CN111046292A

CN111046292A - Live broadcast recommendation method and device, computer-readable storage medium and electronic device

Info

Publication number: CN111046292A
Application number: CN201911367713.0A
Authority: CN
Inventors: 吴劼夫; 陈志坚
Original assignee: Netease Hangzhou Network Co Ltd
Current assignee: Netease Hangzhou Network Co Ltd
Priority date: 2019-12-26
Filing date: 2019-12-26
Publication date: 2020-04-21
Anticipated expiration: 2039-12-26
Also published as: CN111046292B

Abstract

The present disclosure provides a live broadcast recommendation method, a live broadcast recommendation apparatus, a computer-readable storage medium, and an electronic device; relates to the technical field of live broadcast. The live broadcast recommendation method comprises the following steps: acquiring a plurality of game role information of live broadcast of each live broadcast anchor terminal; acquiring target game role information corresponding to a live audience, and determining candidate information matched with the target game role information from the plurality of game role information; and determining the live broadcast anchor end corresponding to the candidate information as the anchor to be recommended, and recommending the anchor to be recommended at the live broadcast audience end. The live broadcast recommendation method can overcome the problem that matching of live broadcast content and user requirements is not detailed enough to a certain extent, and then recommendation accuracy is improved.

Description

Live broadcast recommendation method and device, computer-readable storage medium and electronic device

Technical Field

The present disclosure relates to the field of webcast technologies, and in particular, to a live broadcast recommendation method, a live broadcast recommendation apparatus, a computer-readable storage medium, and an electronic device.

Background

Live webcasting refers to the fact that independent signal acquisition equipment is erected on the spot by a main broadcaster, acquired videos and audios are guided into a director end, and then the videos and the audios are released to a live broadcast platform through a network and are watched by a user.

When a user enters a live broadcast platform, the live broadcast platform generally matches a corresponding anchor program and recommends the anchor program to the user according to an interested program type selected by the user. For example, a user may select "food" after downloading the live platform, and the live platform may display a main broadcast program of a plurality of food types on the platform home page. However, the division of the live program type is set by the platform, and is relatively fixed, so that the personalized requirements of the user cannot be met.

It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.

Disclosure of Invention

The present disclosure aims to provide a live broadcast recommendation method, a live broadcast recommendation apparatus, a computer-readable storage medium, and an electronic device, so as to overcome a problem that recommendation of live broadcast programs cannot meet personalization of a user to a certain extent, and further improve recommendation accuracy.

Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.

According to a first aspect of the present disclosure, a live broadcast recommendation method is provided, including:

acquiring a plurality of game role information of live broadcast of each live broadcast anchor terminal;

acquiring target game role information corresponding to a live audience, and determining candidate information matched with the target game role information from the plurality of game role information;

and determining the live broadcast anchor end corresponding to the candidate information as the anchor to be recommended, and recommending the anchor to be recommended at the live broadcast audience end.

In an exemplary embodiment of the present disclosure, the determining candidate information matching the target game character information from the plurality of game character information includes:

obtaining classification information of the game role information;

and according to the target type to which the target game role information belongs, determining a target class matched with the target type from the classification information, and taking the target class as the candidate information.

In an exemplary embodiment of the present disclosure, the acquiring classification information of the plurality of game character information includes:

and classifying the game role information according to the servers respectively corresponding to the game role information to acquire the classification information.

and classifying the plurality of game role information according to the role attribute information contained in the game role information to acquire the classification information.

and classifying the plurality of game role information by combining the game level information and the role attribute information in the game role information to acquire the classification information.

In an exemplary embodiment of the present disclosure, after the obtaining of the classification information of the plurality of game character information, the method further includes:

displaying type labels of various types contained in the classification information in a user interface of the live broadcast audience according to the classification information of the game role information for a user to select;

and determining the game role information corresponding to the target type label as the candidate information according to the target type label selected by the user.

