CN110267108A - A kind of information-pushing method of interaction formula network television user - Google Patents
A kind of information-pushing method of interaction formula network television user Download PDFInfo
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- CN110267108A CN110267108A CN201910511061.7A CN201910511061A CN110267108A CN 110267108 A CN110267108 A CN 110267108A CN 201910511061 A CN201910511061 A CN 201910511061A CN 110267108 A CN110267108 A CN 110267108A
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- video service
- pushed information
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
Abstract
The present invention relates to a kind of information-pushing methods of interaction formula network television user, comprising: obtains two class pushed informations of video service network side according to the classification data of user, and receives a kind of pushed information of video service network side；In the video service terminal course of work, the time parameter shown in setup parameter according to a kind of pushed information is that the push content information generation of a kind of pushed information is stabbed at the first time；A kind of pushed information is loaded into program content source according to displaying setup parameter according to first time stamp and is played simultaneously；It identifies the classification information and label information of currently playing program content source, and matches the classification data of each user, obtain the classification data of the first user compatible with currently playing program content source；The pushed information to be broadcasted in two class pushed informations is determined according to the classification data of the first user and sets broadcasting setting parameter；It is loaded in currently playing program content source according to broadcasting setting parameter and plays propelling data to be broadcasted.
Description
Technical field
The present invention relates to technical field of data processing more particularly to a kind of information of interaction formula network television user to push away
Delivery method.
Background technique
Interactive Internet TV (IPTV) is that one kind transmission on broadband network private network includes Interactive Internet TV, figure
With the contents such as data, the new media business of a variety of interactive services including DTV is provided for domestic consumer.
IPTV is commercial for the first time in North America in 2001, and Asia Hong Kong Telecom Yinke is proposed in September, 2003 based on DSL's
Digital television business, BesTV Pudong, Shanghai pilot in 2006 IPTV service.2010, national IPTV number of users only had
6000000 families, the data announced in January, 2018, for IPTV total number of users more than 1.2 hundred million families, capturing is more than national home videos
1/3 or more share.IPTV number of users is still being increased with annual 30% or more speed at present.
IPTV can usually be switched on the page or load some push contents in program source conversion at present, but these are pushed away
It send content not targeted, is all the mode that general information is shown, cannot achieve the purpose that information pushes.Sum up the reason is that
Because IPTV network-side can not the user information to program viewing user effectively obtained.But with regard to the existing operator of IPTV
Formula, one family is usually using an IPTV, therefore the pushed information of all kinsfolks requires to carry out by a TV
Push, then who kinsfolk pushed information needs to be gone to be solved in the case where which/which program period
Problem.
In addition to IPTV system, in other video service systems, such as OTT (Over-The-Top) system, also have same
The problem of occur.How to coordinate pushed information in the process and launches what the actual needs and the present invention of quotient and user were inquired into
Problem.
Summary of the invention
The purpose of the present invention is in view of the drawbacks of the prior art, provide a kind of information of interaction formula network television user
Method for pushing realizes user oriented accurate information push based on the collection of video service user information, and simultaneously balance and
Taken into account pushed information launch quotient requirement, improve pushed information target group hit rate, effectively improve by IPTV,
The effect of the Video services such as OTT progress information push.
To achieve the above object, the present invention provides a kind of information-pushing method of interaction formula network television user,
The described method includes:
Obtain the classification data of each user of video service terminal；
Two class pushed informations of video service network side are obtained according to the classification data of the user, and receive the view
Be taken in small doses at short intervals a kind of pushed information of network side of being engaged in；Each pushed information includes push content information and displaying setup parameter；
In the video service terminal course of work, according to a kind of pushed information show in setup parameter when
Between parameter be that the push content information of a kind of pushed information is generated and stabbed at the first time；
It is stabbed according to the first time, loads a kind of pushed information according to displaying setup parameter in the time of setting
It is played simultaneously into the program content source；And
In the video service terminal course of work, the classification information and label of currently playing program content source are identified
Information；
The classification data that each user is matched according to the classification information and label information obtains and currently playing program
The classification data of compatible first user of content source；
The pushed information to be broadcasted in the two classes pushed information is determined according to the classification data of first user, and is set
It is fixed to play setting parameter；
Parameter is set according to the broadcasting and loads the broadcasting push number to be broadcasted in currently playing program content source
According to.
