CN110099283A - Information-pushing method, device, equipment and storage medium - Google Patents
Information-pushing method, device, equipment and storage medium Download PDFInfo
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
- H04N21/44008—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4781—Games
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
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- Engineering & Computer Science (AREA)
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- Signal Processing (AREA)
- Databases & Information Systems (AREA)
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- Computing Systems (AREA)
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The embodiment of the invention discloses a kind of information-pushing method, device, equipment and storage mediums.This method comprises: obtaining the live content information that the acquisition of main broadcaster end uploads；Target scene is determined according to the live content information；According to the matched target information of the target scene, and target audience's type belonging to each spectators' end subscriber corresponding with the main broadcaster end, at least one target audience end is filtered out in each viewer end；The target information is pushed into the main broadcaster end and at least one described target audience end.Above-mentioned technical proposal, for different direct broadcasting rooms, different user groups pushes different promotion messages, it solves the problems, such as to push effect difference caused by promotion message to be uniformly sent to all users of each direct broadcasting room, the accuracy and personalization level of pushed information are improved, while also saving the bandwidth resources of live streaming Platform Server.
Description
Technical field
The present embodiments relate to technical field of information processing more particularly to a kind of information-pushing method, device, equipment and
Storage medium.
Background technique
Net cast is a kind of emerging Internet service and application scenarios, has attracted a large amount of user.Currently, being broadcast live
In the process, the method for information push is relatively simple, mainly identical to be pushed according to pre-set mode to all users
Promotion message, this can not accurately hit the actual information demand of spectators, and it is poor that information pushes effect, while full platform push is also
Seriously consume the bandwidth resources of live streaming Platform Server.
Summary of the invention
The embodiment of the present invention provides a kind of information-pushing method, device, equipment and storage medium, to optimize net cast field
Information push-mechanism in scape promotes the accuracy and personalization level of pushed information.
In a first aspect, the embodiment of the invention provides a kind of information-pushing methods, comprising:
Obtain the live content information that the acquisition of main broadcaster end uploads；
Target scene is determined according to the live content information；
According to the matched target information of the target scene, and each spectators' end subscriber institute corresponding with the main broadcaster end
Target audience's type of category filters out at least one target audience end in each viewer end；
The target information is pushed into the main broadcaster end and at least one described target audience end.
Second aspect, the embodiment of the invention also provides a kind of information push-delivery apparatus, which includes:
Live content data obtaining module, the live content information uploaded for obtaining the acquisition of main broadcaster end；
Target scene determining module, for determining target scene according to the live content information；
Target audience end screening module, for according to and the matched target information of the target scene, and with the master
Target audience's type belonging to the corresponding each spectators' end subscriber in end is broadcast, the sight of at least one target is filtered out in each viewer end
Many ends；
Info push module, for the target information to be pushed to the main broadcaster end and the sight of at least one described target
Many ends.
The third aspect, the embodiment of the invention also provides a kind of computer equipment, the computer equipment includes:
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processing
Device realizes information-pushing method described in any embodiment.
Fourth aspect, the embodiment of the invention also provides a kind of computer readable storage mediums, are stored thereon with computer
Program realizes information-pushing method described in any embodiment when the program is executed by processor.
In the embodiment of the present invention, by get main broadcaster end upload current live content information after, according in live streaming
Hold information to determine and be broadcast live the corresponding target scene in end, and will information corresponding with target scene as corresponding with the direct broadcasting room
Pushed information technological means, improve information push accuracy and personalization level；Pass through basis and the target field
Audient's type belonging to the matched target information of scape and each user of the direct broadcasting room filters out reception push letter in each viewer end
The technological means at the target audience end of breath further improves the accuracy and personalization level of information push, by accurate information
Push to the specific user group of direct broadcasting room.Technical solution provided in an embodiment of the present invention as a result, is different for different direct broadcasting rooms
User group push different promotion messages, solve and be uniformly sent to promotion message caused by all users of each direct broadcasting room
Effect difference problem is pushed, improves the accuracy and personalization level of pushed information, while also saving live streaming Platform Server
Bandwidth resources.
Detailed description of the invention
Fig. 1 is a kind of flow chart for information-pushing method that the embodiment of the present invention one provides；
Fig. 2 is a kind of flow chart of information-pushing method provided by Embodiment 2 of the present invention；
Fig. 3 is a kind of flow chart for information-pushing method that the embodiment of the present invention three provides；
Fig. 4 is one that the live streaming Platform Server provided in an embodiment of the present invention for executing a kind of information-pushing method is applicable in
Kind micro services configuration diagram；
Fig. 5 is a kind of modular structure schematic diagram for information push-delivery apparatus that the embodiment of the present invention five provides；
Fig. 6 is a kind of structural schematic diagram for computer equipment that the embodiment of the present invention six provides.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
It should be mentioned that some exemplary embodiments are described as before exemplary embodiment is discussed in greater detail
The processing or method described as flow chart.Although operations (or step) are described as the processing of sequence by flow chart,
Many of these operations can be implemented concurrently, concomitantly or simultaneously.In addition, the sequence of operations can be pacified again
Row.The processing can be terminated when its operations are completed, it is also possible to have the additional step being not included in attached drawing.Institute
Stating processing can correspond to method, function, regulation, subroutine, subprogram etc..
