality.

In a specific embodiment, the interaction trend analysis may be performed by regularly combining the collected first real-time interaction data corresponding to the at least one analysis dimension, optionally, the interaction trend analysis frequency may be consistent with the preset collection frequency, and optionally, the preset collection frequency may be greater than the interaction certainty analysis frequency; correspondingly, in the current trend analysis period, the real-time interactive data (first real-time interactive data) corresponding to at least one analysis dimension can be repeatedly or lacked; optionally, one of the real-time interaction data acquired multiple times in the current trend analysis period may be randomly selected as the first real-time interaction data for interaction trend analysis in the current trend analysis period, so as to effectively avoid data loss caused by reasons such as delay, write failure, and the like of the service module corresponding to the interaction data.

In the above embodiment, the interaction data is obtained for multiple times in one trend analysis period, and the interaction data obtained at a certain time is selected as the interaction data for performing interaction trend analysis, so that timeliness and success rate of interaction trend analysis can be effectively ensured.

In step S203, performing interaction trend analysis based on the first real-time interaction data corresponding to the at least one analysis dimension to obtain an interaction change trend of the target live broadcast;

in a specific embodiment, the at least one analysis dimension may include at least one of a local live dimension, a historical live dimension, and an associated live dimension. Optionally, the live broadcasting dimension may be a dimension for performing interactive trend analysis by analyzing a data change condition in a live broadcasting within a period of time; the historical live broadcast dimension can be a dimension for analyzing the dynamic trend by comparing the historical interactive data of the anchor with the interactive data in the live broadcast; the relevant live broadcast dimension can be a dimension for performing trend analysis by comparing historical interactive data of the relevant object with interactive data in the live broadcast.

In an optional embodiment, when the at least one analysis dimension may include a local live broadcast dimension, a historical live broadcast dimension, and an associated live broadcast dimension, as shown in fig. 4, performing an interaction trend analysis based on the first real-time interaction data corresponding to the at least one analysis dimension to obtain an interaction change trend of the target live broadcast room may include the following steps:

in step S401, a first variation trend corresponding to the live broadcast dimension is determined based on the first real-time interactive data corresponding to the live broadcast dimension;

in step S403, determining a second variation trend corresponding to the historical live broadcast dimension based on a comparison result between the first real-time interactive data corresponding to the historical live broadcast dimension and the first historical interactive data;

in step S405, determining a third variation trend corresponding to the associated live broadcast dimension based on a comparison result of the first real-time interactive data and the second historical interactive data corresponding to the associated live broadcast dimension;

in step S407, an interactive trend is generated according to the first trend, the second trend and the third trend.

In an optional embodiment, the first real-time interactive data corresponding to the live dimension may correspond to at least one interactive data type (at least one first preset type); the first change trend can represent the change trend of the interactive data of each interactive data type corresponding to the live broadcast dimension at the current moment; alternatively, the first trend may be an upward trend or a downward trend. Optionally, the comparison result of the current first real-time interaction data and the last acquired first real-time interaction data may be combined to generate the first variation trend.

In a specific embodiment, the first real-time interactive data corresponding to the historical live broadcast dimension may correspond to at least one interactive data type (at least one first preset type); the second variation trend can represent the variation trend of the interactive data of each interactive data type corresponding to the historical live broadcast dimension; alternatively, the second trend may be an upward trend or a downward trend.

In a specific embodiment, the first historical interaction data may be historical interaction data corresponding to a historical live dimension of an object created for live broadcasting in a target live broadcasting room. The historical interaction data corresponding to the historical live broadcast dimension may be interaction data of a live broadcast creation object in a preset first historical time period, for example, an average online number per minute or a standard deviation of the average online number in the first historical time period. Optionally, taking the first historical interaction data as the average online number per minute in the first historical time period as an example, the average online number per minute corresponding to the live broadcast in the current field may be compared with the average online number per minute in the first historical time period, and optionally, if the comparison result is that the average online number per minute corresponding to the live broadcast in the field is greater than the average online number per minute in the preset historical time period, the second change trend of the ascending trend may be determined; otherwise, a second trend of decreasing trend is generated.

In a specific embodiment, the first real-time interactive data corresponding to the associated live dimension may correspond to at least one interactive data type (at least one first preset type); the third variation trend can represent the variation trend of the interactive data of each interactive data type corresponding to the associated live broadcast dimension; alternatively, the third trend may be an upward trend or a downward trend.

In a specific embodiment, the second historical interaction data is an associated object of a live broadcast creation object, and the historical interaction data corresponds to an associated live broadcast dimension; specifically, the number of the objects to be watched can be combined to determine the associated object of the live broadcast creation object; the number of the objects to be focused on corresponding to any object may be the number of objects focusing on the object; optionally, an object whose difference between the number of objects to be watched and the number of objects to be closed of the live broadcast creation object is smaller than a preset threshold may be used as the associated object. Specifically, the preset threshold may be set in combination with actual applications.

In a specific embodiment, the historical interaction data corresponding to the associated live broadcast dimension may be interaction data of an associated object in a preset second historical time period, for example, an average value of the number of comments of each live broadcast of the associated object in the second historical time period, an average value of the number of accumulated viewing objects, and the like. Optionally, taking the second historical interaction data as an average value of the number of comments of each live broadcast in the second historical time period as an example, comparing the average value of the number of comments of each live broadcast of the associated object in the second historical time period with the average value of the number of comments of each live broadcast of the associated object in the second historical time period, optionally, if the comparison result is that the average value of the number of comments of the live broadcast of the local field is greater than the average value of the number of comments of each live broadcast of the associated object in the second historical time period, determining a third variation trend of the generated ascending trend; conversely, a third trend of decreasing trend is generated.

In a specific embodiment, each analysis dimension corresponds to each interaction data type and corresponds to an ascending trend or a descending trend, optionally, the generating of the interaction change trend according to the first change trend, the second change trend and the third change trend may include taking a trend with a larger proportion as the interaction change trend according to a proportion condition of the ascending trend and the descending trend; accordingly, the interaction trend may be an ascending trend or a descending trend.

In the above embodiment, the interactive trend of the target live broadcast room is analyzed by combining the live broadcast dimension, the historical live broadcast dimension and the real-time interactive data corresponding to the associated live broadcast dimension, so that the comprehensiveness of the interactive trend analysis is improved, the accuracy and the effectiveness of the interactive trend analysis of the target live broadcast room can be greatly improved, and the anchor can be better helped to know the change condition of the interactive heat.