In an exemplary embodiment of the present disclosure, acquiring target game role information corresponding to a live viewer includes:

and acquiring target game role information in a target game server according to the live account of the live audience.

In an exemplary embodiment of the present disclosure, the obtaining target game role information corresponding to a live viewer includes:

and acquiring target game role information in a target game server according to the game account number bound in the live broadcast audience. According to a second aspect of the present disclosure, a live broadcast recommendation device is provided, including an information acquisition module, an account determination module, and a recommendation module, wherein:

the information acquisition module is used for acquiring a plurality of game role information of each live broadcast anchor terminal;

the candidate information determining module is used for acquiring target game role information corresponding to a live audience and determining candidate information matched with the target game role information from the plurality of game role information;

and the account recommending module is used for determining the live broadcast anchor end corresponding to the candidate information as the anchor to be recommended, and recommending the anchor to be recommended at the live broadcast audience end.

In an exemplary embodiment of the present disclosure, the candidate information determination module may include an information classification unit and a target class determination unit, wherein:

the information classification unit can be used for acquiring classification information of the plurality of game role information;

the target class determination unit may be configured to determine, according to a target type to which the target game character information belongs, a target class matching the target type from the classification information, and use the target class as the candidate information.

In an exemplary embodiment of the disclosure, the information classification unit may be specifically configured to: and classifying the game role information according to the servers respectively corresponding to the game role information to acquire the classification information.

In an exemplary embodiment of the disclosure, the information classification unit may be specifically configured to: and classifying the plurality of game role information according to the role attribute information contained in the game role information to acquire the classification information.

In an exemplary embodiment of the present disclosure, the game level information and the character attribute information in the game character information are combined to classify the plurality of pieces of game character information to obtain the classification information.

In an exemplary embodiment of the present disclosure, the apparatus further comprises a display module and a selection module, wherein:

the display module can be used for displaying various types of type labels contained in the classification information in a user interface of the live broadcast audience according to the classification information of the game role information so as to be selected by a user;

the selection module may be configured to determine, according to the target type tag selected by the user, game role information corresponding to the target type tag as the candidate information.

In an exemplary embodiment of the disclosure, the candidate information determination module may be specifically configured to: and acquiring target game role information in a target game server according to the live account of the live audience. In an exemplary embodiment of the disclosure, the candidate information determination module may be specifically configured to: and acquiring target game role information in a target game server according to the game account number bound in the live broadcast audience.

According to a third aspect of the present disclosure, there is provided an electronic device comprising: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to perform the method of any one of the above via execution of the executable instructions.

According to a fourth aspect of the present disclosure, there is provided a computer readable storage medium having stored thereon a computer program which, when executed by a processor, implements the method of any one of the above.

Exemplary embodiments of the present disclosure may have some or all of the following benefits:

in the live broadcast recommendation method provided by an example embodiment of the disclosure, live broadcast game role information of a live broadcast account is acquired, the game role information is matched with target game role information corresponding to login users, and different game roles corresponding to each user can be matched, so that live broadcast more fitting user requirements is matched, and personalized requirements of the users are met; in addition, live broadcast content can be determined through the live broadcast game role information of the live broadcast account, so that matching is carried out according to the actual live broadcast content of the anchor, and the recommendation accuracy can be improved; meanwhile, compared with the matching of the live broadcast types divided in advance by the platform, the matching is carried out according to the live broadcast game role information, so that the manual type selection operation can be avoided, the time is saved, and the efficiency is improved; in addition, the method is not limited to manually divided live broadcast types, and the live broadcast content can be more finely matched with the user by utilizing the game role information, so that the recommendation intelligence can be improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty.

