CN106874460B - Information recommendation method, device and system - Google Patents

Information recommendation method, device and system Download PDF

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CN106874460B
CN106874460B CN201710079039.0A CN201710079039A CN106874460B CN 106874460 B CN106874460 B CN 106874460B CN 201710079039 A CN201710079039 A CN 201710079039A CN 106874460 B CN106874460 B CN 106874460B
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information
type
recommendation
client
query request
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CN106874460A (en
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俄万有
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/73Querying
    • G06F16/735Filtering based on additional data, e.g. user or group profiles
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Databases & Information Systems (AREA)
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  • Data Mining & Analysis (AREA)
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  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Computational Linguistics (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)

Abstract

The embodiment of the invention provides an information recommendation method, device and system. On one hand, in the embodiment of the invention, when detecting that the operation of the user on the first type of information reaches the preset condition, the client sends a query request to the server, wherein the query request carries the identifier of the first type of information; the server responds to the query request, acquires recommendation information of second information corresponding to the first information according to the identification of the first information, and returns the recommendation information to the client; the client receives the recommendation information and outputs the recommendation information according to a specified mode; and when the client detects that the operation of the user on the recommended information reaches a preset condition, the main content of the second type of information is output. The technical scheme provided by the embodiment of the invention can solve the problem that the main content of the information can not be further recommended after the client providing the information of one kind to the user provides the related information of another kind to the user in the prior art.

Description

Information recommendation method, device and system
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of internet application, in particular to an information recommendation method, device and system.
[ background of the invention ]
At present, recomposing literary works into movies and TV shows becomes a main mode for producing movie and TV shows. And (3) purchasing high-quality network literary work copyrights by various video providers, then recomposing the copyrights into a movie and television play, and finally playing the movie and television play to users through video application. On the other hand, with the explosion of network literature, novel applications are also rapidly developed. Novel applications enable users to read various books conveniently, quickly, and flexibly, thus having a huge number of user groups.
However, the association between the film and television works currently recomposed by novels is weak. In the prior art, a related novel is generally recommended in an advertisement form in a page of a client playing a movie, a user jumps to an entity book purchasing interface after clicking the recommended advertisement, the text content of the novel can be browsed online after purchasing the entity book, and the client cannot provide the text content of the novel to the user. Therefore, for a client providing one type of information for a user, it is currently impossible to further recommend the main content of the information after providing another type of relevant information for the user.
[ summary of the invention ]
In view of this, embodiments of the present invention provide an information recommendation method, apparatus, and system, so as to solve the problem that, in the prior art, a client providing a type of information to a user cannot further recommend a main content of the type of information after providing another type of related information to the user.
On one hand, the embodiment of the invention provides an information recommendation method, which is applied to a system comprising a client and a server; the method comprises the following steps:
when the client detects that the operation of a user on first-type information reaches a preset condition, sending a query request to the server, wherein the query request carries an identifier of the first-type information;
the server responds to the query request, acquires recommendation information of second information corresponding to the first information according to the identification of the first information, and returns the recommendation information to the client;
the client receives the recommendation information and outputs the recommendation information according to a specified mode;
and when the client detects that the operation of the user on the recommended information reaches a preset condition, outputting the main content of the second type of information.
In another aspect, an embodiment of the present invention provides an information recommendation method, executed on a client, including:
when detecting that the operation of a user on first type information reaches a preset condition, sending a query request to a server, wherein the query request carries an identifier of the first type information;
receiving recommendation information of second information corresponding to the first information, which is returned to a client by the server in response to the query request;
outputting the recommendation information according to a specified mode;
and when detecting that the operation of the user on the recommended information reaches a preset condition, outputting the main content of the second type of information.
In accordance with the above-described aspects and any possible implementation manner, there is further provided an implementation manner, where the first type of information is a video, and the second type of information is a novel; or,
the first type of information is novel, and the second type of information is video.
The above-described aspect and any possible implementation manner further provide an implementation manner, when the second type of information is a novel, the main content of the second type of information includes text content which can be read online.
The above-described aspect and any possible implementation manner further provide an implementation manner, when the second type of information is a video, the main content of the second type of information includes video content that can be browsed online.
The above aspects and any possible implementations further provide an implementation where the designation includes one or more of a pop-up, a float, and an intrinsic component of the page.
In another aspect, an embodiment of the present invention provides an information recommendation method, executed on a server, including:
receiving a query request sent by a client, wherein the query request carries the identifier of the first type of information;
responding to the query request, and acquiring recommendation information of second information corresponding to the first information according to the identification of the first information;
and returning the recommendation information to the client.
