CN111757183A - Push information determining method, television and storage medium - Google Patents
Push information determining method, television and storage medium Download PDFInfo
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- CN111757183A CN111757183A CN202010655915.1A CN202010655915A CN111757183A CN 111757183 A CN111757183 A CN 111757183A CN 202010655915 A CN202010655915 A CN 202010655915A CN 111757183 A CN111757183 A CN 111757183A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/4508—Management of client data or end-user data
- H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
- H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
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- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- User Interface Of Digital Computer (AREA)
Abstract
The application discloses a method for determining push information, which comprises the following steps: acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program; determining target push information corresponding to the feature information and the scene information; and displaying the target push information on a playing interface when the program is played to the scene information. The application also discloses a television and a storage medium. The method and the device aim to determine the push information to be played when the program is played according to the scene information of the program played in the electronic program guide and the characteristic information of the watching user, and improve the accuracy of the push information.
Description
Technical Field
The present application relates to the field of digital television technologies, and in particular, to a method for determining push information, a television, and a storage medium.
Background
With the development of digital televisions and internet technologies, television advertisements are also pushed in various ways, and are not traditionally pushed in a uniform way after the television program is played, for example, the television advertisements can be played in a pop-up window form through a specific scene in the playing process of the television program, or advertisement information is implanted in the scene.
The advertisement is pushed in a mode of being matched with the television program scene, so that the effect of attracting the attention of the user is achieved to a certain extent, but the played scene is limited, the watching experience of the user is considered, and a large amount of advertisements cannot be put into use. Due to the lack of pertinence, the conversion rate of advertisement putting is low, and the expected playing effect cannot be achieved.
Disclosure of Invention
The embodiment of the application provides a method for determining push information, a television and a storage medium, and aims to solve the problems that push content cannot be determined according to scene information of a program and currently watched user characteristic information, the push content is fixed and the like when the push information is played at present.
In order to achieve the above object, an aspect of the present application provides a method for determining push information, including the following steps:
acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program;
determining target push information corresponding to the feature information and the scene information;
and displaying the target push information on a playing interface when the program is played to the scene information.
Optionally, the step of determining target push information corresponding to the feature information and the scene information includes:
determining a push message corresponding to the characteristic information;
and determining a target push message corresponding to the scene information from the push messages.
Optionally, the step of determining a push message corresponding to the feature information includes:
dividing the user types for watching the programs according to the characteristic information;
and determining push information corresponding to the characteristic information according to the user type.
Optionally, the step of determining, according to the user type, push information corresponding to the feature information includes:
acquiring state information of target equipment connected with current playing equipment;
if the state information is the use state, acquiring the identity information of the user using the target equipment;
determining the type of the user using the target equipment according to the identity information;
and when the user type is a target user type, determining corresponding push information according to the target user type.
Optionally, after the step of obtaining the identity information of the user using the target device, the method includes:
judging whether the user using the target equipment is a target user or not according to the user identity information;
if the target user is the target user, acquiring the use information of the target user on the target equipment;
and determining push information according to the use information.
Optionally, the step of determining a target push message corresponding to the context information from the push messages includes:
acquiring keyword information and/or image information in the push information;
and determining corresponding target push information from the push information according to the keyword information and the image information.
Optionally, before the step of displaying the target push information on a playing interface when the program is played to the scene information, the method includes:
acquiring the watching permission of the target push information;
judging whether the user has the watching authority;
and if so, executing the step of displaying the target push information on a playing interface when the program is played to the scene information.
Optionally, after the step of displaying the target push information on a playing interface when the program is played to the scene information, the method includes:
recording the playing times of the target push information;
and when the playing times reach preset playing times, stopping playing the target push information.
In addition, to achieve the above object, another aspect of the present application further provides a television, including:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program;
the determining module is used for determining target push information corresponding to the characteristic information and the scene information;
and the display module is used for displaying the target push information on a playing interface when the program is played to the scene information.
Further, to achieve the above object, another aspect of the present application provides a computer-readable storage medium having stored thereon a playback program of push information, the method for determining push information, when executed by a processor, implementing the steps of the method for determining push information as described in any one of the above.
