CN107332871A - Advertisement sending method and device - Google Patents
Advertisement sending method and device Download PDFInfo
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- CN107332871A CN107332871A CN201710353652.7A CN201710353652A CN107332871A CN 107332871 A CN107332871 A CN 107332871A CN 201710353652 A CN201710353652 A CN 201710353652A CN 107332871 A CN107332871 A CN 107332871A
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- Prior art keywords
- advertisement
- information
- showing
- word
- sending method
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
- H04N21/23418—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving operations for analysing video streams, e.g. detecting features or characteristics
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The present invention provides a kind of advertisement sending method and device, and this method includes：Receive the live content information that the collection of main broadcaster end is uploaded；The live content information is analyzed, analysis result and Advertisement association information are matched；Showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed to viewing live each spectator client to show advertisement.The present invention is by analyzing live content information that the collection of main broadcaster end is uploaded to match the advertisement of correlation and push to viewing live each spectator client for showing advertisement, so as to optimize the advertisement pushing mechanism of live scene, the accuracy and personalization level of institute's advertisement are improved.
Description
Technical field
The application is related to internet advertisement technology field, and in particular to a kind of advertisement sending method and device.
Background technology
Net cast is a kind of emerging Internet service and application scenarios, has attracted substantial amounts of customer flow, and current
The business of net cast scene was cashed also in the exploratory stage, and the advertising mechanism of net cast is very original.
Compared to playing an ordinary video, a different part of live video be video content be real-time generation, it is ever-changing
, video content is never repeated, and advertisement putting and ways of presentation and the advertisement putting in ordinary video at present on live
It is essentially identical so that the advertisement under new scene is not precisely also not personalized enough enough, and advertisement is difficult to match with live content.
The content of the invention
In view of drawbacks described above of the prior art or deficiency, expect to provide a kind of related to live content wide by pushing
Accuse to optimize the advertisement pushing mechanism of live scene, the accuracy of lifting institute advertisement and the advertisement pushing side of personalization level
Method and device.
In a first aspect, the present invention provides a kind of advertisement sending method suitable for service end, including：
Receive the live content information that the collection of main broadcaster end is uploaded；
The live content information is analyzed, analysis result and Advertisement association information are matched；
Showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed into viewing live each spectators
Client is for showing advertisement.
Second aspect, the present invention provides a kind of advertisement sending method suitable for main broadcaster end, including：
Gather live content information；
The live content information is uploaded, so that service end is analyzed, to analysis result and the progress of Advertisement association information
Match somebody with somebody, and the showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed into viewing live each spectators client
Hold to show advertisement.
The third aspect, the present invention provides a kind of advertisement sending method suitable for spectator client, including：
Receive the showing advertisement information that service end is pushed；
Carried out showing advertisement according to the showing advertisement information；
Wherein, the showing advertisement information is divided by service end by gathering the live content information uploaded to main broadcaster end
Analysis, is matched to analysis result and Advertisement association information, searches the advertisement exhibition corresponding to the Advertisement association information that the match is successful
Show information to obtain.
Fourth aspect, the present invention provides a kind of advertisement pushing device for being configured at service end, including the first communication unit, point
Analyse unit and matching unit.
Wherein, the first communication unit is configured to receive the live content information that the collection of main broadcaster end is uploaded, by matching unit
The showing advertisement information of acquisition pushes to viewing live each spectator client to show advertisement；Analytic unit is configured to
The live content information is analyzed；Matching unit is configured to match analysis result and Advertisement association information, obtains
Take the showing advertisement information corresponding to the Advertisement association information that the match is successful.
5th aspect, the present invention provides a kind of advertisement pushing device for being configured at main broadcaster end, including collecting unit and second
Communication unit.
Wherein, collecting unit is configured to gather live content information；Second communication unit is configured to upload, and this is live
Content information, so that service end is analyzed, is matched to analysis result and Advertisement association information, and wide by what the match is successful
The showing advertisement information corresponding to related information is accused to push to viewing live each spectator client to show advertisement.
6th aspect, the present invention provides a kind of advertisement pushing device for being configured at spectator client, including third communication list
Member and showing advertisement unit.