Fig. 1 schematically shows a system architecture diagram for implementing the live recommendation method according to an embodiment of the present disclosure;

FIG. 2 schematically shows a flow diagram of a live recommendation method according to one embodiment of the present disclosure;

FIG. 3 schematically shows a flow diagram for determining candidate information in an embodiment according to the present disclosure;

FIG. 4 schematically shows a flow chart for determining candidate information in another embodiment according to the present disclosure;

fig. 5 schematically shows a flowchart for recommending the anchor to be recommended at a live viewer according to an embodiment of the present disclosure;

FIG. 6 schematically shows a block diagram of a live recommendation device according to one embodiment of the present disclosure;

FIG. 7 illustrates a schematic structural diagram of a computer system suitable for use with the electronic device to implement embodiments of the present disclosure.

Detailed Description

Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and the like. In other instances, well-known technical solutions have not been shown or described in detail to avoid obscuring aspects of the present disclosure.

Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.

The flow charts shown in the drawings are merely illustrative and do not necessarily include all of the contents and operations/steps, nor do they necessarily have to be performed in the order described. For example, some operations/steps may be decomposed, and some operations/steps may be combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.

First, a system architecture for implementing a live recommendation method is provided in an exemplary embodiment of the present disclosure. Referring to fig. 1, the system architecture 100 may include

terminal devices

101, 102, 103, a network 104, and a server 105. The network 104 serves as a medium for providing communication links between the

terminal devices

101, 102, 103 and the server 105. Network 104 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.

The user may use the

terminal devices

101, 102, 103 to interact with the server 105 via the network 104 to receive or send request instructions or the like. Various client applications, such as shopping applications, web browser applications, live applications, instant messaging tools, mailbox clients, social platform software, etc., may be installed on the

terminal devices

101, 102, 103.

The

terminal devices

101, 102, 103 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.

The server 105 may be a server providing various services, such as a background management server (for example only) providing support for live programs browsed by users using the

terminal devices

101, 102, 103. The background management server may analyze and process the received data such as the information query request, and feed back a processing result (for example, target push information, video information — just an example) to the terminal device.

It should be noted that the live recommendation method provided by the embodiment of the present disclosure is generally executed by the server 105, and accordingly, the live recommendation apparatus is generally disposed in the server 105. However, it is easily understood by those skilled in the art that the live broadcast recommendation method provided in the embodiment of the present disclosure may also be executed by the terminal device 101, and accordingly, a live broadcast recommendation apparatus may also be provided in the terminal device 101, which is not particularly limited in this embodiment.

The technical solution of the embodiment of the present disclosure is explained in detail below:

the example embodiment provides a live broadcast recommendation method. Referring to fig. 2, the live recommendation method may include the following steps:

step S210: and acquiring a plurality of game role information of live broadcast of each live broadcast anchor terminal.

Step S220: and acquiring target game role information corresponding to a login user account, and determining candidate information matched with the target game role information from the plurality of game role information.

Step S230: and determining the live broadcast anchor end corresponding to the candidate information as the anchor to be recommended, and recommending the anchor to be recommended at the live broadcast audience end.

It should be noted that:

live anchor end: the method refers to a client corresponding to a user who publishes information in a live platform. In general, a user who publishes information may be referred to as a host, which often requires authentication before publishing the information.

And (4) live audience terminal: the method refers to a client corresponding to a user who logs in a live broadcast platform to browse information.

Live platform: refers to an application platform capable of providing live services.

In the live broadcast recommendation method provided by an exemplary embodiment of the present disclosure, live broadcast game role information of an anchor terminal is acquired, the game role information is matched with target game role information corresponding to a login user, and different game roles corresponding to each user can be matched, so that live broadcast more suitable for user requirements is matched, and personalized requirements of the users are met; in addition, live broadcast content can be determined through live broadcast game role information of the anchor terminal, so that matching is carried out according to actual live broadcast content of the anchor, and the recommendation accuracy can be improved; meanwhile, compared with the matching of the live broadcast types divided in advance by the platform, the matching is carried out according to the live broadcast game role information, so that the manual type selection operation can be avoided, the time is saved, and the efficiency is improved; in addition, the method is not limited to manually divided live broadcast types, and the live broadcast content can be more finely matched with the user by utilizing the game role information, so that the recommendation intelligence can be improved.

