CN111368198B - Material pushing method and device, electronic equipment and storage medium - Google Patents

Material pushing method and device, electronic equipment and storage medium Download PDF

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Publication number
CN111368198B
CN111368198B CN202010144558.2A CN202010144558A CN111368198B CN 111368198 B CN111368198 B CN 111368198B CN 202010144558 A CN202010144558 A CN 202010144558A CN 111368198 B CN111368198 B CN 111368198B
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pushing
current
user
round
pushed
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CN111368198A (en
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刘佳卉
李会鹏
隆秀芸
刘丽红
杨宏生
卢玉奇
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Abstract

The application discloses a material pushing method, a material pushing device, electronic equipment and a storage medium, and relates to the technical field of information pushing. The specific implementation scheme is as follows: obtaining the score of each material pushed to each user in the current pushing period; according to a preset prediction threshold value of each user and the scores of materials pushed to each user in the current pushing period, calculating the current threshold value of each user in the current pushing round; and carrying out material pushing on each user in the current pushing round according to the current threshold value of each user in the current pushing round, taking the next pushing round as the current pushing round, and repeatedly executing the operation until a preset number of materials are pushed to each user in the current pushing period. According to the embodiment of the application, the quality of the materials in the current pushing round can be predicted, so that personalized pushing of the materials is realized.

Description

Material pushing method and device, electronic equipment and storage medium
Technical Field
The application relates to the technical field of computer application, and further relates to an information pushing technology, in particular to a material pushing method, a device, electronic equipment and a storage medium.
Background
Personalized pushing refers to the application of a personalized recommendation method to a pushing system, and content interested by a user is actively pushed to the user by extracting interests of different users. The existing material pushing method mainly comprises the following two steps: 1) Single round preferential pushing. For example, assuming that a user can receive 5 pieces of information every day, the server side can push X rounds every day, where X is a natural number greater than or equal to 1; the service end can select among materials capable of being pushed when pushing each roundThe optimal material is pushed until 5 pieces of information are pushed to the user. For example, if the fake server side performs 2 rounds of pushing every day, 3 pieces of information are pushed in the first round, and 2 pieces of information are pushed in the second round; assuming that the server performs 10 rounds of pushing every day, 1 piece of information is pushed in each of the first round to the fifth round, and no information is pushed in the sixth round to the tenth round. Because of the difference of the quality of the materials between different rounds, if the materials issued in the previous round reach the maximum quantity of the materials which can be received by the user every day, even if the quality of the materials in the subsequent round is better, the materials with higher quality cannot be issued in the subsequent round because of the limit of the quantity of the materials which can be received by the user every day; 2) Single round fixed threshold pushing. For example, assuming that a user may receive 5 pieces of information per day, the server may perform multiple pushes per day, calculate material with a score greater than a threshold at each push, and push material greater than the threshold to the user until 5 pieces of information are pushed to the user. Because the daily material production conditions are different, the daily material fluctuation can cause the fluctuation of pushing effect.
Disclosure of Invention
In view of this, the embodiments presented herein provide a method, an apparatus, an electronic device, and a storage medium for pushing materials, which can predict the quality of the materials in the current pushing round, so as to implement personalized pushing of the materials.
In a first aspect, an embodiment of the present application provides a method for pushing a material, where the method includes:
obtaining the score of each material pushed to each user in the current pushing period;
according to a preset prediction threshold value of each user and the scores of materials pushed to each user in the current pushing period, calculating the current threshold value of each user in the current pushing round;
and carrying out material pushing on each user in the current pushing round according to the current threshold value of each user in the current pushing round, taking the next pushing round as the current pushing round, and repeatedly executing the operation until a preset number of materials are pushed to each user in the current pushing period.
The above embodiment has the following advantages or beneficial effects: according to the embodiment, the current threshold value of each user in the current pushing round can be calculated according to the prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle, so that the material pushing can be carried out in the current pushing round according to the current threshold value, namely, the current material condition is predicted according to the historical material condition of each user, and the personalized pushing of the materials is realized by dynamically adjusting the material threshold value of each user in different pushing rounds. In the existing material pushing method, because of the difference of the material quality between different rounds, if the material delivered in the previous round reaches the maximum amount of the material which can be received by the user every day, even if the material quality of the subsequent round is better, the material with higher quality cannot be delivered in the subsequent round because of the limitation of the amount of the material which can be received by the user every day. Because the technical means of pre-determining the prediction threshold is adopted, the quality of the materials in the current pushing round can be predicted through the threshold, and the technical effect of personalized pushing is achieved.
In the above embodiment, the predetermined prediction threshold value of each user includes: initializing threshold values of all users in the current pushing period and real-time threshold values of all users in the current pushing turn; the current pushing period comprises M current pushing rounds; wherein M is a natural number greater than or equal to 1; the current push period is one day.
The above embodiment has the following advantages or beneficial effects: the prediction threshold includes an initialization threshold in the current pushing period and a real-time threshold in the current pushing round, that is, the above embodiment can predict the current threshold in the current pushing round in two aspects, so that the prediction effect is better and more accurate.
In the above embodiment, before the obtaining the score of the material pushed to each user in the current pushing period, the method further includes:
obtaining the scores of all materials to be pushed to all users in a preset number of historical pushing periods before the current pushing period; according to the scores of the materials to be pushed to the users in the historic pushing periods, calculating the scores of the material sets of the users in the historic pushing periods; wherein the material set of each user in each history pushing period consists of materials to be pushed to each user in each history pushing period;
And determining an initialization threshold value of each user in the current pushing period according to the scores of the material sets of each user in each historical pushing period.
The above embodiment has the following advantages or beneficial effects: the embodiment can calculate the score of the material set of each user in each historical pushing period, and then determine the initialization threshold value of each user in the current pushing period, so that the current threshold value of each user in the current pushing period can be calculated according to the initialization threshold value of each user in the current pushing period, the real-time threshold value of each user in the current pushing period and the score of the material pushed to each user in the current pushing period.
