CN107609916A - A kind of method, apparatus and computer equipment of advertisement information - Google Patents
A kind of method, apparatus and computer equipment of advertisement information Download PDFInfo
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- CN107609916A CN107609916A CN201710896262.4A CN201710896262A CN107609916A CN 107609916 A CN107609916 A CN 107609916A CN 201710896262 A CN201710896262 A CN 201710896262A CN 107609916 A CN107609916 A CN 107609916A
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Abstract
The embodiments of the invention provide a kind of method, apparatus and computer equipment of advertisement information, methods described includes：Obtain the concern list of user；Obtain the classification information of each direct broadcasting room in the concern list；Based on the classification information of the direct broadcasting room, all kinds of advertising messages corresponding with classification information are searched；Determine the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room；The advertising message corresponding to maximum similarity factor is pushed to the user；In this way, all kinds of advertising messages are determined according to concern of the user to all kinds of direct broadcasting rooms；Deep layer matching is carried out to advertising message further according to the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room, it is final to determine to need the advertising message shown, it is thus the advertising message customized completely according to the interest, hobby and behavioural habits of user, so as to improve the accuracy of advertisement putting, so that advertisement putting more meets the demand of user, and then improve the bandwagon effect of advertisement.
Description
Technical field
The invention belongs to direct seeding technique field, more particularly to a kind of method, apparatus of advertisement information and computer to set
It is standby.
Background technology
With comprehensive rise of live industry, live communication mode is also increasingly welcomed by the general public, the use of attraction
Family is also more and more.
Generally, there are many advertising messages to show to user on live platform, but launch in the prior art wide
The method of announcement is to be launched at random to user, cause launch precision it is not high, the conversion ratio of advertisement is relatively low.
The content of the invention
The problem of existing for prior art, the embodiments of the invention provide a kind of method, apparatus of advertisement information
And computer equipment, when for solution, live platform is to user's displaying advertising message in the prior art, due to being marked according to unified
What standard was launched to each user, cause advertising message to launch precision, advertising results do not reach expected technical problem.
The embodiment of the present invention provides a kind of method of advertisement information, and applied in live platform, methods described includes：
Obtain the concern list of user；
Obtain the classification information of each direct broadcasting room in the concern list；
Based on the classification information of the direct broadcasting room, all kinds of advertising messages corresponding with the classification information are searched；
Determine the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room；
The advertising message corresponding to maximum similarity factor is pushed to the user.
In such scheme, the concern list for obtaining user, including：
The concern list of the ID acquisitions user is identified based on user's pet name or user.
In such scheme, the classification information for obtaining each direct broadcasting room in the concern list, including：
Each live mark ID of each direct broadcasting room is obtained from the concern list；
Class label corresponding to each live ID is searched in database；
Subject name based on the class label and each direct broadcasting room determines each live classification information；
Extract each live classification information.
In such scheme, the classification information based on the direct broadcasting room, all kinds of advertising messages corresponding to lookup, including：
All kinds of advertising messages corresponding to being searched according to the classification information of the direct broadcasting room in the mapping table pre-set.
In such scheme, the similar system determined between all kinds of advertising messages and the classification information of the direct broadcasting room
Number, including：
Establish the first set of the classification information of the direct broadcasting room and each second set of all kinds of advertising messages；
All classification informations in the first set are scanned, obtain the first lexical set；
The advertising message in each second set is scanned, obtains each second lexical set；
The character in first lexical set is split according to default word length, obtains the first phrase set；
The character in each second lexical set is split according to the default word length, obtains each second phrase collection
Close；
The similarity factor between the first phrase set and each second phrase set is calculated respectively.
In such scheme, the similar system calculated respectively between the first phrase set and each second phrase set
Number, including：
Utilize formula J=| A ∩ Tn|/|A∪Tn| calculate respectively between the first phrase set and each second phrase set
Similarity factor J；Wherein, the A is the first phrase set；The TnFor each second phrase set.
The embodiment of the present invention also provides a kind of device of advertisement information, and described device includes：
Acquiring unit, for obtaining the concern list of user；And the classification information for paying close attention to each direct broadcasting room in list；
Searching unit, for the classification information based on the direct broadcasting room, search corresponding with the classification information all kinds of wide
Accuse information；
Determining unit, for determining the similar system between all kinds of advertising messages and the classification information of the direct broadcasting room
Number；
Push unit, for pushing the advertising message corresponding to maximum similarity factor to the user.