Embodiment one
Fig. 1 is a kind of flow chart for information-pushing method that the embodiment of the present invention one provides, and the present embodiment is applicable to
Live streaming during targetedly to user push promotion message the case where, this method can be provided by any embodiment of that present invention
Information push-delivery apparatus execute, which can be made of hardware and/or software, and can generally be integrated in the place of computer equipment
It manages in device, e.g. in the processor of live streaming Platform Server.
As described in Figure 1, information-pushing method provided in this embodiment the following steps are included:
S110, the live content information that the acquisition of main broadcaster end uploads is obtained.
Main broadcaster end refers to the client where main broadcaster user corresponding with live streaming Platform Server.Main broadcaster user uses
When main broadcaster end is broadcast live, main broadcaster end acquisition live content information is simultaneously added after direct broadcasting room identification information to live streaming platform service
Device uploads.Wherein, live content information can be video flowing, be also possible to video interception；Direct broadcasting room identification information can be directly
Broadcast an ID (Identity, identity) number.
S120, target scene is determined according to live content information.
By to live content information analysis, using the scene corresponding with live content information determined as target field
The scene for the direct broadcasting room that scape, target scene i.e. main broadcaster user preside over.Wherein, target scene for example can be race scene,
Moving scene, makeups scene and scene of game etc., each scene can be subdivided into many sub-scenes, e.g., race again
Scene can be divided into football race scene and basketball race scene etc., and moving scene can be divided into climb the mountain scene and fitness exercise scene
Deng scene of game can be finely divided according to the specific competing game content of electricity, such as the five execution ground scapes for including in certain competing game of electricity are (pre-
If continuously killing five people of other side in the period) etc..
Typically, live content information can be matched with each scene information, the scene information of successful match is made
For target scene corresponding with live content information.For example, by picture frame or video interception and each scene figure in video flowing
Piece is matched, if the similarity with one or more scene picture under a certain scene is greater than setting similarity threshold,
Using the scene as target scene corresponding with live content information.
It is worth noting that some target scenes only need a picture frame or a video interception to can determine, example
Climb the mountain scene, football race scene etc. in this way, some target scenes need continuous multiple picture frames or multiple video interceptions
It can determine that, e.g. five execution ground scapes in certain competing game of electricity.
S130, basis and the matched target information of target scene, and belonging to each spectators' end subscriber corresponding with main broadcaster end
Target audience's type, at least one target audience end is filtered out in each viewer end.
With the matched target information of target scene, the information associated, to be pushed with target scene is referred to, e.g. extensively
Accuse information, news information etc., wherein the type of information can be text, can be picture, be also possible to video etc..For example, with
The matched target information of moving scene can be sport footwear advertising information, be also possible to athletic competition news information etc..
Wherein, be with the matched target information of target scene according to live streaming platform operation rule determine, especially when
When quantity with the matched target information of target scene is multiple, one how is chosen wherein and is pushed, to this this implementation
Example is not especially limited.
Viewer end refers to the client where spectators user corresponding with live streaming Platform Server；It is corresponding with main broadcaster end
Viewer end, refer in the client where the spectators user that direct broadcasting room corresponding with the main broadcaster end is watched.Audient's class
Type refers to group types described in spectators' end subscriber, can specifically be divided according to the historical behavior data of spectators' end subscriber
Analysis obtains the basis portrait of spectators' end subscriber, e.g. geek, white collar, student, rich two generations etc..
It is worth noting that, the available a variety of audient types with cross reference different according to the angle of division,
For example, target audience's type belonging to certain spectators' end subscriber can be geek, it is also possible to student, a viewer end is used as a result,
The quantity of target audience's type belonging to family is one or more.
After getting target audience's type belonging to each spectators' end subscriber, according to pair of target information and audient's type
It should be related to, said target audient type is screened in each viewer end and meets the viewer end of target information demand as target audience
End.
S140, target information is pushed to main broadcaster end and at least one target audience end.
After each target audience end corresponding with target information has been determined, target information can be pushed to master simultaneously
Broadcast end and target audience end so that main broadcaster end and target audience end after receiving target information, be shown to main broadcaster user and
Spectators user.