In step S205, target indication information corresponding to the interaction variation tendency is generated.

In a specific embodiment, the target indication information may be used to forward guide the corresponding interaction heat of the target live broadcast room on the basis of indicating the interaction trend.

In an optional embodiment, in a case that the interaction variation trend is a downward trend, the target indication information may include a first prompt message; optionally, the generating the target indication information corresponding to the interaction trend may include:

acquiring live broadcast attribute information corresponding to a target live broadcast room;

determining a second interactive power-assisted tool matched with a target live broadcast room from at least one preset interactive power-assisted tool based on the live broadcast attribute information;

and generating first prompt information which can be used for prompting the interaction heat degree of a live broadcast creation object of the target live broadcast room based on the power-assisted target live broadcast room of the second interaction power-assisted tool.

In a specific embodiment, the live broadcast attribute information may reflect live broadcast characteristics of a target live broadcast room, for example, live broadcast creation object types or data in a live broadcast process, such as a high number of online objects but a small number of donated virtual resources; the classification of the live creations can be set in combination with actual requirements, such as popularity type, talent type, and the like. Specifically, the preset interactive power tool can be a preset tool for assisting the interactive heat of the live broadcast room; optionally, the at least one preset interactive assisting tool may include at least one of a battle tool, a line tool, a wheat tool, a virtual resource extraction tool, a lucky assistant tool (a tool for enabling the audience to obtain lottery qualification by sharing a live broadcast room), a fan cluster tool, a live broadcast reservation tool, and the like.

In an optional embodiment, a preset interactive power-assisted tool matched with different live broadcast attribute information can be preset; optionally, the matched preset interaction assisting tool may include a virtual resource extraction tool when the live broadcast attribute information is a human type in the live broadcast creation object types; optionally, under the condition that the live broadcast attribute information is a talent art type in the live broadcast creation object types, the matched preset interaction assisting tools may include a battle tool, a connection tool, and the like; under the condition that the live broadcast attribute information is that the number of online objects is high but the number of given virtual resources is small, the matched preset interactive power tool can comprise a fan cluster tool.

In an optional embodiment, in a case that a second interactive power tool (a preset interactive power tool matched with the live broadcast attribute information) is determined, first prompt information corresponding to the second interactive power tool may be generated, so that on the basis of indicating a downward trend, a forward guidance is performed on the interaction heat corresponding to the target live broadcast room by prompting to use the second interactive power tool.

In the embodiment, under the condition that the interactive change trend is a descending trend, the second interactive power tool used in the live broadcast process of the live broadcast creation object is matched and recommended by combining with the live broadcast attribute information corresponding to the target live broadcast room, the matching degree of the recommended second interactive power tool and the target live broadcast room can be improved, the first prompt information corresponding to the second interactive power tool is generated, a user can know the interactive power tool matched with the live broadcast room in time, the interactive heat degree of the target live broadcast room can be improved better, and interactive forward guidance is formed.

In an optional embodiment, in a case that the interaction variation trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool; correspondingly, the generating of the target indication information corresponding to the interaction variation trend may further include:

and generating special effect rendering information according to the preset special effect configuration information.

In a specific embodiment, the preset special effect configuration information may be a preset special effect type corresponding to an interactive power tool recommended to be used by a live broadcast creation object; optionally, if the live broadcast creation object is not configured with special effect configuration information in advance, default special effect configuration information may be used as preset special effect configuration information; optionally, special effect rendering information corresponding to the special effect type corresponding to the preset special effect configuration information may be generated. The special effect rendering information can be used for highlighting a display area corresponding to a second interactive power tool in the live broadcast page.

In the embodiment, under the condition that the second interactive power tool recommended to the target live broadcast room for use at present is determined, on the basis of generating the first prompt information corresponding to the second interactive power tool, the special effect rendering information corresponding to the second interactive power tool is generated, so that the second interactive power tool can be better highlighted.

correspondingly, the generating of the target indication information corresponding to the interaction variation trend includes:

and generating at least one second prompt message according to the target threshold value corresponding to the at least one fourth real-time interaction data and the at least one fourth real-time interaction data.

In a specific embodiment, any one of the fourth real-time interaction data may correspond to at least one target threshold, and specifically, the at least one target threshold may be preset. The at least one fourth real-time interaction data may be at least one fourth preset type of interaction data, and specifically, the at least one fourth preset type of interaction data with at least one target threshold may be preconfigured according to actual application requirements; taking the fourth real-time interaction data as the number of online objects as an example, the at least one target threshold may be at least one preset online object number threshold.

In a specific embodiment, each type of the fourth real-time interaction data may correspond to one type of the second prompt information, and optionally, at least one type of the fourth real-time interaction data corresponding to the target indication information when the interaction change trend is an ascending trend may be configured in advance in combination with the actual demand.

In the above embodiment, when the interaction variation trend is an ascending trend, at least one second prompt message indicating that at least one fourth real-time interaction data in the target live broadcast room reaches a corresponding target threshold of the at least one fourth real-time interaction data is generated, so that the anchor is encouraged to continuously produce live broadcast content by using the prompt message indicating that the target is reached, the anchor has live broadcast power, and further, the interaction heat degree of the target live broadcast room can be better improved, and forward guidance of interaction is formed.

In an optional embodiment, the method further includes:

and in the live broadcasting process, feeding back target indication information to a live broadcasting creation object corresponding to the target live broadcasting room at regular time.

In a specific embodiment, the frequency of pushing the target indication information may be consistent with the frequency of analyzing the interaction trend, that is, the target indication information is generated once every time an interaction change trend is generated and fed back to the live broadcast creation object. Optionally, the frequency of pushing the target indication information may also be less than the interactive trend analysis frequency; for example, the continuous preset interaction change trends of multiple times are all ascending trends, and the generation of the target indication information and the feedback of the target indication information can be suspended once.

In an optional embodiment, in a case that the execution subject is a server, the feeding back the target indication information may include: and sending target indication information to a terminal corresponding to the live broadcast creation object at regular time so that the terminal can display the target indication information on a live broadcast page.