In such scheme, the determining unit is specifically used for：
Establish the first set of the classification information of the direct broadcasting room and each second set of all kinds of advertising messages；
All classification informations in the first set are scanned, obtain the first lexical set；
The advertising message in each second set is scanned, obtains each second lexical set；
The character in first lexical set is split according to default word length, obtains the first phrase set；
The character in each second lexical set is split according to the default word length, obtains each second phrase collection
Close；
The similarity factor between the first phrase set and each second phrase set is calculated respectively.
The embodiment of the present invention also provides a kind of computer-readable recording medium, is stored thereon with computer program, the program
Following steps are realized when being executed by processor：
Obtain the concern list of user；
Obtain the classification information of each direct broadcasting room in concern list；
Based on the classification information of the direct broadcasting room, all kinds of advertising messages corresponding with the classification information are searched；
Determine the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room；
The advertising message corresponding to maximum similarity factor is pushed to the user.
The embodiment of the present invention also provides a kind of computer equipment of advertisement information, including：
At least one processor；And
At least one memory being connected with the processor communication, wherein,
The memory storage has and by the programmed instruction of the computing device, the processor described program can be called to refer to
Order is able to carry out any described method as described above.
The embodiments of the invention provide a kind of method, apparatus and computer equipment of advertisement information, applied to live
In platform, methods described includes：Obtain the concern list of user；Obtain the classification information of each direct broadcasting room in the concern list；
Based on the classification information of the direct broadcasting room, all kinds of advertising messages corresponding with the classification information are searched；Determine described all kinds of wide
Accuse the similarity factor between information and the classification information of the direct broadcasting room；Institute corresponding to maximum similarity factor is pushed to the user
State advertising message；In this way, all kinds of advertising messages are determined according to concern of the user to all kinds of direct broadcasting rooms；Believe further according to each series advertisements
Similarity factor between breath and the classification information of the direct broadcasting room carries out deep layer matching to advertising message, finally determines to need to open up
The advertising message shown, it is thus the advertising message customized completely according to the interest, hobby and behavioural habits of user, so as to improve
The accuracy of advertisement putting so that advertisement putting more meets the demand of user, and then improve the bandwagon effect of advertisement.
Brief description of the drawings
Fig. 1 is the method flow schematic diagram for the advertisement information that the embodiment of the present invention one provides；
Fig. 2 is the apparatus structure schematic diagram for the advertisement information that the embodiment of the present invention two provides；
Fig. 3 is the computer equipment overall structure diagram for the advertisement information that the embodiment of the present invention two provides.
Embodiment
In order to solve in the prior art live platform to user show advertising message when, due to being to each according to unified standard
What user was launched, cause advertising message to launch precision, advertising results do not reach expected technical problem, the embodiment of the present invention
A kind of method, apparatus and computer equipment of advertisement information are provided, applied in live platform, methods described includes：
Obtain the concern list of user；Obtain the classification information of each direct broadcasting room in the concern list；Classification based on the direct broadcasting room
Information, search all kinds of advertising messages corresponding with the classification information；Determine all kinds of advertising messages and the direct broadcasting room
Similarity factor between classification information；The advertising message corresponding to maximum similarity factor is pushed to the user.
Technical scheme is described in further detail below by drawings and the specific embodiments.
Embodiment one
The present embodiment provides a kind of method of advertisement information, applied in live platform, as shown in figure 1, the side
Method includes：
S101, obtain the concern list of user；
In this step, user such as runs into the live type liked, direct broadcasting room can be closed when browsing direct broadcasting room
Note, now, live Platform Server will add the direct broadcasting room into the concern list of the user, and the concern list is live
Server pre-establishes according to the pet name or ID of the user.
S102, obtain the classification information of each direct broadcasting room in the concern list；
In this step, because each direct broadcasting room can have the information of class label, for example class label can include：Parlor
Game, hand trip leisure, amusement, science and technology etc..So can is extracted according to the class label of direct broadcasting room from the concern list
The classification information of each direct broadcasting room.
Certainly, classification information directly can also be searched from live platform according to direct broadcasting room class label here, herein not
It is limited.