In the embodiment of the present invention, by get main broadcaster end upload current live content information after, according in live streaming
Hold information to determine and be broadcast live the corresponding target scene in end, and will information corresponding with target scene as corresponding with the direct broadcasting room
Pushed information technological means, improve information push accuracy and personalization level；Pass through basis and the target field
Audient's type belonging to the matched target information of scape and each user of the direct broadcasting room filters out reception push letter in each viewer end
The technological means at the target audience end of breath further improves the accuracy and personalization level of information push, by accurate information
Push to the specific user group of direct broadcasting room.Technical solution provided in an embodiment of the present invention as a result, is different for different direct broadcasting rooms
User group push different promotion messages (such as commercial advertisement), solve and promotion message be uniformly sent to each direct broadcasting room institute
Have and push effect difference problem caused by user, improve the accuracy and personalization level of pushed information, while also saving straight
Broadcast the bandwidth resources of Platform Server.When online user's quantity of a direct broadcasting room (e.g. live game coverage) is especially more, reach
When hundreds of thousands is even up to a million, if promotion message is pushed to all users of the direct broadcasting room, to the shadow of server bandwidth resource
Sound be it is very huge, this phenomenon can be effectively relieved in the technical solution of the present embodiment.
Embodiment two
Fig. 2 is a kind of flow chart for information-pushing method that the embodiment of the present invention one provides.The present embodiment is with above-mentioned implementation
S140 is embodied based on example.
It, can be by S140 as a kind of optional embodiment of the present embodiment specifically:
Using message stream mode corresponding with target scene as the message stream mode of target information；
Target information and message stream mode are pushed into main broadcaster end and at least one target audience end.
It, can also be by S140 as another optional embodiment of the present embodiment specifically:
The target information is pushed into the main broadcaster end；
Obtain the timing node that main broadcaster's termination receives the target information；
The target information for adding the timing node is pushed at least one described target audience end, so that described
Main broadcaster end and the target audience end show the target information when reaching the timing node.
Another optional embodiment as the present embodiment, can also be by S140 specifically: if target information carries
Terminal type information, then will added with the target information of the matched target protocol number of terminal type information push to main broadcaster end with
And at least one target audience end, so that match condition of the target audience end according to target protocol number and own terminal type, really
It is fixed whether processing target information；Alternatively,
If target information carries terminal type information where viewer end, believed according to the terminal type that viewer end reports
Breath filters out at least one terminal type matching viewer end in target audience end, target information is pushed to main broadcaster end and extremely
A few terminal type matches viewer end.
As shown in Fig. 2, information-pushing method provided in this embodiment the following steps are included:
S210, the live content information that the acquisition of main broadcaster end uploads is obtained.
S220, target scene is determined according to live content information, and matched target information is chosen according to target scene.
S230, target audience's type according to belonging to target information and each spectators' end subscriber corresponding with main broadcaster end,
At least one target audience end is filtered out in each viewer end.
S240, using message stream mode corresponding with target scene as the message stream mode of target information.
Message stream mode includes but is not limited to design method and exhibition method etc..Target scene and target is being determined
After information, the message stream mode of target information is determined according to target scene, for example, target information is in the aobvious of live streaming interface
Show form, specifically can be written form, graphic form and visual form etc.；Target information in the display position of display interface,
Specifically it can be target information in the coordinate information etc. of display interface；The putting mode of target information, specifically can be barrage side
Formula or banner mode etc..
S250, the message stream mode of target information and target information is pushed into main broadcaster end, and obtains main broadcaster's termination
Receive the timing node of target information.
There can be several seconds delay since target information is issued to main broadcaster end and viewer end, in order to realize main broadcaster end and spectators
The audio-visual synchronization at end, therefore determine to show the timing node of target information before issuing target information.Wherein, timing node
It can be time point when main broadcaster's termination receives target information, the time point of video flowing when e.g. receiving target information.
Specifically, after main broadcaster end issues the displaying request of target information plug-in unit, after the agreement feedback for receiving main broadcaster end,
The message stream mode of target information and target information is pushed into main broadcaster end, main broadcaster's termination will receive after receiving target information
The timing node of target information is reported.
S260, judge whether target information carries terminal type information where viewer end, if so, S270 is executed, if it is not,
Then execute S280.
Terminal type information where viewer end, refers to the terminal type information of such as Android and iPhone etc.Portion
Partial objectives for information is pushed for specific terminal type, therefore corresponding spectators can be added in target information
Terminal type information where end, to realize that carrying out a point end to target information pushes.
S270, will be added with target information and mesh with the matched target protocol number of terminal type information and timing node
The message stream mode of mark information pushes at least one target audience end, so that target audience end is according to target protocol number and certainly
The match condition of body terminal type, it is determined whether processing target information；Alternatively, the terminal type information reported according to viewer end,
At least one terminal type matching viewer end is filtered out in target audience end, will add the target information and mesh of timing node
The message stream mode of mark information pushes at least one terminal type matching viewer end.
Where carrying viewer end in target information when terminal type information, a kind of reality which is pushed
Existing mode is: addition and the matched target protocol number of terminal type information in target information, such as the target of Android terminal
Protocol number is A, and the target protocol number of iPhone terminal is B, if target information is pushed for Android terminal,
After then adding target protocol A in target information, main broadcaster end and at least one target audience end, target audience end are pushed to
After receiving target information, if it is determined that the target protocol number carried in target information protocol number corresponding with own terminal type
It mismatches, then target information is not handled, the target protocol number only carried in target information and own terminal type pair
The protocol number matching answered, can just be handled target information.