In an optional embodiment, in a case that the execution subject is a terminal, the feeding back the target indication information to the live broadcast creation object corresponding to the target live broadcast room at regular time may include: and displaying the target indication information on the live page at regular time.

In the above embodiment, the object is created to the live broadcast at regular time, the target indication information is fed back, and in the live broadcast process, on the basis of helping the anchor to clearly and intuitively know the interactive change trend, the forward guidance of the interactive heat of the target live broadcast room is realized, so that the interactive heat and the live broadcast content quality can be better improved.

In an optional embodiment, in the live broadcast process, if a certain interactive power tool is used, an interactive power result corresponding to the interactive power tool can be generated, and the anchor can be helped to know the use effect of the interactive power tool. Correspondingly, the method may further include: specifically, as shown in fig. 5, the step of generating the interactive assistance result may include the following steps:

in step S501, when a start-of-use event corresponding to a first interactive power tool is detected, preset power configuration information corresponding to the first interactive power tool is acquired;

in step S503, based on preset assistive configuration information, acquiring first assistive associated data;

in step S505, when an end use event corresponding to the first interactive power tool is detected, second power related data is acquired;

in step S507, an interactive assistance result corresponding to the first interactive assistance tool is generated according to the first assistance-related data and the second assistance-related data.

In a specific embodiment, the preset boost configuration information may be preconfigured for a live broadcast creation object; optionally, under the condition that the live broadcast creation object is not configured, the assistance configuration information may be default assistance configuration information; specifically, the preset assistance configuration information may be used to indicate an assistance-related data type corresponding to the first interactive assistance tool. Optionally, the assistance-related data types may be combined with different types of data corresponding to actual applications, for example, the number of comments, the number of online objects, the average viewing duration, and the like.

In a specific embodiment, the first boost related data may be boost related data corresponding to a target live broadcast room when the start-of-use event is triggered; the second assistance associated data is the assistance associated data corresponding to the target live broadcast room when the use event is triggered; the assistance related data corresponding to the target live broadcast room can be data of assistance related data types corresponding to preset assistance configuration information.

In a specific embodiment, the interactive power-assisted result is used for indicating the interactive power-assisted gain brought by the first interactive power-assisted tool in the live broadcast process; specifically, the first assistance-related data may be subtracted from the second assistance-related data to obtain the interactive assistance result.

In an optional embodiment, in the case that the first interactive assistance tool corresponds to a plurality of associated assistance data types, priorities corresponding to the plurality of associated assistance data types may be preset; correspondingly, the corresponding interactive assistance result of each associated assistance data type can be calculated in turn by combining the priority.

In the above embodiment, in combination with the detection of the start use event and the end use event corresponding to the first interactive power tool, the use condition of the interactive power tool can be timely sensed, and in combination with the preset power configuration information, the first power related data corresponding to the target live broadcast room when the start use event is triggered and the second power related data corresponding to the target live broadcast room when the end use event is triggered are acquired, so that the service resources can be saved while the diversified demands of different anchor broadcasts are met; and an interactive assistance result indicating the interactive assistance gain brought by the first interactive assistance tool in the live broadcast process can be generated by combining the first assistance associated data and the second assistance associated data, so that the anchor can be helped to effectively know the using effect of the tool, and further, the use of subsequent tools can be more pertinently carried out.

In an optional embodiment, the method may further include:

in the live broadcast process, a live broadcast creation object corresponding to a target live broadcast room is fed back at regular time, and assistance check prompt information corresponding to an interactive assistance result is fed back.

In an optional embodiment, in a case that the execution subject is a server, the regularly creating an object to the live broadcast corresponding to the target live broadcast room, and feeding back the boost viewing prompt information corresponding to the interactive boost result may include: and sending power-assisted checking prompt information to a terminal corresponding to the live broadcast creation object at regular time so that the terminal can display the power-assisted checking prompt information on a live broadcast page.

In an optional embodiment, in a case that the execution subject is a terminal, the timely creating an object to the live broadcast corresponding to the target live broadcast room, and feeding back the boost viewing prompt information corresponding to the interactive boost result may include: and displaying the assistance checking prompt information on the live broadcast page at regular time.

In a specific embodiment, the feedback frequency of the interactive assistance result may be preset in combination with the actual application requirement.

In the embodiment, the object is created in a live broadcast regularly, the assistance corresponding to the interactive assistance result is fed back to check the prompt information, so that the anchor can clearly and visually know the using effect of the tool in the live broadcast process, a user can be helped to use the follow-up tool in a more targeted manner, and the interactive heat and the live broadcast content quality are better improved.

In an optional embodiment, the comprehensive interactive analysis data of the target live broadcast room can be generated at regular time in the live broadcast process, so that a user can know the interactive heat change condition in the live broadcast process more comprehensively. Correspondingly, the method may further include: the step of generating the integrated interaction analysis data, as shown in fig. 6, may include the steps of:

in step S601, at least one second real-time interactive data in the target live broadcast room is obtained at regular time;

in step S603, at least one third real-time interactive data in the live broadcast process is obtained;

in step S605, generating at least one preset trend analysis graph based on the at least one third real-time interaction data;

in step S607, comprehensive interactive analysis data corresponding to the target live broadcast room is generated based on the at least one second real-time interactive data and the at least one preset trend analysis graph.

In a specific embodiment, the at least one second real-time interaction data may be at least one second preset type of interaction data; specifically, the at least one second preset type of interaction data may be pre-configured real-time interaction data included in the integrated interaction analysis data; optionally, at least one second preset type of interactive data may be preconfigured by the live broadcast creation object, so that service resources may be saved while diversified requirements of different anchor broadcasts are met; correspondingly, corresponding configuration information can be searched by combining with the object identification information of the live broadcast creation object; in the case that the live creationobject is not configured, the at least one second preset type of interaction data may be configured by default.

In a specific embodiment, at least one second real-time interactive data in the target live broadcast room can be obtained at regular time according to the updating frequency corresponding to the comprehensive interactive analysis data.

In a specific embodiment, the at least one third real-time interaction data is at least one third preset type of interaction data; specifically, the at least one third preset type of interactive data may be preconfigured interactive data of a change trend graph in a live broadcast production process; optionally, at least one third preset type of interactive data may be preconfigured by the live broadcast creation object, so that service resources may be saved while diversified requirements of different anchor broadcasts are met; correspondingly, corresponding configuration information can be searched by combining with the object identification information of the live broadcast creation object; in the case that the live creation object is not configured, the at least one third preset type of interactive data may be configured by default.