Specifically, each live mark ID of each direct broadcasting room is obtained from the concern list；Searched in database each straight
Broadcast class label corresponding to ID；Subject name based on the class label and each direct broadcasting room determines each live classification information；Carry
Take out each live classification information.
For example user has paid close attention to the direct broadcasting room of heroic alliance, the subject name of the direct broadcasting room is heroic alliance, the direct broadcasting room
Class label belongs to athletic game corresponding to ID, then the classification information of the direct broadcasting room just includes：Heroic alliance, athletic game；
When user has paid close attention to the direct broadcasting room of king's honor, the subject name of the direct broadcasting room is king's honor, and the direct broadcasting room should
Class label corresponding to direct broadcasting room ID belongs to hand trip leisure, then the classification information of the direct broadcasting room just includes：King's honor, hand trip
Leisure；
When user has paid close attention to the direct broadcasting room of cuisines, class label corresponding to direct broadcasting room direct broadcasting room ID belongs to amusement, that
The classification information of the direct broadcasting room just includes：Cuisines, amusement；
After the classification information of each direct broadcasting room all determines, it is possible to by the classification of all direct broadcasting rooms from concern list
Information all extracts.
S103, based on the classification information of the direct broadcasting room, search all kinds of advertising messages corresponding with the classification information；
It is all kinds of corresponding to lookup based on the classification information of the direct broadcasting room after classification information of each direct broadcasting room is got
Advertising message.
Specifically, all kinds of advertising messages corresponding to being searched according to direct broadcasting room classification information in the mapping table pre-set.
The corresponding relation of direct broadcasting room classification information and advertising message is previously stored with the mapping table.
Such as when the classification information of the direct broadcasting room just includes：Heroic alliance, athletic game；So corresponding advertising message
Sports computer equipment, athletic game etc. can be thought；
When the classification information of direct broadcasting room just includes：King's honor, hand trip leisure, then corresponding advertising message can be thought
Mobile phone equipment and mobile phone games etc.；
When the classification information of direct broadcasting room is cuisines, entertained, then corresponding advertising message can think amusement and leisure, trip
Trip, shopping etc.；So, all kinds of advertising messages corresponding to each live classification information are assured that out.
S104, determine the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room；
After all kinds of advertising messages are determined, determine all kinds of advertising messages and the direct broadcasting room classification information it
Between similarity factor.
Specifically, the first set of the classification information of the direct broadcasting room and each second collection of all kinds of advertising messages are established
Close；All classification informations in the first set are scanned, obtain the first lexical set；Scan the advertisement letter in each second set
Breath, obtain each second lexical set；The character in first lexical set is split according to default word length, obtained
First phrase set；The character in each second lexical set is split according to the default word length, obtains each second
Phrase set；The similarity factor between the first phrase set and each second phrase set is calculated respectively.
The similarity factor calculated respectively between the first phrase set and each second phrase set, including：
Utilize formula J=| A ∩ Tn|/|A∪Tn| calculate respectively between the first phrase set and each second phrase set
Similarity factor J；Wherein, the A is the first phrase set；The TnFor each second phrase set.
For example the direct broadcasting room of user's concern has heroic alliance, king's honor, then the first set of direct broadcasting room classification information
For：Heroic alliance, athletic game, king's honor, hand trip leisure；
Each second set of corresponding all kinds of advertising messages just includes two, is respectively：Computer of racing is equipped, sports trip
Play；And mobile phone games, mobile phone equipment；
After being scanned to first set and the second geometry, then the first lexical set is just：Heroic alliance's athletic game
The trip leisure of king's honor hand；
Second lexical set is respectively：Computer of racing equips sports network game；Mobile phone games mobile phone is equipped；
If default word length is 2, then according to default word length to the character in first lexical set
Split, obtaining the first phrase set A is：Heroic, male connection, alliance, alliance is competing, race, skill is swum, play, play king, king, person
Honor, honor, credit hand, hand trip, trip are stopped, lain fallow；Certain default word length can be adjusted according to being actually needed.