Where carrying viewer end in target information when terminal type information, another kind which is pushed
Be achieved in that: in WebSocket, (WebSocket is a kind of association that full-duplex communication is carried out in single TCP connection to viewer end
View) link is attached and gives the correct time in heartbeat, while reporting own terminal type, and live streaming Platform Server is stored, in turn
When pushing to target information, the terminal type reported first according to each viewer end is filtered each target audience end,
Each terminal type matching viewer end is filtered out in each target audience end, then matches target information to each terminal type
Viewer end is pushed.
Obtain main broadcaster end report receive the timing node of target information after, the mesh of this timing node will be added
Mark information is pushed to target audience end (or terminal type matching viewer end), so that main broadcaster end and target audience end are reaching
Message stream mode when this timing node with target information carrys out displaying target information, realizes main broadcaster end and viewer end with this
Audio-visual synchronization.
It illustrating, it is assumed that main broadcaster receives target information (such as advertisement) when going to the right from the camera lens left side, due to
The delay of video flowing, viewer end live streaming also show main broadcaster on the camera lens left side, then viewer end should be gone to until main broadcaster in interface
Displaying target information again when on the right of camera lens, to realize the audio-visual synchronization at main broadcaster end and viewer end.Specifically, when main broadcaster end receives
After the target information arrived, information push dress is reported to using the time of current video stream as the timing node for showing target information
It sets, after information push-delivery apparatus receives this timing node, the target information for adding the timing node is pushed to viewer end, see
Many ends verify the time of current video stream and timing node every setting time (such as 0.5s), judge current video stream
Whether the time is more than or equal to timing node, if so, with the message stream mode displaying target information of target information.
S280, the message stream mode of the target information and target information of adding timing node is pushed at least one
Target audience end.
No matter it should be pointed out that the terminal type at main broadcaster end whether with terminal where the viewer end that is carried in target information
Type information matching all can push target information to main broadcaster end, to guarantee that main broadcaster end is consistent with the live content at target audience end
Property.
After main broadcaster end and each target audience end (or terminal type matching viewer end) receive target information, according to
The corresponding message stream mode of target information is shown.When target information includes hyperlink, user clicks and can jump to
The landing page of target information, to check the detailed content of target information.After each target audience end shows target information, each mesh
Mark client acquisition buries point data and reports to server, and e.g. user whether there is click behavior, if there is purchase row
For, and browsing duration etc..
The present embodiment does not explain in detail to the greatest extent place and refers to previous embodiment, and details are not described herein.
In the embodiment of the present invention, by being used to indicate the timing node of target information displaying for target information addition, solve
Data transmission delay problem between main broadcaster end and viewer end, realizes the audio-visual synchronization between main broadcaster end and viewer end；
For being directed to the target information of particular terminal type, protocol number matching is carried out by viewer end or server carries out terminal type
Matching realizes point end push to target information；At the same time it can also determine reasonable target information according to target scene
Message stream mode improves the readability of target information.
Embodiment three
Fig. 3 is a kind of flow chart for information-pushing method that the embodiment of the present invention three provides.The present embodiment is with above-mentioned implementation
It is embodied based on example.
Wherein, target scene will be determined according to live content information, specifically: by live content information input to preparatory instruction
Experienced scene Recognition model obtains the target scene of scene Recognition model output.
Further, it will be used according to the matched target information of target scene, and each viewer end corresponding with main broadcaster end
Target audience's type belonging to family filters out at least one target audience end in each viewer end, specifically: it obtains and main broadcaster end
The user's history behavioral data of corresponding each viewer end；
According to the user's history behavioral data of each viewer end, target audience belonging to each spectators' end subscriber is determined respectively
Type；
According to audient's Type Range of target audience's type belonging to each spectators' end subscriber and target information, in each sight
At least one target audience end is filtered out in many ends.
Further, according to the user's history behavioral data of viewer end, can also will determine target belonging to viewer end by
Many types, specifically: the user's history behavioral data of viewer end is input to audient's type identification model trained in advance, is obtained
Target audience's type of audient's type identification model output.
As shown in figure 3, information-pushing method provided in this embodiment the following steps are included:
S310, the live content information that the acquisition of main broadcaster end uploads is obtained.
S320, by live content information input to scene Recognition model trained in advance, obtain the output of scene Recognition model
Target scene, and matched target information is chosen according to target scene.
It in the present embodiment, can be by live video stream picture frame, text and other yuan that live content information includes
Data are input in scene Recognition model trained in advance, by the identification of scene Recognition model, are obtained and live content information
Corresponding target scene.
Wherein, scene Recognition model is by sample material picture and standard identification model neural network based training
It obtains.
Typically, the specific generating process of scene Recognition model is as follows:
It obtains an at least sample material picture, the acquisition modes of sample material picture to include at least: crawler screenshot data
Search and Video Quality Metric on library, line；
By one or more sample material picture, and the sample scene with one or more sample material picture match,
To should be used as one group of scene Recognition training sample data；
Using at least one set of scene Recognition training sample data, standard identification model is trained, generates scene Recognition
Model.