In a specific embodiment, a preset trend analysis graph corresponding to each type of third real-time interaction data may be generated by combining each type of third real-time interaction data in the live broadcasting process. The at least one preset trend analysis graph can represent the variation trend of the at least one third real-time interaction data in the live broadcasting process. In a specific embodiment, at least one preset trend analysis graph can be generated at regular time according to the updating frequency corresponding to the comprehensive interaction analysis data. Optionally, identification information corresponding to a preset event may also be displayed in the preset trend analysis graph, specifically, the preset event may be set in combination with an actual application, for example, an event that a certain interactive assistance tool is used at a certain time point; such as an event that a certain real-time interaction data reaches a corresponding target threshold at a certain point in time, etc.

In an optional embodiment, the generating of the comprehensive interaction analysis data corresponding to the target live broadcast room based on the at least one second real-time interaction data and the at least one preset trend analysis chart may include using the at least one second real-time interaction data and the at least one preset trend analysis chart as the comprehensive interaction analysis data corresponding to the target live broadcast room. Optionally, in practical application, the comprehensive interaction analysis data may further include other data that may reflect the interaction popularity in the live broadcast process, for example, information such as the ranking currently in the interaction popularity list.

In a specific embodiment, the comprehensive interaction analysis data can be used for reflecting the interaction heat degree of the target live broadcast room in the live broadcast process in detail.

In the embodiment, the comprehensive interactive analysis data corresponding to the target live broadcasting room is generated by combining at least one second real-time interactive data in the target live broadcasting room obtained at regular time and at least one preset trend analysis chart generated based on at least one third real-time interactive data in the live broadcasting process, so that the interactive heat degree of the target live broadcasting room in the live broadcasting process can be reflected more comprehensively and more in detail, an anchor is helped to analyze and rerun, the live broadcasting experience is accumulated, and the quality of live broadcasting content can be better improved.

In an optional embodiment, the method may further include:

In an optional embodiment, in a case that the execution subject is a server, the periodically creating an object to the live broadcast corresponding to the target live broadcast room, and feeding back the interactive viewing prompt information corresponding to the integrated interactive analysis data may include: and sending an interactive viewing prompt message to a terminal corresponding to the live broadcast creation object at regular time, so that the terminal can display the interactive viewing prompt message on a live broadcast page.

In an optional embodiment, in a case that the execution subject is a terminal, the regularly creating an object to the live broadcast corresponding to the target live broadcast room, and feeding back the interactive viewing prompt information corresponding to the comprehensive interactive analysis data may include: and displaying the interactive viewing prompt information on the live page at regular time.

In a specific embodiment, the feedback frequency of the interactive viewing prompt information can be preset in combination with the actual application requirements.

In the embodiment, the interactive viewing prompt information corresponding to the comprehensive interactive analysis data is fed back to the live broadcast creation object at regular time, so that a user can be helped to more comprehensively and more specifically receive the interactive heat of the target live broadcast room in the live broadcast process, further, a main broadcast can be helped to analyze and rerun, live broadcast experience is accumulated, and the live broadcast content quality is better improved.

According to the technical scheme provided by the embodiment of the specification, in the live broadcast process, at least one first preset type of real-time interactive data corresponding to at least one analysis dimension in a target live broadcast room is obtained regularly, interactive trend analysis can be performed from at least one analysis dimension regularly based on the at least one first preset type of real-time interactive data, the efficiency and the accuracy of the interactive trend analysis of the live broadcast room are greatly improved, target indication information corresponding to the interactive change trend obtained through analysis is generated, the interactive heat corresponding to the target live broadcast room can be guided forwards on the basis of indicating the interactive change trend, further, the live broadcast atmosphere and the content quality of the live broadcast are improved while the change condition of the interactive heat can be known intuitively and effectively through anchor broadcast.

Referring to fig. 7, fig. 7 is a flowchart illustrating another live data processing method according to an exemplary embodiment, where optionally, the live data processing method may be applied to a terminal, and the method may include the following steps:

in step S701, in the live broadcasting process of the target live broadcasting room, target indication information corresponding to the interaction change trend of the target live broadcasting room is acquired.

In a particular embodiment, the target live room may be any live room that is currently live. The interaction variation trend can be obtained by analyzing the interaction trend based on first real-time interaction data corresponding to at least one analysis dimension; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension acquired at fixed time; in a specific embodiment, the target indication information may be used to forward guide the interactive heat of the target live broadcast room on the basis of indicating the interactive trend. In an optional embodiment, the target indication information may be obtained by the terminal from a server side, or may be generated by the terminal by combining the first real-time interaction data corresponding to the at least one analysis dimension. Specifically, the specific step of refining the target indication information may refer to the above related steps, which are not described herein again.

In step S703, target indication information is displayed on a target live page corresponding to the live creation object.

In a specific embodiment, in a case that the interaction variation trend is a descending trend, the target indication information includes first prompt information; the first prompt information can be used for prompting the interaction heat of a live broadcast creation object of the target live broadcast room based on the power-assisted target live broadcast room of the second interactive power-assisted tool; the second interactive power-assisted tool is matched with the live broadcast attribute information corresponding to the target live broadcast room; optionally, the method may further include:

and starting a second interactive power-assisted tool in response to the tool start using event triggered based on the first prompt message.

In a specific embodiment, a control for triggering a tool to start using an event may be set in the first prompt message, and optionally, the tool to start using the event may be triggered by clicking or sliding the control; correspondingly, under the condition that this instrument begins to use the thing to trigger, can start the interactive helping hand instrument of second, and then can promote the interactive heat degree in the live broadcast room with the help of this interactive helping hand instrument of second.

In the above embodiment, when the interaction change trend is a descending trend, the first prompt information for prompting the interaction heat degree of the power-assisted target live broadcast room based on the second interaction power-assisted tool is used as the target indication information, forward guidance can be performed on the interaction heat degree corresponding to the target live broadcast room on the basis of indicating the descending trend, and then the second interaction power-assisted tool can be started under the condition that the tool starts to use an event based on the first prompt information, so that targeted interaction power assistance is performed, and the live broadcast interaction atmosphere is greatly improved.