Preferably, the setting plays setting parameter specifically:
The pushed information to be broadcasted is parsed, the push content information and broadcasting for obtaining the information to be pushed are set
Set parameter.
Preferably, parameter is arranged according to the broadcasting to load in currently playing program content source described in broadcasting wait broadcast
Propelling data specifically:
It is that the content to be pushed information generates the second timestamp according to the time parameter played in setting parameter；
The currently playing program content source is recorded in local broadcasting initial time and plays out timing；
The broadcasting timing is compared with second timestamp, when second timestamp and the broadcasting timing
When consistent, the content to be pushed information is loaded into the currently playing program content source according to setting parameter is played
It is played simultaneously.
It preferably, will be described when the first time, which stabs system time corresponding with second timestamp, to overlap
A kind of pushed information is loaded into the program content source according to displaying setup parameter and is played simultaneously.
Preferably, the classification data of each user for obtaining video service terminal specifically includes:
Obtain the classification data for the user that video service servers are handled according to historical statistical information.
Preferably, the classification data of each user for obtaining video service terminal specifically includes:
Obtain the classification data for the user that user is sent by user's controlling equipment.
Preferably, the method also includes:
Identify that the user to the interactive operation of two class pushed informations of broadcasting, generates pushed information interactive data；It is described
Pushed information interactive data includes that number, the page for the click access operation based on pushed information that video service terminal receives stop
Stay one or more of time or delivery operation；
The classification data of the user is updated according to the pushed information interactive data.
Preferably, the method also includes: the video service terminal receives the Video service that user's controlling equipment is sent
Terminal control signal, and analogized according to video service terminal control signal output a kind of pushed information or two and delivered letters
Breath.
The information-pushing method of interaction formula network television user provided in an embodiment of the present invention is used based on Video service
The collection of family information realizes user oriented accurate information push, and balances and taken into account pushed information simultaneously and launch quotient's
It is required that improving pushed information in the hit rate of target group, the effect that information push is carried out by Video service is effectively improved.
Detailed description of the invention
Fig. 1 is the information-pushing method flow chart of interaction formula network television user provided in an embodiment of the present invention.
Specific embodiment
Below by drawings and examples, technical scheme of the present invention will be described in further detail.
In the Video services such as IPTV, OTT, video service terminal be often carried out as unit of family using.One view
User number in the corresponding one family of frequency service terminal often has multiple, each has different preference and information, is
Accurately realize information push, we are collected user information and effectively analyze, to position every in the domestic consumer
The viewing habit of a user, hobby etc., and realize that the push of effective information is launched with this.Meanwhile the push and dispensing of information are also
It can balance and take into account simultaneously the requirement that information launches quotient.
The information for being pushed and launching can include but is not limited to life service information, commonweal information, advertisement etc..
Video service terminal may include IPTV terminal, OTT terminal or other network-based Intelligent television terminals.This hair
Bright method can be applied in the above-mentioned each video service system referred to.For convenience of statement, it is used in IPTV system conduct below
Concrete example is illustrated.It is understood that this method can be equally used for the network-based smart television of OTT or other
In system.
The information-pushing method of interaction formula network television user provided in an embodiment of the present invention.Its method flow diagram is such as
Shown in Fig. 1, include the following steps:
Step 110, the classification data of each user of video service terminal is obtained；
Specifically, the classification data of IPTV terminal user can include but is not limited to the gender of user, age bracket, even
Hobby, the occupation (such as student, doctor, agriculturist, educator) that may be engaged in.The data can pass through IPTV system
The progress data collection and analysis such as program content source, the viewing habit of user played to IPTV terminal of uniting obtain.That is
It is to handle to obtain based on historical statistical information.