Wherein, third communication unit is configured to receive the showing advertisement information that service end is pushed；Showing advertisement unit is matched somebody with somebody
Put for being carried out showing advertisement according to the showing advertisement information.The showing advertisement information is passed through in the collection of main broadcaster end by service end
The live content information of biography is analyzed, and analysis result and Advertisement association information are matched, and searches the advertisement that the match is successful
Showing advertisement information corresponding to related information is to obtain.
7th aspect, the present invention also provides a kind of equipment, including one or more processors and memory, wherein memory
Comprising the instruction that can be performed by the one or more processors to cause the one or more processors to perform according to of the invention each
The advertisement sending method that embodiment is provided.
Eighth aspect, the present invention also provides a kind of computer-readable recording medium for the computer program that is stored with, the calculating
Machine program makes computer perform the advertisement sending method provided according to various embodiments of the present invention.
The advertisement sending method and device that many embodiments of the present invention are provided are by analyzing the live of main broadcaster end collection upload
Content information watches live each spectator client for showing advertisement to match the advertisement of correlation and push to, so as to optimize
The advertisement pushing mechanism of live scene, improves the accuracy and personalization level of institute's advertisement；
The advertisement sending method and device that some embodiments of the invention are provided are further by recognizing on each spectator client
The comment information of biography, so that the advertisement to push is adjusted, is optimized with obtaining feedback mood of the spectators to institute's advertisement
Advertisement shows effect and the acceptance of spectators, further optimizes advertisement pushing mechanism.
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other
Feature, objects and advantages will become more apparent upon：
A kind of flow chart for advertisement sending method suitable for service end that Fig. 1 provides for one embodiment of the invention.
Fig. 2 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.
Fig. 3 is a kind of flow chart of preferred embodiment of method shown in Fig. 2.
A kind of flow chart for advertisement sending method suitable for main broadcaster end that Fig. 4 provides for one embodiment of the invention.
Fig. 5 is a kind of flow chart of preferred embodiment of method shown in Fig. 4.
A kind of flow chart for advertisement sending method suitable for spectator client that Fig. 6 provides for one embodiment of the invention.
Fig. 7 is a kind of flow chart of preferred embodiment of method shown in Fig. 6.
Fig. 8 is a kind of flow chart of preferred embodiment of method shown in Fig. 7.
A kind of structural representation for advertisement pushing device for being configured at service end that Fig. 9 provides for one embodiment of the invention.
Figure 10 is a kind of structural representation of preferred embodiment of Fig. 9 shown devices.
Figure 11 is a kind of structural representation of preferred embodiment of Figure 10 shown devices.
A kind of structural representation for advertisement pushing device for being configured at main broadcaster end that Figure 12 provides for one embodiment of the invention.
Figure 13 is a kind of structural representation of preferred embodiment of Figure 12 shown devices.
A kind of structure for advertisement pushing device for being configured at spectator client that Figure 14 provides for one embodiment of the invention is shown
It is intended to.
Figure 15 is a kind of structural representation of preferred embodiment of Figure 14 shown devices.
A kind of structural representation for equipment that Figure 16 provides for one embodiment of the invention.
Embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that, in order to
It is easy to illustrate only the part related to invention in description, accompanying drawing.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
A kind of flow chart for advertisement sending method suitable for service end that Fig. 1 provides for one embodiment of the invention.
As shown in figure 1, in the present embodiment, a kind of advertisement sending method bag suitable for service end that the present invention is provided
Include：
S11：Receive the live content information that the collection of main broadcaster end is uploaded；
S12：The live content information is analyzed, analysis result and Advertisement association information are matched；
S13：Showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed into viewing, and this is live each
Spectator client is for showing advertisement.
Specifically, in the present embodiment, the live content information voice messaging live for the main broadcaster end.
Can be according to the actual requirements also to include voice messaging, word by live content information configuration in more embodiments
It is any one or more in all kinds of live content information such as information, barrage information, image information, video information.
In a preferred embodiment, the live content information can also by main broadcaster end before upload according to main broadcaster end and service
Network communication status between end is pre-processed.If for example, network communication status is not good, voice messaging is converted into word
Information, or video information is converted into image information, etc. to ensure that service end receives the upload of main broadcaster end in step s 11
Live content information.