Equally, the second phrase set of acquisition also includes two, respectively T1：Sports, skill electricity, computer, brain dress, equipment,
Standby competing, sports, skill trip, game；
T2For：Mobile phone, machine trip, game, play hand, mobile phone, machine dress, equipment；
So the first phrase set A and T1Between similarity factor be：J=2/15；First phrase set A and T2Between
Similarity factor is：J=1/15；Thus define similar between all kinds of advertising messages and the classification information of the direct broadcasting room
Coefficient.
S105, the advertising message corresponding to maximum similarity factor is pushed to the user；
After determining the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room, sent to user
During advertising message, the advertising message corresponding to maximum similarity factor is pushed to the user；So ensure the advertisement of push
Information is that user needs most or most wanted the advertisement understood, so as to improve the bandwagon effect of advertisement.
Here, when pushing the advertising message corresponding to maximum similarity factor to the user, such advertising message may
It is to be sent at random to user comprising a variety of advertisements, in the present embodiment.
It should be noted that when the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room is identical
When, it is necessary to send all kinds of advertising messages to user.
When user certain advertising message is lost interest in selection close when, server can receive the shutdown signal, and according to
The signal removes such advertising message from mapping table, it is ensured that next time will not push such advertising message to secondary user.
Embodiment two
Corresponding to embodiment one, the present embodiment also provides a kind of device of advertisement information, as shown in Fig. 2 the dress
Put including：Acquiring unit 21, searching unit 22, determining unit 23 and push unit 24；Wherein,
User such as runs into the live type liked, direct broadcasting room can be paid close attention to, now, directly when browsing direct broadcasting room
The direct broadcasting room will be added into the concern list of the user by broadcasting Platform Server, it is described concern list direct broadcast server according to
What the pet name or ID of the user pre-established.The can of acquiring unit 21 obtains the concern list of user.
Because each direct broadcasting room can have the information of class label, for example class label can include：Parlor is played, hand trip
Leisure, amusement, science and technology etc..So the can of acquiring unit 21 is extracted according to the class label of direct broadcasting room from the concern list
The classification information of each direct broadcasting room.
Certainly, acquiring unit 21 can also search classification letter directly according to direct broadcasting room class label from live platform here
Breath, is not limited herein.
Specifically, acquiring unit 21 obtains each live mark ID of each direct broadcasting room from the concern list；In database
It is middle to search class label corresponding to each live ID；Subject name based on the class label and each direct broadcasting room determines each live point
Category information；Extract each live classification information.
For example user has paid close attention to the direct broadcasting room of heroic alliance, the subject name of the direct broadcasting room is heroic alliance, the direct broadcasting room
Class label belongs to athletic game corresponding to ID, then the classification information of the direct broadcasting room just includes：Heroic alliance, athletic game；
When user has paid close attention to the direct broadcasting room of king's honor, the subject name of the direct broadcasting room is king's honor, and the direct broadcasting room should
Class label corresponding to direct broadcasting room ID belongs to hand trip leisure, then the classification information of the direct broadcasting room just includes：King's honor, hand trip
Leisure；
When user has paid close attention to the direct broadcasting room of cuisines, class label corresponding to direct broadcasting room direct broadcasting room ID belongs to amusement, that
The classification information of the direct broadcasting room just includes：Cuisines, amusement；
After the classification information of each direct broadcasting room all determines, the can of acquiring unit 21 will be all straight from concern list
Classification information between broadcasting all extracts.
After the classification information of each direct broadcasting room is got, the classification information of the searching unit 22 based on the direct broadcasting room,
All kinds of advertising messages corresponding to lookup.
Specifically, the searching unit 22 searched according to direct broadcasting room classification information in the mapping table pre-set with it is described
All kinds of advertising messages corresponding to classification information.Pair of direct broadcasting room classification information and advertising message is previously stored with the mapping table
It should be related to.
Such as when the classification information of the direct broadcasting room just includes：Heroic alliance, athletic game；So corresponding advertising message
Sports computer equipment, athletic game etc. can be thought；
When the classification information of direct broadcasting room just includes：King's honor, hand trip leisure, then corresponding advertising message can be thought
Mobile phone equipment and mobile phone games etc.；
When the classification information of direct broadcasting room is cuisines, entertained, then corresponding advertising message can think amusement and leisure, trip
Trip, shopping etc.；So, all kinds of advertising messages corresponding to each live classification information are assured that out.
After all kinds of advertising messages are determined, determining unit 23 determines all kinds of advertising messages and the direct broadcasting room
Similarity factor between classification information.