The method comprises the steps of obtaining scene information of a program played in an electronic program guide and characteristic information of a user watching the program, determining push information needing to be played according to the scene information and the characteristic information of the user, and playing the push information in the program playing process. Through the mode, the pushed information is pushed to the target user accurately, and the playing mode matched with the scene information is improved, so that the user can accept the pushed information more easily. By determining the played pushing information according to the user characteristic information and the program scene information, the propaganda strength of the pushing information and the conversion rate of corresponding products are improved.
Drawings
Fig. 1 is a schematic terminal structure diagram of a television operating environment according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an embodiment of a method for determining push information according to the present application;
fig. 3 is a schematic flowchart illustrating a method for determining push information according to another embodiment of the present application;
fig. 4 is a schematic flow chart illustrating a process of determining a push message corresponding to the characteristic information by the push information determining method of the present application;
fig. 5 is a schematic flowchart illustrating a process of determining a target push message corresponding to the scene information from the push messages according to the method for determining push information of the present application;
fig. 6 is a flowchart illustrating another embodiment of the method for determining push information according to the present application.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The main solution of the embodiment of the application is as follows: acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program; determining target push information corresponding to the feature information and the scene information; and displaying the target push information on a playing interface when the program is played to the scene information.
Because the determination method for the push information in the prior art generally adopts a uniform and fixed mode to play after the television program is played, because of different user consumption levels, individual characteristics and the like, a target user is difficult to find by using the uniform push information playing mode, and when the push information is played in the mode, the watching experience of the user is influenced and the playing effect of the push information is reduced because the push information is not matched with the played program information.
The application provides the above solution, and aims to improve the conversion rate of push information playing and the user viewing experience.
The embodiment of the application provides a television, which comprises a display interface, an operation key and a control circuit. The display part is used for displaying playing information, the playing information comprises a television program and push information which is determined to need to be played, the operation key provides an interface for controlling the playing content of the television by a user, the user can control the power supply, the program switching, the volume adjustment and other operations of the television according to the interface, and the control circuit is used for controlling the determination of the push information and playing the push information and other control operations.
As shown in fig. 1, fig. 1 is a schematic terminal structure diagram of a television operating environment according to an embodiment of the present application.
As shown in fig. 1, the terminal may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may comprise a Display screen (Display), an input unit such as a remote control, and the optional user interface 1003 may also comprise a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Optionally, the terminal may further include a camera, a Radio Frequency (RF) circuit, a sensor, a remote controller, an audio circuit, a WiFi module, a detector, and the like. Of course, the terminal may also be configured with other sensors such as a gyroscope, a barometer, a hygrometer and a temperature sensor, which are not described herein again.
Those skilled in the art will appreciate that the terminal structure shown in fig. 1 does not constitute a limitation of the terminal device and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer-readable storage medium, may include therein an operating system, a network communication module, a user interface module, and a test program of a user interface.
In the terminal shown in fig. 1, the network interface 1004 is mainly used for connecting to a backend server and performing data communication with the backend server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be configured to invoke a determination procedure of the push information stored in the memory 1005 and perform the following operations:
acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program;
determining target push information corresponding to the feature information and the scene information;
and displaying the target push information on a playing interface when the program is played to the scene information.
The application also provides a method for determining the push information.
Referring to fig. 2, an embodiment of a method for determining push information according to the present application is provided. In this implementation, the method for determining the push information includes:
step S10, acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program;
the main role of the Electronic Program Guide (EPG) is that a user can browse programs scheduled in the next several hours using a menu provided by the EPG. The application provides a method for determining push information required to be played according to scene information of a program played in an electronic program guide and characteristic information of a user watching the program. The scene information is the specific playing content of the program played in the electronic program guide, and may be scene information such as basketball shooting, shopping, learning, and the like. The user characteristic information is specific information representing a user who is currently watching the broadcast program, and comprises the age, the gender, the occupation and the consumption level of the user. The push information which is interesting to the user can be accurately obtained according to the characteristic information of the user. The acquisition of the characteristic information can directly access a connected database, and can also perform data analysis by extracting the information of the user watching the program on site so as to extract the characteristic information of the user watching the program currently.