Accordingly, in the present embodiment, the analysis in step S12 includes converting speech information into word and being cut
Word.In more embodiments, the analysis may correspond to the species of live content information, including following any one or more：Will
Voice messaging is converted into word and carries out cutting word；Cutting word is carried out to text information；Cutting word is carried out to barrage information；Recognize picture letter
Breath or article and word in video information, and cutting word is carried out to the word identified.
In the present embodiment, the matching in step S12 is specifically included：
Analysis result and Advertisement association information are directly matched, for example, analysis result includes " four that cutting word is obtained
River ", " scenic spot ", then directly match the Sichuan scenic spot title " Jiu Zhaigou scenic spot " in Advertisement association information, etc.；And,
Logic association matching is carried out to analysis result and Advertisement association information, for example, analysis result includes what cutting word was obtained
" western-style restaurant ", then match the red wine brand " La Fei " in Advertisement association information by logic association, etc..
It is a kind of in more embodiments, the matching in step S12 can also be configured to according to the actual requirements it is above-mentioned any one
With mode, or other Different matching modes commonly used in the art.
In step s 13, by step S12 showing advertisement information corresponding to the Advertisement association information that the match is successful push away
Deliver to and watch live each spectator client.Showing advertisement information, which is specifically included, shows material (such as word, picture, audio
Deng), show duration (such as 5 seconds, 10 seconds, 20 seconds), show position (such as the lower left corner, top center, bottom), show dynamic
Make (such as moving from right to left, fade out, come out gradually, non-directional movement, it is motionless).
Can be according to the actual requirements to include above-mentioned any one or many by showing advertisement information configuration in more embodiments
Item, or even other this areas show the different information needed for advertisement.
The various embodiments described above by analyze main broadcaster end collection upload live content information with match correlation advertisement and push away
Deliver to and watch live each spectator client for showing advertisement, so as to optimize the advertisement pushing mechanism of live scene, carry
The accuracy and personalization level of institute's advertisement are risen.
Fig. 2 is a kind of flow chart of preferred embodiment of method shown in Fig. 1.
As shown in Fig. 2 in a preferred embodiment, the method shown in Fig. 1 further comprises：
S14：Receive the comment information that each spectator client is uploaded；
S16：Public opinion attribute of each comment information on showed advertisement is recognized according to Judgment by emotion algorithm；
S17：Recognition result is counted, strategy generating advertisement fresh information is updated according to statistical result and advertisement；
S18：Push the advertisement fresh information to adjust showed advertisement to each spectator client.
Specifically, in step S14, service end receive that each spectator client gathers and upload after advertisement is showed with
The related comment information of showed advertisement.
Fig. 3 is a kind of flow chart of preferred embodiment of method shown in Fig. 2.As shown in figure 3, in a preferred embodiment
In, step S15 is also included after step S14.Specifically, in step S14, service end receives each spectator client and is showing advertisement
The unscreened comment information for gathering and uploading afterwards；In step S15, service end is to the comment information that is received in step S14
Screened, to filter the incoherent comment information of advertisement with being showed.
In step s 16, public opinion attribute of each comment information on showed advertisement, tool are recognized according to Judgment by emotion algorithm
Body algorithm can use any one existing emotion recognition/judgement/sorting algorithm, and the public opinion attribute identified is according to specific calculation
Method determines that the public opinion attribute for example obtained according to the first Judgment by emotion algorithm is including positive, neutral, negative, according to the second emotion
The public opinion attribute that evaluation algorithm is obtained is including positive, negative, as long as the public opinion attribute identified can reflect user to being pushed
The feedback mood of advertisement, you can realize identical technique effect.
In step S17, statistic procedure S16 recognition result, to judge the feedback mood of spectators colony entirety, if instead
Mood deviation front is presented, more actively, then policy selection proper extension can be updated according to specific advertisement and show the time, or,
Section repeats to show the advertisement at one's leisure, etc.；, then can be according to specific wide if it is negative to feed back mood deviation, more passive
Accuse renewal policy selection shortening and show the time, stop showing, change shows position, shows action or show material, etc.；And according to
Selected any of the above-described more new tool generation advertisement fresh information.