The above-described aspect and any possible implementation manner further provide an implementation manner, where the query request further carries output state information of the first type of information; acquiring recommendation information of second information corresponding to the first information according to the identifier of the first information, wherein the recommendation information comprises:
determining second type information corresponding to the first type information according to the identification of the first type information and the output state information;
and acquiring the recommendation information of the second type of information.
On the other hand, an embodiment of the present invention provides an information recommendation system, including a client and a server:
the client is used for sending a query request to the server when detecting that the operation of a user on the first type of information reaches a preset condition, wherein the query request carries the identifier of the first type of information;
the server is used for responding to the query request, acquiring recommendation information of second information corresponding to the first information according to the identification of the first information, and returning the recommendation information to the client;
the client is also used for receiving the recommendation information and outputting the recommendation information according to a specified mode; and outputting the main content of the second type of information when detecting that the operation of the user on the recommended information reaches a preset condition.
On the other hand, the embodiment of the invention provides an information recommendation device which is arranged on a client; the method comprises the following steps:
the sending unit is used for sending a query request to a server when detecting that the operation of a user on the first type of information reaches a preset condition, wherein the query request carries an identifier of the first type of information;
the receiving unit is used for receiving recommendation information of second information corresponding to the first information, returned to the client by the server in response to the query request;
the display unit is used for outputting the recommendation information according to a specified mode;
and the processing unit is used for outputting the main content of the second type of information when detecting that the operation of the user on the recommended information reaches a preset condition.
In accordance with the above-described aspects and any possible implementation manner, there is further provided an implementation manner, where the first type of information is a video, and the second type of information is a novel; or,
the first type of information is novel, and the second type of information is video.
The above-described aspect and any possible implementation manner further provide an implementation manner, when the second type of information is a novel, the main content of the second type of information includes text content which can be read online.
The above-described aspect and any possible implementation manner further provide an implementation manner, when the second type of information is a video, the main content of the second type of information includes video content that can be browsed online.
The above aspects and any possible implementations further provide an implementation where the designation includes one or more of a pop-up, a float, and an intrinsic component of the page.
On the other hand, the embodiment of the invention provides an information recommendation device which is arranged on a server; the method comprises the following steps:
a receiving unit, configured to receive an inquiry request sent by a client, where the inquiry request carries an identifier of the first type of information;
the processing unit is used for responding to the query request and acquiring recommendation information of second information corresponding to the first information according to the identification of the first information;
and the sending unit is used for returning the recommendation information to the client.
The above-described aspect and any possible implementation manner further provide an implementation manner, where the query request further carries output state information of the first type of information; the processing unit is specifically configured to:
determining second type information corresponding to the first type information according to the identification of the first type information and the output state information;
and acquiring the recommendation information of the second type of information.
The technical scheme provided by the embodiment of the invention has the following beneficial effects:
in the embodiment of the invention, the client providing the first type of information for the user can further provide the entity content of the second type of information for the user after recommending the recommendation information of the first type of information for the user, can conveniently and quickly output the recommended entity content of the second type of information, improves the conversion efficiency of converting the first type of information into the second type of information, and solves the problem that the main content of the first type of information cannot be further recommended after the client providing the first type of information for the user provides the relevant other type of information for the user in the prior art.
[ description of the drawings ]
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive labor.
FIG. 1 is a schematic diagram of an overall interaction flow related to an information recommendation method according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of an information recommendation method for a client side according to an embodiment of the present invention;
fig. 3 is a schematic flow chart of an information recommendation method for a server side according to an embodiment of the present invention;
fig. 4 is a diagram illustrating an architecture of a system to which an information recommendation method according to an embodiment of the present invention is applied;
fig. 5 is an interaction flow diagram of a first embodiment of an information recommendation method according to an embodiment of the present invention;
fig. 6 is an interaction flow diagram of a second embodiment of the information recommendation method according to the embodiment of the present invention;
FIG. 7 is a schematic structural diagram of an information recommendation system according to an embodiment of the present invention;
FIG. 8 is a functional block diagram of a first embodiment of an information recommendation device according to the present invention;
fig. 9 is a functional block diagram of a second embodiment of an information recommendation device according to an embodiment of the present invention.
[ detailed description ] embodiments
For better understanding of the technical solutions of the present invention, the following detailed descriptions of the embodiments of the present invention are provided with reference to the accompanying drawings.