Specifically, it is determined that unit 23 establishes the first set of the classification information of the direct broadcasting room and all kinds of advertising messages
Each second set；All classification informations in the first set are scanned, obtain the first lexical set；Scan in each second set
Advertising message, obtain each second lexical set；The character in first lexical set is carried out according to default word length
Split, obtain the first phrase set；The character in each second lexical set is split according to the default word length, obtained
Take each second phrase set；The similarity factor between the first phrase set and each second phrase set is calculated respectively.
The determining unit 23 calculates the similarity factor between the first phrase set and each second phrase set respectively,
Including：
Utilize formula J=| A ∩ Tn|/|A∪Tn| calculate respectively between the first phrase set and each second phrase set
Similarity factor J；Wherein, the A is the first phrase set；The TnFor each second phrase set.
For example the direct broadcasting room of user's concern has heroic alliance, king's honor, then the first set of direct broadcasting room classification information
For：Heroic alliance, athletic game, king's honor, hand trip leisure；
Each second set of corresponding all kinds of advertising messages just includes two, is respectively：Computer of racing is equipped, sports trip
Play；And mobile phone games, mobile phone equipment；
After being scanned to first set and the second geometry, then the first lexical set is just：Heroic alliance's athletic game
The trip leisure of king's honor hand；
Second lexical set is respectively：Computer of racing equips sports network game；Mobile phone games mobile phone is equipped；
If default word length is 2, then according to default word length to the character in first lexical set
Split, obtaining the first phrase set A is：Heroic, male connection, alliance, alliance is competing, race, skill is swum, play, play king, king, person
Honor, honor, credit hand, hand trip, trip are stopped, lain fallow；Certain default word length can be adjusted according to being actually needed.
Equally, the second phrase set of acquisition also includes two, respectively T1：Sports, skill electricity, computer, brain dress, equipment,
Standby competing, sports, skill trip, game；
T2For：Mobile phone, machine trip, game, play hand, mobile phone, machine dress, equipment；
So the first phrase set A and T1Between similarity factor be：J=2/15；First phrase set A and T2Between
Similarity factor is：J=1/15；Thus define similar between all kinds of advertising messages and the classification information of the direct broadcasting room
Coefficient.
After determining the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room, sent to user
During advertising message, push unit 24 is used to push the advertising message corresponding to maximum similarity factor to the user.
The advertising message for so ensuring push is that user needs most or most wanted the advertisement understood, so as to improve advertisement
Bandwagon effect.
Here, when pushing the advertising message corresponding to maximum similarity factor to the user, such advertising message may
Comprising a variety of advertisements, push unit 24 is to be sent at random to user in the present embodiment.
It should be noted that when the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room is identical
When, push unit 24 needs to send all kinds of advertising messages to user.
When user loses interest in selection closing to certain advertising message, server can receive the shutdown signal, and push is single
Member 24 is additionally operable to be removed such advertising message from mapping table according to the signal, it is ensured that next time will not push such to secondary user
Advertising message.
Embodiment three
The present embodiment also provides a kind of computer equipment of advertisement information, as shown in figure 3, the computer equipment bag
Include：Radio frequency (Radio Frequency, RF) circuit 310, memory 320, input block 330, display unit 340, voicefrequency circuit
350th, the part such as WiFi module 360, processor 370 and power supply 380.It will be understood by those skilled in the art that shown in Fig. 3
Computer equipment structure do not form restriction to computer equipment, can include than illustrating more or less parts, or
Person combines some parts, or different parts arrangement.
Each component parts of computer equipment is specifically introduced with reference to Fig. 3：
RF circuits 310 can be used for the reception and transmission of signal, especially, after the downlink information of base station is received, to processing
Device 370 is handled.Generally, RF circuits 310 include but is not limited at least one amplifier, transceiver, coupler, low noise amplification
Device (Low Noise Amplifier, LNA), duplexer etc..
Memory 320 can be used for storage software program and module, and processor 370 is stored in memory 320 by operation
Software program and module, so as to perform the various function application of computer equipment and data processing.Memory 320 can be led
To include storing program area and storage data field, wherein, storing program area can storage program area, needed at least one function
Application program etc.；Storage data field can store uses created data etc. according to computer equipment.In addition, memory 320
High-speed random access memory can be included, can also include nonvolatile memory, a for example, at least disk memory,
Flush memory device or other volatile solid-state parts.