In the above embodiment, before the obtaining the score of the material pushed to each user in the current pushing period, the method further includes:
obtaining the scores of all materials to be pushed to all users in the current pushing period and in the real-time pushing round before the current pushing round; according to the scores of the materials to be pushed to the users in the real-time pushing rounds, calculating the scores of the material sets of the users in the real-time pushing rounds; wherein the material set of each user in each real-time pushing round consists of materials to be pushed to each user in each real-time pushing round;
And determining the real-time threshold value of each user in the current pushing round according to the score of the material set of each user in each real-time pushing round.
The above embodiment has the following advantages or beneficial effects: the embodiment can calculate the score of the material set of each user in each real-time pushing round; and then determining the real-time threshold value of each user in the current pushing round, so that the current threshold value of each user in the current pushing round can be calculated according to the initialization threshold value of each user in the current pushing round, the real-time threshold value of each user in the current pushing round and the scores of materials pushed to each user in the current pushing round.
In the foregoing embodiment, the calculating, according to a predetermined prediction threshold of each user and a score of a material pushed to each user in the current pushing period, a current threshold of each user in a current pushing round includes:
inputting the prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing period into a preset calculation model;
and calculating the current threshold value of each user in the current pushing round according to a preset algorithm by the calculation model according to the prediction threshold value of each user and the scores of materials pushed to each user in the current pushing cycle.
The above embodiment has the following advantages or beneficial effects: according to the embodiment, the current threshold value of each user in the current pushing round can be calculated through the calculation model, so that materials can be pushed to each user in the current pushing round according to the current threshold value of each user in the current pushing round; the current threshold corresponds to the current pushing round, and different pushing rounds correspond to different thresholds, so that the threshold in each pushing round can be dynamically adjusted, and if the materials in the current pushing round are good, a higher current threshold can be calculated; if the materials in the current pushing round are worse, a lower current threshold value can be calculated, so that personalized pushing of the materials is realized.
In the foregoing embodiment, the pushing the material for each user in the current pushing round according to the current threshold of each user in the current pushing round includes:
selecting one material from the materials to be pushed in the current pushing round by each user as a current material, and calculating the score of the current material;
if the score of the current material is greater than or equal to the current threshold value, storing the current material into a candidate material set; if the score of the current material is smaller than the current threshold value, storing the current material into a cache space; repeatedly executing the operation until the materials to be pushed of the users in the current pushing round are stored into the candidate material set or the buffer space;
Pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
The above embodiment has the following advantages or beneficial effects: the above embodiment screens the materials to be pushed one by one, stores each material to be pushed into a candidate material set or stores the material into a buffer space, and pushes the first N materials with the highest scores in the candidate material set to each user.
In a second aspect, the present application further provides a material pushing device, the device comprising: the device comprises an acquisition module, a calculation module and a pushing module; wherein, the liquid crystal display device comprises a liquid crystal display device,
the acquisition module is used for acquiring the scores of the materials pushed to each user in the current pushing period;
the calculation module is used for calculating the current threshold value of each user in the current pushing round according to the preset prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle;
and the pushing module is used for pushing the materials to each user in the current pushing round according to the current threshold value of each user in the current pushing round, taking the next pushing round as the current pushing round, and repeatedly executing the operations until the materials with the preset number are pushed to each user in the current pushing period.
In the above embodiment, the predetermined prediction threshold value of each user includes: initializing threshold values of all users in the current pushing period and real-time threshold values of all users in the current pushing turn; the current pushing period comprises M current pushing rounds; wherein M is a natural number greater than or equal to 1; the current push period is one day.
In the above embodiment, the computing module is further configured to obtain a score of each material to be pushed to each user in a predetermined number of historical pushing periods before the current pushing period; according to the scores of the materials to be pushed to the users in the historic pushing periods, calculating the scores of the material sets of the users in the historic pushing periods; wherein the material set of each user in each history pushing period consists of materials to be pushed to each user in each history pushing period; and determining an initialization threshold value of each user in the current pushing period according to the scores of the material sets of each user in each historical pushing period.
In the above embodiment, the computing module is further configured to obtain a score of each material to be pushed to each user in the current pushing period and in a real-time pushing round before the current pushing round; according to the scores of the materials to be pushed to the users in the real-time pushing rounds, calculating the scores of the material sets of the users in the real-time pushing rounds; wherein the material set of each user in each real-time pushing round consists of materials to be pushed to each user in each real-time pushing round; and determining the real-time threshold value of each user in the current pushing round according to the score of the material set of each user in each real-time pushing round.
In the foregoing embodiment, the computing module is specifically configured to input, into a preset computing model, a prediction threshold of each user and a score of a material pushed to each user in the current pushing period; and calculating the current threshold value of each user in the current pushing round according to a preset algorithm by the calculation model according to the prediction threshold value of each user and the scores of materials pushed to each user in the current pushing cycle.
In the above embodiment, the pushing module is specifically configured to select, from materials to be pushed in the current pushing round by each user, one material as a current material, and calculate a score of the current material; if the score of the current material is greater than or equal to the current threshold value, storing the current material into a candidate material set; if the score of the current material is smaller than the current threshold value, storing the current material into a cache space; repeatedly executing the operation until the materials to be pushed of the users in the current pushing round are stored into the candidate material set or the buffer space; pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
In a third aspect, an embodiment of the present application provides an electronic device, including:
one or more processors;
a memory for storing one or more programs,
and when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the material pushing method according to any embodiment of the present application.
In a fourth aspect, embodiments of the present application provide a storage medium having a computer program stored thereon, which when executed by a processor implements a method for pushing materials according to any embodiment of the present application.