In a preferred embodiment, different spectators colonies is there may be the larger feedback mood of contrast, for example, not the same year
Age, the spectators of different geographical may produce the feedback mood polarised to same advertisement, therefore, can be directed to different spectators colonies
Different advertisements more new strategy is respectively configured, so as to generate different advertisement fresh informations respectively to different spectators colonies.
In step S18, the advertisement fresh information that step S17 is generated is pushed into each spectator client, for each spectators
Client adjusts showed advertisement.
The various embodiments described above are further by recognizing comment information that each spectator client uploads to obtain spectators to being pushed away
The feedback mood of advertisement is sent, so that the advertisement to push is adjusted, optimize advertisement shows effect and the acceptance of spectators,
Further optimize advertisement pushing mechanism.
A kind of flow chart for advertisement sending method suitable for main broadcaster end that Fig. 4 provides for one embodiment of the invention.Using
The main broadcaster end of method shown in Fig. 4 can coordinate the service end using method shown in Fig. 1-3.
As shown in figure 4, in the present embodiment, a kind of advertisement sending method bag suitable for main broadcaster end that the present invention is provided
Include：
S21：Gather live content information；
S23：The live content information is uploaded, so that service end is analyzed, analysis result and Advertisement association information are entered
Row matching, and the showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed into viewing live each sight
Many clients are for showing advertisement.
Specifically, the processes such as analysis, the matching that the information category and service end that live content information is included are carried out can
Method with reference to shown in above-mentioned Fig. 1, here is omitted.In step S23, it can be compressed before live content information is uploaded
Conventional data transmission and processing, to ensure the successful upload of live content information.
Fig. 5 is a kind of flow chart of preferred embodiment of method shown in Fig. 4.It is same using the main broadcaster end of method shown in Fig. 5
Sample can coordinate the service end using method shown in Fig. 1-3.
As shown in figure 5, in a preferred embodiment, also including before step S23：
S22：Voice messaging in live content information is converted into text information.
A kind of flow chart for advertisement sending method suitable for spectator client that Fig. 6 provides for one embodiment of the invention.
Service end using method shown in Fig. 1 can be coordinated using the spectator client of method shown in Fig. 6.
As shown in fig. 6, in the present embodiment, a kind of advertisement sending method suitable for spectator client that the present invention is provided
Including：
S31：Receive the showing advertisement information that service end is pushed；
S33：Carried out showing advertisement according to the showing advertisement information.
Wherein, the showing advertisement information is divided by service end by gathering the live content information uploaded to main broadcaster end
Analysis, is matched to analysis result and Advertisement association information, searches the advertisement exhibition corresponding to the Advertisement association information that the match is successful
Show information to obtain.
Specifically, the generating process of showing advertisement information and the specifying information included refer to the side shown in above-mentioned Fig. 1
Method, here is omitted.
Fig. 7 is a kind of flow chart of preferred embodiment of method shown in Fig. 6.Using the spectators client of method shown in Fig. 7
End can coordinate the service end using method shown in Fig. 3.
As shown in fig. 7, in a preferred embodiment, also including after step S33：
S35：Comment information is uploaded, so that service end recognizes that each comment information is wide on showing according to Judgment by emotion algorithm
The public opinion attribute of announcement, counts recognition result, and strategy generating advertisement fresh information is updated according to statistical result and advertisement；
S37：Receive service end push the advertisement fresh information, according to the advertisement fresh information adjust showed it is wide
Accuse.
Specifically, the process for the comment information generation advertisement fresh information that service end is uploaded according to step S35 is referred to
The method shown in Fig. 3 is stated, here is omitted.In the present embodiment, comment information is screened by service end with filter out with
The incoherent comment information of advertisement showed.
Fig. 8 is a kind of flow chart of preferred embodiment of method shown in Fig. 7.Using the spectators client of method shown in Fig. 8
End can coordinate the service end using method shown in Fig. 2.
As shown in figure 8, in a preferred embodiment, also including before step S35：
S34：Comment information is screened, to filter the incoherent comment information of advertisement with being showed.
In the present embodiment, screened uncorrelated with the advertisement for filtering out to being showed to comment information by spectator client
Comment information.
A kind of structural representation for advertisement pushing device for being configured at service end that Fig. 9 provides for one embodiment of the invention.