Input block 330 can be used for the numeral or character information for receiving input, and produce the user with computer equipment
Set and function control it is relevant key signals input.Specifically, input block 330 may include keyboard 331 and other inputs
Equipment 332.Keyboard 331, user is collected in input operation thereon, and corresponding connection is driven according to formula set in advance
Device.Keyboard 331 gives processor 370 again after collecting output information.Except keyboard 331, input block 330 can also include
Other input equipments 332.Specifically, other input equipments 332 can include but is not limited to contact panel, function key (such as sound
Measure control button, switch key etc.), trace ball, mouse, the one or more in action bars etc..
Display unit 340 can be used for display by the information of user's input or be supplied to the information and computer equipment of user
Various menus.Display unit 340 may include display panel 341, optionally, can use liquid crystal display (Liquid
Crystal Display, LCD), the form such as Organic Light Emitting Diode (Organic Light-Emitting Diode, OLED)
To configure display panel 341.Further, keyboard 331 can cover display panel 341, when keyboard 331 is detected thereon or attached
After near touch operation, processor 370 is sent to determine the type of touch event, is followed by subsequent processing device 370 according to incoming event
Type corresponding visual output is provided on display panel 341.Although keyboard 331 and display panel 341 are conducts in figure 3
Two independent parts realize the input of computer equipment and input function, but in some embodiments it is possible to by keyboard
331 integrate with display panel 341 and realize input and the output function of computer equipment.
Voicefrequency circuit 350, loudspeaker 351, microphone 352 can provide the COBBAIF between user and computer equipment.
Electric signal after the voice data received conversion can be transferred to loudspeaker 351, is changed by loudspeaker 351 by voicefrequency circuit 350
Exported for voice signal；
WiFi belongs to short range wireless transmission technology, and computer equipment can help user to receive and dispatch by WiFi module 360
Email, browse webpage and access streaming video etc., it has provided the user wireless broadband internet and accessed.Although Fig. 3
WiFi module 360 is shown, but it is understood that, it is simultaneously not belonging to must be configured into for computer equipment, completely can root
Omitted according to needs in the essential scope for do not change invention.
Processor 370 is the control centre of computer equipment, utilizes various interfaces and the whole computer equipment of connection
Various pieces, by running or performing the software program and/or module that are stored in memory 320, and call and be stored in
Data in memory 320, the various functions and processing data of computer equipment are performed, it is overall so as to be carried out to computer equipment
Monitoring.Optionally, processor 370 may include one or more processing units；Preferably, processor 370 can be integrated using processing
Device, wherein, application processor mainly handles operating system, user interface and application program etc..
Computer equipment also includes the power supply 380 (such as power supply adaptor) to all parts power supply, it is preferred that power supply can
With logically contiguous by power-supply management system and processor 370.
The beneficial effect that the method, apparatus and computer equipment of advertisement information provided in an embodiment of the present invention can be brought
At least：
The embodiments of the invention provide a kind of method, apparatus and computer equipment of advertisement information, applied to live
In platform, methods described includes：Obtain the concern list of user；Obtain the classification information of each direct broadcasting room in the concern list；
Based on the classification information of the direct broadcasting room, all kinds of advertising messages corresponding with the classification information are searched；Determine described all kinds of wide
Accuse the similarity factor between information and the classification information of the direct broadcasting room；Institute corresponding to maximum similarity factor is pushed to the user
State advertising message；In this way, all kinds of advertising messages are determined according to concern of the user to all kinds of direct broadcasting rooms；Believe further according to each series advertisements
Similarity factor between breath and the classification information of the direct broadcasting room carries out deep layer matching to advertising message, finally determines to need to open up
The advertising message shown, it is thus the advertising message customized completely according to the interest, hobby and behavioural habits of user, so as to improve
The accuracy of advertisement putting so that advertisement putting more meets the demand of user, and then improve the bandwagon effect of advertisement.
Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein.
Various general-purpose systems can also be used together with teaching based on this.As described above, required by constructing this kind of system
Structure be obvious.In addition, the present invention is not also directed to any certain programmed language.It should be understood that it can utilize various
Programming language realizes the content of invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the specification that this place provides, numerous specific details are set forth.It is to be appreciated, however, that the implementation of the present invention
Example can be put into practice in the case of these no details.In some instances, known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this description.