The above steps of the present exemplary embodiment will be described in more detail below.

In step S210, a plurality of game character information live by each live anchor is acquired.

Optionally, the target game role information may be acquired in the target game server according to a live account of the live anchor terminal; or acquiring target game role information in a target game server according to the game account number bound in the live broadcast anchor terminal. The game character information refers to game data of a live broadcast anchor, and may include attribute information of a virtual character selected when the anchor participates in a game, such as a character name and a character type, or may include attribute information of the game, such as a game name, a game version number, a game type, or may include other information, such as a game account number and identity information of a player, which is not particularly limited in this embodiment.

Live broadcast applications and game applications can be installed in the terminal device 101, one game anchor can live broadcast one or more games, in other words, a plurality of game clients can be installed in the terminal device 101. The game role information corresponding to each live broadcast anchor terminal can be identified through the identification information, so that different game role information can be distinguished. Illustratively, the game role information of each live broadcast anchor terminal can be identified by a corresponding game account; the identification can also be carried out through a live account of a live broadcast anchor terminal; in addition, the identification can be realized by other identification methods, for example, an identification number is regenerated for each game of each anchor terminal to identify the game role information of the game, and the like.

When the anchor logs in the game client to participate in the game, the game client can record the game data of the anchor and store the game data in the storage space of the client 101, and the stored data can be inquired to obtain the game data corresponding to the anchor, so that the game role information of the anchor is obtained. Specifically, an interface can be provided in the live platform, so that a user can log in a game client in the live platform to participate in a game through the interface, and share a game process to other users logged in the live platform for watching by other users. Therefore, when the user logs in the game client through the interface on the live broadcast platform, the game data of the user stored in the file directory of the game client can be acquired as the game role information. Generally, each user participating in the game is assigned an identification number, such as a game account number, by the game client, so that the game account number bound to the user's live account number can be determined at the live platform, and thus, game character information can be obtained from a corresponding game client file directory through the game account number.

In step S220, target game role information corresponding to a live viewer is obtained, and candidate information matching the target game role information is determined from the plurality of game role information.

The terminal device 101 corresponding to the live audience stores the target game role information of the live audience, so that the target game role information of the live audience can be determined by detecting the file directory of the terminal device corresponding to the live audience. Specifically, when a user logs in a live broadcast platform to watch live broadcast content, a permission obtaining request can be sent to a live broadcast audience to obtain file reading permission, so that a file target in corresponding terminal equipment is read to obtain target game role information. Alternatively, a control element, such as an input box, may be provided to acquire a game account input by a user, so as to acquire target game character information of a live audience through the game account.

Optionally, the target game role information may be acquired in the target game server according to a live account of a live viewer. Specifically, according to a live broadcast account of a live broadcast audience, corresponding live broadcast record data of the live broadcast account can be acquired; the live broadcast recording data may include a historical watched live broadcast record, a live broadcast program search record, and the like, and may also include a live broadcast anchor terminal, a live broadcast program, or a live broadcast program type, and the like, which are concerned by the live broadcast account, and the embodiment is not limited thereto; the method comprises the steps that game live programs historically watched by audiences can be obtained from live broadcast record data, game accounts of the historically watched live broadcast programs are further determined, and target game role information is obtained from a target game server corresponding to the game accounts; or, the character type of the live program historically viewed by the audience can be acquired from the live recorded data, so as to acquire the target game character information corresponding to the character type from the corresponding target game server.

In an exemplary embodiment, as with the live broadcast anchor terminal, the live broadcast viewer terminal may also bind a game account, and the live broadcast account of the live broadcast viewer terminal may obtain the game account bound to the live broadcast account from the database, so as to obtain target game role information corresponding to the game account from the target game server.