It should be understood that the described embodiments are only some embodiments of the invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terminology used in the embodiments of the invention is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the examples of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be understood that the term "and/or" as used herein is merely one type of association that describes an associated object, meaning that three relationships may exist, e.g., a and/or B may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship.
It should be understood that although the terms first, second, etc. may be used herein to describe various types of information in embodiments of the present invention, these information should not be limited by these terms. These terms are only used to distinguish one information item from another. For example, the first type of information may also be referred to as the second type of information, and similarly, the second type of information may also be referred to as the first type of information without departing from the scope of embodiments of the present invention.
The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination" or "in response to a detection", depending on the context. Similarly, the phrases "if determined" or "if detected (a stated condition or event)" may be interpreted as "when determined" or "in response to a determination" or "when detected (a stated condition or event)" or "in response to a detection (a stated condition or event)", depending on the context.
Aiming at the problem that the main content of the information can not be further recommended after the client providing the information to the user in the prior art provides the related information of another type to the user, the embodiment of the invention provides a corresponding solution idea: and acquiring recommendation information of second information corresponding to the first information through the server by using the identifier of the first information currently provided by the client, and outputting the main content of the second information to the user by using the recommendation information.
Under the guidance of the idea, the embodiment of the present invention provides a feasible implementation scheme, and an overall interaction flow related to the information recommendation method provided by the implementation scheme is shown in fig. 1, and includes:
101. when detecting that the operation of the user on the first type of information reaches a preset condition, the client sends a query request to the server, wherein the query request carries the identifier of the first type of information.
102. And the server responds to the query request, acquires the recommendation information of the second type of information corresponding to the first type of information according to the identification of the first type of information, and returns the recommendation information to the client.
103. And the client receives the recommendation information and outputs the recommendation information according to a specified mode.
104. And when the client detects that the operation of the user on the recommended information reaches a preset condition, the main content of the second type of information is output.
In the implementation scheme, for a client providing first-type information to a user, recommendation information of second-type information corresponding to the first-type information can be acquired from a server, and then the recommendation information is provided to the user, if the user further operates the recommendation information to meet conditions, the client can output main content of the second-type information, and after the second-type information corresponding to the first-type information is recommended to the user, the main content of the second-type information can be further recommended. The implementation scheme provided by the embodiment of the invention solves the problem that the main content of the information can not be further recommended after the client providing the information of one kind to the user provides the related information of another kind to the user in the prior art. In addition, the user does not need to operate to acquire the required main content of the second type of information, the operation complexity is reduced, the acquisition efficiency of the main content of the second type of information is improved, and the user can obtain the main content of the second type of information in time.
Based on the foregoing general flow, an embodiment of the present invention further provides a method flow for a client side, as shown in fig. 2, including:
201. when detecting that the operation of the user on the first type of information reaches a preset condition, sending a query request to a server, wherein the query request carries the identifier of the first type of information.
202. And receiving the recommendation information of the second type information corresponding to the first type information, which is returned to the client by the server in response to the query request.
203. And outputting the recommendation information according to a specified mode.
204. And when the fact that the operation of the user on the recommended information reaches a preset condition is detected, outputting the main content of the second type of information.
In a feasible implementation scheme, a query interface is preset in a client, and in the process of outputting first-class information to a user by the client, if it is detected that the operation of the user on the first-class information reaches a predetermined condition, the client can send a query request to a server through the query interface, wherein the query request carries an identifier of the first-class information and can also carry output state information of the first-class information.
Further, after receiving the query request, the server needs to respond to the query request, and the server may determine, according to the identifier of the first type of information carried in the query request, or the identifier of the first type of information and the output state information of the first type of information, the second type of information corresponding to the first type of information, then obtain recommendation information of the second type of information, and finally return a query response to the client, where the query response carries the recommendation information obtained by the server.
In a possible implementation scheme, after receiving the recommendation information of the second type information from the server, the client may output the recommendation information in a specified manner. For example, the designation may include, but is not limited to, one or more of pop-up windows, floats, and inherent components of the page. For example, the client pops up a window on an interface displaying the first type of information, and presents the recommendation information of the second type of information in the popup window. Or, for another example, the client displays the floating layer on the interface displaying the first type of information, and displays the recommendation information of the second type of information in the floating layer. Alternatively, for another example, the client presents the recommendation information of the second type information in an inherent component below a display area of the first type information in the page displaying the first type information.