Similarly, it will be appreciated that in order to simplify the disclosure and help to understand one or more of each inventive aspect,
Above in the description to the exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor
The application claims of shield features more more than the feature being expressly recited in each claim.It is more precisely, such as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following embodiment are expressly incorporated in the embodiment, wherein each claim is in itself
Separate embodiments all as the present invention.
Those skilled in the art, which are appreciated that, to be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment
Member or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or
Sub-component.In addition at least some in such feature and/or process or unit exclude each other, it can use any
Combination is disclosed to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so to appoint
Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power
Profit requires, summary and accompanying drawing) disclosed in each feature can be by providing the alternative features of identical, equivalent or similar purpose come generation
Replace.
In addition, it will be appreciated by those of skill in the art that although some embodiments in this include institute in other embodiments
Including some features rather than further feature, but the combination of the feature of different embodiments means to be in the scope of the present invention
Within and form different embodiments.For example, in the following claims, embodiment claimed it is any it
One mode can use in any combination.
The all parts embodiment of the present invention can be realized with hardware, or to be run on one or more processor
Software module realize, or realized with combinations thereof.It will be understood by those of skill in the art that it can use in practice
Microprocessor or digital signal processor (DSP, Digital Signal Processing) are implemented to realize according to the present invention
The gateway of example, proxy server, some or all functions of some or all parts in system.It is of the invention acceptable real
Now be for perform method as described herein some or all equipment or program of device (for example, computer journey
Sequence and computer program product).Such program for realizing the present invention can be stored on computer-readable recording medium, or
There can be the form of one or more signal.Such signal can be downloaded from internet website and obtained, or carried
There is provided on body signal, or provided in the form of any other；The program realizes following steps when being executed by processor：Obtain user
Concern list；Obtain the classification information of each direct broadcasting room in the concern list；Based on the classification information of the direct broadcasting room, search
All kinds of advertising messages corresponding with the classification information；Determine all kinds of advertising messages and the direct broadcasting room classification information it
Between similarity factor；The advertising message corresponding to maximum similarity factor is pushed to the user.
It should be noted that the present invention will be described rather than limits the invention for above-described embodiment, and ability
Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between bracket should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" before element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of some different elements and being come by means of properly programmed computer real
It is existing.In if the unit claim of equipment for drying is listed, several in these devices can be by same hardware branch
To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame
Claim.
The foregoing is only a preferred embodiment of the present invention, is not intended to limit the scope of the present invention, it is all
All any modification, equivalent and improvement made within the spirit and principles in the present invention etc., it should be included in the protection of the present invention
Within the scope of.
Claims (10)
- A kind of 1. method of advertisement information, it is characterised in that applied in live platform, methods described includes：Obtain the concern list of user；Obtain the classification information of each direct broadcasting room in the concern list；Based on the classification information of the direct broadcasting room, all kinds of advertising messages corresponding with the classification information are searched；Determine the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room；The advertising message corresponding to maximum similarity factor is pushed to the user.
- 2. the method as described in claim 1, it is characterised in that the concern list for obtaining user, including：The concern list of the ID acquisitions user is identified based on user's pet name or user.
- 3. the method as described in claim 1, it is characterised in that the classification letter for obtaining each direct broadcasting room in the concern list Breath, including：Each live mark ID of each direct broadcasting room is obtained from the concern list；Class label corresponding to each live ID is searched in database；Subject name based on the class label and each direct broadcasting room determines each live classification information；Extract each live classification information.
- 4. the method as described in claim 1, it is characterised in that the classification information based on the direct broadcasting room, search corresponding All kinds of advertising messages, including：All kinds of advertising messages corresponding to being searched according to the classification information of the direct broadcasting room in the mapping table pre-set.
- 5. the method as described in claim 1, it is characterised in that described to determine all kinds of advertising messages and the direct broadcasting room Similarity factor between classification information, including：Establish the first set of the classification information of the direct broadcasting room and each second set of all kinds of advertising messages；All classification informations in the first set are scanned, obtain the first lexical set；The advertising message in each second set is scanned, obtains each second lexical set；The character in first lexical set is split according to default word length, obtains the first phrase set；The character in each second lexical set is split according to the default word length, obtains each second phrase set；The similarity factor between the first phrase set and each second phrase set is calculated respectively.