In an optional embodiment, in a case that the interaction variation trend is a downward trend, the target indication information further includes special effect rendering information that may correspond to the second interaction assisting tool;

correspondingly, the displaying of the target indication information on the target live broadcast page corresponding to the live broadcast creation object may include:

and displaying the first prompt information in a first area of the target live broadcast page, and performing special effect rendering on a display area corresponding to the second interactive power tool in the target live broadcast page based on the special effect rendering information. Optionally, a tool start use event of the second interactive power tool may be triggered by combining a display area corresponding to the second interactive power tool in the target live broadcast page.

In a specific embodiment, the first area may be set in connection with an actual application, such as a comment area.

In a specific embodiment, as shown in fig. 8, fig. 8 is a schematic diagram of a target live page showing target indication information according to an exemplary embodiment. The information corresponding to 801 may be first prompt information, and the PK tool is a first interactive assistance tool, and optionally, special effect rendering may be performed on the display area corresponding to the PK tool in fig. 8.

In the above embodiment, when the interactive change trend is a downward trend, on the basis of displaying the first prompt information, the special effect rendering information is combined to perform special effect rendering on the display area corresponding to the second interactive power tool, so that the atmosphere using the second interactive power tool can be better rendered, and meanwhile, the richness of page display can be better improved.

In an optional embodiment, in a case that the interaction trend is an ascending trend, the target indication information may include at least one second prompt message, where the at least one second prompt message is used to indicate that at least one fourth real-time interaction data in the target live broadcast room reaches a target threshold corresponding to each of the at least one fourth real-time interaction data;

displaying at least one second prompt message in at least one second area in the target live broadcast page;

in a specific embodiment, any one of the second prompt messages corresponds to one of the second areas. Specifically, the at least one second area may correspond to different areas in combination with the actual application, such as a comment area, a page top area, and the like.

In a specific embodiment, as shown in fig. 9, fig. 9 is a schematic diagram of another target live page showing target indication information provided according to an exemplary embodiment. The information corresponding to 901 and the information corresponding to 902 may be two kinds of second prompt information.

In the foregoing embodiment, when the interaction variation trend is an ascending trend, the target indication information that is at least one second prompt information used for indicating that at least one fourth real-time interaction data reaches the corresponding target threshold value may include at least one prompt information that can reach the target to encourage the anchor to continuously produce the live broadcast content, and the at least one second prompt information is respectively displayed in an area in the target live broadcast page, so that live broadcast power of the anchor can be better promoted, and further, interaction heat between target live broadcasts can be better promoted, and forward guidance of interaction is formed.

In an optional embodiment, the method may further include:

in the live broadcast process, displaying power-assisted viewing prompt information on a target live broadcast page;

responding to a first checking instruction triggered based on the power assisting checking prompt information, and displaying an interactive power assisting result corresponding to the first interactive power assisting tool;

in a specific embodiment, an interactive assistance result corresponding to the first interactive assistance tool can be generated at regular time, and assistance viewing prompt information corresponding to the interactive assistance result is displayed on a target live broadcast page at regular time, so that an anchor can view the interactive assistance result. Specifically, above-mentioned first interactive helping hand instrument can be the interactive helping hand instrument that live in-process used, and interactive helping hand result is used for instructing the interactive helping hand gain that first interactive helping hand instrument brought at live in-process.

In a specific embodiment, the terminal may generate the interactive assistance result, or may obtain the interactive assistance result from the server, and specifically, the relevant refinement of the interactive assistance result may refer to the relevant refinement steps, which are not described herein again.

In a specific embodiment, the interactive assistance result may be displayed on a target live page, or may jump to a new page for display.

In a specific embodiment, as shown in fig. 10, taking the example of displaying the interaction assisting result on the target live broadcast page as an example, fig. 10 is a schematic diagram of an interaction assisting result according to an exemplary embodiment. The information in the pop-up window 1001 may be an interactive assistance result.

In the embodiment, in the live broadcasting process, the prompt information is checked by displaying the assistance on the target live broadcasting page, so that the anchor can check the interactive assistance result corresponding to the first interactive assistance tool used in the live broadcasting process, the anchor can know the using effect of the tool clearly and visually, the user can be helped to use the follow-up tool in a more targeted manner, and the interactive heat and the live broadcasting content quality are better improved.

In an optional embodiment, the method may further include:

in the live broadcasting process, displaying interactive viewing prompt information on a target live broadcasting page;

responding to a second viewing instruction triggered based on the interactive viewing prompt information, and acquiring comprehensive interactive analysis data corresponding to the target live broadcast room, wherein the comprehensive interactive analysis data comprises at least one type of second real-time interactive data and at least one type of preset trend analysis chart; the at least one second real-time interactive data is used for indicating the interactive heat change condition in the live broadcast process;

and displaying the comprehensive interactive analysis data.

In a specific embodiment, during the live broadcast process, the comprehensive interactive analysis data can be generated at regular time, and the interactive viewing prompt information corresponding to the comprehensive interactive analysis data is displayed on the target live broadcast page at regular time, so that the anchor can view the comprehensive interactive analysis data; optionally, in the live broadcasting process, the interactive viewing prompt information may be the second prompt information. Optionally, when the live broadcast is finished, a viewing entry of the comprehensive interactive analysis data can be provided in the related page, so that the anchor broadcast can perform overall review on the interactive heat change condition of the entire live broadcast.

In a specific embodiment, the terminal may generate the integrated interactive analysis data, or may obtain the integrated interactive analysis data from the server, and specifically, the relevant refinement of the integrated interactive analysis data may refer to the relevant refinement step, which is not described herein again.

In a specific embodiment, the integrated interaction analysis data may be presented on a target live page, or may jump to a new page for presentation.

In a specific embodiment, as shown in FIG. 11, FIG. 11 is a schematic diagram of a comprehensive interactive analysis data provided according to an exemplary embodiment. Optionally, the at least one second real-time interaction data may include 1101 corresponding data; the at least one predetermined trend analysis graph may include a graph 1102 corresponding thereto; under the condition that live broadcasting is finished, if the comprehensive interaction analysis data is checked, the comprehensive interaction analysis data does not contain ranking information currently in the interaction popularity list.