In a possible implementation scheme, after the client outputs the recommendation information of the second type of information obtained from the server in a specified manner, if the user is interested in the recommendation information, the user performs an operation, if the client detects that the user performs the operation on the recommendation information, it is further determined whether the operation reaches a predetermined condition (e.g., whether the user clicks the recommendation information), and if it is determined that the operation reaches the predetermined condition, the client needs to further output the main content of the second type of information according to the recommendation information. On the contrary, if it is determined that the operation does not meet the predetermined condition (for example, the user does not click the recommendation information but performs an up-sliding operation or a down-sliding operation), the client may perform other processing matched with the operation according to the operation performed by the user, which is not described herein again.
In a specific implementation scheme, the client may output the main content of the second type of information through the client itself according to the recommendation information, or the client may pull up other clients according to the recommendation information and output the main content of the second type of information through the other clients.
For example, in the embodiment of the present invention, the first type of information may be a video, and correspondingly, the second type of information may be a novel. Alternatively, for another example, the first type of information may be a novel and, correspondingly, the second type of information may be a video.
It is to be understood that, when the second type of information is a video, the main content of the second type of information may be video content that is viewable online. Alternatively, when the second type of information is a novel, the main content of the second type of information may be text content that can be read online.
Based on the foregoing general flow, an embodiment of the present invention further provides a method flow for a server side, as shown in fig. 3, including:
301. and receiving a query request sent by a client, wherein the query request carries the identifier of the first type of information.
302. And responding to the query request, and acquiring recommendation information of second information corresponding to the first information according to the identification of the first information.
303. And returning recommendation information to the client.
In a possible implementation, after receiving the query request from the client through the query interface of the client, the server needs to respond to the query request. The server may find the second type information corresponding to the first type information in a preset mapping relationship between the first type information and the second type information according to the identifier of the first type information carried in the query request, or the identifier of the first type information and the output state information of the first type information. And then, the server further obtains the detailed information of the second type of information according to the found second type of information in the information base, generates recommendation information according to the detailed information, and finally returns a query response to the client, wherein the query response carries the recommendation information obtained by the server.
In a feasible implementation scheme, in the mapping relationship between the first type information and the second type information, one first type information may correspond to one or more second type information, and/or one second type information may correspond to one or more first type information, which is not particularly limited in the embodiment of the present invention. It should be noted that, if one piece of first-type information corresponds to a plurality of pieces of second-type information, one piece of second-type information may be randomly selected from the plurality of pieces of second-type information to generate the recommendation information, or one piece of second-type information may be selected according to a specified rule to generate the recommendation information, for example, according to a specified order.
For example, a novel may correspond to one or more movie videos, or a novel may correspond to a plurality of videos of a television show, wherein each chapter in the novel corresponds to a video of an episode in the television show. Therefore, in the embodiment of the present invention, the corresponding second type information may also be found according to the identifier of the first type information and the output state information of the first type information.
In the embodiment of the present invention, the mapping relationship between the first type information and the second type information may be stored in a relational mapping library, and in a feasible implementation scheme, the relational mapping library may be stored in a server, for example, a storage space independently opened up in the server; in another possible implementation, the relational mapping library may also be a storage device independent from the server, such as an offline storage device, or a high-speed storage device, and it will be understood by those skilled in the art that the embodiments of the present invention are not particularly limited herein.
Similarly, the information base for storing the second type of information, such as a video information base or a novel information base, may be stored in a server in a feasible implementation, such as an independently opened storage space in the server; in another possible implementation, the information base may also be a storage device independent from the server, such as an offline storage device, or a high-speed storage device, and it is understood by those skilled in the art that the embodiments of the present invention are not particularly limited herein.
In one possible implementation, the detailed information of the second type of information may include, but is not limited to, one or more of the following:
a Uniform Resource Locator (URL) associated with the second type of information, such as a view link, a download link, etc.;
a topic of the second type of information;
description information of the second type of information.
In a feasible implementation scheme, the server may obtain a page template matched with the second type of information, then generate recommendation information according to the detailed information of the second type of information and the page template, and the client may directly display the recommendation information after receiving the recommendation information. For example, when the second type of information is a video, since there are many types of videos, such as art types, movies types, and the like, and different types need to use different page templates, a page template matched with the second type of information may be obtained according to the type of the second type of information, and then the page template is used to generate recommendation information.
It should be noted that the server generates the recommendation information capable of being directly displayed by using the template, and the client can be prevented from rendering by using the template to display the recommendation information, so that when the template is required to be updated, only the template is required to be updated in the server, and the client does not need to be updated, thereby reducing the operation of the user on the client and improving the user experience.