By taking game is broadcast live as an example, corresponding scene is numerous and flexible in game live streaming, and different game has different English
Male, playing method and scene, various conditions integrate the difficulty for increasing machine learning, and the quality of sample material picture directly affects
The recognition effect of scene Recognition model.
In the present embodiment, sample material picture can be obtained in the following way: can be cut on live streaming platform backstage
It is obtained in chart database by crawler technology；It can also scan for obtaining on line according to keyword；It can also be according to live streaming
Playback Video Quality Metric is obtained at pictorial manner, specifically, carrying out video purification to the direct playing and playback video of acquisition first, obtains nothing
Watermark video, then for example, by the conversion regime of one second frame, direct playing and playback Video Quality Metric is at thousands of pictures up to ten thousand, to obtain
To a large amount of sample material picture.
After obtaining a large amount of sample material picture, it is mapped respectively with matched sample scene as recognition training
Sample data after being trained to machine learning model, generates scene Recognition model.
Wherein, scene Recognition model can integrate within information push-delivery apparatus, by live content information input to scene
Identification model obtains the target scene of scene Recognition model output.
Scene Recognition model may be located on except information push-delivery apparatus, communicate to connect with information push-delivery apparatus, at this point, can
To send scene Recognition request (including live content information in scene Recognition request) to scene Recognition model trained in advance, connect
The target scene that scape identification model of winding up returns, obtains target scene corresponding with live content information with this.Such embodiment party
In formula, scene Recognition model is located at except information push-delivery apparatus, convenient that scene Recognition model is safeguarded and updated, so that letter
Cease driving means unaware.
It is worth noting that some scenes just can determine that after needing scene Recognition model to be recognized, e.g. certain
Five execution ground scapes in the competing game of electricity.Know specifically, main broadcaster end can be acquired to the first live content information input scene uploaded
In other model, obtain pre-identification corresponding with the first live content information as a result, and cache the first live content information, then again
Input scene is known after first live information of caching and main broadcaster end newly to be acquired to the second live content information sequential concatenation of upload
In other model, final recognition result is obtained as target scene, wherein the second live content information and the first live content letter
Breath is the content information that direct broadcasting room is continuously broadcast live.
The user's history behavioral data of S330, acquisition each viewer end corresponding with main broadcaster end.
Historical behavior data can be user and watch the duration of live streaming, subscription quantity, gifts situation, consumption etc.
Obtain the reference data of user base portrait.
S340, the user's history behavioral data of each viewer end is input to audient's type identification model trained in advance, obtained
The target audience's type corresponding with each viewer end exported to audient's type identification model.
The user's history behavioral data of each viewer end is input in audient's type identification model trained in advance, is passed through
The identification of audient's type identification model obtains and target audience's type described in each viewer end.
Wherein, audient's type identification model is by sample of users historical behavior data and standard neural network based
Identification model training obtains.
Typically, the specific generating process of audient's type identification model is as follows: obtaining at least one set of sample of users history row
For data；By one group of sample of users historical behavior data and matched sample audient's type, to should be used as one group of audient
Type identification training sample data；Using at least one set of audient's type identification training sample data, standard identification model is carried out
Training generates audient's type identification model.
Likewise, audient's type identification model can integrate within information push-delivery apparatus, by the user's history of viewer end
Behavioral data inputs in audient's type identification model, obtains target audience's type of audient's type identification model output.
Audient's type identification model may be located on except information push-delivery apparatus, communicate to connect with information push-delivery apparatus, this
When, the request of audient's type identification can be sent to audient's type identification model trained in advance (wraps in the request of audient's type identification
Include user's history behavioral data), target audience's type that audient's type identification model returns is received, is obtained with this and user's history
The corresponding target audience's type of behavioral data.In such embodiment, audient's type identification model be located at information push-delivery apparatus it
Outside, convenient that audient's type identification model is safeguarded and updated, so that information push-delivery apparatus unaware.
Audient's Type Range of S350, target audience's type according to belonging to each spectators' end subscriber and target information,
At least one target audience end is filtered out in each viewer end.
If target audience's type is within target audience's Type Range belonging to viewer end, which is determined as
Target audience end.For example, audient's Type Range of target information is (white collar, student), if according to audient's type identification model
Determine that target audience's type corresponding with a certain viewer end is student, then using the viewer end as target audience end.
S360, using message stream mode corresponding with target scene as the message stream mode of target information.
S370, the message stream mode of target information and target information is pushed into main broadcaster end, and obtains main broadcaster's termination
Receive the timing node of target information.
S380, judge whether target information carries terminal type information where viewer end, if so, S390 is executed, if it is not,
Then execute S3100.
S390, will be added with target information and mesh with the matched target protocol number of terminal type information and timing node
The message stream mode of mark information pushes at least one target audience end, so that target audience end is according to target protocol number and certainly
The match condition of body terminal type, it is determined whether processing target information；Alternatively, the terminal type information reported according to viewer end,
At least one terminal type matching viewer end is filtered out in target audience end, will add the target information and mesh of timing node
The message stream mode of mark information pushes at least one terminal type matching viewer end.