In the above embodiment, in the live broadcast process, through showing the interactive prompt information of looking over at the live page of target, the anchor can conveniently look over the comprehensive interactive analysis data in the live broadcast process, and the comprehensive interactive analysis data is generated based on at least one kind of second real-time interactive data in the live broadcast room of target that regularly acquires, and at least one kind of preset trend analysis chart that characterizes the trend of at least one kind of third real-time interactive data in the live broadcast process, the interactive heat degree of the live broadcast room in the live broadcast process of target can be reflected more comprehensively and in detail, the anchor is helped to analyze and rerun, the live broadcast experience is accumulated, and then the live broadcast content quality can be better promoted.

According to the technical scheme provided by the embodiment of the specification, in the specification, target live broadcast pages corresponding to the target live broadcast creation objects are displayed in a live broadcast process, target indication information corresponding to the interactive change trend of the target live broadcast room is displayed, the interactive heat corresponding to the target live broadcast room can be guided in a forward direction on the basis of indicating the interactive change trend, the interactive change trend is obtained by analyzing the interactive trend based on at least one first preset type of real-time interactive data corresponding to at least one analysis dimension obtained in a timing mode, the efficiency and accuracy of interactive trend analysis of the live broadcast room can be greatly improved, further, the change condition of the interactive heat can be intuitively and effectively known in a main broadcast, forward interactive feedback can be formed, and the live broadcast atmosphere and content quality can be improved.

Fig. 12 is a block diagram illustrating a live data processing apparatus in accordance with an exemplary embodiment. Referring to fig. 12, the apparatus includes:

a target indication information obtaining module 1210 configured to obtain target indication information corresponding to an interaction variation trend of a target live broadcast room during live broadcast of the target live broadcast room, wherein the interaction variation trend is obtained by performing interaction trend analysis based on first real-time interaction data corresponding to at least one analysis dimension; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension acquired at fixed time; the target indication information is used for carrying out forward guidance on the interactive heat of the target live broadcast room on the basis of indicating the interactive change trend;

and the target indication information presentation module 1220 is configured to perform presentation of the target indication information on a target live broadcast page corresponding to the live broadcast creation object.

In an optional embodiment, the apparatus further comprises:

the power-assisted viewing prompt information display module is configured to display power-assisted viewing prompt information on a target live broadcast page in a live broadcast process;

the interaction assistance result display module is configured to execute a first checking instruction triggered based on assistance checking prompt information and display an interaction assistance result corresponding to the first interaction assistance tool;

the first interactive power tool is an interactive power tool used in a live broadcast process, and an interactive power result is used for indicating interactive power gain brought by the first interactive power tool in the live broadcast process.

In an optional embodiment, the apparatus further comprises:

the interactive viewing prompt information display module is configured to display interactive viewing prompt information on a target live broadcast page in a live broadcast process;

the comprehensive interactive analysis data acquisition module is configured to execute a second viewing instruction triggered based on the interactive viewing prompt information, and acquire comprehensive interactive analysis data corresponding to the target live broadcast room, wherein the comprehensive interactive analysis data is based on at least one second real-time interactive data and at least one preset trend analysis chart; the at least one second real-time interactive data is at least one second preset type of interactive data acquired at regular time; the at least one preset trend analysis chart characterizes the change trend of the at least one third real-time interactive data in the live broadcast process; the at least one third real-time interactive data is at least one third preset type of interactive data acquired in the live broadcasting process;

and the comprehensive interactive analysis data display module is configured to execute display of comprehensive interactive analysis data.

In an optional embodiment, in the case that the interaction variation trend is a descending trend, the target indication information includes first prompt information; the first prompt information is used for prompting the interaction heat of a live broadcast creation object of the target live broadcast room based on the power-assisted target live broadcast room of the second interactive power-assisted tool; the second interactive power-assisted tool is matched with the live broadcast attribute information corresponding to the target live broadcast room; the above-mentioned device still includes:

and the second interactive power tool starting module is configured to execute a tool start using event triggered based on the first prompt message and start the second interactive power tool.

In an optional embodiment, when the interaction variation trend is a descending trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool;

the target indication information display module 1220 is specifically configured to perform displaying of the first prompt information in the first area of the target live broadcast page, and perform special effect rendering on the display area corresponding to the second interactive power tool in the target live broadcast page based on the special effect rendering information.

the target indication information presentation module 1220 is specifically configured to perform presentation of at least one second prompt message in at least one second area of the target live broadcast page;

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 13 is a block diagram illustrating another live data processing apparatus in accordance with an example embodiment. Referring to fig. 13, the apparatus includes:

a first real-time interactive data obtaining module 1310 configured to perform live broadcasting in a target live broadcasting room, and periodically obtain first real-time interactive data corresponding to at least one analysis dimension in the target live broadcasting room; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension;

the interaction trend analysis module 1320 is configured to perform interaction trend analysis based on the first real-time interaction data corresponding to the at least one analysis dimension to obtain an interaction change trend of the target live broadcast room;

a target indication information generation module 1330 configured to perform generating target indication information corresponding to the interaction variation trend; the target indication information is used for carrying out forward guidance on the interactive heat corresponding to the target live broadcast room on the basis of indicating the interactive change trend.

In an optional embodiment, the apparatus further comprises:

and the target indication information feedback module is configured to execute a live broadcast creation object corresponding to the target live broadcast room at regular time in the live broadcast process and feed back target indication information.

In an optional embodiment, the apparatus further comprises:

the preset power assisting configuration information acquiring module is configured to acquire preset power assisting configuration information corresponding to the first interactive power assisting tool under the condition that a starting use event corresponding to the first interactive power assisting tool is detected, wherein the preset power assisting configuration information is used for indicating a power assisting related data type corresponding to the first interactive power assisting tool;

the first power-assisted associated data acquisition module is configured to execute acquisition of first power-assisted associated data based on preset power-assisted configuration information, wherein the first power-assisted associated data is power-assisted associated data corresponding to a target live broadcast room when a use start event is triggered;

the second power-assisted associated data acquisition module is configured to execute acquisition of second power-assisted associated data under the condition that a use ending event corresponding to the first interactive power-assisted tool is detected, wherein the second power-assisted associated data is power-assisted associated data corresponding to a target live broadcast room when the use ending event is triggered;

In an optional embodiment, the apparatus further comprises:

and the power-assisted viewing prompt information feedback module is configured to execute a live broadcast creation object corresponding to the target live broadcast room at regular time in the live broadcast process and feed back power-assisted viewing prompt information corresponding to the interactive power-assisted result.