In a possible implementation scheme, the server and the client may interact through a query interface, for example, the client sends a query request to the server through the query interface, and the server also returns a query response to the client through the query interface. Alternatively, in another possible implementation, the server and the client may interact through two interfaces, for example, the client sends a query request to the server through a query interface, and the server returns a query response to the client through another interface (e.g., a response interface).
It should be noted that, in the embodiment of the present invention, the first type of information and the second type of information corresponding to the first type of information may have a certain correlation in content, for example, the first type of information may be a novel, and the second type of information may be a movie or television series obtained by shooting after being modified according to the novel. Alternatively, the first type of information and the second type of information corresponding thereto may have no correlation with the content. For example, the first type of information may be a novel and the second type of information may be a current hot-play drama. Those skilled in the art will understand that the correlation degree between the first type information and the second type information is not particularly limited in the embodiments of the present invention.
In the embodiment of the invention, the client providing the first type of information for the user can further provide the entity content of the second type of information for the user after recommending the recommendation information of the first type of information for the user, so that the problem that the client providing the first type of information for the user in the prior art cannot further recommend the main content of the first type of information after providing the related other type of information for the user is solved.
In addition, by means of mutual recommendation between the first type of information and the second type of information, closed-loop conversion between users of the first type of information and users of the second type of information can be guided, contact between the users of the first type of information and the users of the second type of information is established, the number of users of each type of information is increased, diversity of output information can be increased, and user experience is improved.
The information recommendation method provided by the embodiment of the present invention is exemplified by taking the first type of information as a novel, the second type of information as a video, and the first type of information as a video and the second type of information as a novel.
Please refer to fig. 4, which is a diagram illustrating an architecture of a system to which the information recommendation method according to the embodiment of the present invention is applied, as shown in fig. 4, the system includes: the system comprises a novel application client, a video information query interface arranged in the novel application client, a novel information query interface arranged in the video application client, a server, a novel information base, a relational mapping base and a video information base. The client of the novel application and the client of the video application are positioned in the mobile terminal of the user and positioned at the user side. The server, the novel information base, the relational mapping base and the video information base are located on a service side, and the novel information base, the relational mapping base and the video information base may all be disposed in the server, or may all be disposed on a storage device independent of the server, or may be partially disposed on the server, and the rest is disposed on a storage device independent of the server.
The client side of the novel application provides novel online reading service for a user, the client side of the video application provides video browsing service for the user, the video information query interface can be used as an interaction channel between the client side of the novel application and the server, the novel information query interface can be used as an interaction channel between the client side of the video application and the server, and the server is used for realizing recommendation logic. The novel information base is used for storing detailed information of novel, the video information base is used for storing detailed information of videos, and the relational mapping base is used for storing corresponding relations between the novel and the videos, such as one or more videos corresponding to one novel, one or more videos corresponding to each chapter in one novel, one or more novel corresponding to one video and the like.
Based on the system architecture shown in fig. 4, the following takes first type information as novel, second type information as video, and a query interface as a video information query interface as an example, and exemplifies the information recommendation method provided by the embodiment of the present invention, as shown in fig. 5, the method includes the following steps:
501. the client of the novel application (referred to as a first client in the embodiment and fig. 5) provides a novel reading service to the user.
502. When the first client detects that the operation of the user on the novel reaches a preset condition, the video recommendation logic is triggered, and the first client acquires the identification (such as the ID of the novel) of the novel and the current chapter information.
For example, when the first client detects that a novel is output to a specific chapter, the predetermined condition is considered to be reached.
And/or, for example, the predetermined condition may be considered to be met when the first client detects that the last chapter of the novel output is complete.
503. And the first client sends a query request to the server through the video information query interface, wherein the query request carries the identification of the novel and the current chapter information.
504. The server receives the query request and then extracts the identification of the novel and the current chapter information from the query request.
505. The server initiates a query request to the relational mapping library based on the identification of the novel and the current chapter information.
506. And the relational mapping library inquires in the corresponding relation between the novel and the video according to the identification of the novel and the current chapter message, and determines the corresponding video.
507. And the relational mapping library sends the determined identification of the video to the server through a query response.
508. And after receiving the video identifier, the server sends a query request to a video information base based on the video identifier.
509. The video information base queries the stored detailed information of the video according to the identifier of the video carried in the query request received from the server, and obtains the detailed information of the video, where the detailed information may include but is not limited to: a URL associated with the video (e.g., a download URL of the video or a play URL of the video), a title of the video, a content description of the video, and so on.
510. And returning a query response to the server by the video information base, wherein the query response carries the detailed information of the video.