The candidate information may refer to game character information corresponding to at least one live cast terminal extracted from a plurality of pieces of game character information. The live broadcast game role information of the live broadcast anchor end is information recorded when the anchor participates in the game, and the target game role information of the live broadcast audience end is information recorded when the user participates in the game, so that the candidate information is determined by matching the game role information of the anchor end and the target game role information of the audience end, the candidate information is close to the game role information of the audience end, the will of the audience can be represented better, and the personalized requirements of the user are met.

For example, each game generally provides a plurality of virtual characters, each virtual character can correspond to a different playing method, and the virtual character selected by the user when the user participates in the game can be determined according to the game character information, so that the game character information consistent with the virtual character selected by the live audience side is extracted as candidate information. The candidate information and the target game role information are from the same game playing method, so that the candidate information is closer to the requirements of the audience, and has pertinence. For example, the game role information corresponding to the live broadcast terminal and consistent with the role name can be matched through the role name of the virtual role in the game role information of the live broadcast spectator terminal, so as to obtain the candidate information. For example, if the character name is "zhangsan" in the target game character information of the live viewer, game character information having the character name of "zhangsan" can be extracted from the plurality of pieces of game character information.

In an alternative embodiment, determining candidate information matching the target game character information from the plurality of game character information may include steps S301 and S302, as shown in fig. 3, where:

in step S301, classification information of the plurality of game character information is acquired. The classification information comprises a plurality of classes, and each class comprises a certain amount of game role information. The game role information of the anchor terminal is classified in different modes, so that classification information is obtained, and different classification information can be obtained according to different classification standards. For example, the game character information may be classified by game type to obtain classification information, and for example, the game character information may be classified into a shooting class, a fighting class, and the like according to game type.

In step S302, according to the target type to which the target game character information belongs, a target class matching the target type is determined from the classification information, and the target class is used as the candidate information. Specifically, a plurality of classes in the classification information may be acquired, so as to classify the target game character information according to the classification criteria of the game character information, and divide the target game character information into a plurality of classes, where the class in which the target game character information is located is the target class. Alternatively, the target game character information and the plurality of game character information corresponding to the live broadcast terminal may be clustered together, so as to obtain the target class in which the target game character information is located.

In an optional embodiment, the game character information may be classified according to servers respectively corresponding to the game character information, so as to obtain classification information. Specifically, when providing a game service, a game client needs to be connected to a corresponding server to provide an online game service for a user, and servers corresponding to different games are different. Therefore, the game role information can be classified through the server connected when the user participates in the game, the game role information of the same service can be divided into the same class, the anchor of the same service can be recommended to the user, the content of the anchor live broadcast can be more finely distinguished, and the matching is more precise. For example, the game role information corresponding to the same physical server may be classified into the same category, or the game role information corresponding to the same distributed node may be classified into the same category.

In an optional embodiment, the game role information may be classified according to role attribute information included in the game role information, so as to obtain the classification information. The character attribute information may include the type of the virtual character, such as a warrior, a general, etc., and may also include the skill of the virtual character, such as dancing, singing, etc. The character attribute information may include other information such as the sex of the virtual character, and the present embodiment is not limited thereto.

For example, game character information having the same virtual character type may be classified into one category, or game character information having the same virtual character skill may be classified into one category. In addition, the game character information may be classified in other manners according to the character attribute information, for example, game character information having the same information such as a virtual character type, a virtual character skill, and a virtual character gender is classified into one category, which all fall within the scope of the present disclosure. Further, the character attribute information in the target game character information is extracted, and the target class corresponding to the character attribute of the target game character information can be specified.

In an optional implementation manner, the game level information and the character attribute information in the game character information are combined to classify the plurality of pieces of game character information, so as to obtain the classification information. Specifically, the game role information with the same or similar role attribute information and the same or similar game level can be divided into the same category, and the target category corresponding to the target game role information can be determined according to the role attribute information in the target game role information and the game level, so that the live broadcast content of the anchor is classified more finely, candidate information closer to the game data of the audience is matched, and the recommendation accuracy is improved.