Device shown in Fig. 9 can correspond to the method performed shown in Fig. 1.
As shown in figure 9, in the present embodiment, a kind of advertisement pushing device 10 for being configured at service end 20 that the present invention is provided
Including the first communication unit 11, analytic unit 13 and matching unit 15.
Wherein, the first communication unit 11 is configured to receive the live content information that main broadcaster end 40 gathers upload, will match
The showing advertisement information that unit 15 is obtained pushes to viewing live each spectator client 60 to show advertisement；
Analytic unit 13 is configured to analyze the live content information；
Matching unit 15 is configured to match analysis result and Advertisement association information, obtains the advertisement that the match is successful
Showing advertisement information corresponding to related information.
Wherein, the matching process performed by the analysis process and matching unit 15 performed by analytic unit 13 refers to Fig. 1
Shown method, here is omitted.
Figure 10 is a kind of structural representation of preferred embodiment of Fig. 9 shown devices.Device shown in Figure 10 can be corresponded to
Perform the method shown in Fig. 2.
As shown in Figure 10, in a preferred embodiment, the advertisement pushing device for being configured at service end 20 that the present invention is provided
10 also include public opinion Attribute Recognition unit 17 and advertisement updating block 19.
First communication unit 11 is further configured to receive the comment information that each spectator client 60 is uploaded, and, to
The advertisement fresh information of each advertisement updating block 19 of spectator client 60 generation is for the showed advertisement of adjustment；
Public opinion Attribute Recognition unit 17 is configured to recognize that each comment information is wide on showing according to Judgment by emotion algorithm
The public opinion attribute of announcement；
Advertisement updating block 19 is configured to count recognition result, and strategy generating advertisement is updated according to statistical result and advertisement
Fresh information.
Specifically, performed by public opinion Attribute Recognition unit 17 statistics performed by identification process and advertisement updating block 19
The method shown in Fig. 2 is referred to generating process, here is omitted.
Figure 11 is a kind of structural representation of preferred embodiment of Figure 10 shown devices.Device shown in Figure 11 can be corresponded to
Perform the method shown in Fig. 3.
As shown in figure 11, in a preferred embodiment, this, which is configured at advertisement pushing device 10 of service end 20, also includes the
One screening unit 16.
First screening unit 16 is configured to screen the comment information of reception, to filter with the advertisement that is showed not
Related comment information.
Specifically, the screening process performed by the first screening unit 16 refers to the method shown in Fig. 3, no longer goes to live in the household of one's in-laws on getting married herein
State.
A kind of structural representation for advertisement pushing device for being configured at main broadcaster end that Figure 12 provides for one embodiment of the invention.
Device shown in Figure 12 can correspond to the method performed shown in Fig. 4.
As shown in figure 12, in the present embodiment, the present invention provides a kind of advertisement pushing device 30 for being configured at main broadcaster end 40,
Including the communication unit 33 of collecting unit 31 and second.
Collecting unit 31 is configured to gather live content information；
Second communication unit 33 is configured to upload the live content information, so that service end 20 is analyzed, to analysis
As a result matched with Advertisement association information, and the showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed
To live each spectator client 60 is watched for showing advertisement.
Figure 13 is a kind of structural representation of preferred embodiment of Figure 12 shown devices.Device shown in Figure 13 can be corresponded to
Perform the method shown in Fig. 5.
As shown in figure 13, in a preferred embodiment, the advertisement pushing device 30 for being configured at main broadcaster end 40 also includes pre-
Processing unit 32.
Pretreatment unit 32 is configured to the voice messaging in the live content information being converted to text information.
A kind of structure for advertisement pushing device for being configured at spectator client that Figure 14 provides for one embodiment of the invention is shown
It is intended to.Device shown in Figure 14 can correspond to the method performed shown in Fig. 6 or Fig. 7.
As shown in figure 14, in the present embodiment, the present invention provides a kind of advertisement pushing dress for being configured at spectator client 60
Put 50, including third communication unit 51 and showing advertisement unit 53.
Third communication unit 51 is configured to receive the showing advertisement information that service end 20 is pushed；
Showing advertisement unit 53 is configured to be carried out showing advertisement according to the showing advertisement information.