In this embodiment, the manner of accessing the connected database to extract the feature information of the user may be obtained from user registration information owned by a broadcast television operator, where the registration information generally includes a name, an age, an occupation, a package, a subscription service, and the like of the user. In this embodiment, if the feature information of the user is extracted by accessing the connection database, the user identity information of the program may be acquired by a camera built in the terminal device (television, computer, mobile phone) playing the program for face recognition or a voice print recognition performed by a voice sensor, and the feature information of the user may be further extracted by the user identity information.
The mode of extracting the information of the user watching the program on site can be used for extracting facial features by collecting images through a camera, and further analyzing the information of the user such as gender, age and the like. It will be appreciated that the feature information of a user currently watching a program may be analyzed in a manner that initiates live extraction when the feature information of the user is not present in the connected database. The extraction of the user's characteristics by collecting the user's information on site and analyzing it is only a rough judgment of the user's characteristic information.
The scene information can be obtained by directly capturing the picture of the currently played program or by analyzing the content contained in the scene text in the current program. For example, when the scene information is obtained by capturing a picture, a picture of a specific scene may be captured and played, and the content of the captured picture may be obtained by scanning, so as to obtain the scene information of the broadcast program through analysis. In addition, generally, a user often needs subtitles when viewing program information, and scene information can be identified by extracting key information of the subtitles. For example, if the word obtained as the leading role in the currently played television program is intended to go to a market to purchase a specific product, it may be determined that the current scene information is a shopping scene.
Step S20, determining target push information corresponding to the feature information and the scene information;
the target push information can specifically be information such as advertising videos and propaganda slogans which need to be propagated through playing.
In this embodiment, after determining the feature information of the user and the scene information of the currently played program, the target push information corresponding to the feature information and the scene information of the currently played program is obtained. The target push information simultaneously meets the matching requirements of the characteristic information of the user and the scene information of the currently played program of the electronic program guide. The determination of the target push information may be, for example, as follows: when a family member A watches NBA through an electronic program guide, the identity information of the family member A is started to be acquired, the characteristic information of the family member A is acquired through the identity information, if the acquired characteristic information of the family member A is age 35, gender is male, occupation is a person out of business, a scene played at the present time is the middle rest time of a basketball game, and if the athlete supplements energy, the target pushing information of energy beverage can be matched according to the characteristic information of the family member A and the scene information of the athlete supplementing energy in the NBA ball game. Optionally, the feature information of the user may also be obtained by analyzing the behavior of the user by the terminal device, for example, when it is recognized that the family member B is browsing infant products, the scenario information of the infant appears in the electronic program guide, and the infant products are matched as the target push information.
And step S30, displaying the target push information on a playing interface when the program is played to the scene information.
In this embodiment, when a user watches scene information of a program played in an electronic program guide, feature information and scene information of the watched user are obtained, and the feature information and the scene information are matched with corresponding target push information, so that the target push information is controlled to be displayed on a playing interface of a playing device when the program is played to the corresponding scene information.
Before the step of displaying the target push information on the playing interface when the program is played to the scene information, whether the target push information user can view the target push information or not can be checked, that is, whether the user has the watching authority or not can be judged by acquiring the watching authority of the target push information, and if the user has the watching authority, the step of displaying the target push information on the playing interface when the program is played to the scene information is executed.
After the step of displaying the target push information on a playing interface when the program is played to the scene information, the method includes:
recording the playing times of the target push information;
and when the playing times reach preset playing times, stopping playing the target push information.
And after the target push information is played, recording the playing times of the played target information, and stopping playing the target information according to the target information when the playing times reach the preset playing times, so that the same target information is prevented from appearing repeatedly when the same scene information is played, and the experience of a user is improved.
The method comprises the steps of obtaining scene information of a program played in an electronic program guide and characteristic information of a user watching the program, determining push information needing to be played according to the scene information and the characteristic information of the user, and playing the push information in the program playing process. Through the mode, the pushed information is pushed to the target user accurately, and the playing mode matched with the scene information is improved, so that the user can accept the pushed information more easily. By determining the played pushing information according to the user characteristic information and the program scene information, the propaganda strength of the pushing information and the conversion rate of corresponding products are improved.