In an optional embodiment, the apparatus further comprises:

the third real-time interactive data acquisition module is configured to execute acquisition of at least one third real-time interactive data in a live broadcast process, wherein the at least one third real-time interactive data is at least one interactive data of a third preset type;

the preset trend analysis chart generation module is configured to execute generating at least one preset trend analysis chart based on the at least one third real-time interaction data, and the at least one preset trend analysis chart characterizes the change trend of the at least one third real-time interaction data in the live broadcast process;

and the comprehensive interaction analysis data generation module is configured to execute comprehensive interaction analysis data corresponding to the target live broadcast room based on at least one second real-time interaction data and at least one preset trend analysis chart.

In an optional embodiment, the apparatus further comprises:

and the interactive viewing prompt information feedback module is configured to regularly establish an object to the live broadcast corresponding to the target live broadcast room in the live broadcast process and feed back the interactive viewing prompt information corresponding to the comprehensive interactive analysis data.

In an optional embodiment, the at least one analysis dimension includes a local live dimension, a historical live dimension, and an associated live dimension; the interactive trend analysis module 1320 includes:

the first change trend determining module is configured to execute determining a first change trend corresponding to the live broadcasting dimension based on first real-time interactive data corresponding to the live broadcasting dimension;

the second change trend determining module is configured to execute a comparison result based on the first real-time interaction data and the first historical interaction data corresponding to the historical live broadcast dimension, and determine a second change trend corresponding to the historical live broadcast dimension; the first historical interactive data is historical interactive data corresponding to a live broadcast creation object of a target live broadcast room in a historical live broadcast dimension;

the third change trend determining module is configured to execute a comparison result based on the first real-time interactive data and the second historical interactive data corresponding to the associated live broadcast dimension, and determine a third change trend corresponding to the associated live broadcast dimension; the second historical interactive data is related objects of the live broadcast creation objects, and historical interactive data corresponding to related live broadcast dimensions;

and the interactive change trend generation module is configured to generate an interactive change trend according to the first change trend, the second change trend and the third change trend.

In an alternative embodiment, the first real-time interactive data acquiring module 1310 includes:

the object identification information acquisition unit is configured to execute the acquisition of the object identification information of a live broadcast creation object corresponding to a target live broadcast room;

the interactive configuration information acquisition unit is configured to execute acquiring interactive configuration information corresponding to at least one analysis dimension in a target live broadcast room based on the object identification information, wherein the interactive configuration information corresponding to any analysis dimension is used for indicating an interactive data type corresponding to any analysis dimension;

the first real-time interactive data acquisition unit is configured to execute the timed acquisition of first real-time interactive data corresponding to at least one analysis dimension based on the interactive configuration information.

In an optional embodiment, the first real-time interactive data acquiring unit comprises:

the real-time interactive data acquisition unit is configured to execute the steps of acquiring real-time interactive data corresponding to at least one analysis dimension for multiple times based on interactive configuration information in a current trend analysis period;

the first real-time interactive data determining unit is configured to select one piece of real-time interactive data from the real-time interactive data corresponding to the target analysis dimensions obtained multiple times as first real-time interactive data corresponding to the target analysis dimensions, and the target analysis dimensions are any analysis dimensions of at least one analysis dimension.

In an optional embodiment, in the case that the interaction variation trend is a descending trend, the target indication information includes first prompt information; the target indication information generation module 1330 includes:

the live broadcast attribute information acquisition unit is configured to execute acquisition of live broadcast attribute information corresponding to a target live broadcast room;

the second interactive power tool determining unit is configured to determine a second interactive power tool matched with the target live broadcast room from at least one preset interactive power tool based on the live broadcast attribute information;

and the first prompt information generation unit is configured to execute generation of first prompt information, and the first prompt information is used for prompting the interaction heat of a live broadcast creation object of the target live broadcast room based on the power-assisted target live broadcast room of the second interactive power-assisted tool.

In an optional embodiment, when the interaction trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool; the target indication information generation module 1330 further includes:

and the special effect rendering information generating unit is configured to execute the generation of the special effect rendering information according to the preset special effect configuration information.

the target indication information generation module 1330 includes:

and the second prompt information generation unit is configured to generate at least one second prompt information according to the target threshold value corresponding to each of the at least one fourth real-time interaction data and the at least one fourth real-time interaction data.

With regard to the apparatus in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here.

Fig. 14 is a block diagram illustrating an electronic device for live data processing, which may be a terminal, according to an exemplary embodiment, and an internal structure diagram of the electronic device may be as shown in fig. 14. The electronic device comprises a processor, a memory, a network interface, a display screen and an input device which are connected through a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operating system and the computer program to run on the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a live data processing method. The display screen of the electronic equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the electronic equipment, an external keyboard, a touch pad or a mouse and the like.

Fig. 15 is a block diagram illustrating another electronic device for live data processing, which may be a server, according to an example embodiment, and an internal structure thereof may be as shown in fig. 15. The electronic device includes a processor, a memory, and a network interface connected by a system bus. Wherein the processor of the electronic device is configured to provide computing and control capabilities. The memory of the electronic equipment comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The network interface of the electronic device is used for connecting and communicating with an external terminal through a network. The computer program is executed by a processor to implement a live data processing method.

It will be understood by those skilled in the art that the configurations shown in fig. 14 or 15 are block diagrams of only some of the configurations associated with the disclosed aspects and do not constitute a limitation on the electronic devices to which the disclosed aspects apply, and that a particular electronic device may include more or fewer components than shown in the figures, or combine certain components, or have a different arrangement of components.

In an exemplary embodiment, there is also provided an electronic device including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement a live data processing method as in embodiments of the present disclosure.

In an exemplary embodiment, a computer-readable storage medium is also provided, in which instructions, when executed by a processor of an electronic device, enable the electronic device to perform a live data processing method in the embodiments of the present disclosure.