S3100, the message stream mode of the target information and target information of adding timing node is pushed at least one
A target audience end.
The present embodiment does not explain in detail to the greatest extent place and refers to previous embodiment, and details are not described herein.
In the embodiment of the present invention, by being instructed in advance using a large amount of scene Recognition training sample data and audient's type identification
Practice sample data to be trained standard identification model neural network based, obtains scene Recognition model and audient's type identification
Model can effectively improve the accuracy of identification direct broadcasting room scene and the affiliated audient's type of spectators' end subscriber, and then be promoted
The accuracy and personalization level of pushed information.
Example IV
Fig. 4 is one that the live streaming Platform Server provided in an embodiment of the present invention for executing a kind of information-pushing method is applicable in
Kind micro services configuration diagram.On the basis of the above embodiments, as shown in figure 4, the micro services framework includes: pushed information pipe
Manage server 410, AI (Artificial Intelligence, artificial intelligence) identifies server 420, live broadcast service server
430 and transmission service server 440.Wherein,
Pushed information management server 410, for managing, information to be pushed and information to be pushed are corresponding with scene to be closed
System；
AI identifies server 420, for identification target scene corresponding with main broadcaster end live content information, and and spectators
Hold corresponding audient's type；
Live broadcast service server 430, for managing live broadcast service, specifically including acquisition and storing the live content at main broadcaster end
The user behavior data of information and viewer end；
Transmission service server 440 is used for management information transmission service, specifically includes acquisition and the matched target in main broadcaster end
Information, and targetedly push to the main broadcaster end and at least one target audience end.
For example, the corresponding relationship of information to be pushed and itself and scene is added to pushed information in advance by operation personnel
In management server 410.When information to be pushed passes through verification in pushed information management server 410, triggering AI identification service
Device is broadcast live a scene Recognition and the affiliated audient's type identification of viewer end.Wherein wait push away in pushed information management server 410
Whether breath of delivering letters passes through verification, can be determined by the operating right of operation personnel, if operation personnel has operating right,
Then assert that information to be pushed passes through verification in pushed information management server 410.
The live content that AI identifies that the main broadcaster end acquisition that server 420 is provided according to live broadcast service server 430 uploads is believed
Breath is broadcast live a scene Recognition, determines target scene corresponding with main broadcaster end, meanwhile, according to live broadcast service server 430
The user behavior data that each viewer end uploads in the direct broadcasting room provided carries out the identification of the affiliated audient's type of viewer end, identification knot
Fruit is sent to transmission service server 440.
Transmission service server 440, in the target field corresponding with main broadcaster end for receiving the transmission of live broadcast service server 430
After target audience's type belonging to scape and each viewer end, mentioned in pushed information management server 410 according to preset rules
Target information to be pushed corresponding with target scene is taken, then the target according to belonging to target information to be pushed and each viewer end
Audient's type filters out target audience end to be pushed, and will be after pushing target information and carrying out data packing through live broadcast service
Server 430 is pushed to main broadcaster end and corresponding each target audience end.
The present embodiment does not explain in detail to the greatest extent place and refers to previous embodiment, and details are not described herein.
In the embodiment of the present invention, information-pushing method described in the embodiment of the present invention is realized using the framework of micro services,
Different servers stores different data, executes different business operations, can independently dispose between service, each service foot
Enough cohesions, sufficiently small, code are readily appreciated that, development efficiency is high, are conducive to that platform progress service management is broadcast live.
Embodiment five
Fig. 5 is a kind of modular structure schematic diagram for information push-delivery apparatus that the embodiment of the present invention five provides, and the present embodiment can
The case where suitable for targetedly to user pushing promotion message during live streaming, the device can using software and/or
The mode of hardware is realized, and can be generally integrated in the processor of computer equipment, and the processing of Platform Server is e.g. broadcast live
In device.As shown in figure 5, the device includes: live content data obtaining module 510, target scene determining module 520, target sight
Many end screening modules 530 and info push module 540, wherein
Live content data obtaining module 510, the live content information uploaded for obtaining the acquisition of main broadcaster end；
Target scene determining module 520, for determining target scene according to the live content information；
Target audience end screening module 530, for according to and the matched target information of the target scene, and with it is described
Target audience's type belonging to the corresponding each spectators' end subscriber in main broadcaster end, filters out at least one target in each viewer end
Viewer end；
Info push module 540, for the target information to be pushed to the main broadcaster end and at least one described mesh
Mark viewer end.