One embodiment of the above application has the following advantages or benefits: the material pushing method, the device, the electronic equipment and the storage medium firstly acquire the scores of the materials pushed to each user in the current pushing period; then calculating the current threshold value of each user in the current pushing round according to the pre-determined prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle; and carrying out material pushing on each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until a preset number of materials are pushed to each user in the current pushing period. That is, according to the prediction threshold value of each user and the score of the material pushed to each user in the current pushing period, the current threshold value of each user in the current pushing round is calculated, so that the material pushing can be performed in the current pushing round according to the current threshold value, namely, the current material condition is predicted according to the historical material condition of each user, and the personalized pushing of the material is realized by dynamically adjusting the material threshold value of each user in different pushing rounds. In the existing material pushing method, because of the difference of the material quality between different rounds, if the material delivered in the previous round reaches the maximum amount of the material which can be received by the user every day, even if the material quality of the subsequent round is better, the material with higher quality cannot be delivered in the subsequent round because of the limitation of the amount of the material which can be received by the user every day. Because the technical means of pre-determining the prediction threshold is adopted, the quality of the materials in the current pushing round can be predicted through the threshold, and the technical effect of personalized pushing is achieved; in addition, the technical scheme of the embodiment of the application is simple and convenient to realize, convenient to popularize and wider in application range.
Other effects of the above alternative will be described below in connection with specific embodiments.
Drawings
The drawings are for better understanding of the present solution and do not constitute a limitation of the present application. Wherein:
fig. 1 is a schematic flow chart of a material pushing method according to an embodiment of the present disclosure;
fig. 2 is a schematic flow chart of a material pushing method according to a second embodiment of the present disclosure;
fig. 3 is a flow chart of a material pushing method according to a third embodiment of the present application
Fig. 4 is a schematic structural diagram of a material pushing device according to a fourth embodiment of the present disclosure;
fig. 5 is a block diagram of an electronic device for implementing a material pushing method according to an embodiment of the present application.
Detailed Description
Exemplary embodiments of the present application are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present application to facilitate understanding, and should be considered as merely exemplary. Accordingly, one of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Example 1
Fig. 1 is a schematic flow chart of a material pushing method according to an embodiment of the present application, where the method may be performed by a material pushing device or an electronic device, and the device or the electronic device may be implemented by software and/or hardware, and the device or the electronic device may be integrated into any intelligent device with a network communication function. As shown in fig. 1, the material pushing method may include the following steps:
s101, obtaining the scores of the materials pushed to each user in the current pushing period.
In a specific embodiment of the present application, the electronic device may obtain a score of each material that has been pushed to each user in the current pushing period. Specifically, the electronic device may perform multiple rounds of pushing in each pushing period. Preferably, the pushing period in the embodiment of the present application may be one day, that is, the electronic device may perform multiple pushing rounds each day, and the value of the pushing rounds may be determined according to the actual situation, which is not limited herein.
S102, calculating the current threshold value of each user in the current pushing round according to the pre-determined prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle.
In a specific embodiment of the present application, the electronic device may calculate, according to a predetermined prediction threshold of each user and a score of a material pushed to each user in a current pushing period, a current threshold of each user in a current pushing round. Specifically, the electronic device may input the prediction threshold of each user and the score of the material pushed to each user in the current pushing period into a preset calculation model; and calculating the current threshold value of each user in the current pushing round according to a preset algorithm by the calculation model according to the prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle. For example, the calculation model may calculate an average of the prediction threshold for each user and the scores of the material that has been pushed to each user during the current push round as the current threshold for each user during the current push round.
And S103, pushing materials to each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until the preset number of materials are pushed to each user in the current pushing period.
In a specific embodiment of the present application, the electronic device may perform material pushing on each user in the current pushing round according to a current threshold value of each user in the current pushing round, and repeat the above operation with the next pushing round as the current pushing round until a predetermined number of materials are pushed to each user in the current pushing period. Specifically, the electronic device may select one material as a current material among materials to be pushed in a current pushing round by each user, and calculate a score of the current material; if the score of the current material is greater than or equal to the current threshold, the electronic device may store the current material into the candidate material set; if the score of the current material is smaller than the current threshold value, the electronic equipment can store the current material into the cache space; repeatedly executing the operations until the materials to be pushed by each user in the current pushing round are stored into a candidate material set or a cache space; then pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
Preferably, in a specific embodiment of the present application, the predetermined prediction threshold value of each user may include: initializing threshold values of all users in the current pushing period and real-time threshold values of all users in the current pushing turn; the current pushing period comprises M current pushing rounds; wherein M is a natural number greater than or equal to 1; the current push period is one day.
According to the material pushing method, scores of materials pushed to all users in a current pushing period are obtained; then calculating the current threshold value of each user in the current pushing round according to the pre-determined prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle; and carrying out material pushing on each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until a preset number of materials are pushed to each user in the current pushing period. That is, according to the prediction threshold value of each user and the score of the material pushed to each user in the current pushing period, the current threshold value of each user in the current pushing round is calculated, so that the material pushing can be performed in the current pushing round according to the current threshold value, namely, the current material condition is predicted according to the historical material condition of each user, and the personalized pushing of the material is realized by dynamically adjusting the material threshold value of each user in different pushing rounds. In the existing material pushing method, because of the difference of the material quality between different rounds, if the material delivered in the previous round reaches the maximum amount of the material which can be received by the user every day, even if the material quality of the subsequent round is better, the material with higher quality cannot be delivered in the subsequent round because of the limitation of the amount of the material which can be received by the user every day. Because the technical means of pre-determining the prediction threshold is adopted, the quality of the materials in the current pushing round can be predicted through the threshold, and the technical effect of personalized pushing is achieved; in addition, the technical scheme of the embodiment of the application is simple and convenient to realize, convenient to popularize and wider in application range.