In an optional embodiment, after classifying the information of the plurality of game characters and obtaining the classification information, the method may further include step S401 and step S402, as shown in fig. 4, where:

in step S401, according to the classification information of the game character information, type tags of various types included in the classification information are displayed in a user interface of the live viewer for a user to select. Illustratively, a plurality of classes are obtained by classifying according to the types of the virtual roles, each class corresponds to a type tag, such as a soldier, a general, and the like, the type tag is displayed in a user interface through a page component, and a monitoring event through the component can receive an operation of a user on the component, such as clicking, dragging, and the like.

In step S402, according to the target type tag selected by the user, the game character information corresponding to the target type tag is determined as the candidate information. Determining a target type label selected by a user according to the operation of the user received in the user interface, for example, displaying each type label through a button assembly, if a click action is received by a monitoring event of a certain button, triggering to acquire the type label corresponding to the button, and taking the type label as the target type label.

In addition, in other embodiments, the target type tag may also be determined through other interactive manners, for example, an input component is provided in a user interface of the live viewer, a type tag input by a user is taken as the target type tag, and the like, which all belong to the protection scope of the present disclosure.

Next, with continuing reference to fig. 2, in step S230, the live broadcast anchor corresponding to the candidate information is determined as the anchor to be recommended, and the anchor to be recommended is recommended at the live broadcast viewer.

After candidate information matched with the game role information of the live broadcasting audience is determined from the plurality of game role information, a live broadcasting anchor corresponding to the candidate information can be determined as an anchor to be recommended. Specifically, the candidate information may include a plurality of game character information, and each game character information may be identified by anchor identification information, that is, when saving the game character information, the game character information is associated with corresponding anchor identification information, for example, each game character information is associated with a live broadcast account and saved, so as to determine a corresponding relationship between the anchor and the game character information. And determining an anchor end corresponding to each game role information in the candidate information according to the corresponding relation between the anchor end and the game role information, and taking the anchor end corresponding to the candidate information as an anchor to be recommended.

And recommending the anchor to be recommended in a user interface of the live audience. For example, an image of the anchor to be recommended, such as a game image, may be displayed in the user interface, or game character information of the anchor to be recommended, such as a character type, a game type, and the like, may be displayed in the user interface. The user can select from the anchor to be recommended in the user interface, so that the corresponding live broadcast content can be watched. Through the embodiment, the content of the anchor live broadcast to be recommended has higher similarity with the content contacted by the user when the user participates in the game, so that the user has higher recognition, the recommendation is favorably adopted, and the recommendation efficiency can be improved.

In an alternative embodiment, the method may further include steps S501 to S503, as shown in fig. 5, where:

in step S501, a history browsing record of the live viewer is obtained. Each live viewer end records the live broadcast browsed by the user, so as to generate a historical browsing record. The history browsing record may include identification information of the anchor terminal, such as a live account, and may also include live content information, such as game attribute information. The history browsing history may include a browsing duration of the live content by the user, or may also include other information, such as a browsing date, and the embodiment is not limited thereto.

The terminal equipment for installing the live broadcast platform saves the historical browsing records of the live broadcast audience, and the historical browsing records can be inquired in the catalog through the installation catalog of the live broadcast platform, so that the historical browsing records are obtained. For example, a saving path of the historical browsing history may be preset, so that the historical browsing history is obtained through the saving path.

In step S502, a target anchor is determined according to the browsing duration in the history browsing record. For example, the anchor end corresponding to the video with the longest browsing duration in the historical browsing record may be determined as the target anchor; the total browsing time length of the video published by each anchor terminal in the historical browsing record can also be calculated, so that the anchor terminal with the longest total browsing time length is used as the target anchor.