In the embodiment of the present invention, by get main broadcaster end upload current live content information after, according in live streaming
Hold information to determine and be broadcast live the corresponding target scene in end, and will information corresponding with target scene as corresponding with the direct broadcasting room
Pushed information technological means, improve information push accuracy and personalization level；Pass through basis and the target field
Audient's type belonging to the matched target information of scape and each user of the direct broadcasting room filters out reception push letter in each viewer end
The technological means at the target audience end of breath further improves the accuracy and personalization level of information push, by accurate information
Push to the specific user group of direct broadcasting room.Technical solution provided in an embodiment of the present invention as a result, is different for different direct broadcasting rooms
User group push different promotion messages, solve and be uniformly sent to promotion message caused by all users of each direct broadcasting room
Effect difference problem is pushed, improves the accuracy and personalization level of pushed information, while also saving live streaming Platform Server
Bandwidth resources.When online user's quantity of a direct broadcasting room (e.g. live game coverage) is especially more, reach hundreds of thousands even on
When million, if pushing promotion message to all users of the direct broadcasting room, the influence to server bandwidth resource is very huge
, this phenomenon can be effectively relieved in the technical solution of the present embodiment.
Further, target scene determining module 520 is specifically used for the live content information input to preparatory training
Scene Recognition model, obtain the target scene of scene Recognition model output.
Wherein, the scene Recognition model is instructed by sample material picture and standard identification model neural network based
Practice and obtains.
Further, target audience end screening module 530 specifically includes: user's history behavioral data acquiring unit is used for
Obtain the user's history behavioral data of each viewer end corresponding with the main broadcaster end；
Target audience's type determining units determine respectively for the user's history behavioral data according to each viewer end
Target audience's type belonging to each spectators' end subscriber；
Target audience end screening unit, for target audience's type according to belonging to each spectators' end subscriber, Yi Jisuo
The audient's Type Range for stating target information filters out at least one target audience end in each viewer end.
Further, target audience's type determining units, specifically for by the user's history behavioral data of the viewer end
It is input to audient's type identification model trained in advance, obtains target audience's type of audient's type identification model output.
Further, info push module 540 are specifically used for making message stream mode corresponding with the target scene
For the message stream mode of the target information；The target information and the message stream mode are pushed into the main broadcaster
End and at least one described target audience end.
Further, info push module 540, specifically for the target information is pushed to the main broadcaster end；It obtains
Main broadcaster's termination receives the timing node of the target information；The target information for adding the timing node is pushed to
At least one described target audience end, so that the main broadcaster end and the target audience end are shown when reaching the timing node
The target information.
Further, info push module 540, if being specifically used for the target information carried terminal type information,
Will added with the target information of the matched target protocol number of the terminal type information push to the main broadcaster end and
At least one described target audience end, so that of the target audience end according to the target protocol number and own terminal type
With situation, it is determined whether handle the target information；Alternatively,
If the target information carries terminal type information where viewer end, the terminal reported according to the viewer end
Type information filters out at least one terminal type matching viewer end in the target audience end, the target information is pushed away
It send to the main broadcaster end and at least one terminal type and matches viewer end.
Information push-delivery apparatus provided by the embodiment of the present invention can be performed information provided by any embodiment of the invention and push away
Delivery method has the corresponding functional module of execution information method for pushing and beneficial effect.
Embodiment six
Fig. 6 is a kind of structural schematic diagram for computer equipment that the embodiment of the present invention six provides, as shown in fig. 6, the calculating
Machine equipment includes processor 60, memory 61, input unit 62 and output device 63；The quantity of processor 60 in computer equipment
It can be one or more, in Fig. 6 by taking a processor 60 as an example；Processor 60, memory 61, input in computer equipment
Device 62 can be connected with output device 63 by bus or other modes, in Fig. 6 for being connected by bus.
Memory 61 is used as a kind of computer readable storage medium, can be used for storing software program, journey can be performed in computer
Sequence and module, if the corresponding program instruction/module of the information-pushing method in the embodiment of the present invention is (for example, information push dress
Live content data obtaining module 510, target scene determining module 520, target audience end screening module 530 and information in setting
Pushing module 540).Software program, instruction and the module that processor 60 is stored in memory 61 by operation, thereby executing
The various function application and data processing of computer equipment, that is, realize above-mentioned information-pushing method.
Memory 61 can mainly include storing program area and storage data area, wherein storing program area can store operation system
Application program needed for system, at least one function；Storage data area, which can be stored, uses created number according to computer equipment
According to etc..In addition, memory 61 may include high-speed random access memory, it can also include nonvolatile memory, such as extremely
A few disk memory, flush memory device or other non-volatile solid state memory parts.In some instances, memory 61
It can further comprise the memory remotely located relative to processor 60, these remote memories can pass through network connection to meter
Calculate machine equipment.The example of above-mentioned network includes but is not limited to internet, intranet, local area network, mobile radio communication and its group
It closes.
Input unit 62 can be used for receiving the number or character information of input, and generates and set with the user of computer equipment
It sets and the related key signals of function control inputs.Output device 63 may include that display screen etc. shows equipment.
Embodiment seven
The embodiment of the present invention seven also provides a kind of computer readable storage medium for being stored with computer program, computer journey
Sequence is used to execute a kind of information-pushing method when being executed by computer processor, this method comprises:
Obtain the live content information that the acquisition of main broadcaster end uploads；
Target scene is determined according to the live content information；
According to the matched target information of the target scene, and each spectators' end subscriber institute corresponding with the main broadcaster end
Target audience's type of category filters out at least one target audience end in each viewer end；
The target information is pushed into the main broadcaster end and at least one described target audience end.