Referring to fig. 3, fig. 3 is a further embodiment of the method for determining push information according to the present application, where the step of determining target push information corresponding to the feature information and the scene information includes:
step S21, determining a push message corresponding to the characteristic information;
step S22, determining a target push message corresponding to the scene information from the push messages.
In the application, the corresponding push information can be determined according to the user characteristic information by acquiring the user characteristic information of the program played by the electronic program guide. For example, the identity information of a user currently watching the electronic program guide is a family member C, a Connection instruction is used to connect a database, the identity information of the family member C is transmitted to a database end, a Command instruction is used to obtain characteristic information of the family member C at the database end, a DataAdapter is used to fill data for obtaining the characteristic information into a data set, the data set is an extraction channel of a database source, the characteristic information of the user in the data set is read through a DataReader, when the quantity of pushed information corresponding to the characteristic information is large, the pushed information needs to be screened, and the screening sequence can be screened according to the importance degree of the characteristic information (such as gender, occupation and consumption level), or defined by the user. And then determining target push information corresponding to the played scene information in the push information.
Referring to fig. 4, the step of determining a push message corresponding to the feature information includes:
step S211, dividing the user types of the programs according to the characteristic information;
step S212, determining the push information corresponding to the characteristic information according to the user type.
The user types can be divided according to different characteristic information, for example, when the user types are divided according to the consumption level, the user types can be divided into a first consumption type user, a second type consumption user and a third type consumption user, the consumption amount of the first type consumption user is larger than the consumption amount of the second type consumption user, and the consumption amount of the second type consumption user is larger than the consumption amount of the third type consumption user; the types of the users can be divided into adult user types, old user types and child user types according to age division, the user type division can be in various modes, and push information matched with different user types is different. The corresponding user type can be determined by determining the critical characteristic information in the characteristic information of the user. For example, when the user confirms that the consumption level is a key element for acquiring the corresponding push information, the user type may be preferentially classified according to the consumption level, and then the push information corresponding to the user type is matched.
Referring to fig. 5, the step of determining a target push message corresponding to the scene information from the push messages includes:
step S221, acquiring keyword information and/or image information in the push information;
step S222, determining corresponding target push information from the push information according to the keyword information and the image information.
After the push information is acquired according to the feature information of the user, the target push information which is finally played on the playing interface needs to be further determined. After the push information is obtained, keyword information and image information contained in the push information are extracted, and matching is performed according to the keyword information and/or the image information and the keyword or the image information in the scene information of the playing program, wherein the matching mode can be precise matching or fuzzy matching. When the information matched with the played scene information is matched in the push information, it is determined that the push information is the target push information, and it can be understood that the target push information is a subset of the push information.
In this embodiment, first, the played push information is determined according to the feature information of the user, and then, the keyword information and/or the image information of the push information are extracted according to the scene information to determine the target push information. The accuracy of the push information played when the scene information in the electronic program guide is played is improved.
Referring to fig. 6, fig. 6 is a flowchart of another embodiment of the present application, where the step of determining push information corresponding to the feature information according to the user type includes:
step S2121, acquiring state information of a target device connected with the current playing device;
step S2122, if the state information is the use state, acquiring identity information of a user using the target equipment;
step S2123, determining the type of the user using the target equipment according to the identity information;
step S2124, when the user type is a target user type, determining corresponding push information according to the target user type.
In the application, by analyzing the state information of the target device connected with the current playing device, the playing device plays the scene information of the program in the electronic program guide (for example, a television), the target playing device is a device (for example, an iPad Air) connected with the playing device in a wired or wireless manner, and the television can be connected with the iPad Air by using a bluetooth device. The target user type, the child user type and the old user type can be set according to specific conditions.
When the target device is in a use state, the identity information (which can be obtained through a camera) of a user using the target device can be obtained, the user type of the target device is determined according to the identity information, and when the user type is the target user type, push information corresponding to the target user type is obtained.
For example, the user type in the electronic program guide may be an adult type, and when the target user type set by the user is a child user type, the currently used user is considered as the target user type when the currently used user of the target device connected to the playback device is identified as the child user type. Acquiring the push information corresponding to the type of the target user.