In step S503, the anchor to be recommended and the target anchor are recommended in the user interface of the live viewer. In this embodiment, the anchor to be recommended and the target anchor may be recommended together, for example, a certain number of anchor terminals are randomly selected from the anchor to be recommended, and the same number of anchor terminals are also randomly selected from the target anchor, so that the selected anchor terminals are recommended. Or, the anchor to be recommended may be preferentially recommended, for example, a larger number of anchor terminals are selected for recommendation in the anchor to be recommended, and a smaller number of anchor terminals are selected for recommendation in the target anchor; similarly, the target anchor can also be recommended preferentially; also, in the user interface, the anchor terminal that is preferentially recommended may be displayed first, for example, the anchor terminal that is preferentially recommended may be displayed in a top page of the user interface.

Through the embodiment, the information of the anchor to be recommended and the user displayed in the user interface is matched more, the live broadcast watching requirement of the user is pointed, the user can quickly find the live broadcast which the user wants to watch, the loss of user flow can be reduced, and the user viscosity is favorably improved.

Further, in this example embodiment, a live broadcast recommendation apparatus is further provided, which is configured to execute the live broadcast recommendation method of the present disclosure. The device can be applied to a server or terminal equipment.

Referring to fig. 6, the live recommendation apparatus 600 may include: an information obtaining module 610, a candidate information determining module 620 and an account recommending module 630, wherein:

an information obtaining module 610, configured to obtain information about a plurality of game characters live by each anchor terminal;

a candidate information determining module 620, configured to obtain target game role information corresponding to a live viewer, and determine candidate information matching the target game role information from the plurality of game role information;

and the account recommending module 630 is configured to determine the live broadcast anchor corresponding to the candidate information as an anchor to be recommended, and recommend the anchor to be recommended at the live broadcast viewer.

In an exemplary embodiment of the present disclosure, the candidate information determining module 620 may include an information classifying unit and a target class determining unit, wherein:

In an exemplary embodiment of the disclosure, the candidate information determining module 620 may be specifically configured to: and acquiring target game role information in a target game server according to the live account of the live audience.

In an exemplary embodiment of the disclosure, the candidate information determining module 620 may be specifically configured to: and acquiring target game role information in a target game server according to the game account number bound in the live broadcast audience.

It should be noted that the computer system 700 of the electronic device shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of the application of the embodiments of the present disclosure.

As shown in fig. 7, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for system operation are also stored. The CPU701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.

The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.

In particular, the processes described below with reference to the flowcharts may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program, when executed by a Central Processing Unit (CPU)701, performs various functions defined in the methods and apparatus of the present application.

It should be noted that the computer readable media shown in the present disclosure may be computer readable signal media or computer readable storage media or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer-readable signal medium may include a propagated data signal with computer-readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present disclosure may be implemented by software, or may be implemented by hardware, and the described units may also be disposed in a processor. Wherein the names of the elements do not in some way constitute a limitation on the elements themselves.

As another aspect, the present application also provides a computer-readable medium, which may be contained in the electronic device described in the above embodiments; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by an electronic device, cause the electronic device to implement the method as described in the embodiments below. For example, the electronic device may implement the steps shown in fig. 2 and 3, and so on.

It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A live broadcast recommendation method is characterized by comprising the following steps:

2. The method of claim 1, wherein the determining candidate information from the plurality of game character information that matches the target game character information comprises:

obtaining classification information of the game role information;

3. The method of claim 2, wherein the obtaining classification information of the plurality of game character information comprises:

4. The method of claim 2, wherein the obtaining classification information of the plurality of game character information comprises:

5. The method of claim 2, wherein the obtaining classification information of the plurality of game character information comprises:

6. The method of claim 2, wherein after obtaining the classification information of the plurality of game character information, further comprising:

7. The method of claim 1, wherein the obtaining of the target game character information corresponding to the live viewer includes:

8. The method of claim 1, wherein the obtaining of the target game character information corresponding to the live viewer includes:

and acquiring target game role information in a target game server according to the game account number bound in the live broadcast audience.

9. A live recommendation apparatus, comprising:

10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method of any one of claims 1 to 8.

11. An electronic device, comprising:

a processor; and

a memory for storing executable instructions of the processor;

wherein the processor is configured to perform the method of any of claims 1-8 via execution of the executable instructions.