Certainly, it is stored with the computer readable storage medium of computer program provided by the embodiment of the present invention, calculates
Machine program is not limited to method operation as above, can also be performed in information-pushing method provided by any embodiment of the invention
Relevant operation.
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present invention
It can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but in many cases, the former is more
Good embodiment.Based on this understanding, technical solution of the present invention substantially in other words contributes to the prior art
Part can be embodied in the form of software products, which can store in computer readable storage medium
In, floppy disk, read-only memory (Read-Only Memory, ROM), random access memory (Random such as computer
Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions are with so that a computer is set
The method that standby (can be personal computer, server or the network equipment etc.) executes each embodiment of the present invention.
It is worth noting that, included each unit and module are only pressed in the embodiment of above- mentioned information driving means
It is divided, but is not limited to the above division according to function logic, as long as corresponding functions can be realized；In addition,
The specific name of each functional unit is also only for convenience of distinguishing each other, the protection scope being not intended to restrict the invention.
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that
The present invention is not limited to specific embodiments here, be able to carry out for a person skilled in the art it is various it is apparent variation, again
Adjustment and substitution are without departing from protection scope of the present invention.Therefore, although by above embodiments to the present invention carried out compared with
For detailed description, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, can be with
Including more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.
Claims (11)
1. a kind of information-pushing method characterized by comprising
Obtain the live content information that the acquisition of main broadcaster end uploads；
Target scene is determined according to the live content information；
According to the matched target information of the target scene, and belonging to each spectators' end subscriber corresponding with the main broadcaster end
Target audience's type filters out at least one target audience end in each viewer end；
The target information is pushed into the main broadcaster end and at least one described target audience end.
2. being wrapped the method according to claim 1, wherein determining target scene according to the live content information
It includes:
By the live content information input to scene Recognition model trained in advance, the scene Recognition model output is obtained
Target scene.
3. according to the method described in claim 2, it is characterized in that, the scene Recognition model by sample material picture and
Standard identification model training neural network based obtains.
4. the method according to claim 1, wherein according to the matched target information of the target scene, with
And target audience's type belonging to each spectators' end subscriber corresponding with the main broadcaster end, it is filtered out at least in each viewer end
One target audience end, comprising:
Obtain the user's history behavioral data of each viewer end corresponding with the main broadcaster end；
According to the user's history behavioral data of each viewer end, target audience belonging to each spectators' end subscriber is determined respectively
Type；
According to audient's Type Range of target audience's type belonging to each spectators' end subscriber and the target information,
At least one target audience end is filtered out in each viewer end.
5. according to the method described in claim 4, it is characterized in that, according to the user's history behavioral data of the viewer end, really
Target audience's type belonging to the fixed viewer end, comprising:
The user's history behavioral data of the viewer end is input to in advance trained audient's type identification model, obtain it is described by
Target audience's type of many type identification model outputs.
6. method according to claim 1-5, which is characterized in that the target information is pushed to the main broadcaster
End and at least one described target audience end, comprising:
Using message stream mode corresponding with the target scene as the message stream mode of the target information；
The target information and the message stream mode are pushed into the main broadcaster end and at least one described target is seen
Many ends.
7. method according to claim 1-5, which is characterized in that the target information is pushed to the main broadcaster
End and at least one described target audience end, comprising:
The target information is pushed into the main broadcaster end；
Obtain the timing node that main broadcaster's termination receives the target information；
The target information for adding the timing node is pushed at least one described target audience end, so that the main broadcaster
End and the target audience end show the target information when reaching the timing node.
8. method according to claim 1-5, which is characterized in that the target information is pushed to the main broadcaster
End and at least one described target audience end, comprising:
If the target information carried terminal type information, it will be added with and be assisted with the matched target of the terminal type information
The target information of view number pushes to the main broadcaster end and at least one described target audience end, so that the target audience
Hold the match condition according to the target protocol number and own terminal type, it is determined whether handle the target information；Alternatively,
If the target information carries terminal type information where viewer end, the terminal type reported according to the viewer end
Information filters out at least one terminal type matching viewer end in the target audience end, the target information is pushed to
The main broadcaster end and at least one terminal type match viewer end.
9. a kind of information push-delivery apparatus characterized by comprising
Live content data obtaining module, the live content information uploaded for obtaining the acquisition of main broadcaster end；
Target scene determining module, for determining target scene according to the live content information；
Target audience end screening module, for according to and the matched target information of the target scene, and with the main broadcaster end
Target audience's type belonging to corresponding each spectators' end subscriber, filters out at least one target audience in each viewer end
End；
Info push module, for the target information to be pushed to the main broadcaster end and at least one described target audience
End.
10. a kind of computer equipment, which is characterized in that the computer equipment includes:
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now information-pushing method as described in any in claim 1-9.
11. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The information-pushing method as described in any in claim 1-9 is realized when execution.
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Application publication date: 20190806 |