Can certainly the classification data of user be obtained by the customized mode of user, such as use can be passed through by user
The classification data of family controlling equipment input user.
Step 120, two class pushed informations of video service network side are obtained according to the classification data of user, and receive view
Be taken in small doses at short intervals a kind of pushed information of network side of being engaged in；
Specifically, two class pushed informations, refer to what the classification data based on user obtained, the programme content with user preferences
The compatible pushed information of the type in source.For IPTV terminal, two class pushed informations of acquisition are typically referred to towards family
User's, therefore when actually carrying out information push also need that two class pushed informations are screened and analyzed, determination pushes away
Give corresponding user.Specific method illustrates in the next steps.
A kind of pushed information refers to the pushed information with opposite or absolute priority, usually advertiser or information publication
Person buys out certain period (such as 15 seconds of prime time integral point) or certain trigger condition (such as IPTV machine open/close, program using high price
Source switching etc.) information push, therefore for a kind of pushed information, execution information forces push.As long as meeting the triggering of setting
Condition carries out the push of a kind of pushed information.
A kind of pushed information and two class pushed informations include push content information and displaying setup parameter.
Step 130, in the video service terminal course of work, according to a kind of pushed information show setup parameter in when
Between parameter be that the push content information of a kind of pushed information is generated and stabbed at the first time；
Specifically, can be arranged according to the displaying setup parameter of a kind of pushed information after getting a kind of pushed information
The timestamp of content information is pushed, which is used to push the play time control of content information.
Step 140, it is stabbed according to first time, loads a kind of pushed information according to displaying setup parameter in the time of setting
It is played simultaneously into program content source；
For example, the displaying setup parameter of an a kind of pushed information includes: broadcasting immediately, for 15 seconds, lower section suspension is aobvious
Show.So, when receiving this kind of pushed information, IPTV terminal will carry out data processing immediately and hang according to lower section
Floating display, mode for 15 seconds are broadcasted.
For another example, the displaying setup parameter of another pushed information includes: that 20:00 is played, is for 10 seconds, and top suspends aobvious
Show.So, when receiving this kind of pushed information, IPTV terminal will be when system time reaches 20:00, according to upper
Side, which suspends, to be shown, mode for 10 seconds is broadcasted.
Above-mentioned steps 130-140 is the push processing method for a kind of pushed information, and below step 150-180 is then pair
The push processing method of two class pushed informations.It should be noted that both processing methods are synchronous presence in IPTV system
's.
Step 150, in the video service terminal course of work, identify currently playing program content source classification information and
Label information；
Specifically, IPTV terminal obtains the classification information and label information of program content source being played on.
In IPTV system, it can be classified in advance to program content source and set label.Classification is mutually each with label
From independent two attributes, i.e., multiple program sources under one classification can have different labels, or correspond to same label
Different program sources can be different classifications.
Such as specifically, classification information may include: film, juvenile, sport, animation, game, arenas, news, record,
Variety, education, label may include: age, languages, scoring, war, area, prize-winning, age, idol etc., certain each mark
Specific label substance can also have been segmented by signing.Such as the age can be subdivided into nineteen fifty before, 1950-1979,1980-
1999, after 2000 etc..Idol may include performer, virtual portrait (such as animated character), sportsman, team names
Deng.Variety may include having reality TV show, large-scale synthesis variety, song, dancing, sports class etc..
By the calibration of this intersection, the attribute of program content source can be accurately positioned, it is effective so as to help
The user group of the program content source program is watched in positioning, such as the gender of user, age bracket, even likes, may be engaged in
Occupation (such as student, doctor, agriculturist, educator).