Wherein, the showing advertisement information is carried out by service end 20 by gathering the live content information of upload to main broadcaster end 40
Analysis, is matched to analysis result and Advertisement association information, searches the advertisement corresponding to the Advertisement association information that the match is successful
Show information to obtain.
In a preferred embodiment, third communication unit 51 is further configured to upload comment information, for service end
20 recognize public opinion attribute of each comment information on showed advertisement according to Judgment by emotion algorithm, recognition result are counted, according to system
Count result and advertisement updates strategy generating advertisement fresh information；And, receive the advertisement fresh information that service end 20 is pushed；
Showing advertisement unit 53 is further configured to adjust showed advertisement according to the advertisement fresh information.
Figure 15 is a kind of structural representation of preferred embodiment of Figure 14 shown devices.Device shown in Figure 15 can be corresponded to
Perform the method shown in Fig. 8.
As shown in figure 15, in a preferred embodiment, the advertisement pushing device 50 for being configured at spectator client 60 is also wrapped
Include the second screening unit 55.
Second screening unit 55 is configured to screen comment information, incoherent with the advertisement filtered with showed
Comment information.
A kind of structural representation for equipment that Figure 16 provides for one embodiment of the invention.
As shown in figure 16, as on the other hand, present invention also provides a kind of equipment 1600, including one or more centers
Processing unit (CPU) 1601, its can according to the program being stored in read-only storage (ROM) 1602 or from storage part
1608 programs being loaded into random access storage device (RAM) 1603 and perform various appropriate actions and processing.In RAM1603
In, the equipment that is also stored with 1600 operates required various programs and data.CPU1601, ROM1602 and RAM1603 pass through total
Line 1604 is connected with each other.Input/output (I/O) interface 1605 is also connected to bus 1604.
I/O interfaces 1605 are connected to lower component：Importation 1606 including keyboard, mouse etc.；Including such as negative electrode
The output par, c 1607 of ray tube (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part including hard disk etc.
1608；And the communications portion 1609 of the NIC including LAN card, modem etc..Communications portion 1609 is passed through
Communication process is performed by the network of such as internet.Driver 1610 is also according to needing to be connected to I/O interfaces 1605.It is detachable to be situated between
Matter 1611, such as disk, CD, magneto-optic disk, semiconductor memory etc., are arranged on driver 1610 as needed, so as to
Storage part 1608 is mounted into as needed in the computer program read from it.
Especially, in accordance with an embodiment of the present disclosure, the advertisement sending method of any of the above-described embodiment description can be implemented
For computer software programs.For example, embodiment of the disclosure includes a kind of computer program product, it includes being tangibly embodied in
Computer program on machine readable media, the computer program includes the program code for being used for performing advertisement sending method.
In such embodiments, the computer program can be downloaded and installed by communications portion 1609 from network, and/or from
Detachable media 1611 is mounted.
As another aspect, present invention also provides a kind of computer-readable recording medium, the computer-readable storage medium
Matter can be the computer-readable recording medium included in the device of above-described embodiment；Can also be individualism, it is unassembled
Enter the computer-readable recording medium in equipment.Computer-readable recording medium storage has one or more than one program, should
Program is used for performing the advertisement sending method for being described in the application by one or more than one processor.
Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of various embodiments of the invention, method and computer journey
Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation
The part of one module of table, program segment or code, the part of the module, program segment or code is used comprising one or more
In the executable instruction for realizing defined logic function.It should also be noted that in some realizations as replacement, being marked in square frame
The function of note can also be with different from the order marked in accompanying drawing generation.For example, two square frames succeedingly represented are actually
It can perform substantially in parallel, they can also be performed in the opposite order sometimes, depending on this is according to involved function.Also
It is noted that the combination of each square frame in block diagram and/or flow chart and the square frame in block diagram and/or flow chart, Ke Yitong
Function as defined in performing or the special hardware based system of operation is crossed to realize, or can be by specialized hardware with calculating
The combination of machine instruction is realized.