511. And the server receives the query response, extracts the detailed information of the video from the query response, and generates recommendation information of the video according to the detailed information of the video and a preset page template.
512. And the server returns a query response to the first client through the video information query interface, wherein the query response carries the recommendation information of the video.
513. And the first client receives the query response returned by the server and displays the recommendation information of the video through a popup window or a floating layer.
514. The first client detects that the user clicks the recommendation information of the video.
515. The first client pulls up the client of the video application (referred to as the second client in this embodiment and fig. 5).
516. And the second client plays the video according to the URL related to the video in the recommendation information of the video.
It should be noted that, in this embodiment, the first client may pull up the second client to play the video, or, in another implementation, may also play the video by using another playing manner, for example, if the recommended video is a video corresponding to a certain chapter in the novel, the first client may play the video by using a built-in video playing tool (e.g., Software Development Kit (SDK)).
In this embodiment, when a novel reading service is provided to the user, a video may be recommended, and if the user further operates the recommendation information of the video, online browsable video content may be further provided to the user. In the prior art, other novels related to the reading novels are generally recommended in the novels application, and the embodiment can realize the recommendation of other videos in the novels application. In addition, the method and the device not only can provide recommendation information of the video, but also can further provide the video content which can be browsed on line for the user according to the operation of the user on the recommendation information.
Based on the system architecture shown in fig. 4, the following takes first type of information as a video, second type of information as a novel, and a query interface as a novel information query interface as an example, and exemplifies the information recommendation method provided by the embodiment of the present invention, as shown in fig. 6, the method includes the following steps:
601. the client of the video application (referred to as a first client in this embodiment and fig. 6) provides a video browsing service to the user.
602. When the first client detects that the operation of the user on the video reaches a preset condition, the novel recommendation logic is triggered, and the first client acquires the identification (such as the ID) of the video and the playing progress information.
For example, when the first client detects that a video starts playing, the predetermined condition is considered to be reached.
And/or, for another example, when the first client detects that the video is about to finish playing, the predetermined condition is considered to be reached.
603. And the first client sends a query request to the server through the novel information query interface, wherein the query request carries the identification of the video and the playing progress information.
604. The server receives the query request, and then extracts the identification of the video and the playing progress information from the query request.
605. And the server initiates a query request to the relational mapping library based on the identification of the video and the playing progress information.
606. And the relational mapping library inquires the corresponding relation between the novel and the video according to the identification and the playing progress information of the video and determines the corresponding novel.
607. And the relational mapping library sends the determined identity of the novel to the server through a query response.
608. And after receiving the identification of the novel, the server sends a query request to the novel information base based on the identification of the novel.
609. The novel information base queries the stored detailed information of the novel according to the identification of the novel carried in the query request received from the server to obtain the detailed information of the novel, wherein the detailed information can include but is not limited to: URLs associated with the novel (e.g., URLs that need to be used when the novel application is pulled up), titles of the novel, and descriptions of the contents of the novel, etc.
610. And the novel information base returns a query response to the server, and the query response carries the detailed information of the novel.
611. And the server receives the query response, extracts the detailed information of the novel from the query response, and generates the recommendation information of the novel according to the detailed information of the novel and a preset page template.
612. And the server returns a query response to the first client through the novel information query interface, wherein the query response carries the recommendation information of the novel.
613. And the first client receives the query response returned by the server, and displays the recommendation information of the novel through a popup window or a floating layer.
614. And the first client detects that the user clicks the recommendation information of the novel.
615. The first client pulls up the client of the novel application (referred to as the second client in this embodiment and fig. 6).
616. And the second client displays the text content of the novel according to the URL relevant to the novel in the recommendation information of the novel.
In the prior art, the video application generally declares the origin of the original book when the video starts playing, or recommends a purchase link of the entity book of the original book, and both implementations cannot provide the text content of the novel online reading for the user. However, in this embodiment, when providing the video browsing service to the user, the novel may be recommended, and if the user further operates the recommendation information of the novel, the text content of the novel that can be browsed online may be further provided to the user. Compared with the prior art, the technical scheme provided by the embodiment of the invention can output the recommendation information of the novel while providing the video, can further conveniently, quickly and automatically provide the text content of the novel for the user, and improves the efficiency of the user for obtaining the text content of the novel to a certain extent.
Through the two embodiments, the fact that video recommendation can be performed in novel application, the content of the video browsed on line can be further provided for users, the novel recommendation can be performed in video application, the text content read on line by the novel can be further provided for the users, a closed-loop information recommendation scheme between the novel application and the video application is achieved, the diversity of output information types and the flexibility of output information modes in the application are improved, mutual conversion between the users of the novel application and the users of the video application can be guided, and user loss is reduced.