Example two
Fig. 2 is a flow chart of a material pushing method according to a second embodiment of the present disclosure. As shown in fig. 2, the material pushing method may include the following steps:
s201, obtaining the scores of the materials pushed to the users in the current pushing period.
In a specific embodiment of the present application, the electronic device may obtain a score of each material that has been pushed to each user in the current pushing period. Specifically, the electronic device may perform multiple rounds of pushing in each pushing period. Preferably, the pushing period in the embodiment of the present application may be one day, that is, the electronic device may perform multiple pushing rounds each day, and the value of the pushing rounds may be determined according to the actual situation, which is not limited herein. In the step, the pushing period is assumed to be one day, and five pushing rounds are carried out every day; for each user, before pushing in the first round of the day, as the electronic equipment does not push the materials, the score of the materials pushed to the user, which is acquired by the electronic equipment, is empty; before the second round of pushing on the same day, if the electronic device has pushed Q1 materials to the user in the first round, the electronic device may obtain a score for each of Q1 materials that have been pushed to the user in the first round; wherein Q1 is a natural number of 1 or more; before the third round of pushing on the same day, if the electronic device has pushed Q2 materials to the user in the second round, the electronic device may obtain a score for each of the Q1+ Q2 materials pushed to the user in the first round and in the second round; wherein Q2 is a natural number greater than or equal to 1; and so on.
S202, calculating the current threshold value of each user in the current pushing round according to the preset initialization threshold value of each user in the current pushing round, the real-time threshold value of each user in the current pushing round and the score of the materials pushed to each user in the current pushing round.
In a specific embodiment of the present application, the electronic device may determine the initialization threshold initial of each user in the current push period according to a predetermined initialization threshold initial cut_pro Real-time threshold realtem for each user in current push round cut_pro And calculating the score already_send_quota of the materials pushed to each user in the current pushing period, and calculating the current threshold value of each user in the current pushing round. Specifically, the electronic device may initialize the initialization threshold initial of each user in the current push period cut_pro Real time threshold realtem of each user in current push round cut_pro Inputting the scores already_send_quota of the materials pushed to each user in the current pushing period into a preset calculation model; according to the initialization threshold value of each user in the current pushing period, the real-time threshold value of each user in the current pushing period and the score of the materials pushed to each user in the current pushing period, the current threshold value of each user in the current pushing period is calculated according to a preset algorithm through a calculation model.
In a specific embodiment of the present application, the electronic device may calculate the current threshold of each user in the current push round according to the following calculation formula: y=f (initial) cut_pro ，realtime cut_pro Already_send_quota); wherein y represents the current threshold of each user in the current push round; f represents a calculation function; initial al cut_pro Representing an initialization threshold value of each user in the current push period; readalime cut_pro Representing real-time thresholds of the users in the current pushing round; the already_send_quota represents the score of the material that has been pushed to each user during the current push period. For example, the computing model computes initial of each user cut_pro 、realtime cut_pro And an average value of already_send_quota as a current threshold for each user within the current push round.
S203, pushing materials to each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until the materials with the preset number are pushed to each user in the current pushing period.
In a specific embodiment of the present application, the electronic device may perform material pushing on each user in the current pushing round according to a current threshold value of each user in the current pushing round, and repeat the above operation with the next pushing round as the current pushing round until a predetermined number of materials are pushed to each user in the current pushing period. Specifically, the electronic device may select one material as a current material among materials to be pushed in a current pushing round by each user, and calculate a score of the current material; if the score of the current material is greater than or equal to the current threshold, the electronic device may store the current material into the candidate material set; if the score of the current material is smaller than the current threshold value, the electronic equipment can store the current material into the cache space; repeatedly executing the operations until the materials to be pushed by each user in the current pushing round are stored into a candidate material set or a cache space; then pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
Preferably, in a specific embodiment of the present application, the predetermined prediction threshold value of each user may include: initializing threshold values of all users in the current pushing period and real-time threshold values of all users in the current pushing turn; the current pushing period comprises M current pushing rounds; wherein M is a natural number greater than or equal to 1; the current push period is one day.
According to the material pushing method, scores of materials pushed to all users in a current pushing period are obtained; then calculating the current threshold value of each user in the current pushing round according to the pre-determined prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle; and carrying out material pushing on each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until a preset number of materials are pushed to each user in the current pushing period. That is, according to the prediction threshold value of each user and the score of the material pushed to each user in the current pushing period, the current threshold value of each user in the current pushing round is calculated, so that the material pushing can be performed in the current pushing round according to the current threshold value, namely, the current material condition is predicted according to the historical material condition of each user, and the personalized pushing of the material is realized by dynamically adjusting the material threshold value of each user in different pushing rounds. In the existing material pushing method, because of the difference of the material quality between different rounds, if the material delivered in the previous round reaches the maximum amount of the material which can be received by the user every day, even if the material quality of the subsequent round is better, the material with higher quality cannot be delivered in the subsequent round because of the limitation of the amount of the material which can be received by the user every day. Because the technical means of pre-determining the prediction threshold is adopted, the quality of the materials in the current pushing round can be predicted through the threshold, and the technical effect of personalized pushing is achieved; in addition, the technical scheme of the embodiment of the application is simple and convenient to realize, convenient to popularize and wider in application range.
Example III
Fig. 3 is a flow chart of a material pushing method according to a third embodiment of the present application. As shown in fig. 3, the material pushing method may include the following steps:
s301, obtaining scores of all materials to be pushed to all users in a preset number of historical pushing periods before a current pushing period; and calculating the score of the material set of each user in each history pushing period according to the score of each material to be pushed to each user in each history pushing period.