Being described in unit or module involved in the embodiment of the present application can be realized by way of software, can also
Realized by way of hardware.Described unit or module can also be set within a processor, for example, each unit can
With the software program being provided in computer or intelligent movable equipment or the hardware unit being separately configured.Wherein, this
The title of a little units or module does not constitute the restriction to the unit or module in itself under certain conditions.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to the technology of the particular combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where not departing from the application design, is appointed by above-mentioned technical characteristic or its equivalent feature
Other technical schemes formed by meaning combination.Such as features described above has similar functions with (but not limited to) disclosed herein
Technical characteristic carry out mutually replace formed by technical scheme.
Claims (27)
1. a kind of advertisement sending method, it is characterised in that including：
Receive the live content information that the collection of main broadcaster end is uploaded；
The live content information is analyzed, analysis result and Advertisement association information are matched；
Showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed to and watches live each spectators visitor
Family end is for showing advertisement.
2. advertisement sending method according to claim 1, it is characterised in that the live content information include it is following at least
One category information：Voice messaging, text information, barrage information, image information；
The analysis correspondence includes at least one of following：The voice messaging is converted into word and cutting word is carried out；To the text
Word information carries out cutting word；Cutting word is carried out to the barrage information；The article and word in the image information are recognized, and to identification
The word gone out carries out cutting word.
3. advertisement sending method according to claim 1, it is characterised in that described to analysis result and Advertisement association information
Progress matching includes at least one of following：
Analysis result and Advertisement association information are directly matched；
Logic association matching is carried out to analysis result and Advertisement association information.
4. advertisement sending method according to claim 1, it is characterised in that the showing advertisement information include it is following at least
One：Show material, show duration, show position, show action.
5. the advertisement sending method according to claim any one of 1-4, it is characterised in that also include：
Receive the comment information that each spectator client is uploaded；
Public opinion attribute of each comment information on showed advertisement is recognized according to Judgment by emotion algorithm；
Recognition result is counted, strategy generating advertisement fresh information is updated according to statistical result and advertisement；
Push the advertisement fresh information to adjust showed advertisement to each spectator client.
6. advertisement sending method according to claim 5, it is characterised in that described respectively to be commented according to the identification of Judgment by emotion algorithm
By information on also including before the public opinion attribute of showed advertisement：
Comment information to reception is screened, to filter the incoherent comment information of advertisement with being showed.
7. advertisement sending method according to claim 5, it is characterised in that the adjustment includes following any one：Prolong
Long or shortening shows the time, stops showing, and replacing shows material, and replacing shows position, and replacing shows action.
8. a kind of advertisement sending method, it is characterised in that including：
Gather live content information；
The live content information is uploaded, so that service end is analyzed, analysis result and Advertisement association information are matched,
And the showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed into viewing live each spectators client
Hold to show advertisement.
9. advertisement sending method according to claim 8, it is characterised in that the live content information include it is following at least
One category information：Voice messaging, text information, barrage information, image information；
The analysis correspondence includes at least one of following：The voice messaging is converted into word and cutting word is carried out；To the text
Word information carries out cutting word；Cutting word is carried out to the barrage information；The article and word in the image information are recognized, and to identification
The word gone out carries out cutting word.
10. advertisement sending method according to claim 9, it is characterised in that the upload live content information it
It is preceding also to include：Voice messaging in the live content information is converted into text information.
11. the advertisement sending method according to claim any one of 8-10, it is characterised in that the showing advertisement packet
Include at least one of following：Show material, show duration, show position, show action.
12. a kind of advertisement sending method, it is characterised in that including：
Receive the showing advertisement information that service end is pushed；
Carried out showing advertisement according to the showing advertisement information；
Wherein, the showing advertisement information is divided by the service end by gathering the live content information uploaded to main broadcaster end
Analysis, is matched to analysis result and Advertisement association information, searches the advertisement exhibition corresponding to the Advertisement association information that the match is successful
Show information to obtain.
13. advertisement sending method according to claim 12, it is characterised in that the live content information is included below extremely
A few category information：Voice messaging, text information, barrage information, image information；
The analysis correspondence includes at least one of following：The voice messaging is converted into word and cutting word is carried out；To the text
Word information carries out cutting word；Cutting word is carried out to the barrage information；The article and word in the image information are recognized, and to identification
The word gone out carries out cutting word.
14. advertisement sending method according to claim 12, it is characterised in that the showing advertisement information is included below extremely
One item missing：Show material, show duration, show position, show action.