In addition, in the prior art, a related novel is generally recommended in an advertisement form in a page of a client playing a movie, a user jumps to an entity book purchasing interface after clicking the recommended advertisement, text content of the novel can be browsed offline after purchasing an entity book, the conversion is from online to offline, the conversion period is long, and the efficiency is low. In the embodiment of the invention, the novel can be recommended in the video application, and the text content of the novel which can be browsed on line can be further provided for the user, the conversion is the conversion from the line to the line, the conversion period is short, and the efficiency is high.
The embodiment of the invention further provides an embodiment of a device for realizing the steps and the method in the embodiment of the method.
Please refer to fig. 7, which is a schematic structural diagram of an information recommendation system according to an embodiment of the present invention. As shown, the system includes a client 70 and a server 71.
The client 70 is configured to send an inquiry request to the server 71 when detecting that an operation of the user on the first type information reaches a predetermined condition, where the inquiry request carries an identifier of the first type information.
And the server 71 is configured to, in response to the query request, obtain recommendation information of the second type of information corresponding to the first type of information according to the identifier of the first type of information, and return the recommendation information to the client 70.
The client 70 is also used for receiving the recommendation information and outputting the recommendation information according to a specified mode; and outputting the main content of the second type of information when detecting that the operation of the user on the recommendation information reaches a preset condition.
Please refer to fig. 8, which is a functional block diagram of an information recommendation apparatus according to a first embodiment of the present invention. As shown, the device is disposed on a client; the device includes:
a sending unit 80, configured to send, when it is detected that an operation of a user on first-type information reaches a predetermined condition, an inquiry request to a server, where the inquiry request carries an identifier of the first-type information;
a receiving unit 81, configured to receive recommendation information of the second type of information corresponding to the first type of information, which is returned to the client by the server in response to the query request;
a presentation unit 82, configured to output the recommendation information in a specified manner;
and the processing unit 83 is configured to output the main content of the second type of information when detecting that the operation of the user on the recommendation information reaches a predetermined condition.
In one possible implementation, the first type of information is a video and the second type of information is a novel; or the first type of information is novel and the second type of information is video.
In one possible implementation, when the second type of information is a novel, the main content of the second type of information includes text content that can be read online.
In another possible implementation, when the second type of information is a video, the main content of the second type of information includes video content that is viewable online.
In one possible implementation, the designation may include one or more of pop-up, float, and native components of the page.
Since each unit in the embodiment can execute the method shown in fig. 2 to 6, reference may be made to the related description of fig. 2 to 6 for a part not described in detail in this embodiment.
Please refer to fig. 9, which is a functional block diagram of a second embodiment of an information recommendation apparatus according to an embodiment of the present invention. As shown, the device is disposed on a server; the device includes:
the receiving unit 91 is configured to receive an inquiry request sent by a client, where the inquiry request carries an identifier of the first type of information;
the processing unit 92 is configured to, in response to the query request, obtain recommendation information of the second type of information corresponding to the first type of information according to the identifier of the first type of information;
and the sending unit 93 is configured to return recommendation information to the client.
In a possible implementation scheme, the query request also carries output state information of the first type of information; the processing unit 92 is specifically configured to: determining second type information corresponding to the first type information according to the identification and the output state information of the first type information; and then acquiring the recommendation information of the second type of information.
Since each unit in the embodiment can execute the method shown in fig. 2 to 6, reference may be made to the related description of fig. 2 to 6 for a part not described in detail in this embodiment.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
In the embodiments provided in the present invention, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and there may be other divisions in actual implementation, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) or a Processor (Processor) to execute some steps of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims (17)

1. The information recommendation method is characterized by being applied to a system comprising a client and a server; the method comprises the following steps:
when the client detects that the operation of a user on first-type information reaches a preset condition, sending a query request to the server, wherein the query request carries the identification of the first-type information and the output state information of the first-type information;
the server responds to the query request, acquires recommendation information of second information corresponding to the output state information of the first information through a preset mapping relation between the first information and the second information according to the identification of the first information and the output state information of the first information, and returns the recommendation information to the client;
the client receives the recommendation information and outputs the recommendation information according to a specified mode;
and when the client detects that the operation of the user on the recommended information reaches a preset condition, outputting the main content of the second type of information.