In a specific embodiment of the present application, the electronic device may obtain a score of each material to be pushed to each user in a predetermined number of historical push periods before a current push period; according to the scores of the materials to be pushed to the users in the historic pushing periods, calculating the scores of the material sets of the users in the historic pushing periods; the material collection of each user in each history pushing period consists of materials to be pushed to each user in each history pushing period. The material to be pushed in the application refers to a material meeting pushing conditions, namely a material which can be pushed to a user. For different users, the materials to be recommended to each user in the same history pushing period may be different. For example, for user a, assume that the materials to be pushed to user a in a certain historical pushing period are material 1 and material 2; the material set of the user A in the history pushing period consists of a material 1 and a material 2; for the user B, the materials to be pushed to the user B in the history pushing period are assumed to be a material 3 and a material 4; the collection of material by user B during this history pushing period consists of material 3 and material 4.
In the step, the preset number of history periods is assumed to be 3, and the pushing period is assumed to be one day; aiming at the user A, the electronic equipment can acquire the scores of all materials to be pushed to the user A on the previous day of the day, and calculate the score of a material set of the user A on the current previous day according to the scores of all materials to be pushed to the user A on the previous day of the day; the method is characterized by comprising the following steps: (Score) 1 ,time 1 ) The method comprises the steps of carrying out a first treatment on the surface of the Then the electronic device can obtain the scores of the materials to be pushed to the user A in the current first two days, calculate the scores of the material sets of the user A in the current first two days according to the scores of the materials to be pushed to the user A in the current first two days, and mark as follows: (Score) 2 ,time 2 ) The method comprises the steps of carrying out a first treatment on the surface of the Then the electronic device can obtain the scores of the materials to be pushed to the user A in the current first three days, calculate the scores of the material sets of the user A in the first three days of the day according to the scores of the materials to be pushed to the user A in the current first three days, and mark as follows: (Score) 3 ,time 3 ) The method comprises the steps of carrying out a first treatment on the surface of the And so on. Specifically, the electronic device is configured to score according to respective materials to be pushed to respective users during respective historic pushing periodsWhen the scores of the material sets of each user in each history pushing period are calculated, the average score of each material to be pushed to each user in each history pushing period can be calculated and used as the score of the material set of each user in each history pushing period.
S302, determining an initialization threshold value of each user in the current pushing period according to the scores of the material sets of each user in each historical pushing period.
In a specific embodiment of the present application, the electronic device may be configured to Score according to the material set of each user in each history pushing period list ＝{(Score 1 ,time 1 ),(Score 2 ,time 2 ),(Score 3 ,time 3 ) … }, determining an initialization threshold for each user in the current push period. Specifically, the electronic device may fit a distribution function f (Score) of the historical material scores of each user according to the scores of the material sets of each user in each historical pushing period list ) The method comprises the steps of carrying out a first treatment on the surface of the And then a distribution function f (Score list ) Determining an initialization threshold initial of each user in the current push period cut_pro 。
S303, obtaining the scores of all materials to be pushed to all users in the current pushing period and in the real-time pushing round before the current pushing round; and calculating the score of the material set of each user in each real-time pushing round according to the score of each material to be pushed to each user in each real-time pushing round.
In a specific embodiment of the present application, the electronic device may obtain a score of each material to be pushed to each user in a current pushing period and in a real-time pushing round before the current pushing round; according to the scores of the materials to be pushed to the users in the real-time pushing rounds, calculating the scores of the material sets of the users in the real-time pushing rounds; the material collection of each user in each real-time pushing round consists of materials to be pushed to each user in each real-time pushing round. For different users, the materials to be recommended to each user in the same real-time pushing period may be different. For example, for user a, assume that the materials to be pushed to user a in a certain real-time pushing period are materials 1 'and 2'; the material set of the user A in the real-time pushing period consists of a material 1 'and a material 2'; for the user B, the materials to be pushed to the user B in the real-time pushing period are assumed to be a material 3 'and a material 4'; the collection of material by user B during this real-time push cycle consists of material 3 'and material 4'.
In the step, the real-time push round in the current push period and before the current push round is assumed to be 3, and the push period is assumed to be one day; aiming at the user A, the electronic equipment can acquire the scores of all materials to be pushed to the user A in the first round of the day, and calculate the score of the material set of the user A in the current first round according to the scores of all materials to be pushed to the user A in the first round of the day; the method is characterized by comprising the following steps: (realtemescore) 1 ,time 1 ) The method comprises the steps of carrying out a first treatment on the surface of the Then the electronic device can obtain the score of each material to be pushed to the user a in the current second round, calculate the score of the material set of the user a in the second round of the current day according to the score of each material to be pushed to the user a in the current second round, and record as: (realtemescore) 2 ,time 2 ) The method comprises the steps of carrying out a first treatment on the surface of the Then the electronic equipment can acquire the scores of the materials to be pushed to the user A in the current third round, and calculate the scores of the materials set of the user A in the current third round according to the scores of the materials to be pushed to the user A in the current third round, and the scores are recorded as follows: (realtemescore) 3 ,time 3 ) The method comprises the steps of carrying out a first treatment on the surface of the And so on. Specifically, when the electronic device calculates the score of the material set of each user in each real-time pushing period according to the score of each material to be pushed to each user in each real-time pushing period, the average score of the score of each material to be pushed to each user in each real-time pushing period can be calculated and used as the score of the material set of each user in each real-time pushing period.
S304, determining a real-time threshold value of each user in the current pushing round according to the scores of the material sets of each user in each real-time pushing round.
In a specific embodiment of the present application, the electronic device may calculate the score realtemcore according to the material set score of each user in each real-time push round list ＝{(realtimeScore 1 ,time 1 ),(realtimeScore 2 ,time 2 ),(realtimeScore 3 ,time 3 ) …, a real-time threshold for each user within the current push round is determined. Specifically, the electronic device may fit a distribution function f (real time core) of the real-time material scores of each user according to the scores of the material sets of each user in each real-time pushing round list ) The method comprises the steps of carrying out a first treatment on the surface of the And then a distribution function f (realtemescore) according to the real-time material scores of the respective users list ) Determining real-time threshold realtem of each user in current push round cut_pro 。
S305, obtaining the scores of the materials pushed to the users in the current pushing period.