15. the advertisement sending method according to claim any one of 12-14, it is characterised in that described according to the advertisement
Show information after showing advertisement also include：
Comment information is uploaded, so that service end recognizes each comment information on showed advertisement according to Judgment by emotion algorithm
Public opinion attribute, counts recognition result, and strategy generating advertisement fresh information is updated according to statistical result and advertisement；
The advertisement fresh information that the service end is pushed is received, showed wide is adjusted according to the advertisement fresh information
Accuse.
16. advertisement sending method according to claim 15, it is characterised in that also wrapped before the upload comment information
Include：
Comment information is screened, to filter the incoherent comment information of advertisement with being showed.
17. advertisement sending method according to claim 15, it is characterised in that the adjustment includes following any one：
Extension or shortening show the time, stop showing, and replacing shows material, and replacing shows position, and replacing shows action.
18. a kind of advertisement pushing device for being configured at service end, it is characterised in that including：
First communication unit, is configured to receive the live content information that the collection of main broadcaster end is uploaded, by matching unit obtain it is wide
Announcement shows information and pushes to viewing live each spectator client to show advertisement；
Analytic unit, is configured to analyze the live content information；
Matching unit, is configured to match analysis result and Advertisement association information, obtains the Advertisement association that the match is successful
Showing advertisement information corresponding to information.
19. advertisement pushing device according to claim 18, it is characterised in that first communication unit is also configured to
The comment information that each spectator client is uploaded is received, and, given birth to each spectator client advertisement updating block
Into advertisement fresh information for adjusting showed advertisement；
Described device also includes：
Public opinion Attribute Recognition unit, is configured to recognize each comment information on showed advertisement according to Judgment by emotion algorithm
Public opinion attribute；
Advertisement updating block, is configured to count recognition result, and updating strategy generating advertisement according to statistical result and advertisement updates
Information.
20. advertisement pushing device according to claim 19, it is characterised in that also include：
First screening unit, is configured to screen the comment information of reception, uncorrelated to the advertisement showed to filter
Comment information.
21. a kind of advertisement pushing device for being configured at main broadcaster end, it is characterised in that including：
Collecting unit, is configured to gather live content information；
Second communication unit, is configured to upload the live content information, so that service end is analyzed, to analysis result and
Advertisement association information is matched, and the showing advertisement information corresponding to the Advertisement association information that the match is successful is pushed into viewing
Live each spectator client is for showing advertisement.
22. advertisement pushing device according to claim 21, it is characterised in that also include：
Pretreatment unit, is configured to the voice messaging in the live content information being converted to text information.
23. a kind of advertisement pushing device for being configured at spectator client, it is characterised in that including：
Third communication unit, is configured to receive the showing advertisement information that service end is pushed；
Showing advertisement unit, is configured to be carried out showing advertisement according to the showing advertisement information；
Wherein, the showing advertisement information is divided by the service end by gathering the live content information uploaded to main broadcaster end
Analysis, is matched to analysis result and Advertisement association information, searches the advertisement exhibition corresponding to the Advertisement association information that the match is successful
Show information to obtain.
24. advertisement pushing device according to claim 23, it is characterised in that the third communication unit is further configured
For uploading comment information, so that service end recognizes each comment information on showed advertisement according to Judgment by emotion algorithm
Public opinion attribute, counts recognition result, and strategy generating advertisement fresh information is updated according to statistical result and advertisement；And, receive institute
State the advertisement fresh information of service end push；
The showing advertisement unit is further configured to adjust showed advertisement according to the advertisement fresh information.
25. advertisement pushing device according to claim 24, it is characterised in that also include：
Second screening unit, is configured to screen comment information, to filter the incoherent comment of advertisement with being showed
Information.
26. a kind of equipment, it is characterised in that the equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are by one or more of computing devices so that one or more of processors
Perform the method as any one of claim 1-7,8-11 or 12-17.
27. a kind of computer-readable recording medium for the computer program that is stored with, it is characterised in that the program is executed by processor
Methods of the Shi Shixian as any one of claim 1-7,8-11 or 12-17.
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| CN201710353652.7A CN107332871A (en) | 2017-05-18 | 2017-05-18 | Advertisement sending method and device |
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