Step 160, the classification data that each user is matched according to classification information and label information, obtain with it is currently playing
The classification data of compatible first user of program content source；
Specifically, this intersection by classification information and label information to program content source is demarcated, it can be accurate
The attribute of program content source is positioned, so as to help effectively to position the user group for watching the program content source program, example
Such as the gender of user, age bracket, even hobby, occupation (such as student, doctor, agriculturist, the educational work that may be engaged in
Person etc.).
Such as classification information and label information are as follows: juvenile, after 2000, age < 12.It can so determine that user classifies
For children.
Step 170, the pushed information to be broadcasted in two class pushed informations is determined according to the classification data of the first user, and set
It is fixed to play setting parameter；
Specifically, being needed after the two class pushed informations towards IPTV terminal (full domestic consumer) got according to current
The classification data for the first user being actively engaged in watching a program determines the pushed information for being suitble to push from numerous two classes pushed informations.
Because the push content information in pushed information can also be preset tag along sort, can be gone by the tag along sort
Classification data with user determines the pushed information for being suitble to broadcast.It is parsed, is obtained wait push away by treating broadcast pushed information
Deliver letters breath push content information and play setting parameter.
Such as the case where children are classified as user in above-mentioned example, it can be searched from pushed information corresponding
Tag along sort, corresponding push content information may be the exploitation of child nutriment, children for learning/interest training etc.
Deng.Likewise, identical as a kind of pushed information, two class pushed informations equally have push content information and play setting parameter.
Step 180, it is loaded and is played wait broadcast push letter in currently playing program content source according to broadcasting setting parameter
Breath.
Specifically, can be that content to be pushed information generated for the second time according to the time parameter played in setting parameter
Stamp；Currently playing program content source is recorded in local broadcasting initial time and plays out timing；Timing and institute will be played
It states the second timestamp to be compared, when the second timestamp is consistent with the broadcasting timing, by the content to be pushed information
It is loaded into the currently playing program content source and is played simultaneously according to broadcasting setting parameter.
In practical applications, it is possible to the feelings of the push time conflict of a kind of pushed information and two class pushed informations can occur
Condition stabs the equitant situation of system time corresponding with the second timestamp at the first time, in such a situation it is preferred to using ground
Processing mode is to be loaded into a kind of pushed information in program content source according to displaying setup parameter to be played simultaneously.
Further, during executing information-pushing method of the invention, further information can also be carried out and adopted
Collection, the accuracy of the classification data to constantly improve user.
After step 180, it can identify that user to the interactive operation of two class pushed informations of broadcasting, generates pushed information
Interactive data；Pushed information interactive data include the click access operation based on pushed information that IPTV terminal receives number,
One or more of page residence time or delivery operation；Then point of the user is updated according to pushed information interactive data
Class data.
In addition, information-pushing method of the invention, can also trigger pushed information when user is remotely controlled operation
Push can be corresponding such as when IPTV terminal receives booting, shutdown, pause, the switching operation such as program source
Pushed information is exported according to setting mechanism.
The information-pushing method of interaction formula network television user provided in an embodiment of the present invention is used based on Video service
The collection of family information realizes user oriented accurate information push, and balances and taken into account pushed information simultaneously and launch quotient's
It is required that improving pushed information in the hit rate of target group, effectively improves and letter is carried out by the Video services such as IPTV or OTT channel
Cease the effect of push.
Professional should further appreciate that, described in conjunction with the examples disclosed in the embodiments of the present disclosure
Unit and algorithm steps, can be realized with electronic hardware, computer software, or a combination of the two, hard in order to clearly demonstrate
The interchangeability of part and software generally describes each exemplary composition and step according to function in the above description.
These functions are implemented in hardware or software actually, the specific application and design constraint depending on technical solution.
Professional technician can use different methods to achieve the described function each specific application, but this realization
It should not be considered as beyond the scope of the present invention.