In a specific embodiment of the present application, the electronic device may obtain a score of each material that has been pushed to each user in the current pushing period. In the step, five rounds of pushing are carried out every day on the assumption that the pushing period is one day; for each user, before pushing in the first round of the day, as the electronic equipment does not push the materials, the score of the materials pushed to the user, which is acquired by the electronic equipment, is empty; before the second round of pushing on the same day, if the electronic device has pushed Q1 materials to the user in the first round, the electronic device may obtain a score for each of Q1 materials that have been pushed to the user in the first round; wherein Q1 is a natural number of 1 or more; before the third round of pushing on the same day, if the electronic device has pushed Q2 materials to the user in the second round, the electronic device may obtain a score for each of the Q1+ Q2 materials pushed to the user in the first round and in the second round; q2 is a natural number greater than or equal to 1; and so on.
S306, calculating the current threshold value of each user in the current pushing round according to the preset initialization threshold value of each user in the current pushing round, the real-time threshold value of each user in the current pushing round and the scores of materials pushed to each user in the current pushing round.
In a specific embodiment of the present application, the electronic device may determine the initialization threshold initial of each user in the current push period according to a predetermined initialization threshold initial cut_pro Real-time threshold realtem for each user in current push round cut_pro And calculating the score already_send_quota of the materials pushed to each user in the current pushing period, and calculating the current threshold value of each user in the current pushing round. Specifically, the electronic device may initialize the initialization threshold initial of each user in the current push period cut_pro Real time threshold realtem of each user in current push round cut_pro Inputting the scores already_send_quota of the materials pushed to each user in the current pushing period into a preset calculation model; according to the initialization threshold value of each user in the current pushing period, the real-time threshold value of each user in the current pushing period and the score of the materials pushed to each user in the current pushing period, the current threshold value of each user in the current pushing period is calculated according to a preset algorithm through a calculation model.
S307, pushing materials to each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until the preset number of materials are pushed to each user in the current pushing period.
In a specific embodiment of the present application, the electronic device may perform material pushing on each user in the current pushing round according to a current threshold value of each user in the current pushing round, and repeat the above operation with the next pushing round as the current pushing round until a predetermined number of materials are pushed to each user in the current pushing period. Specifically, the electronic device may select one material as a current material among materials to be pushed in a current pushing round by each user, and calculate a score of the current material; if the score of the current material is greater than or equal to the current threshold, the electronic device may store the current material into the candidate material set; if the score of the current material is smaller than the current threshold value, the electronic equipment can store the current material into the cache space; repeatedly executing the operations until the materials to be pushed by each user in the current pushing round are stored into a candidate material set or a cache space; then pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
According to the material pushing method, scores of materials pushed to all users in a current pushing period are obtained; then calculating the current threshold value of each user in the current pushing round according to the pre-determined prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle; and carrying out material pushing on each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until a preset number of materials are pushed to each user in the current pushing period. That is, according to the prediction threshold value of each user and the score of the material pushed to each user in the current pushing period, the current threshold value of each user in the current pushing round is calculated, so that the material pushing can be performed in the current pushing round according to the current threshold value, namely, the current material condition is predicted according to the historical material condition of each user, and the personalized pushing of the material is realized by dynamically adjusting the material threshold value of each user in different pushing rounds. In the existing material pushing method, because of the difference of the material quality between different rounds, if the material delivered in the previous round reaches the maximum amount of the material which can be received by the user every day, even if the material quality of the subsequent round is better, the material with higher quality cannot be delivered in the subsequent round because of the limitation of the amount of the material which can be received by the user every day. Because the technical means of pre-determining the prediction threshold is adopted, the quality of the materials in the current pushing round can be predicted through the threshold, and the technical effect of personalized pushing is achieved; in addition, the technical scheme of the embodiment of the application is simple and convenient to realize, convenient to popularize and wider in application range.
Example IV
Fig. 4 is a schematic structural diagram of a material pushing device according to a fourth embodiment of the present disclosure. As shown in fig. 4, the apparatus 400 includes: an acquisition module 401, a calculation module 402 and a pushing module 403; wherein, the liquid crystal display device comprises a liquid crystal display device,
the obtaining module 401 is configured to obtain a score of each material pushed to each user in a current pushing period;
the calculating module 402 is configured to calculate a current threshold of each user in a current pushing round according to a predetermined prediction threshold of each user and a score of a material that has been pushed to each user in the current pushing cycle;
the pushing module 403 is configured to perform material pushing on each user in the current pushing round according to a current threshold of each user in the current pushing round, and repeat the above operation with a next pushing round as the current pushing round until a predetermined number of materials are pushed to each user in the current pushing period.
Further, the predetermined prediction threshold value of each user includes: initializing threshold values of all users in the current pushing period and real-time threshold values of all users in the current pushing turn; the current pushing period comprises M current pushing rounds; wherein M is a natural number greater than or equal to 1; the current push period is one day.
Further, the calculating module 402 is further configured to obtain a score of each material to be pushed to each user in a predetermined number of historical pushing periods before the current pushing period; according to the scores of the materials to be pushed to the users in the historic pushing periods, calculating the scores of the material sets of the users in the historic pushing periods; wherein the material set of each user in each history pushing period consists of materials to be pushed to each user in each history pushing period; and determining an initialization threshold value of each user in the current pushing period according to the scores of the material sets of each user in each historical pushing period.
Further, the calculating module 402 is further configured to obtain a score of each material to be pushed to each user in the current pushing period and in a real-time pushing round before the current pushing round; according to the scores of the materials to be pushed to the users in the real-time pushing rounds, calculating the scores of the material sets of the users in the real-time pushing rounds; wherein the material set of each user in each real-time pushing round consists of materials to be pushed to each user in each real-time pushing round; and determining the real-time threshold value of each user in the current pushing round according to the score of the material set of each user in each real-time pushing round.