2. An information recommendation method is characterized by being executed on a client; the method comprises the following steps:
when detecting that the operation of a user on first-type information reaches a preset condition, sending a query request to a server, wherein the query request carries an identifier of the first-type information and output state information of the first-type information;
receiving recommendation information of second-class information corresponding to the output state information of the first-class information, which is obtained by the server responding to the query request and returned to the client through a preset mapping relation between the first-class information and the second-class information;
outputting the recommendation information according to a specified mode;
and when detecting that the operation of the user on the recommended information reaches a preset condition, outputting the main content of the second type of information.
3. The method of claim 2,
the first type of information is a video, and the second type of information is a novel; or,
the first type of information is novel, and the second type of information is video.
4. A method according to claim 2 or 3, wherein when the second type of information is a novel, the main content of the second type of information comprises online readable textual content.
5. The method according to claim 2 or 3, wherein when the second type of information is a video, the main content of the second type of information comprises video content that can be browsed online.
6. The method of claim 2 or 3, wherein the specified manner comprises one or more of a pop-up window, a float, and an intrinsic component of a page.
7. An information recommendation method is characterized by being executed on a server; the method comprises the following steps:
receiving a query request sent by a client, wherein the query request carries an identifier of first-class information and output state information of the first-class information;
responding to the query request, and acquiring recommendation information of second information corresponding to the output state information of the first information through a preset mapping relation between the first information and the second information according to the identifier of the first information and the output state information of the first information;
and returning the recommendation information to the client.
8. The method according to claim 7, wherein obtaining recommendation information of a second type of information corresponding to the first type of information according to the identifier of the first type of information and the output state information of the first type of information comprises:
determining second type information corresponding to the first type information according to the identification of the first type information and the output state information;
and acquiring the recommendation information of the second type of information.
9. An information recommendation system, comprising a client and a server:
the client is used for sending a query request to the server when detecting that the operation of a user on the first type of information reaches a preset condition, wherein the query request carries the identification of the first type of information and the output state information of the first type of information;
the server is used for responding to the query request, acquiring recommendation information of second information corresponding to the output state information of the first information according to the identifier of the first information and the output state information of the first information through a preset mapping relation between the first information and the second information, and returning the recommendation information to the client;
the client is also used for receiving the recommendation information and outputting the recommendation information according to a specified mode; and outputting the main content of the second type of information when detecting that the operation of the user on the recommended information reaches a preset condition.
10. An information recommendation device is characterized in that the information recommendation device is arranged on a client; the device comprises:
the device comprises a sending unit and a receiving unit, wherein the sending unit is used for sending a query request to a server when detecting that the operation of a user on first-class information reaches a preset condition, and the query request carries an identifier of the first-class information and output state information of the first-class information;
the receiving unit is used for receiving recommendation information of second information corresponding to the output state information of the first information, which is obtained through a preset mapping relation between the first information and the second information and returned to the client by the server in response to the query request;
the display unit is used for outputting the recommendation information according to a specified mode;
and the processing unit is used for outputting the main content of the second type of information when detecting that the operation of the user on the recommended information reaches a preset condition.
11. The apparatus of claim 10,
the first type of information is a video, and the second type of information is a novel; or,
the first type of information is novel, and the second type of information is video.
12. The apparatus according to claim 10 or 11, wherein when the second type of information is a novel, the main content of the second type of information includes text content that can be read online.
13. The apparatus according to claim 10 or 11, wherein when the second type of information is a video, the main content of the second type of information includes video content that is viewable online.
14. The apparatus of claim 10 or 11, wherein the designation means comprises one or more of a pop-up window, a float, and an intrinsic component of a page.
15. An information recommendation device is characterized in that the information recommendation device is arranged on a server; the device comprises:
the device comprises a receiving unit, a sending unit and a receiving unit, wherein the receiving unit is used for receiving a query request sent by a client, and the query request carries an identifier of first-class information and output state information of the first-class information;
the processing unit is used for responding to the query request, and acquiring recommendation information of second information corresponding to the output state information of the first information according to the identifier of the first information and the output state information of the first information through a preset mapping relation between the first information and the second information;
and the sending unit is used for returning the recommendation information to the client.
16. The apparatus according to claim 15, wherein the processing unit is specifically configured to:
determining second type information corresponding to the first type information according to the identification of the first type information and the output state information;
and acquiring the recommendation information of the second type of information.
17. A computer-readable storage medium, wherein at least one instruction, at least one program, a set of codes, or a set of instructions is stored, which is loaded by a processor and executes the information recommendation method according to any one of claims 1-8.
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