In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer, causes the computer to perform the live data processing method in the embodiments of the present disclosure.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous Link DRAM (SLDRAM), rambus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live data processing method is characterized by comprising the following steps:

in the live broadcasting process of a target live broadcasting room, acquiring target indication information corresponding to an interaction variation trend of the target live broadcasting room, wherein the interaction variation trend is obtained by analyzing an interaction trend based on first real-time interaction data corresponding to at least one analysis dimension; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension acquired at fixed time; the target indication information is used for carrying out forward guidance on the interaction heat degree of the target live broadcast room on the basis of indicating the interaction change trend;

2. The live data processing method of claim 1, further comprising:

3. The live data processing method of claim 1, further comprising:

responding to a second viewing instruction triggered based on the interaction viewing prompt information, and acquiring comprehensive interaction analysis data corresponding to the target live broadcast room, wherein the comprehensive interaction analysis data are based on at least one second real-time interaction data and at least one preset trend analysis chart; the at least one second real-time interactive data is at least one second preset type of interactive data acquired at regular time; the at least one preset trend analysis chart characterizes the variation trend of at least one third real-time interactive data in the live broadcast process; the at least one third real-time interactive data is at least one third preset type of interactive data acquired in the live broadcasting process;

and displaying the comprehensive interaction analysis data.

4. The live data processing method according to any one of claims 1 to 3, wherein in a case where the interaction trend is a downward trend, the target indication information includes first prompt information; the first prompt information is used for prompting the live broadcast creation object of the target live broadcast room to assist the interactive heat degree of the target live broadcast room based on a second interactive power tool; the second interactive power-assisted tool is an interactive power-assisted tool matched with the live broadcast attribute information corresponding to the target live broadcast room; the method further comprises the following steps:

5. The live data processing method according to claim 4, wherein in a case that the interaction trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interaction assisting tool;

6. The live broadcast data processing method according to any one of claims 1 to 3, wherein in a case that the interaction change trend is an ascending trend, the target indication information includes at least one second prompt message, and the at least one second prompt message is used for indicating that at least one fourth real-time interaction data in the target live broadcast room reaches a target threshold corresponding to each of the at least one fourth real-time interaction data;

7. A live data processing method is characterized by comprising the following steps:

performing interaction trend analysis on the first real-time interaction data corresponding to the at least one analysis dimension to obtain an interaction change trend of the target live broadcast room;

8. The live data processing method of claim 7, further comprising:

9. The live data processing method of claim 7, further comprising:

the method comprises the steps that under the condition that a starting use event corresponding to a first interactive power tool is detected, preset power configuration information corresponding to the first interactive power tool is obtained, wherein the preset power configuration information is used for indicating a power-assisted associated data type corresponding to the first interactive power tool;

and generating an interactive assistance result corresponding to the first interactive assistance tool according to the first assistance-related data and the second assistance-related data, wherein the interactive assistance result is used for indicating an interactive assistance gain brought by the first interactive assistance tool in a live broadcast process.

10. The live data processing method of claim 9, further comprising:

11. The live data processing method of claim 7, further comprising:

generating at least one preset trend analysis graph based on the at least one third real-time interaction data, wherein the at least one preset trend analysis graph represents the variation trend of the at least one third real-time interaction data in the live broadcasting process;

12. The live data processing method of claim 11, further comprising:

and in the live broadcasting process, feeding back interactive viewing prompt information corresponding to the comprehensive interactive analysis data to a live broadcasting creation object corresponding to the target live broadcasting room at regular time.

13. A live data processing method according to any of claims 7 to 12, wherein the at least one analysis dimension comprises a local live dimension, a historical live dimension and an associated live dimension; the analyzing the interaction trend based on the first real-time interaction data corresponding to the at least one analysis dimension to obtain the interaction change trend of the target live broadcast room comprises the following steps:

determining a first change trend corresponding to the live broadcast dimension based on first real-time interactive data corresponding to the live broadcast dimension;

determining a third variation trend corresponding to the associated live broadcast dimension based on a comparison result of first real-time interactive data and second historical interactive data corresponding to the associated live broadcast dimension; the second historical interaction data is related objects of the live broadcast creation objects, and historical interaction data corresponding to related live broadcast dimensions;

14. The live data processing method according to any one of claims 7 to 12, wherein the periodically acquiring first real-time interaction data corresponding to at least one analysis dimension in the target live room includes:

15. The live data processing method according to claim 14, wherein the obtaining, based on the interaction configuration information, first real-time interaction data corresponding to the at least one analysis dimension at regular time includes:

16. The live data processing method according to any one of claims 7 to 12, wherein in a case where the interaction trend is a downward trend, the target indication information includes first cue information; the generating of the target indication information corresponding to the interaction variation trend comprises:

determining a second interactive power-assisted tool matched with the target live broadcast room from at least one preset interactive power-assisted tool based on the live broadcast attribute information;

and generating the first prompt information, wherein the first prompt information is used for prompting the live broadcast creation object of the target live broadcast room to boost the interactive heat of the target live broadcast room based on the second interactive power tool.

17. The live broadcast data processing method according to claim 16, wherein in a case that the interaction trend is a downward trend, the target indication information further includes special effect rendering information corresponding to the second interactive assisting tool; the generating of the target indication information corresponding to the interaction variation trend further comprises:

18. The live data processing method according to any one of claims 7 to 12, wherein in a case that the interaction trend is an ascending trend, the target indication information includes at least one second prompt message, where the at least one second prompt message is used to indicate that at least one fourth real-time interaction data in the target live room reaches a target threshold corresponding to each of the at least one fourth real-time interaction data;

and generating the at least one second prompt message according to the at least one fourth real-time interaction data and a target threshold corresponding to the at least one fourth real-time interaction data.

19. A live data processing apparatus, comprising:

the target indication information acquisition module is configured to acquire target indication information corresponding to an interaction change trend of a target live broadcast room in a live broadcast process of the target live broadcast room, wherein the interaction change trend is obtained by performing interaction trend analysis on first real-time interaction data corresponding to at least one analysis dimension; the first real-time interaction data corresponding to any analysis dimension is at least one first preset type of interaction data corresponding to any analysis dimension acquired at fixed time; the target indication information is used for carrying out forward guidance on the interaction heat of the target live broadcast room on the basis of indicating the interaction change trend;

20. A live data processing apparatus, comprising:

21. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement a live data processing method as claimed in any of claims 1 to 6 or 7 to 18.

22. A computer readable storage medium having instructions thereon which, when executed by a processor of an electronic device, enable the electronic device to perform the live data processing method of any one of claims 1 to 6 or 7 to 18.