Further, the computing module 402 is specifically configured to input the prediction threshold of each user and the score of the material pushed to each user in the current pushing period into a preset computing model; and calculating the current threshold value of each user in the current pushing round according to a preset algorithm by the calculation model according to the prediction threshold value of each user and the scores of materials pushed to each user in the current pushing cycle.
Further, the pushing module 403 is specifically configured to select, from materials to be pushed in the current pushing round, a material as a current material, and calculate a score of the current material; if the score of the current material is greater than or equal to the current threshold value, storing the current material into a candidate material set; if the score of the current material is smaller than the current threshold value, storing the current material into a cache space; repeatedly executing the operation until the materials to be pushed of the users in the current pushing round are stored into the candidate material set or the buffer space; pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
The material pushing device can execute the method provided by any embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method. Technical details which are not described in detail in the present embodiment can be referred to the material pushing method provided in any embodiment of the present application.
Example five
According to embodiments of the present application, an electronic device and a readable storage medium are also provided.
Fig. 5 is a block diagram of an electronic device according to an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smartphones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be exemplary only, and are not meant to limit implementations of the application described and/or claimed herein.
As shown in fig. 5, the electronic device includes: one or more processors 501, memory 502, and interfaces for connecting components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions executing within the electronic device, including instructions stored in or on memory to display graphical information of the GUI on an external input/output device, such as a display device coupled to the interface. In other embodiments, multiple processors and/or multiple buses may be used, if desired, along with multiple memories and multiple memories. Also, multiple electronic devices may be connected, each providing a portion of the necessary operations (e.g., as a server array, a set of blade servers, or a multiprocessor system). One processor 501 is illustrated in fig. 5.
Memory 502 is a non-transitory computer readable storage medium provided herein. The storage stores instructions executable by at least one processor to enable the at least one processor to execute the material pushing method provided by the application. The non-transitory computer readable storage medium of the present application stores computer instructions for causing a computer to perform the material pushing method provided by the present application.
The memory 502 is used as a non-transitory computer readable storage medium, and may be used to store a non-transitory software program, a non-transitory computer executable program, and modules, such as program instructions/modules (e.g., the acquisition module 401, the calculation module 402, and the pushing module 403 shown in fig. 4) corresponding to the material pushing method in the embodiment of the present application. The processor 501 executes various functional applications of the server and data processing by running non-transitory software programs, instructions and modules stored in the memory 502, i.e., implements the material pushing method in the method embodiments described above.
Memory 502 may include a storage program area that may store an operating system, at least one application program required for functionality, and a storage data area; the storage data area may store data created according to the use of the electronic device of the material pushing method, and the like. In addition, memory 502 may include high-speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid-state storage device. In some embodiments, memory 502 may optionally include memory located remotely from processor 501, which may be connected to the electronics of the material pushing method via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the material pushing method may further include: an input device 503 and an output device 504. The processor 501, memory 502, input devices 503 and output devices 504 may be connected by a bus or otherwise, for example in fig. 5.
The input device 503 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device of the material pushing method, such as a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointer stick, one or more mouse buttons, a track ball, a joystick, etc. The output devices 504 may include a display device, auxiliary lighting devices (e.g., LEDs), and haptic feedback devices (e.g., vibration motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device may be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASIC (application specific integrated circuit), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs, the one or more computer programs may be executed and/or interpreted on a programmable system including at least one programmable processor, which may be a special purpose or general-purpose programmable processor, that may receive data and instructions from, and transmit data and instructions to, a storage system, at least one input device, and at least one output device.
These computing programs (also referred to as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented in a high-level procedural and/or object-oriented programming language, and/or in assembly/machine language. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and pointing device (e.g., a mouse or trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user may be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic input, speech input, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a background component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such background, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), wide Area Networks (WANs), the internet, and blockchain networks.
The computer system may include a client and a server. The client and server are typically remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other.
According to the technical scheme of the embodiment of the application, the scores of the materials pushed to each user in the current pushing period are firstly obtained; then calculating the current threshold value of each user in the current pushing round according to the pre-determined prediction threshold value of each user and the scores of the materials pushed to each user in the current pushing cycle; and carrying out material pushing on each user in the current pushing round according to the current threshold value of each user in the current pushing round, and repeatedly executing the operation by taking the next pushing round as the current pushing round until a preset number of materials are pushed to each user in the current pushing period. That is, according to the prediction threshold value of each user and the score of the material pushed to each user in the current pushing period, the current threshold value of each user in the current pushing round is calculated, so that the material pushing can be performed in the current pushing round according to the current threshold value, namely, the current material condition is predicted according to the historical material condition of each user, and the personalized pushing of the material is realized by dynamically adjusting the material threshold value of each user in different pushing rounds. In the existing material pushing method, because of the difference of the material quality between different rounds, if the material delivered in the previous round reaches the maximum amount of the material which can be received by the user every day, even if the material quality of the subsequent round is better, the material with higher quality cannot be delivered in the subsequent round because of the limitation of the amount of the material which can be received by the user every day. Because the technical means of pre-determining the prediction threshold is adopted, the quality of the materials in the current pushing round can be predicted through the threshold, and the technical effect of personalized pushing is achieved; in addition, the technical scheme of the embodiment of the application is simple and convenient to realize, convenient to popularize and wider in application range.
It should be appreciated that various forms of the flows shown above may be used to reorder, add, or delete steps. For example, the steps described in the present application may be performed in parallel, sequentially, or in a different order, provided that the desired results of the technical solutions disclosed in the present application can be achieved, and are not limited herein.
The above embodiments do not limit the scope of the application. It will be apparent to those skilled in the art that various modifications, combinations, sub-combinations and alternatives are possible, depending on design requirements and other factors. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present application are intended to be included within the scope of the present application.