The step of method described in conjunction with the examples disclosed in this document or algorithm, can be executed with hardware, user terminal
Software module or the combination of the two implement.Software module can be placed in random access memory (RAM), memory, read-only storage
Device (ROM), electrically programmable ROM, electrically erasable ROM, register, hard disk, moveable magnetic disc, CD-ROM or technology neck
In any other form of storage medium well known in domain.
Above-described specific embodiment has carried out further the purpose of the present invention, technical scheme and beneficial effects
It is described in detail, it should be understood that being not intended to limit the present invention the foregoing is merely a specific embodiment of the invention
Protection scope, all within the spirits and principles of the present invention, any modification, equivalent substitution, improvement and etc. done should all include
Within protection scope of the present invention.
Claims (8)
1. a kind of information-pushing method of interaction formula network television user, which is characterized in that the information-pushing method packet
It includes:
Obtain the classification data of each user of video service terminal；
Two class pushed informations of video service network side are obtained according to the classification data of the user, and receive the video clothes
A kind of pushed information of business network side；Each pushed information includes push content information and displaying setup parameter；
In the video service terminal course of work, joined according to the time of a kind of pushed information shown in setup parameter
Number is that the push content information generation of a kind of pushed information is stabbed at the first time；
It is stabbed according to the first time, a kind of pushed information is loaded into institute according to displaying setup parameter in the time of setting
It states in program content source and is played simultaneously；And
In the video service terminal course of work, the classification information and label letter of currently playing program content source are identified
Breath；
The classification data that each user is matched according to the classification information and label information obtains and currently playing programme content
The classification data of compatible first user in source；
The pushed information to be broadcasted in the two classes pushed information is determined according to the classification data of first user, and is set and broadcast
Put setting parameter；
Parameter is set according to the broadcasting and loads the broadcasting pushed information to be broadcasted in currently playing program content source.
2. information-pushing method according to claim 1, which is characterized in that the setting plays setting parameter specifically:
The pushed information to be broadcasted is parsed, the push content information of the information to be pushed is obtained and plays setting ginseng
Number.
3. information-pushing method according to claim 1, which is characterized in that parameter is arranged according to the broadcasting and is broadcast currently
Load plays the propelling data to be broadcasted in the program content source put specifically:
It is that the content to be pushed information generates the second timestamp according to the time parameter played in setting parameter；
The currently playing program content source is recorded in local broadcasting initial time and plays out timing；
The broadcasting timing is compared with second timestamp, when second timestamp and the broadcasting timing phase one
When cause, the content to be pushed information is loaded into the currently playing program content source according to broadcasting setting parameter and is synchronized
It plays.
4. information-pushing method according to claim 1, which is characterized in that when the first time, stamp was with described second
Between when stabbing corresponding system time and overlapping, by a kind of pushed information according to showing that setup parameter is loaded into the program
Rong Yuanzhong is played simultaneously.(or two classes of special setting).
5. information-pushing method according to claim 1, which is characterized in that each use for obtaining video service terminal
The classification data at family specifically includes:
Obtain the classification data for the user that video service servers are handled according to historical statistical information.
6. information-pushing method according to claim 1, which is characterized in that each use for obtaining video service terminal
The classification data at family specifically includes:
Obtain the classification data for the user that user is sent by user's controlling equipment.
7. information-pushing method according to claim 1, which is characterized in that the method also includes:
Identify that the user to the interactive operation of two class pushed informations of broadcasting, generates pushed information interactive data；The push
When information interaction data include the number for the click access operation based on pushed information that video service terminal receives, page stop
Between or one or more of delivery operation；
The classification data of the user is updated according to the pushed information interactive data.
8. information-pushing method according to claim 1, which is characterized in that the method also includes:
The video service terminal receives the video service terminal control signal that user's controlling equipment is sent, and according to the video
Service terminal control signal output a kind of pushed information or two class pushed informations.
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