In this embodiment, the push information is performed according to the type of the target user associated with the currently used playback device, and the push information may be further determined according to the usage information of the type of the target user on the target device.
The step of determining the corresponding push information according to the type of the target user includes:
judging whether the user using the target equipment is a target user or not according to the user identity information;
if the target user is the target user, acquiring the use information of the target user on the target equipment;
and determining push information according to the use information.
For example, when it is determined that the current user is a child user (target user) and is using an iPad Air to perform online learning according to the user identity information, subject information learned by the child user may be obtained, a post-session book corresponding to the subject information is screened as push information, and when the playing device plays the scene information being learned, the target push information is further determined from the push information corresponding to the work book.
In this embodiment, by acquiring the type of the target user related to the currently watching user or the use information of the target user on the target device, the push information is determined, so that more pieces of push information interesting to the user are provided, and the push range and accuracy of the push information are improved.
The present application further provides a television, the television includes:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program;
the determining module is used for determining target push information corresponding to the characteristic information and the scene information;
and the display module is used for displaying the target push information on a playing interface when the program is played to the scene information.
The present application further provides a computer-readable storage medium having stored thereon a playback program of push information, the method of push information determination implementing the steps of the method of push information determination as described in any one of the above when executed by a processor.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It should be noted that in the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The application can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means may be embodied by one and the same item of hardware. The usage of the words first, second and third, etcetera do not indicate any ordering.
These words may be interpreted as names.
While alternative embodiments of the present application have been described, additional variations and modifications of these embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following appended claims be interpreted as including alternative embodiments and all such alterations and modifications as fall within the scope of the application.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.
Claims (10)
1. A method for determining push information, the method comprising:
acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program;
determining target push information corresponding to the feature information and the scene information;
and displaying the target push information on a playing interface when the program is played to the scene information.
2. The method for determining push information according to claim 1, wherein the step of determining the target push information corresponding to the feature information and the scenario information comprises:
determining a push message corresponding to the characteristic information;
and determining a target push message corresponding to the scene information from the push messages.
3. The method for determining push information according to claim 2, wherein the step of determining the push message corresponding to the feature information comprises:
dividing the user types for watching the programs according to the characteristic information;
and determining push information corresponding to the characteristic information according to the user type.
4. The method for determining push information according to claim 3, wherein the step of determining push information corresponding to the feature information according to the user type includes:
acquiring state information of target equipment connected with current playing equipment;
if the state information is the use state, acquiring the identity information of the user using the target equipment;
determining the type of the user using the target equipment according to the identity information;
and when the user type is a target user type, determining corresponding push information according to the target user type.
5. The method of determining push information of claim 4, wherein the step of obtaining identity information of the user using the target device is followed by:
judging whether the user using the target equipment is a target user or not according to the user identity information;
if the target user is the target user, acquiring the use information of the target user on the target equipment;
and determining push information according to the use information.
6. The method for determining push information according to claim 2, wherein the step of determining the target push message corresponding to the context information from the push messages comprises:
acquiring keyword information and/or image information in the push information;
and determining corresponding target push information from the push information according to the keyword information and the image information.
7. The method for determining push information according to claim 6, wherein the step of displaying the target push information on a playing interface when the program is played to the scene information comprises:
acquiring the watching permission of the target push information;
judging whether the user has the watching authority;
and if so, executing the step of displaying the target push information on a playing interface when the program is played to the scene information.
8. The method for determining push information according to claim 1, wherein after the step of displaying the target push information on a playing interface when the program is played to the scene information, the method comprises:
recording the playing times of the target push information;
and when the playing times reach preset playing times, stopping playing the target push information.
9. A television set, characterized in that the television set comprises:
the system comprises an acquisition module, a display module and a display module, wherein the acquisition module is used for acquiring scene information of a program played in an electronic program guide and characteristic information of a user watching the program;
the determining module is used for determining target push information corresponding to the characteristic information and the scene information;
and the display module is used for displaying the target push information on a playing interface when the program is played to the scene information.
10. A computer-readable storage medium, characterized by a playback program having push information stored thereon, the method of determining push information, when executed by a processor, implementing the steps of the method of determining push information of any of claims 1 to 8.
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