Claims (10)

1. A method of pushing material, the method comprising:
obtaining the score of each material pushed to each user in the current pushing period;
inputting a predetermined prediction threshold value of each user and the scores of materials pushed to each user in the current pushing period into a preset calculation model;
calculating the current threshold value of each user in the current pushing round according to the prediction threshold value of each user and the score of the materials pushed to each user in the current pushing cycle through the calculation model and a preset algorithm, wherein the predetermined prediction threshold value of each user is an initialization threshold value of each user in the current pushing cycle and a real-time threshold value of each user in the current pushing round;
According to the current threshold value of each user in the current pushing round, pushing materials to each user in the current pushing round, taking the next pushing round as the current pushing round, and repeatedly executing the operations until a preset number of materials are pushed to each user in the current pushing period;
wherein, according to the current threshold value of each user in the current pushing round, pushing the material to each user in the current pushing round comprises:
selecting one material from the materials to be pushed in the current pushing round by each user as a current material, and calculating the score of the current material;
if the score of the current material is greater than or equal to the current threshold value, storing the current material into a candidate material set; if the score of the current material is smaller than the current threshold value, storing the current material into a cache space; repeatedly executing the operation until the materials to be pushed of the users in the current pushing round are stored into the candidate material set or the buffer space;
pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
2. The method of claim 1, wherein the predetermined prediction threshold for each user comprises: initializing threshold values of all users in the current pushing period and real-time threshold values of all users in the current pushing turn; the current pushing period comprises M current pushing rounds; wherein M is a natural number greater than or equal to 1; the current push period is one day.
3. The method of claim 2, wherein prior to the obtaining of the score for the material that has been pushed to each user during the current push period, the method further comprises:
obtaining the scores of all materials to be pushed to all users in a preset number of historical pushing periods before the current pushing period; according to the scores of the materials to be pushed to the users in the historic pushing periods, calculating the scores of the material sets of the users in the historic pushing periods; wherein the material set of each user in each history pushing period consists of materials to be pushed to each user in each history pushing period;
and determining an initialization threshold value of each user in the current pushing period according to the scores of the material sets of each user in each historical pushing period.
4. The method of claim 2, wherein prior to the obtaining of the score for the material that has been pushed to each user during the current push period, the method further comprises:
obtaining the scores of all materials to be pushed to all users in the current pushing period and in the real-time pushing round before the current pushing round; according to the scores of the materials to be pushed to the users in the real-time pushing rounds, calculating the scores of the material sets of the users in the real-time pushing rounds; wherein the material set of each user in each real-time pushing round consists of materials to be pushed to each user in each real-time pushing round;
and determining the real-time threshold value of each user in the current pushing round according to the score of the material set of each user in each real-time pushing round.
5. A material pushing device, the device comprising: the device comprises an acquisition module, a calculation module and a pushing module; wherein, the liquid crystal display device comprises a liquid crystal display device,
the acquisition module is used for acquiring the scores of the materials pushed to each user in the current pushing period;
the calculation module is used for calculating the current threshold value of each user in the current pushing round according to the preset prediction threshold value of each user and the scores of materials pushed to each user in the current pushing round, wherein the preset prediction threshold value of each user is an initialization threshold value of each user in the current pushing round and a real-time threshold value of each user in the current pushing round;
The pushing module is used for pushing materials to each user in the current pushing round according to the current threshold value of each user in the current pushing round, taking the next pushing round as the current pushing round, and repeatedly executing the operations until a preset number of materials are pushed to each user in the current pushing period;
the computing module is specifically configured to input a prediction threshold value of each user and a score of a material pushed to each user in the current pushing period into a preset computing model; calculating the current threshold value of each user in the current pushing round according to a preset algorithm through the calculation model according to the prediction threshold value of each user and the scores of materials pushed to each user in the current pushing cycle;
the pushing module is specifically configured to select one material as a current material from materials to be pushed in the current pushing round by each user, and calculate a score of the current material; if the score of the current material is greater than or equal to the current threshold value, storing the current material into a candidate material set; if the score of the current material is smaller than the current threshold value, storing the current material into a cache space; repeatedly executing the operation until the materials to be pushed of the users in the current pushing round are stored into the candidate material set or the buffer space; pushing the top N materials with the highest scores in the candidate material set to each user; wherein N is a natural number greater than or equal to 1.
6. The apparatus of claim 5, wherein the predetermined prediction threshold for each user comprises: initializing threshold values of all users in the current pushing period and real-time threshold values of all users in the current pushing turn; the current pushing period comprises M current pushing rounds; wherein M is a natural number greater than or equal to 1; the current push period is one day.
7. The apparatus according to claim 6, wherein:
the calculation module is further used for obtaining the scores of the materials to be pushed to each user in a preset number of historical pushing periods before the current pushing period; according to the scores of the materials to be pushed to the users in the historic pushing periods, calculating the scores of the material sets of the users in the historic pushing periods; wherein the material set of each user in each history pushing period consists of materials to be pushed to each user in each history pushing period; and determining an initialization threshold value of each user in the current pushing period according to the scores of the material sets of each user in each historical pushing period.
8. The apparatus according to claim 6, wherein:
the calculation module is further used for obtaining the scores of the materials to be pushed to the users in the current pushing period and in the real-time pushing round before the current pushing round; according to the scores of the materials to be pushed to the users in the real-time pushing rounds, calculating the scores of the material sets of the users in the real-time pushing rounds; wherein the material set of each user in each real-time pushing round consists of materials to be pushed to each user in each real-time pushing round; and determining the real-time threshold value of each user in the current pushing round according to the score of the material set of each user in each real-time pushing round.
9. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein, the liquid crystal display device comprises a liquid crystal display device,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-4.
10. A non-transitory computer readable storage medium storing computer instructions for causing the computer to perform the method of any one of claims 1-4.
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