- 6. method as claimed in claim 5, it is characterised in that described to calculate the first phrase set and each second word respectively Similarity factor between group set, including：Utilize formula J=| A ∩ Tn|/|A∪Tn| the phase between the first phrase set and each second phrase set is calculated respectively Like coefficient J；Wherein, the A is the first phrase set；The TnFor each second phrase set.
- 7. a kind of device of advertisement information, it is characterised in that described device includes：Acquiring unit, for obtaining the concern list of user；And the classification information for paying close attention to each direct broadcasting room in list；Searching unit, for the classification information based on the direct broadcasting room, search each series advertisements letter corresponding with the classification information Breath；Determining unit, for determining the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room；Push unit, for pushing the advertising message corresponding to maximum similarity factor to the user.
- 8. device as claimed in claim 7, it is characterised in that the determining unit is specifically used for：Establish the first set of the classification information of the direct broadcasting room and each second set of all kinds of advertising messages；All classification informations in the first set are scanned, obtain the first lexical set；The advertising message in each second set is scanned, obtains each second lexical set；The character in first lexical set is split according to default word length, obtains the first phrase set；The character in each second lexical set is split according to the default word length, obtains each second phrase set；The similarity factor between the first phrase set and each second phrase set is calculated respectively.
- 9. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is held by processor Following steps are realized during row：Obtain the concern list of user；Obtain the classification information of each direct broadcasting room in concern list；Based on the classification information of the direct broadcasting room, all kinds of advertising messages corresponding with the classification information are searched；Determine the similarity factor between all kinds of advertising messages and the classification information of the direct broadcasting room；The advertising message corresponding to maximum similarity factor is pushed to the user.
- A kind of 10. computer equipment of advertisement information, it is characterised in that including：At least one processor；AndAt least one memory being connected with the processor communication, wherein,The memory storage has can be by the programmed instruction of the computing device, and the processor calls described program instruction energy Enough perform the method as described in claim 1 to 6 is any.
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| CN201710896262.4A CN107609916A (en) | 2017-09-28 | 2017-09-28 | A kind of method, apparatus and computer equipment of advertisement information |
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| CN201710896262.4A CN107609916A (en) | 2017-09-28 | 2017-09-28 | A kind of method, apparatus and computer equipment of advertisement information |
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| CN108322788A (en) * | 2018-02-09 | 2018-07-24 | 武汉斗鱼网络科技有限公司 | Advertisement demonstration method and device in a kind of net cast |
| CN108668143A (en) * | 2018-05-14 | 2018-10-16 | 武汉斗鱼网络科技有限公司 | A kind of drainage method, device, server and storage medium |
| CN109919213A (en) * | 2019-02-27 | 2019-06-21 | 上海六界信息技术有限公司 | Determination method, apparatus, equipment and the storage medium of type is broadcast live |
| CN110099283A (en) * | 2019-05-09 | 2019-08-06 | 广州虎牙信息科技有限公司 | Information-pushing method, device, equipment and storage medium |
| CN110555081A (en) * | 2019-04-18 | 2019-12-10 | 国家计算机网络与信息安全管理中心 | Social interaction user classification method and device, electronic equipment and medium |
| CN110971980A (en) * | 2018-09-30 | 2020-04-07 | 武汉斗鱼网络科技有限公司 | Advertisement display method, storage medium, equipment and system in live program |
| CN111861572A (en) * | 2020-07-24 | 2020-10-30 | 咪咕文化科技有限公司 | Advertisement putting method and device, electronic equipment and computer readable storage medium |
| CN112070524A (en) * | 2020-07-24 | 2020-12-11 | 广州阿凡提电子科技有限公司 | Advertisement service recommendation method and device |
| CN113411627A (en) * | 2021-06-17 | 2021-09-17 | 广州博冠信息科技有限公司 | Data pushing method and device, readable storage medium and electronic equipment |
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| CN115225922A (en) * | 2022-06-08 | 2022-10-21 | 广州博冠信息科技有限公司 | Method and device for delivering advertisement on live broadcast platform and electronic equipment |
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